In recent years, Amazon has become a household name, whether it’s because of its unlimited options for selection, custom-made services, cheaper prices, customer services, or good quality search tool that helps in finding items of one’s choice. Amazon is a US-basedmultinational e-commerce company that focuses on e-commerce, digital streaming, artificial intelligence, and cloud computing. Amazon is now the world’s largest online retailer and has also been referred to as the world’s most valuable brand.
Amazon was founded by Jeff Bezos in 1994 and is headquartered in Seattle, Washington. The company started out as an online marketplace for books but went on to expand its market to selling electronics, music CDs and DVDs, tools, toys, software, video games, apparel, furniture, baby products, sporting goods, beauty products, clothing, and jewellery, among others.
Amazon is considered to be one of the big five companies in the US information technology industry, along with companies like Google, Facebook, Microsoft, and Apple. Amazon went on to surpass Walmart as the most valuable retailer in the US by market capitalization in 2015. Amazon Prime, had surpassed more than 200 million subscribers worldwide as of 2024.
Amazon has a well-known diversified business model. According to the annual report as of 2024, the company recorded net sales of over $638.0 billion and a net profit of over $59.248 billion. Amazon’s business model is an Ecommerce model, but over the years, it has made acquisitions and created a portfolio of business models and revenue streams. However, the biggest proportion of sales, which is fifty percent, came from their online marketplace.
The rest comes from the physical stores, Amazon AWS, subscription services to their apps, third-party seller services, and lastly, advertising revenues. Amazon Prime, which is a subscription-based service, plays an important role in the business model, as it gets the company more loyal customers who are willing to spend more for their services. Amazon also has a cloud infrastructure called AWS, which yields high margins. Besides that, Amazon also has an advertising business, which is worth billions of dollars.
The Amazon Business Model Canvas
Amazon measures its success based on lower prices, reliable tech infrastructure, free cash flow generation, and customer experience obsession. The company’s service sales have been growing at a fast pace, helping the company to expand globally. Amazon had attracted over 3.25 billion visits in June 2024 worldwide, while people spend more than six minutes on the site looking at a minimum of nine pages in order to find what they are searching for.
Amazon runs a platform business model as the core with many other business units within the core model. Some units, such as Prime and the advertising business, are heavily linked to e-commerce platforms. For example, Prime helps reward Amazon customers, thus growing its platform business. Other units, such as AWS, helped improve Amazon’s technical infrastructure. Amazon sells a variety of its own products on the platform but also allows third-party sellers to sell to customers.
Here are some key milestones of Amazon:
1995 – Amazon launched as an online bookstore.
1997 – Became a publicly traded company.
2005 – Launched Amazon Prime, offering fast delivery and other benefits.
2006 – Introduced Amazon Web Services (AWS), now a leading cloud platform.
2012 – Acquired Kiva Systems to automate warehouse operations.
2015 – Celebrated 20 years with the first Prime Day sale.
2018 – Reached $1 trillion in market valuation.
2020 – Saw massive growth during the COVID-19 pandemic.
2021 – Founder Jeff Bezos stepped down as CEO; Andy Jassy took over.
What Does Amazon Sell?
Currently, the platform offers products and services such as Amazon Prime Video, Amazon Music, Appstore for Android, Echo and Alexa, Fire tablets and TVs, Kindle e-readers and books, merchant products and seller products. Amazon’s target audience is customers who buy products and subscribe to its services. So vendors sell their products on the platform, and developers are focusing on using AWS technology for infrastructure, digital products, and services.
Revenue and services of Amazon
Key Elements of Model
Consumers – Amazon has great customer service and makes sure that they serve their consumers through their online websites. The company focuses on selection, convenience, and price. The Amazon website is designed in such a way that customers can browse through dozens of product categories and access them conveniently on various gadgets. The company strives to offer its customers the lowest prices through everyday product pricing and shipping offers.
Sellers –Amazon gives sellers the opportunity to grow their business, sell their products on websites, and fulfill orders through us. Amazon earns fixed fees, a percentage of sales, per-unit activity fees, interest, or some combination thereof for the seller’s programs.
Developers and Enterprises – Amazon serves developers and enterprises of all sizes, which includes startups, academic institutions, and government agencies through their AWS segment, which promises to offer a broad set of global computing, storage, database, and other services.
Content creators – Amazon also helps authors and independent publishers with Kindle Direct Publishing, an online service that allows independent authors and publishers to choose a 70% royalty option and make their books available in the Kindle Store. They also offer programs that will allow musicians, filmmakers, app developers, and authors to publish and sell their content.
Amazon Advertising – Amazon Advertising provides sponsored ads and video options, making it a highly effective marketing channel, as users on the platform already have strong purchase intent.
With a market capitalization of $1.92 trillion as of April 2025, Amazon is currently one of the most valuable retailer in the world. Amazon’s online stores bring in high margins, while other parts of the Amazon business model, such as Amazon Advertising Services, Amazon Prime and Amazon AWS, run with much higher margins.
Thus, Amazon’s online stores are the foundation for other businesses that make the overall company more profitable in the long run. An important day for online sales is Prime Day, which has turned into a major shopping event comparable to Black Friday and Cyber Monday.
In 2024 Amazon Prime day generated over $14.20 billion which is a record high. The third-party seller is the company’s second-largest unit in terms of net sales. A key factor in the company’s success is its diversification into other areas.
How Amazon Makes Money
The revenue model of Amazon is primarily based on the commissions and fees it receives for matching borrowers and sellers. Amazon provides a marketplace that provides a standardized experience for both buyers and sellers. Amazon also derives a large portion of its revenue from affiliate programs in order to receive a large commission on their sales. The company also sells advertising space on its website so that vendors can increase their sales by advertising on the site. Amazon also makes a lot of money from the Kindle marketplace.
