Tag: apple

  • Foxconn Subsidiary to Boost AirPods Production with Major Manufacturing Line Overhaul

    As it ramps up production of Apple AirPods, Foxconn Interconnect Technology (FIT), Hyderabad, a fully owned subsidiary of Taiwanese contract maker Foxconn, plans to increase its workforce and production lines over the course of the next six to eight months, as reported by ET.

    In April, the Kongara Kalan factory started producing AirPods on a commercial basis. As Foxconn expands its business outside of China, it is moving machinery out of its plants in Vietnam.

    In order to meet global demand, FIT plans to modernise five current production lines to create new AirPods models. According to the sources, FIT Hyderabad’s planned capacity will increase from the current projection of over 100,000 AirPods each month to 200,000.

    Apple Growing its Manufacturing Nexus in India

    The growth is consistent with Apple’s expanding domestic manufacturing ecosystem. In the first half of this fiscal year, Apple exported a record $10 billion worth of iPhones from India, up 75% from $5.71 billion in the same period last year, according to an October 8 ET story.

    According to the ET article, the FIT plant presently employs about 2,000 people, and in the next six to eight months, that number is expected to rise to 5,000. A lack of dysprosium, a direct outcome of China’s crackdown on the export of rare earth metals, has impeded the production of Apple’s AirPods at FIT’s Telangana factory, according to an ET story from July.

    When Beijing loosened export restrictions on essential minerals and rare earth metals in August, the bottleneck was lessened. The most recent models are the AirPods Pro 3, which were released in September of this year, and the AirPods 4, which were released in September of last year.

    FIT’s Hyderabad Factory and its Operations

    In addition to components like cables and connectors for many brands, FIT produces wearables like AirPods. The village of Kongara Kalan, located 15 km from the Hyderabad airport, is a part of a broader plan to increase the company’s production capacity and offer goods like true wireless stereo (TWS) earbuds to the Indian local market as well as the US and Europe.

    With the construction of the facility, the business established a new production hub for audio devices in India. A strategic strategy to diversify electronics manufacturing and create a more robust supply chain, particularly in new priority areas, is the investment in the Hyderabad factory.

    In order to serve its worldwide activities, FIT has been investing in new facilities in Vietnam for at least 16 years. Foxconn’s larger plan to diversify its supply chain and lessen its reliance on China includes the growth in Vietnam.

    Quicks Shots

    •FIT
    Hyderabad plans to upgrade five production lines to boost output of AirPods.

    •Monthly
    production set to rise from 100,000 to 200,000 units within six to eight
    months.

    •FIT
    Hyderabad workforce to grow from 2,000 to 5,000 employees to support ramp-up.

    Kongara Kalan plant, operational
    since April, produces AirPods and TWS earbuds for India, US, and Europe.

  • Apple Urges India to Amend Tax Law Hindering its Expansion Plans

    According to reports, Apple is urging the Centre to loosen income tax regulations pertaining to the ownership of “high-end” iPhone equipment that the massive tech company supplies to its contract manufacturers. According to sources who spoke to Reuters, Apple executives have been in discussions with Indian officials in recent months to change the law to exempt the corporation from paying taxes for owning the equipment.

    According to the article, the business is concerned that the taxes will impede its ability to expand in the nation in the future. For example, Foxconn and Tata, Apple’s contract manufacturers in India, have invested billions of dollars to establish facilities there.

    However, the acquisition of these expensive tools for iPhone production accounts for millions of those costs. The report also asserted that contract manufacturers are limited in their ability to provide funds. Changes to the legacy law will make it easier for Apple to grow. India can raise its level of international competitiveness.

    Apple Finds Income Tax Act, 1961 is the Biggest Issue

    The Income Tax Act of 1961, which views foreign ownership of industrial equipment as a “business connection”, is at the heart of the controversy. As a result, Apple’s iPhone profits are allegedly subject to national taxes.

    The article further stated that if Apple changes its “business practices” in the nation without persuading the central government to amend the tax regulations governing foreign ownership of equipment used in India, the corporation may be subject to billions of dollars in additional taxes.

    According to reports, a top Indian official stated that talks were still going on and that it is a “tough call” because Apple’s expanded investments are “equally important. “Investments are needed in India. We must come up with a solution,” the official continued. The government apparently seems wary, though, because any modifications to the income tax regulations may make it less sovereign to tax a foreign corporation.

    Apple on an Expansion Spree in India

    This development coincides with the Cupertino-based titan’s aggressive expansion of its domestic production capability. As part of this, it started manufacturing the most recent iPhone 17 series in India as soon as it was released.

    According to reports earlier this month, Apple exported a record $10 billion worth of iPhones from India between April and September, a 75% increase over the $5.71 billion it exported during the same period last year. As trade tensions between Washington, DC, and Beijing flare, the business intends to move all of its iPhone assembly from the US to India by early next year. The corporation is increasing iPhone manufacture in India at the same time as the export.

    Foxconn’s new Bengaluru facility and Tata Electronics’ Hosur plant both started production in April of this year, bringing the big tech giant’s Indian manufacturing network to five locations. Foxconn has invested INR 15,000 Cr to strengthen its operations in the state and support internal R&D activities, according to a statement made a few days ago by Tamil Nadu’s industries minister, TRB Rajaa.

    Quick
    Shots

    •Apple urges India to amend tax laws
    affecting ownership of high-end iPhone production equipment.

    •Current Income Tax Act, 1961 treats
    foreign-owned industrial equipment as a “business connection,” subjecting
    Apple to national taxes.

    •Apple claims these taxes hinder
    expansion and increase operational costs for contract manufacturers like
    Foxconn and Tata.

    •Talks with Indian officials ongoing,
    but government cautious about modifying tax rules for foreign companies.

  • Apple Shelves Vision Air Project, Shifts Focus to Next-Gen Smart Glasses to Rival Meta

    After dominating the high-end smartphone market, Apple is now attempting to compete with Meta and offer something different. Apple analyst Mark Gurman claims that the corporation is prepared to abandon all of its plans for the Apple Vision Air and instead focus on introducing smart glasses for consumers.

    With their AR/VR capabilities, these glasses will function as a more portable gadget that stands out from the competition. According to early speculations, Apple will release two versions of the device simultaneously: one with and one without a display. Let’s take a quick look at everything that is currently available regarding Apple’s impending smart glasses.

    Apple Smart Glasses to have Two Variants

    There will be two versions of the Apple Smart Glass: one with and one without a display. For seamless operation, the iPhone will be linked with the no-display one. There are rumours that the gadget will come with voice, camera, microphone, and artificial intelligence capabilities.

