Tag: analytics tools

Top 17 Free Digital Marketing Tools That Are As Amazing As Paid Tools

In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts.

In India, the digital marketing sector is witnessing rapid growth, with a yearly expansion rate of 20-27%. The country has seen a surge in digital marketing jobs, giving rise to numerous freelancers and digital marketing agencies. While digital marketing tools benefit beginners and freelancers significantly, they also offer valuable assistance to agencies and corporations. Presented here are free digital marketing tools, some of which boast exceptional paid features alongside their array of free offerings, capable of elevating your digital marketing endeavors to success.

Free Digital Marketing Tools

S. No.	Tool	Key Features	Category
1	Canva	Graphic design, templates, social media content	Design & Creativity
2	Buffer	Social media scheduling, analytics, engagement	Social Media Management
3	Google Analytics	Website traffic analysis, audience insights, conversions	Analytics
4	Answer the Public	Keyword research, search insights, content ideas	SEO & Content Research
5	Hubspot	CRM, marketing automation, lead management	Marketing Automation & CRM
6	UberSuggest	SEO analysis, keyword suggestions, site audit	SEO & Marketing Tools
7	BuzzSumo	Content research, influencer tracking, social analytics	Content Marketing
8	Google Keyword Planner	Keyword research, search volume, PPC planning	SEO & PPC Tools
9	MailChimp	Email marketing, automation, campaign analytics	Email Marketing
10	Ahrefs Webmaster Tools	SEO audit, backlink analysis, keyword tracking	SEO & Analytics
11	QuillBot	AI paraphrasing, grammar checking, writing assistant	AI Writing & Productivity
12	Semrush	SEO, PPC, competitor research, site audit	SEO & Marketing Tools
13	SimilarWeb	Website analytics, traffic insights, competitor analysis	Analytics & Market Research
14	Google Search Console	Site performance, indexing issues, search analytics	SEO & Analytics
15	Trello	Project management, task boards, team collaboration	Project Management
16	ChatGPT	AI conversation, content generation, coding help	AI & Productivity
17	Hootsuite	Social media scheduling, analytics, monitoring	Social Media Management

Canva

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Graphic design & video editing

Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.

Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc.

It has both free and paid versions. The paid versions come with yet many interesting features like access to all the stock photos and video footage, Instant animation, social media scheduling options and more.

Buffer

Website	Buffer.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media management

Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier so that posts are done on your preferred social media platforms on time without you having to do it manually every time.

It helps individuals, businesses, and marketing teams streamline their social media presence by providing a centralized dashboard to manage multiple accounts, plan content, and engage with their audience. Buffer also offers features like post scheduling, social media analytics, team collaboration, and the ability to monitor and respond to social media conversations.

It is a free tool that will help you to connect your accounts from different platforms. Under the free plan, Buffer lets you connect up to 3 channels.

Buffer – The Social Media Management Tool for Small Businesses

Google Analytics

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android
Best For	Website Analytics

Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.

Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.

Answer the Public

Website	Answerthepublic.com
Rating	4.6 out of 5
Platforms Supported	Web
Best For	Keyword Research

AnswerThePublic is a Free keyword research tool that helps users generate content ideas by providing insights into the questions and phrases people are searching for on search engines. It presents these insights in a visually engaging way, organizing them into categories like questions, prepositions, comparisons, and more.

Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. You can find a wide range of topics and questions related to a variety of niches through Answer the public, and thus it can be another very useful tool for Digital marketers, content creators, bloggers, marketers, and SEO professionals looking to discover relevant topics and trends to create content that resonates with their target audience.

Hubspot

Website	www.hubspot.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Marketing Automation

HubSpot offers various free tools, including the HubSpot CRM, Marketing Hub Free, Sales Hub Free, and Service Hub Free that cater to different aspects of business management and growth. These tools are designed to help businesses manage their customer relationships, marketing campaigns, sales processes, and customer support without requiring a paid subscription. While these free versions come with limitations compared to their paid counterparts, they can still be valuable for small businesses and individuals looking to get started with essential tools for managing their business operations. As your business grows, you can explore the advanced features offered by HubSpot’s paid plans.

UberSuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4 out of 5
Platforms Supported	Web
Best For	Keyword research and SEO

Ubersuggest is free keyword research tool helps you in putting the perfect keyword that your content is needed. It gives you an update on what strategies are working for others and lets you apply them to your content and improve them. UberSuggest gives an insight into your competitors’ pages and also enables you to take a look at the popular keywords that can boost your content, which in return will provide you with organic traffic. The tool is said to provide accurate insights that lead to good results.

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Content curation & influencer marketing

BuzzSumo is a versatile digital marketing tool that enables users to research and analyze content performance across various social media platforms. It helps marketers identify popular topics, track competitors, and discover trending content. The tool provides insights into which content is getting the most engagement, who is sharing it, and which influencers are promoting it. With BuzzSumo, businesses can create more targeted and engaging content strategies, leading to improved brand awareness, audience engagement, and online presence.

BuzzSumo does provide a free option for new users, via the 30-day free trial.

How To Find Trending Topics | Buzzsumo

Google Keyword Planner

Website	ads.google.com/home/tools/keyword-planner
Rating	4.7 out of 5
Platforms Supported	Web
Best For	Keyword Research and Analysis

Google Keyword Planner is said to be one of the most accurate tools for keyword research and analysis provided by Google as part of its Google Ads platform. It is primarily designed for advertisers to discover keywords relevant to their products or services and to plan their advertising campaigns. You can use this free tool to explore keyword ideas, get insights into search volume trends, competition, and bid estimates. It’s a valuable tool for SEO professionals, content creators, and marketers as well, helping them identify high-performing keywords for their organic search strategies and content optimization. With Google Keyword Planner, users can make informed decisions about which keywords to target, whether for paid advertising or organic search optimization, based on data directly from Google’s search engine.

How Accurate is Google Keyword Planner?

MailChimp

Website	Mailchimp.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email marketing and marketing automation

Mailchimp stands as one of the premier email marketing tools, playing a vital role in helping businesses connect with their target audience through email campaigns. This versatile platform empowers users to craft personalized email templates while efficiently managing their mailing lists. With Mailchimp, the journey of marketing unfolds as email campaigns are seamlessly dispatched to customers. The tool doesn’t just facilitate sending; it also provides insights into campaign success rates.

The free plan grants users the capability to store up to 500 contacts. The monthly email send limit for the Free plan is 1,000 sends. For expanded capabilities, paid plans offer features like increased contact storage, access to all email templates, A/B testing, and scheduling options.

Ahrefs Webmaster Tools

Website	Ahrefs.com/webmaster-tools
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, Backlink Analysis, Keyword Research, Competitor Analysis

Ahrefs - free digital marketing tool — Ahrefs – Free Marketing Tools for Startups

Ahrefs Webmaster Tools is a free tool provided by Ahrefs that helps website owners and webmasters monitor the performance of their websites in search engines. It offers insights into various aspects of your website’s search engine presence, including backlinks, keywords, and search traffic. This tool is designed to help you improve your website’s search engine optimization (SEO) by providing valuable data and insights that can help you make informed decisions about your website’s content and strategy.

5 Free SEO Tools by Ahrefs to Improve SEO

QuillBot

Website	Quillbot.com
Rating	4.6 out of 5
Platforms Supported	Web, Android
Best For	AI-powered writing

QuillBot is an AI-powered writing tool that assists users in rephrasing and paraphrasing sentences, paragraphs, or entire articles while maintaining the original meaning. It helps improve writing by suggesting synonyms, rewording sentences, and providing grammatical corrections. QuillBot can be used by writers, students, bloggers, and anyone looking to enhance their written content. It aims to make the writing process more efficient and helps users create content that is more clear and polished. This free, AI-powered writing software serves as an invaluable asset for digital marketing endeavors.

Semrush

Website	www.semrush.com
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, SEM, Content Marketing

SEMrush is an all-in-one digital marketing platform that provides a comprehensive suite of tools for SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media management, and more. It’s designed to help businesses and digital marketers improve their online visibility, analyze competitors, conduct keyword research, track rankings, and optimize their digital strategies.

SEMRush is considered one of the best tools for keyword research, it provides a big list of keyword suggestions that can be useful for your content. These keywords are the best of the rest and will help you bring traffic to your website. It gives an idea about the keywords which will drive traffic to your website.

By creating a free SEMrush account a user can also do competitor analysis, track keyword ranking, audit his website for any SEO-related issues, Schedule social media posts and get suggestions on his site’s SEO and Content.

What is Semrush?

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Website & app traffic data analysis

SimilarWeb is a digital market intelligence platform that provides insights and data about websites and mobile apps. SimilarWeb provides information about website traffic, user engagement, referral sources, audience demographics, and more. It offers a free version of its tool called “SimilarWeb Browser Extension.” This browser extension provides access to certain data and insights about websites directly from your browser, without requiring a subscription. Users can install the extension in their web browser and use it to get a quick overview of website traffic, engagement metrics, and referral sources for any website they visit.

While the free browser extension provides some basic information, the full suite of features and more detailed insights are available through SimilarWeb’s paid subscription plans.

Google Search Console

Website	search.google.com/search-console/
Rating	4.8 out of 5
Platforms Supported	Web
Best For	Optimizing website visibility

Google Search Console is a free web service offered by Google that allows website owners, webmasters, and digital marketers to monitor and manage their website’s performance in Google’s search results. It provides valuable insights into how Google’s search engine views and interacts with your website, helping you optimize your site’s visibility and performance in search engine rankings.

With Google Search Console, you can do keyword analysis, track website performance, identify technical issues present on website, submit sitemaps, and more. Overall, Google Search Console provides essential insights and tools to help website owners and digital marketers improve their website’s performance in search engine results and enhance the overall user experience.

Trello

Website	Trello.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Organize tasks and projects

Trello is a popular project management and collaboration tool that uses a visual approach to help individuals and teams organize tasks and projects. It uses a system of boards, lists, and cards to represent tasks, allowing users to easily track progress, assign responsibilities, and collaborate on various projects. Trello is widely used for its simplicity and flexibility, making it suitable for a variety of purposes, from personal task management to team projects and business operations.

Trello offers a free plan that provides basic project management features, including the ability to create boards, lists, and cards, assign tasks, set due dates, and collaborate with team members. The free plan also offers integration with popular tools like Google Drive, Dropbox, and more. For more advanced features and larger teams, Trello offers paid plans with additional capabilities and higher usage limits.

Free Trello Vs Paid Trello | Comparison (2023)

ChatGPT

Website	chat.openai.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	AI conversation, content generation, coding help

ChatGPT is an AI-powered chat tool that helps with many marketing tasks. It can suggest social media posts, brainstorm campaign ideas, create product descriptions, and even help research industry trends. You can use it to write emails, improve website content, or generate ideas for blogs. The best part? ChatGPT is free to use and works on both web and mobile devices. It’s like having a smart assistant ready to help your marketing anytime.

Hootsuite

Website	hootsuite.com
Rating	4.3 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media scheduling, analytics, and monitoring

Hootsuite is a top social media management tool that helps marketers manage multiple platforms easily. You can schedule posts in advance, track mentions of your brand, and see how your posts are performing. It also provides insights to improve engagement and reach. Hootsuite makes social media work faster and smarter, helping teams save time and plan better campaigns. You can manage all your social accounts in one place and make data-driven decisions to grow your audience.

Conclusion

In the ever-evolving world of digital marketing, having the right tools at your disposal can make all the difference in achieving success. The range of free digital marketing tools available today provides an incredible opportunity for marketers and businesses to enhance their strategies without breaking the bank.

As you explore the vast landscape of free digital marketing tools, remember that it’s not just about the quantity, but the quality of tools that align with your goals and objectives. So, equip yourself with these valuable resources, experiment, and find the perfect combination that works best for your unique needs. With these tools by your side, you’re well on your way to crafting a successful digital marketing journey.

FAQs

What is digital marketing?

Digital marketing involves using online channels such as social media, search engines, email, and websites to promote products or services, connect with customers, and drive business growth. It encompasses various strategies to reach and engage target audiences in the digital space.

What are the top free digital marketing tools?

Google Search Console, Buffer, Google Analytics, Google Keyword Planner, MailChimp, SEMRush, and Hubspot are some of the top free Digital marketing tools.

How can I do digital marketing for my business for free?

Engage on social media, optimize your website with free SEO tools, start a blog, and utilize email marketing and influencer collaborations to promote your business without spending money.

What tools are necessary for digital marketing?

Essential digital marketing tools include Google Analytics for tracking, social media platforms for engagement, and SEO tools for optimizing your online presence.

How do I choose the right digital marketing tool for my business?

To choose the right digital marketing tool for your business, consider your specific goals and needs, evaluate the tool’s features, compatibility with your strategy, and user reviews. Look for tools that align with your budget and provide the necessary analytics to track and optimize your campaigns.

September 1, 2025

An In-Depth Guide to Google Analytics 4
Over the years, digital marketing has drastically changed the world, transforming how businesses promote their products or services and engage with their target audiences. This impact has been felt across a variety of industries, including e-commerce, health, entertainment, media, travel, education, and even the automotive sector. It is remarkable to see how far-reaching the concept of digital marketing has become.

Since we are talking about digital marketing, not mentioning Google Analytics would be incomplete. In June 2023, Google will stop supporting Universal Analytics as per its official news. Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It is designed to provide a more comprehensive and advanced approach to tracking and measuring user interactions across websites and mobile apps.

In this article, we will uncover an in-depth guide to understanding Google Analytics and its other benefits.

What is Google Analytics 4?
The Difference Between Google Analytics 4 (GA4) and Universal Analytics (UA)
How to Use Google Analytics 4?
What is Google Analytics 4?

As mentioned, Google Analytics 4 or GA4 is the most recent version of Google Analytics. With this brand-new generation of web analytics, marketers will be able to more thoroughly examine crucial client usage indicators than only measure traffic. It is a free service and is intended to give organizations more precise and useful insights into the traffic to their websites and apps, user activity, and conversion statistics.

GA4 introduces a new data model, reporting interface, and enhanced features compared to its predecessor, Universal Analytics. Moreover, GA4 emphasizes consumer privacy too. Its cutting-edge technology offers unmatched insights, like privacy-first tracking, cross-channel data measurement, and AI-driven predictive analytics.

