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  • Tricolour Tributes: The Best Republic Day Ad Campaigns

    Every year, January 26th is observed with celebrations and patriotic fervor across the country. India is going to celebrate its 75th Republic Day this year. 

    Republic Day is commemorated with great excitement around the nation. With its start in Delhi’s Rajpath and finish at India Gate, the procession is the main attraction of the festivities. On this day, the President of the Republic raises the national flag at Rajpath in New Delhi. In addition to cultural programs, the Indian Army, Navy, and Air Force highlight India’s cultural and social past through parades and airshows.

    Republic Day represents the spirit of Indian autonomy. These initiatives aim to find exceptional talent nationwide and give well-known businesses a chance to participate in Republic Day celebrations over the years. In this post, we’ll look at the top Republic Day campaigns that embody the soul of the nation’s pride and perseverance. These initiatives symbolize a company’s dedication to the principles that form the foundation of the Indian Republic, going beyond simple marketing efforts.

    Apollo Tyres
    Vistara
    IIFL Home Loans
    Axis Bank
    Kia India
    Hisense India
    Bajaj Allianz Life
    Air India
    Steadfast Nutrition
    Godrej
    Zupee
    Disney+ Hotstar
    Godrej For India
    HP India
    Parle-G
    India Gate
    Mahindra
    SBI Life Insurance
    Flipkart
    Ambuja Cement

    Apollo Tyres

    Republic Day Ad Campaigns – Apollo Tyres

    In a heartfelt tribute, Apollo Tyres released a touching digital video expressing unwavering support and respect for the nation’s defense forces. This CG-powered film showcases Apollo Tyres as a symbol of strength, standing alongside the forces in snowy landscapes, dense forests, and desert expanses. Set against the patriotic backdrop of “Vande Mataram,” the video serves as a simple yet powerful testament to Apollo Tyres’ commitment to honoring and supporting our armed forces.

    Vistara

    Republic Day Ad Campaigns – Vistara

    Vistara’s #RepublicDay campaign unveils ‘Vistara’s Symphony,’ a mesmerizing soundtrack inspired by India’s diverse sounds and instruments. This harmonious celebration reflects the cultural melodies of the nation, inviting passengers to immerse themselves in the rich musical heritage of India during their flights.

    IIFL Home Loans

    Republic Day Ad Campaigns – IIFL Home Loans

    IIFL Home Loans introduces Bharosa Bhau, the fearless companion on the path from dreams to success. With the tagline “No fear when Bharosa Bhau is here! Ab Sapne #SaathHongeKaamyaab,” this campaign showcases a trustworthy partner confidently reassuring millions of Indians. By emphasizing trust and support, IIFL Home Loans aims to make the journey toward homeownership seamless and confident.

    Axis Bank

    Republic Day Ad Campaigns – Axis Bank

    Axis Bank’s campaign invites individuals to explore India in moments both ordinary and extraordinary, simple yet remarkable. By embracing the uniqueness of each experience, the campaign encourages viewers to uncover the India that authentically belongs to them, highlighting personal connections to the nation’s diverse culture and heritage.

    Kia India

    Republic Day Ad Campaigns – Kia India

    Kia India commemorates a generation of brilliant minds, paying homage to the great nation on its 75th Republic Day. The campaign reflects on the continuous inspiration drawn from the nation, celebrating innovation and progress, and extends warm wishes to everyone on this significant occasion.

    Hisense India

    Hisense India reflects on the journey from watching parades as kids to witnessing India’s soaring achievements. Embracing a blend of traditions and groundbreaking innovations, the campaign looks forward to the future, celebrating the nation’s progress and the spirit of Republic Day.

    Bajaj Allianz Life

    Republic Day Ad Campaigns – Bajaj Allianz Life

    Air India launched a stunning Republic Day ad that captured the essence of possibilities. With the tagline of “Together we soar,” it is an ode to the nation that is continually growing. Air India is embracing the spirit of progress and unity that proudly proclaims, “Desh Ka Naam #HarAasmaan.” 

    Air India

    Air India launched a stunning Republic Day ad that captured the essence of possibilities. With the tagline of “Together we soar,” it is an ode to the nation that is continually growing. Air India is embracing the spirit of progress and unity that proudly proclaims, “Desh Ka Naam #HarAasmaan.” 

    Steadfast Nutrition

    Republic Day Ad Campaigns – Steadfast Nutrition

    Steadfast Nutrition’s “Thakna Nahi, Rukna Nahi” campaign was a compelling call to combat urban fatigue with energy-boosting supplements. Celebrating the nation builders, the campaign highlights tangible performance enhancements that are achieved through Steadfast Nutrition products. 

    Godrej

    Republic Day Ad Campaigns – Godrej

    Godrej’s Republic Day campaign of “Celebrating India’s Diamond Jubilee” with the hashtag #HeereJaisaMazboot was a salute to the nation’s strength and resilience. The campaign embodied a celebration of the country’s enduring spirit and its contributions on the global level.