    With this one, it’s likely that we’ll get to experience Siri on steroids. In addition, the gadget will have health monitoring capabilities, allowing end users to have a highly personalised experience. At debut, the glasses will come in a variety of colours and styles.

    Other Loaded Features of Apple Smart Glasses

    Due to its separate display, the Apple Smart Glasses with a display will provide a superior experience. This one will most likely show us an in-frame or in-lens display that can provide augmented visuals, notifications, and other essential information. In addition, leaks indicate that when the gadget is linked to a Mac, it will support full visionOS and have numerous switch modes.

    Regarding the release schedule, it is anticipated that Apple’s no-display smart glasses will be available in the second half of 2026. In contrast, Apple’s display-integrated smart glasses might be ready by 2027. There is currently little information available on the two. Before an official announcement is made, we may anticipate learning more about the devices in the near future through leaks and rumours.

    Whether Apple can ultimately grasp AI-driven features is the most important question. It is forced to take on that challenge because there is so much at stake. Apple may ultimately opt to produce the Vision Air. However, for the time being, Apple’s choice to concentrate on smart glasses makes sense. The success of Meta’s smart glasses is not the only reason it has helped pave the way. Additionally, Meta has struggled to offer mixed reality headsets at a significantly cheaper cost than Apple’s Vision Pro.

    Quick Shots

    •Apple has reportedly shelved its Vision Air project
    to focus on developing new Smart Glasses.

    •The Smart Glasses will come in two variants — one
    with a display and one without a display.

    •The no-display version will link with the iPhone
    and feature voice, camera, AI, and Siri integration.

    •The display model may support visionOS, augmented
    visuals, and Mac connectivity.

  • Trump Imposes 100% Tariff on Semiconductors to Boost U.S. Chip Manufacturing

    A harsh 100% tariff on imported computer chips and semiconductors was announced by US President Donald Trump on 6 August. This action may result in increased costs for tech-driven goods, including appliances, autos, and electronics. As he and Apple CEO Tim Cook spoke at the Oval Office, Trump declared, “We’ll be putting a tariff of approximately 100% on chips and semiconductors.” “But if you’re building in the United States of America, there’s no charge,” he continued.

    Major Policy Shift from Previous Tariff Exemptions

    Three months after Trump temporarily spared the majority of electronics from high tariffs, the recent tariff hike represents a significant change in policy. While some current levies remained in effect, gadgets such as computers, smartphones, and other equipment were exempt from new tariffs in April.

    Recently, US Customs revised its guidelines to exempt some electronic products from the standard 10% worldwide duty and the 125% levy on Chinese exports.

    U.S. Tech Giants Respond with Domestic Investment

    Companies that have made significant investments in domestic production, such as Apple, Nvidia, and Intel, may profit from the exception, which is part of Trump’s strategy to promote chip manufacture in the US. Almost $1.5 trillion in US investments have been promised by Big Tech since Trump took office again in January.

    Impact on Apple, Nvidia, Intel, and Global Supply Chains

    On August 6, Apple revealed a new $100 billion investment to increase American manufacturing. It is anticipated that the action will assist the business in avoiding possible iPhone tariffs. With this additional commitment, Apple has committed $600 billion in US investment over the next four years.

    The tech giant had earlier this year declared its intention to invest $500 billion and generate 20,000 jobs nationwide. Ahead of the release of a new model next month, the exemption might help Apple sidestep tariff-related pricing pressures on iPhones made in China and India.

    Following the tariff announcement, Apple shares increased 3% in after-hours trading and 5% during normal trade. Nvidia, which has increased its operations in the US and just reached a $1 trillion market value, also saw an increase. Despite recent difficulties, Intel’s stock increased as well. According to the World Semiconductor Trade Statistics, sales of chips increased by almost 20% year over year as of June, indicating that demand for the product is still high worldwide.

    Country-Specific Tariff Changes: India and Vietnam Targeted

    Strict tariffs on nations essential to Apple’s production network are another aspect of Trump’s tariff strategy. India, a significant iPhone manufacturing hub, will be subject to a 50% levy, half of which will be applied to trade imbalances and the other half as payback for India’s imports of Russian energy.

    Vietnam, a country that produces MacBooks, iPads, and Apple Watches, is already subject to a 20% levy. Trump used Apple as an example of compliance, even though precise implementation schedules and exemption requirements are yet unknown.

  • Apple’s Next Big Move: Building Its Own ChatGPT-Style Answer Engine

    Apple is soon to come up with its own AI-powered ‘answer engine,’ sparking curiosity among users. Interestingly, AI never interested Apple; in fact, it downplayed the necessity of a Chatbot for a long time. And irony catches it soon enough; AI has not been that lucky for Apple. The Siri revamp has been delayed for months, and its AI features have faced controversies. Despite its fair share of struggles with AI, Tim Cook is more than willing to push the team toward the finish line. Now the real question looms: will it be a hit or a miss this time? 

    Apple to Roll Out its Own ChatGPT-Style AI Tool

    Some say the move has come to light as Apple’s deal with Google is nearing its end. Well, Siri turns to ChatGPT to handle any complicated queries from its users, but that is about to change. According to the latest report from Bloomberg’s Mark Gurman, Apple is all set to create its own look-alike version of ChatGPT with search features.

    This gen AI app will aid users in several ways. It scans through websites on the subject matter and provides the most relevant information to the user quickly. 

    Additionally, navigating the complex settings, enabling or disabling a function with this technology, becomes much easier. Apple aims to personalize and humanize the entire experience on all its devices. Once the AI becomes operational, it will eventually integrate with other Apple services like Siri, Spotlight Search, and Safari.

    Apple is Talent Hunting for its New AKI Team

    Reportedly, a new team called Answers, Knowledge, and Information, or simply AKI, will lead this AI development. Robby Walker, a senior director, will head the team’s operations. The team is also looking for talented professionals who have a passion and skill in search algorithms and engine development.

    The career site states, “Our work fuels intuitive information experiences across some of Apple’s most iconic products, including Siri, Spotlight, Safari, Messages, Lookup, and more. Join us in shaping the future of how the world connects with information!”

    Conclusion 

    Anything that saves time interests tech enthusiasts. Do you agree? AI-powered Answer Engines are quite a popular topic in the tech world today. ChatGPT, Perplexity, and now Apple. Although it’s only baby steps for Apple, it still appears to be backing its plans in the race. The world is waiting to see the final result, with many users hoping it turns out well. We’ll bring you more updates on the same.


    Apple Supply Chain Expands in Tamil Nadu
    Apple suppliers are investing INR 30,000 Cr in TN as the state rolls out incentives, boosting electronics exports and creating 60,000+ jobs.


