Tag: AI in Content Writing

  • How to Use ChatGPT for Content Creation?

    People who know how to write and write daily, be it for fun, as a hobby, or for a living, always feel that there must be something to put your innate thoughts into words. They write letters, articles, records and minutes of meetings, and all these kinds of letters— joining letters, resignation letters, offer letters, letters to fathers, sons and wives and mothers, and my favourite, letters to pen pals. Those who write often understand something called writer’s block. It is a moment while writing when you can’t finish a thought and can’t find words to describe a particular type of thought that seems to linger around some corner of your mind. And this is where I think ChatGPT can help.

    For people who do not know what ChatGPT is— it is a generative AI (Artificial Intelligence) Chatbot model developed by OpenAI. The company has been involved in Artificial Intelligence, ML, and deep learning research and development for many years from now. OpenAI’s ChatGPT is a conversational AI model based on the Generative Pretrained Transformer 3 (GPT-3) architecture.

    Around 2017, a bunch of scientists who had previously worked at Google Brain developed the Transformer architecture, which was a big success in the field of generative AI. In 2018, OpenAI launched the first Generative Pretrained Transformer (GPT-1), and then in 2019 came GPT-2, further succeeded by the launch of GPT-3 in 2020. Recently, in March 2023, OpenAI launched its most ambitious project and the most advanced GPT model, the GPT-4.

    ChatGPT has been trained on a diverse range of internet text, allowing it to generate human-like text in response to the given prompts. It is built on top of OpenAI’s GPT-3.5 and GPT-4 (ChatGPT Plus) foundational large language models (LLMs) and has been fine-tuned using both— supervised and reinforcement learning techniques, which allows it to process natural language more efficiently and converse better with users. It can interact conversationally, answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.

    1. What Are The Ways ChatGPT Can Be Used For Content Creation?
    2. Creating Content For Websites And Blogs Using ChatGPT
    3. How ChatGPT Helps Content Creators
    4. ChatGPT And SEO Content Creation
    5. ChatGPT Resources

    What Are The Ways ChatGPT Can Be Used For Content Creation?

    ChatGPT is a generative AI and works on user input or prompts. Although it can understand human language and keep in mind the context of the conversation, you, as a user, must know what kind of content you want. You are to give it instructions to produce content and generate the sort of text you want. On the surface, ChatGPT can help with brainstorming content outlines. It acts like an editor, giving you direction and structure for your ideas, which can be especially useful when starting a new piece of content and needing guidance for organizing your thoughts. Ultimately, you have to come up with the original idea of where your content should be heading and what information you would like to use.

    Let’s see how ChatGPT can help with content creation;

    Creating Content For Websites And Blogs Using ChatGPT

    When it comes to content writing for websites and blogs, there are a couple of things you need to keep in mind:

    • Researching facts and details about the topic
    • Flows of your blogs/article
    • Creativity
    • Add something new

    ChatGPT is a powerful tool that can help you write a well-researched and succinct article or blog post. If used wisely, it can also create a wireframe of your article, with headings and subheadings, and create an intro, body, and conclusion as per your command.

    Even if you put the title of your blog or article under quotes and ask it to write a blog, it will most certainly do that and will create a blog post for you.

    Let me show you what I mean:

    When I asked ChatGPT to write a blog on “why one should not write only using ChatGPT.”

    It highlights that while ChatGPT has opened many possibilities in various applications, one should not solely rely on ChatGPT or any other language models as it lacks creativity and originality. The content produced might not always be factual, and you might have to fact-check yourself. The content might also lack emotional intelligence, and context will surely hamper your writing style.

    ChatGPT response on Why one should not write only using ChatGPT
    ChatGPT response on Why one should not write only using ChatGPT
    ChatGPT response on Why one should not write only using ChatGPT
    ChatGPT response on Why one should not write only using ChatGPT

    So, what should be done instead? How to use ChatGPT for creating content? Well, the answer is simple as it said: treat it like an assistant and not a replacement.

