Tag: aishwarya rai bachchan

Top Bollywood Actresses Who Invest in Startups
Ever since PM Modi made Make in India an official announcement, it has become a project that would help boost India’s startup economy. It received support from many across the nation as well as from people and companies all over the world. This helped to increase the total investment and startup culture in India.

Many Indian celebrities took this opportunity to invest to boost the economy for startups. By doing so, not only the heroes of Bollywood but also the Indian actresses are becoming multi-millionaire investors. Indian celebrities who invest in startups not only gain from their investments but also provide marketability to these startups, thereby lending an incredible boost to the nation as well as the company involved.

In this article, we will explore the investments made by Bollywood actresses to learn about their projects and contributions to the startup environment. These actresses are making their mark as smart investors, influencing the landscape of Indian entrepreneurs by supporting growing firms and investing in innovative ideas.

Bollywood Actresses Who Invest in Startups
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Anushka Sharma

Bollywood Actress Anushka Sharma

Startup Investments Digit Insurance, Blue Tribe Foods, Slurrp Farm

Anushka Sharma Startup Investments | Celebrity Investors in India

Anushka Sharma, the renowned Bollywood actress, has won hearts with her incredible talent and captivating performances. Her versatility and dedication have made her a beloved figure in the entertainment industry, leaving a lasting impact on audiences everywhere.

Besides her acting career, when it comes to celebrities investing in startups, her name is not to be left behind. Anushka Sharma’s startup investments include the insurtech startup Digit Insurance, the plant-based meat startup Blue Tribe Foods, and the children-focused snack brand Slurrp Farm.

Alia Bhatt

Bollywood Actress Alia Bhatt

Startup Investments Nykaa, StyleCracker, Phool.co

Alia Bhatt Startup Investments | Celebrity Investors in India

Alia is a versatile Bollywood actress who has not only established herself in the field of cinema but also in business. Lately, she has invested well in businesses, utilizing her passion and vision to promote innovation and add to the growing startup environment.

Alia Bhatt has made investments in some of the most popular startups. Her investments include the beauty eCommerce platform Nykaa, the online personal styling platform StyleCracker, and the Indian biomaterials startup Phool.co.

Deepika Padukone

Bollywood Actress Deepika Padukone

Startup Investments Epigamia, BluSmart, FrontRow, Purplle, Bellatrix Aerospace, Supertails, Furlenco

Deepika Padukone Startup Investments | Celebrity Investors in India

Leading Bollywood actress Deepika Padukone has not only dominated the big screen but also established herself as a smart investor. With her strategic investments, she has been able to support and empower startups, contributing to their growth and success.

In 2014, she established her family business, KA Enterprises, and soon after, she started investing in startups.

Deepika Padukone, one of the most popular Indian celebrities who invests in startups, has invested in several startups. Her investments include Indian ride-sharing company BluSmart, the furniture lending startup Furlenco, Epigamia yogurt maker Drum Foods International, Bengaluru-based space tech startup Bellatrix Aerospace, the learning and community platform FrontRow, the beauty marketplace Purplle, and the pet-care marketplace Supertails.

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Katrina Kaif

Bollywood Actress Katrina Kaif

Startup Investments Nykaa, HyugaLife

Katrina Kaif Startup Investments | Celebrity Investors in India

Katrina Kaif, the leading Bollywood actress, has not only captivated audiences with her charm but has also made her mark in the business world. She has partnered with Nykaa, India’s largest specialty beauty and personal care platform, to launch her own beauty brand called “Kay Beauty.”

Besides this, Katrina has also made some investments. She has made investments in the health and wellness platform HyugaLife and the renowned eCommerce platform Nykaa, further demonstrating her entrepreneurial spirit and commitment to supporting innovative ventures.

Priyanka Chopra

Bollywood Actress Priyanka Chopra

Startup Investments Bumble, Holberton School, Apartment List, Genies, Rob’s Backstage Popcorn, Perfect Moment

Priyanka Chopra Startup Investments | Celebrity Investors in India

Priyanka Chopra Jonas is a former Miss World, India, now an international actress and a Padma Shree awardee. The famous actress is known for making her place in Bollywood with her great acting skills.

Priyanka has endorsed several brands, and now she has also started her journey of investing in startups. The Bollywood actress came into the news in 2018 when she announced that she was backing up the popular online dating app, Bumble.

Other startup investments made by Pryinka include the coding education company Holberton School, the US-based rental marketplace Apartment List, the American avatar technology company Genies, the snack brand Rob’s Backstage Popcorn, and Perfect Moment, the luxury sportswear brand.

Shilpa Shetty

Bollywood Actress Shilpa Shetty

Startup Investments Mamaearth, WickedGud, Hunar Online Courses, Fast&Up, Chicnutrix

Shilpa Shetty Kundra Startup Investments | Celebrity Investors in India

Shilpa Shetty, an acclaimed Bollywood actress, has mesmerized audiences with her remarkable talent and graceful presence. Beyond her acting skills, she has also made a mark as a successful entrepreneur, showcasing her business understanding and passion for wellness through various ventures.

