According to various media reports, Amazon plans to lay off up to 30,000 corporate employees starting on October 28 in order to reduce costs and make up for hiring too many staff during the pandemic’s peak demand. The number is close to 10% of Amazon’s around 350,000 corporate employees, although it only makes up a small portion of the company’s 1.55 million total workforce.
This would be Amazon’s biggest layoff since it began laying off over 27,000 employees in late 2022. Over the past two years, Amazon has reduced the number of employees across a number of businesses, including podcasts, devices, and communications. A number of divisions might be impacted by the layoffs that start this week, including operations, devices and services; Amazon Web Services; and human resources, often known as People Experience and Technology, or PXT.
Amazon CEO Calling the Move ‘Excess of Bureaucracy’
Andy Jassy, the CEO of Amazon, is taking steps to cut back on what he has called too much bureaucracy, including by laying off managers. Earlier this year, he added, he set up an anonymous complaint line to find inefficiencies, which has resulted in almost 1,500 responses and more than 450 process modifications. In June, Jassy predicted that more job losses would probably result from the growing usage of AI tools, especially when it comes to automating repetitive and routine jobs. It wasn’t immediately clear how many jobs would be cut in this round.
According to those with knowledge of the situation, the figure may fluctuate over time as Amazon’s financial priorities alter. According to a previous Fortune story, a 15% reduction might be applied to the human resources department. It wasn’t immediately clear how many jobs would be cut in this round. According to those with knowledge of the situation, the figure may fluctuate over time as Amazon’s financial priorities alter.
As per previous Fortune story, a 15% reduction might be applied to the human resources department. Another reason for the severity of the layoffs, according to two of the sources, is that a programme that was started early this year to get workers back to work five days a week—one of the strictest in the tech industry—has not produced enough attrition. Because they reside far from the business’s headquarters or for other reasons, some employees who don’t swipe in every day are being told they have voluntarily left Amazon and must go without severance pay, which saves the company money.
Layoffs a New Trend in Tech Sector: Layoffs.fyi
According to a website that tracks tech job cuts, Layoffs.fyi, 216 companies have shed roughly 98,000 workers so far this year. It came to 153,000 for the entire year 2024. AWS, the cloud computing division of Amazon, announced second-quarter revenues of $30.9 billion, a 17.5% increase that was far less than the 39% and 32% gains for Microsoft’s Azure and Alphabet’s Google Cloud, respectively.
AWS’s third-quarter revenues are expected to have increased by roughly 18% to $32 billion, which is a modest slowdown from the 19% increase in the previous year. Many of the most well-known online applications, including Snapchat and Venmo, were taken offline during a 15-hour internet outage last week, leaving AWS still in shock.
It looks like Amazon is anticipating another strong holiday shopping season. Like in the previous two years, it intends to provide 250,000 seasonal jobs to assist in staffing warehouses and other needs.
Quick Shots
•Amazon to lay off up to 30,000 corporate employees
starting October 28, 2025.
•Represents about 10% of its 350,000 corporate staff
but a small share of its 1.55 million total workforce.
•Marks Amazon’s largest layoff since 2022, when
27,000 employees were cut.
•Amazon aims at reducing costs and correcting
over-hiring during pandemic demand surge.
In an attempt to expedite decision-making and speed efforts to restore the declining discount retailer’s client base, Target said on October 23 that it is laying off roughly 1,800 corporate personnel. According to a corporate representative, the company intends to eliminate roughly 800 open positions and is anticipating sending layoff notices to about 1,000 employees next week.
According to the spokesman, the majority of the impacted employees are employed at Target’s Minneapolis headquarters, although the layoffs account for around 8% of the company’s corporate personnel worldwide.
Layoffs Part of New Business Strategy: New CEO
A statement outlining the downsizing was sent to Target employees on 23 October by Chief Operating Officer Michael Fiddelke, who will take over as CEO on February 1. He encouraged staff members at the Minneapolis headquarters to work from home the following week and stated that more information would be available on October 28.
In his note, 20-year Target veteran Fiddelke stated that the corporation has been hampered by the complexity it has built up over the years. Decisions have been slowed down by too many layers of overlapping work, which has made it more difficult to realise ideas. Walmart and Amazon have surpassed Target, which has roughly 1,980 locations in the US, in recent years as consumers have reduced their discretionary spending due to inflation.
Consumers have complained about disorganised stores with goods that don’t match the upscale-looking but low-cost niche that gave the business the mockingly upscale moniker “Tarzhay” in the past.
Fiddelke’s Three Urgent Priorities to Revive Target’s Business
Regaining the company’s position as a leader in merchandise selection and display, enhancing the customer experience by ensuring that shelves are regularly stocked and stores are clean, and investing in technology are the three top priorities Fiddelke stated when he was named Target’s next CEO in August.
In his letter to staff, he listed the same objectives and described the layoffs as a “necessary step in building the future of Target and enabling the progress and growth we all want to see.” One aspect of the task that lies ahead of us, he added, is modifying Target’s structure. In order to improve its retail leadership in style and design and facilitate quicker execution, it will also be necessary to adopt new behaviours and set clearer priorities.
In nine of the previous eleven quarters, Target has reported flat or declining comparable sales, which include sales from both established physical stores and online outlets. Comparable sales fell 1.9% in the company’s second quarter, which also saw a 21% decline in net income, according to an August report.
