Amazon, the massive online retailer, announced on 27 October that it had exceeded its goal of $20 billion in total exports from India over the past ten years and is now aiming for $80 billion in outflows by 2030. Since its introduction in 2015, Amazon has registered over 200,000 exporters who sell over 750 million domestic products under its Global Selling programme.
Over the past year, the company’s overall seller base has increased by more than 33%. Amazon’s 2020 intention to facilitate $10 billion in e-commerce exports by 2025 was then changed to $20 billion in the same time frame.
Amazon Enjoying Fruitful Ride in India
The company claims that categories such as health and personal care (45%), beauty (45%), toys (44%), home (39%), clothing (37%), and furniture (36%) have the strongest 10-year (2015–2025) compound annual growth rate (CAGR). The momentum, according to Srinidhi Kalvapudi, head of Amazon Global Selling India, is a reflection of Indian companies’ aspirations and the expanding significance of e-com exports in international trade.
Building on this success, Amazon is committed to making international selling easier through technological innovation, capacity building, and ecosystem partnerships as it strives to reach its $80 billion cumulative e-commerce export target by 2030. It is still dedicated to supporting India’s e-commerce export expansion in keeping with the government’s objective of achieving $200–$300 billion by 2030.
US and EU Top Markets for Amazon
The two largest international markets for Amazon under the programme are the US and the EU. Germany, Canada, the United Arab Emirates, France, Italy, Spain, and Saudi Arabia are a few additional markets, though.
When asked how the company’s exports are affected by changes in international trade rules, such as the elimination of the “de minimis” system, Kalvapudi responded that it’s a long-term story of structural strengths and creating skills that can compound over time. Because it is a structural tale rather than a seasonal one, Amazon continues to concentrate on these controllable inputs. Building the appropriate capacities is also important, and we have already surpassed the targets. Prior to the ‘de minimis’ exemption, packages under $800 could enter the US duty-free and with no scrutiny.
Quick Shots
•Amazon surpasses its $20 billion e-commerce export target from
India.
•Sets a new goal to reach $80 billion in exports by 2030.
•Achieved through the Amazon Global Selling program launched in
2015.
•Over 200,000 Indian exporters registered under the program.
•Sellers offer 750+ million ‘Made in India’ products globally.
A few years ago, selling online in India meant figuring out Amazon or Flipkart and hoping for the best. Today, things look very different. Small businesses, local shopkeepers, even individual resellers now have dozens of platforms to choose from; some built for specific niches like fashion or electronics, others open to just about everything.
That variety is both exciting and overwhelming. A platform that works for one seller may not be right for another. Fees, the kind of buyers you want to reach, and even the delivery network can decide whether your online shop struggles or takes off.
This article walks you through the most reliable online selling platforms in India right now, explains what each one is best at, and gives you a few tips on how to pick the one that fits your products.
Searching the right online marketplace is a crucial step because it can make or break your business growth. Each platform comes with its key features, so the ultimate decision depends on what you sell, who your buyer is, and how much you are ready to invest.
Know your requirements: If you are an individual creator or a new brand, choose a marketplace that aligns with your long-term goals and provides the right tools to scale.
Check the costs: Every platform has its own fee model. Factor in listing fees, commissions, logistics costs, and hidden charges before you commit.
Match your products: Choose your marketplace wisely because it should be a natural fit for what you sell. For example, handcrafted items perform best on Etsy, while baby products are a better choice for FirstCry.
Global reach, auction listings, Global Shipping Program
Buyers in 180+ countries, 1.7B+ listings
Listing + commission fees
Myntra
Fashion, lifestyle, beauty
Niche-focused audience, seller control, dedicated customer support
60M+ active users
Commission-based, category-specific
Meesho
Small businesses, resellers, budget items
Zero commission, no penalties, smart recommendations
140M+ (14 crore+) Indian customers
Zero commission (except ads GSTIN req.)
Nykaa
Beauty, wellness, cosmetics, fashion
Targeted beauty-focused buyers, influencer marketing, logistics support
Loyal beauty/wellness audience
Commission + logistics charges
Facebook Marketplace
General products, testing new products
Easy mobile setup, AI-driven recommendations, Messenger chats, ad support
2.7B global users, growing in India
No listing fee (ads are paid)
FirstCry
Baby, kids, maternity products
Targeted parent audience, large child/maternity catalog
India’s biggest baby products base
Commission-based
WhatsApp (Biz + API)
Small sellers, D2C brands, direct engagement
Free app with catalog, API for automation, CRM/chatbot integration, bulk messages
500M+ users in India (2B+ global)
Free app; API is paid
AJIO
Fashion, accessories, home, beauty
Reliance network reach, easy interface, affordable to luxury range
10M+ customers
Commission-based
Amazon India
Amazon – Top Online Selling Platforms in India
Amazon is still the biggest name in Indian e-commerce, which is trusted by around 76% of shoppers. Amazon India holds the top-most preferred online marketplace, trusted by approx 76% of shoppers. Beyond its reach, the real value lies in how easy it makes selling online.
Amazon Seller App: Useful for managing orders, pricing, and customer queries.
Amazon Seller Central: A dashboard to list products, track inventory, advertise, and access support.
Fulfillment by Amazon (FBA): Store products in Amazon warehouses while handling packaging, shipping, and delivery.
Transparent Pricing & Secure Payments: Clearly defined fees and payouts directly to your bank every 7 days, including Cash-on-Delivery orders.
