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  • Foxconn – Success Story of the World’s Largest Electronics Manufacturer

    Foxconn, or Hon Hai Precision Industry Co Ltd, is the biggest global electronics manufacturing company. Based in Tucheng, Taiwan, Foxconn is the name that manufactures electronics items for many well-known American, Chinese, Canadian, and Japanese companies. Popular products manufactured by Foxconn included iPad, iPod, Kindle, BlackBerry, Nokia devices, Sony devices, and even Apple’s iPhone. Of late, Foxconn has also ventured into the auto manufacturing industry. Let’s explore more about this electronics manufacturing giant.

    Foxconn – Company Highlights

    Startup Name Foxconn Technology Group
    Also Known As Hon Hai Precision Industry Co. Ltd.
    Headquarters Tucheng District, New Taipei, Taiwan
    Industry Electronics
    Products Electronics, electronic components, PCBs, PCB components, computer chips.
    Founders Terry Gou
    Founded 20 February 1974
    Chairman Young Liu
    Website www.foxconn.com

    Foxconn – About
    Foxconn – Latest News
    Foxconn – Founder and CEO
    Foxconn – Startup Story
    Foxconn – Mission and Vision
    Foxconn – Logo
    Foxconn – Business Model and Revenue Model
    Foxconn – Employees
    Foxconn – Challenges Faced
    Foxconn – Funding and Investors
    Foxconn – Investments
    Foxconn – Mergers and Acquisitions
    Foxconn – Growth
    Foxconn – Competitors
    Foxconn – Awards and Achievements
    Foxconn – Future Plans

    Foxconn – About

    Foxconn Technology is a Taiwanese multinational electronics contract manufacturer that specializes in the manufacturing of computer, communications, and consumer electronics goods. In 2010, Foxconn was the world’s largest electronics manufacturing service provider and the third-largest technology company in terms of revenue.

    Foxconn manufactures a wide range of products. Metal shells, structural components, thermal modules, gaming console assembly goods, Desktop computers, notebook computers, tablet computers, servers, mobile phones, projectors, e-book readers, digital cameras, and workstation radiators are some products that Foxconn produces for its clients. The company’s goods are mostly distributed in China, the United States, and Japan.

    Other countries where the business has built R&D and production facilities include China, India, Japan, Vietnam, Malaysia, the Czech Republic, the United States, and others. The firm has over 83,500 patents and focuses on research and development.

    Foxconn is committed to supporting environmental sustainability in the manufacturing process and serving as a best-practices model for global organizations, in addition to optimizing value creation for clients.

    Over the years, Foxconn Group has expanded not only its capabilities into the development of electric vehicles, digital health, and robotics, but also three key technologies – AI, semiconductors, and next-generation communications technology – by leveraging its expertise in Cloud Computing, Mobile Devices, IoT, Big Data, AI, Smart Networks, and Robotics/Automation.

    Foxconn – Latest News

    January 10, 2022 – Foxconn announced to reopen its Sriperumbudur factory in Tamil Nadu on January 12, 2022, as per the statement of Sriperumbudur MLA, K Selvaperunthagai to the assembly.

    In August 2021, Stellantis, a global automaker, and Foxconn announced a joint venture to develop a “smart cockpit” for automobiles that would include navigation, voice help, and payment services. The joint venture between Foxconn and Stellantis, called ‘Mobile Drive’ will make the smart cockpits available to other carmakers.

    “Its roadmap of software innovations will include artificial intelligence-based applications, navigation, voice assistance, e-commerce store operations, and payment services integration, amongst others,” the companies said in a joint statement.

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    Foxconn – Founder and CEO

    Hon Hai Precision Industry Co., Ltd. or Foxconn was founded by Terry Gou in 1974 as an electrical component maker.

    Terry Gou

    Terry Gou is the founder and CEO of Foxconn. Born on 18th October 1950, Terry Gou is a Taiwanese billionaire businessman. After graduation, Gou worked with several factories before founding Hon Hai (Foxconn’s parent company) in 1974 in Taiwan. Hon Hai started as a plastic part manufacturer for television, with just 10 elderly workers.

    Foxconn Founder & CEO - Terry Gou
    Foxconn Founder & CEO – Terry Gou

    Today, Foxconn is the world’s biggest contract electronics manufacturer, employing 1.2 million people in mainland China,  and serving as China’s largest private employer and exporter. It has plants in various countries, the majority of which are located in mainland China.

    Foxconn – Startup Story

    Terry Gou founded Hon Hai (Foxconn) in Taiwan in 1974 with $7,500 in seed money and 10 older labourers, working out of a leased shed in Tucheng, a Taipei suburb, producing plastic parts for television sets. In 1980, he received an order from Atari to create the console joystick, which marked a turning point in his career.

    In the 1980s, he extended his firm even further by going on an 11-month road tour across the United States in pursuit of new clients. Despite having security called on him numerous times, Gou was able to break into many organizations uninvited and obtain further orders as an aggressive salesperson.

    He built his first plant in mainland China, in Shenzhen, in 1988, and it is still his largest factory today. When Gou vertically integrated the assembly process and work facilities in China, operations grew dramatically. The factory site was transformed into a campus including accommodation, dining, medical care, burial for the workers, and poultry raising to supply the restaurant.

    Hon Hai began producing Compaq desktop chassis in 1996. This was a watershed moment, and it led to the development of bare-bones chassis for other high-profile clients including HP, IBM, and Apple. Foxconn evolved to become a consumer electronics behemoth in just a few years.

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    Foxconn – Mission and Vision

    Foxconn’s vision statement says, “Creating comprehensive smart living experiences for our customers across the globe.”

    Foxconn’s mission statement says, “To ensure all employees to take active roles in meeting company’s global targets, by decomposing them into departmentally distributed realistic targets/ To ensure a reliable organization and discipline where all employees will be glad to be a part in/ To act continuously on increasing the turnover by considering the principle of “Win-Win”/ To ensure the use of all resources effectively and efficiently/ To create a clean, healthy and safe production and work environment which respects to human and considers the next generations.”

    Foxconn Company Logo
    Foxconn Company Logo

    Foxconn – Business Model and Revenue Model

    Mass Manufacturing

    Foxconn serves as a component supplier to several OEMs. It focuses on the mass manufacture of specialized parts for electrical goods in this section. It may reach huge economies of scale by focusing on certain components, making total manufacturing cheaper.

    Contract Manufacturer

    Foxconn also serves as a contract manufacturer for corporations like Apple. This enables Apple to mass-produce its goods using Foxconn’s massive manufacturing facilities and low-cost facilities. By providing contract manufacturing, Foxconn helps its clients to avoid the high costs of constructing their own production facilities.

    Low-Cost Manufacturing Provider

    When acting as a contract manufacturer, Foxconn provides clients with fully integrated solutions that encompass the whole production process. In this way, it reduces production costs per unit by leveraging its low-cost manufacturing knowledge and the scale of its manufacturing facilities. It can manufacture items for its clients, such as the Apple iPhone, for less than Apple could produce it directly, thanks to its whole service offering.

    Whitelabel Manufacturing

    In addition to private label manufacture, which Foxconn conducts for Apple through contract manufacturing, it also provides white-label items. These are usually not branded with Foxconn’s logo, but rather with the distributor’s, and sold to a variety of distributors. Because the underlying technology is identical, this enables these generally low-priced electronic items to be made on a larger scale and hence at a cheaper cost than if they were produced by a single distributor.

    Foxconn – Employees

    • Terry Gou – Founder
    • Alan Yeung – Director US Strategic Initiatives
    • Fang Ming Lu – GM Asia-Pacific Region & Board of Directors (Hon Hai
    • Precision Industry Co. Ltd)
    • Min Chih Chuo – Corporate Supervisor
    • Louis Woo – Executive
    • Daniel Ying-Tso Lai – Senior Deputy Manager
    • Aymar de Lencquesaing – Vice Chairman
    • Jack Lee – Founding Partner, Executive Director

    Foxconn – Challenges Faced

    Foxconn’s labour policies were being scrutinized again and again. According to an investigation by China Labor Watch, a New York-based labour advocacy group, and The Observer, a British newspaper, a Foxconn facility in Hengyang, China, breached labour regulations. Amazon’s Echo smart speakers and Kindle devices are made at this facility.

    Foxconn said that it was “carrying out a full investigation of the areas raised by that report.” The company added that it “works hard to comply with all relevant laws and regulations” in the markets where it operates and that “if infractions are identified, we work to immediately rectify them.”

    Here’s an overview of some of the problems allegedly plaguing Foxconn’s factories:

    • Suicides are a common occurrence – In 2010, the firm was rocked by a wave of employee suicides. Since then, there have been further occurrences.
    • The exploitation of wages and working hours – Foxconn was accused in 2012 of underpaying its workers and forcing them to work long hours. As a result, the firm has promised to shorten shifts and boost salaries.
    • Serious Accidents – An electric shock in 2011 left one Foxconn employee with neurological damage. In the same year, an explosion in a factory killed four people and wounded another 18.
    • Workers under the age of 18 and those working illegally –  In 2012, Foxconn acknowledged employing minors as young as 14 at one of its facilities. Late this year, Apple acknowledged that student employees were found working overtime at a factory where the iPhone X is produced, in contravention of local rules.
    • Riots are a common occurrence -. In 2012, a major riot involving over 1,000 workers occurred at one of the company’s plants.
    • Poor living conditions – In 2012, the New York Times stated that three-room staff flats could house up to 20 workers.