Some of the key features of Google Analytics 4 are:
- Cross-Platform and Cross-Device Tracking: Businesses can utilize GA4 to measure user interactions on a variety of digital touchpoints, such as websites, mobile applications, and other platforms. This offers a more complete picture of user involvement and behavior.
- Data Control and Privacy: To comply with changing data requirements, GA4 incorporates privacy-focused features. Along with data controls to manage data retention policies and user permission, it offers choices for data erasure to satisfy user demands for data.
- Event-Based Data Model: Instead of depending just on pageviews, GA4 offers an event-based data model that focuses on collecting and analyzing user interactions or events. Events like clicks, downloads, video views, form submissions, and other activities.
- Integration with other Google Products: These products include, Google Ads, BigQuery, and Data Studio, which can be easily integrated with GA4. As a result, this makes it possible for data to be easily shared and analyzed across many platforms and technologies.
- Machine learning and Insights: It has in-built machine learning skills to deliver automated analysis and forecasting. It highlights patterns, outliers, and opportunities in your data and provides prognostic metrics to forecast results.
- Advanced Analysis Tools: It offers sophisticated analytical tools, such as the analytical Hub, that lets you build unique reports, carry out cohort analysis, and carry out funnel analysis. It also enables deeper insights and more adaptable reporting alternatives.
Market Share of Leading Web Analytics Technologies Worldwide in 2022

The Difference Between Google Analytics 4 (GA4) and Universal Analytics (UA)

It is apparent whenever a new application has been introduced in the market, it must have some smart inventions with it. With an emphasis on user-centric data collecting, cross-platform monitoring, machine learning, and privacy protections, GA4 provides a modern, more sophisticated approach to web analytics. Although UA is still extensively used and maintained, Google urges users to switch to GA4 because of its improved features and continued development. Well, there are several differences between the two Google inventions, these are:

GA4 has a brand-new Dashboard

The most prominent thing you’re going to notice is the brand-new dashboard of GA4. The Google Analytics 4 dashboard provides a revamped and updated interface compared to the previous Universal Analytics version. You can see many new things like the navigation bar has Home Tabs, Analysis Hub, Acquisition Reports, Customisation, and more.

The most interesting thing about the dashboard can be seen, that there are real-time reporting capabilities that allow you to keep an eye on ongoing user behavior on your website or app. This section shows the number of users that are now active, their location, the sites they are seeing right now, and the events they are currently causing.

Additionally, there’s a monetization reports section that can measure revenue, transactions, and other business-related information if you have an e-commerce website or app. You may examine how well a product performs, where the money comes from, and how customers behave while making purchases.

Google Analytics 4 – Features

GA4 has Conversion Tracking

The platform offers sophisticated conversion tracking features. Custom conversions, such as form submissions, button clicks, or other events that signify significant activities on your website or app, can be set up and tracked. The section on conversion monitoring offers information on conversion events, their worth, and the routes that people follow to convert.

GA4 has an Events-based Tracking Model

Compared with Universal Analytics’s page views, GA4 now has an events tracking model that gives a fuller representation of how users interact with your website and app. Events can be categorized into predefined or custom event types based on their purpose. Besides this, other key metrics are shown in events, these include engaged sessions, engagement rate, and time. It further tracks other proportions like demographics, attributions, events, etc. It might look like a lot of changes, but these new features of GA4 give an easier way to track your audience.

GA4 has Cross-Platform Tracking

This newest feature added by Google that lacked in its Universal Analytics is Cross-Platform Tracking. As UA primarily focused on website tracking, however, in GA4, you track all of your user interactions across various platforms, this includes the website, mobile app, and any other digital media platform.

GA4 has Predictive Insights

With the help of GA4’s predictive insights, you can understand your audience better and make more proactive decisions. Based on the data given by the predictive insights, you can take decisions on a large scale. Some metrics like purchase probability, revenue prediction, and more can help you make decisions beforehand. This can give you an idea of how the audience can behave in the future, hence, the name, predictive insights. These metrics can greatly help in improving your overall website performance. By focusing on the audience’s needs and preferences, you can create customized campaigns as well.

Top Analytics Tools for SaaS | SaaS Analytics Tool

Top Analytics tools for SaaS business are important because if you can’t measure it, you can’t improve it. You need efficient analytics tools that will break down data into understandable metrics.

StartupTalkyRishabh Rathi

How to Use Google Analytics 4?

After a brief explanation of what is Google Analytics 4, now, we shall move to the next part, i.e., how to use it.

Follow the basic steps on getting started with Google Analytics 4:

Have a GA4 Property

Go to the Admin area of Google Analytics after logging in. According to the offered prompts, create a new GA4 property. Give the relevant details, including the name of the property, the time zone, and the currency.

Getting started with the Google Analytics 4 Property

Install its Tracking Code

You must add the GA4 tracking code to your website or app after generating the GA4 property. The global site tag (gtag.js), a tracking script, gathers information and transmits it to your GA4 property.

Define the Parameters

The events and parameters you wish to track must be specified since GA4 uses an event-based data architecture. In addition, you must add event code snippets to the appropriate areas of your website or app to set up event monitoring.

Configure Data Streams

By entering the essential information for each stream, such as the URL or app ID, you may configure data streams in the Admin area.

Set Integration with Other Tools

As we already know, GA4 can be integrated with other Google tools, such as Google Ads, BigQuery, and Data Studio. If you integrate it with BigQuery, it can allow you to export and analyze any raw GA4 data with its advanced reporting capabilities. For importing your advertising data, Google Ads is the best option. On the other hand, Data Studio integration allows you to create customized dashboards and reports using GA4 data.

Set Specific Goals

With GA4, you can create specific goals and targets based on your company objectives and customize your reports. Utilizing the Analysis Hub, you can build custom reports and enhance your data analysis by utilizing filters, segments, and dimensions. To track and assess particular activities or results that are significant to your organization, you may also set conversion goals.

Conclusion

These are just a few of the fundamental aspects that provide a general understanding of Google Analytics 4. However, there are always more advanced features and capabilities to look out for. Given its numerous benefits, one can be sure that GA4 is a more enhanced version of Google Analytics and a powerful analytics tool when it comes to fully managing your website.

FAQs

What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It is designed to provide a more comprehensive and advanced approach to tracking and measuring user interactions across websites and mobile apps.

What is the difference between Google Analytics 4 (GA4) and Universal Analytics (UA)?

The difference between Google Analytics 4 and Universal Analytics is as below:
- GA4 has a brand-new dashboard
- GA4 has Conversion Tracking
- GA4 has an Events-based Tracking Model
- GA4 has Cross-Platform tracking
- GA4 has Predictive Insights
What is meant by Cross-Platform tracking?

GA4 allows users to track all of their interactions across various platforms, this includes the website, mobile app, and any other digital media platform.
August 23, 2023

SaaS Business Intelligence Tools

In the realm of modern decision-making, the significance of data cannot be overstated. The advent of Business Intelligence (BI) platforms has revolutionized this landscape, providing a means to transform raw data into actionable insights. These platforms streamline the process by facilitating data collection and visualization in a singular, consolidated space. Deloitte’s research underscores the potency of data-driven choices, revealing that companies embracing such decisions are 59% more inclined to act upon their analytics findings and an impressive 77% more likely to achieve their business objectives.

In the ever-evolving marketplace, a plethora of BI platforms saturates the scene, spanning the gamut from highly technical and intricate tools to intuitive and elegantly simple solutions. Navigating this spectrum necessitates a careful evaluation of your SaaS company’s unique needs, including your data ecosystem, sources of information, and authorized data consumers.

To guide you on this journey, here we have curated a selection of 10 highly regarded and diverse BI tools. Keep reading to gain deeper insights into these transformative instruments.

What are Business Intelligence tools?

Business Intelligence tools refer to applications that proficiently gather and transform unstructured data from diverse origins such as literature, periodicals, documents, and images. These tools subsequently employ queries to distill valuable information from the processed data. Additionally, they play a pivotal role in analyzing data, facilitating its integration into reports and statistical visualizations. The versatility of BI tools extends to encompass an array of data analysis functions, encompassing enterprise reporting, mobile BI, real-time BI, and Software as a Service BI. This amalgamation empowers the creation of interactive dashboards, informative scorecards, and statistical software tailored for immersive data visualizations.

Advantages of BI Tools:

Employees can manage and optimize their Key Performance Indicator(KPI) through various real-time data sources and reports.
Monitoring and insights over revenue, losses and employee productivity is another key aspect of BI tools. Be it tracking metrics, alerting pitfalls or KPI analysis, these tools have it all covered.
Insights on customer behavior, interactions and feedback, BI tools help identify loopholes and flaws in your services, which can be further customized in accordance to the customers convenience.
BI tools enhance efficiency by providing a singular and accurate data source and hence data management is optimized.
Inaccurate data might lead to unforeseen repercussions. BI tools provide clean and quality data and hence help in generating precise reports.

Popular Business Intelligence (BI) Tools:

Discover the transformative capabilities, benefits, and key features of SaaS Business Intelligence tools that are propelling businesses toward success in a data-centric era.

Zoho Analytics
Microsoft Power BI Pro
Looker
Tableau
Domo
Sisense
Oracle Business Intelligence
MicroStrategy
Yellowfin BI
Pentaho

Zoho Analytics

Website	www.zoho.com/analytics
Rating	4.4 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Data Analysis, Business Reporting, Visualizations

Zoho, formerly known as Zoho Reports, is a self-service business intelligence and analytics tool allowing users to analyze their business data and create reports and dashboards. With this platform, organizational teams of all sizes can produce reports quickly without IT help.

Moreover, the BI tool employs a simple-to-use assistant, Ask Zia, leveraging artificial intelligence, machine learning, and language processing technologies. Zia enables enterprises to integrate analytics into their strategy and get valuable insights via vital performance indicator widgets and reports. The tool has made it easier for business teams to create reports with its intuitive drag-and-drop interface. Additionally, its cloud-based storage makes it easier for users to share data and reports efficiently.

Furthermore, Zoho Analytics is a great BI tool for several analytical operations, including gathering and combing data, crunching large datasets, and visualizing reports in the form of graphs, charts, summary views, or pivot tables.

Features of Zoho Analytics

Data Integration: This feature allows business teams to analyze their data from 250+ sources. They can connect their data from files, web URLs, databases hosted in-house or on the cloud, business applications, and more.
Data Preparation and Management: With Zoho Analytics, users can access a data preparation and management app named DataPrep, which allows for creating and managing data seamlessly.
Visual Analysis: Zoho Analytics offers a plethora of visualization tools, including charts, pivots, widgets, summaries, and tabular views, to create reports and gain insights.
Augmented Analytics: Users can leverage technologies like artificial intelligence, machine learning, and natural processing and generation to augment their data analysis and get quick insights.

Zoho Analytics – Self Service Business Intelligence (BI) & Analytics Software

Pros

With Zoho Analytics, users can access a powerful formula engine to create any type of calculations needed to assist in creating required reports.
The BI tool is governed by stringent Security Practices to keep business data safe and secure.
Easy-to-navigate smart assistant ‘Ask Zia’ allow the tool to centralize data collection and develop a 360-degree view of a company.
Organizational teams can scale the Zoho Analytics tool as the business grows.

Cons

Integrating Zoho Analytics for white-label/embedded use cases can be complicated.
The subscription pricing is per user versus per group of 5-10 users.
The platform lacks effective customer support.
Completely manual input with no smart tools to file forms.

Pricing Plans

Plan	Yearly Price	Monthly Price
Basic	₹960/month	₹1,200/month
Standard	₹1,900/month	₹2,400/month
Premium	₹4,200/month	₹5,200/month
Enterprise	₹15,850/month	₹19,700/month

Try Zoho Analytics Now

Microsoft Power BI Pro

Website	powerbi.microsoft.com/en-in/power-bi-pro
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android
Best For	BI visualization and reporting for desktop, web or mobile

Microsoft Power BI Pro is the full version of Microsoft Power BI, meaning it provides the complete ability to use Power BI to create dashboards and reports and view, share, and use reports unlimitedly. This business intelligence tool gives users the option and ability to share business data, reports, and dashboards with many other users.

The Power BI Pro is licensed for each user. For instance, an organization with 20 employees will need 20 licenses of the tool to access its full capabilities. Furthermore, it’s a subscription-based platform costing approximately $9.99 per user per month. The plus point is organizational teams can try the tool for free for 60 days before purchasing the subscription.

Features of Microsoft Power BI Pro

Data Connection: The platform can get data almost everywhere with source connections like Excel, SQL, Text, PDF, Azure, Cloud, CSV, and on-premises data.
Data-Driven Collaboration: Microsoft Power BI Pro enhances collaboration by using team commenting. The tool also shares rich data visualizations and distributes findings to internal and external organization members.
Power Query and Power Pivot: Users can access Power Query in Excel and Power Pivot to edit the data in Power BI Pro.
Custom Visualizations: Power BI Pro has various built-in visuals to help users create dashboards and reports.

Pros

Business teams can embed Power BI visuals into applications (PowerApps, Teams, SharePoint, etc.)
The platform allows teams to create APP Workspaces and peer-to-peer sharing.
Users can navigate integration with other Microsoft solutions like Azure Data Services.
Power BI Pro enables users to share datasets, reports, and dashboards with other users of the same tool.

Cons

The platform doesn’t allow users to share reports and dashboards with non-Power BI Pro users.
Power BI Pro has a maximum data capacity of 10 GB per user, much less than the licensed tool.
The business intelligence tool has a limited daily data refresh limit of eight times per day.

Pricing Plans

Plan	Price
Power BI Pro (Per User)	₹ 785.30/user/month
Power BI Premium (Per User)	₹ 1,570.60/user/month
Power BI Premium (Per capacity)	₹ 3,92,257.40/user/month

Looker

Website	cloud.google.com/looker
Rating	4.5 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Data Exploration, Collaborative Analytics, Business Intelligence

Looker is a powerful business intelligence platform that helps business teams develop and share insightful visualizations to make informed business decisions. The BI tool is part of the Google Cloud Platform. It offers a user-friendly workflow, customized visuals, collaborative dashboards, and efficient customer support. Looker is completely browser-based, eliminating the need for installing desktop software.

With Looker, users can easily build a customized data exploration platform that makes their data accessible meaningfully and intuitively for the entire company. The platform leverages Data Modelling Language (DML) and incorporates a predefined framework. Looker helps business teams connect with multiple data sources and analyze data efficiently. Regardless of where business data is stored, this BI platform can allow business teams to access the most up-to-date version of their organization’s data. It’s a one-stop solution to visualize, analyze, and manage data.

Features of Looker

Integrated End-to-End Multiple Cloud Platform: Users can perform data analysis and visualization across Server, Google Cloud, AWS, Azure, SQL, Bigquery, on-premises databases, and more.
Embedded Data: The business intelligence tool supports embedded analytics and creates customized data experiences.
Advanced Workflow Development: Looker has a sophisticated workflow system allowing users to create reports and send them on a scheduled timeframe.
In-Database Architecture: With its In-database Architecture, the platform enables users to skip that ELT layer by directly connecting to their raw data.

Pros

The BI tool offers performant and scalable analytics on a real-time basis.
Looker is a browser-based platform, eliminating the need for desktop software.
Looker facilitates dashboard collaboration, allowing users to develop and publish out-of-the-box git integrations simultaneously.

Cons

Looker costs more than its alternatives, like Microsoft Power BI.
Coding in LookML is unavoidable, making it difficult to use by report developers having minimal experience with SQL.
Compared to Tableau, the platform doesn’t facilitate elegant visuals.

