Tag: apparel

  • Top Clothing Franchises in India: Low-Cost, High-Profit Brands

    If you’re considering venturing into the fashion industry and want to explore the world of clothing brand franchises, you’re in the right place. India’s retail sector is thriving, and clothing franchises offer a lucrative opportunity to tap into this booming market.

    Clothing franchises have the potential to yield significant profits when strategically positioned. Successful marketing also plays a crucial role in their prosperity. Opting for a reputable brand ensures these aspects are well-managed. Requirements for a clothing franchise may vary depending on the brand. Luxurious brands may demand a larger land area and more intricate architectural designs. Conversely, urban brands prioritize locality and sales over aesthetics. With a diverse array of clothing franchises available, you have numerous options to choose from.

    In the global market, clothing companies have always been extremely popular. Because of the quality and positioning of their products, these businesses have established a standard in their industry. Through franchising, these brands have grown their global footprint over the years. These foreign apparel franchises have made India one of their top business destinations since it’s one of the most lucrative marketplaces with lots of business opportunities. However, as numerous local businesses have entered this market and are currently expanding, the rivalry in this space has been fiercer.

    A clothes franchise offers a great opportunity to start a business by selling popular clothing brands with established customer bases and support from the franchisor. In this blog, we will showcase some of the top clothing brand franchises in India that have established a strong presence and have a proven track record of success. Whether you’re interested in high-end luxury fashion, trendy urban wear, ethnic clothing, or sportswear, we’ve got you covered.

    Apparel or Clothing Market Size 2025

    The global apparel market is growing fast. It is expected to increase from $708.81 billion in 2024 to $766.62 billion in 2025, at a CAGR of 8.2%, driven by strong economies, rising investments, and better technology.

    By 2029, the market is projected to reach $1012.31 billion with a CAGR of 7.2%, supported by e-commerce growth, social media, and demand for sportswear. Key trends include the use of AI, blockchain, IoT, and VR/AR to improve fashion, supply chains, and shopping experiences.

    Apparel Global Market Report 2025
    Apparel Global Market Report 2025

    Top Clothing Franchise in India

    S. No. Brand Brand Origin ROI Period
    1 Biba Indian 18–24 months
    2 Allen Solly Indian (Aditya Birla) 24 months
    3 Peter England Indian (Aditya Birla) 24 months
    4 Aurelia Indian 18–24 months
    5 H&M International (Sweden) 3–4 years
    6 Jockey India International (USA) 24 months
    7 Snitch Indian 18–24 months
    8 Raymond Indian 2–3 years
    9 Rupa Garments Indian 18 months
    10 Trylo Intimates Indian 18–24 months
    11 Arvind Limited Indian 2–3 years
    12 Siyaram Indian 2–3 years
    13 V.F. Corporation International (USA) 3 years
    14 Gravity Creation Indian 12–18 months
    15 Pratibha Syntex Limited Indian 18–24 months
    16 Canary London Indian 18–24 months
    17 K-Lounge Indian 2 years
    18 Numero Uno Indian 2 years
    19 Duke India Fashion Ltd. Indian 18–24 months
    20 Wrangler International (USA) 2–3 years
    21 Levi Strauss Co. International (USA) 3–4 years
    22 Fabindia Indian 2–3 years
    23 Being Human Indian 2–3 years
    24 Vero Moda International (Denmark) 2–3 years
    25 Rare Rabbit Indian 18–24 months

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    Biba

    Name Biba
    Investment INR 2-5 crore
    Franchise Units 285
    Area Required 800-1000 sq. ft.
    Franchise Fee INR 10 Lac
    Royalty Fee 5%
    Profit Margin 25% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Biba
    Top Clothing Franchise in India – Biba

    Meena Bindra launched her homegrown fashion label BIBA in Delhi in 1988. The name BIBA means beautiful woman in Punjabi. BIBA is a well-known name in Indian ethnic apparel among Indian customers. BIBA has a wide variety of products, including sarees, salwar, Kurtis, lehenga sets, palazzo pants, dupatta, Anarkali, and more. Its lush and vibrant clothes attract both youngsters and elderly fellows. It has a strong presence in the international market too. Biba also deals in unstitched clothing material for both kids and adults and is one of the most profitable clothing franchise in India.

    An initial investment of 2-5 crore and a retail space ranging from 1000 sqft to 2000 sqft are necessary to launch this garments franchise. Investors must also have a Shop and Establishment Act Licence, GST registration, and company registration as a Private Limited or Limited Liability Partnership. BIBA is one of the best clothing franchises in India. They will provide training and marketing support to the franchise.


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    Allen Solly

    Name Allen Solly
    Investment INR 40-70 Lac
    Franchise Units 250
    Area Required 800-1000 sq. ft.
    Royalty Fee 0
    Apply for Franchise https://bit.ly/3BxoFnd
    Dress Shop Franchise in India - Allen Solly
    Top Clothing Franchise in India – Allen Solly

    Allen Solly, a renowned clothing brand, offers trendy and stylish apparel for men and women. Established in 1993, the brand is known for its contemporary designs and high-quality fashion offerings. Allen Solly has emerged as one of the top retail fashion franchises in India. With its fresh and trendy range of clothing, the brand has played a significant role in shaping the style of the contemporary Indian generation. Offering an incomparable and classy fashion experience, Allen Solly has become a go-to choice for those seeking a unique and stylish wardrobe.


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    Peter England

    Name Peter England
    Investment INR 20-30 Lac
    Franchise Units Around 1000
    Area Required 800-1000 sq. ft.
    Franchise Fee No Fee
    Royalty Fee NA
    Profit Margin 40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Peter England
    Top Clothing Franchise in India – Peter England

    Peter England, a well-established clothing brand, has gained prominence as a leading name in men’s fashion in India. It was bought out by Kumar Mangalam Birla’s Aditya Birla Fashion label in the year 2000 after it had been founded in Ireland in 1889. If you want to start a successful business, investing in a mens wear franchise can be a great option with strong demand and popular brands. Tops, pants, denim, suits, jackets, and t-shirts are just some of the items available at this men’s wear franchise. With its wide range of stylish apparel and accessories, Peter England has become a go-to brand for men seeking quality, comfort, and modern designs.

    Peter England provides its investors with several services, including consignment stock supply, branding and marketing, store setup assistance, efficient operations, and administration of human resources.

    To embark on a Peter England franchise journey, a minimum initial investment ranging from ₹25 lakhs to ₹35 lakhs is required. Additionally, aspiring franchisees should have access to a dedicated floor area of over 1200 square feet to accommodate the brand’s offerings. As a Peter England franchise owner, you can benefit from the brand’s established reputation, extensive product range, and loyal customer base.

    Aurelia

    Name Aurelia
    Investment INR 60-80 Lac
    Franchise Units Around 500
    Area Required 1200-1500 sq. ft.
    Franchise Fee INR 2-3 Lac
    Royalty Fee NA
    Profit Margin 94% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Aurelia
    Top Clothing Franchise in India – Aurelia

    In 2009, Aurelia was established by OS and AS Pasricha, two brothers. Staying true to traditions while incorporating some modern ideas, this clothing franchise redefines Indian ethnicity. Aurelia has gained popularity among young females and boasts Disha Patani as its brand ambassador. Known for its fancier offerings, Aurelia requires its franchise stores to reflect the brand’s aesthetic. As a franchisee, you can expect training and marketing support from the brand, backed by a 9-year agreement. To succeed as an Aurelia franchise owner, it is essential to possess strong business acumen and a thorough understanding of the industry.

    Investors are helped to elevate their new businesses by Aurelia’s outstanding franchise business plan, which makes it one of the top clothing franchises in India. Aurelia assists its investors with staff training, inventory maintenance, and the seamless operation of their outlets.

    H&M

    Name H&M
    Investment INR 50lakh-1Cr
    Franchise Units 63+
    Area Required 1000-2000 sq. ft.
    Franchise Fee
    Royalty Fee 12%
    Profit Margin
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Aurelia
    Top Clothing Franchise in India – Aurelia

    H&M is a popular clothing brand from Sweden with over 63 stores in India. For current investors, opening a Vero Moda franchise could be a good choice, as it is well-loved by many people. Its popularity makes it one of the best clothing franchises in India. The franchisor takes only 4% of the revenue from the franchisees. An H&M store should have trial rooms, billing counters, and areas to display products. The franchise also needs to hire 6 to 15 staff members and set up ACs, CCTV, and computers with internet access.


    List of All the Brands Under Aditya Birla Fashion | Aditya Birla Clothing Brands
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    Jockey India

    Name Jockey India
    Investment INR 45-50 Lac
    Area Required 1200-1400 sq. ft.
    Franchise Units Around 900
    Franchise Fee Included in Infrastructure Investment
    Royalty Fee NA
    Profit Margin 15-20% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Jockey
    Top Clothing Franchise in India – Jockey

    Jockey, a well-known innerwear brand catering to both men and women, has established a strong reputation in the country. With its brand reliability and quality products, Jockey items are in high demand and sell easily. Jockey has been producing and advertising superior wool socks to unisex undergarments ever since. Jockey India is one of the best clothing franchises in India, and it’s a favorite with both adults and children.

