Tag: animation

Career Options In Design Industry
In today’s time before starting any work, a proper roadmap is required, which increases the chances of the work being perfect. Like before building a house, a complete map is required, or before clothes are sewn it is designed on paper. A designer is simply the one who creates the best final product using his imagination and creativity. Design can help in transforming the way we look at things and can also result in new economic benefits and a better quality of life. The design industry in India is growing at a rate of 23 to 25% annually.

India currently needs more than 62,000 designers for the country’s industrial, graphic, communication, packaging, and other such industries, out of which only 7000 are qualified designers. This shows the opportunities and potential that the design industry in India has.
Different designing professionals such as UI/UX Designer, Fashion Designer, Interior Designer, Animation designer, Product Designer, and Graphic Designer are now a must-have in upcoming fields like Automobile, IT communications, Fashion Industry, Hospitality, Retail, Media/publishing companies, education, real estate, and even government.

The number of design companies and educational courses is now increasing simultaneously with the growth of the designing sector. The main job of a Designer in any profession is to provide good products and services, improve business efficiencies, productivity, and margins, and increase revenues. So, if you are thinking of taking up design as your career you can check out these professions as they can help you decide your future. The design Industry in India will increase significantly in the next ten years.

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Here are the top 10 design professions that have a successful future in India
1. Graphic Designers

One of the most well-known designers in the design industry is a Graphic designer. The role of a graphic designer is to understand and analyze what the client wants and to interpret it into visuals, images, text, videos, etc to convey their message. Graphic designers often make attractive logos, brochures, business cards, invitations, packaging, pamphlets, and more for different reasons such as marketing, game development, product illustration, and website to optimize the user experience.

The graphic design industry is on a constant rise. According to the study done by the department of Labour Statistics Graphic designing is one of the growing fields in India. As per the Bureau of Labour statistics report, this field is expected to grow by 5% by 2026.

Tips for becoming a graphic designer in India

Graphic designers are now a must-have in advertising agencies, print industry, web designing firms, educational institutes, manufacturers, marketing firms, different publishers, game development, design studios, and social media-related fields. Graphic designers can now choose to work under different profiles such as Logo designers, artists, newspaper or magazine layout editors, creative directors, design consultants, design professionals, and many more. The average salary of a graphic designer in India can range from Rs.3,47,800 per annum to Rs 8,50,000 per annum depending on the years of experience or client profile the designer has.

Skills needed to be a Graphic Designer

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2. Animation Designer

We all know what an animator is, because of animated movies such as Ratatouille, Tangled, Wall E, etc. Animators are the ones that are responsible for bringing life into characters that we grew up watching through the medium of special effects and technology. Animation is an art that merges text, images, and graphics along with audio and video components in order to create virtual art. These professionals create two- or three-dimensional animation and special effects for various forms of media such as videos, television, Cinema, animated movies, games, etc.

Nowadays with the growth of the film, entertainment, and gaming industries in India, there has been an instant increase in the demand for animators. For movies, animators and artists both works with the team on computer software to bring ideas and characters to life. Animators also have a huge role to play in the gaming and advertising industries as requires a lot of animators to design games and create special effects for ads.

Animation Skills

The Indian animation industry has grown rapidly in the last 5 years. According to a recent FICCI report, the Indian animation & VFX industry is growing in excess of 20%. About 6,700 openings for special effects artists and animators are projected each year, on average. Animators now have a vast array of job roles other than an animator such as layout artist, character animator, storyboard artist, special effects artist, 2D or 3D animator, background artist etc. The basic salary for an animator can range from Rs. 375000 per annum to , even all the way up to Rs 8L per annum depending on the animator’s portfolio and work experience.

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3. Interior Designer

Interior designing is also one of the most popular designing profession, as it deals with designing, and improving the safety and functionality of a house or an office. Interior design is a multifaceted profession that is known for mixing both creative and technical solutions while designing the interior of a house, office or building. They usually start with sketching their ideas in design software after which they discuss their plans for the space with the engineer and builders who are responsible to bring the design to life.

Interior designers are also responsible to select the colour scheme, furniture, flooring, lighting which are must-have elements of a room. A designer must be able to analyze and understand what their client wants and create suitable designs on that. In India, interior designing is getting popular with a lot of people opting for the services of a professional for their spaces. The interior design market in India is said to rise 8.5% by 2025, as according to MarketWatch interior design was valued at $130,100 million in 2018.

Interior Designing Skills

According to a study made by Brandonville, interior designing jobs are expected to grow 13% in the next ten years. The top designers do work for construction firms and also choose to work as freelancer. The starting salary for an interior designer is around Rs. 4,00,000 per annum, while if you are experienced and have well-known client lists than the they can get paid up to Rs.30,00,000. The other factors for higher salaries are the location and size of the company.

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4. Fashion Designer

The fashion industry is one of the most successful and popular industries not only in India but around the world. The role of a fashion designer is to design new clothing and accessories, but not only that they are also the ones who take the existing fashion trends and materials and create new designs and products using their creativity. Fashion designers usually start their work by sketching their designs on paper or even digital devices and then go on to testing what colour, material, the texture will go according to the design.

Fashion designers need to combine creativity along with managerial skills such as marketing, design production, understanding the fashion media, promotion and quality control in order to become successful. Aspiring fashion designers can choose from different roles such as fashion illustrator, stylist, fashion coordinator, fashion consultant, merchandiser etc. India has one the youngest population in the world hence why the current generation are more fashion-conscious which in return is creating a demand for fashion designers and brands. The fashion retail market in India is expected to grow at a rate of 9.7% CAGR.

Fashion Designing as a career in India

The fashion industry in India is also aiming to grow Rs 1,000 crores from the current Rs 180 crore in the next ten years. Consumers are expected to spend $1 trillion cross border E-Commerce by 2020, while 900 million people already have international connections providing an opportunity for Indian fashion brands and designers to expand their user base. The starting salary of a fashion designer in India can start at Rs. 15,000 per month to Rs 40,000 per month depending on the work experience, the client profile and brand you are working for. However, if you become a reputed designer you could demand more.

