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Tag: Angel One

  • Top Discount Brokers in India 2025 | List of Low-Cost Trading Platforms for Smart Investors

    It has recently been discovered that individuals are pumping millions into the Indian equity market. While there is a prevalent belief that equity market investing is riskier than other asset classes, the recent surge of the Indian equity market has enticed many to make share price investments. The stockholders’ eagerness to put their funds in various equities has been increasing at all of India’s main stock traders.

    Now, if you want to buy stocks, the notable point is that you’ll need a broker to function as a liaison between you and the equity markets. The stockbroker’s function is crucial since he serves as your single interface for all stock-related issues. That’s why all traders use the assistance of the best brokers in India. Full-Service Stockbrokers and Discount Brokers are the two kinds of brokers in India.

    List of Discount Brokers in India

    S.No. Platform Key Feature Suitable For
    1 Zerodha Low brokerage, advanced Kite platform, API for algo trading Beginners & active traders
    2 Angel One AI-powered ARQ advisory, research-backed recommendations Long-term investors & advisory seekers
    3 Upstox Fast execution, advanced charts, options strategy builder Options traders & tech-savvy users
    4 5paisa Flat ₹20 brokerage, robo-advisory, easy-to-use app Cost-conscious traders & beginners
    5 Groww Simple UI, direct mutual funds, F&O trading First-time investors & mutual fund users
    6 Paytm Money Zero brokerage on delivery, SIPs, fractional investing Beginners & long-term investors
    7 Dhan TradingView integration, algo trading API, real-time data Active options traders & algo developers
    8 Alice Blue ANT Mobi app, flat brokerage, commodity trading expertise Commodity traders & discount brokerage users
    9 Fyers Advanced charting, thematic investing, zero brokerage on delivery Chart-focused traders & equity investors
    10 Kotak Securities Zero intraday brokerage, full-service research support Intraday traders & research-focused users
    11 IIFL Securities IIFL Markets app, comprehensive research reports, wide asset coverage Investors wanting strong research & diverse investments

    Difference Between Full-Service Stockbrokers vs Discount Brokers
    Top 11 Best Discount Brokers in India
    How to Choose the Right Discount Broker?
    Advantages of Online Brokers
    Disadvantages of Online Brokers

    Difference Between Full-Service Stockbrokers vs Discount Brokers

    Full-service Brokers

    Let’s start with full-service brokers, also known as conventional brokers. The majority of these brokers have been in business for years. Angel Broking, HDFC Securities, Motilal Oswal, and others are examples. These intermediaries are unique in that they are licensed to offer both offline and internet services.

    That is, you visit their workplace and have your problem resolved. They provide excellent service. You’ll also get a trusted and experienced manager who is always available.

    They also offer research reports, stock advice, fund management, and investment management services, among other things. They employ a large number of employees, including consultants and market analysts, to ensure that you have an enjoyable outlook and receive accurate research reports.

    All of these services, however, are not free. Their brokerage is sure to be higher because their spending is more. In contrast to discount brokers, they cost a larger brokerage fee. However, they are attempting to vie with discount brokers. They cover a plethora of low-cost brokerage solutions for high-volume investors.

    Discount Brokers

    Discount brokers like Zerodha, Upstox, and others are popular among individual investors and traders. They are becoming incredibly common among today’s youngsters as smartphone usage rises and data rates fall.

    As the title suggests, these brokers provide discounted or very minimal brokerages. They have set brokerage plans in place. How much more valuable will your deal be if you must pay a set brokerage fee? Their users are largely virtual and have little substantial form.

    They don’t offer a whole variety of services, so they don’t have to pay for a license, infrastructure, or staff. These advantages are delivered to clients in the mode of reduced brokerage fees. The majority of these dealers don’t offer investment managerial services or research reports.

    How Do You Benefit From These Brokers?

    Let’s say you bought 100 shares of Asian paints, each valued at Rs.2000.

    Total value = Rs.200000 (100*2000).

    Full service brokerage = 0.4% * 200000 = Rs.800

    Discount Brokerage = Flat RS.9 to Rs.20

    Savings = Rs. (800-20) = Rs.780

    Full-Service Broker Vs Discount Broker

    Top 11 Best Discount Brokers in India

    Zerodha

    Name Zerodha
    Founded 2010
    Founders Nithin Kamath and Nikhil Kamath
    Active Clients 65,98,363
    Zerodha - Top Discount Brokers in India
    Zerodha – Top Discount Brokers in India

    With the most active clientele and a customer base of 18.85 per cent, Zerodha is at the pinnacle of success. It was the first Indian company to explore the idea of stock brokerage. It is a firm with offices in several Indian cities that was established in 2010.

    Its trading platform is known as Kite. It has a web-based and smartphone-based UI. For stock delivery trading, it does not impose a brokerage fee. However, it costs 0.03 per cent or Rs.20 per placed order for stock intraday and stock futures, whichever is lesser. It charges a fixed fee of Rs.20 per placed order for stock options. It charges fees for creating an account, which most brokers do not.

    Dealing in equity, futures options, and currencies costs Rs.200 account opening fee. If you want to add a commodities account to it, you’ll have to pay an additional Rs.100, and the starting fee would be Rs.300. Aside from that, there is an annual account upkeep fee of Rs.300 + GST. The Coin by Zerodha portal also offers services for investing in mutual funds and is best discount broker in India.