  • Apple Supply Chain Expands in Tamil Nadu with INR 30,000 Cr Investment, 60,000 Jobs Expected

    According to T. R. B. Rajaa, Tamil Nadu’s Minister for Industries, Investment Promotion, and Commerce, the state’s excellent infrastructure, talent pool, and governance are luring Apple suppliers and ecosystem companies to engage in component manufacture.

    State Incentives Boost Electronics Manufacturing

    To increase the production of electronic components, the state, which already has a number of suppliers for Apple ecosystem components, launched the Tamil Nadu Electronics Components Manufacturing Scheme in April.

    The government is providing state-level incentives that are equivalent to the advantages of the Union Ministry of Electronics and Information Technology’s Electronics Component Manufacturing Scheme in an effort to draw in more companies. This will provide competitive support for companies establishing operations in the state.

    INR 30,000 Cr Scheme to Generate 60,000 Jobs

    The project intends to generate approximately 60,000 new jobs and draw in investments totalling INR 30,000 crore. In an exclusive interview with Moneycontrol, Rajaa stated that bringing more of the Apple ecosystem to Tamil Nadu was his top aim when he took over in 2023, and he was successful in doing so during the year.

    Now it’s the other way around: as a result of the globalisation of the “Brand Tamil Nadu,” more Apple suppliers are contacting us. He went on to say that his government knew that this state had those kinds of skills. He said that people shouldn’t think of India when they think of Tamil Nadu; they should think of Tamil Nadu separately.

    This state is distinct due to its excellent infrastructure, skill pool, and greatly improved government. One of Apple’s major international suppliers, Foxconn, currently produces iPhones in Tamil Nadu for export to markets throughout the world, mainly the US. An important hub for Apple’s supply chain for manufacturing in India is now Tamil Nadu.

    Major Apple Suppliers Operating in Tamil Nadu

    Along with Foxconn, the state is home to important suppliers, including Jabil, which is establishing a sizable new facility in Trichy; Tata Electronics, which operates substantial iPhone and component facilities; and Pegatron, which is currently controlled by Tata Electronics. Other important participants are ON Semiconductor, Lingyi iTech (precision components), Corning (Gorilla Glass near Sriperumbudur), and Salcomp (chargers and components).

    Supported by special economic zones and government incentives, these businesses are mostly based in Hosur, the Sriperumbudur-Oragadam-Kancheepuram corridor, and recently Tiruchirapalli.

    Tamil Nadu’s Role in Apple’s China+1 Strategy

    According to analysts, the environment for electronics manufacturing in Tamil Nadu is still expanding quickly and is essential to Apple’s plan to diversify its supply chain outside of China. In FY2025, Tamil Nadu’s electronics exports reached a record high of $14.65 billion, or 41.2 percent of India’s total electronics exports. Through the program, it hopes to increase electronics exports from the current $14.6 billion to $50 billion over the course of the next three to four years.

    Future Plans: From Glass to Li-Ion Cells

    The government intends to localise the entire supply chain and venture into more intricate and valuable segments of the electronics value chain with the new program. The state will use the program to encourage the production of various components, including Li-ion cells, HDI/Flexi PCBs, sensors, camera/display modules and sub-assemblies, and SMD passive components.

  • Foxconn’s Telangana Plant Faces Rare Earth Shortage, Apple AirPods Production Impacted

    According to persons with knowledge of the situation, Foxconn‘s Telangana facility has been unable to produce Apple AirPods because of a dysprosium scarcity brought on by China’s crackdown on the export of rare earth metals.

    A little over forty-five kilometres from Hyderabad lies the Foxconn Interconnect Technology (FIT) facility at Kongara Kalan. FIT is a major subsidiary of Hon Hai Technology Group (Foxconn), a multinational electronics contract manufacturer based in Taiwan that is listed on the Hong Kong Stock Exchange.

    According to the Apple vendor, there has been no interruption in production. In April of last year, Apple started producing AirPods at the India facility as part of a larger plan to diversify production away from China. Neodymium, dysprosium, and other rare earth metals are present in the earphones. China and other countries mine neodymium, which is used as a magnet.

    What Caused the Rare Earth Shortage at Foxconn?

    According to one of the individuals quoted in a news report, Foxconn alerted the Telangana government about the supply problem. According to various media reports, the Telangana government then brought up the issue with the Department for Promotion of Industry and Internal Trade (DPIIT).

    The individual stated that Foxconn has requested assistance from the state government in order to have the end-user certificate (EUC) verified and attested by central ministries. The EUC confirms the intended purpose and recipient of products, particularly those that could be abused or diverted.

    Another stated, “As part of the process, Foxconn received the end-user certificate from the Chinese embassy and the Ministry of External Affairs.” Following that, Foxconn’s supplier applied to the Chinese authorities for approval of exports of dysprosium. However, the (Chinese) government has not yet approved it; thus, it is still waiting.

    The provider will export the rare earth metal after that is finished. Apple didn’t answer any questions. “There is no disruption to production,” Foxconn stated, adding that it “has no comment on the issue.”

    How the Supply Chain Bottleneck is Affecting Apple AirPods Production?

    Foxconn and Tata Electronics are two of Apple’s main suppliers in India. Apple’s largest contract manufacturer worldwide is Foxconn. An industry official stated, “The Foxconn AirPods plant did experience a production slowdown, but it appears to have improved since then.” “The company is currently handling the situation, but the metal supply chain is a little longer.”

    The second individual cited previously stated, “The Foxconn logistics team is anticipating approval by the end of this month.” ” The application must be approved within 45 to 50 days of the date of submission. Before they receive the extra material, Foxconn is extending the product cycle by using whatever rare earth metals and dysprosium they currently have on hand.

    China’s Export Curbs and Their Global Impact on Electronics

    In response to US President Donald Trump’s tariff threats, China put seven types of medium and heavy rare earths—samarium, gadolinium, terbium, dysprosium, lutetium, scandium, and yttrium-related items—on an export control list early in April.

    The India Cellular and Electronics Association (ICEA) advocacy group told the government that the restrictions were causing delays and cost inflation, according to an ET story on July 18. Foxconn reportedly recalled more than 300 Chinese engineers from its iPhone manufacturing facilities in India earlier this month, allegedly at Beijing’s request.

    At the time, experts stated that although Taiwanese professionals could potentially replace Chinese engineers, machinery and metals were the main cause for concern. They have stated that it is more difficult to maintain operations when those are curbed.

