Any form of business requires a multidimensional approach. It requires coordination between them as well. With the ever increasing globalisation and mechanisation, it is highly important to avoid gaps and discrepancies as far as businesses are concerned.
This also means that there should be a connection between the IT related nuances and the business related realities. No aspects will work as independent entities any more.
A Business Analyst is a person who bridges this gap. They are capable of effectively planning and predicting the behaviour of a business model through well informed technical tools that fit the firm.
Data analytics is considered one of the most important arms of industry 4.0 and its scope in the future is predictable. If you are a science person who loves to be in the corporate world, then business analysis which comes under data analytics is the right choice for you. This emerging high potential job has a few prerequisites and a few steps before becoming one yourself. This article guides you through the details on how to become a Business Analyst in 2021.
Business Analysts are those who engage with large contents of data to derive patterns of occurrences. Their scrutiny will help improve the quality and efficiency of the business firm. They will help in understanding places where there is a performance gap and will suggest a better option to mitigate them.
They focus on functions and processes of an organisation. As mentioned earlier, they serve as the mediators between technology and commerce. Through data analysis, business analysts become capable of simplifying complicated tasks into simpler ones by giving data driven recommendations.
They strategically plan things for the company to reduce the chances of failure as much as possible. It requires a deep understanding about both market scenarios and information technology. The four main types of planning that business analysts do are :
Strategic planning – Depending on the needs of the company
Process design – Planning the flow of procedures
Business model analysis – To propose different market approaches and business strategies
Systems analysis – Based on the technical requirements
You are going to deal with big data and technology which are highly scientific. It demands you to be curious about new things, especially scientific ones. Only if you are able to understand the science of functioning can you identify the problems and recommend a feasible solution.
Critical Thinking
It can also be read as analytical thinking. As a business analyst, you serve as a link between information / data and business. In order to derive connections and solutions, one should be able to critically analyse the data available.
It is because no observations will be implicit and the data analyst in fact has to decipher the problems and solutions from the data. Hence, a business analysts should be capable of critical thinking
Organisational Skills
It is important to properly classify the data available to get the best out of it. Although this is mechanically done, it is important to keep track of the data organisation.
Carelessly organised data can give distorted results which will further affect the analysis. So be sure to develop a habit of organising things right from your own bedroom. Let that be a part of your lifestyle.
Communication Skills
Business Analysis is not a job done by a single person. It is not humanly possible also. Hence, many business analysts in a firm come together to discuss and collate their observations to reach a fruitful conclusion.
To facilitate this, it is very important to have good communication skills. It is not only to put across your observations and inferences but also to absorb the most valuable information from others as well.
Documentation Skills
Keeping track of things is one of the most important parts of a Business Analyst’s job. They are to document the variations in the functions and processes of the firm so as to provide appropriate recommendations. Apart from that, such documentation is required for deriving a particular information from a different point of time.
Considering the amount of technicalities behind the work that a business analyst needs to do, it is always better to train yourself professionally. However, the option to self learn is always open. Today you have a lot of courses on the same.
Undergraduation
If you are going for an undergraduate degree, go for a Bachelor in Business Administration in fields that you like. Some colleges offer courses in business analytics. But be mindful that it is different from business analysis. However, the fields are related and will definitely help you in your studies.
During this time, learn more about computer programming as much as you can. Analysing case studies of different kinds will also help you in being a better candidate.
Higher Education
You can either go for an MBA which specialises in Business Analytics or allied subjects. Such a programme will really help you in further dwelling into the intricacies of the wide subject and will make you a pro. A postgraduate certificate will definitely aid you in getting good positions.
Another thing you can do is that many international firms offer specialisation certificates that are widely approved. You can try undergoing their courses and earn your certificates. Some of these certificates are
IIBA Entry Certificate in Business Analysis (ECBA)
IQBBA Certified Foundation Level Business Analyst (CFLBA)
IIBA Certification of Competency in Business Analysis (CCBA)
PMI Professional in Business Analysis (PBA)
IIBA Agile Analysis Certification (AAC)
IIBA Certified Business Analyst Professional (CBAP)
IREB Certified Professional for Requirements Engineering (CPRE)
These courses will help you in getting a senior Business Analyst position.
Online Certification Courses for Business Analyst
The Complete Business Analysis Fundamentals Course + CERT by Udemy
Business Analysis and Project Management by Coursera
Introduction to Business Analysis Using Spreadsheets by Coursera
Excel to MySQL: Analytic Techniques for Business Specialisation by Coursera
Business Analysis and Fundamentals by Udemy
Business Analyst : Project Management Techniques and Tools by Udemy
Business Analysis Modelling Skills and Techniques by Udemy
Business and Data Analytic Skills by Edx
Business Analysis: Developing Requirements by Udemy
FAQ
What is the main role of a business analyst?
Business Analyst bridge the gap between IT and business using data analytics to data-driven deliver reports to executives.
What qualifications do I need to be a business analyst?
You require an Undergraduate degree in computer science, business information systems, computing and systems development, and business management.
How much does a a Business Analyst in India make?
The average salary for Business Analyst in India is ₹7,00,000 per year.
With batteries contributing to 40%+ cost in modern EVs, there is anxiety around their longevity and performance (charging time, safety, etc) that require more than just local safety protection. ION Energyis an Advanced Electronics & Software supplier for EVs & ESS. It is focused on building technology that will improve the life and performance of lithium-ion batteries that power electric vehicles and energy storage systems.
ION Energy is accelerating Earth’s transition to an all-electric planet. With a cutting-edge battery management system, advanced analytics software, and artificial intelligence-powered platform, ION is enabling electric vehicle and energy storage space providers the power of data to make faster and smarter decisions.
Read this article to know about ION Energy, funding, CEO, founders, turnover, products, business & revenue model, investors, awards, challenges, and growth.
July 2, 2021 – ION Energy raises a total of $3.6 million in pre-Series A funding round led by retail giants Amazon, followed by angel investors YourNest Venture Capital, Riso Capitol, Venture Catalysts, and others. The funding round was initiated by the eCommerce behemoth’s Climate Pledge Fund, which is set aside by Amazon to support promising sustainability initiatives of startups.
