When it comes to beauty and skin care, organic products are the most considerable choice among all. With the soothing benefits and nature’s essence, what else do you need to pamper your skin? Keeping the popularity of organic beauty products in mind, we have brought you this article listing the top organic beauty brands in India.
Today, India is known as a young India. With this young generation, the demand for skin care products has increased drastically. The generation has become more conscious about their skin and demands products that do not cause any further side effects on their skin.
And on this note, demand for organic beauty products has increased. This has also brought a major change in the market. Investing in beauty products has become a considerable choice for investors. Also, beauty brings out sudden confidence in ourselves, and we believe we can handle anything. This is primarily benefiting the beauty industry.
Earlier, people had limited knowledge, which is why they had to use chemical-based products. But with the growing generation, people are becoming more aware and demand pure organic products. And that’s why tons of organic beauty product companies have been established in India. Let’s get started with these companies.
| Sr. No. | Brand | USP | Target Audience |
|---|---|---|---|
| 1 | SkinKraft | AI-based customized skincare tailored to individual skin needs | Young adults 18–40, urban skincare-conscious individuals |
| 2 | mCaffeine | Coffee-infused products for energizing and exfoliating skin | Young adults 18–35, urban consumers looking for natural and fun skincare |
| 3 | Plum | Vegan, cruelty-free, toxin-free formulations | Young adults 18–35, conscious consumers preferring safe and natural products |
| 4 | Purearth | Handcrafted, traditional ayurvedic formulations using natural ingredients | Adults 20–40, fans of Ayurvedic and natural skincare |
| 5 | Kama Ayurveda | Luxury Ayurvedic skincare with premium, natural ingredients | Adults 25–45, premium skincare buyers, Ayurveda enthusiasts |
| 6 | SoulTree | Ayurvedic certified products with focus on authenticity and purity | Adults 18–40, natural beauty and Ayurvedic product users |
| 7 | Forest Essentials | Luxury Ayurvedic brand combining traditional remedies with modern skincare | Adults 25–50, premium luxury skincare buyers |
| 8 | Pahadi Local | Natural Himalayan-inspired wellness and skincare products | Adults 20–40, eco-conscious and natural product enthusiasts |
| 9 | The Tribe Concepts | Ayurvedic and ritual-inspired luxury skincare | Adults 25–45, interested in premium Ayurvedic rituals |
| 10 | Tattvalogy | Ayurvedic, toxin-free personal care products with modern appeal | Young adults 18–35, natural and ayurvedic product users |
| 11 | Aminu | Clean, science-backed skincare with eco-friendly packaging | Adults 20–40, skincare enthusiasts looking for clean and effective products |
Top Organic Skincare Startups in India
In India, many people are getting into natural skincare, and some really good brands are leading the way. These top organic skincare brands are changing the beauty game by using natural ingredients that are good for your skin and the planet. They pick ingredients from cool places like the Himalayas and work with local communities to ensure everything is done correctly. These brands care about your skin and also about keeping things eco-friendly. With more folks wanting clean beauty, these brands are like a breath of fresh air, bringing together effectiveness, purity, and a promise to keep things responsible. Here is the list of the Top 10 organic skin care brands in India:
SkinKraft
| Attribute | Details |
|---|---|
| Founded | 2017 |
| Headquarters | Hyderabad, India |
| Best Selling Products | Customized Moisturizers, Cleanser, Hair Growth Serum, Sunscreens |
SkinKraft is a very prominent organic cosmetic company established in Hyderabad and Bengaluru. The company is quite famous for absolutely promising skincare products. As the basic concept of skincare products is based on skin type, it’s very important to manufacture products according to different skin types. And, Skincraft flawlessly follows this notion.
SkinKraft was founded by Virendra Shivhare, Chaitanya Nallan, and Sangram Simha. Skincraft works by getting the details of the customer’s skin type and then producing the product accordingly. The products are well-researched with confederation from tons of comprehensive databases from India, Japan, and Taiwan. With the help of artificial intelligence, Skincraft manufactures products by processing the collected data.
mCaffeine
| Attribute | Details |
|---|---|
| Founded | 2016 |
| Headquarters | Mumbai, India |
| Best Selling Products | Coffee Body Scrub, Coffee Face Wash, Coffee Hair Oil, Coffee Body Lotion |
Top Organic Beauty Products – mCaffeine
Coffee with a brilliant element for better skin texture. And mCaffeine developed a company out of this major element. mCaffeine is an organic beauty company founded in 2016 by Vikas Lakshmana and Tarun Sharma.