Skills required to be a Fashion Designer are:
- Should have the basic knowledge of a few Adobe software
- Must know about sales, promotion and marketing
- Must know how to product design and development
- Study other brands and designers
- Must know of the current trend in the market
- Must know how to draw and sketch
- Have an apprentice for a well know designer or freelance at fashion houses and boutiques to gain experience.
- Be creative, unique and innovative
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5.UI/UX Designer

UI/UX is one of the most competitive design professions, they are also usually mistaken for graphic design but are two different things. A UI/UX designer is responsible to design the software program and interface of any mobile application that we use today. The main job of a UI/UX designer is to create a user experience by improving the design and usability of the given application. They design the interface of websites, mobile apps, software and video games so it is easier for the users to navigate and interact in the app.

These designers focus on creating designs and making them easier, more attractive and enjoyable for the user to use the app or website. Designers take into consideration what the user’s needs while designing and then analyse components such as usefulness, value, credibility and accessibility. They solve issues such as long and complicating form, hard to find buttons and visual clutter which can prevent users from buying what they want from the website or page.

Along with the growth of the startups in India the UI/UX industry is also on the increase as many start-ups are now in need of a UI/UX designer. According to some recent studies UI/UX designers are one the most demanded professionals in the current day and age. India has a digital economy of 1.3 billion which goes to show how important the UI/UX will be in the coming years. The average salary of a UI/UX designer is Rs 6,95,863 per annum and can increase all the way up to 10 lakhs per annum depending on the years of experience the designer has.

The skills required to become a UI/UX Designer are:
- Must know Adobe software
- Should also know UX wireframes and prototyping
- Must know how to visual design
- Creative visualization
- Must have good analytical skills
- Can do user research
- Must be familiar with coding
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6. Jewellery Designer

Jewellery Market across India

Jewellery has great economic significance in the Indian Industry. Jewellery design is the art of designing and creating jewellery. This art has taken many forms throughout the centuries, from simple beadwork to sophisticated metalworking and gem cutting. Jewellery designers work with precious metals, diamonds, beads and gemstones to create wearable pieces of art. A jewellery designer may create one-of-a-kind pieces for high-end jewellers or an entire line for a mass-market fashion designer. An entry level jewellery designer (1-3 years of experience) earns an average salary of Rs 314,698. On the other end, a senior level jewellery designer (8+ years of experience) earns an average salary of Rs 523,044.

In order to become a jewellery designer, aspirants can pursue a course at the undergraduate (UG) or postgraduate (PG) level. Popular UG courses that candidates can pursue at the UG level include BDes, BSc, BA in and BVoc.

The skills required to become a Jewellery Designer are:
- Should be creative, imaginative, technically sound with the fashion industry, and committed to work.
- Should have a sense of design and a passion for the profession.
- Should have skills to understand the latest trends and practical skills with tools and materials.
- Must understand the various metals and gemstones and must have numerical skills for measuring, and calculating costs of materials and pricing items.
7. Textile Designer

A textile designer is a person who designs colorful fabrics and decides whether cloth will be made of cotton, wool or knitted, etc. Textile design is a highly creative field that involves the process of creating designs that are printed on woven, knitted, or other types of fabrics. They keep an eye on changing fashion trends, understand textile techniques, are good communicators, possess problem-solving skills, and enjoy a challenge, all while staying on budget and deadline.

The skills required to become a Textile Designer are:
- Technical knowledge
- Creativity
- Commercial awareness of the textile industry
- Research and data handling capacity
- Critical analysis and interpretation of materials
8. Industry Designer

Industrial designers develop designs for a range of practical products that are used in commercial, domestic, and industrial situations. Industrial designers imagine how consumers might use a product and test different designs with consumers to see how each design looks and works. An industrial designer can work in different fields i.e. Industrial Designing, Industrial Research, furniture designing, package designing, automotive designing, etc.

The skills required to become an Industry Designer are:
- Mechanical skills.
- Interpersonal skills.
- Experience with manufacturing.
- Strong Computer skills.
- Should be Artistic.
- Must have proficiency in design software.
- Must have knowledge of business practices.
9. Communication Designer

A communication designer is a professional who uses visual elements to deliver information and attract consumers by spreading awareness about a topic. They oversee promotional campaigns by designing and producing the entire scope of a messaging campaign, from start to finish. Communication designers may work in advertising, book marketing, web or app design, branding, product design among many other fields.

10. Exhibition Designer

An exhibit designer is specially trained in the art of layout and design to create displays and fixtures for large exhibitions, shows, corporate exhibitions, museums display, library display and galleries.

The skills required to become an Exhibit Designer are:
- Excellent communication and listening skills
- Must be able to handle criticism.
- Have a positive attitude towards making changes.
- Must have good negotiation skills.
Frequently asked questions – FAQs

What are the top five design professions in India?

The top five design professions in India are UI/UX Designer, Fashion Designer, Interior Designer, Animation designer and Graphic Designer.

What is the role of a UI/UX designer?

A UI/UX designer’s role is to design the software program and interface of any mobile application that we use today.

What do interior designers do?

Interior designers are also responsible to select the colour scheme, furniture, flooring, lightning which are must-have elements of a room.

What is the salary of a Graphic designer?

The average salary of a graphic designer in India can range from Rs 3,47,800 per annum to Rs 8,50,000 per annum depending on the years of experience or client profile the designer has.
November 9, 2022

MotionGility Helps Brands with the Best Explainer Videos

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by MotionGility.

Video marketing is the new trend. An explainer video can do wonders in communicating your product to the target audience clearly and in an interesting way. According to a study conducted by ‘Video Rascal’ (a New York-based company for creating animated marketing videos), 85% of people are more likely to buy a product after seeing the accompanying explainer video. So if you too want to harness this growing love for videos in favour of your business, ‘MotionGility’ is here to assist you in that. ‘MotionGility is an animated explainer video making company that creates professional looking and fascinating explainer videos that will surely give an edge to your business.

Startup Name	MotionGility
Headquarter	Indore
Co-founders	Himanshu Chaturvedi & Komal Kokate
Sector	Animated Video Production
Founded	2015
Website	motiongility.com
Parent Organization	MotionGility Pvt. Ltd.