Shilpa is one of the most prominent celebrities who invests in startups. Her startup investments include Indian skincare startup Mamaearth, direct-to-consumer (D2C) food products brand WickedGud, SkillTech and EdTech platform Hunar Online Courses, and health and wellness brands Fast&Up and Chicnutrix, both part of Fullife Healthcare.

Aishwarya Rai

Bollywood Actress Aishwarya Rai

Startup Investments Ambee, Possible

Aishwarya Rai Bachchan Startup Investments | Celebrity Investors in India

Aishwarya Rai Bachchan is an Indian actress and former Miss World. Her influential acting and looks made her career a very famous and established one. The Padma Shree actress has also shown her interest in startups and has made certain investments.

Aishwarya has made an investment in Bengaluru-based environmental startup Ambee along with her mother. In 2021, she made another investment worth Rs 5 crore in the nutrition-based healthcare company Possible.

Madhuri Dixit

Bollywood Actress Madhuri Dixit

Startup Investments GOQii, Purple Style Labs

Madhuri Dixit Startup Investments | Celebrity Investors in India

An Indian actress, producer, television personality, and music artist, Madhuri Dixit is one of the most popular celebrities in Hindi cinema.

Madhuri got into the startup zone in 2014 when she backed an entrepreneur named Vishal Gondal. The duo then launched a company that offers a wearable fitness band with a mobile app and personalized remote health coaching, GOQii (pronounced Go-Key). Her husband, Dr. Shriram Nene, is the Chief Medical Officer of GOQii. The actress still remains with the company.

Along with GOQii, Madhuri has also made an investment in the luxury fashion platform Purple Style Labs.

Conclusion

To sum it up, Bollywood celebrities are not just shining on the big screen but also making their mark as investors in startups. These top actresses bring their star power, influence, and business savvy to the table, boosting the growth and success of startups across various sectors.

FAQs

Where do Indian celebrities invest their money?

Actors generally purchase luxury properties in Mumbai & given the RBI’s relaxed norms on investing outside India through the Liberalized Remittance Scheme (LRS), some have even bought properties in foreign markets, especially in UAE and the UK.

Who are the top Indian celebrities who invest in startups?

Indian celebrities and Bollywood actors who invest in emerging Tech Startups are:
- Amitabh Bachchan
- Sachin Tendulkar
- MS Dhoni
- Madhuri Dixit
- Akshay Kumar
- Aishwarya Rai Bachchan
- Yuvraj Singh
- Robin Uthappa
Who are the Bollywood Actors Investing In Indian Startups?

Some Bollywood actors who invest in Indian Startups are:
- Akshay Kumar
- Sonu Sood
- Ayushmann Khurrana
- Farhan Akhtar
- Pankaj Tripathi
Who are the Bollywood Actresses Investing In Indian Startups?

Some Bollywood actresses who invest in Indian Startups are:
- Shilpa Shetty
- Madhuri Dixit
- Aishwarya Rai
- Priyanka Chopra
- Deepika Padukone
- Katrina Kaif
- Kriti Sanon
- Alia Bhatt
- Anushka Sharma
- Athiya Shetty
- Malaika Arora
- Rakul Preet Singh
- Sara Ali Khan
- Samantha Prabhu
- Shraddha Kapoor
May 30, 2023
Startups That Are Funded By Deepika Padukone

India is known to have the third-largest startup ecosystem in the world. According to the Nasscom report, the country will have more than 50 unicorns by the end of 2021 and more the 100 by 2025. This growth has only been made possible because of the venture capitalists, angel investors, businessmen and high net worth individuals that have been funding startups that have potential.

Bollywood celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Madhuri Dixit Nene, Anushka Sharma, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan and Sonu Sood have also been investing for the past few years to give their career another direction.

Deepika Padukone is one of the highest-paid actresses in India and among the 100 most influential people in the world, according to 2018 Time Magazine. She is the daughter of Prakash Padukone who is a well-known badminton player in India.

Deepika Padukone is known for her work in movies like Om Shanti Om, Yeh Jawaani Hai Deewani, Piku, Bajirao Mastani, Padmaavat, Cocktail, Chhapaak, etc. The actress has spoken up for issues such as Feminism and Depression, designed her own line of clothing called All About You and has been a celebrity endorser for brands and their products.

Besides that, she is also the chairperson of the Mumbai Academy of the Moving Image and also the founder of the Live Love Laugh Foundation bringing awareness about mental health.

Deepika Padukone is now not only an investor but is also involved with the brand strategic decisions. The actress investments are made through the KA Enterprises which is her family office, in which she is a co-director along with her father Prakash Padukone. Through KA Enterprises the actress has invested in many startups such as Epigamia which is an FMCG brand of yoghurt products, FrontRow a hobby based EdTech startup, Blu Smart an electric taxi startup and even Bellatrix Aerospace which is an Indian space tech startup.

List of Startups funded by Deepika Padukone

BellatrixAerospace
Blu Smart
FrontRow
Epigamia
Supertails
Frequently Asked Questions

Bellatrix Aerospace

Bellatrix Aerospace is an Indian private aerospace manufacturer and a small satellite company that was established in 2015. The Spacetech startup was founded by Rohan M Ganapathy and Yashas Karanam and is based out of the Indian Institute of Science in Bengaluru, Karnataka.