    The brand stands firmly behind its franchise partners, offering comprehensive support for training, store design, and ensuring a high-profit margin. For a Jockey franchise, a land area ranging from 1000 to 1400 sq. ft. is required to set up the store.

    Franchisees receive first-rate advertising and promotion assistance from Jockey India. Boosting recognition of the brand at the national and regional levels is the objective of these campaigns. Promotional events, sales, and the grand opening of the new store will all be announced through digital channels by the marketing team.

    Snitch

    Name Snitch
    Investment INR 20-30 Lac
    Area Required 2000-2500 sq. ft.
    Franchise Units
    Franchise Fee
    Royalty Fee
    Profit Margin 30-40% of retail sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Snitch
    Top Clothing Franchise in India – SNITCH

    SNITCH is a menswear brand aiming to offer affordable fashion for young men in India, with products like formal, casual, sportswear, innerwear, accessories, and perfumes.

    The franchise cost ranges from INR 20 Lakhs to INR 30 Lakhs, depending on location, and requires a store size of 2000 to 2500 sqft in high-traffic areas. Details like franchise fees, royalty, and profit margins are not fully disclosed, so consulting a franchise advisor is recommended.

    SNITCH provides full support and training for business setup, staff, and marketing. The brand plans to open 8-10 franchise stores in South Indian cities like Hyderabad and Chennai.

    Raymond

    Name Raymond
    Investment INR 30-50 Lac
    Area Required 600-1200 sq. ft.
    Franchise Units Around 1000
    Franchise Fee No Fee
    Royalty Fee 30%
    Profit Margin 50% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Raymond
    Top Clothing Franchise in India – Raymond

    Raymond, a prestigious men’s clothing brand in India, is widely recognized for its quality and style. It was in Mumbai that Vijaypat Singhania established Raymond in 1925. This clothing franchise has been around for a long time and is well-respected in India. Raymond offers comprehensive fabric solutions, including the production of wool, linen, and coated fabrics as well as the design and production of suits, trousers, and other garments.

    Raymond is currently focusing on expanding to cities with populations below 5 lakhs. The goal of Raymond’s expansion into tier 4 and tier 5 towns is to further strengthen its leadership position in the fashion and lifestyle industry and to increase its existing franchise footprint.

    When you partner with Raymond as a franchise, you can expect comprehensive support in various aspects. This includes assistance with in-shop design, construction, and business development. To maintain the brand’s standards, a minimum footage requirement of 15 feet is necessary to open a Raymond franchise. With over 90 years of experience, Raymond has earned the trust of customers, ensuring a strong customer base for franchisees. Additionally, the franchisees can benefit from expert guidance provided by the head office, along with the installation of current IT systems to streamline operations and enhance efficiency.


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    Rupa Garments

    Name Rupa Garments
    Investment INR 50,000-1 Lac
    Area Required 350-500 sq. ft.
    Franchise Units More than 1,50,000
    Franchise Fee No Fee
    Royalty Fee NA
    Profit Margin 45-47% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Rupa Garments
    Top Clothing Franchise in India – Rupa Garments

    Established in Kolkata in 1968 by Prahlad Rai Agarwala, Rupa & Company is a prominent name in Indian knitwear, producing an impressive 7 lakh pieces of finished goods daily. Introducing new variants within each sub-brand is something Rupa does regularly to keep up with changing consumer tastes and market demands.

    With a commitment to profitability, Rupa guarantees a 52% return on investment within 1.6 years. When it comes to location, Rupa prefers franchise stores to be situated in high-traffic areas such as malls or bustling high streets. An ideal land area requirement for a Rupa franchise is around 500 sq. ft. These factors contribute to Rupa’s strong presence and success in the innerwear market.

    Even though this clothing franchise is well-established in India, Rupa & Company Ltd. is planning to further increase its footprint by opening additional franchises. Investors are assured of Rupa and Company’s complete backing to establish a successful franchise outlet. Rupa & Company Ltd. has devised a strategy to keep franchise stores from competing with one another and this helps the company’s business to grow further. Rupa & Company Ltd. is one of the low-cost franchises in India.

    Trylo Intimates

    Name Trylo Intimates
    Investment INR 20-30 Lac
    Area Required 400-600 sq. ft.
    Franchise Units Less than 10
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Trylo Intimates
    Top Clothing Franchise in India – Trylo Intimates

    Trylo, a well-known name in the lingerie manufacturing business, boasts nearly 25 years of industry experience and has garnered the trust of the masses. As a franchise partner, you can expect strong support from Trylo, including comprehensive training and assistance with store design. They prioritize the success of their franchise owners, considering it integral to their success. Trylo is dedicated to ensuring that franchise owners do not incur any financial loss while conducting business, reflecting their commitment to fostering mutually beneficial partnerships.


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    Arvind Limited

    Name Arvind Limited
    Investment INR 30-50 Lac
    Area Required 800-1200 sq. ft.
    Franchise Units Around 200
    Franchise Fee INR 5 Lac
    Royalty Fee No Fee
    Profit Margin 45% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Arvind Limited
    Top Clothing Franchise in India – Arvind Limited

    Kasturbhai, Narottambhai, and Chimanbhai were three brothers from Ahmedabad who formed Arvind Ltd in 1931 under the name Arvind Mills Ltd. It is a men’s clothing and suiting fabric dealer. On a global and national scale, Arvind’s fabric market has remained unrivaled. Worldwide clothing brands like Arrow, US Polo Assn, Tommy Hilfiger, Gant, GAP, and private labels like Flying Machine, Newport, Excalibur, and Cherokee are exclusively licensed and marketed by Arvind Ltd. The brand reflects India’s youth fashion.

    The franchise land area is required to be 800-1200 sq. ft. The brand caters to upscale customers and offers Italian fabrics for those who prefer them. The brand will support the franchise with advertising and marketing to increase visibility and guide them to launch festive season campaigns and end-of-season sale promotions.

    With the construction of state-of-the-art garment facilities and the introduction of garment packages to both domestic and foreign clients, the Arvind Ltd franchise has devised a bold plan to consolidate its present operations which makes Arvind Ltd. one of the best clothing franchises in India.  


    List of All the Brands Under Arvind Fashion
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    Siyaram

    Name Siyaram
    Investment INR 25-30 Lac
    Area Required Minimum 700 sq. ft.
    Franchise Units Over 1 Lac
    Franchise Fee Included in Infrastructure Investment
    Royalty Fee Included in Infrastructure Investment
    Profit Margin Around 30-40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Siyaram's
    Top Clothing Franchise in India – Siyaram’s

    Dharaprasad Poddar established Siyaram’s Silk Mills Ltd. in Mumbai in 1978. Some of its well-known brands are Oxemberg, Siyaram’s Suitings & Shirtings, J. Hampstead Fabric & Apparel, Mistair, Cadini, Royale Linen, and Miniature. Siyaram boasts an extensive network of 1 lakh retail stores, indicating its popularity among the masses. As a franchise owner, Siyaram expects you to possess a comprehensive understanding of fashion trends and a relentless pursuit of perfection. In return, the company promises a substantial 30% return on investment within a span of 3 to 4 years. This commitment to profitability reflects Siyaram’s dedication to fostering successful and mutually beneficial partnerships with their franchise owners.

    In addition to offering an attractive franchise opportunity to potential investors, Siyaram’s provides a range of services, including assistance with site evaluation, and selection as well as design and layout assistance for each shop. To make management easy and deliver the finest client experience, this clothing franchise also offers IT and continuous operational assistance, as well as audits. To help franchises succeed, the company offers unmatched advertising and marketing resources which helps in making it one of the best clothing franchises in India.


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    V.F. Corporation

    Name VF Corporation
    Investment INR 10-15 Lac
    Franchise Units
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - VF Corporation
    Top Clothing Franchise in India – VF Corporation

    VF Corporation offers a unique proposition by bringing together multiple popular fashion brands under one roof. With a diverse portfolio of fashion labels, VF Corporation provides a promising opportunity for franchisees to capitalize on the wide variety of offerings and generate profits. The company takes responsibility for training and development, ensuring franchisees receive the necessary support to thrive. For additional details and inquiries, interested franchise owners are encouraged to contact the corporation directly for further information. It is one of the low-cost clothing franchise in India.

    Gravity Creation

    Name Gravity Creation
    Investment INR 10-20 Lac
    Area Required 400-900 sq. ft.
    Franchise Units 20-50
    Royalty Fee No Royalty
    Profit Margin 35% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Gravity Creation
    Top Clothing Franchise in India – Gravity Creation

    Gravity Creation is a prominent brand specializing in men’s ready-made garments. They offer franchise opportunities that can be established anywhere in India, as they have no specific location preferences. When partnering with Gravity Creation, franchisees can benefit from various support services. This includes assistance with interior setup, site selection, comprehensive training programs, inventory management, digital marketing support, administrative guidance, brand promotion initiatives, and assistance with staff recruitment. To become a franchise owner, it is necessary to have your property and apply through Franchise India. The minimum required land area for a Gravity Creation franchise is 300 square feet.

