Tag: Amit Kapoor

  • Eupheus Learning: An End-To-End Education Solution Provider

    K-12 education is quite important as it forms the base of students’ futures, prepares them for further education, or aids in building a good career. As such, developing a clear understanding of subjects during these early years of education is crucial. And gratefully, ed-tech startups are proving helpful for students in the K-12 segment, as these startups are breaking the monotony and coming up with innovative and interesting ways to make students learn.

    The rise of ed-tech companies such as Eupheus Learning in the ever-changing educational landscape is a welcome breath of fresh air for the K-12 market. These creative projects offer interesting ways for pupils to learn while breaking up the monotony of conventional teaching techniques.

    These firms give students a more engaging and delightful learning experience by utilizing technology and innovative teaching strategies. This develops a passion of studying from a young age and also promotes a deeper knowledge of the subjects. As a result, these K–12 education firms are essential to the provision of high-quality instruction and to giving children the know-how and abilities they need to succeed in school and beyond.

    So this article will give you all the information about Eupheus learning founders, funding, growth, competitors and more. StartupTalky interviewed Eupheus Learning Pvt Ltd co-founder Sarvesh Shrivastava to get an insight into the startup.

    Eupheus Learning – Company Highlights

    STARTUP NAME EUPHEUS LEARNING
    Headquarters New Delhi, Delhi, India
    Sector EdTech
    Founders Sarvesh Shrivastava, Ved Prakash Khatri and Amit Kapoor
    Founded 2017
    Website eupheus.in

    Eupheus Learning – About
    Eupheus Learning – How it Works?
    Eupheus Learning – Industry
    Eupheus Learning – Founders and Team
    Eupheus Learning – Startup Story
    Eupheus Learning – Mission and Vision
    Eupheus Learning – Name and Logo
    Eupheus Learning – Business Model
    Eupheus Learning – Revenue Model
    Eupheus Learning – Challenges Faced
    Eupheus Learning – Funding and Investors
    Eupheus Learning – Acquisitions
    Eupheus Learning – Growth
    Eupheus Learning – Awards
    Eupheus Learning – Competitors
    Eupheus Learning – Future Plans

    Eupheus Learning – About

    Eupheus Learning, a Delhi-based EdTech startup has come up with a wider perspective and developed interesting content for all the subjects covered in K-12 education. They develop integrated learning solutions for the K-12 market in India. Besides, Eupheus Learning center also covers both the in-class and at-home learning needs of students and thus has become the first choice of many students, teachers and guardians.

    All About Eupheus Learning

    Eupheus Learning – How it Works?

    There is a gap in the way solutions are being provided in Pre-K-12 education, and the Eupheus Learning app wants to bridge that gap. Solution providers are either focused on providing in-school curricular requirements or at-home learning needs. This gap lends itself to a disparity in the methodology and level between what is being taught in school and what is being learned at home.

    Eupheus Learning was formed to bridge this gap by providing seamless end-to-end education solutions for in-class and at-home learning needs through the Eupheus Learning catalog of in-class curriculum solutions, reference books and at-home learning products.

    The education solution providers like Eupheus Learning offer pedagogically and level differentiated, technology-driven solutions in the Pre-K-12 space. Eupheus learning solutions are adaptable and suit every child’s individual need and pace of learning and simultaneously reduce the workload of educators in the achievement of learning objectives.

    While many start-ups are mainly focusing on math and science, the Eupheus Learning app is concentrating on promoting nearly all subjects including Eupheus learning coding, Eupheus learning books reading and learning languages as well. Eupheus Learning covers the curriculum under both CBSE & ISCE boards.


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    Eupheus Learning – Industry

    The India EdTech Market, which was estimated to be worth USD 2.36 billion in 2023, is expected to grow at a robust Compound Annual Growth Rate (CAGR) of 27.65% to reach USD 13.03 billion by 2030. According to a survey by Maximize Market Research, this notable growth is driven by variables like growing internet usage, digitization, and changing learning preferences.

    The market’s progress in India is being driven by the surge in demand for educational technology solutions, which highlights an increasing emphasis on skill development and cutting-edge learning tools.

    Eupheus Learning – Founders and Team

    Eupheus Learning was founded by Sarvesh Shrivastava (Co-Founder and Managing Director), Ved Prakash Khatri (Co-Founder and Chief Operating Officer) and Amit Kapoor (Co-Founder and CEO) are the Co-Founder of Eupheus Learning.