The company is known to be evolving and growing in order to develop key technologies in electric propulsion, new generation propellants and launch vehicles. The company plans to launch its own rocket named Chetak in 2023, the speciality of this particular rocket is that it is powered by Aeon engines and that it uses liquid methane as fuel.

The Space tech startup has so far raised over $3 million in a Pre-Series A round from venture capitalists like IDFC Parampara, Karsemven Fund, StartupXseed, Survam Partners, and actress Deepika Padukone through KA enterprise, etc.

The funds generated will be used to expand its team and will help them demonstrate its thruster technology in space. The company has also partnered with Skyroot Aerospace in February 2021. The Bengaluru based startup is now reviewing NASA and European Space Agency standards in order to make their tech reach the global standards. The company aims to build its own launch vehicle and make water-based propulsion systems.

The startup is currently working on building an electric-based propulsion system which is the Microwave Plasma Thrusters (MPT). This supposedly will help their clients to take bigger payloads into space at a lower cost. The MPT propulsion system is also more eco-friendly, lightweight and costs less than compared to the chemical propulsion system. ISRO (Indian Space Research Organization) is now on board to help develop this technology. According to the founder Rohan Ganapathy, Bellatrix will soon be setting up its offices in the US and Europe.

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Blu Smart

Blu Smart is an electric taxi startup founded in October 2018 by Puneet Singh Jaggi, Anmol Singh Jaggi and Punit K Goyal. The startup claims to so far have more than 20,000 customers in the Delhi NCR in just 3 months from its launch, scaling its ridesharing fleet to more than 200 electric cars. By 2019, the company has scaled to over 500 cars in Delhi and Mumbai making it the largest all-electric B2C ridesharing company in India and top 3 in Asia.

An example of the BluSmart car

The company is headquartered in Gurugram, Haryana; while it’s creating many job opportunities for drivers with a monthly revenue stream. Blu Smart is slowly transforming metropolitan cities in India by providing 100% electric, sustainable and most reliable mobility solutions.

Blu Smart is aiming to make an all-electric ecosystem with funding from venture capitalists and partnerships across automotive, infrastructure and energy companies. It also is planning to board more than 15,000 electric cars and 2500 chargers on the platform by the end of 2021.

The company generated $3 million funds from Deepika Padukone who invested through her family office KA enterprises, along with other investors like JITO Angel Network, Sanjiv Bajaj and Rajat Gupta from Bajaj Capital, Survam Partners and Rajesh Agarwal from Micromax.

According to Punit Goyal the co-founder of BluSmart,

“Blusmart is focused on providing superior mobility experience for its customers, cost savings, passenger safety and security. Our innovative mobility allows customers to travel whenever they want without the hassles of car ownership and stress of finding parking spots in densely populated urban areas.”

The Growth Of Startup Ecosystem In India

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FrontRow

FrontRow is an ed-tech startup that is based in Bengaluru and Mumbai with a 20 member multi-disciplinary team. The company was founded by Shubhadit Sharma, Mikhil Raj and Ishaan Preet Singh who were executives from the startup ecosystem before coming together and starting FrontRow.

The Bengaluru based startup wants to make non-academic learning accessible and affordable for Indians in rural areas by getting funds from high profile investors. The company enables everyone to pursue their passion and learn from the best professional experts and celebrities.

FrontRow claims to be Building ecosystems around passions like comedy, cricket, dance, music, cricket and fitness among others. There is a huge demand for learning non-academic subjects in India. This is why each course it provides contains 15 to 25 video lessons available at affordable prices like Rs. 500.

These courses are taught by experts in that field like for example Singing is taught by Neha Kakkar, Standup Comedy taught by Biswa Kalyan Rath, Batting by Suresh Raina, Bowling Bhuvneshwar Kumar, Rap by Divine, Music composition by Amit Trivedi, etc.

Frontrow Website

Ishaan Preet Singh the founder of the startup says that they will be many more courses coming in 2021, and will also be doubling down on the categories. The company is bridging the gap between urban and rural cities by providing offline and online video lessons.

It is also allowing its users to participate in daily challenges, peer to peer interactions, collaboration opportunities and activities featuring celebrity’s judges also receive feedback and tips from their mentors. FrontRow is also planning to expand to other channels like B2B partnerships besides the D2C one.

The company is targeting hobby learning which is the Ed-tech sector’s next big thing. This is why the company managed to raise a seed funding of $3.2 million from Investors like Lightspeed India, Elevation Capital and Deepika Padukone through KA Enterprise.

In an interview, Deepika mentioned her reason behind funding this startup saying that,

“If there’s one thing I wish I had access to while growing up, it would be a platform like FrontRow, because its gives access to abundant knowledge in non-academic fields and connects them to a community of peers and professional of the fields of interest”

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Epigamia

Epigamia is an FMCG startup that was launched by Rohan Mirchandani, Uday Thakker, Chef Ganesh Krishnamoorthy and Rahul Jain in 2015. The company first started out being a Greek Yogurt brand and then went on to expand its products to artisanal curd, snack pack, Misti Doi and even smoothies.

