Tag: Alternatives

  • 8 Steps of Effective Planning for Every Business

    There are many people who dream of being an entrepreneur and starting their own businesses. With various opportunities coming forward at this age, the number of startups is increasing every day. Whenever you try to start a business, there are several factors that are needed to be done properly, among them is planning. In fact, effective planning can do wonders.,

    Planning is an important activity of every business organisation. It is the foremost task which every business has to do before starting its other initiatives. Every implementation of an idea starts with planning. Therefore, planning has an important role to play in any venture or business.

    If planning is not done properly, the business is bound to fail at any given point. Many brainstorming ideas die before execution because of improper planning. Effective planning is what makes the lifeline of every business. In this article, we will talk about the 8 steps that you need to follow for effective planning of your business. These steps are just paving the road to success, so let’s take a look at them.

    Recognise the Opportunities
    Create Objectives
    Planning Premises
    Finding Alternatives
    Evaluating Alternatives
    Choosing Alternatives
    Making Supporting Plans
    Implementation of Plans

    Recognise the Opportunities

    Before creating a plan, there is the foremost need to recognize the opportunities that exist in the external environment. There are 8 stages of planning, to make an effective plan, in which Recognising the opportunities comes first. The managers of the organisation must do a clear analysis of all the aspects of the opportunity on the basis of the future as well as the present. The management should also do an analysis of the present position of the company so that the strength and weaknesses can be taken out which will lay the foundation for setting up the objectives of the organisation.

    Importance of Planning in Business
    Importance of Planning in Business

    Create Objectives

    Your objectives define your business, if there are no objectives then the growth of the business is not possible. The objectives of an organisation must be very clear and well defined. A proper objective of an organisation provides a proper direction to the organisation and its different departments. The objective of the organisation decides the future of the organisation, therefore the management must create a clear set of objectives that the organisation needs to achieve.

    Planning Premises

    As we already know that the process of planning premises is done on the basis of the future. However, as the future is uncertain, so we must create some forecasts on the basis of assumptions. These forecasts are known as the planning premises. The assumptions may not be true, but considering and forecasting them will make the organisation ready to deal with them. Therefore, the management must develop the planning premises so that the organisation can survive in case of any unwanted occurrence.

    Finding Alternatives

    There are multiple ways to do a single thing. Similarly, there are multiple ways in which the objectives of an organisation can be achieved. The management must develop and identify all the multiple and unique ways of doing things that can help them in achieving the objective of the organisation because if by any chance one way is failed to achieve the objective, another is ready to take its place so that the objectives can be achieved without any delay or blockage. Apart from that amongst these alternatives, the best possible case must be chosen.

    Evaluating Alternatives

    After identifying all the ways for achieving the objective, each of the alternatives must be properly evaluated. The process of evaluation of the alternatives must be made on various factors like investment requirement, risk, uses of resources, profit, and others. The management should properly analyse the pros and cons of each and every alternative and where those alternatives can take them. So, that the best one of them can be taken out and can be applied to their business to achieve the objectives.

    Choosing Alternatives

    Once after the evaluation process, the managers will have the proper awareness of the pros and cons of each alternative. Out of all those alternatives, the managers have to make decisions and choose a plan which is more profitable and where less risk is involved. The alternative that will be chosen should fit perfectly to achieve the goals, while choosing the alternative, three tools are must that is, experience, experimentation and research.

    Making Supporting Plans

    Each main plan requires various work to be done. In order to execute the main plans, there is the requirement of supporting plans for various works like hiring manpower, buying required materials, purchasing raw materials and others. The supporting plans are not different plans but they are parts of the main plan which help in managing the different activities and things. The main plans couldn’t take place without the supporting plans and therefore, the managers should create supporting plans to carry forward the work.

    Implementation of Plans

    After the creation of the main plan and the supporting plan, there is a need to bring them into action. The plans should be implemented in such a way that they can help in achieving the objectives. The process of implementing the plans includes the formation of policies, procedures, the budgets, and a sequence of activities to be performed in order to achieve all the goals. Once the implementation is done, now you have to wait and see if you are able to achieve the objectives of your business.

    Conclusion

    A proper business plan helps you in your strategies to make your business successful. When you start your journey of entrepreneurship, the growth of your business keeps you going and it can only happen through proper planning. While planning you need to follow all the steps required, then only you can achieve your end goal.

    FAQs

    What are the effective planning steps of a business?

    Some steps to make planning effective:

    • Recognise the opportunities.
    • Create Objectives.
    • Planning Premises.
    • Finding Alternatives.
    • Evaluating Alternatives.
    • Choosing Alternatives.
    • Making Supporting Plans.