About MotionGility and How it Works
MotionGility – Target Market
Founders of MotionGility and team
How was MotionGility Started
MotionGility – Name, Tagline and Logo
MotionGility – Business Model and Revenue Model
MotionGility – User Acquisition
MotionGility – Startup Challenges
MotionGility – Awards & Recognitions
MotionGility – Future Plans

About MotionGility and How it Works

MotionGility provides its clients with the best-animated explainer videos to promote business stories. Animated videos are much more effective when it comes to communicating ideas and emotions as compared to PPTs. In today’s busy life, people are more interested to watch a short and sweet video rather than reading about a product. Besides, From being distributed on WhatsApp, to being uploaded on various platforms, videos can slip in anywhere, helping massively in sales and pitching.

Video works magic. For example, if TCS or any other MNC has to train its employees, it might opt for methods like PPTs. But PPTs often turn out to be monotonous and somewhat boring. However, videos have a scope of vibrant graphics, and they promise engagement. Similarly, an entrepreneur or marketer might opt for PPT to showcase what s/he has in store but might miss out due to the same factors of PPTs. Complex technologies like Blockchain, AI can also be conveyed to the audience through these easy grasping Animated Explainer Video. Videos solve these problems for everyone and hence turn out to be very effective – MotionGility founders said

Majorly, MotionGilitys’ product solves the budget problem that occurs while marketing a business or product. They provide cost-effective yet influential and convincing services.

MotionGility USP is that they craft customized videos that help a business in marketing and generating leads. They provide first-of-a-kind custom-made graphics in the video, which is created by them and not downloaded from anywhere

MotionGility – Target Market

India’s video streaming industry is all set to grow at a CAGR of 21.82% to reach Rs. 11,977 crore by 2023. According to a report by global accounting firm PricewaterhouseCoopers (PwC), the over-the-top (OTT) video industry will record the highest growth rate among all segments and drive evolution over the next four years in the overall media and entertainment industry in the country that will rise by 11.28% to reach Rs. 4,51,405 crore.

Video Production Industry, therefore, is a massive market. MotionGility targets FMCG, technology, hospitality, electronics, lifestyle, and everything possible. The video industry is huge in its form and is spread across platforms like Vimeo, YouTube, and numerous others. India is the fastest-growing entertainment and media market globally and is expected to keep that momentum.

MotionGility – Founders and team

Himanshu Chaturvedi and his childhood friend Komal Kokate came together to set up MotionGility in 2015.

Himanshu graduated from Cambridge University with a Diploma in Animation and a Degree in Education. His love for creating animated videos led him to put his best at work. Currently at MotionGility as the Founder & Director, he leads the production unit.

Komal holds a Bachelor of Engineering in Computer Science from Acropolis Institute. She looks after requirements and deliverables at MotionGility.

After college, Komal went on work with an MNC, while Himanshu was working with an animation studio. However, Himanshu soon quit his job due to a lack of space for creativity and increasingly monotonous work. Around the same time, Komal was keen to start her entrepreneurship journey and joined hands with Himanshu to start MotionGility. However, soon due to lack of funds it became hard for them to sustain themselves. Hence, Komal joined CSC and parallelly kept working for MotionGility in her early mornings and late nights. Meanwhile, her father passed away and she decided to quit her job as she wanted to dedicate herself fully to her entrepreneurship journey.

MotionGility currently has a team of 27 employees, 22 in Indore, 3 in Australia, 2 in the USA. Their work culture is pretty feasible with flexible working hours to relieve their staff of stress. Besides, they also believe in offering the team, recreational activities every Saturday, which energizes the team and boosts efficiency. Every team member at MotionGility is considered and treated as a significant other, and all are very closely knit.

How was MotionGility Started

In the year 2015, Himanshu was striving hard to showcase his creativity. He was also working, and he realized that all this is taking a toll on his creativity. That’s when he got an urgent project. Himanshu was ready with it in less than 48 hours, and every video was to be showcased during India vs. South Africa cricket match, held in Indore, in the year 2015. A massive audience witnessed his work, his efforts, and that was the moment, the inspiration for his startup. A subtle push from his childhood friend Komal, who is also the co-founder of the company, made it all possible.

As Himanshu started working in the video production field, he realized that small companies or businesses that are locally known lack proper marketing channels for their products and services. Besides, their marketing budget is confined to small numbers, unlike the giant/ established companies. Consequently, these local companies hire agencies that barely have a proper setup, for their marketing. Such agencies fail to promote companies and businesses. Rather they contribute to demoting. In order to address this gap, Himanshu came up with the idea of explainer videos. These ideas have been realized as an ideal solution to solve marketing issues.

Initially, I spoke to Komal, my childhood friend, my sister Hema and a very close friend Rajat. I also discussed the idea with another brother-like mentor Sudhir Sir. All four of them liked the idea and were all set to support me to the core. Komal was working in an MNC then. She helped with the insights of the MNCs that such videos can be used for training purposes. However, one problem that arose was how would the market be convinced for these videos.

But, a major challenge in the process was to convince the market players about the efficiency of explainer videos. Nevertheless, with a strong conviction, MotionGility emerged to be a successful player in the video production industry. Today besides many small companies, MotionGility is also handling projects for brands like ITC, Harley Davidson, and Airtel.

MotionGility – Name, Tagline and Logo

Since MotionGility is into motion graphics, it justifies the ‘Motion’ part of their brand name, while ‘Gility’ is derived from the word’ ability.’ From there, MotionGility has come into being. The logo has an M and G, which are filled with eye-pleasing colours with a play button that signifies motion/movement.

MotionGility’s tagline is ‘What we promise we deliver’, and the team is pretty true to that.

MotionGility – Business Model and Revenue Model

MotionGility operates in a service-based industry. Their revenue model varies as per the project. They focus more on the requirement of the client and alter things as per that. From gathering the client’s requirements and scriptwriting to delivering the video, MotionGility offers everything. In general, their price range for explainer video varies from 500 USD to 10000 USD.

MotionGility – User Acquisition

Initially, Himanshu created videos on the products that were already present in the market. Along with the same, he tagged the audience, and through that, he was able to attract the market towards his videos. The audience was curious to know more, and there he saw a chance to build his portfolio through it.