    Here’s a list of things to follow:

    • You can ask ChatGPT for some background on the topic
    • Ask ChatGPT to create a wireframe for your blog post, and if you don’t like it, ask it to be creative.
    • You can write an intro for your blog, put a different perspective, and if you want, you can ask it to rephrase some of the lines.
    • If you doubt the facts presented, you can ask it to show resources and check that out yourself to ensure accuracy.
    • You can ask it to conclude an ending as well

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    How ChatGPT Helps Content Creators

    Researching Different Points of View

    When I’m creating content, I like to delve deep into research and explore various angles and perspectives. It’s important to consider different viewpoints and opinions in order to present a well-rounded argument. This is where ChatGPT can be an invaluable tool. It can present arguments from the opposing side of your viewpoint, which can help you strengthen your argument by addressing potential counterarguments. Additionally, ChatGPT can assist in refining your message by presenting alternative ways of expressing your ideas for different audiences. Overall, ChatGPT is a powerful resource for creating comprehensive and compelling content.

    Brainstorming Content Outlines

    After identifying the key points of your content, you may find it helpful to use ChatGPT as a tool to shape and generate content outlines. In my experience, this is one of the prime benefits of ChatGPT – it operates as a virtual editor, providing you with direction and form for your ideas. By utilizing the AI-powered assistance of ChatGPT, you can effectively structure and organize your content in a clear and concise way for your intended audience.

    Summarizing Content

    If you are looking for ways to make your research and planning phase easier while creating something, then ChatGPT can be of great help. One way to utilize ChatGPT’s abilities is by asking it to summarize lengthy blog posts, books, or video transcripts. I have found ChatGPT to be highly efficient in summarizing content. To request ChatGPT to summarize a blog post for you, you can simply say, “Can you please summarize the key concepts of the following blog post in a few paragraphs:” and provide the post details. While you don’t necessarily need to use the word “please,” it can be a polite way to request ChatGPT’s assistance.


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    Drafting Content

    ChatGPT is an amazing tool that can assist you in your research and planning tasks when creating content. However, it can also help you write complete content drafts for various purposes, such as blog posts, social media captions, video scripts, emails, and more. One of the best features of ChatGPT is that it can help you overcome writer’s block by providing you with a good starting point. All you need to do is give it an idea of what you want to write, and it will do the rest. For instance, if your boss has asked you to write an out-of-office email, you can rely on ChatGPT to help you compose a message that is both informative and playful. Thanks to its advanced programming, ChatGPT can suggest the right words and phrases to use, making the process of writing more efficient and less stressful.

    Repurposing Content

    I have discovered that ChatGPT is not only capable of generating content from scratch, but it can also be incredibly helpful in repurposing the content that I have created across various platforms. One notable example is the way ChatGPT can take a TikTok script that I have previously recorded and transform it into a highly effective post on LinkedIn. This capability has been a game-changer for me, as it allows me to maximize the impact of my content without having to start from scratch every time I want to post on a new platform.

    Writing Proposals for Projects

    One of the ways in which I find ChatGPT to be exceptionally useful is in creating proposals and documents for different projects that I am working on. Specifically, I have found that using ChatGPT for content writing is an excellent starting point for a wide range of internal processes or ad hoc tasks. With its impressive capabilities, ChatGPT has proven to be an invaluable tool that helps me to streamline my work and produce high-quality deliverables in a timely manner.


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    ChatGPT And SEO Content Creation

    People who often write for websites understand that Google crawls, indexes, and ranks your content once it is published. For your content to come up at the top of the search, it should be SEO (Search Engine Optimization) friendly, meaning it should be good quality and relevant content. It should have trendy and relevant keywords.

    ChatGPT can help here as well. It can help you generate research you can use in SEO-focused content, saving you time and effort in gathering information for your content. In addition to writing and research, it can also perform specific SEO tasks to support your content creation. It can help with keyword research or content clustering, which is very useful in optimizing your content for search engines and improving its visibility. Another way ChatGPT can help with content creation is by creating embeddable elements and enhancements within your content. This can make your articles more engaging and linkable, thus improving their performance on search engines.

