Some businesses take perennial time as well as taxing tasks to succeed well in the future, and one such business is the wine business. Just like farming, the wine business also takes time, say, for 3-5 years to get the implacable extraction of the grape. However, the return on investment that we get from a wine business is twice or thrice the amount we initially invested in it.
Besides, owning a wine business brings prosperity as it is an elite business, where royal or rich people rely more on it. Generally, wine making business or winery was quite a renowned business in the 18th and 19th centuries, as it is cited that those who own any wineries or a wine business must be highborn.
As we know in history, people prefer wine to any other drink as it is considered to be a royal drink that literally took more than 100 years to mature or reap. Additionally, commencing capital in a wine business or winery is legal but requires plenty of documents to be approved as it is illegal to sell wine in some countries.
As is the case, investing or starting a wine business requires a copious amount and the result will be manifest in the future, only if the wine augments the brand. Because prepping wine is a laborious activity as it takes more than years to get ready. If your ancestors owned any wineries, then it would be good as you don’t have to invest any beans in them.
There are two ways, in which a businessman or an entrepreneur can look into starting a wine business- either lending land to harvest wine or buying a thriving winery business.
In case, you have superfluous funds in the idea of running a wine business, then acquire wineries- where the building or a place produces fine wine for years. So, plan according to the capital you want to invest in the wine business.
Size of Wine Market in India
In FY 2021, India’s wine market was around two million cases. By FY 2025, it is expected to grow to 3.4 million cases.
Find a Suitable Land for the Wine Business
Select a place that should be soil-friendly and large square feet where the grape should grow fine as well as enriched. The place should be suitable for a warehouse along with a tasting room, where matured grapes can be tested & stored for the procedure of wine. Make sure you have at least 20 acres of land. Furthermore, Examine the winery or wine production place that should be in suitable vegetation as it will generate seasoned grapes.
Get Approval
As I said before, planning to start a wine business demands a lot of approval, documents, and permission from the government. Besides, the wine business should apply for a permit and register to pay the tax. Until the license is procured, the wine business or wineries have no right to proceed with its market of wine in the country.
In order to trade your wine in the market, you just need transport to transfer or carry out the wine, wine crates to store the wine, tanks in case to preserve it for years, and wine pallets to arrange the wine according to their categories like- number of years, flavored wine or enriched wine, etc.
Apart from that, a wine business requires an office to maintain its record of transactions like a computer, and staff to supervise the office as well as wine production. The investment required for the wine business is approximately 4 crores to 7 crores.
Connect with Clients via Retailers
Before marketing your wine to anyone, decide whether you want to trade your business through retailers or wholesalers or directly to the consumer. If you are looking for a retailer, there are plenty of opportunities knocking at your door, where those potential retailers connect your business with expecting events such as weddings, ceremonies, or jubilant celebrations. Because these events demand drink and that too fine-flavoured wine. In this way, you can also earn reputable & credible clients for your future business transactions.
Select a Brand Name
Selling wine itself is an elite business in some countries, but that ilk of wine should come from a brand name. For instance, E & J Gallo stands as the top-notch wine production company in the whole world. And people would definitely go for E & J Gallo wine, as it tastes heavenly plus branded for sure.
Owning a wine business connects you widely particularly among high society because in history producing & selling wine was considered a reputable business. Besides, starting a wine business casts you as an aristocracy in the eyes of highborn society.
Just investing money in the wine business and waiting to burgeon is tantamount to waiting for the grape to reap or mature. Think of an ingenious way to sell your wine like making special offers for your potential & first-ever customer to bring trust in your business.
Furthermore, advertise your business reliably and creatively like selling a romantic-flavoured wine to a couple by coming up with a romantic tale behind the wine taste.
How Wine is Made
Investing in Wine Business
Draw a budget for your wine business and according to that, plan and work. Investing a plethora of money in the wine business really reflects prosperity earnings or returns in the future. The price of the land you are looking for in a wine business is determined by the square feet and whether there is the availability of necessary amenities for the production of wine.
Generally, investment in the wine business starts from approximately 4 crores to 7 crores. as ferreting a suitable land to set up the prepared wine to the market requires tons of money. On the other hand, you can just buy thriving wineries to expect profit soon, and demand a lot more money than starting up your own wine business; But, you can get up to 50% of the loan.
A wine business is tolerated only if the wine label must be approved by the government of the Food Safety Standards Act. Besides, the wine business will function, only if they have registered in Alcoholic Beverage Control by concurring all terms and conditions of the state and local of India. The license is given to the merchant only if the payment of sales charges, excise tax, and other related taxes are paid.
If your wine business is trading goods and services overseas, you should get the license. Pay off the state and excise sales tax with the help of prescribed rates.
The license for the wine business is valid only for 1 year, and the license should be renewed each year to function wine business in the nation.
According to GST, all alcoholic products subsuming- Wine are levied tax at an 18% rate, and state & local excise tax differs in each state of India but doesn’t exceed 25%.
The Indian government has introduced several initiatives to promote the wine industry:
National Wine Board: Supports grape, apple, plum, and apricot farmers, along with raisin, juice, and wine producers. It encourages contract farming and promotes fruit processing and the wine industry.
APEDA (Agricultural and Processed Food Products Export Development Authority): Promotes “Wines of India” globally, focusing on markets like France, Italy, Germany, the USA, the UK, and Singapore. Several wine clubs, tourism initiatives, and magazines have also emerged across India.
Maharashtra’s Grape Policy: Offers incentives such as reduced excise duty on wines, quality control regulations, certification, and export promotion. A Wine Institute has been established to ensure international quality and provide trained professionals. Additionally, an Agri Export Zone for grapes has been set up in Nashik, Pune, Sangli, and Solapur.
Karnataka’s Wine Regions: The state has identified suitable areas for high-quality wine grape cultivation. Bengaluru, Kolar, Ramanagar, Chikkaballapur, and Tumkur are designated as “Nandi Valley,” while Bijapur, Bagalkot, Belgaum, Gulbarga, Koppal, Raichur, Gadag, Bellary, and Bidar form “Krishna Valley.” Mysore, Mandya, and Chamarajanagar are recognized as “Cauvery Valley.”
Conclusion
Investing in a wine business will cherish your life in the future, remember that grapes take time to mature. But in case you want to meet profit soon, then go for wine vineyards or wineries as they have connectivity in the market for years because of the business existence period. Once, you are well developed in the wine business there’s no turning back because you will have already reached one of the top-richest businesses in the world.
FAQs
How much does it cost to start a wine business?
An investment of approximately 4 crores to 7 crores is required to set up a wine business in India.
Is wine making profitable in India?
Yes, winemaking is a profitable business in India but requires high investment.
How much does a wine shop owner make in India?
A liquor store owner in India earns an average profit of 4 to 5 lakhs per month.
What is the wine factory cost in India?
The estimated cost to open a wine factory in India is INR 6-7 crore.
Is the wine business profitable in India?
Yes, the wine business in India is becoming more profitable. The market is growing fast, and demand for both Indian and imported wines is increasing. This makes it a good business opportunity with room to grow. However, success depends on things like location, product quality, marketing, and following local rules.
What are the small winery startup costs in India?
Setting up a small winery in India usually costs between INR 4 crore and INR 7.5 crore.
How to start wine factory in India?
Follow the below steps to start wine factory in India:
Research & Plan – Study the wine industry, choose a location, and create a business plan.
Legal Requirements – Obtain licenses, and permits, and follow local regulations.
Land & Infrastructure – Find land for grape cultivation and build the factory.
Grape Sourcing – Grow your own grapes or partner with farmers.
Equipment & Technology – Buy necessary machinery for wine production.
Hiring – Hire skilled workers for production, quality control, and sales.
Marketing – Promote your brand through online platforms, wine clubs, and events.