Additionally, other advantages include inventory management, real-time sales tracking, customer feedback monitoring, and access to exclusive seller programs.
Flipkart
Flipkart – Top Online Selling Platforms in India
Flipkart is also popular for being India’s second-largest online marketplace with a huge customer base of over 400 million registered users. It offers more than 150 million products across 80+ categories, making it an ideal platform for fashion, electronics, and home appliances.
Benefits of selling on Flipkart:
List your products without paying any extra charge.
Reach millions of shoppers across India instantly.
Offer convenience to buyers with COD, UPI, cards, and wallets.
eBay
eBay – Top Online Selling Platforms in India
eBay is one of the original giants of online marketplaces and is still a favorite for resellers worldwide. From vintage collectibles to second-hand electronics, eBay gives sellers access to 1.7 billion+ active listings and buyers across 180+ countries. It’s the perfect platform whether you’re a casual seller or building a global resale business.
Benefits of selling on eBay:
Global reach: Sell across international markets with ease.
Auction-style listings: Stand out with competitive bidding and higher chances of profit.
Global Shipping Program: eBay handles international shipping, making cross-border selling hassle-free.
Myntra
Myntra – Top Online Selling Platforms in India
Myntra is one of India’s top destinations for fashion and lifestyle, specializing in clothing, activewear, kids’ products, home & living, and beauty. Myntra has up to 60 million active users, making it a powerful channel for sellers in the fashion space.
Benefits of selling on Myntra:
Full control over product listings and inventory management.
Dedicated customer service to handle buyer queries and returns.
Niche-focused audience, ensuring higher conversions for fashion and lifestyle brands.
Meesho
Meesho – Top Online Selling Platforms in India
Meesho has quickly grown into India’s largest online reselling and shopping platform, attracting over 14 crore+ customers across the country. With 700+ categories, it’s a favorite among small businesses and first-time sellers looking to start with zero upfront costs.
Benefits of selling on Meesho:
Zero commission fees: Keep 100% of your profits.
No penalty charges: Seller-friendly policies with minimal risk.
Smart recommendations: Product and price suggestions to boost growth.
To advertise on Meesho, sellers must provide a valid GSTIN. With its low entry barriers and huge customer base, Meesho is one of the best platforms for new entrepreneurs to begin selling online.
Nykaa is a leading marketplace for beauty, cosmetics, wellness, and fashion, with a strong online presence and 100+ offline stores across India. It has become a trusted brand for premium and affordable beauty products, attracting a loyal customer base that values quality and variety.
Benefits of selling on Nykaa:
Targeted customer base with a strong focus on beauty and wellness.
Marketing & promotions through influencer collaborations and campaigns.
End-to-end logistics, including warehousing, packaging, and shipping support.
Facebook Marketplace
Facebook Marketplace – Top Online Selling Platforms in India
Facebook Marketplace offers one of the biggest opportunities to sell products online, with 2.7 billion monthly users worldwide. In India, its popularity is growing fast, thanks to its ease of use and integration with social networks.
Benefits of selling on Facebook Marketplace:
Mobile-friendly and easy to use for both buyers and sellers.
Personalized shopping experience with AI-driven recommendations.
Direct communication with customers via Messenger.
Test new products quickly without heavy investment.
Targeted ad support through Facebook’s powerful algorithm.
Anyone 18 years and above can shop or sell here, and sellers can list almost anything since there are fewer restrictions compared to other platforms.
FirstCry
FirstCry – Top Online Selling Platforms in India
FirstCry is India’s largest online marketplace dedicated to newborns, babies, and kids. It caters specifically to parents looking for trusted products for their little ones. From baby essentials to kids’ fashion, toys, and maternity needs, FirstCry provides sellers with a highly targeted audience already searching for child-focused products.
Benefits of selling on FirstCry:
Reach parents and families actively shopping for baby and kids’ items.
Sell clothes, footwear, toys, diapers, maternity essentials, and more.
India’s biggest platform for child and maternity categories.
WhatsApp (Business + API)
WhatsApp (Business + API) – Top Online Selling Platforms in India
WhatsApp has become a powerful sales channel for businesses of all sizes. It offers a direct, mobile-first, and personal way to engage customers and drive sales.
WhatsApp Business App (Free):
Set up a profile & product catalog
Use quick replies, labels, and auto-replies
Best for small businesses and solo sellers
WhatsApp Business API (Paid):
Automate order updates & customer support
Send bulk offers and marketing broadcasts
Integrate with CRMs and chatbots for scale
From product inquiries to purchases, everything happens in chat, making WhatsApp one of the most affordable, high-engagement marketplaces today.
Ajio is one of India’s fastest-growing online retail platforms, which includes fashion, accessories, beauty, footwear, and home essentials. With access to 10M+ customers through the Reliance network, it gives sellers a strong competitive edge.
Easy listing & order management with a user-friendly interface.
A diverse product range from affordable styles to premium and luxury brands.
Conclusion
In a nutshell, it is better to say that the purpose of every online platform serves different needs. Some of these online platforms will work best if you are selling fashion or beauty, while others are better for electronics or home products. Moreover, you need to stay updated and adapt quickly, you will always have an advantage. So, whether you are planning to go digital or already selling and want to scale up, the right platform can make things a lot smoother and help you reach more customers without too much hassle.
What are some Top Online Selling Platforms in India?