    Pratibha Syntex Limited

    Name Pratibha Syntex Limited
    Investment INR 10-20 Lac
    Area Required 100-1500 sq. ft
    Franchise Units Around 200
    Franchise Fee No Fee
    Royalty Fee Included in Infrastructure Investment
    Profit Margin 30% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Pratibha Syntex Ltd.
    Top Clothing Franchise in India – Pratibha Syntex Ltd.

    Starting with spinning mills in the Pithampur district, Shiv Kumar Chaudhary embarked on a path that would become Pratibha Syntex Ltd. in 1997. Pratibha Syntex has made a name for itself by curating a diverse collection of popular brands, including renowned names like Zara and Nike, under one roof. Pratibha Syntex Ltd. not only contracts manufactures and exports for Zara and Nike, but also for leading US and European brands such as H&M, Patagonia, G-Star, Columbia, and more.

    Their strategic approach of creating a one-stop shop for all these popular brands has contributed significantly to their substantial growth in recent years. Moreover, Pratibha Syntex is deeply committed to creating opportunities not only for its employees but also for farmers and individuals from across the globe. Their dedication to fostering a global network of opportunities reflects their vision of inclusivity and sustainable growth.

    With a focus on building relationships across the value chain, Pratibha Syntex Ltd. brings together revered global fashion companies from more than 20 countries with more than 35,000 farmers and 10,000 employees. Pratibha Syntex Ltd. is the best clothing brand franchise under 10 Lakh.


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    Canary London

    Name Canary London
    Investment INR 5-10 Lac
    Area Required 400-500 sq. ft.
    Franchise Units 90+
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Canary London
    Top Clothing Franchise in India – Canary London

    Canary London is a leading purveyor of fine fashion, delivering exquisite clothing to its customers. It has rapidly emerged as one of the fastest-growing clothing chains in India. True to its name, Canary London brings an international flair to its clothing, captivating the discerning shoppers. Franchise owners partnering with Canary London can expect comprehensive guidance in marketing and designing, alleviating the hassle associated with these aspects of the business. Additionally, franchisees will receive valuable training and ongoing support to ensure their success within the brand.


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    K-Lounge

    Name K-Lounge
    Investment INR 30-50 Lac
    Area Required 400-122 sq. ft.
    Franchise Units 180
    Franchise Fee Included in Infrastructure Investment
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - K-Lounge
    Top Clothing Franchise in India – K-Lounge

    K-Lounge entices a large number of young buyers with its fashionable clothing offerings. Over the years, the brand has significantly expanded its presence in the Indian market. With a focus on young girls and boys, K-Lounge caters to the preferences of its target shoppers. To become a franchise owner, a genuine passion for fashion is essential, as is a dedicated commitment to gradually increasing sales. By aligning with K-Lounge, franchise owners can tap into the growing demand for trendy clothing among the youth demographic.


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    Numero Uno

    Name Numero Uno
    Investment INR 10-20 Lac
    Area Required 500-1000 sq. ft.
    Franchise Units Around 500
    Franchise Fee No Fee
    Royalty Fee Included in the Infrastructure Investment
    Profit Margin 40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Numero Uno
    Top Clothing Franchise in India – Numero Uno

    Under the leadership of CMD Narinder Singh Dhingra, Hi Fashion Clothing Co. founded Numero Uno in 1987, making it one of the first denim labels in India to be made indigenously. The company’s name was changed to Numero Uno Clothing Ltd. on April 1, 2007, to reflect its expanding presence in both domestic and international markets. A new and modern experience is offered to customers by reflecting the new identity across all Numero Uno products, retail, and digital channels.

    Providing investors with several services, including staff training, marketing assistance, store support, and assistance with inventory management, this apparel franchise is further expanding its wings through its franchise company. To establish a franchise, a minimum land area of 500-1000 sq. ft. is required, and franchise locations can be chosen anywhere across India. The brand offers a lifetime tenure, allowing franchise owners to have a long-term association. Numero Uno has gained popularity, particularly among young individuals, with its trendy denim offerings and stylish t-shirts. By partnering with Numero Uno, franchise owners can tap into the brand’s appeal among the youth demographic and capitalize on the demand for cool and fashionable clothing.


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    Duke India Fashion Ltd.

    Name Duke India Fashion Ltd.
    Investment INR 30-40 Lac
    Area Required 700-1000 sq. ft.
    Franchise Units 4000
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Duke India Fashion Ltd.
    Top Clothing Franchise in India – Duke India Fashion Ltd.

    In 1966, Komal Kumar Jain founded Duke Fashions in Ludhiana, which is now one of the most prominent footwear and clothing brands in India. Duke Fashions offers a customized selection of inexpensive, high-quality fashion and fashion basics at over 400 Exclusive Brand Outlets (EBOs) and over 4000 Multi-Brand Outlets (MBOs) around the country. Duke Fashions is a multi brand clothing store franchise.

    More than 250 towns and cities in India are home to Duke Fashions stores. Duke’s goal is to cater to the Premium and Mid-Premium market by offering reasonably priced, high-quality apparel with modern designs. Duke Clothing is one of the best clothing franchise businesses in India.

    Wrangler

    Name Wrangler
    Investment INR 30-40 Lac
    Area Required 700-1000 sq. ft.
    Franchise Units 60+
    Franchise Fee Included in Infrastructure Investment
    Royalty Fee Included in Infrastructure Investment
    Profit Margin 80% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Wrangler
    Top Clothing Franchise in India – Wrangler

    Wrangler is one of the pioneers in the apparel business. In 1947, CC Hudson and Homer Hudson started the clothing franchise in Greensboro, USA. As soon as Wrangler achieved popularity in the US market, it began to spread its wings to other nations. To strengthen its position in the global market, Wrangler launched its franchise business in the year 2000. Investors receive training and marketing assistance as the Wrangler expands across India. With more than 60 units across the country, Wrangler operates with a standard agreement of 5 years.

    Levi Strauss Co.

    Name Levi Strauss Co.
    Investment INR 30-50 Lac
    Area Required 800-1000 sq. ft.
    Franchise Units Around 50
    Franchise Fee INR 5-10 Lac
    Royalty Fee 10-15%
    Profit Margin 15-24% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Levi Strauss Co.
    Top Clothing Franchise in India – Levi Strauss Co.

    Levi Strauss established the Levi Strauss Co. in San Francisco in 1853. As of May 2024, this apparel franchise has over 500 locations worldwide, and it is steadily expanding its franchise company footprints in the international market.  Investors receive a wealth of services from this clothing franchise including free consultations, assistance in finding a store’s location, a retail layout design, staff training, and much more. Levi Strauss Co. is one of the famous clothing brand franchises in India.

    Fabindia

    Name Fabindia
    Investment INR 10-15 Lac
    Area Required 1500-2000 sq. ft.
    Franchise Units 355
    Franchise Fee Around INR 5 Lac
    Royalty Fee 0
    Profit Margin 30-40% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Fabindia
    Top Clothing Franchise in India – Fabindia

    John Bissell established Fabindia in New Delhi in the year
    1960. The diverse and vibrant craft traditions of India are celebrated by this
    clothing franchise. Fabindia is a prominent player in the Indian market and the
    largest private marketplace for products crafted using traditional arts and
    expertise.

    Because of its emphasis on handicrafts and handmade goods, Fabindia acts as a perfect connector between urban and rural regions. Because of this link, Fabindia generates money and jobs in both regions.

    One unique selling point of the Fabindia brand is the business’s franchising cost flexibility. Opening a small store can cost anywhere from 10 to 15 lakhs rupees, with a contract charge of around 5 lakhs rupees and a waived royalty fee added on top.

    Being Human

    Name Being Human
    Investment INR 50 lac- 1 crore
    Area Required 1200-1500 sq. ft.
    Franchise Units Around 600
    Profit Margin 15-20% sales
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Being Human
    Top Clothing Franchise in India – Being Human

    In 2012, the Being Human – The Salman Khan Foundation established the Being Human Clothing franchise to advance their mission. Being Human is one of the most prominent apparel franchises in India. Being Human is a well-known brand of Mandhana Industries Ltd, a diverse and multi-locational textile and clothing manufacturing company. Fast return on investment (ROI), assistance with outlet promotion planning and implementation, and hassle-free advertising and marketing programs are all benefits of investing in this clothing franchise. Among Indian franchises, Being Human is by far the most well-liked and quickly expanding.

    Vero Moda

    Name Vero Moda
    Investment INR 35-55 lakhs
    Area Required 1200-1500 sq. ft.
    Franchise Units 200+
    Profit Margin 20%
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Vero Moda
    Top Clothing Franchise in India – Vero Moda

    Vero Moda is a well-known European clothing brand and has ranked 10th among the best clothing franchises in India.