How to start wine making business in India?
To start a wine business in India, get licenses, choose a good location, and set up a winery with proper equipment. Source quality grapes, ensure good production, and hire skilled staff. Build a strong brand, market well, and sell through retailers and online platforms.
How much investment is required to open a wine shop?
The estimated amount for a wine shop investment is ₹50 lakh to ₹1.5 crore, depending on location and size. Major costs include licenses (₹10-50 lakh), store setup (₹10-30 lakh), stock purchase (₹10-50 lakh), and operational expenses like staff and marketing. Profit margins range from 20-40%, and success depends on location, product variety, and effective marketing.
How much does a wine shop owner make in India?
A wine shop owner in India can earn ₹1 lakh to ₹10 lakh per month, depending on location, sales volume, and profit margins.
With India’s beer market projected to reach $16.8 billion by 2025, it’s no surprise that the country is home to a thriving beer industry. From major international players to local microbreweries, there’s no shortage of options for beer lovers in India.
As Hunter S. Thompson once said,
“There is no bad beer. Some beers just happen to be better than others.”
And with India offering such a vast array of beers, from refreshing pilsners to spicy wheat brews, it’s clear that there are plenty of great options to choose from.
There are various types of beers available in India; these are:
Ale
Fruit beer
Lager, Sahti
Small beer (very low alcohol)
Wheat beer
Over 30% of the total population in India comprises youth, and beer consumption is increasingly becoming part of their social interactions. It is expected that the demand for premium beer will continue to rise in the future with an increase in personal disposable income and higher living standards.
Facts About the Indian Beer Market
Here are some facts about the Indian beer market:
The Indian beer market is one of the fastest-growing in the world, with a CAGR (Compound Annual Growth Rate) of around 8.38% between 2023 and 2029.
The market is dominated by a few key players, with United Breweries Limited (UBL) and Anheuser-Busch InBev (AB InBev) accounting for over 90% of the market share.
The Indian beer market is largely driven by the increasing middle-class population, changing lifestyles, and the rise of the youth demographic, who are more open to experimenting with different types of beers.
The demand for premium beer has increased in recent years, driven by rising disposable incomes and changing consumer preferences.
The Indian beer market is heavily regulated, with high taxes and strict advertising laws. This has led to a limited marketing presence for beer brands in India, with most relying on word-of-mouth and experiential marketing.
Despite being a large market, per capita beer consumption in India is still relatively low compared to other countries, with an average consumption of just 2 liters per person per year, compared to around 75 liters in the United States and 140 liters in Germany.
The Indian beer market has been impacted by the COVID-19 pandemic, with the closure of bars and restaurants leading to a decline in on-premise sales. However, the market is expected to recover as restrictions ease and consumers return to drinking in public places.
Beer reduces the risk of developing kidney stones.
Beer increases Vitamin B levels.
Beer helps cure insomnia.
Beer has positive effects on the skin and hair.
Beer delays aging and promotes longevity.
Beer flushes out toxins from the body.
Beer helps in the development of denser and healthier bones.
“The maturing beer market combined with the support of government incentives on exports will positively open up higher export potentials for Indian beer brands,” – UBL, Annual Report 2019-20.
Demand for Beer Yearly
Now, let’s jump into the top beer companies in India that are leading the charge and making a name for themselves in this exciting market.
Top Beer Companies in India
There are several beer companies operating in India, each with its own unique flavors and characteristics. Some of the best beer companies in India are:
Kingfisher
Beer Name
Kingfisher
Country of Origin
India
Price ( in Delhi)
Kingfisher Fine Lager Beer 330Ml, Rs 70 ; Kingfisher Fine Lager Beer 500Ml, Rs 105 ; Kingfisher Fine Strong Beer, Rs 130
Variants
Kingfisher Premium, Kingfisher Strong, Kingfisher Magnum Strong, Kingfisher Strong Fresh, Kingfisher Draught, Kingfisher Ultra, etc.
Top 10 Beer Company in India – Kingfisher
Kingfisher, brewed by United Breweries Group, Bangalore, is considered the best beer in India. The brand, launched in 1978, holds a prominent position on the list of India’s top 10 beer brands.
With a market share of over 36% in India. It is a fully matured beer with exceptional clarity and a pleasantly bitter taste. Only Kingfisher Premium is sold in Europe and most export markets.
The brand gained considerable attention via its association with the sport of cricket. It is a major sponsor in the Indian Premier League. United Breweries launches its first craft beer, Kingfisher Ultra Witbier.
Over the years, the Kingfisher family has expanded to include brands and variants that cater to all segments of our audience.
Key Features:
Kingfisher has more than 36% of the market share in India’s massive beer market.
Launched in 1978, Kingfisher beer now sells in over 52 other countries apart from India.
Heineken is the largest shareholder in UB Group, the holding company of the Kingfisher brand.
Tuborg Strong, Tuborg Green, Tuborg Classic With Scotch Malts (specially brewed for the Indian palate)
Top 10 Beer Company in India – Tuborg
Tuborg is a Danish brewing company founded in 1873 on a Harbour in Hellerup, an area North of Copenhagen, Denmark.
Tuborg Green is a bottom-fermented lager beer. It’s brewed on lager malt, a slightly roasted, bright type of malt that results in the well-known mild, fresh taste and aroma of flowers and grain, and is one of the top 3 beer brands in India.
Tuborg contains an alcohol percentage of only 4.8%. This medium-rich and lively drink has a moderate bitterness in the aftertaste. In India, Tuborg stands at number 2 amongst all brands and number 1 when it comes to international brands.
Key Features
Tuborg started in 1880, and its name is derived from Thues Borg, meaning Thues’ castle in Danish.
Its Tuborg Green beer is one of the most recognizable beer brands in the world.
The brand sells its beer in bottles and different sizes of cans across the globe.
Carlsberg
Beer Name
Carlsberg
Country of Origin
Denmark
Price ( in Delhi)
Calsberg Elepht.St. Sup Beer 500Ml: Rs 125
Variants
Carlsberg Elephant (full bodied and full flavoured), Carlsberg Smooth
Top 10 Beer Company in India – Carlsberg
The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. Today, Carlsberg is one of the best beer brands and the world’s leading brewery group.
This beer contains pale yellow lager leaves and a mild, hoppy bitterness. Carlsberg makes the drinking experience smoother for those who appreciate the unique flavor and variety of premium beers. Carlsberg Research Laboratory discovered that purifying the pitching yeast used during the brewing process was the cure.
Carlsberg is serious about sustainability. Carlsberg wants you to drink in the ‘Green Zone.’
Key Features:
Carlsberg’s India flagship Elephant is one of the bestselling strong beers in the country.
The brand also sells a regular Carlsberg variant alongside a Special brew option.
Budweiser is a medium-bodied, flavorful, crisp American-style lager. It’s the strongest beer in India and is brewed with the best barley malt and a blend of premium hop varieties.
India will soon be drinking Budweiser beer brewed using solar power. It was the first beer to travel via refrigerated rail cars – an industrial innovation.
Budweiser still leads not only in the US but also in India and is one of the best-selling beer brands in India.
‘While alcohol moderation is becoming more pronounced among Indians as a whole, with an average of 38% of Indian beer consumers interested in switching to low/no alcohol versions, the over 45s (32%) are less enthusiastic about making this switch’.
Key Features:
Budweiser is known for its crisp and smooth taste, which is achieved through a combination of high-quality barley malt, rice, and hops.
The beer has a refreshing aroma with hints of caramel and malt.
Budweiser has a well-balanced flavor that is neither too sweet nor too bitter.
Budweiser is brewed using a time-honored recipe that has remained consistent over the years, ensuring that every bottle or can has the same great taste.
The alcohol content of Budweiser is around 5% ABV (Alcohol by Volume), which is relatively standard for most beers.