    For its part, Foxconn has attempted to solve problems as they arise, making its workplaces safer and raising compensation to boost morale.

    Foxconn – Funding and Investors

    Date Round Amount Lead Investors
    Apr 4, 2017 Series B $20M Sprint Vc

    Foxconn – Investments

    Foxconn Technology Group has invested in 74 companies. GyroGear, which raised £3.1 million on February 25, 2021, was their most recent investment. Below are some major investments made by Foxconn.

    Date Organization Name Round Amount
    Feb 25, 2021 GyroGear Seed Round £3.1M
    Jan 19, 2021 Kneron Venture Round –
    Sep 22, 2020 SigmaSense Series A $22M
    Aug 6, 2020 Yungongchang Series B CN¥100M
    Jan 16, 2020 Nanox Imaging Series B $26M
    Jan 8, 2020 Zap Surgical Systems Private Equity Round $81M
    Sep 4, 2019 Light Seed Round –
    Apr 11, 2019 PENSEES Series A CN¥150M
    Mar 21, 2019 Yungongchang Series A –
    Jan 29, 2019 StormForge Series A $5M

    Foxconn – Mergers and Acquisitions

    Acquiree Name About Acquiree Date Amount
    Sonder Design Sonder seeks to create beautiful products that delight, surprise & connect with its customers. Dec 1, 2019 $9.8M
    Moran Cognitive Technology Founded in May 2016, located in 768 Creative Industrial Zone, Haidian, Beijing, China Aug 22, 2018 $10M
    flnet.com flnet.com is an e-commerce platform for tablet PCs, laptops, one machine, portable TV, LCD TV, etc. May 25, 2017 CN¥2B
    SMART Technologies SMART Technologies develops interactive whiteboards and group collaboration tools for classrooms and meeting rooms. May 26, 2016 $200M
    TeleEye TeleEye is a surveillance camera developer company. Apr 13, 2016 $203.7M
    Sharp Sharp is engaged in the manufacture and sale of electric telecommunication, electric, and electronic equipments. Mar 30, 2016 $3.8B
    SoftBank Group SoftBank Group is a holding company focused on artificial intelligence and other emerging technologies. Feb 27, 2016 $600M
    Ennoconn Corp Ennoconn Corp is an Industrial motherboard designer and a total hardware system solution provider to various vertical market applications Jan 1, 2007 –

    Foxconn – Growth

    Foxconn forecasted a 10% increase in revenue in 2021, owing to “stronger than projected” sales of smartphones, particularly the new iPhone 12, and telecommuting gadgets, as a result of the coronavirus-induced work-from-home trend. Foxconn’s stock has climbed by about 41% this year(2021).

    Foxconn reported NT$5.35 trillion in revenue in 2020, which is around $192 billion in U.S. dollars. Since its inception, the firm has earned several worldwide honours and recognition. In the Fortune Global 500 rankings for 2020, the firm was placed 26th and 25th in the Top 100 Digital Companies in the Forbes list of the World’s Best Employers for 2019.

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    Foxconn – Competitors

    Jabil, Toshiba, NN LABS, TDK, and Celestica are among Foxconn’s competitors.

    Foxconn – Awards and Achievements

    Recent awards and achievements of Foxconn:-

    2017 – Shortlisted in Forbes World’s Best Employers, Announced Key Strategic Tenets of Cloud Computing, Mobile Terminals, Internet of Things (IoT), Big Data, Artificial Intelligence (AI), High-Speed Networks, and Robots, Foxconn Interconnect Technology listed on the Hong Kong Stock Exchange, U.S. Flying Eagle Program launched.

    2018 – Clarivate Top 100 Global Innovators – awarded in 4 consecutive years – only Taiwan’s private enterprise on the list, Foxconn Czech Republic Ranked 2nd in the Czech Republic Top 100 Companies, Foxconn Industrial Internet (Fii) listed on A shares in the Shanghai Stock Exchange.

    2019 – Ranked 25th among Forbes Top 100 Digital Companies.

    2020 – Ranked 26th among Fortune Global 500 rankings.

    Foxconn – Future Plans

    Hon Hai Precision Industry Co. has announced intentions to develop its embryonic cars sector to counteract decreasing growth in its main consumer electronics assembly industry. Foxconn however has no plans to sell these vehicles under its own brand but will manufacture them for other car brands.

    The firm unveiled its first electric vehicle chassis as well as a software platform geared at assisting EV manufacturers in bringing models to market more quickly. The business also stated that by 2024, it intends to develop a solid-state battery that may replace lithium-ion batteries in electric vehicles.

    As told by Foxconn Chairman Young Liu, the business is aiming for a 10% share of the EV market by 2025, with roughly 3 million vehicles utilizing its platform.

    Hon Hai said earlier this year that it will form a joint venture in China with Fiat Chrysler Automobiles NV to develop and manufacture electric vehicles. It’s also forming an electric car design cooperation with the Yulon group’s Hua-Chuang Automobile Information Technical Center. Tesla Inc. presently receives certain components from the Taiwanese firm.

    By 2025, the company hopes to increase its gross margin to 10% through automotive and other new operations.

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    Foxconn – FAQs

    Who owns Foxconn?

    Foxconn was founded by Terry Gou. He is the Chairman and Chief Executive Officer of Foxconn.

    What does Foxconn do?

    Foxconn Technology is a Taiwanese multinational electronics contract manufacturer that specializes in computer, communications, and consumer electronics goods. Metal shells, structural components, thermal modules, and gaming console assembly goods are all available from the company.

    Is Foxconn multinational?

    Yes, Foxconn is a multinational electronics contract manufacturer.

    When was Foxconn founded?

    Terry Gou established Hon Hai in Taiwan in 1974.

    What is the other name of the company Foxconn?

    Foxconn is also known as Hon Hai.

    Is Foxconn a Chinese company?

    Foxconn is a Taiwanese multinational electronics contract manufacturer headquartered in Tucheng, New Taipei City, Taiwan.

    Which companies do Foxconn compete with?

    Jabil, Toshiba, NN LABS, TDK, and Celestica are among Foxconn’s competitors.

  • The Economy of China: A Case Study on the Second-largest Economy in the World

    The world has about 775 crore people living on its surface. If you look at the population graph, you will notice a straight line facing the sky. The rate at which the population is growing makes a steep graph.

    The world is divided into continents and countries. Most people live in china. China is the most populous country in the world. In fact, China has been the most populous for a long time now. When we write ‘for a long time, it means centuries. The first census showed the Chinese population at 583 million and by the fifth census, it had risen to double at 1.2 billion. The Chinese population now has crossed a mark of 1.4 billion people. It also covers most geographical time zones after that of Russia. This means that the country is not just big in population but also huge in the area.

    A big country like that of China needs a lot of products and services. They need a lot of goods to meet the needs of people residing in that country. Some of the goods can be imported and the rest have to be produced in the home country. In fact, most goods that they can’t import or the goods that are not economical to import, they have to manufacture by themselves.

    Not to mention that China is one of the cheapest labour countries out there. In this article, we are gonna cover the economy of this country. We will discuss what comprises the most in this economy and what are its driving factors. Read on to know more about the second-biggest economy in the world.

    China: The Most Populous Country
    China: The Culture
    China: The Economy
    The Reasons for Economic Growth in China
    What can go wrong with China?
    FAQ

    China: The Most Populous Country

    China or the Republic of China (official name) is a country in East Asia. As we mentioned earlier it is the biggest, in terms of population. It contains the largest number of people than any country. This country also spans and covers most geographical time zones after Russia.

    The country has 23 provinces, 4 municipalities, 5 autonomous regions and 2 SARs (Special administrative regions). The capital of China is Beijing. The largest city in China, which is also the financial centre, is Shanghai. In terms of technological and innovative approaches, the city of Shenzhen tops the chart in this country.

    China at its inception emerged as one of the very first civilisations. It was the fertile land basin of a river named Yellow that marked its beginning. After the civilization boom, China also emerged as one of the first economically strong countries. Their time as a strong economic power also remained for almost most of the two millennia (thousand years).

    Also, the political system of this country is based on monarchies. It has been this way for almost a thousand years (Millenia). This means that for those many years, China’s political system was controlled by rulers and then their heirs and then their heirs. This is what we call an absolute hereditary monarchy. This system of political control began from the ‘Xia dynasty in about the 21st Century BCE. Moreover, since then the country of China has seen multiple expansions, fractions and re-unities.

    China: The Culture

    The culture of such a big country is expected to be special and unique. Since very ancient times, the culture has been heavily influenced by the philosophy of Confucianism. Which is a tenet in philosophy. This is also known as a truism and inspires people to live a humanistic, rationalistic and very simple life.

