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Tag: AI in Shopping

  • List of Brands Endorsed by Farhan Akhtar

    Farhan Akhtar is an Indian director, actor, producer, singer, screenwriter, and television host. He is primarily known for his work in Bollywood. He hails from a family of veterans and is the son of film actress and screenwriter Honey Irani and poet and lyricist Javed Akhtar. He has an elder sister, renowned filmmaker Zoya Akhtar.

    He made his directorial debut in 2001 with the critically acclaimed Dil Chahta Hai, which received the National Award for Best Hindi Film in 2002. His sophomore movie, a war drama, Lakshya, was released in 2004 and is regarded as a cult film. He garnered significant commercial success with Don in 2006, starring Shah Rukh Khan. He made his debut on the big screen with the musical drama Rock On!! In 2008. He launched a social campaign called M.A.R.D. (Men Against Rape and Discrimination) to spread awareness about the rape and discrimination faced by women.

    He has earned success and respect on his own accord, despite coming from a family of people with connections in Bollywood. He has been on the checklist of many brands, especially after having established himself as a leading actor in the industry. He is the face of several brands and continues to be sought after by many more.

    Titan Xylys
    O.M.R.O.N.
    Park Avenue
    Ford Figo Aspire
    IndusInd Bank
    Yepme
    Code by Lifestyle

    Titan Xylys

    An Indian luxury products company, the Titan, is the manufacturer of fashion accessory products like watches, fragrances, eyewear, jewelry, etc. It is a part of the Tata Group and has its headquarters in Bangalore. Xylys is an exclusive brand of Swiss-made watches by Titan. It brings the precision of Swiss watchmakers.

    The brand signed Farhan Akhtar as its brand ambassador in 2011. On their association together, the Vice President, Ajoy Chawla, said, “Farhan is a new age, multi-talented individual admired for his unconventional work. He embodies the Xylys brand’s core values of sophistication, individualism, and authenticity, yet unconventional. We believe he will enable Xylys to connect deeply with the new age, global Indian seeking to express their own identity uniquely.”

    Farhan also added, “A great deal of design thought is required in the making of a film or bringing a character to life. Only when the design is in place, you can infuse it with passion, and I feel that the ideation behind creating every timepiece from Xylys has followed a similar process. It is great to be associated with a Swiss watch brand that exemplifies precision for detail, uncompromising functionality, and design excellence. I am all the more excited to represent a Swiss watch brand from House of Titan, and I look forward to the days to come with Xylys.”

    O.M.R.O.N.

    Based in Kyoto, Japan, Omron is an electronics-based company founded in 1933 by Kazuma Tateishi. It is particularly known for manufacturing its medical equipment like blood pressure monitors, thermometers, etc. It is also known to be one of the world’s first manufacturers of Automated Teller Machines (A.T.M.).

    In 2013, Farhan Akhtar was signed on to promote the company’s new age blood glucose monitors, also known as glucometers. India is known to be the diabetes capital of the world, and so there is a massive demand for blood sugar level measuring machines here.

    Farhan Akhtar, on their association, commented, “Keeping fit and staying healthy is essential for everyone in this fast-paced age. I am delighted to partner with O.M.R.O.N. in its mission toward the realization of a healthy life and the prevention and treatment of lifestyle-related diseases. Strict adherence to international quality and safety standards makes O.M.R.O.N. the right choice for you and your loved ones.”

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    Park Avenue

    Launched in 1986, Park Avenue is a clothing and accessories brand. It is a part of the Raymond group, which comes under the company JK Helene Curtis’ clothing arm. Park Avenue is the second largest deodorant brand in the Indian market.

    They signed on Farhan Akhtar in 2015 to be the face of the deodorants at Park Avenue through a televised advertisement.

    The advertisement was aimed at promoting the deodorant through ways other than the generic attracting the opposite sex plot line and revamping the marketing strategy based on the lifestyle and the true meaning of male grooming and masculinity, and sparking a fresh conversation around it.