Heineken has been brewed for more than 150 years. Today, Heineken is the world’s second-largest brewer.
In 2012, Heineken acquired Desperados, a tequila-flavored beer that targets EDM-loving drinkers.
It is slightly stronger than other mass-produced lager drinks and probably a little better than others.
Key Features:
Heineken has been in the business of producing quality beers for the last 140 years.
Twenty-five million cases of beer are sold each year across 192 nations globally.
The brand’s custom A-Yeast gives it a smooth flavor profile, making it loved by millions across the globe.
Imported Beer Reviews
Corona
Beer Name
Corona
Country of Origin
Mexico
Price ( in Delhi)
Corona Extra Premium Beer 330 Ml Bottle: Rs 155
Variants
Corona Extra (3.6% alcohol), Corona Light
Best Beer Company in India – Corona
Corona Extra is a pale lager produced by a Mexican brewery. It is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor.
Corona Extra, like many top beer brands in India, contains barley malt, corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabilizer. The flavor is crisp and well-balanced between hops and malt.
Key Features:
Corona is produced by Mexico-based brewery Cervecería Modelo, while AB-InBev owns the brand.
The beer is usually served with a wedge of lime on the neck of the bottle to add flavor.
Corona’s recipe includes adding corn to the usual barley malt to provide a unique flavor profile.
Bira 91 Blonde Summer Large Beer 330 Ml Bottle: Rs 80
Variants
Bira Blonde (5% alcohol), Bira White Ale (5% alcohol), Bira Light (4% alcohol), Bira Pale Al (7% alcohol), Bira Strong Ale (latest addition with a spicy taste (7% alcohol)
Best Beer Company in India – Bira 91
Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest-growing beers in the world. It aims to drive the global shift in beer towards more color and flavor.
Bira 91 recently launched one of the first low-calorie beers to be introduced in the Indian market. Bira 91 Strong is a “High-Intensity Wheat beer.,” This is the first strong beer based on wheat.
This Indian beer is top-fermented ale, giving the beer a unique and rich taste that is low on bitterness and high on honey and caramel notes. Bira 91, one of the prominent Indian beer brands, where 91 stands for India’s country code, is currently available across 15 cities. The company is focusing on the premium beer space and will have a presence in 8 more cities this quarter.
Key Features:
Bira 91 is known for its distinctively fruity and hoppy flavor.
Bira 91 offers a range of beer varieties to suit different tastes and preferences. Some of the most popular options include Blonde Lager, White Ale, IPA, and Strong Ale.
Bira 91 beers typically have a moderate to high alcohol content, with most varieties ranging between 4.5% to 7%. This makes it a great choice for those looking for a beer with a bit of a kick.
Foster’s Lager is an internationally distributed brand of lager. It is owned by the international brewing group Asahi Group Holdings. Foster’s Lager is a type of lager owned worldwide by a brewing company called AB InBev. Foster’s Lager is known for its distinctive bold taste. The flavoring flower and a unique kind of yeast impart a bold flavor to the drink. Foster’s Lager has 5 % alcohol content; however, different variants of the brand have higher alcohol content.
Key Features:
Foster’s Lager has a crisp and refreshing taste, with a slight bitterness and a subtle sweet finish.
Foster’s Lager typically has an alcohol content of around 5%, making it a moderate-strength beer.
Foster’s Lager is sold in a distinctive blue can that features the brand’s logo, which includes two kangaroos holding a pint of beer.
It has a characteristic fruity taste and clear spicy notes of clove and coriander. It was known as the original Belgian white beer. Hoegaarden is one of the oldest beers out there. The modern Hoegaarden White Ale is an unfiltered Belgian White beer that gets its unique taste from the addition of orange peel and coriander, making up for its absence of a typical amount of hops. With an alcoholic content of 4.9%, Bananas and cloves are immediately evident in this refreshing beer.
Key Features:
Hoegaarden is a cloudy, pale yellow beer that appears opaque due to the presence of suspended yeast and wheat proteins.
Hoegaarden has a citrusy aroma with notes of coriander and orange peel.
Hoegaarden has a complex flavor profile that is both sweet and tart.
Hoegaarden is a light-bodied beer with a smooth, creamy mouthfeel. The suspended yeast and wheat proteins give the beer a slightly chewy texture.
Hoegaarden has an alcohol by volume (ABV) of 4.9%, which makes it a relatively mild beer compared to many other Belgian styles.
The bottle is priced at Rs 150 and the can is priced at Rs 115
Variants
BeeYoung – India’s first crafted strong beer
Best Beer Company in India – Kimaya Himalayan Beverages
BeeYoung starts with a crisp attack, delivering a perfect malty taste followed by ripe fruitiness on the mid-palate. Its invigorating flavors & taste make each sip eventful and perfect for all social settings, most enjoyed in the company of your loved ones. BeeYoung is India’s one-of-a-kind lager that is artfully curated with the choicest of fine ingredients sourced from around the world, bringing rich, smooth, aromatic & silky flavors to life and a perfect festive surprise for your guests!
With an ABV of 7.2%, BeeYoung is all set to dominate the strong beer segments and establish itself as India’s first strong craft beer.
Key Features:
Kimaya Himalayan Beverages’ key objective of launching the said variant, i.e., BeeYoung, is to provide a premium product at an affordable price point for consumption in India. Kimaya Himayalan provides credible quality products – from ingredients to the process and packaging. (BeeYoung comes in 500 ml packaging other than 650 ml bottle size, 500 ml pack size is the right quantity to enjoy a beer at the right temperature and share adequately between two friends!)
Emphasis on Provenance: The ingredients are sourced from their provenance. The beers exhibit graceful flavors of carefully selected international malt with the inclusion of premium Basmati rice to provide smoothness on the palate. Noble hop Saaz is carefully chosen and infused with Himalayan source water from Bhakra Dam.
With an ABV of 7.2%, BeeYoung is all set to premium the strong beer segments and establish itself as India’s first crafted strong beer.s
MillerCoors
Beer Name
MillerCoors
Country of Origin
United States
Price ( in Delhi)
MillerCoors 600Ml: Rs 160
Variants
Miller Lite, Coors Light, Blue Moon, Leinenkugel’s, Miller High Life, Keystone Light
Best Beer Company in India – MillerCoors
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. A unique mixture of chosen Saaz and Pacific Northwest hops and a high amount of caramel malt can be identified in the making process. This beer is ideal for those who drink beer like water, as it is one of the cheapest beers available in India.
Key Features:
MillerCoors produces a diverse range of beer styles, including lagers, ales, pilsners, stouts, and wheat beers. Some of their most popular brands include Miller Lite, Coors Light, Blue Moon, and Leinenkugel’s.
MillerCoors uses a combination of traditional and modern brewing techniques to create their beers. They use high-quality ingredients to ensure consistent flavor and quality.
A clean, crisp taste with a mild bitterness generally characterizes MillerCoors beers.
MillerCoors beers typically have a moderate alcohol content, with most brands ranging from 4% to 6% ABV.
MillerCoors beers are available in a variety of packaging formats, including cans, bottles, and kegs.
London Pilsner Premium, London Pilsner Strong, London Pilsner Mild
Best Beer Company in India – London Pilsner
London Pilsner, or “LP,” is a popular beer in Maharashtra, India. Privately owned and introduced in 1994, LP offers a refreshing taste with a smooth and balanced flavor. It comes in mild and strong versions, with striking packaging and competitive pricing. United Breweries back LP and has a loyal following, with cricket ace Ben Stokes as its brand ambassador.
Key Features:
London Pilsner offers a refreshing taste with a perfect blend of malt sweetness and hop bitterness, ensuring a crisp and enjoyable drinking experience.
Crafted with traditional European methods, London Pilsner embodies the classic Pilsner taste.