    To open a Vero Moda store, you need to have air conditioning, CCTV cameras, an internet connection, a trial room, a billing counter, and space to display clothes.

    The brand is popular for its stylish and trendy women’s fashion. It is a great option for people who want to invest in a well-known clothing business.

    Rare Rabbit

    Name Rare Rabbit
    Investment INR 20 and 30 lakhs
    Area Required
    Franchise Units
    Profit Margin 20-30%
    Apply for Franchise https://bit.ly/3BxoFnd
    Top Clothing Franchise in India - Rare Rabbit
    Top Clothing Franchise in India – Rare Rabbit

    Starting a Rare Rabbit franchise is a step-by-step process. First, do some research about the brand, its market, and competitors. Then, make a simple business plan and contact Rare Rabbit to apply for the franchise.

    Next, arrange money through savings, loans, or investors. Choose a good location for your store and set it up as per Rare Rabbit’s brand style. You’ll also need to hire staff and attend training sessions given by the company.

    Once everything is ready, use the company’s marketing help to promote your store. A grand opening event can help attract customers and build interest.

    Conclusion

    Investing in a clothing brand franchise in India can be a rewarding and exciting venture, leveraging the country’s thriving retail industry. Each brand mentioned in this blog offers unique opportunities for aspiring franchisees to enter the fashion market with established and reputable labels. Carefully evaluate factors such as brand positioning, investment requirements, growth potential, and ongoing support before making a decision. Remember, partnering with a renowned clothing brand can provide a solid foundation for success in the competitive Indian fashion landscape. Choose wisely, embrace the possibilities, and embark on your journey to becoming a part of the thriving clothing franchise industry in India.

    FAQ

    What is a clothing brand franchise?

    A clothing brand franchise is a business opportunity where individuals can partner with an established clothing brand to open and operate a retail store or outlet. Franchisees benefit from the brand’s reputation, marketing support, training, and operational assistance.

    Biba, Aurelia, Jockey, Raymond, Rupa Garments, Zara, Siyaram, K-Lounge, and more are some of the most popular clothing franchise in India.

    Is clothing franchise profitable in India?

    Yes, Clothing franchise business is a lucrative business if established properly.

    How do I choose the best clothing brand franchise in India?

    Choosing the best clothing brand franchise involves considering factors such as brand reputation, target market, investment requirements, growth potential, ongoing support, and personal interests. It’s important to conduct thorough research, evaluate different options, and match them with your business goals and capabilities.

    How to open fashion franchise?

    To open a fashion franchise, start by researching and selecting a reputable fashion brand that aligns with your interests and target market. Contact the brand’s franchise department to inquire about their requirements, investment details, and support provided. Once you meet the criteria, sign the franchise agreement, secure a suitable location, and follow the brand’s guidelines to set up your fashion franchise store.

    What kind of support can I expect from a clothing brand franchise?

    Clothing brand franchises generally provide support in areas such as store setup, site selection, training programs, marketing and advertising, inventory management, and ongoing operational guidance.

    Are financing options available for clothing brand franchises?

    Some clothing brand franchises may have partnerships or tie-ups with financial institutions that offer financing options to potential franchisees. It’s recommended to inquire about such options and explore financing opportunities during the franchise evaluation process.

    Which are the clothing brand franchise under 10 lakhs?

    Manyavar, FabIndia, W for WOmen, Biba, Zudio, Peter England are a few clothing franchise under 10 lakhs.

    Which is the best clothing franchise in India?

    The best clothing franchises in India include brands like Biba, Allen Solly, Peter England, Raymond, and Vero Moda. They are popular for quality products, strong brand presence, and good business opportunities.

    What is the clothing franchise cost in India?

    Clothing franchise costs in India usually range from INR 20 lakhs to INR 2 crores, depending on the brand and store size.

    Which is the clothing franchise under 5 lakhs?

    Some clothing franchises in India are available for under ₹5 lakhs, making them perfect for small investors or first-time business owners. Brands like Snitch, Gravity Creation, K-Lounge, and Canary London offer affordable franchise options with good growth potential in the market.

    What is Rare Rabbit franchise cost?

    Rare Rabbit franchise costs lie between INR 20 lakhs to INR 30 lakhs.

    What is Snitch franchise profit margin?

    The Snitch franchise profit margin is 30% or 40% of retail sales and Snitch franchise cost is INR 20-30 lakhs.

  • Raymond: The Success Story of Famous Indian Clothing Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Raymond.

    India as a diverse land has a lot of colorful trends when it comes to textiles and apparel. Of course, the collapse of all hype at the dawn of the twentieth century brought a more sensible environment and a more solid view of the fashion industry.

    As far as we know, the Indian Textile industry is a significant contributor to the country’s economy. The industry is providing one of the most fundamental needs of the community and has importance; preserving ongoing development for raising the quality of life. It has established itself as a self-sufficient industry that adds value at every stage of the supply chain right from the production of raw materials to the delivery of finished goods.

    Raymond Group is an Indian textile and fashion industry headquartered in Mumbai, India. Raymond was founded in 1925 by Albert Raymond. The group makes suiting material and has a 31 million meter capacity for wool and wool-blend fabrics.

    Check out a lot more about Raymond, its startup story, its founders and team, business and revenue growth, the challenges faced, and a lot more relevant information.

    Raymond – Company Highlights
    Raymond – About
    Raymond – Industry
    Raymond – Leadership
    Raymond – Mission and Vision
    Raymond – Name, Logo, and Tagline
    Raymond – Startup Story
    Raymond – Business model
    Raymond – Revenue Model
    Raymond – Challenges Faced
    Raymond – Mergers and Acquisitions
    Raymond – Online and Social Media Presence
    Raymond – Advertisements and Social Media Campaigns
    Raymond – Awards and Achievements

    Raymond – Company Highlights

    Headquarters Thane, India
    Sector Textiles, Engineering, Aviation & Real estate
    Key people Gautam Vijaypat Singhania (Chairman)
    Type Public
    Founded 1925
    Revenue $6.2 Billion (2022)
    Website www.raymond.in

    Raymond – About

    Incorporated in 1925, the Raymond Group is a diversified organization with most of its business activities in the textile and apparel industries. It also operates in a number of other industries, including FMCG, Real Estate, Engineering, and Prophylactics, in both domestic and foreign markets.

    With the support of more than a billion customers, Raymond is renowned for providing its customers with top-notch products for the previous nine decades.

    The company is the owner of clothing brands including Raymond, Raymond Premium Apparel, Raymond Made to Measure, Ethnix, Park Avenue, Park Avenue Woman, ColorPlus, Kamasutra, and Parx. All of the brands are sold through “The Raymond Shop” (TRS), which has a network of more than 700 retail locations in India and abroad in more than 200 cities. The brand also has its presence in tier IV & V cities.

    Woolen textiles, Cotton, Wool blends, Linen, and Denim are just a few of the luxurious shirting and suiting fabrics that Raymond has to offer.

    After entering the clothing, textile, and sexual wellness segment, in 1949, Raymond Ltd. made a foray into the engineering industry. With a market share of more than 25% of worldwide steel file production capacity in 2020 and a presence in more than 55 countries, JK Files and Engineering Ltd. holds the top spot as the industry leader. It was 2019 that saw the announcement of Raymond’s entry into the real estate industry as Raymond Realty with the theme of ‘Go Beyond’. The new business would invest 250 crores (about $36 million) to create mid-range and luxury housing units on 20 acres of land in Thane, a rising suburb of Mumbai.

    Raymond has also strived to do something for society. ‘Beyond business’, is Raymond’s humanitarian activities that are designed to foster inclusive growth for the socially underprivileged.

    • JK Trust Gram Vikas Yojana – improve the quality of life in rural areas through a Cattle Breed Improvement Programme (CBIP)
    • JK Bovagenix – On July 20, 2016, a groundbreaking breeding program using in-vitro fertilization to produce selected indigenous cattle breeds went into effect.
    • Skilled Tailoring Insititute – to train unemployed women
    • Raymond Tailoring Hubs for skill development – located in Mumbai, Delhi, Bihta, Jamshedpur, Jaipur, Nashik, Villupuram, Ranchi, and Bengaluru.
    • Singhania Schools

    Raymond – Industry

    As mentioned earlier, the Indian Textile industry contributes a major chunk to the country’s economy. This sector is also one of the oldest industries in the Indian economy. It is reported that the Indian textiles market is expected to be worth more than $209 billion by 2029.

    Raymond – Leadership

    Gautam Vijaypat Singhania is the Managing director and Chairman of the Raymond Group.

    Gautam Vijaypat Singhania

    Born to an industrialist family, whose parents are Vijaypat Singhania and Ashabai Singhania, Gautam Vijaypat Singhania is the Chairman and Managing Director of the Raymond Group. He attended Cathedral and John Connon Schools as well as St. Mary’s School in Mumbai. In 1986, Gautam Singhania joined the JK Group of businesses owned by the Singhania family. Later, he joined the Raymond Group, where he rose through the ranks to become chairman in September 2000, and managing director in July 1999.