Pricing Plan

Looker offers custom pricing plans. Please visit official website to contact sales team.

Tableau

Website	www.tableau.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Data Visualization, Business Intelligence, Interactive Dashboards

Tableau is a business intelligence suited introduced in the market in 2003. It comprises various products, mainly online data processing, visualization, and presentation tools. With Tableau suite products, users can connect to the data source and then fetch, format, visualize, share, and view data. The business intelligence platform mainly focuses on data visualizations among all these data analysis activities. Moreover, when it comes to use groups, Tableau can be used by data analysts and business users. The platform suite is divided into self-service tools for data analysts and managed tools for business users.

The plus point is that the analytical interface of Tableau requires almost negligible coding knowledge for data querying and creation. In addition, business teams can use Tableau to share information across the company with the help of dedicated servers. This suite allows users to access a toolset to manage their server, data, and meta-data.

Features of Tableau

Informative Dashboards: The BI tool dashboards combine visual objects, text, images, and many other components to present a comprehensive view of the user’s data.
Support Several Data Sources: With Tableau, users can connect to and fetch data from numerous sources, including local files, big data, spreadsheets, relational and non-relational databases, data warehouses, and on-cloud data. In addition, the platform supports several data connections, including Google Sheets, MemSql, Presto, Google Analytics, Salesforce, and many others.
Easy Collaboration and Sharing: Users can communicate with each other and exchange data in real time by utilizing Tableau. Data can be shared in the form of sheets, visualizations, dashboards, etc.
Advanced Visualizations: The platform allows business teams to create visualizations in the form of bar charts, pie charts, Buller charts, histograms, Treemaps, Gantt charts, Motion charts, Boxplots, and many others.

Tableau Tutorial For Beginners

Pros

Tableau can support complex computations, data blending, and dashboarding to help users create beautiful visualizations that deliver valuable insights.
The business intelligence tool can seamlessly handle millions of rows of data.
Tableau Dashboard facilitates a great reporting feature that allows users to customize dashboards, particularly for certain devices like laptops or mobile phones.

Cons

Tableau doesn’t offer scheduling or notification of reports. Therefore, users need to update the data in the back-end manually.
The parameters of this BI tool are static and allow users to select only a single value using a parameter.
Since Tableau is mainly a data visualization tool, users can process basic data.

Pricing Plan

Tableau offers custom pricing plans. Please visit official website to contact sales team.

Domo

Website	www.domo.com
Rating	4.3 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Business Intelligence, Data Visualization, Cloud Analytics

Domo is a cloud-based business intelligence tool for large and small enterprises. The platform helps organizations collect and transform raw data stored across one or multiple databases into focused reports, graphs, and dashboards. Simply put, it provides users with direct, simplified, and real-time access to business data enabling business executives to make well-informed decisions with minimal IT involvement. Moreover, Domo integrates with various data sources, such as databases, spreadsheets, social media, cloud-based or on-premise software solutions, etc.

With this software-as-a-service (SaaS) platform, CEOs and managers can access dashboard-style data aggregators helping them track business operations quickly and painlessly. It started with a theme of connecting all the user’s data at the scale of thousands of connectors and trillions of rows of data. Furthermore, its simple drag-and-drop ELT process aid users in combining and transforming business data without requiring any coding knowledge.

Features of Domo

Reporting and Dashboards: The BI tool boasts 150+ chart types, 7,000+ custom map options, drag-and-drop ad hoc analysis, easily deployed dashboards, content creation, and shareable calculations.
Connect Data: With Domo, users can access over 1,000 pre-built cloud and on-premises connectors, custom connections via APIs, SDKs or Webhooks, multi-cloud, federated data, custom connectors, partitioned connectors, and more.
Data Transformation: Domo facilitates SQL dataflows (coded data flows), Magic ELT (drag-and-drop ELT flows), interactive dataset views, data science studio, interactive instance catalog, etc.
Security and Governance: In terms of security and governance, users can leverage data lineage, flexible security (from GGAC to content-based security with Domo PDP), UI and API-based user management options, trusted attributes, Domo stats, and more.

Pros

Domo is a mobile platform that allows executives to run their business via mobile phones, offering 24/7 data accessibility.
Users can integrate data from any source, including Google Analytics, email, cloud CRM, and more.
Business teams can directly connect social media data from multiple platforms to Domo to understand their online presence.
Domo provides easy access to information necessary for the executives to make well-informed business decisions, regardless of their expertise and knowledge.

Cons

Domo’s UI is not intuitive and simple enough, making it difficult for non-technical users to use the tool.
It’s expensive for small businesses.
It can be difficult for users to extract data from Domo.

Pricing Plan

Domo offers custom pricing plans. Please visit official website to contact sales team.

Sisense

Website	www.sisense.com
Rating	4.5 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	BI & dashboard software for multiple, large data sets

Sisense is an artificial intelligence-driven business intelligence (BI) software introduced in 2004. The tool is primarily used to simplify and analyze complex data, create visualizations, reports, and dashboards, and discover and share insights with enterprise decision-makers. Its easy-to-use drag-and-drop interface and interactive dashboard make it seamless for non-techies to prepare, analyze, and visualize complex datasets. Sisense infuses analytics into different streams of work business teams are involved in and creates a self-service experience to provide AI-based information to organizations.

The leading BI platform is ideal for companies with limited IT resources and experience with BIG data. Sisense includes data visualization, AI analytics, and data modeling. It facilitates multiple features like disaster recovery and attack surface monitoring, making it a scalable platform. With Sisense, managers can have a complete 360-degree view of the information across hardware, workstreams, and other infrastructure, enabling quick and informed decision-making.

Features of Sisense

Unlimited Dashboards: Sisense allows its users to create unlimited dashboards that can be easily shared with other users via email.
Single-Sign-On Authentication: The BI platform uses Single-Sign-On authentication, reducing password fatigue and increasing user productivity.
Tracking KPIs: With Sisense Pulse, users can keep track of the most critical KEY performance Indicators (KPIs) across multiple dashboards and build alerts.
Efficient Architecture and Big Data Analysis: The tool’s architecture efficiently uses the CPU, RAM, and disk space, allowing business teams to run Bid Data analysis on economical hardware.

Pros

Sisense is a one-stop BI solution, enabling users to do multiple tasks, from data modeling to complex calculations.
The BI tool offers built-in connectors and smooth integrations with various third-party applications, including Excel, Google Adwords, Salesforce, Zendesk, and others.
Sisense is a flexible platform as it offers a cloud-based and on-premise option.
Sisense uses a columnar database approach, making it easier for the tool’s system to pull big queries.

Cons

The BI tool is too ‘heavy’ in terms of the server’s power and the amount of space and resources the application takes.
Sisense’s dashboards only interact on the web.
Users can’t share a report with users outside of the Sisense system.

Pricing Plan

Sisense offers custom pricing plans. Please visit official website to contact sales team.

Oracle Business Intelligence

Website	www.oracle.com/in/business-analytics/business-intelligence/technologies/bi.html
Rating	4.1 out of 5
Free Trial	Not Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Enterprise Analytics, Advanced Reporting, Big Data Integration

Oracle Business Intelligence, also popularly known as Oracle BI, is a unique cloud-based suite that helps small and large enterprises to uncover new insights and make quick, informed business decisions. The platform offers agile visual, predictive analytics, and self-service discovery combined with best-in-class enterprise analytics to facilitate decision-making.

With Oracle Business Intelligence, business teams can access instant mobile and highly interactive dashboards, just-in-time alerts, powerful operational reporting, strategy management, content and metadata search, Big Data sources, streamlined systems management, and sophisticated in-memory computing.

The tools offered by the BI platform allow companies to communicate strategic business goals with their departments and track progress with scorecards. Moreover, users can use the solution to access existing data from the system and create financial, production, and interactive reports via key metrics. Oracle Business Intelligence is a comprehensive solution that can help organizations reduce the total cost of ownership and boost the return on investment.

Features of Oracle Business Intelligence

Dashboards: With Oracle Business Intelligence, users can create, view, and interact with personalized dashboards based on their predefined role. Business teams can explore data freely alongside a guided navigation path leading enterprises to new insights.
Report Type: The BI platform can help users generate various reports, including interactive reports, ad-hoc analyses, or custom reports, and select from pre-built reports.
Big Data: The in-memory processing power of Oracle BI allows users to incorporate bid data sets without integrating another solution. The platform can draw data from several sources, such as Google Analytics, Hadoop, HIVE, etc.
Augmented Analytics: The tool leverages machine learning and AI to enhance the user’s experience by streamlining the analytics process.

Pros

The Oracle BI platform lets users access a wide selection of interactive dashboards, graphs, charts, and other visualization tools.
The solution allows users to analyze enormous datasets efficiently without technical support.
Business teams can set predefined alerts for real-time updates when the system is triggered or scheduled.

Cons

Users report constant issues and bugs to the Oracle Business Intelligence platform.
The platform lacks visual appeal.
Many users found the platform’s architecture farraginous, with poor customer support.

Pricing Plan

Oracle Business Intelligence offers custom pricing plans. Please visit official website to contact sales team.

MicroStrategy

Website	www.microstrategy.com
Rating	4.3 out of 5
Free Trial	Available
Platforms Supported	Web, Android
Best For	Enterprise Analytics, Mobile Business Intelligence, Data Discover

MicroStrategy is an enterprise business intelligence (BI) platform with multiple features to help businesses make data-driven decisions and optimize processes. Its product suite includes Embedded Intelligence, HyperIntelligence, Consulting, Cloud, Education, and BI and Analytics tools. Its user-friendly and intuitive tools and capabilities include interactive dashboards, ad hoc queries, scorecards, formatted reports, automated report distribution, and alerts. All these tools let end users and BI professionals perform multiple tasks like data discovery, wrangling, visualization, and big data analytics.

Users can deploy MicroStrategy’s architecture on premises with Windows or Linux servers or as a Microsoft Azure or AWS cloud service. Moreover, its client interfaces allow users to access the platform via the web, Windows, Mac, or mobile devices. Users can also access a software developer kit (SDK) when utilizing MicroStrategy to customize and integrate an application with other applications. Additionally, the platform contains APIs and gateways allowing users to integrate MicroStrategy functionalities with third-party analytics tools.

Features of MicroStrategy

Data Discovery: The software can connect to and interact with various types of data sources and gather and jumble data from numerous sources to generate insightful reports.
Data Wrangling: This feature allows users to transform business data into useful information and modify it according to their needs.
Data Mining and Predictive Analysis: MicroStrategy enable users to incorporate third-party data mining and modeling tools and use them to build and design predictive and easily accessible reports.
Analytical Functions: The BI platform has a huge library of around 300 functions, like data mining, mathematics, financial, OLAP, etc., that help build strongly interactive and information reports and conduct statistical analysis.

Pros

MicroStrategy has a user-friendly interface, making it easier for users to access and analyze data.
MicroStrategy is a highly customizable BI platform that can be tailored to meet the specific needs of organizational departments and teams.
The platform is designed to be scalable, enabling small businesses and large enterprises to use it seamlessly.

Cons

The BI tool can be expensive, particularly for large companies requiring multiple licenses and support.
Although MicroStrategy has a user-friendly interface, some users find it complex and difficult to use.

Pricing Plan

MicroStrategy offers custom pricing plans. Please visit official website to contact sales team.

Yellowfin BI

Website	www.yellowfinbi.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Enterprise Analytics, Mobile Business Intelligence, Data Discovery

Yellowfin Business Intelligence, also called Yellowfin BI, is an integrated data analytics platform that renders companies with innovative business intelligence tools, including dashboards, reporting, data transformation, and analytical applications. It’s a single integrated solution developed for organizations across varying industries and scaling sizes. Moreover, users can customize the platform to suit businesses in accounting, agriculture, advertising, marketing, insurance, manufacturing, food, technology, and many other fields.

From insightful dashboards, scorecards, and predictive analytics, to online analytical processing, report generation, and performance management, the business team can access all these key functionalities to make informed business decisions. Moreover, the Yellowfin BI platform facilitates collaboration and storytelling to help businesses reduce the complexity of data analytics. Business teams can better comprehend and analyze data using modern, action-based dashboards. Furthermore, the BI tool is browser agnostic, making it accessible from desktops and mobile devices.

Features of Yellowfin BI

Action-based Dashboards: Users can take their dashboards to the next level with embedded operational workflows via no code or low code development environment.
Automated Business Monitoring: Business teams can discover changes and outliers in their data as they occur through threshold-based alerts or automated AI-driven signals.
Data Stories: Yellowfin BI can help reduce the time it takes to tell insightful data stories with its rich data visualizations.
Management Reports: The BI platform allows users to generate professional data-driven management reports and presentations.

Pros

The platform allows real-time, trend, and predictive analysis, helping users know the market and make good decisions.
Yellowfin BI facilitates mobile access, allowing the business team to monitor and collect data at any time and place.
The powerful tool enables data visualization in an easy-to-understand format.

Cons

Data extraction can be a bit slow with Yellowfin BI.
Integrating the platform with third-party tools can be quite cumbersome.
Many users find generating some reports difficult, as it sometimes lags and hangs.

Pricing Plan

Yellowfin BI offers custom pricing plans. Please visit official website to contact sales team.

Pentaho

Website	www.hitachivantara.com/en-us/products/pentaho-platform/data-integration-analytics.html
Rating	4.3 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Data Integration, Business Analytics, Big Data Processing

Pentaho is a commercial open-source business intelligence (BI) tool that helps organizations make data-driven decisions. The platform provides access to data integration, information dashboards, OLAP services, reporting, data mining, predictive analytics, and extract, transform, load (ETL) capabilities. Its data integration functionality allows users to find, manage, and combine data from various sources, such as native support for analytic databases, NoSQL, and Hadoop. Moreover, now that Pentaho is data agnostic, it is suitable for embedding or white labeling visual analytics as a part of third-party SaaS/software applications. Users can rebrand and customize the application based on open standards and architecture.

Pentaho offers predictive analytics that further facilitates machine learning algorithms, tools to process data, and the capability to import third-party models with PMML. In addition, users can translate big data into sights within this singular platform. The BI tool allows users to access a complete spectrum of data from several sources via its adaptive big data layer, taking the data source into account. Built on open architecture, the software can be integrated with multiple systems.

Features of Pentaho

Reporting: Pentaho Bi reporting tools help generate reports on-demand and according to the fixed schedule set by the user.
Dashboard: The dashboard serves as the front face of the platform that offers well-reported content, analysis, and layout.
Data Mining: With the data mining feature, users can interact with the data at the graphical and program level for further analysis.
Data Integration: The data integration tool possesses various resources in terms of transformation libraries and mapping objects that allow business teams to integrate data across all levels. Moreover, the platform’s data integration templates are reusable.

Pentaho Tutorial for Beginners

Pros

Pentaho is a highly intuitive and scalable tool.
It uses a user-friendly GUI and offers 24/7 technical support.
The BI platform is the one-stop solution for ELT, reporting, and analysis.