Online stores – Includes product sales and digital media content where we record gross revenue. Amazon leverages our retail infrastructure to offer a wide selection of consumable and durable goods that include media products available in both physical and digital formats, such as books, videos, games, music, and software. Digital product subscriptions that provide unlimited viewing or usage rights are included in the Subscription Services.
Physical stores – This includes product sales where our customers physically select items in a store. Online stores include sales to customers who order goods online for delivery or pick up from our physical stores.
Third-party seller services – The Company receives a substantial portion of its revenue from third-party sellers, from commissions and any related fulfilment and shipping fees and other third-party seller services.
Subscriptions – Amazon Prime membership comes with an annual and monthly fee. Amazon also offers subscription services for audiobooks, digital video services, digital music, eBooks, and other non-AWS services. Amazon’s standard Prime membership rate is $139 a year, which would translate into more than $25.21 billion in revenue, though the company offers discounted memberships for students and others.
AWS – AWS includes global sales of computing, storage, database and other services.
Other services – These include sales of advertising and marketing services.
The value proposition provided by Amazon is actually quite simple: they offer the most convenient and widest range of products and services for the lowest prices. The prices of its products and services are so low that they have managed to displace Walmart, making the company the leader in the price category. While the goods and services are at the lowest prices, the quality of the products is not compromised in any way.
Amazon takes advantage of technology to get the lowest prices possible so that it doesn’t have to stock any kind of inventory. While other stores are burdened with spending money on stocking inventory, Amazon can cut out the competition on this one. It is a mix of a retail company and a technology company. Unlike retail companies, Amazon rarely hires stock clerks and floor managers and keeps employees with high technical skills.
Conclusion
Amazon is the face of the current market – global, digital, and ever-growing. It is a rapidly productive brand, adapting quickly to new demands in a fast, effective, and original way. For this reason, for now, even though it faces competition individually on all fronts, its corporate umbrella remains unique and, hence, should stay ahead in the coming years.
FAQ
When and by whom Amazon was founded?
Amazon was founded by Jeff Bezos in 1994.
How many business models does Amazon have?
Amazon has five main business models, an eCommerce, a Cloud Platform with AWS, runs subscriptions with Prime, third-party sellers and it also produces hardware products such as voice assistant, Alexa, the ebook reader Kindle, and more.
What business model does Amazon use?
Amazon uses a hybrid model: it sells products, lets others sell on its site, offers subscriptions like Prime, runs cloud services (AWS), earns from ads, and provides logistics and devices like Alexa.
Is Amazon a B2B or B2C?
Amazon is both a B2B and B2C company.
What is Amazon business model in India?
In India, Amazon follows a marketplace model, connecting buyers and sellers, offers Prime subscriptions, earns from ads, and provides logistics through Amazon Transportation and Fulfillment services.
Search engine optimization (SEO) is crucial for any business that wants to be visible online. One important aspect of SEO is understanding your competitors and their strategies. In this blog post, we will be discussing the top SEO competitor analysis tools that can help you gain insight into your competition and improve your own SEO efforts.
Search engine Optimization competitor analysis tools can help you identify your competitors’ keywords, backlinks, and content strategies, among other things. SEO tools simply make it easier for you to know how your competitors are exceeding your capabilities. It is used to reverse engineer the success strategies of your SEO competitors. By doing this, you can make informed decisions about your own SEO efforts and stay ahead of the competition.
There are various SEO competitor analysis tools available in the market. Here we will discuss some of the top tools available for conducting competitor analysis and how they can help you stay ahead of the game. Whether you’re a small business owner or a marketing professional, these tools can help you make data-driven decisions and stay ahead of the competition. So, let’s dive in and explore the best SEO competitor analysis tools available today!
Adspyder is an ad spying tool. It helps in spying upon the competitor’s SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing. The tool is basically used to spy on the ads, but it has features of Keyword Search, Domain Search, Networks Ads Library search, ad analytics, and many more.
Best Use of AdSpyder for Competitor Analysis
You can track the performance of your competitor’s ads, including click-through rates, conversion rates, and more.
You can identify the keywords and phrases that your competitors are using in their advertising campaigns.
It allows you to track the advertising campaigns of your competitors, and gives you insight into their targeting, messaging, and ad placement.
It provides you with the historical data of the Ad campaigns of your competitor to make a better ad strategy.
You can use the domain checker feature to identify the keywords which are used by your competitors.
You can check the total number of Ads running on the specific keywords using the feature, keyword checker.
Pros:
Free trial is available
Advanced Analytics and reports
Best for spying on competitor’s ads
Excellent live chat support
Ads spy on Google, Instagram, Facebook, YouTube, and more
Learning resources are available
10 million+ ad copies
Cons:
Free plan is not available
Pricing Plan:
AdSpyder offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Yearly Price
Basic
$199 yearly
Professional
$249 yearly
Team
$299/month
Ahref
Website
Ahrefs.com
Rating
4.7 out of 5
Free Trial
Not Available
Best For
All-in-one competitor research tool
Ahrefs – All-in-one SEO Competitor Research Tool
Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. It has 2986 servers across the world that helps to fetch accurate data for you. It can research and analyze the backlinks, organic search, and paid search performance of any website or webpage.
The information provided by this tool can be used to identify link-building opportunities and track the performance of a website over time. You can compare the search performance of different sites to identify strengths and weaknesses. Ahrefs can be used to research the top-performing content in a particular niche, and to uncover the keywords that a website is ranking for in organic search.
Best Use of Ahrefs for Competitor Analysis
You can use this tool to understand how much organic traffic your competitors are getting and from what sources.
You can track your competitor’s keyword rankings.
It allows you to see the backlinks of your competitors and identify opportunities to build similar links for your own website.