    Zupee

    Republic Day Ad Campaigns – Zupee

    The online gaming platform Zupee released a short film titled India Paasa Palat Raha Hai to help celebrate India’s triumphs over multiple sectors from the ‘Make in India’ initiative to the Chandrayaan Moon landing to our athletes proudly claiming medals at the international level. This video highlights the nation’s technological transformation as an emerging superpower. 

    Disney+ Hotstar

    Disney+ Hotstar - Best Republic Day Campaign
    Disney+ Hotstar – Best Republic Day Ads

    The core idea of Disney+ Hotstar’s Republic Day campaign is to celebrate the dual essence of independence and pride that define India’s identity. Using meticulously chosen images and stories, the streaming service distributes the country’s resilience, diversity, and the deeply held principles embodied in its constitution. 

    Visual aesthetics play an important part here, resulting in a symphony of colors, textures, and emotions that reflect India’s kaleidoscope. It invites viewers to participate in a celebration that is more than just entertainment—a celebration of independence, pride, and India’s unique tapestry.

    Godrej For India

    Godrej For India – Best Republic Day Ads

    Godrej For India – Happy Republic Day” is a Godrej advertisement. The commercial wishes everyone a happy Republic Day and highlights the company’s dedication to the nation and its citizens. The advertising campaign presents a visually stunning trip showcasing India’s different landscapes, starting with the spectacular Himalayas and ending with the tranquil backwaters of Kerala. 

    Every frame captures the vivid colors and intricate cultural fabric that distinguishes India. It elicits an emotional response by appealing to the nostalgia associated with Godrej items in Indian households. Beyond the celebratory wishes, the campaign conveys a broader message of progress and unity. It emphasizes Godrej’s part in building strong families, encouraging creativity, and accompanying the country’s growth toward a more progressive India.

    HP India

    HP - Best Republic Day Campaign
    HP – Best Republic Day Campaign

    Under the banner of Republic Day celebrations, HP India emphasizes the critical importance of freedom of expression in a democratic society. The ad sets out on an illustrated journey highlighting the value of respectful expression in creating a progressive society. The imagery in the campaign reflects the dynamism and diversity of modern India. The utilization of HP devices symbolizes the revolutionary influence that technology can have on an individual’s freedom of expression.

    Parle-G

    Best Republic Day Ads — Parle-G | Republic Day

    Parle-G commemorated India’s 73rd Republic Day with a unique ‘Bharat Ka Apna Biscuit’ campaign highlighting the brand’s strong link with the country. Piyush Mishra, a well-known actor, is the campaign’s star, which tells the story of India’s relationship with the brand across time and its famous Rs. 5 biscuits. The campaign intends to tap into the emotional thread that connects every Indian to the brand, transforming Parle-G into a cultural phenomenon rather than merely a biscuit.

    Parle-G’s storytelling is inclusive, showcasing characters from various walks of life, locations, and age groups. The characters in the campaign reflect India’s variety, underlining the concept that Parle-G is a unifying force that transcends boundaries.  

    India Gate

    Best Republic Day Ads – India Gate Basmati Rice

    Grains of Hope is a touching project launched by India Gate to honor the countless contributions made by individuals and organizations who act as agents of positive social change. This well-thought-out campaign revolves around the relationship between education, community, and nutrition. India Gate uses storytelling to increase the impact of its efforts on the lives of millions of youths.

    In keeping with the spirit of Republic Day, the campaign discretely incorporates patriotic undertones by underlining the critical role that nutrition, in the form of the humble khichdi seen eaten by the schoolchildren, plays in developing a healthier, more resilient nation.

    Mahindra

    Best Republic Day Ads – Mahindra Wishes All Happy Republic Day | Mahindra Truck And Bus

    Mahindra Truck and Bus have launched a touching Republic Day advertising campaign called “Sadak Ke Sipahi,” honoring the unsung heroes who drive India’s highways and back roads. The campaign pays homage to the backbone of the country’s transport infrastructure. Mahindra Truck and Bus wish the country a Happy Republic Day, emphasizing the nation’s courageous drivers’ vital role in paving the way for growth. Their message is one of courage and gratitude. It carefully mixes stories of sacrifice, determination, and companionship among the drivers, expressing the country’s sense of harmony. Mahindra’s Republic Day wishes are more than just a greeting. It lays the groundwork for gratitude.

    SBI Life Insurance

    SBI Life Insurance - Happy Republic Day Ads
    SBI Life Insurance – Best Republic Day Campaign

    In honor of the 70th Republic Day celebration, SBI Life Insurance debuted an impressive advertising campaign that transcended the present day and allowed viewers to travel across the country’s rich past in just seventy seconds. This capsule sought to instill a sense of pride and admiration for India’s rich heritage. The hashtag #CelebrateLife serves as a call to action for viewers to respect the past, enjoy the present, and look forward to the future with hope.

