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Tag: App Developer

  • 10 Best App Development Companies in the USA

    The smartphone industry has seen tremendous growth in the last decade. This leap in the smartphone industry has led to a huge surge in the growth of mobile app development companies, especially from the United States. Looking at the decline of apps in the current market, many app development companies are taking the lead in providing services ranging from productivity app development to games and other services. The US is set to be one of the biggest digital hubs in the country.

    It is a goldmine for those who want to create and develop a new application for their products and services. There are over 7000 different mobile app development companies within the United States solely dedicated to creating mobile applications. And with the US tech market flourishing at a rapid pace, one of these app development companies in the US is bound to meet your desired needs and requirements. The article will let you know about the best and most reliable mobile companies in the US as well as give you an idea about the app development market in the USA.

    App Development Market in the USA
    Why Should You Work With an Us-Based App Developer?
    Top 10 App Development Companies in the USA

    1. Andresen Lab
    2. WillowTree
    3. Wunderman Thompson
    4. RightPoint
    5. Wizeline
    6. Sunrise Integration
    7. Zazz
    8. OrangeSoft
    9. Exadel
    10. Ace Infoway

    App Development Market in the USA

    The USA is currently one of the most lucrative markets for every tech enthusiast on the globe. Not only are Americans the leader in mobile app innovation, but American publishers have more than 190,000 apps on Google Play. In its natural consequence, the US tech market is healthy to the core.

    Global Mobile Application Market Size

    The app development market in the US mainly leans towards San Francisco, Chicago, Los Angeles, and Boston. However, despite the above cities being major hubs for tech development, reports suggest that many app development companies and experts reside in smaller cities as well.

    The growing use of smartphones eventually calls for expansion in mobile app development which is something that can be seen in the US market. With more and more people using smartphones every day, the US is at the forefront of improving innovation design to meet user needs.

    Why Should You Work With an Us-Based App Developer?

    Opportunities and expertise in the field of computer science and information technology (IT) are present in abundance across the United States. Depending on your needs and requirements, you can pair the two with the required set of skills and expertise and get yourself the right developer.

    Companies that have worked with US-based developers in the past were able to ensure long-term success and sustainability in their workflow. Hiring a professional app development company allows you to be more efficient and time-saving.

    But neither of the facts explains why should one work with a US-based app developer. Well, here are a few reasons for you to work with a US-based app development company.

    • Working with a US-based app developer allows you to reach a wider base and target newer market segments
    • Adds to the efficiency of business and leads to time-effective mobile app development.
    • With a US-based app developer, you have access to a diverse set of skills and expertise.
    • Continued app maintenance and support
    • Team support is available 24/7
    • Innovative Development
    • Efficient Workflows
    • Constant Project Monitoring

    Smartphones are gradually being used to provide qualitative opportunities to the user, allowing industries to target a wider market segment and reach a new demographic without being physically present. As businesses are slowly transitioning to a digital landscape, people are also finding it easier to interact with products, services and others online rather than in person.

    This is where the US app development market offers a great opportunity for businesses to acquire a new set of skills, maintain efficiency, and develop optimised apps to help retain existing customers while simultaneously reaching out to a new audience.

    Not only is the US tech market expanding at some pace, but it is simultaneously bringing new experts of every variety into the limelight. All of this opens up the scope for new talent, each with its own unique selection of skills.

    Top 10 App Development Companies in the USA

    Given the number of developers in the USA, choosing the right developer with the required set of skills, expertise, and budget is never easy. To make the right decision, you need to spend hours and hours of research after the interview to find out and understand their skills.

    This is where we come in. Instead of letting you comb through the long list of developers, we have shortlisted the top 10 app development companies to work for in the USA in 2023. All these app development companies and developers have offices in the USA. Furthermore, the 10 app development companies in the list are a mix of budget, skill, expertise, and other relevant factors required while developing mobile applications.

    Andresen Lab

    Founder Alexandr Khomich
    Founded 2007

    Operating primarily within the US, Europe and the UK, Andersen Labs is one of the top software development companies with over 3000 developers, business analysts and QA engineers on its payroll. Started in 2007, the US-based company provides a full cycle of services to those looking to transform the business world by creating effective digital solutions through innovative use of technology.

    Since 2007, the company has worked on over 800 projects and has a constantly growing client base. As a brand or a company looking to stay ahead of the curve, then Andersen lab has a wide range of services on offer such as

    • Software Development
    • Team Augmentation
    • IT Constellation
    • Interface Design
    • DevOps
    • Project Management

    Over the years, Andersen Lab has handled numerous projects in the fields of finance, eLearning, travel and hospitality, supply chain management, healthcare, video and entertainment, real estate, telco, gambling, and more.

    WillowTree

    Founder Prichard and Tobias Dengel
    Founded 2009

    Whether you’re a small business owner or run a personal brand, you’ll always need to stay ahead of the curve by finding ways to incorporate digital goods into your business. This is where you will find mobile apps that can give you a much-needed edge in the modern-day market.

    Realising this need, WillowTree won several awards in the field of app development support and relevant expertise. From process to the end product, WillowTree will guide you through the digital strategy, design, development and growth of your application.

    The company recently partnered with Fox Sports to create a mobile experience for every sports fan looking for up-to-the-minute content. Meanwhile, the company also helped HBO launch its first global OTT experience, which now has over 8 million live users across 8 countries.

    Wunderman Thompson

    Founder Lester Wunderman
    Founded 2018

    Wunderman Thompson has been in the app-development business for many years. The company primarily operates as a creative agency that also provides consultancy services that help its clients find inspiration and provide excellent customer service.

    This New-York based global marketing tech giant has now over 200 offices in 90 different markets around the world. Over the years, the company has delivered several high-profile applications for handsets, tablets, native development, and so on.

    Not only does Wunderman Thompson provide engaging applications on mobiles, but it also engaged with its customers through numerous connected devices such as Apple TV, Fire/Android TV, Roku, Xbox, LG, Samsung TVs, and so on.

    RightPoint

    Founder Ross Freedman
    Founded 2007

    RightPoint specializes in creating an impactful digital experience for its clients and customers pouring in every last ounce of insight, strategy, design and technology. Thanks to the company’s latest collaboration with Raizlabs, the company offers a deep foundation in designing and delivering mobile applications.

    The company specialises in human-machine interface design. It provides multiple software solutions such as

    As of now, Rightpoint has more than 250 Fortune 1,000 companies as their prospective clients with over 450 employees working in 10 offices spread across multiple destinations.

    Wizeline

    Founder Bismarck Lepe
    Founded 2014

    Wizeline specialises as a global tech services provider, delivering high-quality digital products and an accelerated market platform. Over the years, the company has provided seamless, scalable and scalable digital marketing solutions that embed just the right technology, methodology and mindset.

    Furthermore, the company’s technology is mainly focused on AI and machine learning which allows you to build a roadmap for the future.

    Wizeline give you access to multiple software solutions like

    • Software Development
    • Team Augmentation
    • Data Migration
    • Product Strategy

    With Wizeline’s network, you can improve your software delivery through DevOps and ensure comprehensive test coverage. With Wizeline, you get access to a host of QA-like solutions that help you analyze and optimize your data.

    Sunrise Integration

    Founder Coby Pfaff
    Founded 1999

    The US tech market is growing at a tremendous pace, with new experts of every diversity and demographic being unveiled along the way. One like Sunrise Integration, a technology startup providing software development services to brands and companies for over 20 years.

    Apart from businesses, the company is widely popular for its product software services for enterprise eCommerce, data mitigation, and developing mobile applications for businesses both big and small.

    With Sunrise integration, you get access to multiple enterprise development software solutions like

    • API Integration
    • Software App Development
    • E-Commerce Services
    • Data Migration
    • Data Integration

    Apart from mobile app development, the company also specializes in complex data integration services and other workflow solutions that help streamline your business. The data integration experts at Sunrise Integrations have a deep focus on e-commerce, logistics, supply chain management, SaaS software, and more.

    Zazz

    Founder Ian Cruickshank
    Founded 2010

    Zaaz is an American digital agency founded in 2009 and is at the forefront of software development and design innovation. The company takes great pride in adopting, iterating, and integrating the latest technologies as and when it evolves. Zazz can help your architect scale your vision.