    The culture there in the past also offered examinations, tests. Those exams were to be passed by a person to get a highly prestigious and better status in society. This is one of the reasons why China has a long history of writing and calligraphy. In fact, calligraphy, writing poetry and painting are more celebrated than other forms of art like dancing or dramatics. Its culture also inspires people to be diving deep into the lanes of history to know about their past. This also invokes the trait of an inward-looking behaviour of Chinese people in the past, this ran at a national level of thought process.

    China: The Economy

    It is an aforementioned fact that China is big and has a lot of people. It has to cater to about 1.4 billion people for its sustenance. This really marks that the economy must be big and effective. However, this is not as easy as it seems.

    Even though China is the largest in terms of population, we cannot really say that it is the biggest when it comes to the economy. It is second in terms of magnitude just after the United States. It is important to note that economies are weighed in terms of GDPs. GDP stands for the gross domestic product. That is in simpler terms, the sum total of all the valuable products or services that a country produces in a financial year.

    According to the GDPs, in the pandemic year 2020, China is seen to have the second-largest GDP in the world. Here are the top five countries according to the GDP ranks.

    Highest-ranking countries in the world in nominal GDP
    Highest-ranking countries in the world in nominal GDP

    When we talk in terms of GDP, we measure it in dollars. We can also notice that China may be the second largest in GDP but it is the largest in terms of PPP.

    PPP stands for purchasing power parity. PPP is a popular macroeconomic analysis metric that is used to compare economic productivity and standards of living between countries in purchasing power. The theory follows a theory known as the “Basket of goods” for comparing the purchasing power of different countries.

    China tops the list when we see through the lens of purchasing power parity. This shows us the fact that even if the Chinese economy is the second-largest, the citizens of China are better in purchasing power and economic productivity than that most countries. Please note that PPP here does not mean a paycheck protection program, made by the CARES Act.

    China’s growth rate (In annual terms) is displacing that of the United States of America. Many think that China’s rate will overtake the United States in terms of Nominal GDP too in the upcoming years. Don’t get scared of the terminology “Nominal GDP”. Nominal GDP is a form of GDP that is in the current rates, without accounting for the effect of inflation on the GDP. So, this is a GDP at the current market price.

    There are many reasons for china that made this country get this spot of a top tier pacer in the economic race. We will discuss more in a second. But let us get some overview, China has progressively opened its economy with the whole world, continuously for more than forty years. This reveals a good reason why its economy is on a paced growth and why the standards of people there have been improving vastly.

    The Chinese government has gradually phased out collectivised agriculture too. It means the type of agriculture in which multiple farmers can hold land and share workloads of the agriculture activity. Thus, it helps in sharing Profits and losses among farmers and makes farming a little more smooth sailing.

    Collectivised farming has also boosted flexibility for market prices and increased the autonomy of businesses. When a country’s agriculture is doing well, it can then pay more attention to the industrial sector and thus China’s domestic and foreign trade magnitudes are also rising at a good rate of growth.

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    The Reasons for Economic Growth in China

    By far we have discussed China and its economy. We have seen that it is a rapidly growing economy with such a behemoth sort of population. This might interest you in how this big country is fostering growth with such a huge number of people and how it is able to raise citizens’ standard of living. This is the part of the article where we discuss the reasons for such growth in China. How it is becoming, what it is becoming and what are the main drivers of growth for this economy.

    The Manufacturing Hub of the world

    China, if you don’t know, is the manufacturing hub of the world. If you are using a product that is sold by a brand or even a local product then it is a good possibility that the product would be manufactured in China.

    Yes, look around yourself. Your favourite Apple products are assembled in china, your favourite Converse or Nike sneakers are made in China, and most things that you can think of are manufactured in China. Do you ask for a reason? The reason is obviously cheap labour.

    With such a big population, China has some special benefits over any other country in the world. It can provide a good basis for cheap labour. For that one reason, it has emerged as the global capital of manufacturing items.

    Besides its large hands on the textile industry, the economy also is big on machinery, processing of food items, Cement for infrastructure, consumer goods and many many more fields.

    Moreover, China is not a huge hub only for domestic manufacturing plants, it also caters to the needs of foreign companies to come and manufacture there or assemble items. Famous examples may include Apple. Apple designs their products in California and they are assembled in China. Adding to this, The Chinese software and IT industry grew by over 14.2% from 2018 to 2019, generating revenue of approximately $940 billion.

    Apple Factory in China
    Apple Factory in China

    Heavy Focus on Industries

    Another reason which makes this country a big economy is its industries. As any normal developing country, China knows that for growing its economy, it needs to pay attention to the industries that are set in its territory. So they focus extensively on that.

    China is a super friendly nation when it comes to industries wanting to set up manufacturing plants there. Results of which are the fact that China is the world’s biggest steel manufacturer. This shows a strong will of steel.

    The Chinese government began opening up the economy for the whole world in 1978. Which is also known as globalisation. So it began its reforms for economic development under the leader named Deng Xiaoping. That was a turning point in the history of this big country, after the reforms it went on to become the fastest-growing major country globally.

    According to a report, the growth rates were averaging 10% over 30 years. China also has three of the ten largest stock exchanges in India. They are located in prime cities like Shanghai, Hong Kong and Shenzhen. They are big in terms of market capitalisation and trading volume. All these factors establish that China is an industrial hub.

    The Medicines industry

    Abbreviated as Pharmaceutical industry. China has one of the best, state of the art medical supply chains. The growth trends in this industry copy the whole of China. It grows almost as China grows, which is rapid. China had the second-largest pharmaceutical market in the world as of 2017.

    The pharmaceutical industry follows the same structure as most of the world. They have manufacturers at the top and then middlemen or distributors and then retail stores communicate directly to the general public. However, the global share of China’s medicines is seen less. With a big population, it is forecasted to grow even more and is still one of the biggest in terms of scale.

    The Population’s Demand-pull

    As mentioned earlier, China is very populous. Which makes it a generator of huge demands. Brands all over the world try to target this demand to get some share of this market. So this has become one of the most important drivers of economic growth for that country. It is a consumer paradise with all types of demands for goods, be it normal or luxury items.

    China has some of the biggest shopping malls in the world. They, not to mention, stimulate growth in a good direction. The retail lines of China contributed about 1.8 trillion dollars to the Gross domestic product.

    China Global Center Mall
    China Global Center Mall

    China is also the home to the E-Commerce giant Alibaba. It is responsible for giving a lasting boost to the already big consumerism in China. A report said that Alibaba on a shopping festival achieved something sort of called a miraculous sale. It touched a sales record of 540.3 billion Yuan (it is about 84.5 billion dollars), which is a huge record for such a huge country. This gave a much-needed boost to the consumer sector. Even today it is one of the benchmarks for sales all over the world.

    Alibaba Logo
    Alibaba Logo

    Tourism and travel is also big sector in China. It reportedly contributed 992 billion dollars to the Chinese GDP in the year 2019. Other sectors that are the prime demand pullers are transportation, construction and estate.

    What can go wrong with China?

    China, however big it may seem from the outside, can go weak from the inside. There can be many premises on which the country is not doing well. For example, China uses a lot of Non-renewable resources to produce power, electricity. The population needs it and the shift in this sector seems impossible. This marks the country as a huge member of the world’s pollution and a big emitter of greenhouse gases.

    As we discussed previously, the China government is a monarch at its core. This makes enough space for corruption. The government is however trying to curb corruption and make the country more flexible and friendly for the world’s businesses. This can take time and if not done correctly can leave a bad impression on the image of China. This problem is not just one faced. It is a multifaceted problem, as it can lead to fewer industries in China and thus low employment rates in the country.

    Speaking of that, China also faces the problem of unemployment. It needs to place people with enough skillsets for employment. Which is also a big deal in a country as big as China.

    In addition to the political and the internal housing issue, one more issue lurks there. The recent downward trend of the labour industry. This means that China is slowly losing the crown of the cheapest labour in the world. The reason for this can be inflation and the digitalised working models and economy. China is losing its position to other cheap labour countries like Pakistan, India etcetera. For India, it is good news but if China has to retain its manufacturing position then it needs to be more ready for this changing technological world.

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    Conclusion

    As we discussed above, China is a big country with a huge population and big demands. It is important to note that it, obviously, also has some cracks. Some cracks in the economy that are not severe but if not cured could sink a big ship.

    The recent Evergrande fail was one such big example of how things can go wrong. China has seen real estate bubbles in its history too. The previous bubble burst and hit the whole world’s market, more recently the Evergrande crisis made the investors scared of investing in China.

    It is a good point to say that “With great powers comes great responsibilities”. China has a load of the most people on the globe, which can be overwhelming to the government. In these times of pandemic, the future remains random and uncertain.

    The fact that the Covid 19 pandemic originated from the heart of China also is affecting the Chinese economy in the wrong manner. It has defamed China in some sense. This is the reason that some industries are looking to shift base to developing countries like India.