About ION Energy and How it Works
ION Energy has pioneered a disruptive battery intelligence platform – Edison Analytics, that is designed to improve performance and extend the life of Lithium-ion batteries. Edison leverages battery data, software analytics, and AI to remotely monitor, predict, and improve battery life. Battery pack manufacturers, OEMs, and electric mobility fleet operators around the world use ION’s platform to optimize their battery management systems (BMS) and build world-class batteries.
Edison Analytics Features
Both the Founders Akhil and Alex are ardent believers of the first principle thinking and aim to build for the futureand plan to shepherd the gradual and seemingly inevitable shift from fossil fuels to electric energy, more importantly in a developing yet booming economy like India. They emphasize the importance of educating and mobilizing the masses about the new alternatives of energy to change the prospect of EV as a niche concept to a mainstream.
ION Energy – Target Market Size
Battery storage may be the biggest disruption to the energy sector: Globally, the advanced energy storage market is forecast to grow from an annual installation size of 6GW in 2017 to over 40GW by 2022. In some markets, the improved performance and decreasing costs of batteries are already seeing them displace natural gas from the energy mix.
The company’s success in international markets have enabled them to sell 25,000 BMS that have been used with 100MWh of batteries last year. ION’s battery technology platform is leveraged by 60+ companies in 12 countries like India, France, Germany, Austria, Poland, North America, South Africa, UK, etc. to optimize their battery management systems (BMS) and build world-class batteries.
Despite Akhil’s graduation degree in Finance, he was interested in energy and software, since he was much younger. While he was managing the growth strategy at Haptik as its CPO in 2015, Akhil became intrigued by the launch of the Tesla Model S. The interest piqued further when his father was about to sell his Skoda Superb car and he had suggested converting it into an electric model.
While doing some research, ION energy Founder Akhil realized that replacing an internal combustion engine with an electric engine would cost him more than half of the car’s cost, i.e. a car which is in the range of INR 50 lakhs would require a battery amounting to INR. 1 Crore! Given the challenge of the exorbitant battery cost (the most expensive component in an EV), Akhil recognized that there was a pressing need to make the batteries affordable and accessible so that it lasts longer, performs better, and eventually, significantly reduces the cost of the vehicle.
Identifying the gap that no other company in India was catering to this space, ION energytook birth in 2016 in Mumbai. By the next year, ION Energy acquired Freeman SAS, an almost decade-old French company building Battery Management Systems, to boost its core competency. This led to Alex Collet transitioning from his role as a Founder of Freeman SAS to ION Energy’s Co-Founder and marked the international foray of ION Energy with an office in France.
ION Energy – Product/Services
ION Energy is an advanced battery management and intelligence platform. A BMS consists of a microcontroller and a bunch of sensors on the hardware so the technology involved is interfacing with this microcontroller through all these sensors and then interfacing this BMS with the battery pack. The core functions that a BMS performs include – data acquisition, protection, storage, and communication.
Battery Management System Hardware
In terms of the software used, there are various algorithms that run inside the microcontroller which is used to compute certain parameters of the battery such as the state of charge, state of health, range, etc.
The BMS that’s present in the battery pack has substantial information stored inside it and then there is the cloud that is powerful enough to compute, assess, and analyze. The startup is currently building a telematics unit that can transmit this information via the internet, but in its absence, it is using ION Lens, a telematics gateway unit.
ION Lens collects information from the BMS through Bluetooth over your phone and uses the phone’s internet connection to transmit information to the cloud in real-time. There is also a PC utility tool called CANView which runs on your laptop through a wired medium to the BMS called CAN. It connects, then your laptop sends info to the cloud in real-time, through the PC.
The intelligence layer on top of this is Edison Analytics. This is where the data is analyzed on the cloud. The insights are based on the data and the initial calculations that are being done by the BMS placed along with the battery pack locally, without the cloud.
Get Real Time Alerts with Edison analytics
Edison Analytics is designed to improve performance and extend the life of Lithium-ion batteries. Edison leverages battery data, software analytics and AI to remotely monitor, predict and improve battery life.
Advanced battery management and intelligence platform, ION is focused on building technologies that improve the life and performance of lithium-ion batteries used inside of electric vehicles and energy storage systems. ION also leverages advanced electronics and software that accelerates the effort of engineering teams.
In 2018, after acquiring an 8-year-old French Battery Management System (BMS) developer – Freemens SAS, ION came out of stealth mode and unveiled its first product UDYR, an easily swappable battery for electric scooters and started commercializing its flagship BMS platform. UDYR’s battery management would allow it to enhance performance and increase battery life by up to 200 percent.
Electric vehicles are expensive, primarily because of the lithium-ion batteries that power them. The cost of a battery amounts to 40% of the total vehicle cost. While the upside of using lithium-ion batteries is their high energy density, relatively low self-discharge, and low maintenance, on the other hand, they have a limited life. On average, the estimated life of a lithium-ion battery is up to 3 years or 500-700 charge cycles, after which, they need to be replaced.
This helped them pivot to improve performance and extend the life of lithium-ion batteries that are used inside EVs and ESS with its flagship BMS. ION’s unique advantage is its intelligent ecosystem – BMS + Edison Analytics, that blends advanced electronics, machine learning software, artificial intelligence, and data science with deep domain expertise in energy storage.
ION Energy o-founder Akhil Aryan explains, “The key differentiator – our battery intelligence platform Edison Analytics, uses real-time simulations and visualizations designed to extend battery life by up to 40% and reduce the overall ownership cost, thus boosting ROI.
ION Energy was founded by Akhil Aryan and Alexandre Collet in 2016.
ION Energy founders
Akhil Aryan – Akhil Aryan is the Co-Founder and CEO of ION Energy, one of the world’s most advanced battery management and intelligence platform. Akhil has been recognized as one of the Young Achievers of 2020 in the coveted ‘30 Under 30’ Forbes Asia (Industry, Manufacturing, and Energy), and Forbes India (Technology) list, and he has also been featured in Entrepreneur India’s ‘35 under 35’ list. Akhil’s objective is to identify missions and build an environment that helps unlock the full potential of his team.
One of the most unique things about Akhil is his versatility and ability to get on steep learning curves to understand markets and evaluate business opportunities. ION is a great example of how he converted his childhood fascination into a business, without an engineering degree. He graduated from the University of Mumbai with a degree in financial markets, but Akhil always says that his laptop is his gateway into the world’s largest repository of knowledge and degrees should not be held as assets that create entitlement.