    The company is based in San Fransisco and is widely known for developing mobile applications for both iOS and Android with multi-platform frameworks. Zazz is one of the first American companies to specialise in app development by resorting to using contemporary technology such as React Native and Flutter.

    With Zazz, you get access to a variety of services such as

    • Product Strategy
    • Prototyping
    • Concept Development
    • Product Design
    • iOS And Android App Development
    • SAP Development
    • Fluter App Development

    From nurturing your idea to the launch of your final product, Zazz is with you. Whether you’re looking to launch a new app for your brand or undergo a digital transformation, Zazz will facilitate all your projects from start to finish.

    OrangeSoft

    Founder Tatsiana Kerimova
    Founded 2011

    Like most of the entries on our list, OrangeSoft is yet another software development company that offers a full cycle of services ranging from highly productive to cost-effective solutions across multiple domains. With Orangesoft, you get access to a number of web development services such as

    • iOS And Android App Development
    • Web Software Development
    • User Interface Design
    • UX Design
    • Business Analytics
    • Quality Assurance
    • IoT Development

    Since its launch in 2011, Orangesoft has worked on and delivered over 300 projects in mobile and web development. The company relies on the innovative use of technology to create mobile apps using over 100 developers, designers, analysts, and strategists on their payroll

    Exadel

    Founder Fima Katz
    Founded 1998

    Exadel has been in the service of providing app development and software solutions to Fortune 500 companies for over 20 years. This global software engineering company has more than 20 offices in locations spread across the United States and Europe.

    With Exadel, you can finally reach your company’s goal of undergoing a complete digital transformation with the help of Exadel’s technology which helps digitally mould your company both from the outside and inside.

    With Exadel, you get access to a number of web development services such as

    • Business Analytics
    • Concept Development
    • Product Design
    • Quality Assurance
    • IoT Development

    Since the 90s, the company has been providing each of its customers with high-quality software with a wide range of services such as Product Engineering, Cloud Development, Mobile Development, QA, QA Automation, DevOps, etc.

    Ace Infoway

    Founder Amit Mehta
    Founded 1999

    With teams in the US, UK, and India, Ace Infoway has been delivering a plethora of IT services and software development solutions. The company partnered with several remote development teams spanning over 50 web agencies and business industries.

    Over the years, Ace Infoway has become the “go-to” technology partner for many groups who are interested in the company’s web and mobile applications, software, and product engineering services for MSMEs.

    With Ace Infoway, you get access to multiple enterprise development software solutions like

    • SaaS Programming
    • Customer Relationship Management (CRM)
    • ERP Data Exchange
    • Shipping And Logistics
    • User Experience Design

    At Ace Infoway, you get access to a wide range of services such as website development, mobile app development, SaaS development, eCommerce development, web application development, and more.

    Conclusion

    A web presence is essential for every business owner in the 21st century. As a result, business owners are resorting to developing their own applications to stay ahead of the curve. Having an app of your own can bring huge benefits to your business. Looking at the tech market in the US, you can find many mobile app development companies that will have a process integrated with the latest technology followed by an innovative design to better meet your business needs.

    FAQ

    How many mobile app development companies are in the USA?

    In the US market, there are more than 7000 mobile app development companies dedicated to building mobile apps for businesses.

    How can I promote my app in the USA?

    The following will help to promote your app

    1. Customer Research
    2. Influencer Marketing
    3. Leverage Your Website
    4. Email Marketing
    5. Create a Teaser Video
    6. Consider Alternative App Stores
    7. SEO

    How much does it cost to build a mobile app in the US?

    The tentative cost to build a mobile app is $40,000 to $150,000 and can exceed $300,000 in some cases.

    How can one attract traffic to their apps?

    The following can help to increase the traffic on any app

    1. Internet Reviews
    2. Start Blogging
    3. Optimize the App Store Page
    4. Use Social Media and Email Marketing
    5. Leverage Google Adwords
    6. Reach Out to Influencers
    7. Motivate Users to Make Referrals

    When is the Best Time for a Company to Build an App?

    Mobile apps can assist with sales growth, brand building, marketing and communications, data collection, and more. Businesses that need support in any of these areas would find apps very useful.

  • Top 10 Creative Ways of In-App Advertising to Grow User Base

    Let’s not bore our app users, people. Let’s give them the ads they deserve.

    There’s an app for everything, and they are all rivalling on the way to becoming the ones with the best customer experience. So, what is stopping them? In-app advertising. Google ads can get boring and hamper your customer’s experience. So, why do apps still need them? They need them to make revenue.

    Another use is that other apps might need in-app advertising to promote themselves. You would find banner ads and pop-up ads coming on your screens when you least expect them, and this much we can assume that you don’t like it.

    So, as app developers, it’s unnatural to think our users would like it. As per a report by InMobi, 70% of surveyed Indian app users say they feel highly repulsed by the experience of intrusive ads popping up in the middle of reading, and playing, and would consider installing if the problem persists.

    What this means is that apps have to figure out ways to advertise better. Advertising is only successful when it maximizes sales and minimises unwanted intrusions.

    Here’s a look at some ways apps can get creative at in-app advertising:

    Get Creative
    Make the Advertisement an Organic Part of Your App
    Time Your Ads Correctly
    Create Utility Driven Ads
    Create Immersive Ads
    Use Geotagging
    Advertising Video on Demand (AVOD)
    Make them Play
    Skin ads
    Make Use of Creative Filters

    Get Creative

    Inshorts is a popular Indian app with the goal of making news simple and easy to understand in a limited set of characters. Not just a great concept for an app, their recent ad campaign has also been a breath of fresh air.

    As a user passes between two news cards, one receives a call from a celebrity. So, you would see Aamir Khan calling you and upon picking up that call you would instantly be greeted by the actor who would then lead you into the phone conversation towards an advertisement of his brand, for example, AU Bank. Jio too tried it out recently with Amitabh Bachchan.

    Make the Advertisement an Organic Part of Your App

    Tinder has always been ahead of its time. From the very concept of matchmaking, Tinder has been a pioneer at whatever it does, even looking at some of the best ad campaigns that have been done much before anyone else was trying to make personalised ad campaigns.

    The famous dating app made use of integrated advertisements in collaboration with brands. These brands would be shown as normal cards to swipe. If a user liked the profile, much like any other profile, they would be directed to a match and inbox with sales offers from the brand and the likes of Zomato and Starbucks had this feature.

    What makes this campaign interesting is the copy and the content used in the messaging of these advertisements, which would actually make it sound like you’re talking to a person you have just matched with on a dating app. “Hey, you look delicious! We are not so bad too”, says Zomato’s profile when you match on Tinder.

    Time Your Ads Correctly

    It’s not the ad, but, its timing that could sometimes annoy the user too. For instance, if you were looking to book a ticket and you were suddenly bombed by a full-page display ad of the same movie, it won’t just be redundant, it would also elongate the process.

    Now, on the contrary, cab brands like Uber and Ola can make use of the timing their work allows. For instance, when a user has booked their cab and they are waiting for it, these cab rental apps could show their users and reward them accordingly for watching the ads.

    While the “watch the video ad” template has become a staple for many apps, the problem is they wouldn’t let a user make use of the service until they watch the ad. If Ola or Uber were to do this during the wait time, it would not be intrusive and since most people are idle during their waiting times, this could lead to higher watch times and better ad response.

    Create Utility Driven Ads

    Snickers, a famous chocolate brand, probably needs no introduction, but it sure knew it needed a kick ads ad. This is perhaps why it collaborated with Spotify, a popular music streaming app, to create an impact. The ad wasn’t even an ad, for the most part, that’s the genius.

    When users would listen to a song that was out of their typical choice of niche, Spotify would flash a pop-up “You are not you when you are hungry, and neither is your music taste. Stop being so forgetful! Grab snickers and get back to the tracks you love”.

    Create Immersive Ads

    Another number for Inshorts on this list. While we are recommending a few ideas to many apps, Inshorts is truly out there delivering out-of-the-box ideas for the marketing world at large.

    This is perhaps why recently Mahindra & Mahindra and Tata Motors, two of the noticeable leading automobile players in the Indian subcontinent, recently partnered with Inshorts to introduce the launch of their new car in a rather customized template.

