Tag: appfigures

  • Top 9 Must-Have Mobile App Development Tools In 2023

    Traditionally associated with gaming and information, mobile apps today are becoming an essential part of every business to keep the users informed and engaged with the company. These have turned out to be a great way to increase the customer base as well as expand your brand reach.

    However, mobile app development is a time-consuming and expensive process involving many other complications. Due to this, mobile app development tools are gaining immense popularity across the globe and their market is growing exponentially. As per a survey by Statista, the revenue in the app development software segment is projected to rise to 166.20 billion dollars in 2023. These tools let you build mobile apps without wasting much of your precious money and time.

    With the increasing popularity of mobile app development tools, the market is getting loaded with these tools each of which has its own unique and innovative features. The overwhelming number of options has made choosing the right tool suitable for your needs difficult.

    In this blog, we have brought you the top 9 mobile app development tools expected to rule the market in 2023.

    Best Mobile App Development Tools

    The best mobile app development tools make the work easier for developers while making the process cost-effective for businesses. Here is the list of the best tools for 2023.

    Xamarin
    Ionic
    Apache Cordova
    Appypie
    Buddy
    Appery.io
    Sencha
    QT
    Swiftic

    Xamarin

    Website Dotnet.microsoft.com/en-us/apps/xamarin
    Rating 4.4 out of 5
    Platform Android, tvOS, watchOS, macOS, Windows, and iOS
    Free Trial Completely free
    Xamarin - Best Mobile App Development Tool
    Xamarin – Best Mobile App Development Tool

    Developed by Microsoft it is a free, open-source, cross-platform with .NET and C#. It is used by developers to build an ecosystem that includes API, backend, components, and more. It is capable of using the existing business logic layers and data access across platforms. Being a Microsoft product it provides safety against critical safety threats and provides regular technology updates.

    Key Features:

    • Features like refactoring, code editing, debugging, testing, and cloud publishing
    • Mono framework that allows communication with mobile APIs
    • It makes coding easier through platform-specific IntelliSense
    • High-performing shared libraries can also be created
    • Capable of integrating with SQLite, MYSQL, SQL Server, DB2, PostgreSQL, and more
    • Strong and scalable mobile apps can be developed with QA and testing features

    Pros:

    • Complete hardware support
    • MVC and MVVM architecture compatible
    • Open-source and free
    • Easy maintenance

    Cons:

    • Least community support
    • UI development is not mobile friendly

    Pricing:

    Xamarin is a completely free mobile app development tool. There are no fees or licensing costs, including for commercial use.

    Ionic

    Website Ionicframework.com
    Rating 4.4 out of 5
    Platform Android, iOS, and Windows
    Free Trial 14 Days
    Ionic – Best Mobile App Development Tool

    It is an open-source mobile UI toolkit that is free to use. It helps in building high-quality cross-platform mobile apps from a single code base. It is loaded with state-of-the-art features and capabilities to construct interactive applications. It is known for creating strong and feature-rich native applications. It uses native SDKs and native app UI guidelines.

    Key Features:

    • Allows integration of UI elements such as forms, filters, list views, navigation menu, and others
    • Hybrid app development framework used for building native mobile as well as progressive web apps
    • Integrates seamlessly with Rollbar, LogRocket, Pingidentit, Sentry, and Microsoft Active directory
    • A single codebase reduces the cost of app development
    • It includes components from HTML, Javascript, and CSS
    • Can be used to create native app binaries on the cloud

    Pros:

    • Bug fixes, app updates, and content changes can be delivered without MDM approval
    • Pre-built workflows and industry-specific defaults to automate development tasks.
    • Live activity feeds are available on a shared, central dashboard
    • Easy to use with plenty of UI components

    Cons:

    1. Unclear error messages make debugging apps difficult and time-consuming.
    2. Sometimes the built apps crash without any reason.

    Pricing:

    Ionic offers two pricing plans: Basic and standard. Have a look at the pricing details of each package.