    Mastering ChatGPT for SEO Content

    Apart from that, ChatGPT can help you create other kinds of content as well. You can ask it to write letters to your boss on a particular matter or a letter to your mother, which you will have to edit personally, but it can get you started nonetheless. And sometimes a start is a good thing. Most people who write often struggle with where to start, and ChatGPT has been a big help.

    ChatGPT can also help you with emails, speeches, codes, and creative writing like short stories and poetry, which is especially helpful for school-going kids and college students.

    ChatGPT is a large language model or a conversational AI or chatbot trained to be informative and comprehensive, and it performs its job wonderfully— most of the time. It is introduced to a massive amount of text data (approx. 570GB in size and 6B parameters) and can communicate and generate human-like text output in response to a wide range of user prompts and questions. You can ask it to summarize a historical event; it will do just that. When it comes to content creation, it can help to improve the quality of content by providing writers with access to a more expansive range of information and perspectives. It can generate drafts that can further be edited by the writers themselves, speeding up the content creation process. However, despite its vast data set and training, ChatGPT still produces subpar content. It lacks the context, emotional intelligence, and sophistication of a human writer. Furthermore, its training dataset is limited to 2021, meaning it is stuck in 2021 while we are in 2023. So, most of the time, when it should, it fails to bring up new events that just happened. This is a problem, and if you’re a news writer, it matters even more. So, use it wisely and ethically.


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    ChatGPT Resources

    Below are some helpful resources to learn more about ChatGPT and its effective usage:

    • The OpenAI website: This is ChatGPT’s official website. Here, you can find information about the tool, including its capabilities and limitations, as well as tutorials and examples of how to use it.
    • The OpenAI GitHub repository: This is an open-source community for ChatGPT developers that provides code examples and implementation details.
    • The OpenAI community forum: This platform enables developers and users to exchange insights and experiences regarding ChatGPT.
    • The OpenAI API documentation: This guide provides a detailed explanation of how to access and utilize the ChatGPT API to generate text.
    • The OpenAI blog: This website provides valuable information and best practices for utilizing ChatGPT.

    FAQs

    Can I use ChatGPT for content writing?

    Yes. ChatGPT is an excellent tool for content writing, offering impressive capabilities to streamline the writing process and produce high-quality content efficiently.

    How to use ChatGPT for content creation?

    Here’s a list of things to follow while creating content through ChatGPT:

    • You can ask ChatGPT to create a wireframe for your blog post, and if you are not satisfied with it, ask it to come up with something more creative.
    • If you need help writing an introduction for your blog, ChatGPT can provide a different perspective, and you can ask it to rephrase some lines.
    • If you have doubts about the facts presented in your blog, you can ask ChatGPT to show you resources to check for yourself and ensure accuracy.
    • Finally, if you need help concluding your blog post, you can ask ChatGPT to provide an ending.

    How does ChatGPT help in creating SEO-friendly content?

    ChatGPT can help to generate research that can be used in SEO-focused content, saving time and effort in gathering information for the content. In addition to writing and research, it can also perform specific SEO tasks to support content creation. It can help with keyword research or content clustering, which is very useful in optimizing content for search engines and improving its visibility.

  • AI Writing Tools – Will They Replace the Copywriters in the Future?

    Businesses today are trying their best to leverage content marketing to its full potential. However, it is time-consuming and demands hefty budgets to execute the efforts.

    The biggest hit is for lean teams that are short on budgets and workforce. Nonetheless, even bigger companies and their team want to save bucks on content marketing.

    An attractive solution paving its way through the market lately is the AI writing tool. From chatbots to content creation, AI copywriting is changing the way businesses approach written communication. But are AI writing tools effective enough to generate content? Can they help businesses rank on Google? Let us first understand how AI writing tools work and see some use cases.

    What Is an AI Writing Tool?
    Use Cases of AI Writing Tools
    Pros of AI Writing Tools
    Cons of AI Writing Tools
    Are AI Writing Tools Worth Your Investment?

    What Is an AI Writing Tool?

    AI writing tools are software that runs on various technologies like NLP (Natural Language Processing) and GPT3 (Generative Pre-trained Transformer) to produce content as per demand.