    What is planning in management?

    Planning defines the correct actions to achieve organisational goals. It helps in the efficient utilization of available resources. Realistic planning helps in achieving organisational goals in the most competitive way. Hence go on and plan to achieve the goals you have set.

    What is planning premises?

    The forecast or the assumptions about the future which provide a base for planning in the present are known as planning premises. They are the anticipated environment in which plans are expected to operate.

    What is a good business plan?

    A company often needs a business plan before it can borrow money from a bank. Good plans are usually highly detailed and include information on all aspects of the business, including the industry, marketing, finance, personnel, and various operating procedures.

  • Best Alternatives to Moz for SEO in 2022

    SEO, expanded as Search Engine Optimization is a process that helps in making websites or content rank higher in search engines like Google, Yahoo, Bing, etc. It optimizes the contents to improve its visibility on top of the page as gains more traffic than the others. Therefore, SEO becomes more essential for businesses and bloggers to attract audiences by staying on the primary page of search results.

    Google has regularized and improved the SEOs by building algorithms in a way, that ensures the quality and authenticity of websites. Now, there are various companies that help others in building SEOs and Moz is one of the most used.

    Moz is an all-in-one tool that is most trusted by the digital community. It helps businesses manage numerous aspects of their SEO campaign. Starting as an SEO blog, today Moz has built its empire firmly by having generated around 40.7 trillion links and 500 million keywords. They offer a comprehensive set of SEO features and stand to be a good choice for individual, small and medium businesses.

    There are other tools that are giving tough competition to Moz and provide powerful SEO solutions. Here are some of the best alternatives for Moz that can be used to get ranked higher on search engines.

    About Moz
    Need for an Alternative for Moz
    Best Alternatives for Moz – Free Tools

    1. SEOquake
    2. Google Keyword Planner
    3. SEO Book

    Best Alternatives for Moz – Paid Tools

    1. SEMrush
    2. Ahrefs
    3. Majestic
    4. SpyFu
    5. Screaming Frog
    6. SE Ranking
    7. SEOquake
    8. Mangools
    9. Raven Tool
    10. Serpstat

    Conclusion
    FAQs

    About Moz

    Moz was first started in 2004 as a blog to speak contents on SEO. Their prowess in the field transformed them from bloggers to SEO consultants and later into developers. Their tools like Moz Local and Moz Pro have helped customers and businesses in developing and managing their own SEO strategies.

    Here are some of Moz’s best features:

    • Moz Keyword Explorer does deep analysis and gives you suggestions for a better keyword optimization.
    • Moz Pro has its own Site Crawl feature that identifies and report errors to ensure better SEO performances.
    • It gives an in-depth evaluation for your backlinks from their massive collections, through their Link Explorer.

    Pricing

    Free Trial – 30 days
    Standard – $99/month
    Medium – $179/month
    Large – $249/month
    Premium – $599/month
    You can save 20% on yearly plans.

    Need for an Alternative for Moz

    • The navigation structure of Moz is poor and you can’t find the required tools easily.
    • Though the services are worthy of their prices, they seem to be costly compared to their competitors.
    • There is no complete automation for some processes and this stands to be a disadvantage for larger companies.
    • Users need to possess some technical knowledge for the efficient utilization of their services.

    Best Alternatives for Moz – Free Tools

    SEOquake

    SEOQuake - Best Alternatives to Moz
    SEOquake – Best Alternatives to Moz

    SEOquake is a free extension available for browser and can be added to the webpage. Whenever we open a website link, the SEO dashboard shows brief information of the site like, backlinks, ranking, domain, etc., SEO audits can be conducted in real-time and results can be exported. SEOquake is really quick in analyzing the SEO of any page within seconds. New users may find it difficult to understand the contents of dashboard due to lack of information. If your need is to just have a quick and basic analysis of a website, then SEOquake is the best option and it is also free. However, this tool may not be recommended for in-depth analysis.

    Pricing

    SEOquake is a completely free plug-in available for download to anyone using Chrome, Firefox and Opera.

    Google Keyword Planner

    Google Keyword Planner - Best Alternatives to Moz
    Google Keyword Planner – Best Alternatives to Moz

    Google Keyword Planner is a powerful tool that helps to research keywords for your site. They help you discover and organize keywords, analyze their historical data, and determine the cost of your ad. Keyword Planner makes your search easy by narrowing them down to location, date, language, organic impression, competition level and many more. Google Keyword Planner has less search volume data compared to Moz. But they provide competition metrics for each and every keyword, that proves highly useful for the users.

    Pricing

    Google Keyword Planner is a Free tool. The only thing is you need to have an account in Google Ads to access it.