    Plan Monthly Price
    Basic $499/month
    Standard $2499/month

    Apache Cordova

    Website Cordova.apache.org
    Rating 4.3 out of 5
    Platform Android, iOS, Windows, OS X, Electron
    Free Trial Completely Free
    Cordova - Best Mobile App Development Tool
    Cordova – Best Mobile App Development Tool

    Formerly known as PhoneGap. It is a cross-platform mobile app development tool that works across multiple platforms, irrespective of the operating system on these devices. It is adaptable to hardware components such as GPS, accelerometer, camera, etc. owing to its core languages viz. CSS3 and HTML5.

    This tool also integrates several libraries with existing code and functions making the app development process faster and easier. Its functionality can be further improved through the inbuilt plug-in architecture.

    Key Features:

    • Capable of integrating with libraries for improved app development
    • Lets you create applications without any specialized knowledge
    • It is compatible with CSS3, HTML5, and Javascript
    • It allows you to design as well as distribute apps across all mobile platforms
    • Makes application development time and money efficient
    • It brings uniformity through cross-platform app development

    Pros:

    • Open source platform available free of cost
    • A powerful backend makes the app development process faster
    • Each of its apps acts as a native app
    • Easy to work with plugins in the repository

    Cons:

    • Does not support plugins with hooks causing functionality blockage
    • Its APIs and plugin complexity make it inappropriate for hardware-intensive tools

    Pricing

    Apache Cordova is a completely free and open-source mobile app development tool.

    Appypie

    Website Appypie.com
    Rating 4.7 out of 5
    Platform Android, iOS
    Free Trial 7 Days
    Appypie - Best Mobile App Development Tool
    Appypie – Best Mobile App Development Tool

    It is a premium mobile app development tool especially useful for people without good coding knowledge. It is easy to use and provides several options for app development. The app designs are already available in the software, the developer only needs to personalize it by adding required features and then, publish the app on Playstore.

    It has a simple interface with drag and drop system that lets you add features such as AI, AR, VR, or chatbots. Training videos and learning platforms are provided for the guidance of the user.

    Appy Pie App Builder | Make your app for free

    Key Features:

    • It allows you to develop multilingual apps
    • Integrates seamlessly with MS excel and warehouse
    • Supports HTML, CSS, and Javascript
    • Light-weighted app with attractive color schemes
    • Offers social integration without any hassle
    • Allows GPS location tracking

    Pros:

    • Professional grade quality and performance
    • Framework-based app development gets the work done faster
    • Ability to deploy real-time updates and offline access

    Cons:

    • The app is expensive and makes you pay even for images
    • No other language for customer support but English

    Pricing:

    Appy Pie offers three pricing plans: Basic, gold, and platinum. Have a look at the pricing details of each package.

    Plan Monthly Price
    Basic $16/month
    Gold $36/month
    Platinum $60/month

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    Buddy

    Website Buddy.works
    Rating 4.7 out of 5
    Platform Android, iOS
    Free Trial 14 Days

    It is one of the easiest and fastest continuous integration/continuous deployment mobile app building tools owing to its pre-configured actions and services. It is recognized as the minimum friction platform. It allows you to build, test, and deploy apps as well as websites. It has the ability for flexible and seamless expansions.

    Key Features:

    • Smooth configuration through GUI AND YAM
    • Features such as parallelism, advanced caching, and complete automation are available
    • Provides continuous deployment on BitBucket, GitHub, GitLab, and others
    • More than 150 actions for building iOS and Android apps
    • Expansion of the codebase is possible through APIs
    • Google Digital Ocean, AWS, WordPress, and Azure integrations

    Pros:

    • Best-in-class build environment
    • Intuitive and super clean UX/UI
    • Supports all languages and task managers
    • Easy to set up and train

    Cons:

    • No proper documentation or training videos
    • Does not show the failed executions

    Pricing:

    Buddy offers four pricing plans: Free, pro, hyper and enterprise. Have a look at the pricing details of each package.

    Plan Monthly Price
    Free Free (for 5 projects)
    Pro $75/month
    Hyper $99/month
    Enterprise $175/month

    Appery.io

    Website Appery.io
    Rating 4.4 out of 5
    Platform Android, iOS
    Free Trial 14 Days
    Appery.io - Best Mobile App Development Tool
    Appery.io – Best Mobile App Development Tool

    It is a multipurpose low-code app development and maintenance platform that enables users to create web apps, mobile apps, and Progressive Web Apps (PWAs) easily. It is a cloud-based platform that features a highly sophisticated visual app-building tool. It is loaded with several attractive templates so the user does not have to start from scratch.