    Inshorts put a piece of news out on Tata Motors launching a new Kaziranga Edition of flagship cars. These cars take inspiration from the Kaziranga national park in Assam, and so rightfully this news card was designed a bit differently from the rest of the cards. This one had lush green canopies and a rhinoceros running toward the user. Truly making the ad an experience!

    Tata Ads on Inshorts App
    Tata Ads on Inshorts App

    Use Geotagging

    Instead of apps putting up random ads to fill up the blank space, they could narrow down the demographics and make advertising smarter. For instance, when you are watching a YouTube ad, you might sometimes get advertisements in foreign languages that you don’t understand. This is a clear targeting failure.

    On the contrary, what brands could do is make ads hyper-local. This would invite smaller and more local players to the arena. Zomato could use this as part of an active strategy where landmarks that advertise with them get a higher rank on the listing and are placed right at the top. This could include restaurants, cafes, pizzerias, patisseries, etc. However, this doesn’t have to stay limited to hotel listings.

    They could use this feature to also put out advertisements for other local businesses. The advantages of geotagging include giving users more relevant listings, which they are more likely to act upon.

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    StartupTalkyShruti Kasera

    Advertising Video on Demand (AVOD)

    Amazon Prime Video is into videos anyway, so it makes sense for them to offer video production to their advertisers as well. This is a plan in the making as of April 2022. Advertising Video on Demand (AVOD) would allow advertisers full access to video production, marketing, and reach commensurate with the giant Amazon Prime Videos. While details on this campaign are yet to be out, we do see it becoming a format other OTT biggies pick up on too.

    Make them Play

    If before you clicked on install, you could actually get a trailer into what you were signing up for, wouldn’t that make the case more convincing! Let us illustrate. Scrabble, the word game, decided to offer Paris free Wi-fi. There was only one condition, the French Capital had to play some games. They had to scan a QR code and play the game to get access to the internet.

    Now, the result of this campaign was 1,10,000 minutes of free internet access, but more importantly for Scrabble, it led to a 20% hike in their downloads in the first month!

    Skin ads

    What do you do if your app offers no annoying ads and it’s a free source app, which means there is no revenue coming in from subscribers or users? This was the case with WeTransfer. You can use WeTranfer to send hefty files that your mail or social media won’t allow passing without cutting it down.

    WeTranfer solved that problem for free, and though the paid models are still an option, the brand found that the majority of users only rely on the free version. So, they took to using their home page as an ad. They understood they had a great footfall on their app, and this meant their home page itself could become an ad. So, any brand looking to use its organic reach could use its home page. Smart!

    WeTranfer Homepage Ad
    WeTranfer Homepage Ad

    Make Use of Creative Filters

    Snapchat is full of filters and they would dedicate their creative team to giving you the filter of your dreams. For brands that are looking to make a branding impact, Snapchat offers lenses.

    Snapchat Taco Bell Collaboration
    Snapchat Taco Bell Collaboration

    Users can use these lenses much like any other filter and go about creating pics that also contain the brand’s logo and sometimes, a code to scan to download the app. Taco Bell has used it, and so has Gatorade. A brilliant way to remind you are cool while also not pitching your products actively.

    Conclusion

    There are countless ways to make an ad stand out. As the digital world expands, we realize the sky is the limit. Creativity and in-app advertising too can blend.

    We see the potential for gamification and geo-tagging to make a big splash in advertising. More and more apps have begun contemplating how to make ads more conversion-friendly.

    If you have an idea that brands need to get on, let us know in the comments below.

    FAQs

    How does advertising on an app work?

    Advertisers pay app developers to display their ads on their apps.

    What are the creative methods used in in-app advertising?

    The use of creative filters, geotagging, and creating immersive ads are some of the creative ways to advertise on an app.

    How much does it cost to advertise on a mobile app?

    Advertising on an app can cost you around $5 to $10 CPM (cost per mille) that’s the reason app advertising is considered slightly expensive compared to other advertising formats.

  • AVOW – A Global App Growth Startup Helping in Advertising Across App Stores

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by AVOW.

    The global market of mobile app development is growing at a CAGR of 11% and is expected to reach over $365 billion. As the app development market is growing rigorously, so is the need to market these apps. OEM (Original Equipment Manufactures) has a high influence in marketing mobile apps. Gaining the trust of the mobile app developers so that they can choose them as the primary platform for app distributors is the main goal of OEMs. AVOW is a startup that is a specialist in Mobile OEM on-device user acquisition and advertising across alternative app stores.

    Read the startup story of AVOW, founders and Team, Growth, partnerships, and more about it.

    AVOW – Company Highlights

    Startup Name AVOW
    Headquarters Berlin
    Industry Technology
    Founder Robert Wildner, Ashwin Shekhar, Orietta Mendez and Caio Balbino
    Founded 2018
    Website avow.tech

    AVOW – About
    AVOW – Vision
    AVOW – Core Belief
    AVOW – Founders and Team
    AVOW – The Idea and Startup Story
    AVOW – Name, Tagline, and Logo
    AVOW – Growth
    AVOW – Marketing Strategy
    AVOW – Customer Acquisition
    AVOW – Customer Retention Strategy
    AVOW – Challenges Faced
    AVOW – Partnership
    AVOW – Client Communication
    AVOW – Recognition and Achievements

    AVOW – About

    AVOW is a global app growth company, specializing in alternative app store inventory. They provide brands with a unique opportunity to access untapped mobile advertising inventory via Mobile OEMs (Original Equipment Manufacturers- Huawei, Xiaomi, Oppo, Vivo, OnePlus, Samsung, Realme) at scale and invest their advertising spend across alternative channels for incremental user growth and engagement.

    AVOW – Vision

    Their goal is to make as many app developers aware of the great opportunity that lies in working with Mobile OEMs and their untapped user inventory. To achieve their goals, they plan to continue educating mobile marketers and app developers about the benefits of Mobile OEMs being integrated into their mobile marketing mix. In terms of business and hiring plans, they have recently opened an office in Brazil (in Q2) and continue to launch their services in new regions and broaden their teams of experts to cater to the high demand for their services. For their continuous growth, it is imperative that they keep strengthening their relationship with media partners.

    Acquiring high-value users for mobile apps is a primary goal for app developers in 2022 regardless of vertical or region, but the app market is developing at a rapid pace with more competition than ever before: An average of 1,153 new apps are released every day on the Apple Store and 3,119 new apps each day on the Google Play Store. Fortunately, there are alternatives to those platforms mobile marketers can use to help achieve their company goals and increase ROAS (Return On Advertising Spend).

    While mobile marketers may find it difficult to successfully manoeuvre through the different specifications and requirements for each of the alternative app stores such as HUAWEI, Xiaomi, Oppo Vivo, OnePlus, and Samsung when setting up, this gives marketers access to numerous benefits:

    • Achieve your growth goals: Mobile OEMs enable marketers to grow on a global scale by reaching new audiences and accessing new markets.
    • Reach your acquisition targets: Mobile OEMs offer higher user acquisition whilst paying lower CPI (cost-per-install).
    • Enter a fraud-proof ecosystem: Marketers gain access to a fully fraud-free user-acquisition ecosystem. This is because there are no additional layers between the budget holder and the Mobile OEM, and reach advertising placement is fully controlled by the Smartphone OEM.
    • Build trust with your audience: Users who are brand-loyal to the Mobile OEM will view adverts as more trustworthy.
    • Diverse advertisement (ad) formats: Access a diverse range of ad formats across all Mobile OEMs from full-screen interstitials to video ads.
    • Appographic targeting: Appographic Targeting helps marketers to find the perfect user for their app based on their unique interests and promote the app to users who are most likely to install it.
    • Access dynamic preloads options: Marketers can gain a competitive edge by accessing premium, dynamic preloads options. Their app will be pre-installed on the mobile device when it is first shipped and set up by the new device holder.
    • Transparency: They operate with complete transparency of each Mobile OEM and ensure their bidding methods give advertisers a greater understanding of how each Smartphone OEM is performing overall and compared to other channels.

