As part of a significant restructuring of its audio division, Amazon is closing its Wondery podcast studio and laying off some 110 employees, according to Bloomberg News. In light of industry-wide difficulties, the move represents the tech giant’s strategic shift away from its initial podcasting goals.
As current episodes are redistributed between Amazon’s Audible platform and a new “creator services” team devoted to personality-driven content, such as the well-liked Jason and Travis Kelce podcast, Wondery CEO Jen Sargent will also leave the firm.
Why Amazon Shut Down Wondery?
In an internal document seen by Bloomberg, Steve Boom, vice president of audio, Twitch, and games at Amazon, stated that the podcast industry has changed dramatically in recent years.
The definition of what it means to be a podcast developer has also become more hazy due to the popularity of video. During the podcast boom in 2020, Wondery was acquired by Amazon for about $300 million, enabling it to function independently at first with its own membership app. But when the medium changed, the business found it difficult to successfully compete with sites like YouTube and Spotify.
What’s Next for Amazon’s Podcast Strategy?
Boom clarified in the memo that these adjustments will not only better suit Amazon’s teams as they strive to capitalise on the strategic opportunities that lie ahead, but more importantly, they will guarantee that the company has the proper framework in place to provide creators, customers, and advertisers with the greatest possible experience. The studio’s narrative-driven content, such as the well-liked Dr Death series, will combine with Audible’s operations, and the Wondery+ subscription service will now report to Audible.
Amazon’s Broader AI and Audio Strategy
In order to better take advantage of sponsorship opportunities across Amazon’s wider platform, well-known talent programmes with stars like Dax Shepard will move to the new creative services team.
Amazon Web Services (AWS) has also revealed that Amazon Bedrock and Amazon SageMaker AI will be the first to offer OpenAI’s open-weight models.
This move would make OpenAI’s technology available to millions of AWS users, enabling the company’s clients to develop generative artificial intelligence (AI) applications.
Amazon has stated in a blog post that its platforms will offer OpenAI’s two new open-weight foundation models, gpt-oss-120b and gpt-oss-20b.
Tech Layoffs in 2025: A Continuing Trend
With big companies like Google, Microsoft, and others continuing to reduce their workforces, layoffs in the tech sector are not expected to halt in 2025.
Companies are still cutting employees in an effort to simplify operations, save money, and emphasise automation and artificial intelligence, even though these figures are much lower than the major layoffs that occurred between 2022 and 2023.
Layoffs.fyi, a website that tracks layoffs in the industry, reports that 93 organisations have laid off nearly 23,500 tech workers so far this year, and the number is still growing.
In India, festivals are where cherished traditions meet heartfelt connections, and Raksha Bandhan perfectly captures that beautiful sibling relationship! From childhood memories to today’s loving teasing, this festival celebrates every aspect of the brother-sister bond.
Rakhi is just around the corner, and we’re just as excited as the brands flooding our feeds! Thankfully, India’s top e-commerce platforms ensure that distance doesn’t dampen the spirit of Rakhi. Their reliable delivery service, curated gift hampers, attractive discounts, and endless Rakhi gifting ideas for brothers and sisters make every click a celebration.
So, if you are hoping to wrap your love in a gift, then here is the list of top e-commerce brands offering Raksha Bandhan offers in 2025 that have just the right deals and surprises to bring a smile to your sibling’s face.
Top E-commerce Platforms Offering the Best Raksha Bandhan Deals in 2025
Looking for the best rakhi deals online without breaking the bank? Here’s a detailed list of India’s most loved online shopping platforms offering exclusive Raksha Bandhan offers 2025, themed hampers, and sibling-special surprises.
Myntra – #BondInStyle This Rakhi
Myntra – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Myntra’s Raksha Bandhan 2025 campaign, titled “Festivals of India – Rakhi Style Edit”, is all about celebrating sibling bonds with a fashionable twist. Under the theme “For Siblings That #BondInStyle,” Myntra invites users to explore curated festive collections, gifting hampers, and stylish edits.
What’s in store?
Get up to 90% off on selective festive collections for brothers and sisters
Rakhi special hampers based on sibling personalities
Fashion, accessories, and skincare gifting options
Amazon – Deliver the Love
Amazon – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Amazon’s Raksha Bandhan 2025 campaign, “Deliver the Love,” goes beyond logistics; it captures the emotions behind every sibling bond. Their Rakhi store offers everything from quirky gift ideas to Rakhi threads and hampers, carefully categorized to suit brothers, sisters, and little ones alike. Get 50–80% off on Rakhi gifts, hampers, and more! With doorstep delivery across India, Amazon makes celebrating sibling bonds easier than ever.
What will you find?
Wide Rakhi collection including threads, gift boxes, and bundles
Segmented options for brothers, sisters, and kids
Fast and reliable Prime delivery
Easy gift filters for quick selection
Flipkart – Gifting Moments that Matter
Flipkart – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Flipkart is one of India’s leading e-commerce giants, known for offering a wide selection of products across electronics, fashion, lifestyle, and gifting. This Raksha Bandhan, Flipkart is celebrating sibling love with a dedicated Rakhi gift deals, featuring handpicked gifts and combo offers.
Enjoy exciting offers like:
Up to 75% off on ethnic wear
Up to 40% off on chocolates and gift boxes
Special combos on personal care kits and Raksha Bandhan hampers
Whether you’re planning or grabbing last-minute gifts, Flipkart ensures your celebration is big on heart and light on budget.
AJIO – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, AJIO is turning up the festive spirit with its quirky and heartfelt campaign – “The Great Indian Sibling Showdown.” Roasts you, fights you, but loves you”, AJIO captures the typical sibling dynamic with its Rakhi gifting range packed with trendy fashion and fun.
Their Raksha Bandhan collection includes:
Get up to 70-90% off on Kurta Suit Sets
Ethnic wear and accessories for brothers
Exclusive fashion hampers with attractive discounts
BIBA – Up to 50% Off on Festive Fashion
BIBA – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
BIBA is celebrating sibling love with flair and elegance through its “up to 50% Off” Rakhi Sale. Right from vibrant ethnic sets to anarkalis, BIBA’s festive collection is exclusively designed to make every moment feel special.
Their Raksha Bandhan collection includes:
Stylish ethnic suits and festive sets for sisters
Coordinated outfits for family celebrations
Elegant kurta collections and mix-and-match pieces
Special discounts on selective pieces
Nykaa Fashion – Hot Pink Sale with Up to 70% Off
Nykaa – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, Gajra Gang by Nykaa Fashion is bringing bold festive glam to your wardrobe with the Hot Pink Sale, offering up to 70% off on statement pieces. Whether you’re gifting or glamming up for the celebrations, Gajra Gang has your style checklist covered.
Here’s what’s in store:
Bestselling festive edits at unmissable prices
Global fashion picks up to 80% off
Bold, trendy, and Rakhi-ready looks for sisters
Libas – Up to 65% Off for Raksha Bandhan 2025
Libas – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Libas is making festive shopping effortless with its up to 65% Off Sale on designer ethnic wear. Whether you are buying a Rakhi gift for your sister or updating your wardrobe for the family celebration, Libas brings the perfect blend of comfort and tradition.
