StartupTalky

Tag: artificial intelligence

  • MarketMuse Review – Features, Pricing, & Everything You Should Know Before Buying

    Are you looking for a powerful SEO and content marketing tool that helps you create quality content in no time?

    MarketMuse is one such application that takes care of SEO, keyword research, topic suggestions, and much more.

    Lets see if MarketMuse fits your needs to create the best content for your site.

    What is MarketMuse?
    MarketMuse – Features
    How to use MarketMuse
    MarketMuse – Pricing
    MarketMuse – FAQ’s

    What is MarketMuse?

    MarketMuse is an AI-powered keyword planner and content marketing tool created by Jeff Coyle and Aki Balogh in 2013. It uses artificial intelligence and machine learning to provide topic suggestions, analyze content and develop briefs for brands and help you create quality content.

    MaketMuse dashboard
    MaketMuse dashboard

    It is a definite recommendation for SEO writers that work for medium to large agencies. MarketMuse will help you build strong content marketing strategies that align with your brand goals.

    Hence, it is no wonder that MarketMuse has collected a variety of industry awards from the Content Marketing Institute, G2 Crowd, Red Herring, and US Search Awards.




    MarketMuse



    Click Here to Buy MarketMuse

    MarketMuse – Features

    MarketMuse has two main features:

    • Inventory – Tracks all the content and reports on the current content on your website.
    • Applications tools – You can use it to research and plan your content

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    Inventory includes:

    • Pages: Stores content on your website and provides insights to improve the content.
    • Topics: Stores the most common topics of your websites, including topics or areas which can be improved.
    • Plans: For content planning strategies.
    • Reports: This allows you to filter and sort data for your content.

    Applications include:

    Research
    Type in a topic and MarketMuse will give you a complete list of words to include in you content and also the number of times these words or phrases must be covered in an article.

    Compete
    What content are you competing against? MarketMuse shows you all the top-ranking content so you can collect important keywords and highlights content gaps that you can bridge.

    MarketMuse's Compete dashboard
    MarketMuse’s Compete dashboard

    Questions
    This application helps when you are looking to rank voice searches and related topics. Questions provide a lot of queries users are searching for in relation to your keyword. These are similar to Google’s “people also ask” questions, but the list is far more dynamic. Not all questions are relevant so the sorting is up to you.

    Connect
    If you are using MarketMuse for your websites, it will suggest internal links to help connect the content you are currently working on to the content you’ve already published.

    Optimize
    One of MarketMuse’s best features, simply to drop your content in the dashboard and MarketMuse ranks it against your competitors, It creates a content score that lets you know how your content fares and also suggests additional topics for you to cover.




    MarketMuse



    Click Here to Buy MarketMuse

    How to use MarketMuse?

    The first thing you’ll notice when you sign into MarketMuse is that it provides a lot of options in the dashboard, which can get a bit overwhelming.

    However, the app is fairly simple to use. Follow these steps to create the best content you can publish-

    Step 1: Before writing anything, head over to the Research application and type in the term you are planning to use as a topic. MarketMuse will return a list of about 50 terms and topics related to the keyword you provided.

    Step 2: Next, head over to the Compete tab and type in your keyword again. This will give you a list of the top 20 articles that your content will be competing against – as well as keywords and topics your competitors aren’t targeting.

    The boxes in red are topics that aren’t being targeted so you can include those to create a more in-depth piece.

    Step 3: Use the Questions tab and look for popular topics and questions. You can add these questions and topics to the list of main keywords once you’ve sorted out the relevant terms. You can then use these keywords in your article for maximum impact.

    Step 4: Once you’ve written the piece, you can use the Optimize application to see how your content does against your competition. If your content is below average then you can add more topics that you’ve been suggested and look for areas that you can make more useful.

    MarketMuse – Pricing

    MarketMuse provides four pricing plans:

    Premium Plan – $1499
    Pro Plan – $499
    Plus Plan – $179
    Optimize Plan – $79

    MarketMuse Pricing
    MarketMuse Pricing




    MarketMuse



    Click Here to Buy MarketMuse

    MarketMuse – FAQ’s

    What is credit in MarketMuse?

    Use credits for AI-powered Content Briefs and First Drafts.

    A Content Brief is an outline that sets the direction of how an article covers a specific topic.

    First Draft is the raw output of MarketMuse AI-generated content, built on the shoulders of a MarketMuse Content Brief. The brief is a competitive deep dive into a specific topic, revealing what’s required to fully optimize a page for that subject.

    MarketMuse builds AI content addressing the subheadings and corresponding subtopics of the associated content brief. Analyzing vast amounts of content on the web for each subheading, it then matches it to our subtopics list. Its plagiarism detection algorithm ensures that the AI content construct is always unique.

    Use credits to jump-start your content creation process, saving you hours and days of comprehensive research on any given topic.

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    What is a query in MarketMuse?

    A query occurs any time you enter a topic in an application (and optionally a URL) and press RUN. For example, if you search for competitive gaps for “what is content intelligence” In Compete, that counts as 1 query.

    What are MarketMuse’s applications?

    • Optimize is a real-time editor that scores your content as you write, helping you to improve the depth and breadth of your article before you publish.
    • Research analyzes the distribution of related topics on your page to ensure the right depth and comprehensiveness. This is also a great way to find new content to create.
    • Compete shows the top-ranking pages on a topic and helps you visualize gaps in a competitive heatmap.
    • Questions help you ensure your content answers the important questions asked by your audience and avoid intent mismatch.
    • Connect provides internal and external linking recommendations.
    • Inventory and dashboards will be available to purchase within the platform (pricing information coming soon). These give you personalized insights, shows you Rockstar pages, where your content is too thin, gaps in titles, and more.

    What’s the best way to get started with MarketMuse?

    You can find their knowledge base with technical information and how to get started, educational blog posts and webinars, and a crash course to jump-start your strategy.

    Conclusion

    MarketMuse lets writers and marketers focus on creativity and business growth rather than wasting time trying out different keyword planner tools.

    When it comes to getting the most out of content marketing, MarketMuse is truly worth it. If you have a fast-growing website or run an agency, MarketMuse is an ideal tool to add to your content marketing kit.

  • How Swiggy is Transforming Delivery Service With the Help of AI

    Swiggy was founded in the year 2014. It is currently India’s largest delivery and online food ordering platform. It is operating in 100 different cities in the country. Swiggy has been using AI to improve its orders and delivery. Let’s look at the steps taken by the company to use AI for the smooth delivery of its products.

    AI usage for smooth deliveries
    Customers
    Delivery Executives
    Restaurants
    Time and Space
    AI Strategy
    FAQ

    Swiggy Using AI for Smooth Deliveries

    Swiggy has used AI to grow its order value by over 200%. The company said that the real challenge they faced was real-time decisions or optimizing their products. They said that, when the customers are deciding what to order, the delivery executives keep moving around and restaurants get busy with their customers and orders. Finding a balance between these three was the real challenge faced by them.