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    Angel One

    Name Angel One
    Founded 1996
    Founders Dinesh D. Thakkar
    Active Clients 50,98,124
    Angel One - Top Discount Brokers in India
    Angel One – Top Discount Brokers in India

    Like Zerodha, it was formerly named Angel Broking, and it is India’s largest brokerage firm in several ways. It is a classic stockbroker that has maintained its commissions low, similar to a discount broker. For its one-of-a-kind nature, it stands out.

    Dinesh Thakkar launched the company in 1987. Its offices are based in Mumbai. It’s also a publicly traded firm, which implies its equity is traded on a stock market. It offers full-service brokerage solutions at a fraction of the cost of a discount broker. It costs only Rs.20 for each order and allows you to deal with any amount. It provides a multitude of services, including research and advising services.

    It is one of the few discount brokers that offer study and advising services and is one of the top 10 discount brokers in India. It provides a variety of programs, including sub-brokerage, franchise, alliance, and others.

    Angel One, as a full-service stockbroker at a discount brokerage firm, provides a ton of products that you won’t find with other discount firms. It provides clients with ARQ Robo advice, which is among the most unique services available today. It is known as the best stock broker in India.

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    Upstox

    Name Upstox
    Founded 2009
    Founders Shrini Viswanath, Ravi Kumar, Kavitha Subramanian, and Raghu Kumar
    Active Clients 22,37,974
    Upstox - Top Discount Brokers in India
    Upstox – Top Stock Brokers in India

    With a customer base of 10.9 per cent, the Mumbai-based discount brokers rank second among active clients. Ratan Tata and Tiger Global, a US venture capital, fund this brokerage ID, which was established in 2011.

    Pro by Upstox is the trade system’s title, and it has both web-based and smartphone-based UI. Like Zerodha, it provides free stock delivery trade brokerage. However, it charges a fee of 0.05 per cent or Rs.20 per placed order for stock intraday and stock futures, whichever is lesser. It charges a fixed fee of Rs.20 per placed order for stock options and Upstox is considered as the top 3 discount brokers in India.

    Account setup costs are not charged. However, there is a Rs.25+GST monthly account upkeep fee. It offers services to trade in Mutual funds and digitized gold.

    5paisa

    Name 5paisa
    Founded 2016
    Founders Nirmal Jain
    Active Clients 4.22 lakhs (March 2025)
    5paisa - Top Discount Brokers in India
    5paisa – Top Discount Brokers in India

    Founded by Nirmal Jain, 5paisa Capital is one of India’s leading discount brokers, with an active client base of around 4.22 lakhs as of March 2025. It offers a simple and cost-effective trading platform with a feature-rich interface. Traders can invest across equities, derivatives, commodities, and mutual funds, all from a single account.

    5paisa offers a flat brokerage fee of INR 20 per order across all segments — equity delivery, intraday, futures, and options (including equity, commodity, and currency). Mutual fund investments are completely free of charge.

    The broker provides multiple trading platforms, including the 5paisa mobile app, web-based terminal, and EXE desktop software, each packed with advanced trading tools like real-time data, stock scanners, technical analysis charts, and customised watchlists. Additional offerings include margin trading facilities, algo trading support through Xstream and XTS APIs, expert research reports, direct mutual fund investments, IPO access, real-time notifications, and 24/7 customer support. With competitive pricing and powerful technology, 5paisa ensures a smooth and seamless trading experience for investors.

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    Groww

    Name Groww
    Founded 2016
    Founders Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal
    Active Clients 70,92,413
    Groww - Top Discount Brokers in India
    Groww – Top Discount Brokers in India

    Groww is a discount brokerage firm that started operating in 2016, mainly as a portal for investment in mutual funds. The firm began its brokerage operation in 2020. Groww is the title of its smartphone app. You can engage in the equity section using its web-based and smartphone-based interfaces.

    As a participant in the discount brokerage firms sector, Groww is poised to introduce an F&O solution shortly and is one of the top 5 discount brokers in India. Under this offering, the pricing structure entails 0.05 per cent or Rs. 20 per placed order for stock intraday and equities future, whichever is less. Additionally, for F&O transactions, a flat commission of Rs. 20 per transaction is applied.

    There are no fees for creating or maintaining an account. It also provides mutual funds and digitized gold investment services. It also gives you the chance to trade in US stocks.

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    Paytm Money

    Name Paytm Money
    Founded 2017
    Founders Vijay Shekhar Sharma
    Active Clients 7,40,285
    Paytm Money - Top Discount Brokers in India
    Paytm Money – Top Discount Brokers in India

    Paytm Money is a financial services company based in India. It was launched in 2018 as a subsidiary of One97 Communications, Paytm’s parent company. Paytm Money aims to provide easy and accessible investment opportunities for millennials and first-time investors. The company offers a mobile app and web platform with features that include paperless account opening, easy funds transfer, zero commission stock investing, and mutual fund purchasing with systematic investment planning, risk profiling, and real-time portfolio tracking and falls under top 50 discount brokers in India. Paytm Money is backed by major investors such as Ant Group and SoftBank. The company aims to tap into the growing population of digitally savvy, young Indian investors who are looking for seamless tools to enter the markets.