    For China, it remains a tough call to tackle a pandemic and the future of its economy. Again, it is not supposed to be easy to handle such a big and populous economy.

    FAQ

    Is China a developed country?

    Yes, China is one of the largest developing countries in the world.

    What is China’s GDP?

    The gross domestic product (GDP) of China is around 14.87 trillion U.S. dollars as of 2020.

    Is China the fastest growing economy?

    Yes, China ranks second in the world’s fastest-growing economy.

  • Top Crazy Patents Filed by Google, Apple, Amazon and Tech Companies

    Invention upgrades human life and makes it more comfortable. As the patenting methods are getting easier day by day, many people are coming to patent their innovations. In the US, they register more than 2 million patents in a year. Patent officials say that almost everything is invented. This statement will be further proved when you will see the different Crazy patents done by companies.  Some of these will delight you while some of them are completely useless.

    In this article, we will be looking at some of the craziest patents done by companies. If you are in the process of ideating any innovation these patents will also fuel your imagination and help you make unique ideation. The patents have come from companies like Apple, Amazon, Google, and many other tech companies. These patents will help you think out of the box. So without any further ado, let me talk about the various patents by the companies.

    Here are some of the smart to crazy patents. A lot of them will actually lead you to think in a completely different way. These patents if successful will revolutionize their particular sector.

    Delivery-drone Blimp by Amazon
    Motorola Neck Tattoo
    Apple Smart bike
    Weather triggered ads by Google
    Amazon Search Drone
    Google Restaurant bill splitting software
    Microsoft Augmented Reality Item finder
    Apple Spiral Glass Staircases
    Amazon Beehive like Tower
    Google Comic Patent for Social Media
    FAQ

    Delivery-drone Blimp by Amazon

    Amazon Delivery-drone Blip
    Amazon Delivery-drone Blip

    Amazon has designed a special kind of blimp-based delivery system. They would use this blimp-like drone to distribute Amazon packages. This drone operates in a unique way. It has many mini drones within it. When the delivery spot arrives, a number of mini-drones will come out carrying the goods with them and delivering them to their place. They will directly deliver it to the customer in case they are delivering it at a great event like a football match. This is a unique innovation that will redefine logistics and the supply chain of Amazon.

    Motorola Neck Tattoo

    Motorola Neck Tattoo
    Motorola Neck Tattoo

    Motorola has patented a neck-based tattoo by which you can communicate to your phone. This is a temporary tattoo through which you can do all the functions in the phone. It can also be used as a lie detector. The tattoo has a mic and has a power source attached to it.

    Apple Smart bike

    Apple is not only planning to design different iPhones and iPads. Apple has patented a smart bike. This smart bike has several features as it can communicate with other bikes. They can share things like speed, velocity distance traveled, heart rate, etc with the other bike.  

    Weather triggered ads by Google

    Weather Triggered Ads by Google
    Weather Triggered Ads by Google

    Google in 2012 developed a unique technology called weather-triggered ads. In this Google will be able to detect the weather of a place and then go on to advertise suitable products immediately. This can be a great way to improve sales as they are selling those things which you need at that time.

    Amazon Search Drone

    Amazon Drone
    Amazon Drone

    Amazon has designed a special drone that can help search a child. This drone is voice-operated and acts as an aerial voice assistant. There are a series of special commands which help you to search for somebody. Apart from that, this has many other utilities as well. It can also be used by traffic police for recording details of any car.

    Google Restaurant bill splitting software

    Google Restaurant Bill Splitting
    Google Restaurant Bill Splitting

    It is a shared experience that when you go to a restaurant, every other friend has an excuse for not paying the money. At the end of the day, you end up paying the bill thinking that the rest of them will pay the money back. But sometimes they forget to pay you. So Google has come up with an innovative restaurant bill splitting software that splits the bill amongst your friends.

    Microsoft Augmented Reality Item finder

    Microsoft AR Item Finder
    Microsoft AR Item Finder

    Microsoft has devised an Augmented Reality item finder that can help you find any missing item. This device keeps a track of the things which you are using. If you have forgotten some item which you were using then this device will help you find it back. They use the Microsoft Holo lens in this device and it identifies and records the items you are using. It also somewhat tracks its movement. Next, you lost something, it will tell you where you put that thing last and will take you to this place.

    Apple Spiral Glass Staircases

    Apple Spiral Glass Staircase
    Apple Spiral Glass Staircase

    Apple has designed and patented a glass staircase that can be used in any restaurant and hotel. This is a very common architecture structure but Apple has its own modifications in it. They patented their spiral form of the glass staircase in 2013. This was a more improved version of the previous patent. It was first put up in their Shanghai store.

    Amazon Beehive like Tower

    Amazon Beehive Tower
    Amazon Beehive Tower

    Amazon has patented a beehive-like Tower that can store and dispatch in a proper way. This is a very smart tower that can store items, sort strategically, and ship it. There are also drones that take the product and deliver them to their required destination.

    Google Comic Patent for Social Media

    Google has come up with comic-based social status sharing. In the olden days, we were sharing photos and videos of our present day. With the Google comic strip, we can share a cartoon that would tell about our current status. In this, the software would suggest an animation character that would be similar to the status you want to share. Now the user can also alter the comic and share it accordingly. Google patented this product in the year 2013.

    Conclusion

    These were some of the crazy patents done by companies. Hope you enjoyed reading through these unconventional inventions. As you must have also noticed that every innovation is very simple but the impact is huge. Now if you are also ideating something, you can definitely improve on it by taking ideas from here. Hope you are happy with the information you got from the article.

    FAQ

    Which company has filed the most patents?

    Sony, Qualcomm, Amazon and BOE Technology are some of the companies that have filed the most patents in 2020.

    What is the most valuable patent of all time?

    The patent for the telephone was the most valuable patent of all time.

    Why are there so many weird tech patents?

    Companies file for patents to keep your competitors from developing something more than a way to make sure that companies can develop the particular product.

  • Apple vs. Samsung: A Case Study on the Biggest Tech Rivalry

    Humans are amazing animals, I mean we are smart and can do almost anything. Be it flying, cooking, innovating, and even revolutionizing the whole world with unbelievable technology. Think about this, the first computer was built in 1822, by a smart human called Charles Babbage. It used to have vacuum tubes and large compartments for storage. We have grown from that time at a rapid scale and efficiency, we have seen multifold growth in technology.

    So much so, that the computer that once occupied a whole room by itself, now sits in your hand. Moreover, it just sits on our palms for a long time now as our screen times jump.

    The smartphone industry has grown and has become one of the biggest industries in the world. Right now, there is a smartphone user base in the billions. This growth has led to the establishment of smartphone giants. Behemoth organizations like Apple and Samsung.

    We all have that friend who is an ardent fan of apple, and we all have got a friend too who is always in love with Samsung. This takes us back to the smartphone war that has continued since time immemorial. The android vs apple war. This disparity in demographics is a good indicator of the product market. The user market is much skewed in different directions.

    This article is the dissection of the silent raging war between Apple and Samsung. Read on to discover stories and not many known facts about the tech hulks.

    Apple
    Apple Product Line
    Samsung
    The Rivalry Inception of Samsung and Apple
    How Samsung and Apple Turned From Friends to Foe
    The Billion Dollar Samsung Apple Lawsuit
    The Court Rule and Afterwards
    FAQ

    Apple

    It’s not a necessity to introduce Apple. The reason is that it is already a brand, a valuable brand which has managed to make a place in the hearts of people all around the world. That also explains why the company has no ‘about us’ section on its website.

    Apple is the brainchild of Steve Jobs. It is an American multinational company specializing in consumer products in the tech line. The company is the biggest technology company with its magnanimous revenues and the most valuable company in the world. That too started from a garage and managed to become the most recognizable company in the world. It has been revolutionizing personal tech for decades.

    Apple Product Line

    Apple 1 was the first computer handmade by Steve Wozniak (Apple co-founder) under the name Apple in 1976. It was a computer encased in a wooden block. Then followed by Apple 2 which was more successful than the predecessor. After the success, they faced good losses in the fall of Apple 3. It faced overheating issues.

    After seeing such failure they started to work on innovating something new. To come out of this deep pit, Something that will hopefully revolutionize personal computing.

    They began to work on the Macintosh. It was their first computer that supported GUI or Graphic user interface, which allows the user to communicate with the computer in graphical mode. Launched the Macintosh in 1980 and this began the winning strike for apple.

    Steve Jobs with John Sculley
    Steve Jobs with John Sculley

    It was in 1983 when Steve Jobs famously asked Pepsi CEO John Sculley to be Apple’s next CEO or if he wanted to “sell sugared water for the rest of his life or change the world? ” The relationship went bad later.

    To remove him, Steve initiated a move that backfired and ended up removing himself from the board. The company saw good growth under the leadership of Sculley until he was removed because of some failed products.

    Later Apple bought ‘Next’ which was founded by Steve Jobs bringing him back as an advisor. He immediately trimmed most of the product density in Apple and made the company as slim as possible and launched new sleek products.