According to a company spokeswoman, Target’s sorting, distribution, and other supply chain workers will not be impacted by the job layoffs, nor will any staff working in its stores. According to the spokeswoman, severance packages and compensation and benefits would be provided to the corporate employees who lose their employment until January 8.
Quick Shots
•Target’s
new CEO cites “too many management layers” slowing growth.
•About
1,800 corporate roles affected, including 800 open positions.
•Most
layoffs at Minneapolis headquarters; around 8% of global corporate staff.
•Target’s comparable sales
declining; net income down 21% in Q2.
One of the biggest employers in the US, Amazon, is getting ready for a significant change in the way it manages its warehouses. Roughly over the next ten years, the firm plans to replace roughly half a million jobs with robots, according to internal documents and interviews that The New York Times examined.
With about 1.2 million workers, Amazon’s U.S. workforce has grown quickly, but the company thinks technology might save it from adding more than 160,000 more people by 2027. It is anticipated that the business will save roughly 30 cents for each item it processes. According to executives, Amazon could handle twice as many products by 2033 with robotic systems without having to hire a lot more workers.
Amazon Planning to Deploy it in its Warehouses
In warehouses built for lightning-fast deliveries, where robots do the majority of the hard lifting, packing, and transferring of items, the company is exploring this strategy. As an illustration, Amazon’s Shreveport, Louisiana, warehouse is already using about 1,000 robots, which enables it to run with 25% fewer employees than it would require in the absence of automation. By 2027, plans are underway to replicate this strategy in 40 more facilities, including an older building in Stone Mountain, Georgia, and a large warehouse in Virginia Beach.
At Amazon, robotics are frequently referred to as “cobots” to imply cooperation with people rather than complete replacement. In order to control impressions in communities where employment may be lost, the corporation has also thought about referring to it as “advanced technology” rather than “automation” or “AI” in public conversations.
Move will Create New Pool of Job Opportunities: Amazon
According to Amazon, rather than merely replacing current professions, robots are supposed to generate new, better-paying technical occupations like robotics technicians. Over 160 employees at Shreveport are paid at least $24.45 per hour as robotics technicians, while other warehouse workers make about $19.50. To prepare employees for these future positions, the business also offers apprenticeship programmes in mechatronics.
However, because Amazon warehouses employ a large number of Black workers, experts caution that the shift to robotics could disproportionately damage communities of colour and blue-collar workers. Although the corporation has stated that it does not intend to lay off employees, automation and attrition may eventually result in fewer employees at some sites.
To put it briefly, Amazon is utilising robots to increase productivity and reduce costs as it moves towards a fully automated future. This raises significant concerns about the future of traditional warehouse work and the people who depend on it, even while it might lead to the creation of new technical positions.
Quick Shots
•Amazon
aims to replace over 500,000 jobs with robots by 2033.
•“Cobots”
designed to work alongside humans rather than fully replace them.
•Amazon
offers apprenticeships in mechatronics to prepare employees for new roles.
•Goal is to double warehouse
processing capacity by 2033 while controlling costs.
As the bank seeks to further reduce costs and capitalise on efficiencies brought about by artificial intelligence (AI), Goldman Sachs has reportedly told its employees to anticipate another round of layoffs before the year finishes. According to an internal memo distributed to staff, the New York-based company intends to “constrain headcount growth through the end of the year” and implement a “limited reduction in roles across the firm,” according to Bloomberg.
According to bank spokesperson Jennifer Zuccarelli, Goldman Sachs anticipates ending the year with a total rise in headcount despite the planned reductions. According to the study, the company had 48,300 workers overall as of the end of September, up roughly 1,800 from the end of the previous year.
Goldman Sachs’ “OneGS 3.0” strategy
The bank’s new “OneGS 3.0” strategy was unveiled in the memo, which also hailed the efficiency gains anticipated from AI as a means of achieving even higher growth. Top executives stressed that it would take a “multiyear effort” to integrate AI in areas such as vendor management, regulatory reporting, lending procedures, and client onboarding.
In the memo, CEO David Solomon, President John Waldron, and CFO Denis Coleman stated that although they are still in the early stages of determining the best areas to implement AI solutions, it has become increasingly evident that their operational efficiency goals must take into account the benefits that these game-changing technologies will bring.
In addition to retooling their platforms, the executives emphasised that in order for Goldman to “fully benefit from the promise of AI, we need greater speed and agility in all facets of our operations.” The anticipated cut comes after the bank’s regular yearly exercise earlier this year, which resulted in a 700-person decrease in net headcount during the second quarter.
AI Fear Looms Over the US Market
The biggest American banks’ remarks regarding AI are similar to those of technological titans like Amazon and Microsoft, whose executives have warned their employees to prepare for AI-related disruptions, such as layoffs and hiring freezes.
As AI’s underlying models improve and investors reward companies that are considered as leaders in the field, corporations from a variety of industries have been more forthright this year about the potential effects of AI on workers.
The prevalent belief in banking is that employees in operational positions, often known as the back and middle office, are typically most at risk of losing their jobs due to artificial intelligence. For example, a JPMorgan official informed investors in May that, despite an increase in business volumes, AI will result in a minimum 10% reduction in operations and support personnel over the next five years. Solomon appeared to caution the 48,300 workers of Goldman Sachs that some may find the upcoming years uncomfortable.