Some Top Online Selling Platforms in India are:
Amazon India
Flipkart
eBay
Myntra
Meesho
Nykaa
Facebook Marketplace
FirstCry
WhatsApp (Business + API)
AJIO
How do I choose the right platform to sell products online in India?
You should consider factors like what you sell (fashion, electronics, beauty, etc.), your target audience, the platform’s fees, delivery options, and the tools provided for sellers.
Is it possible to sell internationally from India using these platforms?
Yes, some platforms allow Indian sellers to reach international buyers.
Following its initial debut in Bengaluru, Amazon has expanded its 10-minute delivery service, Amazon Now, to a few parts of Delhi. The business was excited about the favourable comments made by clients.
This action demonstrates Amazon’s dedication to the quickly expanding quick-commerce market in India, where rivals Zepto and Blinkit have already seen notable success. Amazon Now offers a carefully curated selection of everyday necessities that are quickly delivered to satisfy customers’ urgent needs.
According to an Amazon’ spokesperson, the company has always prioritised providing customers with a large selection together with quick and easy shipping.
Amazon is thrilled with the first customer response and favourable feedback, especially from Prime members, as it launches its 10-minute delivery service, Amazon Now, in a few pin codes in Bengaluru and Delhi.
Strategic Expansion to Explore New Markets
In the upcoming months, the business intends to significantly develop this service. While attending to urgent customer requirements, Amazon Now upholds the company’s standards for safety, quality, and dependability, the spokesman continued.
In December 2024, this service made its debut in Bengaluru, and in June, it was brought to Delhi. India’s quick-commerce industry is expanding quickly.
Recent estimates indicate that during the Financial Year 2024–2025, Indians spent INR 64,000 crore on websites such as Blinkit and Instamart. Compared to INR 30,000 crore in the prior fiscal year, this amount more than doubled.
Growing Nexus of India’s Rapid Commerce Sector
According to research, the gross order value of the Indian rapid commerce (Q-commerce) market is expected to develop exponentially, nearly tripling from an anticipated INR 64,000 crore in FY25 to about INR 2 lakh crore by FY28.
According to a report by CareEdge Advisory, a subsidiary of CareEdge Ratings, the Q-commerce market in India is expected to have grown at a startling CAGR of 142% between FY22 and FY25, reaching approximately INR 64,000 crore in FY25.
This growth was fuelled by a lower base, hyperlocal infrastructure, and changing consumer preferences. Compared to the government, the Q-commerce market’s fee-based revenue has increased at a far quicker rate. With a noteworthy compound annual growth rate (CAGR) of 26–27% from FY25 to FY28, the fee-based revenue, which was INR 450 crore in FY22, increased to an estimated INR 10,500 crore in FY25 and is expected to reach INR 34,500 crore by FY28.
According to the research, this dramatic rise is the result of major companies raising platform fees, which raises revenue realisation and significantly raises GOV overall. Even if the Q-commerce sector only accounts for about 1% of India’s enormous grocery market, it is precisely what makes it so fascinating.
With its quick delivery service, Amazon entered this market, demonstrating its calculated attempts to take a piece of this growing industry. The company’s emphasis on offering dependable and speedy service is in line with Indian customers’ growing need for quick-commerce solutions.
According to a media report, US satellite companies Starlink and Amazon Kuiper have inked their first commercial agreements with VSAT providers in India.
This step marks a significant step towards the establishment of government and business satellite broadband services before satellite spectrum is formally allotted.
Through these collaborations, the low-Earth orbit (LEO) satellite broadband companies hope to make money from their products in the business-to-business (B2B) and business-to-government (B2G) markets. At the same time, they are getting ready to cater to the retail consumer market, whose price structures are still being decided.
According to the media source, Amazon and Starlink have been attempting to establish collaborations in India. With an emphasis on the B2B and B2G markets, they have already found a few VSAT partners in India and are actively seeking more. They aim to make the best use of their India potential. Hughes Communications, Nelco, and Inmarsat are a few of the major VSAT providers in India.
Eutelsat OneWeb will use a sell-through strategy through Indian partners, and both Starlink and Amazon Kuiper want to compete directly with it in both the enterprise and retail sectors.
Hybrid Model go to Market for India
According to a media report, Kuiper and Starlink are pursuing a hybrid go-to-market strategy in India. In addition to providing services directly, they are forming alliances to market through other partners.
For example, Starlink has previously established a sell-through model collaboration with Reliance Jio and Airtel. According to the report, Starlink would soon start providing connections to customers directly through its website.
In the same way, Kuiper will not depend on a single master distributor or handle everything on their own. This strategy was chosen because India is a adverse and new market.
Bank branches, ATMs, remote petrol stations, warehouses, retail chains, cellular backhaul, maritime and in-flight connectivity, and defence infrastructure are among the common applications for VSAT service providers, all of which stand to gain from higher-bandwidth LEO-based upgrades.
Starlink Expanding its Nexus
In terms of regulatory advancement, these changes put Starlink on par with Jio Satellite and Eutelsat OneWeb. Last month, it was granted a Global Mobile Personal Communications by Satellite (GMPCS) licence, making it the third business in India permitted to provide commercial satcom services.
Although Starlink currently has a GMPCS permit, it has not yet received its IN-SPACe approval. According to a media report, Starlink has received a draft agreement from the Indian space regulator that is anticipated to be signed shortly.