In his last company – Haptik, one of the world’s largest conversational AI platforms – Akhil led the product team from the start, managed user acquisition and conversion, helping it skyrocket from 100k to 1.5 million users. In 2016, Haptik raised $12M and was on track to become one of India’s largest AI companies (acquired by Jio for $100M). Akhil was instrumental in building a complex Natural Language Processing engine to power the enterprise’s Machine Learning and Artificial Intelligence efforts from the ground up.
ION Energy Team
Alexandre Collet – Alexandre Collet is the Co-founder and CTO at ION Energy, a company that is dedicated to reducing carbon footprints and building sustainable cutting-edge technology for lithium-ion batteries with a focus on electric mobility. Alexandre is chiefly responsible for designing and streamlining the technological innovation and product development at ION. A highly proficient engineer, he completed his masters in Power Electronics and Embedded Systems from the University of Grenoble, France.
Alexandre had a plethora of professional experience before his current electric endeavor at ION energy. In 2011, he founded Freemens SAS, an industry leader in battery management systems, that was acquired by ION Energy in 2018. Freemens SAS was powered into existence on his groundbreaking inventions and scientific research in power electronics architecture, lithium-ion cell aging factors, and state identification at the University of Grenoble, France.
ION Energy Team
Inside the company, ION Energy’s CEO Akhil’s role goes beyond the usual responsibilities of product, technology development, and business expansion. As a big believer of first principle thinking, his focus is on turning the green warrior narrative into a business opportunity and exploring ways to reduce the planet’s dependence on fossil fuels.
ION Energy Co-founder Alexandre seeks to concentrate on the software side of things with an increased focus on developing and scaling Edison Analytics, the world’s first and finest AI-powered state of the art battery data analytics software for all Battery Management Systems. He wants to make ION a household name and the face of advanced battery management and operating systems to unleash an electrical revolution in the world.
While Akhil is known as a software entrepreneur, he have always been innately curious about the nature of electrons. It never ceases to fascinate him that adding or removing even a single electron changes the properties of the nucleus of the atom, and hence the overall object! Such altered atoms that have gained or lost electron(s) are called IONs. This is how IONs form the basis of energy itself. The overpowering nature of IONs led to the name of as ION Energy.
ION Energy Logo
“I strongly believe that building, maintaining and optimizing the Energy Ecosystem is the greatest opportunity of our generation. Not only from a financial unit economics point of view, but also environmental impact. As a founder I will ensure that ION Energy remains at the forefront of this movement”, says ION Energy Co-founder Akhil Aryan.
ION Energy – Business Model
ION’s full-stack approach blends advanced electronics, IoT, analytics, and AI with deep domain expertise in energy storage. ION’s platform leverages a two-way communication gateway that enables businesses to:
Identify factors that are contributing to abnormal degradation of the battery’s health and the magnitude of contribution
Take appropriate actions like configuration changes over the air, drive profile changes, or environment changes to continuously improve the life and performance of the battery.
Optimize costs and acquire better ROI through all stages of the battery life cycle.
This is deeply integrated with a license to Edison Analytics, its battery intelligence platform that is offered as a SaaSproduct. With this core differentiator, ION is overturning the unexceptional rigid, one-time configuration approach adopted by other electronics suppliers.
ION Energy – Revenue Model
The company earns its revenue by following three business models:
The first one is the BMS sale where a bunch of companies buy its battery management system.
The second is the BMS platform license which means companies can use the platform to accelerate their BMS development by two-three years and save million dollars expenses.
Thirdly, the subscription to the startup’s software analytics platform which the companies use for diagnostics and warranty validation.
Akhil Aryan – “Being a startup, we’ve always made it a point to be transparent with our customers. Our communication with our customers has built trust in our company and our platform. At ION, good news can always wait, but if anything goes wrong, we communicate at the earliest and work on correcting our mistakes. At ION, it’s our mission to do whatever we can to make our customers successful. That’s why our first 10 customers are still our strongest customers today and brought many more clients to our company”.
ION Energy – Startup Challenges
It’s so difficult to capture all the challenges one faces in the early days of a startup. It’s almost always at the intersection of Market, Product, Team & Traction. For the team of ION Energy, the challenges were mostly around timing their product with market maturity and ensuring they’re investing both in product and customers that can help them create short term revenues but also those that have the long term potential for market penetration.
“Initially when we began operations, one of the biggest challenges we faced was grooming technical talent in-house. There weren’t many engineers who had expertise in the EV sector and the number of engineers who had knowledge in AI and analytics was low as well”, recalls ION Energy co-founder Alexandre Collet.
When a new market starts shaping up, the talent pool is not mature and so it’s difficult to make significant progress on technology unless there is senior leadership in-house grooming talent. Thus, the company had to train them from the ground up and provide knowledge as well within the sector.
This helped in creating the core team that today also helps train any new engineer that is hired by the firm. Founders hope that in the future, there will be more experts in the EV sector in particular with colleges like Savitribai Phule Pune University (SPPU), College of Engineering – Pune and the Cummins College of Engineering for Women and institutes like IITs beginning courses specifically to EVs.
Explaining the concept to investors at a time when there was low awareness of the need and the technology, inadequate infrastructure, lack of push for electric vehicle adoption and localization of technology by regulatory authorities in the country are some other challenges faced by the company.
ION is India’s largest BMS company with 30%+ market share in the 2/3W space, 10 Crores in revenue and offices in India & France.
The company has customers like Exicom Tele-Systems Ltd., IBS, Tork Motors, Wamtechnik, Electro-Mechanique Industries (RGM), Swincar, TYVA Energie, and Yotta Solar.
ION Energy – Funding and Investors
The initial ION Energy funding came from Akhil (Co-Founder). There are also some seed investors that include Astarc Ventures, Advik hi-Tech and executives from Salesforce, Tesla, Haptik, Nippo Batteries, and Dentsu Aegis. The funds have helped ION Energy in product development and bring the technology closer to mass manufacturing.
The latest fund, as disclosed by ION Energy, is led by eCommerce behemoth, Amazon via the Climate Pledge Fund, worth $2 billion that the firm set aside to support sustainability initiatives of the startups around the world. Along with Amazon, the other companies that joined the round were YourNest Venture Capital, Riso Capitol, Venture Catalysts, and more, which helped ION Energy to raise around $3.6 million in its pre-Series A funding round.