Quick
Shots
•Goldman Sachs plans another round of
layoffs as AI adoption boosts operational efficiency.
•Internal memo warns staff of “limited
reduction in roles” before year-end.
•Total headcount expected to rise
slightly despite the planned cuts; 48,300 employees as of September.
•OneGS 3.0 strategy focuses on
leveraging AI in vendor management, regulatory reporting, lending, and client
onboarding.
Amazon is preparing for a significant wave of layoffs once more. According to reports, the firm is planning to lay off up to 15% of the employees in its human resources department, which is internally referred to as the People eXperience and Technology (PXT) team.
The HR department will be the most severely impacted, according to many individuals Fortune cited, though job losses may also occur in other areas of Amazon’s sizable consumer business. As Amazon invests billions in its cloud and AI activities, the cutbacks are made.
Building next-generation data centres to support AI infrastructure for internal usage and business clients will account for a large portion of the company’s over $100 billion in capital investments this year.
Amazon Relying More on AI than Humans
AI will characterise this new era, and not all employees will make the shift, according to CEO Andy Jassy, who took over from Jeff Bezos in 2021. Jassy encouraged employees to support Amazon’s AI initiative in a June company-wide memo, stating that those who do so, learn about AI, assist Amazon in developing and enhancing its AI capabilities internally, and provide for customers will be in a strong position to make a significant contribution and assist in the company’s transformation.
However, he cautioned that the corporation anticipates a reduction in its overall staff as a result of the efficiency gains from the widespread use of AI throughout the organisation.
Amazon Changing its Hiring Strategies
Amazon has already experienced the biggest layoffs in its history under Jassy’s direction, eliminating almost 27,000 corporate positions between 2022 and 2023. The latest round of cuts is more strategic and linked to a long-term change towards AI-driven operations, whereas those cuts were primarily motivated by post-pandemic overexpansion and shifting consumer habits.
The irony is not lost on anyone: Amazon is increasing its holiday hiring binge while also getting ready to fire white-collar employees. In order to meet holiday demand, the company recently revealed intentions to hire 250,000 seasonal workers across its logistics network and facilities in the United States. Jassy has established a reputation as a cost-discipline enforcer within the organisation.
He is renowned for encouraging teams to reach a particular level of “unregretted attrition”, or workers the business is at ease losing through managed exits or resignations. However, according to sources, these upcoming layoffs are not like the usual attrition cycles, suggesting a more extensive structural reorganisation. Amazon’s people operations could be one of the biggest victims of its own transition as it strives to become more effective and AI-focused. The writing may already be on the (data-centre) wall for many people in the PXT division.
Quick Shots
•Amazon plans major layoffs,
potentially affecting up to 15% of HR (PXT) staff.
•Human Resources (People
eXperience & Technology) most affected; other areas of consumer business
may also see cuts.
•Amazon’s strategic shift towards
AI-driven operations and efficiency gains.
•Over $100 billion invested this
year in AI infrastructure and next-gen data centres.
According to various media reports, the Enforcement Directorate (ED) has offered to close a FEMA violation case against the Walmart group company Flipkart, provided it acknowledges its error and pays a fine.
Flipkart was granted the option last week by the Enforcement Directorate in accordance with the Foreign Exchange Management Act’s (FEMA) compounding provisions. Flipkart has been given the option to compound, according to a PTI report. Flipkart has been requested by ED to acknowledge its error, pay a fine, and shut down the seller network connected to it.
ED Also Summoned Amazon
Amazon India was also called by the ED to enquire about the company’s condition. An Amazon India representative who was contacted stated that the business does not comment on investigations that are still underway. But according to ED sources, they haven’t offered Flipkart any offers regarding compounding.
The compounding option provided by the ED is intended to increase India’s bargaining position in the current bilateral trade negotiations with the United States, according to an official of one of the e-commerce companies who spoke on condition of anonymity.
Without having to deal with drawn-out enforcement processes, firms can use the compounding rules to freely admit violations of the FEMA regulation and settle the case by paying a penalty for the violations. The ED has been investigating Flipkart and Amazon India for allegedly violating FEMA regulations.
Why E-Commerce Players are Under ED Scanner?
Allegations have been made that these businesses are using their platform to promote deals in an effort to increase sales. In July 2021, the ED first sent a show-cause notice to Flipkart, associated companies, and individuals, asking them to explain why they shouldn’t face additional charges under India’s Foreign Direct Investment laws and regulations for alleged infractions from 2009 to 2015.
The notification referred to the years 2009–2015, prior to the U.S. giant Walmart acquiring the majority of Flipkart. Even after Flipkart was acquired by Walmart, ED nevertheless sent notice to the company to look into its operations after 2016. The corporation received its most recent notice in April of this year. Flipkart is also under investigation by the Competition Commission of India for alleged violations of competition laws by some of its Indian subsidiaries and other parties.
One of Flipkart’s subsidiaries obtained a non-confidential copy of the CCI DG’s Investigation Report in September 2024, which contained allegations of specific violations of competition law.
Quick Shots
•ED offers Flipkart the option to settle a FEMA
violation case by paying a penalty.