    Customer Sattisfaction

    The company stated that first promise they would maintain is that they will deliver the products within the given time period. They have built an AI system, where the customers will be able to see what they would prefer, at what time, etc. in the company’s platform. It is designed using AI which makes it easier for the customers to choose their order.

    The platform is built in a way where it would understand the language used to refer to the same item in different names. For example- In India chicken is addressed using different names in different languages and AI helps in making the platform understand that all these different names means the same dish.

    Swiggy’s Delivery Executives

    The location of the delivery executives is tracked by the company on a real-time basis. They get to know whether the delivery executive is available to fulfill the order or not using the AI system. This will help the company in confirming the order given by the customers.

    The company also needs to understand, whether the executive is a new person or an experienced person which is done through an automation Process.

    The delivery executives will have to mark arrived, when they reach a restaurant for picking up the order. The company uses live GPS tracking so that they don’t click arrived even before reaching the restaurant. This helps the company to know that they are physically present in the restaurant.

    Valuation of Swiggy ($m)
    Valuation of Swiggy ($m)

    Swiggy’s AI Solution for Restaurants

    In the same way, restaurants will also face similar challenges. It would take different time periods to prepare different dishes. Some may take 20 minutes while others may take up to 30 minutes to prepare. The company has built systems to take into account how much time would it require to prepare the dishes ordered by the customers.

    Another area where the company concentrates is on food quality. Sometimes the customer would receive a different dish from the one they would have ordered. The company has built a box that has a camera in it, which will take pictures of the food to ensure that it is the right food. The company informed that it is a computer vision model based on deep learning.

    Time and Space

    The other prime factor the company takes into consideration is the time and space input. The uniqueness of on-demand services is that the customers need would change according to the time and location. The platform understands, whether it’s morning or afternoon and shows the restaurants and dishes accordingly.

    AI Strategy

    Swiggy has hired an AI team from across the globe. They have hired individuals who hold multiple PHDs from international universities, and people who work as senior scientists in places like GE research and IBM.

    They have built a separate team dedicated only to applied research. This team is different from the data science team. This team will concentrate on solving the problems of the next 100 customers, while there is a team that looks at immediate problems.

    The company receives terabytes of data weekly and around 40 billion messages per day. Swiggy has worked on putting this data to develop and build Machine Learning models. The company has said that they have also partnered to get third-party data.

    Swiggy is also working on Artificial Intelligence on computer vision where for example a picture of a menu is automatically taken and converted into a file.

    They are looking forward to building long-term capability by partnering with other research institutions and industries which are external. Swiggy has also partnered with various universities and institutions where they would fund the research programme and innovative ideas.

    This is a step where the university students and Swiggy scientists would be able to work together in developing innovative models. They have also partnered with Amazon Web Services and a lot of startups.

    FAQ

    Who is the Founder of Swiggy?

    Swiggy was founded by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini.

    What is the valuation of Swiggy?

    Swiggy has a total valuation of $1 billion.

    How many orders a day does Swiggy have?

    Swiggy has a high number of orders with 1.4 million orders a day.

    Conclusion

    Swiggy has also made efforts to introduce Artificial Intelligence across the organization. This would help everyone build models around it. They have launched a training programme for their teams, analysts and even business leaders which is “AI for All”.

    The vision of the company is to make AI part of their culture which has led them to build the capability and knowledge in the organization said Swiggy’s technological head.

  • Top 5 Technologies That Can Change The Future Of Cybersecurity

    Cybersecurity is at the tipping point entering 2021. Advances in AI and ML are accelerating its technological progress. Technology which can take us forward and empower us, can also show the flip side that is Cyber Crime. By creating cybersecurity systems that encourage diversity and value equality, we can help ensure that technology, innovation, and the future, will be better. We’ve listed technology used in cyber security in this article.

    These evolving Cyber security technologies list can help protect your organization.

    The future of cybersecurity is in high-speed quantum encryption as Cyber war-fare gets graver day-by-day.

    Top 5 Emerging Technologies That Are The Future Of Cybersecurity
    Challenges That Organizations Face With Cybersecurity

    If we look at some trends, then it’s observed that cybercrime is costing organizations on average $3.9 million of data breaches every year around the world. Global scalability of Cybercrime is becoming easier for attackers, as criminals find new business models. It is one of the reasons that 55% of the organizations work together with external partners to reduce security risks.

    Technology and security go hand in hand. There’s always have been a war between data defenders and data thieves, so you have to take a stand and be infosec warriors. Here is list of top 5 emerging security technologies that may be of great help.

    Top 5 Emerging Technologies That Are The Future Of Cybersecurity

    Hardware Authentication

    Hardware Authentication is the future of cybersecurity. This approach is used as user authentication that relies on a device like smartphones, laptops, or any hardware systems held by an authorized user. This could be in the form of a basic password or fingerprints to grant access to the device.

    The dearth of usernames and passwords are well known, so, a more secure form of authentication is needed. Hardware authentication is an important feature for the Internet of Things (IoT), where a network wants to ensure that the thing trying to gain access to it is something that should have access to it.

    One limitation of hardware authentication devices is that they can be lost or stolen, which can create login issues for users.

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    Artificial Intelligence & Machine Learning

    AI is compared as technology that appears to emulate human performance typically by learning, including conclusions, analyzing complex content, engaging in natural dialog with people, enhancing human cognitive performance and, the major one is replacing people on execution of non-routine tasks.

    AI technologies can be used to protect data against increasingly sophisticated and malicious malware, ransomware, and social engineering attacks. AI is not conscious yet, but there is likely a future in AI cognitive autonomy in predicting and mitigating cyber-attacks.

    Rediscover the technology behind cybersecurity

    If we look otherwise AI and ML go hand in hand in every respect. It basically gets a computer to act without much programming. It combines with AI and is one of the rapid automation of predictive analytics.

    ML can provide the fastest way to identify new cyber-attacks, draw statistical inferences, and push that information to endpoint security platforms. Threat intelligence is one of the special cases where AI and ML can be an important functionality for cybersecurity. AI and ML could help with identity management by cross-checking the veracity of data across multiple fragmented databases. Hence, AI and ML are definitely the future of the cybersecurity.

    % of AI Cybersecurity for the folloeing areas in organisation - The Future Of Cybersecurity
    % of AI Cybersecurity for the folloeing areas in organisation

    Automated and Adaptive Networks

    Automated networks can change the future of cybersecurity. Automation allows for scanning and monitoring of connected networks that can report on deviations and anomalies in real-time. The automatic updating of Defence framework layers i.e. network, endpoint, firewalls, payload and anti-virus; and diagnostic and forensics analysis for cybersecurity. AI and ML can be one of the major components and support applications of these networks.