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    Dhan

    Name Dhan
    Founded 2021
    Founders Pravin Jadhav, Alok Kumar Pandey, and Jay Prakash Gupta
    Active Clients 3,10,070
    Dhan - Top Discount Brokers in India
    Dhan – Top Discount Brokers in India

    Dhan is a discount brokerage company that has been gaining popularity in India since 2016. It is known for its innovative features, competitive pricing, and focus on educating its users. Unlike many other brokerages, Dhan does not charge any fees for account maintenance or stock delivery trades, making it an attractive option for long-term investors. For active traders, Dhan charges a flat ₹20 per trade or 0.03% of the trade value, whichever is lower, for intraday fees. The platform is modern, user-friendly, and comes equipped with advanced charting tools, educational resources, fractional share investing, and access to US stocks. Whether you are a seasoned investor or just starting out, Dhan’s combination of affordability, features, and educational focus makes it a compelling choice.

    Alice Blue

    Name Alice Blue
    Founded 2006
    Founders Sidhavelayutham Mohan
    Active Clients 1,55,619
    Alice Blue - Top Discount Brokers in India
    Alice Blue – Top Discount Brokers in India

    Alice Blue is a discount broker that was established in December 2006 in Erode, Tamil Nadu. Initially, the company had only five employees and an MCX membership. In 2007, it became a discount broker and moved its headquarters to Chennai. In 2017, Alice Blue relocated to Bangalore, where it currently operates. Over the years, the company has grown significantly and now has around 400 employees. It has also formed partnerships with 12,000 associates and serves approximately 500,000 clients in 20 major Indian cities. Alice Blue holds membership in various exchanges, including MCX, NSE, NCDEX, MCX-SX, BSE, and CDSL. Alice Blue’s Freedom 15 Brokerage Plan is designed to establish a competitive pricing structure in the Indian Stock Broking Industry and is one of the top 10 stock brokers in India. The plan charges only ₹15 for Intraday and F&O Trading while offering free Equity, IPO, and Mutual Funds Investments. Additionally, the company does not impose clearing member charges, which makes it more customer-friendly.

    Fyers

    Name Fyers
    Founded 2015
    Founders Shreyas Khoday, Tejas Khoday, and Yashas Khoday
    Active Clients 2,04,904
    Fyers - Top Discount Brokers in India
    Fyers – Top Discount Brokers in India

    Fyers is a discount brokerage firm that came into existence in 2015. It is known for its state-of-the-art tech platform and focuses on empowering active traders. Fyers has created a niche for itself with its advanced features, such as free equity delivery trades, a flat brokerage fee of ₹20 or 0.03% across other segments (capped at ₹20), and tools like algo trading, market depth scanners, and option strategy builders. Although their platform caters more towards experienced investors looking for a powerful toolkit, Fyers’ focus on innovation and low costs makes them an attractive option for active traders who want to maximize their returns. They also provide special low fees and streamlined account opening for NRIs. However, it’s important to note that they may not be the most beginner-friendly option due to their focus on advanced features.

    Kotak Securities

    Name Kotak Securities
    Founded 1994
    Founders Jaideep Hansraj
    Active Clients 10,86,716
    Kotak Securities - Top Discount Brokers in India
    Kotak Securities – Top Discount Brokers in India

    Kotak Securities, a member of the Kotak group, was a full-service broker before introducing its Trade FREE Plan in November 2020, which offers a unique approach to India’s discount brokerage model. This plan, also known as the Free Intraday Trading (FIT) plan, allows zero brokerage for intraday trades across various segments.

    For all other future and options (F&O) trades, including equity, commodity, and currency, Kotak Securities sets the brokerage at Rs. 20 per order under the TRADE FREE PLAN. The plan’s key features include no brokerage charges on intraday trades, a nominal charge of Rs. 20 per order for other F&O trades, and a currently waived Rs. 499 opening charge for the Demat account. Kotak Securities provides a wide array of investment options and research reports to its clients while offering full broker services at a discounted rate. The fee structure includes zero account opening charges and an annual maintenance charge of Rs. 50 per month, and 0.25% of the transaction as delivery brokerage charges.

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    IIFL Securities

    Name IIFL Securities
    Founded 1995
    Founders Nirmal Jain
    Active Clients 15,00,000+
    IIFL Securities – Top Discount Brokers in India

    IIFL Securities is a prominent player in the Indian stock market, known for combining full-service expertise with the benefits of discount broking. Under its discount broking plan, it charges a flat fee of ₹20 per trade, making it a cost-effective choice for active traders. The platform offers advanced research tools, in-depth reports, and robust customer support to help investors make informed decisions and is one of the biggest stock broker in India.

    With seamless trading access across mobile and desktop platforms, IIFL Securities caters to both beginners and seasoned investors. It also provides portfolio management solutions and a wide range of investment products, making it a comprehensive solution for trading and wealth creation.

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    How to Choose the Right Discount Broker?

    Now that you’ve learned about certain greatest discount broker firms, you’ll need to learn how to choose a reputable discount broker. Here are some things to consider while selecting a discount broker:

    Brokers Fee

    Verify that the broker’s fee is as low as possible if you transact frequently. It’s critical to evaluate intermediaries and pick the one with the finest and least expensive price.

    Trading Interface

    Pick a trading interface that makes things easy for you, such as order placement, analysis tools, etc., so that you can get the most out of it. It’s also important to look at the service provided by the discount broker, as this aids in making it a streamlined experience for the investors.

    Margin Trading

    Margin trading is an important factor to consider when choosing a discount broker because it distinguishes between two brokers.