Cons

The components of Pentaho can be present in a segregated mode.
The BI system has a fragile unified interface.
Compared to other BI tools, Pentaho technology evolves much slower.

Pricing Plan

Pentaho offers custom pricing plans. Please visit official website to contact sales team.

Conclusion

In the realm of modern business, SaaS Business Intelligence (BI) tools have emerged as vital assets, seamlessly combining cloud technology and advanced analytics. These tools democratize data insights, enabling real-time access and collaborative decision-making across devices. The diverse array of tools available reflects the unique needs of businesses, propelling them into an era of data-driven strategies. As technology advances, embracing SaaS BI tools becomes essential for maintaining a competitive edge. With data as a compass, businesses chart a course to success that’s both informed and achievable.

FAQs

What are SaaS Business Intelligence (BI) tools?

SaaS BI tools are cloud-based applications that offer advanced analytics and data visualization capabilities to help businesses transform raw data into actionable insights. They enable users to access and analyze data in real time, facilitating informed decision-making.

How do SaaS BI tools differ from traditional BI solutions?

SaaS BI tools are hosted in the cloud and accessed through web browsers, eliminating the need for complex on-premise installations. Traditional BI solutions often require significant infrastructure investments and maintenance.

What advantages do SaaS BI tools offer?

SaaS BI tools offer several benefits, including lower upfront costs, faster deployment, scalability, and accessibility from various devices and locations. They also often include regular updates and improved collaboration features.

What features should I look for in a SaaS BI tool?

Key features to consider include data visualization capabilities, user-friendly interfaces, integration with various data sources, scalability, security measures, and the ability to create customizable dashboards and reports.

Can SaaS BI tools handle large volumes of data?

Yes, many SaaS BI tools are designed to handle vast amounts of data.

Are SaaS BI tools secure?

Yes, reputable SaaS BI providers implement robust security measures, including encryption, access controls, and compliance certifications, to safeguard sensitive business data.

How do I choose the right SaaS BI tool for my organization?

To choose the right tool, consider your organization’s specific needs, such as data sources, user requirements, budget constraints, and scalability. Conduct thorough research, read reviews, and consider trial periods to determine which tool aligns best with your objectives.

August 9, 2023

Top 8 Essential SEO Tools for Freelancers and Agencies in 2023

In today’s competitive world, where substitutes for every product exist, whether in real life or on the internet, it is crucial to gain visibility to capture the attention of customers. This applies to everything from a chocolate cake recipe to a pair of jeans. To simplify the process and achieve strong visibility for your website, a robust and effective Search Engine Optimization (SEO) strategy is essential.

To strengthen their SEO game, freelancers and agencies rely on various tools. These tools serve as invaluable resources to enhance content visibility and improve rankings on search engines like Google. In this article, we will delve into the SEO tools commonly utilized by freelancers and agencies, exploring how they leverage these tools to increase their website’s noticeability and attract a larger customer base.

“A good tool improves the way you work. A great tool improves the way you think.” – Jeff Duntemann

Search Engine Optimization (SEO) is crucial for gaining attention and visibility for your website. In addition to that, there are several compelling reasons why SEO tools are indispensable:

Competitive Analysis: Many SEO tools offer the ability to monitor competitor traffic numbers and strategies in an ethical manner. This valuable insight allows you to understand how their content is performing and stay ahead of the competition.
Keyword Research: SEO tools provide comprehensive lists of relevant keywords that can significantly enhance the visibility of your content. By targeting the right keywords, you can attract more organic traffic to your website.
SEO Audits: Conducting regular SEO audits using these tools helps identify any issues or shortcomings on your website. By addressing these issues promptly, you can save valuable time and resources while ensuring optimal performance.
Performance Tracking: SEO tools enable you to measure the effectiveness of the strategies implemented to rank your website higher on search engine results pages. By analyzing data and metrics, you can gauge the success of your SEO efforts and make informed decisions.

Give your organic rankings the desired boost with the Help of 99Outreach SEO Services

Why Choose Team 99Outreach?

Guaranteed Satisfaction | In-house content creation | Team of experts

Get Started

Top SEO Tools for Freelancers and Agencies

SEMrush
Ahrefs
LinkAssistant
Authority Labs
RankTracker
KWFinder
WooRank
Moz Pro

SEMrush

Website	www.semrush.com
Rating	4.7/5
Best For	keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial	Available

This visibility management platform was founded in the year 2008 and is considered one of the best tools in the category of SEO. With its headquarters in Boston, United States, this tool helps the user to identify the keywords that are being used by their competitors.

SEMrush provides an option for analyzing the competitor’s strategy in an ethical way and understanding their SEO game. It also helps in getting local customers by making the site evident in their local searches, plus it tracks down daily target keywords that will help the content in gaining more traffic.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Ahrefs

Website	Ahrefs.com
Rating	4.6/5
Best For	Competitor Research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking
Free Trial	Not Available

Ahrefs is a powerful SEO tool that is commonly used by freelancers and agencies to enhance their search engine optimization efforts. It offers a wide range of features and functionalities to help with keyword research, competitive analysis, backlink analysis, content optimization, rank tracking, and more. Freelancers and agencies can leverage Ahrefs to improve their clients’ website visibility, analyze competitors’ strategies, identify high-ranking keywords, track keyword rankings, and monitor backlinks. Overall, Ahrefs provides valuable insights and data that can aid in making informed SEO decisions and driving better organic search results.

Pricing Plan:

Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

LinkAssistant

Website	www.link-assistant.com
Rating	4.3/5
Best For	Link Building
Free Trial	Available

LinkAssistant, established in 2004, is a popular SEO tool that is beneficial for freelancers and agencies involved in search engine optimization activities. It is part of the SEO PowerSuite toolkit and specifically focuses on link building strategies. By providing features such as finding link prospects, managing outreach campaigns, tracking backlinks, and monitoring competitor link profiles, LinkAssistant helps streamline link building efforts for freelancers and agencies.

It assists in identifying suitable link opportunities, facilitating link exchanges, and offers a vast array of backlink suggestions. As part of the SEO Powersuite, it provides a comprehensive solution for optimizing websites, including powerful tools for rank tracking, website auditing, SEO research, and more.

Pricing Plan:

Have a look at the pricing details of each package.

Plans	Yearly Price
Free	$0
Professional	$299 per year
Enterprise	$499 per year

Try SEO Powersuite by LinkAssistant

Authority Labs

Website	www.authoritylabs.com
Rating	4.8/5
Best For	Keyword rank tracking and monitoring
Free Trial	Available

Authority Labs is an essential tool that allows users to monitor their search engine rankings effectively. Founded in 2008 by Chase Granberry, this search engine monitoring service simplifies the task of tracking website rankings on a regular basis. With Authority Labs, users can monitor their rankings not only at a global level but also by city and zip code, providing valuable insights into local search visibility.

Additionally, the tool offers competitor ranking monitoring, enabling users to stay updated on their competitors’ performance. It helps identify relevant keywords that are driving results, ensuring that content is optimized accordingly.

Furthermore, Authority Labs provides insights into the number of pages receiving organic traffic, allowing users to gauge the reach and effectiveness of their SEO efforts. Overall, Authority Labs empowers users with the information they need to make informed decisions and improve their search engine rankings.

Pricing Plan:

Have a look at the pricing details of each package.

Plans	Monthly Price
Plus	$49 per month
Pro	$99 per month
Pro Plus	$225 per month
Enterprise	$450 per month

RankTracker

Website	www.ranktracker.com
Rating	4.6/5
Best For	Keyword rank tracking and monitoring
Free Trial	Available

RankTracker is an SEO tool that focuses on tracking search engine rankings and keyword performance. It is designed to provide users, including freelancers and agencies, with comprehensive insights into their website’s rankings across various search engines and geographical locations.

With RankTracker, users can monitor their keyword rankings over time, track progress, and identify opportunities for optimization. The tool allows users to input their target keywords and automatically track their positions in search results, helping them assess the effectiveness of their SEO efforts. RankTracker provides valuable data on keyword rankings, search volume, and competition, empowering users to make informed decisions and improve their website’s visibility in search engine results pages.

Pricing Plan:

Have a look at the pricing details of each package.

Plans	Monthly Price
Starter	$24.00 per month
Double Data	$59.00 per month
Quad Data	$109.00 per month
Hex Data	$209.00 per month

KWFinder

Website	Mangools.com/kwfinder/
Rating	4.5/5
Best For	Keyword research and content marketing
Free Trial	Available

KWFinder is an SEO tool that specializes in keyword research and analysis. It helps users, including freelancers and agencies, discover relevant keywords with high search volumes and low competition. KWFinder provides a user-friendly interface that allows users to input their seed keywords and generate a list of related keywords along with important metrics such as search volume, keyword difficulty, and cost-per-click (CPC) data. This information helps users identify valuable keywords to target in their content and SEO strategies.

Additionally, KWFinder provides additional insights such as search trends, SERP analysis, and competitor analysis, allowing users to make data-driven decisions and optimize their website for improved search engine rankings and organic traffic.

Pricing Plan:

Have a look at the pricing details of each package.

Plans	Monthly Price
Mangools Basic	$49.00 per month
Mangools Premium	$69.00 per month
Mangools Agency	$129.00 per month

Start Using KWFinder Now

WooRank

Website	www.woorank.com
Rating	4.5/5
Best For	Link Building, Keyword Research, and SERP Rank Tracking
Free Trial	Available

WooRank is an SEO tool that offers website analysis and optimization features. It provides users, including freelancers and agencies, with a comprehensive overview of their website’s performance, identifying areas for improvement and optimization. WooRank analyzes various aspects of a website, including on-page SEO, mobile-friendliness, backlinks, social media presence, and more. The tool generates an easy-to-understand report with actionable insights and recommendations to enhance the website’s SEO and user experience.

Additionally, WooRank offers competitor analysis, keyword tracking, and website monitoring features to help users stay ahead in their SEO efforts. By utilizing WooRank, users can optimize their websites to drive better search engine rankings, increase organic traffic, and improve overall website performance.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$$53.25/month	$79.99/month
Premium	$133.25/month	$199.99/month
Enterprise	Custom Price	Custom Price

Moz Pro

Website	Moz.com
Rating	4.5/5
Best For	Site tracking, link building, competitor analysis, keyword research
Free Trial	Available

Moz Pro is a robust collection of SEO tools that enables users to effectively monitor and enhance their website’s search engine ranking. With Moz Pro, users can track their rankings, analyze competitor websites, and gain valuable insights into their own website’s performance and visibility. The tool suite includes powerful analytics that provide in-depth information on keyword performance, link metrics, and site audits. By leveraging Moz Pro, businesses can stay ahead of the competition by staying informed about their competitors’ rankings through SERP analysis, utilizing the technical insights offered by the platform, and conducting regular site audits to identify areas for improvement.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Standard	$67/month	$99/month
Medium	$125/month	$179/month
Large	$209/month	$299/month
Premium	$419/month	$599/month

Conclusion

The world of SEO is constantly evolving, and to stay ahead of the curve, freelancers and agencies need to arm themselves with the right tools. In this blog, we explored the top SEO tools for freelancers and agencies. These tools offer invaluable features and functionalities that empower SEO professionals to optimize their websites, gain a competitive edge, and attract more organic traffic. By leveraging these essential SEO tools, freelancers and agencies can make informed decisions, save time and resources, and ultimately improve their website’s visibility and rankings.

Remember, in the fast-paced world of SEO, staying up-to-date with the latest tools and trends is crucial. Embrace these essential SEO tools, harness their power, and watch as your website climbs higher in search engine rankings, attracts more visitors, and achieves greater online success.

FAQs

What are SEO tools?

SEO tools assist in optimizing websites for search engines, providing functionalities such as keyword research, competitor analysis, site auditing, and performance tracking to improve visibility and rankings.

What are the essential SEO tools that freelancers and agencies should consider?

Some of the top essential SEO tools for freelancers and agencies include Google Analytics, SEMrush, Ahrefs, Moz Pro, Screaming Frog, Rank Tracker, and Google Search Console.

Are these SEO tools suitable for beginners in the industry?

Yes, these SEO tools cater to both beginners and experienced professionals. They provide user-friendly interfaces, comprehensive documentation, and support resources to assist freelancers and agencies at any stage of their SEO journey.

Is SEO easy to learn?

SEO is easy to learn but hard to master. Dedication, continuous education, and hands-on experience are key to becoming proficient in SEO.

How can Google Analytics benefit freelancers and agencies?

Google Analytics provides valuable insights into website traffic, user behavior, and conversions. Freelancers and agencies can use it to track the performance of their SEO efforts, identify audience demographics, measure goal completions, and optimize their strategies accordingly.

What are the key features of SEMrush that make it essential for SEO professionals?

SEMrush offers a range of features, including keyword research, competitor analysis, site auditing, backlink analysis, and rank tracking. These features empower freelancers and agencies to enhance their keyword strategies, uncover competitor insights, identify site issues, and track their search engine rankings.

Can these SEO tools be used for both on-page and off-page optimization?

Yes, many of the essential SEO tools mentioned in the blog cover both on-page and off-page optimization aspects.

June 8, 2023

10 Best Business Travel and Expense Management Software
Did you know, as per the report of Emburse Certify, an average US business traveler spends approximately $949 on their business trip including all accommodation, airfare and other business expenses? This means that spending on business travel is an integral part of the business.

The return on investment in business travel is approximately $2.90 for every dollar spent on travel, so businesses should plan for business travel for their employees. So keeping track of travel expenses is an important aspect to organize everything and run the business efficiently.

Travel Expense Tracking Software is dedicated to serving you in this regard and helping you to manage your travel expenses. Here we have provided a list of the best travel expense-tracking software so that you do not need to search for software.

What Is Travel Expense Tracking Software?
List of Top Travel Expense Tracking Software
TripActions
TravelBank
TravelPerk
Zoho expense
Egencia
Coupa
SAP Concur
Expensify
Chromeriver
Emburse Certify

What Is Travel Expense Tracking Software?

Companies spend heavily on business travel, so in order to keep a track record of every penny spent on travel, businesses use travel expense tracking software. The software is well-equipped with features that help in organizing, monitoring and analyzing travel expenses.

Businesses of all types can track their expenses and align employee travel with their corporate travel policy to ensure compliance. You get a detailed idea of how much you have spent on which employee and plan appropriately for future travel taking the past travel experience into perspective.

So without further delay, let’s dive into the list of top travel expense tracking software.

List of Top Travel Expense Tracking Software

The followings are the best Travel and Expense Management Software

TripActions

Rating 4.7/5

Best For Traveler Planer for Each Employee

TripActions is a powerful and robust travel and expense management software that is trusted by more than 8000 companies worldwide. Launched in the year 2015, TripActions is dedicated to providing the best user experience when it comes to managing business trips.