ION Energy – Advisors and Mentors
ION Energy is a part of Shell’s E4 Programme and is mentored by Sushil Jiwarajka, Chairman of OMC Power and founder of Nippo Batteries.
ION Energy was founded in 2016, and within a year of its inception, ION Energy acquired an 8-year-old French Battery Management System (BMS) developer – Freemens SAS, in a first of its kind cross-border acquisition.
ION Energy – Recognition and Achievements
Akhil has been recognized as one of the Young Achievers of 2020 in the coveted ‘30 Under 30’ Forbes Asia (Industry, Manufacturing, and Energy), and Forbes India (Technology) list, and he has also been featured in Entrepreneur India’s ‘35 under 35’ list.
ION Energy – Future Plans
The next 5 years are going to be pivotal, not only for ION Energy but also for our planet and the human species. If the company manages to make the e-mobility transition holistically, it will go down in history as one of the largest positive recourse that humanity has made. The move away from fossil fuels will define the generations to come. ION Energy has a major role to play in this transition and they take this responsibility seriously.
Over the 5 year horizon, the company sees itself managing 10% of all Li-Ion batteries deployed in the country. To make this a reality, they will scale to 100 engineers by 2021 and leverage India’s strength in electronics and software to overcome the lack of lithium resources.
“We aim to Deliver to the Key Customers with 10x Reliability in – Product + Technology. In the next 18 months, we envision quadrupling the impact and delivering 10x by 2021 to 1GWh under management and $20M in revenue“, says Akhil while talking about future plans.
Marketing and CRM are delicate aspects of a business regardless of its scale. Advertising generates client interests and these may be in the form of phone calls. Phone calls done right are one of the most effective ways to turn clients into customers. How do you do this though? Ringostat is an intelligent call tracking and end-to-end analytics tracking platform with features to optimize CRM and marketing. Ringostat is more than just a telemarketing tool.
Ringostat includes features that cover three main aspects: analytics, communication, and sales. Ringostat helps businesses identify their best places for customers through call tracking. This data can give valuable insight on where to invest depending on the gains.
Ringostat is aimed at businesses that receive at least 50% or more of their client responses via phone. It has features curated to analyze and sort out these calls. Ringostat’s features are priced so you only pay for features you need. This popular pricing approach is often the best, especially when it comes to trying out a service. The primary features of Ringostat are:
1. Call Tracking
Having a direct conversation through the phone is a great way to build customer relationships. Ringostat provides the user with different phone numbers for various places of advertising. Once the calls start coming in, it displays all the analytics including the specific ad in a dedicated dashboard. This is great for businesses as they understand what advertisements are doing better by taking a glimpse of the analytics graph. Knowing the right places to invest always helps and this is no different.
Besides tracking calls, Ringostat does a good job in analysis. Statistics for most clicked ads, session data about calls, and periodic reports are available. It collects data from the very beginning of customer engagement. These reports help in optimizing the expenses and avoiding unnecessary advertisements. Information about specific keywords in a call can reveal the customer’s view of the product. Using Google Analytics they claim up to 97% accuracy. This feature is not entirely perfect but it works for the most part as long as the user is concerned.
Ringostat – Example of generated report
3. Virtual PBX
A Private Branch Exchange or PBX is an internal network within an organization to handle internal and external calls. Ringostat offers a virtual PBX which doesn’t need any local hardware. It is a cloud-based solution and a better alternative to traditional PBX. Calls made by users go through the PBX for tracking. Activities like call forwarding and interlinking are managed by the platform automatically. Users and call center employees get to have a conversation easier due to virtual PBX.
Besides these features, it includes cloud-based call recording, Ringostat Smart Phone for receiving calls in your browser, and a messenger. Furthermore, it provides a dedicated CRM dashboard and widgets for ease of access. There is also a callback feature and voicemail box for the authentic phone experience. These features work great when combined but also stand up for themselves if purchased individually.
Ringostat: Pricing
Each feature can be bought separately to suit the needs of an organization. These features can also be integrated with comparable third-party apps. A free trial period of 14 days is available if you just wish to try out the service. The features are priced as follows:
Call Tracking – $49/month
Virtual PBX – $33/month
Analytics – $33/month
Ringostat Smart Phone – $33/month
Callback – $33/month
The prices although subject to changes are mostly stable throughout the year. The services are priced to be affordable to both small businesses and large enterprises. Third-party integrations work well and the platform itself works with Google Analytics.
As stated on the company website, if your business does indeed receive 50% or more traffic in the form of phone calls, Ringostat can be a great platform. Even if it’s just the PBX their services are great compared to traditional PBX solutions. Priced affordably these services can step up your marketing game and make new customers. The UI can seem complicated at first glance but this is backed up by their highly-rated support team. Ringostat offer 24/7 technical support for all services. In a survey it was revealed that 86% of people want to ask questions in person before buying a product. In today’s automated digital world, perhaps investing in human interaction will make a change. Ringostat just makes the process easier with reports and analytical data.
If your business gets more sales just from clicks and website traffic then there is no need for a telephone platform. The use of a service depends on the business and if the criteria are met it’s something worth trying.
Ringostat: Conclusion
Having a dedicated case study page on their website, Ringostat claims to have boosted sales of businesses along the lines of real estate, startups, and food products. The platform has done well in the past with high ratings among advertisers, media industries, and telemarketing firms. If having a good CRM and investing in the right sources is something that you want to do, Ringostat can do more than just track calls for you. The platform can indeed bring in an influx of customers if used efficiently regardless of the service you chose to go with.
Turn visitors into loyal customers by enhancing their experience
One of the most important metrics of running a business is customer loyalty. Happy customers that continue to buy from you, help your business thrive even in the toughest of times. New customers tend to come by harder, they cost more to acquire and they don’t spend as much as loyal, repeat customers.
It goes without saying that the success of your business depends on customers who you keep coming back to as they help you grow and keep your profits high. While it’s obvious that customers that spend more money on your products are good for business, there are more subtle benefits to faithful customers.
Imagine your business as a bucket. You fill the bucket in with customers and the more you fill the bucket, the more successful your business is. But what if your bucket has a hole and you keep losing customers.