    They provide content based upon the cues that you enter into the software. It is gaining momentum, not only due to the ease it provides for content creation. It can deliver a lot of content in a short period which helps businesses save time. Now, let us understand how AI software helps with content generation.

    All the AI writing tools are fundamentally similar, except a few with enhanced utility, such as more formats or a more extensive database.

    They give two basic options: Content generation from scratch or content enhancement/spinning. These options are available in various formats such as blogs, Facebook posts, LinkedIn posts, Instagram bio, tweets, captions, Ad copies, email copies, etc.

    You choose the required option and format. Then, you enter basic details such as title and details regarding the content such as tone, target audience, description, etc.

    AI then goes through the data on the internet and provides content in the desired format within a few minutes. However, the most significant loophole with these writing tools is limited data availability in the software and internet. Being software, it has access to restricted data available on the internet beyond which it can not curate content.

    So, in a nutshell, AI writing tools can curate but not create content for businesses. So, business goals like building thought leadership are not possible. A way to deal with this issue is adding input yourself but that increases the workload. Marketers tried to use AI writing tools on various occasions. The result seems to vary depending upon the use case.

    Use Cases of AI Writing Tools

    Here are some use cases that AI writing tools provide.

    Blog Posts (Short-Long)

    Many companies wish to use AI tools strictly for creating blogs as it is expensive and time-consuming to get it done by a content marketing team. However, it is noticed that these tools are better at curating short form instead of long content.

    Long-form content requires immense effort from the user regarding the blog sections and giving cues. Contrarily, short-form content has better quality but still requires human assistance.

    Product Description

    This is another common use case of AI writing tools. In this case, brands generally put in some keywords and get 200-250 word descriptions that can be added on Amazon or the website.

    AI tools do a great job at this. Why? Product descriptions are template-based content. AI can effortlessly adapt to this with basic settings. Hence, it provides quality content that can rank on Google.

    Email Copies

    AI writing tools also help with email copies for onboarding email templates or day-to-day emails. They provide a mediocre copy that might lack the human touch. However, it is great for generating headlines and subject lines for emails.

    Many brands have recorded improved open rates and conversions with AI-generated email copies. But again, it requires a lot of human intervention for segmenting and curating compelling copies.

    Landing Page Content

    AI tools are used to write landing page content. It is so because these tools identify specific words and phrases that can trigger different emotions in the readers. The results generated are viable but need additional editing from your end.

    It offers better results but can not surpass a copy written by an experienced copywriter. Thus, AI caters to businesses aiming at bulk content production where quality overpowers quantity. Nonetheless, it is hard to generate quality content using AI writing tools without human interference.

    Cold Email Messages

    It is crucial to crack cold emailing for companies that reach out to thousands of prospects a month. AI tools and software act as an aiding tool for them by curating a personalized, appealing message with little input.

    AI algorithms study the prospect socials/ website to give a personalized cold email. It has a better conversion rate and saves time personalizing every email/ message.

    There are many more use cases but these are the basic and most common ones.

    AI writing tools try to get an edge by providing more use cases and better utility than other alternatives. Some of the best AI writing tools are,

    1. Jasper (Jarvis)
    2. Articoolo
    3. Copy AI
    4. Anyword
    5. Smartwriter (For cold emails)
    6. Rytr.me
    7. Growthbar
    8. Peppercontent.ai

    Now, let us quickly sum up the pros and cons of AI writing tools. It will give a clear picture of whether AI tools are worth spending on. You need to consider your priorities and make an investment accordingly.


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    Pros of AI Writing Tools

    More Content

    AI writing tools can generate more content in less time. Case studies show that people were able to generate 30,000 words of content per day. It is impossible to generate that much content with normal budgets and manpower.

    Writing Assistant

    AI tools can assist you in researching, writing, and editing your content piece. While they are effective with research and editing, AI writing tools need algorithm updates to be effective. They save a lot of time as compared to the manual effort and improve content accuracy.