Analyze the content of your competitors to identify popular topics and formats.
You can analyze the paid traffic of your competitors to see which keywords they are bidding on and use this information in your own paid traffic strategy.
Utilize the rank tracker feature and identify where you stand on the specific keyword compared to your competitor.
Pros:
Huge learning resources
Chrome extension is available
Huge database
Keyword and competitor analysis
Excellent support
Offers a lot of free SEO tools
Shows historic data
Cons:
Some users find the UI is complex
The rank tracker can be more robust
Pricing Plan:
Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
SpyFu
Website
www.spyfu.com
Rating
4.5 out of 5
Free Trial
7 Days
Best For
Find out competitor’s ranks, ads, keywords, backlinks
SpyFu – Top SEO Competitor Analysis Tool
SpyFu has been mastering the field of analyzing SEO competitive landscape data for quite a while now. SpyFu also helps you find the most powerful competitors when you provide your field.
The SEO overview dashboard is another great feature that this tool provides. It gives a good overview of the competitor’s performance like the position of your toughest competitor on the first page of search results and so on.
How to see your competitor’s keyword strategy in minutes with Spyfu
Best Use of SpyFu for Competitor Analysis
Use domain, URL, or keywords to find your top competitor and analyze their site to gather useful information.
The Kombat feature allows you to compare your website with your competitor’s and gives you a report that highlights the strengths and weaknesses of each site.
You can identify the backlinks that are pointing to your competitor’s websites.
It will help you to find out domains that are ranking on the keywords of your site.
You’ll get a snapshot of a domain’s organic search performance and paid search performance, organic keywords, paid keywords, organic competitors, and paid competitors.
It allows you to view the AdWords campaigns of your competitors and see which keywords they are bidding on.
Pros:
Kombat feature for comparison
Excellent support
Easy-to-use interface
Competitors paid campaign tracking
Keyword ranking history
Mini video tutorial to learn the tool
Custom branded reporting
Cons:
No free trial and no free plan
Advertising spend is not always accurate
Pricing Plan:
SpyFu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price
Basic
$39/month
$16/month
Professional
$39/month first month, $79/month thereafter
$36/month
Team
$299/month
$149/month
Ubersuggest
Website
www.neilpatel.com/ubersuggest/
Rating
4.4 out of 5
Free Trial
7 Days
Best For
Find out competitor’s keywords
Ubersuggest – Best SEO Competitor Analysis Tool
It is a tool that provides all-around information, which is keyword analysis, SEO data and competitive analysis all at once. It provides you with information about the keyword and content your competitors are gaining popularity through, new content inspirations and also new competitors. UberSuggest’s keyword tool allows users to check the traffic, competition, and even seasonal trends of various keywords. This tool enables people to analyze the most successful content for any keyword. UberSuggest can also help to create backlinks, allowing users to know the online content which their link will be targeting. Creating an action plan to improve link profile and page ranking is something users can do by utilizing this tool. They also have Ubersuggest chrome extension, in order to enable one to get data and traffic while browsing through the web.
Best Use of Ubersuggest for Competitor Analysis
You can use this tool to analyze your competitor’s social media presence and identify opportunities to improve your own social media strategy.
It will help you to identify any paid advertising campaigns your competitors are running.
Track the rankings of your competitors and monitor any changes over time.
It provides you with a list of the top-performing content of your competitors and analyzes the elements that make it successful.
Analyze the backlinks of your competitors and identify opportunities to acquire similar links for your own website.
Research the keywords your competitors are ranking for and target those keywords in your content strategy.
Pros:
Knowledgeable blogs to learn
Provides lifetime plan
Easy to use
Robust competitor analysis
Interactive dashboard
Chrome extension is available
Cons:
Lack of automated reports
Limited database
Pricing Plan:
UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$120/Lifetime
$12/month
Business
$200/Lifetime
$20/month
Enterprise/Agency
$400/Lifetime
$40/month
Google Alerts
Website
www.google.com/alerts
Rating
4.6 out of 5
Free Trial
Completely Free
Best For
Find out competitor’s keywords
Google Alerts – SEO Competitor Analysis Tools
Google Alerts is a cloud-based tool designed to alert businesses via email about changes and new posts on websites, articles, research papers, and blogs. This allows users to set up notifications on a daily, weekly, or monthly basis.
It can be the go-to tool for beginners. Extremely easy to operate, this tool sends you reports to your inbox straight. Whether you want to be notified if your competitor is mentioned online by any means or anything else this tool will help your way out. With Google Alerts, businesses can assess their market reputation, discover trends, and track customer or competitor actions. You can also search for keywords here. It is simply on you how you want to operate this.
Best Use of Google Alerts for Competitor Analysis
It will keep updated about any new posts, updates, or promotions your competitor makes on social media platforms.
Follow the topic of your industry and it will provide an alert when any changes occurred.
You can set an alert to stay updated about any new trends or developments in the industry you’re working in.
This will help you to stay informed about any changes in your competitor’s website traffic.
You can monitor any press releases, announcements, or news articles that mention your competitor.
Pros:
Browser extension is available
Free tool to use
Google help articles are available
Easy to use
Seamless sign-in using a google account
Cons:
Difficult to get customer support
Pricing Plan:
Google Alerts is Free to use.
Social Blade
Website
Socialblade.com
Rating
4.4 out of 5
Free Trial
30 Days
Best For
Know how your competitors are doing on social media
Social Blade -SEO Competitor Analysis Tools
Social Blade is a platform that provides insights and enables brands to discover influencers, as well as track the performance of posts on various social media platforms. This enables you to see where your competitor stands in social media. This tool displays real-time statistics of how your competitors are doing on social media such as YouTube, Facebook, Instagram, Twitter, and more. It gives you the number of their followers, uploads and growth. It also helps you put a strong social media standard to flourish.