Even if you are new to the market and you have a lot of new customers pouring in, your profits will only last for so long. If you don’t manage to seal the bucket and stop losing your customers, your business might fail or lose out to the competition.
This is why customer service is essential for any business, and using the right tools is crucial for the process.
Taglayer enables you to convert visitors into loyal customers
Taglayer is a customer experience builder made for business marketers to build and sustain healthy relationships with customers. It enables you to show your customer the right content at the right time and in the right channel to turn visitors into loyal customers.
With this tool, you can find out the interests of every individual visitor, so that you can personalize their experience better. You understand your customer better by keep track of their activities across different channels.
Here is what it does:
1. Understand your customer’s behavior
Find out the part of a customer’s journey which makes them convert and act upon the data or churn.
Organize your workflow Taglayer highlights what requires immediate attention with relevant data to back up your action. Get a deeper understanding of customer psychology by showing you only the most relevant metrics.
Collaborate with team Find out the channels that acquire the most engaged prospects and convert more visitors in a collaborative effort. Build funnels, set goals, and measure your own progress, without any code. Create and share interactive dashboards with your team.
Measure results Pick an action and see how your visitors get there and what they do afterward. Compare patterns of returning users and new users to spot differences in experience so that you change what is needed. Understand how a visitor navigates your website so that you know how to guide their experience.
Do you want to know what the interests of your visitors are? Or where they come from? When they will convert or churn? With a detailed analytics report, you can measure everything that you need to know about your visitors.
Conversion / Churn predictions
Interests
Demographics
3. Visitor CRM
In Taglayer’s visitor dashboard you can see a product or content recommendations for each visitor. This will allow you to contact them in an easy, personalized manner.
4. Conversions
Measure every action. You can even create funnels to find out where and when the visitors convert.
You can do all this without any coding required.
5. Automate experience that convert
You can use the data gathered from Insights, Tracking, and other metrics to personalize visitor experience in the no-code visual editor. Everything from images, texts, elements, and popups can be personalized on your website.
You can automate the experiences that result in conversions without any extra effort. Not only will you make it easy for visitors to find out what they like quicker, but you will also save time by automating these strategies for the best outcome.
6. A/B testing
You can test your own experience by creating A/B tests in Taglayer’s editor and measure the results in its dashboard before implementing the changes.
Taglayer’s A/B testing dashboard
7. Retain you audience
With email personalization and targeting, you can walk the extra mile to convert your visitors into loyal customers. You can analyze your best campaigns and recommend them in the right channels to optimize their experience and make them want to revisit again.
How does your AI work? By detecting user behavior and serving content based on their preferences.
How do I publish cases? By selecting ‘publish all cases’ under the ‘Convert – cases’ tab. This button will publish every case once it is enrolled in a journey.
How do you connect to our CMS/website? By installing tracking code (cfr. Google Analytics). After the tracking code is installed, we can track the behavior of your visitors and make changes to your website.
Is it possible to connect with our CMS system? Connecting with every CMS is often not necessary. Although, depending on your needs, we will review the need for integration with the current CMS
Conclusion
Grow your business with Taglayer.
Many companies don’t have a lot of options to generate traffic and then convert them into customers. As website traffic is hard to come by and can be costly, investing in the personal experiences of your visitors will be crucial to your business model.
When they come to your website and find the right information or content at the right time, they are more likely to visit again in the future. By showing content that is relevant to their needs, more visitors are likely to convert. Your business will definitely grow after successful conversions and so will your budget to attract more traffic.
What’s more, you can integrate Taglayer with every website. Connect Taglayer to the tools you already use to make it your central, organized hub for building data-driven experiences.
Wondering why your site hasn’t been able to convert any visitors lately?
You don’t really know what the problem is with your website but you’re desperate to find out why people are bouncing off your site.
You cant poll every visitor that comes in, and you cannot spend more time tweaking their experience little by little, but what you can do is check out Plerdy.
Plerdy helps to track and analyze users’ behavior on your website and convert them into customers
A tool that shows you how your users behave on your website. You can analyze their behavior patterns to find out issues on your site and modify what’s required to enhance their experience.
Plerdy – What does it do?
A multifunctional SaaS tool that offers click tracking, session recording, heatmaps, and more to analyze user behavior and improve site design.
Heatmaps
A click heatmap shows how users behave on a particular page of your website. This report reflects data like click sequence, scroll depth, most clicked elements, and popular part of the page.
Click sequences appear on the live site so you track exactly what a user is up to by analyzing user clicks and actions based on dynamic elements. You can also segment data from different traffic sources and devices. This alone will help you understand what elements on your page are working, and the ones that are not.
Pros of using Plerdy heatmaps:
Heatmaps offer live evaluations of your users including click sequence and scroll maps
Data is transferred to your dashboard in real-time and is immediately available for analysis.
Clicks are collected with 99% accuracy
You get detailed statistics on sliders, pop-up clicks, and other dynamic elements of your webpage
Insignificant clicks (clicks on blind zones) are automatically filtered out.
Statistics can be grouped by certain metrics. For instance, you can choose device type so the click stats for mobile and PCs will be separated.
With all the data the heatmap offers, you can easily find flaws in your website design, reduce bounce rate to increase conversion, and improve the overall usability of your website.
Pop-up forms
Plerdy lets you add quick functionality or gather information through the use of pop-ups.
This particular tool lets you collect emails, do callbacks, create banners and subscribe buttons. It offers more than 25 such conditions and capabilities. You can use this tool to customize your pop-ups to fit your business and use them to segment different users into groups based on their responses.
The best thing about this tool is that you don’t have to worry is that it has no effect on your page loading speeds.
Pros of using Plerdy’s pop-up forms:
Add YouTube videos, images, and GIF animations to your page
Segment impressions based on traffic channels (Mobile or PC)
Display calendar shows smart pop-ups on specific days
Unlimited settings for a page
Pop-up location can be directly changed on the page
The position of a website in search engine results depends on a variety of SEO indicators. Plerdy helps you monitor current indicators and compare them with previous data to identify issues and optimize SEO.
It helps you identify areas of concern and makes sure you’re not losing visitors. By running daily analysis to give you detailed SEO reports, Plerdy lets you make instant corrections. You can then tap into a before/after mode that lets you record page changes and see new updates.
You can also enable the Google Search API via Plerdy to analyze keywords and spot opportunities for more content.