Their Raksha Bandhan collection includes:
Stylish kurtas, shararas, and anarkalis
Chic co-ord sets and contemporary ethnic wear
Soft fabrics with festive prints and embroidery
Massive discounts across top-selling styles
GIVA – Flat 10-20% Off on Selective Jewellery Gifts
GIVA – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make your Raksha Bandhan sparkle with GIVA’s limited-time special! Whether you’re looking for elegant earrings, dainty pendants, or timeless sets, GIVA is offering:
Flat 10% Off on purchases above INR 1699 (Code: RAKSHA10)
Flat 20% Off on purchases above INR 5999 (Code: RAKSHA20)
Here’s what makes their Rakhi Sale special:
Premium silver rakhis with intricate designs
Ideal gifting options for brothers and bhabhis
Limited-time offer, so shop before it ends!
Make this Rakhi memorable with a gift that lasts forever, only at GIVA.
Tata CLiQ – Celebrate Sibling Moments with Up to 85% Off
Tata CLiQ – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Celebrate Raksha Bandhan with style and savings! Tata CLiQ’s “Moments That CLiQ” Sale is bringing you beauty and fashion deals that can’t be missed.
Here’s what you will get:
Up to 60% Off on top brands
Extra INR 200 Off on orders above INR 999 (Use Code: TRYBEAUTY)
Free Shipping on orders above INR 499
Plum – Sibling-Approved Gifting Just Got Sweeter!
Plum – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, celebrate your special bond with Plum’s curated BodyLovin’ gift sets! From luxe perfume trios to indulgent bath & body kits, there’s something thoughtful for every sibling, starting at just INR 314.
Enjoy up to 40% off on travel-friendly, long-lasting, and skin-loving gift boxes.
Thoughtfully packed and ready to gift, no extra wrapping needed!
100% vegan, cruelty-free, and perfect for all skin types.
Get fast delivery across India.
PALMONAS – Not-So-Basic Rakhi Gifts for Him!
PALMONAS – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This rakhi, skip the cliché gifts and surprise your brother with stylish, premium jewellery from PALMONAS. Choose from rhodium-plated snake chains, bold black band rings, or minimal yet statement-making pendants, launched to match his vibe.
Starting at just INR 699 with up to 77% OFF
Special “Buy 1 Get 1” deal on select rings
Perfect for daily wear, durable, classy, and skin-safe
Bath & Body Works – Luxe Gifting Sets to Pamper Your Sibling!
Bath & Body Works – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make your sibling feel extra special this Rakhi with Bath & Body Works’ fragrance-filled gift sets, crafted to delight every mood and memory. Choose from bestselling collections like Pink Pineapple Sunrise, Into The Night, Japanese Cherry Blossom, and In The Stars.
Get up to 70% Off on all selective gift boxes
Exclusively packed for pampering, with body lotions, shower gels, fine fragrance mists & more.
Give the gift of fragrance, luxury, and love this Rakhi!
Snapdeal – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Celebrate this Rakhi with a budget-friendly style that doesn’t compromise on looks. Snapdeal brings you a festive offer you can’t miss!
Why Shop This Rakhi on Snapdeal?
Stylish Men’s Kurtas starting at just INR 468
Trendy designs perfect for festive celebrations
Limited-time deal, grab it before it ends!
Easy delivery & returns across India
The Body Shop – Celebrate Rakhi with Skincare That Loves Back
The Body Shop – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make this Raksha Bandhan extra special with The Body Shop’s luxe bodycare gift sets – beautifully packaged and budget-friendly.
Why You’ll Love It:
Starting at just INR 335
Get a gift on INR 1999 or more
Flat 15% off on select sets
Online exclusive: Free Rakhi with every order!
Skinn by Titan – Rakhi Fragrance Gifts That Last!
Skinn by Titan – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Enjoy the timeless love of siblings with luxurious fragrances from Skinn by Titan. This collection of scents speaks louder than words and is crafted for lasting impressions. Choose a fragrance that matches their vibe, whether it’s fresh, floral, or musky.
Why It’s the Perfect Rakhi Gift?
Symbolizes a bond that lingers, just like the scent
Premium packaging for a premium relationship
Flat 10–20% off on fragrances
Ideal for both brothers & sisters!
Blinkit – Last Minute Rakhi Delivery
Blinkit – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Blinkit has become a household name that is well-known as India’s “Last Minute” app. Blinkit is making sure no sibling is left Rakhi-less this year. With 500+ unique Rakhi designs, including Marvel-themed, traditional, quirky, and cute options, find one that matches your bhai’s personality.
Here’s what’s in store:
Pre-packed hampers with sweets and personal care
Perfect to avoid those “Oops, I forgot!” sibling moments
Blinkit is a lifesaver for last-minute Rakhi shopping.
Zepto – Kalesh Cards & Sibling Drama
Zepto – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This year, Zepto is turning sibling drama into a full-blown festive feature. Zepto’s Rakhi offers instant delivery of sweets, Rakhis, and fun gift hampers. From Aug 7–9, every order includes a surprise Kalesh Card, a playful sibling challenge with prizes like iPhones.But that’s not all.
What makes it exciting?
Use your Kalesh Card to win prizes like iPhones, iPads, and more
Choose from a variety of instant delivery rakhis, sweets, and gifts
Celebrate the chaos that makes your bond unforgettable
Conclusion
Rakhi isn’t about rituals; it’s about a special bond between siblings. With India’s top e-commerce platforms, no distance is too far from your brother or sister this year. From stylish edits on Myntra, Amazon’s thoughtful hampers, and AJIO’s sibling banter, to Blinkit’s 10-minute rescues and Zepto’s fun-filled challenges, Raksha Bandhan offers 2025 are just a click away.
Go ahead and buy Rakhi online, send love with discounts, and make this festival unforgettable. So, wrap your love, save big, and make this Raksha Bandhan the most memorable one yet.
What are the top e-commerce brands offering Raksha Bandhan deals in 2025?
Top e-commerce brands offering Raksha Bandhan deals in 2025 are:
Myntra
Amazon
Flipkart
AJIO
BIBA
Nykaa Fashion
Libas
GIVA
Tata CLiQ
Plum
PALMONAS
Bath & Body Works
Snapdeal
The Body Shop
Skinn by Titan
Blinkit
Zepto
Can I get Raksha Bandhan discounts on men’s fashion?
Yes. Snapdeal has men’s kurtas starting under INR 499, while Myntra, AJIO, and Libas also have special ethnic wear collections for men with discounts up to 75% off.
Let’s admit it. We’ve always had that ‘Friend-or-Foe’ wali relationship with them. From banters, pillow fights, trolling, and sharing memes to the constant leg pulls, our siblings constitute an integral part of our lives. No matter how many times we fight with them or have arguments, our siblings are perhaps the closest ones to us! With Raksha Bandhan just around the corner, it is time we cherish this pious bond of love and care.
Time & again, brands have added to the celebrations and the messaging with campaigns that have stood the test of time and aged like fine wine. The camaraderie between brothers and sisters has been beautifully encapsulated by some of the timeless campaigns out there. Brands looking to connect emotionally with their audience can explore unique Raksha Bandhan campaign ideas that celebrate all forms of sibling love. Here, we’ll shed light on some of the best Rakshabandhan campaigns that have been etched into our memories. Let’s have a look!