    Sarvesh Shrivastava

    Sarvesh Shrivastava, Co-Founder and Managing Director of Eupheus Learning
    Sarvesh Shrivastava, Co-Founder and Managing Director of Eupheus Learning

    Sarvesh is the Eupheus Learning Co-Founder and CEO and he looks after the overall management, including product development, operations, production, technology and administration in Eupheus Learning. He holds Master of Science and Bachelor of Science degrees from the University of Illinois, Chicago.

    He held progressive leadership positions in organizations such as General Electric, Corning, Telecom Australia, NIIT, Pearson and Encyclopedia Britannica. Sarvesh even ran his own business and bagged several contracts related to EPC optical fiber, which were the first in India. He even took the first franchise of payphones in 1990.

    Ved Prakash Khatri

    Ved Prakash Khatri, Co-Founder and Chief Operating Officer
    Ved Prakash Khatri, Co-Founder and Chief Operating Officer of Eupheus Learning

    Ved is the Co-Founder and Chief Operating Officer of Eupheus Learning. He is responsible for the curriculum/in-class solutions business. Ved has about 28 years’ sales experience in the K-12 publishing industry space.

    This Eupheus Learning founder has held progressive positions with Suman Prakashan, Ratna Sagar and Oxford with credentials of successfully opening new territories and growing the business in leaps and bounds in his tenures at each company. His last stint was as Vice President – K12 at Encyclopedia Britannica South Asia. Ved is a graduate of Lucknow University.

    Amit Kapoor

    Amit Kapoor, Co-Founder and CEO of Eupheus Learning
    Amit Kapoor, Co-Founder and CEO of Eupheus Learning

    Amit is the Co-Founder and CEO of Eupheus Learning. He has over 20 years of experience in sales and marketing across education, training & entertainment industries covering Indian and international markets. His stints at NIIT, Palador Pictures, Centum Learning, Across World Education and Encyclopedia Britannica have been focused on sales, market entry and growth strategies coupled with a focus on business development.

    This Eupheus Learning founder last assignment, Amit was Director – Digital Sales at Encyclopedia Britannica South Asia. He holds PGDM from T.A. Pai Management Institute, Manipal.

    Eupheus Learning has a team strength of 51-200 members as per LinkedIn.


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    Eupheus Learning – Startup Story

    Eupheus Learning was launched in New Delhi in 2017.

    “Inspiration and ideas are born when you notice gaps between the needs and what is on offer in a market”, said Sarvesh.

    Sarvesh has been working in the education and IT sectors for more than 30 years. He was previously working as Managing Director at Encyclopedia Britannica South Asia. Being in the education sector for a long time, Sarvesh saw a gap in the market between in-class and at-home learning solutions. This inspired Sarvesh and 40 ex-Britannica employees to get together to crack this problem by bootstrapping Eupheus Learning and that is how the Eupheus Learning story started.

    The team also noticed that there were many award-winning solutions available across the world, which could be curated and threaded with the curricular offerings for the K-12 market without the need to reinvent the wheel. For example, Eupheus Learning collaborated with global EdTech companies to bring products such as Cubetto and RoboGarden to Indian schools which are coding programs for small kids. The Eupheus earning and robogarden have helped many kids learn to code.

    Eupheus Learning – Mission and Vision

    The company’s mission on it’s website states as “To become the largest school focused distribution platform in India. And then globally.”

    The company’s vision on it’s website states as “To be the lighthouse of transformation in Schools. We will be the change makers inside schools by transforming them to become the 21st Century Schools and democratizing access to quality education for students. We will do so by empowering schools with learning solutions and technology through content and operating system. Because we feel that an empowered school is a great breeding point for a happier student.”

    Eupheus Learning Logo
    Eupheus Learning Logo

    The Eupheus meaning is a Greek word that refers to the “active seeking of knowledge” and it is this willingness to keep learning that makes the difference in the long run. The Eupheus logo is pencil-shaped like a lighthouse in black and red colors.

    Narrating the story behind the name, Sarvesh says, “Researching for a name is always interesting. We wanted to christen ourselves after our philosophy to foster a will to learn by providing solutions that promote engagement and discovery. We were lucky to find a Greek work –‘Eupheus’ which in Greek means readiness of will to learn”

    Eupheus Learning parent company is “Proficiency Learning Solutions Private Limited.”


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    Eupheus Learning – Business Model

    A strategic business model centered on B2B customer acquisition is implemented by Eupheus Learning. The company’s main goal is to grow its at-home learning business, therefore it uses its superior B2B services to schools to build a captive student base. By doing this, Eupheus Learning considerably lowers the cost of acquiring new customers while simultaneously growing its customer base.