    AVOW partners with Mobile OEMs across the globe and are expert in OEM mobile inventory. They help their clients with a consultative approach through the whole campaign cycle, from getting their app listed on the respective stores, distribution, and tracking to performance and optimization. Mobile marketers can expand their reach and unlock new revenue streams with AVOW’s Mobile OEM partnerships – which cover 42% of the global Android market. These untapped audiences cannot be accessed via social, search, or SDK networks.

    AVOW – Core Belief

    Beyond the tech and tools, their company is powered by people, and in that lies their philosophy of people-powered technology. As a people-first-company, they extend this value to their clients, their partners, and, just as importantly, to one another. They believe in transforming app marketing through their one-stop solution for Mobile OEM aggregation, enabling app discovery across alternative app stores, and becoming the #1 partner to unlock new markets while ensuring a higher return on advertising spend.

    Their core values that help to drive AVOW forward together are:

    • To be humble always
    • Fostering a positive team and family spirit
    • Pivoting mistakes into learnings
    • Building trust through transparency
    • Embracing a proactive mindset

    AVOW – Founders and Team

    Robert Wildner - Founder and CEO of AVOW
    Robert Wildner – Founder and CEO of AVOW

    Robert Wildner is the founder and CEO of AVOW, the global app growth company. He leads the company’s growth and product innovation strategies. As a mobile marketing pioneer, Robert constantly strives to discover new advertising formats and inventory sources, ensuring that app marketers can meet their targets. In his 15 years of working in the digital and mobile marketing space, he has built a great network spanning from the USA and LATAM, to SEA and China, and therefore has a deep understanding of local markets and their specific market needs. Robert has worked with global brands – from Fortune 500 companies to Mobile Champions including some major brands such as Tokopedia, Letgo, Scopely, Shopee, Uber and Hasbro and has formed partnerships with global Mobile OEMs such as Huawei, Xiaomi, Oppo, Vivo, OnePlus, realme and Samsung. Robert holds an M.B.A. in Marketing and Finance and has lived and worked in both the UK and Germany.

    Ashwin Shekhar - Co-Founder and CRO at AVOW
    Ashwin Shekhar – Co-Founder and CRO at AVOW

    Ashwin Shekhar is the Co-Founder and Chief Revenue Officer (CRO) at AVOW. Currently, he is at the helm of affairs to expand AVOW’s presence across geographies by building global business teams in the ad tech and marketing tech arena. Ashwin also consults  Mobile App-focused Startups on GTM Strategies, Growth, Retention and Monetization.

    Using his deep knowledge and exposure in the digital and mobile advertising space, Ashwin has been at the forefront of building international businesses in Europe, APAC and India markets for prestigious organizations namely Glispa Global Group, InMobi and Infosys prior to establishing AVOW. With more than 10 years of experience in the industry, he supported leading mobile champions such as Twitter, Uber, Miniclip, Indian giants like Flipkart, BYJU’S, Paytm, & SEA Advertisers like Kumu, Ajaib and Shopee who are looking for hypergrowth.

    Ashwin holds an MBA as well as an Engineering degree in Computer Science.

    Orietta Mendez - Managing Partner and COO at AVOW
    Orietta Mendez – Managing Partner and COO at AVOW

    Orietta Mendez is the Managing Partner and COO at AVOW. Orietta in her current role as the COO of the company is responsible for people and operations and plays a vital role in establishing strategic partnerships at AVOW. Her expertise in Performance Marketing, Mobile Marketing, Adtech, StartUp Industry and Internationalization are highly valuable to drive the company’s operations in different geographies namely- Germany, India, US, Brazil, Vietnam and Indonesia.

    She was previously the Vice President of Global Operations & Partnerships at Glispa Global Group. She has also served as COO of Crobo, a company specializing in digital marketing for games (funded by venture builder Covus Group) where she was responsible for structuring and monitoring the various business units, including Product and HR. Orietta holds an MBA in SME promotion and Training as well as a Bachelor’s degree in Business Engineering.

    Caio Balbino - CCSO and Co-founder of AVOW
    Caio Balbino – CCSO and Co-founder of AVOW

    Caio Balbino is the Chief Customer Success Officer (CCSO) & Co-founder of AVOW. With 10+ years of experience in digital and mobile marketing both as an advertiser/agency, with a focus on performance and user acquisition for apps, Caio is currently charged with the important responsibility of managing all the accounts and customer service functions globally. Prior to co-founding AVOW, he spent over six years at Glispa Global Group where he last held the senior leadership role of VP, Global Client Services.

    The current company size is 30+ employees.

    AVOW – The Idea and Startup Story

    The company was first established in March 2018 but the founding team has known and worked with each other for the last 12 years in various companies before launching AVOW. With the mobile industry’s ever-changing nature, they knew there were opportunities to improve the mobile ecosystem and its marketing and advertising. They wanted to efficiently help app developers and brands reach their goals and move markets. It is always important to understand your value proposition and readjust this while you are growing.

    Initially, they started the company with the idea of streamlining the process of identifying and blocking mobile advertising fraud more efficiently, to help clients to save marketing budgets.

    Over time they have realized that fraud detection and prevention became a commodity and did not allow them to stick out of the crowd. They were looking for something disruptive that they expected to be the next big thing. During that time Google clashed with Huawei as well as Fortnight with Google and Apple and they knew which direction they are going to take – alternative app stores.

    They have figured that alternative app stores are becoming reality and the time for Google Play and Apple Store as monopolies would come to an end sooner or later.  – Alternative App stores are, as the name suggests, an alternative to the biggest App stores available in the market allowing advertisers to have an alternative channel promoting advertisements within the main Original Equipment Manufacturers (OEMs) globally such as HUAWEI, Xiaomi, Oppo, Vivo, OnePlus and Samsung.

    Keeping in mind that those Mobile OEMs alone cover 42% of the global Android market and the untapped audiences you find on those cannot be accessed via social, search, or SDK networks – which not only makes it unique and a must-have in any marketer’s mobile marketing mix, but also more effective and budget-friendly and yet – it comes with all the benefits that you get at Google and Apple.

    Since they have been in the mobile industry for more than a decade they tested their offering with some of the closest allies and apps in the market. As the results were phenomenal, the testers were more than happy to continue growing their apps via those new marketing channels and untapped audiences. They also continued to grow its vision along those of their customers such as Byju’s, Amazon Prime, Moneytap, Navi, Upgrad and WazirX and matched them with the opportunities of Mobile OEMs.

    Over the past years, they have also established very close relationships and exclusive partnerships with global mobile OEMs to offer the best possible options for their client’s marketing efforts. Recently, they were awarded by Huawei for the ‘Premium Specialized Mobile OEM agency’ for the year 2022.

    AVOW Logo
    AVOW Logo

    They chose the name AVOW because it symbolizes their commitment to their clients and the service they provide. By definition, AVOW means “to affirm or commit to something openly and bluntly”. This is at the heart of the company philosophy, a value that is represented by the fully transparent and dedicated way their team operates.

    AVOW – Growth

    Their greater and better access to the untapped user audience coupled with their unparalleled customer service has contributed to the steady and faster growth. Due to their official partnerships with Mobile OEM advertising platforms such as Huawei, Xiaomi, Oppo, OnePlus, Vivo, Realme, and Samsung, they offer direct access to over 1.5 billion daily active users. AVOW is expanding the mobile marketing mix for global mobile advertisers by empowering app developers, marketers, and brands to leverage Mobile OEM advertisement placements (outside of Google, Facebook, or 3rd party advertising networks) to reach previously untapped user audiences and all of that brand save, ad fraud-free and at the same time for a much better price. AVOW is tuned towards performance and helps advertisers focus on scaling on performance bypassing the learning curve which comes with individual mobile OEMs.

    Moreover, they offer their clients Dynamic preloads opportunities with some of the biggest Mobile OEMs such as Xiaomi, OPPO, and Vivo which gives their customers the exclusive possibility to be featured on phones right from the get-go when new users activate the mobile device for the first time and are presented with the opportunity to download the app while the mobile setup happens.

    So their competitive advantage is a combination of excellent people, strong mobile OEM relationships and gained trust over the last years and the drive to always develop and solve advertiser’s growth needs.

