Tag: analytics tools

SuperMetrics- To Help You Make Data-informed Decisions & Grow Your Business
SuperMetrics is a helpmate for marketing, which is the core of any business. Get complete marketing data of any business through one platform. This is the idea behind SuperMetrics. Data extracted from the analytic tool sources are automatically transferred to storage and reporting destinations such as Google Sheets, Google Data Studio, Excel, etc. SuperMetrics offers Personalized data reporting, thus providing unique ideas to each client about growing their business online.

What is Supermetrics?
Supermetrics Features
Supermetrics Products
Supermetrics Reviews
Supermetrics Pros
Supermetrics Cons
Supermetrics Pricing
FAQs

About Supermetrics

What is Supermetrics?

Tool Name Supermetrics

Best For Extracting data from analytic tool to excel

Founder Mikael thuneberg

Global Alexa Rating 67204

Google released Google Analytics API in 2009. After the release, a contest was posted, to connect this API with Excel and the first one to do that will get a Google t-shirt. The founder of SuperMetrics, Mikael, a typical web analyst at that time, wanted to own that t-shirt anyhow and he started exploring various ways to connect Google Analytics API to Excel. At last, he succeeded in his mission and won the t-shirt.

Transferring data to Excel was a tough job back then, which was more time and energy-consuming for web analysts and Google Analytics users as each time they had to copy-paste the data. The invention of SuperMetrics was a boon to marketing professionals.

Founded in 2013, SuperMetrics has now outgrown 500,000+ users and 3 offices, in Finland, the USA, and Lithuania. With a 4.4 rating in the G Suite marketplace, SuperMetrics had been ranked first among add- ons for marketing data in Google Sheets and Google Data Studio.

SuperMetrics is now an inevitable tool in the career of marketers and data analysts. With more than 16000 clients in over 120 countries, and reporting 10% of total online ads around the world, SuperMetrics is growing eventually.

Top Analytics Tools for SaaS | SaaS Analytics Tool

Top Analytics tools for SaaS business are important because if you can’t measure it, you can’t improve it. You need efficient analytics tools that will break down data into understandable metrics.

StartupTalkyRishabh Rathi

Supermetrics Features

How Supermetrics work?

SuperMetrics offers some great features such as:
- Automation
After building your first report, setting a refresh option for your report with hourly, daily, weekly, or monthly options, Supermetrics does the data transfer automatically. Without wasting your time and energy.
- Ease of use
SuperMetrics is an easy platform, which does not demand much technical knowledge. Choose the data source, metrics, dimensions, and destination after connecting to the desired tool.
- Customized Options
Selecting metrics and dimensions of your choice give exactly the data you need in your sheets. If any changes occurred in the API, it is reflected in the connector.
- Secure data transfer
SuperMetrics assures data security as the data is not stored anywhere and data transfer is completed in a secured format. Data is encrypted from the source and decrypted after reaching the destination.
- Data Connectors
A wide range of data connectors is available at SuperMetrics from Youtube, Twitter Ads, Adobe Analytics, etc.

Supermetrics Products

SuperMetrics Tools
- Supermetrics for Data Studio
  Data Studio is the best option while dealing with extempore analysis and dealing with imported and processed data. Data visualization and customized dashboards are the best part of Data Studio rather than a heavy sheet of data that confuses clients without deep technical knowledge. Giving the suggestions needed in campaign improvement and optimization also comes under this.
- Supermetrics for Google Sheets Install the SuperMetrics add-on and connect all your marketing accounts. This allows you to pull all your data scattered across various platforms into Google Sheets. This saves your time and energy as you don’t have to visit each platform and find data and export to CSV and then to Google Sheets.
- Supermetrics for Excel
  Exporting data to Excel is a simple and quick task for SuperMetrics. This is a sidebar, which helps in moving data without leaving the spreadsheet. After choosing the metrics and dimensions, data can be easily pulled from different platforms to Excel.
- Supermetrics Uploader
  Tracking goal conversion and analyzing campaigns and advertising metrics in Google Analytics, without signing into the analytics platform.
  Scheduling automatic uploads from different social media platforms such as Facebook Ads, Linkedin Ads, Twitter Ads, etc.
- Supermetrics API
  It’s an easy task to connect to the available data sources. According to your need, select the output format and metrics and dimensions of the data to be extracted. Now, after the processing, data will be loaded to the database or data warehouse.
- Supermetrics for Big Query With a pack of smart features, the connector automatically adds the metrics such as CTR. Connecting to the data source, authenticating the account and configuring data transfer, and analyzing the data is what the analysts have to do, after building a dashboard with the native connector of SuperMetrics.
Connect SuperMetrics and select the destination from the options as your needs and sit back and relax. You will find your data transferred to the selected destination.