  • Steve Jobs Success Story: Apple Founder’s Journey from Rags to Riches

    Apple is the biggest name in the technological industry. With many amazing products, Apple has very few competitors. Well, the man behind the success and rise of the company is Steve Jobs.

    He is regarded as one of the greatest entrepreneurs of all time and is an inspiration for many. Under his leadership, the company started to produce revolutionary technologies, some of the most famous products are the iPhone and iPad. Due to the success of the company, the products are a symbol of economical status in the present generation.

    Now the question arises who made Apple the brand it is known for today? And how did Steve Jobs become successful? Steve Jobs entrepreneur story is a powerful example of innovation, resilience, and transforming the tech industry through vision and creativity. Read on to know more about the success story of Steve Jobs.

    Steve Jobs Information

    Name Steve Jobs
    Born 24 February 1955, San Francisco, California, United States
    Died 5 October 2011, Palo Alto, California, United States
    Citizenship American
    Education Reed College, Portland, Oregon
    Title Co-founder, Chairman, and CEO of Apple Inc.
    Occupation Entrepreneur, Industrial designer, Investor, Media proprietor
    Board of member The Walt Disney Company, Apple Inc.
    Net Worth $10 billion (2011)

    Who is Steve Jobs?
    Steve Jobs – Early Days
    Steve Jobs – How Did He Start Apple
    Steve Jobs – Founding NeXT, Returning to Apple, and Pixar
    Steve Jobs – Philanthropy
    Steve Jobs – Quotes

    Who is Steve Jobs?

    Steve Jobs was an American inventor and entrepreneur who was the co-founder, chief executive, and chairman of Apple computers which became the biggest name in the technology sector.

    The company’s product has dictated the evolution of modern technology. Steve was born in 1995 to two University of Wisconsin graduate students who gave him up for adoption.

    Since his childhood, Steve was smart but directionless. He had dropped out of college and started off experimenting with different sectors before co-founding Apple with Steve Wozniak in 1976. After that, Jobs left the company in 1985 and launched Pixar Animation Studios. Later on, after a decade, Jobs returned to the company.

    Steve Jobs Success Story

    Steve Jobs – Early Days

    Steve was born on February 24, 1955, in San Francisco, California. He lived in Mountain View, California, this place was later renamed the Silicon Valley. During his childhood, Jobs and his father worked on electronic equipment in the family garage. His father used to demonstrate to him how to take apart and reconstruct electronics. This hobby instilled confidence, tenacity, and mechanical prowess in Jobs. Therefore, the path to excellence started to off from his family’s garage.

    Jobs was always an intelligent and innovative thinker since his childhood. However, his youth was struck in the quicksand of formal schooling education. Due to the boredom, he was a prankster during his days in elementary school, and hence, his fourth-grade teacher needed to bribe him to study. He tested so well that the administrators wanted him to skip ahead to high school. However, his parents declined that offer.

    Post high school, Steve enrolled at Reed College in Portland, Oregon. There too, he was frustrated and dropped out of college and spent the next year and a half dropping in on creative classes at the school. He had developed a love of typography during his struggling days.

    In 1974, Jobs took over the job of a video game designer with Atari. A few months later, he left the company and travelled to India.

    Steve Jobs Journey to Success
    Job Application – Steve Jobs (Aged 18)

    Steve Jobs – How Did He Start Apple

    During the days when Jobs was enrolled at Homestead High School, he was introduced to Steve Wozniak. Later on, the duo co-founded Apple. During an interview, Wozniak has stated that their partnership was successful because of their love for electronics.

    They used to work for hours with digital chips, and very few had an idea about chips during that time. Although Wozniak had designed many computers before Jobs did, both of them shared a common interest that fueled their journey to success.

    Steve Jobs with Steve Wozniak
    Steve Jobs with Steve Wozniak

    The start of their entrepreneurial venture was in 1976 when Jobs and Wozniak started a company named Apple Computer. The first headquarters of the company was at Jobs’s family garage. Initially, they funded their entrepreneurial venture by Jobs selling his beloved bus and Wozniak selling his scientific calculator.

    Later on, the duo is credited with revolutionizing the computer industry with their company by democratizing the technology and making machines smaller, cheaper, and more accessible to everyday customers.

    Wozniak had conceived of a series of user-friendly personal computers, and with Jobs in charge of the marketing sector of the company, they marketed the computer for $666.66 each. The Apple I earned the venture around $774,000! After three years of Apple’s second model, the Apple II, the company’s sales increased by 700 percent to $139 million.

    In 1980, the product became a publicly-traded company and comprised a value of $1.2 billion by the end of the first day of trading. Alter on, Jobs asked the marketing expert John Sculley of Pepsi-Cola to accept the role of CEO of Apple. However, the next several products of the company experienced negative feedback due to the flaws in the products. Hence, IBM surpassed Apple in sales and Apple had to compete with a PC dominated world by IBM.

    The year 1984 experienced the release of Macintosh, it was both romantic and creative. However, despite positive sales and performance superior to IBM’s PCs, the product was still not compatible with IBM. Later on, Jobs was pushed into a marginalized position in the company and left the company in 1985.


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    Steve Jobs – Founding NeXT, Returning to Apple, and Pixar

    Post his tenure at Apple, Jobs began a new hardware and software enterprise named NeXT. The brand floundered in its attempt to sell its operating system to the public and later on, was taken over by Apple in 1996 for $429 million.

    In 1997, Jobs returned to Apple and came back with a new management team. The team under Steve altered stock options and self-imposed an annual salary of $1 per year.

    Under Jobs, the company came back on track and his products like iMac gained positive reviews from the customers. In the upcoming years, Apple introduced many more revolutionary products like Macbook Air, iPod, and iPhone. The competitors struggled to produce similar technologies and this became the reason for the success of Apple and Steve Jobs. Later on, Apple became the face of technology.

    In 1986, Steve purchased an animation company from George Lucas. This brand was called Pixar Animation Studios. Jobs had invested $50 million of his own money into the company. The studio became popular in the industry by producing many iconic movies like Toy Story, Finding Nemo, and The Incredibles. Pixar’s movies earned the company a whopping $4 billion. In 2006, it merged with Disney and in this case, Jobs was the largest shareholder of the acquisition. In 2024, Steve Jobs’ net worth is estimated to be $7 billion, but he could have been significantly wealthier if he had held onto his Apple shares.