    AVOW – Marketing Strategy

    The marketing strategy that worked for Avow are:

    • WOM – in the beginning, word of mouth mainly. Pretty old school – but yes, they contacted their network one by one and only via their Sales team.
    • Only after a certain period of time, they have established a marketing team that supported them with building out their website, CRM and Email marketing strategy, and of course their Social media channels.
    • They also have representatives in all its major markets – that is India, Indonesia, the USA, Vietnam, Brazil, and Germany.
    • They also partner with the major MMPs like Adjust and run educational webinars in different countries to ensure they spread the word about the benefits that Mobile OEMs can bring to the mobile marketing mix.
    • A lot of advertisers referred them to their colleagues in the industry because of their ability to tap into unique fraud-free inventory with great service levels.

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    AVOW – Customer Acquisition

    As already mentioned in one of the previous questions they (as individuals) have been around in the mobile phone industry for more than 10 years and hence have a vast global network of mobile marketers and app developers. They contacted a number of marketers when they first started to see if they could garner any interest and if they would be willing to run some test campaigns and budgets with them. Again, any marketer or app developer is always on the lookout to find and reach fresh new users and since Mobile OEMs have been under the radar for a long time – they discovered a great opportunity for mobile marketers to tap into a big pool of potential new users.

    Of course, one thing one should not neglect – over the past years they have built out very tied relationships with those OEMs so that they can offer this premium service and solutions to their customers.

    AVOW – Customer Retention Strategy

    Caio (CoFounder), who is in charge of Account Management and Customer Service is very proud that their NPS (Net-Promoter-Score) is always great, which also means they see a very low churn rate.

    They have 24/7 service due to the fact that they follow a straightforward glocal market strategy. Meaning that they have local people on the ground in all the major markets they globally operate in. It ensures that they are in the right time zone to support their customers as well as that they speak the language and they have a deep understanding of the local market – hence they can really help and empower their customers to get the most out of their services wherever they are based.

    AVOW – Challenges Faced

    As for many companies, the worldwide lockdown hit them quite hard, since they had a significant part of their business from the travel industry. They had the option of downsizing the team or focusing on new customers. They decided to put in some extra effort to find new customers in other verticals and succeeded.

    AVOW – Partnership

    In the past years AVOW partnered with 8 major Mobile OEMs.

    • Xiaomi
    • Oppo
    • Vivo
    • Samsung
    • Oneplus
    • Realme
    • Huawei
    • Transsion

    Their clients like Amazon Prime, Unacademy, Upgrad, Byju’s, Moneytap, Avail and WazirX amongst others get access to 1.5 billion daily active users which they provide. They currently have a presence in Germany, India, Indonesia, Brazil, USA, Vietnam, and Russia.

    They won HUAWEI’s prestigious “Strategic Partner Award, Europe” earlier in January 2022. AVOW was also ranked and recognized in three categories in the top 10 which included AppsFlyer’s dedicated Growth section: India, SEA and India, non-gaming finance and AF retention index finance in Power and volume: India and SEA  in AppsFlyer’s Performance Index XIII.

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    AVOW – Client Communication

    The landscape in which they operate is extremely dynamic in nature with trends and regulations changing at a time frame which are often unpredictable. Across the global presence, their clients are diligently supported by teams that understand their specific market- the best practices and thus offer the much-needed localized and domain-centric knowledge from a strategy and execution point of view. Their teams across all of the global offices ensure that its clients get round-the-clock support. They follow a consultative approach to handling challenges that advertisers face. They believe in being proactive and keeping their communication channels open with advertisers at all points of time.

    Communication for them is an opportunity and an important aspect to keep their stakeholders- partners as well as customers updated about the developments and movements happening in the venture. At AVOW, they have adopted the following strategies to keep them in the loop-

    • Regular news updates via email and tie it back to their Social Media campaigns. They use Hubspot as their go-to tool when it comes to anything related to marketing.
    • Posting a lot of educational pieces and features on its blog. They have plenty of subscribers learning about them and the services they provide there. Check it out 🙂
    • They also work with multiple PR agencies in the different regions who help them to communicate with the local news/media outlets
    • For any campaign related to their customers, they have an in-house proprietary tool that they use to launch, streamline, analyze, and optimize their customers’ campaigns.
    • And of course, they are getting back to conferences (MAU, dmexco etc.) and more face-to-face dedicated meetings.

    AVOW – Recognition and Achievements

    Some achievements of AVOW are:

    • AVOW has been ranked twice in AppsFlyer Performance Index in its 13th and 14th editions consecutively in the top 10.
    • AVOW is an official partner of Huawei
    • They have official partnerships with all major mobile OEMs Huawei, Xiaomi, Vivo, Oppo, Realme, OnePlus.
    • AVOW won the Huawei prize

    FAQs

    When was AVOW founded?

    AVOW was founded in 2018.

    Who is the founder of AVOW?

    Robert Wildner, Ashwin Shekhar, Orietta Mendez and Caio Balbino have founded AVOW.

    Who are the partners of AVOW?

    AVOW has partnered with 8 major Mobile OEMs.

    • Xiaomi
    • Oppo
    • Vivo
    • Samsung
    • Oneplus
    • Realme
    • Huawei
    • Transsion

    What service is offered by AVOW?

    AVOW specialises in Mobile OEM on-device user acquisition and advertising across alternative app stores.

  • Google Play Business Model | How Does Google Play Makes Money?

    Google is one of the most acclaimed multinational conglomerates in the world, as it runs multiple businesses under a single brand. Its most successful business sector is Google Play which was also known as Android Market, the platform is one of the top digital distribution services and is a brainchild of Google.

    Google play was initially launched in October 2008 and then re-launched in March 2012 after combining the Android market and Google together. Google Play is the official app store for every device that runs on an android operating system. The platform allows users to search and download apps that are designed and developed for android devices.

    It also acts as a digital media store that offers music, e-books, movies, and TV programs. The apps can be downloaded directly from Google play, while the platform allows its app developers to make apps that are free and charge a fee. The platform had over 82 billion app downloads just in 2016 and had over 3.5 million Android applications available in 2017.

    About Google
    What is Google Play Store?
    What are the Services Provided by Google Play?
    Google Play Business Model
    How Does Google Play Make Money?
    How much does Google Play Make?
    Google Play Developers Support System
    Google Play Safety
    The Lawsuit against Google Play Store
    FAQ

    About Google

    With the rise of the Internet, one organization that has remained constant and improving from the very beginning is Google. It has managed to do what most people would say is impossible. It did the exact same thing that its slogan says and in every case, better than that. They proudly say that their mission is to “Organise the world’s information and make it universally accessible and useful”. Simple it may sound but it is a herculean task.

    The Google story begins in 1995 at Stanford University. Larry Page was considering Stanford for grad school and Sergey Brin, a student there, was assigned to show him around. Little did they know that they would lead the information revolution afterward. Google (of course) outgrew the garage and they eventually had to move to its current headquarters (also known as ‘The Googleplex’) in Mountain View, California.

    As Google grew, they began hiring more and more and made the company truly big in every sense. They launched Google Play Store, Drive, and all of Google suite with one Email ID. So, with one ID people could use all of Google, be it Document creating and editing, spreadsheet updating, and sharing, or anything over the internet.

    What is Google Play Store?

    Google play store is one megastore in your smartphone. We mean it quite literally. Google play store is a subsidiary of a service that is provided by Google to its android users. The store can be accessed instantly if you have an android device, in fact, it comes pre-installed on every new smartphone. It is important to note here that there are more than 2.8 billion android users in the world as of now. This is a huge number and Google caters to them all.

    Google play store is a marketplace for Apps, Music, Movies, Books, TV Shows and many more. It is a single place you need to get almost all the work done that you want from your device. Be it work-related apps, professional suites or any sort of craving for entertainment, you will find it all on the Google play store.

    Google play store strives to create an environment that a user wants, it does it so well. Not only this, but apart from being a perfect yet simple place for users, it also helps developers get the right audience for their work.

    What are the Services Provided by Google Play?

    Some of the main services that Google Play offers are:

    Google Play Games

    Google play games were launched in 2013, and since then it has been an online gaming service for Android devices.

    Google Playbooks

    Google playbooks are one of the leading e-book distribution services as it is available in 75 countries. It currently has more than five million eBooks available for purchase and offers the user an option of uploading over 1000 of their own eBooks in the form of PDFs.