CaratLane’s Rakshabandhan campaign beautifully celebrated the rich diversity of sibling bonds by showcasing authentic, real-life stories that go beyond the traditional brother-sister dynamic. From sisters tying rakhis to each other to brothers gifting meaningful tokens of love, the campaign embraced every unique expression of siblinghood. It highlighted that Rakshabandhan is not just about rituals, but about the emotions that tie people together. Through heartfelt storytelling, CaratLane brought a refreshing, inclusive perspective to the festival.
Carat Lane | Best Raksha Bandhan Campaigns of All Times
Amazon’s Deliver The Love Campaign | Bhai Ka Intezaar!
Beautiful copywriting evokes an emotion that can’t be compared to anything else. Amazon’s#DeliverTheLove campaign did so in magical ways and backed it up with such emotional & sweet storytelling that as a viewer, you can’t help but smile widely and get emotional at the same time. In the commercial, a guy can be seen talking to his Dadimaa while she is busy making arrangements for his brother’s arrival. The conversations between the guy and his daadi make for a heartfelt conversation that you shouldn’t miss.
#DeliverTheLove this Raksha Bandhan | Raksha Bandhan ads by Brands
Cadbury Celebrations | Rakhi ki Rasmein!
Cadbury and its coveted track record with festive campaigns can be termed as a match made in heaven. Whether it be the Kuch Meetha Ho Jaaye campaign for the festive season or the Rakhi ki Rasmein campaign that showcases the nok-jhonk wala Rishta of brothers & sisters, Cadbury inculcates sweetness in a way that only it can. Watch it yourself and you will know!
Cadbury Celebrations Rakhi TV Ad | Rakshabandhan Campaigns
Amazon’s Deliver The Love Campaign, Yet Again | Bhuaa Se Milne.
This campaign made it to the list, yet again. Beautiful & timeless, Amazon’s emphasis on emotional storytelling to evoke the emotion of love and affection hits the spot. The campaign showcases the conversation between an old father and his son, with his father packing his luggage to meet his sister (Bhua) on the eve of Raksha Bandhan. When the guy asks, instead of going, he would have sent something online via Amazon, the reply by the father puts a smile on the son’s face. You’ve to watch to know!
#DeliverTheLove this Raksha Bandhan | Rakhi Campaigns
Chevrolet | Sang Rishte Chalen
We are talking about nostalgic ads, campaigns that showcase the true Rishta that makes the bond between siblings so pious. The subtle integration of the car manufacturer’s positioning, the brand’s nostalgia, and recall value, combined with the touching jingle and happy vibe, makes this campaign truly remarkable in the first place.
Chevrolet Cars India | Raksha Bandhan Brand Campaigns
Idea | Rakhi Nahi Bandhwayi Aapne?
Rakhi is an important symbol of care that stems from our Hindu culture. The people who come from far their homes to serve civilians, whether it be the police or other workers, deserve every bit of respect and care. This is what makes the campaign and TV commercial from Idea resonate with all of us. “Rakhi nahi bandhwayi aapne” followed by the “Mera number le lo. Koi problem ho toh bata dena.” makes this ad a classic, one that never gets old.
Idea’s Rakshabandhan Campaign | Raksha Bandhan Creative ads by Brands
Tanishq — Miss Karne Laga Hai Na Tu Already?
This one resonates with a lot of us who seldom show our love towards our sisters, and often indulge in funny banter with them, but when it comes to them parting ways, getting married, or moving on to a new place, we get emotional and already start missing them. This ad captures the true emotion and the wholesome conversation between siblings in a fun and heart-touching way, with the subtle integration of the brand ‘Tanishq’. This is one of the most emotional and creative campaigns on Raksha Bandhan.
Tanishq Brother Sister TVC | Raksha Bandhan Social Media Campaigns
Paper Boat | Doodles That Sketch Our Values.
PaperBoat, the brand that is known for its premium natural beverages and fruit juices, opted for a different route when it showcased the funny anecdotes that are synonymous with the Bhai-Behen jugalbandi. Right from the arguments to the pranks, Paper Boat truly showcases the brand as it is, without putting much focus on marketing integration, which, for all the right reasons, works wonders for them.
Paper Boat Presents Happy Raksha Bandhan | Rakhi Campaign Ideas
Asian Paints | First Roommates! 🙂
There’s a reason why there’s such a high loyalty quotient attached to Asian Paints. What Amul has done with dairy products, Asian Paints has managed to do with the paint industry. Those who think subtle marketing doesn’t sell should definitely opt for a class or two when it comes to building loyalty and putting a point across. What is truly remarkable about Asian Paints, though, is the sheer honesty that it lays upon the messaging, i.e., truly showcasing the bond rather than being loud about its marketing integration.
Asian Paints ezyCR8 | Raksha Bandhan Marketing Campaigns
Cadbury Celebrations | My First Rakhi (Peak of Human Emotion)
Thousands of people’ve lost their limbs and hands to amputation and electrocution or any other calamity like that. The Cadbury Celebrations’ My First Rakhi, a noble initiative by Cadbury, went a step ahead and arranged prosthetic arms with the needed sensors so that these individuals and kids can feel the sense of touch. Our eyes were filled with tears when we wrote this, and you’ll feel the same when you watch the video — a true epitome of human emotion.
My First Rakhi Cadbury Celebration Rakhi Festival | Raksha Bandhan ad Campaigns
Amul’s Wishes for Raksha Bandhan | The Maestro at Evoking the Indian Essence.
Amul is Amul for reasons that you and I have known for years, and still, the love continues to blossom! Perhaps the most popular dairy-based brand in India, it builds upon its reputation of hitting it out of the park with creative campaigns and matches that with a 3-minute long video that showcases the love and care between siblings who are separated by distance barriers, but still the strings of Rakhi keep them closely knit. Truly registering on the emotional aspect, this campaign is Amul’s genius personified without being loud.
Amul Raksha Bandhan Ad Campaign
Bombay Shaving Company | Sibling Bonds
Bombayshavingcompany celebrates Rakhi | Best Rakhi Campaigns
No matter how irritated or annoyed you are with your sibling, you always know they’re the ones you can always fall back on. This ad by the Bombay Shaving Company makes us all mushy by tugging at all the bittersweet moments siblings go through.
Tanishq | Sisters By Choice
Tanishq chose to celebrate an unconventional but special bond in this Rakshabandhan ad: the bond between sisters-in-law. Often misunderstood, the relationship between sisters-in-law, especially in an Indian setting, can be tricky. However, from being each other’s fashion cheerleaders to being each other’s confidants, the relationship between these two is nothing less than a real one.
Apollo Tyres | Celebrating Care
Apollo Tyres- Happy Raksha Bandhan 2023
Sometimes, we find ourselves in situations where strangers become a crucial part of our journeys. It is then we know there are bonds we create along the way that keep fueling the need for human connections. Apollo Tyres celebrates such bonds through their #GoTheDistance ad by depicting the circumstantial bond between a girl in distress and the man who helps her.
Mankind Pharma | Real Heroes
Mankind Pharma – Real Heroes Rakshabandhan Campaign
This 2020 ad is a tribute to the #RealHeroes of the pandemic. While COVID-19 grappled India, the medical staff were the only ones not working from home. The ad acknowledges the virtue of service held up by the doctors, and nurses who take took care of us like family.