Some of the other Supermetrics products are:
- Supermetrics for SnowFlake
- Supermetrics for Azure Synapse
- Supermetrics for Amazon S3
- Supermetrics for Azure Storage
- Supermetrics for Google Cloud Storage
Supermetrics Reviews

Overall

4.1

Ease of Use

3.9

Customer Service

3.4

Top 5 Most Effective Marketing Channels for SaaS in 2021

If you are looking to market your SaaS products in 2021, here are 5 most effective Marketing Channels for SaaS to get high quality leads.

StartupTalkyManav Makhija

Supermetrics Pros
- SuperMetrics is a user-friendly tool, which allows users to understand what to do and how to do it, including its whole working, clearly and easily.
- Connecting between the source API and the destination Studio/Excel is super easy.
- Follow up on social media metrics and generating social media reports is a hassle-free task.
- It makes it easy for the web or marketing analysts to find highly engaged users, who could turn out to be potential customers if collaboration is done correctly.
- The quality of data retrieved and reports generated from different sources is highly appreciable.
- Fast and seamless data reporting.
- Time and energy-saving tool for integration of online marketing data.
- Anybody without much knowledge of the technical side can easily access the analytics as just a sheet of data.
- Getting real-time data into sheets. What else would a digital marketer be keen for?
- Automated and refreshing reports give updated data without any manual interaction, offering accurate and on-time report delivery to the client.
Supermetrics Cons
- Over Pricing
- Some features are hard to understand
Supermetrics Pricing

Pricing depends upon the service you are looking for.

SuperMetrics is a super tool for web and marketing analysts to work and act accordingly. The features and connectors are still improving and adding based on customer’s needs. The existing marketing analysts are the strength of SuperMetrics, which inspires it to outgrow.

FAQs

What is Supermetrics?

Supermetrics is a tool to extract data from analytics tool sources and transfer it to storage and reporting destinations such as Google Sheets, Google Data Studio, Excel, etc.

Who can use Supermetrics?

Marketers and data analysts are the potential users of Supermetrics.

Is there any free trial available in Supermetrics?

Yes, free trial of Supermetrics is available for limited uses.
September 28, 2021
List of Top 14 Tools for Pinterest Creators
Pinterest has always known to be a platform where creators and their work shine, the creators and businesses are the main part of the Pinterest community. Over the past few years many creators have been using Pinterest to showcase their work or business in a way that inspires people.

Especially in the times of the Covid 19 pandemic people and small businesses are using Pinterest for inspirational ideas to be occupied with the new normal way of life. The creators on Pinterest are known to be expressive, inventive and unique and different from the influencers on other social media platforms, like Instagram.

This is why Pinterest has recently come up with many tools and resources, which will help Pinterest Creators grow, get recognized and reach their audience. The platform also has a Pinterest academy that gives free online courses for creators with business pages so they master technical and back-end parts of their creative highlights. Pinterest academy helps the creator to tackle their campaign objectives, build and launch a campaign and reach their target audience.

Addition of Creative partners
Story Pins
Analytics and measurement tools
Pin Builder
Buffer
Tailwind
Viraltag
PinGroupie
Loop88
Rich pins validator
Pinvolve and Pinalerts
IFTTT
Pinterest Widgets
Pinstamatic
Frequently Asked Questions

A Brief about Pinterest

Pinterest is a popular American social media platform that is designed to enable saving and discovering of information and ideas. The users save content or pins which can be in the form of images, animated GIFs and videos, and make pinboards (categories) out of them.

This app was created by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010 and has its headquarters based in San Francisco, California. As of 2020, Pinterest is known to have over 400 million monthly active users. The same year, the company introduced story pins and creator profiles, to make it easier for its highest profile users to show off their projects and grow their following.

Currently, Pinterest is taking more steps to support their creators by launching a creator’s fund that will pay a small group of influencers to create content for the platform. The funds are said to provide over $500,000 in cash, to eight creators and then adding more creators to the program throughout 2021.

