During the war for Indian independence, the Lalbhai family established Arvind factories in response to Mahatma Gandhi’s call for Swadeshi, allowing them to compete with the world’s best textile factories.
The organization uses technology to integrate its processes from beginning to end, resulting in an unmatched client experience. Unsurprisingly, its brands are represented by over 1,300 standalone stores and nearly 5,000 departmental and multi-brand stores in more than 192 cities and towns across India.
Every season, the company creates an incredible collection of over 30 million new products across all its brands. Its considerable retailing expertise has sharpened its top-tier capabilities across multiple forms, propelling it to the forefront of the business.
Arvind Fashion Limited is a significant player in India’s fashion business, with a varied portfolio of brands catering to various consumer categories. Arvind Fashion has created a strong presence in domestic and international markets, offering premium names and affordable apparel. Let’s look at the several brands under its umbrella, each offering unique styles and trends to fashion enthusiasts worldwide.
Brands Under Arvind Fashion – Arrow Anti UV Shirts
Arrow is renowned for its quintessentially American style and fashion sensibilities. The brand’s roots can be traced to its iconic dress shirt collections. Still, its offerings have diversified over time to encompass a comprehensive range of sportswear. For almost 160 years, this symbol of excellence and trust has captivated the hearts and minds of consumers. The company is responsible for numerous fashion innovations, including the detachable collar, adjustable waistbands in pants, and wrinkle-free and stain-free apparel. This remarkable brand now caters to corporate decision-makers and young professionals alike.
Arrow’s brand presence is truly global, with licensing agreements in approximately 120 territories worldwide, boasting nearly 400 freestanding retail outlets scattered across the globe. The brand’s extensive product portfolio caters to the sartorial needs of men, women, and children. It offers a diverse assortment of apparel and apparel-related products.
One of Arrow’s latest innovations is the Anti UV Shirt, a revolutionary garment designed to provide unparalleled protection against the harmful effects of ultraviolet radiation. This cutting-edge shirt has been specially treated to block 97% of the sun’s damaging UV rays, making it a game-changer in summer fashion, offering both style and safety in equal measure.
Calvin Klein
Brands Under Arvind Fashion – Calvin Klein
Calvin Klein is a global lifestyle brand that exemplifies bold and progressive ideals. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, the brand has built its reputation as a leader in American fashion through its clean aesthetic and innovative designs.
Calvin Klein Inc. is a renowned global brand that sells a wide range of products. Its exclusive designer underwear and denim lines gained immense popularity in the 1980s. Today, the company has diversified its offerings to include mass-market ready-to-wear clothing for all genders and age groups, along with an extensive range of leather products, lifestyle accessories, shoes, home furnishings, perfumes/cosmetics, eyewear, jewelry, and watches that cater to a mid-price range. Calvin Klein Inc.’s products exude elegance, style, and comfort, making them a popular choice among fashion-conscious individuals worldwide.
Flying Machine
Brands Under Arvind Fashion – Flying Machine
Flying Machine is a renowned Indian jeans brand that was established in 1980. The clothing division of Arvind Mills, a leading textile manufacturing company in India, owns it. The brand gained immense popularity in its early days and was considered a cult brand for almost a decade. However, its unique approach towards creating jeans that fit Indian body types perfectly helped it corner a sizable market share.
Flying Machine has made a name for itself in the Indian fashion industry by offering stylish and premium-quality jeans at affordable prices. By 1994, it had become the market leader in branded jeans in India. The brand is committed to providing its customers with an ‘assured brand’ experience, which has helped it create a loyal customer base.
Flying Machine has also been actively working towards enhancing its image as a young fashion brand that caters to both men and women. To this end, it plans to relaunch its women’s wear line, which will help it compete against other male-centric brands in the market. With its focus on innovation and customer-centric approach, Flying Machine will continue its success story in the future.
Tommy Hilfiger
Brands Under Arvind Fashion – Tommy Hilfiger
Tommy Hilfiger is a prominent designer lifestyle brand that was established in 1985. The brand has been delivering premium styling, exceptional quality, and great value to its consumers for over three decades.