Himanshu had a humble beginning where he charged minimal prices from his audience. First, they launched on Youtube along with Freelance platforms and then moved to social media platforms and content marketing, that’s how they got their clients.

Our strategy was that we focused on the requirement of the market than the requirement of the client. This way, the client was able to draw the audience towards his brand

MotionGility – Startup Challenges

Getting the initial clients is always a challenging task. Himanshu and Komal initially had to work free of cost to create a customer base. The second challenge was that they did not have a team. Being a startup getting quality manpower to join them was not easy for the founders. Due to a lack of proper infrastructure, many were not willing to join the company. To solve the issue the company was moved into an office situated at one of the best locations of the city.

we hired an employee who wasn’t as skilled as we were expecting. We then looked for reasons as to why we weren’t able to convince people to work with us. That’s when we realized that the infrastructure might be a reason.

MotionGility even had to miss some of its clients due to lack of manpower. This made Himanshu and Komal tie up with different animation institutes that offered them, interns. Himanshu trained these interns and formed a team. Nevertheless, the projects were done by Himanshu so as to retain the high-end quality of the projects, and the company offered its services at a quite low cost to attract customers

The first strategy I implemented was offering a high-quality video at a lower cost. But, the high quality of the video spoke for itself and left me with a network of more clients. This way I could recover my cost and have a great network in the market. A friend of mine, Rahul, who is also a strategic partner today, has guided me through times.

MotionGility – Awards & Recognitions

Awarded by the Govt of MP (Traffic) with a Recognition Award.
MotionGilitys’ story was covered by Cityfeed, a local journal.
The journey of MotionGility has been shared on numerous platforms.

MotionGility – Future Plans

Currently, MotionGility has also captured Germany and other overseas markets. MotionGility’s strategy remains clever. From a tier 2 city, it delivers a quality worth appreciating in the global market, at lower costs. In the near future, MotionGility aims to broaden its animation services to TV and more businesses.

FAQs

Who founded MotionGility?

Himanshu Chaturvedi and Komal Kokate founded MotionGility.

When was MotionGility founded?

MotionGility was founded in the year 2015.

Is MotionGility is an Indian company?

Yes, MotionGility is an Indian company.

March 18, 2022

Best Video Production Companies For Promoting Your Startups
We are all very well aware of the power internet holds within. It is the fastest source to reach all around the globe. The internet can cover million of eyes in a split second. Thus, to build up an image among the people, one should first engage in the internet. Now video production is one of the many fields to work in and with the internet.

Grasping the widespread web at one go is next to impossible. Therefore segmented work makes it more accessible. When it comes to video production, it involves producing content for the visionary means. Starting from short commercials, advertisements to long films and movies is what video production is all about.

What is Video Production?
Best Video Production Companies for Startups
Conclusion
FAQs

Tips for Starting a Video Production Company

What is Video Production?

As the name suggests clearly, video production is the art of producing visual content for viewers. It lists short films, TV commercials, long films, advertisements, and all sorts of similar categories. Concerning the content in need, the production varies. Further on, this whole process is categorized into three steps. Beginning from the type of video to be produced, the set-up, script till the production. Below are those three steps;

1. Pre-production: This phase is similar to the blueprint of any structure to be constructed. They are building an overall outline of the type of video to be produced. According to that, the factors essential for the production are picked and checked. The main concentration lies in the preparation of what’s about to come in the output. It again lists the idea about the video, the actors and protagonists, the camera crew, the location, the budget, and the script. After finalizing all those mentioned above, comes the actual production part.

2. Production: After the preparation of the blueprint comes to the execution. According to the assigned tasks, the crew members prepare the setup. With the focus on location, script, and protagonists, the required scenes are taken into cameras. After a sequence of taking down the scenes comes the next step, which is post-production.

3. Post-production: There’s still much work to be done after all the scenes are shot. The production was assembling the fragments of a puzzle. Now is the job of putting them to complete the plan. The work now comprises syncing of audio with the video, editing of the whole video, and putting on the filters. Along with that, based on the video category, promotion is also a factor that comes in.

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Best Video Production Companies for Startups

As a result of the population in our country, it becomes one of the leading countries that surf the internet. Be it any genre, India has a world-famous image of housing most people who consume content from the internet. With mobiles and fast connectivity of network under every roof, it is easily possible. Moreover, the video content is much convenient to consume as compared to other content available. So speaking of video production start-ups, the following are the initial places to try your hands in.

Vidico

Vidico- Best video production companies for Startups

With a straightforward and reliable approach, Vidic is a supporting platform for rising video producers. This company stands as a beneficial platform as it elevates talent within one’s self. They provide a beforehand idea of the script, concept to ensure the capability of the employee. With a rigid work plan, they let you proceed with complete transparency. Most importantly, they increase the value of your video production by putting it to relevant sites, where the watch ratio could be the best.

Best Video Production for startups

Garage Productions

Garage Productions- Best video production companies for Startups

Garage Productions is a fully established production house that has its hands in almost every arena. Short films, documentaries, T.V shows are the genres on which the place works. Along with that, the most essential advertisements are also released by Garage productions. Saurabh Prakash Gupta is the face behind this production house.

Carrot Films

Carrot Films- Best video production companies for Startups

Carrot Films is a production house that focuses on genres like development and corporate sector ideas. Also produces video content on award-winning experiences. Tourism and traveling videos are also content under this production house. Ashish Dutta manages the company.

Demo Duck

Demo Duck- Best video production companies for Startups

With a hold on explanatory videos, here comes the Demo Duck. A video production start-up that focuses on providing videos with solid understanding and explanations. Most of which are animated, but they also house genuine unedited content. With the purpose of selling, advertisement and promotion, they try their videos around the global network. It has shaken hands with many other start-ups, which gives it a well-renowned image.

Skittles Productions

Skittles Production- Best video production companies for Startups

Skittles Production holds a unique objective of video production by shaping the brands and business driving sectors into creative film works. It’s like a biopic of those brands and business sectors. An all-friendly production house which accepts all sorts of newbies and pros in this department. A better place to polish your passion.