It also introduced a new set of policies for its creators called the Creator’s guide that require them to fact check and create an inclusive environment. Most tools mentioned below will help the creators save time, get better results (according to more pins, repins and traffic) and be consistent.

List of the tools made for Pinterest Creators are:

Addition of Creative partners

The Pinterest partners program offers creative specialty partners such as Adobe Spark, Snappa, PicMonkey, Over and Canva. The services and tools from these platforms can be used by creators and small or medium businesses to create, design and publish pins on their business accounts. These platforms are experts in content development and help users in designing creative images which will be posted as pins.

Story Pins

Pinterest Story pins

Story pins allows its users to create their own pins, format their videos, voiceovers and image and text overlays. Story Pins turn ideas into creative stories, are posted directly and presented to users looking for inspiration. Similar to Pins, this new story format can be saved in boards and remains visible along the way, unlike Instagram’s stories that have a time limit.

Analytics and measurement tools

Pinterest Analytics Tool

Pinterest is launching new analytics tools in the engagement tab, in order to help the creators of business accounts to track the progress and performance of their pins over time. The users of business accounts can find statistics on their individual pins or even open the redesigned analytics dashboard which allows the users to check further details of content performance.

The engagement tab also allows its customers to interact with users and respond to their comments. Tools on the engagement board like impressions and Escrow are used frequently by the creators. With the help of these tools the creator can know which pin or category engages their audience the most.

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Pin Builder

Pin Builder

Pin builder gives the users of business accounts multiple easier and faster options to crop images, add their logo and add text overlays to the pins. The pin builder helps the user to add more context to your pins in a personalized manner so that the pins are recognizable and attract more people to their profile to find more. Many new fonts have recently been added by Pinterest so the creators can further customize their pins.

Buffer

Buffer is one of the most unique tools that Pinterest offers, it allows the users to find images from any website and then add it immediately to your Pinterest schedule. They are some things that a buffer does really well like creating a posting schedule and easily adding images to your queue.

Buffer allows its users to post their pins on multiple networks such as Twitter, Facebook, or even LinkedIn accounts at the same time. The Buffer tool however, comes at the price of $10 per month for unlimited pinning and is available for free for seven days.

The main benefit of buffer tool is that it saves time, the user must simply head over to their schedule tab, schedule the days or the specific time they want post. Then add the content to the queue and let Buffer do all the hard work for you.

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Tailwind

Tailwind Website

Tailwind is a complete Pinterest management tool that helps creator with some analytics options and schedule similar to Buffer. Besides scheduling and checking stats, it allows creators to analyse their competitors, check for what’s trending, top repins and even find the most influential followers.

Tailwind is also not free and costs $10 per month with a free trial. The tool is specifically designed for Pinterest and is a necessary tool for marketing your business on Pinterest. To use this tool the user must create a tailwind account and then connect it to their Pinterest account.

It performs similar to buffer when it comes to scheduling but has additional features like “pin inspector”, where the creator can check how the individual pin performed. Another feature of tailwind is that the user can see which board has a high engagement and which board should be focused more upon. This tool will replace 2 or 3 smaller tools.

Viraltag

Viraltag is another popular option for scheduling the pins for the creators of Pinterest. Through Viraltag, the user of the business account can browse from a pre-selected set of images or even upload their own image and schedule them according to their preferred date or time.

This tool can be used for other social media app like Twitter and Facebook, etc. and costs $29 per month. Similar to other scheduling tools the user must first create an account, then adding the Viraltag bookmarklet to your browser.

From there, whenever you open page with images, you can click the bookmarklet and select the images and schedule them to your liking. This tool is said to be best for users that typically post images that are created by other.

Top Social Media Management Tools for your Business

Social media is a significant part of everyone’s life. For influencers andsocial media content creators, it is a very crucial part of their stardom andone can consider it as the office of such influencers. Now, social media has itsown set of rules and regulations and one has to manage the accou…

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PinGroupie

PinGroupie Tool

PinGroupie is a allows creators to find and join particular group board on Pinterest, and later contribute to those boards. Pin groupie is free, and offers other options like sorting boards by popularity so you can see the boards with the biggest following, pins or likes.

Some boards are known to have over thousands of members and PinGroupie allows all the members to contribute towards the same board. The members can post more than hundred of pins after you get accepted to join the group.