•Walmart-owned Flipkart asked to acknowledge errors
and close related seller network.
•Compounding option given under Foreign Exchange
Management Act (FEMA) provisions.
•Amazon India also summoned by ED for similar
FEMA-related enquiries.
•ED’s move seen as part of India’s tightening
scrutiny of e-commerce giants.
•FEMA case dates back to 2009–2015, before Walmart’s
acquisition of Flipkart.
Navratri is popularly known as the nine nights of celebration, worship, and playing garba. Every year, this festival brings a lot of people together in joy, tradition, and cultural pride. In 2025, several brands have also stepped into the festive mode with different Navratri advertising ideas to attract audiences in unique ways.
This roundup showcases how various brands are incorporating the spirit of Navratri into their campaigns; integrating culture, creativity, and connection to leave a festive impression on their audiences. Some brands share devotional posts about the story of the festival and Goddess Durga, while others engage audiences with fun contests like guessing the number of Navratri days or swapping traditional recipes.
To add to the excitement, brands also roll out special offers and discounts, often on festive products such as books, music, movies, and even lifestyle items. These campaigns not only celebrate the cultural essence of Navratri but also help brands build a closer bond with their audiences while showcasing their products in a meaningful way. Let us take a look at how these powerful brands have creatively captured the essence of Navratri, utilizing compelling narratives and humor in the best Navratri Ad Campaigns 2025.
List of Navratri Ad Campaigns That Stole the Spotlight
Get ready to glow this Navratri! Myntra Beauty has everything you need, from a flawless base to the perfect festive pop of colour, so you can shine while twirling through garba nights and celebrations.
Plus, don’t miss out on up to 60% off on your favourite beauty brands, starting 20th September. It’s the perfect time to grab all your festive makeup and skincare essentials without breaking the bank.
The wait is over! Inspired by the strength and grace of Maa Durga, Senco Gold & Diamonds returns this festive season with the Aparupa collection. This collection beautifully blends heritage craftsmanship with modern design, offering jewellery that’s perfect for festive gatherings, garba nights, or gifting. Each piece allows you to dress, dazzle, and celebrate the season with confidence, elegance, and unmatched splendour.
This Ashtami, Tata CLiQ Fashion reminds us that festivals are about coming together, making memories, and celebrating with a smile. With the tagline “When tradition shines bright, it is truly Amar Pujo, Amar CLiQ”, the brand beautifully blends cultural reverence with the excitement of festive shopping. To make the experience even more special, Tata CLiQ is offering Flat 15% off with code TRINA15, encouraging customers to celebrate in style within their preferred budget.
Shoppers Stop brings maximum festive flair this season, turning every Pujo celebration into a style statement. From playful giggles to show-stopping festive looks, shoppers can explore over 500 premium brands to add sparkle to their celebrations.
Whether you prefer shopping in-store or via the app, Shoppers Stop makes it easy to find the perfect outfits, accessories, and festive essentials for family gatherings, garba nights, and Pujo festivities.
The sound of Agamoni signals the start of celebration, and this Navratri, it’s all about draping yourself in sparkle and joy. With festive outfits and accessories that capture the spirit of the season, shoppers can add elegance and fun to every garba night or family gathering. Moreover, to make the celebrations even brighter, the brand offers 15% off your next order with code CELEBRATE15, making it easy to shine without splurging.
When it comes to celebrating Navratri, it’s all about PALMONAS. The brand brings elegance, joy, and a touch of luxury to every festive moment. With their festive tagline, #FestiveShineWithPalmonas, the brand perfectly captures the spirit of the season, making jewellery not just an accessory but a way to celebrate every joyous moment with style and confidence.
This Navratri, Purplle is making beauty affordable and fun with their festive haul. From skincare and haircare to full-face festive makeup, everything you need to glow during the nine nights is just a click away.
The campaign highlights 9 amazing deals across price points, INR 49, INR 59, INR 69, INR 79, INR 89, and bigger savings at INR 99, INR 199, and INR 299 stores. On top of that, shoppers can enjoy up to 75% off on popular beauty brands, making it the perfect time to stock up without breaking the bank.
Flipkart’s Big Billion Days 2025 campaign comes alive with a quirky and magical twist, showing how even the simplest purchases, like a phone, a phone cover, or a dress, can transform your life. The ad is styled as a modern fairy tale, featuring a star-studded cast with familiar faces and surprise cameos, keeping audiences hooked from the first frame to the last.
The tagline “Kuch Bhi Ho Sakta Hai” shows the true spirit of Big Billion Days, full of surprises and unbeatable deals. From mega discounts on smartphones and fashion to surprise offers across categories, Flipkart positions its sale not just as a shopping event but as an experience of wonder and excitement.
Amazon India is building excitement this festive season with the much-awaited Great Indian Festival, starting 23rd September. The teaser campaign, “Tyohaar Nayi Khushiyon Ka,” encourages customers to add their favourites to the cart now and be ready to grab the best deals once the sale goes live.
The brand is rolling out massive offers, with 50–80% off on fashion and beauty brands and up to 80% off on kitchen and home products, plus an extra 10% cashback, ensuring that shoppers step into the festivities in style.
This Durga Puja, BIBA invites everyone to embrace the divine and celebrate in style with its signature festive reds. The collection combines traditional charm with contemporary flair, offering outfits that are perfect for puja rituals, family gatherings, and garba nights.
