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Tag: ahrefs

  • How to Check for Backlinks of a Website?

    Backlinks add credibility to your web page, and act as a vote of confidence, by the other websites which have backlinks to your website. This means that the higher the number of backlinks other websites have for your websites, the better the search engine ranks your site in the search results. This is why having more backlinks to your website gives it an edge over others in a similar domain.

    Spending on SEO is a good practice, only until it helps you rank better. If you have any bad links to/on your website, the overall search ranking of your website is highly affected. This is where backlink searching tools come in handy. Moreover, it is extremely important to evade link-based penalties, that are easily avoidable with Backlink searching applications. It also helps escape de-indexing of your website and saves it from negative SEO.

    Sometimes it is necessary and unavoidable to perform a backlink analysis of your competitors, to see where you lag, and in what area or domain, the audience is driven by your competitors. By doing this, you can assess the competition in the industry that you’re part of, and analyze what makes others rank better than you. You can also identify the strong backlinks that your competitors use to drive more audience and earn their search ranking, which you can later use on your website.

    • Make a list of your competitors from the industry or domain. You can use various tools including Alexa’s Audience Overlap tool to do this.
    • Mark the number of backlinks for each competitor. You can do this using various site comparison tools.
    • Make note of the page authority of the linking sites, since the sites with a higher page authority contribute more and a greater value.
    • Analyze the linking sites to identify which of them are driving higher traffic to your competitor’s websites. You can also link to common backlink websites using the saved list.
    • Save the sites which you find are of higher value in backlinking and prepare a link building plan to link with the same.

    Various tools help you find backlinks to a particular site or a page and analyze page authority and perform backlink analysis. Here we compare 5 Backlink Checker and Analysis tools, which help you look for backlinks and can help you grow organic traffic on your site using backlink analysis.

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    Moz Pro
    SEMRush
    Ahrefs Backlink Checker
    LinkMiner
    BuzzSumo

    Moz Pro

    Moz Pro Backlink

    Moz Pro offers a complete analysis of the URL of a website that you need to check for backlinks, and all you need to do is sign up. Get the Page Authority, Domain Authority, inbound links, and much more to know why your website ranks what it does. It also allows you to monitor where your competitors earn their links and helps you fix broken links to your site, improving the quality. Moz Pro can do more than just check for backlinks, including researching for quality content and analyzing other SEO elements.

    Features Offered by Moz Pro

    • Moz Pro helps you detect spam links to your sites and hence improve the quality of backlinks for better SEO.
    • Analyze full anchor text and see how other websites are linking to your website, and also check domain authority, page authority, and spam with a spam checker.
    • Analyze links in real-time and find when your website is gaining and losing links, and also discover who links with your competitors.
    • Research top performers, your competitors and compare your content to see how you can rank better in SEO, and google search.
    • For finding backlinks, Moz Pro has a very simple interface where all you need to do is signup and enter the URL that you need to check the backlinks for.
    • Create a Moz account to access and utilize SEO tools and verify your email.
    • Enter the URL of the website or the page that you wish to search for backlinks.
    • Get complete URL analysis with not just the backlinks, but also other SEO data.

    SEMRush

    SEMRush is a tool that offers quality backlinks and also helps you check for them along with enhancing your SEO ranking. It helps you build SEO friendly links and improve outreach, and is an acclaimed tool for that matter. SEMRush also flaunts the world’s largest Backlink Index, with public updates every 2 days. Moreover, it offers you Backlink Analytics, Gaps, and Audit with a unique suite and a lot more functionality than other Backlink searching tools.