London Pilsner guarantees a high-quality brew with premium malted barley, Saaz hops, and carefully selected yeast strains, consistently delivering a smooth and satisfying flavor.
London Pilsner is filtered for a crystal-clear appearance, with a golden hue that enhances the drinking experience.
London Pilsner is a versatile beer that can be enjoyed on any occasion with its sessionable approachability.
Haywards 5000 is a special beer in India since 1974. It’s the first national beer and the most popular strong one. It tastes bold and malty but surprisingly smooth with up to 6.5% alcohol. People love its green bottle and gold writing. It’s a drink and a symbol of celebrating and being together in India. The tagline, “The champion beer for champion men,” means it’s linked to strength and doing well. It’s not only about the taste; it’s about sharing good times. So, Haywards 5000 is not just a famous beer; it’s a part of Indian celebrations, bringing people together and making good memories. Cheers to Haywards – the special beer that everyone loves in India!
Key Features:
Haywards 5000 is known for its bold, full-bodied taste that sets it apart in the beer market.
A distinctive feature of Haywards 5000 is its high alcohol content, providing a more potent and intense drinking experience for those who appreciate strong brews.
The beer undergoes an extended maturation process, resulting in a well-rounded and matured flavor profile that sets it apart from other beers in its category.
Haywards 5000 is made using only premium ingredients, carefully selected to create a superior brew that will satisfy beer enthusiasts with discerning tastes.
Godfather Beer, produced by Devans Modern Breweries in India since 1961, is renowned for its bold and flavorful brew. It comes in two varieties: The Legendary Premium Strong (7.5% ABV) and Super 8 (India’s strongest beer at 8% ABV). The Legendary Premium Strong received a gold medal at the Spiritz Selection Awards 2020, demonstrating its superior quality. With over 60 years of brewing history, Godfather Beer is known for its consistent excellence and traditional techniques. The brand has a strong image, giving it a powerful and exclusive look. Godfather Beer is not just a drink; it’s an expression for those who appreciate bold flavors, tradition, and luxury.
Key Features:
Super 8, India’s strongest beer with 8% ABV, boasts an intense flavor profile that delivers a powerful punch and satisfies the craving for boldness with every sip.
Devans Modern Breweries has been brewing for over 60 years. Their experience shows in Godfather’s quality and time-honored methods. Each sip is a tribute to their rich brewing heritage.
A brand that evokes power, sophistication, and exclusivity – the Godfather beer’s bold character and striking packaging commands attention.
Bro Code
Beer Name
Bro Code Beer
Country of Origin
India
Price (in Mumbai)
375Ml: Rs 120, 500Ml: Rs 185, 750Ml: Rs 250
Variants
Bro Code 10, Bro Code 15, Witty Bro, Bro Code Club Soda
Best Beer Company in India – Bro Code
Bro Code, launched in 2018, isn’t just another new beer company in India; it’s a lifestyle for modern men. With craft beers like “Wingman” and “Bro Down,” it emphasizes bold flavors and humor, connecting with guys who appreciate a good laugh and banter. Bro Code fosters a community by engaging on social media through memes and challenges. Beyond beer, it organizes events and supports charitable causes, focusing on men’s mental health and veterans’ well-being. More than a drink, Bro Code celebrates male friendship, humor, and a shared “bro code” for enjoying life with buddies.
Key Features:
Craft Brews with a Bro Personality: Bold Flavors and Unexpected Twists. From hoppy IPAs like “Wingman” to smooth stouts like “Bro Down,” Bro Code’s beers are crafted with unique flavor profiles and witty names.
Beyond drinking, Bro Code offers shared experiences like bar crawls, gaming tournaments, and sports nights, solidifying the brand as a lifestyle for active men.
Online Bro Community: Interactive content, events, and challenges foster belonging. It’s a lifestyle, not just a brand.
Beyond serving beer, Bro Code hosts events like bar crawls, gaming tournaments, and sports viewing parties, positioning itself as a lifestyle brand that creates unforgettable experiences for active men.
Simba Beer
Beer Name
Simba Beer
Country of Origin
India
Price (in Delhi)
Simba Wit Beer: INR 110 per bottle, Simba Stout: INR 150 per bottle, Simba Strong Lager (500ml): INR 230 per can
Variants
Wit Beer, Stout, Strong Lager
Best Beer Company in India – Simba
Simba Beer emerged with the birth of the genius Prabhtej Singh Bhatia and his partner Ishwaraj Singh Bhatia in 2016. The workshop itself is situated in Durg, Chhattisgarh, and is famous for holding up high-quality techniques in brewing. During the initial few years, craft beer makers understanding the need for an era on the rise began to implement their unique flavors and imported high-quality ingredients.
At the moment, Simba Beer is moving consciously under proper study toward the creation of a niche piece in India’s largely booming craft beer market. It has successfully balanced the extremes-i.e., it was commonly found that the notoriety of the craft brewer highly correlates with reasons attributed to characteristics and quality properties on one side, making the company’s credo. Behind this, Simba is celebrated for its innovative techniques of brewing.
Key Features:
Simba Beer has varied stables with a range of beers: Wit Beer: A Wheat beer refreshing to the palate. Stout: Simba Stout Style is also known for being the first Indian bottled stout. Strong Lager: It’s a strong beer with high alcohol content.
Brewing in small batches, Simba prides itself on creating beers, with the primary essence of focusing fully on the fine details and seeing into thorough quality control. The method allows for experimentation on flavors; it also ensures robustness and commonality in different batches created.
They get hold of fresh water around, and premium malts and hops, unlike using underground water. Wit beer from Simba also obtains its real flavor from incorporating actual orange peels among their extra distinct ingredients.
It has indeed achieved strong exposure to India by being even available in Delhi, Assam, Goa, and Karnataka.
Bad Monkey
Beer Name
Bad Monkey
Country of Origin
India
Price (in Delhi)
500 ml: INR 180,
Variants
Bad Monkey Tamed
Best Beer Company in India – Bad Monkey
Bad Monkey Beer, a brand originated in 2018 by Rohan Khare, turned out to be very quick in terms of promotion in India, having achieved a figure of around ₹130 crore of turnovers within real 2 years of inception, selling over 900,000 cases across states like Delhi, Uttar Pradesh, Chhattisgarh, and Uttarakhand. After demonstrating success at the national level, the brand has also expanded to cover exports to Australia and New Zealand.
The brand is titled Bad Monkey, which has a dosa recipe that states that a passerby in Delhi yelled bad monkeys concerning the bad monkeys that usually were mischievous around Khare’s office. In Punjab, the beer would be brewed using quality raw materials and produced with European malted barley, North American hops, and Himalayan water, with fermentation creating a unique flavor. Consistency was ensured through the complete quality of every batch tested in-house for uniformity. As of January 2025, Bad Monkey Super Strong Beer in Delhi costs around INR 180 for a 500ml bottle, making it a premium option in the craft beer market.
Key Features:
Its alcohol percentage is at 8% alcohol content by volume Bad Monkey is a super strong beer, striking a balanced profile as bold flavors meet refreshing or even hoppy ends altogether.
Bad Monkey Super Strong Beer is most anticipated to be marketed to consumers who are looking for a huge drinking experience.
The company follows a branding strategy that incorporates distinctive advertising methods as India bans all direct liquor advertising, having them inquire more about the product by doing them tasting and events directly.
Basmati Rice Lager, India Pale Ale, and Mango Wheat Ale
Best Beer Company in India – Rupee Beer
Established in 2021 by siblings Vanit (Van) and Sumit Sharma, Rupee Beer is the first Indian-American brand of beer, aptly named after the Indian currency. It was crafted to meet the shortage of beers that can be paired with Indian dishes. Its creators the Maine-rooted Sharma brothers describe it as light and smooth, making it perfect for pairing with several international cuisines. Rupee Beer, launched at first, is currently present in ten states, including Maine, Massachusetts, and New Jersey, and is popular in Indian and Thai restaurants. This brand is also eyeing global markets, which would mean further growth. It is an infusion of roots that radiate the brewing industry with a new product opposite finding a collaboration in Rupee Beer.
