Tag: artificial intelligence

List of Angel Investors in Delhi [With Contact]
Angel investors are sometimes marked as Private investors or Seed Funders. Though known by different names, their main aim is to invest in startups or new ventures, thereby helping them to grow and create a presence in this dynamic environment. If you are looking to get an insight about Angel Investors in Delhi along with their Contact Details and Major investments, then this is the right place. As we have put in our best to compile a list of Angel Investors in and around Delhi.

Before, getting to the list of Angel Investors in Delhi. Let’s get an understanding on What do Angel Investors look for in a startup? It becomes essential for a startup to wisely approach an investor that suits the requirements and expertise of both.

Angel investor Pitch Guide

List of Angel Investors in Delhi with Contact:
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Rajan Anandan

Contact: LinkedIn

Markets Interested: SaaS, Consumer Internet, Big Data, Cloud Computing, Healthcare, and Digital Media.
Investments: Instamojo, POPxo, ZipGo, Dunzo, Innov8, Rapido, Unacademy, CroFArm among many others.

Rajan Anandan | Angel Investors in Delhi

Rajan Anandan, the MD of Sequoia Capital, is the most prominent investor in the startup industry. He has served as an MD at Microsoft India, Vice President and SEA at Google, and also gained exposure in Dell India. He has gained experience with startups across various domains.

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Vijay Shekhar Sharma

Contact: LinkedIn

Markets Interested: Mobile, Gaming, Social Media, Real Estate, Food Tech, Logistics, Consumer Internet, Media, Fintech, HR Tech, Education, and E-commerce.
Investments: LogiNext, Milaap, InnerChef, Wishberg, FactorDaily, ThePrint, Flyrobe, TapChief, Unacademy, Innov8 among many.

Vijay Shekhar Sharma | Angel Investors in Delhi

The founder and CEO of Paytm, Vijay Shekhar Sharma and One97 has a spectacular experience in the Indian startups. He has given a helping hand to many of the startups in their journey of survival and growth. He graduated from Delhi College of Engineering and later founded his first venture XS Corps, which was then sold to Lotus Interworks LLC.

Sunil Kalra

Contact: LinkedIn

Markets Interested: Education, Healthcare, Digital media, Cloud Computing, Fintech, E-commerce.
Investments: Mobilewalla, Peelworks, OrangeScape, Carmesi, Crayon Data, MyShaadi.in, Innovise, Instamojo among many.

Sunil Kalra | Angel Investors in Delhi

Sunil Kalra is one of the prominent independent angel investors in Indian Angel Network. Being the MD at Via Projects Pvt Ltd and a Venture Partner at Stride Ventures, Sunil has gained immense experience in the field of Finance & Investments.

Ritesh Malik

Contact: LinkedIn

Markets Interested: Consumer Internet, IT, Augmented Reality, Social Media, Clean Technology, Food and Beverages, Fintech, Big data.
Investments: My Child, WittyFeed, PumpKart, Deyor Camps, Ketto, Nimo Planet, Falcon Labs, Josh Talks, Inc42 Media, SectorQube, and many.

Ritesh Malik | Angel Investors in Delhi

Ritesh Malik, the Co-founder, and MD of Innov8 practised as a professional doctor at the esteemed Ganga Ram Hospital, before venturing into his entrepreneurial journey. He is an active and prominent angel investor in Delhi. He also Co-founded Adstuck Consulting Pvt Ltd, a digital transformation agency.

List of Angel Investors in Bangalore [With Contact]

Bangalore, the silicon valley of India, is one of the most famous Indian citiesfor entrepreneurs. In this post, we have listed some of the most prominent angelinvestors in Bangalore whom you can reach out to. You will get to know abouttheir background and the sectors they like to invest in. You …

StartupTalkyLakshya Singh

Kunal Bahl

Contact: LinkedIn

Markets Interested: Consumer Internet, E-commerce, Internet, Big Data, SaaS
Investments: Ola, Gigstart, UrbanClap, Bira 91, Belong, Bewakoof, Rapido, Razorpay, Fynd, Jugnoo, Mamaearth, Tripoto, LetsVenture among many others.

Kunal Bahl | Angel Investors in Delhi

Kunal Bahl, the Co-founder, and CEO of Snapdeal is the most prominent and active investor in the Indian startup ecosystem. He is an alum of the prestigious Wharton School of Pennsylvania. Before Snapdeal, he was associated with prominent organizations like Deloitte and Microsoft in the US. He co-founded Jaspers, the parent company of Snapdeal in 2008.

Google Ventures Investment | Google funded startups

Google Ventures is a capital investment firm. Here is a list of top startups funded by Google Ventures. Know about Google Ventures Investment.

StartupTalkyAnsh Mehrey

Aloke Bajpai

Contact: LinkedIn

Investments: Zapr, Overcart, Twigly, etc.

Aloke Bajpai | Angel Investors in Delhi

Aloke Bajpai is the Co-founder, and CEO of Ixigo – an Online travel marketplace. He is a keen angel investor based out of Delhi. He is a B.tech graduate in Electrical Engineering from IIT Kanpur. He served as VP at Final Quadrant Solutions Ltd, by getting engaged in strategic business development and product marketing.

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Neeraj Kumar Singal

Contact: LinkedIn

Markets Interested: Clean technology, Fintech, AI & Robotics, Digital Marketing, Healthcare, Foodtech, Big Data, and Virtual reality
Investments: Unocoin, Arya ai, SmartVizx, Rubique, MObilewalla, LogiNext, Rubique, Phonon, Utsav Fashions, Vista Pharma, Auro, and many more.

Neeraj Kumar Singal | Angel Investors in Delhi

Neeraj Kumar Singal, Founder and Director of SEMCO Infratech Pvt ltd and also Lightyear Infratech, is a focused investor in varied fields. He is an active member of IAN (Indian Angel Network), LetsVenture, and HBS Alumni Angels. He values innovation and appreciates strategic ideas that can transform the world of Business. He is also well represented at various leadership roles and organizations like FCCI, HBS Club of India, Young President Organisation, AIMA, CII, TiE, Ph.D. Chambers of Commerce and Industry, and many.

Dinesh Agarwal

Contact: LinkedIn

Markets interested: Healthcare, Foodtech, Ecommerce, Media, Technology, Consumer Internet, Social Network, Enterprise software, Fashion.
Investments: InnerChef, Flintobox, DocsApp, Wishberry, Overcart, Heymojo, Eduflix, Greymeter, HackerEarth, Airstream, Gigstart, and many.

Dinesh Agarwal | Angel Investors in Delhi

Dinesh Agarwal, Founder and CEO of IndiaMart, is a prominent entrepreneur and angel investor. He is a well-known member of The Indus Entrepreneurs (TIE) and Internet and Mobile Association of India (IAMAI). Being an alum of The Harcourt Butler Technological Institute of Kanpur, he served as a system analyst at HCL Technologies.

Rajul Garg

Contact: LinkedIn

Markets interested: Healthcare, Consumer Internet, Mobile, Fin-tech, Food-tech, E-commerce, Media.
Investments: Meesho, LifCare, Babygogo, Fashalot, Sheroes, Tripeur, Foodcircle, Just Move, Shuttl, Reify Health among others.

Rahul Garg | Angel Investors in Delhi

Rahul Garg is the Founder & MD at Leo Capital India. He is one of an active business investors in delhi for startups. Being an alumnus of IIT Delhi with a degree in Computer science, his expertise in this field is commendable. He is also associated with TiE, NASSCOM, IIT Mentors, and many other organizations.

Utsav Somani

Contact: LinkedIn

Markets Interested: Management Consulting, Product Innovation, Blockchain, global investments, technology management, SaaS, Clean technology, etc.,
Investments: Betaout, Zippr, Tavaga, Innov8, Testbook, Adpushup, Doormint, LE tote, Rappi, Lead Genius, Proven, NexGear, and many more.

Utsav Somani | Angel Investors in Delhi

Utsav Somani is a prominent angel investor in Delhi via AngelList (an online marketplace of startups and investors). He did his Masters in Innovation & Entrepreneurship from ESADE Business School in 2012. At present, he is also the partner at OB1T Capital (Investment management). He is a well-experienced investor and has been active in the Indian Angel Network.

List of Angel Investors in Hyderabad [With Contact Details]

Are you an aspiring entrepreneur looking for investors in Hyderabad? Here is a list of Top Angel Investors in Hyderabad with their Contacts.

StartupTalkyJeenal Jain

Nikunj Jain

Contact: LinkedIn

Investments: Agastha, Rapido, Wizgo, Routofy, Drivezy among many.

Nikunj Jain | Angel Investors in Delhi

Nikunj Jain, the Co-founder and CEO of Zohem (A blockchain-based data exchange protocol) is a warm investor in the Indian Startup industry. He is a keen investor and also a noteworthy entrepreneur. Before zohem, he had co-founded Frankly.me, which is a video microblogging startup along with inoXapps (a gaming startup). Nikunj did his Btech, Textile Technology from the reputed IIT Delhi.

Amit Ranjan

Contact: LinkedIn

Investments: Touch Talent, Adpushup, Lucideus, and Wishberry.

Amit Ranjan | Angel Investors in Delhi

Earlier, Amit Ranjan had Co-founded Slideshare (Professional content sharing platform). He is now active as the Architect for Digital Locker & OpenForge (e-governance projects) under the Ministry of IT, Government of India.

By being an enthusiast about startups, he mentors them for their growth and development. He played a lead role in commencing the cult of technology “unconferences’ called BarCamps, by organizing India & Asia’s first such event in Delhi.

Rohit Bansal

Contact: LinkedIn

Markets interested: Consumer Internet, Technology, E-Commerce, Enterprise Software, Analytics, SaaS, Wellness.
Investments: Flyrobe, Bira91, UrbanClap, Razorpay, Routofy, Bewakoof, Gigstart, Betaout, Zenatix, Fynd, Qustn Technologies, Leena AI, Supr Daily, Zinier among many.

Rohit Bansal | Angel Investors in Delhi

Rohit Bansal is the Co-founder of Snapdeal, an Indian e-commerce business. Rohit Bansal is one of the prominent investors in the Indian Startup ecosystem. He is an alumnus of IIT Delhi with Btech and Mtech in Computer Science. He is skilled in team management, business development, and strategic planning. He not only provides finance to startups via investing in them but also guides them through their journey by mentoring them in areas of sales, product management, competitor analysis, operations, vendor management, and marketing.

Snapdeal Company Profile – Owner | Acquisitions | Funding | Revenue |

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StartupTalkyRishabh Rathi

Alok Mittal

Contact: LinkedIn

Markets Interested: Enterprise Software, Fintech, Automobile, Consumer Internet, Healthcare, Capital Market, SaaS.
Investments: Adda52, Quifers, Wedmegood, Cuelearn, Baxi, Bite Club, Drivezy, WishBerry, LifCare, iYogi, among others.

Alok Mittal | Angel Investors in Delhi

Alok Mittal, the Co-founder, and CEO of Indifi Technologies Pvt Ltd is not only among the prominent angel investors but also the founder of Indian Angel Network, a platform that connects startups and investors. He is an alumnus of the University of California and completed his Bachelors in Computer Science from IIT Delhi.

Earlier he had also co-founded JobsAhead.com (leading e-recruitment business), which was later acquired by Monster.com. He also worked with Hughes Software in telecom and internet technologies. He graduated from IIT Delhi and completed his MS and Management of Technology programs from UC Berkeley.

Rajesh Sawhney

Contact: LinkedIn

Markets interested: Technology, Consumer internet, Media, Fintech, Travel, Gaming, E-commerce.
Investments: Overcart, Serial Innovations, Speakwell, Inc42 Media, Dexl, Silver Push, Little eye labs, Gamezop among many others.

Rajesh Sawhney | Angel Investors in Delhi

Rajesh Sawhney, the Co-founder, and CEO of InnerChef (Food Tech Startup) is a successful entrepreneur and angel investor He is also the CEO of GSF, an Indian Capital firm and accelerator which is focused on mobile startups. He has a wider experience in media and entertainment ventures. Earlier he worked as the COO of Times internet ltd, as the president at Reliance Entertainment and around 14 years with BCCL. He created several successful businesses across sectors like TV, eCommerce, and travel.
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Kunal Khattar

Contact: LinkedIn

Markets interested: eCommerce, Consumer Internet, Foodtech, Travel, Education, Social Media, Gaming, Automotive, Fintech.
Investments: Flipclass, GamingMonk, White Owl, YumLane, Zophop, IndiaLends, LimeTray, MassBlurb, Rapido, OnlineTyari, Scoopwoop among many.

Kunal Khattar | Angel Investors in Delhi

Kunal Khattar, the Founding Partner of AdvantEdge Partners (Venture Capital Firm), is one of India’s most prominent investors. He also acts as the Director of Rapido, leading a two-wheeler ride-sharing platform. Earlier, he worked as the Marketing Manager at Vodafone. He has also Co-founded ventures like Simply Look.

He is one of the most active angel investors in Delhi, who is always available for any kind of help on sales, business development, communication, and strategic marketing management.

List of Angel Investors in Mumbai [With Contact]

“City of Dreams”, as many people express Mumbai, is a place that helps bringdreams to reality. Angel Investors are one of the means for you, to help achieveyour dreams. Thereby, find the list of Angel Investors in Mumbai and get aninsight on their specific Market Interests, Contact details and Ma…

StartupTalkyJeenal Jain

Samir Sood

Contact: LinkedIn

Markets Interested: Consumer Internet, Enterprise Software, Technology, Digital Media, Technical Continuing Education.
Investments: Airwoot, Biosense, HackerEarth, Xapr, Little Eye Labs, ShieldSquare, MobStac, and many.

Samir Sood | Angel Investors in Delhi

Samir Sood, the Co-founder of Venture Highway (Early-stage venture investment firm) is one of an active private investors in Delhi. He served as the Head of Corporate Development, South Asia and Australia at Google. He was also associated with organizations like Cisco, Microsoft, Dell, and Lehman Brothers. He is an MBA graduate from The University Of Chicago and completed his MS in Mechanical Engineering from Tufts University.