    Flipkart

    Flipkart - Happy Republic Day #NayeIndiaKeSaath
    Flipkart – Best Republic Day Ads

    With a touching ad titled “Happy Republic Day. #NayeIndiaKeSaath,” Flipkart, one of the pioneers in the eCommerce space, expressed genuine greetings on the bright 73rd Republic Day of India. The campaign’s fundamental message is unity in diversity, reflecting the ethos of a progressive India. The visuals, which range from the calm countryside to the busy streets of big cities, depict the rainbow of experiences that make up a more contemporary India and position Flipkart as a driver for its tech-savvy customers.

    Ambuja Cement

    zepublic ay dvertisement – A patriotic film by Ambuja Cement Ltd

    Ambuja Cement Ltd. is a leading cement manufacturer in India, noted for its high-quality products and innovative solutions. The 72nd Republic Day of India commemorates a time when the world and nation were gradually recovering from the impacts of the pandemic. Through this heartwarming short film, “The School,” Ambuja Cement wants to emphasize that terrible times may come and go, but the nation’s patriotic spirit must remain unshakeable, intact, and resilient. As a symbolic backdrop, the school becomes a microcosm of a resilient India. Cinematic brilliance shows the evolution of a school that, like the nation, rises tall despite its challenges.

    Conclusion

    In conclusion, Republic Day celebrations are a moment to appreciate our country’s rich past and diversity and an opportunity for businesses to interact with the audience through intriguing advertising campaigns. The power of narrative mixed with a strong message of unity and progress is a successful recipe for marketers looking to make a meaningful impression during Republic Day celebrations. The most effective Republic Day advertisements go beyond simple marketing; they inspire a sense of pride in the general public and connect them with the spirit of patriotism. This is precisely what the initiatives described in this piece do.

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  • The Business Model of Ambuja Cements | How Ambuja Group Makes Money?

    Owning a house is what every individual dream of. Giving abstract plans a rigid execution is all that is necessary for a beautiful structure. Thus, comes the all-famous Ambuja Group which has been helping people in doing so for years. The company has all the perks of understanding the Indian conditions. Therefore it never fails in meeting the expectations of people. Now, in the following sections, we will be discovering how the no.1 cement company has made it to the top.

    About Ambuja Cements
    Areas of operation
    Key Products and Services
    Target Audience
    Business Model of Ambuja Cements
    How does Ambuja Cement make Money?

    About Ambuja Cements

    Since its inception in 1983, Ambuja Cements has commenced its journey of providing the finest building materials. Suresh Kumar Neotia and Narotam Sekhsaria founded the Ambuja Group with significantly less knowledge of cement manufacturing. The company got its headquarters in Mumbai. With the blessings of the Holcim Group, Ambuja rules the position of the second-largest manufacturer of cement around the globe. With varieties of cement, Ambuja tries its best to meet every possible need that would erupt in the market. Let’s outline the highlights of the company.

    Market Share of Cement Industry (2020)

    Areas of operation

    There is no doubt that the founders, Suresh Neotia and Narotam Sekhsaria, were ordinary people. What made them extraordinary was their future-driven thoughts. Having realized that India is a progressively developing country, cement can play a crucial role shortly. Thus they gradually came up with this company. Ambuja pops up within a second where any lips utter about building materials. They are the first preference in the Indian market. This way, they are now well established.

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    Key Products and Services

    Ambuja believes that the enrichment of the community roots in the enlightenment of the people. Imparting knowledge about their construction materials and work procedures to the engineers has led to growth in the education of professionals in this field. Construction work involves height. Thus, Ambuja also ensures the proper safety of the workers. A humble deed.

    Coming down to the list of products, Ambuja presents its buyers with varieties of building materials suitable according to the respective terms. Including products like Ambuja cool walls, Ambuja builder, Ambuja composer and a few more in line besides its most famous product of cement.

    Target Audience

    Along with any person who wants to build a house, Ambuja, Being a provider of building materials, looks up projects involving construction. Speaking of this would involve all kinds of engineers, contracts of construction. Winning over the faith of these people would give the required hype and publicity.

    Business Model of Ambuja Cements

    Ambuja excels in its work to be the most competitive and successful company in its particular industry. And to back this up, there always lies a business canvas on the table of their rooms.

    Running a business always requires a broad mind with good observatory skills. Sticking to a single lane of making money won’t be helpful in every clock. Therefore business activities have to be executed. These activities include collaboration, partnership, and sponsorship. Doing these activities proves to be of great help for any company. Apart from this, the company also adds to its profits when a second company collabs their investment. It would also fuel the trust between the companies, which would be helpful in case of further investments or business crises.