Key Features:
A bright golden lager with low carbonation, crafted to complement spicy foods.
With an ABV of 4.75%, it’s a light choice for beer lovers.
It is brewed with basmati rice, maize, malted barley, and three distinct types of hops for a unique flavor.
Rupee Beer pairs well with Indian, Thai, Asian, Mexican, Caribbean, BBQ, Middle Eastern, African, and Latin cuisines.
Six Fields
Beer Name
Six Fields
Country of Origin
India
Price (in Delhi)
Six Fields Blanche (330ml): INR 110, Six Fields Cult (500ml): INR 150, Six Fields Brute (500ml): INR 180, Six Fields Pilsner (500ml): INR 140, 5-Litre Keg: INR 3,200
Variants
Six Fields Blanche, Six Fields Cult, Six Fields Brute, and Six Fields Pilsner
Best Beer Company in India – Six Fields
Six Fields is a premium brand of beer that has been produced by modern breweries like DeVans, which has also been known for the production of usual Belgian-style beer. The brand was launched in the year 2019 in the Indian market and since then, it has truly grown to offer various styles that also go well with those people who are selectively looking for good craft beers. Six Fields is a term derived from the six major items that are traditionally going to go into making it, namely, handpicked hops from the Ganga plains, barley malt, water, and also wheat.
Key Features:
Six Fields Range offers: Six Fields Blanche: A smooth Belgian-style wheat beer that offers a refreshing taste of citrus with touches of orange and coriander. Six Fields Cult: A great taste in the premium strong beer it is. Six Fields Brute: A strong lager, with a high ABV of up to 8%. Six Fields Pilsner: A pleasant light lager with an ABV of up to 5%.
The Brewery has become a recipient of several prestigious awards from international agencies because of its excellent beer-making ways.
The Lion Beer was lofty stature arose from Sri Lanka itself, perhaps one of the oldest brands of beer in Asian history until the 1820s when it was first brewed in the Kasauli Brewery in India, before it was shipped to Sri Lanka where it became a flagship product of the Company known as Lion Brewery PLC. Now, it has managed a great reputation around its product quality and has taken hold in the market, ultimately making that brand known within the Sri Lankan market as the No. 1 lager.
In January 2025, Lion Beer set foot into the Indian market facilitated by the partnership of Lion Brewery PLC and Fairmacs Pvt Ltd. It meant that South India was adequately promoting the products of Sri Lanka, and the very first commercial consignment was delivered at Chennai, heralding a great leap by the brand.
Key Features:
Various types of Lion Beer, such as: Lion Lager: A clear and fresh beer with moderate alcohol content Lion Strong: A high-alcohol version.
Lion Beer is made of fine ingredients from both local and international supplies because taste consistency can be ensured once it has been brewed.
There is a rich cultural heritage in Lion Beer; it is often associated with festivities and social gatherings in Sri Lanka.
Hunter Beer
Beer Name
Hunter Beer
Country of Origin
Bangladesh
Price (in Delhi)
500 ml Bottle: INR 150, 650 ml Bottle: INR 180
Variants
IPAs, porters, and stouts
Best Beer Company in India – Hunter Beer
Som Distilleries and Breweries are known for brewing Hunter Beer, a line of real heavyweight brew included in the catalog. It’s trendy simply because it was made for the foreseen demand of more strenuous beers and as revenues have shown, it is truly a hit for those looking for heavy drinking. Its name owes its existence to select malts from Argentina and Chile and German hops-that is, two ingredients that give it its distinct flavor profile.
Key Features:
Generally, Hunter Beer will have 8% alcohol by volume (ABV), making it strong in class.
It is said to be a full-bodied beer with a smooth bite, making the beer an ideal choice to pair with spicy Indian recopy meals.
It caters to beer lovers of young times who seem to be enjoying more taste and higher alcohol.
Fort City Brewing
Beer Name
Fort City Brewing
Country of Origin
India
Price (in Delhi)
Pint of Beer: INR 295, Dhumri (whisky barrel-aged stout): Approximately INR 595 for half pints without tax
Variants
IPAs, Lager, and Stouts
Best Beer Company in India – Fort City
Based in New Delhi, this pub-style brewery is known for innovative craft beers that could not leave the scene unpublished. Started by Gautham Gandhi and Ashish Ranjan, the brewery brews its way to a curious drinking experience by leveraging traditional brewing methods with modern techniques. This Indian beer company has quickly drawn revelers for its extensive and varied fields of beers including negative number brews, besides diverse flavors of high-trend.
Key Features:
The Fort Brew City is remembered to have launched India’s first spiced whisky barrel stout with Dhumri in collaboration with Indri Distilleries. It lets beers appeal to lovers of both whisky and beer, aging the stouts in old whisky barrels to induce flavors in their ingredients.
The brewery is known for its wide range of beers ranging from IPAs and stouts to lagers. Notable offerings include: Rakshas: is a popular flavored beer in the market. Amber Rye Lager: known for its rich taste Brut Jowar Lager: uniquely brewed using jowar (sorghum) and displaying the flavors of local produce.
The Fort City Brew Pub in Hauz Khas offers a buzzing ambiance with live music and trivia nights, making it the perfect spot for craft beer lovers. The pub keeps popular food items alongside its beer menu making an evening more exquisite.
Conclusion
In conclusion, the Indian beer industry has seen tremendous growth in recent years, with an increasing number of domestic and international brands entering the market. While there are many great beer companies in India, it’s difficult to pick just one as the “best.” However, some of the most popular and well-respected beer companies in India include Kingfisher, Bira 91, Tuborg, and Heineken.
Ultimately, the best in India will depend on your personal taste and preferences. Whether you’re a fan of classic lagers, trendy craft beers, or something in between, there are plenty of great options to choose from in India’s vibrant beer market.
FAQs
What are the most popular beer brands in India?
Some of the most popular beer brands in India include Kingfisher, Bira 91, and Budweiser.
Which is the top beer company in India?
The top beer company in India is United Breweries Limited (UBL). It dominates the Indian beer market with its flagship brand, Kingfisher, which is one of the most popular beer brands in the country.
What types of beer are available in India?
There are many types of beer available in India, including lagers, ales, stouts, and wheat beers.
What is the alcohol content of Indian beer?
The alcohol content of Indian beer can vary depending on the brand and style. Most beers have an alcohol content ranging from 4% to 8% ABV.
Which is the highest-selling beer in India?
Kingfisher is the highest-selling beer in India.
Who is the king of beer?
Budweiser beer is known as the “King of Beers.”
Which city is famous for beer in India?
Panjim is the best city in India to drink beer.
Are there any international beer brands available in India?
Yes, many international beer brands are available in India, including Budweiser, Heineken, and Corona.
What food pairs well with Indian beer?
Indian beer pairs well with a variety of foods, including spicy curries, grilled meats, and salty snacks like peanuts and potato chips.
Which are the Beer manufacturing company in India?
Here is a list of beer manufacturers in India:
United Breweries Limited (UBL): Known for its flagship brand, Kingfisher.
AB InBev India: Produces Budweiser, Corona, and Hoegaarden in India.
Carlsberg India: Offers brands like Carlsberg, Tuborg, and Elephant Strong.
Bira 91: A fast-growing craft beer brand with a focus on innovative flavors.
Simba Brewery: Known for craft beers like Simba Stout and Simba Strong.
Mohan Meakin: Makers of the iconic Old Monk beer and other brews.
What is top beer companies market share in India?