    Ford Figo Aspire

    Ford Motor Company is a multinational automaker with its headquarters in Dearborn, Michigan. It is through this company that the concept of Fordism (a type of industrial work management) and assembly lines were introduced in the industrial world.

    In 2015, Farhan Akhtar was appointed to be the brand ambassador of the new Ford Figo Aspire, a compact sedan.

    Commenting on the car he is promoting, he said, “I love the way it looks, I mean look at it, it’s fabulously contemporary and it is great driving it around in city conditions. It’s also got some nice features like the SYNC technology with the Ford Applink and Emergency assistance and then there are the airbags, which make it a safe car.”

    IndusInd Bank

    A first among the new generation banks in India, IndusInd Bank was inaugurated in 1994 by the then Finance Minister, Manmohan Singh.

    The bank signed Farhan Akhtar to be the face of their brand and represent a new feature called Video Branch in 2014. Video Branch is an extension of the feature ‘Responsive Innovation’, which aims at providing customers with a convenient and hassle-free experience. As banking is becoming more and more digitalized, features like these are extremely useful for customers.

    About the tie-up, Farhan Akhtar said, “I am happy to be associated with a young and fast-growing brand which has responsive innovation as an integrated theme. I have seen the earlier brand campaigns by the bank, and I am sure my association with the brand will complement the brand growth and take it to new heights.”

    Yepme

    Based in Gurugram, India, Yepme is an online shopping brand that specializes in the retail of men’s and women’s clothing and accessories. It was launched in 2011 by Vivek Gaur, Sandeep Sharma, and Anand Jadhav.

    Yepme signed on Farhan Akhtar as their brand ambassador in 2014, with him featuring in a music video for the company.

    On their association, Farhan Akhtar commented, “We are incredibly eager to release this music video. Regarding the usage of special effects and transitions, the video is unique and reflects the everyday life of today’s youngsters in a unique and entertaining way. Since Farhan is an iconic figure among Indian youth and is a class apart from others as a singer-songwriter, actor, director, and multi-talented artist, we are confident that the song and visuals will find their way to everyone’s hearts and minds. Farhan is also someone who is liked, respected, and also highly relatable to our audience. The video is one of its kind in terms of the use of special effects and transitions – and captures the slice of life of today’s youth in a fun and unusual way. This is a completely fresh approach to building a connection with today’s youth, and we are confident that the song and visuals will make way to the heart and minds of everyone – especially since Farhan is an iconic figure amongst Indian youth and is a class apart from others, being a singer-songwriter, actor, director, a multi-talented artist – he is someone who is liked, respected and also highly relatable for our audience.”

    Code by Lifestyle

    Code by Lifestyle is a formal and casual clothing retail brand for men and women. Farhan Akhtar was signed on to endorse the company as their brand ambassador in 2015.

    Code by Lifestyle has emerged to be one of the most preferred brands by men who have an eye for the new age and a sharp sense of style. Farhan, with a versatile range of achievements and an effortless and confident style, perfectly embodies everything the brand wants to deliver and more.

    Farhan also commented, “I really like the collection Code has. The apparels are both trendy and stylish. It’s great to be representing the brand.”

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    Conclusion

    Farhan Akhtar is one of the most skilful Bollywood celebrities, having expertise in not only his acting skills but also in direction, writing, singing, and production. His witty and charming personality and huge fan following make him a popular choice among brands for their endorsements. Be it fashion and lifestyle, automobiles, or banks, this man has played a role in almost every kind of brand endorsement.

    FAQs

    What is Farhan Akhtar’s Net worth?

    Farhan Akhtar’s net worth is 2.5 million USD.

    Who are Farhan Akhtar’s parents?

    Farhan Akhtar’s parents are Javed Akhtar and Honey Irani.

    What is Farhan Akhtar’s age?

    Farhan Akhtar is 48 years of age.

    What was Farhan Akhtar’s first film?

    Farhan Akhtar’s first film as a director was Dil Chahta Hai, and as an actor was Rock on!!

  • How E-Commerce Brands use AR/VR to Enhance The Shopping Experience?

    This article is contributed by Anshul Agarwal, Co-founder of XR Central.