    SEO Book

    SEOBook - Best Alternatives to Moz
    SEOBook – Best Alternatives to Moz

    SEO Book is a web-based free SEO site that offers various tools for analyzing keywords like the Keyword suggestion tool, List generator, List cleaner, Density Analyzer, Keyword wrapper, etc., They also offer extension tools for Firefox web browser. In addition to this, they provide guidance and training programs on SEO, Keyword analysis and Link building. Unlike Moz, it is an easy, simple and free tool to use for keyword analytics.

    Pricing

    SEO Book Keyword Tools comes at Free of cost.

    Best Alternatives for Moz – Paid Tools

    SEMrush

    SEMrush - Best Alternatives to Moz
    SEMrush – Best Alternatives to Moz

    SEMrush leads the SEO market by their extensive services, provided through 20+ impressive SEO tools. Their data library includes 20 billion keywords that serve over 130+ countries with around 830 million domains. They help you in bringing Organic Traffic to your website through their advanced keywords research tool. SEMrush also offers rank tracking and backlink analysis. You can formulate your own SEO strategies through their numerous SEO and marketing research tools. SEMrush assists you with a good product and usage guide for every process, which Moz lacks.

    Pricing

    SEMrush has three plans and a discount of 17% when purchased annually. There’s also a free plan with limited facilities. Free trial for 7 days is given, when any of the given plans are purchased.
    Pro – $119.95/month
    Guru – $229.95/month
    Business – $449.95/month

    Moz Vs Semrush

    Ahrefs

    ahreFs - Best Alternatives to Moz
    ahreFs – Best Alternatives to Moz

    Ahrefs has one of the largest backlink databases with more than 15 trillion links. They can do keywords research on 10 search engines and does the best website crawl through its Site Audit feature. Ahrefs keeps adding some new data, every few minutes to its index. They also feed you with rank tracking, SEO optimization, organic keyword research and gap monitoring, to look, where and how you could stay ahead of your competitors. They possess the best backlink tracking compared to Moz and other competitors. However, Ahrefs fails to integrate with Google Analytics.

    Pricing

    Ahrefs gives complete access to the tool at $7 for 7 days. Other than this they’ve four plans.
    Lite – $99/month
    Standard – $179/month
    Advanced – $399/month
    Agency – $999/month (customizable plan)

    Majestic

    Majestic - Best Alternatives to Moz
    Majestic – Best Alternatives to Moz

    Majestic is another tool, that is specialized in Backlinks. They possess a large link index and brag it to be the biggest. A tool called Site Exploration Summary gives an overview of a website’s profile and analyze it through a list of metrics like Trust Flow, Citation Flow, Visibility Flow, Topical Trust Flow and Flow Metric Scores. Hence, Majestic is better than Moz in determining a site’s metrics. They also provide features to look deep into backlink’s profile, which Moz doesn’t offer. The link research process can be done real quick and effectively through them. Majestic focuses only on backlinks and it is not an all-in-one tool.

    Pricing

    There’s no free trial available and Majestic has three plans for users. You can enjoy a discount, while you opt for yearly plans.
    Lite – $49.99/month
    Pro – $99.99/month
    API – $399.99/month

    SpyFu

    spyFu - Best Alternatives to Moz
    SpyFu – Best Alternatives to Moz

    SpyFu basically qualifies themselves in keyword research, ranking, PPC and SEO. They can get you the complete details of any domain and its appearance in Google in past 15 years. SpyFu fills you with regular updates of competitors like changes in their strategy, emerging new competitors and any activities they do related to keywords. It helps you make quick changes or take necessary action to increase your website’s traffic and stay up in the competition. Spyfu is better at meeting the needs of customers than Moz. But when it comes to the product quality and other features, Moz out beats SpyFu.

    Pricing

    No free trial is offered but there’s a free plan with limited options. SpyFu promises you a saving of $732 when you opt for annual billing. Here are their monthly bills:
    Basic – $39/month
    Professional – $69/month
    Unlimited – $129/month


    List of Best SEO Competitor Analysis Tools to use
    Digital marketers know the importance of keyword for ranking on Google. Here are the Best SEO Competitor Analysis Tools to help you rank better.


    Screaming Frog

    Screaming Frog - Best Alternatives to Moz
    Screaming Frog – Best Alternatives to Moz

    Screaming Frog SEO Spider is mainly a crawler software that is used by companies like Apple, Google, Disney, Amazon and a few others. It crawls the website to address data for SEO problems. They help to identify and fix broken links, find duplicate contents through md5 algorithmic check, extract data using XPath, regex or CSS and analyze pages and metadata. Crawl audits can be scheduled to run at regular intervals and resulting data can be exported to Google Sheets. But crawling on large sites, using Screaming Frog, can be time-consuming. Screaming can be a decent, but not the best, alternative for Moz.