In India, the beer market is mainly dominated by two companies: Heineken (UBL), which holds over 54% of the market share, and Anheuser-Busch InBev, with around 19.4%. Other smaller players include Carlsberg and Bira 91, but they have a much smaller share in comparison to the leaders.
Only two states, West Bengal and Odisha, allow alcohol home delivery, but media sources say six states may launch a pilot project after assessing it.
According to reports, Swiggy, BigBasket, Blinkit, and Zomato may soon deliver beer, wine, and liqueurs. Industry executives informed the media that New Delhi, Karnataka, Haryana, Punjab, Tamil Nadu, Kerela, and Goa are considering experimental projects. The media reported that executives indicated authorities are weighing the move’s merits and downsides.
Maharashtra, Jharkhand, Chhattisgarh, and Assam allowed liquor delivery during Covid-19 lockdowns with limits. Retail executives in West Bengal and Odisha reported a 20-30% sales rise from online delivery.
Expansion’s Driver: Consumer Interest and State Evaluations in Alcohol Home Delivery
With the help of the social media network LocalCircles, ISAWI surveyed 33,000 people in eight different cities in May 2021 about spirits delivery. Customers in Hyderabad, Bengaluru, Delhi, and Chennai expressed an interest in home delivery services, with 81% citing safety, brand availability, and convenience as reasons to back up their response.
In order to weigh the pros and cons of online alcohol delivery, state officials are currently surveying e-commerce platforms and spirits producers.
Industry Support: Upside of Alcohol Home Delivery
Breweries and the industry as a whole have been quite supportive. Beverage and wine producers have indicated a lot of interest in home delivery of their products, according to industry experts. This includes United Breweries’ Kingfisher brand and Budweiser owner AB InBev. Because beer consumption is very consistent with food purchasing patterns, this trend is very attractive, especially to city dwellers.
Industry Challenges: Obstacles of Online Alcohol Delivery
Due to various political backlashes, perception issues, and pressure from physical retail bodies, delivery platforms continue to face obstacles when trying to execute online alcohol delivery plans.
According to HipBar creator Prasanna Natarajan, who spoke to a media house, the company’s services were halted due to “certain local lobby pressures” after they had begun operations in Karnataka in 2021. A complaint had even been launched at the Supreme Court by the company.
He went on to say that the regulations governing business in various areas vary substantially, making it difficult to establish businesses throughout large portions of the country. There’s concern about the potential consequences of underage buyers or instances of domestic violence resulting from careless drinking. Natarajan had informed the media that there is a fear that duties will be avoided and that the government will lose the three rupees in levies it receives for every rupee a manufacturer generates. This is because the government stands to lose this revenue.
There are, without a doubt, challenges to face. Businesses and consumers alike are excited about this pilot initiative that is taking place across multiple states in India. If this initiative is fruitful, it may serve as a model for similar endeavours in other sectors.
Sports are one of the most entertaining activities not only for those who play but also for those who watch. One of the most popular sports all over the world has to be Football. It is played in over 200 countries and over 250 million players are associated with it. The best thing is we are going to witness another FIFA World Cup in just a few months. FIFA World Cup is an international football competition between the senior men’s national football teams who are members of the Fédération Internationale de Football Association (FIFA).
FIFA World Cup started its journey in 1930 and this year 32 teams will compete with each other for the trophy. For 92 years The World Cup has been entertaining the world and its people. All these years many companies have been a part of this as their sponsors, this year as well, FIFA World Cup is getting many sponsors from all around the world.
This year the competition is scheduled to start on 21st November 2022. In this article, we will talk about the brands that are associated with the World Cup and are sponsoring one of the biggest sports events of 2022. So, without any further ado, let’s look at the list of sponsors of Fifa 2022.
“To have a sponsor is better but to be a sponsor is the best.” -Anonymous
Ed techs are creating a wave in the business industry and Byju’s is India’s largest Ed-tech company. It was founded in the year 2011 by Byju Raveendran and Divya Gokulnath. The app has over 115 million registered users who are learning through this app. Recently, Byju’s has created history by becoming the first Indian official sponsor of The FIFA World Cup 2022. Byju’s paid approximately $30 to $40 million to become the official sponsor of Fifa.
Budweiser
Budweiser Logo
Budweiser is a beer brew brand that provides alcoholic beverages and merchandise. It is one of the most popular and well-known brands of beer in the world. The brand was founded in the year 1876. It is the largest selling beer in the United States of America. Budweiser has been the FIFA World Cup sponsor for more than 25 years and this is nothing different as it is officially sponsoring the FIFA World Cup 2022 as well.
Hisense
Hisense Logo
Hisense is a world-renowned Chinese multinational tech company popular for manufacturing consumer electronics products. The company was founded in the year 1969 by Zhou Houjian, the brand has been serving the world for over five decades and has become a promising company that is home to a number of electronics products. The headquarters is situated in Qingdao, China. Hisense is the official sponsor of the FIFA World Cup.
Vivo
Vivo Logo
Vivo is a well-known Chinese tech company founded in the year 2009 by Duan Yongping and Shen Wei. Vivo is known for providing high-tech smartphones to its customers; it is undoubtedly one of the leading brands of smartphones in the world. Vivo has always been part of some of the greatest sports events in the world. So, it is not something unusual that it has become the official sponsor of The World Cup 2022.
McDonald’s
Mcdonald’s Logo
The World’s leading Fast-food chain known for its burgers and fries was founded in the year 1940 by Richard McDonald and Maurice McDonald. With serving over 119 countries McDonald’s is a prime place to have breakfast and snacks. The company has become a brand that is loved by almost everyone. Such is its popularity that it also has become the official sponsor of FIFA World Cup 2022.
Crypto.com
Crypto.com is a cryptocurrency exchange app. The company was founded in the year 2016 by Bobby Bao, Rafael Melo, Gary Or, and Kris Marszalek and its headquarters is situated in Singapore. It is said to be the fastest-growing cryptocurrency platform and has over 400o employees all over the world. Crypto.com has become one of the official sponsors of the FIFA World Cup 2022.
Fédération Internationale de Football Association commonly known as FIFA and all its Partners are:
Wanda Group
Wanda Group Logo
Wanda Group is a Chinese multinational conglomerate, they are known for being the leading real estate company. Apart from that, it has also known for being one of the top children’s entertainment companies, Film Companies and Sports Companies. It was founded by Wang Jianlin in 1988. In 2016, Wanda Group signed as a Partner of FIFA and this year as well it is the Partner of the association.
Qatar Airways
Qatar Airways Logo
Qatar Airways is a five-star airline in Qatar. The airline was founded in the year 1993 by Akbar Al Baker, it is known for providing the best amenities to its customers, for being clean, for giving fine quality food and services and of course for comfortable seats. Qatar Airways is the Official Partner of FIFA 2022.
Coca-Cola
Coca-Cola Logo
Coca-Cola is the multinational beverage company that rules the industry of Soft drinks. The brand started its journey in the late 19thcentury and since then it has been the top brand of soft drinks. It can be found in over 200 countries and the headquarters is situated in Atlanta, The United States of America. Coca-Cola is one of the longest Partners of FIFA, the collaboration began in 1974, in the FIFA World Cup 2022, it is also the Official Partner of FIFA.
Adidas
Adidas Logo
Adidas is a German multinational and the second-largest sportswear manufacturer company in the world. It was founded in the year 1924 by Rudolph Dassler and Adolf Dassler. The brand is most famous for its footwear collections. Since 1970 Adidas has been associated with FIFA as its official partner, it’s been over 50 years the brand is continuing its journey with FIFA. It is the official partner of FIFA in the World Cup.
Visa
Visa Logo
Visa is an American multinational financial services organisation that was founded in the year 1958; it was launched by the Bank of America. It is the most popular and the largest card payment organisation in the entire world. Visa is the partner of FIFA since 2007 and this year as well it is the Official Partner of FIFA World Cup 2022.