Pranay Gupta

Contact: LinkedIn

Markets Interested: SaaS, Enterprise Software, Fintech, Social Media, IT, Clean Technology, Gaming.
Investments: Alma Connect, Enpower, HashCube, Zuvvu, Pinpuff, Ideophone, Biosense, and many more.

Pranay Gupta | Angel Investors in Delhi

Pranay Gupta is the Co-Founder of 91springboard, India’s leading co-working spaces. He also acted as the Joint CEO at Centre for Innovation, Incubation, and Entrepreneurship. Before Co-founding 91springboard, he worked with Lehman Brothers and Nomura Securities.

Soaib Grewal

Contact: LinkedIn

Markets interested: healthcare, SaaS, Fintech, Consumer Internet, Analytics, Enterprise Software.
Investments: NicheAI, Origa leasing, Upekkha, HIpcask, Spoyl, Tripoto, Uninstall.io among many.

Soaib Grewal | Angel Investors in Delhi

Soaib Grewal acts as an Advisor to AngelList India and is also the Venture Partner at TLabs, a leading startup accelerator and seed investment firm. Before getting associated with TLabs, he acted as Design Mentor at Microsoft Accelerator and also founded BOLd, Design-led investment firm.

Hetal Sonpal

Contact: LinkedIn

Markets interested: E-commerce, Clean Technology, Travel, Real Estate, SaaS, Big data.
Investments: Radiowalla, AdvantEdge Club, WittyParrot, Leverage Edu, Alliz Health among many.

Hetal Sonpal | Angel Investors in Delhi

Hetal Sonpal is into mentoring young minds and budding entrepreneurs along with the students of Amity International School in Gurugram. Earlier, he worked with Intel as the Head of Strategic Alliances. From the esteemed Narsee Monjee Institute of Management Studies, Hetal obtained his MBA Degree. He possesses relevant knowledge and expertise in his field.

Yogesh Bansal

Contact: LinkedIn

Markets Interested: Social Media, Travel, Foodtech, Automobile, B2B, Internet.
Investments: Yaantra, BSquare, RippleCard, Wow Momo, Find my Stay, ChefsNearMe, Ziveg and many more.

Yogesh Bansal | Angel Investors in Delhi

Yogesh Bansal, the Founder, and CEO of ApnaCircle Infotech is a tech missionary with tremendous knowledge and expertise in this field. He holds an MBA Degree in IT & Finance from the University of North Carolina and also founded companies like GeoRapid, GoActiveClub, and Mail Genie. He has got exposure to skills like team building, merger and acquisitions, and serial entrepreneurship.

Paytm: Bringing Cashless Revolution In India | Paytm Case Study

Paytm case study is one of the hot topics among the business enthusiasts andanalysts. Here’s a thoroughly researched paytm case study for you! Paytm is India’s biggest versatile installments, e-wallet, and business stage.Even though it began as an energizing stage in 2010, Paytm has changed its p…

StartupTalkyDevashish Shrivastava

Bharat Mehra

Contact: LinkedIn

Markets Interested: Healthcare, Aerospace, Hospitality, Agritech, Real Estate, Foodtech, Travel, Fintech.
Investments: X Prime, Unbxd, SmartVizX, IntensAquatica, SquarePlums among many.

Bharat Mehra | Angel Investors in Delhi

Bharat Mehra is the Co-founder of Eatworks. He has major experience in the industry of food and real estate. He is a graduate from the esteemed Alliance Manchester Business School and entails skills in Negotiation, management, sales, and valuation. He is among the leading seed investors in Delhi, who is always an enthusiast to work with people who have passion and zeal to do something new.

Satyan Gajwani

Contact: LinkedIn

Markets Interested: Social Media, E-Commerce, Beauty, HrTech, Enterprise Software, Online marketplace.
Investments: Affle, Delhivery, Dineout, Fab.com, Gradeup, Ridlr, Shuttl, ZipDial, ZopNow.

Satyan Gajwani | Angel Investors in Delhi

Satyan Gajwani, the VP of Times Internet & Board member of Times India Group, is among the prominent investors in Delhi. Times Internet is one of India’s largest digital media companies that possess brands like Mumbai mirror, Gaana, Times of India among many. He is an alumnus of Stanford University. He also acts as a mentor to startups in media planning, market research, strategic planning, and team building.

Rajat Harlalka

Contact: LinkedIn

Markets Interested: Enterprise Software, digital media, fintech, e-commerce, journalism, technology.
Investments: Magictap Solutions, NewsBytes, ORO Wealth, Slintel, Vaultedge, Khabri, Yellow ant among many.

Rajat Harlalka | Angel Investors in Delhi

Rajat Harlalka, the Co-founder of Bellurbis Technologies (enterprise software platform), is an active angel investor in Delhi. He is an alumnus of IIT Varanasi and IIT Guwahati. He also acts as the operating partner at GSF India and as a mentor to startups. Be it any concept, like Competitive Analysis, Product development, presentation skills, industry trends or technical marketing, Rajant is at the forefront to help you out.

Abhishek Dwivedi

Contact: LinkedIn

Markets Interested: E-Commerce, Digital Media, Advertising, B2B, HR, Enterprise Software, Edtech, Healthcare.
Investments: Emo2, Impresario, Janeeva, Reach Accountant, Saffronart, Bakers Circle, Digilogues, Chai Garam.

Abhishek Dwiwedi | Angel Investors in Delhi

Abhishek Dwiwedi, an Assistant VP of Growth at 1mg.com (Online Pharmacy), is one of the top angel investors in Delhi. He is associated with SternFisher (an Angel Network) as a partner and also served as the Head of Business Development at HealthKart. By being an alumnus of Delhi College of Engineering, he launched SBD Solutions to organize the fragmented solar photovoltaic & thermal market.

Niraj Singh

Contact: LinkedIn

Markets Interested: Media, Edtech, Enterprise Software, Healthcare, E-commerce.
Investments: Plabro, Rapido, ShaadiSaga, Tripoto, Wigzo Technologies, Drivezy, GrownOut, InstaLively.

Niraj Singh | Angel Investors in Delhi

Spinny, a platform for buying used cars, was Founded by Niraj Singh. Earlier, he was associated with Outbox Ventures as a Founding Partner and has also Co-founded Top Yaps, an internet media site. Locus Education, an ed-tech startup that helps students with IIT JEE Preparation was also co-founded by him. Being a graduate in Electrical engineering from IIT Delhi, he has got exposure to various domains. He not only invests in startups but also provides correct guidance for the growth of the venture.

Priyanka Gill

Contact: LinkedIn

Markets Interested: Fashion, Social Media, Digital Marketing, Ecommerce, Lifestyle, Blogging, Marketing, Food, Logistics.
Investments: Campanja, Bea’s of Bloomsbury, Shoto, Tizaro.

Priyanka Gill | Angel Investors in Delhi

Priyanka Gill is the Founder & CEO of POPXo, Women-focused digital media firm). She is a prominent female angel investor in Delhi and entails interest in building brands within the lifestyle market. She is also the founder and CEO of Plixio (Influencer management platform) & Luxeva (Digital guide platform). She completed her Master of Arts from Kings College London and BA (Hons) in English from Lady Shri Ram College for Women.

Successful Women Entrepreneurs In India [2021 Exhaustive List]

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StartupTalkyAshwini

Anirudh Mullick

Contact: LinkedIn

Markets Interested: Mobile, eCommerce, Matrimonial, Consumer Internet, Social Media, Fintech, Technology, Advertising, HR.
Investments: Admob, Google, LinkedIn, Paypal, Shaadi.com.

Anirudh Mullick | Angel Investors in Delhi

Anirudh Mullick is the head of Recruitment at Sequoia Capital India, where he provides recruiting services to Sequoia’s portfolio companies. He is currently the VP of Sequoia Capital India and is an alumnus of IIPM. Earlier, he served as an Associate Director at Executive Access India. He can help startups find and acquire talents for their development and also guide them through business development and strategic planning.

Top Sequoia Capital Investments that got big

Sequoia Capital has invested in some of the greatest startups and companies including YouTube, Google, PayPal and more.

StartupTalkyPooja Uniyal

Gaurav Kachru

Contact: LinkedIn

Markets Interested: Consumer Internet, SaaS, Small and Medium Businesses, Education, Big Data, Location-Based Services.
Investments: Kartrocket, Kraftly, Roposo, talking threads.in, Giveter.com, among many.

Gaurav Kachru – Angel Investors in Delhi

Gaurav, Founder and Managing Partner at 5ideas (an investment firm), is an active private investor in Delhi. Earlier he founded e-commerce startups FashionAndYou and DealsAndYou. Before commencing his entrepreneurial journey, he worked with Manpower Inc as Regional Director for Asia.

Rajnish Kumar

Contact: LinkedIn

Markets interested: Enterprise Software, Travel, Technology, SaaS, Mobile applications, Fintech, Healthcare.
Investments: MealHopper, Mind Your Fleet, OnlineTyari, AppVirality, Autowale.

Rajnish Kumar | Angel Investors in Delhi

Rajnish Kumar, the Co-founder and CTO of ixigo.com (travel & hotel booking platform), is one of the prominent angel investors in Delhi. He is an alumnus of IIT Kanpur and has expertise in Computer Science and Technology. Earlier, he had also founded Traveneus and has an understanding of Mobile applications and Software development. He also served in various roles at Amadeus IT Group in Spain

This was our list of Angel Investors in Delhi. If you are an investor or know any of the investors for startups, connect with us at shubham@startuptalky.com to get featured in the list.

FAQs

How to get investors for business in India?

Steps to get investors for business in India or investors for startups in India:-
- Create a profile on Angel List.
- Prepare a record of investors to share your ideas with.
- Brush up your networking skills.
- Have a classy introduction to your and your business.
- Tell them why they should invest in your business.
Where can I find Angel Investors?

Check with the Business Development Center, Community Futures Office or Economic Development Centre where you live; there may be an active group of angel investors in your community.

What is an angel investor?

An angel investor is a person who gives capital for a business start-up, normally in exchange for convertible debt or ownership equity.

How to find investors in Delhi?

You can find out investors in Delhi by Ask Family or Friends, try crowdfunding platforms to find investors.
January 7, 2022

Toch AI Startup Story: Revolutionizing Video Content with AI & ML

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Toch.

We are witnessing a tsunami of video content that is growing every minute. As per the Global Video AI Market data, the growth is measured at supersonic speeds. Statistics show that the market for short-form video content is expected to be at $169.4bn by the year 2025. In the hypersonic world that we live in, the venerated IoT solutions are the only coping mechanism. Toch AI is a SaaS company with cloud-agnostic AI solutions. It offers professional services by taking noisy, large data sets and transforming them into engrossing and compelling hyper-global videos.

Founded by Vinayak S, Saket Dandotia, and Alok Patil in 2016, the startup intends to disrupt video technology by automating workflow using Artificial Intelligence and Machine Learning algorithms, thereby reducing the go-to-market time and costs and increasing ROI for clients.

StartupTalky interviewed Mr. Vinayak Shrivastav (Co-founder & CEO, Toch) to get insights on the startup story and roadmap ahead of the organization. In this article, you’ll discover how Toch was started, its revenue model, marketing strategies, and more.

Toch – Company Highlights

Startup Name	Toch
Founders	Vinayak Shrivastav (CEO), Saket Dandotia (COO), Alok Patil (CTO)
Headquarters	Mumbai
Founded	2016
Industry	Video Tech
Funding	$13.3mn (December 2021)
Website	toch.ai

Toch – Latest News

December 23, 2021 – Toch.ai partners with USA cricket with an aim to provide video highlights and clips for the Facebook, Twitter, and YouTube channels for USA cricket.

Toch – About and Vision
Toch – Industry Details
Toch – Idea & Inspiration
Toch – Product and USP
Toch – Founders and Team
Toch – Name and Logo
Toch – Business Model & Revenue Model
Toch – Launch and Marketing Strategies
Toch – Funding
Toch – Partnerships
Toch – Recognition & Achievements
Toch – Current Growth and Future Plans
Toch – FAQs

Toch – About and Vision

In the hypersonic world that we live in, the venerated IoT solutions are the only coping mechanism. Toch AI is a SaaS company with cloud-agnostic AI solutions. It offers professional services by taking noisy, large data sets and transforming them into engrossing and compelling hyper-global videos. Its modernistic technological solutions converge in ways that act as a huge revenue and time management tool. Toch AI creates a coherent video editing platform with engagement analytics and real-time production capabilities. With its futuristic deep AI technologies, the team renders new assets from the existing data with a deft auto- share option across 30+ social media platforms or any destination website/app.

The startup’s vision is to build tech that empowers creators and enriches content in the dynamic video-centric world. It is at the tip of an undiscovered iceberg when it comes to what AI is capable of. Revolutionizing itself every day while creating cutting-edge technology is a tangible goal. The team doesn’t see themselves selling a general algorithm that fits all. With the expansion of business avenues, small and big enterprises alike, each patron expands and challenges their amenability to mold the technology to their needs. While they have marked themselves today in the field of entertainment, news, and sports, the team at Toch aspires to allocate their AI and ML technologies towards safety and security, healthcare, and education in the future.

“Disrupt video technology by automating workflow using Artificial Intelligence and Machine Learning algorithms thereby reducing go-to-market time and costs and increasing ROI for clients” has been Toch’s mission, which is both possible and plausible with its team of innovators.

The startup also sees itself building an immutable community that drives a profitable economy while creating newer standards for the tech environment.

Toch – Industry Details

We are sitting on a tsunami of video content that is growing every minute. As per Global Video AI Market data, the growth is taking place at supersonic speed. Statistics show that the market for short-form video content is expected to be at $169.4bn by the year 2025, and $223.98bn by 2028 (Grand View Research, Inc) with an anticipated CAGR of 21% from 2021 to 2028. As flag bearers of the industry, Toch has the vantage to predict industry demands and possesses the evolutionary AI tools that can deliver groundbreaking and trendsetting solutions at the same time. Analytically in the coming years, the startup would be able to sell across 4 different continents with its repertoire and sizable market shares. Toch functions worldwide with a focus on India, North America, the United Kingdom, Europe, and Australia.