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Elvessy Films

Elvessy Films- Best video production companies for Startups

Elvessy Films is a feature film production house with an experienced crew. Mainly emphasizing business-related content, the Elvessy films try to enlighten the audience about the business world. Don Philip Antony, under whose direction this production house runs.

The Visual House

The Visual House- Best video production companies for Startups

Creative and innovation as the topmost priority, The Visual House also is no behind in producing compelling visual content. This innovative approach has given it an out-of-the-box identity. Among the credit holders, Deepmala, the CEO, tops the list. Be it videos for social media, non-fiction, fiction, or advertisement, the visual households a highly experienced crew that executes these works at its best.

Razzmattazz Productions

Razzmatazz- Best video production companies for Startups

With a focus on a specific genre, i.e., film production, Razzmatazz has gained professionalism. With over 20 years of experience, Subroto Mazumder, as the CEO of this house, has been producing quality video content.

Flipbook Films

Flipbook Films- Best video production companies for Startups

Srinivas Shanmugam is the founder of Flipbook Films, which is one of the top publication houses when it comes to editing and film production in South India. In its initial days, it was named Craftworks. Their content falls in animations, films with documentaries, advertisement scenes, and many more.

Moburst

Moburst- Best video production companies for Startups

Moburst believes in a creative way of storytelling, making it one of the innovative video production houses. Arranging the storyline in the best impactful way, they try to leave a mark on the viewers. Their contents list includes videos on product advertisement, app review, business-related visuals, brand promotion, and more—all these with a very out-of-the-box idea of presenting so that the videos get maximum hype.

Creamy Animation

Creamy animation- Best video production companies for Startups

Creamy animation is a video production house that operates in the animation arena—one of the most attractive visual ways. With a background of reality, they present their ideas via animations. The result is a beautiful way to show reality, which draws many eyes with curiosity. Be it a business advertisement, a product launch, or any other content for that matter; they make sure that their videos always stay on the value side of the table.

Happy Making Films

Happy Making Films- Best video production companies for Startups

To soothe the eyes of viewers, the Happy Making Films does its best to produce compelling stories formed out of ideas. Asish Bhatia the founder, behind all these delightful visuals, does his best to run this house on the right track. With the determination to produce something new every time, they set foot in the market. Its specialization lies in advertisements. Also, the new ideas are backed by up-to-date technologies, which give them an additional boost.

Sparkhouse

Sparkhouse – Best video production companies for Startups

The art of presenting something with a deep, impactful story is known to few. Sparkhouse is one of them. A production house does its job by highlighting specific brand products, including consumer products and e-commerce products. With its way of making a video-heavy story and screenplay, Parkhouse does its job in the best way possible.

Warewolf Films

Warewolf Films – Best video production companies for Startups

Here’s another production house with its hand in almost every genre- Warewolf Films. Founded by Ashish Sachdeva, this production house releases videos on business genre and corporate. Warewolf Films also with a perspective of producing every uniqueness with its videos takes on brand new technologies. Making films on these and also advertisements makes Warewolf another option to start with video production.

Conclusion

Lately, the hype on the internet about video production, web development, graphic designing, app development, etc., has been at its peak. Therefore it would be a good move to go for such wanted tasks. The audience of today wants easy access to everything. Internet serves them with that pleasure. With one click they could travel and know about all the happening around the world. They could enjoy the splendid view of a mountainside in their dining halls. And the video does this work like no other.

Every task has its requirements. Video production is no different. When entering any new arena, it would take time to get a proper grip of it. To make it more accessible, the companies mentioned above have been listed. Even though they are not too high on the bar of popularity, but for start-ups, they could be the best options. They would be having a lot of experience and knowledge, which would contribute in the long run for those who are newcomers in this field.

FAQs

What are the best video production startups?

Some of the best video production startups are:
- Vidico
- Garage Productions
- Carrot Films
- Demo Duck
- Skittles Productions
- Elvessy Films
- The Visual House
- Razzmattazz Productions
- Flipbook Films
- Moburst
- Creamy Animation
- Happy Making Films
- Sparkhouse
- Warewolf Films
What does a Video production companies do?

Video production companies are involved in video making such as scripting, location scouting, and logistics and produces all kinds of videos.
September 7, 2021
What are Deepfakes and how they are Fueling Future Startups

Gone the days of photo shopping where fake images only remained as a joke. The advancement in this technology with empowering tools such as AI has everyone worried. Recently, a lot of pornographic images and videos of Hollywood actresses and famous celebrities which are highly convincing, have been circling over the internet and millions of people have been sharing the same. These obnoxious images and videos were later found to be forged and were declared fake by forensic experts.

Social media, the bearer and broadcaster of fake news too is posing a threat since the news it upholds spreads like wildfire and leaves little to do when the news is a hoax or a rumor. Remember what happened during #pizzagate? Day by day its what we see vs what we believe.

The video where Barrack Obama was seen talking rather unusually and calling Donald Trump a “Dipshit” also went viral, only to learn that it was American actor Jordan Peele just playing around with Artificial Intelligence technology. What is this technology that is so make-believe that we often forget to comprehend if it’s actually authentic? Today we’re going to explore the AI that has taken the internet by the storm and is seen as a potential threat to the near future. Deepfakes.

What Are Deepfakes?
Origin of Deepfakes- GAN
Startups cashing in on deepfake technology
FAQ

What Are Deepfakes?

Deepfakes are images or videos created using artificial intelligence where you can create real-looking forged images such as morphing popular faces onto pornographic sites. Some amateurish hobbyists started this on Reddit and this gave birth to the pioneering of so-called deepfake learning.

Deepfakes aren’t just fake images or videos. Some are made with so much precision that it is really daunting to distinguish between a real and a fake. Deepfakes can be created using voice modulations too. So if you have seen a video of Nick Cage appearing in ten different movies he wasn’t a part of, or a politician saying rather unruly things, you have come across a deepfake.

Origin of Deepfakes- GAN

A general adversarial network-GAN is a deep learning technique in AI. Usually, machine learning is a hand-down job where you instruct the computer with commands to complete certain tasks. GAN gives machine learning a new power where it can skip human intervention and self-learn, maybe even imagine and create images that never existed.