Epigamia markets its products through 21 different stock keeping units and 7000 retail stores which include Big Bazaar, Godrej Nature Basket, Big Basket, Amazon, Reliance Fresh in metropolitan cities like Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Pune, Ahmedabad and Kolkata.

The journey of Ghee spreads with Deepika Padukone

The company has so far created more than 21 different products and plans to scale all over India and enter 50,000 stores in the coming years. The FMCG market is currently over $1.2 billion dollars, over 6% of the orders come from metro cities ordering through online channels of the FMCG total sales.

The FMCG market in India is estimated over $104 billion in the year 2020 and is said to be growing at the rate of 28%. This is why Deepika Padukone decided to invest in the company in May 2019.

The company has so far raised $51 million from investors like Verlinvest, Danone Manifesto Ventures, DSG Consumer Partners and Deepika Padukone from KA Enterprise in the 3^rd round of funding.

According to Rahul Jain the co-founder of Epigamia, the company aims to increase its consumer base and added that, “We believe that our association with Deepika Padukone will go a long way in making people aware of our brand and product. Deepika is a perfect fit to bring to life the brand ideology.”

In a recent interview, the actress also stated that “not only do I love the products that the company makes but also connect very strongly with the brand philosophy, the team has big plans for future expansions and I am excited to be closely involved as we make new products and enter new cities.”

The most recent product the company made was the Chocolate ghee spreads, which was marketed by Deepika Padukone as it was her idea to mix ghee and chocolate together. Deepika along with Epigamia also made an Instagram challenge called #DigSwirlSpread which took Instagram by storm, advertising the company and its products instantly.

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Supertails

Deepika Padukone, a global Indian icon, and other investors led a $2.6 million USD pre-series A investment for Supertails.com.

Supertails.com, a Bangalore-based digital pet care start-up founded by Mr Varun Sadana, took an entry into India’s fast-developing pet care sector. Supertails.com is a one-of-a-kind platform that serves the growing pet parent community by offering dependable veterinarian services and a one-stop-shop for pet food and supplies.

Supertails.com is distinguished by its one-of-a-kind offering of a fully digital telehealth consultation service provided by a team of highly skilled in-house veterinarians. The brand strives to bring pet parents closer to the widest choice of pet supplies from India and around the world, with doorstep delivery services available across the country.

Supertails.com seeks to enrich this new adventure for them with items and services that they need the most as more people join pets to their families. The founders of Supertails.com and their team of pet care specialists and enthusiasts are united by a tireless love for the pet care ecosystem and a mission to make India a pet-friendly nation.

Frequently Asked Questions

Who is Deepika Padukone?

Deepika Padukone is one of the highest-paid actresses in India and among the 100 most influential people in the world according to 2018 Time Magazine.

What are the startups funded by Deepika Padukone?

Deepika Padukone has invested in many startups such as Epigamia which FMCG brand of yoghurt products, FrontRow a hobby based ed-tech startup, Blu Smart an electric taxi startup and even Bellatrix Aerospace which is an Indian space tech startup.

What is the clothing line of Deepika Padukone called?

The clothing line of Deepika Padukone is called All About You.

What is the net worth of Deepika Padukone?

The net worth of Deepika Padukone is Rs. 103 Crore.

What is the KA Enterprise?

KA Enterprises is the family office, in which she is a co-director along with her father Prakash Padukone. The actress funds startups through this office.

October 22, 2021
List of Brands Endorsed By Aishwarya Rai Bachchan

Endorsement are nowadays a popular form of advertising that uses famous personalities or celebrities that have a higher degree of respect, recognition and trust among the people. Choosing the right celebrity is important because their image and personality enhances the features and image of the brand and helps in catching consumer attention or reaching out to the target audience.

One of the most popular endorser in India is the Bollywood icon, Aishwarya Rai Bachchan. Aishwarya is a one of the top actress’s in Indian and also the winner of the Miss World pageant in 1994. The actress is considered to be the most beautiful woman in the world by the media and an influential celebrity in India because of her successful acting career.

Aishwarya Rai has got several awards and accolades such as Filmfare, Padma Shri by the Indian Government and Ordre des Arts et des Lettres by the French Government. The actress is known for her work in movies such as Hum Dil De Chuke Sanam, Devdas, Guzaarish, Mohabbatein, Jodhaa Akbar, Enthiran, Ae Dil Hai Mushkil, Etc.

Besides her acting career Aishwarya is also a Goodwill Ambassador for the Joint United Nations Programme on AIDS (UNAIDS). Aishwarya Rai Bachchan’s net worth is estimated to be $31 million as of 2021. The Bollywood star is known to charge over Rs 5 to 6 crore for per endorsement deal.

The brands endorsed by the actress are LUX, L’Oreal Paris and Nakshatra Diamond Jewellery, Coca-Cola, Longines, Lodha Group’s, Pepsi, Titan Watches, Lakmé Cosmetics, Casio pager, Philips, Palmolive, Cadbury, Fuji Films, Kalyan Jewellers, De Beers Diamonds, Elegance, and TTK Prestige group.