    Pricing

    There’s a free version and a paid version which is available at €149/year. Purchasing of more Screaming Frog licenses comes at some discounted prices accordingly.

    SE Ranking

    SE Ranking - Best Alternatives to Moz
    SE Ranking – Best Alternatives to Moz

    SE Ranking is a complete SEO package that can perform SEO tasks, ranking of websites, analyzing competitors, keyword and backlink research, etc., In-depth optimization of your page can be done to improve your search ranking. This is done through Website Audit Tool, which helps to move your website to top 10 search results by finding out the issues and providing solutions to fix them. Sometimes keywords get displayed in a de-organized manner, which creates difficulty in choosing them. Overall, SE Ranking is considered to be a better alternative for Moz in terms of SEO audit, competitive analysis and beginner-friendly.

    Pricing

    There’s a free trial of 14 days. SE Ranking offers discounts from 5% – 60% on their pricing plan given below:
    Essential – $31/month (250 keywords)
    Pro – $71/month (1000 keywords)
    Business – $151/month (2500 keywords)

    Mangools

    Mangools - Best Alternatives to Moz
    Mangools – Best Alternatives to Moz

    Mangools is an affordable and easy-to-use SEO toolset, that is of great help to bloggers, SMEs, SEOs and affiliate marketers. They’ve some big companies as customers like, Adidas, Airbnb, Alexa, etc., KWFinder, one of their popular tools, helps in identifying long-tailed keywords with minimal effort. SERPWatcher gives regular updates for your website on ranking, which is determined irrespective of locations or countries. In addition to this, they also perform their regular duties like keyword and backlink research and SEO metrics. Mangools is reasonable alternative to Moz.

    Pricing

    Mangools offers 10 days free trial which is followed by three monthly plans. Yearly plans come at a discount of 40%.
    Mangools Basic – $49/month
    Mangools Premium – $69/month
    Mangools Agency – $129/month

    Raven Tool

    Raven Tools - Best Alternatives to Moz
    Raven Tools – Best Alternatives to Moz

    Raven Tools, LLC is a comprehensive tool that deals with SEO, PPC and social media marketing. They help you with website and keyword ranking, generating analysis reports, extensive competitor research and link-building strategies. Issues in your website can be diagnosed and rectified by their Website Auditor Tool for better performance. They have a few glitches while providing another website’s information. Though Raven Tool lacks features like Live and In-Person training, E-mail, help desk and other support services that are provided by Moz, they still stand to be good in what they offer.

    Pricing

    There’s a free plan of Raven Tools with limited features and you can save 30% on yearly plans. Below are their lists of monthly plans:
    Small Biz – $49/month
    Start – $109/month
    Grow – $199/month
    Thrive – $299/month
    Lead – $479/month

    Serpstat

    Serpstat  - Best Alternatives to Moz
    Serpstat – Best Alternatives to Moz

    Serpstat provides you with 30+ tools that help in SEO, PPC and market analysis. With the number of features offered, their prices are considered to be cheaper than competitors. Their PPC research helps you analyze and identify the reasons for competitor’s success and helps you improve it. Other than this, they perform functions like crawling, text analytics, team management, rank tracking and many more. Serpstat provides Keyword clustering and text analytics features that are unavailable at Moz. They are a passable alternative for Moz.

    Pricing

    Serpstat has four monthly and yearly plans with an additional plan for big enterprises, which is priced based on their requirements. Annual plans come at 20% discount.
    Lite – $69/month
    Standard – $149/month
    Advanced – $299/month
    Enterprise – $499/month

    Conclusion

    Using appropriate SEO tools for the development of your business has become essential in the world of websites today. There are plenty of options piled up before you to choose the best one and that could be confusing. Moz is definitely a good tool but they have their drawbacks too. So, here are some of the best tools available in the market as of now. Almost all of the paid tools have a free trial or free plan, which you can give a try to know them better. Choosing the right tool will help your business grow with time.

    FAQs

    Which SEO tools are best alternatives to Moz?

    Some of the best Moz alternative SEO Tools are:

    • SEMrush
    • Ahrefs
    • Majestic
    • SpyFu
    • Screaming Frog
    • SE Ranking
    • SEOquake
    • Mangools
    • Raven Tool
    • Serpstat

    Who are the top competitors of Moz?

    Some of the top competitors of Moz are:

    • Semrush
    • SpyFu
    • Serpstat
    • Ahrefs
    • SE Ranking