Tommy Hilfiger is a leading brand that offers an extensive range of products suitable for men, women, and children. The brand’s collection includes sportswear, denim, accessories, and footwear that cater to the diverse fashion needs of its customers. Since its inception, Tommy Hilfiger has been renowned for celebrating classic American style with a preppy twist, earning international recognition and a loyal customer base.
In 2004, the brand expanded its presence to India, which continues to be a popular choice among fashion enthusiasts who appreciate its quality, style, and unique designs. With a commitment to providing fashionable and comfortable clothing for everyone, Tommy Hilfiger has become a household name in the fashion industry, and people of all ages and backgrounds highly covet its products.
U.S. Polo Assn.
Brands Under Arvind Fashion – U.S. Polo Assn.
U.S. Polo Assn. is a global clothing brand that the United States Polo Association has officially sanctioned, the governing body for polo in the United States, since 1890. The brand has now set its sights on the Indian market, which has become one of its top three markets worldwide.
Currently, U.S. Polo Assn. products are sold through a licensing program in over 135 countries across the globe, including independent retail stores, department stores, and U.S. Polo Assn. brand stores. The brand offers a wide range of clothing and accessories for men, women, and children, as well as luggage, watches, shoes, home furnishings, and more. With a commitment to authenticity and quality, the brand remains a favorite among fashion enthusiasts worldwide.
Conclusion
Arvind Fashion Limited is a dominant player in the Indian fashion industry, with a varied portfolio of brands catering to various consumer interests and demographics. From Arrow’s classic American style to Calvin Klein’s bold and progressive principles, each Arvind Fashion brand offers something unique, captivating the hearts of fashion enthusiasts worldwide. As the company continues to expand and adapt to new trends and consumer tastes, its brands will remain relevant and shape the fashion scene for many years.
FAQs
Who is the CEO of Arvind Fashion?
Shailesh Chaturvedi is the MD and CEO of Arvind Fashion.
What brands are owned by Arvind Fashion?
Arvind Fashions owns a distinguished array of iconic global brands, including Arrow, Calvin Klein, Tommy Hilfiger, U.S. Polo Assn., and Flying Machine.
Who is the owner of Arrow brand in India?
Suman Saha is the CEO of the brand Arrow at Arvind Fashions.
One of the most common marketing strategies for big companies these days is to get a celebrity brand ambassador to influence consumers and raise awareness among the masses. Celebrity endorsements are popular in the current marketing world as they provide many advantages for both the company as it can reach the target audience and increase the brand equity.
Hrithik Roshan is one of the most popular celebrity brand endorser in India. Hrithik Roshan is an Indian actor that predominantly works in the Hindi Film Industry. The actor has won many hearts by his acting, good looks and dancing skills and for that has won many awards especially in the Filmfares.
Hrithik has consistently been listed in The Forbes India’s Celebrity 100 from 2012 and is one of the highest paid actors in India. The actor is known for his work in movies such as Kaho Naa Pyaar Hai, Kabhi Khushi Kabhi Gham, Koi Mil Gaya, Krrish, Jodhaa Akbar, Guzaarish, Zindagi Na Milegi Dobara, Agneepath, War, etc. Besides his acting career, Hrithik started his own fitness and lifestyle brand known as HRX in 2013.
Hrithik has is a performer and has also appeared as a judge in the dance reality show called Just Dance in 2011. The actor is known to charge over Rs.1.5 to 2 Crores for per endorsements. The net worth of Hrithik Roshan is over $35.66 million, while his brand value was estimated to be $38.9 million in 2019.
Some of the brands endorsed by Hrithik Roshan are HRX, Cure.Fit, Hero Honda, Free Fire, Rado, Zebronics, Paragon, Mountain Dew, He Deodorants, Coca-Cola, Arrow, Reliance,Simpolo Tiles, Donear, Nirma, Tata Tigor, John Players, Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.
Here is a list of Brands endorsed by Hrithik Roshan
HRX
HRX is India’s first celebrity based brand that focuses on sports and active lifestyle space. The company has its headquarters in Mumbai Maharashtra and was founded by Hrithik Roshan, Sid Shah, Afsar Zaidi, and Kamal Punwani in 2013. The company has recently become popular for its wide range of products in fitness, sports and training apparels, footwear and accessories.