Best Use of Social Blade for Competitor Analysis
You can use SocialBlade to research and identify your top competitors on social media.
Provides you with detailed information on a channel’s audience demographics, including gender, age, and location.
You can see which videos on a channel have the most views, likes, and comments.
Use this tool to identify trends in your industry and see which topics are most popular among your competitors.
You can track the growth of your competitor’s social media accounts over time.
This will help you to analyze the types of content your competitors are posting.
Pros:
Browser extension is available
Best for YouTube competitor research
YouTube, Twitter, and Dailymotion real-time data
Android and iOS mobile app is available
Huge database
Discord community
Cons:
Poor user interface
Very hard to find the desired result
Pricing Plan:
Social Blade offers four pricing plans: Bronze, Sliver, Gold and Platinum. Have a look at the pricing details of each package.
Plan
Yealy Price
Monthly Price
Bronze
$3.34 per month
$3.99 per month
Sliver
$8.34 per month
$9.99 per month
Gold
$33.34 per month
$39.99 per month
Platinum
$83.34 per month
$99.99 per month
Similar Web
Website
www.similarweb.com
Rating
4.5 out of 5
Free Trial
7 days
Best For
Reveal competitors’ analytics and online strategy
SimilarWeb – SEO Competitor Analysis Tools
With SimilarWeb Pro, you can get an in-depth analysis of your competitors’ website and app traffic. You will be able to view analyzed data from competitor websites, comprising user engagement parameters such as monthly visits, visit duration, page views, and bounce rate; combined with geographic visitors information and audience preferences.
This is a tool used to find the web ranking of your contemporaries. It enables you to get traffic insights into any website. It also shows you the global rank, country rank and category rank of a website along with the graphical representation of weekly visitors as per the last six months. It even suggests you competitors whom you might like to watch.
Best Use of Similar Web for Competitor Analysis
You can identify potential opportunities for building your own backlinks by analyzing the quality and quantity of your competitor backlinks.
You can identify areas where your competitors are outperforming you by comparing metrics such as bounce rate, time on site, and pages per visit.
See where your competitor’s traffic is coming from, including search engines, referral websites, and social media.
It can help you understand your target market with demographic data such as age, gender, and location of a website’s visitors.
By analyzing the traffic, engagement, and backlinks of your competitors, you can identify the top players in your industry.
Pros:
Keyword database of 5 Billion+
Intuitive dashboard
Easy to use
Free trial is available
Search ads by competitors
Huge knowledge center
Live customer support
Cons:
Limited insights into third-party websites
A separate plan is not available for competitor analysis, an all-in-one plan is available.
Pricing Plan:
SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.
Google Ads – Best SEO Competitor Website Analysis Tool
Google Ads (previously known as AdWords) is an advertising system that allows you to create and manage pay-per-click campaigns. The main aim of this tool is not competitor analysis; it is more one’s website centric. However competitive analysis comes along as one of its features. This tool can tell you the expected CPCs, as well as estimate the cost of being in the top and bottom ad positions. The overview provides data such as the average monthly search queries and the level of competition. A competition index reveals how extensively each keyword is being promoted. As it is a Google tool, it is considered to be one of the best of its kind. It basically concentrates on finding competitor keyword data and it also monitors one’s own and one’s competitor’s website.
Best Use of Google Ads for Competitor Analysis
You can see which keywords your competitors are bidding on, how much they are spending, and how successful their campaigns are.
It will help you to track the performance of your competitor’s ads such as click-through rate, conversion rate, and cost-per-click.
Google Ads allows you to see the design, layout, and content your competitors are using.
It will give you insight into the ad copy used by your competitors.
Use GoogleAds Keyword Planner to research the keywords your competitors are using in their ads.
You can analyze the audience your competitors are targeting.
Pros:
Only need a Google Ads account to use
Google own database
Google help center articles
Google keyword planner
Report and analytics
Easy to use
Cons:
Difficult to get support from google
Pricing Plan:
Google Ads allows you to set your own monthly budget caps and adjust as needed.
Semrush
Website
www.semrush.com
Rating
4.7 out of 5
Free Trial
7 days
Best For
Reveal competitors’ keywords, traffic and backlinks data
SemRush – SEO Competitor Analysis Tool
SemRush is one of the most used SEO competitor analysis tools as it is specialized for keywords data. SemRush is an essential tool for companies looking to increase their online visibility. This encompasses search, content, social media and market research tools that can be applied to data from 142+ countries, which can be seamlessly connected to Google and task management platforms.
While you visit the homepage of this tool and type the desired website’s name, you instantly get access to organic keywords and the rank of your competitors. You also find traffic numbers and ad keywords of your competitors. The most glorious thing about this tool is that it also provides the data in a graphical format.
Best Use of Semrush for Competitor Analysis
You can identify the top keywords that your competitors are ranking for and use them to optimize your website.
Compare your website’s performance to that of your competitors and identify areas where you need to improve.
You can see how much organic traffic your competitors are receiving and identify opportunities for improvement.
By using the backlink analysis tool, you can see which websites are linking to your competitors.
It will help you to stay informed on which keywords your competitors are bidding on in paid advertising.
You can easily track your competitor’s social media presence.
Pros:
Easy-to-use interface
Free account to utilize limited features
Free Demo is available
Historic data since 2014
Integration with web analytics tools
Knowledgeable Help Center
Cons:
Some users reported higher pricing
Limited support
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$99.95/month
$119.95/month
Guru
$191.62/month
$229.95/month
Business
$374.95/month
$449.95/month
WooRank
Website
www.woorank.com
Rating
4.5 out of 5
Free Trial
14 Days
Best For
Identifying competitor’s website review
Woorank – Top SEO Competitor Analysis Tool
The Woorank tool allows you to identify potential opportunities, tackle issues, and track progress and website performance in order to effectively optimize your website for your customers and search engines. It allows you to analyze the strategies used by your competitors so that you can gain an acumen in their marketing strategies.