    Generate Ideas

    AI writing tools help you generate more ideas and structure your thoughts. You need to add a cue to the text generator and it fills the gap. This content can not be a final draft but gives your thoughts a direction.

    Minimal Errors

    AI tools assure minimal errors on factual or grammatical grounds. Since they operate on set algorithms, there is a little window for errors. However, at times these algorithms might give an incorrect recommendation that requires human judgment.

    No More Writer’s Block

    As mentioned above, AI tools help generate ideas and structure thoughts, it enables writers to leverage it to mend writers’ block. At times it is hard to structure ideas and AI tools help you with that.

    Content Enhancement

    AI tools mean limited plagiarism. Since, the tool work on set algorithms, the content generated is spun in a way that there is zero plagiarism. However, after a point, the AI produces similar content which might be an issue for niche websites/ content teams.

    Cons of AI Writing Tools

    Expensive

    AI tools are expensive. However, if compared to regular budgets that deploy people to do the same job, it saves a lot of money. But provided that AI tools need a human brain to make them useful, their effectiveness is questionable.

    Lack of Human Touch

    A machine can not produce content similar to that of a human. Often the content produced is robotic and does not serve the purpose. Hence, it is a great pick for companies with directory-based content that works on a set template.

    Requires Manpower

    AI tools need the intervention of a human which again adds to the cost. If the aim is to save time and money, there might be other added hidden costs that businesses need to bear.

    Mechanical Content

    AI content lacks a natural flow. No amount of input or algorithm update can add natural flow to AI-generated content. The content is repetitive and needs additional input. It is great for SEO optimization as it seamlessly adds the required keywords and optimizes effortlessly.

    Not Apt for Long-form Content

    AI tools are not effective when generating long-form content. They require more inputs from the user which increases the burden. The AI should simplify the task and not add to redundant tasks.

    Lack of Uniqueness

    Since AI depends solely on data available on the internet to produce the content, the content produced is not unique. It is plagiarism free but has no unique viewpoint. Hence, such content is often hard to rank due to a lack of authenticity.

    Are AI Writing Tools Worth Your Investment?

    AI writing tools are not the best investment for a majority of companies. Well, it also depends upon the need of each business. If you aim at short-form templatized content, it might be the best purchase.

    Also, If you deal with time and money constraints, the AI tools will assist you in writing. However, It cannot generate content at a single command. It needs human assistance in form of inputs, proofreading and editing, and further factual and plagiarism check.

    Alone it can not produce organic content but can work as a great tool to assist and give direction. Also, you can not generate fresh content that is content for news or event-based sites as AI has access to restricted data available on the internet. So, this concludes that AI writers cannot replace copywriters.

    Conclusion

    If you want, you can make the AI tools work for you. But just like any other machine. without input, they are software with no use case.

    FAQs

    Are AI writing tools worth it?

    If you want to write short-form content in a short time then it might be worth it.

    Will AI replace copywriters?

    No, AI writing tools cannot replace copywriters because they can’t understand emotions and they cannot produce content similar to humans.

    Which is the best AI writing tool?

    Some of the best AI writing tools are Rytr, Jasper, Surfer, QuillBot, Grammarly, and CopyAI.

  • Will AI Revolutionize the Content Writing Space in the Coming Days?

    This article has been contributed By Mayank Jain, Co-founder of Scalenut.

    The growth of technology is phenomenal in the present day. There was a time when people were afraid of technology and blamed it as the primary reason for unemployment.

    But as times change, people change. Today people are slowly warming up to technology and seeing it as a medium to reduce their workload. In fact, advanced technology will take over 30% of repetitive and mundane job tasks.

    Technology-driven processes have surpassed many conventional ways and made our lives simpler. One such technology that is slowly making its presence felt across most industries is Artificial Intelligence (AI). Content writing is no exception.

    Yes, you heard that right. We are crossing a period where AI has started writing intelligent content for people to read. This post is about this futuristic journey, beginning from the fusion of AI and content creation. Before that, it is essential to understand about NLP, one of the core concepts of AI, that has multiple hats to wear in shaping the future of content creation.