Toch – Idea & Inspiration

In the year 2016, the founders were sitting at the brink of an undiscovered potential industry that had seen a mighty rise in video content. With human attention span and patience shrinking, there was a dire need to address the video trajectory in respect to real-time. To bridge that gaping hole between unaddressed content and commerce, the potential was immense. It was almost like the ‘light bulb’ moment when Vinayak S, Saket Dandotia, and Alok Patil formed a SaaS company deploying AI and ML technology that deliberated on an easy-to-use and accessible to all, a cloud-agnostic platform to deliver customized video content in real-time, thereby birthing TOCH AI.

While the founders and other enthusiasts were gung-ho with the projected idea, the main challenge was to integrate a team that would help them to discover the iceberg. Their enthusiastic team helped in molding the idea into a product that disrupted the video content industry. The response was overwhelming and helped the founding team forge ahead, setting a benchmark in the market.

Toch – Product and USP

Toch’s product is conceptualized to create epic content that leaves an impact using ingenuity and precision. Toch delivers well-crafted content through AI and ML algorithms in real-time. Creating personalized content has been a brainbox that has greatly appealed to the sport, entertainment, and news industry. Grafting content from raw footage into bite-sized videos in the form of key highlights that hyperbolize the pivotal moments across 30+ social platforms.

Its video editing options, retool and optimize videos in real-time; saving time, labor, negating human error whilst increasing productivity. It is an easy-to-use technology with illimitable resizing of videos that have diverse displays, customizable with client logos, bumpers, and sponsors messages on the dashboard. It renders multiple video formatting, scheduling feeds, innumerable web storage options that offer API and platform models, and multiple publishing renditions.

USP of Toch AI

Toch’s USP is its premium video editing feature that facilitates the patrons with automatic dynamic engagements and insertions to create their own bespoke videos. The team at Toch AI understands one standard solution does not fit all, hence it is imperative to go beyond conventional. Thinking ahead of time and ascertaining a client’s needs, thereby amplifying it with a cutting-edge solution defines vertical innovation.

Idea Pivot

At the genesis of anything, challenges are but obvious. Toch was no different, the founders faced practical challenges that just helped them address and reinvent their own technology. Since they focussed on state-of-the-art technology, it was an intricate process of evolving while remaining grounded to the core product. In their case, “our asset was our team”, which helped them with the critical process.

Toch’s final product was by itself a marketing and branding tool. When presented on different platforms, Toch was received as a welcome change. Employing cutting-edge technology such as Face and Image Recognition, Vision models, Optical Character Recognition, and Audio Detection, saved immense manual labor, erased the scope of error and time consumption phenomenally with a latency of only 10 seconds or less in real-time without altering the resolution of the feed.

Change is essential for growth, so is adaptability. Every person is a potential patron and what may work for one may not satiate the other. Hence malleability and personalization to fit each line of business are vital.

Toch – Founders and Team

Vinayak S, Saket Dandotia, and Alok Patil are the founders of Toch.

Vinayak Shrivastav | Co-founder & CEO, Toch

He has a background in engineering and an MBA from London Business School. Vinayak directs Toch towards unique identity, growth plans, strategies, and execution. With Toch.AI, he envisions revolutionizing sports viewership by leveraging AI and ML technology to create real-time personalized content. He firmly believes that “everyone has stories to tell’ – stories that will not only engage, inform, surprise, delight, and impact their audience, but will also deliver on measurable business goals. In his personal time, Vinayak is an avid sports fan and can often be found cheering and rooting for his favorite team.

Alok Patil | Co-founder & CTO, Toch

He is the ‘Torvalds’ of Toch. He is industrious and loves challenges. Accredited with an MCA, his vision is to resolve humongous problems faced by humanity through technology. To quote him, “the world needs more technology-enabled solutions focussed at modernizing human efforts”. He believes that there is never an end to learning and motivates the team to experiment with new ideas. Alok is a vehement advocate of short-form content and a web series buff.

Saket Dandotia | Co-founder & COO, Toch

He is the operational brain behind the technology. His data-first approach ensures Toch is at the top of the game. With skills he picked from the IIM Indore, Saket is the bridge between technology and the market. His grit is focused on harnessing AI-powered disruption in the media space. Exploring the scope of AI in the future is his favorite pastime. Mentoring in Hong Kong Technical University, IIT Indore, and IIM Indore, he seeks to inspire Gen Next.

Toch Team

Since its inception in 2016, Toch has been growing exponentially with a manpower of 60+ personnel across countries. Its team is task-oriented through liberal leadership. As cliche as it sounds, but the founders believe in team building and bonding. Empathy and motivation are synonymous with that idea. At Toch, people understand diversity at its best and use it as a force for synchronous output.

Toch – Name and Logo

The name was thought of from the point of view of “touching” as many lives by cutting through the clutter and personalizing content. This evolved into TOCH only due to the availability of domain names. The logo was created in unison with the brand name.

Toch – Business Model & Revenue Model

Toch is a SaaS platform and offers different subscription options for its clients. Its business model includes API integration and easy-to-use dashboard services.

Also read: All about SaaS Revenue Model in detail

Toch – Launch and Marketing Strategies

Toch’s product has proved its mettle, it has been its own brand ambassador of viability and productivity. The numbers give a fair picture of its joyous sustenance (as of Oct’21) –

12.9M+ videos scanned
1.2B+ hours of video processing time saved
72% increase in viewer time spent on videos
8.3X increase in viewer engagement rate

The startup’s marketing strategy is split into brand marketing and event focussed marketing. With a global b2b target market, social media and digital marketing play a crucial role. Its campaigns focus on thought leadership through podcasts, webinars, and fire-side chats along with event campaigns focussed on the actual benefits of AI technology in the media industry.

Toch – Funding

On October 13, 2021, Toch announced an $11.75 million Series A funding by Moneta Ventures, Baring Private Equity India, Binny Bansal, Ventureast, 9 Unicorns, Anthill Ventures, Cathexis Ventures, SOSV, Artesian, and Innoven Capital (backed by Temasek and United overseas bank).

The funding will be used to scale up technology infrastructure and venture expansion into global markets with a specific focus on foreign markets.

Arul Mehra, Partner at Baring Private Equity India, said, “We believe that AI can make a lot of difference to how content is generated and consumed. Toch.ai is equipped with top notch technology & team which is greatly contributing to the revolution seen in the video sector. Thus we see this as a huge opportunity to be a part of this change as we partner with Vinayak & the team as they chart out the journey towards becoming leaders in the video-tech space.”

The company has raised around $13.3 mn in funding over 7 funding rounds.

Date	Name of the transaction	Transaction amount	Lead investors
Oct 7, 2021	Series A	$11.8 mn	Moneta Ventures, Baring Private Equity India, Binny Bansal
Jun 29, 2021	Seed round	–	9Unicorns Accelerator Fund
May 26, 2020	Seed round	$1 mn	–
Apr 16, 2020	Seed round	$400K	Inflection Point Ventures
Jun 8, 2019	Seed round	–	Hyderabad Angels, Mumbai Angels
Jan 1, 2019	Seed round	–	JITO Angel Network
Jun 7, 2016	Seed round	$150K	–

Toch – Partnerships

Toch.ai has announced a partnership with USA cricket on December 23, 2021. This partnership aims to bring all the action from the field so that the fans don’t regret missing out on the best moments from the Dafabet USA vs. Ireland Men’s International Series 2021 that began on December 22, 2021, in Florida
Toch has been the official partner of the Indian Premier League that was truncated due to the ongoing pandemic.

The Mumbai-based interactive video shopping platform has also earlier been the official partner of the Australian Open. Furthermore, Toch.ai also frequently collaborates with numerous OTT platforms.

Toch – Recognition & Achievements

Recognized as Best AI startup 2021 by Franchise India and Entrepreneur Media.
Recognized as Nasscom AI Game Changers for the category ‘Computer Vision Award’ for accelerating India with innovation in 2021.
Co-founder and CEO, Vinayak Shrivastav recognized as 30 UNDER 30 Disruptor by BW Businessworld 2021
Co-founder and CEO, Vinayak Shrivastav was recognized as The Most Promising Entrepreneur by ‘The Economic Times Promising Entrepreneurs of India’ 2021.
Co-founder and COO, Saket Dandotia was recognized as the winner of Exchange4Media’s Digital 40 under 40 awards 2021 (public announcement pending).

Toch – Current Growth and Future Plans

Toch has grown from strength to strength over the past couple of years and added many of the big banner broadcasters and OTTs to its portfolio. Although success is relative, partnering for the Indian Premier League, Champions League, and Australian Open events with top OTT broadcasters has defined its learning and experience curve.

Toch is levitating towards extensive engagements and making its mark with AI and ML-based technology in video editing. The applications for this technology can be used in the future for better healthcare services, safety, and security solutions, and education. Its future plans involve a deep dive into the entertainment and news industries and the application of AI-led technologies to create personalized content for its clients.

Toch – FAQs

What is Toch AI?

Toch AI is a SaaS company with cloud-agnostic AI solutions. It offers professional services by taking noisy, large data sets and transforming them into engrossing and compelling hyper-global videos.

Who are the founders of Toch?

Vinayak S, Saket Dandotia, and Alok Patil founded Toch in 2016.

Is Toch an Indian Company?

Yes. Toch is an Indian company headquartered in Mumbai, India. However, Toch functions worldwide with a focus on India, North America, United Kingdom, Europe, and Australia.

How does Toch make money?

Toch is a SaaS platform and offers different subscription options for its clients.

What is Toch’s USP?

The USP of Toch is its premium video editing feature that facilitates the patrons with automatic dynamic engagements and insertions to create their own bespoke videos.

December 23, 2021

Are AI Content Writing Tools Worth Using For Blogs?
Artificial Intelligence (AI) is a technology that is fascinating and interesting as well and which is constantly on its way to transforming the world. Gone are the days, where AI was just a part of a sci-fi movie, now has become a reality in which we live.

People have started adopting Artificial Intelligence into their business, from hospitality to advertising to the healthcare industry, AI is ruling the market. Various businesses and organizations are taking a part in this industry to upgrade them and make their work easier.

When we talk about artificial intelligence, it basically means a machine that has human-like intelligence, which can perform all those tasks that a human can do, maybe much more than that. Artificial Intelligence has also embarked on a journey where now it can use for writing as well.

We are living in a world, that AI for writing doesn’t seem like something impossible. In this article, we will find out if AI writing tools are worth using for blogs or not. So let’s get started with the first and foremost thing.

“AI as a technology is complex, of course, but the capabilities and benefits of AI aren’t hard to understand.”

-Jensen Huang

What do you mean By AI For Writing?
How does AI Writing Tools Works?
Advantages of AI Writing
Disadvantages of AI Writing
AI Writers for Blog Writing
What are the Best AI Writers?
FAQ

What do you mean by AI For Writing?

AI for writing is nothing but Artificial Intelligence technology that looks into big data sets to write in a natural language and in the desired format. This technology can generate texts and create content for you just like a human, not only that you get to have long content.

Different algorithms are used to understand what the users want as its content and, it can also deal with SEO. AI is becoming smarter and it might replace professionals in the future.

AI writing tools are used for:
- Blogs
- Essays
- Articles
How does AI Writing Tools Works?

Two technologies that are deep learning and natural language processing are included in this process, deep learning tries to work like a brain of a human and the NLP tries to examine and use the language just like the way a human uses it.

The technology understands and learns the meaning of the words so that they can structure sentences for the content when the users put all the data that are necessary for it, like the format of the content and its length.

The steps how an AI writings work are:
- The technology use algorithms to understand the meaning of the words.
- After finding the meaning of the words, the data is transformed into texts.
Advantages of AI Writing

People are thinking about introducing AI for writing because it has an upper hand that is extremely intriguing and helpful, which are:
- AI writers can write anything, one just needs to insert some data and the work will be done. It can even convey emotions by writing a poem. In 2011, an AI robot writer was created that wrote a poem.
- AI writers can write ad campaigns for blogs and the best part is once you get an AI writer, there is no need to pay the other writers for their services and you also don’t need to spend any other expenses on them, as AI writers are going to the job.
- Errors are almost non-existent as data once put into them; through algorithms, they can create the almost perfect content.
- AI can create high-level and sophisticated content way faster than human writers.
- AI can create logical content regarding any subject and has various worldwide ideas as they are versatile in nature.
- AI copywriters can go beyond generating copy with AI copywriting tools. Nowadays, AI isn’t just used for copywriting, but also for analyzing copy. For example, AI copywriting platform Anyword can predict how each copy variation will perform even before a campaign starts. It also determines what kinds of ads appeal to which type of audience, defines the emotional tone of copy, and so much more.
Disadvantages of AI Writing

If something has its advantages, it is bound to have disadvantages as well. There are some limitations that AI writing has and those are:
- AI writing may start creating content that is low quality which is not good for the image of an organization.
- Fake contents are easier to provide through AI, once it started spreading, it can lead to a bigger mess, which will also tarnish the image of the organization.
- One of the greatest fears related to AI is that it will start replacing humans in jobs, which will lead to a risk of unemployment.
- Sometimes AI may create content that can have a lot of inaccuracies as it is derived from all the publications that can be found on the internet.
AI Writers for Blog Writing

Blog writing is a very time-consuming task, AI writers will help in creating high-quality blogs that will also work in attracting the attention of the audience through good content. It collects information from all over the internet and uses them, through that they can also create new ideas.

AI writers for blogs have many pros and cons, some of the pros are that it creates engaging and relevant content in a very quick time for the audience. On the other hand, the cons included the loss of human touch in a blog and it may also lack originality. Definitely, it saves money and time, plus it is said to be a one-time investment.

AI creates content that is not biased and is based on facts that can be found on the internet. AI Writer may not fully replace a content writer but will be better for any organization to have a versatile source that will be able to coexist with a human content writer.

What are the Best AI Writers?

Some of the best artificial intelligence content generators that can help you in writing blogs and articles are:
- Rytr
- Jarvis
- GrowthBar
- Article Forge
- Copysmith
- Anyword
- WordAi
- AI Writer
- AdZis
- Kafkai
Rules That Will Improve Your Writing Instantly

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Conclusion

With artificial intelligence emerging and increasing its popularity in every sector, blogging will also be a great option where one can use AI writers for creating content. People have witnessed the technological advancement that is happening all over the world and it is just a matter of time when AI will make its presence known in every sector and including blogging as well.