You can always segment your data based on the device type so you optimize your users’ visits.
Record user sessions
Another great way to get a closer look of how users navigate your website.
Plerdy lets you analyze a specific type of traffic by recording their data. You can segment this data to easily manageable sizes based on the type of device they use.
You also have the option to view individual videos or different sessions of a specific user. If you made some recent changes to your website, you can use this tool to know whether the recent changes were effective or not.
Conversion funnels
Plerdy also lets you optimize your conversion funnel and keep track of the users who have gone through it. You can easily view the number of visitors currently in the funnel based on traffic and device type.
It collects sales and purchase data to track your most profitable traffic or device sources.
You can also see the elements your users interact with before and after they make a purchase to gain insight and boost your design to maximize sales.
How much does Plerdy cost?
Plerdy’s pricing plans
Click below to get Plerdy’s life time access at the lowest price (LTD)
Plerdy – FAQ’s
What are the main differences between the service plans of Plerdy?
The service plans differ in the quantity of traffic per 1 day; pages you can analyze; videos that will be available for viewing; active popup forms and possible collected leads; pages available for SEO-audit and semantic analysis; subdomains available for analysis; storage time of the collected data.
What happens if I use Plerdy’s daily limits on the amount of traffic?
If the daily limits on the number of page views by users have been exceeded, data collection by the service automatically stops, according to the service conditions. Thus, you can analyze the collected data within the limit. In order for the service to continue collecting more data, we recommend that you increase your service plan.
What should I do if I chose the wrong service plan of Plerdy?
Write a ticket about this in your account and we will help you resolve this issue quickly. If the service plan needs to be downgraded, the difference will not be refunded to the owner. If you need to upgrade the service plan, provided that the paid period has not yet started, or no more than 2 days have passed since the start date, You will be credited with fewer days of validity of the selected service plan.
What payment methods are available in Plerdy?
The Plerdy platform has the following payment methods available: PayPal and such Credit/Debit cards as: Mastercard Visa Maestro American Express Discover Diners Club JCB UnionPay. If for certain reasons you can’t use any payment method, write to us in the ticket in your account.
What is Plerdy’s refund policy?
To do this, you need to write in the ticket in the admin part – and we will make a full refund for the corresponding payment for the unused period.
Conclusion
It takes less than a minute to connect Plerdy to your website. Just choose a subscription plan that aligns with your budget and business and you are ready to go.
You can also test how the tool works on a free subscription. Plerdy also offers a 2 – week free trial for advanced packages.
You no longer have to wonder why your website is so far from Top search results. You can try out plenty of other free applications but that might be very time-consuming and will hamper your productivity.
So why not choose a platform that gives you detailed information like traffic type, session recording, and heatmaps so you can improve your conversion rate?
Optimize your website and boost your conversions by using Plerdy.
Analytics tools for SaaS business are important because if you can’t measure it, you can’t improve it. The truth is, SaaS businesses handle complex data and most analytics tools for SaaS are not easy to use. You need efficient analytics tools for SaaS that will break down this data into understandable metrics. Analyzing this data manually will lead to errors, inaccurate ROIs and a total waste of time. It is vital to keep track of the analytics on a daily basis when running a SaaS. The analytics necessary to ensure the success of a SaaS are not easy to compute and are almost impossible without the help of a calculating tool that can give you the numbers in just a matter of seconds.
Many of these SaaS analytics tools will integrate easily with the programs that you are already using to take payments. Thanks to the ever-evolving internet, existing on the web for a brand can be quite volatile, and immediate access analytics will ensure those smart decisions while optimizing for conversion. When it comes to SaaS analytics tools, you have hundreds of options to choose from. There’s a tool for everything: tracking marketing spending, measuring app engagement, heatmaps and more. Unless your full-time job is to research the best tools for your business, this can be a daunting task.
The goal here isn’t to choose the perfect tool (which doesn’t exist) but to choose something that is good enough and starts giving you actionable insights.
What are the best SaaS metrics to track?
Monthly Recurring Revenue. In a SaaS business, all of the investment is up front. Before customers can purchase the product, the product gets built, and the majority of the budget is spent on customer acquisition. The monthly recurring revenue is the amount of revenue added (or lost) that is expected to be received each month.
Churn. The value of lost customers each month. When your churn is in the double digits, there is something totally wrong with your product. Stop worrying about your growth and get back to the product and fix the problem. Reach customers directly, see what their problems are, and work to build a product that can be truly loved.
Cost Per Acquisition. To figure this out, you will need to add up all of your marketing and sales expenses for the month. Divide this by the total number of customers acquired in that period. CPA is the average amount spent for each acquisition. It does lack detail, but it’s a quick way to get a snapshot of the business.
Average Revenue Per Customer. The average revenue received from each customer. Once the churn is regulated, the key to increasing revenue is up-sells and cross-sells. Up-sells move the consumer to a more expensive version of the product, while a cross-sell will be an extra feature sold with the product, like a product that complements yours.
Lifetime Value.To get the lifetime value, first, combine the average revenue per customer with the churn rate—this is a prediction of the revenue received in total. Then there are a handful of ways to proceed, but the simple version takes your average subscription length multiplied by the average monthly revenue per customer.
You will be able to see the context of your growth and types of revenue will impact your growth over time. To track your growth, you have the tools needed to set goals and track progress at a glance. Daily growth can be checked through an email or on the web application. With ProfitWell, you can track revenue retention, delinquent churn, and MRR churn while the cohort reports will aid in visualization of keeping your clients and revenue.
Learn how your annual subscriptions, fees, and refunds are affecting your overall cash flow. You will see monthly and annual breakdowns of subscriptions in a simple snapshot. Get a good idea of customer activity when you receive a list containing customers. This list will sort the customers by their most recent billing receipt so that the outreach you give will be timely and relevant—things like marketing campaigns and feedback requests. With this web application, you will also gain access to some of the most knowledgeable SaaS experts around.
Baremetrics
Baremetrics
Looking for an easy-to-use analytics tool for Saas? Baremetrics it is. It is a specially designed analytics tool for SaaS businesses. Baremetrics provides subscription metrics such as Monthly recurring revenue (MRR) and Churns rate. The software is a one-click, zero-setup analytics tool for SaaS and one-stop shopping for your Saas analytics needs.