    Most people we know, when they need to buy supplies, will take a few hours or more in order to: a) go to the shops, b) search for the desired shop, c) go to the relevant section in the desired shop, and so on and so forth, you get the picture. The internet has made e-commerce faster and more convenient than ever before, but there are still things that we hesitate to buy online. We want to try on glasses, try on clothes, see how everything fits before we click that button. And for that, you have to take a few hours to go to the shops.

    The advent of the metaverse, and technology like 5G, will make e-commerce even more intuitive and convenient for customers. Now, you can scan your body or enter your measurements and try on all sorts of clothes and accessories on your virtual avatar. With the level of precise detail made possible in the metaverse, this will be as close to the real experience as possible and will take a fraction of the time. And if you think, well, this is an activity that I’d like to do with friends, then the social component – that gets missed from a lot of e-commerce experiences at the moment – will also be there for you. Your friends will have the opportunity to create their own avatars and accompany you on virtual shopping trips from the convenience of their own homes.

    Indeed, XR-powered platforms power the collaborative and social aspect of retail via omnichannel messaging and real-time avatar interaction. You and your friends will be able to stroll in a fully immersive experience through the shops in your local neighbourhood – or even thousands of miles away. And shop owners will have a chance to showcase their goods effectively while maintaining their customers’ level of trust. There is also a rise in AR apps you can use to project makeup and accessories onto your face. Snapchat, for example, is debuting a version of Shopping Lens that will enable users to swipe through different kinds of makeup and cosmetics and virtually try them on their faces. Attached to the AR overlay will be detailed on prices, colours, and sizes. Major brands have already signed on to this new way of shopping and there are predictions of more and more brands jumping on the bandwagon soon.

    Last year, Gucci made a big splash selling NFTs of digital clothes and accessories for millions of dollars. As we transition to a predominantly digital presence, we can expect to see a big uptick in our Direct-to-Avatar (D2A) purchases. For an appearance-conscious generation, digital avatars will need to exhibit personal flourishes via clothes and accessories. We know what makes us unique in real-life, but what will that be in the metaverse?

    Like we’ve seen with H&M’s new virtual store, it will be possible to have cross-platform flexibility and access to major brands in a virtual setting. Users will be able to access retail stores on their tablets, smartphones, laptops, or by using VR-enabled headsets or glasses. Having stores at a ‘virtual’ address will offer brands a chance to be hyper-local in a truly global setting, and to gain access to a wider audience and secure cutting-edge brand equity.

    For brands that don’t want to go all out on digital products, there is an opportunity to have hybrid showcases – where real-world creations are matched with virtual accessories to be sold as NFT collectibles. NFT collectibles are custom digitized tokens that, by definition, are truly exclusive. They cannot be exchanged with each other. And it’s low-cost, without raw materials, fittings, export duties, and comparable workers’ fees. Users can have their NFTs digitally rendered into Instagram or Snapchat filters, Zoom filters, QR codes, and seamlessly project an extension of their personality into the digital realm. In fact, the highly scalable and highly custom nature of virtual retail will make it so that retailers will create less waste and be able to recruit new customer bases with relative ease.

    A case in point for retail’s future in the metaverse is the participation of FMCG companies. You could think that FMCG doesn’t really fit in the metaverse, but we have innovative branding strategies being implemented by the likes of Hellmann’s mayo – who created a campaign on Animal Crossing regarding food waste – and Proctor and Gamble – who created lifelike skin for avatars to advertise their Venus razors. A unique, multi-faceted campaign can result in a hundred-fold increase in social media mentions and make creaky brands seem slick and savvy.

    And lastly, home shopping will become easier. We now have interior designers and decorators visualising furniture and all manner of home accessories in a rendering of your flat. And using AR shopping apps – like Amazon’s Room Decorator – you can see how that new bed you’re thinking of buying will look in your room, or how that painting or that rug, or that vase will look in your home. The tools powering the metaverse will provide an unprecedented ability to visualise 3D objects accurately, so you can be confident of your purchase.