    These are the most important factors to consider when selecting a discount brokerage firm. Also, keep an eye out for additional fees, broker reviews, distribution structure, electronic trading terminals, and discount broking company’s financial strength when deciding on a broker.

    Advantages of Online Brokers

    • In comparison to conventional full-service brokers, they offer the lowest brokerage fees. This enables investors to earn from a deal with a low transition point.
    • They provide an electronic trading interface that allows investors to buy and sell easily and swiftly.
    • One of their finest features is that they provide the same services to large and small investors alike.
    • They are fairly trustworthy as all of their transactions are visible since everyone has access to the margins estimator.
    • Several offer their users instructional video training to assist them in trading with them for a while.

    Disadvantages of Online Brokers

    • They don’t offer free consultation, while full-service brokers do.

    • They allow you to open both a trading and a Demat account.

    • They usually function remotely, so if you require branch assistance for documentation, you’ll have to find another solution.

    • They don’t provide investment management services. A full-service broker is an ideal alternative for you if you want a portfolio manager.

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    Conclusion

    You must use a discount broker if you are tech proficient, can perform your transactions by yourself, your trades are small, and don’t need further analysis or add-on services or trading support. There are numerous discount brokers in India; however, you must select the appropriate stock broker according to your needs.

    FAQs

    Which is the No. 1 stockbroker in India?

    Groww is considered one of the best stock brokers in India. It has a client base of 70,92,413 active clients.

    What is a discount broker?

    A discount brokerage firm charges lower fees than traditional full-service brokers, typically offering self-directed investing with limited guidance. They focus on trade execution at low costs, leaving investment decisions to the client.

    How to be a broker in India?

    1. Meet eligibility: Indian citizen, 21+, 10+2 education, 2+ years experience in financial services.
    2. Pass exams & register for NSE/BSE certification, SEBI RIA exam/IRDAI license (depending on broker type).

    Which is the best discount broker in India?

    Zerodha, 5paisa, Groww, Angel One, and Upstox are some of the best discount brokerages in India.

    Are discount brokers safe in India?

    Yes, your money is safe with discount brokers, but they will not advise about the risks of the investment like a full-service brokerage.

  • Ambarish Kenghe, VP of Google Pay, Becomes Group CEO of Angel One

    Ambarish Kenghe, a former Google Pay executive, has been appointed as the new group chief executive officer (CEO) of listed online stock broking giant Angel One. Angel One stated in a filing with the exchanges that Kenghe will begin working for the company on March 6, 2025, at the latest. Kenghe, who attended Purdue University, joined Google Pay in 2018 as vice president and general manager for the Asia Pacific (APAC) region. He was involved in the creation of Chromecast and Google TV at Google and was instrumental in growing the digital payments platform. He formerly worked as a strategic consultant for San Francisco’s Bain & Company and as the chief product officer at Myntra.

    Exciting New Era for Angel One: Thakkar

    Dinesh Thakkar, the managing director and chairman of Angel One, commented on the hiring, saying that Ambarish’s appointment as managing director ushers in a thrilling new era for the company. With his extensive industry knowledge and demonstrated ability to drive innovation, he is the visionary leader the company needs to launch into its next phase of expansion. In 1996, Angel One—previously known as Angel Broking—was established. The business provides financial product distribution, investment advising, and broking services. Thanks to its digital play, it has experienced tremendous growth in recent years. As of the end of December 2024, its “total client base” had grown to 29.5 million, a 52% year-over-year (YoY) increase.

    With four patents under his belt, Kenghe is a prolific innovator who epitomises technical know-how and inventiveness. His excellent academic background includes a bachelor’s degree in computer engineering from AMU, a master’s degree in computer science from Purdue University, a master’s degree in computer science and engineering from IIT Kanpur, and an MBA from UC Berkeley.

    “I am incredibly honoured to be a part of Angel One, a brand that has been at the forefront of transforming India’s fintech landscape,” Kenghe said as he stepped into his new role at Angel One. Angel One has established a solid basis via its emphasis on innovation and customer-centricity. In order to propel the next stage of growth and provide users with cutting-edge financial solutions, “I am excited to collaborate with the outstanding team.”

    Financial Developments at Angel One

    Angel One’s net profit increased 8.1% to INR 281.4 Cr in the third quarter (Q3) of the fiscal year 2024–25 (FY25) from INR 260.3 Cr in the same time last year. From INR 1,059 Cr in Q3 FY24 to INR 1,262.2 Cr, operating revenue increased 19%. The most recent appointment was made months after the company hired Arief Mohamad, a former Flipkart executive, to lead its direct business as its chief business officer in October 2024.

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  • All Sponsors of Indian Premier League 2024 (IPL 2024)

    The Indian Premier League (IPL) is a highly popular and competitive professional Twenty20 (T20) cricket league founded in 2008. The league follows a round-robin group and knockout format, which means that each team plays against the others in a predetermined number of matches, and the top-performing teams advance to the playoffs. The league comprises eight teams, each representing a major Indian city. It is widely considered one of the world’s biggest and most lucrative cricket leagues. The IPL has gained a massive following across India and beyond, with millions of cricket fans tuning in to watch the thrilling matches and rooting for their favorite teams.

    TATA
    My11Circle
    Angel One
    RuPay
    Star Sports
    JioCinema
    CEAT
    Paytm
    Dream11
    Saudi Tourism Authority
    Aramco
    Mastercard
    DP World

    TATA

    IPL 2024 Sponsors - Tata
    IPL 2024 Sponsors – Tata

    The Tata Group, a well-known and prominent Indian conglomerate, boasts a vast range of products and services in more than 150 countries across six continents. With operations in over a hundred countries, the Tata Group has established itself as a global player in various industries. 