Shoppers can explore the festive collection to pick their favourites and make every moment of the celebration vibrant and memorable. With stores ready to welcome customers, BIBA ensures that the joy of Durga Puja is just a visit away.
Conclusion
Navratri campaigns in 2025 showed that the best marketing is about more than sales; it’s about celebrating culture and creating real connections. The brands that stood out were the ones that blended festive emotions with creativity, leaving a mark long after the celebrations ended. From heartfelt storytelling to irresistible festive offers, each campaign proved that when tradition meets innovation, audiences don’t just notice, they remember. And in a season built on joy and togetherness, that lasting connection is the real win for any brand.
Which brands launched the best Navratri campaigns?
Top brands like Myntra Beauty, Senco Gold & Diamonds, Tata CLiQ, Shoppers Stop, GIVA, Palmonas, Purplle, Flipkart, Amazon, and BIBA stole the spotlight with their innovative Navratri ad campaigns.
What were some major festive sales during Navratri?
Flipkart Big Billion Days and Amazon Great Indian Festival were the biggest festive sales. Flipkart promoted “Kuch Bhi Ho Sakta Hai” with magical storytelling, while Amazon highlighted “Tyohaar Nayi Khushiyon Ka” with 50–80% discounts across categories.
As India is gearing up for its biggest festive season, two popular household names, Amazon and Flipkart, are preparing for another high-stakes sales face-off. This year, it is not about huge discounts or midnight flash sales. The backdrop is far bigger, as it is the rollout of GST 2.0, scheduled for September 22, 2025.
This means that the way they calculate value for money is set to change for millions of shoppers. For sellers, it simply means price change, compliance, and stock strategies just weeks before the sales begin.
Moreover, the intersection of the Amazon vs Flipkart rivalry and GST reforms will showcase how Indians spend, save, and celebrate in 2025. This blog discusses these shifts and how the new tax rules could shape not only your festive cart but also the broader e-commerce landscape.
Why GST 2.0 Can Turn 2025 Into the Biggest Festive Sale?
The GST Council has rolled out a simplified two-slab structure of 5% and 18%, pulling several items down from the higher 28% bracket. Big-ticket appliances like TVs and air-conditioners are among the biggest beneficiaries, now taxed at 18%. For consumers, it means better affordability; for marketplaces, it brings pricing clarity just in time for the sales.
Analysts expect this move to unlock delayed demand, with festive e-commerce sales projected to surge 27% year-on-year to nearly INR 1.2 lakh crore in 2025. To maximize the momentum, Amazon and Flipkart are going beyond discounts, using membership perks like Amazon Prime and Flipkart Plus/Black to drive loyalty and early access sales.
Flipkart Calls It a “Landmark” Move
Flipkart Big Billion Days
Flipkart has been quick to welcome the new GST reform, calling it a game-changer for businesses and consumers alike.
“Timely implementation of these reforms ahead of the festival season will surely give a huge boost to consumption across categories, widen market access, and accelerate our collective journey towards a Viksit Bharat,” said Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart Group.
By easing compliance for small businesses, Flipkart expects a surge in seller participation and higher demand during the high-spending festive quarter.
Amazon Praises Simplified Two-rate Structure
Amazon Great Indian Festival
Amazon sees the reform as a catalyst that will simplify operations and empower sellers at scale. A spokesperson emphasized how a streamlined two-rate GST structure will reduce compliance complexity and bring much-needed stability.
“This reform empowers thousands of small sellers, especially those from tier-2 and tier-3 cities, to effortlessly reach customers nationwide,” the company noted. With simplified taxes, Amazon expects more predictability for businesses and smoother operations during its mega sale season.
What Makes the GST Rollout a Game-Changer for Online Shopping?
The timing of the GST changes couldn’t have been better. In August, many shoppers delayed big-ticket purchases, waiting for tax cuts to take effect. At the same time, e-commerce companies held back on logistics and marketing spends until there was clarity on tax rates.
Now, with the new rules coming into force from September 22, both Amazon and Flipkart are gearing up to unleash their flagship events; Flipkart’s Big Billion Days (starting September 23) and Amazon’s Great Indian Festival, expected to launch within hours of it.
What Do Experts Predict for Amazon and Flipkart Festive Sales?
Industry experts believe this GST reform will directly translate into higher festive spending. According to Satish Meena, founder of Datum Intelligence, “The cuts should boost festive spending, especially in categories like TVs, ACs, and large appliances.”
Datum Intelligence projects India’s online festive sales in 2025 will surge 27% YoY to INR 1.2 lakh crore, compared to nearly INR 1 lakh crore in 2024 and INR 81,000 crore in 2023. Without the GST relief, growth was expected to be just 5–7%.
From Gadgets to Appliances: How Platforms Compete for Attention?
Electronics and home appliances are set to dominate wish lists this season. From smartphones to electronics and appliances shoppers, can expect steep discounts. Amazon and Flipkart are competing fiercely to grab attention in these high-value categories.
Appliance Makers Expect a Tailwind
Consumer durable brands are equally optimistic. Kamal Nandi, Business Head & EVP at Godrej Appliances, said lower taxes on ACs, dishwashers, and other big-ticket items will help deepen market penetration.