    Cyber Security Competence Survey in different areas - The Future of Cybersecurity
    Cyber Security Competence Survey in different areas

    Blockchain Cybersecurity

    It is one of the potentially strong cybersecurity technologies that’s rising stupendously. The blockchain technology works on the basis of identification between two transaction parties so this type of security works on the basis of peer-to-peer fundamentals. It offers authentication and resolving a single point of attack simultaneously.

    With the help of blockchain technology, a security system used in a company can leverage a distributed public key infrastructure for authenticating devices and users. The use of Blockchain technology with AI can set-up a robust authenticated verification system to keep potential cyber threats at bay. It’s the future of cybersecurity.

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    Zero-Trust Model

    Zero Trust model is a response to a breakdown in traditional security models. The zero-trust security model is based on the principle of maintaining strict access controls and not trusting anyone by default, even those already inside the network perimeter. The goal is to use authentication throughout the course to re-ensure security—but in a thoughtful and limited manner, to avoid unduly burdening the user. The key is to know when a re-authentication has actually become necessary due to some malicious or simply anomalous event taking place. This is how the combination of identity technology with application and API protection technology comes into play.

    In spite of these technologies and many more upcoming smart cybersecurity techniques, organizations do face a lot of phishing scams. So, have you ever wondered how these Malware actually look like or what are the challenges?

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    Challenges That Organizations Face With Cybersecurity

    • Continuous Security Incidences And Breaches
    • Ineffective Responses And Security Protocols
    • Too Few Responders are Available for 24/7 Support
    • Employees are Afraid of Security Threats at Work
    • Many Organizations are still Unprepared For Security Threats
    • Phishing Scammers Target Senior Decision-Makers
    • Increased Weekly Volume of Suspicious Emails
    • Lack of Training about Security Threats and Scams
    To Strengthen Cybersecurity - The future of Cybersecurity
    To Strengthen Cybersecurity

    The upsurge in technology and digital connectivity and more and more cyber-threats has promulgated the need for smart cybersecurity. Smart Cybersecurity is an intellect reflex to manage risk by lessening security gaps that often occurred by reliance on manual processes that are impacted by a continual cybersecurity skills shortage and the administrative burdens of data security management.

    A myriad of upcoming technologies can help us enhance cybersecurity and guide the increasingly malicious and disruptive cyber threat landscape.

    Frequently Asked Questions – FAQs

    Does cybersecurity have a future?

    Cybersecurity is at the tipping point entering 2020. Advances in AI and ML are accelerating its technological progress. Technology which can take us forward and empower us, can also show the flip side that is Cyber Crime. By creating cybersecurity systems that encourage diversity and value equality now, we can help to ensure that technology, innovation, and the future, will be better.

    Will cybersecurity die?

    Cybersecurity will never die. Cybersecurity is at the tipping point entering 2020. Advances in AI and ML are accelerating its technological progress. Technology which can take us forward and empower us, can also show the flip side that is Cyber Crime. By creating cybersecurity systems that encourage diversity and value equality now, we can help to ensure that technology, innovation, and the future, will be better.

    Is cybersecurity a good field?

    Yes, definitely cybersecurity is one of the growing things in India. Cybersecurity is at the tipping point entering 2020. Advances in AI and ML are accelerating its technological progress.

    Why AI is the future of cybersecurity?

    AI is compared as a technology that appears to emulate human performance typically by learning, including conclusions, analyzing complex content, engaging in natural dialogs with people, enhancing human cognitive performance and, the major one is replacing people on execution of non-routine tasks. AI technologies can be used to protect data against increasingly sophisticated and malicious malware, ransomware, and social engineering attacks. AI is not conscious yet, but there is likely a future in AI cognitive autonomy in predicting and mitigating cyber-attacks.

    Will AI take over cyber security?

    No, AI technologies can be used to protect data against increasingly sophisticated and malicious malware, ransomware, and social engineering attacks but cannot fully overtake cybersecurity. AI is not conscious yet, but there is likely a future in AI cognitive autonomy in predicting and mitigating cyber-attacks.

  • How will 5G Revolutionize the Indian Startup Industry?

    The Industrial Revolution of the 1800s came with unprecedented levels of production which greatly boosted the GDP per capita income of the economies in American and European nations. While this greatly reduced the need for imports in these Economies, Nations like India merely ended up as suppliers of raw materials and this had an adverse effect on the economy.

    From then till now, there has been a lot of technological revolutions but none has come close to the role digitization and mobile broadband play in the growth of the Indian industry. The world is in the midst of yet another revolutionary change with the Information communication and technology industry and its focus on mobile broadband and the imminent rise of 5G technology that is expected to serve as a catalyst in this sector.

    What is 5G
    Where does India stand among others
    Industries that 5G begins to impact
    Opportunities that 5G will provide to Startup Industry
    FAQ

    What is 5G

    5G is a 5th generation technology that offers wireless connectivity across virtually all people and devices including objects and machines. Compared to its predecessors, 5G offers speeds in the range of multi-Gbps and reduced delays while improving reliability to assist with a wide range of critical activities such as remote surgery, self-driving cars, and increased surveillance, by offering lighting speed data with which movies can be downloaded within just seconds.

    5G technology is all about the race to the future and whichever countries adopt this technology early in the race stands to gain a competitive edge among their rivals. However many countries are still early in their race to implement 5G networks due to the high cost and infrastructure required to implement the rollout of 5G technology.

    Which Country is Ahead in 5G
    Which country is ahead in 5G

    South Korea has been one of the successful early adopters of 5G technology. American and European countries are not far too behind and have been heavily implementing 5G technology across their networks. China has also launched its own fully operational 5G network.

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    Where does India stand among others

    The rollout of its predecessors such as 2G, 3G, and 4G had been extremely slow in India with major delays in its implementation and this raises some questions on how India will fare in the race to setup 5G networks.

    While the highly anticipated 5G is still in its planning phase, In December 2020, the chairman of Reliance Industries, Mukesh Ambani had revealed that his telecom company, Jio, would launch 5G networks in the second half of 2021 owing to native developed technology, hardware, and network components.

    With the rise of mobile usage and increased need for data services, the digital economy in India is expected to reach 1 trillion dollars by 2025. With nearly 1.2 billion mobile users and 560 million internet users, India is the second-largest internet in the world. With a stride of developments, India had taken in the past years to enable digital growth, 5G is expected to add more in empowering a Digital India.

    Industries that 5G begins to impact

    Agriculture, Healthcare, Education, Automobile, Retail, Banking, Sustainable Energy, Tech Enterprises, Automation, Artificial Intelligence, Logistics Industry, Smart cities & smart homes, Gaming & entertainment Industry and Industry 4.0 are some of the fields being drastically altered by 5G technology. These are just some of the use cases I have provided at this time and 5G is enabling to do much more.