    Nawaz Modi Singhania, a Parsi, is the spouse of Gautam Singhania. They have a daughter called Niharika.

    According to a family agreement, Gautam Singhania has been given a 27% share of the business. A few years after taking over, he turned the business around and made it become a big success.

    Raymond – Mission and Vision

    Raymond likes to do business with one vision, that is, “Trust, Quality, and Excellence”

    Raymond – Name, Logo, and Tagline

    As we all are aware, the tagline of Raymond is, “The Complete Man”

    The brand name was derived from Albert Raymond and Abraham Jacob Raymond, who were members of the Board of Directors of a Jewish industrialist company during the 1920s known as E.D Sassoon and Co. Formerly it was known as ‘The Raymond Woollen Mills” and then it was changed to just ‘Raymond’.

    Raymond – Startup Story

    The story of the world’s largest producer of suiting fabric, Raymond goes back to the year 1925. An elderly man by the name of Wadia had the foresight to establish a modest woolen mill in the backward region of Thane, Maharashtra, spurred on by the burgeoning need for apparel for soldiers in the Indian Defense Force. However, Wadia couldn’t manage the woolen mill and it was taken over by E.D Sassoon and Co. It was them, who renamed the company, ‘The Raymond Woollen Mills’

    After some years, in 1944, Lala Kailashpat Singhania took over Raymond when he saw the potential in the brand for the coming future. His family, the Singhanias moved to Farrukhabad from the little village of Singhana in Shekhawati, one of the desert towns of northeast Rajasthan, in search of better opportunities. They had their own company called JK Cotton Spinning & Weaving mills Co., wherein they produced high-quality cotton clothes using only Indian raw materials, labor, and other methods to compete against England.

    Post-independence, Kailashpat took Raymond to newer heights and put up a new manufacturing unit JK Files in 1950 to manufacture indigenous engineering files. In 1958, Raymond opened its first exclusive showroom in King’s corner, Ballard Estate in Mumbai.

    In 1986, Park Avenue was launched by Raymond, a collection of stylish wardrobes for men.

    Raymond opened its first international showroom in Oman in 1990. After one year, the brand launched a premium condom brand called, ‘Kamasutra’. With the founding of Raymond Aviation in 1996, the group entered the aviation industry. Corporate travelers in India can use the air charter services offered by Raymond Aviation.

    In order to provide customers with a variety of semi-formal and casual clothing, the luxury casual wear brand Parx was introduced in 1999. 2008 saw the introduction of ready-to-wear clothing under the Raymond brand, which is currently known as Raymond Ready to Wear.

    In 2016, the company launched a kind of fabric, which the company referred to as the Smartest fabric in the World – it was known as Technosmart. In the same year, Raymond opened a new office in Dubai. With 900 outlets in 500+ Indian towns and cities as of 2018, Raymond had experienced its fastest-ever retail expansion.

    To combat COVID, Raymond came up with ‘Virasafe’, a highly effective anti-viral fabric. To produce PPE suits during the outbreak, the brand converted its garment plants.

    Raymond – Business model

    Raymond’s business involves a number of business models because it deals with several types of business including real estate and aviation. However, it does have a B2B business model as it manufactures one of the finest cotton and pure linen fabrics.

    Here’s taking a look at the various businesses by Raymond Group:

    Suit Business

    It is commendable that in India, the woolen suiting fabric industry is dominated by Raymond, one of the largest vertically and horizontally merged producers of worsted suiting fabric in the world, with a market share of over 60%. This business has manufacturing plants at Vapi (Gujarat), Chhindwara (Madhya Pradesh), and Jalgaon (Maharashtra) with a manufacturing capacity of 38 million meters.

    Garment Business

    Raymond has three wholly-owned subsidiaries – Silver Spark Apparel Ltd (Suits), EverBlue Apparel Ltd. (Jeanswear), and Celebrations Apparel Ltd. (Shirts) for its garment business. The only Indian company having the know-how to create Full Canvas Suits is Silver Spark Apparel Ltd. The company’s products such as jeans, trousers, shirts, and suits are all exported to the USA, Europe, and Japan.

    Shirt Business

    Raymond is also engaged in the manufacturing of shirt fabrics, which are very renowned and the finest in India. At its advanced manufacturing facility in Kolhapur (Maharashtra), the operation has a capacity of 26 million meters and manufactures bottom-weight textiles and high-end cotton and linen shirts for well-known national and international brands.

    Retail Business

    Raymond opened its first-ever retail showroom in Mumbai at King’s Corner in 1958. Since 1958, the brand has been expanding aggressively with its various collections. Its retail presence makes up for the brand’s success. With over 2 million square feet of retail space split throughout its 1100+ locations in more than 380+ cities and towns, Raymond now has an unstoppable retail presence and is steadily expanding.

    The brand has a portfolio of four Power Brands, including Raymond Ready-to-Wear, Park Avenue, Color Plus, and Parx, which makes them currently as of one of the top three branded clothing players in the menswear market.

    Across all channels, including 257 Exclusive Brand Outlets (EBOs), 3,300 Multi Brand Outlets (MBOs) (via distributor network), 800 Large Format Store (LFS) chains, and top internet portals, there has been a tremendous increase in recent years.

    Raymond created raymondnext.com, a one-stop fashion shop for all the brands under the Raymond umbrella, as its entry into the e-commerce market.

    Denim Business

    One of the first companies to introduce specialty ring denim in India is Raymond UCO Denim (a joint venture with UCO NV of Europe). Along with serving domestic markets, the company also serves consumers in the Americas, Europe, and Asia. The company has fabric manufacturing plants in Yavatmal, Maharashtra, and Sibiu, Romania, with a combined annual production capacity of 47 million meters. Raymond UCO Denim satisfies the expanding expectations of fashion-conscious consumers and has earned the recognition of top brands in both home and foreign markets.

    Tools & Hardware Business

    The company entered into the tools and hardware business in 1949. This industry sector is involved in the production, marketing, and distribution of hand tools, power tool machines, and accessories for power tool machines as well as the sale and distribution of precision-engineered parts for tools and hardware like steel files and drills. As of 2020, JK Files and Engineering Ltd. had the largest installed steel file manufacturing capacity, accounting for nearly 25% of the global capacity. JK Files & Engineering Ltd. boasts state-of-the-art production facilities in India that are ISO 9000-2008 certified and have a robust manufacturing capacity of 7.44 million dozen files and 13.2 million pieces of drills annually. Raymond has a market share of more than 60% by sales volume in Fiscal 2021 and is also the market leader in India’s files segment. It is also well-represented in Latin America, Asia, and Africa.

    FMCG Business

    Raymond is involved in the manufacturing of consumer goods through its associate company called, Raymond Consumer Care Private Limited. Raymond is steadily growing its presence in the category with leading brands like Park Avenue and KamaSutra in the market today.

    Automotive Business

    By acquiring a controlling interest in Ring Plus Aqua Ltd, a renowned Ring Gear & Flexplate manufacturer in India, Raymond entered the automotive components market. Ring Plus Aqua Ltd., a 1984 incorporation, has a close relationship with the global automotive industry thanks to its manufacturing facility for ring gears, water pump bearings, and flexplates.

    Through its warehouses in Canada, the United States, and Germany, Ring Plus Aqua Ltd. also meets the JIT (Just-in-time) needs of its clients. Around 8.2 million Ring Gears, 3.9 million Water Pump Bearings, and 0.62 million Flexplates can each be produced annually by Ring Plus Aqua Ltd.

    Real Estate Business

    With Raymond Realty, the company entered into the Real Estate space. Each project under Raymond Realty is built on the tenet of “Go Beyond” and attempts to redefine every customer’s expectation. The company has an exclusive website for its realty business –  www.raymondrealty.in

    Some of the popular brands and services by Raymond Group are:

    • ColorPlus
    • Ethnix
    • Raymond
    • Raymond Fine Fabrics
    • Park Avenue
    • The Raymond Shop
    • SuperDrive
    • Kamasutra
    • Raymond Custom Tailoring
    • Parx

    Raymond – Revenue Model

    Raymond’s revenue for the fiscal year 2022 was Rs 50,000 crores. The largest contributors to the company’s revenue were branded clothing and textiles. However, the exact figures haven’t been published. In the fiscal year 2021, Raymond India reported revenue of more than 36 billion Indian rupees.

    Raymond – Challenges Faced

    As the company is mostly in the manufacturing space of finest fabrics and gets its revenue majorly from the textile business, it fears that the millennials might move away from the concept of textiles and fabrics. Today’s youth are focused on buying ready-made garments and don’t wish to invest in textiles or buy fabrics.

    This is one of the biggest challenges the brand is facing and to keep up with the trends, it needs to come up with innovations to maintain its legacy.

    Raymond – Mergers and Acquisitions

    Raymond acquired J. K. Ansell Ltd on Aug 17, 2017. The rest of the details are undisclosed.

    Raymond – Online and Social Media Presence

    Raymond has a powerful online and social media presence. The brand has pages on almost all popular social media platforms.