Through PinGroupie the users can search the database for groups that fit their particular niche. While searching for the groups, this tool gives you the option to filter them by category, title or even description.

Loop88

Loop88 is especially for Pinterest creators that have big following and engaged audience. With the help of Loop88 influencers on Pinterest can reach out to advertisers and brands who want to spread their message on Pinterest.

The main reason to use this tool is to increase exposure, repins and get more followers. Loop88 was created to connect popular pinners to marketers or advertisers. By doing this the Pinterest creators can generate some revenue depending on how popular the creator is.

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Rich pins validator

Rich Pins are not like normal pins as they have the greatest number of shares, repins, and likes. Rich pins are usually images that have usefully information for the users. Topics such as places, articles, products, recipes and movies have more possibilities of become a rich pin.

In order to get rich pins to show up when you pin content from your site, the user must open graph the user has to Open Graph Schema Markup on their articles. Once the user does that, Pinterest will pull information from those meta tags to use.

Pinvolve

Pinvolve helps in saving time especially for the creators who share a lot to Pinterest and Facebook. Pinvolve is an easier way to convert Facebook posts into pins and vice versa by placing their Pinterest pins on their Facebook page.

The pro version which is $9 per month does this automatically, while the free version requires a bit of manual work. PinAlerts on the other hand, will send the creator an email notification wherever someone pins content from the user’s website or the website of a competitor.

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IFTTT

IFTTT stands for If this, then that, this tool helps in automation in the area of marketing. The tool is free and can be used for most social media sites. The advantage of using this tool is that the user gets to set up his own command or action on how they want their content to be posted.

After connecting two social media sites like Instagram and Pinterest, the tool will automatically post any picture you post on Instagram onto a Pinterest board depending on the action.

Pinterest Widgets

Pinterest widgets has a wide range free tools that are the most important for a Pinterest creator/influencer. This tool will create attractive widgets for your website, the creator can choose from a variety of different widgets already present in the tool.

Then click one of the boxes to select a widget, after that the tool will generate a code that a user can copy paste onto their website. With the help of this tool the user can add their Pinterest profile as a whole or as a single pin on their website or blog. The five widgets that Pinterest offers are pin it button, follow button, pin widget, profile widget and board widget.

Pinstamatic

Pinsmatic will help you create a good-looking pin out of anything it can add text, songs from Spotify, a twitter profile, map location and many more. Pinstamatic will build the image automatically for the creator, so they can share it immediately to Pinterest.

Conclusion

Pinterest is one of the social media platform for people who are creative and want share their art with others. The tools above will help these creators become Pinterest Influencers in a short period. It will also allow any Pinterest creator to improve the efficiency and effectiveness of their pins and reach their target audience.

Frequently Asked Questions

What is Pinterest?

Pinterest is a popular American social media platform that is designed to enable saving and discovering of information and ideas.

Who are the founders of Pinterest?

Pinterest was founded by Ben Silbermann, Paul Sciarra and Evan Sharp in January 2010.

How many users does Pinterest have?

As of 2020, Pinterest is known to have over 400 million monthly active users.

What are the tools that can be used by Pinterest creators?

The tools that can be used by Pinterest creators are
- Addition of Creative partners
- Pinstamatic
- Pinterest Widgets
- Story Pins
- Analytics and measurement tools
- Pin Builder
- IFTTT
- Pinvolve and Pinalerts
- Rich pins validator
- Loop88
- PinGroupie
- Viraltag
- Tailwind
- Buffer
August 26, 2021
LeadKlozer: A Must-have Social Media Engagement App For Your Business
Closing leads is the first step for any successful online business. It has become more important than ever for business owners to prioritize engagement with their customers in less time.

But running a business is no easy task and trying to connect to your customers simultaneously will drain your resources. What you need is to find a way to connect with our audience and maximize your social media presence.

Presenting LeadKlozer…

LeadKlozer dashboard

What is LeadKlozer?
LeadKlozer- Features
LeadKlozer – Pricing
LeadKlozer – FAQ’s
Conclusion

What is LeadKlozer?

LeadKlozer is a must-have social media CRM tool for any aspiring business owner. It helps users maximize engagement with their customers and turn casual fans into potential leads for sales.

It has great features for prioritizing, tracking, and responding to leads, all in one place.

So up your Facebook marketing game with LeadKlozer.