    Majority of IoT devices of the future depend on 5G to provide connectivity and transfer massive sums of data to help companies bring more innovation. 5G is a major paradigm shift from 4G in the sense that 4G put the world in our hands and 5G seeks to do away with hands. IHS Economics projects that by the year 2035, 5G will enable around $12.3 trillion of the global economic output which from a business perspective will add a lot more jobs in the future.

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    Opportunities that 5G will provide to Startup Industry

    The key to the successful implementation of 5G networks lies in the telecom partnering together with startups to focus on driving innovation and disrupting the marketplace. The usage of 5G technology is unlike other technologies where you build the block and the uses present themselves rather 5G should be geared towards specific and focused use cases.

    Telecom ecosystem has a large responsibility to transition into 5G, they should be able to provide high speeds at zero near latency and should make it sustainable. Telecoms partnered with startup companies will likely lead to more use cases and new ideas being generated. For example, Radisys a company headquartered in the US which builds IoT and 5G product was acquired by Reliance Industries to help strengthen their 5G networks.

    Mymo, an Indian based startup that makes chipsets for 5G devices and Signal chip which makes chipsets for a 5G powered modem is taking on Qualcomm a global giant in the 5G chipset segment.

    FAQ

    When 5G will launch in India?

    5G will roll out in India by the end of 2021 or the beginning of 2022.

    When will Jio launch 5G?

    Jio is planning to roll out 5G in India in the second half of 2021.

    Which countries have 5G now?

    South Korea is the first country to deploy 5G network.

    Conclusion

    With all the hype surrounding 5G, it is easy to lose track of all the innovations it has to offer. The technological advances with 5G mean newer business models wherein it possible to decide and allocate resources over shared networks geared towards specific users to enhance their user experience without disturbing the existing users.

  • BiQ: AI-Powered SEO Tool

    A proficient SEO tool helps you to find related keywords, trending searches, popular questions, content ideas, etc. to analyze your content and your suggestions to meet SEO guidelines. You can also be able to track your website ranking through ‘Rank Tracking’, which gives you an accurate insight into how well your website is doing.

    You can also filter a long list of keywords in different intents such as Informational, Navigational, and Transactional keywords for your marketing.

    BiQ is one of the most dynamic SEO software. In this review, we will analyze how BiQ covers all these functions mentioned above and more.

    Currently, more than a million users are using the BiQ premium plan, one of its most affordable plans. This plan, however, stands apart because you only pay for the features you use.

    BiQ allows users to boost their SEO rankings
    BiQ allows users to boost their SEO rankings 

    Advantages of doing keyword research:

    • Increase website traffic
    • Rank higher on search engine
    • Learn about your target audience
    • Appear first when people search for your product or service
    • Find niche areas
    • Increase website authority

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    What is BiQ?

    BiQ is an SEO suite that allows users to perform keyword research, AI-guided content analysis, rank tracking, and monitor your overall website progress.

    It has become one of the most popular SEO tools for marketers, entrepreneurs, and bloggers. Its primary function is to find profitable keywords and improve your website’s rank position on various search engines.

    This will help you outgrow your competitors as it comes packed with more than 50 SEO features. The best part is that you only pay for the features you use.

    BiQ – Features

    Keyword Intelligence

    Effective keyword research can make all the difference between you and your competition as it is a very important skill for digital marketers and bloggers. Not only do you need a list of keywords to help you with SEO, but you also need to know what phrases to use while writing on a particular topic. Hence, it is crucial to do keyword research before writing content in order to turn casual fans into potential customers.

    BiQ Keyword Intelligence dashboard
    BiQ Keyword Intelligence dashboard

    BiQ’s keyword intelligence provides you with

    • Related keywords
    • Content ideas
    • Popular questions
    • Trending searches
    • Keyword metrics

    Content Intelligence

    Whether you’re a beginner in content marketing or a professional, it never hurts to revisit your content strategy plan and make sure it’s innovative, updated, and most importantly, it must be relevant to your audience and Google.

    BiQ’s artificial intelligence-guided content optimization helps you understand your customer’s behavior and intentions better. Advanced line-by-line analysis, sentiment analysis, and readability rater will help you streamline your content for your audience and marketing strategy.

    Content intelligence will basically guide you in the sections of your content that need improvement. Adhering to BiQ’s guidelines and suggestions will make your content SEO optimized and rank well on search engines.

    Rank Intelligence

    Rank intelligence is the only real-time Search Engine Result Page (SERP) tool. This means that with BiQ you can find out precisely which keywords you rank for, including hidden keywords you had no idea about. You can do all this with the click of a button.

    Finding out keyword opportunities that your pages are ranked for is the first step to measure your website’s progress and SEO success.

    BiQ Ranking Intelligence dashboard
    BiQ Ranking Intelligence dashboard

    With Rank intelligence, you can

    • Discover your ranking
    • Reveal your hidden ranking potential
    • Receive accurate ranking & traffic reports
    • Identify featured snippet opportunities of your website

    Rank Tracking

    Powerful rank tracking modules give you all the data about your website’s performance on the internet. With rank intelligence, you can uncover the keywords responsible for your website rank, and with the rank tracking feature, you can track all these keywords throughout out your website and optimize them to boost your website ranking.

    BiQ LiveKeyword Extension

    BiQ’s LiveKeyword Extension shows you keyword suggestions with their search volume, competition, and cost per click, free of cost.

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    BiQ – Pricing

    Single – $49/lifetime

    Keyword Intelligence:

    • 250 total researches per month

    Content Intelligence:

    • 100 total analysis per month
    • 50 saved documents

    Rank Intelligence:

    • 7500 total ranking discovery

    Rank tracking:

    • 100 total keywords
    • 50 total tags

    Reporting:

    • 100 exports per month

    Collection:

    • 200 total items per month

    Double – $98/lifetime

    Keyword Intelligence:

    • 500 total researches per month

    Content Intelligence:

    • 200 total analysis per month
    • 100 saved documents

    Rank Intelligence:

    • 15000 total ranking discovery

    Rank tracking:

    • 200 total keywords
    • 100 total tags

    Reporting:

    • 200 exports per month

    Collection:

    • 500 total items per month

    Multiple – $147/lifetime

    Keyword Intelligence:

    • 750 total researches per month

    Content Intelligence:

    • 500 total analysis per month
    • 300 saved documents

    Rank Intelligence:

    • 37500 total ranking discovery

    Rank tracking:

    • 400 total keywords
    • 200 total tags

    Reporting:

    • 500 exports per month

    Collection:

    • 1000 total items per month

    BiQ – FAQ’s

    Can we have more Rank Discovery in Rank Intelligence?

    BiQ has decided to increase the limit by 50% across all 5 deals.