    Steve Jobs – Philanthropy

    Unlike many billionaires, Steve Jobs was not widely known for philanthropy and faced criticism for not donating as much as his peers. He was a very private person, which led some to believe he may have made anonymous donations over the years. Here are some of the key philanthropic contributions made by Steve Jobs:

    • After leaving Apple, Jobs created the Stephen P. Jobs Foundation, initially focused on vegetarianism and nutrition, but later shifted to social entrepreneurship.
    • When Jobs returned to Apple in 1987, he cut Apple’s philanthropic programs to reduce costs. This decision contributed to Apple’s image as one of the least charitable tech companies.
    • Later in his life, he donated $50 million to Stanford Hospital and gave an undisclosed amount toward AIDS research.
    • Jobs is mostly remembered and admired for his innovative business achievements, rather than for philanthropy.

    Success Story of Sundar Pichai – From the struggles to the success
    As we are closing the decade, the man who is closing the year is “Sundar
    Pichai”, the engineer and now the CEO of both Alphabet as well as Google LLC.
    Sundar Pichai is known to be an Indian one-man army in the market of business
    and entrepreneurship. Read this article to know about the story of Sund…


    Steve Jobs – Quotes

    Steve Jobs, Apple’s co-founder, shared many powerful quotes that can inspire you as you chase your own business dreams.

    • Innovation distinguishes between a leader and a follower.
    • Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
    • You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.
    • Don’t let the noise of others’ opinions drown out your own inner voice.
    • Stay hungry. Stay foolish.
    • Your time is limited, so don’t waste it living someone else’s life.
    • I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
    • You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

    Conclusion

    Steve Jobs is regarded as a marketing genius by many as he made Apple products a status symbol for the next generation. Due to his strong personality and intelligence, Steve Jobs will be remembered as the most iconic entrepreneur ever!

    FAQ

    Who is Steve Jobs?

    Steve Jobs is an American entrepreneur and co-founder of Apple. He is known as the man behind the success of Apple.

    How did Steve Jobs start Apple?

    Steve Jobs with Steve Wozniak started Apple in his parent’s garage. Steve Wozniak sold his scientific calculator and Steve Jobs sold his Volkswagen bus to fund the business.

    Is Steve Jobs an entrepreneur?

    Yes, Steve Jobs is an entrepreneur who co-founded Apple with Steve Wozniak.

    Who is founder of Apple?

    Steve Jobs and Steve Wozniak started Apple in 1976 with a capital of $1350.

    Where did Steve Jobs grow up?

    Steven Paul Jobs grew up in Cupertino, California. It is now known as Silicon Valley.

    What made Steve Jobs successful?

    Steven Paul Jobs was successful because of his strong vision, creativity, and focus on design and user experience. He had a unique ability to understand what people wanted before they knew it themselves. Jobs also pushed for perfection, inspired his teams, and made bold decisions that changed technology, from the Mac to the iPhone. His passion and persistence helped build Apple into one of the world’s most valuable companies.

    How long did it take Steve Jobs to become successful?

    Steve Jobs became successful in about 5 years after starting Apple in 1976. By 1980, Apple went public and made him a millionaire. However, his real global success came later with products like the iMac (1998), iPod (2001), and iPhone (2007) after returning to Apple in 1997. His journey had ups and downs, but his major success took about 20–30 years of vision and hard work.

    What was Steve Jobs net worth?

    Steve jobs net worth was $10 billion in 2011.

  • Top Companies in India That Hire Without a Degree | Get a Job in MNC or IT Without a College Degree

    Most individuals, particularly in India, believe that a college degree is required to get employed by a company or to obtain a white-collar job. And yes, most employers do require a graduate degree, but this is not the case for all employers. There are still some businesses that are willing to give folks a chance. You can get the job with or without a degree if you have the enthusiasm and the correct mindset.

    Many large firms, such as Apple and Google, are now recruiting people without degrees because they are searching for smart and bright individuals who can be turned into great assets for the company with the correct training and working experience.

    College may be quite expensive and time-consuming for some of us, and when there are so many other ways to make money without going to college, why waste time on it? College is not for everyone. If you have the right skills, companies won’t mind hiring you, no matter what marks you have on your official papers.

    There are many companies out there that don’t require a college degree to get hired. Instead, they focus on skills, experience, and potential. In this blog, we’ll explore some of the top companies that are leading the way in this trend and discuss why they believe that a degree is not always necessary for success in the workplace.

    Top Companies Hiring Without a Degree:

    S.No Company Name Industry Known For Roles Often Open Without Degree
    1 Google Technology Search engine, cloud services, Android OS Software Dev, UX Design, Data Analysis
    2 Apple Technology iPhones, MacBooks, software Retail, Tech Support, Design
    3 Netflix Entertainment/Tech Streaming content, original series Creative Roles, Support, Data Science
    4 Starbucks Food & Beverage Global coffeehouse chain Barista, Shift Supervisor, Store Management
    5 Zoho Software/Tech Business productivity tools Coding, Sales, Customer Support
    6 Qburst IT Services App development, cloud services Frontend/Backend Dev, QA, UI/UX
    7 IBM Technology/Consulting AI, Cloud, and IT services Support, Sales, Coding, Cybersecurity
    8 Whole Foods Market Retail/Grocery Organic groceries, owned by Amazon Store Staff, Inventory, Customer Service
    9 Hilton Hospitality Hotels and resorts worldwide Housekeeping, Front Desk, Event Coordination
    10 Bank of America Finance Banking, credit, and financial services Customer Support, Tech Support, Sales
    11 Chipotle Food & Beverage Mexican grill fast food chain Crew Member, Kitchen Staff, Managerial Roles
    12 Home Depot Retail Hardware and home improvement Sales Associate, Cashier, Warehouse Roles
    13 Publix Retail/Grocery Employee-owned supermarket chain Cashier, Stocker, Customer Service
    14 Costco Wholesale Retail/Warehouse Membership-based retail stores Floor Assistant, Cashier, Stock Associate
    15 Nordstrom Retail Fashion and department stores Sales, Customer Service, Visual Merchandising
    16 Lowe’s Retail/Home Improvement DIY products, appliances, and tools Sales Associate, Loader, Merchandiser
    17 Penguin Random House Publishing Books, literature, and media Editorial Assistant, Warehouse, Marketing
    18 Microsoft Technology Windows OS, Office Suite, Cloud & AI Developer, Support, Project Management
    19 Amazon E-commerce/Tech Online shopping, AWS, logistics Warehouse, Tech Roles, Customer Service
    20 Tesla Automotive/Tech Electric vehicles, energy solutions Factory Ops, Service Tech, Sales Support

    1. Google

    Website About.google
    Founded 1998
    Founders Larry Page, Sergey Brin
    Headquarters California, United States
    Google - best company to work for without a degree
    Top 15 Companies That Don’t Require a Degree – Google Office

    The first company that comes to mind that requires no college degree is Google, as the founders, Larry Page and Sergey Brin are both college dropouts who pursued their dream over their degrees and are now some of the most successful entrepreneurs of all time.