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    Conclusion

    So, in summary, retail and e-commerce have a bright future in the metaverse on a number of different fronts. Some of them are already here and some will continue to evolve and mutate far into the future. It will be interesting to see where we land.

  • 10 Surprising & Interesting Facts About Walmart People Don’t Know

    Walmart is an American retail corporation that operates a large chain of discount superstores.
    Walmart stores sell everything from groceries to musical tools.

    As of 2021, Walmart has 10,526 stores and clubs in 24 nations, working under 48 unique names.

    Walmart is the world’s biggest industry with a net worth of US$548.743 billion.

    Read on to find out some mind-blowing facts about Walmart.

    Walmarts are literally everywhere
    Large Workforce at Walmart
    Walmart promotes eating healthy
    Walmart Provided Relief for Hurricane Katrina Victims
    Walmart was Unsuccessful in Germany
    Walmart Museum
    Walmart’s Private Satellite Network
    Walmart has more than 150 shipping centers
    Walmart stocks even before Storms
    Robots are a part of Walmarts’ task force
    FAQs

    Interesting facts about Walmart

    Walmarts are literally everywhere

    Walmart Logo
    Walmart Logo

    Walmarts are the most easily found convenience stores. Research says that 90% of the population in the United States lives within 10 miles of a Walmart store. The rest 10% of people can shop at Walmart online. And, by 2017, the organization noticed that 95% of U.S. shoppers purchased stuff at Walmart.

    Large Workforce at Walmart

    The organization reports that it employs 2.2 million co-workers around the world.
    That implies, if each Walmart worker moved to a similar area, the city would be about a similar size as Houston, Texas. If Walmart was a country, it would be the 42nd biggest economy on the planet!

    Walmart promotes eating healthy

    Walmart store- Great Value
    Walmart store- Great Value

    Walmart has its own store image that is called Great Value. In 2011, the firm started working intimately with Michelle Obama to present their new good dieting drive. They started doing this by ensuring to decrease sugar, undesirable fats, and sodium content in their pre-packaged food varieties. Likewise, they declared to reduce costs on vegetables and natural products.
    Another technique that the firm used to promote healthy dieting was decreasing the costs of entire grain food. They likewise encouraged their own providers to use more healthy ingredients and practices in food.
    They even planned their own seal that was to go on food sources that were “genuinely healthy”.

    Walmart Provided Relief for Hurricane Katrina Victims

    Walmart providing relief in Hurricane Katrina
    Walmart providing relief in Hurricane Katrina

    In 2005, Hurricane Katrina slammed into the South, killing many people and destroying a lot of property and infrastructure. The most severely affected town by this hurricane was New Orleans. The firm eventually donated around $20 million to relief efforts as well as 100,000 meals worth of food, 1500 trucks of commodities. The most fascinating aspect of Walmart’s response to the storm is that they were the first to provide relief to the victims. This was due to their intimate knowledge of local infrastructure and supply chains – which allowed them to deliver relief quickly and efficiently when Hurricane Katrina struck the Gulf Coast, Walmart opened make-shift stores, sent truckloads of supplies to our city, and activated associates on the ground to help those in need.

    Walmart was Unsuccessful in Germany

    Walmart’s status as a global retailer became prosperous in the 1990s. They have opened up more stores outside of the United States. For instance, their stores in China, the United Kingdom, and across South America have ended up becoming more successful than they initially expected.
    Despite this, they shut down many of their stores in Germany when the chain did not take off in the country which is the greatest economy in the entirety of Europe.
    At last, the American association’s refusal to agree to German qualities cost them around a billion dollars and hold on the German market.

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    Walmart Museum

    The Walmart Museum is situated in Walton’s 5 and 10 in Bentonville, Arkansas, the store bearing Walton’s name. The structure actually has its unique tiles on the roof and floor. Admission is free of charge. A wide variety of shows portraying the historical backdrop of Walmart are displayed in the Walmart Museum.

    Walmart’s Private Satellite Network

    Walmart created its private satellite network in 1987. Worth $24 million, the organization plans to keep an association between each Walmart store to its base camp in Bentonville. This made it the biggest private satellite organization made to date when it was launched on 20-Jul-2020.