    Ambuja is very good at letting people know about its products. The more, the better. So it always ensures that the people have instant knowledge the moment they lay an eye on any product. For this, Ambuja focuses mainly on advertisements. Its advertisements are well known to everyone. This does the work of attracting the needed buyers who are looking for such products. And obviously, with no shortage of storage capacity, it delivers the best to its customers. This way, another point adds up to their revenue growth.

    How does Ambuja Cement make Money?

    Being the leading producer has some perks. The tight net of their connection serves them a great deal when it comes to dealings and projects. After that comes the part where they are consistent. It is also because of their non-stop production. Ambuja, not depending on any sole source for funding or fuel, is always high on production. Thus the storehouses are never empty.

    Having a confined field to produce on, sometimes variety becomes one of the drawbacks. As already it has levelled up in the Indian market, it’s like the company’s only arena is the Indian market. Outside this boundary, the company is a helpless deer. Regarding the field, there’s always a step on competition which involves restless work all day, every day. Even the slightest ignorance can give the competitors enough window to overtake in business.

    GST plays a pivotal role in dragging the profit in business. And in India, as we all know GST is heavy in the market now. Moreover, the country is still developing. It has a great demand for cement where construction comes in. So towering a building that produces materials to build other infrastructures would have a long life. Hence if proceeded with seriousness, the company would make a lot of money, which is being made.

    However, an excelling company must have a vision of turning these weak spots into a rigid defense system.

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    Conclusion

    With various strengths, weaknesses, perks, threats, and harsh levels of competition at hand, Ambuja stands just as rigid as its logo. Muscular and unshakable. With the proper judgment of Indian business despite the competition with ACC, J.K Lakshmi, and Ultra tech cement, Ambuja is the all-time top. Therefore, with all its ways of ruling the cement industry, Ambuja today has earned its position in the market.

    FAQs

    When was Ambuja Cement Founded and by Whom?

    Suresh Kumar Neotia and Narotam Sekhsaria founded the Ambuja Group in the year 1983.

    Who is the CEO of Ambuja Cement?

    Neeraj Akhoury, appointed on the 21st of February 2020, is the present CEO of Ambuja.

    Where is the head office of Ambuja Cements?

    The Head Office of Ambuja Cements is located in Mumbai.

  • List of Brands Endorsed By The Great Khali

    The current years many brands are appointing many sportsman and athletes as their brand ambassador. This is because many athletes are not just popular but also have the skills and characteristics that are admired by consumers from all walks of life.

    One such unique wrestler that is self-made, and has achieved success through the sheer determination and hard work is none other than the Great Khali. The Great Khali born as Dalip Singh Rana is an Indian American Professional Wrestler, Wrestling promoter and actor. He became popular during his time in the WWE.

    Khali was earlier an officer in the Punjab Police, but made his debut as a professional wrestler in 2000. Khali has also appeared in some Hollywood and Bollywood movies such as The Longest Yard, Get Smart, Kushti, the tree of life, John Cena experience, etc. He also was a part of the popular reality TV show Big Boss in 2010.

    The wrestler was the first Indian world heavyweight champion and has defeated well known people like Undertaker, Kane, John Cena, Shawn Micheals and Big Shaw throughout his career. Khali is the founder of Continental Wrestling Entertainment (CWE) which is an Indian professional wrestling promotion and training academy.

    From 2006 to 2014, Khali has won several WWE Champions, like World Heavyweight Champion, 2 time CWE Heavyweight Champion, 2 time Slammy Award winner in WWE and winner in the Teisen Hall Six Man Tournament. Recently on 24th March 2021, Khali was inducted into the WWE Hall of Fame.

    As of 2021, the net worth of the great Khali is estimated to be over $6 million, which he earned mostly through wrestling. The wrestlers has so far earned over $2.2 million just from his brand endorsement. This fame has also led him to be the brand ambassador of for some brands such as Ambuja Cements Limited, Nestle Munch, Maithan steel and Immortal Tyres.

    Ambuja Cements Limited
    Nestle Munch
    Maithan Steel
    Immortal Tyres
    Frequently Asked Questions

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    Here is a list of brands endorsed by The Great Khali.

    Ambuja Cements Limited

    Ambuja is a leading cement producing company that is known for its home building solutions and sustainable development operations. Ambuja Cement was founded in 1983 and has its headquarters in Mumbai, Maharashtra. The company markets cement and clinker for both domestic and export markets.

    In 2006, Ambuja became the partner of Holcim which is the second largest cement manufacturer in the world. Ambuja is one of the most trusted brands in India because it is its products offer sustainable options, designed according to the climatic conditions in India. Currently, Ambuja Cement has a cement manufacturing capacity of 29.65 million tonnes as it has five cement manufacturing plants and eight cement grinding units across India.