    Also, it provides an excellent support system through features like responsive web applications and integrated backend services. It is used by some leading organizations such as AT&T and Samsung.

    Key Features:

    • It is compatible with HTML5 and Javascript
    • Allows multiple apps from the same codebase
    • Flexible and extensible mobile app development platform
    • Drag and drop interface makes it easy to use
    • Increased turnaround time with a faster and cheaper development process
    • Allows changing configurations independent of pre-existing settings

    Pros:

    • Allows to create native apps from various platforms
    • Step-by-step guidelines are available with on-site tutorials
    • Responsive app support with multi-platform as well as premium support

    Cons:

    • Basic knowledge of the ionic framework is required
    • It is a high-end solution with the plans costing higher than most other tools

    Pricing:

    Appery.io offers four pricing plans: Beginners, pro, team, and ultimate. Have a look at the pricing details of each package.

    Plan Monthly Yearly
    Beginners $25/month
    Pro $99/month $70/month
    Team $200/month $135/month
    Ultimate $600/month $500/month

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    Sencha

    Website Sencha.com
    Rating 4.1 out of 5
    Platform Android, iOS, Blackberry
    Free Trial 30 Days

    It is an ideal tool for users looking to design native apps. It is a rapid mobile app development tool quite suitable for building enterprise applications. Owing to MVC based framework the developers can use it through fingertip touch, which further increases app responsiveness.

    Key Features:

    • It is a Javascript and HTML5 framework tool
    • UI widget for lists, menus, and toolbars is commercially supported
    • A complete testing solution for Ext JS
    • A single code model is used across all the components
    • Least dependency on multiple versions and libraries
    • Superior community strength

    Pros:

    • Focuses on integrating high-quality responsiveness for a great touch experience
    • The apps are faster, easier, and more convenient
    • Supports all sorts of mobile app development
    • It has a vast array of charts, pre-built components, and a data grid-based solution

    Cons:

    • It has a huge learning curve
    • From the licensing point, the tool is quite expensive

    Pricing:

    Plan 1 Year 2 Years
    Pricing $1295/developer $1545/developer

    Sencha also offers volume-based discounts based on the number of developers.

    QT

    Website Qt.io
    Rating 4.3
    Platform iOS, Android, Windows
    Free Trial 10 Days
    QT - Best Mobile App Development Tool
    QT – Best Mobile App Development Tool

    It is a cross-platform software design and development tool that closes the gap between designers and developers by making them work with a unified framework, simultaneously, in a common language. Other than app development it also takes care of tasks like building, localization, compiling, and more.

    It is equipped with quality assurance tools that help improve the performance, design, and reliability of the apps. It is a powerful and compact software loaded with intuitive tools and libraries.

    Key Features:

    • New classes for windows and rendering
    • Support for opaque private keys is provided
    • Integrates seamlessly with Zephyr, Azure DevOps, Atlassian Confluence, and Jira
    • It offers framework essentials, design tools, add-ons, and more
    • It supports dual mode and IPv6 networks

    Pros:

    • Implemented with Parser and Compiler optimizations
    • A great workaround for infested SSL servers
    • A vast community of experienced developers
    • Customer support is available via chat, phone, and contact forms

    Cons:

    • The meta-object compiler makes the entire process complicated
    • The lack of platform support evokes a set of complexities

    Pricing:

    QT offers two pricing plans: Professional and Enterprise. Have a look at the pricing details of each package.

    Plan Monthly Yearly
    Professional $362/month $3620/yr
    Enterprise $409/month $4090/yr

    Swiftic

    Website Swiftic.com
    Rating 1.5 out of 5
    Platform Android, iOS
    Free Trial 30 day money back guarantee
    A screenshot of the Swiftic dashboard
    A screenshot of the Swiftic dashboard

    It is an iOS or iPhone app development platform that has a user-friendly, easy-to-use interface making platform navigation very simple. All its plans come with a 30-day money-back guarantee and a 6-month success guarantee. 6 months of free service are provided in case of unsatisfactory results.

    It helps you to reach out to the customers by sending them eye-catching push notifications and is known for bringing real business and greater customer loyalty. A success team is available for guidance at every step.