It’s the only platform you need to manage physical and virtual cards for corporate travel expenses, and hotel and flight bookings with exclusive deals, cashback and rewards. Corporate travel policy plays a vital role in a business, this software provides real-time reports to ensure best-in-class business and policy decisions.

TripActions

The next-generation online booking tool of TripActions can save a lot of time in manual booking here and there, it integrates everything in an organized manner, and you can also access it through their mobile app. The enhanced user experience to book tickets and manage expenses in one place is incredible. It also rewards your employee in the form of Amazon Rewards if they save the company money on hotel bookings.

Features of TripActions
- Customizable and preset travel policies
- Robust travel reporting
- Travel booking and management with ease
- Physical and virtual corporate cards
- Expense management in automation
- Next Generation online booking tool
- Rewards and cashback while booking
- 24/7 travel agent support
Pros:
- Ease of use
- Great support
- Rewards while booking flights and hotels
- Competitive flight and hotel rates
Cons:
- Not connected with all airlines and hotels
- Android app stucks sometimes
- Not immediate rebooking when the flight gets cancelled
Pricing:
- Contact the sales team for pricing
TravelBank

Rating 4.4/5

Best For Tracking and Expense Management

Improve the visibility of travel expenses and manage them efficiently with TravelBank. It is an all-in-one solution for managing your expenses, booking, and cards. More than 50,000 companies are already using TravelBank to effectively manage their travel affairs.

Business travel becomes seamless and hassle-free with features like expense reports, multi-level approval, online booking for lodging and flights, integration, and much more. For early-stage companies and individuals, it offers an expense-free plan in which features like unlimited receipt scans and unlimited expense reports are included for free.

TravelBank

The mobile-centric approach of this software provides the best-in-class mobile app to manage everything from the convenience of your smartphone. The advanced UI acts as a cherry on the cake that makes the app easy to use. It also offers a powerful desktop app to use in the office and improve efficiency.

Features of TravelBank
- Brex cardholders will get an exclusive of 4x Brex points on travel spend
- Discounted corporate rates on flights and hotel booking
- Real-time reporting
- Customizable travel policy
- Incentives in the form of rewards
- Travel tracker duty-of-care dashboard
Pros:
- Rewards employees for saving the company’s money
- Easy-to-use interface
- Travel budgeting
Cons:
- A free trial is not available
- Confusing reports and expense tab
- The report scanning tool is not up to the mark
Pricing
- Travel: $15 /user/month
- Expense: $8 /user/month
- All-in-one: Custom pricing
TravelPerk

Rating 4.6/5

Best For Medium sizes Businesses

TravelPerk is an all-in-one software solution to track the expenses of business trips along with all the necessary features like booking hotels and flights, reporting, compliance, and much more. Over 5000 companies worldwide are using TravelPerk to manage their business trips and increase their productivity with robust reporting and analytics.

FlexiPerk is the most unique feature of TravelPerk that empowers you to book flights, hotel, car, and train anytime and you can cancel your booking in a single click, no question asked. You’ll get your refund in a single click. This service is currently available in the US, UK, Switzerland, and EU.

TravelPerk

Easy to create and customizable Simple Travel Policy ensures you stay within spending limits. This policy will help travelers to stay within their budget and enable them to manage their travel.

Features of TravelPerk
- Group booking facility for 9 or more people
- Vast Inventory
- Flexible travel policy
- Easy VAT recovery
- GreenPerk feature to offset spending
Pros:
- Centralized invoicing
- Instant set up
- A free trial is available
Cons:
- Comparatively High pricing
- Don’t have the option to view flights based on your budget
- Inefficient customer support
Pricing:
- Starter: First 5 booking free then 5%/booking
- Premium: $99/month + 3%/booking
- Pro: $299/month + 3%/booking
- Custom: Contact sales for price
Zoho expense

Rating 4.5/5

Best For Automated Expense Reporting

Zoho is a well-known and trusted Saas provider that offers varieties of cloud-based services to help businesses run their business smoothly and efficiently. Zoho expense is another great software of Zoho that provides travel and expense management features. Trusted by thousands of companies like Zomato, Makemytrip, and PUMA, it is available in more than 150 countries worldwide.

Zoho Expense

Empower your employee to add receipts and convert them into expenses seamlessly. You can set up approval for ticket costs and trips to manage your corporate travel more effectively. All the reports are stored in the cloud so that you do need not to worry about any paper in the future.

Apart from all the basic features of travel management software, you can create a user and assign roles to them. You can also restrict access to employees and set daily, monthly and annual spending limits.

Features of Zoho expense
- Corporate card reconciliation
- Expense report management and automation
- Mileage tracking
- Simplified and custom approval
- Advanced customization option
Pros:
- Seamless integration with Zoho suite
- Mobile app to manage travel on the go
- Interactive UI
- Multi-factor authentication and single sign-on
Cons:
- The mobile app crash sometime
- Timely response from support is missing
Pricing
- Free trial
- Standard: Rs 99/user/month
- Premium: Rs 199/user/month
- Enterprise: Rs 299/user/month
Click here to get Zoho

Egencia

Rating 4.4/5

Best For Enterprise and Corporate Business

Egencia has served more than 9000 companies across 60 countries and was launched in 2002. Having a great experience in the field, Egencia is committed to modernizing travel and expense management. End-to-end corporate travel planning becomes seamless and effortless with the powerful and robust software of Egencia.

Simplifying the task of corporate travel planning is the priority of Egencia, and ensuring that it provides an easy-to-use user interface for booking, approving travel requests and modifying travel. Your employee’s well-being and safety are a priority, and Egencia Travel Advisor ensures this with travel alerts and advice.

Egencia

It optimizes the travel experience of your employees through the program like Egencia top 100 corporate hotels. This program shortlists the hotels that are committed to putting the customer experience first.

Features of Egencia
- Travel management consulting
- Egencia analytics studio
- Benchmarking dashboard to compare peers
- Travel policy management tool
- Geographic risk level indicators
Pros:
- Automated reporting
- Robust mobile app
- Meeting and event planning experts
Cons:
- customer support is average
- Not intuitive interface
- A free trial is not available
Pricing:
- Request custom price quotes
Coupa

Rating 4.1/5

Best For Procurement Modules

Coupa launched its end-to-end travel and expense management software in 2022 to help businesses take care of their Corporate travel more efficiently. It is new to the field of corporate planning but has significant experience in providing similar services like contract management, supplier management, invoicing, treasury management, and similar services.

From planning a business trip to booking flights and hotels to providing traveler support, expense reports and compliance, it caters for everything you want in a travel tracking software.

Coupa

Enhanced visibility in expense insights gives you a clear picture of all your travel spending in one place, using this you become capable to gauge your spending. The advanced trip price prediction of the Coupa is capable enough to predict the spending that may occur during a future trip so that you can prepare for it and stay within your budget.

Features of Coupa
- Automated expense reporting
- Intelligent audit algorithm
- Coupa’s trip price predictions
- Valuable Insights from Community.ai
- Smart itineraries
Pros:
- AI fraud detection
- Real-time travel insights
- IOS and Android mobile app
Cons:
- Price is not disclosed
- Lack of customization
- Not interactive and modern dashboard
Pricing:
- Contact sales
SAP Concur

Rating 4/5

Best For Travel, Expense and Invoice Management

SAP Concur is another great software to consider for your business travel and expense management. It is declared as a leader in the IDC market scape report for travel and expense management. Through this, you take control of all your spending that happens on a business trip. Duty of care is a legal obligation for every business to ensure the safety of their employees, so this software ensures a safe travel experience and helps you stay compliant with the laws.

SAP Concur

A well-drafted travel policy can save a huge chunk of your money by giving clear information on which expense is reimbursable and which is not. SAP Concur will help you to prepare the best travel policy that you can customize at any time.
Even when you book your ticket through a channel other than SAP Concur, it captures the details and helps you manage each and every expense. It also provides you with consolidated reports of each and every expense in a single dashboard.

Features of SAP Concur
- Triplink to capture the booking made outside of SAP Concur
- Easy travel compliance for employees
- Employees are empowered to book their ticket
- Speed up the request and approval process with Concur request
- ExpenseIT to simplify expense reporting
Pros:
- Availability of iOS and Android app
- Easy reimbursement
- Slack integration
Cons:
- Old and messy interface
- Price is not disclosed
- Cumbersome to audit expenses
Pricing:
- Contact sales
Expensify

Rating 4.4/5

Best For Expense Tracking

Expensify is the deserving candidate in our list of top travel tracking software because of its amazing features and huge customer base. Launched in the year 2008, it has served more than 12 million people worldwide. It is one of the companies in the world that has the highest revenue per employee.

Advanced features like Smart Scan have the ability to scan all receipts, streamlining the approval process and speeding up the reimbursement process. Since everything is in one streamlined process, it can integrate all of your business travel expenses into your favorite accounting software.

Expensify

Apart from all the basic features like expense management, bill payments, invoicing and travel management, it also offers the Expensify card which earns you up to 4% rewards on every purchase. 10% of the revenue earned on each Expensify card will be donated to Expensify’s charitable organization known as Expensify.org.

Features of Expensify
- Expensify Card
- Smart scan
- Notification alert and rebooking of other flights when the flight got cancelled
- Easy booking through chat with concierge
- Streamlined travel compliance
- Corporate card reconciliation
- Multiple approvers
- Advanced tax tracking
Pros:
- PCI-compliant security
- Delegated access
- Reasonable pricing
- User-friendly mobile app
Cons:
- No option to filter the expense list
- Difficult to add approves
- Smart scan fails sometimes
Pricing:
- Free: $0
- Collect: $5/user/month
- Control: $9/user/month
Chromeriver

Rating 3.7/5

Best For Document-related Processes

Chomeriver is an end-to-end travel and expense management software that mitigates the hassle of managing corporate travel. It helps organizations automate and streamline their document-related processes, such as document creation, review, and approval. The platform also includes features for collaboration, document storage and management, and integration with other business systems and tools.

Chomeriver

The ACFE survey estimates that businesses lose 5% of revenue each year due to fraud and out-of-policy spending. Chromeriver automates compliance and expense management to save time and detect such frauds.

Features of Chromeriver
- Improved budgeting and forecasting
- Easy integration with any travel management company
- Real-time reporting of expenses
- Prioritized safety and awareness
- Seamless payment data tracking
- Availability of reimbursement card
Pros:
- Show progress of reimbursement
- Mileage tracking
- OCR capability
- Duty of care compliance
Cons:
- Pricing is not disclosed
- Not wholly dedicated to travel management
- Difficult to navigate UI
Pricing:
- Contact the support team for pricing
Emburse Certify

Rating 4.5/5

Best For Quick Approvals and Expense Reports

Emburse Certify is a software solution that makes travel and expense management, report and analytics, and reimbursement easy and efficient. Having a user base of more than 12 million and a presence in more than 120 countries, this software is trusted and offers all the necessary features to track travel expenses.

Empower your employee to travel without the headache of thinking much about trip planning because this software handles everything from start to end with full flexibility. You’ll find the best corporate rates for travel booking for flights, rail, hotel, and car rental.

Emburse Certify

Contact the support team anytime via chat, phone, or email and get your query solved immediately. With Certify, your employees are always in the compliance area of your corporate policy. You have full flexibility to modify the policy at any time and change will reflect in real-time.

Features of Emburse Certify
- Data autofill and report scanning
- Automated policy enforcement
- Full reporting suite with analytics
- Multiple user roles
- Control of approval routing‌‌
Pros:
- Available in 140+ currencies
- Credit card integration
- IOS and Android mobile app
Cons:
- A free trial is not available
- A lot of back and forth creates inconvenience
Pricing:
- Certify now: $12 /user/month
- Professional and Enterprise: Contact support
Conclusion

From planning a corporate trip to completing the entire trip, everything needs to be reported perfectly without missing anything. The above list of software helps in everything from travel booking to managing expenses easily, so choose the best one from the list and save a lot of time and resources in tracking travel expenses.

FAQs

What is Travel and Expense management software?

Travel and expense management or tracking software allows and provides users with a platform for planning, purchasing, and recording travel expenses. It also ensures employee work-related travel adheres to company policy.

How do you manage travel expenses?

Avoiding business class is one best practice that goes without saying, but here are some other ways you can reduce your air travel expenses:
- Book tickets in advance
- Don’t stick to one favourite booking website
- Partnering with airlines
- Reduce costs by scheduling meetings well
- Use Travel Expense Management software for tracking expenses
How to choose the best Travel Expense Tracking Software?

You should consider several factors before choosing the best travel expense tracking software for your business such as whether your employee is traveling more on roads or they travel more by air, for this make a list of priorities and features that you need in your software.

What are the best Travel Expense Tracking Software?

The following are the best travel and expense management software
- TripActions
- TravelBank
- TravelPerk
- Zoho expense
- Zoho expense
- Coupa
- SAP Concur
- Expensify
- Chromeriver
- Emburse Certify
January 4, 2023
Top 25 Profitable Micro SaaS Ideas to Explore in 2022
Software as a Service or SaaS is a cloud-based software authorizing model, that licenses software to users through the internet. The services are centrally hosted and require no installation or maintenance from the end user. It can be easily accessed through a web browser with an internet connection.

SaaS comes with the advantage of an on-demand subscription basis, which eliminates the risks of long-term commitment for users. They come at absolutely lower costs with no requirement for any operating expenses. SaaS is one of the fastest-growing services in the market. Their growth rate is rising by 18% every year.

What is Micro SaaS?

Top 25 Profitable Micro SaaS Ideas
Micro SaaS – Features and Advantages

Micro SaaS – Limitations

What is Micro SaaS?

Micro SaaS shows promising growth in the Software as a Service market. They are started and operated as a small business as their name describes. Investments are required in a lesser number compared to other SaaS operations. Micro SaaS is considered to be focusing on a narrow market that is Niche Market with a small team and limited customers.

With their recurring profits, fewer capital needs, low risk, dedicated customers and minimal operating expenses, Micro SaaS has started attracting many entrepreneurs towards them in recent years.

Top 25 Profitable Micro SaaS Ideas

The top 25 Micro Most profitable SaaS Ideas for your startup that definitely help you make money. The micro saas ideas to make money in 2022 are discussed below

Email Marketing

As digital marketing is growing at a rapid pace, email marketing has become one of the most profitable micro SaaS ideas. It is an essential service that helps an organisation to maintain regular follow-ups for their emails.

E-mail marketing Revenue forecast

Even the clients and customers can be kept in close contact through consistent email campaigning and marketing system. It can also save time, by segregating important mail from spam through colours or folders. It is necessary for an organisation that deals with too many emails.

Resume Builder

It is a significant tool that is necessary for youngsters and adults, who’re seeking jobs. Teaching them about creating an interesting resume and providing them with examples or templates could prove to be a promising startup. Demand for Resume Builders remains consistent over time.

Accounting Services

The always ‘in-demand’ services like accounting and basic tax calculations can be integrated into simple software. It helps the users manage their businesses and know the basic tax details they are supposed to pay.