It has integrations with 2 payment gateways and 2 recurring billing software and ability to view 20 subscription metrics in one dashboard. It also provides forecast data on cash flow, monthly recurring revenue, and customers. It helps in sending daily, weekly and monthly email reports and notifications and offers credit card dunning to prevent failed payments.
Baremetrics pricing is based on your monthly recurring revenue (MRR). For instance, if you have $200,000 as your monthly recurring revenue, you will pay $250/month.
Google Analytics for Web Attribution
Google Analytics is a great option for companies who are just starting to measure the attribution of their campaigns. GA is relatively easy to set up and will let you even start exploring multi-touch attribution modelling. GA is a great fit for those companies who drive mostly web traffic and have under 1M monthly visits.
Google Analytics
Google Analytics 360 is the enterprise version of Google Analytics. You get access to more advanced reports including a more powerful funnel and attribution report. If you’re spending significant money through Google Ads and Youtube, GA 360 will integrate nicely with these sources and give you better insights into your campaigns. Like GA, this is suited for companies who are driving primarily web traffic and can easily justify the annual expense.
When you sign up, you will connect your Braintree account to begin monitoring all of your most important metrics immediately. You will have the tools needed to gain real-time insights into the success of your SaaS, and learn about how the business is doing currently and how the success of the business evolved over time. While tracking this progress, you will be able to compare various time periods so that you can see how the strategies that you have implemented are affecting the success.
MainMetrics
One great thing about using MainMetrics is that there is no need to have any knowledge of coding—the accounts connect in one click, and you will not have to transfer any data manually. There are a few plans offered at different price points that all depend on the needs of the user, so when the needs of the user change you will be able to switch the plan that you are using when needed. Use the program risk-free for 30 days, and if you are not satisfied, MainMetrics will give you a refund within those 30 days.
Mixpanel
Mixpanel is another suitable analytics tool for SaaS you can use for your business. It interprets user behavior to produce understandable information and make informed decisions. It helps SaaS business to understand users’ behavior by tracking engagement and interaction in real time. With Mixpanel, you can dig deeper into the analytics to get your questions answered.
Mixpanel
Some of the pros of mixpanel are- it improves conversion rate by knowing when customers drop off, guide users by visualizing how they explore your product and website, send targeted messages to users who are likely to convert, notifies you when there is an unexpected change in metrics and shows you what leads to a particular goal such as purchase, upsell, and retention.
Mixpanel analytic tool for SaaS has three plans. The free plan (5m data points per month), the basic plan (10m data points per year) costs $999 per year and the enterprise – custom price.
Using Insight, you will be able to track what is going on with your data at all times, share the status and progress with your team, and make confident decisions driven by the accurate data provided. You will easily keep track of all of the most important metrics while having a clear picture of all of the deadlines that you have in place. Additionally, you will be able to see how much your team is getting done in a given amount of time, enabling you to work on increasing productivity.
Insight
As a whole, you will be able to identify whether or not your process is efficient—you will be able to pinpoint where there are any blocks in your development process. Stakeholders will be able to see live reports in just a matter of seconds, so those invested in how the brand is performing will be able to see the most accurate snapshot of the numbers. Similarly, clients will be able to view custom reports from your brand, allowing you to show them that you are a professional.
FullStory
FullStory is another all-in-one tool that will allow you to easily capture heatmaps and visitor recordings. You can’t run surveys through this tool but it will collect quite a bit of information about user interactions.
FullStory
Putler
Putler is a revolutionary analytics tool for SaaS. It is created for businesses in the SaaS, E-commerce, and professional services niches. It provides insights on relevant SaaS metrics such as customer metrics, visits, and product metrics. Some of these metrics are Monthly recurring revenue (MRR), Average Revenue per User (ARPU), popular products and best customers.
Putler
It details reports on products, customers, sales, and visitors, and improves customer profiles to help you know your customers in-depth. With Putler, you can easily export your mailing list and receive weekly email reports, organize stores, visitor analytics and payment gateways to create a single source of information.
Putler have three basic plans – the scale (10,000 paid orders / month) – $249/month, Growth plan – (3,000 paid orders / month) – $76/month and the starter plan – $29/month.
Tracking SaaS analytics doesn’t have to be a pain. Even if you have no idea where you should start, select a program from the list above and get connected. Your metrics will be displayed on demand and give you the insight to help your brand’s success, right up to that very minute. Why is this so important? Thanks to globalization, it takes just a few moments for a brand to go viral and become the center of attention for either good or bad reason. Because of dynamics like this, it is vital for brands to be able to see exactly where they stand regarding their sales and profits, or losses in real time. So, choose a tool and see how it works for you. Also, if you know some other tool, please let us know in the comments section.
With all the buzz about the modern technology with AI and VR that seem to be taking the world by surprise one after another, it has become imperative for companies to keep up with these trends and make the most of it. To sufficiently provide a solution to this, Akash Singh, Sharath Keshava Narayana, and Swapnil Jain launched Observe. AI in 2017.
Observe.AI is an AI-powered agent enablement platform for voice customer service. Leveraging the latest speech and natural language processing technologies, Observe.AI enables organizations to quickly analyze 100% of calls. With Observe.AI, support teams improve call quality, monitor compliance, and coach agents into top performers. Observe.AI’s main aim is to transform the $300B voice customer service industry by turning every agent into your best brand representative through AI-based insights and coaching. In a digital world, agents provide a rare opportunity to humanize brands and improve the customer experience, Observe.AI wants to accomplish this through this venture.
Observe.AI is a Voice AI platform that transcribes and analyzes 100% of voice customer service calls by using the latest Speech Recognition, Natural Language Processing, and deep learning technologies. This solves several problems for Contact Centers:
Fixing a broken Quality Assurance system: On average, only .003% of calls are reviewed for quality and compliance purposes. With Observe.AI, 100% of calls are analyzed. Additionally, with Voice AI call scoring is objective and data-driven (rather than randomly selecting calls to review, which is how the process works today).
Compliance & Security: The platform automatically identifies violations in compliance. Additionally, features like automatic PII redaction protect sensitive user data.
Targeted agent enablement and coaching: Voice AI enables supervisors to provide targeted, data-driven feedback to agents. On average, our customers provide 10X more feedback to agents per MO and have reduced onboarding time by more than 20%.