    Key Features:

    • Customer support through multiple channels such as chats, email, and contact forms
    • Offers such as scratch cards, in-app coupons, catalogs, ordering, deliveries, etc. are also available
    • Designs custom apps and loyalty programs for businesses
    • Publishes apps on leading app stores
    • Integrates seamlessly with Google Cloud and AWS
    • Compatible with Java, Python, and HTML

    Pros:

    • User-friendly interface with free tutorials and resources
    • Simple and easy-to-navigate editor
    • Plenty of options to engage and retain customers
    • You can change the theme without changing the content

    Cons:

    • The free plan can only be used until you publish the app
    • Template and theme choices are very basic

    Pricing:

    Have a look at the pricing details of Swiftic.

    Plan Monthly Yearly 2 Years
    Pricing $39/month $33/month $29/month

    Conclusion

    A good app development software allows you to customize a mobile app’s functions and add new features to it. The basic factors to consider before selecting a mobile app development tool include its usability, scalability, customization, architecture, price, integration, security, and performance.

    This blog has listed the top 9 mobile app development tools in 2023 for your assistance. Hope we could help you understand these apps and choose the best suitable tool for yourself.

    FAQs

    What is a mobile app development tool?

    Mobile App Development Tools are software designed to assist in the creation of mobile applications. The software is created for smartphones, tablets, and digital assistants, most commonly for the Android and iOS operating systems.

    What are the types of mobile app development?

    There are three basic types of mobile apps if we categorize them by the technology used to code them:

    • Native Apps
    • Web Apps
    • Hybrid Apps

    Which are free mobile app development tools?

    Although, most of the tools provide a free trial, Xamarin, Ionic, Apache Cordova, Appy pie, and Buddy are a few free apps.

    Which languages are popularly used for mobile app development?

    Java, Python, C++, Kotlin, and Rust are popular app development languages that are mostly preferred.

  • 10 Must-Have App Store Optimization Tools

    Mobile applications, commonly referred to as apps are software developed for mobile devices that carry out specific functions such as gaming, music, chatting, and others. As per Statista, there are over 3.5 million apps on the Google play store and around 2.2. million apps on the Apple store, as of the second quarter of 2022.

    With the overwhelming number of apps available in the same category and for the same purpose, it becomes extremely difficult to bring your app to the notice of the target audience. This is exactly where App Store Optimization (ASO) strategy heaves in sight.

    ASO is the process followed to expand the reach of an app in the app store so that it appears higher in the search results. It is the SEO for the apps. The ASO tools are designed to enhance app discovery, visibility, downloads, as well as customer retention through higher engagement.

    Therefore, having an ASO tool for your app becomes extremely important. However, just like a large number of apps, there are plenty of ASO tools available in the market. In this blog, we have bought the top 10 app store optimization tools you need in 2023 to boost your app revenue growth and global audience reach.

    Top 10 App Store Optimization Tools You Need In 2023

    AppTweak
    StoreMaven
    Appfigures
    AppFollow
    ASOdesk
    App Radar
    Mobile Action
    SensorTower
    Checkaso
    Gummicube

    AppTweak

    Website Apptweak.com
    Rating 4.7 out of 5
    Free Trial 7 Days
    Used By Amazon, LinkedIn, PayPal, Adobe
    Apptweak - Top ASO Tool Dashboard
    Apptweak – Top ASO Tool Dashboard

    It is one of the best ASO tools used by more than 1500 mobile leaders. The main focus of this tool is to improve the visibility of an app by increasing organic downloads. Alongside keyword research this tool also allows you to spy on your competitors to understand their success strategy.

    Key Features:

    • Keyword research and suggestion tool along with keyword ranking history
    • Monitor competitor movements like ranking, growth, install statistics, etc.
    • ASO timeline and features app list
    • Visibility score and ASO update history
    • Google Play Store backlink tracking

    How to use AppTweak’s new Keyword Section

    Pros:

    • Daily ASO reports via email
    • Search ad intelligence
    • App revenue estimates
    • Competitor keyword spy

    Cons:

    • Does not easily switch between different platforms
    • Poor customer support

    Pricing:

    Apptweak offers four pricing plans: Starter, Pro, Guru, and Power. Have a look at the pricing details of each package.