    Can I pay/refill for Rank Intelligence once I’ve hit the cap?

    Yes, you can do that and you will only be paying for what you’ve used. You DON’T need to subscribe to monthly plans to continue using the feature.

    Will I receive future updates?

    Yes, all products and features in the AppSumo plans will receive future updates for free.

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    BiQ – Conclusion

    If you decide to choose BiQ as your primary SEO tool, you are bound to save a huge amount of money as BiQ is the only tool that has flexible usage plans.

    If you are a freelance blogger or a small business looking to grow its website organically then this is for you. You simply don’t need to pay for the features you don’t use.

    BiQ promises its users to control their SEO costs by letting them pay for only the features they need instead of paying for the entire package.

  • Recreate: A Powerful Video Maker for Social Media Marketing

    One of the most important mediums for content creation across social media platforms is video. There are countless types of videos, audios, text, and effects you can use to create content. However, it is quite a daunting task to start everything from scratch.

    Creating high-quality videos requires a lot of time, effort, and other resources. Even then you can’t be sure of how your audience will react to the content.

    Imagine how easy life would be if you include an AI-assisted video maker in your creation toolkit to get your videos done within a matter of minutes! You will save both time and money that you can re-invest into your business.

    Presenting Recreate…‌‌‌‌‌‌

    Recreate dashboard for video creation
    Recreate dashboard for video creation

    An AI-assisted video creation platform that lets you create high-quality videos for your social media accounts in less than 4  minutes. You can make it an integral part of your marketing strategy that will fulfill all your social media needs.

    Keep reading to learn more about Recreate.

    Recreate – Features

    Pre-made templates

    Recreate offers users more than 300+ custom made, professionally designed templates to get started with video content creation.

    Recreate has a collection of more than 300+ professionally designed templates
    Recreate has a collection of more than 300+ professionally designed templates

    Turn content/links  into videos

    One of its best features is that Recreate helps you directly convert your articles into compelling social media videos. It helps you choose the right music, pick the best pictures and dynamically change the text so it’s not covering any part of your video.

    Customize with Recreate’s AI

    Change the theme of your videos with a single click to match your branding goals. You can change color, text, images, and fonts.

    Integrate high-quality media into your videos

    With Recreate, you get access to over 2 million+ royalty-free stock images, audio files, and videos. It aggregates content from multiple stock providers so you can get the most out of a single platform

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    Recreate – Platforms

    LinkedIn videos – Create professional LinkedIn videos within minutes. You can create various types of videos depending on your marketing strategies like brand awareness videos, product descriptions, shout outs, and testimonials.

    You can also customize your videos with your own branding and logo. Increase the number of likes and shares by sharing your brand’s journey with your audience

    Instagram and Facebook videos –  Videos on Instagram and Facebook generate the highest ROI. From creating stories to engaging ads that will hook your users, Recreate is the ultimate video creation platform

    YouTube videos – Create YouTube videos like reviews, instructional videos, as well as business and influencer videos in minutes. Recreate lets you create memorable intros and outros that will definitely increase your audience’s engagement.

    Blogs – Make your blog stand out by creating content both in the text as well video formats. Your viewers will get to enjoy content in both formats which will result in more engagement.

    Slideshows and presentations – Create slideshows and presentations with Recreate’s easy to use drag and drop interface. Add animations and text to your presentations to make t more effective.

    Promotional videos – Create stunning videos that your customers love. Stand out from your competitors by creating videos with graphics, animations, colorful text, and a strong call to action to sell your products effortlessly.

    Business and marketing videos – Create videos to boost your business, increase sales and drive more traffic to your websites based on your marketing strategy. You can incorporate your own brand and logo to increase your sales. The best part is that you don’t need any technical knowledge or video-making experience to use Recreate.

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    How to use Recreate

    Sign in and choose a template

    • Choose a template from Recreate’s collection of pre-designed templates.
    • Use the article to video feature to create videos out of your blogs
    • Or, use blank templates to create your own designs.

    Upload

    • Use Recreate’s drag and drop editor to upload media content in a single click
    • You can also pick up media from over 3mn+ royalty-free collection

    Add shapes, text, and animations

    • Add shapes, masks, and texts. Customize them in any size and color of your choice
    • Add animation to your asses to create content that stands out from your competitors

    Add transitions and music

    • Recreate offers a collection of royalty-free music you can choose from
    • Add transitions to your videos to give them a professional touch

    Preview and download your video

    • you can preview your video and make any changes you require
    • Finally, download and share your videos to get higher conversions and engagement.

    Recreate – Pricing Plans

    Recreate – $59 Starter Plan A

    • Unlimited Premium Templates
    • 60 Videos/month
    • Media 1M royalty-free
    • Resolution: 720 & 1080
    • Switch Aspect Ratios: Landscape 16:9, Vertical 9:16, Square 1:1
    • Brand Presets: 1
    • No Recreate Branding/Watermark
    • Upload Logo
    • Fonts 40+
    • Upload Media = Per File: 350 MB and Total: 5 GB
    • Audio Tracks: 250+
    • Help Center Access & Chat Support
    • Non-Stackable

    Recreate – $99 Premium Plan B

    • 120 Videos/month
    • Brand Presets: 5
    • Fonts 40+/Upload Your Own
    • Upload Media = Per File: 1 GB and Total: 30 GB
    • All The $59 Plan A Features
    • Non-Stackable

    Recreate – $149 Premium Plus Plan C

    • 90 Videos/month
    • Media 3M+
    • Brand Presets: 5
    • Fonts 40+/Upload Your Own
    • Upload Media = Per File: 1 GB and Total: 20 GB
    • All The $59 Plan A Features
    • Non-Stackable

    Recreate – $399 Unlimited Plan D

    • Unlimited Videos/month
    • Brand Presets: Unlimited
    • Fonts 40+/Upload Your Own
    • Upload Media = Per File: 1 GB and Total: 40 GB
    • All The $59 Plan A Features
    • Non-Stackable

    Recreate – FAQ’s

    How to download this product?

    Recreate is an online SaaS tool. After completing your purchase, you will receive instructions in a document. Follow the instructions to activate your subscription

    Is lifetime access available for this product?

    No, lifetime access is not available. You will get a ‘3-year’ subscription to the Basic and Premium plans for this product. You will have to renew your subscriptions after your plans expire.

    How to receive updates and are these updates free?

    You will be able to receive updates for the software online free of cost.

    How many users can use the license ley/coupon code?

    Only 1 code per user is available.

    Can this product be accessed on all devices?

    No, this product only works with Windows and Mac desktops.

    Is support available for this product?