    By using this strategy, the firm can effectively access the network of educational institutions and lay the groundwork for growing its at-home learning enterprise. Eupheus Learning maximizes its market reach and optimizes operational efficiency through this synergistic approach, which ultimately propels sustainable growth in the competitive education sector.

    Eupheus Learning – Revenue Model

    Eupheus Learning: makes revenue from different resources. Some of the prominent ones are listed below:

    Sales of Printed Books: Eupheus Learning makes money by selling printed books designed for K–12 teachers and traditional learners.

    Revenue from Advertising: The company takes advantage of advertising opportunities by delivering targeted ad space within its educational products and platforms, using its wide reach and influence within the educational community.

    Supplementary Income: Eupheus Learning offers its partners value-added services in addition to generating additional revenue through the provision of tailored advertising space.

    Eupheus Learning – Challenges Faced

    Eupheus Learning first started off as a 40-person startup with no funding, it faced enormous obstacles. Managing a small team required all members to take on various responsibilities, and obtaining funding in a cutthroat educational sector was challenging. Nevertheless, they persisted, using their knowledge and tenacity to get over challenges and make a name for themselves in the field.

    “We were fortunate to find Sixth Sense Ventures who understand our philosophy and decided to fund the idea”, said Amit Kapoor.

    Eupheus Learning – Funding and Investors

    Eupheus Learning has raised a total of $18.4 million in funding over 4 rounds.

    Here are the funding details:

    Date Funding Round Amount Investors
    Sep 14, 2021 Series C $10 million Lightrock
    Feb 15, 2021 Series B $4.1 million United Education Company
    Jan 22, 2020 Series A $4.3 million Yuj Ventures
    Oct 29, 2018 Seed Round Sixth Sense Ventures

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    Eupheus Learning – Acquisitions

    Eupheus Learning has made significant strides in its journey through strategic acquisitions of two companies. On September 21, 2021, it paid $19 million to acquire ClassKlap, and on February 14, 2022, it acquired SchoolMitra. These actions demonstrate the company’s dedication to improving its products and market positioning in the education industry while systematically growing its portfolio.

    Eupheus Learning – Growth

    Eupheus Learning, some of the major growth highlights are:

    • It has 9,000+ school as users as of February, 2024
    • Eupheus Learning has 42 lakh+ students as of February, 2024
    • In India, there are about 24,000 upscale schools, and the company holds a 25% market share as per news report of October, 2022
    • It has presence across 21 cities as of February 2021
    • Eupheus Learning has partnered with 13 international companies such as ETS, BBC Muzzy, Sanako, Fiction Express, Pickatale as of 2021

    Financials

    Eupheus Learning Financials
    Eupheus Learning Financials
    Eupheus Learning Financials FY22 FY23
    Operating Revenue Rs 68 crore Rs 99 crore
    Total Expenses Rs 81 crore Rs 126 crore
    Profit/Loss Loss of Rs 21 crore Loss of Rs 20 crore

    EBITDA

    Eupheus Learning FY22 FY23
    EBITDA Margin -24% -10.6%
    Expense/Rs of Op Revenue Rs 1.19 Rs 1.27
    ROCE -22% -14%

    Eupheus Learning – Awards

    Eupheus Learning Awards and recognition are:

    • The Economic Times and Statista featured Eupheus Learning India’s Growth Champions Awards 2023
    • CNBC Awaaz featured Eupheus Learning’s growth story on their news channel – 2018
    • 20 Most Promising K-12 Tech Solutions Providers – 2018 by CIO Review
    • Startup of the Year 2018 by The CEO Magazine
    • Featured in the Top 3 Startups focused on reshaping the education industry in India – Franchise India
    • Best HR Training Initiatives – 2nd Position in HR Excellence Awards 2018 by Genius Consultant

    Eupheus Learning – Competitors

    Eupheus Learning; some of the prominent competitors are:

    Eupheus Learning – Future Plans

    According to a report published on October 30, 2023, Eupheus Learning is growing throughout the Middle East and South-East Asia, encompassing Bangladesh, Sri Lanka, and other nations.

    To customize their educational solutions to the demands of each market, they intend to establish alliances, create locally relevant content, and offer teacher training. The purpose of this expansion is to position Eupheus Learning as the area’s preeminent supplier of cutting-edge educational solutions.


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    FAQs

    What is Eupheus Learning?