    Features Offered by SEMRush

    • The Backlink Analytics provides you with research and insights into your competitions along with backlink opportunities and a clean link profile.
    • Compare backlink profiles with the Backlink Gap tool and benchmark backlink profiles of different domains and assess your situation.
    • SEMRush also offers to audit your backlink profile, and helps you get rid of toxic links with backlink monitoring and analysis.
    • SEMRush allows you to brand, schedule, and white-label your data and also build custom pdf reports.
    • Search for backlinks, filter them, identify toxic backlinks with markers, and use other backlink filters and integrations.
    Ahrefs Backlink Checker

    Ahrefs Backlink Checker is an all in one SEO analysis tool which offers a powerful and robust backlink checker. It possesses the most powerful web crawler with an accumulation of 24.71 trillion links and 170 million unique domains, seconded only by Google. It helps you monitor your backlink profiles, analyse the target backlink profile, along with organic traffic associated with each linking page. You also get other SEO tools such as site and keyword explorer, site audit and rank tracker.

    • Ahrefs Backlink Checker lets you analyse domain and page-level metrics, such as referring domains, backlinks, domain rating and Ahrefs rank.
    • Get real-time analysis of the growth and decline of backlinks, as well as insights within the target backlink profile.
    • Ahrefs Backlink Checker also allows you to sort and filter backlinks by language, type, platform, domain range and URL rating.
    • You can also view and analyze estimated traffic in each linking page and referring domain along with insights into the website or page.
    • It also allows you to track websites linking to your target with metrics including domain ratings, referring domains, and estimated organic traffic among other parameters.

    To check for backlinks, all you need to do is paste the URL into the backlink checker, and voila, all the information you need is right in front of you.

    LinkMiner

    LinkMiner, a powerful backlink checking tool as suggested by the name, helps you find backlinks of competitors, and evaluate their SEO potential. With its robust and efficient interface, it lets you preview the referring website or page in the tool itself, and search for the anchor placement. It also allows you to save relevant URLs so you can link with them in the future. Moreover, LinkMiner flaunts a database of over 9.5 trillion backlinks and about 2.5 trillion unique URLs, to check against.

    Features Offered by LinkMiner

    • LinkMiner lets you find powerful backlinks and also allows for backlink analysis with categories.
    • It also allows you to evaluate the strength of backlinks using link metrics with citation flow, external links and trust flow among others.
    • You can also view the live preview of backlinks to evaluate their potential along with a highlighted anchor and basic characteristics.
    • It further allows you to save backlinks to a Favorite list, which you can use to link in the future. You can also remove previously replicated backlinks.
    • LinkMiner allows you to do some advanced backlink analysis and lets you find your competitors’ domain when doing keyword research.

    BuzzSumo

    BuzzSumo lets you find and monitor backlinks with competitive intelligence and build a content strategy. It helps you analyze your competitor’s content and activity and notifies you and helps you make the right choice. BuzzSumo also helps you look for content and filter relevant stories which are fit for your audience. Moreover, with the Crisis Alerting of BuzzSumo, you have a better chance of responding to risks and opportunities.

    Features Offered by BuzzSumo

    • Discover new content and get relevant ideas with the keyword generation tool that offers search trends and full insights.
    • With great content filtered through billions of articles online, deploy data-driven content and succeed in competitive benchmarking with volumes of data.
    • Identify and find authors and influencers on social media to recognize the winning strategy, and search influencers based on the content they share.
    • With the help of BuzzSumo, you can track your competitors and brand mentions with updates. Alerts with keywords and topics keep you informed.
    • With powerful APIs, BuzzSumo allows you to build internal reporting tools, client dashboards, enhance web applications and a lot more.

    Conclusion

    A Backlink is a great way to increase traffic to the website. It is a form of indication, in which someone talking about a topic related to you, your service, or your product wishes to refer to your website. This helps people gain more knowledge regarding the topic they are searching for and also makes it very easy to gather information.

  • Top 5 Best Alternatives of Ahrefs to Help You Rank in 2022

    The race to be seen is indispensable today! Every single company and startup be it small or large, all wish to have a top-quality digital marketing strategy and search engine optimization (SEO).

    Businesses today are working towards boosting their website’s search engine rankings, they are looking towards increasing the organic traffic and are running advertising campaigns to improve traffic conversion and a lot more. All this in today’s contemporary world has become an indispensable part of the business campaign.