    Yes, Recreate has free support available at support@recreate.ai

    ‌‌

  • Intel – Dominating the CPU market for the last decade

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Intel Corp. is one of the computer chip companies. Intel offers platform products that incorporate various components and technologies, including a microprocessor and chipset, a stand-alone SoC, or a multichip package. Intel also includes autonomous cars and small low-power devices as well as a broad range of solutions targeting the data center, wireless, networking, military, medical, and industrial market segments.

    Love it or hate it, Intel says it’s a new era. “We are a different company than we were even five years ago,” Chief Marketing Officer, Karen Walker said.

    Intel – Company Highlights

    Startup Name Intel Corporation
    Headquarters Santa Clara, California, U.S.
    Industries Semiconductors
    Founders Gordon Moore, Robert Noyce
    Founded July 18, 1968
    CEO Bob Swan
    Areas served Worldwide
    Website www.intel.com

    Intel – About and How it Works?
    Intel – Logo and it’s meaning
    Intel – Founders and History
    Intel – Mission
    Intel – Business Model
    Intel – Growth and Revenue
    Intel – Investments
    Intel – Competitors
    Intel – Challenges Faced
    Intel – Future Plans

    Intel – About and How it Works?

    Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, in Silicon Valley. It is the world’s largest and highest-valued semiconductor chip manufacturer on the basis of revenue, and is the developer of the x86 series of microprocessors, the processors found in most personal computers (PCs).

    Intel supplies microprocessors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactures motherboard chip-sets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors and other devices related to communications and computing. Although Intel created the world’s first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business.

    Intel – Logo and it’s meaning

    Intel's Logo Evolution
    Intel’s Logo Evolution

    “The new look and feel of the Intel brand is purposeful and inspired by (Intel co-founder) Robert Noyce’s quote: ‘Don’t be encumbered by history. Go off and do something wonderful,’. The company has only embarked on two major brand transitions: once in 1969, the other in 2006.

    Intel – Founders and History

    Gordon Moore and Robert Noyce are the founders of Intel.

    Gordon Moore and Robert Noyce, Founders of Intel
    Gordon Moore and Robert Noyce, Founders of Intel

    Intel Corporation was founded on July 18, 1968 by semiconductor pioneers Robert Noyce and Gordon Moore (of Moore’s law), and is associated with the executive leadership and vision of Andrew Grove. The company’s name was conceived as portmanteau of the words integrated and electronics, with co-founder Noyce having been a key inventor of the integrated circuit (the microchip). The fact that “intel” is the term for intelligence information also made the name appropriate.

    Intel was an early developer of SRAM and DRAM memory chips, which represented the majority of its business until 1981. Although Intel created the world’s first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business.

    During the 1990s, Intel invested heavily in new microprocessor designs fostering the rapid growth of the computer industry. During this period, Intel became the dominant supplier of microprocessors for PCs and was known for aggressive and anti-competitive tactics in defense of its market position, particularly against Advanced Micro Devices (AMD), as well as a struggle with Microsoft for control over the direction of the PC industry.

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    StartupTalkySarika Anand

    Intel – Mission

    The Intel company mission statement is: “Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.”

    Their mission is to create world-changing technology that enriches the lives of every person on earth. They engineer solutions for our customers’ greatest challenges with reliable, cloud to edge computing, inspired by Moore’s Law.

    Intel – Business Model

    Around 2013 Intel set a plan and strategy to transform itself from a PC-centric to a data-centric company. By 2018 this objective was almost accomplished at least from a revenues standpoint. Intel’s business model entails designing, developing, and manufacturing its products. While its offerings are usually produced at one of many Intel facilities, some manufacturing is assigned to subcontractors (namely board-level products and systems).

    Intel – Growth and Revenue

    Intel’s annual revenue has only been growing for the last decade, 2020 being the most profitable year for Intel.

    Year Annual Revenue Percentage change
    2020 $78.098B +10.91%
    2019 $71.965B +1.58%
    2018 $70.848B +12.89%
    2017 $62.761B +5.68%

    Intel – Investments

    Intel has made 1,394 investments. Their most recent investment was on Nov 5, 2020, when Ayar Labs raised $35M.

    Date Stage Amount Organization Name
    Nov 5, 2020 Series B $35M Ayar Labs
    Oct 27, 2020 Series B $10M Panoply
    Oct 21, 2020 Series B $40M Anyscale
    Oct 13, 2020 Series B $20M Matroid
    Oct 8, 2020 Series A $15M Accurics
    Oct 7, 2020 Series D $80M Aledia
    Oct 1, 2020 Series B $13M Eclypsium
    Sep 30, 2020 Series A $20M Cornelis Networks
    Sep 29, 2020 Funding Round – Lightbits Labs
    Sep 22, 2020 Series A $11M EasySend

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    Intel – Competitors

    Intel’s competitors in PC chipsets include Advanced Micro Devices (AMD), VIA Technologies, Silicon Integrated Systems, and Nvidia. Intel’s competitors in networking include NXP Semiconductors, Infineon, Broadcom Limited, Marvell Technology Group and Applied Micro Circuits Corporation, and competitors in flash memory include Spansion, Samsung Electronics, Qimonda, Toshiba, STMicroelectronics, and SK Hynix.

    The only major competitor in the x86 processor market is AMD, with which Intel has had full cross-licensing agreements since 1976.

    Intel – Challenges Faced

    • The industry in which Intel operates experiences heavy competition. Apart from the rapidly changing technological environment, there are several other factors like fast-changing customer needs, as well as market developments too make the industry environment highly challenging. Intel both needs to anticipate and respond to these changes swiftly to remain competitive.
    • Intel has manufacturing, assembly and test, R&D, sales, and other operations in several countries around the globe. While the U.S. is a top market for Intel, its sales and revenue from China have grown. In 2018, the company earned around 84% of its revenue from non-US markets. Slowed economic growth, uncertainty in fiscal or monetary policy, higher interest rates, tighter credit, inflation, lower capital expenditures by businesses including on IT, and several more similar factors can harm the growth and profitability of Intel.
    • Its global supply chain is also full of dangers, and managing it can be highly challenging. Intel sources form thousands of suppliers from around the globe, and reduced availability of raw material can lead to production delays or other difficulties in manufacturing.
    • For the assembly and testing of certain products and components, the company also depends on third party providers. If any of the third-party providers are unable to provide their services in a timely and cost-effective manner, that too will lead to problems and complexities for Intel.
    • Several legal and political challenges can lead to an increase in operational costs and compliance costs. Overall, there are several risks and challenges related to the business model of Intel Corporation.

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    Intel – Future Plans

    Swan said that Intel plans to spend $17 billion on capital expenditures by 2020, following record investments in capex for the past two years. The added capacity allowed Intel to expand its PC CPU supply in the second half of 2019 by double digits relative to the first half. In 2019, Swan said Intel generated $3.8 billion in AI-based revenue. The AI market opportunity is expected to be $25 billion by 2024.