    The company signed the great Khali as its brand ambassador in 2015. The WWE wrestler has appeared in some ads for Ambuja, one of the best ambuja ads is the mockumentary ad with Khali. In the ad Khali is shown to be in an interview, explaining about how his strength and height were a problem in his earlier days.

    The funny commercial shows him struggling with infrastructure and falling in different places while doing his daily tasks, the ad then showcases that after building a home with ambuja cement, he finally understands the joy of being at home. The advertisement was funny, clever and got lakhs of views within a first weeks of its launch.

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    Nestle Munch

    Nestle Munch is a popular wafers filled chocolate bar sold in India and made by the conglomerate Nestle. Munch comes in various different flavors such as Munch Nuts, Munch Crunch O’Nuts, etc. Its parent company is the FMCG giant Nestle, which is a swiss multinational food and drink company that has its headquarters in Vevey, Switzerland.

    Nestle sells a vast variety of products such as Baby food, medical food, cereals, bottled water, dairy products, ice cream, pet food, snacks, etc. Nestlé was formed in 1905, and is now considered to be the largest food company in the world, in terms of revenue. Currently Nestle is sold in 189 countries with more than 447 factories around the world. Nestle started imported its products to the Indian market in 1912 and has a long history with the country.

    Nestle is one of the most trusted brands in India because it has helped the country grow for over a century and employs over a million Indians in different roles. Nestle manufactures many products that are well known in India such as Nescafe, Maggi, Kit Kat, Milkmaid, Nestea, and a wide range of Nestle dairy products.

    Nestle signed The Great Khali as the endorser for its brand Munch in 2018. Nestle launched the ad campaign featuring Khali and the Bollywood actor Ishaan Khattar shot at the picturesque Dal Lake in Srinagar. The ad showcases the Ishaan being stunned by his date and her chaperone Khali. It further shows Ishaan biting into the Nestle Munch and getting an idea to save his date.

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    Maithan Steel

    Maithan Steel is one of the leading steel plants of the country as it has history of over half a century. The company specializes in iron and steel, ferro alloys, refractory, power and cement sectors and is available in over 56 countries including Europe and Japan.

    Maithan Steel and Power ventured into the iron and steel industry in 2001 and so far has over 1500 direct employees and 10,000 indirect employment. The company aims to deliver the best to its customers by manufacturing products with the best materials by using the latest technology and innovation in Indian and across the world.

    The company made The Great Khali its brand ambassador in 2020, the professional wrestler was a part of the ad campaign that reveled its new identity with the tagline “Nirmaan ka Maandand”. Through this ad the company was aiming to increase awareness, educate and inspire consumers on purchasing strong steel like Maithan steel which is said to be made in state of art technology.

    Kaushal Agarwalla the Director of Maithan Steel said that, they were glad to be associated with Khali for the campaign, as he would help in establishing the value of strength, bring better engagement, re-install the sense of trust and dependability with their customers.

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    Immortal Tyres

    Immortal Tyres started in 2011 are one of biggest manufacturers of a wide range of Tractor tyres, E-Bikes and Bike tyres. The company created best quality tyres by using the top grade resources. Immortal Tyres are known for their strong construction, premium quality, long service life and affordable prices.

    The aim of the company is to meet the changing needs of the customers and offer products as per the client need. The great Khali was signed as the endorser for Immortal Tyres in 2020. The wrestler is also featured in an ad campaign where he showcases the strength and durability of the Tractors tyres.

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    Conclusion

    The Great Khali is one of celebrated wrestlers in the history of WWE and is known for his humble and sincere nature. The professional wrestlers has worked hard to reach to that platform and this are the characteristics that are expected from brand endorsers in the advertising industry.

    Khali has over 1.6 million followers on Instagram and 11.8 thousand followers on Twitter and constantly endorsing his training center and other brands on his social media. But was recently the targeted by the impossible requests and memes from trolls, despite that the wrestler seems to take it positively and let it go. Khali is one of the few professional’s wrestlers to be signed as brand ambassador for big brands.

    Frequently Asked Questions

    Who is The Great Khali?

    The Great Khali born as Dalip Singh Rana is an Indian American Professional Wrestler, Wrestling promoter and actor that became popular during his WWE profession.

    What is the Net worth of the Great Khali?

    The Net worth of the Great Khali is estimated to be $6 million as of 2021.

    How much does The Great Khali earn from Endorsements?

    The Great Khali is known to earn over $2.2 million from Endorsements

    What are the brands endorsed by The Great Khali?

    The brands endorsed by The Great Khali are Immortal Tyres, Maithan Steel, Nestle Munch, and Ambuja Cements Limited.

  • Ambuja Cement – Sustainable Development Ambition 2030

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved Ambuja Cement.