What is WooRank: An Introduction
Best Use of WooRank for Competitor Analysis
You can use this tool to gain insight into the strengths and weaknesses of your competitor’s websites.
Identify the top competitors in your industry by searching for keywords related to your business.
Once you have identified your competitors, use WooRank to analyze their websites.
It helps to analyze your competitor’s on-page SEO, including their keyword usage and backlinks.
You can see how your competitor is using social media to drive traffic to their website and engage with their audience.
You can use the analytics data to make informed decisions about your own website’s optimization and marketing strategies.
WooRank’s website monitoring tool to keep track of your competitor’s performance over time.
Pros:
Interactive interface
SERP position tracking
A 14-day free trial is available
Competitors comparison
Quick website overview
Learning resources
Browser extension is available
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
Pricing Plan:
WooRank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (4 months free)
Pro
$79.99 per month
$53.25 per month, billed at $639.00 yearly
Premium
$199.99 per month
$133.25 per month, billed at $1,599.00 yearly
Enterprise
Custom Plans
Custom Plans
BuzzSumo
Website
Buzzsumo.com
Rating
4.5 out of 5
Free Trial
30 Days
Best For
Find top-notch content shared by competitors
Buzzsumo – SEO Competitor Analysis Tool
BuzzSumo is a tool designed to assist marketers with their social media analytics, content curation and inspiration. It scans the web for relevant content based on search inquiries, measures its level of success by analyzing social involvement, perennial scores, and backlinks.
BuzzSumo can be useful for content writers mostly. This tool tracks the most popular type of content for a searched keyword. It searches most searches for the most popular influencer sharing content of the same type as yours. It also helps you contact them. It spots the most shared contents of your contemporaries as well.
Best Use of BuzzSumo for Competitor Analysis
You can use the search bar on BuzzSumo to see the most popular content from your competitor’s website.
Monitor your competitor and Set up alerts to track their mentions and new content.
Get an idea of which types of content are resonating with your competitor’s audience with the metrics such as social shares.
It will give you an idea of where your competitors are getting their traffic from.
Analyze the types of content that perform well for your competitor and consider how you can create similar content for your brand.
It will help you to identify the influencers that your competitors are working with.
Pros:
30-day free trial
Chrome extension is available
A huge database of 5 Billion+
Learning resources
Free plan is available
Easy-to-use interface
Excellent support and help center articles
Cons:
Lags sometimes when integrating with Slack
Search is limited to only 10 in the free plan
Pricing Plan:
Buzzsumo offers a Free Plan and three pricing plans: Pro, Plus and Large. Have a look at the pricing details of each package.
Conducting competitor analysis is crucial for staying ahead in the SEO game. By using the tools discussed in this post, you can gain valuable insights into your competitors’ marketing strategy including keywords, backlinks, and content, which can help inform your own SEO strategy. While using the competitive analysis tool we need to make sure of a few things. Almost every such tool allows you a free trial of their most recent upgraded version. Make sure you utilize the free trial before paying.
Once you’ve chosen a tool, make sure to stay on it for a while to figure the results out of it. Also, make sure to analyze your overall marketing plan. Remember, the key to success in SEO is staying up-to-date with the latest trends and best practices, and competitor analysis is an important part of that process. So, be sure to use these tools to your advantage and stay ahead of the game!
FAQs
What are the best SEO competitor analysis tools?
Some of the best SEO competitor analysis tools are:
Alexa
SpyFu
Ubersuggest
Adspyder
Google Alert
Social Blade
Similar Web
Google Keyword Planner
Semrush
WooRank
Ahrefs
BuzzSumo
What is included in SEO competitor analysis process?
SEO competitive analysis process involves researching the backlinks, keywords, content, and other SEO factors of your top competitors.
Why is competitor analysis important for SEO?
The competitor analysis in SEO enables you to identify who your main competitors in the market are.
What is the purpose of competitor analysis in SEO?
Competitor analysis in SEO is the process of studying and analyzing the strategies, tactics, and techniques of your competitors in order to gain insights and improve your own SEO efforts. By understanding what is working for your competitors, you can make informed decisions on how to optimize your own website and improve your search engine rankings.
What are the common features of SEO competitor analysis tools?
Common features of competitor analysis tools includes keyword research, backlink analysis, and content analysis, which can help you gain insights into your competitors’ strategies.
How often should I conduct competitor analysis for my website?
It is recommended to conduct competitor analysis on a regular basis, at least once a quarter. This will help you stay up-to-date with the latest trends and best practices in SEO and make adjustments to your own strategy as needed.
Can competitor analysis be done manually or do I need to use tools?
While you can conduct competitor analysis manually by manually checking your competitors website and their backlinks, it can be time-consuming and less accurate. Using tools can make the process more efficient and provide you with a more comprehensive analysis.
Ecommerce has flourished rapidly in recent years. The pandemic further enhanced it as people had to shop online during lockdown periods.
Along with the latest technologies and refinements in the industry, Ecommerce itself has experienced crucial modifications. And this is, to be honest, just the beginning.
A recent survey found that 76% of online buyers purchased on websites outside their home nations. It indicates more Ecommerce companies will develop on a global scale.
By the year 2026, revenue in the Ecommerce market is predicted to reach $6.43 trillion in revenue. But the rapidly growing Ecommerce market is developing just as quickly as it’s extending. And because of rapid invention and creation in this space, the future’s Ecommerce landscape could look extensively different from the existing one.