    Steve Jobs with the First iPhone
    Steve Jobs with the First iPhone

    He worked secretly on the first iPhone and launched it in 2007. It was an instant hit. Since then, iPhones have been the most popular phones in the world. A major part of Apple’s revenue comes from them.

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    Samsung

    The Samsung that we know today, wasn’t this when it started. It has gone through enormous shifts. Surprisingly, the company was not even in the technology business at its inception in 1938. It was a small company dealing in fried fish and noodles. In the 60s it entered the smartphone segment and today is the largest manufacturer of smartphones, televisions, and memory chips in the world.

    In 1938, Lee Byung-Chul dropped out of college and founded a small business he named Samsung Trading Co. The initial corporate logo had three stars and was based on a graphical representation of the Korean Hanja word Samsung. It operated with the same Japanese culture as every corporate body, the employees did as they were told.

    Soon with a good culture and with government assistance it entered domains like sugar refining, media, textiles, and insurance and became a success. So at this time, it was in good economic condition.

    After the succession of third heir Kun-hee, the company saw an opportunity in technology and he invested heavily in semiconductor technologies and transformed Samsung from a manufacturer into a global technology powerhouse.

    After Kun’s death, his easy-going son succeeded to the throne and began investing more in smartphones and more in tech. Later the company saw the most profits from smartphone sales. The most famous Samsung phones are Galaxy, after the first launch in 2009. During the third quarter of 2011, Samsung surged past Apple to the number one spot among phone manufacturers, based on shipments.

    Samsung, as it saw handsome revenues in the smartphones segment, mocked Apple in many ways. You can still see those commercials on YouTube. So did Apple. They released commercials that defame other pioneer brands openly. This makes the rivalry public and leads to polarisation in the market. Let us discuss it in further detail.

    The Rivalry Inception of Samsung and Apple

    As the smartphone market and the hype around this continues to grow, smartphone leaders fight for greater dominance in this segment of the product. Behemoth organizations Samsung and Apple are the pioneers in this segment and one of the most famous rivals in the world. They not only fight for a greater market share but the main rivalry is a little off topic, it is a long legal battle into dark plagiarism.

    Samsung not only competes with Apple in the notebook, tablets, and smartphones market, It also supplies Apple with crucial items for iPhones like OLED display and flash drive memory chip for storage. The Samsung we know today has not been constant as we consider its long history.

    In the 80s the company was primarily focused on the semiconductor business. Apple was one of Samsung’s largest buyers, ordering billions of dollars of parts for electronic devices. Its CEO at that time did meet several times with Steve jobs for advice or negotiations. The two companies had friendly relations with each other. Until something happened.

    In 2007 the first iPhone was unveiled to the world. Two years later, in 2009 Samsung came up with a touchscreen device for their market running on Google’s android system. Apple CEO Steve Jobs called Samsung a Copycat. ‘POOF’. Apple filed a lawsuit against Samsung. The rivalry began.

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    How Samsung and Apple Turned From Friends to Foe

    According to Walter Issacson, Steve’s biographer, He wanted to start a thermonuclear war against Android in this case of plagiarism and copying apple’s authenticity. From that event, Samsung dared from being a supplier of technological equipment to a competitor in market share. It went from being an ally to a fierce enemy.

    Apple was extremely infuriated with this and dragged the matter into court, showcasing that the company is super sensitive about this issue. It filed a lawsuit against Samsung in serious violations of patents and trademarks of Apple’s property rights.

    However, the court case wasn’t the first guard of Apple against Samsung. Both the companies Apple and Samsung had a long history of cooperation, so Apple first thought of talking the matter out rather than taking the case to court.

    Apple proposed a licensing deal for Samsung for the patents and trademarks. The document stated that Samsung will pay 30$ on selling every smartphone and 40$ on every tablet.

    Samsung ofcourse declined the offer, stating that the company hasn’t done anything wrong and is not involved in copying Apple or violating any of the trademarks mentioned in the lawsuit. Not only this, Samsung reversed the licensing agreement onto Apple stating that they are the ones who are copying. This began the row of court cases by these tech hulks against each other.

    The lawsuit filed by Apple was specific about the number of patents and the type of patents Samsung violated, let us discuss a little about the violations Apple mentioned.

    The Billion Dollar Samsung Apple Lawsuit

    The first lawsuit demanded 2.5 billion dollars in damages from Samsung. So we can assume it wasn’t a normal lawsuit. Apple was very serious about their smartphone launch and now with this case too. Samsung however seemed like it was ignoring Apple’s claims of plagiarism and trying to put the burden on Apple themselves.

    Trade Dress

    It is a visual form of patent, that deals with the visual and overall look of a product. Sometimes companies copy some famous brand’s product look and hope to generate sales. As people tend no not to look about details of a product, rather they just pick up based on the appearance of something. It instills confusion in consumers. Samsung Galaxy phone was the first touchscreen phone in the Samsung product line and it looked mostly the same as the newly launched iPhone.

    Trademark Infringement

    Apple Samsung Design Similarity
    Apple Samsung Design Similarity

    While Samsung could argue on the physical appearance being similar with iPhone but another thing the lawsuit included was trademark infringement. The icons on the iPhone were strikingly similar to those in Samsung’s phone. This turns the eyebrows up for Samsung. As there can be thousands of ways of designing icons and GUI effects, Samsung chose in most cases icons similar to that of the iPhone.

    Other than these the lawsuit also concluded the methods of copying of the home screen, the design of the front button, and the outlook of the app’s menu. All these were some specific irks for Samsung.

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    The Court Rule and Afterwards

    The case began in 2011 and went on to go worldwide. By July 2012, the two companies were still tangled in more than 50 lawsuits around the globe, with billions of dollars in damages claimed between them.

    Hearing both sides, the law court ruled in the favour of Apple. The basis was their legitimate concerns about their product being copied in the open market. Samsung paid $1 billion in compensation to the iPhone designer.

    “I am talking to you on a phone right now that Apple just copied,” said Brian Wallace, Samsung’s former vice president for strategic marketing. “It’s a giant phone that Steve Jobs made fun of. Who was right? Samsung was right.”

    After this and all the cases in between this first court case, Samsung didn’t stay shut. It widely talked against Apple and filed lawsuits claiming infringements of their company policies and patents. These behemoths fought each other like wild animals. Suffering millions on each side, Tore each other apart in claims.

    Conclusion

    Apple claimed that Samsung had copied the iPhone, leading to a long-running series of lawsuits that were only finally resolved in 2018, with Apple being awarded US$539 million. Issues between the two companies continue. They are now perhaps best described as ‘frenemies’.

    While tech hulks like these two fight for global dominance and the crown of the most innovative technology pioneer, it is sure that smartphones are a hot topic. It seems like everyone wants the latest phone to set a trend. From the latest Samsung foldable phone to the iPhones sold as a jewel. This market kind of seems like a fashion innovation.

    Apple and Samsung will most probably rule until someone innovates in between. Whatever it will be, humans are fascinated and the future is exciting.

    FAQ

    Who won the Samsung Apple lawsuit?

    Apple won the patent dispute against Samsung and was awarded $1.049 billion in damages for 6 of the 7 patents brought to bear.

    Why did Apple sue Samsung?

    Apple initially sued Samsung on grounds of patent infringement.

    Who launched first smartphone Apple or Samsung?

    Apple iPhone was launched in 2007 and two years later, in 2009, Samsung released their first Galaxy phone on the same date.

  • The Curious case of Epic VS Google lawsuit – Everything you need to know

    On 20th August 2021, Epic Games finally revealed details about its antitrust lawsuit against Google. The newly released court filings contained the nature of the allegations and the evidence to back them up. Epic filed a case not only against Google but Apple too for the same reasons.

    The case against Apple finished its trails stages and are waiting to get a verdict from the federal judge, while the case against Google is going at a slow pace. Both Google and Apple had removed Fortnite from their app stores, which is what led to Epic filing a lawsuit against them. Fortnite currently has over 400 million registered players only from those two app stores.

    According to the lawsuit, Epic claims that both Apple and Google are misusing their monopoly power to control or generate more profits. The main problem that Epic has with Google and Apple is over the excessive fees that the app stores of these companies are charging its app developers. So far, Epic has made multiple allegations against both Google and Apple, keep reading to find out what they are.

    Why did Epic file a lawsuit against Google?
    Epic’s Allegations against Google
    Other Allegations against Google
    What is Google’s Response against these Allegations?
    Frequently Asked Questions

    Why did Epic file a lawsuit against Google?

    In July 2018, Epic Games received a partnership deal of over $208 million from Google executives for a period of three years, the gaming company also claimed that Google tried to offer a discounted fee of 25%, instead of its standard 30% cut it usually took from app developers, to give Epic Games an additional revenue share.

    But the gaming company is said to have rejected this “custom offer” and choose to allow Fortnite downloads for android through Epic’s own website through a partnership with Samsung electronics. Another reason Epic Games trying to bypass Google Play Store and Apple app store is that they wanted to help their users in availing better deals and offers for in-game purchases in Fortnite on Epic’s own store.