    Plan Monthly Price Yearly Price
    Starter $58/month $690/yr
    Pro $166/month $1990/yr
    Guru $249/month $2990/yr
    Power $499/month $5990/yr

    StoreMaven

    Website Storemaven.com
    Rating 4.4 out of 5
    Free Trial Not Available
    Used By Yahoo, Uber, TikTok, HBO, Warner Brothers
    StoreMaven - Top App Store Optimization Tools
    StoreMaven – Top ASO Tool Dashboard

    This tool is inclined towards quick and accurate app store testing at an affordable price. It is an ASO management and consulting tool that works for both organic as well as paid installs. It guides you to split (A/B) testing of your app page for organic user acquisition.

    Key Features:

    • Organic user acquisition through a scientific approach
    • Identify and analyze ASO strategies of competitors
    • Customized ASO strategy plan
    • Strategic A/B testing with test result analysis
    • Data-driven approach

    Pros:

    • Keyword rank tracking
    • Engagement tracking
    • Performance metrics
    • Easy to use

    Cons:

    • No free trial is available
    • Limited functionalities and features

    Pricing:

    Storemaven offers several pricing plans. You can contact the vendor to get a quote.

    Appfigures

    Website Appfigures.com
    Rating 4.6 out of 5
    Free Trial 14 Days
    Used By Slack, Airbnb, Nike, BMW
    Appfigures - Top App Store Optimization Tool
    Appfigures – Top App Store Optimization Tool

    It is an ASO, analytics, and app intelligence tool that is known for bringing more organic downloads. It works as a mobile app tracking platform that connects automatically with everything required by your app.

    Key Features:

    • Turns app data into clear, user-friendly reports.
    • Country-specific reviews and ratings for better insight.
    • Monitor revenue and ads across different networks and countries.
    • Prepares top charts mentioning top-performing apps in any category.
    • Tracks active users, bug reports, and other usage data.

    Pros:

    • Easy to navigate throughout the app
    • Customizable reports that can be integrated with other dashboards
    • Identify new keywords and monitor keyword ranks.
    • Understands the growth strategy of competitors.

    Cons:

    • Dashboards cannot be customized.
    • Difficult to filter data as per specific requirements

    Pricing:

    Appfigures offers five pricing plans: Connect, Monitor, Optimize, Grow, and Enterprise. Have a look at the pricing details of each package.

    Plan Monthly Price
    Connect $7.99/month
    Monitor $35.99/month
    Optimize $119.99/month
    Grow $299.99/month
    Enterprise Custom Price

    AppFollow

    Website Appfollow.io
    Rating 4.6 out of 5
    Free Trial Offers free plan
    Used By Disney, Vivo, Hubspot, Jamcity
    Appfollow - Top App Store Optimization Tool
    Appfollow – Top App Store Optimization Tool

    This tool is recognized for organic traffic acquisition and greater conversion rates. It helps monitor the app’s performance, cultivate a better customer experience, as well as accelerate the app’s growth.

    Key Features:

    • Detect the areas of improvement through user feedback and competitor insights
    • Targeted messaging and better organic reach through market intelligence
    • Streamlines workflow and leverage insights for better ASO strategies
    • Measures results through KPI tracking
    • Average conversion reports every month

    Pros:

    • Easy to use with great customer support
    • Intuitive dashboard with good filters
    • Keeps up with key changes in app and product rankings
    • Track popular keywords and get the difficulty scores

    Cons:

    • Expensive tool
    • Each competitor is to be added separately for analysis

    Pricing:

    Appfollow offers four pricing plans: Free, Essential, Team, and Business. Have a look at the pricing details of each package.

    Plan Monthly Price
    Free $0/month
    Essential $143/month
    Team $634/month
    Business Custom Price

    ASOdesk

    Website Asodesk.com
    Rating 4.6 out of 5
    Free Trial 7 days
    Used By Kaspersky, Split Metrics, Playkot, Yandex, Mamba
    ASOdesk - Top App Store Optimization Tool
    ASOdesk – Top App Store Optimization Tool

    It equips your team with a diverse set of tools to implement a full ASO cycle. It searches popular keywords using its traffic score algorithm and Apple search Ads popularity index.