FAQ

Can AI writing tools write Blog Posts?

Yes, AI writing tools can write blog posts.

Is AI Copywriting Worth it?

Yes, it is definitely worth it as it is cheaper than hiring an actual copywriter.

What are the best AI Writers?

Article Forge, Jarvis, and Rytr are some of the best AI writers.
December 12, 2021
How Artificial Intelligence Has Revolutionized Marketing [Case Study]

We have seen automation happening in manual habitats but AI has brought us a whole new world to figure out. Computers are slowly taking over manual tasks and this has triggered fear in a tech giant you might be familiar with. Using artificial intelligence in marketing has now become a norm as it has transformed the Marketing Industry.

Yes, I’m talking about Elon Musk fearing that the advancements in AI might create human hunting robots and it would be us, mortals, against AI-powered geniuses. However, there has been an increase in companies using AI for marketing and ad campaigns.

What is AI Marketing?
Why Is AI A Good Approach For Marketing?
How Companies Are Using AI For Marketing?
Most Successful Marketing Campaigns Designed By AI
How Small Businesses Are Using Ai Tools
Conclusion
FAQs

Top 10 Viral Marketing Examples

Check out these top viral marketing campaigns that created a huge sensation on social media and how it tends to reach a larger target audience.

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What is AI Marketing?

Artificial intelligence plays a big role in marketing, as it helps companies to make decisions based on the data collected by a company. The use of artificial intelligence in marketing will help you get the data could be anything from the customer’s favourite hangout places to their birthdays.

Any AI marketing strategy helps data to be collected from general behaviours of consumers from polls on social media, surveys, and their interests when surfing the internet. Marketing teams along with AI study consumer patterns and accordingly place and plan their AI marketing campaigns.

AI has suspended a large area of the consumer field where everything can be predicted. The AI marketing research mainly consists of collecting and analyzing data, media buy-in, personalization, content creation, and much more. This case study on artificial intelligence shows you how most of the marketing tasks are highly dependent on AI these days.

Why Is AI A Good Approach For Marketing?

AI-based marketing has entirely changed the way people use social media. Before it sneaked into every device, social media was leisure, rather, luxury.

Cut to today, every individual and even kids are owners of smartphones enabling them access to social media and shopping sites because of the artificial intelligence advertising campaigns. Your everyday social media behaviour is what fuels the study of AI-based marketing tools. With this being done, marketers can reach up to a larger demographic without spending a fortune on marketing campaigns.

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How Companies Are Using AI For Marketing?

Many AI marketing companies use core elements like Big Data, Machine Learning, and other powerful solutions that allow AI to get adopted quickly by a marketer. Big data is nothing but a prodigious amount of data aggregated by the marketer and segmented into various categories with a minimal amount of manual work.

With the help of big data, marketers can personalize every message sent to their customers. Like mentioned earlier, several marketers keep an eye on repetitive actions which offer deeper insight into responses. It is a demanding task when we try to make sense out of the massive data collected. This is where machine learning and AI in marketing are used.

You may have been familiar with pop-up messages or push notifications from the apps you install from time to time. These messages are powered by AI-programmed systems and automated to deliver context in a specified manner. There are several other AI marketing strategies that marketers have adopted to keep you hooked and engaged. Let us have a look at what they are.

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PPC Ads

Pay-per-click (PPC) is an online advertising model used to drive viewer traffic to the website. Nowadays AI-based marketing is used in every blog, website, and video. When you visit a certain page and click on the link containing an advertisement, it directs you to the said website.

This is an AI marketing analytics used by the advertiser where they pay the publisher every time a user clicks on the link. Some of the tops AI marketing companies like Facebook ads, Instagram, Twitter Ads, Google Ads make PPC Ads.

Pay-per-click Ads

Personalization

If you have your mailbox overflowing with promotional emails, worry not, you’re not alone. Personalization has become a crucial contributor to every company where they want you to feel like the most sought-after customers.

Personalized messaging has a direct influence over your mind giving you the impression that this auto-generated message was especially typed for you because it has your name on it. Artificial intelligence marketing helps organizations to place bids on relevant ad spaces in real-time. With critical analytics and results from big data, artificial intelligence, and marketing you can send personalized messages to individuals.

The AI tools for marketing are not limited to just emails. Have you noticed how Netflix uses your previously watched movies and gives recommendations based on past experience? Or how it shows you different imageries for the same movie every time you open it? Their blog, Netflix tech blog, talks about how creating different imageries for the same movie or show has got viewers hooked to Netflix all day long.

Netflix using Different imageries for the same show

A movie title may not be that intriguing. But a picture is worth a thousand words. It may contain a familiar face, your favourite actor, something that draws you in and keeps you engaged.

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Predictive Analytics

Predictive analytics is based on processing the historical data of a demographic to understand or carve a pattern or predict future behaviour. Predictive analytics is an AI marketing strategy that compares the trends and patterns of different data sets and pulls out a new analysis using a mathematical ‘model which helps companies prepare for what’s coming.

It could be identifying a customer likely to ditch a service or product, or a customer who is likely to stick around and send them marketing campaigns. AI marketing companies use predictive analysis to improve current services and make organizational changes accordingly.

Deep learning

Deep learning is a class of machine learning algorithms used to extract higher-level data from raw input and is considered to be the future of AI in digital marketing. Machine learning and AI in marketing are important because they help in creating voice-controlled chatbots, image recognition (in the case of Facebook), and predicting customer interests.

Many brick-and-mortar stores are turning to AI systems enabled by deep learning such as cashier-less counters, contactless payment options, and virtual baskets. One of the popular AI in marketing examples is Amazon GO stores that have adopted auto checkouts where AI-enabled cameras detect the movements of customers and add items to a virtual basket. Customers can check themselves out after making payments online.

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Most Successful Marketing Campaigns Designed By AI

Chase+Persado

Chase, a New York-based consumer bank upgraded its copywriting by collaborating with Persado, is one of the tops AI marketing companies that use AI in its creative processes. Chase bank wanted a humanitarian perspective to their AI marketing campaigns and after a successful pilot, the bank saw a 450% surge in the click-through ads created by Persado and both the companies have ties hands for a five-year contract.

Starbucks

Starbucks is one of the other companies using AI for marketing. The company uses predictive analytics by making use of its loyalty cards and mobile app to collect and analyze customer data. The coffee giant has also used AI marketing research to optimize the user experience to an extent where it records details of purchases, including what time and what buy. It is concentrating on a model “AI for Humanity” where they believe will create better connections with humans surrounding them.

In a busy world, as is ours, Starbucks makes unique use of artificial intelligence in marketing, as it aims to recreate human interaction which is seemingly blurred since everyone is literally into their devices. This artificial intelligence marketing initiative may be invisible to the customers as it focuses on inventory management, processing orders, staffing requirements, and much more so that there are more interactions between customers and partners at Starbucks. You would leave the café with much more than coffee for sure.

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Alibaba

Alibaba is known to use many AI tools for marketing, it has now opened its first AI fashion store in Hong Kong. This store has deployed AI in streamlining fashion retail. The store has introduced Intelligent garment tags with radio-frequency identification, gyro-sensors, and low-energy Bluetooth chips. This can enable the garment to carry information such as colour and size.

Smart mirrors

The gyro-sensors will recognize patterns when an item is touched, moved, or picked up. Another intriguing feature is its smart mirrors located on sales floors and changing rooms that help customers find related items along with the ones picked up and also add them to a virtual basket. Alibaba uses different types of AI in marketing in order to provide a one of the kind experience to its customers.

Nike

Nike launched the “Nike Makers’ experience” campaign in 2017 that allowed customers to design their own Nike pair. Using AI marketing analytics, the shoe brand can encourage their customers to choose their designs and graphics using projections and augmented reality on blank Nike X Presto sneakers.

Nike Makers’ experience

This is the future of AI in digital marketing, as customers then chose their designs and they were delivered the shoes in 90 minutes. Not only their sales soared but Nike used this opportunity to collect customer preferences using machine learning and design future products.

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Sephora

Sephora is one of the few companies using ai for marketing and is also an early adaptor of AI-based marketing. The AI marketing strategy that the company uses is responsible for three bots that interact with customers on a personal level to understand their needs and wants. It is really daunting to order a foundation or lipstick that may or may not be your perfect match.

Sephora’s Kik bot

Sephora’s Kik bot helps you with an interactive quiz, make-up tips, how-to videos, and reviews. Using AI in marketing will help your customers can even scan images of celebrities to find matching make-up products.

How Small Businesses Are Using Ai Tools

The use of artificial intelligence in marketing has proven to be quite a revolution in the industry. Recent studies and case studies on artificial intelligence, predict that almost 70% of marketing jobs will be replaced by automation. The vital role of artificial intelligence in digital marketing has made many AI marketing companies successful, while the small businesses are no longer shying away from

Here’s a list of AI tools you could check out while you chalk out your next marketing plan.

Concured

Concured is an AI content strategy platform that gauges what your audience is looking for. This AI tool for marketing offers three exclusive tools for content- research, creation, and personalization. It has other beneficial tools which include live audits, automation of content and removing of content waste by 90%, planning tool for detailed content brief, performance tracking, and analysis for better ROI and user engagement.

Import.io

Import.io is a data extraction tool that helps you with everything from extracting data from the sea that is the internet, even hidden pages, with anomaly detection, and validation rules. These AI-based marketing tools allow you to optimize your campaigns with access to competitor price search and analyze all your customer reviews.

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Grammarly

Grammarly is a popular AI tool for marketing and is considered a savior for all the content creators out there. Writers, please take note. Grammarly not only eases the spell checks but suggests you rephrase your sentences in case they appear to be blurry or unclear. Ultimately, it makes you a better writer over the period.

Cortex

Cortex helps you build AI-based marketing strategies based on visual analytics, that is what images or video ideas are trending on social platforms. These AI marketing strategy helps you gain insights on what will work better and what’s suited better for your company. After you have analyzed your competitors’ social media efforts, it pushes you and your team to do better by refining your marketing and content strategies.

Phrasee

If you break a sweat every time copywriting challenges come up, then Phrasee is here to ease that out. With AI-powered language optimization, you can create professional and compelling copies for your audience. These AI-based marketing tools help you create email subject lines, push notifications, social media posts, and much more with, what they call a “Magic” button.

Sentinent Ascend

Sentient Ascend is a testing tool for marketers that helps enhance conversion rate optimization (CRO). AI for marketing has proven to be 100 times better than the current A/B testing multivariate solutions and gives marketers a free hand in trying several copies, images, designs, and interaction changes that speed up revenues and conversions.

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Drift

Drift helps in AI marketing research as it connects you to potential clients in real-time. It is a marketing and sales chatbot that helps you connect with business leads. It personalizes every experience of your website visitors by interacting with them while turning conversations into conversions.

FindTheRipple

FindTheRipple is an AI-driven platform that enables you to create content with impact, find untapped trends, and alert you with emerging engagement peaks to target your audience. It also recommends you match digital assets to optimize your content creation.

Lucy

Lucy is an AI-powered knowledge management assistant that helps you leverage business insights across your company. You ask her a question, and she answers you with the best possible solutions for your challenges. Lucy’s integrations allow it to quickly enter your systems and access information hence helping you the right answers to your business needs.

Nudge.ai

Nudge.ai is a relationship management tool that helps you connect better within and outside your organization. Its powerful AI leverages big data and data mining brings better connectivity to your business and helps you make meaningful relationships.

One of the AI tools for marketing helps develop relationships that are organic and natural and shows you how to reach out with a perspective thereby creating a genuine sense of urgency which is vital during closing a deal.

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Cogito

Cogito is a real-time conversational and analysis system that identifies human signals on calls and predicts the emotional intelligence of the caller. It incorporates AI and machine learning to voice calls and assists call centres to be more empathetic while conversing.

It monitors speed, volume, and pauses in the conversation between agents and customers records the transcripts of the call and detects keywords used by the customers, and helps executives with apt responses.

Optimail

Processing emails manually can be extremely time-consuming and expensive. A manual process is always prone to human error. Hence, Optimail enables marketers to continuously and automatically optimize their email and AI marketing campaigns. It not only promotes campaigns but adjusts the timings, content, and personalization. It builds better engagement and also reduces spam.

Aizimov

Aizimov is an AI social selling platform that writes ultra-personal messages for each of your target audiences. It’s basically like having a personal secretary. It optimizes the time spent on sales leads and improvises with every feedback and response. The smart AI also analyses the psychological profile of a prospect and crafts its message carefully. It takes a step further and chooses the best channel to reach the potential client.

Pathmatics

Pathmatics offers solutions to what, when, where, who, and how-to questions in marketing. You can see ads served, impressions, and digital strategies of brands and publishers across Facebook, Twitter, and Instagram. Marketers can take a jiffy from aggregating data and use digital insights to pitch new ideas and create more effective campaigns.

Emarsys

Emarsys is an omnichannel customer engagement platform that helps you accelerate your business outcomes. These AI-based marketing tools include industry-specific analytics and use-cases that cater to every business. By one’s own bootstraps, Emarsys powers all your marketing needs with 1:1 personalization across all channels and devices.

Conclusion

AI has become indispensable in many areas of our life. The importance of artificial intelligence in marketing is that it leads to Driverless cars, Automation Marketing, conversational bots like Siri and Alexa are the new highs of AI technology. We’re yet to comprehend what AI can accomplish.

Could they completely replace human interference and take over our world like Elon Musk fears? We don’t know. But it surely has prodigious potential to make things happen which we never imagined were possible. Hopefully, this artificial intelligence case study would have helped you understand the importance of artificial intelligence in marketing.

About Beachhead Strategy | How companies use it?

Beachhead Strategy is a marketing strategy to target the correct market and succeed. Learn about Beachhead strategy and how companies use it.

StartupTalkyRoshni Tamta

FAQs

How is AI used in marketing?

AI tools are used in marketing to learn how to best communicate with customers, then serve them tailored messages at the right time.

What are the 3 stages of AI?

The three stages of AI are artificial narrow intelligence (ANI), artificial general intelligence (AGI), and artificial superintelligence (ASI).

How AI is used in mobile marketing?