In a general adversarial network, two neural networks are pitted against each other. These networks are provided with several images and the two networks, using data from the images creates new plausible images which are so real-looking, you could hardly tell in the first go. They learn from the data provided from several images such as facial expressions, complexions, bone structure, etc.

The neural networks require high end systems with huge data space to create the anticipated outcomes.

These networks trace the movements of pedestrians walking around which has helped develop driver-less cars. They have also studied voice modulations which make Alexa and Siri more conversational.

Deepfakes are using these deep learning techniques and hence the name.

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Startups cashing in on deepfake technology

Synthesia

Synthesia is a London-based AI video generating platform where you can create corporate training videos for businesses around the world. The platform let’s you choose an avatar for the video and can be created in over 40 plus languages.

Synthesia Website

In grave times of the pandemic, it has made shoots riskier and Synthesia is slamming the corporate training costs by using deepfake technologies to create these videos.

Recently, it helped David Beckham appear in a public service announcement on malaria where he “spoke” in nine different languages.

Rosebud AI

Rosebud, founded by a team of AI experts, is aiming to disrupting media by creating glossy images used by e-commerce platforms or marketing. It has released around 25000 modelling images of people that don’t exist. It has also launched a service where you can put on clothes photographed on mannequins onto virtual real looking models.

Rosebud ai Website

This could be used by several cosmetic and apparel businesses who are constantly in requirement of models and who spend a fortune going through sets and shoots.

Modulate.ai

Modulate is using the deepfake technology in the gaming industry to analyze speech software that learns how to create Voice skins or filters of famous celebrities or characters. Old school method relies on text-to-speech tech whereas Modulate uses real time audio to synthesize the voice skins.

The voice skins have a real life effect which is radical for the gaming industry. Modulate.ai has raised $2 million through investors like Hyper plane venture Capital and 2Enable Partners.

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Respeecher

Like Modulate, Respeecher demonstrates emotional nuance and prides itself in creating a technology of voice cloning. Respeecher aims at revolutionizing the film and animation industry. Since animation and film studios are prone to human error, Respeecher’s voice clones come in handy when actors who are dubbing, quit. Only a good sample of their voice and the technology does its wonders.

Respeecher Website

D-ID

In the wake of privacy concerns with facial recognition synched with sensitive information, D-ID de-identifies and removes identifiable features without losing a grip on important attributes such as age, gender or emotion. Its smart anonymity feature provides top notch security for biometrics databases.

D-ID Website

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FAQ

What are Deepfakes and how are they created?

Deepfake technology refers to audiovisual content generated by deep learning AI systems.

How do Deepfakes work?

Deepfakes rely on artificial neural networks, which are computer systems that recognize patterns in data.

What was the first Deepfake?

The first deepfake was coined on 2017 by a Reddit user of the same name. This user created a space on the online news and aggregation site, where they shared pornographic videos that used open source face-swapping technology.

Conclusion

The companies mentioned above are using deepfake tech to do more than just creating videos and images. They’re developing services around the most controversial phenomena and are being applauded for the same.

Lately, Deepfakes have become a common tool for harassment, revenge porn, busting political propagandas and are seldom used as a tool for harmless humor. There are several agencies relentlessly working on confirming deepfakes. But it has worried the entire AI tech industry since the technology is improving at lightning speed and are afraid that it might outrun the ones trying to find a difference or call out a fake.

April 20, 2021
Popular Subsidiaries Of The Walt Disney Company
For the people born in the 21st century, Disney has been the main part of our childhood, we grew up watching their cartoons and animated movies. Disney which is also known as the Walt Disney Company is an American conglomerate which is headquartered in Burbank, California. The company is a leader in the sectors of entertainment and one of the largest media companies because of its subsidiaries and acquisitions like ABC, ESPN, Pixar, 21st Century Fox, Lucas Films, Marvel, National Geographic, etc. The company is known to have over 210,000 people and generated total revenue of $65.39 Billion in 2020 alone.

The company was founded by the famed Disney brothers, Walt and Roy Disney in the year of 1923. The new CEO of the company is Bob Chapek. The company is popular for its International theme parks, an animation studio that has made iconic movies, numerous business franchises, top-notch media and entertainment under its belt. Disney’s business is divided among its different acquisitions and subsidiaries.

The four main parts are Disney’s media networks: Parks, Resorts, experiences and products; Studio and entertainment and direct to consumer and international. Walt Disney is usually given the credit of being one of the pioneers in film making.

The company is not only one of the best in the animation industry but also live-action film production and television. The company is also into publishing, consumer products, and international operations and is recently getting big in the sector of the direct-to-consumer with Over The Top/streaming services like Disney+, Hulu, ESPN+, and Hotstar.

It so far has 14 theme parks, many resort hotels, cruise lines across the world among which the most popular are the Disney theme parks and amusement parks. Disney created the iconic character Mickey Mouse (the first sound cartoon) in 1928 that is recognized by everyone around the world.

A Brief History of the Walt Disney Company
The Walt Disney Subsidiaries and Acquisitions
Disney Media and Entertainment Distribution
The Walt Disney Parks, Experiences and Products
The Walt Disney Studios
The Main Subsidiaries under Walt Disney studios
FAQ

A Brief History of the Walt Disney Company

The Walt Disney Company was created by Walt and Roy Disney, they first opened the Disney Brother Cartoon Studio in Hollywood, California in October 1923. After that Walt Disney started drawing cartoons for many publications and became interested in animation during this time period. They then went on to produce short films like Laugh O Gram and Alice’s wonderland. In 1928 it came out with the Steamboat Willie, which introduced the first sound cartoon Mickey Mouse, today Mickey Mouse is one of the most recognized cartoons around the world.

The next hit by them was the famous Snow White and the seven Dwarfs in 1937 which was a chart buster. In the 1950s the company made its first live action film called Treasure Island, then made the animated movies of Cinderella and the series of Mickey Mouse Club which catapulted the company into the limelight.

Walt Disney passed away in 1966 and was survived by Roy Disney who continued the supervision of the company. By that time Disney had already opened many theme parks but its first international theme park was opened in 1982.