“Given the increasingly harsh summers in India, air conditioners are no longer a luxury. The GST drop improves affordability and is expected to boost adoption over time,” he explained.
Smartphones Take Center Stage
Flipkart Sale – Smartphones Take Center Stage
When it comes to wish lists, smartphones are once again the headline act. Amazon is teasing up to 40% off on popular models from Apple, Samsung, iQOO, and OnePlus, while Flipkart is making noise around marquee launches like the iPhone 16, Samsung Galaxy S24, and Motorola Edge 60 Pro.
Both platforms are also placing big bets on tablets and premium upgrades, showcasing products like Samsung’s Galaxy Tab S11 series and the Galaxy S25 FE. For consumers looking to upgrade, this festive season is shaping up to be an all-out tech bonanza.
Electronics and Appliances: Heavy Discounts in Store
While smartphones are the headliners, appliances and electronics are strong supporting acts. Amazon promises up to 80% off on gadgets and accessories from HP, Sony, and boAt, and 65% off on appliances from LG, Haier, and Godrej. Flipkart’s “double discounts” campaign targets big-ticket items like washing machines, TVs, and laptops, aiming to attract both first-time buyers and loyal shoppers.
Fashion, Lifestyle, and Beauty in the Mix
Beyond gadgets, both players are gearing up for fashion and lifestyle promotions. Amazon is rolling out 50–80% discounts on apparel and grooming products from Crocs, L’Oréal, and Titan, while also spotlighting its Karigar, Saheli, and Local Shops collections.
Flipkart is countering by putting muscle behind furniture, apparel, and lifestyle categories under the Big Billion Days banner. Its focus isn’t just on urban shoppers but also on attracting first-time online buyers from smaller towns.
The GST Cut Advantage
What makes this year different is the timing. The new GST cut, effective September 22, is reshaping how platforms plan their offers. With prices already reduced across essentials, electronics, and appliances, Amazon and Flipkart have more room to sweeten their deals.
Insiders say sellers are quickly adjusting inventories and invoices to reflect the new tax rates, ensuring that by the time the festive sales open, shoppers see the benefits directly in their carts. It’s a move that could make this season one of the most value-driven in years.
Bank Tie-Ups and Payment Offers
In the battle for checkout conversions, banking tie-ups and payment flexibility are emerging as powerful hooks. Amazon is partnering with the State Bank of India for 10% instant discounts, while Flipkart is aligning with Axis Bank and ICICI Bank for similar perks.
Both are leaning heavily on EMI schemes, pay-later options, and UPI-based discounts, making big-ticket purchases, whether it’s an iPhone or a washing machine, more budget-friendly.
The Bigger Picture: Festive Shopping Outlook 2025
According to the Datum Festive Barometer, India’s online festive sales are expected to reach INR 1.2 lakh crore in 2025, reflecting strong growth compared to previous years. Smartphones and lifestyle products still account for over half of all spending, but categories like groceries, personal care, and appliances are expanding their share, making the festive basket more diverse.
One trend to watch is the rise of quick commerce; platforms like Blinkit, Zepto, and Instamart are expected to handle 12% of festive sales, up from 8% in 2024, as consumers increasingly turn to instant delivery for last-minute needs.
Conclusion
Even with new players entering the market and innovative shopping formats gaining traction, Amazon and Flipkart remain the go-to platforms for most shoppers, with more than 80% planning to make purchases on at least one of them this festive season.
What sets 2025 apart isn’t just the depth of discounts; it’s the environment in which they’re being offered. Consumer confidence is at a high, tax cuts have boosted affordability, and platforms are innovating aggressively. Put together, this festive season promises to be unlike anything we have seen in recent years, bigger, sharper, and more competitive.
GST 2.0 will roll out on September 22, 2025, just a day before Flipkart’s Big Billion Days and Amazon’s Great Indian Festival, making it a crucial factor for this year’s festive shopping surge.
Which categories benefit the most from GST 2.0 cuts?
Big-ticket appliances like air-conditioners, TVs, and dishwashers benefit the most, moving from the 28% tax bracket to 18%. Smartphones, tablets, and electronics also see improved affordability during festive sales.
How are Amazon and Flipkart preparing for GST 2.0 festive sales?
Both marketplaces are reworking inventories, invoices, and pricing strategies to pass on the tax cut benefits to consumers. They’re also boosting membership perks, flash deals, and banking offers to maximize conversions.
According to a recent Business Insider investigation into the tech giant’s cost-cutting tactics, Amazon employees are now required to declare what proportion of their use of company-issued phones is connected to business, with their $50 monthly reimbursements being lowered proportionately depending on personal use.
As firms trim their budgets after spending sprees during the pandemic, one of the most blatant manifestations of corporate penny-pinching is phone monitoring. According to the report, Amazon Web Services staff members must separate their personal and professional mobile usage, and the company will cut back on reimbursements for non-work-related use dollar for dollar.
Jassy’s Broader Cost-Cutting Strategy
Following his takeover from founder Jeff Bezos, CEO Andy Jassy has implemented a “hardcore culture reset” that includes the phone tracking. According to Business Insider’s report, Amazon has also adopted additional micromanagement strategies, such as asking store staff to itemise meal expenses and requesting permission for work trips by detailing expected goals and returns.