    After this happened, both Google and Apple removed Epic’s Fortnite gaming app from their app stores which led to Epic filing a lawsuit against Google. Both Google and Apple app stores are known to charge 30% fees for all the in-app purchases for games, which is their main source of revenue, especially for gaming app developers. Epic wants to charges their user’s only a 12% fee, but both the conglomerates have blocked the gaming company from getting its store on their platform.

    Epic also added that the 30% fee is over 10 times more than what payment platforms like PayPal and Stripe offer, which is only 2.9%. The Gaming Company is said to be expecting relief from Google and Apple monopolistic practices and is not looking to gain any monetary relief through this lawsuit.

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    Epic’s Allegations against Google

    According to Epic Games, Google has made many attempts to make big smartphone companies like Samsung and One plus not preinstall the Epic Games store. The lawsuit says that Google apparently created Project Hug in order to give benefits or deals to gaming companies like Activision Blizzard that support Google Cloud and YouTube.

    It also added that Google is offering side deals like YouTube sponsorships and cloud services to companies like Activision Blizzard through Project Hug. The company also claims that Google made attempts to buy shares of Epic Games through a major shareholder Tencent so they can shut down competition from the gaming company. Epic also stated that Google has added many unnecessary extra steps to prevent users from purchasing directly out of Epic.

    The allegation does not end there as Epic also claims that Android is not open-source as it claims and has made deals with Google that prevent smartphone manufacturing companies from offering other app stores without restrictions. Moreover, the company also went on to say that both Google and Apple are working together even though they are competitors.

    Epic’s lawyers added that “These deals allow Google to keep its monopolistic behaviour publicly unchallenged. But Epic is not interested in any side deals that might benefit Epic alone while leaving Google’s anti-competitive restraints intact; instead, Epic is focused on opening up the Android ecosystem for the benefit of all developers and consumers.”

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    Other Allegations against Google

    Over 37 states and districts of the USA had filed a separate antitrust lawsuit against Google Play Store claiming that Google Play Store exercises a monopoly over application distribution. The attorney generals from these states claimed that the platform was cutting down the profits of app developers and taking a huge commission on the in-app sales.

    This lawsuit also added that Google was using illicit measures in order to maintain its monopoly over app developers. Because of this, Google Play Store for the first time in 13 years disclosed its revenue on 30th August 2021.

    According to the Google Play store, the total revenue of the platform was over $11.2 billion in 2019. This amount is said to include the price of the app, in-app purchases and the revenue generated through advertisements on the Play Store app.

    Worldwide gross app revenue of Google Play
    Worldwide gross app revenue of Google Play

    What is Google’s Response against these Allegations?

    Google has already come out and called these allegations baseless and said that it is mischaracterized their business conversations. Google spokespersons also added that Android does provide more choices in smartphones for both app developers and its consumers. Google has not come out with their official statement yet, while Epic’s year-old lawsuit against the company is likely to be a threat to its app store.

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    Frequently Asked Questions

    What is the main reason behind the Epic lawsuit against Apple and Google?

    The main reason Epic has filed a lawsuit with Google and Apple is over the excessive fees that the app stores of these companies are charging its app developers.

    What is Epic Games?

    Epic Games, Inc. is an American video game and software developer and publisher with its headquarters based in Cary, North Carolina.

    Who is the founder of Epic Games?

    Tim Sweeney and Mark Rein founded Epic Games on 15 January 1991.

  • Apple allows Developers to accepts payment outside iOS App – Explained

    On 26th August, Apple Inc. the leading American corporation announced that it will allow iPhone or iOS app developers to use alternative payment options to the App store. The new advertising policy will help the developers to promote alternative pricing, excluding the apple cut.

    However, the catch to this is that the app makers are not allowed to buy or add subscribe button that will lead to a webpage to complete the transaction. This is why app manufactures can promote alternative pricing plans and share other payment information only on their website or by sending their users an email.

    According to Apple’s statement in the press release, the users of the apps must give their consent to the communications and must also have the right to opt-out. The tech giant has also expanded from lesser than 100 price options to over 500 different price options for subscriptions, in-app purchases and paid apps.

    The reason behind the new policy
    How can iOS users avail other payment options?
    Apple’s statement on the new policy
    Other concessions made by Apple
    Frequently Asked Questions

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    The reason behind the new policy

    For many years, Apple has been surrounded by controversies about its practices and treatment of developers on the App Store. Apple has made this change because many small app developers were filing a lawsuit against the company. This move is said to be the biggest and the most effective change the company has made in response to the accusations made by small app developers saying Apple uses monopolistic tactics on its App Store.

    The company has finally decided to include new concessions and a new fund that will help small developers in America instead of settling the lawsuits. Up until now the iOS developers had to pay a share of their total revenue that was generated on the Apple app store, which was called the Apple Tax. Earlier Apple had said that it will try to resolve a class-action suit from the American app developers.

    How can iOS users avail other payment options?

    Since the App developers are not allowed to advertise payment methods within the apps themselves and can advertise other payment options only through email or their website, the users of the apps can sign up for alternate payment options on the app’s website. Besides payment options, Apple will also allow App developers to make over 500 alternative pricing options for subscriptions, in-app purchases and paid apps, among others.

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    Apple’s statement on the new policy

    According to the statement by Phil Schiller who oversees the App Store said that, “From the beginning, the App Store has been an economic miracle; it is the safest and most trusted place for users to get apps, and an incredible business opportunity for developers to innovate, thrive, and grow.” He also added that, “We would like to thank the developers who worked with us to reach these agreements in support of the goals of the App Store and to the benefit of all of our users.”

    Other concessions made by Apple

    Apple will also continue to take its revenue cut but will allow a reduced commission to app developers that earn lesser than $1 million through the app store between June 2015 and April 2021. This is known to account for over 99% of the Apple app developers. This business can pay a reduced commission for the next three years as a part of Apple’s App Store Small Business Program.

    Apple will also be publishing an annual App Store transparency report that will include important information and statistics about the app review process. It will also contain significant data such as the number of apps rejected and the reason behind it, number of customers, data based on search queries and results written in detail.

    During the difficult times of the Covid 19 pandemic, the tech giant had pledged its support to small businesses by offering over $100 million to the app developers. Over the years Apple has made many concessions in order to keep boundaries such as not allowing third-party apps. There was also no mention of the third-party app stores or page loading of apps in the press conference.

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    Frequently Asked Questions

    What is the new apple policy for app developers?

    Apple is allowing its app developers to advertise external payment methods through their website or email.

    What is Apple Tax?

    Apple tax is the share of the total revenue generated on the app store that is paid by iOS developers to Apple.

    What are the other concessions Apple toward the app developers?

    During the difficult times of the Covid 19 pandemic, the tech giant had pledged its support to small businesses by offering over $100 million to the app developers.

  • Apple’s Unusual Social media strategy | Why Apple does not post on social media

    Ever wondered why Apple isn’t active on social media platforms? Obviously, it’s surprising and at the same time, a little strange that an enormous tech company like Apple does not have a huge social media presence. Apple has always been pretty strategic and surprising with its marketing strategies. And especially when it comes to social media,  Apple follows entirely different social media marketing strategies to reach its customers.

    In the era where every brand is competing on this digital platform and opting for various strategies, Apple functions entirely differently.

    Other prominent brands work on creating engaging content to reach out the most customers and following the trends to achieve an effective social media presence and let the customers know about their latest along with upcoming products.

    When we combine Facebook and Twitter, Apple has around 12,921,598 followers, who have never seen Apple posting anything. In this article, we will be discussing WHY? That is why a brand like Apple does not have any social media presence. Let’s begin.

    Apple does not require any extra exposure
    Apple’s Strategic Planning
    Reasons Why Apple doesn’t Promote on social media
    Apple’s social media agency
    FAQ

    Apple does not require any extra exposure

    When it comes to exposure of a company into the global marketplace, Apple has a well-established position. Apple provides its own application for listening to music on AppleMusic, any help of guidelines on AppleSuppprt.

    Generally, brands use social media to enhance their company’s exposure and awareness on a global scale. But as we know, Apple doesn’t need that. The company is well established and widely famous around the globe. Every individual across the globe knows the image and standard of Apple. And that’s what this brand believes in.

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    Apple’s Strategic Planning

    Apple goes with a very solid strategic planning with the social media platforms. The biggest flex for it not using social media is, no hate comments and trolls from any users. And if a user did tweet something related to Apple, only their followers will be able to see it.

    Apple doesn’t work on anyone’s suggestion like it’s the latest update of restrictions on batteries inside the iPhone; if Apple had published this on any of its social media you can’t even imagine how much hate would have come to the company.

    When any such thing happens to other brands, people know they’d get a response on its improvement. But since it’s Apple, people were already prepared that they ain’t getting any response.

    However, in the past, Apple has posted a few things on its social media like Twitter and Facebook which you must have seen. This is for general promotion of their products.

    Apple posts things occasionally, on festivals or holidays only. They encourage people to give Apple products to their beloved on holidays as a gift and push them out in various forms. Recently, the tech company is pushing more towards such promotions and marketing.