Video/Photo Editing Services

The growing social media and e-commerce trend has only increased the need for photo or video editing tools. Developing an editing tool with good features according to the social media and e-marketer’s requirements can be a good choice.

Human Resource Management (HRM)

This is software that is used to track, manage and plan the requirements of the workforce deployed in an organisation.

Global Human Resource Management Market

It is expected that about 90% of workforce management by 2023, would be handled by SaaS. There is a huge need for these types of management software.

Content Management

There has been an enormous growth in the number of bloggers and social media users in recent times. Therefore, a need for content management software becomes essential. A SaaS tool to create and manage content with advanced facilities to auto-post and manage them will have more demand.

Learning Management System (LRM)

This has a great scope in the present online world. Educating students and elders on basic, professional and personal life through online lectures and study materials, will have a great demand in future. It is high time to start a SaaS platform for educational services.

Survey Compilation

Customer surveys and feedbacks are the most essential elements for the growth of a business. But, when plenty of them pile up, it might be difficult to keep track of everything. A SaaS tool can solve this by providing features, that can pick up important feedback, and merge repeated ones and others. It can save time and help to provide efficient solutions to the matter.

Team Management

Managing teams in projects and discussions when working remotely could be challenging. Particularly, when the meeting includes PPTs and much information, that is to be noted, it becomes difficult for a follow-up. A SaaS software to handle this can be of great advantage to the user and as an income generator to the service provider.

Customer Resources Management (CRM)

Freelancers and companies need to do multiple activities or work for different clients at the same time. Managing all these works on their own can be a time-consuming process. Hence, this type of management can be done by Micro SaaS tools, effectively and reliably, for freelancers.

Invoicing

Software that can generate bills and invoices automatically after every sale stands to be useful. Bills should be easily exported to PDF or any other Tax calculation software as per needs. It should be able to generate periodic bills with good presentation. Auto billing and Invoicing software can increase the productivity of an organisation.

Healthcare Services

Tracking clients’ healthcare schedules, fixing and reminding them of their appointments, providing remote health support through professionals, online consultations with doctors, etc., can be done through the healthcare SaaS service. The demand for such services is going to be higher in the future.

Fitness manager

Developing a fitness/wellness program during these pandemic times, when most of us are working from home, is one of the best ideas. You can teach people simple exercises or yoga that are needed for their day-to-day wellness. If you’re a fitness professional, then you can do it as a proper online program through a SaaS tool.

Journaling

The pace of the growing world has made people isolated. Accompanying those people by letting them share their thoughts and making them reflect on their lives could be useful. Just design software with a good user interface and writing formats and this might be your next best Micro SaaS startup. Journaling is indeed good for mental health.

Web Analytics

Web Analytics Software helps you track your website’s traffic and analyze your performance over time. They provide solutions to improve the performance of websites, thus saving time and increasing the income for an organisation.

Pharmaceutical Service

This could be an essential service required by older people. They may lose track of their medicine’s availability and suffer at the last minute. A SaaS platform to address this issue and deliver the medicines to their doorstep on time can make a good startup.

Software Solutions

In a world that is revolving around more technical devices than humans, there’s no drought for doubts regarding software and its functions. Addressing these doubts by providing solutions in an easy and simple way, either through videos or blogs, can be a good option for a Micro SaaS business.

Form Generator

The usage of online forms, like Google forms, has become an essential tool in recent times. So, developing a SaaS tool for creating forms, will have a good market demand. Presenting it in such a way that, even people with no coding knowledge can create their own forms, will certainly possess a higher advantage for this service.

Cookery

Cookery has gained a huge reception among people around the world. The lockdown, which arrested people in their homes, made them look for new ways to enjoy their meals. Hence, online cooking demos and sharing of recipes by chefs and professionals could be a good idea for starting a business.

KPI Tracking

Key Performance Indicators (KPI) a tool used to measure the company’s performance and displays the result as charts and tables for easy understanding. It helps the organisation to monitor sales and other performance-related activities. The demand for such tools is always higher.

Tea/Coffee Round

It may sound weird, but this type of service proves to be of great importance to employees in an organisation. There is a need for an app that keeps track of rounds of who should make tea for the day. A perfectly crafted Micro SaaS tool could do that.

Personal Goal Tracker

This should track anything from personal goals, maintaining diet, achievements, milestones, etc., This can be made into a graph for easy viewing and analyzing one’s performance. The personal tracker can have a good reach among audiences.

Time Manager

Organizing and planning time, to make optimum utilization, might demand most of our energy. If a small software could assist us with that, then it’ll be of great support. Developing a time management tool, that could help us keep track of our time and remind us of what and when things should be done, can have a good deal of demand in future.

Habit Tracker

With people getting more conscious of their habits, a habit tracker can be a great tool and a profitable Micro SaaS idea. It is a simple tool that helps one to look into and manage their own habits. One can maintain a record of their habits in this software to analyze and self-assess themselves whenever one wants. This modest tool helps one to progress towards their goals. This SaaS idea can be of great value to the users.

25. Grocery/Essentials

People are getting more attracted to online shopping, and groceries are getting added to that list. Developing a SaaS-based model for grocery service would make it more efficient and successful in future.

Micro SaaS – Features and Advantages
- Development of Micro SaaS can be easier and simpler. You don’t require much coding knowledge or technical skills to start one.
- You can develop a one-to-one interaction with customers, which helps to build a dedicated customer base.
- Even though, Micro SaaS mostly concentrates on Niche Markets, its geographical boundaries are limitless. It can have customers from any part of the world.
- Recurring income is undoubtedly the best revenue model in the world today. There’re plenty of opportunities in Micro SaaS, to create a good recurring revenue model.
- Though you’ve stable customers, their numbers will be limited due to a narrow focus on a particular niche.
- Since the capital and investments are limited, you may have to depend on other hosting platforms like Shopify, to start your Micro SaaS. This makes you stick to their rules and regulations and you may be less independent.
- Operating with a small team means, fewer ideas for improvements and innovations and more responsibilities on few persons. Failing to notice market changes and adapting to them quickly, could be risky for business.
Micro SaaS – Limitations

Though there’re a few disadvantages, they could be eradicated easily by improper planning and if not having proper market awareness. Any good idea with a knowledgeable team can bring out the most successful Micro SaaS business but without planning it could fail.

Conclusion

Ideas are boundless and every new day blooms with some new ideas, innovations and entrepreneurs, and Micro SaaS is the best way to create and give shape to such ideas. The best 25 Micro SaaS Startup ideas that are mentioned above is one that could start now, as it is the right time to do so. I hope, one of these ideas either benefits you or strikes you with some new concepts that could be further enhanced to make profitable saas companies.

FAQ

What is a Micro SaaS?

Micro SaaS is a business targeting a niche market, run by a small team, with small costs and has a small but dedicated user base and no outside funding.

How can you make SaaS profitable?

Develop a solution for a problem, Write up a lean plan, Explore pricing models and Financing and funding and Build your product.

What is a SaaS example?

Some of the SaaS examples are BigCommerce, Google Apps, Salesforce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, and HubSpot.

How do I find a good micro saas idea?

We have packed this article with the best micro saas ideas but you can brainstorm by analysing the market for more such ideas.

Are micro SaaS startups really profitable?

Yes, they are profitable and usually revenue ranges between $1,000 – $10,000 per month.

How do I build a micro SaaS product?

You may look up to a team of developers and designers or you can use tools like no-code tools to build your micro saas.
November 25, 2022

Rating	4.7/5
Best For	Traveler Planer for Each Employee

Rating	4.4/5
Best For	Tracking and Expense Management

Rating	4.6/5
Best For	Medium sizes Businesses

Rating	4.5/5
Best For	Automated Expense Reporting

Enthu.ai Success Story – How is it Providing Actionable Insights from Customer Interactions?

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Enthu.ai.

Conversational analytics is the concept of extracting useful data from human speech and making analysis/interpretations using AI/ML. As technology is advancing exponentially, so are the great minds of entrepreneurs. Tushar Jain realized that there is still less scope outside in automating the manual process of sales people.

He got his Eureka moment, and established an amazing product named ‘Enthu’. Enthu (as a product) was conceptualized and built by the entrepreneurial and technical minds of Tushar Jain and Vishal Verma.

Conversation analytics is a costly technology, thus limited to only a few. Enthu’s vision is to make conversation analytics/speech analytics platform affordable to businesses at a reasonable rate with important feature. Enthu is a SaaS based conversation intelligence platform that turns customer calls into actionable insights.

StartupTalky interviewed Tushar Jain (Founder of Enthu.ai) to understand the Conversation analytics industry and know about Enthu.ai Startup Story.

So, let’s walk through the Startup Story of Enthu.ai and delve into everything about Enthu’s founder, business model, startup idea, products, revenue model, and more.

Enthu.ai – Company Highlights

Company Name	Enthu.AI
Headquarter	Chandigarh, India
Founders	Tushar Jain, Vishal Verma (Technical co-founder)
Sector	Conversation Intelligence, Speech Analytics, AI
Founding Year	2020
Total Funding	$15 mn
Registered Entity Name	OnPage Infotek LLP
Contact Email	hello@enthu.ai

Enthu.ai – About
Enthu.ai – Market/Industry Details
Enthu.ai – Founders and Team
Enthu.ai – Startup Story
Enthu.ai – Name and Logo
Enthu.ai – Business Model and Revenue Model
Enthu.ai – Funding and Investors
Enthu.ai – Customer Acquisition
Enthu.ai – Advisors and Mentors
Enthu.ai – Startup Challenges
Enthu.ai – Future Plans

Enthu.ai – About

Enthu is a SaaS-based conversation intelligence platform that turns customer calls into actionable insights. It automates the ability to listen to every customer interaction and drive agents’ performance by identifying the behaviors that impact outcomes.

Enthu is aimed at improving contact center performance by delivering highly effective, scalable, and usable conversation analytics. The core of the platform is analytics, where each call is analyzed for call moments and reports can be pulled out for QA analysis. Enthu can completely analyse the call interactions, extract actionable sentiment and interaction insights, and in this way, it helps to streamline the workflows.

It is a horizontal play, which means Enthu can be easily deployed across business functions, be it the revenue side (like sales, customer success etc.) or the margin side (like customer support, call quality monitoring, rep training & coaching, recruitment operations etc.).

Enthu Speech analytics platform — Create customized call moments with Enthu

Products of Enthu.ai and how does Enthu.ai work?

The product (Enthu) integrates with the VoIP platform which calling teams use. The call feeds are automatically picked by Enthu and analyzed.

One of the important aspect here is that the product is 100% customizable i.e. the user can replicate their calling scripts/themes in the system, create teams/agents and assign custom feedback forms. ‌‌The core of the platform is the analytics where each call is analyzed for call moments and reports can be pulled out for QA analysis.

Enthu Conversational Analytics Platform — Enthu Call Analysis

Enthu.ai aims to help the managers gain a complete awareness of their customer service operations, which will let them run coaching for their agents.

Suppose a company would want to run a Christmas campaign where they would offer their products at a discount. Here, they need to make relevant calls that the agents would dial. In such situations, the call centre managers were rendered helpless at the end of the day earlier. However, now they can now evaluate the calls and check whether the pitching was right and all the points of improvements that they bring to the process. Enthu.ai would help them define the manual script where they would not have to listen to random calls anymore. The Enthu software would instead help them process all the calls and provide detailed reports or conversation analyses.

Enthu.ai – Market/Industry Details

Conversation Analytics Platform & Speech Analytics is the domain of Enthu.ai.

As per a report by Mordor Intelligence, the speech analytics market worldwide was valued at $1.34 billion in 2019, and is expected to reach a value of $4.38 billion by 2025. That’s a CAGR of 21.6% over the 5-year period between 2020 and 2025.

While North America is still the largest market, Asia Pacific is the fastest-growing market, probably because of the high concentration of call centers in the region.

Quixy: No-Code App Development | Company Profile, Founders & Challenges

Quixy is a cloud-based user-friendly business application platform that empowers
business users with no coding skills to automate workflows & processes, and
build enterprise-grade applications, using simple drag and drop design, ten
times faster compared to the traditional approach. Quixy provides …

StartupTalkyLakshya Singh

Enthu.ai – Founders and Team

Tushar Jain is the Founder of Enthu.ai. Vishal Verma is the Technical Co-founder of Enthu.ai

Founder/Owner of Enthu.ai — Tushar Jain, Founder, Enthu.ai

Tushar Jain (Founder, Enthu.ai)

Tushar Jain is an Engineer, who has completed an MBA from NMIMS. He has over 9 years of corporate experience working in brands like McKinsey & Company and HCL Tech. He has also worked in startups like Jugnoo Technologies, where he worked as Head of Marketing. Tushar was also the Head of Marketing at Kays Harbor. After that, he founded OnPage Champ. He led the entrepreneurial journey since January 2019, when he started working on his 1st product – OnPage Champ. He then founded Enthu.ai in July 2020.

Vishal Verma (Head of Technology, Enthu.ai)

Vishal joined us as an employee of Enthu.ai in March 2020 (for OnPage Champ). He has a very rich experience in servers and algorithms. He displayed exemplary leadership, and problem-solving capabilities and was instrumental in building the crawling engine of OnPage Champ.

As they decided to start working on Enthu, Vishal shared his vision about building Enthu.ai and offered to join as a technical cofounder for Enthu. That’s how Vishal boarded with Tushar.

Vishal’s role in building Enthu.ai was exemplary. He guided the team and ensured that they launched the MVP for Enthu in just 20 days, and by the end of the first month, they were together pitching Enthu to real customers.‌‌ Vishal left the company in December 2021 and then began to work as an IT Consultant.

Gaurav Mittal is another Co-founder of Enthu.ai, who is serving the position at Enthu.ai since May 2021.

Enthu’s work culture is more of a decentralized organisation. At Enthu, individuals are motivated to take decisions irrespective of the outcome.

Its hiring criteria is simple –

“We are fast movers and we chose people who are independent thinkers and take ownership of their work” Says Tushar Jain, Founder, Enthu.ai

Enthu.ai – Startup Story

The idea for Enthu germinated while Tushar was trying to scale his other product OnPage Champ (the product is still active and has a user base of 2000+).

During the COVID lockdown, Tushar was trying to scale up the outreach team at OnPage Champ. The idea was – the team makes calls and converts the inbound leads that were generated on the website. His sales reps were working remote and there was no way he could quickly analyze what was happening on the calls, except going through the meeting notes or listening to the calls. Both these activities required a significant amount of time investment, something which he couldn’t afford.

In a way, he felt a lack of control over the feedback, coaching and training, that he should offer to the salespeople, basis the conversations they are making day in and day out.

At that moment, Tushar started looking for conversation analytics solutions in the market. There were a couple of great options, but all were heavily priced and targeted towards enterprises. Moreover, a majority of them wanted a prior commitment, either in terms of number of agents or annual contracts, something which he wasn’t ready to make. This was his eureka moment: to build a speech analytics platform that can cater to a wider audience (especially SMEs), irrespective of any restrictions.