In 1980’s the company started its own channel (Disney Channel) on Cable TV. Michael D Eisner became its chairman in 1984 and helped the company grow to new heights. Since then the company continued making show stopping movies which was acclaimed by everyone and at the same time helped the animation industry grow.

It then diversified into other sectors like the Action film production, television and theme parks. The animation studio changed its name to the Walt Disney Production in 1986 so it could focus on its different sectors which were theater, radio, music, merchandising, publishing and media.

Net income of Walt Disney

The Walt Disney Subsidiaries and Acquisitions

In the 1950’s it built many hotels, amusement/theme parks and started acquiring many media and entertainment properties in the 90s. In 2006, the company acquired Pixar which is known for making digital animated movies like Toy Story, Finding Nemo, The Incredibles, etc. In 2009, Disney sold Miramax Studios in order to downsize the Touchstone Pictures. The same year it also brought Marvel Entertainment which is known for making many superhero franchises like Iron Man, Spiderman, Deadpool, etc. Disney also acquired Lucasfilm in 2012 which is known for the Star Wars franchise.

The company now owns the big names in the entertainment and media industries like ABC broadcast television network, ESPN, A+E Networks, Pixar, Marvel Studios, Lucas films, 20^th FOX, etc. The company started with a couple of animators who made short children cartoon films, today is one of the most popular companies in the world. The company is trying to make it corporate because it wants to market to a larger audience by providing mature content. The company subsidiaries and acquisitions are divided under three main business sections which are:
- Disney Media and Entertainment Distribution
- The Walt Disney Parks, Experiences and Products
- Walt Disney Studio
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Disney Media and Entertainment Distribution

This division is headed by Kareem Daniel and is mainly responsible for the distribution, operations, sales, advertising and promoting the other three sectors of Disney which are its Parks and products, Walt Disney Studios, Disney’s Entertainment Sector and Sports sector.

This division was formed in October 2020. This sector also manages the Disney’s direct to consumer business which includes its various streaming platforms. The main OTT/ streaming platforms of Disney are Disney+, Hulu, ESPN+ and Hotstar. This also manages other sectors of Disney international holding such as Star India and other television networks, Disney’s music group and the company’s media distribution.

Disney +

Disney plus is an OTT and subscription-based video on demand service that is owned and operated by Disney. It was made available in India through Hotstar in April 2020 and then rebranded in as Disney+Hotstar. This platform was initially made to distribute films and televisions shows that are made from its wide range of its entertainment companies under Disney which are the Walt Disney Studios, Walt Disney Television and subsidiaries Pixar, Marvel, Star Wars and National Geographic and more.

Disney plus was launched in November 2019 for US, Canada, Australia, New Zealand and September 2020 for the European countries, November 2020 for Latin American countries. As of January 2021, the platform has over 94.9 million subscriptions. The cost of Disney+ in the US costs $6.99 per month and $69.99 per annum, while in India the Disney+ Hotstar VIP is Rs. 399 per year and Disney+ Hotstar Premium costs Rs. 299 per month/Rs 1,499 per year. Disney+ is now one of top ten OTT platform in the world.

Hulu

Hulu is also one of most well know OTT platform/ subscription video on demand service that is owned by both The Walt Disney Company and Comcast’s NBC Universal according to equity. In 2010, Hulu became the first OTT platform to upgrade to plus that provided extra services like earlier access to episodes and programs from different partners.

As of December 2020, Hulu had over 16.6 million subscribers. It was only in 2019 that Hulu was brought by Disney as it then acquired the 21^st Century giving it the 60% majority stake. The other stake holder of Hulu is comcast which made a deal with Disney to purchase 33% stake in the company by 2024. The cost of Hulu basic in the US is $5.99 per month, with the Premium costing $11.99 per month, however Hulu is not available in India.

Hulu Subscribers 2015 to 2020

ESPN+

ESPN plus is the OTT/subscription video streaming service that is the online version of the ESPN TV channel. ESPN+ is owned by Disney in partnership with the ESPN Inc. ESPN is also one of the most known OTT platforms in the US. Like Hulu and Disney plus, ESPN plus also uses the technology of the company’s subsidiary the BAMTech.

Unlike the TV version the ESPN+ covers sports such as the Golf, Cricket, Rugby, Soccer, Combat sports like top rank boxing, hockey league, other basketball leagues that are sometimes exclusive and not aired on TV. As of November 2020, ESPN plus has over 10.3 million subscribers. The cost of ESPN+ in the US is $6 per month and $60 annual.

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The Walt Disney Parks, Experiences and Products

The Disney Parks, Experiences and Products are one of the most important parts of the company. This sector mainly includes Walt Disney’s Theme parks/amusement parks, cruise lines, resorts and other consumer products. Josh D’Amaro is the head of this division. Some of the most popular holdings are the Walt Disney World, Disneyland resort, Tokyo Disney Resort, Disneyland Paris, Hongkong Disneyland Resort, Shanghai Disney Resort, Disney Vacation Club, Disney Cruise Line and Adventures of Disney.

The company uses its own and its subsidiary’s brands and franchise such as Disney studios, Marvel, LucasFilms, Pixar, ESPN, 20^th FOX and the National Geographic and incorporates in its holding in order to create magical moments for its visitors. It makes global products in 100 categories such as figures, toys, jewellery, tech, etc that bring stories and characters to life.

Disney is also known to be one of the leading providers of family’s travel and leisure experiences with the help of 6 international resort destinations, 12 theme parks and 53 resorts.

Disney is also known for making high quality games on mobile and console platforms for all ages which are based on the character’s and stories it owns. The company’s publishing sector is the world largest publisher especially for the children books and magazines. It is also a leader in licensing as it is present in 68 countries and done in 45 languages. It also has a top-rated cruise line that is popular and other unique vacation experiences like vacation clubs and adventures by Disney.