This ad makes you realize that siblings also become your protectors. That might include giving you reality checks and life lessons, but also shielding you from judgments, and self-doubts. More often than not, we find our siblings relating and empathising with our problems than our parents. Right? Something we should probably be thankful for.
Ending Note
Raksha Bandhan is about inculcating hundreds of stories and presenting them with a strong, positive, happy, and pure emotion that’s authentic to the vibe of this beautiful festival. On one hand, it presents a unique opportunity for brands to capitalize and get the best out of the marketing aspects — it also gives them an even ground to showcase and share what they stand for, and what it means to them. People buy emotions. People buy purpose.
With Raksha Bandhan, they get all of it and even more. The stories are real, and so is the intention. Happy Raksha Bandhan!
FAQs
Why do brands launch special campaigns for Raksha Bandhan?
Brands use Raksha Bandhan campaigns to emotionally connect with audiences, highlight familial bonds, and boost festive season sales through relatable storytelling.
What are some common themes in Raksha Bandhan campaigns?
Themes often include sibling love, long-distance relationships, nostalgia, protection, inclusivity (e.g., chosen siblings), and celebrating unsung heroes.
Which brands have created the most memorable Raksha Bandhan campaigns?
Brands like Cadbury Celebrations, CaratLane, Amazon, Tanishq, Paper Boat, and Amul have stood out with heart-touching and creative Rakhi campaigns.
Anthropic, the OpenAI competitor sponsored by Amazon, unveiled Claude 4, its most potent set of AI models to date, on 22 May. According to the business, the two models—Claude Opus 4 and Claude Sonnet 4—are setting a “new standard” for AI agents since they can compose complicated actions, analyse thousands of data sources, carry out lengthy tasks, and produce content of human calibre.
In March 2023, Anthropic, a company created by former OpenAI research officials, released its Claude chatbot. Since then, it has participated in the increasingly intense AI arms race between IT giants and startups, a field that is expected to generate over $1 trillion in revenue in the next ten years.
More Companies Opting for AI
Businesses in almost every sector are scrambling to implement chatbots and agents driven by AI in order to stay ahead of their rivals.
According to Jared Kaplan, chief science officer at Anthropic, the company has shifted its focus from investing in chatbots to enhancing Claude’s capacity to perform intricate activities like research and coding, even creating entire code bases, since the end of last year.
Additionally, he admitted that the likelihood of the model going haywire increases with task complexity, saying, “And we’re really focused on addressing that so that people can really delegate a lot of work at once to our models.”
In an interview, Kaplan stated that the business has been preparing for these models since last year. According to Kaplan, these models are far more powerful as coders and agents.
Simply because some of the new infrastructure the brand was using to train these models made it extremely difficult for the teams to get everything up and running, it was undoubtedly difficult internally.
Anthropic Claims Claude Opus 4 World’s Best Coding Model
According to Anthropic, Claude Opus 4 is the “best coding model in the world” and is capable of operating on its own for seven hours, which is almost the equivalent of a full corporate workday. Anthropic claims that both models can switch between reasoning and tool use and search the web to accomplish things on a user’s behalf.
The business added that they can extract and save important information to preserve continuity and gradually develop tacit knowledge if they are granted access to local files. Last week, Anthropic said that its first-quarter annualised revenue had more than doubled to $2 billion, up from $1 billion in the previous quarter.
In a recent interview with a media outlet, revenue head Kate Jensen stated that the number of clients paying over $100,000 a year with Anthropic has increased eightfold in comparison to the previous year. Wall Street keeps investing in AI firms like Anthropic.
Last week, the company was granted a $2.5 billion, five-year revolving credit line to increase its liquidity in the increasingly competitive and costly AI market.
One hundred workers in Amazon‘s Devices and Services group have reportedly been let go. According to the corporation, the jobs were a part of its routine business assessment and only made up a small portion of the unit’s total.
Popular hardware products, including Fire TV devices, Ring security systems, and Echo smart speakers, are developed by the Devices and Services business. As you may remember, Amazon also let go of several workers in 2023 who had roles related to Alexa.
According to a statement provided to a media outlet, Amazon has made the tough choice to eliminate a few positions as part of its continuous efforts to improve the efficiency of its teams and programmes and to better align with the company’s product roadmap.
Amazon’s Broad Restructuring Effort
Reports suggest that several teams within the Devices and Services section have been impacted; however, the precise extent of the layoffs is still unknown. Instead of focusing on a single product line, this implies a comprehensive reorganisation effort.
The layoffs occur as Amazon continues to deal with a difficult economic climate. Amazon has been concentrating on cost-cutting strategies to increase productivity and profitability, much like many other Internet corporations.
Several divisions have had staff losses as a result of these actions. A formal announcement outlining the reasons for this specific round of layoffs has not been issued by the corporation.
Achieving Massive Targets with Limited Resources: New Mantra of Amazon
Andy Jassy, the CEO of Amazon, informed staff that creating big teams and personal territories is not the way to progress at the firm. Instead, he emphasised that the online shopping giant rewards people who achieve more with fewer resources.
Jassy made these remarks at a recent all-hands meeting as part of his ongoing efforts to streamline the organisation’s management structure and bureaucracy. The CEO emphasised Amazon’s dedication to functioning as “the world’s largest startup” in spite of its scale.
A recent attempt to raise the company-wide ratio of individual contributors to managers by 15% is part of this approach. Amazon accomplished this goal by merging teams and transferring some supervisors into individual contributor positions instead of implementing widespread layoffs.
Additionally, Jassy emphasised the value of meritocracy above bureaucracy in the corporate culture of Amazon. He reported that 375 process changes have already been made as a result of going over a thousand employee emails sent to a specific “No Bureaucracy” alias.
Layoff has Become a Common Scenario in 2025
With big companies like Google, Microsoft, and others continuing to reduce their workforces, layoffs in the tech sector are not expected to halt in 2025.
Companies are still laying off employees in an effort to simplify operations, save money, and emphasise automation and artificial intelligence, even though these figures are much lower than the major layoffs that occurred between 2022 and 2023.
India has been a hub for international businesses for several decades, and the presence of multinational companies has played a crucial role in boosting the country’s economy. The Indian market offers a vast consumer base and a skilled workforce, making it an attractive destination for MNCs to set up shop. In recent years, the Indian economy has seen significant growth, and several multinational corporations have contributed to this growth through their success in various sectors. Indian MNC companies are expanding rapidly across global markets, showcasing the strength and innovation of India’s corporate sector.
In this article, we will take a closer look at the top 26 successful multinational companies in India that have made their mark in the Indian market.
When it comes to multinational companies in India, the Tata Group is a name that needs no introduction. Founded in 1868 by Jamsetji Tata, the company has been a symbol of trust and reliability in the Indian market for over a century.
With a presence in 100+ countries across six continents, the Tata Group has established itself as a global player in various sectors, including steel, automotive, hospitality, and more. Their headquarters is in Mumbai, and the group employs over 9,00,000 people worldwide, making it one of the largest employers in India. It is one of the top 10 MNCs in India.
Aditya Birla Group is a global conglomerate that operates in 36 countries in North and South America and Africa. Seth Shiv Narayan Birla founded this company in 1857. Over 140,000 employees are a part of this ever-growing company. The company is headquartered in Mumbai. It is one of the top 5 MNC companies in India.