Additionally, Starlink will receive trial spectrum from the Department of Telecommunications (DoT) in exchange for completing security compliance demonstrations.
Jyotiraditya Scindia, the minister of communications, met with senior executives from SpaceX, the parent firm of Starlink, a few days ago to explore joint venture possibilities for using satellite technology to fuel India’s digital infrastructure.
Amazon Kuiper is now pending IN-SPACe and GMPCS certifications. The business has finished all necessary operational and security audits, and the next meeting of the interministerial standing committee is probably when its application will be examined.
On June 22, Amazon India announced that it is entering the diagnostics market with the launch of a new at-home diagnostics service that will allow customers to book lab tests, schedule and track appointments, and access digital reports from the Amazon app, completing the trinity of healthcare service offerings.
Through Amazon Pharmacy, Amazon joined the online medication delivery market three years ago. It introduced nationwide virtual doctor consultation services through Amazon Clinic six months ago for more than a hundred different medical issues.
By linking testing with doctor consultation and medication delivery—all of which can be accessed through the Amazon app—diagnostics closes the outpatient loop, Category Leader Jayaramakrishnan Balasubramanian told a media outlet.
Amazon Diagnostics Partners with Orange Health Labs
Amazon Diagnostics has formed a partnership with Orange Health Labs, a company that was established in 2020-21, to introduce testing services in six cities: Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad. The testing services will be available in over 450 pin codes and will be operational from 6 a.m. to 9 p.m., seven days a week.
The business asserts that although its diagnostic services are initially only available in a small number of PIN codes, its online medication delivery services are its fastest-growing offering and are available in the majority of PIN codes nationwide.
For routine tests, customers can schedule among more than 800 diagnostic tests, receive digital findings in as little as six hours, and have samples collected at their doorstep in less than 60 minutes. According to Balasubramanian, Amazon Pharmacy offers both Prime and non-Prime members delivery advantages, a free telemedicine consultation service, and a large selection of prescription drugs and medical necessities.
He went on to say that through a smooth online experience, Amazon Clinic allows users to contact qualified medical professionals for a variety of fundamental healthcare requirements. Lab testing is now included in the same continuum of treatment with the addition of diagnostics.
Now that all three services are integrated, a complete stack health model on Amazon Medical offers a connected outpatient journey from consultation to testing through a single interface, according to Balasubramanian.
The Segment has a Very High Potential
Amazon Medical claims that the opportunity space is quite high, despite the presence of well-known healthcare companies like Practo in the online doctor consultation space and Tata-1MG and Pharmeasy in the online pharmacy market.
The market is mainly fragmented, Balasubramanian told a media outlet. There are a number of well-established players, but how your ecosystem is constructed matters more than speed, he added.
Regarding the amount of money invested in developing the whole stack of health services, including the pharmacy, clinic, and diagnostic verticals, Amazon Medical declined to say.
According to Balasubramanian, even Tier two and tier three communities place a lot of orders with the pharmacy. The firm collaborates with several approved vendors who own more than 25 warehouses and authorised pharmacies. Amazon delivers the item to the buyer once the vendor ships it after the order is received.
This year, Amazon plans to invest $233 million, or more than INR 2,000 crore, in India to develop and improve its operational infrastructure there.
As the Seattle-based e-commerce company competes with well-funded companies Zepto, Zomato, and Swiggy in the lucrative rapid commerce market, some of the funds will also be used to develop new tools and technologies for the company’s fulfilment network.
This additional investment builds on Amazon’s investments in building an operations network that enables the company to deliver to all operable PIN codes across India, the company said in a statement on June 19.
This investment will boost the company’s operations network’s efficiency, processing capacity, and fulfilment speed, enabling Amazon to service consumers in India more quickly.
Amazon Facing Stiff Competition in India
Competition has increased for Amazon, which entered the Indian market twelve years ago and for a substantial number of years was mostly a two-player e-commerce industry with Walmart-controlled Flipkart.
With the support of well-known investors like SoftBank, startups like Meesho are entering the market and making a name for themselves by focusing on an entirely new group of underserved clients.
E-commerce is also being invested in by conglomerates like Tata Group and Reliance Industries. Additionally, the Indian market for 10-minute delivery is expanding thanks to firms Swiggy, Zepto, and Zomato‘s Blinkit. This presents a new obstacle for Amazon, which was a latecomer to the rapid commerce field.
Amazon India Merged E-Commerce and Logistics Arms
According to Amazon’s regulatory filing with the Registrar of Companies (RoC), the merger was given temporary clearance by the Bengaluru bench of the National Company Law Tribunal (NCLT) on February 5, 2025.
In a second filing with the NCLT, the e-commerce giant stated that the action will assist Amazon in streamlining the business operations of the two companies and lowering legal and tax compliance.
It added that the proposed merger would enable the transferor company’s assets and reserves to be consolidated with the Transferee Company (Amazon Seller Services), strengthening the latter’s finances and enabling it to make more significant business-related investments.
A representative for Amazon India responded to a question from the media by stating that the merger will streamline the organisation’s structure.
Amazon has several subsidiaries worldwide, just like the majority of international corporations, and we frequently assess our organisational structure. According to the spokeswoman, the goal of this transaction is to streamline our organisational structure.
According to a media report published in March 2025, Amazon plans to spin off its Indian business with an eye towards going public here. However, the e-commerce giant has no intentions to go public in India, as per various media reports.