    Walmart has more than 150 shipping centers

    Walmart has 150+ shipping centre. Walmart business action center points offer administrations for clubs, stores, and direct client deliveries.
    In addition, Walmart’s support place network handles the transportation of general products, dry food, and another category.

    Walmart’s present U.S. retail location and circulation network is enormous at $ 783 Million.

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    Walmart stocks even before Storms

    No item at Walmart is found full-time for around a year. The organization tracks its customers’ purchasing inclinations and changes according to their needs. Obviously, individuals purchase multiple times the measure of Pop-Tarts if an awful climate is coming in. Walmart stocks up surprisingly essentials before storms strike in area.

    Robots are a part of Walmarts’ task force

    Walmart Robots in Walmart Taskforce
    Walmart Robots in Walmart Taskforce

    Walmart is utilizing robots to finish assignments like washing floors, checking rack stock, and filtering for mistakes. “By next February, it hopes to have self-governing floor scrubbers in 1,860 of stores out of 4,700 US stores,”. The 350 Walmart stores will also be equipped with robots that will check rack stock.” Walmart, according to CNN, will be incorporating autonomous robots into its operations on a daily basis, the news source reported.

    FAQs

    What is Walmart known for?

    Walmart is an American global retailer selling a wide variety of merchandise at low prices.

    How many Walmart stores are there in the world?

    There are 10,526 stores in 24 different countries.

    Who is the founder of Walmart?

    Samuel Moore Walton was an American businessman and entrepreneur who founded the retail giant- Walmart.

    What is the slogan for Walmart?

    The walmart slogan is “Save Money. Live Better.”

  • How is Facebook Using AI to Enhance Its Shopping Features?

    In this growing modern world, technology has taken a huge leap. And in today’s world AI (Artificial Intelligence) is the new face of modern technology. In terms of Computer Science, AI or Artificial Intelligence refers to human-like Intelligence exhibited in a computer.

    Now after years of being devoted and researching science-fiction, today AI is a part of our daily lives. And the advancement in AI technology has made our lives more functional and comfortable than before. AI is completing our words as we type them, providing us directions in the form of tutorials and other functions in other ways too.

    Facebook, one of the largest social media platforms by Mark Zuckerberg, has now announced the same. Quoting that, for the improvement in the experience of shopping across its various ventures, a new way has been made for the existing and future businesses to set up a single online store for customers to access on Facebook.

    The company has already characterized all the new products powered by AI. Also, the machine learning system has a surge in its vision for an all-in-one AI assistant that can search, categorize, and can stimulate products. While at the same time it can personalize its recommendations to the individual persons as per their choice preferences.

    Facebook – AI Features
    Facebook – AI To Automate Marketing
    Facebook – AI Making Small Scale Business Possible
    Facebook – AI Product Recognition
    Facebook – AI for Identifying many unseen objects and other attributes
    Facebook – AI Stepping Footprints for the Next Age Shopping
    Conclusion
    FAQs

    Facebook – AI Features

    Before digging deep into the matter, let’s understand what are the key AI features Facebook is using to improve its shopping experience. So they are:

    1. To automae the Marketing
    2. Making Small Scale Business Possible
    3. Product Recognition
    4. Identifying many unseen objects and other attributes
    5. Stepping Footprints for the Next Age Shopping.

    Now let’s discuss them one by one.

    Facebook – AI To Automate Marketing

    Many E-Commerce businesses just as Facebook Marketplace depend on Artificial Intelligence. They depend on automating a host to stimulate the job being behind the stage. It starts from learning choice preferences and body types to look into and understand the possible factors that may influence the buyer. It may also influence the purchase decision of an individual or a group of purchasers.

    McKinsey and Company known as a trusted advisor and counsellor to many of the world’s most influential businesses and institutions estimate that Amazon, which recently used AI to handle that what the shopper inquiries. And this in return generated 35% from its product recommendation engine.