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LeadKlozer- Features

Live Interaction dashboards

LeadKlozer has a number of live searches, follow-up, and interaction dashboards that collect and organize an individual lead activity in real-time. Users can use the filterable search tools to see live interactions, top-performing posts, messages, lead forms, chatbots, and ads.

Post/ Ad tracker

The post/ad tracker is a dashboard that shows your most engaging ads or posts over a period of time. You can interact with these posts/ads instantly within LeadKlozer.

LeadKlozer’s Post/Ad tracker

Live tracker columns

You can now sort your business’s social engagements into scannable columns.

Sort the full feed of your business’s social engagements into scannable columns. For instance, you may want to focus on a particular ad or manage several different ads on FB pages and be able to see the relevant engagements for each page separately.

A list of all available column sorting options
- Social Networks
- Facebook Pages
- Contact Types
- Contact Status
- Engagements
What are the different types of CRM?

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Smart Search

With an advanced search engine you can create highly customized lists of your leads in seconds.

You can see your leads’ recent comments, interactions, or your top 25 “Most Engaged” leads.

The smart search feature allows you to segment all your contacts into prioritized lists based on the search criteria that are most important to your business.

Today’s Recommended Leads

With this one click, this feature allows you to see a list of all your TOP rated leads and customers.

LeadKlozer allows users to view and interact with their top leads

It provides all the relevant information about your most engaging leads or high-quality decision-making.

Smart Schedules

LeadKlozer will help users schedule and manage follow-up tasks easily to ensure that no leads fall through the cracks. As you can deal with all your social engagement aspects on LeadKlozer, it will automatically notify you of any schedule related to a lead right after an interaction takes place.

Update your tasks immediately and keep your schedules organized instantaneously.

Daily Goals

LeadKlozer’s daily goals section is an automated way for your to track and review your performance. It is designed in a way to ensure users are focusing on all aspects of their business – lead generation, customer retention, and business marketing strategies.

Smart Score

Smart Score is an automatic lead prioritization system for your contacts based on LeadKlozer’s internal algorithm, It shows users what their most important leads are and allows them to set priorities according to close more leads.

Smart score points are accumulated through interactions that are automatically entered into LeadKlozer from the FB page they are connected to.

Scripts

Scripts are templates for introductions, explanations, social messages, texts, emails, and replies that you can access within seconds to respond to your leads.

They can be used to cultivate client relationships for up-selling and cross-selling. They can even be developed and used for partners in your business, and influencers.

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LeadKlozer – Pricing

$59/Year Annual Plan A

Features
1 Facebook Page
1 Admin
1 User
15,000 Contacts
Unlimited Contacts
Live Interaction Dashboards
Live Tracker
Search & Follow-Up Dashboards
Smart Search
Smart Schedules
Lead Priorities & Messaging
Smart Facebook Inboxes
Smart Score

$249/Year Annual Plan B

Features
5 Facebook Pages
1 Admin
5 Users
30,000 Contacts
Zapier (coming soon)
All the $59 Yearly Plan Features

$499/Year Annual Plan B

Features
40 Facebook Pages
40 Users
10 Sub-Accounts
60,000 Contacts
Super Fan Custom Audiences (coming soon)
Zapier (coming soon)
All the $59 Yearly Plan Features

Best CRM Tools for your Businesses | List of Customer Relation Management Tools

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LeadKlozer – FAQ’s

What Social Networks Are Integrated Within LeadKlozer?

– LeadKlozer is fully integrated with Facebook pages, automatically bringing in interactions from all reactions, comments, replies, messages, chatbots, and Lead Ad Forms. More Social Networks are coming soon!

What Social Media Interactions Automatically Come Into LeadKlozer?

Below is a list of all the information that you can expect to AUTOMATICALLY come into your LeadKlozer account based on what Facebook allows third-party platforms to fetch from their social network.
1. Facebook Page Posts – Comments, Replies, Reactions
2. Facebook Page Ads – Comments, Reactions, Replies, Message Ads, Lead Ad Forms
3. Facebook Page Inbox and Chatbots – All Conversations
How to add own activities like calls and meetings on LeadKlozer?

LeadKlozer makes it super easy to record offline interactions on the go, whether on desktop or using your smartphone, so you’ll never have to leave it for later and possibly forget it.

Conclusion

Many people have been waiting for something like LeadKlozer. It is great for businesses, agencies, or even freelancers involved in Facebook marketing. It will save you at least a couple of hours every day and help you attract a number of leads.