Flipkart, Amazon’s rival, is reportedly working on plans for its highly anticipated initial public offering (IPO) and has received board approval to move its headquarters from Singapore to India.
E-commerce giant Amazon has been ordered by a Mumbai consumer dispute redressal tribunal to reimburse a disgruntled customer INR 40,000, including legal fees, for failing to deliver a Rakhi valued at INR 100.
A bench of the District Consumer Disputes Redressal Commission for the Mumbai suburban area issued an order on February 11 directing the deposit of the money within 60 days of the order’s issuance.
According to the order, in August 2019, the customer placed an online order for a Rakhi. Nevertheless, Amazon subsequently cancelled the transaction after the delivery date and returned the INR 100 that was paid at the time of purchase.
What Exactly the Complaint States?
According to the complaint, a now-defunct courier business was tasked with delivering the merchandise. Additionally, according to the plea, Amazon dispatched the disputed Rakhi on July 25, 2019, over a week before the order was placed.
After discovering similar grievances from other parties, the complainant issued a legal notice to the e-commerce giant requesting INR 4.5 lakh in compensation for alleged unfair trading practices and service deficiencies.
Following its hearing of the complaint, the commission ordered the e-commerce giant to pay the compensation sum after finding it guilty of “deficiency in service and adopting unfair trade practice”.
Amazon’s Response and Tribunal Observation
Amazon argued in front of the consumer court that it was only a third-party, impartial facilitator that let sellers list on the platform. Additionally, the e-commerce site asserted that it has no control over the sale transaction and cannot be held accountable for the listing.
The tribunal responded by pointing out that there was no documentation proving that Amazon had sent INR 100 to “Dhanashree Rakhi,” the Rakhi seller, implying that the money was in the e-commerce platform’s account. By doing this, the tribunal confirmed that the complainant and Amazon were the parties to the transaction, and it further said that the e-commerce platform was in charge of the delivery.
According to the order, Amazon has an obligation to the complainant and to her money. Every time a customer clicks on the online marketplace’s website, money is made. As a result, before accepting the order, the other party (Amazon) has an obligation to confirm the seller’s location and status.
The Consumer Court noted that as Amazon was in possession of the aforementioned Rakhi, it was accountable for ensuring its prompt delivery; failing to do so constituted a service failure and an unfair business activity.
In addition to claiming that the non-delivery of the Rakhi to her brother’s son caused her “emotional hurt and harassment”, the complainant failed to provide any convincing evidence in support of the INR 4.5 lakh compensation request, the consumer grievance redressal tribunal noted.
However, the commission mandated that Amazon pay INR 10,000 in legal fees and INR 30,000 in compensation.
According to Amazon’s regulatory filing with the Registrar of Companies (RoC), the merger was given temporary clearance by the Bengaluru bench of the National Company Law Tribunal (NCLT) on February 5, 2025.
In a second filing with the NCLT, the e-commerce giant stated that the action will assist Amazon in streamlining the business operations of the two companies and lowering legal and tax compliance.
It added that the proposed merger would enable the transferor company’s assets and reserves to be consolidated with the Transferee Company (Amazon Seller Services), strengthening the latter’s finances and enabling it to make more significant business-related investments.
A representative for Amazon India responded to a question from the media by stating that the merger will streamline the organisation’s structure.
Amazon has several subsidiaries worldwide, just like the majority of international corporations, and we frequently assess our organisational structure. According to the spokeswoman, the goal of this transaction is to streamline our organisational structure.
Financial Outlook of Amazon Transportation Services (ATS) and Amazon Seller Services
ATS was founded in 2012 and offers courier services, cargo transportation, logistics, and associated services, such as the pickup, delivery, and transportation of commodities, papers, goods, retail, and household items both domestically and abroad.
Although Amazon continues to generate the majority of its revenue, it also provides logistics services to third-party clients. In the fiscal year 2023-24 (FY24), ATS recorded a net loss of INR 80.3 Cr, a 6.3% decrease from the INR 85.7 Cr loss it recorded the previous year.
From INR 4,543.3 Cr in FY23 to INR 4,888.9 Cr in the year under review, operating revenue increased by about 8%.
However, Amazon Seller Services’ net loss decreased by 29% from INR 4,854.1 Cr in FY23 to INR 3,469.5 Cr in FY24. During the year, operating revenue increased by 11% to INR 25,406 Cr from INR 22,198 Cr.
Other Services Offered by Amazon
In addition to Amazon Seller Services and ATS, the internet giant provides Amazon Pay Wallet and Pay Later services in India via a different company. Additionally, it runs its B2B wholesale platform, Amazon Wholesale.
According to a media report published in March 2025, Amazon plans to spin off its Indian business with an eye towards going public here. However, the e-commerce giant has no intentions to go public in India, as per various media reports.
Flipkart, Amazon’s rival, is reportedly working on plans for its highly anticipated initial public offering (IPO) and has received board approval to move its headquarters from Singapore to India.
Meesho is also preparing to go public. With an anticipated $1 billion IPO by year’s end, Meesho has hired bankers to provide advice.
India has been a hub for international businesses for several decades, and the presence of multinational companies has played a crucial role in boosting the country’s economy. The Indian market offers a vast consumer base and a skilled workforce, making it an attractive destination for MNCs to set up shop. In recent years, the Indian economy has seen significant growth, and several multinational corporations have contributed to this growth through their success in various sectors. Indian MNC companies are expanding rapidly across global markets, showcasing the strength and innovation of India’s corporate sector.