We cannot predict the future accurately, but there are some indicative signs of what can follow. Some trends for the forthcoming years are already part of our daily lives, but they will evolve and become stronger. Others are nearly on the brink of becoming a reality, and some will likely need time to settle down, but it is better to stay prepared. Some of the trends are:
1. Projection of Revenue
Nothing is more effective than starting with data and statistics to discuss the future of Ecommerce.
The expected global Ecommerce market revenue will be $3.61 trillion in 2022. According to projections, this amount will increase by 12.25% over the following years, reaching about $6.43 trillion by 2027.
Also, the predicted global retail Ecommerce market revenue will be $5.7 trillion in 2022. This amount will increase by 56% over the next years, attaining about $8.1 trillion by 2026.
2. Drones for Delivery
Amazon’s drone delivery
Without a doubt, delivery drones will play an important role in Ecommerce in the future. And it appears to be approaching fast.
Drone deliveries are in testing in many industries, including the food industry. Delivery drones are capable of shipping on various scales without the involvement of humans.
3. Multichannel experience
Nike multichannel demonstration
Offering a multichannel experience (also known as omnichannel) for the customer is crucial and is a growing trend. This will be standard procedure in the future of Ecommerce.
Although statistics indicate that more people are using online services, physical retail will still be around because it is convenient and not just an option. The client responds in what initially appears to be the simple and most logical way.
4. Diverse payment options
Myntra providing diverse payment options
In the line with talking about trends in Ecommerce, another strong trend in Ecommerce is to give different payment choices to the customer, especially speedy payments, making the checkout process more comfortable and more agile. As the pandemic taught us, it is important to set up accepting payments online. Online payments provide customers with the flexibility to pay from anywhere and at any time.
5. Rising mobile commerce
Mcommerce sales have doubled in 2022 since 2019 and are projected to reach $710 Bn in 2025
Mobile commerce, which already accounts for more than 70% of online retail, will undoubtedly continue to grow in the years to come.
In the United States, expected mobile retail commerce sales are $430 billion in 2022. By 2025, it is to account for 10% or more of all retail sales in the US.
6. Personalized experience
Amazon using browsing history for personalised experience
Customization of the experience will be essential in many ways for Ecommerce in the future as customers value personalized and customized services more and more.
Online retailers have a recommendation system that suggests comparable and closely related products for each customer to purchase in the intelligent shop windows.
7. Visible stimulus
We are currently in a highly visual phase, and as technology develops, the influence of visual and visible stimuli on decision-making during purchases will increase.
The benefit is the ability to inspect a product from various angles using a VR headset, whether inside or outside. It is unquestionably much more impressive and realistic-looking than viewing 2D images virtually.
8. Automated service
Automatic attendance systems, like chatbots, are already widely used but will become even more common in Ecommerce. The machines can learn what the customer needs. They can interact with the customer quickly and assertively by implementing specific keywords and even using artificial intelligence.
Automation contributes to business growth by saving time, increasing sales, and making marketing effective.
9. Social responsibility and Sustainability
Adidas’ participation in Sustainability
Customers are becoming more concerned with and appreciative of businesses that value sustainable consumption and uphold social responsibility.
Hence numerous large corporations are working to reduce the use of harmful materials like plastic and the use of natural resources with awareness. Additionally, they make investments in environmentally friendly practices like planting trees.
Another emerging trend is support for social causes, such as giving to NGOs. Companies connect to social projects, and customers can opt for an action for which a part of the payment goes to a donation. Many businesses have already used the service and obtained a higher retention and conversion rate, proving that the customers approve of this type of conduct.
10. Voice commerce and audio search
Voice technology is developing very quickly. They are already a part of daily commerce’s operations and are likely to be present in the next generation of online shopping.
The fastest-growing sales channel in the US is voice commerce, also known as voice shopping. Voice assistants like Google Assistant, Siri, and Alexa are in use for shopping. This trend will quickly roll out to other nations.
Customers frequently enter search engines like Google and Yahoo and conduct voice searches for goods abroad and here.
Forecasts indicate that by 2024, there will be more digital voice assistants than people on the planet (8.4 billion units).
Conclusion
Long-term technological and infrastructure developments suggest that Ecommerce will continue to grow more vibrant and scalable. It’s critical to stay up to date and be prepared to deal with the challenges caused by changes in Ecommerce. However, by following the trends described here, somebody surely will be on the right track to success.
FAQs
Is Ecommerce growing as we expected it to?
Yes, the Ecommerce market is rapidly growing and is developing just as quickly as it’s extending. By the year 2026, revenue in the Ecommerce market is predicted to reach $6.43 trillion in revenue.
What are some of the trends of Ecommerce?
Some of the trends of Ecommerce are:
Projection of Revenue
Drones for Delivery
Multichannel experience
Diverse payment options
Rising mobile commerce
Personalized experience
Visible stimulus
Automated service
Social responsibility and Sustainability
Voice commerce and audio search
Which Ecommerce type is the most successful?
The B2C is the most successful Ecommerce type. You can sell your products directly to diverse customers and make a good profit.
As an E-commerce store owner, you may be tempted to believe that product selection, order fulfillment, and a well-built site are only essential for running a successful online store.
While these common factors are important, there is one more crucial element that often gets neglected by most – the site’s search feature. Visitors who use the store’s search feature have a higher buying intent; hence, the search feature generally contributes considerably to the total revenue.
But since online shoppers are becoming pickier, you cannot afford to lose them by offering a basic search feature in your online store. If you want visitors to make purchases, you must provide them with a seamless navigation experience paired with relevant results and clear product information. It can be achieved by incorporating modern E-commerce search functionality in the store.
Intelligence autocompletes suggestions, proactive assistance, personalization, NLP, and custom stemming algorithms are a few ways to optimize the site’s search feature for the best results. Want to know how you can make the most from the site’s search feature? Read till the end.