N.R Narayan Murthy, Nandan M. Nilekani, S. Gopalakrishnan, S.D. Shibulal, K. Dinesh, N.S. Raghavan, Ashok Arora
Founded
1981
Revenue
$18.6 billion (2024)
Number of Employees
3,17,240 (2024)
Infosys Limited is an Indian multinational information technology company that provides a wide variety of services like business consulting, innovative IT solutions and outsourcing services. It is the 2nd largest IT company, which was founded in 1981. It operates in 50+ countries and has 3 lakh employees working for them. It is one of the top 10 MNC companies in India.
India has seen the rise of several successful multinational companies over the years, and HCL Technologies is undoubtedly one of them. Founded in 1991 by Shiv Nadar and Arjun Malhotra, HCL Technologies (Hindustan Computers Limited) is an Indian multinational company that has made its mark in the global market. The company focuses on IT and Business Services (ITBS), Engineering and R&D Services (ERS), and Products and Platforms (P&P). HCL Technologies is top 5 MNC companies in India.
Wipro is an Indian multinational company that is globally known for its IT services. The company provides an array of services like robotics, cloud, cognitive computing, hyper-automation, and analytics. Wipro also focuses on consulting and outsourcing. The headquarters of Wipro is in Bengaluru. It is one of the top 10 MNC companies in India.
Google needs no introduction. Google India Pvt Ltd is a subsidiary of Google Inc., which was founded in 2003. More than 1 lakh employees are working for this company.
Google, one of the prominent MNC companies in India, has established its presence with offices in Hyderabad, Bangalore, Gurgaon, and Mumbai. It is one of the top 10 multinational companies in India.
Amazon India
Company Name
Amazon India
Founder
Jeff Bezos
Founded
1994
Revenue
INR 22,198 crore (2023)
Number of Employees
1,25,000 (2023)
Another company where a lot of people want to work is Amazon India Pvt Ltd. The aim of this company is to make the experience of buying online smoother and faster.
The company is thinking from the perspective of the Indian audience and solving unique problems like providing opportunities for small retailers to sell online, regional discovery, fast delivery in small towns, reliable payment options and much more. Apart from e-commerce, the company also focuses on digital streaming, cloud computing, machine learning and AI. It is one of the top 20 MNC companies in India.
The influence of multinational companies in India can be seen in various sectors, including technology. One such company that has made a mark in the Indian market is Apple India, a subsidiary of the global tech giant Apple Inc. Incorporated in 1996, Apple India has been a prominent player in the Indian smartphone and computer market. It is one of the top 10 multinational companies in India.
Microsoft India Pvt Ltd is a subsidiary subsidiary of Microsoft Corporation that was incorporated in 1990. The head office of the company is in Hyderabad. Microsoft India has ten offices in different cities of India: Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Noida, Gurgaon and Pune.
Nestlé India Limited is a subsidiary of the Swiss multinational company Nestlé. It is the world’s largest food and beverage company.
Nestlé India Limited, a prominent MNC company in India, is actively engaged in the production and marketing of various food and beverage products. Some of the popular brands offered by Nestlé in India include Maggi, Nescafé, KitKat, Munch, Milkybar, Nestlé Milk, and more. It is one of the top 20 MNC companies in India.
Herman Hollerith, Thomas J. Watson, Charles Ranlett Flint
Founded
1911
Revenue
INR 28,052.8 crore (2023)
Number of Employees
130,000 (2024)
IBM, short for International Business Machines Corporation, is a globally renowned multinational technology company. Established on June 16, 1911, IBM has a rich history of innovation and leadership in the technology industry. Over the years, it has evolved into a prominent provider of advanced information technology, software, hardware, and consulting services worldwide.
Coca-Cola is one of the world’s largest beverage companies, and it operates in various countries, including India. The company has a long history in India and has been a prominent player in the Indian non-alcoholic beverage market.
Coca-Cola India offers a diverse portfolio of products, including its iconic carbonated soft drinks such as Coca-Cola, Diet Coke, Fanta, Sprite, and Thums Up, along with a range of non-carbonated beverages like Minute Maid juices, Maaza, and Kinley packaged drinking water.
Hindustan Vanaspati Mfg. Co. Ltd., United Traders Ltd., Lever Brothers
Founded
1933
Revenue
INR 618.9 billion (2024)
Number of Employees
27,764 (2024)
Established in 1931, Hindustan Unilever (HUL) boasts a rich legacy of over 90 years and has evolved into one of the premier FMCG brands, “U-Work” gigs, and globally. With a diversified portfolio encompassing personal care products, food, beverages, and various consumer goods, HUL has firmly established itself as a market leader in India and beyond. It is one of the top 20 MNC companies in India.
Toyota
Company Name
Toyota
Founder
Kiichiro Toyoda
Founded
1894
Revenue
$274.942 billion (2023)
Number of Employees
3,75,235 (2023)
As a prominent and globally recognized automotive company, Toyota stands out as a leading force in the international car market. Marking its entry into the Indian market in 1997, Toyota has since made significant strides, introducing a range of successful cars that have propelled it to a dominant position with a substantial market share.
LG, a renowned MNC company of consumer electronics and appliances manufacturer based in South Korea, has been an integral part of households worldwide. Since its foray into the Indian market in 1997, LG has consistently delivered a diverse range of reliable products, including washing machines, refrigerators, televisions, smartphones, and keypad mobiles.
Citibank, a prominent multinational financial institution, has solidified its position as a top player in the Indian banking sector. Established in 1812, the bank brings a rich history and a global reputation for excellence to its operations in India. Offering a total suite of financial services, Citibank caters to diverse needs, including savings accounts, loans, deposits, mortgages, investment funds, credit and debit cards, insurance, electronic banking, capital markets, advisory services, and private banking.
HP
Company Name
Hewlett-Packard (HP)
Founder
Bill Hewlett and Dave Packard
Founded
1939
Revenue
US $53.7 billion (2023)
Number of Employees
58,000 (2023)
Established in 1939 by the visionary duo Hewlett and David Packard, Hewlett-Packard India Sales Pvt Ltd has emerged as a stalwart in the Information Technology sector. The company’s global headquarters is situated in Palo Alto, California, marking its status as an American multinational IT MNC. Renowned for its expansive portfolio, Hewlett-Packard has been a trailblazer in developing and delivering an extensive range of hardware components and software-related services. It is one of the top 20 MNC companies in India.
A subsidiary of the globally acclaimed Sony Corporation, Sony India stands as one of the premier MNC company in India. Originating from Japan, Sony Corporation was established in 1946, and its Indian venture commenced in 1994, introducing an extensive array of electronics such as mobile phones, televisions, cameras, PlayStations, and more.
Samsung
Company Name
Samsung
Founder
Lee Byung-chul
Founded
1938
Revenue
$200.26 billion (2023)
Number of Employees
2,70,372 (2023)
Samsung – Top Multinational Company in India
Samsung is a renowned multinational corporation that has firmly established itself as a key player in the Indian market. Originating from South Korea, Samsung has been on a journey of technological innovation and consumer electronics excellence since it entered India. Over the years, it has become synonymous with cutting-edge products, including smartphones, televisions, home appliances, and more.