In this article, we will take a closer look at the top 26 successful multinational companies in India that have made their mark in the Indian market.
When it comes to multinational companies in India, the Tata Group is a name that needs no introduction. Founded in 1868 by Jamsetji Tata, the company has been a symbol of trust and reliability in the Indian market for over a century.
With a presence in 100+ countries across six continents, the Tata Group has established itself as a global player in various sectors, including steel, automotive, hospitality, and more. Their headquarters is in Mumbai, and the group employs over 9,00,000 people worldwide, making it one of the largest employers in India. It is one of the top 10 MNCs in India.
Aditya Birla Group is a global conglomerate that operates in 36 countries in North and South America and Africa. Seth Shiv Narayan Birla founded this company in 1857. Over 140,000 employees are a part of this ever-growing company. The company is headquartered in Mumbai. It is one of the top 5 MNC companies in India.
N.R Narayan Murthy, Nandan M. Nilekani, S. Gopalakrishnan, S.D. Shibulal, K. Dinesh, N.S. Raghavan, Ashok Arora
Founded
1981
Revenue
$18.6 billion (2024)
Number of Employees
3,17,240 (2024)
Infosys Limited is an Indian multinational information technology company that provides a wide variety of services like business consulting, innovative IT solutions and outsourcing services. It is the 2nd largest IT company, which was founded in 1981. It operates in 50+ countries and has 3 lakh employees working for them. It is one of the top 10 MNC companies in India.
India has seen the rise of several successful multinational companies over the years, and HCL Technologies is undoubtedly one of them. Founded in 1991 by Shiv Nadar and Arjun Malhotra, HCL Technologies (Hindustan Computers Limited) is an Indian multinational company that has made its mark in the global market. The company focuses on IT and Business Services (ITBS), Engineering and R&D Services (ERS), and Products and Platforms (P&P). HCL Technologies is top 5 MNC companies in India.
Wipro is an Indian multinational company that is globally known for its IT services. The company provides an array of services like robotics, cloud, cognitive computing, hyper-automation, and analytics. Wipro also focuses on consulting and outsourcing. The headquarters of Wipro is in Bengaluru. It is one of the top 10 MNC companies in India.
Google needs no introduction. Google India Pvt Ltd is a subsidiary of Google Inc., which was founded in 2003. More than 1 lakh employees are working for this company.
Google, one of the prominent MNC companies in India, has established its presence with offices in Hyderabad, Bangalore, Gurgaon, and Mumbai. It is one of the top 10 multinational companies in India.
Amazon India
Company Name
Amazon India
Founder
Jeff Bezos
Founded
1994
Revenue
INR 22,198 crore (2023)
Number of Employees
1,25,000 (2023)
Another company where a lot of people want to work is Amazon India Pvt Ltd. The aim of this company is to make the experience of buying online smoother and faster.
The company is thinking from the perspective of the Indian audience and solving unique problems like providing opportunities for small retailers to sell online, regional discovery, fast delivery in small towns, reliable payment options and much more. Apart from e-commerce, the company also focuses on digital streaming, cloud computing, machine learning and AI. It is one of the top 20 MNC companies in India.
The influence of multinational companies in India can be seen in various sectors, including technology. One such company that has made a mark in the Indian market is Apple India, a subsidiary of the global tech giant Apple Inc. Incorporated in 1996, Apple India has been a prominent player in the Indian smartphone and computer market. It is one of the top 10 multinational companies in India.
Microsoft India Pvt Ltd is a subsidiary subsidiary of Microsoft Corporation that was incorporated in 1990. The head office of the company is in Hyderabad. Microsoft India has ten offices in different cities of India: Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Noida, Gurgaon and Pune.
Nestlé India Limited is a subsidiary of the Swiss multinational company Nestlé. It is the world’s largest food and beverage company.
Nestlé India Limited, a prominent MNC company in India, is actively engaged in the production and marketing of various food and beverage products. Some of the popular brands offered by Nestlé in India include Maggi, Nescafé, KitKat, Munch, Milkybar, Nestlé Milk, and more. It is one of the top 20 MNC companies in India.
Herman Hollerith, Thomas J. Watson, Charles Ranlett Flint
Founded
1911
Revenue
INR 28,052.8 crore (2023)
Number of Employees
130,000 (2024)
IBM, short for International Business Machines Corporation, is a globally renowned multinational technology company. Established on June 16, 1911, IBM has a rich history of innovation and leadership in the technology industry. Over the years, it has evolved into a prominent provider of advanced information technology, software, hardware, and consulting services worldwide.
Coca-Cola is one of the world’s largest beverage companies, and it operates in various countries, including India. The company has a long history in India and has been a prominent player in the Indian non-alcoholic beverage market.
Coca-Cola India offers a diverse portfolio of products, including its iconic carbonated soft drinks such as Coca-Cola, Diet Coke, Fanta, Sprite, and Thums Up, along with a range of non-carbonated beverages like Minute Maid juices, Maaza, and Kinley packaged drinking water.
Hindustan Vanaspati Mfg. Co. Ltd., United Traders Ltd., Lever Brothers
Founded
1933
Revenue
INR 618.9 billion (2024)
Number of Employees
27,764 (2024)
Established in 1931, Hindustan Unilever (HUL) boasts a rich legacy of over 90 years and has evolved into one of the premier FMCG brands, “U-Work” gigs, and globally. With a diversified portfolio encompassing personal care products, food, beverages, and various consumer goods, HUL has firmly established itself as a market leader in India and beyond. It is one of the top 20 MNC companies in India.