    In January of 2024, the Board of Control for Cricket in India (BCCI) announced that the Tata Group has secured the title sponsorship rights for the Indian Premier League (IPL) for the next five years, from 2024 to 2028. This renewal of the partnership is a testament to the strong relationship between the two entities and the immense value of the IPL in the global sporting landscape.

    The Tata Group’s commitment to the IPL is reflected in the record-breaking sponsorship amount of INR 2500 crore, which highlights the significance of the tournament and its impact on cricketing entertainment. The collaboration between the Tata Group and the IPL underscores a shared dedication to excellence, innovation, and providing fans with an unmatched cricketing experience.

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    My11Circle

    IPL 2024 Sponsors - My11Circle
    IPL 2024 Sponsors – My11Circle

    My11Circle is an online fantasy game created for cricket fans who love to showcase their knowledge and analytical skills. It is owned and operated by Play Games24x7 Pvt. Ltd. This company has many years of experience in the online games industry. Additionally, My11Circle is the proud sponsor of the Lucknow IPL team in a three-year deal that began in 2022.

    In this game, you get to don the hat of a selector and create a play of your choice. As a manager of your team, you get to put your trust in the players on the field to keep the scorers busy and the spectators on the edge of their seats. This game is an opportunity to test your skills and create your fortune. My11Circle is managed by a professional team of experts with years of industry experience, ensuring players have the best gaming experience. 

    Angel One

    IPL 2024 Sponsors - Angel One
    IPL 2024 Sponsors – Angel One

    Angel One is a prestigious full-service broking firm in India that has amassed a clientele exceeding 20 million. The company is well-regarded for its innovative and comprehensive suite of services that cater to the needs of investors and traders alike. These services include online trading, investing, advisory services, margin trading facilities, algorithmic trading, and intelligent order execution.

    The Super App is the centerpiece of Angel One’s offerings. It is a robust platform with advanced features like basket orders, GTT orders, SmartAPI, and sophisticated charting tools. These cutting-edge resources empower users to navigate the capital markets with expertise and precision, making informed investment decisions easier.

    Angel One’s commitment to innovation and excellence has earned it several accolades and partnerships, including a five-year collaboration with the Indian Premier League (IPL) from 2024 to 2028. The company’s association with the IPL is a testament to its reputation as a trusted and reliable financial partner for investors and traders in India.

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    RuPay

    IPL 2024 Sponsors - RuPay
    IPL 2024 Sponsors – RuPay

    RuPay is a payment network product of the National Payments Corporation of India (NPCI). This umbrella organization facilitates and powers retail payments nationwide. The Payment and Settlement Systems Act, 2007 provides the legal framework that empowers the Reserve Bank of India (RBI) and the Indian Banks’ Association (IBA) to create a secure electronic payment and settlement system in India, which includes the RuPay payment network.

    RuPay is a unique and first-of-its-kind global card payment network created and designed in India. It is widely accepted at various points, such as ATMs, POS devices, and e-commerce websites nationwide. RuPay is known for its high level of security and protection against anti-phishing. This fraudulent practice aims to steal sensitive user information such as passwords, usernames, and credit card details.

    Star Sports

    IPL 2024 Sponsors - Star Sports
    IPL 2024 Sponsors – Star Sports

    Star Sports is a well-known group of South Asian pay television sports channels that Disney Star, a subsidiary of Disney India, operates. The network is highly regarded for its extensive cricket coverage in India. It holds the pay television rights to broadcast domestic national team matches, the Indian Premier League, and International Cricket Council (ICC) tournaments. In addition to its television coverage, many Star Sports properties are available for streaming in India through Disney+ Hotstar, a sister streaming service. Star Sports has established itself as the region’s leading broadcaster of sporting events, offering fans sports-related content and live matches across multiple platforms.

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    JioCinema

    IPL 2024 Sponsors - JioCinema
    IPL 2024 Sponsors – JioCinema

    JioCinema is a popular Indian over-the-top media streaming service that allows users to access a vast collection of video-on-demand and live-streaming content. The service is owned by Viacom18, a joint venture of Reliance Industries and Paramount Global, and was initially launched on 4 May 2016, coinciding with the public launch of the Jio mobile carrier.

    In April 2022, the service was brought under Reliance’s Viacom18 joint venture, further strengthening its position in the Indian streaming market. JioCinema has become the go-to platform for Indian entertainment, offering users the convenience of free advertising- and subscription-based VOD and live-streaming content.

    One of the significant highlights of JioCinema is its association with the Indian Premier League (IPL), the official streaming platform. The IPL is one of the most-watched cricket leagues globally, attracting millions of viewers every season. JioCinema has successfully onboarded 18 sponsors and over 250 advertisers for the upcoming season, showcasing the service’s growing popularity.

    Moreover, the platform has an impressive roster of digital streaming sponsors for this year’s season, including Dream11 as a co-presenting sponsor, which is expected to enhance the overall user experience. With its extensive collection of content and top-notch streaming quality, JioCinema has become a preferred streaming choice for millions of users in India.