AI used to craft more targeted and personalized marketing messages such as special offers and ads by spotting consumers’ behavioural trends and patterns.

Ho does AI work in digital marketing?

Artificial intelligence is transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience.

Is AI the future of marketing?

AI is changing the future of digital marketing, that is certain. It’s not so much about what new developments are happening, but also what new trends are likely to emerge over the next few years.

How is AI used in Marketing?

One common example of AI across the web is the use of chatbots to provide customer services to users.

What is AI marketing?

Artificial intelligence plays a big role in marketing, as it helps companies to make decisions based on the data collected by a company.

November 27, 2021

Sapio Analytics: Artificially Intelligent Government Support Company

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Sapio Analytics.

Founded by former senior government officers, social entrepreneurs, and technology experts, Sapio Analytics aims to provide the most intelligent AI-powered policy-making solutions for government institutions across the world. Basically, Sapio helps government create and execute policies through decision support systems powered by artificial intelligence.

Sapio Analytics is currently valued at 100 million USD and it targets to achieve a valuation of 1 billion USD by 2022. With more than 15 million citizens under its direct and deep impact, Sapio targets to directly impact 100 million more in a year.

StartupTalky interviewed Mr. Ashwin Srivastava (CEO, Sapio Analytics) to get insights into the startup story and roadmap of the organization. In this article, you’ll discover how Sapio was conceptualized, its subsidiaries, business model, growth, future plans, and more.

Sapio Analytics – Company Highlights

Startup Name	Sapio Analytics
Founders	Prashant Nikam, Ashwin Srivastava, Hardik Somani, Shripal Jain, Viral Vora, Arpit Palod
CEO	Ashwin Srivastava
Headquarters	Mumbai
Founded	2019
Industry	Artificial Intelligence, Analytics
Valuation	100 million USD (as of 2021)
Website	sapioanalytics.com

What is Sapio Analytics

Sapio Analytics – About and Vision

Sapio Analytics provides an artificial intelligent government support system, to various governments, as well as tools to capture the voice of the citizens by providing them a plethora of solutions for their growth.

Its long-term vision is to create a world where governments are driven by data and data is driven in real-time by the voice of the citizens. In the short term, the startup is working on transforming the lives of citizens by recommending and executing government policies through decision support systems powered by artificial intelligence.

Sapio’s core belief is that dynamic data is powerful yet complex to understand, and hence new age mechanisms to collect data, analyze the same, and visualize the analyzed data, are needed for governments to function. If that starts happening, all problems of the world can be solved using decision support by AI.

Sapio Analytics – Market/Industry Details

Based on the budget data provided by the Government of India, 411 billion USD is targeted to be spent by the central government alone. Sapio’s market size is around 2% of the same, as decision-making can create an impact that saves costs from 2-10% and makes things much more efficient. Taking the budget of Africa and various other developing countries, the overall direct market size becomes more than 40 billion USD annually. And the startup is at the forefront of driving this today, expecting at least 50% of the market for it.

In addition, part of the budget dedicated towards execution and share of revenue with the governments (part of the GDP increase done through us) make for a higher market size. With digitization becoming mainstream, the growth rate is unpredictably high.

Sapio Analytics – Founders and Team

Sapio’s founders are a combination of former senior government officers, social entrepreneurs, and technology experts. Prashant Nikam (former IRAS, former Director of Police, MHA), Ashwin Srivastava (serial entrepreneur with multiple multinational companies and successful exits), Hardik Somani (social entrepreneur), Shripal Jain (government entrepreneur), Viral Vora (construction, infrastructure, and transport expert), and Arpit Palod (IIT Bombay alumnus, data genius) form the core team of founders.

Founding team of Sapio Analytics — Sapio Analytics Founders

The current company size is around 200 including various subsidiaries and interns working with the company. The size is constantly growing.

“We believe in the concept of creating impact, with revenue being a byproduct of the same. With this mindset, we look for DNA of impact in everyone we hire. Besides the passion to create an impact, we also look for those who believe in Speed and those who demonstrate a passion for the causes they believe in” – says Ashwin Srivastava, CEO, Sapio Analytics.

If someone has a desire to become a part of the history of this world, contributing to the creation of the world’s first artificially intelligent government, they can join Sapio Analytics!

Sapio Analytics – Idea & Inspiration

Through the founders’ close works with governments, they realized that there exists a significant gap between the use of data science and the government’s decision-making. Their aim was to fill this gap. Once they started filling this gap, the founders further realized the kind of impact decision-making through data analytics can bring. They saw the potential of economic transformation happening. The founders saw that healthcare, law enforcement, geopolitical relations, and every aspect of governance can be impacted sustainably through the use of artificial intelligence-driven by dynamic sources of citizen data.

And the team also noticed how government departments working in silos are preventing the creation of intelligent decision-making.

Having clearly seen the potential of something huge, thanks to the team’s in-depth understanding of government functioning and excellence in data science, they started talking to former government officers, people who have been at the top and played a critical role in driving India’s governance.

“The response from them was mixed. There were some who believed that what we are doing has been in their minds for a long and yet they have been unable to do anything about it. Some offered to join us, as they could see us doing what they have always wanted to do. Some others felt what we were talking about was impractical due to red tape within governments at all levels. There were few who appreciated the wishful thinking but cautioned us against the challenges of creating a new market altogether” – says Ashwin Srivastava, CEO, Sapio Analytics.

The founders were determined to create this new market and become its leader, effectively becoming the artificially intelligent shadow government support system, that everyone wanted to have.

Sapio Analytics – Product/Service

The product works in 3 stages:

Data Collection, where through a series of tools and innovations including the world’s first smart digital census, Sapio Analytics empathetically understand the needs of citizens on a real-time basis, empowering its artificial intelligence systems
Data Analytics, where tools and products around analytics, powered with deep domain intelligence, gathered through the objectification of the brains of world leaders and domain experts, are used to derive intelligence out of the collected data
Data Visualization, where special innovations are used to present data in formats that is understandable and acceptable by those who can benefit from the same

There have been multiple small changes in the product throughout its journey, all evolution happening based on new data inputs that Sapio Analytics gets from citizens and governments.

Today, Sapio Analytics has the following main divisions within its organization:

Economic Growth Division: This focuses on increasing the GDP of a state/country, and involving both individual citizens and businesses in the process
Local Administration Division: Hyperlocal analytics is its core expertise, and this division focuses on the same, working at all local governments’ level
Law Enforcement and Intelligence Division: Helping law enforcement agencies, as well as intelligence agencies, use the power of digitization and artificial intelligence is the core goal of this division
Smart Healthcare Division: Creating a new smart healthcare ecosystem, that works on hyperlocal analytics and operates through artificially intelligent support given to medical professionals, is what this division does.
Heritage and Culture: Also known as the Heritage Restoration Division, Sapio Analytics is bringing back the glory of the ancient heritage and culture of any region in the modern world. This division is also closely tied up with the startup’s Geopolitical Division.

Sapio Analytics – Subsidiaries & Acquisitions

Besides running the above-mentioned divisions, there are a number of companies that partly owned subsidiaries or part of the group through control over the same:

Sapio Parthiv Heritech (Private Limited): This subsidiary uses the power of its Heritage and Culture division and is focused on providing innovative beautification and advertisement options to outdoor real estate. It works closely with governments, local bodies, and advertisers, and is transforming the world of advertisement forever, through the use of smart beautification and intelligent communication
Banking Correspondent Network (Public Limited): One of Sapio’s recent acquisitions (name undisclosed) gives it part control over the growth of a public company known for having a large banking correspondent network into a network of on-ground data collectors and consumer behavior drivers, in smaller towns and villages of the country. With 12 million citizens currently being directly impacted by this company, and at least 20 million more in the pipeline, this becomes an important tool in the startup’s plans of knowing the voice of citizens. Currently, this company provides financial transaction services, retail shop services, electronic shop services, entertainment services, and healthcare services, through its on-ground reach.
Saksham Score (Private Limited): This is another subsidiary owned by Sapio Analytics, and is aimed at knowing every citizen of a developing country in a way that their trustworthiness in any skill or behavior they are supposed to display can be quantified. This becomes the future of any form of social or credit or employability rating.
EV Jagat (LLP): When Sapio talks about transforming governments, one of the most critical changes in the world of transport driving the global economy cannot be ignored. Through EV Jagat, it is driving the EV Ecosystem in India.
Sapio Prime Joint Venture (JV): Artificially Intelligent Surveillance of Critical Infrastructure around the world is provided through this JV.
Sapio Quantum Joint Venture (JV): Sapio Analytics is creating India’s largest network of branded primary healthcare guidance centers India, with thousands of medical professionals on board with it.
Sapio Bharat Incubation Center: India’s first incubation center for government technologies and citizen impact in the interiors of India
Sapio Foundation: Sapio Analytics’ foundation is geared towards using the CSR budget of companies towards the achievement of core goals and vision of the leaders of India, establishing India’s significance in the world
KGS Microsystems LLP: It is Sapio’s new acquisition that is now India’s largest Smart Digitization Company

In addition to the above, Sapio Analytics also has a shareholding in Technology-enabled Insurance Aggregator InsureEfficient, and LC financing company LC Bidding. Both companies are transforming the space of financing and insurance in the interiors of India, with physical offices in 70+ locations. Other new subsidiaries, such as MSME Jagat, are in the process of creation.

Sapio Analytics – Name, Tagline and Logo

Sapio stands for intelligence, and the startup derives intelligence out of data. This is how the team came up with the name. They wanted a name that could signify intelligence of data all around us and make us realize that we are missing the power of the same if we do not use them to create AI.

Sapio Analytics’ tagline – Impact, Influence, Improve – shows the startup’s desire to create an impact on the citizens, influence policies by the governments, and improve the lives of all of us creating a transformation in the world of governance.

Sapio Analytics – Business Model & Revenue Model

Sapio Analytics’ core business model lies in working with the governments and providing them solutions that can be used on a recurring basis, while also helping them earn more revenue and take a part of the same for it, as a reward for increasing the GDP.

Sapio Analytics – Startup Launch

The founding team started with their connections, people who they know, and people who trusted them based on the works that they had done in the past. The entire group of founders and senior leadership team comes from a background of strong connections and pedigree of success, which was used to get the first few customers.

Once the startup had some governments on board, they got access to citizens through them, and then the cycle of getting more governments onboard was created.

The large-scale growth happened with COVID-19. And it was not out of any desire to do any growth hacking or marketing.

“When COVID-19 hit us, we decided to pause all our works for some time and give our lives to solving the problem using our technologies. Our team members did not sleep while we slogged trying to create an impact by saving lives. And we believe we saved millions of them” – Ashwin added.

This led to a lot of brand value for Sapio Analytics, in a way that government leaders started talking about the startup. The Prime Minister of India also praised their work in an address to the nation, albeit in a different context related to the preservation of the culture of India is an important act of consciousness and happiness during the tough COVID times.

The best part of this strategy was that it was not a strategy! Though many brands tried to create a strategy out of this misfortune, Sapio Analytics just went about solving the problems. And, strategy happened to the startup organically.

Sapio Analytics – Challenges Faced

Challenges are common in a business that is creating a new market. When the founders approached clients (in form of governments) or even distinguished citizens, they were told by some that India is not ready for such a transformation where decisions will be taken by AI. Some leaders even feared that AI may take over their decision-making powers.

In such cases, the solution was to prove by showing. When their work was able to create a genuine impact, while increasing the powers in the hands of the decision-makers (the entire idea of artificial intelligence is to empower and not replace), with case studies around the same, they started solving this major challenge.

“Nothing speaks better than success, and we started getting success by this first set of successes” comments Ashwin.

Sapio Analytics – Growth & Statistics

Sapio Analytics is currently valued at 100 million USD and the target is to achieve a valuation of 1 billion USD in the coming year (2022). With more than 15 million citizens under its direct and deep impact, the target is to directly impact 100 million more in the coming year.

Confirmed contract values across its various companies cross 13 million USD with a few months in the year to go. With some new partnerships and contracts in the pipeline, the target valuation is very much insight.

“We believe that we have not even initiated our real revenue plans yet, as we are here for the long haul, earning our assets in form of trust and data initially” says Ashwin.

The company is open to strategic funding at a special valuation for special players who would be interested in becoming part of its journey in the long term.

Sapio Analytics – Funding

Sapio Analytics is primarily bootstrapped with only strategic funding.

Sapio Analytics – Advisors/Mentors

Sapio Analytics has a large pool of mentors, advisors, and strategic partners, including leaders apart from founders who are part of the core leadership team.

Some of the names in the Global Advisory Board

Lt Gen K J Singh (former Commander in Chief, Current CIC)
Lord Rami Ranger (member of the House of Lords UK, rags to riches entrepreneur)
Dr. Dinesh Tryambake (celebrated doctor based out of Australia)
Saumil Mehta (global businessman based out of Europe)
Nooryusazli Yusoff (new-age technology leader based out of Indonesia)

Other Leaders

These leaders come from various backgrounds in the government, business, and corporate leadership, having collectively managed billions of dollars of budgets.

Dr. B S Tiwary
Ashok Gowani
Gaurav Aggarwal
Kamal Maheshwari.

Sapio Analytics – Competitors

Palantir Technologies in the US is a major competitor though they do not focus on the countries Sapio Analytics is active in. The startup is even called Palantir of Developing Countries by various supporters, because of the same.

In addition, Sapio Analytics believes that it competes with the major consulting companies and big tech companies such as Google as well, though it believes in growth through collaborations.

Sapio Analytics – Recognitions/Achievements

“Rewards and recognition are aplenty, but we have not focused ourselves on any, as our biggest achievement to date is impacting the lives of citizens and causing an economic transformation. Testimonials from leaders such as the Prime Minister are also bigger than any awards” says Ashwin, CEO, Sapio Analytics.

Sapio Analytics – Future Plans

Sapio Analytics is expanding to the world. Guyana is a country that recently found oil and is taking its journey from being developing to a developed nation. Sapio’s partners are driving this journey and they are supporting them with data. This is just an example of Sapio Analytics’ planned geographical expansion.

Sapio Analytics – FAQs

What is Sapio Analytics?

Sapio Analytics aims to provide the most intelligent AI-powered policy-making solutions for government institutions across the world. Basically, Sapio helps government create and execute policies through decision support systems powered by artificial intelligence.