For the uninitiated, Natural Language Processing (NLP) can be best defined as a computer program’s ability to understand human speech as it is spoken. The best example of NLP can be Amazon’sAlexa and Siri. They understand human command and interpret it to perform or deliver the required action. Something similar can be applied to an E-commerce store.
Integrating NLP into your site’s search algorithm can extract more relevant product results based on consumer searches. Accuracy is the keyword here. Since searches can be complex, E-commerce site search solutions must be smart enough to differentiate and understand various queries.
One example of it can be item plus attribute searches. Farfetch, a well-known, premium E-commerce store, has used NLP to render relevant search results to visitors.
When you search for women’s shoes in this store, the site displays a range of shoes as the results. Sandals, sneakers, and slides are some types of shoes shown in the result. What is worth noticing is none of the product titles lists ‘shoes’ as a keyword.
Yet the search engine was smart enough to understand what the user is trying to search. It is one of the best examples of NLP you can come across in the whole of E-commerce segment.
Data Processing is essential for an advanced E-commerce Search Solution. An online store with hundreds of products across categories will also have plenty of searchable data to organize and process. Product reviews, internal rankings, descriptions, titles, categories, and attributes are some data points that need processing. Mere indexing is not enough for a modern search solution.
To process data more meaningfully, you should start by converting poorly-structured data into organized structures by identifying specific patterns. The data should be cleaned, tagged, extracted, and optimized, so search engines can better understand long-tail complex queries.
The entire process should be well-automated to end human touch. Your aim as a seller should be to enable advanced data processing, so it works automatically with all the products 24*7. Every E-commerce store owner can learn data processing from BestBuy.
When you type in any long or complex query, like HP 16 GB RAM laptop, in its search bar, it processes its stacks of data and renders laptop suggestions that belong to the specific brand and possess the required feature, i.e., 16 GB RAM, in this example. It shows the search algorithm’s ability to juggle multiple specifications in a single search.
If you don’t process the data the correct way, your visitors can start seeing irrelevant product recommendations. It would help lower sales eventually.
Zero Results Page
Zero Results Page
Display Relevant Products on the Zero Results Page. Zero results page is a common sight on most E-commerce platforms. It often appears when a visitor types something in the search bar that cannot be found. If it’s a complex query that most find difficult to comprehend, it’s normal. But it’s a problem if the zero result pages appear because the online store’s search solution is poorly-designed.
As an online seller, you should ensure that the zero results page leads to relevant products related to the searched query, not blank screens. The store’s search engine solution has to be advanced enough to detect and suggest relevant products instead of stating the particular item wasn’t found.
It is an area where most E-commerce stores are lagging behind. Take Metro Shoes, for example. When you search for Adidas winter shows in the search bar, it leads you to a page with no results.
Had they displayed other Adidas shoes, the chances of the visitor making a sale would have gone much higher. If you want to go further, you can personalize the zero result page search recommendations based on the user’s browsing history.
Autosuggest/Autocomplete
Anticipate and Complete the User’s Search with Autosuggest/Autocomplete. Online stores offering hundreds of products should incorporate this feature in their search option. It makes shoppers’ buying process easier and faster. When the autosuggest/autocomplete feature recommends the relevant product, it saves visitors from slogging through different items to find what they want.
If you can give your visitors an autocomplete/autosuggest facility the way Amazon does, you can add a lot of money to the bottom line. It will contribute to an increased conversion rate. Another great way to boost user experience using a search solution is by recommending relevant products immediately after the keyword search has been autocompleted.
For best results, carry out specific customization work concerning certain features or your own line of products. Being stuck with the default search parameters will serve no purpose in the long run.
If you’re running out of inspiration and want to deliver a high-converting experience, divide the entire autosuggest/autocomplete section into four main parts: keyword suggestions, articles related to the keywords, main keywords in different categories, and product suggestions.
Enable Search Solution
Flipkart
Enable the Search Solution to Distinguish Between Synonyms. Last on the list is being able to distinguish between synonyms. Let’s understand this with an example from Flipkart. When you search for dark bombers on Flipkart, its search algorithm understands the query and runs through the vast database, including studying the pictures.
As a result, it displays products of dark colors, like navy blue, black, grey, etc. You can achieve something similar by integrating your search solution with advanced AI image recognition algorithms. This algorithm is excellent for online retailers to help them improve their internal search. It can become even better if it starts to detect synonyms automatically.
Allow Users to Search by Product Image
When one talks about using the search bar of an E-commerce store, people generally think of typing the product or keyword. But often, people try to shop using the image at hand.
For example, if you randomly came across a dress via social media platforms but are unsure what to type to find it on E-commerce stores, an image search can help. You are not the only one who comes across such situations where the only thing you can think of while online shopping is a visual image.
E-commerce stores like eBay and Meesho are some online websites that let shoppers search using product images. If you can integrate something similar in your online store, you’ll witness a massive spike in overall revenue.
Optimize Search Solution
Whenever an online shopper visits an E-commerce store, the first thing he does is type the product name in the store’s search bar. It makes it easier for the shopper to find the relevant product within seconds.
However, since the modern buyer demands more, E-commerce store owners can no longer rely on basic E-commerce search. Modern AI-based search engines with NLP, intelligent assistants, automated merchandising, etc., are the need of the hour.
Online stores that take the time and effort to make their shoppers’ buying journey easy are often rewarded in terms of increased sales, more brand loyalty, and higher customer retention. Search optimization can be a complex topic for many E-commerce store owners, but it isn’t that difficult to understand.
Whether you have a relatively new online store or an already established one, the search optimization features discussed above in this guide are all you need to get the ball rolling. Implement all the tips, and you’ll be surprised to see the results.