    To achieve all this sounds a bit complex, especially for someone who is a novice in the field of marketing and search engine optimization process. So to make this easy, there are solutions like Ahrefs, which is the perfect example of a search engine marketing tool that helps, face competition in the most efficient manner. So, we have listed the best Ahrefs alternatives in 2022.

    SEMrush
    Mangools
    Serpstat
    SpyFu
    Moz

    What is Ahrefs?

    Ahrefs is an ultimate SEO tool for keyword tracking, competitive analysis, Backlink checking, and a lot more. The prime theme of the tool is that there’s no need to be a pro to rank higher or get more traffic.

    Ahrefs Website
    Ahrefs Website

    Ahrefs is a tool best suited for SEOs, marketers, enterprises, digital marketing agencies, and small and big businesses. If you want to perform Backlinks analysis, then Ahrefs is probably the best for the task. They have a rich database with trillions of links that make, the process faster, more efficient, and a lot more reliable which makes it a great alternative to Ubersuggest.

    Ahrefs provides a toolkit that consists of Keyword researching, Backlink Checker, Rank Tracking, Site Audit, Content Explorer and a lot more. It keeps an eye on the competitors’ backlinks and sends an alert for various keywords whenever your site starts ranking. Ahrefs is popular for its free tools such as Webmaster Tools, Keyword Generator, Backlink Checker, SEO Toolbar and more.

    Features of Ahrefs

    Site Explorer

    The site Explorer in Ahrefs is a powerful competitive research tool that everyone has been looking for. It includes a set of 3 basic tools in it that helps in building a powerful site reach and interface.

    Organic traffic research

    It helps to gain insight into which keywords bring the most traffic, which keywords are making your competitors rank higher, and what are pages are bringing the most search engine traffic.

    With the Backlink Checker tool, one can keep an eye on the quality of Backlink profiles linked with the competitors.

    Helps in knowing about when the competitors are doing paid search advertising and where they funnel their paid traffic.

    Keyword Explorer

    Keyword research is one of the most important parts in the field of SEO tools. With keywords explorer, one can find thousands of interactive and engaging keywords, their difficulty level in the ranking, and also can find their potential traffic insights.

    Site Audit

    This tool helps in getting the right knowledge about what is stopping a website from ranking higher. This feature provides exhaustive website analysis, helps in exploring data, and all in all, keeps a track of the progress. It also helps in executing JavaScript while crawling.

    Rank Tracker

    With Ahrefs one can easily monitor their ranking and keep an analytical comparison check for their competition as well. Also, you get the history of:

    1. Visibility
    2. Average position and traffic
    3. Positions distribution

    Content Explorer

    The feature helps in getting knowledge about the top quality content in a particular niche. This finds the most important and popular articles on a certain topic and sorts its results by:

    1. Organic traffic
    2. Referring domains
    3. Domain rating
    4. Traffic value
    5. Social shares

    Along with this, it has a complete package of filters that provides content that matches your criteria.

    Ahrefs Pricing

    Plan Price Projects Tracked Keywords Reports
    Lite $99 5 750 100
    Standard $199 20 2000 100
    Advanced $399 50 5000 100
    Agency $999 100 10,000 100

    Backlink Analysis Checklist – How to evaluate quality links?
    Making quality Backlinks is a crucial part of SEO. So, here’s a checklist that will help you evaluate the quality of your backlinks.
    StartupTalkyParnas Ghosh

    Top 5 best alternatives of Ahrefs

    Though being top in its niche, Ahrefs have rivals like SEMrush, which makes the competition neck to neck. But with each having its pros and cons, it is totally up to the requirement of the business to choose what best suits their preferences.

    SEMrush

    SEMrush Website
    SEMrush Website

    With more than 5 million users, SEMrush is not only one of the most popular alternatives to Ahrefs but is also considered one of the all-time best in its niche. SEMrush works with the prime theme of fetching the data, which makes the optimization process flawless.

    It is a tool specially meant for the ones involved in SEO and PPC. It includes a wide variety of tools that help in lead generation, keyword research, and most importantly help in driving more traffic.