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    Reasons Why Apple doesn’t Promote on social media

    In today’s era, when everything is done through social media platforms, Apple doesn’t go with this. Here are few reasons why:

    Holds the best customer loyalty engagement index

    Brands across the globe use social media for enhancing their marketing presence, customer engagements, and building community. Moreover, through some media, they offer great customer service for clients and sales.

    But when it comes to Apple, the tech brand already has the highest customer loyalty engagement index with its computers, smartphones, tablets, and Laptops. That’s why Apple doesn’t need to have a more social media presence.

    Social media buzz

    Apple works on increasing the social media buzz among its fans for the latest and upcoming Apple products on various social media platforms. Its marketing strategy is based on organizing conferences and events to promote the release of its new products and the PR team manages the rest.

    And that’s why the company creates social media buzz through its fans, influencers on social media platforms as well as public relations.

    Most Valuable tech brand

    Apple is stated as the most valuable tech brand in 2015 by Millward Brown, who estimated its value as worth $246,992 billion. With such immense popularity and success, does Apple require to find customers through social media? No, with its popularity, customers get attracted to themselves.

    Apple has put great effort and planning into creating its social media strategy. It works precisely with the right strategy. And that’s how the company remains on top even without active social media.

    Great Customers Service

    For any company, formulating a good product isn’t enough. Along with the quality, customers should also get the best services in hand. And Apple knows this very clearly. Apple provides the best customer service with its great quality products.

    Social media marketing is partly based on improving the customer’s services and as Apple already offers them through great customer engagement, it doesn’t require a social media presence.

    Apple’s social media agency

    With such immense success, does Apple have any social media agency? Maybe, maybe not! The answer is uncertain but, when we look at the estimated data and Apple’s success, we can conclude that the company has an almost non-existential social media presence.

    Apple may have someone from their company for managing social media, but they sure don’t trust outsiders with confidential and sensitive information regarding the company or any of its products.

    However, the subsidiaries of Apple may hire social media agencies for managing their social media presence and promoting their accounts.

    Conclusion

    Managing social media the way Apple does, requires absolute boldness and global domination. Social media has taken over every other brand across the globe, but Apple doesn’t give it the power to increase its global presence.

    For a long time now, Apple has been working towards establishing a strong market position. Apple is moving with a very strong strategic marketing planning. And their plans are worth considering! Its distinct form of social media helps the brand to safeguard itself from various social media pitfalls. And who knows, in the upcoming years these strategies grow even more differently.

    FAQ

    How does Apple promotes its brands?

    Apple promotes its products through commercials and print ads.

    What is Apple’s Social media strategy?

    Apple follows different social media strategy than other brands, it avoids promoting its products on social media.

  • Cannibalization- Why Do Brands Cannibalize Their Existing Products (With Examples)

    Every Business has faced this situation, where there’s depletion in the company’s sales turnover as a new product has been introduced, repercussions affecting the sale of old products in the similar product line.

    In other simple words, generally, Cannibalization refers to eating one species, where the devourer belongs to the same species. Just like that, in the business field, the instigation of modern products is coupling the demand and supply of former products.

    Obviously, people purchase the new launch and totally overlook the old product considering it a banal version of a similar product line, moreover this is prevalent in business.

    For instance, Apple constantly releases a series of iOS to its customers, when the company introduced iPhone 12 Pro, people were enthralled to acquire it and ultimately shut one’s eyes to its previous version-iPhone 12. Thus; Cannibalization engenders no vicissitudes in the company’s sales turnover regarding existing products but gradually accelerates sales growth for the new product.

    What is Cannibalization?
    Effects of Cannibalization
    Why is there a need for Cannibalization in Brands? How they overcome Cannibalization?
    Five examples to state that Cannibalization works for existing products:
    FAQ

    What is Cannibalization?

    Numerous corporations practice Cannibalism in Brands, by discounting existing products to compete with their recent products in the market. As a result, this will bring an augment profit on both existing and new products of the company. Besides, Cannibalization is nothing but a competition between exciting and fresh products of the same brand within the company.

    Effects of Cannibalization

    Just like Newton’s third law: for every action, there is always an equal and opposite reaction. So, when the incorporation did anything, then it would definitely influence the incorporation in terms of sales or production.

    If the company inaugurates a fresh product, say McDonald’s comes up with BTS meals, no wonder the BTS armies are everywhere and BTS meal is hyping up in recent times, albeit the existing food products like Big Mac or McMuffin are receiving derivative fond as customers prefer BTS meal to any other foods in McDonald.

    Therefore; no one holds any reprehensible for the loss of the company’s market share, but itself the company by inaugurating new products as one of the newest versions of its old products.

    Why is there a need for Cannibalization in Brands? How they overcome Cannibalization?

    Cannibalization plays a crucial part in brands; where existing products are overlooked because of the newest product introduction. This will accelerate the demand for new products and decrease the sales of former products of its similar product line.

    Businesses cannibalise their existing or outdated products by employing two ways to meet the same demand of their new product:

    Discount

    Company plans to touts existing products due to cannibalization, by providing discounts on such products in order to compete with the same demand for fresh products.

    For instance; Samsung has launched its new version Samsung Galaxy F22 in July 2021, which overruled its preceding product Samsung Galaxy F12 which came to the market in April 2021.

    What is the company planning to do, provided the former Samsung Galaxy F12 sales slump due to the demand for Samsung Galaxy F22 inflates?.

    Factually, it is apparently evident that people would buy stuff when it is provided at a discount rate. So, the company vents former products at a discount price, where people fall for Samsung Galaxy F12 rather than paying a higher price for its newer version.

    E-commerce

    This pandemic became a beneficiary to e-commerce, where everything is supplied through Amazon, Flipkart or Myntra etc. E-commerce is the best way to captivate customers by generating many offers such as festival offers, Today’s Deals or deal of the day etc. For instance, Amazon recently applied for 26th-27th July Amazon prime Day India by selling products at low prices.

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    Five examples to state that Cannibalization works for existing products

    Cannibalization for existing products can be seen in every company when a new product is launched ranging from low-cost products like school supplies to high-end products like vehicles. The cannibalization of existing products can be proved through these examples.

    iPhones

    Apple introduced iPhones which cannibalized iPods
    Apple introduced iPhones which cannibalized iPods

    Steve Jobs, the founder of Apple in his biography has quoted saying that ”If you don’t cannibalize yourself, someone else will”. And likewise, Apple itself cannibalizes its products.

    The iPhone first model was launched in June 2007. During this period Apple was coveted for its iPods and sales were at a high rate but Apple came out with iPhones that practically had the music feature along with phone services with internet connectivity and media support.

    This led to consumers straying towards iPhones as they were a better substitute for iPods. This product like in the case of iPhones is an example of Self Cannibalization.

    Coke-Zero

    Coke Zero Cannibalized Coke
    Coke Zero Cannibalized Coke

    Coca-Cola, famous for its product Coke and Diet Coke, chipped away at its sales by introducing Coke-Zero targeting the male population that worried about their sugar intake in 2006 in the UK while compensating their total revenue.

    Coca-Cola has also cannibalized itself by introducing Minute Maid, Fanta, etc. and removing coke and its variants as the essential face of the company.

    P&G’s Tide Detergent

    Tide Detergent was introduced to cannibalize P&G's Ivory Soap
    Tide Detergent was introduced to cannibalize P&G’s Ivory Soap

    Procter & Gamble was mainly known as a manufacturer of soap and was known for its Ivory Soap which had drawbacks of its own like dirt wasn’t removed when used with hard water.

    So even with risking cannibalization of their Ivory Soap, the company went ahead and introduced Tide Detergent in 1946 which was the first synthetic detergent that could deep-clean clothing as P&G didn’t want to be cannibalized out of the soap producer industry.

    Maruti Suzuki Alto

    Maruti launched Alto which cannibalized Maruti 800
    Maruti launched Alto which cannibalized Maruti 800

    Maruti Suzuki Alto manufactured by Maruti Suzuki was introduced in 2000. It was the Indian built version of the fifth-generation Suzuki Alto. In 2006, it was India’s largest selling car and by 2008 it had crossed 1 million in terms of production. But this increase in sales was only achieved by eating away the sales of the famous Maruti Suzuki 800. This was done with the help of price cuts and an ad campaign that lured many.

    WeChat

    WeChat was introduced to cannibalize QQ
    WeChat was introduced to cannibalize QQ

    China’s Tencent famously known as the world’s largest gaming company and the most-used internet portal used QQ an online instant message service during the period when desktop computers were the hype.

    QQ failed to meet the standards with the development of smartphones and electronic devices. Therefore Tencent ordered a group of engineers to develop a messaging platform that would cannibalize QQ. Thus, WeChat was developed and released in January 2011.

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    Conclusion

    When human beings, in general, see something better, they essentially want it and feel inadequate with the thing they already possess and an urge to be updated with the upgraded version begins to fester. This is exactly what leads to the cannibalization of products.