So no more clicking back and forth or using tons of different apps for your Facebook marketing. Like, comment, or message to all your clients without ever having to LeadKlozer.

Make your business and your marketing seamless with LeadKlozer.
April 8, 2021
Top Analytics Tools for SaaS
Analytics tools for SaaS business are important because if you can’t measure it, you can’t improve it. The truth is, SaaS businesses handle complex data and most analytics tools for SaaS are not easy to use. You need efficient analytics tools for SaaS that will break down this data into understandable metrics. Analyzing this data manually will lead to errors, inaccurate ROIs and a total waste of time. It is vital to keep track of the analytics on a daily basis when running a SaaS. The analytics necessary to ensure the success of a SaaS are not easy to compute and are almost impossible without the help of a calculating tool that can give you the numbers in just a matter of seconds.

Many of these SaaS analytics tools will integrate easily with the programs that you are already using to take payments. Thanks to the ever-evolving internet, existing on the web for a brand can be quite volatile, and immediate access analytics will ensure those smart decisions while optimizing for conversion. When it comes to SaaS analytics tools, you have hundreds of options to choose from. There’s a tool for everything: tracking marketing spending, measuring app engagement, heatmaps and more. Unless your full-time job is to research the best tools for your business, this can be a daunting task.

The goal here isn’t to choose the perfect tool (which doesn’t exist) but to choose something that is good enough and starts giving you actionable insights.

What are the best SaaS metrics to track?
1. Monthly Recurring Revenue. In a SaaS business, all of the investment is up front. Before customers can purchase the product, the product gets built, and the majority of the budget is spent on customer acquisition. The monthly recurring revenue is the amount of revenue added (or lost) that is expected to be received each month.
2. Churn. The value of lost customers each month. When your churn is in the double digits, there is something totally wrong with your product. Stop worrying about your growth and get back to the product and fix the problem. Reach customers directly, see what their problems are, and work to build a product that can be truly loved.
3. Cost Per Acquisition. To figure this out, you will need to add up all of your marketing and sales expenses for the month. Divide this by the total number of customers acquired in that period. CPA is the average amount spent for each acquisition. It does lack detail, but it’s a quick way to get a snapshot of the business.
4. Average Revenue Per Customer. The average revenue received from each customer. Once the churn is regulated, the key to increasing revenue is up-sells and cross-sells. Up-sells move the consumer to a more expensive version of the product, while a cross-sell will be an extra feature sold with the product, like a product that complements yours.
5. Lifetime Value.To get the lifetime value, first, combine the average revenue per customer with the churn rate—this is a prediction of the revenue received in total. Then there are a handful of ways to proceed, but the simple version takes your average subscription length multiplied by the average monthly revenue per customer.
How to:
SaaS Analytics Tools

Profitwell

Profitwell

You will be able to see the context of your growth and types of revenue will impact your growth over time. To track your growth, you have the tools needed to set goals and track progress at a glance. Daily growth can be checked through an email or on the web application. With ProfitWell, you can track revenue retention, delinquent churn, and MRR churn while the cohort reports will aid in visualization of keeping your clients and revenue.

Learn how your annual subscriptions, fees, and refunds are affecting your overall cash flow. You will see monthly and annual breakdowns of subscriptions in a simple snapshot. Get a good idea of customer activity when you receive a list containing customers. This list will sort the customers by their most recent billing receipt so that the outreach you give will be timely and relevant—things like marketing campaigns and feedback requests. With this web application, you will also gain access to some of the most knowledgeable SaaS experts around.

Baremetrics

Baremetrics

Looking for an easy-to-use analytics tool for Saas? Baremetrics it is. It is a specially designed analytics tool for SaaS businesses. Baremetrics provides subscription metrics such as Monthly recurring revenue (MRR) and Churns rate. The software is a one-click, zero-setup analytics tool for SaaS and one-stop shopping for your Saas analytics needs.

It has integrations with 2 payment gateways and 2 recurring billing software and ability to view 20 subscription metrics in one dashboard. It also provides forecast data on cash flow, monthly recurring revenue, and customers. It helps in sending daily, weekly and monthly email reports and notifications and offers credit card dunning to prevent failed payments.

Baremetrics pricing is based on your monthly recurring revenue (MRR). For instance, if you have $200,000 as your monthly recurring revenue, you will pay $250/month.