Longines
L’Oreal Paris
Cadbury Dairy Milk
Nakshatra Diamond Jewellery
Lux
TTK Prestige
Coca-Cola
Kalyan Jewellers
Frequently Asked Question

List of Brands Endorsed By Hrithik Roshan

One of the most common marketing strategies for big companies these days is toget a celebrity brand ambassador to influence consumers and raise awarenessamong the masses. Celebrity endorsements are popular in the current marketingworld as they provide many advantages for both the company as it ca…

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Lets look at the List of Brands Endorsed by Aishwarya Rai Bachchan.

Longines

Longines also named as Compagnie Des Montres Longines Francillon S.A. is a Swiss luxury watch company from Saint Imier, Switzerland. The company founded by August Agassiz in 1832 and since then Longines has become one of the most well-known watchmaker. Longines later on became a subsidiary of the Swiss Swatch Group.

The company’s iconic winged hourglass logo is the oldest unchanged and registered trademark from 1889 and began using the slogan is Elegance is an Attitude from 1999. Aishwarya Rai Bachchan has been the face of the brand since 1999, and their ambassador for elegance for 22 years.

In 2019, the company celebrated the 20th year anniversary of their partnership by releasing a special timepiece named the DolceVita Elegance Celebration dedicated to Aishwarya.

Charles Villoz, the vice president of Longines said in an interview said that, “People from all over the world love Bollywood films and they go house full. Wherever we have travelled with the actress the response has been overwhelming. Aishwarya is a global face and we would like to continue this association as long as possible.”

L’Oreal Paris

L’Oreal Paris is a French personal care company that has its headquarters in Clichy, France. L’Oreal is currently the world’s largest cosmetics company and offers products for hair color, skin care, sun protection, cosmetics, perfume and hair care. The company has 42 manufacturing facilities around the world and R&D centres in France, U.S, Japan, China, and India.

It also has operations in more than 130 countries and over 50,500 employees. L’Oreal has also been ranked 353^rd in the list of the Fortune Global 500. Aishwarya has been the global spokes model for L’Oreal since 2003.

The actress became a global ambassador for the #WinOverDamage campaign featuring. The ad for the campaign features Aishwarya Rai Bachchan and Sobhita Dhulipala, showcases the two actresses shooting in harsh conditions and then using the Total Repair 5 L’Oréal shampoo to protect their hair the next time.

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Cadbury Dairy Milk

Cadbury Dairy Milk is a very popular milk chocolate bar that is manufactured by the Cadbury. The chocolate bar was initially introduced in UK in 1905 and now the brand has a wide range of products. Cadbury’s is available in India, Kazakhstan, China, Sri Lanka and Pakistan.

As of 2014, the chocolate was ranked as the bestselling chocolate bar in the UK. It is manufactured and distributed by the renowned Hershey Company in America under the license from Cadbury. The company signed Aishwarya Rai Bachchan as the face for the new Cadbury Dark Milk (dark chocolate bar) sold in India. The advertisement that features the Aishwarya, aims to appeal to an advanced, matured audience who enjoy varied experiences in their free time indulgent moments.

Anil Viswanathan, the marketing director of Mondelez India in an interview said that, “There could not have been a another brand ambassador than Aishwarya Rai Bachchan to introduce Cadbury Dark Milk as the actress truly embodies the exceptional appeal of this new product innovation with her ground-breaking milestones. Her prestige and repute make her stand out as an accomplished, matured sophisticated individual.”

Nakshatra Diamond Jewellery

Nakshatra Diamond Jeweler is a jeweler brand from Gitanjali Gems which known to be one of India’s largest integrated jeweler companies in 1966. The brand was launched in 2000 and quickly became popular for its unique and affordable take on diamond jewelry.

Nakshatra offers more than 200 new designs, which is available as pendants, rings, earrings and bracelets starting at Rs. 8000 onwards. Nakshatra jewelry is available in all major jewelers stores across India. Aishwarya Rai Bachchan became Nakshatra’s brand ambassador in 2003 and has since then appeared in many ad commercials which has helped the brand double its sales and establish itself as a leading player in the market.

Commenting on the association, Devika Gidwani, the Director of Diamond Information Centre said that, “The Nakshatra woman is mystical, ethereal and feminine, which epitomise none other than Aishwarya Rai. In her rare and enduring beauty we have found our Nakshatra Woman. The actress stands for the brand values which are simple yet classic, Indian yet contemporary. With Nakshatra we aim to provide the women of today a products that are wearable, yet unique.”

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Lux

Lux is a popular brand that is owned by Unilever with its headquarters based in Singapore. The brand offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. The brand initially started out with “Sunlight Flakes” which was a laundry soap in 1899.

Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, and South Africa, and sells soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. Lux currently manufactures its products at 71 facilities and also has over 2000 suppliers.

The company fist partnered with Aishwarya in 2005, the actress has been the face of the brand for more than 20 years. The actress has brought the allure of LUX alive with each campaign in uniquely different avatars like bold, playful, bubbly, glamorous and romantic. She has also been featured in many iconic and memorable campaign with other actresses.