    The overlooking of existing products for a new one. If this phenomenon doesn’t work, there wouldn’t be customers for a newly launched product be it smartphones or vehicles.

    Also known as corporate cannibalization of market cannibalization, this phenomenon is also the doom for a company as this nips away the sale of the previously introduced product. Thus proving this phenomenon to be double-edged.

    FAQ

    What is the example of brand cannibalization?

    Coke Zero was introduced by Coca-Cola which chipped away the sales of Coke is one of the famous example of brand cannibalization.

    What is Cannibalization?

    Cannibalization is nothing but a competition between exciting and fresh products of the same brand within the company.

    Why do brands cannibalize their existing products?

    Brands usually cannibalize their existing products to accelerate the demand for new products and decrease the sales of former products of its similar product line.

  • Why is Facebook launching its own Smartwatch? (Even after the Failure of its smartphone)

    Facebook has recently announced that it would launch its smartwatch during the year 2022. They have also planned to launch the further versions of the watch. However, this is not the first time the company is entering into the hardware technology sector. Let’s look at the latest news about the smartwatch, its features and also look at one of the reasons for the failure of their smartphone.

    Facebook Smartwatch – Latest News
    Features of the Facebook Smartwatch
    Why is Faceboook Launching its Smartwatch?
    Previous products by Facebook
    Reason Why Facebook’s Smartphone failed
    FAQ

    Facebook Smartwatch – Latest News

    Facebook has conveyed that they would release a smartwatch under their brand during the 2022 summer. They have also conveyed that they would release the second and third generations of the watch in the coming years. The first smartwatch of Facebook is expected to be priced at around USD 400 (around INR 29,000) which could have certain changes in the coming years.

    Features of the Facebook Smartwatch

    The watch is expected to be released in three different colour variants namely black, white and gold. The watch will not only have the messaging features but also has a heart rate monitor and two cameras. It is said that the cameras will be able to separate from the wrist in order to take videos and share them on the social media.

    The smartwatch is said to have two cameras, where the front camera can be extensively used for video calling services and the rear camera can be used for video recordings to share it on the social media. The rear camera will have a 1080p auto focus camera.

    One of the most exciting features of this watch is that it can be used without an internet connection and users also have a feature to connect to services of hardware of health and fitness companies in addition to the heart rate monitors of the smartwatch.

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    Why is Faceboook Launching its Smartwatch?

    The main reason for releasing the Smartwatch is to try and replace the smartphones. The smartwatch owners are considered to use the smartwatch for the activities that are done through the usage of Smartphones.

    Mark Zuckerberg also aims to create more consumer and hardware products in order to find a way and compete against the tech giants Apple and Google

    Previous Hardware products by Facebook

    Facebook has a set of hardware products already in the market which include a portal and also a video calling device with a voice assistant which is similar to Alexa or Google’s device. The company had also launched 3 new portals in the year 2019 and currently has 4 hardware products in the market. These products are available in the United States.

    Facebook had also ventured into the smartphone segment in the past with the launch of the brand HTC back in 2013. But the venture had later failed and did not end being successful.

    Reason Why Facebook’s Smartphone failed

    Facebook's First Smartphone - HTC First
    Facebook’s First Smartphone – HTC First

    The smartphone brand of Facebook that is HTC was a global brand and was considered to be one of the coolest smartphones back in the times of its launch. The company’s smartphone brand had lasted only for about half a year and due to the poor sales, they had to slash the price of the phone.

    Even after cutting down the price of the phone, the smartphone sales were really less and sold only about 15,000 phones. Some have estimated that the reason for the failure of the smartphone segment of Facebook was as users did not find a need for such a smartphone at that time and the features of the phone were already present on the mobile applications that were available on the iOS devices and the cheaper Android devices.

    It was found that consumers were not dying to buy Facebook’s phone and there is a difference between the having a phone in the market and having a phone which consumers would choose to buy. One of the major reasons Facebook says they failed was due to the high pricing and poor user interface.

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    Conclusion

    The hardware segment is not an area where Facebook has been successful so far. Majority of the Facebook’s revenue comes through advertising and with the introduction of the Smartphone, Facebook will be venturing into an entirely new segment. However, the company has not yet decided on the name for its Smartwatch segment.

    FAQ

    Did Facebook make a phone?

    Yes, Facebook launched a phone with collaboration with HTC but it was a flop back in 2013. The company created an Android skin for the phone and dubbed it Facebook Home.

    What will be the cost of the Facebook Smartwatch?

    The watch might retail for around $400 (Rs 29,000) and will have three colour options to choose from (white, black and gold).

    When will the Facebook Smartwatch launch?

    The watch is yet to enter mass production but should be available in the summer of 2022.

  • What is Apple’s WWDC and Everything an Apple fan should know about it

    Apple had kicked off its WWDC 2021 on 8 June 2021 announcing all the new projects and updated that are going to be released on the Apple devices. Some of the announcements included about iOS 15, Face Time updates, Focus mode, Live Text, Apple Wallet, Apple Maps, AirPods Updates, iPadOS, Security updates, Health updates, watchOS, macOS, and also updated about Siri going to be used on the third party devices.

    Almost all the new updates and features have been covered in the WWDC 2021. In this article let’s look at what exactly is WWDC that is hosted by Apple and how one can participate in it.

    What is WWDC?
    The WWDC Event contents
    Order of the WWDC Event
    How was WWDC 2021 held?
    FAQ

    What is WWDC?

    WWDC is nothing but a conference that is hosted by Apple and WWDC stands for Worldwide Developers Conference. This Information technology based conference is held by Apple on an annual basis. The first WWDC was held in 1983 where Apple basic was introduced.

    From 1987 to 2002 WWDC was held during the month of May, during 2003, 2005 and 2007 the WWDC was held during the month of June, in the year 2004 it was held during the late of June or the beginning of July and in the year 2006 it was held during the month of August.

    The WWDC Event contents

    The event is hosted in order to show the new features or updates on the macOS, iOS, iPadOS, tvOS and watchOS families as well as other software updates of Apple. In general, the conference concentrates on technology and software that is related to the Apple family or their Operating System.

    Until the year 2002, Apple never used to conference for launching its new software and technology later on they started the conference as a launchpad for new products.

    The conference will contain a keynote address, special get togethers, presentation sessions, events and one to one lab consultations.

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    Order of the WWDC Event

    The event begin with a keynote address from Tim Cook. Earlier it was started off with Steve Jobs and it was often called by the media as Steve Note. The first day will cover the announcements of the new products of Apple and it would be attended by the conference attendees and the media. The new products or the hardware announced by Apple will mostly be exhibited in the conference hall.

    The keynote address will be continued by announcing the software changes, updates and the new features that are launched by Apple. The company also announces the Apple Design Awards on the first day of the conference.

    The detailed sessions of the software updates and features will be carried on during the later days of the event. Most of the presentations and sessions will be conducted by the Apple employees which will be recorded and interested people will be able to view them on the Apple Developer Website that is available on the iOS and the tvOS platforms of the conference.

    There are lunchtime sessions which will be delivered by the guest speakers at the conference and it will be mostly the experts from the field of technology and science. These sessions however will not be recorded. Earlier there were question and answer sessions and also a session where the attendees could interact with the Apple employees.

    The labs will have Apple engineers where one can have a one-to-one consultation with the developers and also there will be the availability of consultation sessions with experts in the user interface design.

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    How was WWDC 2021 held?

    The most recent WWDC i.e., 2021 WWDC was held online due to the ongoing Coronavirus Pandemic. Generally, the offline conference would be held in the San Jose convention center, California.

    The WWDC 2021 was a free session for all developers. All the developers from worldwide could attend the conference and also get access to the future versions of iPadOS, iOS, macOS, tvOS and watchOS. The developers also could engage with Apple engineers through engineering sessions, one to one lab appointments and also the Apple Developer Forums which were revamped and improved ahead of WWDC 2021.

    The tickets were given through an online lottery and the students and the members of STEM organizations were able to avail scholarships. Only the attendees above the age of 13 were allowed and they were also a member of the Apple Developer Programme.

    Apple WWDC 2018
    Apple WWDC 2018 

    The WWDC had a strength of 2000 to 4200 members until the year 2007 and during the year 2007, Steve Jobs had announced that the WWDC had around 5000 attendees. The WWDC held during the year 2018 had around 6000 participants from around 70+ countries which included 350 scholarship participants.

    Conclusion

    WWDC 2021 hosted by Apple had provided the information and tools that were required to turn the ideas of the worldwide apple developer community and the next generation developer community’s dreams into reality. Apple has around 28 million developers around the globe.

    FAQ

    What is Apple WWDC21?

    The all-online conference that used to take place every spring at Apple Park in California, offers insights into the future of Apple’s operating systems such as iOS, iPadOS, macOS, watchOS, and tvOS.

    Where can I watch WWDC 2021?

    WWDC 2021 was streamed live online from June 7 to 11, entirely virtual for the second year in a row.

    Is the WWDC event free?

    The WWDC event was held online due to ongoing coronavirus pandemic and was free for all developers.