    Platform Followers
    Facebook Page 1,357K followers
    Instagram Page 220K followers
    Twitter Page 10.6K followers
    LinkedIn Page 170K followers

    Raymond – Advertisements and Social Media Campaigns

    Time and again, Raymond has always come up with the best and heart-touching campaigns throughout its 90-plus years of journey. With its motto, ‘The Complete Man’ – Raymond has always shown the characters of a well-read man, a perfect father, an honest friend, and an obedient son, which highlights the true emotions a man can have in him. While the list of campaigns made by Raymond is long, the most recent one is Raymond’s Look Good Feel Good campaign.

    This campaign was launched in June, where the brand highlights the joy of giving your old clothes. The campaign is done in association with Goonj, a non-profit organization that undertakes humanitarian aid. The brand asks its viewers to donate clothes and in exchange for their old garments, they will receive free trouser stitching from July 1st onwards.

    Another campaign by the brand was rolled out in 2019 called #TailorYourStyle. The ad speaks about the fine tailoring done by Raymond which shows its rich heritage and aesthetic embodiment. The campaign was designed by Grey India. It mostly highlights the customization that customers can get as per their needs.

    Raymond – Awards and Achievements

    Here’s showing the list of all the major awards won by Raymond:

    • Raymond ‘The Complete Man’ TV commercial (husband-baby) won the “National Laadli Media & Advertising Award for Gender Sensitivity 2013-14”
    • Raymond has been placed at the top of the ‘Textile and Garment’ segment as the ‘Most Admired Companies in India 2013’ by Fortune magazine
    • Park Avenue has won the Best Design Concept of the Year Award for Innovative AUTOFIT Concept at Images Fashion Awards 2015.
    • Raymond has won the ‘Best Retail Store Design for Fashion Apparel brand” for Raymond Ready-to-wear store, Viviana Mall, Thane from Visual Merchandising & Retail Design Awards 2015.
    • Raymond has won the ‘Best Window Display 2015″ for the Colors Of Wool campaign from Visual Merchandising & Retail Design Awards 2015.
    • ColorPlus awarded for ‘Impactful Retail Design and Visual Merchandising’ – Asia Retail Congress 2013
    • EPC (Engineering Export Promotion Council) India “Export Excellence Award 2011-2012” for Hand Tools Exports in the category of Large Enterprise
    • Park Avenue Beer Shampoo has won a bronze at the WARC Strategy Awards 2014.
    • 11th Realty Plus Excellence Awards​ – WEST Mid Segment Project of the Year (2019)
    • Hindustan Times Real Estate Titans Awards 2020

    FAQs

    Which company owns Raymond?

    Raymond group, a global conglomerate owns Raymond ltd.

    Who is the Chairman of Raymond?

    Gautam Hari Singhania is the chairman and MD of Raymond group.

    How many brands does Raymond own?

    Raymond owns 4 brands namely Park Avenue, Parx, Color Plus along with Raymond Ready to wear.

    Who are its competitors of Raymond in India?

    Raymond’s competitors in India are Siyaram’s & Grasim.

  • Svenklas – Sustainable Luxury Travel Goods For Life’s Everyday Journeys

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Svenklas.

    Social Impact is being focussed by many startups for ethical growth of its business. Companies are thoughtful towards bringing a significant, positive change that addresses a social challenge specially environmental issues and shows care & concern towards mother Nature.

    In modern days with shortage of natural resources Svenklas put its focus on practising sustainability and artful lifestyle products designed thoughtfully with modern aesthetic and hand-made with plant based natural materials.

    Read to know about Svenklas, founders, products & services, business model, and the story of its growth.

    Svenklas – Company Highlights

    Startup Name Svenklas
    Headquarters Gurugram
    Industry Retail Apparel and Fashion
    Founders Nikhil Sharma and Nischal Sharma
    Founded 2018
    Website svenklas.com

    Svenklas – About
    Svenklas – Industry
    Svenklas – Founders and Team
    Svenklas – Startup Story
    Svenklas – Mission and Vision
    Svenklas – Name, Tagline, and Logo
    Svenklas – Business and Revenue Model
    Svenklas – Products and Services
    Svenklas – Challenges Faced
    Svenklas – Growth
    Svenklas – Advertisements and Social Media Campaigns
    Svenklas – Awards and Achievements
    Svenklas – Competitors
    Svenklas – Future Plans
    Svenklas – FAQ

    Svenklas – About

    Svenklas designs minimal, functional and aesthetically appealing products for life’s everyday journeys. Channeling the simplicity and beauty of the great outdoors, their durable and quality pieces are infused with a distinct streak of luxury with carefully chosen features for everyday use.

    “The thinking about Svenklas is to create products that are minimal, stylish, beautiful and just keeping things simple. Sometimes innovation is about taking things away. We saw an opportunity to innovate by using natural materials and creating products that are more design driven.” – Svenklas founder duo Nikhil and Nischal.

    Svenklas – Industry

    As per Technopak Advisors, the fashion accessories market of India was observed at USD 3.4 billion in 2014 and is estimated to grow at a CAGR of 12 percent to reach USD 10.6 billion by 2024.

    Svenklas – Founders and Team

    Nikhil Sharma and Nischal Sharma
    Nikhil Sharma and Nischal Sharma

    Nikhil Sharma and Nischal Sharma are the founders of Svenklas. They both met at the workplace and became friends instantly due to their common Himalayan connection as one of them hails from Shimla and the other is from Dehradun.

    They were friends first and business partners second and always shared ideas back and forth about things they loved, things they saw, brands, objects, architecture, and places to go. It was quite natural to start a business together for them. They have complementary skill sets, but also different ones, and that helped when there were just the two of them were trying to get Svenklas off the ground.

    Svenklas – Startup Story

    Svenklas started out by making lifestyle products from discarded materials like billboards that would normally end up in a landfill. They eventually had to pivot as they started to face raw material sourcing requirement issues. So, they started exploring and researching “non-fuel” based natural sustainable materials. This eventually led to Svenklas where they are creating technical lifestyle products of the future using innovative sustainable natural materials.

    Svenklas – Mission and Vision

    Svenklas is a design-driven sustainable luxury lifestyle accessory brand creating thoughtful products using plant-based natural materials for life’s everyday journeys. With sustainability at the forefront and inspired by the vast yet beautiful Himalayan landscapes and rich Nordic heritage, the company are on a mission to prove that aesthetics, design and sustainability doesn’t have to be mutually exclusive.

    They found that anything synthetic materials can do, natural materials can do better. Channeling the simplicity and beauty of the great outdoors; Their minimal, functional and aesthetically appealing products are infused with a distinct streak of luxury with carefully chosen features for everyday use.

    They are committed to creating products that would act as a vehicle for change and would speak to the generations of people who know the distinction between quality and quantity and also care about our planet. That’s the brand and mission of Svenklas.

    Svenklas company logo
    Svenklas company logo

    The founders of Svenklas spent months looking for the apt name in English-Nordic dictionaries before they found the one that mirrored their vision for the brand. The name Svenklas is composed of two Nordic root words “Sven” + “Klas” which translates to ‘Victory for the Youth’ in Norse language.

    The name also reflects their vision towards creating products that are rich in meaning, quality and story while focusing intently on aesthetics, functionality, natural materials, attention to detail and artisanal craftsmanship.

    Svenklas – Business and Revenue Model

    Svenklas primarily sells directly to consumers via its website. The other channels of revenue are 3rd party marketplaces like Tata CLiQ Luxury, Amazon, Flipkart, Ajio and Myntra. They also work closely with platforms like CRED, Paytm, PhonePe and Magicpin.

    The other revenue streams include selling on curated marketplaces like Rooted Objects, Caelum, Vibecity and via exclusive brand partnerships. They’re also available in the US (online and offline) with a couple of retailers and a few dropshipping partners.

    Svenklas – Products and Services

    Svenklas was created to show that you don’t have to sacrifice style for sustainability and their collection is a testament that you can actually produce great looking products in a sustainable way.

    The company is always looking to contribute towards considered, conscious and responsible design while challenging the role of functionality in design to deliver the highest quality products.

    In today’s world, there is an acute shortage of natural resources which forced Svenklas to do away with thoughtless consumption, production and design. So, they’ve put their focus on practising sustainability and respect for the environment at all times without compromising the aesthetics.

    Their collection is the love letter to sustainability and craftsmanship – from the pride that’s taken in making something sustainably by hand to the joy of owning a little piece of that magic. Their collection draws inspiration from raw Himalayan landscapes and rich Nordic heritage to create everyday products which are uncomplicated, long-lasting, modern and aesthetically appealing.

    All of the products by Svenklas in the collection are made using 100% organic cotton or full-grain vegetable-tanned leather and all the synthetic fabrics contain recycled fibres. They’ve designed the collection for the urban city lifestyle and outdoor adventures alike.

    Combining innovation with the inspiration provided by the timeless Himalayan landscapes that include wide unpopulated areas, waterways and dense forests alongside the modern urban way of life.