    Ambuja Cements Ltd. (ACL) is one of the leading cement manufacturing companies in India and commenced cement production in 1986. Initially called Gujarat Ambuja Cements Ltd, the Company later became Ambuja Cements Ltd.

    ACL enjoys a reputation of being one of the most efficient cement manufacturers in the world. Its environment protection measures are considered to be on par with the finest in the country. It is also one of the most profitable and innovative cement companies in India.

    Ambuja Cement – Company Highlights

    Startup Name Ambuja Cements Limited
    Headquarters Mumbai, Maharashtra, India
    Industry Cement
    Parent LafargeHolcim
    Founded 1983
    Founders Narotam Sekhsaria, Suresh Neotia
    CEO Neeraj Akhoury
    Website www.ambujacement.com

    Ambuja Cement – About and How it Works?
    Ambuja Cement – Logo and its Meaning
    Ambuja Cement – Founder and History
    Ambuja Cement – Mission
    Ambuja Cement – Partnership
    Ambuja Cement – Joint Ventures
    Ambuja Cement – Subsidiaries
    Ambuja Cement – Business Model
    Ambuja Cement – Revenue and Growth
    Ambuja Cement – Merger with ACC
    Ambuja Cement – Competitors
    Ambuja Cement – Challenges Faced
    Ambuja Cement – Future Plans
    Ambuja Cement – FAQs

    Ambuja Cement – About and How it Works?

    Ambuja Cements Limited is an India-based holding company, which is engaged in the manufacture of clinkers and cement. The Company operates through Cement and cement related products segment. Initially called Gujarat Ambuja Cements Ltd, the Company later became Ambuja Cements Ltd. The Company has a range of products for the B2B and retail markets.

    The Company’s product, Ambuja Plus Roof Special, is suited for constructing roofs and slabs. It also offers install rooftop rainwater harvesting technology. Its products also include Ambuja Powercem, which caters the ready-mix (RMX) sector; Ambuja Railcem, which is designed for railways, and Ambuja Buildcem, which serves the requirements of the mass housing segment.

    The Company also co-owns two brands in micro materials’ category. These include Alccofine, which includes a range of micro slag materials, and Dirk Pozzocrete, which includes superfine fly ash. Alccofine Micro Materials are used in construction projects, such as metro rail, dams, roads, flyovers, bridges and tunnels.

    Ambuja Cement – Logo and its Meaning

    The Ambuja Cement logo consists of a man holding a building by its foundation which implies how the strong base of cement holds the whole building together.

    Ambuja Cement Ltd.'s Logo
    Ambuja Cement Ltd.’s Logo

    Ambuja Cement – Founder and History

    Ambuja Cement was founded in 1983 by Narotam Sekhsaria and Suresh Neotia, two traders with very little knowledge of cement or manufacturing. What made up for this lack was their far-sightedness: Anticipating that cement would be a critical resource for a developing economy like India, they invested in a state-of-the-art cement plant in Gujarat and went on to build a trusted cement brand that has become synonymous with quality and strength.

    ACL has grown manifold over the past decade. Its current cement capacity is 27.25 million tonnes. The Company has 5 integrated cement manufacturing plants and 8 cement grinding units across the country. ACL enjoys a reputation of being one of the most efficient cement manufacturers in the world. Its environment protection measures are considered to be on par with the finest in the country. It is also one of the most profitable and innovative cement companies in India.

    ACL is the first Indian cement manufacturer to build a captive port with three terminals along the country’s western coastline to facilitate timely, cost-effective and environmentally cleaner shipments of bulk cement to its customers. The Company has its own fleet of ships. ACL has also pioneered the development of the multiple, bio-mass, co-fired technology for generating greener power in its captive plants.

    Ambuja Cement – Mission

    Ambuja Cement’s mission statement says, “To be the most sustainable and competitive company in our industry.“

    Ambuja Cement – Partnership

    The company has entered into a strategic partnership with Holcim, the second-largest cement manufacturer in the world from 2006. Holcim had, in January, bought a 14.8 percent promoters’ stake in the GACL for INR 21.4 billion. Currently, Holcim holds 61.62% of shares in Ambuja Cements.

    Ambuja Cement – Joint Ventures

    • Counto Microfine Products Private Limited
    • Wardha Valley Coal Field Private Limited
    • OneIndia BSC Private Limited

    Ambuja Cement – Subsidiaries

    Some Ambuja Cement subsidiaries are:

    • Kakinada Cements Limited, India
    • M.G.T. Cements Private Limited, India
    • Chemical Limes Mundwa Private Limited, India
    • Dang Cement Industries Private Limited, Nepal
    • Dirk India Private Limited, India
    • Cement Sustainability Initiative (CSI) of World Business Council for Sustainable Development (WBCSD)
    • Indian Business Biodiversity Initiative (IBBI)
    • Leaders for Nature (LfN) India
    • The Global Compact Network India Ambuja is a member of the following industry associations: G4-16
    • Confederation of Indian Industry (CII)
    • Federation of Indian Chambers of Commerce and Industry (FICCI)
    • The Associated Chambers of Commerce and Industry of India (ASSOCHAM)
    • Bombay Management Association (BMA)
    • Indian Merchants’ Chamber (IMC)
    • Bombay Chamber of Commerce and Industry (BCCI)