Almost every visitor who wants to make a purchase from your e-commerce site has a certain idea about what they want to buy. So, it is extremely important for sellers to give great attention to their site’s search algorithm in order to understand customers’ preferences. For this, all a seller has to do is make the site’s search process as smooth and efficient as possible, and the above article includes all the essentials that will help in doing so.
FAQs
What is E-commerce?
Any electronically buying or selling activity over the internet is called E-commerce.
What are the types of E-commerce?
There are 6 types of E-commerce: B2C, B2B, B2G, C2B, C2C & C2G.
What are some famous E-commerce websites?
Amazon, Flipkart, Meesho, Jabong, Snapdeal, and Myntra are some famous E-commerce websites.
Investment in promising startups is one of the newer trends, one that tech giants are seemingly interested in since the last decade. Larger corporations including Google, Amazon, and Facebook are offering Startup Accelerator Programs in which startups can register and showcase their potential as a consumer service or other niche. If the startup idea is recognized as a promising investment, they are funded by these corporations accordingly.
Like other tech giants, Amazon is not new to the investment game, and has been funding startups since the previous decade through the Alexa Fund. Amazon has invested in all kinds of startups, ranging from Fin-tech to online education platforms to healthcare startups, it found promising. Although not all, below is the list of top startups that Amazon has funded, in different domains, and the rounds they were funded in and the investment amount.
Blutag is a startup in the field of Machine Learning and Artificial Intelligence, and aims to develop voice shopping and integrate it with brands. Blutag has raised $1.5 million in 2 funding rounds, with Alexa Fund participating in the seed round. While it allows natural language conversation between users and the voice assistant, Blutag also helps sellers enhance sales through simple voice searches. It even makes personalized recommendations through AI, and creates an overall better and more convenient shopping experience.
Fiddler
Fiddler offers an explainable AI platform and helps you deploy robust AI solutions. Fiddler has recently secured a strategic investment from Alexa Fund, and is looking to expand its horizons and advance actionable AI insights to help businesses. Fiddler helps businesses by offering them complete transparency into the production AI systems so robust and high-performance AI solutions can be deployed. As of now, Fiddler has raised a total of $14 million which includes a funding of $3 million in the seed round.
Amira Learning, the first AI powered learning assistant that uses speech recognition to help young readers, has secured an investment from the Amazon Alexa Fund. Amazon Alexa and Amira will work together to assist kids by tutoring them to read and learn via different devices and platforms. Amira was founded by the product and engineering team at Renaissance learning, and exhibits and demonstrates the ability to help children read and grow with an experience close to having a dedicated private tutor.
Yourika
Yourika, an AI assisted learning solution has been funded by top investors across North America including Amazon through the Alexa Fund. Yourika was founded by AI and EdTech experts with the idea that ‘anyone should be able to learn and discover anything, anywhere and at any time.’ Yourika has a lot to offer including live transcriptions, ORBITS, an efficient study tool, along with AI based learning APIs. The team of researchers at Yourika Labs is constantly working towards deploying newer methodologies to transform learning experience.
Lightform
Lightform, an augmented reality hardware company has recently secured a strategic investment from Amazon’s Alexa Fund and other investors including Lux Capital and CrunchFund among others. The products manufactured by Lightroom include LF2, the first sound sensitive AR projector, LFC kit for mounting and adjusting configurations, and a content creation software with a perpetual license. Lightform allows you to create immerse designs, map complex and organic forms, create content through adaptive visuals, and deploy content in the form of an immersive AR experience.
EdTech company Zoobean has secured investment by Amazon through the Alexa Fund, and looks to incorporate voice technology into its reading software through the raised capital. Be it educators, librarians, or families, Zoobean helps every willing individual to participate in and gain insights with reading challenges. Zoobean offers Beanstack for school districts, Beanbright for classrooms and school buildings along with badge books for high quality reading logs. With over a thousand clients so far and regular webinars co-hosted by clients, Zoobean is one of the leading EdTech companies when it comes to smart and efficient reading.
HelixAI
HelixAI, a voice powered digital assistant manufacturer, after participating in the Amazon Alexa Accelerator program has secured an investment from the Alexa Fund. The digital assistant for scientific laboratories build by HelixAI responds to regular queries in real-time and revolutionizes hands-free information access. While it can function as the laboratories voice activated search engine, its knowledge base can be customized to alter its response system for the information to be more scientifically relevant. It also helps researchers manage their inventories and effortlessly go through the protocol of their experiments.
Aspinity
Aspinity is a pioneer in ultra-low power analog edge processing, and has recently $5.3 million Series A funding round led by Anzu Partners and Amazon’s Alexa Fund. The power efficient analog machine learning chip is based on neuromorphic and computational electronics along with bio-inspired always-on sensing for high-octane power supply. The chips developed by Aspinity sort and filter out the irrelevant data resulting in lesser data processing, hence saving both time and energy and offering the device a longer battery life by about 10 times.
Aaptiv is a fitness app for anyone who isn’t able to plan out a day, and has raised $22 million in Series C funding round led by Amazon’s Alexa Fund with a current valuation of over $200 million. Aaptiv offers users access to thousands of workout classes every week, and has been an ever expanding community of over 200K fitness enthusiasts. Users can avail fitness programs tailored to their specific needs and routine, along with the guidance of expert trainers for the workout sessions. With just the right techniques, tips, encouragement and music, Aaptiv is striving to transform workout sessions more gratifying.
SmartRent
SmartRent, a smart home automation solution provider, has recently raised $60 million in Series C funding led by Amazon’s Alexa Fund. SmartRent has a lot to offer including self guided tours, parking management, access controls along with smart apartments. The smart home solutions are developed by multifamily operators for efficiency, convenience, and asset protection. The contactless property access management coupled with remote controls of doors, thermostats, and lights make it a trusted and reputed brand among operators and homebuilders.
Himaya Presthitha