Speaking of her association with Lux, Aishwarya Rai Bachchan said that, “I have been associated with the company for the past 10 years as its brand Ambassador and this association holds a very special place in my heart. An actress’s career reaches new heights with the Lux alliance. I am truly honored to be the face of an iconic brand like Lux for over a decade now and it has so far been an enjoyable and momentous journey.”

TTK Prestige

TTK Prestige Ltd is an Indian conglomerate that is popular for its kitchen appliances and cookware under the prestige brand. The TTK Group was founded in 1928 by Mr. T.T. Krishnamachari who was known for the distribution of products such as Foods, Personal care products, Writing instruments, to Ethical products.

Now, however the group has a portfolio of 30 product with 7 group companies and a turnover that cross 30 Billion rupees. The company made the Bollywood couple Aishwarya Rai Bachchan and Abhishek Bachchan as its brand ambassador. The celebrity couple were features in many multimedia ad commercials with its tagline “Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’.

In the ad the duo are portraying the role of are busy working couples and find kitchen a perfectly good place to bond. Commenting on the association, Aishwarya said that, “Endorsing India’s No.1 kitchen appliances brand is a great opportunity and we are privileged to be associated with Prestige.”

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Coca-Cola

Coca-Cola is a world famous carbonated soft drink that is manufactured by the Coca-Cola Company. The drink was invented in the 19^th century by John Stith Pemberton but was later bought by Asa Griggs Candler who made the company a leader in the world soft drink market with innovative marketing techniques throughout 20^th century.

According to Interbrand’s best global brand in 2015, Coca-Cola was declared as the world’s third most valuable brand after Apple and Google. As of 2013, the company sold over 200 countries worldwide, and has sold over 1.8 billion servings every day. The company was ranked 87 by its total revenue in the list of Fortune 500 in 2018.

Aishwarya has endorsed the drink in various multimedia ad commercials. The actress has even done commercials with Aamir Khan which became popular back in the day. Another popular coke advertisement featuring aishwarya showcases storyline runs against the backdrop of a Haryanvi pop number with Rajpal Yadav.

Kalyan Jewellers

Kalyan Jeweller is a well-known Indian jeweler showroom chain that is present in overall metropolitan cities of India and counties of West Asia. Kalyan Jewellers has over 8000 employees and is known for its wide various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc.

The company currently holds a strong presence especially in South India, with over 35 stores across four south Indian states. Kalyan Jewelers has its headquarters in Thrissur, Kerala with 137 retail stores across India and Middle East, and more than 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Aishwarya became the brand ambassador for Kalyan Jewellers in 2012 and has also done a commercial with Amitabh Bachchan.

Commenting on the association, T.S. Kalyanaraman, the Managing Director of Kalyan Jewellers said that, “Aishwarya’s popularity and stardom at an international level is unparalleled. We are sure that the actress’s personality and life which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights.”

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Frequently Asked Question

Who is Aishwarya Rai Bachchan?

Aishwarya Rai Bachchan is a one of the top actresses in Indian and also the winner of the Miss World pageant in 1994.

How much does Aishwarya Rai Bachchan charge for brand endorsement?

Aishwarya Rai Bachchan is known to charge over Rs 5 to 6 crore for per endorsement deal.

What is the net worth of Aishwarya Rai Bachchan?

The net worth of Aishwarya Rai Bachchan is estimated to be $31 million as of 2021.

Conclusion

Usually when companies choose their brand ambassador, they often look for factors such as their commercial success, visibility and digital presence. Aishwarya encompasses all these factors, is a global star known to be one of the most beautiful women in the world.

According to the Time Magazine, Aishwarya is in the list of the 100 most influential people of the world and is sometimes also regarded as the global ambassador of India by the media. These are the reasons to why the actress is still in demand not just among Indian but even International brand.

June 11, 2021
Startups That Are Funded By Katrina Kaif

From the past few years, Bollywood stars have been trying to do different things to give their career a whole new direction. According to Nasscom report, India is now the third largest startup ecosystem in the world with more than 50 unicorns by 2021. Which is why in the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased.

Bollywood celebs like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Anushka Sharma, Madhuri Dixit Nene, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan and Sonu Sood have become investors or angel investors, while some have also started their own venture by becoming entrepreneurs.

This includes Katrina Kaif who is a British actress that predominantly works in Hindi Cinema. She is one of the highest paid actress in India and is known for her Box office hits like Namastey London, Zindegi Na Milegi Dobara, Bang Bang, Tiger Zinda Hai, Raajneti, etc.

Besides acting Katrina is also involved with her mother’s charity and participates in many stage shows. The actress has recently funded in the e-commerce startup Nykaa and has also started her own makeup brand known as Kay beauty.

Nykaa
Kay Beauty
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Nykaa

Nykaa is an Indian Online shopping site that sells cosmetics and skincare/beauty products. The company was founded by Falguni Nayar and is the number 1 online marketplace for beauty and wellness products in India. Nykaa has its headquarters in Mumbai, Maharashtra and was established in 2012.

The company also received an investment of Rs 100 crore from Steadview Capital in May, 2020 and has grown into a unicorn company with the help of many such investments.