    Ambuja Cement – Business Model

    The Ambuja Cement business model operates through Cement and Cement related products segment. The Company has a range of products for the business to business and retail markets. The Company’s product, Ambuja Plus Roof Special, is suited for constructing roofs and slabs. It also offers install rooftop rainwater harvesting technology. Its products also include Ambuja Powercem, which caters the ready-mix (RMX) sector; Ambuja Railcem, which is designed for railways, and Ambuja Buildcem, which serves the requirements of the mass housing segment.

    Ambuja Cement – Revenue and Growth

    On a standalone basis, Ambuja Cements, part of Swiss firm LafargeHolcim, reported an increase of 87.77 per cent in net profit at INR 440.53 crore as against INR 234.61 crore in the year-ago period. Revenue from operations was INR 2,852.46 crore, up 8.63 per cent as compared to the year-ago period.

    Revenue from operations was up 1.51 per cent at INR 6,169.47 crore during the quarter as compared to INR 6,077.29 crore in July-September a year ago. Total expenses were at INR 5,144.38 crore, down from INR 5,400.94 crore a year ago. The consolidated results of Ambuja Cements also include the financial performance of its step-down firm ACC.

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    Ambuja Cement – Merger with ACC

    Two of India’s marquee cement companies, ACC and Ambuja, have been part of the same global cement group for a long time. The markets were also rife with speculation about the complete merger of ACC and Ambuja for a very long time now. Finally, that seems to be seeing the light of day. In early May 2017, both ACC and Ambuja independently announced that they will consider a possible merger.

    Globally, one of the biggest mergers in the cement industry was between Holcim and Lafarge which created the world’s largest cement company in the world, Lafarge Holcim. Interestingly, this company is the holding company for ACC and Ambuja Cements in India.

    ACC’s Neeraj Akhoury replaced Bimlendra Jha who resigned as the MD and CEO of Ambuja Cements.

    Ambuja Cement – Competitors

    Top Competitors of Ambuja Cement are Aditya Birla’s Ultratech, ACC, The India Cements Ltd, Dalmia, Holcim, AkzoNobel, JK Lakshmi, and Shree Cement.

    Ambuja Cement – Challenges Faced

    The growth in the industry has slowed down since 2019. ACC Ltd. and Ambuja Cements Ltd.—which are subsidiaries of Europe’s largest maker of construction material LafargeHolcim—said in their annual reports that the Indian cement industry’s growth, which was 9 percent in 2018, fell down to 7-8 percent in 2019.

    The company flagged ongoing capacity expansion—which has led to an imbalance in total installed capacity against capacity utilization—as material risk for the cement industry.

    In 2020, the coronavirus pandemic also caused a lot of harm to the growth of the company.

    “The company is seeking necessary permissions/approvals from the relevant government authorities for resumption of operations at various locations, in a phased manner,” said a spokesperson for Ambuja Cement.

    The company is taking steps to adhere to the standard operating procedure for social distancing mandated by the government in the guidelines.

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    Ambuja Cement – Future Plans

    The Sustainable Development Ambition 2030 provides a broad framework for the company’s strategies to meet the challenges in four broad thematic areas: Climate, Circular Economy, Water & Nature, and People & Communities. The 2030 Plan envisions a construction sector which will be innovative, climate neutral and circular in its use of resources. It will be respectful of water and nature, and inclusive – thus enhancing the quality of life.

    “The company is optimistic about its future despite the COVID-19 situation. The recent initiatives by the government will help resurgence of rural demand and infrastructure projects, including affordable housing,” said a spokesperson for Ambuja Cement.

    Ambuja Cement – FAQs

    What is Ambuja Cement grade?

    Ambuja Cement OPC 53 Grade, Packaging Type: Bag

    Who is the CEO of Ambuja Cement?

    Neeraj Akhoury is the current CEO of Ambuja Cement.

    How does Ambuja Cement make money?

    The Company operates through Cement and cement related products segment.

    Who’s the top competitor of Ambuja Cement?

    Ambuja Cement Ltd’s Top Competitor is UltraTech Cement Ltd.

  • List of Top Cement companies in India 2021

    India is the second largest cement producer in the world. India has a capacity to produce cement of around 151.2 million tones per annum. In the below article you can find the top cement companies in India.