    Google is known for its innovative and forward-thinking approach to business, and this extends to its hiring practices. The tech giant no longer requires a college degree for many of their positions, instead focusing on skills and experience. For example, Google has launched a certificate program in IT Support, which teaches students the skills they need to be successful in entry-level IT support roles. Google has also stated that they value skills like problem-solving, communication, and leadership just as much as a college degree.

    It is simple to get a job at Google, but keep in mind that the organization requires specific talents and work experience. Even if you don’t have a college degree or certificate, you won’t get hired if you don’t have the necessary skills. You must demonstrate to them that you can contribute to the company’s success.


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    2. Apple

    Website www.apple.com
    Founded 1976
    Founders Steve Jobs, Steve Wozniak, Ronald Wayne
    Headquarters California, United States
    Apple - Companies hiring without degree
    Top 15 Companies That Don’t Require a Degree – Apple Office

    As previously said, the majority of famous entrepreneurs were college dropouts who nevertheless succeeded. Steve Jobs is one of them. He was also a dropout from college, but that didn’t stop him from building a trillion-dollar business.

    Apple has also made it clear that having a degree is not important, but they look for candidates who are passionate about their work and have a track record of success in their field. Apple has stated that they value skills like creativity, collaboration, and critical thinking just as much as a degree. It all boils down to training, as new employees are generally provided training before becoming fully-fledged workers at these big companies.


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    3. Netflix

    Website www.netflix.com
    Founded 1997
    Founders Reed Hastings, Marc Randolph
    Headquarters California, United States
    Netflix - Company hiring without degree
    Top 15 Companies That Don’t Require a Degree – Netflix Office

    Unlike the last two, Netflix’s founders, Reed Hastings and Marc Randolph, were not college dropouts, but Netflix, like other large corporations, hires employees who can execute the job and have the necessary skills, regardless of their educational background. Even if you have no college degree, there are still some job openings at Netflix that you can apply for and get the job if you have what they are looking for. Netflix does look for candidates who have a strong track record of success and relevant experience in their field. Netflix also values soft skills like creativity, teamwork, communication, and problem-solving.


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    4. Starbucks

    Website www.starbucks.com
    Founded 1971
    Founders Gordon Bowker, Jerry Baldwin, Zev Siegl
    Headquarters Washington, United States
    Starbucks - Company that hire without a degree
    Top 15 Companies That Don’t Require a Degree – Starbucks

    Even if you have no prior barista or related experience, you can easily apply and get a job at Starbucks because the firm provides training to its newly hired employees so that they can be beneficial to the company and do their tasks effectively.

    Most people who have worked at Starbucks would tell you that they were employed without any experience, but that thanks to the company’s training and work experience, they now know everything there is to know about the coffee business. One might also use their education and professional experience to start their own business. Starbucks also has a program called the “Pathways to Opportunity” program that provides employees with the opportunity to earn a college degree at no cost.


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    5. Zoho

    Website www.zoho.com
    Founded 1996
    Founders Sridhar Vembu, Tony G. Thomas, Sreenivas Kanumuru
    Headquarters Chennai, India
    Zoho Corporation - Company hiring without a degree in India
    Top 15 Companies That Don’t Require a Degree – Zoho Corporation

    Zoho is a software development company based in India that has a reputation for hiring candidates based on their skills and abilities, rather than their educational qualifications. Zoho is looking for employees who don’t have a graduate degree but are eager to learn and improve. The company provides new employees with training, and once the training period is completed, the individuals are eligible to join and work as full-time employees.

    Over academic credentials, Zoho places a premium on talent and skills. Zoho has also created an internal training program called “Zoho University” that provides training and development opportunities for employees, regardless of their educational background. This program has been successful in helping candidates develop the skills needed to succeed in their roles at Zoho. To be eligible for the training, however, one must have completed the 12th grade. The company does not require a graduate degree, but it does require 12th-grade passing certificate.


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    6. Qburst

    Website www.qburst.com
    Founded 2004
    Founders Prathapan Sethu
    Headquarters Virginia, United States
    QBurst - Best company to work for without a degree
    Top 15 Companies That Don’t Require a Degree – QBurst Office

    QBurst is a product design and advisory firm based in the United States. It hires people all around the world, and from India too. The company has a culture that values creativity, innovation, and a passion for technology, and they look for candidates who can demonstrate these qualities. One can get a chance in the company even without a college degree or certificate, but the company demands experience and a high level of expertise in what you are doing. One must be really knowledgeable about the field and provide an impressive work history.

    QBurst also provides training and development opportunities for employees, which allows them to grow their skills and expertise over time. So, if you have relevant skills and experience in the digital solutions field, QBurst could be a great place to work, regardless of your educational qualifications.


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    7. IBM

    Website www.ibm.com
    Founded 1911
    Founders Herman Hollerith, Thomas J. Watson, Charles Ranlett Flint
    Headquarters New York, United States
    IBM - Best company to work for without a degree
    Top 15 Companies That Don’t Require a Degree – IBM Office

    IBM has a long history of valuing skills over credentials. In fact, they have been hiring non-college graduates for decades and have even launched their own apprenticeship program to help train and hire people without degrees. IBM is focused on finding candidates with the right skills and potential, and they believe that a college degree is not always the best indicator of success in the workplace.

    In fact, IBM is one of the best companies that provides training and technical support to individuals all over the world with the promise of employment in the company. The company provides training and all the necessary tools to transform trainees into skillful assets for the company. There is no requirement for a college degree or certificate, and one can apply for it easily.

    8. Whole Foods Market

    Website www.wholefoodsmarket.com
    Founded 1980
    Founders John Mackey, Renee Lawson Hardy, Mark Skiles, Craig Weller
    Headquarters Texas, United States
    Whole Foods Market - Company hire without degree
    Top 15 Companies That Don’t Require a Degree – Whole Foods Market 

    The company is known for selling organic fresh food products with no added preservatives or any other additives. The company requires no college degree for joining ,but one must have the talent they are looking for. The company has many perks of working there, like a 20% in-store discount, Mental health assistance and many more.

    Whole Foods Market is one of the companies hiring without degree, also has a policy that encourages managers to look beyond a candidate’s educational background and consider other factors, such as relevant work experience, cultural fit, and soft skills like communication and teamwork.