HRX became Myntra’s subsidiary in 2016. The company has also branched into the audio, sports equipment and small devices space with headphones, headsets, wireless neckbands, earbuds and portable speakers which are now available on Flipkart.
The brand was created by Hrithik to help people achieve their fitness goals. Hrithik has also made many multimedia commercials for his brand, making the brand one of the largest homegrown active-wear brands that competes with select offerings from Nike, Adidas and Puma.
Cure.fit
Cure.fit is one of the most popular fitness and healthcare companies in India and has many group workout fitness centres in cities like Bengaluru, Hyderabad, Delhi and Gurugram. The company is headquartered in Bengaluru, Karnataka and was founded by Mukesh Bansal and Ankit Nagori in 2016.
Cure.fit offers services physical and mental well being across four different flagship sectors which are cult.fit, eat.fit, mind.fit and care.fit. Cure.fit offers workout format such as Zumba, Yoga, Boxing, Strength & Conditioning, Sports Conditioning, HRX by Hrithik Roshan, Prowl by Tiger Shroff, Football and Running and also has DIY workout packs on their app and website.
The company made Hrithik Roshan its brand ambassador for five years at the cost of Rs 100 crore. Which is why the the centers and the app of Cure.fit offer a Hrithik’s personal brand HRX’s specialized workout plan. The actor also made a fitness advertisements for the brand.
Garera Free Fire is one of the top battle royale games that is developed by 111 Dots studio and published by Garera. The online mobile game became the most downloaded mobile game globally in 2019 and gained popularity in Asian and Latin American countries.
As of 2020, the game has over 80 million daily active users globally and has also grossed more than $1 billion worldwide. The game has recently made Hrithik Roshan its brand new character in Free Fire, as a part of the Be The Hero Campaign.
The actor will be known as Jai in the game and is said to be the first-ever playable Indian character in the battle royale game. Commenting on partnership, the actor said that he was thrilled to be a part of the Free Fire universe and that his official avatar, Jai, was very cool. He also added that, he hopes that all the players enjoy this unique experience.
Rado
Rado is one of the oldest and a globally recognized brand that was founded in Lengnau, Switzerland in 1917. The company is known for its innovative design and its use of revolutionary new materials to create some of the world’s most beautiful and durable watches.
Rado is a pioneer in watch making and making its philosophy “if we can imagine it, we can make it” come true even today. The company signed Hrithik Roshan as it brand ambassador for six years and has so far appeared in some television commercials.
In an interview, Matthias Breschan, CEO of Rado, said that, “Hrithik is the perfect fit for us as brand ambassador not only because he is a young and dynamic celebrity actor who is willing to take risks but he is also very accessible.”
Zebronics is a home based company that was started in 1997 and is known for revolutionizing technology for the masses. Zebronics has its retail presence in more than 50,000 and has over 1,200 people across 31 Offices and 111 plus care centers across India. The company made Hrithik Roshan its brand ambassador in 2017.
The company manufactures a wide range of high quality and reliable products such as Soundbars, Home Theatres, Headphones, Earphones, TWS, Gaming Cabinets, Monitor, Keyboards, Mouse, Power Banks, Computer, Mobile & Laptop Accessories, Fitness Bands, Smart Watch, CCTV, Smart Home Automation, Oximeters, Power UPS with best price, brand warranty and after-sales support.
Commenting on the association, Mr. Rajesh Doshi, The Director of Zebronics said that, “Hrithik Roshan is undoubtedly the indisputable choice for our brand, because he is a versatile actor with youthful enthusiasm and positive inspiration, that will bring new vigor and dynamism to the brand to further expand our customer reach”
Mountain Dew
Mountain Dew is carbonated soft drink that was manufactured by PepsiCo. The drink was invested in 1970 by Tennesee beverage bottlers Barney and Ally Hartman. The company was acquired by the then by the Pepsi-Cola company in 1964.