    Google TV

    This is the Video-on-demand platform of Google that offers a wide range of movies and TV shows that can be purchased or rented. The platform was earlier known as Google Play Movies & TV and has its movies available in 110 countries while its TV shows are available only in a select few countries.

    Google Play Pass

    This platform was launched in 2019 and is a games and app subscriptions services that are available only in America. Google Play Pass is invitation-only for app developers.

    Google Play Music

    This app allows its user to listen to and download music. Currently, the app has over 15 million subscribers.

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    Google Play Business Model

    According to Google Play, the app developers receive over 70% of the app price, while the other 30% goes to Google Play as they are the distribution partner and as a part of operating fees. The platform also allows the developers to make sales on their app, on the basis that it informs its users when the sale ends. The application developers can also release an early version of their app to a certain group of users or even allow their users to pre-order the apps before they are released.

    For regular subscription-based payments, it charges 30% for the first-year subscription consumer pays and then the app developers can continue paying 15% for all subsequent years. This model is similar to the business model of another app store like the Apple app store. Where the app developers pay some money to the app store in order to hoist their app and get the remaining amount of money from their user purchases.

    A Google Play advertisement

    How does Google Play Make Money?

    There are two main ways Google Play makes money

    Advertisements

    Google allows its users to promote apps on its platform by using certain keywords that are shortlisted by app developers. So when a user is searching for a certain keyword they can get your app listed on the top.

    Service Fee

    The revenue source of the Google play store is simple and it is primarily a Service fee from developers.

    If a developer wants to sell an app on the Google play store then Google asks for a Service fee from the developer. Quite anything or service that developers would want to sell, can be a subscription service too. However, any in-app purchase is not commissioned by Google.

    Google Play Store Fee
    Google Play Store Fee

    Google also takes a 30% cut of the revenue made on an android app from the developers.

    This should be quite clear by now that Google only earns money when developers charge something from the customers. So, the revenue model works only when developers are making money. This creates a hit and takes effect on the whole relationship. This also ensures that both parties are putting efforts to be more efficient and convenient.

    How much does Google Play Make?

    On 30th August 2021, the platform disclosed the revenue of the platform for the first in 13 years. According to the declassified documents of the Google play store, the total revenue of the platform is over $11.2 billion (Rs. 82,000 crores) in 2019. This amount is said to include the price of the app (which it charges 30% of), additional in-app purchases, and revenue generated via advertisements on the Play Store app.

    This information was disclosed because of an antitrust lawsuit that was filed against the Google Play store by several districts and states in America claiming that Google Play Store exercises a monopoly over application distribution. Out of the $11.2 billion total revenue, over $8.5 billion is the gross profit of the app, while the operating income of the Google play store is $7 billion.

    Google Play Developers Support System

    If you are a developer for an app, all you need is an audience for your beautiful creation. Google play does that work for you so that you can focus on more important things for your application. It offers a ready-made market for apps and games. They have a capacity of about a little over 2 billion users monthly. With this huge number of people transacting with Google every month, it is going to be a booming opportunity if you can tap this market.

    If you are a developer who wants to distribute an app for free to the globe then you don’t have to pay a single dime. Yes, you read that right, Distribution is fully free for the developers who do not charge for their apps and games.

    Moreover, Google also provides full support to each and every developer. Be it on the edge of developer training, user data, and up-to-date information, helping tools, and more. Let me tell you precisely how Google helps developers in various domains, they are,

    Distribution

    Google play store provides the technical interface to distribute apps made by developers to the world. They have billions of monthly active users. If a developer is able to get his/her app on the Google play store, he/she can get the benefits of a global market. This will jumpstart revenue for them and value creation for its users.

    Development and Support

    Google provides state-of-the-art facilities to developers. The range of support can start from quality control checks, application testing, and user analytics to its Android studio, play console, and Android software development console. All these supplements allow developers to make their work better and provide better value.

    Compliance

    Google play store provides a full-fledged ecosystem for a developer’s app. They can categorize, target, and even regulate the market for their apps. This helps them to target the right audience and market, this compliance is a good help for developers who know their work. This ensures proper distribution of their product.

    Payments

    Developers who make their app accessible after a purchase can totally rely on Google play as a mediator for efficient distribution. Google ensures the utmost security and safety for payments of any sort. They also act as a currency converter for apps that are famous worldwide, like Spotify or Youtube.

    All these add-ons make developers make better apps and thus share more of the market. This improves the market as well as the revenue for developers. Thus google play makes the perfect ecosystem for developers to foster their growth. With the right tools handy, developers will do their best work for their users.

    Google Play Safety

    While Google connects all android users for the love of apps, they do it very securely. With the state-of-the-art infrastructure in the face of security and safety, Google sets new parameters for privacy. Every app in the Google play store is scanned and tested, and only then is added to its app library. They scan more than 100 billion apps every single day to ensure no security leaks. This provides users with enough data for potential threats and trusts for Google.

    Google Play Protect
    Google Play Protect

    In addition to the everyday checks, every app is put up on the store only after it clears the compliance parameters set by Google experts. They leave no stone unturned.

    Some of the parameters that are set by Google are listed here –

    Intellectual Property Security

    Many applications try to use other apps’ goodwill to generate revenue by deceiving their users. Google has strict standards to avoid such deceiving. They do not permit apps that are similar to other apps in any domain, thus they cannot use other brands to mislead users. This protects the intellectual property rights of genuine apps and services and acts as a wall of protection for brands as well as for users.

    Content Restrictions

    Google knows very well that the internet is filled with good stuff as well as garbage of all sorts. They do not allow any sort of content that depicts any sort of abuse, harmful products, sexual content, profanity, hate speech and any sort of inappropriate content. This filters the Google play store and makes it accessible to everyone.

    Abuse and Deception

    As mentioned in the earlier point, Google has hard parameters for all sorts of apps. It does not allow any app that includes deception, abuse, and any malicious information. These kinds of apps misuse the personal data of users and the data can be used for multiple bad intentions. Thus, to prevent this, Google has found a solution. Every app developer has to submit to Google what data the app collects and how the data is used and utilized for app functioning. This makes the developer more accountable on the basis of customer service and privacy.

    Application Functionality

    The developer has to inform Google about the minimum requirements that are needed to run the app. This is in order to respect the customer user experience that adds to the overall experience of the application. This also reveals spam (if any) on the developer’s side.

    Store Listing

    All the app developers have to include a crystal clear definition of everything about the app, if they fail to do so and any information is wrongly listed, then Google has all the rights to unlist the app from the store. Any misleading data or promotions can lead to a permanent ban on an app.

    Even after all the checks and permits, If a user finds anything wrong with an application then he/she can report complaints. Google has made it very convenient to report abuse across all its services. Developers can also flag some apps that violate their intellectual property rights. This ensures a smooth ecosystem for everyone.

    Google Play Store Flag as inappropriate
    Google Play Store Flag as inappropriate

    The Lawsuit against Google Play Store

    The case was filed by attorney generals from 37 states and districts of America because they taught that the platform was cutting down the profits of app developers and taking a huge commission on sales. The lawsuit also says that Google is using illicit measures in order to maintain its monopoly. The next trial is expected to be in late 2022.

    According to Google, however, this case is nothing but a meritless lawsuit, and said that the data mischaracterizes its business. Google also has another lawsuit filed against it by Epic Games, which is the creator of a popular game known as Fortnite.

    Epic Games along with other app developers are separately suing Google because they think that the platform is taking over 30% of the fee for every digital good sold as in-app purchases and generating huge amounts of profits. According to Epic Games, the company came up with a Premier Device Program through which it offered a share of Google Play Earnings to other big companies like LG and Motorola.

    Conclusion

    We learned that Google is a pioneer in technology and that the Google play store is here to help every user and every developer. Google was changing how people consume information and now is managing every app that you can think of.

    Google play store works as a perfect ecosystem for developers and users on all the upfronts, be it security, safety, privacy, and intellectual rights. We learned how the Google play store earns revenues.

    Not only this, Google is striving every day to be the better maintainer of almost every device we use. From the Digital well-being feature to the whole entertainment pocket industry. It is no doubt that its innovation leads the technological revolution in the world. Be it on the device on our palms to the satellite outside this earth. Google knows how to make the internet a better and a convenient place for everyone.