    Eupheus Learning is a Delhi-based EdTech company that has come up to offer integrated solutions to bridge the gap between in-class and at-home learning in the K-12 segment.

    What is the mission of Eupheus Learning?

    The company mission is “To become the largest school focused distribution platform in India. And then globally.”

    Who is the Founder of Eupheus Learning?

    Eupheus Learning was founded by Sarvesh Shrivastava, Ved Prakash Khatri and Amit Kapoor. All the founders are ex-employees of Encyclopedia Britannica.

    Who is the target audience of Eupheus Learning?

    The company offers pedagogically and level differentiated, technology-driven solutions in the Pre-K-12 space. It aims to provide engaging solutions that adapt and suit every child’s individual need and pace of learning and simultaneously reduce the workload of educators in the achievement of learning objectives.

    What is next on the road map for Eupheus Learning?

    Eupheus Learning is going to grow throughout the Middle East and South-East Asia, encompassing Bangladesh, Sri Lanka, and other nations.

    What is the revenue model of Eupheus Learning?

    The revenue model of Eupheus Learning consists of sales of printed books for K–12 users, income from advertising in its educational goods, and additional revenue from partners’ customized ad space and value-added services.

    Who are the competitors of Eupheus Learning?

    • BYJU
    • Unacademy
    • Toppr
    • Vedantu

  • Amit Kapoor, Co-founder, Eupheus Learning, on Connecting Classroom and Home Learning With Pedagogically Differentiated, Tech-Led Solutions

    StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.

    B2B EdTech refers to educational technology solutions that are designed for businesses rather than individual consumers. This includes software and services that help companies train their employees, manage their learning and development programs, and improve their overall organizational performance.

    Lack of standardization, data regulation, and privacy, lower digital literacy and digital infrastructure, and competition from established players are major hindrances to the B2B EdTech industry in India.

    The compound annual growth rate (CAGR) of the B2B EdTech industry in India is expected to be around 20–25% from 2021 to 2026. This growth can be attributed to factors such as the increasing adoption of technology in the workplace, the growing demand for corporate training solutions, and the increasing availability of digital infrastructure and internet connectivity in India.

    For this Interview, we invited Amit Kapoor, Co-founder of Eupheus Learning, and we talked about the growth, challenges, insights, and future opportunities in the EdTech industry.

    StartupTalky: Amit, what does your company do? What was the motivation/vision with which you started?

    Amit: Eupheus Learning is positioned as the ‘largest, school-focused distribution platform in India’ and is already present in “One out of Four Premium Private Schools of India” in five years of starting operations.

    The B2B EdTech firm is bridging the gap between in-class and at-home learning by offering pedagogically differentiated, technology-led solutions. With its Classroom-first and Curriculum-focused approach, it aims to reach 10 million kids in India through its curriculum and specially curated educational offerings in Kinaesthetic Learning, Reading Enhancement, STEM/STEAM, and English language learning via exclusive tie-ups with award-winning education technology companies from across the world. Unique personalized remedial solutions for students have created differentiation for the company in this highly competitive and contested education market.

    Vision: To be the lighthouse of transformation in Schools. We will be the change makers inside schools by transforming them to become 21st Century Schools and democratizing access to quality education for students. We will do so by empowering schools with learning solutions and technology through content and operating systems. Because we feel that an empowered school is a great breeding point for a happier student.

    StartupTalky: What is/are the USP/s of your products?

    Amit: Firstly, a wide catalog of curricular and supplemental content mapped to CBSE and ICSE boards. With differentiated pedagogies and personal attention to each student. Second, 21st Century Skills learning program via exclusive tie-up with award-winning global Edtech companies. And finally, 21st Century School OS (operating software), a unified platform for content management, learning management, and ERP on a single sign-on for Schools. Also, modules aligned to key mandates of NEP 2020, for e.g., we have introduced “progress report” in place of “report cards” for schools.

    StartupTalky: How has the ed-tech industry changed in recent years, and how has your company adapted to these changes?

    Amit: The curriculum and technology space for K-12 has undergone a transformational change during a pandemic. Schools considered the safest place for learning were tested during the lockdown. The learning aids (textbooks) didn’t reach students on time, the learning management was disrupted leading to a grave learning loss for students and schools lost students since there wasn’t a comprehensive communication platform leading to a business loss for schools.