Who are the founders of Sapio Analytics?

Prashant Nikam, Ashwin Srivastava, Hardik Somani, Shripal Jain, Viral Vora, and Arpit Palod form the core team of founders.

How much is the valuation of Sapio?

As of 2021, Sapio Analytics’ valuation stands at 100 million USD.

Is Sapio an Indian company?

Yes. Sapio Analytics is an Indian company headquartered in Mumbai, India.

Who are the competitors of Sapio Analytics?

Is Sapio funded?

Sapio Analytics is primarily bootstrapped with only strategic funding.

What is Sapio’s tagline?

‘Impact, Influence, Improve’ – shows the startup’s desire to create an impact on the citizens, influence policies by the governments, and improve the lives of all of us creating a transformation in the world of governance.

November 23, 2021

How Mogi I/O aims to disrupt the video streaming space by leveraging AI
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Mogi IO.

MOGI is a B2B Video Tech SaaS venture startup that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Video streaming space in the media tech domain. It has created various products catering to different industries. The startup enables content platforms to stream buffer-free videos, of high quality, at 50% of their size, leveraging its patented AI technology.

StartupTalky interviewed Vikrant Khanna, Founder & CEO of Mogi I/O, to get insights into the startup story and roadmap of the organization. In this article you’ll discover how Mogi was conceptualized, its future plans, business model and funding details, etc.,

Mogi – Company Highlights

Startup Name Mogi I/O

Founders Vikrant Khanna (CEO), Rahul Lahoria (CTO)

Headquarters Delhi

Founded 2019

Industry Media Tech, SaaS

Website mogiio.com

Mogi – About and Vision
Mogi – Idea and Inspiration
Mogi – Products/Services Offered
Mogi – Founders & Team
Mogi – Ideology behind name, tagline & logo
Mogi – Business Model and Revenue Model
Mogi – Launch & Marketing Strategies
Mogi – Challenges Faced
Mogi – Funding and Investors
Mogi – Competitors
Mogi – Future Plans
Mogi – FAQs

Mogi – About and Vision

Mogi’s solution lies in three buckets: Video Tech, Image Tech, and White Label Solutions.
- Video Tech – Mogi has built a disruptive IP – Mogi Streaming Engine for which it has filed for a patent. Mogi Streaming Engine delivers buffer-free videos through its multi-CDN architecture. Its second IP is wherewith AI. Mogi can successfully achieve video compression, which is 50% superior to another transcoding/compressions solution. It does this while enhancing the quality of the video.
- Image Tech – Mogi compresses the images of any website or app by up to 80%, which positively impacts the performance of the website/app. It improves their SEO Ranking, while their bandwidth consumption for image data transfer decreases by 80%.
- White label solutions – If anyone has the content and wants to launch their own OTT app, they can do so in a few days using Mogi’s plug & play solutions. One can start monetizing their content via Subscription (SVOD), Pay per View (TVOD) & Advertising (AVOD)
Company’s long and short-term Vision: Mogi aims to disrupt the video streaming space by leveraging Artificial intelligence (AI). Its Vision is to be known as a video tech company from India that builds disruptive technology in the video streaming industry. It also aims to bring to people worldwide to enjoy video viewing experience seamlessly with high quality.

The core belief of Mogi: The core belief is that today the 80% of traffic on the internet is video, and as the companies advance, this market will further explode exponentially. The team at Mogi wants to make the whole video viewing experience seamless and pleasurable for every individual user on this planet.

Mogi – Idea and Inspiration

Vikrant and Rahul were initially building a short format video app of their own. To start chatting with the content creators, in this video app, viewers could gift the content creator’s with small ticket values, such as virtual gifts of a small denomination. While building this video app, they realized that a typical content platform has to undergo many tech challenges and complexities. Different solutions providers are involved in streaming the videos seamlessly to the end-user, but still, the user was facing issues like buffering, poor video quality, and jerkiness.

The duo realized that the user experience could be enhanced while watching the videos, but they did not find optimal market solutions. Thus, Vikrant and Rahul decided to build their in-house solution, an answer to address these problems. They were very excited with the results, which encouraged them to file for the patent for the new technologies in 2019. In the meantime, they showed the results to many stakeholders & industry players and got their validation which was another milestone before commercializing it.

One of the early stage clients was MOMPRESSO and Zee digital. Their response was encouraging, and since then, the team has been working with leading companies who have always encouraged them.

Top 7 Best Free Video Editors for Android in 2021

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Mogi – Products/Services Offered

Mogi enables content platforms to stream buffer-free videos, of high quality, at 50% of their size, leveraging its patented AI technology. This buffer-free video results in superior viewer engagement while reducing streaming costs to half for the video platform. Mogi has built various products catering to different industries.

These include –
- Photo – Image Tech for faster website loading time. 80% image compression for superfast website & app page downloads speeds. Smart Crop and Auto resize based on device. Higher Organic SEO Ranking, Lower bounce rates, Higher Revenue
- Video– Video Tech, End-to-End or Individual Modules. 50% Compression with AI-enhanced quality, Patented Multi-CDN tech for buffer-free streaming and emergency redundancies.
- MOTT – White Label OTT solutions (App, Backend CMS, Monetization) All monetization options like the content library with no revenue share and all AVoD (advertising video on demand, SVoD (subscription video on request), and TVoD (transactional video on demand) integration with Plug n Play. It takes less time, just 7, to launch one’s own OTT solutions.
- Live – Lightweight RTMP live stream, with easy access and easy share.
Idea Pivot

Initially, when the founders pivoted, they had launched it as a short video app. But soon, due to technical issues and market demand, they decided to build their own in-house technology.

“We decided to pivot our business model to what we are today. Presently, MOGI is a B2B Video Tech SaaS venture startup that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Video streaming space in the media tech domain” – says Vikrant Khanna, Founder & CEO, Mogi I/O.

Mogi – Founders & Team

Vikrant Khanna is the founder and CEO of Mogi. Vikrant’s co-founder is Rahul Lahoria, CTO of Mogi I/O.

Rahul takes care of technology and product management, and Vikrant oversees business, investments, and salary.

Mogi Founder & CEO – Vikrant Khanna

Rahul had met Vikrant when he was the vice president of the platform in Airtel, and they kept in touch with each other. The duo had a long & close friendship, and when Vikrant decided to start on his own, Rahul accepted his offer.

Vikrant’s co-founder is Rahul Lahoria, an MTech in computer science from IIT Kharagpur. Rahul has built AI Solutions & Patented technology, AI, cloud computing & mobile apps for over 10+ years. He has filed six patents to date.

Mogi – Ideology behind name, tagline & logo

Initially, the foudners wanted a name for their short-format video app Mogi; they called it Mogi because it is about mobile gifts. i.e., MO- mobile and GI – gifts. In the short format video app, the fans could give virtual gifts. So when they pivoted the model, the name remained the same. They wanted a catchy logo and thus selected a monkey wearing sunglasses.

Mogi Logo

The tagline of Mogi: Next-gen media technologies

Mogi – Business Model and Revenue Model

Mogi is a B2B video tech SaaS venture. Thus its business model and revenue model circles around subscription fees. Mogi is a Saas product with a subscription fee model, where they charge the end-users based on their bandwidth consumption for videos/images delivered.

Mogi – Launch & Marketing Strategies

Mogi relied on channel partners who had spent more than two decades in the media industry. These people had deep connections in the media community at CTO/ CXO level.

As a part of its GVM strategy, Initially, the team at Mogi relied on the market and now on inside sales, one-on-one sales & a personalized selling/enterprise selling model.

“As we are on our way to scaling up, we have realized the importance of the retail sale model. So, presently, we are also marketing through our website and selling them through online stores, thus investing in marketing, advertising, or similar networks” – Vikrant added.

Also read: Top 7 Ways to Create a Buzz around your Startup

Mogi – Challenges Faced

The most crucial challenge for any startup is acquiring customers and providing them with the belief in the product. Mogi overcame this by regularly giving them the demos and showing them the value of money.

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Mogi – Funding and Investors

Mogi raised an undisclosed amount of funding from Pentathlon Ventures.

Mogi – Competitors

There are various global companies like brivecurve, JW, Bitmovin, etc.,

Mogi – Future Plans

Mogi recently raised an undisclosed amount from Pentathlon Ventures and has plans to raise another round by the end of this year. It is also planning to launch retail products for video & image tech solutions across product segments along with their white label OTT.

Mogi – FAQs

What is Mogi?

Mogi is a B2B Video Tech SaaS venture startup that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Video streaming space in the media tech domain. It has created various products catering to different industries.

How does Mogi make money?

Mogi is a Saas product with a subscription fee model, where they charge the end-users based on their bandwidth consumption for videos/images delivered.

Who are the founders of Mogi?

Vikrant Khanna is the founder and CEO of Mogi. Vikrant’s co-founder is Rahul Lahoria, CTO of Mogi I/O.

What is Mogi’s tagline?

Mogi’s tagline is ‘Next-gen media technologies’
November 23, 2021
Secure Your Business With These CyberSecurity Startups In India
In this digital world, as technologies harm most industries, Cybersecurity works as a shield for the industries at risk. As technology evolves, the adversaries are also enhancing their attack methods, tools, and techniques to exploit individuals and organizations which calls for a strong cybersecurity system. In this article, we have listed some Cybersecurity startups in India or cyber security companies in India to help you safeguard your business or organization.

List Of Cybersecurity Startups In India
1. Seconize
2. WiJungle
3. Lucideus
4. Sequretek
5. Securitybulls
6. Cybersek
7. Threatsys
8. FireEye
9. Secuneus
10. Haltdos
11. AppsPicket
12. AppSecure
13. TAC Security Solutions
14. Kratikal Tech
15. SheildSquare
16. Block Armour

List Of Cybersecurity Startups In India

1. Seconize

Seconize – Cybersecurity Startup in India

Seconize is a Bangalore-based cyber-security startup, which serves in cloud-based, AI/ML-enabled, automated security solutions to ventures who are surrounded by digitization and all the information about the company is on cloud or drives. It is one of the best cyber security startups in Bangalore.

Seconize helps these companies to save themselves from risks by proactive risk assessment, remediation, and identification. It also maintains all the IT assets with real-time risk measurement and saves them from human error. Seconize has also managed to get support from Singapore telecom operator Singtel and NUS National University of Singapore, expanding its offices in countries across the globe.

2. Wi-Jungle

Wi-Jungle – Cybersecurity Startup in India

Wi-Jungle works towards developing and marketing a unified network security gateway to companies in more than 25 countries across the globe. Wijungle was founded in the year 2014, WiJungle was launched as a completely free WiFi service and it was the first Indian private company to bring up this idea.

Currently, the company is serving government and private companies across the country. Wi-Jungle offers its services to several sectors like hospitality, healthcare, education, BFSI, retail, defence, transportation, ITES, and more.

3. Lucideus

Lucideus – Cybersecurity Startup in India

Lucideus was developed at IIT Bombay for information on security services. It is an AI-ML enabled platform that takes care of enterprises across the globe. This platform monitors and responds to cyber threats effectively and reduces cyber-attacks.

Lucideus has also made its brand name internationally and encourages other businesses to make cyber-security an important priority.

4. Sequretek

Sequretek – Cybersecurity Startup in India

Sequretek is a cyber-security startup with an aim to simplify security for enterprises and businesses. It helps to equip them with AI and ML-driven security tools and solutions which makes sure that the company is secured and properly armed against all the security threats without any vulnerability.

These threats can be known and unknown as well and Sequretek takes care of everything. Sequretek has experience in domains like BFSI, e-commerce, retail, healthcare, insurance, entertainment, manufacturing, and more.

Sequretek- Latest Startup News and Updates

MSCBA and Sequretek join hands to announce comprehensive cyber security program
for co-operative banks in the State Mumbai, 26th July 2019
The Maharashtra State Co-operative Banks’ Association (MSCBA) has joined hands
with Mumbai-based cyber security company Sequretek
[https://startuptalky.com/sequretek-story-founder-funding/…

StartupTalkyChayanika Goswami

5. Securitybulls

Securitybulls – Cybersecurity Startup in India

Securitybulls is a startup that focuses on comprehensive pen-testing which is also known as a penetration test or ethical hacking. Securitybulls offers to its customers IT security assessments and infrastructure security services.

It analyzes the client company’s digital assets and checks for the security risk and flaws from where it can get compromised and attacked. After finding the vulnerability in the security it provides a remediation blueprint that helps in enhancing the client’s cyber-security strategies.

6. Cybersek

Cybersek – Cybersecurity Startup in India

CyberSek is a cyber-security startup founded in 2020 with an aim to revolutionize digital defense. Its mission is to empower organizations with cutting-edge solutions that bolster their cyber resilience. From pioneering Pen Testing as a Service (PTaaS) to comprehensive assessments covering Third Party, Web, API, Mobile, Cloud, Red Teaming, Thick Client, External, and Internal Network Penetration Testing, that leaves no stone unturned in securing clients’ digital footprint.

They conduct a comprehensive analysis of the client company’s digital assets, meticulously examining them for potential security risks and vulnerabilities vulnerable to compromise or attack. Upon identifying these weaknesses, CyberSek delivers a detailed remediation blueprint, guiding the client in fortifying their cyber defenses and enhancing their overall security posture. Partner with CyberSek, and let’s forge a future where security is not just a priority but a standard of excellence.

7. Threatsys

Threatsys – Cybersecurity Startup in India

Threatsys is one of the leading top cyber security companies in India, helping businesses, governments and organizations plan, build, and run successful security programs. It is the No. 1 Cyber Security Company in Bhubaneswar, Odisha.

Threatsys helps to simplify cyber-security by providing everything you need to define strategy, identify threats, deploy the right technology, and ensure operational readiness to protect your business. One can turn to Threatsys for help with every aspect of the security program rather than partnering with several cybersecurity providers for cybersecurity companies in India.

8. FireEye

FireEye – Cybersecurity Startup in India

FireEye is a publicly traded cyber-security company with its headquarters in Milpitas, California. It provides facilities like services to investigate cyber-security attacks, protect against malicious software, and analyze IT security risks.