    FAQs

    How does the Google Play store make money?

    According to Google Play, the app developers receives over 70% of the app price, while the other 30% goes to Google Play as they are the distribution partner and as a part of operating fees.

    Is Google Play profitable?

    Yes, Google Play generated $11.2 billion in revenue from its app store in 2019.

    What percentage does Google Play take?

    Google Play store takes a 30% cut and, 70% goes to the developers.

  • Top 5 No-Code Chatbot App Builders| Build Chat Bot App Without Coding

    Today’s contemporary world, is spinning and functioning around online market. It is fair to say it has become a primary part of people’s lifestyles.

    What Is Chat Bot

    A chatbot is a computer software that stimulates and processes human conversation, it can be written or verbal. Basically, it gives the feel of an online chat with any online human agent.

    Advantages of Chatbot

    The average customer service email response time is over 10 hours. With a live chat service, you’ll respond to your customers before they decide to buy elsewhere. Up to 98% of your visitors leave without buying. Use customer support live chat to engage them in conversations, answer questions, and increase sales.

    What Is No Code

    No code development is an approach for technical and Non Technical users to build applications and automate workflows through the drag and drop option facility. By providing easy-to-use but powerful tools for end-to-end application/ software development. No-code platforms offer greater flexibility in terms of app design, customization, and integration.

    Key reasons to use No Code Platform:-

    • Increased innovation capabilities
    • Improved Efficiency
    • Freedom to own your Automation
    • Reduced Cost and Risk

    No-code chatbot app development tools are those platforms that provide ways to create chatbot apps for websites, mobile applications etc. without using code. These platforms are a source of easy creation and development, where the user doesn’t have to write even a single line of code, to get their job done.

    This in turn work as a saviour for beginners who have little or no knowledge, of coding. App creation in itself isn’t easy, and on top of that carrying out compound code work isn’t very appealing.

    Here in this article, we’ll be seeing a list of the best no-code chatbot app builders, with a detailed analysis of each. So, let’s begin:

    Top 5 No-Code Chatbot App Builders

    1. Botsify
    2. HubSpot
    3. Pandorabots
    4. MobileMonkey
    5. Chatfuel

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    1. Botsify

    Botsify Chatbot App Home Page 

    If you want to create a chatbot in less time then Botsify is a good option for you. It is an extremely easy tool to use without any coding requirement, with customizable templates and a drag-and-drop interface it is very convenient to use and create a chatbot.

    The platform introduces conversation forms that collect information from users through chatbot conversations and it offers plugins for integration of your platform with the chatbot via JSON API or RSS Feed. Their customers include Apple, Shazam, and UNICEF.

    Rating 4.4/5

    Voted as one of the best chatbot app-building platform by its users, Botsify makes the task a lot easy and quick. It walks you right through the steps you need to take as per your experience level and knowledge.

    Botsify Pricing

    Free Trial: 14 Days Free Trial Available

    Plan Pricing
    Do It Yourself $49/month
    Done For You $149/month
    Custom Contact Us

    *Custom Plan is for enterprises with high usage & on-premises solutions.

    No-Code Chatbot app – Botsify Usage Tour

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    2. HubSpot

    HubSpot Chatbot App Home Page 

    Easily create messenger bots that help you qualify leads, book meetings, provide answers to common customer support questions, and more — so your team has more time to focus on the conversations that matter most. One inbox for all customer communication. Can choose a template based on your bot goal. Chatbot software is seamlessly integrated with HubSpot’s contacts database, your bots can deliver friendlier, more personalized messages based on the information you already know about a contact.

    Any information collected by your chatbots will automatically get synced to and stored on a contact’s timeline, giving your whole team complete context and a crystal clear view of every engagement.

    Rating 4.4/5

    HubSpot Pricing

    Free Trial: Available

    Plan Pricing
    Starter $45/month
    Professional $800/month
    Enterprise $3600/month

    No-Code Chatbot app – HubSpot Chatbot Tutorial

    3. Pandorabots

    One of the oldest and largest chatbot services in the world. This chatbot service provides characters to make chat interesting, small talk libraries due to which the user gets ease in selecting the FQA and response.

    Chatbots built and hosted with pandorabots appear in messaging and native apps, the web, games, social networks, and connected devices. Academics and universities use the platform for teaching and research. Pandorabots chatbot framework is based on AIML (artificial intelligence mark-up language) scripting language, by which you can build a chatbot in any natural language. Their customers include Coca Cola, Bridgestone, Barclays, Walmart, HCL, Docomo, and TATA

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    pandorabots Chatbot App Home Page 

    Advantages
    AIML scripting language AIML is highly versatile and has received lots of praise from developers. Pandorabots AIML provides flexibility because you have full access to the tools powering your bots.
    Open-source Pandorabots is an open-source platform, so you own your data and can download your code.
    Content libraries for shortcut Pandorabots come with some pre-build library, so the effort to teach every chatbot to respond to the questions and phrases.
    Deploy on multiple channels You can place your Pandorabots on both voice and messaging channels such as WhatsApp, Slack, Facebook Messenger, Wechat, etc. In today’s time, it is a very important feature to adapt.

    Pandorabots Pricing

    Free Trial: Available

    Plan Pricing
    Developer $19/month
    Pro $199/month
    Enterprise For Customization Contact

    No-Code Chatbot app – Pandorabots Chatbot Tutorial

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    4. MobileMonkey

    MobileMonkey Chatbot App Home Page

    MobileMonkey is easy to use, it also has features that can build sophisticated behaviour. It can store the user’s response to a question to reuse in the future in bot replies. With MobileMonkey you can build chatbots for Facebook messenger and set various lead generation tools such as chat blasts or broadcast messages, drip campaigns, and list building to increase marketing efforts. It also allows to automate customer service by providing responses to frequently asked questions which reduces effort and time.

    MobileMonkey is the only platform that automatically converts inbound and outbound marketing and conversion in the same place. Their customers include Toyota, and Century 21.

    Rating 4.4/5

    MobileMonkey Pricing

    Free Trial: Available

    Plan Pricing
    Startup Edition $119/month
    Funnel Pro Sales $119/month
    Insta Champ $19/month

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    5. Chatfuel

    Chatfuel is another great, easy-to-use platform for building bots without coding but specifically for Facebook and Instagram messenger, so it is useful for startup and small businesses. This platform offers different editing tools for you to design your chatbots as you want them and allows you to set up conversational rules in the dashboard. Can choose a variety of templates to best fits your needs. Scheduled re-engagement sequences that you can design and tweak. A useful feature is that when a person interacts with the chatbot, it adds them to your database, which allows you to reach out to them in the future.

    Chatfuel analytics technology provides insights about the performance of the bot. It has created Facebook Messenger chatbots for various big clients including Adidas, TechCrunch, Lego, and T-Mobile.

    Rating 4.6/5

    Chatfuel Pricing

    Free Trial: Available

    Plan Pricing
    Business $11.99/month
    Enterprise $199/month

    How to choose among te best AI chatbot platforms?

    Define the company’s requirements related to the messaging platform.

    Every business is different and so there requirements, some need a platform that can handle multiple chatbots, while some want to start small and grow with time.

    So first you need to understand the requirement of your business according to which you can select appropriate chatbot platforms.

    Consider the user experience of messaging channels.

    While choosing a chatbot platform it is important to consider the user experience of the messaging channel you will be using. Different chatbot platforms offer additional features but most importantly they should be easy to use and how reliable it is. It should stay offline and retain customer data.

    The best chatbot platform provides a more realistic and natural conversation experience because chatbots are meant to improve communication and help in lead generation.

    Make sure data security.

    Today’s business world is more dependent on technology, so it is important to make sure that any person is kept secure.

    Compare pricing plans and payment options.

    Pricing plans and payment options are important considerations when choosing an AI chatbot platform for your business. Some platforms provide free trial period to experience services and decide whether to go for an annual subscription or choose some other platform.

    Conclusion

    So this was the list of best chatbot no-code app builders. What earlier was considered impossible is now just a matter of a few steps. Chatbot app creation has now become a task of just a few steps and to do that you may use any of the above chatbot building apps, and make the job handy and possible.