Amazon is keeping a close eye on costs in all aspects of its business. During staff meetings, CEOs frequently stress the importance of being economical. Jassy asks staff members to consider, “What would I do if this was my money?” before making decisions.
Changing Dynamics of America’s Corporate Sector
This kind of detailed oversight is part of a larger trend in corporate America, where businesses are closely examining employee spending that was formerly managed by general policies. Although few have put usage-based payment schemes in place, Meta, Google, and Microsoft have all raised performance standards in a similar manner.
According to Business Insider’s interview with Amazon employees, cost-cutting initiatives have “veered into micromanagement”, raising concerns about job security. Employees who consider company-provided devices as a routine perk of employment rather than a privilege that can be quantified are especially irritated by the phone monitoring.
A representative for Amazon defended the regulations, stating that they are part of the business’s return to its “performance-driven and fast-paced” roots and that being economical has always been a fundamental company value.
Amazon Closes Wondery Podcast Studio
As part of a significant restructuring of its audio division, Amazon has shut down its Wondery podcast studio and laying off some 110 employees, according to Bloomberg News. In light of industry-wide difficulties, the move represents the tech giant’s strategic shift away from its initial podcasting goals.
As current episodes are redistributed between Amazon’s Audible platform and a new “creator services” team devoted to personality-driven content, such as the well-liked Jason and Travis Kelce podcast, Wondery CEO Jen Sargent will also leave the firm. In an internal document seen by Bloomberg, Steve Boom, vice president of audio, Twitch, and games at Amazon, stated that the podcast industry has changed dramatically in recent years.
The definition of what it means to be a podcast developer has also become more hazy due to the popularity of video. During the podcast boom in 2020, Wondery was acquired by Amazon for about $300 million, enabling it to function independently at first with its own membership app. But when the medium changed, the business found it difficult to successfully compete with sites like YouTube and Spotify.
Quick
Shots
•$50
monthly reimbursement will be cut proportionately for personal use of phones.
•Part
of CEO Andy Jassy’s broader “culture reset” and penny-pinching measures.
•Staff
asked to itemize meal expenses and justify work trips with goals/returns.
•Mirrors
tighter employee spending oversight at Google, Meta, and Microsoft.
As India gears up to celebrate its 79th Independence Day on August 15, 2025, e-commerce giants are turning the celebration into a battleground where deals, discounts, and digital shopping carts are skyrocketing too.
Each brand has launched a mega campaign, teasing early-access perks, bank discounts, flash deal mechanics, and brand-exclusive offerings to make their offerings appealing to Indian shoppers.
Whether you need daily essentials, new gadgets, fresh outfits, or just great festive deals, the 2025 Independence Day Sale lets you shop like never before. So, get ready to empty your carts and get ready, the biggest discounts are here!
Who’s Winning the Independence Day E-commerce War? A Look at the Top Players
Amazon is ringing in Independence Day 2025 with a sale that’s as grand as the occasion itself. The Amazon Freedom Sale kicked off on July 31, giving Prime members exclusive early access at midnight, while all other users could join the shopping frenzy from noon onwards. It will run until August 10, this pan-India sale, and it’s not just about discounts. It’s a celebration of freedom, smart shopping, and unmatched value.
Why Amazon’s Great Freedom Festival 2025 Is Worth the Hype?
Early Access for Prime Members
If you are a Prime member, you already got a head start. Access began at midnight on July 31, giving loyal subscribers first dibs on top deals before they’re gone. Instant 10% Off with SBI Cards
Stackable Savings & Smart Rewards
Amazon is letting shoppers layer their savings this year:
5% Gold Rewards on select purchases
Extra 10% off if you use Amazon gift card vouchers
Bazaar Deals Up to 80% Off
Amazon’s special Bazaar zone is a shopper’s paradise, with up to 80% off on fashion, home essentials, and lifestyle picks, everything from ethnic wear and cookware to décor and cleaning tools.
Flipkart is kicking off the festivities with its Freedom Sale 2025, a high-energy shopping extravaganza featuring blockbuster deals, exclusive rewards, and value-packed surprises. Officially live for all users starting August 2, the sale opens a day earlier, on August 1, for Plus and VIP members, giving loyal shoppers early access to the hottest deals.
Why Should Flipkart’s Big Freedom Sale Be on Your Wishlist?
Early Access for the Loyal Few
Flipkart Plus and VIP members get a 24-hour head start, unlocking exclusive launches and limited-time offers before they go public. Furthermore, they will also receive a 10% discount.
Hero Product Deals
Get the best discounts on top bestsellers, including the iPhone 16, MacBook M4, iPad A16, Nothing Phone 3 & 3a, Vivo V60, Realme GT 7, Poco F7, along with smart TVs, appliances, and top fashion picks.
15% Instant Savings with Bank Cards
Use select bank cards for instant 15% discounts, making your dream buys even more affordable.
Extra 10% Off via SuperCoins & Coupons
Maximize savings by redeeming Flipkart SuperCoins and applying exclusive coupons for an additional 10% off. Because one discount just isn’t enough.
78 Curated Deal Zones to Explore
Don’t miss exciting segments like Freedom Deals, Rush Hours, Bumper Hours, Tick Tok, and Exchange Offers; all of these are packed with discounts and run throughout the day to help you save more.