FireEye was founded in 2004. This is a cyber security company from the list of top cyber security companies in Bangalore. It will serve as a hub for the development and testing of new FireEye products and plays a key role in maintaining cutting‐edge technology and innovation in the FireEye line of security products.

9. Secuneus

Secuneus – Cybersecurity Startup in India

Secuneus Technologies is an independent registered company of India situated in Jalandhar, Punjab and deals in core Cyber Security, helping businesses protect themselves and their reputations against the very latest cyber threats.

10. Haltdos

Haltdos – Cybersecurity Startup in India

Noida-based HaltDos is an AI-driven website protection service that secures websites against cyber threats and was launched in 2015. Its comprehensive offering provides DDoS protection, Web Application Firewall, and Load Balancing features in a single solution and is available on the cloud as well as on-premise appliances.

11. AppsPicket

AppsPicket – Cybersecurity Startup in India

AppsPicket’s mission is to bring advanced cryptography to all businesses, whether small, medium or large. The startup, based out of Delhi and London, launched in 2015, works in the Strong Authentication (2FA) and Cloud Security domain.

It has the aim to use advanced cryptography to solve real-time security problems with its variety of products, which includes Cryptopass, Developer SDK, and Autoportal. The brand’s next-generation Two Factor Authentication – I2FA – is making the adoption of strong user authentication simpler and frictionless.

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12. AppSecure

AppSecure – Cybersecurity Startup in India

Founded in May 2016, the platform works as an aggregator that connects ethical hackers to companies. Companies are focused on discovering security loopholes and providing a common ground for hackers and companies to connect.

13. TAC Security Solutions

TAC Security Solutions – Cybersecurity Startup in India

TAC Security Solutions is a cyber-security company in India which aims at mission to anticipate, resolve, and mitigate cybersecurity risks and challenges. TAC Security serves complete vulnerability assessment solutions, which involves the process of identifying, quantifying, and prioritising vulnerabilities in network infrastructures.

It serves network, application, and web security solutions to several corporates, banks, startups, governments, and law enforcement agencies. Its current client portfolio includes names like Reliance Industries Limited, Gujarat Police, Punjab Police, International Tractors Limited (Sonalika), AMUL, etc.

14. Kratikal Tech

Kratikal Tech – Cybersecurity Startup in India

Founded in 2016, the Noida-based startup provides end-to-end cyber-security solutions to its customers. Kratikal Tech’s product People Risk Assessment (PRA) Engine claims to access the real-time threat posture of an organization from a people point of view, reducing cyber risk up to 90 per cent.

15. SheildSquare

ShieldSquare – Cybersecurity Startup in India

Founded in 2013, ShieldSquare is a bot mitigation and management startup. It is a real-time, cloud-based prevention solution, that helps companies differentiate between human and bot traffic. The company aims at the prevention and removal of any malicious intent and fraud.

16. Block Armour

Block Armour – Cybersecurity Startup in India

Harnessing the potential of Blockchain and emerging technology, Mumbai-based Block Armour was launched in 2016, with the aim to disrupt cyber-security. Blending cyber-security insights, IT security best practices, and emerging technologies, Block Armour provides a base for a new breed of identity management, data/information integrity, and IoT-related security solutions.

Conclusion

As AI sees more advancement, we will be witnesses to how far we can take this technology to be both a boon and a bane to cybersecurity and society in general. So above is the list of top cyber security startups in India which you can look out for in 2021. I hope you find this article informative and useful.

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FAQ

Who are the top 10 cyber security companies in India or do you know cyber security startups in India?

Top 10 Cyber security companies in India or a list of cyber security companies in India:
- Alchetron.
- Arcon TechSolution.
- Aurionpro.
- AuthMetrik.
- Data Resolve Technologies.
- eScan.
- HaltDos.
- ilantus.
- Securitybulls.
- Seconize.
How to start a cyber security company in India?
- Understand the Industry.
- Conduct Market Research and Feasibility Studies.
- Decide What Niche to Concentrate On.
- Know the Major Competitors in the Industry.
- Decide Whether to Buy a Franchise or Start from Scratch.
- Know the Possible Threats and Challenges You Will Face.
- Choose the Most Suitable Legal Entity, etc.
Which is best AI or cyber security?

In terms of difficultness to learn and job growth rate, Artificial Intelligence is better than Cyber Security but Cyber Security and Artificial Intelligence are equally important. Many companies are using Artificial intelligence for Cyber Security applications.
November 2, 2021

Startup Name	Mogi I/O
Founders	Vikrant Khanna (CEO), Rahul Lahoria (CTO)
Headquarters	Delhi
Founded	2019
Industry	Media Tech, SaaS
Website	mogiio.com

FarEye – Making Logistics More Efficient, Predictive And Organized

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Fareye.

For any business dealing with physical goods, logistics is an important segment to take care of. Today we are featuring FarEye, a SaaS startup that is helping business manage their logistics and supply chain easily and flawlessly. Founded by three Indian entrepreneurs, FarEye, is a global logistics SaaS startup that is simplifying logistics management for businesses and ensuring a great delivery experience for end customers. Here is more on the journey of the startup, its growth, and how it is disrupting the global logistics market.

FarEye – Company Highlights

Startup Name	FarEye
Legal Name	RoboticWares Private Limited
Headquarters	Greater Chicago Area, Great Lakes, Midwestern US
Industry	Artificial Intelligence, Logistics, Delivery, Enterprise Software, Last Mile Transportation
Founders	Gaurav Srivastava, Gautam Kumar, and Kushal Nahata
Founded	2013
Current CEO	Kushal Nahata
Website	www.getfareye.com

FarEye – Latest News
About FarEye and How it Works?
FarEye – Name,Tagline and Logo
FarEye – Founder and History
FarEye – Mission and Vision
FarEye – Business Model & Revenue Model
FarEye – Revenue and Growth
FarEye – Funding and Investors
FarEye – Acquisitions
FarEye – Competitors
FarEye – Challenges Faced
FarEye – Future Plans
FarEye – FAQs

FarEye – Latest News

On July 2021, FarEye secured $100 M in a Series E round headed by TCV and Dragoneer Investment Group. FarEye’s previous investors, including Eight Roads Ventures, Fundamentum, and Honeywell, were also involved in the round. The new funding also includes a little debt refinancing, but the amount was not disclosed.

The funds will be used to develop the company’s technology platform strengths, fuel expansion in Europe and North America, and investigate inorganic growth opportunities.

About FarEye and How it Works?

FarEye’s products include last-mile delivery routing software, logistics, and supply chain visibility software, and software to improve coordination between enterprises and logistics partners. FarEye’s cutting-edge logistics technology stack is making the delivery of goods a pleasant experience for everybody.

The AI-powered feature of FarEye optimizes end-to-end delivery and makes recommendations based on data aggregation. It enables businesses to obtain insights, outperforms over the last loop, and satisfy the customers. FarEye’s goal is to drive autonomously, deliver with autonomous vehicles and drones using aggregated data and real-time feedback.

FarEye enables global businesses to reduce delivery times by up to 27%, enhance courier efficiency by allowing up to 15%, remove hazards by up to 57%, and maintain operational excellence. The FarEye Intelligent Delivery Management Platform can assist your organization in going live faster, implementing process improvements quickly, and keeping your delivery ecosystem adaptable. With end-to-end visibility throughout the delivery journey, the engine provides an excellent logistics customer experience.

FarEye is a software platform that helps firms plan, track and optimize their logistics operations. If you order a pizza from Domino’s, the restaurant will use FarEye’s services, which is integrated into its database, to swiftly advise the client how long they will have to wait for their meal.

FarEye – Name, Tagline and Logo

In a world that is becoming increasingly borderless, supply chain management is more vital than it has ever been. To achieve performance and accuracy, operations would require timely coordination, insight, and control. FarEye lets businesses keep an eye on and control their logistics and supply chain remotely and easily, which possibly inspired the name ‘FarEye’.

FarEye’s Company Logo

FarEye’s tagline says, “Improving Logistics Collaboration And Driving Supply Chain Excellence.” Another tagline used in the company’s website is, ‘ Making Deliveries Better for Everyone’

FarEye – Founder and History

FarEye was founded by Kushal Nahata, Gautam Kumar, and Gaurav Srivastava in 2013.

Founders of FarEye - Kushal Nahata, Gautam Kumar, and Gaurav Srivastava — Founders of FarEye – Kushal Nahata, Gautam Kumar, and Gaurav Srivastava

After 14 or 15 years of full-time education, the three founders really wanted to get out into the world, solve problems, and make a meaningful impact. The only question that lingered was what real-life problems could they solve? and the response came as a knock on the door. “E-commerce was just starting to take off in India at the time,” says Nahata. “However, if I ordered something online, the driver would contact me every time, inquiring where my house was, even though it hadn’t moved in years. After that, everything was done with pen and paper until the driver arrived. It was clear that there had been little change in the way logistics were organized.” This is where the idea for “FarEye” arose from.

FarEye’s first customer was Jabong’s logistics arm GoJavas in 2013, and it currently works with some of the world’s largest companies, including DHL, Walmart, Tata Steel, Hilti, and Amway, to help them digitalize and manage their logistics operations more effectively.

FarEye – Mission and Vision

FarEye’s mission statement says, “With a mission to make logistics more efficient, predictive and organized, we set out to build a robust technology platform that leading global enterprises across 30+ countries adopted. We are on the path to building an autonomous logistics platform that would make it not just efficient but also self-sustaining & profitable for enterprises.”

FarEye – Business Model & Revenue Model

FarEye is a logistics SaaS startup and earns revenue from subscription charges. Businesses use FarEye’s intelligent and sophisticated platform to deploy several delivery models from multiple inventory locations, including same-day, next-day, on-demand, and doorstep. This includes overseeing the end-to-end delivery of goods and services to both consumers and businesses, using both third-party and in-house fleet methods.

FarEye – Revenue and Growth

As reported in 2020, FarEye has around 350 employees, and the company is handling over 10 million transactions a day. The company has clients in over 30 nations, and across many industries including transportation, logistics, retail, and FMCG. As per some reports, in 202o FarEye made revenue worth $26.8 million, and the company’s products are being used by over 150 businesses.

“Logistics spend globally is $10.6 trillion, out of which 70% is on transportation. However, there is scope to save $10 on every $100 of freight by optimizing returns, resource utilization, cycle time, and fragmented logistics processes resulting in savings of about $700 billion,” says Nahata.

FarEye is now firmly in expansion mode and grew quickly over the next few years. While most of the company’s early customers were logistics service providers, it currently serves shippers as well, and its customers can be located anywhere in the world. FarEye’s systems track between 5 and 10 million shipments per day.

FarEye – Funding and Investors

Date	Round	Amount	Lead Investors
May 25, 2021	Series E	$100M	Dragoneer Investment Group, TCV
Aug 19, 2020	Series D	$13M	Fundamentum, KB Global Platform Fund
Apr 10, 2020	Series D	$24.5M	M12 – Microsoft’s Venture Fund
Jan 5, 2018	Series C	$9.8M	Deutsche Post
Jan 21, 2016	Series B	$3.1M	Elevation Capital
Oct 5, 2014	Series A	$317K	Indian Angel Network
Nov 25, 2013	Angel Round	$32K	–

FarEye – Acquisitions

Acquiree Name	About Acquiree	Date	Round
PY Technology Pvt. Ltd.	PY Technology Pvt. Ltd. is an enterprise software and services company that provides Information Technology & Services.	Mar 5, 2021	–
Dipper	Digital Ecosystem for freight logistics	Nov 14, 2018	–

FarEye – Competitors

Some of the top competitors of FarEye are Ecom Express, project44, SAP Integrated Business Planning, SPiN, Optimal Satcom, FourKites, G2 Deals, Shipsy & Mojro.

FarEye – Challenges Faced

Retail dynamics are rapidly changing
Customer expectations are being exceeded
Getting used to technological advances
Raise in the delivery costs
Package destruction
There are a lot of first-time delivery failures

Handling deliveries isn’t easy, according to the CEO. Shoppers, in particular, are expecting a same-day shipment, increased flexibility, and better transparency. Even for field workers, completing a good delivery requires more than merely gathering up or dropping off a package. To ensure successful delivery, a succession of events must occur at precisely the right time.

FarEye – Future Plans

“We are solving certain problems for our customers today, but I feel we can solve much larger problems and help digitize the entire supply chain network,” FarEye CEO Kushal Nahata said.

As the coronavirus outbreak threatens supermarket and e-commerce companies’ capacity to deliver supplies to consumers on time, FarEye announced that ‘Serve’, a service that focuses on enabling the movement of everyday essentials, will be free for any company to utilize for more than a year.

“The global pandemic has accelerated the need for enterprises to scale their supply chain operations efficiently to meet the rising share of online deliveries. FarEye’s highly configurable last-mile and long-haul logistics platform has been validated by leading global enterprises across the 3PL, retail and manufacturing categories,” said Shweta Bhatia, a partner at Eight Roads Ventures, in a statement.

The startup wants to improve its integration capabilities so that it can provide organizations with a comprehensive plug-and-play solution. The firm, which already employs over 350 people, plans to add 100 more employees in order to speed up product development.

The largest future challenges for the firm will be developing better ways to assist clients to sustain the competitive advantage that comes from constant innovation and quick evolution.

FarEye has been profitable since its inception, but according to Nahata, an IPO is not in the cards for the near future. “Right now, our main aim is to grow” he stated.

FarEye – FAQs

What does FarEye do?

The AI-powered feature of FarEye, a Noida-based company, optimizes end-to-end delivery and makes recommendations based on data aggregation.

Who founded FarEye?

FarEye was founded by Kushal Nahata, Gautam Kumar, and Gaurav Srivastava in 2013.

Which companies do FarEye compete with?

Some of the top competitors of FarEye are Ecom Express, project44, SAP Integrated Business Planning, SPiN, Optimal Satcom, FourKites, G2 Deals, Shipsy & Mojro.

October 28, 2021

How SaaS is transforming the Insurance Industry? | SaaS for Insurance Companies

It is no surprise that Saas has become an essential tool in shaping and transforming industries. Nowadays, Insurance industry are being transformed into virtual businesses only because of what virtualization has made the service efficient, accurate, and easier to use.