    Ambuja Cement
    Ultratech Cement
    Shree Cement
    ACC Cement
    Birla Cement
    Dalmia Cement
    Ramco Cement
    JK Cement
    FAQ

    Ambuja Cement

    Ambuja Cement was founded in the year 1983 and has its headquarters located in Mumbai. Ambuja Cement is well known for its eco-friendly manufacturing of Cement as an initiative for sustainability. The company was formerly known as Gujarat Ambuja Cement.

    The company has a production capacity of 29.65 million tons annually. The company has around 5 manufacturing plants in India and around 8 grinding units across India. The company also offers superior products other than cement such as Ambuja roof special, Ambuja Composem, Ambuja cool wall, Ambuja Railcem and many more.

    The company generates its resources for power from renewable sources. Ambuja Cement is one of the best cement manufacturing companies in India.

    Ultratech Cement

    Ultratech Cement was founded in the year 1983 and has its headquarters located in Mumbai, India. Ultratech cement is the largest grey cement manufacturer in the country. It is considered to be the best cement manufacturer in the country.
    The company has a worldwide presence that includes countries such as UAE, Bahrain, Sri Lanka and Bangladesh.

    The company is also a leading manufacturer of RMC and white cement. The company is considered to be India’s most trustworthy cement brand which offers high-quality cement types such as OPC, PPC and Portland blast furnace slag cement.

    Shree Cement

    Shree Cement was founded in the year 1979 and has its headquarters located in Kolkata. Shree Cement is considered to be the third-largest cement manufacturer in India. Shree Cement has two brands under them which are Bangur Cement and Rokcstrong cement.

    Shree Cement is also one of the best eco-friendly cement manufacturers in India. The company offers good quality cement at an affordable price. This attracts the customers. The company has a production capacity of 37.9 metric tonnes annually.

    ACC Cement

    ACC Cement was founded in the year 1936 and has its headquarters located in Mumbai, India. ACC cement was formerly known as the Associate Cement Company. It is one of the leading cement manufacturing companies in the country.

    The company has a global presence in over 80 different countries. ACC cement is one of the earliest adopters of eco-friendly cement manufacturers in India. The company has an R&D center located in Mumbai. The company has a production capacity of around 33.41 million tonnes per annum.

    ACC cement was the first brand in the cement industry across the world to introduce the bulk cement for the customers who require quantity in bulk.

    Top 10 Cement Companies In India Revenue Comparison 2020
    Top 10 Cement Companies In India Revenue Comparison 2020

    Birla Cement

    Birla Cement was founded in the year 1996 and has its headquarters located in Mumbai, India. Birla Cement is one of the largest cement producers in India. It is a flagship company of M.P Birla Group. The company is not just part of the cement industry but also other sectors such as jute, textile, steel, education, health sector, agricultural business, etc.

    The company has around 10 cement plants located across India and a production capacity of 15.5 metric tones annually. The company has a strong presence in Central, North and East India. It offers different types of cement which are marketed under the brand names such as Perfect Plus, Multicam, Smart, etc.

    Dalmia Cement

    Dalmia Cement was founded in the year 1939 and has its headquarters located in Delhi, India. Dalmia Cement is considered to be the fourth biggest cement company in the country in terms of installed capacity.

    The company has a strong presence in the southeast, northeast and eastern parts of India. The company offers different types of cement under the brand names Konark cement, Dalmia cement and Dalima Dsp. Dalmia Bharat group has involvement in other ventures such as Cement, Thermal energy, sugar, etc.

    Ramco Cement

    Ramco Cement was founded in the year 1975 which has its headquarters located in Chennai, India. Ramco Cements was formerly known as Madras Cements. It is a company that comes under the Ramco Group.

    Ramco cement is the fifth biggest cement producer in the country. The company manufactures Portland cement using the state of the art technology. The company has the capacity to produce 16.45 metric tones of cement annually.

    The company has around 5 cement plants, 1 packing plant, 4 grinding units, 1 dry mortar plant and 1 ready mix concrete plant across the country.

    JK Cement

    JK Cement was founded in the year 1975 which has its headquarters located in Kanpur. JK Cement is one of the recognized cement brands in India. The company has a strong distribution network in the country with around 4000 distributors. The company has 3 cement production plants located in Gujarat and Rajasthan.

    JK Cement is considered to be India’s second-biggest white cement producer. The company has the capacity to produce around 14 million tonnes of cement per annum.

    FAQ

    Which is the No 1 cement in India?

    UltraTech Cement Ltd is the No 1 cement in India.

    How many cement companies are there in India?

    There a total of 210 large cement plants account for a combined installed capacity of 410 MT in the country, whereas, 350 mini cement plants make up for the rest.

    Who is father of cement?

    William Aspdin was an English cement manufacturer, and a pioneer of the Portland cement industry. He is considered the inventor of “modern” Portland cement.

    Conclusion

    The above list is the top cement manufacturing company in India. Apart from these, there are various other cement company manufacturers on a small scale in particular regions.