    In a statement, an Intel spokesperson said, “Changes in our workforce are driven by the priorities of our business, which we continually evaluate. As we move into 2020, our business units are focusing their resources on areas where we have the greatest opportunity for growth and, as part of that, some are planning to eliminate roles associated with projects that are no longer priorities. Wherever possible, we’ve transitioned employees or teams within the company to areas of business need, and we expect this to impact less than 1% of our global workforce, subject to local requirements.

    Intel confirmed that it is reorganizing its datacenter products group and laying off some employees. It did not say how many, except that it was less than 1% of the workforce, which means it is less than 1,100 employees.

  • How AI Chatbot Helps In Boosting Sales

    We live in an era where smart companies make use of AI bots to enhance their customer service experience. An AI chatbot is nothing but a software that engages the customer in conversations and provides rather specific answers to their immediate queries. The companies mainly make use of chat bots so they can increase their online sales but the question is, do AI chatbots really help in boosting sales?

    Artificial intelligence chatbots mainly distinguish themselves from other chatbots by their ability to understand the intentions behind the customer’s questions. In this way, chatbots provide the precise information customers are looking for at that moment, whenever they need it, not only this but also providing solid opportunities for initial sales, cross-selling and up-selling.

    Working of AI Chatbot

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    Talking about my own start-up venture, SleepyCat that has come a long way since 2017, we started making the use of an AI chatbot in the early 2020 and have witnessed constant growth since then.

    Kabir Siddiq, CEO and Founder SleepyCat

    Our system is built to have a more contextual conversation with users meaning it will show results on context to the previous chain of questions answered.

    Here are some ways an AI chatbot can be used to your advantage and increase sales –

    1.  Conversion from visitors into leads

    All the people who visit your website are potential customers and chatbots should be able to store any kind of data that the users provide. Generation, qualification and conversion of leads are one of the features that distinguish all smart chatbots.
    This will also result in increase of your lead database and will create greater possibilities to generate sales.

    2. Customer interaction

    Your customers expect to not only have their queries resolved but also be treated in an empathetic, humane manner. Oh and not to forget; 24×7 availability of someone behind the screen, only if these conditions are fulfilled they will stay with you and keep engaging.

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    Smart chatbots have already stored answers and they respond to the customers based on the keywords mentioned in their question. Moreover, AI chatbots are aligned with web services or APIs to offer quick and personalized solutions.

    3. Increase in Sales

    The best part about AI chatbots is that it can not only be used to entertain new customers but also drive more sales from the existing customers. Once a chatbot has interacted with a particular customer and has the history stored, it can cross-sell or up-sell products to the existing customer. This is one very efficient way to boost sales. Also, this helps in gaining loyalty of the customers and improves customer relationships.

    Chatbots can offer solutions to a multitude of information based on the requirements of the business. Talking about us at SleepyCat, we use our chatbot to answer questions mainly about order tracking i.e. customers asking for tracking details of their orders, all answers regarding the delivery of orders and off-course queries pertaining to product specifications.

    We have had more than 5000 successful interaction sessions with the AI chatbot. The average duration lasts for a good 3.5 minutes which adds to the retention quality of users that managed to land on the website and use the chatbot. This brings us a steady conversion rate of 2% and we’ve had over 200+ conversions using this feature within 7 months.

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    Making use of the AI chatbot for a business is not an option anymore; rather it has become more about staying competitive in the market since more than 20% of the enterprises globally make use of this technology to scale up their businesses. The greatest and most important benefit of the AI chatbot is that it helps in revolutionising the customer experience, let’s dive a little deeper into this –

    With time companies have realised the importance of personalisation and that the most important tools in a business is one that can effectively collect user data along with offering a personal touch that the modern-day consumers are looking for.

    Chatbots powered by Artificial Intelligence are great for attracting customers and also holding their attention. There are several advancements happening in big data analytics and tracking users past purchasing behaviour, chatbots can simplify the customers experience with an unmatched level of personalisation. This makes the customers feel important and they also start trusting the chatbots recommendations based on the quality of their interactions.

    That time is not too far when chatbots will take over social media; answering comments and replying to the inbox messages will become absolutely normal by a chatbot. We are able to accomplish this because the tremendous potential that chatbots bring to the business helping businesses to boost their sales and providing an enriching experience to the consumers. This bot phase has just started gaining traction; it will be one hell of a ride till we reach its highest potential.

    This article is contributed by Kabir Siddiq CEO & Founder of SleepyCat.

  • Master The Art Of Change in Recruiting Process through AI

    In the past few years, many organizations have been utilizing and taking advantage of Artificial Intelligence (AI) in many ways. One of the most intriguing sectors where AI can and is doing wonders is recruitments. The difference in terms of how candidates are discovered, reviewed, and interviewed is completely going to change when compared to traditional methods and processes. Master The Art Of  Change in Recruiting Process through AI with These Tips. Companies like Amazon, Flipkart and many more have already developed their customized AI recruitment software.

    According to Undercover Recruiter, it is expected that Artificial Intelligence is going to replace around 20% of the HR jobs in the next few years through recruiting software. AI is said to be an emerging category of HR technology as it is designed to reduce or even remove the time-consuming activities like screening resumes for example.

    A survey was conducted to know what are the biggest challenges faced by the talent acquisition teams. The results of the survey stated that 52% of the talent acquisition leaders said that the hardest part of recruitments identifying the right talent from a large pool of applicants. AI has proved to be useful in giving the most efficient and effective solutions to all such problems.

    Hiring Scenario
    Hiring Scenario

    \What can Artificial Intelligence do?

    1. Resume Screening

    CV and resume screening is a process that has already been practiced by many organizations using AI now. They can be screened with keywords and predicting patterns. The software is clever enough to interpret the different terms and phrases used by candidates and by using this data hiring managers efficiently find those best suited for the post. Among 500 Fortune companies, 95% of them are using ATS i.e. applicant tracking systems where it helps the managers examine hundreds of applications in very less time.

    2. Video Interviews

    After these difficult times of the Covid-19 Pandemic, for corporates, video interviews have become more common. Many big organizations like Unilever, Dunkin’ Donuts, and IBM use AI software for taking video interviews. This software has the ability to measure the facial expressions, body language, postures, and languages used by the candidates which helps the hiring managers to evaluate them. These video interviews are convenient to both the candidates and the employers because it is flexible, reduces costs, saves time, and also employers can use it t review the applicant anytime.

    3. Faster Selection Process

    Artificial Intelligence doesn’t have the power to connect with humans and interact with them on an emotional level, but it definitely helps in speeding up the hiring process. Recently a study showed that 96% of senior HR professionals believe that AI has the ability to enhance talent acquisition and retention in the best possible way. The managers also reported that it saves their 14 hours a week, due to the automation of work. This process has even been shortened from months to just a few days that allow the employers to fill positions with the right talent faster.