Mountain Dew accounts to more than 80% of citrus soft drinks in America and competes with companies like Company’s Mello Yello and Surge, and Dr Pepper Snapple Group’s Sun Drop. As of 2017, Mountain Dew represented over 6.6% share of the carbonated soft drinks market in America.
Hrithik Roshan has been the face of the brand for a few years and been featured in many ad commercial of the ‘Darr Ke Aage Jeet Hai’ campaign which involves the actor to perform perform grand and larger than life action stunts that showcases overcoming one’s fears to achieve great success.
Paragon is a popular footwear company that was founded by P.V. Abraham, K.U. Thomas and K.U. Scaria 1975 in Kottayam, Kerala. The company currently has over 10,000 employees and over 20 brands under its umbrella.
Paragon has 24 manufacturing plants with a total production capacity of 400,000 pairs of footwear per day and 470 distributors across India. The company has grown to become the No.1 footwear brand in India. The company made Hrithik Roshan its brand ambassador in 2018 because the company wanted to expand their presence among the young generation of India.
Joseph Zachariah, the Director of sales and marketing of the company in an interview said that, “Hrithik was our obvious choice to endorse the brand, because his image is in perfect sync with our brand’s key attributes. The actor’s appeal as a style icon cuts across all age groups and spans entire India. We are very happy to have him as our brand ambassador.”
Arrow
Arrow is a menswear brand that currently belongs to Arvind Fashions Limited. The company was at one point been ranked as the most trusted brand in the apparel category by the TRA’s The Brand Trust Report, India Study in 2018. The company has a legacy of more than 167 years and has also been in the country for the last 25 years.
Arrow is known to have over 250 exclusive brand stores and more than 500 shop in shop counters all across the country. Hrithik Roshan was made signed as the brand ambassador for Arrow in 2020. The actor was recently featured in the brand’s ‘On Top of the World’ campaign.
Commenting on the association with the company, the actor said that, he consider style to be an extension of one’s personality and suiting up with Arrow, adds a touch of the brand ethos to my appearance. He also added that, the brand’s seasoned adaptability to fashion trends since 1851, and decades of consumer trust, making him proud to endorse Arrow.
Oppo is a popular Chinese consumer electronics company that has its headquarters in Dongguan, Guangdong. The company offers a wide range of products are smartphones, audio devices, power banks, blu ray players and other electronic products.
Oppo was initially launched in 2004 and has so far expanded to over 40 countries selling phones at over 200,000 retail stores. Oppo sells its smartphones offline in over 20 markets around the world, and offers online sales to more than 50 countries. Oppo signed both Hrithik Roshan and Sonam Kapoor as the brand ambassadors for the South Asia region.
Both the actors have been the face of the company since 2014 and have been featured together in the multimedia ad commercials for endorsing the Oppo smartphones. Sky Li, Vice President of Oppo said that, “Both the actors are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter.”
Nirma
Nirma is well known group of companies that has its headquarters in Ahmedabad, Gujarat. The company manufactures products such as from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and even injectables. Nirma has been one of the most trustable Indian brand for decades as it was started in 1969 by Karsanbhai Patel.
So far the company has 25,000 employees, multiple manufacturing plants and a turnover of ₹20500 crore. Nirma’s network consists of more than 400 distributors and over 20 lakh retail outlets across the country.
Hrithik Roshan was signed as the brand ambassador of Nirma in 2016 and has since then been featured in many of its ad commercials. One of the ads show Hrithik endorsing the Advance range of detergent with its new tagline “Sirf yaadon ko sambhaliye, daagon ko nahi”.
WhiteHat Jr is a Indian ed-tech company and India’s first live online platform that teaches kids coding and math. The children also get to learn about topics such as structure, sequence, algorithmic thinking and even coming up with creative outcome such as animations and apps.
The classes on this platform are taught through a live 1:1 session. WhiteHat Jr also helps in connecting top certified teachers to children. The latest ad campaign featuring Hrithik urges students to book their online coding class and sample the platform.
Donear Industries Ltd
Donear Industries Ltd is a pioneer in the textile industry as it has more than 4 decades of experience. The company has its headquarters in Mumbai, Maharashtra and offers a huge variety of fabrics for suiting and shirting across Poly Viscose, Cotton, Poly Wool and Terry Wool.