DHL
Company Name
DHL
Founder
Adrian Dalsey, Larry Hillblom, Robert Lynn
Founded
1969
Revenue
US $100 billion (2022)
Number of Employees
5,86,404 (2023)
DHL – Top Multinational Company in India
DHL is a well-known international courier and logistics MNC company that has established itself as a successful player in the Indian market. As a crucial link in the global supply chain, DHL plays a vital role in facilitating international trade and commerce. Their presence in India offers customers a comprehensive range of logistics services, such as express parcel delivery, freight transportation, and supply chain solutions.
Adidas India
Company Name
Adidas India
Founder
Adolf Dassler
Founded
1949
Revenue
$23.80 billion
Number of Employees
59,030
Adidas – Top Multinational Company in India
This multinational conglomerate traces its roots back to the trails of World War I. Led by Adolf Dassler and his sibling Rudi Dassler, the Dassler family began manufacturing shoes in their mother’s house. Adidas had its shining moment and gained international attention when American track-and-field star Jesse Owens wore it in the 1936 Berlin Olympics.
Mercedes Benz India
Company Name
Mercedes Benz
Founder
Daimler-Motoren-Gesellschaft and Carl Benz
Founded
1926
Revenue
$101 billion (2024)
Number of Employees
166,000
Mercedes Benz – Top Multinational Company in India
Mercedes-Benz is a globally renowned luxury automobile brand, headquartered in Stuttgart, Germany. Founded in 1926, it originated from Daimler-Benz, which combined two pioneers in automotive history—Karl Benz, who built the world’s first car, and Gottlieb Daimler. The company is now part of Mercedes-Benz Group AG.
Panasonic
Company Name
Panasonic
Founder
Konosuke Matsushita
Founded
1918
Revenue
$54 Billion (2024)
Number of Employees
228,420
Panasonic – Top Multinational Company in India
Panasonic, formerly known as Matsushita Electric, was founded in 1918 by Kōnosuke Matsushita as a vendor of duplex lamp sockets. The corporation ran factories in Japan and other Asian countries during World War II that produced electrical products and parts, including light fixtures, motors, electric irons, wireless equipment, and the first vacuum tubes.
Procter and Gamble
Company Name
Procter and Gamble (P&G)
Founder
William Procter & James Gamble
Founded
1837
Revenue
$40.5 Billion (2024)
Number of Employees
88,000
P&G – Top Multinational Company in India
Procter & Gamble (P&G) is a leading American multinational consumer goods company, headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, the company is known for its wide range of household, health, and personal care products. P&G operates in over 180 countries and is recognized for its portfolio of trusted, globally popular brands.
The company boasts more than 65 brands, many of which are market leaders in their respective industries.
PepsiCo
Company Name
PepsiCo
Founder
Caleb Bradham
Founded
1965
Revenue
$3.08 Billion (2024)
Number of Employees
318,000
PepsiCo – Top Multinational Company in India
PepsiCo is a global leader in the food and beverage industry, headquartered in Purchase, New York. Founded in 1965 through the merger of Pepsi-Cola and Frito-Lay, it has grown into a powerhouse with a diverse portfolio of snacks, beverages, and nutrition products.
PepsiCo operates in over 200 countries through six key divisions: Frito-Lay North America, PepsiCo Beverages North America, Quaker Foods North America, Latin America, Europe, and Asia, Middle East & Africa.
Cognizant is a leading global technology services and consulting company, headquartered in Teaneck, New Jersey. Founded in 1994 as an IT development and maintenance arm of Dun & Bradstreet, it has since grown into a multinational provider of digital, technology, and consulting services.
Conclusion
In conclusion, the presence of multinational companies in India has been a significant contributor to the country’s economic growth. The Indian market offers vast potential for international businesses, and several companies have leveraged this opportunity to establish themselves as global players. Indian MNCs are playing a crucial role in shaping the global business landscape with their growing international presence.
In this article, we have looked at the top 26 successful MNC in India that have made their mark in various sectors, including technology, hospitality, and more. These companies have not only brought in foreign investment but have also created job opportunities for millions of people across the country. With the Indian economy poised for further growth, it will be interesting to see how these companies evolve and contribute to India’s development in the years to come.
FAQs
What are MNCs?
MNCs, or Multinational Companies, are enterprises that operate in multiple countries, including India.
Which is the top MNC in India?
Tata, Wipro, Nestle India, Aditya Birla, and Infosys are some of the top MNC in India.
How are the top MNCs in India determined?
The ranking of top MNCs in India is usually based on various factors, including revenue, market share, brand reputation, growth rate, and social impact.
How many MNCs are there in India?
There are over 290,000 MNCs in India.
How do MNCs contribute to the Indian economy?
MNCs play a crucial role in the Indian economy by bringing in foreign direct investment, creating job opportunities, introducing new technologies, enhancing skill development, and contributing to the country’s export and tax revenues.
Are there any challenges that MNCs face while operating in India?
MNCs in India may encounter challenges such as regulatory complexities, cultural differences, competition from local players, and managing diverse markets across different states and regions. However, successful companies adapt and navigate these challenges to thrive in the Indian market.
The deal represents a resurgence of the two companies’ relationship over six years after FedEx declared it would not extend its domestic delivery contracts with Amazon for Ground and Express. FedEx stated at the time that it wished to concentrate on the larger e-commerce industry.
Although e-commerce is still a top client category, the carrier is implementing extensive network modifications to better manage those deliveries.
Serving a client like Amazon, which may provide high volumes but frequently at a less profitable clip, is especially crucial. UPS has complained about its Amazon delivery contract.
In a LinkedIn post, Jay Kent, managing director of SLB Performance, asked whether FedEx had a competitive advantage in network optimisation and could deliver these package types at a lower cost than UPS while still turning a profit.
UPS Ending its Contract with Amazon
The revelation of the arrangement follows UPS’s January declaration that, because to financial concerns, it would reduce its Amazon business by more than 50% by the second half of 2026. But according to Amazon, the FedEx deal isn’t intended to take UPS’s delivery capacity over.
According to a LinkedIn post by LPF Spend Management founder Nate Skiver, the agreement satisfies a requirement for both businesses. Amazon gains support for products that are more difficult to handle, while FedEx sees an increase in volume and revenue.
Skiver went on to say that the US parcel market offers few large-package delivery choices for Amazon, especially for shipments that are greater distances. If UPS won’t accept it, he continued, there’s nowhere else to go.
Amazon’s Strong In-house Logistical Network
According to Amazon, its internal logistics network delivers almost two-thirds of its packages in the United States. However, even with highly automated networks like FedEx and Amazon, handling huge goods effectively can be challenging. Bulkier shipments are usually subject to costs from parcel carriers, and these rates have increased recently.
A media report stated that FedEx had more affordable prices than UPS. Additionally, according to media reports, FedEx will support AMXL, Amazon’s Extra Large delivery network, which handles order fulfilment, delivery, and installation for big, heavy, and bulky products including appliances and furniture.
“The reference to AMXL is premature at this point,” according to Amazon. FedEx terminated its domestic ground delivery agreement with Amazon in 2019 due to what it considered to be challenging service criteria and low yields. According to estimates at the time, FedEx handled 4% of ground traffic for Amazon.
Before the separation, Amazon had shifted a large portion of its business away from FedEx’s now-defunct SmartPost program, where FedEx Ground sent packages to the USPS for final home delivery.