    CEAT

    IPL 2024 Sponsors - CEAT
    IPL 2024 Sponsors – CEAT

    CEAT Limited is a renowned multinational company specializing in manufacturing high-quality tires. The well-known RPG Group owns the company, which was founded in 1958. Over the years, CEAT has established a formidable presence in global markets and has become a trusted name among customers worldwide. CEAT’s impressive production capacity of over 165 million tires per year is a testament to its commitment to quality and innovation. The company caters to various vehicles, including passenger cars, two-wheelers, trucks, buses, light commercial vehicles, earth-movers, forklifts, tractors, trailers, and auto-rickshaws. 

    In recognition of its exceptional services, the Board of Control for Cricket in India has selected CEAT as an official partner to sponsor specific segments of the IPL matches. The aggregate spend of about Rs 240 crore over five years is a testament to CEAT’s reputation as a reliable and trustworthy brand committed to excellence and customer satisfaction.

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    PayTM

    IPL 2024 Sponsors - Paytm
    IPL 2024 Sponsors – Paytm

    Paytm is India’s leading digital payment platform that provides users with a secure, efficient, and seamless experience. It allows users to make payments, transfers, and recharge their mobile phones and data cards, among other online transactions. The platform is designed with a user-friendly interface, making it easy for anyone to navigate through the app and complete transactions in seconds.

    One of the most remarkable features of Paytm is its flawless integration with BHIM UPI, which ensures hassle-free transactions for its users across the country. Users can stay informed and in control of their financial activities with instant notifications and real-time updates on all their transactions. This reinforces transparency and confidence in their economic activities.

    Paytm’s versatility extends beyond payments and money transfers. It is also a one-stop solution for bill payments, mobile recharges, DTH, data card top-ups, and Metro Card recharges. This makes it accessible anytime, anywhere and eliminates the need to visit different platforms for various payment needs.

    Paytm and Paytm Insider have recently partnered with six IPL franchises, making them the official ticketing partner. This partnership is a significant milestone for Paytm and Paytm Insider, as it is a testament to the platform’s reliability and efficiency in handling online transactions.

    Dream11

    IPL 2024 Sponsors - Dream11
    IPL 2024 Sponsors – Dream11

    Dream11 is a popular online platform that allows users to create imaginary teams that are comprised of real-life players and participate in fantasy sports games. The platform offers its users a chance to earn cash rewards based on the match performance of the players they select on their teams. Dream11 provides various games in categories such as cricket, football, kabaddi, and National Basketball Association, providing users with multiple options.

    In April 2019, Dream11 achieved a significant milestone by becoming the first Indian fantasy sports company to become a unicorn. This achievement was a testament to the platform’s popularity and success in the Indian market.

    Moreover, Gujarat Titans announced Dream11 as their principal sponsor for the upcoming IPL 2024 season. The team’s jersey will bear Dream11’s logo on the front, showcasing the platform’s association with the sport and the team. With this partnership, Dream11 continues to strengthen its position in the Indian sports market and cater to its growing user base.

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    Saudi Tourism Authority

    IPL 2024 Sponsors - Saudi Tourism Authority
    IPL 2024 Sponsors – Saudi Tourism Authority

    The Board of Control for Cricket in India (BCCI) said that the Saudi Tourism Authority (STA) will be sponsoring the Indian Premier League (IPL), marking the first time that a government body of a foreign country will be sponsoring the high-profile T20 league. STA aims to position Saudi Arabia as a premier destination for Indian travelers by creating a sense of affinity and bolstering awareness. The partnership with the IPL is a significant development for STA as it expands its already impressive portfolio of global strategic relationships. 

    The IPL is one of the most prominent events on the international sporting calendar, drawing millions of viewers and fans worldwide. With the sponsorship deal, STA hopes to capture the attention of the younger demographic and establish itself as a significant player in the tourism industry. By using the IPL as a platform, the Saudi Tourism Authority will showcase the beauty and cultural richness of Saudi Arabia to millions of cricket fans worldwide, thereby increasing the country’s visibility as a premier tourist destination. 

    Overall, the partnership between STA and the IPL significantly enhances the relationship between India and Saudi Arabia. It will strengthen the ties between the two countries and create new opportunities for businesses and entrepreneurs to explore and expand their reach.

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    Aramco

    IPL 2024 Sponsors - Aramco
    IPL 2024 Sponsors – Aramco

    Saudi Aramco, officially known as the Saudi Arabian Oil Group or simply Aramco, is a state-owned company that distributes petroleum and natural gas. It is considered the national oil company of Saudi Arabia and is headquartered in Dhahran. As of 2022, Aramco is the second-largest company in the world by revenue, a testament to its significance in the global energy industry. 

    Recently, Aramco entered into a partnership with the Indian Premier League (IPL) to become the exclusive sponsor of two of the most prestigious individual awards in the sport of cricket: The Orange Cap, awarded to the highest run-scorer in the tournament, and the Purple Cap, given to the bowler who takes the most wickets. This move is just one of the many sports sponsorships that Aramco has undertaken in recent years, all to raise awareness about the brand while supporting excellence in the world of sports. With this partnership, Aramco has cemented its position in the cricket world. This sport is trendy in many parts of the world, including India, where the IPL is held.

    Mastercard

    IPL 2024 Sponsors - Mastercard
    IPL 2024 Sponsors – Mastercard

    Mastercard Inc. is a leading global payment technology corporation operating in over 210 countries and territories. With its headquarters located in Purchase, New York, Mastercard offers a broad range of payment transaction processing and related services, including credit, debit, and prepaid cards, as well as digital payment solutions. 