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The Walt Disney Studios

One of the main divisions of Disney’s business as it has many of its main acquisitions and subsidiaries under it. The Walt Disney Studio consists of big names in the film and entertainment industry besides Walt Disney Pictures and Walt Disney Animation Studios such as the Pixar, Marvel Studios, LucasFilms, 21^th Century FOX, Blue Sky Studios and Searchlight Pictures. The studios were founded in 1923 and is one of the oldest film studios now headed by Alan Bergman.

Disney is known to have a industry record of about $13.2 billion at the global box office thanks to its subsidiaries. Six of the top ten highest grossing films worldwide are produced under Disney as they also have two of the highest grossing film franchises of all time.

Disney also has two further division which are the Disney general Entertainment Content and the ESPN and sports content. These both are integral part of the company and have companies like ABC signature and ABC news, Fox networks, National Geographic and ESPN under it.

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The Main Subsidiaries under Walt Disney studios

21st Century Fox

21^st Century Fox is one of the biggest and popular media and entertainment company that was acquired by Disney in March of 2019 for $71 billion. Earlier know as 20^th Century Fox the News corporation was under Robert Murdoch. The 20^th Century studios was one of the best American film studios for more than 80 years.

The company was initially formed in 1935 with the merging of Fox Film Corporation and 20^th Century Pictures. In 1985, the company became the 20^th Century Fox because it was acquired by a news corporation then spilt again 2013.

It then changed its name to 21^st century Fox in January of 2020, after the Disney acquisition. The company is headquartered in the Century City area of Los Angeles, California. When Disney brought the company its also got its franchises like its TV studios, The Fox networks, National Geographic, Hulu and international networks like Star. This acquisition was important for Disney as it helped the company cater to a larger audience by providing different content. ‌

ABC Broadcast Network

This is one the most powerful media companies in the world that was acquired by Disney in July of 1995 for $19 billion dollars. The company was formed in 1985 after Capital Cities acquired ABC for $3.5 billion. It wasn’t until 1995, that Disney acquired the company bringing together the two leaders of media and entertainment together. After Disney acquired this company it also the control of many Tv channels, Radio stations, high equity in ESPN, History channel, A&E Network, etc.

Disney acquired abc for $19 billion dollars

The company rebranded itself in 1996 as the ABC television group. It is now headquartered in Burbank California, while the headquarters of the news division is in New York City. ABC has over eight owned and operated main TV station and over 232 affiliated TV stations in the US alone.

When it comes to the ABC News sector it is also one the best news channels in the world. Few of the most famous shows of ABC news are ABC tonight with David Muir, Good Morning America, Primetime, 20/20, Sunday morning political affairs program, Nightline, etc.

Pixar Animation Studios

Everybody has watched Pixar movies like Toy Story, Finding Nemo, Wall E, Cars, Ratatouille etc. Pixar one of the most recognized and acclaimed animation studio which was acquired by Disney in January 2006 for $7.4 billion. Pixar was created by the iconic Steve Jobs (former CEO and founder of Apple) in 1986. The company was formed when apple first brought the animation film technology of LucasFilms. Because of Steve Jobs effort Pixar became one of the biggest animation film producers.

Steve jobs Bought Pixar in 1986.

The company has its headquarters in Emeryville, California. Pixar has so far made 23 feature films and many short films with its most recent movie being the Soul in 2020. Pixar has earned over $14 billion at the worldwide box office un till 2019. 15 movies of Pixar like Toy Story, Finding Dory, Incredibles 2, Toy Story 4 are among the highest grossing animated movies of all time. The company has also awarded with 20 academy awards and 9 Golden Globe Awards including 11 Grammy’s and many other awards.

Marvel Entertainment

Marvel Movies like Spiderman, Ironman, Captain America, Thor, Civil War, Infinity War, have been a part of our life growing up. Marvel is an entertainment giant and one of the most globally loved film and television studio that was acquired by Disney in 2009 for $4 billion.

The marvel studios are known for its movies that are based on superheroes of the marvel cinematic universe that characters taken from the original marvel comics. The company initially went through many ups and downs of many name changes, different ownership, bankruptcy, before becoming a household name.

Marvel’s headquarters are based in New York. The company has over 5000 characters such as Spider Man, Iron Man, X men characters, Captain America, Fantastic Four characters, and many more in the marvel cinematic universe. The marvel Studios have till now produced 23 movies based on different superheroes and its most recent one being its first television series called WandaVision in 2021. There are many marvel movies that have crossed the $1 billion box office mark. A fun fact about Marvel is, In the early 1990s, Michael Jackson tried to purchase Marvel Comics, because he wanted to produce Spiderman to play as Peter parker.

Michael Jackson tried to purchase Marvel comics

LucasFilms Ltd

LucasFilms is also one the most famous Television and Film production company that was acquired by Disney in October 2012 for $4.1 billion. Lucas Film was first created in 1971 by the filmmaker George Lucas. LucasFilms has its headquarters in San Francisco, California. The studio is known for its popular and blockbuster franchises of Star Wars and Indiana Jones.

LucasFilm Logo

The company has been credited for its development in the sectors of special effects, sound and computer animation. Disney acquired this company to cater to the need to a wider consumer base and to get an access to highest grossing franchises. Disney also has theme parks and resorts that are based on Star Wars.

FAQ

Who was the founder of Disney and When was it founded?

The company was founded by the famed Disney brothers, Walt and Roy Disney in the year of 1923.

What are the main sections of Disney’s business?

Disney Media and Entertainment Distribution, The Walt Disney Parks, Experiences and Products and Walt Disney Studios are the main sections of Disney’s business.

What are the top five subsidiaries of Walt Disney?

LucasFilms Ltd, Marvel Entertainment, Pixar Animation Studios, ABC Broadcast Network and 21^st Century Fox are the top five subsidiaries of Walt Disney.

What are the Three main OTT/subscription video streaming service of Disney?

Disney+, ESPN+, Hulu are the Three main OTT/subscription video streaming service of Disney.

Conclusion

Disney is one of the biggest entertainments and media conglomerates in the world. This is because the company has made strategic decisions in acquiring some of the biggest companies as its Subsidiaries. No matter which industry Disney has excelled at putting out its best work. The company is so successful because it managed to change the lives of people around the world. May it be movies or its amusement parks Disney has not failed in making peoples dreams into reality.

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March 2, 2021