    9. Hilton

    Website www.hilton.com
    Founded 1919
    Founders Conrad Nicholson Hilton
    Headquarters Virginia, United States
    Hilton - Company hire without degree
    Hilton Office

    Hilton is a hospitality company, based in the USA, and has hotels all over the world. They are known for their commitment to diversity and inclusion in the workplace. As part of this commitment, Hilton does not require a college degree for many of their positions, instead focusing on skills like customer service, communication, and teamwork. They have also launched a program called “Rise,” which provides education and training opportunities to help employees develop the skills they need to advance in their careers. The company also provides internships for freshers who want to learn and gain some experience.

    10. Bank of America

    Website www.bankofamerica.com
    Founded 1998
    Founders Amadeo Giannini, Hugh McColl
    Headquarters North Carolina, United States
    Bank of America Office
    Bank of America – Company that don’t require a degree

    Bank of America, also known as BOA, is an American multinational investment bank and financial services company based in Charlotte, North Carolina. The bank has several branches all over the globe, including Hong Kong, Toronto, Dallas, and New York. The corporation requires no degree to apply, and one can have a great learning experience there.

    Bank of America also has a program called “Pathways” that provides on-the-job training and development opportunities for candidates who do not have a college degree but have relevant work experience and potential.

    11. Chipotle

    Website www.chipotle.com
    Founded 1993
    Founders Steve Ells
    Headquarters Carolina, United States
    Companies That Hire Without a Degree - Chipotle
    Companies That Hire Without a Degree – Chipotle

    Chipotle Mexican Grill, Inc., famously known as ‘Chipotle’, is America’s largest food chain and has restaurants in different countries like Canada, Germany, France, and the United Kingdom. The company also provides jobs without degrees. So, if you have relevant skills and experience in the food service industry and a passion for customer service and teamwork, Chipotle could be a great place to work, regardless of your educational qualifications.

    Chipotle has a history of promoting employees from within the company, which means that there are opportunities for employees to build their careers and move up the ranks, even if they don’t have a college degree.

    12. Home Depot

    Website www.homedepot.com
    Founded 1978
    Founders Bernard Marcus, Ken Langone, Arthur Blank, Pat Farrah, Ron Brill
    Headquarters Georgia, United States
    The Home Depot - Company that don't require a degree
    Companies That Hire Without a Degree – The Home Depot

    The Home Depot, Inc., also known as Home Depot, is one of the biggest home improvement, home innovation, and remodeling companies in America. The company has stores in different countries like China, Canada, Mexico, South America, and the United Kingdom. The company values qualities like customer service, teamwork, and a passion for home improvement, and they look for candidates who can demonstrate these qualities, regardless of their educational background. One can easily apply for a job at the company without worrying about having a college degree.


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    13. Publix

    Website www.publix.com
    Founded 1930
    Founders George W. Jenkins
    Headquarters Florida, United States
    Publix - Best company to work for without a degree
    Companies That Hire Without a Degree – Publix

    The company is an employee-owned store, which means the employees own the stakes in the company. And the company provides jobs with or without a degree, so it doesn’t matter. Publix is a USA-based company that operates in the southeastern part of the country.

    The company also values diversity and inclusion, and it strives to create a positive and supportive work environment for all employees. So, if you have relevant skills and experience in retail or customer service, and a passion for teamwork and a positive work environment, Publix could be a great place to work, regardless of your educational qualifications.

    14. Costco Wholesale

    Website www.costco.com
    Founded 1976
    Founders James Sinegal, Jeffrey H. Brotman
    Headquarters Washington, United States
    Costco Wholesale - Company hire without degree
    Companies That Hire Without a Degree – Costco Wholesale 

    Costco Wholesale Corporation, more commonly known as Costco, is based in America and has member-only warehouses and retail stores. It is known to hire candidates based on their skills, experience, and potential, rather than their educational qualifications.. If you are looking for job opportunities at Costco Wholesale, you can easily apply here as the company does not ask for a college degree and hires on the basis of skills and talent.


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    15. Nordstrom

    Website www.nordstrom.com
    Founded 1901
    Founders John W. Nordstrom
    Headquarters Washington, United States
    Nordstrom - Company that don't require a degree
    Companies That Hire Without a Degree – Nordstrom

    Nordstrom, Inc. is a luxury department store based in the United States. The company started as a shoe store but now sells premium clothing, bags, makeup, and so much more. The company hires most of its employees without any college degree, and one can easily apply and get a job there if they have the skills for it. So, if you have relevant skills and experience in sales or a passion for fashion, Nordstrom could be a great place to work, regardless of your educational qualifications.

    16. Lowe’s

    Website www.lowes.com
    Founded 1921
    Founders Carl Buchan
    Headquarters North Carolina, United States
    Lowe’s - Best company to work for without a degree
    Companies That Hire Without a Degree – Lowe’s

    Lowe’s Companies, Inc., also known as Lowe’s, is an independent store that sells several things, especially home renovation products, based in Mooresville, North Carolina. The company has stores in the USA and Canada. Lowe’s also hires people with no college degrees, and it can be a great opportunity for people looking for a career in retail.


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    17. Penguin Random House

    Website www.penguinrandomhouse.com
    Founded 2013
    Founders Markus Dohle
    Headquarters York City, United States
    Penguin Random House - Company hire without degree
    Companies That Hire Without a Degree – Penguin Random House

    Penguin Random House is one of the largest book publishers in the world, and they are committed to hiring a diverse workforce that reflects the communities they serve. As part of this commitment, Penguin Random House does not require a college degree for many of its entry-level positions. Instead, they look for candidates with a passion for books and a willingness to learn. They have also launched a program called “Entry-Level Diversity Initiative,” which provides training and mentorship to help employees from diverse backgrounds succeed in the publishing industry.

    18. Microsoft

    Website www.microsoft.com
    Founded 1975
    Founders Bill Gates, Paul Allen
    Headquarters Washington, United States
    Companies That Do Not Require a College Degree - Microsoft
    Companies That Do Not Require a College Degree – Microsoft

    Microsoft was started in 1975 and is now one of the biggest software companies in the world. It has played a huge role in growing the tech industry and keeps doing that by investing in new technologies.

    Microsoft’s goal is to help people, whether they’re students, workers, or businesses, use technology to reach their full potential. The company has created many popular products like its own operating system (Windows), computers, web browsers, a search engine, and video games.

    All of this is made possible by their passionate employees. Microsoft believes in hiring talented people, not just those with college degrees, but anyone who has useful skills and can add value to the company.


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    19. Amazon

    Website www.amazon.com
    Founded 1994
    Founders Jeff Bezos
    Headquarters Washington, United States
    Companies That Do Not Require a College Degree - Amazon
    Companies Which Hire Without Degree – Amazon

    Amazon has completely changed the way we shop online by using the power of technology. Started in 1994, Amazon has grown into a global internet giant. In just a few decades, it became one of the most valuable companies in the world.