    What is Natural Language Processing (NLP)?
    How is AI shaping the future of Content Creation?
    Challenges to AI in Content Creation
    Conclusion

    What is Natural Language Processing (NLP)?

    You might have seen Google correcting your search result with a “Did You Mean:” question or Alexa responding to your commands. That is actually NLP algorithms demonstrating their technical prowess.

    NLP is an element of AI that finds profound application in the field of content creation. We can even call it the backbone of AI-generated content. It understands texts and interprets human languages. In other words, it learns from actual interactions with humans. With enormous data under its hood thanks to millions of search queries and search commands, the NLP algorithm generates human-like content in any language of your choice.

    With that basic introduction, let’s dive into the main topic.

    How is AI shaping the future of Content Creation?

    The advent of automatic content writing tools

    AI-based content writing tools are being developed across the globe and can generate content thanks to various NLP algorithms embedded in them. Several businesses are already using such tools for their content creation needs. Semrush’s ‘State of Content Ops & Outsourcing Report 2021 confirmed that around 12% of participants admitted to using AI writing technology to create content.

    These AI content tools can generate high-quality content automatically and instantly. All that you need to do is give some context to the AI engine, such as keywords, target country, short description, etc. The tool then goes around the search engine and finds high-ranking content. Based on this, it comes up with a comprehensive and optimized content piece for you.

    SEO-driven Content Generation

    For a very long time, search engines have been working on rule-based actions. It required an SEO expert who could understand the rules and modify the content accordingly. But with the advent of AI and its infusion into SEO, the situation has changed drastically. Today, even a layperson can create SEO-enriched content thanks to several AI-based SEO tools. These tools perform a high-end search, show what your competitors are doing, keywords to rank for, the H1 H2 tags to use, and so on. Basically, the tools become your SEO guide and walk you through the different steps to rank better than your competitors.

    Enhanced Creativity

    Creativity is the foundation of any good content. And AI, a machine without a human brain, is slowly stepping into the world of creativity as well.  Again, NLP plays a role here. When AI interacts with thousands of humans, it slowly understands what the humans like to hear and what they consider interesting. The day is not very far when AI-based tools will develop unique and interesting concepts for your advertisements or even a book you plan to write.

    Even today, there are several tools that can come up with unique blog ideas and product descriptions based on one word you enter. In other words, it’s the perfect antidote for your writer’s block.

    Challenges to AI in Content Creation

    Unfortunately, the journey ahead is not a bed of roses. Several challenges will come up when we rely too much on AI for content creation. Here are they –

    Variation in tones and communication style

    Yes, artificial intelligence has indeed evolved to a great extent in “understanding” human communication. But that doesn’t make it better than us. AI can write amazing content without repetition of words or phrases, but at the end of the day, it tends to sound a bit robotic. The variation in communication exhibited by humans has not entirely been interpreted by AI yet and will be a mighty task in the coming days. As Founder & CEO of Codeless, Brad Smith quotes –

    “The biggest problem with AI right now is its overreliance on patterns and the probability of certain words or phrases showing up next to each other when you reference certain topics. It is merely taking what’s already out there on certain topics and then playing a Robocop version of the word game Mad Libs,”

    Expressing Emotions

    Humans have the ability to play around with the emotions of the reader through their choice of words. It might be a challenge for AI to emulate. Imagine two stories, one written by a human and another by an AI engine. Now, as a reader, there are high chances that you will feel some emotion reading the story written by the human as it’s been written by someone with actual feelings. Even though the story written by the AI engine might be good, there are chances that the reader may not be able to connect with it well.

    Inability to Make Decisions

    We write content based on our past learnings and can shift between different topics on the go. This is a lacking feature in AI since it is programmed to run only within a set boundary of related topics. For example, we can bring a concept of a movie into a blog on the stock market to make it interesting, but this might not be possible for the AI engine.

    Conclusion

    The future where AI takes control of content creation and SEO is not very far. But the chances of total domination still look slim with the array of challenges that lay ahead. But one thing is sure – AI is here to help all the content creators out there and make their lives simpler in coming up with world-class content with minimal effort.