    Mastercard replaced Paytm as the official title sponsor for all international and domestic cricket matches organized by the Board of Control for Cricket in India (BCCI). This move is part of Mastercard’s efforts to expand its presence in the Indian market and capitalize on the corporate cricket fanbase. The company’s sponsorship deal with the BCCI is expected to provide a significant platform to showcase its brand and services to a vast audience of cricket enthusiasts across India and beyond.

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    DP World

    IPL 2024 Sponsors - DP World
    IPL 2024 Sponsors – DP World

    DP World, headquartered in Dubai, United Arab Emirates, is a prominent multinational logistics company that offers a wide range of services, including cargo logistics, port terminal operations, maritime services, and free trade zones. The company was established in 2005 due to the merger between Dubai Ports Authority and Dubai Ports International. With its strong global presence and a robust network of facilities and infrastructure, DP World has become a leading player in the logistics industry. 

    Recently, the Indian Premier League (IPL) team, Delhi Capitals (DC), has signed a new multi-year sponsorship agreement with DP World. The Emirati multinational logistics company will now sponsor the Delhi-based IPL team, providing it with the necessary support to enhance its performance and expand its reach. 

    FAQs

    What is the playing format of IPL?

    IPL follows a round-robin group and knockout format, which means that each team plays against the others in a predetermined number of matches, and the top-performing teams advance to the playoffs.

    Who is the title sponsor of IPL?

    The Tata Group has secured the title sponsorship rights for the Indian Premier League (IPL) for the next five years, from 2024 to 2028 for ₹2,500 crore.

    What is the prize money for IPL 2024?

    The prize money for IPL 2024 is yet to be disclosed, but it’s anticipated to either match or exceed last year’s figures. Winners could potentially receive INR 30 crore, while the runners-up may secure a prize of INR 10 crore.

  • Angel Broking Rebrands as Angel One: A Complete Guide to the Company’s Transformation

    Angel Broking is a Mumbai-based Indian stockbroker company. It was established in 1996 by Dinesh D.Thakkar. The firm offers a range of financial services, equity, and currency trading. The company has been rebranded now to Angel One. It has grown in terms of revenue after the digital transition. StartupTalky has taken an initiative to know about how digital transformation has helped Angel One to grow up to this.

    Here is an excerpt of an Interview with Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One

    From Angel Broking to Angel One – How easy or tough was this rebranding and what goes behind the scene? In the first place, why did you go for this rebranding?

    Rebranding is a huge exercise for any company. Being a legacy brand, we had to be extra careful with our efforts to rebrand ourselves. Angel Broking was established as a traditional broking house and it functioned the same way for about two decades. However, the Fintech wave disrupted the broking segment. The introduction of tech-based trading and investment tools made us change our business model as well. From 2015 onwards, we worked hard on developing digital solutions. By 2019, we were onboarding our clients digitally. But there was one problem. We were still perceived as a traditional broking company. Thus, to change this perception and reposition ourselves as a Fintech company, we rebranded from Angel Broking to Angel One in 2021. As part of this campaign, we also ensured that our clients know that even as a new-age platform, we bring with us the same unflinching dedication and commitment that was the hallmark of Angel Broking. In all our messaging in the media and social media, we communicated that even as Angel One, we will remain our clients’ trusted partner and are out there setting a new stage for the tech-savvy Millennials and GenZ aspiring to venture into the financial marketplace through electronic networks, without leaving the comfort of their desk or while on the move. The rebranding campaign included media addresses, social media activities like company employees adding One to their LinkedIn profile, articles and interviews.

    Could you please share a few recent achievements of the company?

    Angel One has added several milestones in its long journey of over decades. Until 2015, the company was proud of its network of 180 branches but by 2019, it completely transformed into a digital-first platform offering end-to-end digital investment solutions. Angel One showcased a phenomenal performance by expanding its client base to 10 million recently, thus more than doubling its client base since March‘21. This new milestone for the company is a testimony of the confidence the management demonstrated with its decision of evolving from a physical to a digital player in the retail broking industry. As of April 2022, Angel One’s market share in NSE Active client Base expanded to 10.2%, while its share in India’s Demat accounts expanded to 10.5% in April 2022. This robust growth in client base led to Angel One expanding its market share in overall retail equity turnover market share to 21.3% in April 2022 from 16.0% in FY21. I am happy to share that Angel is the largest listed broking house in India.

    Trust is a major factor for all financial apps, what are a few ways you keep that maintained?

    Trust is paramount for all financial apps. We take many steps to maintain it:

    • Periodic vulnerability assessment of our applications and infrastructure
    • Critical data access is restricted and only need to know basis
    • Data encryption at rest and in motion.
    • Data auditing
    • Tech team follows various securing practices such as Open Web Application Security Project

    How is a typical day in your life?

    I start my day early with a walk and a meditation session. The next thing I do is read for at least half an hour to complete my day’s reading goal. Before starting my work, I take a look at my to-do list which I prepare at the beginning of the week. My workday starts with team reviews, taking account of the issues. Since these are structured reviews, they are already marked on my calendar in advance. Rest of the day goes into reviewing numbers and other listed tasks. After work, you will find me spending time with family. I also go for an evening walk and end the day with early dinner, so that I can sleep on time.

    What are a few KPIs you track every day?