    Key Features:

    • Customer support automation
    • Marketing and product management tools
    • Data and insights to boost the growth of the app in the play store
    • Identify queries with low competition for better ranking
    • ASO reports analyzing the app’s position, traffic as well as the impact of product updates

    Pros:

    • Helps measure results of app store optimization strategy
    • The store console facilitates creating and updating the metadata of an app
    • Keywords autosuggestion, analytics, and explorer
    • Animation and annotated exploded views

    Cons:

    • A smaller population of Autodesk users relative to other mechanical CAD packages
    • Lack of fluidity while transferring data between programs

    Pricing:

    ASOdesk offers four pricing plans: Pro, Guru, Power, and Ultimate. Have a look at the pricing details of each package.

    Plan Monthly Price
    Pro $79/month
    Guru $159/month
    Power $239/month
    Ultimate $439/month

    App Radar

    Website Appradar.com
    Rating 4.4 out of 5
    Free Trial 7 days
    Used By Meister, Wargaming.net, Arise, Mixvibes
    App Radar - Top App Store Optimization Tools
    App Radar – Top App Store Optimization Tool

    This tool is known to analyze your app discovery thoroughly and scale your user base through an AI engine. It offers transparent communication, secured transmission, authorized permissions, and more.

    Key Features:

    • Personalized tips on app optimization score and its improvement
    • Enhances app rating for better conversion
    • Keyword analysis and optimization to drive more traffic and downloads
    • App analytics and localization management
    • Real-time app store ranking and tracking
    App Radar - Top App Store Optimization Tools
    App Radar – Top App Store Optimization Tool

    Pros:

    • Large keyword database
    • Ratings and review management
    • In-depth competitor research
    • Actionable intelligence to leverage ROI

    Cons:

    • Poor customer support
    • Expensive plans that are not affordable for startups

    Pricing:

    App Radar offers four pricing plans: Pro, Guru, Power, and Ultimate. Have a look at the pricing details of each package.

    Plan Monthly Price
    ASO $99/month
    Growth $189/month
    Consultation $690/month

    Mobile Action

    Website Mobileaction.co
    Rating 4.6 out of 5
    Free Trial 7 days and offers free plan
    Used By Clash of clans, YouTube, Zoomcloud, Life360, Betterme
    Mobile Action - Top App Store Optimization Tool
    Mobile Action – Top App Store Optimization Tool

    It is an all-in-one app marketing intelligence platform. Alongside ASO keyword analysis, they also provide app analytics and competition analysis.

    Key Features:

    • Focuses on downloads and revenue estimates
    • Keyword spying, tracking, suggestion, and optimization
    • In-depth ASO and visibility report
    • Search ad intelligence
    • Comprehensive market data

    Pros:

    • Extensive SDK data with relevant filters and updated insights
    • Comprehensive download and revenue history
    • Easy to use and great customer support
    • Detailed review and ratings analysis for your as well as competitor apps

    Cons:

    • The dashboard loading speed is quite slow
    • The user interface is slightly clumsy

    Pricing:

    Mobile Action offers four pricing plans: Pro, Guru, Power, and Ultimate. Have a look at the pricing details of each package.

    Plan Monthly Price
    Free $0/Forever
    Start-Up $49/month
    Growth $299/month
    ASO Business $599/month
    Enterprise Custom Price

    SensorTower

    Website Sensortower.com
    Rating 4.1 out of 5
    Free Trial 14 days
    Used By Twitter, Nestle, Geico
    SensorTower - Top App Store Optimization Tool
    SensorTower – Top App Store Optimization Tool

    This tool provides vital, data-driven competitive insights and also helps in understanding the global app economy. It assists you to optimize keyword research for more traffic and downloads.

    Key Features:

    • App intelligence tools that enable user review analysis, sales and app usage, keyword ranking, competitor analysis, etc.
    • The store intelligence platforms offer extensive insight into app downloads and revenue
    • Provides in-depth statistics on user acquisition campaigns by other developers and publishers
    • Easily translates keywords and helps measure the effectiveness of localization strategy
    • Keyword spy searches keywords to get traffic and difficulty scores

    Pros:

    • Powerful, configurable, and easy-to-use dashboard
    • Provides estimates for search traffic score
    • Predictive rank and localization analysis
    • Tracks and views competitor downloads and the estimated revenue

    Cons:

    • UX and UI lag in comparison to other similar tools
    • Navigation between apps is complicated

    Pricing:

    Sensor Tower offers two pricing plans for small businesses: Pro, and Business. Have a look at the pricing details of each package. For enterprise, schedule a demo or make a contract.