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    Facebook – AI Making Small Scale Business Possible

    Facebook marketplace
    Facebook marketplace

    “We are seeing a lot of small businesses making their presence for the first time on this online platform, (as a result of the ongoing pandemic) whom we never saw before,” said Facebook CEO Mark Zuckerberg during an online Livestream event conducted. He also disclosed that small-scale businesses around the globe used the platform’s services.

    “This can help to endure some of the loss made due to this pandemic to their lost businesses. Facebook is distinctively positioned to be a winner for small-scale businesses. It is helping them to grow and create a healthy environment for their successful business.”

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    Facebook – AI Product Recognition

    AI transforms Facebook shopping
    AI transforms Facebook shopping

    Facebook remarked that its AI shopping systems segments detect and make classification of images to know of that. They also make a decision, where the products should appear and deliver shopping suggestions.

    One of the systems that Artificial Intelligence uses is known as GrokNet. It was trained on seven sets of data. It contains images of the products that many as in millions of users post, purchase, and sell in a bulk or dozens of categories.

    Facebook – AI for Identifying many unseen objects and other attributes

    To help the buyers or the respective shoppers find accurately what they are searching for, the product recognition systems must shine at recognizing specific product characteristics. They are also known as attributes. But there lie thousands of other possibilities. Each one of them can be applied to a range of other categories. For example, a person can have blue jeans, blue shirts, blue pants, or even a blue car.

    Mainly, several state-of-the-art classification models have taken the superintendent approach. But the thing is that, with near-infinite possibilities, this is not much ascendable.

    Facebook – AI Stepping Footprints for the Next Age Shopping

    Today, Artificial Intelligence shopping is walking its infant steps. From machines to photos of different products are still just collections of pixels. Just like “full sleeves”, others are more objective like “casual wear” Or “cold weather”. So basically training these AI models which can flexibly make the use of the precise and right information provided in each situation. Because each situation requires solving scientific and engineering challenges.

    With each year Artificial Technology systems are being built smarter. Due to this training, they are finely tuned to understand all the shopping-related photos and text with the state of the art being exact.

    And on a good note, there’s a long way to go for such futuristic innovations. Personalized shopping is very difficult as everyone’s choice preferences are becoming distinctive and are constantly evolving with time. So they need to keep on building on their fundamental Artificial Intelligence. This may also include enhancement for even deeper AI understanding for not only just products and fashion. But also dynamic context and vivid knowledge of relationships should be kept in mind with the items. Thus making us one more step closer to the next age of shopping.

    Hence, there are advantages as well as disadvantages of Facebook’s AI on shopping that the buyers or the sellers will face. They are:

    1. Requirement for selling through the Facebook marketplace.
    2. Allotment of selling Fee
    3. Unable to include extra additional or enhanced features
    4. Excluding buyers, purchasers, or customers who are not on Facebook

    Conclusion

    Although these are the advantageous aspects that Facebook AI is having for Next-generation shopping. Yet it is also easy to forecast the disadvantages that will come along with it. But as this system came into force due to the pandemic going on, it’s not certain how it will perform in the future once the pandemic is lifted. So now all the small-scale businesses should incur some profits from the losses they endured.

    So it’s a major plan set up by Facebook for the coming age. But the generation will decide its operation. Keeping in view its pros and cons, it’s the upcoming generation who’ll take charge of its fluent operation.

    But whatever it may bring tomorrow, it surely had its impact now bringing success to many. Successful results say that not only in Facebook but everywhere else Artificial Intelligence is the new face for the rising tomorrow. Hence it’s a great initiative led by Facebook to help many small-scale businesses come out of their losses to start freshly. However, disadvantages may show up at any possible time. Hence, Time is the only condition evident of the fact that what will be the new aspect of Artificial Intelligence.

    FAQs

    How AI is transforming the way people shop?

    AI system automatically scans through the product catalog and identify the exact product and makes it more convenient to give better shopping experience to the customers.

    Does Facebook use AI for advertising?

    Facebook uses AI to advertise the relevant content to users through text, photos and videos.

    How is AI used in marketing?

    AI tools use data and customer profiles and find best way to communicate with customers. They communicate though relevant tailored messages at the right time without any intervention from marketing team members.