    But this success didn’t happen overnight. Amazon kept trying new ideas and experimenting with different technologies to make shopping faster and easier for everyone. From blockchain and AI to supply chain systems and full-stack development, Amazon uses all kinds of tech to run its business.

    The best part? Amazon cares more about your skills than your college degree. If you’re good at a certain technology, you could land a high-paying job there. And if you’re looking to build those skills, feel free to check out the resources on our website.


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    20. Tesla

    Website www.tesla.com
    Founded 2003
    Founders Elon Musk, Marc Tarpenning, Martin Eberhard
    Headquarters Texas, United States
    Companies That Do Not Require a College Degree - Tesla
    Companies That Do Not Require a College Degree – Tesla

    Tesla, Inc. is an American company that makes electric cars. It was started on July 1, 2003, by Martin Eberhard and Marc Tarpenning. Today, Tesla is one of the most valuable companies in the world and has around 10,000 employees.

    The best part? You don’t need a special degree to work at Tesla. Even college students can apply. A few months ago, Tesla’s CEO, Elon Musk, said that the company’s factories are growing fast and will be hiring many new people, no specific qualification needed!

    Tesla offers jobs in different areas like manufacturing, customer support, and more. So if you’re skilled and eager to learn, Tesla might have a spot for you.


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    Conclusion

    When it comes to jobs, the traditional requirement of a college degree is no longer a prerequisite for success in many companies today. As companies recognize the value of skills, experience, and potential, they are creating more opportunities for non-college graduates to thrive in the workplace. Companies like Google, Apple, IBM, Hilton Worldwide, and Penguin Random House are leading the way in this trend and proving that a degree is not always necessary for success. This shift in hiring practices has the potential to create a more diverse and inclusive workforce while also providing more opportunities for people from all backgrounds to pursue fulfilling careers. As the workforce continues to evolve, it’s exciting to see companies embracing new ways of finding and hiring top talent.

    FAQs

    Which company hire without degree?

    Apple, Google, Bank of America, Starbucks, Zoho, IBM, Home Depot, WholeFoods, Penguin Random House, and Hilton are some of the top companies that hire without degrees.

    What skills do companies value instead of a college degree?

    Companies value a variety of skills, including problem-solving, critical thinking, communication, teamwork, creativity, and leadership. They also look for candidates with specific skills related to the job, such as IT skills or customer service skills.

    Why do companies hire employees who don’t have a college degree?

    Companies may hire employees who don’t have a college degree because they have specific skills or knowledge, to increase diversity and inclusion in their workforce, or to save costs associated with hiring college graduates.

    Which IT companies hire without degree in India?

    The top 15 companies that don’t require a degree in india

    1. Infosys
    2. Wipro
    3. HCL Technologies
    4. Tech Mahindra
    5. Mphasis
    6. Capgemini
    7. TCS (Tata Consultancy Services)
    8. Cognizant
    9. Accenture
    10. IBM India
    11. Unacademy
    12. Freshworks
    13. ZOHO
    14. Zerodha
    15. CRED

    Can I get job in MNC without degree?

    Yes, it is possible to get a job in an MNC (Multinational Corporation) without a degree. However, it is important to note that MNCs still require candidates to have relevant skills and experience for their job openings, and they may have specific requirements for each position.

    What is the highest paying job without college degree?

    Real Estate agents, Wholesale and Manufacturing Sales Representatives, and Web Developers are some of the high-paying jobs that do not require a college degree.

    Which are the companies that hire programmers without degrees?

    Google, Apple, IBM, LinkedIn, Facebook, Pinterest, and Airbnb are the companies that hire programmers without degrees.

    Do companies that don’t require a college degree only hire for entry-level positions?

    No, many companies that do not require a college degree hire for a variety of positions, including mid-level and even executive roles. However, they still look for candidates with the skills and experience necessary for those positions.

    Should I still consider getting a college degree?

    That depends on your goals and career aspirations. While a college degree is not always necessary, it can still be beneficial in some industries and may open up more opportunities for advancement.

    Which companies hire without degree in India?

    In India, many companies are open to hiring people without a formal degree if they have the right skills. Companies like Zoho, Tech Mahindra, TCS, Wipro, and Infosys have training or skill-based hiring programs. Startups like Zerodha, CRED, Freshworks, and Unacademy also focus more on talent and hands-on experience than on qualifications.

  • Google Faces Market Jitters as Apple Points to AI-Driven Decline in Searches

    The threat to Google’s long-standing dominance in search may be affecting its user base. Signals point to changing user behavior. At a federal antitrust trial, Apple executive Eddy Cue testified that for the first time ever, searches through Apple’s Safari browser dropped last month. According to Cue, more and more people are now using AI tools to find information, rather than traditional search engines like Google’s. The testimony moved the market, with Google’s stock diving over 9% in the afternoon after the news came out. It also highlights the high stakes of the relationship between the two companies, which has Google paying Apple more than $20 billion a year to be the default search engine on its devices.

    AI Rivals Gain Ground

    The sharp drop in Safari searches coincides with the rising fame of AI search alternatives like OpenAI, Perplexity AI Inc., and Anthropic PBC. These are much more powerful alternatives to what you get in a standard search engine, explained Cue. In a not-so-distant future, he sees Apple using these AI platforms as search options in Safari. But don’t expect them to take over from Google as the number one choice anytime soon.

    Google’s Push Into AI

    Under relentless pressure, Google has been turning sharply toward AI, integrating its Gemini AI engine into the core search business. The company now works to transform conventional searches into AI-powered query responses, but with mixed results thus far. Despite the early hiccups and public ridicule, including the infamous “glue pizza” incident, Google has kept pushing the narrative that its AI enhancements are yielding positive results. During the latest earnings call, CEO Sundar Pichai told analysts that AI Overviews drive increased search usage, with users finding the search experience more rewarding and nearly comprehensive.

    Google Must Speed up Innovation

    Apple’s revelation has fanned the flames of fear that the foundation of Google search, which is the foundation of its $2 trillion valuation, could be in for some long-term trouble. We now need to consider the very real possibility of AI search engines steadily encroaching on Google’s territory. And while Apple’s current stance is to keep AI engines as optional add-ons and not as default options, the trajectory seems to be toward a use case where, in increasing numbers, we sidestep the kind of searches for which we currently rely on Google. For Google, all of this means the imperative to reassure us that it’s not just innovating but also adapting—reassuring these investors, in particular, that in a very fast-evolving digital landscape, it won’t be left behind.