Tarun Sharam and Vikas Lakshmana got this idea when one of them was suffering from a sore eye. They tried some home remedies, but nothing really worked. So, they put a green tea bag on his eye, and after a little time, the puffiness was gone. So, they researched and realized caffeine reduced puffiness. And that’s when mCaffeine was founded. The products are very promising and are considered among the best organic skin care products in India, containing caffeine as their basic ingredient. It is one of the top 5 organic skin care brands in India.
Plum
| Attribute | Details |
|---|---|
| Founded | 2013 |
| Headquarters | Mumbai, India |
| Best Selling Products | Green Tea Face Wash, Vitamin C Serum, Body Butter, Kajal |
The first-ever vegan and organic skincare beauty brand, Plum, was founded by Shankar Prasad in 2015. Plum offers a great range of products for both skin and body. The company is truly inspired by nature with the essence of its beauty.
Plum does not make any fake promises or exploit people’s insecurities for its advertisement. Its products promise to improve our skin in a natural way. Plum products are easily available in retail stores and online stores such as Amazon and Flipkart. You can also get the product from Plum’s official website. The Plum estimated growth rate is around 35% every year.
Ria Sahni
Purearth
| Attribute | Details |
|---|---|
| Founded | 2014 |
| Headquarters | Pune, India |
| Best Selling Products | Turmeric Sand Exfoliant Mask, Mitti Clay Face Masque, Rose & Seabuck Face Mist, Wild Rosehip Oil |
One of the best organic skincare brands in India, Purearth, stands out for its absolute luxury in skincare and health. This brand takes pride in sourcing its ingredients from the Himalayas through ethical channels. Handpicked by women residing in high-altitude regions like Uttarakhand or Ladakh, the product ingredients used in Purearth products are carefully chosen. This commitment to ethical practices not only ensures the purity of their skincare line but also empowers women in these remote areas.
When it comes to manufacturing skin care products, Purearth is very promising. Its brand is very conscious about the quality of its products. Moreover, Purearth employs tons of women from rural areas.
Kama Ayurveda
| Attribute | Details |
|---|---|
| Founded | 2002 |
| Headquarters | New Delhi, India |
| Best Selling Products | Kumkumadi Miraculous Beauty Fluid, Bringadi Hair Oil, Rose Jasmine Face Cleanser, Nalpamaradi Thailam |
Kama Ayurveda, known as one of the most trusted organic skincare brands in India, produces its organic products for skin using complete Ayurvedic recipes and 100% vegetarian and natural ingredients. Kama Ayurveda is widely acclaimed for its commitment to crafting skincare solutions that are not only effective but also in harmony with nature.
Kama Ayurveda’s products, such as Kumkumadi Miraculous Beauty Fluid and Brigandi Intensive Hair Treatment, have received various beauty awards from magazines such as Elle and Vogue.
This shows the popularity of Kama Ayurveda and its products, and hence it is one of the top organic cosmetic brands in India.
SoulTree
| Attribute | Details |
|---|---|
| Founded | 2002 |
| Headquarters | Noida, India |
| Best Selling Products | Kohl Kajal, Ayurvedic Lipsticks, Rose Tinted Moisturizer, Revitalizing Face Wash, Hair Oils |
The prosperous organic beauty brand, SoulTree, is quite famous for its collaboration with various non-profit organisations that are working for the local farmers and rural people. SoulTree brings its ingredients from such organizations only. Their products are completely organic and natural.
SoulTree is supported by accreditation standards from BDIH, a certified European agency, and produces the best organic skin care products in India. It’s the sole Indian beauty company to receive such a deal. SoulTree’s travel kits are quite famous for their incredible quality of improving hair and skin.
Rishabh Rathi
Forest Essentials
| Attribute | Details |
|---|---|
| Founded | 2000 |
| Headquarters | New Delhi, India |
| Best Selling Products | Soundarya Radiance Cream, Kumkumadi Night Cream, Cold-Pressed Oils, Facial Ubtans, Ayurvedic Hair Cleansers |
Forest Essentials is a fancy skincare and cosmetics brand from India that started in 2000. The person behind it is Mira Kulkarni. They mix ancient Ayurvedic knowledge with a modern and luxurious style. Their organic face products are made with natural and organic ingredients, like powerful Ayurvedic herbs and nice-smelling flowers. They grow these things on their own farms or get them from different places in India.
Forest Essentials is all about being super pure. Not just the ingredients but also how they make their stuff. They use high-quality standards, like what you’d find in making medicine. And they’re all about being eco-friendly in their factories. They have lots of stores in India, more than 130, and they’re spreading to other countries too. These stores aren’t just for selling things; they’re like special places where you can experience things with your senses. They help you with personal beauty routines based on Ayurveda.