    FAQs

    What are no code app builders?

    No Code app builders help to create apps without knowing how to code. Originally designed for teammates with no coding experience, this type of development allows anyone to create fully functional apps with the help of a simple visual editor.

    Does chatbot require coding?

    You don’t need coding skills or any other superpowers. Most people feel intimidated by the process. It looks like a complex task, and it is unclear how to make a chatbot or where to start. Well, you can start right here and now.

    How do you make a chatbot app?

    1. Step 1: Identify the type of chatbot you are building.
    2. Step 2: Select a channel.
    3. Step 3: Choose the technology stack.
    4. Step 4: Design the conversation.
    5. Step 5: Train the bot.
    6. Step 6: Test the chatbot.
    7. Step 7: Deploy and maintain the bot.

    Which are the best No-Code chatbot App Builders?

    The top 5 NO- code chatbot app builders are:

    • Botsify
    • HubSpot
    • Pandorabots
    • MobileMonkey
    • Chatfuel

  • HackerEarth – Crowdsourcing Solutions from the Developers’ Community!

    As it is correctly said, people who solve problems the best have suffered the most. Similarly, Sachin Gupta and Vivek Prakash being app developers themselves launched their startup HackerEarth in 2012 with the motive to build an entirely meritocratic system using a sufficiently objective measure for an app developer’s skills.

    Their initiative was driven by the fact that the number of technology employment opportunities are growing at an exponential rate. And with the advent of digitization, more and more jobs are being available to Information Technology (IT) professionals. Still, there are a bunch of app developers who do not get the job they deserve.

    HackerEarth – Company Highlights

    Startup Name HackerEarth
    Headquarter San Francisco Bay Area, West Coast, Western US
    Sector Edtech and Recruiting Platform
    Founders Sachin Gupta, Vivek Prakash
    Founded 2012
    Parent Organization HackerEarth Inc.
    Website hackerearth.com

    About HackerEarth and How it Works
    HackerEarth – USP and Innovation
    Founders of HackerEarth and team
    How was HackerEarth Started?
    HackerEarth – Startup Launch
    HackerEarth – Business Model and Revenue Model
    HackerEarth – Startup Challenges
    HackerEarth – Funding and Investors
    HackerEarth – Growth
    HackerEarth – Future Plans

    Check out this List of EdTech Startups in India | Emerging Education Startups

    About HackerEarth and How it Works

    HackerEarth mainly focuses on crowd sourcing solutions from the developers’ community. So, it ideally provides enterprise software solutions that help organizations to manage the firm with effective innovation and solve their technical recruitment needs.

    HackerEarth Logo
    HackerEarth Logo

    They also have launched a second version of the innovation management software. This new version focuses on creating a holistic innovation management unit within the company itself. This, in turn, paves the way for enhancing greater creativity and a culture of innovation in the organization. Also, the new version puts extra focus on security, customization, and verticalization of the product across various industries.

    All in all, HackerEarth’s innovation management software is a superiorly indispensable platform for enterprises that helps them to tackle various problems through internal and external audiences respectively.

    HackerEarth – USP and Innovation

    • HackerEarth holds a community of more than 2 million-plus app developers coming from more than 57 countries backed by robust platforms to swiftly drive superior innovation in the industry.
    • HackerEarth also has launched an initiative where they enable enterprises to host innovation challenges for business-related problems and the startups can participate. This initiative is called Startup Connect.
    • The startups who perform well are shortlisted and get a chance to work with enterprises to co-create creative and innovative solutions.

    Also read: Aviate – Making College Students Job Ready

    Founders of HackerEarth and team

    HackerEarth was founded by Sachin Gupta and Vivek Prakash in 2012.

    Sachin Gupta and Vivek Prakash are founders of HackerEarth
    Sachin Gupta and Vivek Prakash

    Both of the co-founders, Sachin Gupta and Vivek Prakash, are hardcore programming graduates from IIT Roorkee. And both of them at different points interned and also worked with Microsoft and Google

    Sachin Gupta, CEO, and Co-founder – Having been a startup founder for most of his professional life, Sachin Gupta is an entrepreneur by heart. He claims that he absolutely loves doing whatever it takes to build a company and is powerfully driven by things that challenge him.

    Vivek Prakash, CTO, and Co-founder – A programmer at heart, a dual degree holder in computer sciences. Vivek leads the Information Management Group at IIT Roorkee and has also been a part of Google Summer of Code program.

    Currently with 120 members, HackerEarth has close to 45 people in engineering, 15 marketers, and 25 sales representatives, with the rest in operations.

    How was HackerEarth Started?

    Like many other startups, HackerEarth also started in the dorm room. These two individual’s passion for app development was at an all-time high when they were in college. Taking the same passion forward, they thought that it’d be a great idea to build a product that cultivates the culture of coding amongst the students in India.

    And that’s how they came up with MyCareerStack. After its huge success, they again put their passion for driving seat and thought of exploiting the problems that companies face while recruiting. And to create a solution to this, they launched HackerEarth.

    Relevant read: Skillate- Solving the Complications of Recruitment Flawlessly

    HackerEarth – Startup Launch

    HackerEarth penetrated in the market with the strategy for creating programming courses to majorly serve two purposes:

    • To enable the programmers to practice and learn code.
    • And to allow the programmers to compete with other programmers through exciting and meaningful contests.

    HackerEarth has created some interesting programming challenges with certain levels of difficulty which appeal to all the developers on a global level. They are called Hackathons.

    Hackathons provide a great platform for developers to showcase their talent. These type of programs keeps the programmers engaged and allows them to practice and learn code in a fun way. At HackerEarth, the range of learning varies from basic concepts to advanced ones. The basic concepts include modules like Algorithms and Data structures and the advanced concepts include modules like Machine Learning.

    HackerEarth – Business Model and Revenue Model

    So ideally, there are two products that HackerEarth has to offer. Both the products are essentially sold as SaaS:

    • HackerEarth Sprint– It is an innovation management software that helps companies drive creativity and innovation through internal and external talent pools. This includes its global community of 2M+ developer and they work with large enterprises, SMBs, Universities, and Government entities to help them effectively solve their innovation needs.
    • HackerEarth Recruit– This is a more on the technology side. It is a technical recruitment interface that helps in optimum technical talent screening which allows its clients to build a strong and proficient team.

    HackerEarth – Startup Challenges

    The biggest challenge for HackerEarth like any other startup is to scale the programmers and keep them engaged on HackerEarth. It seems like stronger the hub, easier is the business operations. So for HackerEarth, everything stems from the hub and scaling it across the world is the biggest hurdle to toss.

    Relevant read: How Hiring is Affected due to Coronavirus Outbreak?

    HackerEarth – Funding and Investors

    HackerEarth has raised a total of $11.5M in funding over 5 rounds. Their latest funding was raised on Nov 1, 2018 from a Series B round.

    Here is a list of all the funding rounds of HackerEarth-

    Date Stage Amount Investor
    June 2013 Venture Round – –
    February 2014 Seed Round $500K Prime Venture Partners
    April 2014 Seed Round – –
    February 2017 Series A $4.5 Million DHI Group Inc
    November 2018 Series B $6.5 Million –

    HackerEarth – Growth

    • HackerEarth’s corporate client’s list is seamlessly unending. This list includes huge companies like Wipro and Adobe.
    • Since the launch to now, HackerEarth has been growing exponentially. Now, they are a team of 120+ people, are catering to more than doubled user base and grew their revenues 5X.
    • Also, HackerEarth has grown into a global community of 2+ million developers driving creativity and innovation to the field like a force.

    Also read: Colangels – Connecting you with right people

    HackerEarth – Future Plans

    • Expanding the brand presence across other countries with a prime focus on US, Europe, and SouthEast Asia is number one on the list of HackerEarth’s plans.
    • HackerEarth is aiming to be the largest platform for developers. Hence their long term plan is to add over a million more programmers to this community over the next few years.

    “This is the right time for us to look at markets overseas, when our India business is still growing, rather than a time when we are reaching saturation in this market. At present, 85 percent of our revenues come from India and 15 percent from international markets. In three years, we see this balancing out to a 50-50.”, said Sachin Gupta, co-founder of HackerEarth.