Software as a service has become the trend these days. Are these tools helping people with their complicated problems? How is it contributing to the insurance industry being a software licensing and delivery model? The functions that Saas has provided to the insurance industry have proved to be remarkable because Saas helps developing solutions and also ensures a more connected environment with customers.

SaaS is the abbreviated form of Software as a Service, and is also known as ‘on-demand software’. It is a part of cloud-computing along with a few more of them such as IaaS, PaaS, DaaS, MaaS, MBaaS, DCaaS, iPaaS, and ITMaaS.

It was during the late 1950s when leading companies like IBM and other computer providers referred to SaaS as ‘time-sharing’ or ‘utility computing’. The services were required by the banks at that point in time so that banks could use computing power and database storing services.

SaaS’ Contribution To The Changing Insurance Industry
Why Insurance Companies Should Adopt SaaS?
Conclusion
FAQs

Technology trends transforming the Insurance Industry

How do SaaS Startups Make Money? | SaaS Revenue Model

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SaaS’ Contribution To The Changing Insurance Industry

It is not only the insurance industry but every other industry in the world that will benefit from emerging technologies like AI, machine learning, and other software tools so that there is an improvement in customer experience and business operations.

Industries like the Insurtech industry use tools like SaaS. The Insurtech industry is large especially in the Asian countries it has got a huge market. India stands as the second-largest Insurtech market in the Asia-Pacific region.

However, the numbers are expected to keep growing from 1.7% to 2.3% by the year 2030. SaaS help insurance companies focus on their business by providing an effective solution. As a result, this becomes a strategy to focus on growth rather than focusing on maintenance of the IT department.

The insurance market has always been competitive and will continue to be. This means companies that can come up with standout offers and features will dominate the market. The gap between insurers and the policyholders needs to be filled so that excellent services prevail in the market.

SaaS’ entry into the insurance industry helped companies reduce their cost and employees were able to check the status of insurance. Companies were able to decrease the use of internal resources without making any kind of compromise on security.

In a country like India where there are more than 800 million internet users, people are adapting the digital benefits of insurance companies. The pandemic situation was another major reason for emerge of SaaS services in the insurance industry.

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Why Insurance Companies Should Adopt SaaS?

On one side there are the benefits of using SaaS services and on the other, there has to be proper implementation of SaaS insurance solutions. To go both hands in the hand proper planning is required.

There has to be some effort put in from the employees’ side so that there is an improvement both in customer experience and being cost-effective at the same time. Reasons, why companies should adapt to SaaS, are because of the following:

· Enhancing Customer Service

People say it is the customers that run the business and it is true because customers generate money for a business. Customer satisfaction is important not only in the insurance industry but in every other type of industry.

SaaS helps improving customer service by providing easy solutions. SaaS help saves the time for the policyholders by providing information regarding bill payment. This way they do not have to raise queries which will only waste time and the solution might be ineffective.

Once in a while updates are made from the insurance companies so that additional features can be benefitted by the customers. Additional features also help to enhance the customer experience.

· Information Is Secure

A policyholder will always look for a safe and secure methods for their insurance. Well, SaaS is an effective solution for that because of the security that it provides. Updates help the security of the information regarding the policyholder and payment details more advanced.

Insurance companies would be relieved if they did not have to carry the burden of security. SaaS is the perfect model to use especially when a company has a large number of clients.

Conclusion

The current scenario of the world has pushed people to turn towards the services of insurance companies. Insurance companies are providing enough support to their clients so that whenever there is an emergency the insurance would be of great help.

Thanks to technologies like SaaS that monetary transaction has become more secure. Both customers and insurance companies can save time only because SaaS provides a bridge between the gap between customers and insurance companies.

Without having to move an inch from their houses customers can get help support from chatbots. A chatbot can answer the answers that you can question. SaaS services are yet an effective solution for not only the insurance industry but every other type of industry that can benefit from SaaS.

FAQs

Why SaaS is important for an insurance company?

SaaS helps insurance companies secure the data of the policyholders by identifying fraud and assessing risks.

Will the growth of using SaaS for insurance companies increase in the future?

Insurance industry is rapidly increasing and as well as the SaaS industry. Both businesses and customers can benefit from using Artificial intelligence and SaaS. A huge growth of SaaS for insurance companies is expected in future.

How technology is changing the insurance industry?

Technology has made the claims experience more efficient, accurate, and easier to use than ever before.

October 27, 2021

Recko – Simplifying Financial Operations for Businesses

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Recko.

Most entrepreneurs stress the challenge of reconciling transactions; it’s one of those necessary evils that everyone has to deal with but no one wants to do. We’ve heard individuals complain about the necessity to reconcile payments over the years in banking and payments. Over last few years, there has been a continual increase in the number of online payments, making it tough for many businesses, banks, and financial firms to keep track of expenses flowing around the organization. Recko is a corporation that specializes in financial reconciliation. Started with the mission to help businesses manage their financial operations with agility, simplicity, and innovation, Recko aids businesses that deal with several legs of payment processing as part of their daily operations in keeping track of and reconciling all financial transactions. Recko has reconciled over 250 million payments valued at over $2 billion in its first year alone.

Recko – Company Highlights

Startup Name	Recko, Inc.
Headquarters	Bangalore, Karnataka, India
Industry	Financial Services, Software, FinTech, SaaS
Founders	Prashant Borde, and Saurya Prakash Sinha
Founded	2017
Current CEO	Saurya Prakash Sinha
Website	www.recko.io

Recko – Latest News
About Recko and How it Works?
Recko – Logo
Recko – Founders and History
Recko – Mission and Vision
Recko – Products and Services
Recko – Business Model & Revenue Model
Recko – Revenue and Growth
Recko – Funding, and Investors
Recko – Competitors
Recko – Challenges Faced
Recko – Future Plans
Recko – FAQs

Recko – Latest News

In October 2021, Recko got acquired by San Francisco-based Fintech company Stripe. Stripe offers a wide array of services including payment and billing services, and tools for managing business operations. By acquiring Recko, Stripe is set to expand its services further. As per the deal, Recko’s entire team will join Stripe’s remote engineering hub and will work to develop and scale Stripe’s products.

About Recko and How it Works?

Through Accounting reconciliation, businesses can keep track of their transactions. With the expansion of business, reconciliation becomes a tough job. Especially with more and more online transactions being done these days, reconciliation has become even more cumbersome. This is where Recko helps.

Recko is a Software as a service reconciliation artificial intelligence-based software that assists finance teams at eCommerce marketplaces and transactional platforms in keeping track of the entire transaction cycle and business deals in order to avoid slipping and tripping hazards.

“The finance department on the merchants’ end is continuously dealing with this complexity of matching the right amount to right order, returns/ replacements and a lot of orders also move between months. All they have excels, spreadsheets and traditional ETL (extract, transform, load) tools which are cumbersome and error-prone. This is where we come into the picture,” said Saurya Prakash Sinha, Recko cofounder and CEO.

Recko was created with the goal of providing financial stability to businesses with significant transaction volumes, such as e-commerce platforms, insurance companies, and banks, by automating the entire reconciliation process. It ensures that each transaction is recorded and that all settlements are completed on time because it is an independent third-party transaction reconciliation layer.

“This also helps when customers have to be refunded as we use many different ways to make a single payment these days (including wallets, vouchers, gift cards, net banking and CC),” added Prashant Borde, cofounder and CTO at Recko.

Besides reconciliation, Recko also helps businesses in commission calculation, Payout creation, and reporting, to aid businesses to track, manage and account money end to end.

Recko’s current team consists of 60 people with extensive experience working for e-commerce and fintech companies such as Flipkart, Amazon, Nutanix, PhonePe, Ola Money, Razorpay, and others.

Recko – Logo

Recko’ s Company Logo

Recko – Founders and History

IIT Gandhinagar alumni Prashant Borde and Saurya Prakash Sinha launched Recko in 2018.

Founders of Recko - Prashant Borde and Saurya Prakash Sinha — Founders of Recko – Prashant Borde and Saurya Prakash Sinha

Prashant and Saurya are serial entrepreneurs and have have robust industry experience. Prashant Borde co-founded shared computing platform GridAnts in 2012, which was later renamed Cubeit. The platform was acquired by Myntra in 2016, after which Prashant joined Jio.

Saurya worked for industry leaders like Flipkart and Phone Pe. In 2015, Saurya co-founded urban logistics and on-demand delivery platform ‘Townrush’, which was later acquired by Grofers. Saurya joined Grofers as AVP(product) after the acquisition of Townrush. In 2017, Saurya founded Recko along with Prashant.

The duo had hands on experience of developing processes that aided the product and finance teams in contributing to the company’s growth and accelerated financial governance. This led them to discover that organizations of all sizes battle to keep track of payments and face manual restrictions when it comes to reconciliation, computations, and scaled monetary operations management. Thus Saurya and Prashant decided to intervene and help businesses to manage their finances better by simplifying reconciliation, commission calculation, Payout creation, and reporting.

According to its founders, Recko reconciled transactions totaling $2 billion in its first year of business. Grofers, Dunzo, FreshMenu, and Meesho are just a few of its clients. It also has different monetizing methods in place, depending on the client’s needs, including volume and per-transaction costs.

Following are some of the primary gaps Recko is trying to close –

Unstructured data in large quantities
Use of a large number of people
Transparency and traceability of operations are lacking.
Time and expense spent on reconciliation have grown.

AI plays a role in resolving these issues on various levels. First, algorithms aid in the extraction of relevant information and analysis from more than 80% of data, which is critical in the financial domain because fintech models would be unable to function without data.

Furthermore, because they can’t always trace an error back to its source, most organizations set aside a specific proportion of revenue error to accommodate for reconciliation checks. To close this gap, Recko automates the reconciliation process, making it possible to track financial data throughout its full lifecycle. It accomplishes this by utilizing APIs to link with payment gateways, banks, and merchant order management systems, allowing firms to track receivables and uncover settlement problems. According to Recko, this reduces manpower investment by 50 percent to 60 percent.

Recko – Mission and Vision

Recko’s mission statement says, “Recko was started with the mission to help businesses manage their financial operations with agility, simplicity, and innovation. Today’s businesses need a collaborative interlock between their finance, product, and business functions to grow exponentially and stay ahead of the competition. Be it reconciliations, payment operations or complex commission calculations; Recko does it all.”

Recko – Products and Services

Reconciliation – Bringing your company’s transactions up to date in terms of accuracy, efficiency, and speed.
Commission Calculation – Automate your entire charge calculating procedure and keep track of external payment SLAs.
Payout – To disburse payments to customers and subcontractors, the company integrates easily with payment partners.

Recko – Business Model & Revenue Model

Recko is a B2B company, and earns revenue by charging subscription fee from its clients.

Without writing a single word of coding programs, Recko allows financial teams to ingest, enrich, and reconcile millions of transactions in hours rather than days. Recko cuts labor by 50 to 60 percent while keeping a close eye on transactions to guarantee money goes to the right parties at the right time with the correct deductions.

Recko is now processing enormous amounts of transactional data to digitize financial control within organizations, as well as developing Machine Learning models to detect abnormalities, risk, and intelligence in the money flow.

Recko – Revenue and Growth

The revenue for the Fiscal Year 2019 was USD 388K, up from USD 186K in the previous year. Recko’s customer’s includes top marketplaces like Grofers, Meesho and Dunzo.

Recko – Funding, and Investors

In its latest round of Series A funding raised on April 2020, Recko received $ 6 million. Vertex Ventures SEA and India led the financing, with Prime Venture Partners joining as an existing investor. Here are Recko’s funding details-

Date	Round	Amount	Lead investors
Apr 2, 2020	Series A	$6M	Vertex Ventures Southeast Asia & India
Aug 27, 2019	Seed Round	–	–
Jun 26, 2019	Seed Round	$1M	Prime Venture Partners

Recko – Competitors

iPaymy, Pulse iD, SAP Concur, Sage Intacct, G2 Deals, Bill.com, Tradeshift, Invoiced, DocuWare, Spendesk, Riovic, and SureCash are among Recko’s main competitors.

Recko – Challenges Faced

The product needed to be stable because the company was working with extremely large data volumes. As they add features to the product, it continues to evolve. The aim is that the number of problems and inconsistencies will decrease as time goes on. Since the platform handles finances, the team at Recko needs to be extra careful so that nothing goes wrong.

“We needed to be precise, and we needed to be correct at scale. The crew spent a significant amount of time double-checking the figures.”, the Recko CEO said.

On the technology side, figuring out how to process these transactions was a significant issue for everyone on the team, since this used to take them over 3-4 days to handle more than 50-60 million transactions. They can now complete it in 30 minutes.

” for reconciliation, we are almost running at 100 million transactions in one hour. So the systems are becoming much faster. The idea is how do we do this at a much cheaper cost and faster. So this is where a lot of investment is going in,” said the CEO, Saurya Prakash Sinha.

Supporting scale was one of the issues they confronted. To make scale and security a basis in the architecture, Prashant says they had to redo a major portion of the first iteration.

Recko – Future Plans

“As we onboarded new customers, we realized that businesses looked at data very differently across industries. We did not want to leave any stone unturned, but we had a mission — to give the best of it. We added analytics, custom reports, commission calculation, and other integrations including storage services, payment gateways, and banks,” says Prashant.

The team quickly began working with clients from various industries and geographical places. Recko introduced geographies such as Southeast Asia and the European Union. Versioning was also released to support audit logs and time travel capabilities that needed to be reworked to allow future growth.

“We are planning to open APIs as well so that they can be integrated deeper into companies’ tech stack to solve a multitude of problems. Our long-term goal is to provide enough insights that enable businesses to make financial decisions in real-time,” says Prashant.

Recko – FAQs

What does Recko do?

When was Recko founded?

Prashant Borde and Saurya Prakash Sinha launched Recko in 2017.

Which companies do Recko compete with?

iPaymy, Pulse iD, SAP Concur, Sage Intacct, G2 Deals, Bill.com, Tradeshift, Invoiced, DocuWare, Spendesk, Riovic, and SureCash are among Recko’s main competitors.

October 26, 2021

Tag: artificial intelligence

List of Angel Investors in Delhi [With Contact]

List of Angel Investors in Delhi with Contact:

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