Jaydeb Shaw
Pahadi Local
| Attribute | Details |
|---|---|
| Founded | 2015 |
| Headquarters | Mumbai, India |
| Best Selling Products | Gutti Ka Tel (Apricot Kernel Oil), Pahadi Honey, Rose Water, Himalayan Salt, Detox Teas |
Pahadi Local is a skincare brand that loves nature. They get their special ingredients from the Himalayas, like oils from apricots and almonds, clays, and rose petals. These products are natural and don’t have any harmful chemicals.
But Pahadi Local is more than just good for your skin. They care about the environment, too. They work with local communities to get ingredients in a way that’s fair and doesn’t hurt the Earth. Each bottle has a story from the Himalayas, passed down through many years, promising to make your skin and soul feel amazing. So, take a deep breath, feel the mountain vibe, and let Pahadi Local bring you to a world of natural wellness.
The Tribe Concepts
| Attribute | Details |
|---|---|
| Founded | 2019 |
| Headquarters | Visakhapatnam, India |
| Best Selling Products | 24k Kumkumadi Thailam, Hair Cleanser, Face Brightening Mask, Extra Virgin Coconut Oil |
In the beautiful valleys of Godavari, India, The Tribe Concepts is doing something special for your skin and hair. Amritha Varshini Gaddam started The Tribe Concepts in 2019. They use ancient Ayurvedic wisdom to make natural beauty products without harmful chemicals.
The Tribe Concepts gets pure ingredients from clean tribal areas, far from pollution. They make vegan and chemical-free products that are good for your skin and hair. Each tin and bottle they make shows that they care about the environment. They use packaging without plastic and follow ethical practices. It’s their way of respecting where they come from.
Souvik Dey
Tattvalogy
| Attribute | Details |
|---|---|
| Founded | 2018 |
| Headquarters | Bengaluru, India |
| Best Selling Products | Ayurvedic Hair Oil, Herbal Face Cleanser, Rose & Sandal Body Lotion, Natural Lip Balm |
Tattvalogy is a cool beauty brand from India that lets you create your skincare goodies. It started in 2018 by Karnesh Mahendru and Megha Wadhwa. Unlike regular beauty stuff, Tattvalogy doesn’t give you ready-made products. Instead, they give you the tools and ingredients to make your face masks, body butter, and hair serums. Tattvalogy is one of the top cosmetic brands in India.
They make it super easy with simple recipes and ingredients that work for all kinds of skin, whether oily, dry, or anything in between. The best part is you pick what goes into your beauty stuff, so it’s perfect for your skin—no more chemicals and weird stuff – just fresh, natural things. Tattvalogy cares about the Earth, too. They use eco-friendly packaging and are open about where they get their stuff.
Aminu
| Attribute | Details |
|---|---|
| Founded | 2019 |
| Headquarters | India |
| Best Selling Products | Copper Peptide Serum, Vitamin C Body Oil, Amaranthine Regenerating Serum, Overnight Peel |
Aminu’s mission is to help you get healthy, glowing, and youthful skin. Their skincare is clean, safe, and kind to the planet, with no microplastics and eco-friendly packaging.
Every product is made to be gentle yet effective, so your skin feels nourished and refreshed every day. From serums to scrubs, they focus on giving your skin the care it deserves. Try their Sea Salt Body Scrub for smooth, soft, and exfoliated skin. Aminu makes it easy to enjoy skincare that’s good for you and good for the Earth.
Abinaya Arangarajan
Conclusion
Producing natural beauty products that would not bring side effects to our skin is quite a tough task. It requires thorough research and many trials to develop the best product.
Organic beauty companies across India are producing products from completely natural components that are very beneficial for our skin. These companies are using old-time home remedies to produce their beauty products.
FAQ
Which is the No. 1 makeup brand in India?
Lakme is considered one of the top brands in India and is the most preferred and widely used brand in this country. Makeup artists also love it.
What is an organic brand?
Organic products are products whose raw materials have been produced using organic methods and using eco-friendly methods.
Which are the prominent organic makeup brands in India?
Forest Essentials, Khadi Essentials, Biotique, Plum Goodness, and Mamaearth are some of the best organic cosmetic brands in India.
Why should we use organic skin care products?
The reasons to use organic skin care products are:
- Gentler on your skin
- Better for your health
- Better for the environment
- More effective
- It gives you peace of mind
Which are the best skincare products in India?
The best-selling skincare products in India are:
- Himalaya Purifying Neem Face Wash
- Cetaphil Daily Facial Cleanser
- Plum Green Tea Nourishing Night Cream
- Biotique Bio Sandal Moisturising Lotion
- Minimalist 10% Hyaluronic Acid Serum