    The interventions required can be summarised through 3 broad points:

    • Textbooks will continue to be the main source of learning for students, however, today, the same textbook needs a whole lot of well-researched learning aids – audio, video, reference links, an online platform for practice, etc.
    • Personalized learning solutions are required for students inside the classroom as well. Since no two students are the same, hence, the same lecture or practice test for a classroom of 40 students will not work.
    • An integrated platform that helps in content dissemination, learning management as well as school management on a single sign-on.

    While many publishers have started to work in this direction, Eupheus Learning since the start was busy building this platform and network of solutions. The curricular and supplemental learning content is fully digitized as well. They are loaded onto a 21 st Century School OS which is a unique platform for content, learning management, and school management on a single sign-on.

    Besides this, our new offering from ClassKlap has a proprietary personalized remedial solution to deliver personal learning goals for each student inside a classroom. No wonder then, that Eupheus Learning has been championing the change in the K-12 learning space.


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    Amit: Founding team of Eupheus Learning has a rich background in the K-12 education sector along with a rich network of key stakeholders in education design and technology. It also has a large sales and editorial staff which is in constant touch with users of solutions. Together, it acts as a source of rich information to pre-empt trends and transformational changes in the sector.

    StartupTalky: What key metrics do you track to check the company’s growth and performance?

    Amit: Eupheus Learning keeps a watchful eye on ‘profitability’, ‘margins’, ‘conversion’, ‘customer acquisition cost’, and ‘retention’.

    StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?

    Amit: Regaining the growth momentum and profitability were our key challenges. Innovating and acquiring solutions for our existing and prospective new customers kept our growth momentum focus and our speed-to-market helped ensure profitability.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.

    Amit: Different strategies for marketing:

    • Insight-led solutions development.
    • Direct Sales force: Eupheus has a strong on-ground sales force covering 120 cities with a footprint of 20,000 schools. This gives us exposure to schools on a daily basis.
    • Dealer network: Over and above our direct sales channel through our sales force, we have scores of dealers who help us connect with schools for transactions and servicing.
    • Communication channel: Over and above our social media channels, we hold webinars for teachers and students to create awareness about our supplemental offerings including various competitions – “Olympiad” and “Coding Competition”. The messaging platforms adopted by schools are leveraged to amplify communication on these webinars and competitions.
    • PR and Corporate Communication: We create multiple media opportunities to engage with targeted journalists, councils, and digital platforms to amplify our presence.

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    StartupTalky: What are the important tools and software you use to run your business smoothly?

    Amit:

    1. SAP for ERP
    2. AWS for cloud computing
    3. HR-One for HR management
    4. Eupheus-One is our proprietary CRM tool.

    StartupTalky: What opportunities do you see for future growth in your industry in India and the world? What kind of difference in market behavior have you seen within states in India?

    Amit: Eupheus Learning is focused on the premium, mid-premium, and affordable private schools in India, and today, there are close to 125,000 such schools. We have our reach into about 20,000 schools today out of which 7,500 schools use our solutions. Hence, from a future growth potential standpoint, there is ample opportunity. Also, since our solutions are mapped to CBSE and ICSE schools in India, we can convert schools that are following or are aligned to any of these 2 boards in the global landscape.

    NEP 2020 policy is truly transformational and all schools, state-board aligned or otherwise, will have to elevate their infrastructure and capabilities to operate. And here’s an opportunity that exists for companies like ours.

    StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?

    Amit:

    1. The transparency of the learning system experienced by students and parents during the pandemic has become a standard expectation today. Hence, how will schools build a network to provide a continuum of learning with thorough progress tracks for students? Fortunately, school leaders are more open today to experiment and they need a quality solution at an affordable price point.
    2. Schools operating environment is becoming dynamic too with the introduction of NEP 2020 and they will need credible partners to guide them.

    Our thesis has only become strengthened with the introduction of NEP 2020 and hence we are well-equipped to address the key needs of our school partners. Since its inception, we have been innovating on curriculum with technology being an enabler. Our focus is to bridge the gap between in-classroom and at-home learning has been the bedrock of our content and technology solutions for schools.

    StartupTalky: How do you plan to expand the Customers, product, and team base in the future?

    Amit:

    • Add more sales professionals to add more customers.
    • Be on top of trends to collaborate on solutions/products for customers.
    • Accelerate our existing human resource practices to gain team members’ trust and loyalty.

    StartupTalky: One tip that you would like to share with people reading this article who wants to get into entrepreneurship.

    Amit: In the EdTech space, the B2B model is profitable and rewarding.

    We thank Amit Kapoor for spending his valuable time and sharing his learnings with all of us.

    You can read other Recap’22 Interviews here.