It currently is available in more than 200 stores across the country and even export its fabric to over 30 countries. Donear fabrics has a network of 50 plus agents, over 300 wholesalers and more than a 50,000 retailers. Commenting on his association with the brand,
Hrithik said that, he is extremely happy to be associated with the Donear Industries as it offers great quality and a wide range of menswear fabric. Given the strong brand image and the quality that the company is known for, I am sure that Donear will further enhance its position as the most preferred fashion brands for menswear in India.”
Plasto Pipes and Tanks
Plasto Pipes and Tanks is a leading manufacturer, a wholesaler and retailer. The company has a wide range of products such as Water Storage Tank, Pipe fittings, Agri Pipe, Tank Connector, Flush Tank, etc.
The company was established in 1986 and since then is known for its tanks that have better flow properties, better longevity, more hygienic, easy to install and non-corrosion. Hrithik became the company’s brand ambassador and has even advertised the company by talking about the strength and reliability of their tanks in the TV commercial.
Flamingo Health is flagship brand of a healthcare company known as Ascent Meditech. Ascent Meditech Limited is known to be aleading player in Orthopedic Soft Goods, mobility, wound-care and healthcare products. Flamingo currently has more than 300 products that are sold in 47 countries globally.
Some of its well-known products that offer pain management solutions are the heat belt, knee cap, lumbar sacro belt and anklet. The company made Hrithik the brand ambassador for the brand and the actor was also featured in a campaign delivering a thought provoking message.
John Players
John Players is men’s apparel brand that is owned by the conglomerate ITC. The company was launched in 2002, and is known for men’s shirts, trousers, cargos, T-shirts, denims, outerwear, suits and accessories. The range of clothes at john players is crafted in line with the fashion preferences of youth and the most contemporary fashion trends.
The brand is also affordable for making the brand accessible to people at large and is available in over 1500 multi-brand outlets across India. Hrithik became its brand ambassador in 2005 and in an interview mentioned that the brand just what today’s generation looks for- vibrant colours, playful styling and very comfortable fits.
He Deodorants
He’ deodorant is a brand that makes Men’s products and owned by the FMCG major Emami. He’ deodorant is available in 14 different variants that are named Smart, Confident, Extrovert, Recharge, Ruler, Magician, Arctic, Lagoon, Intense, Force, Passion, Power, Yin & Yang and Angel & Demon.
The wide range of deodorant offers a wide range of fragrances from the citrus, oriental, marine, fougere, woody and to even the musk families. The actor was made the company’s brand ambassador, the actor is also featured endorsing its deodorants with its tag line ‘Be Interesting’ in the ad commercials.
Hrithik Roshan is an Indian actor that predominantly works in the Bollywood Film Industry.
What is the brand value of Hrithik Roshan?
The brand value of Hrithik Roshan was estimated to be $38.9 million in 2019.
What are the main brands endorsed by Hrithik Roshan?
The main brands endorsed by Hrithik Roshan are Nirma, Oppo, Arrow, Paragon, Mountain Dew, Zebronics, Rado, Garera Free Fire, Cure.Fit, HRX.
What are the other brands endorsed by Hrithik Roshan?
The other brands endorsed by Hrithik Roshan are Hero Honda, He Deodorants, Coca-Cola, Reliance, Simpolo Tiles, Donear, Tata Tigor, John Players,Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.
How much does Hrithik Roshan charge for brand endorsement?
Hrithik Roshan is known to charge over Rs.1.5 to 2 Crores for per endorsements.
What is the net worth of Hrithik Roshan?
The net worth of Hrithik Roshan is over $35.66 million in 2019.
Conclusion
The actor is known by many names such as sexiest man in Asia, the Greek God, etc as he is the heartthrob of Bollywood. The Bollywood star has a strong social media presence, with about 35.9 million followers on Instagram and 30.6 million followers on Twitter. This is why many brands have made the actor face of their company. The actor is also the co-founder of his own brand HRX and constantly endorsing his and other big and upcoming brands.