Operational improvements: With Voice, AI companies improve key contact center metrics, such as improving CSAT (5%); lowering Average Hold Time; lowering Dead Air; and improving the Quality Analyst to Agent ratio
Understanding the VoC to improve Customer Experience: Sentiment analysis via Voice AI helps companies understand how customers feel about the support experience and its products/services with objective proof.
Legacy speech analytics and talent management systems are simply not meeting the needs of the world’s top brands. Today’s Voice Customer Service agents have a unique ability to emotionally connect with customers and are often a brand’s only frontline representatives. Observe.AI strives to turn every agent into the best possible brand representative through AI-based insights and coaching. The prime USP’s of Observe.AI include:
Built for Contact Centers: We offer the highest transcription accuracy in the Contact Center Space (80%, which is higher than Google and Amazon for Contact Centers). We’ve built our entire Platform around the Contact Center use case.
Rapid integration: We are the quickest solution to go live in the Speech Analytics Contact Center industry. Our customers go live in just two weeks and we offer one-click integration with Talkdesk in an industry where it can take 3MO+ just to get up and running.
Proprietary SpeechNLP: Our engineering and Machine Learning teams have rolled out some truly ground-breaking features for Sentiment Detection, Silence Detection, and automated Redaction on calls.
Observe.AI – Target Market Size
Industry: Voice Customer Service
Target Market Size: $300B
Advancements in Natural Language Processing, Speech Recognition, and deep learning will only continue to dramatically improve. This will increase transcription accuracy while opening up new opportunities to automate tedious processes, such as compliance tracking and quality evaluations. It will also open up new opportunities to augment agents with conversational insights on live calls in 2020.
With these advancements, support teams will be able to use Voice AI more efficiently and intuitively than ever immediately putting the data to practical use. With more voice data, support teams will be able to better understand performance trends and make predictions. New integrations and alliances will also help teams leverage learnings from Voice AI across other channels, including email and chat.
Swapnil Jain, Co-founder & CEO: Swapnil is an IIT Delhi graduate and comes with a strong technology background. Before Observe.AI, he led user growth at Twitter and opened Twitter’s India office. As CEO at Observe.AI, he focuses on product innovation.
Sharath Keshavanarayana, Co-founder & CRO: Sharath is a second-time entrepreneur with over 14 years of experience in building and managing global sales teams at Unbxd, AWS, and Akamai. As the CRO at Observe.AI, he focuses on go-to-market functions, such as sales, marketing, and Customer Success.
Akash Singh, Co-founder & CTO: Akash is an IIT Delhi graduate and has both high-tech and startup experience. He works from Bengaluru and manages the engineering team.
How was Observe.AI Started?
In 2017, the co-founders Swapnil and Akash had a hunch that advancements in Speech, Natural Language Processing, and AI were opening up new opportunities across every industry and vertical. When they took a trip to the Philippines, these two entrepreneurs happened to realized that they could use these technologies to transform the way work is done by the world’s 100M contact center agents.
In 2017, they brought in co-founder Sharath who has many years of experience working in Contact Center software. During an early trip to Manila, they were shocked to see how inefficient agents were working because of outdated processes and technologies. That’s because Contact Centers typically quality check just 1-2% of their total calls. That means agents, who take an average of 1000 calls per month, only receive feedback on 2-4 of those calls each month that are typically randomly selected.
In the Philippines, the co-founders saw that many teams were using multiple systems and spreadsheets just to quality check a single call. At a time when 1 out of every 2 customers goes unsatisfied with their experience, they knew there was a massive opportunity to make life better for both Contact Center employees and their customers. And hence they validated the idea for Observe.AI when the co-founders landed their first 100 clients and drove multi-million revenue in 9MO
Observe.AI – Name, Tagline, and Logo
Observe.AI’s Logo
The tagline of Observe.AI is “Turn every agent into your best brand representative with Voice AI.” That’s because the ventures believe that agents are the voice of the brand, and they interact with customers and prospects more often than anyone else at an organization.
Observe.AI is a product-centric company, and it has built a world-class AI Platform. The numbers don’t lie and this AI-powered agent happens to have an 80% transcription accuracy (vs. industry-average 75%), 80% silence detection (vs 72%), and 87% sentiment analysis (vs. 78%).
“We also take onboarding and customer success very seriously. We get our customers to live quicker than anyone else in our industry (two weeks versus the typical 3MO) and offer dedicated onboarding, Customer Service, and ongoing training.” Said one of the co-founder – Swapnil.
Finally, Observe.AI has the unique advantage of having built several alliances early-on with companies like Talkdesk, Microsoft, and leading BPOs (ERCBPO and ItelBPO).
Observe.AI – Funding and Investors
Over the years, Observe.AI has raised a huge amount of funding. In August 2017, it raised $ 900K in the pre-seed round from Emergent Ventures. Again in January 2018, it raised an amount in the same round worth $120K from Y Combinator. Nexus Venture partners invested $7.1 Million in the seed round in May 2018. Recently in December 2019, it raised Series A funding worth $26.2 Million from Scale Venture Partners.
Work culture: Observe.AI has built one of the most diverse teams in the Bay Area and have a global culture that spans San Francisco, Bangalore, and Dallas, Texas. Two of the company values are trust and transparency. Critical information about the business and learning is shared at every level, and the top-level management trusts every employee to make the best decisions in their role/own their responsibilities.
Hiring: Observe.AI is hiring for roles across every department in our Bengaluru, San Francisco, and future Dallas office.
Funding: With the recent $26 Million Series A round, the total funding stands at $34.3M.
Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.
You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.
Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.
Best way to use Twitter for Business
Create a Brand-Centric profile
As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.
Reply the queries
You need tobe attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.
Grab Customers
Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.
Twitter Analytics
Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.
Retweet
Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.
Customer Service
You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explainingit. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.
Watching the Competitors
You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.
Trending Posts
Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.
Keyword Research
With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.
Pin Tweet
You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.
Influencer Marketing
Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.
Regular update
Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.
Hashtags
Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.
Run Ads on Twitter
As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people. Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.
Benefits of using twitter for marketing and brand promotion
You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.
Drive more traffic to your website Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.
If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley
Build your business network Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.
Generate leads easily It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
Building reputation of your brand Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
Improve your SEO and grow organically Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.
Conclusion
Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.
In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.
Hence, using Twitter for business can be proved very crucial tactic.
So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.
Pratyusha Srivastava