However, FedEx still has a lot of extra capacity in its parcel network that has to be filled, according to John Costanzo, president and CEO of consulting firm LDK Global Logistics.
Because non-standard cargo typically cannot pass via their sorting machinery and must pass through a manual bypass centre, network carriers despise them.
UPS announced on April 29 that it would eliminate 20,000 positions this year, or around 4% of its global workforce. However, UPS clarified that the decision has nothing to do with tariffs and is instead the result of a previously declared goal to reduce its Amazon business and increase technology use.
By mid-2026, UPS plans to halve its business with its biggest client, Amazon, as part of a “glide down” strategy revealed in January. The majority of the Amazon business that UPS is giving up is “not profitable for us, nor a healthy fit for our network,” according to a statement made by UPS CEO Carol Tomé.
In the most recent quarter, UPS’s package volume from Amazon had already decreased by 16%, which was more than UPS had anticipated. As the latest step in that “glide down” strategy, UPS said that it will close 73 US buildings by the end of June.
Infusing More Tech into the Operations
Additionally, UPS stated that it anticipates increasing automation across its 400 facilities, from package sorting to label application to truck loading and unloading. “We will also reduce our reliance on labour with this reconfiguration,” Tomé stated.
Over 300,000 UPS hourly workers are represented by the Teamsters union, which declared it will oppose any layoffs of its members. Sean O’Brien, the president of the union, stated that the Teamsters will not obstruct UPS’s plans to continue reducing corporate management.
“But if the company intends to violate our contract or makes any attempt to go after hard-fought, good-paying Teamsters jobs, UPS will be in for a hell of a fight,” said O’Brien.
Glenn Zaccara, a UPS spokesman, responded by saying the business plans to fulfil all of the conditions of the contract. However, Trump’s sweeping 10% tariffs on most imports, particularly the 145% taxes on Chinese imports, did have some impact on UPS.
However, the business is still unsure of the long-term consequences.
Uncertainty and Confusion Heating the Environement
According to Tome, clients who frequently transact with China are “not thinking about exiting the business”. However, she added that many of them are unsure about exactly what they would do next. Many people are still holding out hope for a rollback of tariffs.
“To be honest, there is a lot of uncertainty regarding the China orders,” she stated. “We are aware of the announcements. Actually, we have no idea if it will occur or if it will persist. We believe we don’t know a lot of stuff.”
UPS predicts that its own revenue will decline in the second quarter compared to a year ago because it believes that its customers will be impacted by the tariffs and Amazon’s pullback. However, it stated that it is not yet prepared to release its own full-year guidance, though it did caution that it may do so in the future.
She claimed that because all of those tariffs will eventually affect US consumers, there is a great deal of uncertainty in the second half of the year. Consumer mood is currently lower than it was at the start of the year. However, the customer is still in good health.
In recent years, Amazon has become a household name, whether it’s because of its unlimited options for selection, custom-made services, cheaper prices, customer services, or good quality search tool that helps in finding items of one’s choice. Amazon is a US-basedmultinational e-commerce company that focuses on e-commerce, digital streaming, artificial intelligence, and cloud computing. Amazon is now the world’s largest online retailer and has also been referred to as the world’s most valuable brand.
Amazon was founded by Jeff Bezos in 1994 and is headquartered in Seattle, Washington. The company started out as an online marketplace for books but went on to expand its market to selling electronics, music CDs and DVDs, tools, toys, software, video games, apparel, furniture, baby products, sporting goods, beauty products, clothing, and jewellery, among others.
Amazon is considered to be one of the big five companies in the US information technology industry, along with companies like Google, Facebook, Microsoft, and Apple. Amazon went on to surpass Walmart as the most valuable retailer in the US by market capitalization in 2015. Amazon Prime, had surpassed more than 200 million subscribers worldwide as of 2024.
Amazon has a well-known diversified business model. According to the annual report as of 2024, the company recorded net sales of over $638.0 billion and a net profit of over $59.248 billion. Amazon’s business model is an Ecommerce model, but over the years, it has made acquisitions and created a portfolio of business models and revenue streams. However, the biggest proportion of sales, which is fifty percent, came from their online marketplace.
The rest comes from the physical stores, Amazon AWS, subscription services to their apps, third-party seller services, and lastly, advertising revenues. Amazon Prime, which is a subscription-based service, plays an important role in the business model, as it gets the company more loyal customers who are willing to spend more for their services. Amazon also has a cloud infrastructure called AWS, which yields high margins. Besides that, Amazon also has an advertising business, which is worth billions of dollars.
The Amazon Business Model Canvas
Amazon measures its success based on lower prices, reliable tech infrastructure, free cash flow generation, and customer experience obsession. The company’s service sales have been growing at a fast pace, helping the company to expand globally. Amazon had attracted over 3.25 billion visits in June 2024 worldwide, while people spend more than six minutes on the site looking at a minimum of nine pages in order to find what they are searching for.
Amazon runs a platform business model as the core with many other business units within the core model. Some units, such as Prime and the advertising business, are heavily linked to e-commerce platforms. For example, Prime helps reward Amazon customers, thus growing its platform business. Other units, such as AWS, helped improve Amazon’s technical infrastructure. Amazon sells a variety of its own products on the platform but also allows third-party sellers to sell to customers.
Here are some key milestones of Amazon:
1995 – Amazon launched as an online bookstore.
1997 – Became a publicly traded company.
2005 – Launched Amazon Prime, offering fast delivery and other benefits.
2006 – Introduced Amazon Web Services (AWS), now a leading cloud platform.
2012 – Acquired Kiva Systems to automate warehouse operations.
2015 – Celebrated 20 years with the first Prime Day sale.
2018 – Reached $1 trillion in market valuation.
2020 – Saw massive growth during the COVID-19 pandemic.
2021 – Founder Jeff Bezos stepped down as CEO; Andy Jassy took over.
What Does Amazon Sell?
Currently, the platform offers products and services such as Amazon Prime Video, Amazon Music, Appstore for Android, Echo and Alexa, Fire tablets and TVs, Kindle e-readers and books, merchant products and seller products. Amazon’s target audience is customers who buy products and subscribe to its services. So vendors sell their products on the platform, and developers are focusing on using AWS technology for infrastructure, digital products, and services.
Revenue and services of Amazon
Key Elements of Model
Consumers – Amazon has great customer service and makes sure that they serve their consumers through their online websites. The company focuses on selection, convenience, and price. The Amazon website is designed in such a way that customers can browse through dozens of product categories and access them conveniently on various gadgets. The company strives to offer its customers the lowest prices through everyday product pricing and shipping offers.
Sellers –Amazon gives sellers the opportunity to grow their business, sell their products on websites, and fulfill orders through us. Amazon earns fixed fees, a percentage of sales, per-unit activity fees, interest, or some combination thereof for the seller’s programs.
Developers and Enterprises – Amazon serves developers and enterprises of all sizes, which includes startups, academic institutions, and government agencies through their AWS segment, which promises to offer a broad set of global computing, storage, database, and other services.
Content creators – Amazon also helps authors and independent publishers with Kindle Direct Publishing, an online service that allows independent authors and publishers to choose a 70% royalty option and make their books available in the Kindle Store. They also offer programs that will allow musicians, filmmakers, app developers, and authors to publish and sell their content.