There are a number of contact centers in Chandigarh and he started talking to founders and operation managers. The idea was not to pitch the solution but to understand the following-

How do they manage the call quality?
What are their pain points?
How frequent are the pain points and what they are doing to solve it?

I strongly recommend you to read “The Mom Test” if you want to learn how to take customer interviews – Says, Tushar

‌‌Based on these interactions with people, Tushar realized that monitoring call quality is still a manual process across majority of the contact centers, and that there’s a lot of scope of automating this labor-intensive process. ‌‌That’s when Tushar along with Vishal, started working on the MVP for Enthu.

Clumio Company Profiles: SaaS Platform For Enterprise Backup

This article is a part Company Profile, an initiative by StartupTalky to publish
verified information on different startups and organizations. The content in
this post has been approved by the organization it is based on. Traditional approaches to backup and recovery, even those claiming to be SaaS…

StartupTalkyAvantika Bhardwaj

Enthu.ai – Name and Logo

Tushar (founder of Enthu) was looking for an adjective that has a close association with people who sell on calls. Being enthusiastic about one’s product/service is the first step to success when it comes to sales.‌‌ That’s how the slang ‘ENTHU’ was determined.

Enthu.ai

Enthu.ai – Business Model and Revenue Model

Enthu works on per agent per month model, with no annual or minimum rep commitments. It offers a 14-day free trial during which it runs a pilot for the customers to showcase the value of speech analytics and conversational AI.

‌‌The base plan for Enthu starts with $25 per agent, and that includes fixed number of transcription hours. It also offers custom plans depending on calling needs and volume.

Enthu.ai – Funding and Investors

Enthu.ai was initially bootstrapped before it raised a $15 mn Pre-Seed round of funding led by Ankit Dudhwewala, and Appit Simple Infotek. Suhasini Dudhwewala is another investor of Enthu.ai

Date	Funding Round	Deal Value	Lead Investors
May 11, 2021	Pre-Seed Round	$15 mn	Ankit Dudhwewala, Appit Simple Infotek

Enthu.ai – Customer Acquisition

Via cold outreach and referrals, Enthu acquired a couple of customers since its inception. The customers are majorly contact centers and SaaS companies. It has already established the RoI of the product for its initial few customers.

“LinkedIn works best for us to acquire customers.”- Says Tushar

Enthu.ai – Advisors and Mentors

CallHippo, a leading VoIP provider is Enthu’s partner. CallHippo helped them to get lot of industry insights and mentorship.

Enthu.ai – Startup Challenges

Tushar felt that technology was one of the main challenging aspects, as the system had to be made accurate with an Indian English Accent. However, at the end, they were able to solve it and create an amazing speech analytics platform – Enthu.ai.

Enthu.ai – Future Plans

Enthu’s goal for the next 1 year is to work closely with its customers and identify more use cases for the application of voice analytics at contact centers and accordingly invest in the product.

FAQs

What is Enthu.ai?

Enthu.ai is a Chandigarh-headquartered conversational AI startup that was founded in 2020 by Tushar Jain and Vishal Verma, which is helping monitor and analyse the calls and extract valuable information to enhance call quality.

Who were the founders of Enthu.ai?

The founders of Enthu.ai are Tushar Jain and Vishal Verma.

When was Enthu.ai was founded?

Enthu.ai was founded in 2020.

June 11, 2022

How to Do a Competitive Analysis on Social Media to Boost Your Marketing Strategy?
Advertisements are a great way to popularise your company, its products, offers and whatnot. It creates a situation where an inevitable ranking of your company along with its rivals happens as far as viewers are concerned. From newspapers and billboards, today the space for this competition has gone to various social media platforms.

Social media marketing has become one of the most important and efficient ways to interact and engage with your product users. Any popular company that controls the market will definitely have an excellent social media marketing strategy.

Having made clear the importance of social media marketing, this article will talk about a few things that you can do to spy on your competitor’s social media marketing strategies. Competitor analysis is never a bad thing to do as the word spy makes it sound. It is an efficient way to improve yourself across the process to have a better standing in the market.

Identify Your Competitors
Identifying the Channels
Gathering Data
Keep an Eye on the Ads
Analyse the Newsfeed of Your Competitors
SWOT Analysis
Automation of Tools

Identify Your Competitors

It is the first and the most important thing that you have to do before you start to monitor their digital marketing strategies. This is where you will make use of the right keywords to gather information about all kinds of competitors that you have got.

Remember that not only the popular competitors are your only competitors. Look for all sorts of potential competitions as well. Making a list of competitors will help you improve the management of the situation in a better manner.

Identifying the Channels

There are a plethora of platforms where your competitors might be engaging with people. Generally ranging from popular social media networking sites like Facebook, Twitter, and Instagram; it is very unlikely that your competitors’ options end here.

Check for any blogs that your competitors might be using and other not so popular social media sites where your competitor might have good user engagement.

Gathering Data

This is the instance where you narrow down your monitoring of your competitors into what exactly they do. You can start with any of their social media accounts, preferably Facebook.

Go through the number of likes and comments that they get. You can use this information to understand whom you should target now. You can also use the advertisement facility of Facebook to arrange for these users to reach your website whenever they click the ad.

Do not forget to look up for the demographic details of your competitors ads. Whenever you come across their ad in social media platforms use ‘more options’ available to dig in and understand the reach of their ads. You can use this information to model your strategies accordingly.

Best Sales Prospecting Tools for Lead Generation and Conversion

Top 5 Sales Prospecting Tools to build you a prospect list, to integrate with your CRM including Prospect.io, Leadfeeder, Bloobirds, Datanyze, and Detective.

StartupTalkyAnsh Mehrey

Keep an Eye on the Ads

Ads being the basic foundation of social media marketing, be mindful of the things that get in along with the advertisements. Studies show that good quality captions will increase the traffic to the website by 6 to 7 times.

Look at the value proposition, length of texts and the details addressed within the texts added. Also, look into the kind of ads they circulate. This is not to copy them blindly but is a form of self-introspection and a guide to what needs to be done and what needs to be avoided.

The best way to do all these is by using ad spying tools to spy on your competitor’s ads. AdSpyder is one of the ad spying tools that can help you with spying on your competitor’s ads on various platforms. You can understand the strategies that they have taken and can implement the same on your ads, to make them perform better.

Analyse the Newsfeed of Your Competitors

Apart from Ads, your competitors’ newsfeeds should always be under your scrutiny to have a better idea of their plans. Based on the number of likes and comments, weigh their best engaging content and analyse it.

The kind of language, images and call to action used should be looked upon. Going through their comments will be a great way to understand what aspect of the feed attracts them and what they do not like. It will be a cost-effective way to boost your social media strategy.

SWOT Analysis

Understanding the strengths and weaknesses of your competitors and your company is an efficient way to improve social media marketing. To facilitate this you can do a SWOT test which is expanded as Strength, Weakness, Opportunities and Threat. As the name suggests, it will help you identify your strength and opportunities available in the industry through an analysis of your competitor’s strength.

Automation of Tools

All the above mentioned tips are for the betterment of your business. It will be extremely helpful if you can automate the search process so that the only thing that you have got to do is to improve the efficiency.

Even that can be achieved through various online tools available. Usage of tools to automate your search is highly recommended considering the unique and unfortunate fact that the searching part is futile while the results are invaluable. So if you can automate your tools, then don’t waste your time.

Top 10 Best CMS of 2021 | Most Popular Content Management Systems to Look Out For in 2021

Here are top 10 Most Popular CMS for Startups used for building websites and online stores including WordPress, Squarespace, Wix, OpenCart, and Shopify

StartupTalkyAnsh Mehrey

Top Tools You Can Use to Ease Your Way to Analyse Your Competitors
- AdSpyder
- Zappier
- IFTTT
- Open Site Explorer
- BuzzSumo
- SEMrush
- SE Ranking
- Sprout Social
- Phlanx
- Ahrefs
- Similarweb
- Mailcharts
- Owletter
FAQ

What is a social media competitive analysis?

A competitive analysis is an analysis of your competition to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own.

What should a social media analysis include?

Followers, impressions, engagement, clicks/traffic, and mentions are important metrics to analyze while conducting a social media audit.

What are some top competitors analysis tools?

Sociality.io, Socialbakers, Sprout, Social, and Hootsuite are some of the top competitors analysis tools you should consider.
May 12, 2022
How Do Companies Use Mobile Analytics to Improve Their App?
Seventy percent of screen time is devoted to smartphones. A large percentage of this time is spent on apps. Such tremendous interest is fantastic news for you as an investor in the technological market. Simultaneously, the mobile app industry is quite crowded. If there’s one app for an issue, there’s probably another (or ten) available.

How can you remain above the curve while every application in the industry claims to be the next great thing? What strategies do you employ to ensure your software is unique? That’s when mobile analytics come into play.

What Is Mobile App Analytics?
Types of Mobile Analytics
Mobile Analytics versus Standard Web Analytics
Different Ways Mobile Analytics Is Used by Multiple Departments in a Company
What Is the Most Effective Technique to Obtain Analytics for Applications?
Is Google Analytics Compatible With Mobile Apps?
Best Mobile Analytics Tools

What Is Mobile App Analytics?

The collection and assessment of data – the data that makes you learn your customers’ behaviour and how they engage with your app – is called mobile analytics.

This unlocks a slew of options, such as gaining information about the number of converts and customers, as well as a better understanding of your consumers’ experience within your app.

Ultimately, it clarifies the objectives of users–do they want to purchase stuff? Is it merely for the purpose of obtaining data? Or are they simply browsing?

Types of Mobile Analytics

There are various forms of mobile analytics, each one improving your app in a unique way. To make the most of these mobile analytics sorts, keep in mind your company’s demands and objectives.

Mobile Advertising Analytics

You can track the efficacy of your promotional activities using mobile advertisements or marketing analytics.

App Monetization Analytics

App monetization analytics can help you learn more about your consumers’ app purchases. With this data, you may devise tactics to increase the profitability of your app.

In-App Engagement Analytics

In-app engagement analytics allows you to monitor user behaviour within the app. Learning how your app’s customers engage with it is a great method to constantly improve.

App Store Analytics

App store metrics can be accessed via app stores or a 3rd party solution. You may track optimization metrics like:
- App download and installations with this form of analytics.
- Rating
- Earnings
- Systems
- Venues
You may compare your application to your rivals in app stores by employing a 3rd party analytics tools.

Performance Analytics

Performance analytics is critical for determining the efficiency of your app. Many consumers will uninstall your app if it doesn’t function properly. You must evaluate all potential permutations of devices, OS, and other aspects to fully comprehend your app’s functionality.

Mobile Analytics versus Standard Web Analytics

Let’s look at the differences between mobile analytics and standard web analytics now. On portals, web analytics gather user information. For using web analytics, you must include a JavaScript code snippet in your site’s HTML source code. It’ll then begin collecting info and utilizing cookies to discover web traffic. Web analytics tools keep records of both desktop and mobile visitors’ info.

Mobile analytics is for smartphone and tablet applications. It tracks data via SDKs rather than prefetching, and customers are identified by their gadget or OS ID. Remember that each OS has its own SDK.

Moreover, unlike conventional analytics, mobile analytics excludes info from search engines because consumers access apps through their phones rather than through search engines. If your app connects with other apps, certain mobile analytics systems also help track inter-app interoperability. Also, because these elements impact your app, app analytics gives insight into consumers’ devices. Web designers should try and ensure their designs are attuned.

Different Ways Mobile Analytics Is Used by Multiple Departments in a Company

To collect data, analytics solutions are frequently connected with organisations’ native applications. It ensures that the time and work put into designing the app does not go in vain. Also, it tells you where your customers are drifting off and what hurdles they’re hitting during the onboarding.

When it pertains to refining and optimising the UX, the ideas gleaned from analytics data are immediately relevant for various teams within the firm.

Marketing

A market study is done using mobile analytics. It allows firms to monitor and assess the efficacy of their marketing efforts, as well as determine which platform is the most effective. This aids in the proper management of your marketing initiatives.

UX/UI

Heatmaps and session replay aid UX professionals in focusing primarily on the majority of your app’s user-interacted sections. Heatmap is a data visualisation tool that displays how your smartphone users engage with the UI by clicking, tapping, scrolling, etc.

Heatmaps

Session replay recreates the user’s experience in the format of replay clips and accentuates the user’s full touch engagements. This study enables them to carefully position CTAs, improve navigation, and utilise screen features to provide a streamlined experience.

You may delve deeper into a whole set of users by integrating session replays and conversion funnels and monitoring the deviation and true customer behaviour.

Product

A/B testing allows product managers to assess their customers by dividing them into 2 (or more) sets and observing how each variation influences their behaviour. Product managers can use tools like usage monitoring to uncover trends that will assist them to make decisions as they make modifications and send out fixes.

After taking recourse, product managers must ensure that it has the desired effect. When making judgments, they consider conversion rates, the most frequently utilized screens, app versions, devices, and OS.

Establishing funnels for certain user groups is an intriguing use case. Using session replays to see into the funnel lets product members discover why a certain customer took a specific function and where they were experiencing trouble. This assists in finding the precise setting of customer drop-offs and other prominent user resistance spots.

Engineering

App failures and ANR are two of the most common causes of customer dissatisfaction. Technical experts can employ heatmaps and session replay to monitor crucial usage patterns like anger taps, extended presses, quit touch, and inattentive touches, which signal displeasure.

Heatmaps assist groups in visualising the stage at which customers become irritated. The mix of session replays and heatmaps reveals the list of steps that users take well before exiting the programme.

Crash analytics paired with heatmaps enables you to rerun the user’s onscreen activity and discover what caused the crash. This takes away the ambiguity for tech personnel, allowing them to focus on tackling the issue without having to deal with already irritated users.

Top Analytics Tools for SaaS | SaaS Analytics Tool

Top Analytics tools for SaaS business are important because if you can’t measure it, you can’t improve it. You need efficient analytics tools that will break down data into understandable metrics.

StartupTalkyRishabh Rathi

What Is the Most Effective Technique to Obtain Analytics for Applications?

For that, you’ll need to use mobile app advanced analytics. Because each piece of equipment has its range of attributes, you choose something that suits your needs.

These tools are typically simple to set up and utilise. All you have to do is include SDKs in the programme you wish to track. The programme will begin collecting data constantly so you can keep track of your app. You can quickly acquire meaningful information about user behaviour and the effectiveness of your app using mobile analytics services.

Create a UX Map

It depicts the consumer journey using your phone app from the start. You’ll learn which parameters to track and when users often discontinue using your application if you study their experiences. This way, you’ll be able to pinpoint exactly which phases of the user’s journey need to be improved in order to increase income.

Use it at Each Stage

Don’t delay until a problem occurs with your application to begin using analytics. It’ll be much simpler to spot and solve issues if you try integrating analytics for your application from the start.