Toyota
Company Name
Toyota
Founder
Kiichiro Toyoda
Founded
1894
Revenue
$274.942 billion (2023)
Number of Employees
3,75,235 (2023)
As a prominent and globally recognized automotive company, Toyota stands out as a leading force in the international car market. Marking its entry into the Indian market in 1997, Toyota has since made significant strides, introducing a range of successful cars that have propelled it to a dominant position with a substantial market share.
LG, a renowned MNC company of consumer electronics and appliances manufacturer based in South Korea, has been an integral part of households worldwide. Since its foray into the Indian market in 1997, LG has consistently delivered a diverse range of reliable products, including washing machines, refrigerators, televisions, smartphones, and keypad mobiles.
Citibank, a prominent multinational financial institution, has solidified its position as a top player in the Indian banking sector. Established in 1812, the bank brings a rich history and a global reputation for excellence to its operations in India. Offering a total suite of financial services, Citibank caters to diverse needs, including savings accounts, loans, deposits, mortgages, investment funds, credit and debit cards, insurance, electronic banking, capital markets, advisory services, and private banking.
HP
Company Name
Hewlett-Packard (HP)
Founder
Bill Hewlett and Dave Packard
Founded
1939
Revenue
US $53.7 billion (2023)
Number of Employees
58,000 (2023)
Established in 1939 by the visionary duo Hewlett and David Packard, Hewlett-Packard India Sales Pvt Ltd has emerged as a stalwart in the Information Technology sector. The company’s global headquarters is situated in Palo Alto, California, marking its status as an American multinational IT MNC. Renowned for its expansive portfolio, Hewlett-Packard has been a trailblazer in developing and delivering an extensive range of hardware components and software-related services. It is one of the top 20 MNC companies in India.
A subsidiary of the globally acclaimed Sony Corporation, Sony India stands as one of the premier MNC company in India. Originating from Japan, Sony Corporation was established in 1946, and its Indian venture commenced in 1994, introducing an extensive array of electronics such as mobile phones, televisions, cameras, PlayStations, and more.
Samsung
Company Name
Samsung
Founder
Lee Byung-chul
Founded
1938
Revenue
$200.26 billion (2023)
Number of Employees
2,70,372 (2023)
Samsung – Top Multinational Company in India
Samsung is a renowned multinational corporation that has firmly established itself as a key player in the Indian market. Originating from South Korea, Samsung has been on a journey of technological innovation and consumer electronics excellence since it entered India. Over the years, it has become synonymous with cutting-edge products, including smartphones, televisions, home appliances, and more.
DHL
Company Name
DHL
Founder
Adrian Dalsey, Larry Hillblom, Robert Lynn
Founded
1969
Revenue
US $100 billion (2022)
Number of Employees
5,86,404 (2023)
DHL – Top Multinational Company in India
DHL is a well-known international courier and logistics MNC company that has established itself as a successful player in the Indian market. As a crucial link in the global supply chain, DHL plays a vital role in facilitating international trade and commerce. Their presence in India offers customers a comprehensive range of logistics services, such as express parcel delivery, freight transportation, and supply chain solutions.
Adidas India
Company Name
Adidas India
Founder
Adolf Dassler
Founded
1949
Revenue
$23.80 billion
Number of Employees
59,030
Adidas – Top Multinational Company in India
This multinational conglomerate traces its roots back to the trails of World War I. Led by Adolf Dassler and his sibling Rudi Dassler, the Dassler family began manufacturing shoes in their mother’s house. Adidas had its shining moment and gained international attention when American track-and-field star Jesse Owens wore it in the 1936 Berlin Olympics.
Mercedes Benz India
Company Name
Mercedes Benz
Founder
Daimler-Motoren-Gesellschaft and Carl Benz
Founded
1926
Revenue
$101 billion (2024)
Number of Employees
166,000
Mercedes Benz – Top Multinational Company in India
Mercedes-Benz is a globally renowned luxury automobile brand, headquartered in Stuttgart, Germany. Founded in 1926, it originated from Daimler-Benz, which combined two pioneers in automotive history—Karl Benz, who built the world’s first car, and Gottlieb Daimler. The company is now part of Mercedes-Benz Group AG.
Panasonic
Company Name
Panasonic
Founder
Konosuke Matsushita
Founded
1918
Revenue
$54 Billion (2024)
Number of Employees
228,420
Panasonic – Top Multinational Company in India
Panasonic, formerly known as Matsushita Electric, was founded in 1918 by Kōnosuke Matsushita as a vendor of duplex lamp sockets. The corporation ran factories in Japan and other Asian countries during World War II that produced electrical products and parts, including light fixtures, motors, electric irons, wireless equipment, and the first vacuum tubes.
Procter and Gamble
Company Name
Procter and Gamble (P&G)
Founder
William Procter & James Gamble
Founded
1837
Revenue
$40.5 Billion (2024)
Number of Employees
88,000
P&G – Top Multinational Company in India
Procter & Gamble (P&G) is a leading American multinational consumer goods company, headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, the company is known for its wide range of household, health, and personal care products. P&G operates in over 180 countries and is recognized for its portfolio of trusted, globally popular brands.
The company boasts more than 65 brands, many of which are market leaders in their respective industries.