Amazon Advertising – Amazon Advertising provides sponsored ads and video options, making it a highly effective marketing channel, as users on the platform already have strong purchase intent.
With a market capitalization of $1.92 trillion as of April 2025, Amazon is currently one of the most valuable retailer in the world. Amazon’s online stores bring in high margins, while other parts of the Amazon business model, such as Amazon Advertising Services, Amazon Prime and Amazon AWS, run with much higher margins.
Thus, Amazon’s online stores are the foundation for other businesses that make the overall company more profitable in the long run. An important day for online sales is Prime Day, which has turned into a major shopping event comparable to Black Friday and Cyber Monday.
In 2024 Amazon Prime day generated over $14.20 billion which is a record high. The third-party seller is the company’s second-largest unit in terms of net sales. A key factor in the company’s success is its diversification into other areas.
How Amazon Makes Money
The revenue model of Amazon is primarily based on the commissions and fees it receives for matching borrowers and sellers. Amazon provides a marketplace that provides a standardized experience for both buyers and sellers. Amazon also derives a large portion of its revenue from affiliate programs in order to receive a large commission on their sales. The company also sells advertising space on its website so that vendors can increase their sales by advertising on the site. Amazon also makes a lot of money from the Kindle marketplace.
Online stores – Includes product sales and digital media content where we record gross revenue. Amazon leverages our retail infrastructure to offer a wide selection of consumable and durable goods that include media products available in both physical and digital formats, such as books, videos, games, music, and software. Digital product subscriptions that provide unlimited viewing or usage rights are included in the Subscription Services.
Physical stores – This includes product sales where our customers physically select items in a store. Online stores include sales to customers who order goods online for delivery or pick up from our physical stores.
Third-party seller services – The Company receives a substantial portion of its revenue from third-party sellers, from commissions and any related fulfilment and shipping fees and other third-party seller services.
Subscriptions – Amazon Prime membership comes with an annual and monthly fee. Amazon also offers subscription services for audiobooks, digital video services, digital music, eBooks, and other non-AWS services. Amazon’s standard Prime membership rate is $139 a year, which would translate into more than $25.21 billion in revenue, though the company offers discounted memberships for students and others.
AWS – AWS includes global sales of computing, storage, database and other services.
Other services – These include sales of advertising and marketing services.
The value proposition provided by Amazon is actually quite simple: they offer the most convenient and widest range of products and services for the lowest prices. The prices of its products and services are so low that they have managed to displace Walmart, making the company the leader in the price category. While the goods and services are at the lowest prices, the quality of the products is not compromised in any way.
Amazon takes advantage of technology to get the lowest prices possible so that it doesn’t have to stock any kind of inventory. While other stores are burdened with spending money on stocking inventory, Amazon can cut out the competition on this one. It is a mix of a retail company and a technology company. Unlike retail companies, Amazon rarely hires stock clerks and floor managers and keeps employees with high technical skills.
Conclusion
Amazon is the face of the current market – global, digital, and ever-growing. It is a rapidly productive brand, adapting quickly to new demands in a fast, effective, and original way. For this reason, for now, even though it faces competition individually on all fronts, its corporate umbrella remains unique and, hence, should stay ahead in the coming years.
FAQ
When and by whom Amazon was founded?
Amazon was founded by Jeff Bezos in 1994.
How many business models does Amazon have?
Amazon has five main business models, an eCommerce, a Cloud Platform with AWS, runs subscriptions with Prime, third-party sellers and it also produces hardware products such as voice assistant, Alexa, the ebook reader Kindle, and more.
What business model does Amazon use?
Amazon uses a hybrid model: it sells products, lets others sell on its site, offers subscriptions like Prime, runs cloud services (AWS), earns from ads, and provides logistics and devices like Alexa.
Is Amazon a B2B or B2C?
Amazon is both a B2B and B2C company.
What is Amazon business model in India?
In India, Amazon follows a marketplace model, connecting buyers and sellers, offers Prime subscriptions, earns from ads, and provides logistics through Amazon Transportation and Fulfillment services.
Thousands of inferior products were seized during a series of raids on Amazon and Flipkart warehouses on 27 March by the Bureau of Indian Standards’ (BIS) Delhi division. The operation, which lasted more than 15 hours, was conducted at a Flipkart subsidiary warehouse in Trinagar and Amazon’s warehouse in Delhi’s Mohan Cooperative Industrial Area. The Press Information Bureau (PIB) said that more than 3,500 products, including geysers, food mixers, and other electrical appliances, were seized during the operation at Amazon’s warehouse. Many of these products, officials discovered, either carried fake ISI labels or lacked the required ISI certification. It is anticipated that the seized commodities are worth around INR 70 lakh in total.
Raid at Instakart
BIS officers conducted a separate raid on Instakart Services Pvt Ltd, a Flipkart subsidiary located in Trinagar, Delhi. The crew discovered a cache of athletic shoes that lacked accurate production date information and did not adhere to ISI standards. About 590 pairs of athletic shoes valued at INR 6 lakh were seized by the authorities. These raids are a component of BIS’s broader national effort to enforce quality standards. Similar operations have been carried out in other places over the past month, including Delhi, Gurgaon, Faridabad, Lucknow, and Sriperumbudur, and several uncertified products have been seized as a result.
According to notifications from numerous regulatory bodies and various ministries of the government, the Bureau of Indian Standards requires compulsory certification for 769 products. Without a current licence or Certificate of Compliance (CoC) from BIS, it is completely forbidden to manufacture, import, distribute, sell, hire, lease, store, or exhibit for sale of these products.
Raids in Other Parts of the Country
Large amounts of goods being sold without the required certification were seized by the BIS during a search on the warehouses of e-commerce giants Amazon and Flipkart in the Tiruvallur district last week. 3,376 products, including insulated flasks, food containers, metallic potable water bottles, ceiling fans, and toys without BIS standard markings, were seized by authorities at Amazon’s Puduvoyal warehouse. The items that were confiscated are worth INR 36 lakh. In a separate investigation, BIS officers searched Flipkart’s Koduvalli warehouse and found 36 casserole boxes, 26 stainless steel water bottles, 10 insulated steel bottles that were not BIS certified, and 286 packs of baby nappies.
The BIS searched an Amazon warehouse in Hyderabad on March 25 and found 2,783 “uncertified” consumer goods valued at over INR 50 lakh. Products like smartwatches, electric water heaters, CCTV cameras, electric food mixers for the home, and both electric and non-electric toys were discovered to be lacking the required BIS certification, according to a report by a news agency. Additionally, Meesho, Myntra, and BigBasket received notifications from the bureau instructing them to sell only BIS-certified goods. Companies are subject to a fine of at least INR 2 lakh under Section 17 of the BIS Act, 2016. Up to ten times the value of the products sold or offered for sale may be included in this.
Offenders may also be imprisoned for up to two years, depending on the seriousness of the infraction. Pralhad Joshi, the minister of consumer affairs, stated in December of last year that winning over customers’ trust and confidence is essential for India’s e-commerce industry. He pointed out that in order to preserve product quality, online platforms must declare the nation of origin, guarantee transparent pricing, offer correct product specifications, and have clear return and refund procedures in place.