    At the professional level, I track hourly and daily sales numbers. I look at the conversion rates for performance marketing, DIY and STP percentages, and cost & activation metrics of key channels. At a personal level, I keep track of the number of steps, I have walked in a day, and meaningful interactions & learning opportunities.

    Finding ICP is something that few startups crack? How do you go about finding ICPs and targeting them?

    It is a very interesting proposition we have. If we look at our key customer focus which is GenZ and millennials from tier 2, tier 3 and beyond, that’s a very defined customer segment for us. We also look at customer personas. We have three key customer personas – novice, investor and trader. In the journey across the functions, be it marketing, revenue or sales, we look at these key personas. We are into a mass retail business where we are adding nearly half a million customers on monthly basis. So, we use it for conversion rate optimization and activation percentage.

    How to successfully run a referral campaign?

    A referral campaign is all about satisfied customers, inviting friends and family to download the app and join the platform. It could be with both incentives and without incentives. If we focus sharply on net promoter scores, and key customer journeys, we can give them seamless opportunities for referrals.

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    Tell us one growth hack tip which worked like wonder?

    The digital transformation has worked wonders for Angel One’s year-on-year growth. We understood that GenZ and millennials want everything at the touch of a button, so we started building solutions that fulfilled their financial needs and provided a seamless experience through our state-of-the-art products. The underlying tip here is to understand the client’s needs. They are the ultimate answer for the company’s growth.

    How does Angel One use technology for growth?

    Digital offerings across industries are becoming more sophisticated and consumers want seamless, customized and engaging interactions with the brands. We use an integrated marketing technology stack to enable a personalized engagement with people and build meaningful relationships, which lead to the company’s growth. Like we are leveraging social media platforms to reach our audiences.

    We are using various analytics tools that help us to optimize our marketing investments, with consistent audience targeting and lower cost of acquisition. This coupled with our several award-winning marketing campaigns like Aage Badne ka Smart Sauda, #ShagunKeShares, rebranding, BudgetKaMatlab, etc. are expanding our bandwidth. All these initiatives were based on data-driven marketing.

    Taking into account the language challenges for users, we also promote content in vernacular languages. We are leveraging the use of Artificial Intelligence and Machine Learning to provide our clients with a better experience. One of the key challenges has been to attract the new clan of young investors while making sure we do not alienate the existing users of the company.

    Our stellar performance over the years is the outcome of leveraging these advanced technologies. They continue to define our innovation journey. We are using better dormancy prediction models. The seamless integration of AI and ML is enabling a personalized investment experience. Like the deployment of AI through the data with temporal signals gives out personalised recommendations and journeys. We have developed a new machine learning-based forecasting model to improve top-of-the-funnel quality. We also built a new propensity model to improve client activation.

    How is Angel One a tech-first culture organization?

    We have always believed in focusing on advanced technologies to provide a superior experience to our customers. For this, we have imbibed a tech-first culture at Angel One so as to drive change in a continuously evolving world. Recently, we concluded our Bug Bash event where more than 1000 company employees from marketing, sales, product, tech, etc., participated to find bugs in our upcoming Super App codenamed Angel Spark. Such activity is rewarding for both the company, employees and users who get improved products and services. This has been the first ever bug bash at Angel One, something that most of the big tech giants (mostly American) like Google and Microsoft do. Indian companies haven’t done this so far except for us.

    We are also increasing the number of women workforce in the tech department. We are hiring female Software Development Engineers to promote diversity and inclusion and strengthen our tech team.

    We have recently set up a tech collaboration space in Bengaluru, which will play an important role in how our products and technology shape our future and the future of millions of our customers. Our tech collaboration space is not an office, because it’s devoid of every hierarchical arrangement that traditional offices are made of. This place is for ideas, innovations and most importantly, failures. Some of the finest developers, data experts and product managers are making this place their workshop and experiment with great ideas to create a product that will make for the finest fintech platform for India.

    Few tools you can’t live without?

    I use my smartphone to plan my day. I look at customized dashboard that is prepared by the analytics team and Google Analytics360, Appsflyer reports on an ongoing basis.

    What are your upcoming plans for Angel One?

    We are coming up with a Super App, which will offer a variety of financial services ranging from investing to purchasing various third-party products on a single platform. The app will further simplify finance for our clients. Currently, the app is in the beta testing phase. It will be launched in Q1 FY23. Our aim is to provide the best-in-class user experience to our clients. From the development viewpoint, the teams are ensuring that the Super App covers all key areas – Reliability, Scalability, Predictability & Personalisation. We aim to strengthen our relationship with our clients during their wealth creation journey. Taking a step forward to offer our clients with superior products for building wealth, we have applied for a license for setting up our Asset Management Company. Through this, we plan to disrupt this industry by offering passive investment and smart beta products to our clients.

    How do you keep yourself updated with what’s going on in the marketing/business world?

    I am a voracious reader and more than leisure reading, I end up spending time catching up on marketing, sales, technology updates, current affairs and news from around the world. Apart from this, I also believe in networking and keeping in touch with my peers and colleagues from my sector and others. It is an important and helpful way of understanding what is going on in the industry. I am a part of marketing and business groups and that’s how I try to stay relevant and up to date with happenings in the marketing/business world.

    If you have one piece of advice to give an entrepreneur, what would it be?

    I always advise young entrepreneurs to understand the market before developing any product and service. Market research is the key differentiating factor between a successful and unsuccessful business.