PepsiCo
Company Name
PepsiCo
Founder
Caleb Bradham
Founded
1965
Revenue
$3.08 Billion (2024)
Number of Employees
318,000
PepsiCo – Top Multinational Company in India
PepsiCo is a global leader in the food and beverage industry, headquartered in Purchase, New York. Founded in 1965 through the merger of Pepsi-Cola and Frito-Lay, it has grown into a powerhouse with a diverse portfolio of snacks, beverages, and nutrition products.
PepsiCo operates in over 200 countries through six key divisions: Frito-Lay North America, PepsiCo Beverages North America, Quaker Foods North America, Latin America, Europe, and Asia, Middle East & Africa.
Cognizant is a leading global technology services and consulting company, headquartered in Teaneck, New Jersey. Founded in 1994 as an IT development and maintenance arm of Dun & Bradstreet, it has since grown into a multinational provider of digital, technology, and consulting services.
Conclusion
In conclusion, the presence of multinational companies in India has been a significant contributor to the country’s economic growth. The Indian market offers vast potential for international businesses, and several companies have leveraged this opportunity to establish themselves as global players. Indian MNCs are playing a crucial role in shaping the global business landscape with their growing international presence.
In this article, we have looked at the top 26 successful MNC in India that have made their mark in various sectors, including technology, hospitality, and more. These companies have not only brought in foreign investment but have also created job opportunities for millions of people across the country. With the Indian economy poised for further growth, it will be interesting to see how these companies evolve and contribute to India’s development in the years to come.
FAQs
What are MNCs?
MNCs, or Multinational Companies, are enterprises that operate in multiple countries, including India.
Which is the top MNC in India?
Tata, Wipro, Nestle India, Aditya Birla, and Infosys are some of the top MNC in India.
How are the top MNCs in India determined?
The ranking of top MNCs in India is usually based on various factors, including revenue, market share, brand reputation, growth rate, and social impact.
How many MNCs are there in India?
There are over 290,000 MNCs in India.
How do MNCs contribute to the Indian economy?
MNCs play a crucial role in the Indian economy by bringing in foreign direct investment, creating job opportunities, introducing new technologies, enhancing skill development, and contributing to the country’s export and tax revenues.
Are there any challenges that MNCs face while operating in India?
MNCs in India may encounter challenges such as regulatory complexities, cultural differences, competition from local players, and managing diverse markets across different states and regions. However, successful companies adapt and navigate these challenges to thrive in the Indian market.
Amazon has applied a smart move to attract more shoppers on to its platform. The e-commerce giant has been cutting a number of seller fees, which should result in lower product prices, so shopping there might be less expensive. Because the firm is eliminating referral fees and commissions paid to sellers for products in a variety of categories priced under INR 300, shoppers with lower budgets stand to gain the most. For every product sold, sellers on e-commerce sites like Amazon and Flipkart are required to pay a commission to the platforms.
Main Focus is on Middle Class
According to Amit Nanda, director of selling partner services at Amazon India, a significant portion of households’ consumption baskets are made up of goods priced around INR 300. Some price reductions can allow the middle class, which has been worst hit by high inflation, to spend a little more. Speaking to a well-known media outlet, Nanda said that Amazon’s trial with lowering seller fees in September of last year was a great success. The company recently took it to the next level. More companies will be able to join Amazon, increasing sales for the present group of sellers who may decide to share part of the gains with their customers.
Slashing the Shipping Fees
In addition to lowering weight handling fees somewhat, Amazon has also reduced shipping costs (which apply to all products) for all sellers, reducing them down from INR 77 to INR 65 (beginning rate). The company anticipates that the modifications, which take effect on April 7, will strengthen the network of sellers on the site. According to analysts, rapid commerce, which has already swept a sizable portion of the food sector from e-commerce and is now spreading to other categories, is a contributing factor in the move. According to market experts, variety and cost are now the only ways Amazon can compete with rapid commerce. It is attempting to maintain and expand its seller base, for whom the fast commerce channel is increasingly crucial, by altering rates and providing more advantages to smaller sellers. Amazon has introduced its own fast commerce service, but it is now only available in some areas of Bengaluru. Additionally, the company has been slow to enter the fast delivery industry, which is dominated by Zepto, Swiggy, Instamart, and Blinkit from Zomato. According to Amazon, this is the biggest seller fee cut ever made in India.
Rapid Commerce Conflict
The rapid commerce industry has evolved into a high-cash-burn sector, with companies allocating billions towards expansion and client acquisition. Industry estimates indicate that the aggregate monthly cash burn of rapid commerce entities, including new entrants, ranges between INR 1,300 and 1,500 crore—more than double in recent months.
Despite nearing operational breakeven in Q2 FY25, Blinkit’s losses escalated in Q3 FY25, with operating losses rising to INR 103 crore from INR 8 crore in the preceding quarter. Swiggy reported a net loss of INR 799 crore, while Instamart had an adjusted EBITDA loss of INR 578 crore in Q3, compared to INR 358 crore in Q2. Zomato’s ability to continue investing in Blinkit stems from its financial stability. In November 2024, Zomato secured INR 8,500 crore in a qualified institutional placement (QIP) to enhance its balance sheet and finance its rapid commerce operations. As of December 31, 2024, Zomato possessed cash reserves amounting to INR 19,235 crore, providing adequate liquidity to support Blinkit’s expansion.
