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With the world and market changing so fast, companies are prioritizing things that can drive incremental revenue, elevate online sales, and make it easier to reach target customers. The tremendous rise of mobile devices and messaging applications has led users to expect faster response times from the businesses they interact with. Moreover, consumers are expecting a human-like conversational experience from the leading brands.
In this digital age, businesses can now access innovative mobile messaging platforms to deliver a human-like conversational experience. One such messaging platform is Attentive. The company is the leader in conversational commerce and is reinvesting in business-consumer communication systems.
This article shares every crucial detail about Attentive, from its founders and startup story to products, business models, funding, growth, and more.
Attentive – Company Highlights
| Company Name | Attentive |
|---|---|
| Headquarters | New York City, New York, United States |
| Sector | Advertising Services |
| Founders | Brian Long and Andrew Jones |
| Founded In | 2016 |
| Valuation | $6B (2022) |
| Website | Attentive.com |
Attentive – About
Attentive – Founders and Team
Attentive – Startup Story
Attentive – Mission and Vision
Attentive – Business Model
Attentive – Products and Services
Attentive – Funding and Investors
Attentive – Mergers and Acquisitions
Attentive – Patents and Trademarks
Attentive – Growth
Attentive – Partners
Attentive – Awards and Achievements
Attentive – Competitors
Attentive – Future Plan
Attentive – About
Attentive is a personalized SMS-first software platform that aids entrepreneurs and enterprises in connecting with their consumers and creating meaningful interactions.
More than 8,000 innovative brands built on Magneto, Shopify, BigCommerce, and more, like Coach, CB2, Pura Vida, and Urban Outfitters, trust Attentive. Moreover, the company’s text messaging marketing solution help leading brands earn 19% of total online revenue.
Attentive – Founders and Team
Brian Long and Andrew Jones are the founders of Attentive.
Brian Long
Brian Long attended the University of Pennsylvania to complete his B.A. and NYU Stern School of Business for an MBA in Finance and Entrepreneurship. He has diverse work experience as the ex-Director of Sales and ex-SVP Mobile at Crossboard Mobile.
After working as TapCommerce’s Co-Founder and CEO, Brian held the role of Senior Director at Twitter. Currently, he is the Attentive’s Co-Founder and CEO.
Andrew Jones
Andrew Jones graduated from NYU Stern School of Business with a B.S. degree in Information Systems and Finance. He was an Engineering Program Manager at Demdex, Inc and Co-Founder and Chief Product Officer at TapCommerce.
He worked as Senior Product Manager at Twitter. In addition, he held the role of Co-Founder and Chief Product Officer at Attentive till July 2022. At present, he is exploring Jones Family Office.
Attentive is a distributed team of more than 1,200 employees.
Attentive – Startup Story
Attentive was founded in 2016 by Brian Long and Andrew Jones, co-founders of TapCommerce, a startup established to help apps target their advertising campaigns. They both commenced their previous startup in 2021 and started working at Twitter two years later when this social media company acquired their business.
This time, when Brian thought of founding Attentive, he had a longer-term vision for the company. He realized the expectation of consumers to communicate with the companies in real-time in the coming three to five years. In April 2022, Attentive expanded internationally by opening its office in London, UK, and launched Concierge and Text-to-Buy later in the same year. Now the company provides services to thousands of brands worldwide.
Attentive – Mission and Vision
The mission of Attentive is to reinvent business-to-consumer communication and commerce for the mobile age.
Attentive – Business Model
Attentive is the conversational commerce platform that humanizes the consumer experience. Its software integrates with customer service and email software, like MailChimp or Zendesk, providing a smoother communication channel for brands to interact with customers.
Moreover, the software allows companies to customize the messages to focus on buyers who leave some items in their online cart, buy most frequently, and are based in specific geographic regions, among other traits. Attentive has also allowed retailers to automatically respond to consumers who text brands back, creating a conversational experience.
Sarika Anand
Attentive – Products and Services
Attentive platform’s product offerings include Integrations, Compliance, Deliverability, and Attentive A.I. The company’s solutions are Growth, Audience Manager, Messaging, Analytics, and Email.
Attentive – Funding and Investors
Attentive has undertaken 7 funding rounds and raised a total amount of $863 million. Its latest funding round – Series E Round, was conducted on March 24, 2021, and secured $470 million. Some world’s leading venture firms that back the company are Bain Capital Ventures, Sequoia, Coatue, Eniac Ventures, TigerGlobal, Base10, High Alpha, and NextView.
| Date | Round | Number of Investors | Money Raised | Lead Investor |
|---|---|---|---|---|
| March 24, 2021 | Series E | 5 | $470 million | Coatue |
| September 23, 2020 | Series D | 15 | $230 million | Coatue |
| April 15, 2020 | Series C | 3 | $40 million | Coatue, Sequoia Capital |
| January 29, 2020 | Series C | 6 | $70 million | IVP, Sequoia Capital |
| August 12, 2019 | Series B | 7 | $40 million | Sequoia Capital |
| February 8, 2018 | Series A | 5 | $13 million | Bain Capital |
| October 5, 2016 | Seed Round | 3 | – | Eniac Ventures, NextView Ventures |
Attentive – Mergers and Acquisitions
Attentive acquired 2 companies, i.e., Tone on June 9, 2021, and Privy on June 4, 2021.
Attentive – Patents and Trademarks
Attentive’s intellectual property comprises 4 registered patents, with ‘Computing; Calculating’ being the primary category. In addition, the company has 2 registered trademarks, and ‘Scientific and Technological Services’ is the most popular category.
Attentive – Growth
Attentive secure 99% open rates, more than 30% click-through rates, and over 25x ROI. In 2022, the estimated revenue of Attentive was $265.7 million annually ($210,178 revenue per employee). Moreover, the company’s annual recurring revenue (ARR) grew from $125 million in 2021 to $200 million in 2022. In the same year, it was valued at $6 billion.
Attentive – Partners
Attentive has partnered with a wide array of leading brands, and some of its partners are as follows:
- Shopify
- Salesforce
- CB2
- Magneto
- Alloy Automation
- BigCommerce
- BlueShift
- Clearco
- Daasity
- Gladly
- Endear
- Loop
Attentive – Awards and Achievements
Attentive garnered many prestigious awards, and some of these are:
- America’s Best Startup Employers 2022 List by Forbes
- Ranked #10 on the 2022 Forbes Cloud 100 List
- Ranked No. 3 Fastest-Growing Company in North America is the list of 2021 Deloitte Technology Fast 500
Attentive – Competitors
Some main competitors of Attentive are:
- Flurry Analytics
- CleverTap
- Iterable
- AppsFlyer
- EZ Texting
- Braze
- Kochava
- Birdeye
Attentive – Future Plan
Attentive plans to accelerate its rapid pace of product innovation and invest in the hiring and professional development of the company’s talented employees.
FAQs
What does Attentive do?
Attentive is a personalized SMS-first software platform that aids entrepreneurs and enterprises in connecting with their consumers and creating meaningful interactions.
Who founded Attentive?
Brian Long and Andrew Jones founded Attentive in 2016.
Who are the main competitors of Attentive?
Some main competitors of Attentive are:
- Flurry Analytics
- CleverTap
- Iterable
- AppsFlyer
- EZ Texting
- Braze
- Kochava
- Birdeye