    4. Better Job Advertisements

    Effectively the recruitment process often starts with an advertisement. A large chunk of candidates applies for a position after seeing advertisements on social media, newspapers, etc. Artificial Intelligence has the power of leveraging the process of recruitments. It can help the companies to know what type of phrases and language would generate better responses from the market and also help the managers get more qualified candidates. These advertisements can also be targeted to the candidates based on their browsing history.

    5. Candidate Matching

    AI can help companies in shifting towards customized candidate experience. While an important task of the recruiters is to match the abilities of candidates with the job specifications and description, AI can optimize the experience by matching both of them.

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    6. Recruiter Chatbots

    The AI chatbots help the companies in improving the candidate experience. Here the applicants can provide feedback, ask questions based on the job requirements take updates, and take suggestions as well. Companies might not be able to respond quickly in normal times, but AI can help these companies in responding consistently and quickly.

    7. Diversity Hiring

    Diversity in any organization brings employee happiness, productivity, and retention by having diversity in the company. The employees tend to have more creativity and innovation as well. AI helps to choose candidates without human bias from which the company can have diversity hiring.

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    AI has its own limits and recruiters should recognize them

    Artificial Intelligence is poised to help humans and make their tasks easy. Rather it is also present to give the recruitment teams more time in making human decisions and work on their parts in which they are experts. But recruiters are more suitable to hire the right candidates as AI has its own limitations. AI can be fast and accurate too but it cannot be error-free as it is software and machine. AI might not be very successful in doing the tasks on its own.

    These software and tools require humans to give commands. Also, there might be chances that AI is ineffective in screening the candidates because the candidates might not be able to connect with a machine rather than a human being. It is still almost impossible for software to have qualities like empathy and contextual understanding due to which, it might be wrong at many parts for potential candidates for not getting into the organization. AI will surely eliminate the tedious tasks of hiring managers and recruitment teams in the whole process, but at times it might not be always successful.

    Will AI Eliminate Jobs and Will Humans be required ?

    Process through AI
    Process through AI

    In the past, there has been a lot of debate over these questions because AI shows no signs of slowing. Well, the truth is that the advancement in technology is not going to stop and will only continue to lead to the end of many jobs or even departments in many organizations. Definitely, AI can and will take over plenty of tasks, but these will not be any substitution for creativity, ideas, and leadership. Organizations will need managers to ensure that the company’s missions are carried out.

    Though AI can automate many things but cannot completely eliminate humans. Tasks like client interactions, brainstorming ideas, and bringing in the interpersonal skills cannot be effectively demonstrated by AI, hence human presence will always be required in the workforce of every organization. While there is no way of telling a concrete future but what is foreseeable is that hiring, recruiting, and managing will surely be taken over by the combination of humans and artificial intelligence workers.

  • How Intel Helped Give The World’s First Cyborg A Voice

    Intel has been known for its invention of microprocessors along with developing advanced technology. The recent attempt of the company to give voice to the world’s first Cyborg was a game changer. In November 2016, Dr. Peter Morgan was diagnosed with the incurable disease known as (MND) Motor neuron disease, the same one which took the life of Stephen Hawking.

    The disease impairs the nerve cells that enable us do actions, but it physically paralyses the person while the brain is still active. That means, the individual will now be stuck with a body that doesn’t function to their stimulus. Peter was given the hope of two years to live, but his yearn for life made him subdue the predictions of his medical condition. Peter was trained in robotics which he converted into a career in academia before his diagnosis. He had achieved the first PhD granted by a robotics faculty in UK and successfully published a book titled ‘The Robotics Revolution’.

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    StartupTalkyRishabh Rathi

    The idea for Peter 2.0

    With his experience, he visualized himself as a cyborg known as Peter 2.0 which would stay alive while also flourishing. His design of a Cyborg had reached a new level of technology, where the patient would escape the starvation by piping nutrients into the stomach, to breathing in oxygen through a tube to avoid suffocation. The AI Machine would allow the paralyzed face of the patient to be transformed into an avatar he/she chooses, and the body would be wrapped with exoskeleton. Even the voice of the avatar could be changed according to the preferences.

    Dr. Peter Morgan with cyborg peter 2.0
    Dr. Peter Morgan with cyborg peter 2.0

    In 2019, when peter was giving a speech at a conference, among the listeners was Lama Nachman who is the head of Intel’s anticipatory Computing La Credit. Lama has had her own experience with MND Patients along her journey in Intel. Her team were the ones who had powered the iconic Stephen Hawking’s computerized voice.

    How Intel helped Peter 2.0 get voice

    Intel attached an infra-red sensor to Hawking’s glasses that detected movements from his cheek, which he used to select characters on a computer. Over time, the system learned from Hawking’s diction to predict the next words he would want to use in a sentence. As a result, Hawking only had to type under 20% of all the characters he needed to talk. This helped him double his speech rate and dramatically improve his ability to perform everyday tasks, such as browsing the web or opening documents.

    Intel named the software the Assistive Context-Aware Toolbox (ACAT). The company later released it to the public as open-source code, so the developers could add new features to the system. Hawking had famously chosen to keep his synthetic voice. “I keep it because I have not heard a voice I like better and because I have identified with it,” he said in 2006.

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    Finding a voice

    But Peter wanted to replicate the sound of his biological speech. Dr Matthew Aylett recorded Peter saying thousands of words, which he would use to create a replica voice. Peter would then use his eye movements to control an avatar that would speak in his own voice. Aylett had limited time to work. As Peter would soon need a surgery that would allow him to breathe through a tube emerging above his chest. But the operation meant that he could never speak again.

    The video above describes peter 2.0

    Three months before Peter was due to have surgery, the clone was ready, and Aylett gave Peter a demo of it singing a song: “Pure Imagination” from the 1971 film Willy Wonka & the Chocolate Factory. The operation was a success; But Peter would remain mute until his communication system was ready. The system soon arrived. It came with a keyboard he’d control by looking at an interface, and an avatar synchronized with his speech. Peter 2.0 was ready.

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    Upgrading the cyborg

    There was another big difference between Peter and Hawking’s visions for their systems. While Hawking wanted to retain control over the AI, Peter was more concerned about the speed of communication. Ideally, Peter would choose exactly what the system said. But the more control the AI is given, the more it can help. However, ceding control to the AI could come at a big human cost if it risks sacrificing a degree of Peter’s agency.

    Over time, the system starts to move in a certain direction, because you’re reinforcing that behavior over and over again. One solution is training the AI to understand what Peter desires at any given moment. Ultimately, it could take temporary control when Peter wants to speed up a conversation, without making a permanent change to how it operates. Lama aims to strike that delicate balance in the next addition to Peter’s transformation: an AI that analyzes his conversations and suggests responses based on his personality. The system could make Peter even more of a cyborg which is exactly what he wants.