AJIO is all set to set your wardrobe on fire this Independence Day with its much-awaited Fashionation Sale, expected to go live on August 3, 2025. Whether you’re craving a fashion reset or eyeing iconic labels, this sale is your green flag.
With up to 90% OFF on big names like GAP, Superdry, New Balance, Van Heusen, Trends, and more, Ajio’s freedom-to-fashion fiesta is one you don’t want to miss.
Why You Shouldn’t Skip AJIO’s Fashionation Sale?
Flat 80% OFF on Must-Have StylesGet unbelievable discounts on men’s, women’s, and kids wear.
Extra 5% Off on Prepaid Orders Paying upfront lets you unlock extra discounts instantly. It’s a smart way to save more with every purchase.
Coupons That Stack Use AJIO’s stackable coupons for extra discounts, cashback, and surprise freebies.
All-in-One Fashion Destination From streetwear and ethnic to luxury and everyday essentials, AJIO’s sale caters to every style and every wallet.
Myntra
Myntra – Independence Day Sale
This August, Myntra is celebrating Independence Day in style with the Right to Fashion Sale 2025, launching at midnight on July 31. Get ready for up to 80% OFF on top fashion brands, exclusive coupons, surprise cashback, and Insider-only perks.
Why Myntra’s Right to Fashion Sale Should Be on Your Radar?
Up to 80% OFF on Everything Fashion From global giants to cult-favorite D2C labels, grab flat 50–80% off on clothing, footwear, accessories, beauty, and more.
Early Access for Myntra Insiders Myntra is offering free 3-month Insider trials for select users. Pro tip: check in incognito mode to see if you qualify!
Stackable Coupons + Bank Offers Use Myntra coupons and eligible bank cards for extra discounts on already-slashed prices.
Free Myntra Cash & Smart CombosMyntra Cash is a fashion cashback that you can use to buy things you want in the future. It may be present in some deals.
Live Wishlist Alerts Products are getting added in real-time. Wishlist now, shop fast—before the best picks disappear.
Fashion That Frees Your Style Ethnic, casual, street, or glam, this sale is your chance to style your freedom, your way.
Nykaa
Nykaa – Independence Day Sale
This August, Nykaa is bringing back its popular Freedom Sale, a beauty lover’s dream with amazing discounts on makeup, skincare, and wellness products. Expected to go live between August 7th and 9th, the sale promises huge savings on top Indian and international beauty brands.
Why You Shouldn’t Miss the Nykaa Freedom Sale 2025?
Up to 60% OFF on Bestsellers Save big on favorites like Kay Beauty, L’Oréal Paris, Olay, Dot & Key, and more.
Free Gifts with Orders Get free products like lip kits and mini skincare items with select purchases and coupons.
Early Access & Special Combos Nykaa loyalty members and app users may get early access and exclusive combo deals.
2,000+ Brands on Sale Shop everything from luxury brands like Estée Lauder to affordable picks like Lakmé.
Extra Savings with Gift Cards Use GyFTR Nykaa gift cards to stack more discounts or gift beauty to someone special.
This Independence Day, Tata CLiQ is bringing you The Moments That CLiQ Sale 2025, a celebration of style, savings, and shopping like never before. The sale is now live with jaw-dropping deals across categories and added perks that make every purchase count.
Why Tata CLiQ’s Moments That CLiQ Sale Deserves Your Attention?
Flat 30% to 85% OFF Sitewide From fashion and electronics to home décor and more, shop your favorite brands at deep discounts.
Extra 12% OFF with Code MOMENTS12 Apply the exclusive coupon at checkout to unlock additional savings.
CLiQ App-Exclusive Deals Get the best prices and limited-time offers only on the Tata CLiQ app.
Top Brands, Big Bargains Snag top labels like Biba, Adidas, Pepe Jeans, and more at prices you can’t resist.
Conclusion
Independence Day is being celebrated in e-commerce with a flurry of offers, early access privileges, and patriotic product drops on Amazon, Flipkart, Myntra, Ajio, Nykaa, and Tata CLiQ. Most of these platforms are also offering bundle combos, buy more, save more deals, and even personalized coupons for logged-in users.
On top of that, shoppers can stack discounts with bank offers (HDFC, SBI, ICICI, etc.), digital wallets, and reward programs like Myntra Insider or Flipkart Plus, making the final price too good to ignore. Whether you’re shopping to upgrade your gadgets or revamp your wardrobe, these mega Independence Day sales are making sure you do it without burning a hole in your pocket.
What are the top Independence Day sales in India ?
The biggest Independence Day 2025 sales include:
Amazon Great Freedom Festival
Flipkart Big Freedom Sale
Ajio Fashionation Sale
Myntra Right to Fashion Sale
Nykaa Freedom Sale
Tata CLiQ Moments That CLiQ Sale
Can I get early access to Independence Day sales?
Yes! Early access is available for loyal members:
Amazon Prime Members: Access from midnight on July 31
Flipkart Plus/VIP Members: Access from August 1
Myntra Insiders: Exclusive early entry and perks
When does the Amazon Great Freedom Festival 2025 start and end?
The Amazon Freedom Sale 2025 began on July 31 for Prime members and on August 1 for everyone else. It runs till August 10, 2025, offering huge deals on fashion, electronics, home essentials, and more.