Nykaa is currently present in over 70 stores in India including products from from luxury brands like Tom Ford, Jo Malone London, Dior and Givenchy among others.

The main competitors of Nykaa in India are companies like Amazon Fashion, Flipkart Fashion and Myntra. The website currently has over 5 million monthly active users and handles more than 1.5 million order per month. Nykaa is known to have huge portfolio of more than 1,500 brands with a range of 1.3 lakh products available on all its platforms like website, app and stores.

Katrina Kaif with Falguni Nayar, the founder of Nykaa

Nykaa also offers a wide variety of beauty and grooming products for men, the website also includes Nykaa Pro which caters to their customers with beauty needs and special offers. They also have their own in-house beauty products known as Nykaa beauty which makes cosmetics for lips, eyes, face and nails among other skin body care range. The company also raised Rs 100 Crore from TPG Growth which is an American private equity firm in April 2019.

Katrina Kaif launched her make up brand Kay Beauty in 2019 and went on to invest an undisclosed amount in Nykaa through a secondary transaction. When asked about why she choose to invest in Nykaa, the actress replied by saying that she was familiar with growth of the company’s equity and market leadership and so becoming an investor was a logical step to do.

She also added that Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires Katrina’s work ethic and understanding of beauty products.

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The Venture started by Katrina Kaif

Kay Beauty

Kay Beauty is an Indian Cosmetic Brand that was founded by Katrina Kaif, this beauty line is available on the Nykaa’s website and its retail stores. Nykaa currently has two types of store which are Nykaa On trend and Nykaa Luxe.

Kay beauty is divided three sections which are Kolor, Kover, Kare. The Kolor represents the color cosmetics with eyes, Lips and Nails, while Kover and Kare includes face products with nourishing ingredients. The brand has 48 different pieces of makeup products for eyes and lips just from Kolor Category.

#ItsKayToBeYou Campaign

These products are affordable and are priced at Rs. 249 to Rs. 799. Kay Beauty is India’s first celebrity brand. According to Katrina it has been a long journey and a lot of work for creating the brand the way she wanted it to be. The actress is involved in making decisions from the quality of the products to the textures of the company’s first campaign and photo shoot for the brand.

The Kay Beauty brand was created by Katrina because she is passionate about makeup, understood the art of makeup and gained knowledge about it through her experience of being a model and actor. Which is why the actress know exactly what to convey to consumers when it comes to Kay Beauty.

The company manufactures products that are said to be high-performance and long lasting while caring for ones skin at the same time. Commenting on her vision for the brand Katrina added that Kay beauty is not just another brand endorsement, but her own brand that truly represents who she is.

The Kay Beauty is good at marketing its products and has come up with many interesting hashtags such as the #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that has care ingredients to nourish the skin.

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Nykaa’s partnership with Kay Beauty

Kay beauty has also recently made a partnership with Nykaa, after which the company gave the Kay beauty team full freedom to create and market the brand.

Katrina partners with nykaa because Nykaa’s team has knowledge on creating unique formulations, educating the consumer and bringing the best beauty trends in the market. What Nykaa also has is a strong network of online distribution and stores all across India which will help the brand reach to top tier cities.

During the launch of Kay Beauty, Falguni Nayar, founder and CEO Nykaa added,

“The launch of Kay Beauty is a proud moment for Nykaa too because it is the country’s first celebrity beauty brand. I have always admired Katrina’s independent spirit and was also inspired by her vision to create this unique collection. Over the past two years, Katrina and the team have worked relentlessly with passion and dedication to bring this vision to life.”

Katrina also mentioned that this partnership has all the ingredients she is looking for, as Nykaa has all information in business, distribution and technical side of things which is very necessary while starting a brand.

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Frequently Asked Questions

Who is Katrina Kaif?

Katrina Kaif is a British actress that predominantly works in Hindi Cinema and is one of the highest paid actress in India.

Which startup did Katrina Kaif fund?

Katrina Kaif has invested an undisclosed amount in omnichannel lifestyle retailer Nykaa in October 2020.

What is Nykaa?

Nykaa is an Indian online shopping site that sells cosmetics and skincare/beauty products.

What is the makeup brand of Katrina Kaif?

Katrina Kaif has launched her own cosmetic brand Kay beauty in partnership with Nykaa.

What is the net worth of Katrina Kaif?

The net worth of Katrina Kaif is estimated to be around $6 million.

April 4, 2021
Startups That Are Funded By Aishwarya Rai Bachchan

Over the past few years, there has been an increasing number of Bollywood stars trying to do different things to give their career a whole new direction. Some celebrities are investing in startups that align with their interests in order to enter the technological space that is booming in India.

In 2020, many celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Madhuri Dixit Nene, Anushka Sharma, Katrina Kaif, Deepika Padukone and Sonu Sood have become angel investors to upcoming startups that have potential especially during the hard times of global pandemic.

While some celebrities have become entrepreneurs themselves and are leaving no stone unturned to get into the competitive business world. The latest inclusion in the list of actors turned investors is a world renowned actress, Aishwarya Rai Bachchan.