    Plan Monthly Price
    Pro $79/month
    Business $399/month

    Checkaso

    Website Checkaso.io
    Rating 4.9 out of 5
    Free Trial 7 days
    Used By
    Checkaso - Top App Store Optimization Tool
    Checkaso – Top App Store Optimization Tool

    This tool offers ASO solutions to publishers, agencies, indie developers as well as game developers. It provides customized tips to help you improve your ASO strategy. It also gives keyword analytics and allows you to monitor the ranking of your app.

    Key Features:

    • ASOindex to check how well is your app optimized for the app store
    • Insightful data to help improve conversion rate and visibility
    • Let you check app ranking and discoverability
    • Analyze relevant keywords to enhance organic installs
    • Keyword starter pack and automatic keyword suggestions

    Pros:

    • Up-to-date keyword metrics
    • App ranking history through keyword analysis
    • Good customer support through emails, chats, webinars, videos, and more
    • The workflow is simple and clear which does not require any professional skills

    Cons:

    • Only two interface languages are available viz. English and Russian
    • UX and UI are not clear, which makes it difficult to switch between sections

    App Store Optimization Tool – Checkaso

    Pricing:

    Checkaso offers three pricing plans: Start-Up, Growing Business, and Company and Agency. Have a look at the pricing details of each package.

    Plan Monthly Price
    Start-Up $24/month
    Growing Business $62/month
    Company & Agency $126/month

    Gummicube

    Website Gummicube.com
    Rating 4.5 out of 5
    Free Trial Not Available
    Used By Microsoft, LinkedIn, McAfee, Grubhub, Gameloft
    Gummicube - Top App Store Optimization Tool
    Gummicube – Top App Store Optimization Tool

    This tool provides a complete ASO solution from technology to execution, measurement, and more. It helps improve the store visibility of your app by ranking for relevant keywords.

    Key Features:

    • Optimize metadata to increase organic impressions and enhance organic downloads
    • Refines every element of the app including app title, keywords, description, logo, screenshots, reviews, and ratings
    • Improves app ranking and optimizes creatives for better conversions and revenue
    • Lower user acquisition costs for every channel
    • Drives ROI with A/B experimentation, multivariate, split, and funnel testing

    Pros:

    • Easy to use and helps learn fundamentals of ASO
    • App store intelligence software for improved visibility and downloads
    • Easily tracks app store performance and competitor trends
    • Conducts tests and creates templates and descriptions to ensure higher app ranking based on the app algorithm

    Cons:

    • Data analytics is slightly unclear. It is difficult to segregate data
    • The tool is quite slow when comes to report generation

    Pricing:

    Gummicube offers several pricing plans. You can contact the vendor to get a quote.

    Conclusion

    Extensive analytical knowledge and great technical skills are required to boost the ranking and visibility of your app on the app store. App store optimization tools help you do this an easy way. These tools assist you in gauging the performance of your app, increasing the ROI, optimizing your strategies, as well as keeping an eye on your competitor apps.

    In this blog, we have shared with you the top 10 App store optimization tools for 2023. Hopefully, this list will help you find the most relevant tool to augment the performance of your app.

    FAQs

    What is App Store Optimization? (ASO)

    App store optimization is the process followed to expand the reach of an app in the app store so that it appears higher in the search results.

    What metrics do ASO tools measure?

    ASO tools measure keyword rankings, search visibility, downloads, ratings, and reviews.

    Can ASO tools guarantee higher app store ranking?

    ASO tools can provide optimization suggestions to help improve an app’s ranking, but they cannot guarantee a higher ranking in the app store.

    Are there any free ASO Tools?

    Appfollow and Mobile Action stand out as excellent options for those seeking cost-effective solutions as they are both available at no cost.

    How often do ASO tools update their data?

    This depends on the specific ASO tool, but most update their data regularly such as daily or weekly.