    Svenklas have created a premium collection of products that includes a selection of styles from backpacks, tote bags, hip pack, messenger bags, briefcases to wallets for every occasion and adventure with a simplistic design aesthetic


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    Svenklas – Challenges Faced

    A lot of things in life are utilitarian. So, there isn’t a lot of importance attached to them. Svenklas cared about backpacks which not many people cared about when they started, although everybody wore them. They had to break that barrier where people would pay importance to a brand that sells just only backpacks and also make them care about sustainability, materials, design and craftsmanship.

    Svenklas – Growth

    Svenklas relied heavily on influencer marketing when they started. It just happened that a lot of celebrities who they reached out to on Instagram really loved their mission, design and approach to sustainability that somehow convinced them to carry their products and then share pictures on social media. This really catapulted their brand among the initial target audience and that’s how they got their first 100 users.

    Svenklas – Advertisements and Social Media Campaigns

    Svenklas Marketing | Vicky Kaushal carrying Svenklas Hagen backpack
    Svenklas Marketing | Vicky Kaushal carrying Svenklas Hagen backpack

    The marketing campaign of the brand with Vicky Kaushal was hugely successful where Vicky carried our Hagen backpack to Serbia for the shoot of his film ‘Uri’. He posted about Svenklas and their Hagen backpack on his Instagram while he was in Serbia and that created a lot of buzz and helped them carve a little niche as a brand in the backpack category.

    Svenklas – Awards and Achievements

    • YourStory Top 500 Challenger Brands of India 2021.
    • ELLE Graduates 2021 Sustainable Design Award finalists.
    • IMG Reliance, Lakme Fashion Week Circular Design Challenge 2020 finalists.
    • Our products are carried by celebrities like Vicky Kaushal, Sumit Vyas, Shriya Pilgaonkar, Sayani Gupta, Aisha Sharma, Mrunal Thakur and Angira Dhar.

    They have also been featured in magazines and news portals like Grazia India, ELLE India, Times Internet, Homegrown, LBB India, Fashion Network and YourStory.

    Svenklas – Competitors

    Da Milano, Hidesign, Herschel, Bellroy are some of the top competitors of Svenklas.

    Svenklas – Future Plans

    Svenklas are soon planning to enter the apparel category with their t-shirts launch. As trends change, they’ve adapted to them, and now are building a product roadmap on how they can be relevant to the female consumer beyond just the unisex aspect. They are looking to add more feminine, smaller silhouettes and pay more detailed attention to how women are going to carry it

    The company has grown multifold year on year since its inception in 2018. They are growing through their own means with a laser-sharp focus on unit profitability and will continue to reinvest profits into opportunities create more categories, go into more countries and retailers.

    They will also continue to invest in social causes like their partnership with GiveIndia where they plant 2 trees for every Svenklas product sold. The future plans of Svenklas include further international expansion, new category launches, limited product drops, exclusive brand partnerships, working with social media creators, influencers and celebrity collaborations.


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    Svenklas – FAQ

    Who are the founders of Svenklas?

    Nikhil Sharma and Nischal Sharma are the founders of Svenklas.

    Where is the headquarters of Svenklas located?

    The headquarters of Svenklas is located in Gurugram, India.

    What is Svenklas?

    Svenklas is a fashion and apparel company that sells sustainable and luxury premium quality backpacks, travel goods and accessories.

  • Growth Story of HSBC-backed Serai that offers Supply Chain Solutions

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by HSBC-backed Serai.

    The global textile market size is anticipated to reach USD 1412.5 billion by 2028, according to a new report by Grand View Research Inc. The market is expected to expand at a CAGR of 4.4% from 2021 to 2028. Disrupting the supply chain solutions in this domain, HSBC-backed company Serai has built a digital B2B platform that allows verified apparel buyers, brands, suppliers, and manufacturers to easily search for and connect with each other.

    Serai is the non-banking extension of HSBC’s global physical network and hence is a fully owned subsidiary of HSBC. While the company is a part of HSBC Group, it is not a financial institution and acts outside the bank. It has over 10,000 companies on its B2B platform from over 100 countries including India, Bangladesh, the US, UK, and Australia. The number of companies on the platform has grown at 98% QOQ. In 2021, Serai also launched a Traceability solution that allows global apparel brands and manufacturers to trace and map their global supply chain from raw material to finished product

    StartupTalky interviewed Mr. Vivek Ramachandran (CEO of Serai) to know the growth story and roadmap of Serai. He also shared insights on how Serai started, its business model, expansion plans, marketing strategies adopted & more…

    Serai – Company Highlights

    Company Name Serai
    Headquarters Hong Kong
    Owner HSBC
    CEO Vivek Ramachandran
    Founding Team Andrew Dennison (COO), Kar-Lyn Tan (Head of Product Partnerships), Patrick Balling (Partnerships Director), Vivek Ramachandran (CEO)
    Industry Apparel/Textile, Technology
    Founded 2019
    Website seraitrade.com
    Registered Entity Name Serai Limited

    Serai – About
    Serai – Vision and Mission
    Serai – Industry Details
    Serai – Product/Service
    Serai – Founding Team and How it Started
    Serai – Name, Tagline and Logo
    Serai – Business Model and Revenue Model
    Serai – Growth and Marketing Strategy
    Serai – Initial Challenges Faced
    Serai – Current State and Expansion Plans
    Serai – Recognition and Achievements
    Serai – FAQs

    Serai – About

    Founded in 2019, Serai is the digital B2B platform by HSBC that makes global trade easier for apparel businesses. As a member, you can build new relationships and strengthen existing ones. Companies can share information about their business, products, and services to create a trusted ecosystem across the supply chain.

    Through a single platform, members can access industry business solutions and exchange complex information from multiple data sources to gain visibility into their supply chain.

    Serai Platform

    Serai’s digital B2B platform allows verified apparel buyers, brands, suppliers, and manufacturers to easily search for and connect with each other. Companies can create a profile to showcase their products, services, facilities, and credentials. Serai helps companies reduce time and money spent on sourcing high-quality suppliers. With Covid making international travel almost impossible, Serai makes it easy for brands and buyers to build relationships with suppliers and manufacturers globally.

    This year (2021), Serai also launched a Traceability solution that allows global apparel brands and manufacturers to trace and map their global supply chain from raw material to finished product. They can easily collect and manage data from their supply chain partners. Having all this information in one place can help them drive operational efficiencies, manage underlying risks and eventually achieve greater transparency and trust in their extended supply chain.


    Also Read – List of Top Supply Chain & Logistics Startups in India.


    Serai – Vision and Mission

    Serai’s vision is to build technology that can help to shape the future of trade.

    Its B2B network aims to simplify global trade by enabling apparel businesses to showcase their products and services, connect and build stronger relationships. Its supply chain solutions help consolidate fragmented supply chain data, providing large apparel companies with the right data and insights so that they can make more informed decisions.

    “It’s all about taking the complexities out of global trade. Beginning with a focus on the apparel industry, Serai’s goal is for every company, regardless of industry, to have a profile on its platform” says Vivek Ramachandran, CEO @ Serai

    Serai – Industry Details

    Serai currently focuses on the apparel, textile, and fabrics industries. The global textile market size is anticipated to reach USD 1412.5 billion by 2028, according to a new report by Grand View Research Inc. The market is expected to expand at a CAGR of 4.4% from 2021 to 2028. The Asia Pacific is also set to rebound faster from Covid, with China, Japan, and India dominating the top five apparel markets in the world.

    The apparel industry has always been quite traditional and opaque. Businesses have always relied on sourcing garments and fabrics in person. However, travel restrictions brought about by Covid-19 have forced businesses to digitize. The team has seen a huge change in mindset where apparel companies are more open to exploring new ways of forming connections and doing business.

    On the other hand, there is also rising pressure from regulatory bodies, consumers, and NGOs for the apparel industry to be more transparent about where their products come from. They see large brands and manufacturers exploring technology that helps them track their supply chains from end-to-end, and gain visibility into where their products come from. These have been positive changes and the team sees the industry continuing to head on this trajectory.

    “In the next five years, we also imagine that data will play a bigger part in driving more informed decision-making. For example, the insights could help them understand their consumers better and build a more targeted product mix” Vivek added.

    Supply chain data on areas such as consumption of water, energy, and greenhouse gas, or man-hours spent throughout the various stages in the supply chain, can help companies increase operational efficiencies or be more sustainable.


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    Serai – Product/Service

    How does Serai work – It’s USP and Innovation

    Serai’s digital B2B platform allows verified apparel buyers, brands, suppliers, and manufacturers to easily search for and connect with each other. Companies can create a profile to showcase their products, services, facilities, and credentials. Serai helps companies reduce time and money spent on sourcing high-quality suppliers. With Covid making international travel almost impossible, the Serai B2B network makes it easy for brands and buyers to build relationships with suppliers and manufacturers globally.

    This year, Serai also launched a Traceability solution that allows global apparel brands and manufacturers to trace and map their global supply chain from raw material to finished product. They will be able to easily collect and manage data from their supply chain partners. Having all this information in one place can help them drive operational efficiencies, manage underlying risks and eventually achieve greater transparency and trust in their extended supply chain.