Aishwarya Rai Bachchan is an Indian actress, who was also crowned Miss World in the year of 1994. The former Miss World is one of the most influential celebrities in India and is a recipient of Padma Shri by The Government of India and The Ordre des Arts et des Lettres by the Government of France.

She is also regarded as the most beautiful woman in the world, often times by the media. The actress is known for work in movies like Devdas, Hum Dill De Chuke Sanam, Jodhaa Akbar, Mohabbatein, Enthiran, Ae Dil Hai Mushkil, among others. But besides that she is also known for her humanitarian work as she is also the Goodwill ambassador for UNAIDS.

Aishwarya is now an angel investor to a company known as Ambee, which is an environment intelligence startup. The actress has also recently funded in a nutrition based healthcare startup called Possible. This is however, not her first investment as she had also funded in a wind power project in Maharashtra over ten years back.

Possible
Ambee
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Lets look at the Startups Funded By Aishwarya Rai Bachchan

Possible

Possible is a nutrition based startup earlier known as Truweight Wellness which was founded by Vishnu Saraf and Megha More in 2015. The company offers research driven nutrition service and healthy food products through its website. It also helps in leading a sustainable health, wealth loss and management of lifestyle diseases.

The startup claims to help over 40 thousand people in losing weight and managing diseases and aims to transform lives of more than 10 million people by helping them fight Lifestyle Disease.

Founders of Possible, Vishnu Saraf and Megha More

The website has over 50,000 success stories with more than 100 nutritionists and doctors and sells more than 50 super foods. The company excels in providing services and products to Combat Obesity, Thyroid, PCOS, Diabetes’s and others.

The company offers a wide variety of services like video tutorials, personal nutritionists, online consultations with doctors, customized meal plans, super foods including a tech based scientist’s analysis with constant mentoring. The strategy of the company is to provide physician supervision by an ayurvedic doctor, a personal health coach that will guide you in dietary habits.

The healthcare startup also offers a Pocket clinic to get on spot advice from doctors and a wide range of nutrient rich food products that are designed by food scientists.

Possible aims to helps people live a long life by converting their own kitchen into a pharmacy and using food as their medicine. Which is why the startup managed to raise Rs. 5 Crore from Aishwarya Rai Bachchan as a part of a larger funding round which raised over Rs. 15 Crore in total.

Possible is also backed by Blacksoil and Kalaari Capital and has also offered letters to raise Rs. 6.69 Crore from six investors. There are over 90 million health conscious people in Indian by 2018, which is expected to reach 130 million by 2022, according to the Redseer report.

With Covid 19 Pandemic, the customers in the country are becoming health conscious and are preferring to eat healthy food to build their immunity.

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Ambee

Ambee is a well-known Bengaluru based, environmental intelligence startup that makes a mobile box which measures particulate matter and high density to better analyze and predict immediate timely emergency warnings.

The company provides data on hyper local air quality for developers, consumers, health researchers and media companies. The company aims to measure the quality of air around the world, the ration sources of emissions, create emission inventory not just for urban but even in rural places around the world.

Aishwarya Rai Bachchan funding Ambee

The company was founded by Akshay Joshi, Jaideep Singh and Madhusudhan Anand in 2017. Ambee provides solutions for indoor air quality of different places like offices and commercial spaces like malls, hotels and cinemas, etc.

The platform helps its users make informed decisions or take preventive measures by providing data and analytics in the times environment distress. The data that the company provides includes sensor data, weather patterns, traffic data, ratio of diesel to petrol vehicles and even contextual data such as road repair, garbage burning and density of diesel generators.

The company monitors air quality with data through 100 sensors that has already been installed across Bengaluru. India has over 14 out of 20 of the most polluted cities in the world. According to World Health Organization (WHO), more than 10% to 50% of the indoor environments in countries like North America, Europe, Australia, Japan and India are polluted.

India has also witnessed a sudden growth in the number of cleantech/air purifier startups like Nanoclean, Clairco, Phoenix Robotix, Chakr Innovation, etc that are trying to solve India’s energy and pollution issues.

They have a variety of air quality monitors that can track a wide variety of pollutants and real time analytics in order to ensure that spaces know what people are breathing at that time and take corrective actions where necessary.

Which is why Aishwarya Rai Bachchan along with her mother Vrinda KR invested over Rs 50 lakh each at Ambee. The IoT startup has so far raised over Rs. 3.22 Crore from multiple investors Techstarts Bangalore, Touchstone Venture LLP, Motivated Minds Wealth LLP and Shekhar Kamal Lodha HUF.

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Frequently Asked Questions

Who is Aishwarya Rai Bachchan?

Aishwarya Rai Bachchan is an Indian actress, model, a former Miss World and one of the most influential celebrities in India.

What are the startups funded by Aishwarya Rai Bachchan?

The startups funded by Aishwarya Rai Bachchan are Ambee and Possible.

What is the net worth of Aishwarya Rai Bachchan?

The net worth of Aishwarya Rai Bachchan is 100 million

What are the popular movies Aiswarya Rai Bachchan?

The actress is known for work in movies like Devdas, Hum Dill De Chuke Sanam, Jodhaa Akbar, Mohabbatein, Enthiran, Ae Dil Hai Mushkil, among others.

March 25, 2021