Determine the Variables You Ought to Monitor

There seem to be a lot of variables to detect, and if you don’t figure out which ones are most vital to a company first, you’ll waste time and money on the ones that aren’t. As a result, ensure to outline your objectives and then select the appropriate measurements to achieve them.

Evaluate Your App

Ensure you check your app in a variety of scenarios to ensure that it meets the requirements. A/B testing is a wonderful way to figure out how to improve your app’s exchange rate.

Use Tools

The greatest method to learn how to optimise your app while improving efficiency is to utilize app analytics programs and tools. There are a plethora of mobile analytics systems to select from, so ensure you pick something that’s right for you. However, not every mobile analytics are same. There are several mobile analytics options available. UserExperior, Google’s Firebase, and others are instances of mobile analytics solutions that, while similar, are not exclusive and handle various challenges.

Qualitative Analytics encompasses previously mentioned capabilities such as heatmaps and session replay and is probably highly recommended for every firm’s stack.

Early investors of QA Solutions include Lenskart and ICICI Prudential Life Insurance, which have experienced a strong influence on their application service quality and customer loyalty. Replays of sessions and heatmaps are wholly accountable for a 95 percent reduction in service SLA and for repairing the disrupted UX.

Is Google Analytics Compatible With Mobile Apps?

Yes, you may utilise Google Analytics tools for phone analytics. Google Analytics for smartphone apps or Google Analytics for Firebase is the two possibilities. You may use services for gratis, but you’ll have to pay to get access to all of the services. It’s a free service provided by Google.

For Mobile Apps

You can monitor user behaviour on your portal and apps for free with Google Analytics. You must use Google Analytics SDK for Android or ios to configure analytics for the app.

It can assist you in two steps:
- Recognising the most successful lead streams
- Segregating your app’s customers
- Monitoring user engagements
- Analyzing in-app purchase income
- Analyzing user travel pathways
Google Analytics gives the following info about your app:
- Count of users and visits
- Session duration
- OS
- Device forms
- Users’ residence
For Firebase

It’s more than simply an analytics software; it’s also a framework for developing apps. Firebase uses events and variables to record user behaviour. It allows you to update on up to 500 different occurrences at once.

This utility allows you to accomplish the following:
- Recording user characteristics and events
- Configuring unique events
- Recording in-app purchasing data
- Creating target markets
- Seeing real-time user information
Best Mobile Analytics Tools

Rather than Google Analytics, you can utilise a variety of additional mobile analytics solutions. Most of them even have additional functionality that Google Analytics does not. They’re as follows:

1. Countly

Countly Dashboard

It’s an app analytics solution that aids in the enhancement of the user experience. It helps to build unique events to track which activities have the greatest impact on your conversions and retention levels.

Features
- Push alerts
- Crash analysis
- User ids
- In-app use metrics.
2. Localytics

Localytics Dashboard

It’s a mobile analytics tool that allows you to tailor your app ads in order to boost user experience. This tool aids in attaining better knowledge of your app’s customers so that you can urge them to continue using it.

Features
- Funnel analysis
- Push alerts
- Event monitoring
- Retentions monitoring
3. Adjust

Adjust Dashboard

It’s a mobile app analytics tool that allows you to analyse how people interact with your app. You’ll be capable of making better marketing decisions and driving profits with this tool.

Features
- Funnel analysis
- Retention monitoring
- Revenue monitoring
- Event monitoring
Conclusion

When it comes to creating a product that catches the eye, there are a few things to keep in mind. You’ll need a 360-degree view of your app. This ensures that your customer base is committed and satisfied with your brand, and mobile analytics solutions are essential for this.

FAQs

What are companies that use mobile analytics?

Adobe, Clicktale, Google, IBM, and InnoCraft are some of the companies that use mobile analytics.

What is mobile data analytics?

Mobile data analytics monitors customer behaviour and helps companies understand how customers are interacting with their apps.

Why is mobile analytics important?

Mobile analytics is important as it helps brands optimize their performance and improve their app.
March 31, 2022

CommerceIQ – Enabling Merchants To Expand Profitably

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by CommerceIQ.

When most of the world’s shopping went online as a result of the pandemic, entrepreneurs providing technology and other solutions to help with the transition began to attract venture capitalists’ attention. CommerceIQ is the latest company to gain late-stage funding, as we’ve seen firms throughout the e-commerce infrastructure and enabling ecosystem to raise larger and larger amounts.

Enterprise Business Platforms are a collection of interconnected application software and/or systems that may be used to develop Enterprise Business Solutions or Apps by combining their capabilities and shared data.
Order processing, customer information management, procurement, energy management, production scheduling, and accounting are among the company operations that enterprise businesses handle. It is usually housed on servers and offers several users simultaneous services across a computer network.

CommerceIQ is a business platform that enables merchants to expand profitably by making data-driven marketing decisions. By combining the fields of machine learning and data science to e-commerce, the firm’s solution automates operations across marketing, sales, and operations, allowing retailers to increase their efficiency through automation and generate sustainability.

CommerceIQ – Company Highlights

Startup Name	CommerceIQ
Legal Name	Boomerang Commerce Inc
Headquarters	Palo Alto, California, United States
Industry	Analytics, Consumer Goods, E-Commerce, Machine Learning, Sales, Software
Founders	Guru Hariharan
Founded	2012
Areas Served	Worldwide
Current CEO	Guru Hariharan
Website	www.commerceiq.ai

About CommerceIQ and How it Works?
CommerceIQ – Industry
CommerceIQ – Name, Logo, and Tagline
CommerceIQ – Founders
CommerceIQ – Startup Story
CommerceIQ – Vision, and Mission
CommerceIQ – Business Model
CommerceIQ – Growth
CommerceIQ – Employees
Commerce – Funding, and Investments
CommerceIQ – Competitors
CommerceIQ – Future Plans

About CommerceIQ and How it Works?

CommerceIQ is a frontrunner in assisting companies in winning through retail e-commerce platforms like Walmart.com, Instacart, and Amazon, which account for 85 percent of all e-commerce. To help organizations discover the key to winning a share of the market profitably, the company’s unified platform integrates machine learning and automation across the supply chain, marketing, and sales processes.

To maximize e-commerce performance, CommerceIQ connects people, processes, and technology platforms. People can now make more decisions, better decisions, and make them faster. An online firm that remains on the top implies more sales volumes, more considerable revenues, and a larger market share.

CommerceIQ – Industry

Enterprise Business Platforms, and Solutions, are utilised to carry out cross-functional organisational duties by combining capabilities that are often provided by several enterprise systems. The following terms are more precise when it comes to defining this industry: Enterprise Business Platforms are a collection of interconnected software applications and/or systems that may be used to develop Enterprise Business Solutions or Apps by combining their capabilities and shared data.

Due to the increased prevalence of cloud applications in diverse modern enterprises and the rising use of customer relationship management and enterprise resource planning in over 70% of companies, the global enterprise platform market is predicted to develop significantly.

Many small and medium-sized firms’ increased investments in cloud software due to increased scalability, robustness, and return on investments have fueled market development, fueled demand for applications and software such as ERP and CRM across multiple organizations.

Increased automation in various end-use sectors is also critical for market expansion. Cloud-based corporate apps like Panama are gaining much traction in the market, indicating that consumers are becoming more interested in automated business procedures.

CommerceIQ – Name, Logo, and Tagline

CommerceIQ tagline says, “Unlock profitable e-commerce growth”

Company Logo of CommerceIQ

CommerceIQ – Founders

Guru Hariharan founded CommerceIQ in 2012.

Guru Hariharan

Guru is an experienced IT and marketing executive with over fifteen years of e-commerce expertise. Guru spent more than five years with Amazon developing out automatic procurement and supply chain before starting the firm in 2012. He also became a 3P seller’s AI-based selling coach.

CommerceIQ – Startup Story

The company’s founder, Hariharan, has a history in machine learning and e-commerce, and while at Amazon, he stated that the objective was to eliminate humans from the retailing equation, thus his team created software called Amazon Selling Coach to teach people how to connect with businesses.

Hariharan wanted to establish a firm that would power where all of that money was going as individuals began to migrate their purchases, from equipment to toothbrushes, to Amazon and other platforms.

He left Amazon to establish his own firm, focusing on the sale side of the equation for brands to sell and the purchase side’s interaction with retailers. CommerceIQ’s retail e-commerce management tools automate and consolidate areas such as retail media management, category analytics, operations, and sales for companies underneath one umbrella. According to Hariharan, customers should expect an average sales increase of 18 per cent.

More than 2,200 companies, including Bayer, Johnson & Johnson, Kimberly-Clark, and Kellogg’s are now collaborating with this Bay Area-based startup to manage incremental sales, unit profitability, and category market share through online retailers such as Amazon, Target, Instacart, and Walmart,

CommerceIQ – Vision, and Mission

CommerceIQ’s mission statement says, “to empower brands to move from analogue to algorithms.”

CommerceIQ – Business Model

Essentially, the company sells tools that allow retailers to take action on e-commerce platforms before an item runs out of supply. It also aids firms in streamlining their supply chains and taking the necessary procedures in the event that a product is not displayed on the e-commerce platform’s homepage.

There are four main product categories for this SaaS company. Offerings for firms to be more visible on e-commerce search sites, as well as tools to manage advertisements and optimise promotions with the least amount of human intervention, are among them. Large firms may also use CommerceIQ to simplify their supply chains by forecasting their needs and requirements and allocating resources accordingly.

In addition, the company provides a professional services model. The company provides advisory services to ‘clients that are trailing behind in the e-commerce market and want to catch up.’

The business is built on an annual subscription model with valuation-based charging.

CommerceIQ – Growth

In 2021, CommerceIQ, an algorithmic platform for e-commerce channels, had a 267 percent growth in revenue and a 77 percent increase in personnel year over year.

CommerceIQ, which uses machine learning, analytics, and automation systems to enhance e-commerce channels across distribution chain, advertising, and sales operations, is strengthening its tech governance in India with new hires in application, design and development, data science and analytics, support, and product operations.

“From a business growth standpoint, it’s been phenomenal,” said Guru Hariharan, CEO, CommerceIQ. “It was blistering growth in the US. E-commerce penetration of retail was about 16% when we went into the pandemic. When we got out of the pandemic, it was 20% in the US. And it was similar across the world. There was a massive jump in e-commerce penetration of total retail.”

According to Hariharan, the firm has had a 267 per cent increase in revenue yet, with a 300 per cent increase in 202. He went on to say that although CommerceIQ has dominated IQ in the US, it has won with EQ in India, particularly during the second wave of the pandemic, when a lot of their professionals in India were affected.

CommerceIQ – Employees

COO – Piyush Lumba
CEO & Founder – Guru Hariharan
VP Sales – Tim Wilson
VP Finance – Adrian Seet
Sr. Product Manager – Rajath Raman
Senior Account Executive – Cory Lund

Commerce – Funding, and Investments

Date	Round	Amount	Lead Investors
Mar 21, 2022	Series D	$115M	SoftBank Vision Fund
Jun 22, 2021	Series C	$60M	Insight Partners
Jan 14, 2016	Series B	$12M	Shasta Ventures
Jul 16, 2014	Series A	$8.5M	Madrona Venture Group, Trinity Ventures

CommerceIQ – Competitors

CommerceIQ’s top competitors include A2X, Webgility, Helium10, Jungle Scout, Perpetua, ChannelAdvisor. Wholesale Suite, and DataHawk.

CommerceIQ – Future Plans

CommerceIQ, a retail e-commerce management software, has received $115 million in Series D financing from SoftBank Vision Fund 2. With this, the SaaS startup’s overall valuation has risen to more than $1 billion, putting it in the coveted unicorn category.

Existing institutional investors such as Insight Partners, Trinity Ventures, Shasta Ventures, and Madrona Venture Group also participated in the round.

CommerceIQ will utilise the resources to finance its global operations and expedite the development of its ‘unified Retail Ecommerce Management Platform.’ It also intends to grow its services in India, and as a result, its algorithmic components have been adjusted to adapt to buyers’ behaviour not only on Amazon but also on local e-tailers like Flipkart.

The Bengaluru office now employs over 150 workers, with ambitions to roughly treble that number by CY22. The money will also be used to hire more people in a variety of areas, including data science, software development, customer service, analytics, and product operations.

Hariharan said that the company had a strong presence in the United States and Canada and that it was planning to expand to Europe shortly. Furthermore, the firm intends to use the funds to accelerate its organic expansion and form new collaborations along the road.

CommerceIQ – FAQs

What does CommerceIQ do?

CommerceIQ is a business platform that enables merchants to expand profitably by making data-driven marketing decisions.

Who founded CommerceIQ?

Guru Hariharan founded CommerceIQ in 2012.

How does CommerceIQ make money?

The company provides a professional services model. The business is built on an annual subscription model with valuation-based charging.

Which companies do CommerceIQ compete with?

CommerceIQ’s top competitors include A2X, Webgility, Helium10, Jungle Scout, Perpetua, ChannelAdvisor. Wholesale Suite, and DataHawk.

March 29, 2022

Tag: analytics tools

Top 17 Free Digital Marketing Tools That Are As Amazing As Paid Tools

Free Digital Marketing Tools

Canva

Buffer

Google Analytics

Answer the Public

Hubspot

UberSuggest

BuzzSumo

Google Keyword Planner

MailChimp

Ahrefs Webmaster Tools

QuillBot

Semrush

SimilarWeb

Google Search Console

Trello

ChatGPT

Hootsuite

Conclusion

FAQs

What is digital marketing?

What are the top free digital marketing tools?

How can I do digital marketing for my business for free?

What tools are necessary for digital marketing?

How do I choose the right digital marketing tool for my business?

An In-Depth Guide to Google Analytics 4

What is Google Analytics 4?

The Difference Between Google Analytics 4 (GA4) and Universal Analytics (UA)

GA4 has a brand-new Dashboard

GA4 has Conversion Tracking

GA4 has an Events-based Tracking Model

GA4 has Cross-Platform Tracking

GA4 has Predictive Insights

How to Use Google Analytics 4?

Have a GA4 Property

Install its Tracking Code

Define the Parameters

Configure Data Streams

Set Integration with Other Tools

Set Specific Goals

Conclusion

FAQs

What is Google Analytics 4?

What is the difference between Google Analytics 4 (GA4) and Universal Analytics (UA)?

What is meant by Cross-Platform tracking?

SaaS Business Intelligence Tools

What are Business Intelligence tools?

Advantages of BI Tools:

Popular Business Intelligence (BI) Tools:

Zoho Analytics

Features of Zoho Analytics

Pros

Cons

Pricing Plans

Microsoft Power BI Pro

Features of Microsoft Power BI Pro

Pros

Cons

Pricing Plans

Looker

Features of Looker

Pros

Cons

Pricing Plan

Tableau

Features of Tableau

Pros

Cons

Pricing Plan

Domo

Features of Domo

Pros

Cons

Pricing Plan

Sisense

Features of Sisense

Pros

Cons