Google Analytics for Web Attribution

Google Analytics is a great option for companies who are just starting to measure the attribution of their campaigns. GA is relatively easy to set up and will let you even start exploring multi-touch attribution modelling. GA is a great fit for those companies who drive mostly web traffic and have under 1M monthly visits.

Google Analytics

Google Analytics 360 is the enterprise version of Google Analytics. You get access to more advanced reports including a more powerful funnel and attribution report. If you’re spending significant money through Google Ads and Youtube, GA 360 will integrate nicely with these sources and give you better insights into your campaigns. Like GA, this is suited for companies who are driving primarily web traffic and can easily justify the annual expense.

Also read:
MainMetrics

When you sign up, you will connect your Braintree account to begin monitoring all of your most important metrics immediately. You will have the tools needed to gain real-time insights into the success of your SaaS, and learn about how the business is doing currently and how the success of the business evolved over time. While tracking this progress, you will be able to compare various time periods so that you can see how the strategies that you have implemented are affecting the success.

MainMetrics

One great thing about using MainMetrics is that there is no need to have any knowledge of coding—the accounts connect in one click, and you will not have to transfer any data manually. There are a few plans offered at different price points that all depend on the needs of the user, so when the needs of the user change you will be able to switch the plan that you are using when needed. Use the program risk-free for 30 days, and if you are not satisfied, MainMetrics will give you a refund within those 30 days.

Mixpanel

Mixpanel is another suitable analytics tool for SaaS you can use for your business. It interprets user behavior to produce understandable information and make informed decisions. It helps SaaS business to understand users’ behavior by tracking engagement and interaction in real time. With Mixpanel, you can dig deeper into the analytics to get your questions answered.

Mixpanel

Some of the pros of mixpanel are- it improves conversion rate by knowing when customers drop off, guide users by visualizing how they explore your product and website, send targeted messages to users who are likely to convert, notifies you when there is an unexpected change in metrics and shows you what leads to a particular goal such as purchase, upsell, and retention.

Mixpanel analytic tool for SaaS has three plans. The free plan (5m data points per month), the basic plan (10m data points per year) costs $999 per year and the enterprise – custom price.

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Insight

Using Insight, you will be able to track what is going on with your data at all times, share the status and progress with your team, and make confident decisions driven by the accurate data provided. You will easily keep track of all of the most important metrics while having a clear picture of all of the deadlines that you have in place. Additionally, you will be able to see how much your team is getting done in a given amount of time, enabling you to work on increasing productivity.

Insight

As a whole, you will be able to identify whether or not your process is efficient—you will be able to pinpoint where there are any blocks in your development process. Stakeholders will be able to see live reports in just a matter of seconds, so those invested in how the brand is performing will be able to see the most accurate snapshot of the numbers. Similarly, clients will be able to view custom reports from your brand, allowing you to show them that you are a professional.

FullStory

FullStory is another all-in-one tool that will allow you to easily capture heatmaps and visitor recordings. You can’t run surveys through this tool but it will collect quite a bit of information about user interactions.

FullStory

Putler

Putler is a revolutionary analytics tool for SaaS. It is created for businesses in the SaaS, E-commerce, and professional services niches. It provides insights on relevant SaaS metrics such as customer metrics, visits, and product metrics. Some of these metrics are Monthly recurring revenue (MRR), Average Revenue per User (ARPU), popular products and best customers.

Putler

It details reports on products, customers, sales, and visitors, and improves customer profiles to help you know your customers in-depth. With Putler, you can easily export your mailing list and receive weekly email reports, organize stores, visitor analytics and payment gateways to create a single source of information.

Putler have three basic plans – the scale (10,000 paid orders / month) – $249/month, Growth plan – (3,000 paid orders / month) – $76/month and the starter plan – $29/month.

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Conclusion

Tracking SaaS analytics doesn’t have to be a pain. Even if you have no idea where you should start, select a program from the list above and get connected. Your metrics will be displayed on demand and give you the insight to help your brand’s success, right up to that very minute. Why is this so important? Thanks to globalization, it takes just a few moments for a brand to go viral and become the center of attention for either good or bad reason. Because of dynamics like this, it is vital for brands to be able to see exactly where they stand regarding their sales and profits, or losses in real time. So, choose a tool and see how it works for you. Also, if you know some other tool, please let us know in the comments section.
February 5, 2020