    Serai Traceability

    Pivot from the Initial Offering & Why

    While its mission has always been to simplify global trade through technology, Serai’s target audiences have evolved for its B2B digital platform.

    While it has apparel businesses of all sizes on the platform, Serai has seen more usage from small and medium-sized companies. They may not have the sourcing network that a larger, more established brand would have, and so, have seen a lot of value from a platform like Serai’s. Hence, many of the features that Serai introduced recently are focused on helping them further. For example, Serai launched a request for quotation (RFQ) feature where brands and buyers can upload specific requests for manufacturers and suppliers to respond directly to.

    Serai’s Traceability solution is another example of something it built in response to industry requirements. It was initially developed to help a global manufacturer client to trace their supply chain from material to shelf, but having seen such a positive response from the industry at large, the team @ Serai continue to build on the core offering, adding more modules aimed at helping apparel companies achieve supply chain sustainability.

    Serai – Founding Team and How it Started

    HSBC was founded in 1865 with one key objective – facilitating international trade. Ever since HSBC has used its global network to connect customers to opportunities around the world. However, despite tech-driven improvements in most areas of business, international trade remains as complex today as it was more than 150 years ago.

    To simplify trade, HSBC needed to look beyond banking. Serai was born from this insight and a big idea – a data-powered platform to help businesses grow and connect globally.

    The idea for Serai came out of a ‘Dragon’s Den’-style competition organized by HSBC UK. Vivek Ramachandran, current Chief Executive Officer of Serai, led a team of four in pitching the idea of a digital platform aimed at simplifying trade. At that time, he was the Global Head of Growth & Innovation for HSBC Commercial Banking where part of his role was driving the adoption of new technologies.

    Serai team

    While HSBC’s key objective has always been to facilitate global trade, this would be the first time the bank would invest in a non-financial project. The HSBC executives saw great potential in a platform like Serai to disrupt the otherwise traditional industry of apparel.

    The rest of the founding team comprises – Andrew Dennison, Chief Operations Officer; Kar-Lyn Tan, Head of Product Partnerships; and Patrick Balling, Partnerships Director at Serai. They were all working at HSBC UK in various capacities at that time.

    In two years, Serai has grown to about 60 people in its headquarters in Hong Kong in various departments such as Growth & Marketing, Product, Technology, and Data Analytics. Serai was founded on the values of Simplicity, Empathy, Transparency, Boldness, Partnership which remain integral in everything Serai does.

    Serai Office

    Serai comes from the word Caravanserai, which was inns along the Silk Road. Merchants between East and West would rest, trade goods, exchange knowledge, and build relationships at these inns. The Serai of that time was an entry to international trade. Inspired by these ancient hubs, it aspires to build a digital equivalent for today.

    Serai’s logo symbol is inspired by the aerial view of the ancient Serai. The central squared hole resembles that of an ancient Chinese coin, reflecting its Hong Kong origin.

    Serai Logo

    Its tagline, ‘Your Advantage in Apparel Trade’, clearly represents what Serai wants to deliver to its clients.

    Serai – Business Model and Revenue Model

    Serai is the digital B2B platform. Creating a profile on Serai is free. However, businesses can pay for premium services such as being promoted as a featured business on its platform or gaining access to data and analytics to help them further grow. Serai’s supply chain solutions, such as Traceability, also come at an added cost.


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    Serai – Growth and Marketing Strategy

    At Serai, the team has always taken an integrated approach to its marketing strategy. While it is a global company, Serai believes it’s incredibly important to localize its marketing for its target markets. This is especially pertinent for a diverse region like the Asia Pacific, where one has to cater to various languages, cultures, and audience preferences.

    When we first started, our primary objective was to build brand awareness so we engaged the main trade and business media globally to get media coverage” says, Vivek Ramachandran, CEO @ Serai.

    The company also saw success through digital marketing campaigns via channels such as Facebook, LinkedIn, and Google which has helped in customer acquisition.

    Partnerships are also key to Serai’s growth strategy. The company has established good relationships with local trade associations in its focus markets, working with them to run initiatives and marketing programs that support the manufacturers and brands in the apparel industry. Another focus area has been to develop partnerships with other like-minded technology and data providers, and sustainability-focused organizations to collaborate on developing solutions that support its users to learn and understand their potential and existing supply chain partners.

    Serai’s marketing mix continues to be a mixture of digital and offline activities aimed at increasing brand awareness and customer acquisition including paid ads on major social media and search platforms, events and media engagement. With all these initiatives, though, it’s important to ensure they are integrated and convey similar messaging. This has helped the company build a strong brand identity.

    Events have played a huge part in increasing its brand awareness. The company has taken part in major industry conferences and organized its own webinars. In India, for example – the company ran a webinar on how Indian apparel businesses can grow through digitization earlier this year. Serai is currently looking at participating in upcoming trade conferences in India.

    Naturally, the marketing team has grown over the last two years so there are teams dedicated to areas such as content, digital marketing, events, PR, and partnerships. It has ramped up content creation, with topics localized for focus markets. Partnerships with major industry associations such as the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) and the Apparel Export Promotion Council (AEPC) in India have also helped the company reach a wider audience.


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    Serai – Initial Challenges Faced

    The apparel industry is one that is very traditional and opaque. The team realized at the beginning that a lot of companies rely on traditional methods of sourcing and connecting with companies. There was a low digital quotient across the industry.

    “We’ve seen this slowly change, though, with more companies embracing digitization. We had to do a lot of education on the importance of having a strong digital presence” Vivek Ramachandran added.

    This included working closely with many of its MSME clients in helping them create strong digital profiles on Serai’s platform and making meaningful connections to help grow their business. There is definitely an appetite for them to improve which is heartening.

    Serai – Current State and Expansion Plans

    Serai is headquartered in Hong Kong, with a team of about 60 employees – a number that is rapidly growing as Serai continues to build its Technology, Data, and Product teams.

    There are over 10,000 companies on Serai from over 100 countries including India, Bangladesh, the US, UK, and Australia. Out of this, Serai has registered over 4600 are Indian companies on its platform. These include leading Indian manufacturers such as Pearl Global, Shivalik Prints, Radnik Exports, and Indian Designs. The number of companies on the platform has grown at 98% QOQ.

    Serai’s expansion strategy is aligned with market demand. Most of its business is centered around countries that are major apparel hubs. Being headquartered in Hong Kong, it was a natural focus in the beginning. While it still is, the company has branched out to Bangladesh and India as there are two major manufacturing hubs in Asia. India will continue to remain a huge focus over the next year. Over in the West, it has focused on the US and the UK as many major apparel brands are based there.

    “We will continue to monitor trends in trade corridors as we prioritize market expansion” Vivek added.

    The team is also continuously building new features for its solutions. For the B2B digital platform, it is adding features that encourage more interaction between its member companies, making it easier for them to network and trade with each other.

    Serai would also be launching a supply chain Visibility solution soon which allows apparel businesses to visualize, analyze and verify information on their supply chain in one place. With supply chain sustainability and transparency being huge priorities for the industry, this is an area that would be a key focus in terms of product development.


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    Serai – Recognition and Achievements

    Serai has built great partnerships with industry associations such as the BGMEA and AEPC, with whom it has collaborated to help apparel companies in Bangladesh and India grow respectively. However, the company’s greatest achievement would be the rapid and tremendous growth it has seen of companies joining and building relationships with each other on the platform. Serai was established to simplify trade and the team is doing that slowly but surely. Serai has seen various success stories over the last few months of apparel MSMEs who have established new business partnerships with companies all over the world.

    Serai – FAQs

    What is Serai?

    Serai is the digital B2B platform by HSBC that makes global trade easier for apparel businesses. As a member, you can build new relationships and strengthen existing ones. Companies can share information about their business, products, and services to create a trusted ecosystem across the supply chain.

    Who founded Serai?

    Vivek Ramachandran, the current CEO of Serai, led a team of four in pitching the idea of a digital platform aimed at simplifying trade. The rest of the founding team comprises – Andrew Dennison, Kar-Lyn Tan, and Patrick Balling.

    What is Serai’s business model?

    Serai is the digital B2B platform. Creating a profile on Serai is free. However, businesses can pay for premium services such as being promoted as a featured business on its platform or gaining access to data and analytics to help them further grow. Serai’s supply chain solutions, such as Traceability, also come at an added cost.

    What is Serai’s tagline?

    Serai’s tagline, ‘Your Advantage in Apparel Trade’, clearly represents what Serai wants to deliver to its clients.

    Is Serai free?

    Creating a profile on Serai is free. However, businesses can pay for premium services such as being promoted as a featured business on its platform or gaining access to data and analytics to help them further grow.

    What is Supply Chain Traceability solution?

    Serai launched a Traceability solution that allows global apparel brands and manufacturers to trace and map their global supply chain from raw material to finished product. They can easily collect and manage data from their supply chain partners.