Hyundai
Hyundai Logo
Hyundai is a world-known multinational company that is into automotive manufacturing. It was founded in the year 1967 by Chung Ju-Yung. The headquarters is based in Seoul, South Korea. Hyundai started its journey with FIFA in 1999 and since then it has been accustomed to the association for years. This year as well, Hyundai is the Official Partner of FIFA.
With the biggest sporting event of Football right around the corner, it will be exciting to watch who will be the next sponsors of the World Cup 2022. It is definitely one of the most awaited sporting events in the world so brands will fight their way to be associated with it.
FAQs
Who are the sponsors of World Cup 2022?
Byju’s, Budweiser, Hyundai, Visa, Qatar Airways, Adidas, Wanda Group, McDonald’s, Vivo, and Hisense are the sponsors of FIFA World Cup 2022.
How many teams are there in World Cup 2022?
There are 32 teams in the FIFA World Cup 2022.
When will FIFA World Cup start?
FIFA World Cup will start on 21st November 2022.
Who is holding the World Cup in 2022?
Qatar is hosting the FIFA World Cup 2022 and the country will make its first appearance in FIFA World Cup 2022.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Coolberg.
In the Indian market, there hasn’t been much creativity in the soft drinks industry, and it has grown somewhat antiquated. Coolberg was created to provide a quality and creative soft drink substitute. New flavours and fashionable items are required in contemporary India. According to a recent poll, more than 80% of customers want to try alternatives to Colas. As a result, Coolberg, a drink for everyone, was developed.
Non-alcoholic beer can be made using a variety of methods. Some of which involve restricting the fermentation process and others require evaporation of alcohol from an ordinary beer. Coolberg uses the former method and keeps the fermentation of its beverages to a minimum.
Know more about the company profile, startup story, business model, founders, etc., of Coolberg by reading this article further.
Coolberg Beverages Pvt Ltd is a firm that makes non-alcoholic drinks. It is an Indian company that manufactures non-alcoholic beers to establish a new drink genre that is trendy, contemporary, and appealing.
The company’s beers are made with natural ingredients including herbs and barley malt and are available in a wide variety of flavours, giving drinkers and beverage fans a selection of interesting mocktails and beers to pick among.
Coolberg’s Malt Zero Alcohol Beer has a beer-like flavour, and its other malt-based drinks, such as Cranberry, Strawberry, Peach, Ginger, and Mint, provide a pleasant and fresh punch. The company’s goods appeal to a wide range of clients, including many who enjoy Coca-Cola and those who crave the flavour of the beer.
Coolberg – Industry
During the projected timeframe, the non-alcoholic beverage market is expected to grow at a rate of 4.7 per cent (2021-2026). COVID-19 is having a significant influence on the worldwide non-alcoholic beverage category, which is implementing numerous safety regulations, measures, and quality control to increase customer confidence.
Such initiatives have raised sales of items with functional advantages, such as immunological health, which are projected to have a favourable influence on the market; demand for high-sugar carbonated drinks has decreased both in off- and on-trade venues.
In 2020, the pandemic changed the package size scenario, with customers opting for larger pack sizes and multipacks since they are more cost-effective and eliminate the need for further regular shop visits.
The non-alcoholic beverage sector in India has experienced tremendous growth. Expanding middle-class populations, increased urbanisation, and rising disposable income are all contributing to this expansion.
Furthermore, with a population of 1.3 billion people, India is one of the world’s largest consumer marketplaces. It is also one among the youngest in terms of demographics, with over half of the population under the age of 25 and around 65 per cent under the age of 35.
According to an analysis, the Indian bottled non-alcoholic drinks industry is expected to rise at a rate of 16.2% from 2017 to 2030. Furthermore, because more individuals switch to packed beverages, the industry is expected to expand to USD 20.4 billion by the end of the projection period.
Coolberg’s slogan says, “Non-Alcoholic Beers Never Tasted So Good Before.”
Coolberg – Founders
Founders of Coolberg – Pankaj Aswani and Yashika Keswani
Coolberg was founded by Pankaj Aswani and Yashika Keswani in 2016.
Pankaj Aswani
Pankaj is the CEO and co-founder of Coolberg. His name was also included in Forbes’ list of the top 30 under 30 people in the world. He is a CA and a former banker.
Yashika Keswani
Yashika is the Co-Founder and Chief Operating Officer of Coolberg Beverages Pvt. Ltd. She previously worked at MTLB as a Verbal Communication Expert, where she was responsible for content writing for print advertisements, idealising, designing posts for social media websites, managing pages on social media websites, blog writing, radio jingles, and content writing for brochures, visiting cards, and menu cards, among other things.
Coolberg – Startup Story
Pankaj and Yashika, a couple, established Coolberg in 2016. Pankaj is a teetotaller who does not drink alcohol, although he enjoys partying with his buddies. So many of his pals drank beer or other alcoholic beverages, but Pankaj preferred to consume Energy Drink or Apple Juice discreetly.
The trick was that both the options seemed to be beer in the glass, and friends didn’t push him to consume more alcohol. In several instances, he rescued himself. The greater problem was that there weren’t a lot of alternatives for non-drinkers, and Pankaj didn’t use to buy expensive mocktails with a lovely curled straw.
Pankaj and Yashika visited Australia and New Zealand after their marriage in early 2016. Pankaj had the same difficulty at many of the restaurants and clubs, that is where they discovered the non-alcoholic beer alternative.
Pankaj ordered Non-Alcoholic Beer right away and fell madly in love with it. This was the epiphany moment when a doorbell rang in both of their heads, and they tried to launch non-alcoholic beers in India, 12,000 kilometres away from the home.
When Pankaj and Yashika returned to India, they began working on the formulas and spent several months perfecting the formulation and putting in place all of the necessary equipment.
Coolberg was formed after a huge amount of work, and their idea of developing a non-alcoholic beer subcategory in India became a reality, and it is now on its way to being a great success.
Coolberg currently sells not just in India, but also in Africa, Bhutan, the Maldives, Nepal, and other nations.
Coolberg aspires to be India’s biggest beverage firm in the premium non-alcoholic beverage sector. The Coolberg family has grown to over 300 members and is rapidly increasing.
Coolberg was formed, and their vision of establishing a non-alcoholic beer category in India became a reality, and it is now on its way to becoming a huge success.
Coolberg – Employees
Pankaj Aswani – Founder & CEO
Yashika Keswani – Co-Founder & COO
Sumanta Sarkar – Director of Sales Marketing
Aejaz Patel – Business Development Manager
Bhavin Rajde – Business Development Manager
Biman Kar – Business Development Manager – HORECA
Brijesh Gupta – Area Sales Manager
Dharmesh Kundaliya – Market Development Manager
Kapil Baviskar – Business Development Manager
Milan Das – Area Sales Manager
Coolberg – Business Model, and Revenue Model
“Coolberg was conceptualised looking at the needs of non-alcoholic consumers, I being one of them. There was a demand and it was met by imported stuff. We saw an opportunity in non-alcoholic beer segment and entered this business. We are increasing production every month,” Aswain said.
Coolberg is a millennial-oriented brand. It’s designed to have the optimum flavour, consistency, and scent, as well as youthful and colourful packaging. The product is now accessible in over 30 major cities and is supplied at over 2000 commercial outlets, the majority of which are cafes and restaurants.
The products are priced at Rs 109/- MRP and fall into the luxury segment. Coolberg has carved out its position in the marketplace, catering to customers who aren’t interested in alcoholic beverages.
When non-drinkers are socialising with friends and seeking a more grown-up option to the juice and soft drink alternatives present in the market, it also provides a fresh perspective.
Coolberg – Funding, and Investors
Coolberg has raised $3.5 million in two rounds of financing.
Date
Round
Amount
Lead Investors
Nov 13, 2019
Series A
$3.5M
RB Investments Pte. Ltd.
Aug 1, 2018
Seed Round
–
Anirudh Agarwal, India Quotient, Sanjay Mehta
Coolberg – Growth
Coolberg is a millennial-oriented brand. It’s designed to have the optimum flavour, texture, and scent, as well as youthful and entertaining packaging. The products are now accessible in over 30 major cities and are supplied at over 2000 retail touchpoints, the majority of which are restaurants and cafés.
The products are priced at Rs 109/- MRP and fall into the premium category. Coolberg does have its own place in the industry, catering to those who aren’t searching for alcoholic drinks.
When non-drinkers are socialising with friends and seeking a more grown-up alternative to the soft drink and juice alternatives available on the market, it also provides a fresh experience.
Coolberg is now accessible in 25,000 retailers across India, 4 years since its inception. Supermarkets, grocery shops, cafés, restaurants, colleges, airlines, and online mediums, all distribute it.
Pankaj, a Chartered Accountant, is in charge of marketing and statistics, while Yashika is in charge of organizing and advertising. According to Statista, sales in the soft drinks industry in India is estimated to reach $4,932 million by 2022, with the market growing at a 9.0% annual rate (CAGR 2021-2025).
Currently, the brand works with over 250 distributors that provide to a variety of retail outlets. Also, it sells directly to consumers through a range of online platforms.
Coolberg – Competitors
Counter Culture Coffee, Budweiser, Heineken, Kingfisher, Funkin, Boxed Water, and INCASUR are among Coolberg’s main competitors.
Pankaj Aswani, Founder of Coolberg Beverages Pvt Ltd, said, “Coolberg was conceptualised looking at the needs of non-alcoholic consumers, I being one of them. There was a demand and it was met by imported stuff. We saw an opportunity in the non-alcoholic beer segment and entered this business. We are increasing production every month.”
Coolberg Beverages Pvt Ltd intends to increase market dominance in terms of reaching out to several clients. The firm’s offerings, which include the manufacture and marketing of zero-alcohol beer, are currently accessible in 30 major locations across India. Such items were available in 2,000 outlets, including stores and restaurants. Coolberg now intends to increase its reach by ten times.
As of 2019, “This year our target is to make products be made available at 20,000 outlets, which is a 10 times growth in market expansion. We want to penetrate deep into the markets we are already in. It helps in better distribution and an efficient supply chain. Once we stabilise our operations in these markets, we will expand to new markets,” Aswani added.
Coolberg – FAQ
What does Coolberg do?
Coolberg Beverages Pvt Ltd is an Indian startup that makes non-alcoholic drinks.
Who founded Coolberg?
Coolberg was founded by Pankaj Aswani and Yashika Keswani in 2016.
When was Coolberg founded?
Coolberg was founded in 2016.
Which companies do Coolberg compete with?
Counter Culture Coffee, Budweiser, Heineken, Kingfisher, Funkin, Boxed Water, and INCASUR are among Coolberg’s main competitors.
With the coronavirus crisis drying up the state coffers, the opening of the Alcohol shops was the only way to make quick and easy money for the government. The national capital usually makes Rs 3,500 crore per month from liquor sales, but due to the lock-down, Karnataka made a record in a day of Rs 197 crore. Hence, the online-delivery of alcohol in India was looked at as an opportunity to boost the economy.
Alcohol consumption in India reached 6.5 billion liters in 2020. The steady increase in consuming these beverages can be attributed to multiple factors including the rising levels of disposable income and a growing urban population among others. This was seen as an opportunity by food delivery startups-Zomato and Swiggy for making alcohol available for home delivery.
long queues outside wine shops after 40 days of nationwide lock-down
No wonder when India witnessed liquor sales worth crores of rupees on the first day of the shops reopening since the nationwide lock-down came into force on 25 March, it also saw social distancing rules being flouted with people lining up till kilometers outside the shops.
“By enabling home delivery of alcohol in a safe and responsible manner, we can generate additional business for retail outlets while solving the problem of overcrowding,”
Anuj Rathi, vice-president – products at Swiggy, said in a statement. Credits to the huge demand for alcohol in India the government approved of the idea and on the 4th of June, Swiggy launched home delivery of Alcohol in West Bengal, soon after in Jharkhand and Orissa.
Now, to piece together the back-story of e-delivery of liquor and wine in India, there is some question that needs to be answered, such as, is this online delivery of alcohol legal and how is it managed. Well, we have answers to all your question.
As huge demand for alcohol in covid lockdown, and social restrictions, online wine shopping in india became need of the time.
But, First of all, The question is How and by Whom is the Liquor Business in India Regulated?
India’s alcohol drinks market was worth almost $27.2 billion in 2018, according to the most recent figures from the London-based research group IWSR Drinks Market Analysis.
Liquor is a matter of the state and its business is firmly regulated by the Excise department of each state and the government regulates the supply of liquor in a state. In some states, retail sales are done by government-owned shops and for other states, the government is just a bulk supplier and the retail is managed by licensed private bodies. For some states, alcohol sales are divided between their own and private outlets.
consumption (in billion liters) of alcohol in India during years 2016-2020
States that allowed Home Delivery of Alcohol in India
Thanks to the massive demand for alcohol in India even during a global pandemic, several states have allowed the online delivery of alcohol just to push the people back inside their houses. Zomato and Swiggy have already launched e-delivery of alcohol in Jharkhand and Orissa and are going to deliver in West Bengal shortly, whereas Delhi is on their radar too.
What was the reason behind the approval for E-Delivery of Liquor during a Global Pandemic?
There are several legal formalities to be looked at by the state government for the online delivery of alcohol. But the states swung into action when on the 8th of May the Supreme court observed that the states should find ways for online delivery of alcohol because of concerns over social distancing due to COVID-19.
The state government suggested multiple reasons for the approval of online delivery of liquor, for example, the Orissa government expressed its concerns over the long queues outside the liquor shops also informing that there was a great demand for it among the people.
How will these Companies manage the E-Delivery of Alcohol?
To ensure the safe delivery of alcohol with the compliance of all the laws, Swiggy has come up with measures such as age verification and user authentication before accepting the orders. Customers can provide the required data followed by their selfie which the platform will use for verification using an AI-powered system. The delivery persons will have to carry an identity card with them for validation and their details must be submitted with the state government and the customer’s age verification is a must at the time of the delivery.
All orders will carry a unique OTP which would be required to provide by the customer at the time of delivery. There will also be curbs on the order quantity to ensure that customers are not bulk-purchasing.
How are these Platforms going to Price the Alcohol?
To prevent overcharging, the Orissa government is maintaining a list of retailers with the maximum price f different brands of alcohol. The delivery charges would be fixed at Rs.100 on orders worth Rs.1000 and for amounts beyond that, for every Rs.500 the charges will increase by Rs.25 having a maximum limit of Rs.300 on delivery. This process will be similar for other states as well.
Swiggy and Zomato work with the Retailers
How are Swiggy and Zomato going to work with the Retailers In-spite of their Tech Adroitness?
The biggest challenge in front of these food delivery startups would surely be the different set of rules of different states. All the states in India have different retail rules, different taxes, prices, and different age limits for the consumption of alcohol varying between 18-25 years.
Where, a month ago, Indians were browsing on the internet as ‘how to make alcohol at home’, the last few weeks have been the fuel of the locked-down economy’s engine has kept everyone in India going.
“Alcohol is necessary for a man so that he can have a good opinion of himself, undisturbed be the facts.”
Finley Peter Dunne had once said. The Coronavirus crisis must have been an end for several small businesses, but has also appeared as an opportunity for various other business. E-delivery of liquor is one such massive opportunity that will open new dimensions and will earn enormous revenues.
Ashwini