    Pros of SEMrush

    • Helps in easy understanding of analytics and performance.
    • Contains helpful information that helps in increasing overall site ranking.
    • Helpful in understanding the competition.
    • Covers an abundance of digital marketing needs of uses.
    • Helps in getting important Backlinks.
    • Maintains site traffic.

    Cons of SEMrush

    • Pricier as compared to SpyFu.
    • Site audit tools sometimes read false errors.
    • Traffic predictions may sometimes be misleading.

    SEMrush Pricing

    Plan Price Projects Keywords to Track Reports
    Pro $119 5 500 5
    Guru $229 15 1500 20
    Business $449 40 5000 50

    Mangools

    Mangools Website
    Mangools Website

    Launched in 2014, Mangools is an SEO tool, working towards making the process of SEO easy for everyone. It has a bundle of 5 very powerful SEO tools, specially meant to carry out effective workflows. Its package includes everything from Backlinks analysis, keyword research, rank tracking to SEO process analysis of the competitors.

    It is a highly interactive tool with great visualization and UX, that suits every genre of the audience be it a beginner or a professional. It is a complete value for money if all in one tools are taken into consideration.

    Pros of Mangools

    • Each tool helps to work in detailed and thorough SEO work.
    • The pack of 5 is a unique and must for every SEO management company.
    • Detailed keywords search available.
    • Suggestions keywords and most searched questions provide complementary help.

    Cons of Mangools

    • Link tracking modules are a bit weak.
    • The site profiler isn’t up to the mark.
    • Some keyword metrics are a bit off as compared to other tools.
    • Site Profiler backlink results are not always accurate.

    Mangools Pricing

    Plan Pricing Keyword Lookups Tracked Keywords daily Backlink rows
    Mangools Basic $29.90/month 100/24 hrs 200 100,000/month
    Mangools Premium $39.90/month 500/24 hrs 700 500,000/month
    Mangools Agency $79.90/month 1,200/24 hrs 700 1,200,000/month

    Serpstat

    Serpstat Website
    Serpstat Website

    Serpstat is a marketing intelligence platform, that helps in providing search engine optimization at every step or working. With the platform, you may easily carry out your SEO and PPC campaign, get knowledge about what your competitors are doing, what is best suited for your business, and what are the top keywords and backlinks will provide you maximum benefit.

    With Serpstat, you can do localized research, it provides the access to various countries’ databases to provide the best possible results. Better for marketers to use in comparison to SpyFu.

    Pros of Serpstat

    • Scrape search results for a ton of keywords and queries.
    • Solid tool for search engine marketing.
    • Provides fantastic insights for every aspect, that further helps in creating a marketing strategy.
    • Give knowledge of where your site stands against competitors.

    Cons of Serpstat

    • If not using the paid version, the info access will be limited.
    • Sometimes there is a lack of information in terms of metrics.
    • There are some of the competitors out there with a lot more accurate information.
    • Limited tools in comparison to its competitors.

    Serpstat Pricing

    Plan Price Searches per day Projects to track Pages to Audit
    Lite $69/mo 500 10 150,000
    Standard $149/mo 5000 50 400,000
    Advanced $299/mo 8000 75 1,250,000
    Enterprise $499/mo 12,000 100 2,500,000

    SpyFu

    SpyFu Website
    SpyFu Website

    SpyFu is an all in one tool kit for SEO (Search Engine Optimization) and PPC (Pay Per Click). It is an overall package when it comes to search engine marketing and the digital marketing process. It has abundant features especially meant for the sole purpose of reducing complexity among pure novices.

    This tool works with the theme of providing new opportunities for its search marketers by advertising the “Search Formula” of their greatest competitors to them that in counter helps them to build their marketing strategy.

    Pros

    • Scrape search results for a ton of keywords and queries.
    • Solid tool for search engine marketing.
    • Provides fantastic insights for every aspect, that further helps in creating a marketing strategy.
    • Helps in making well planned and educated guesses after knowing analytics.

    Cons

    • If not using the paid version, the info access will be limited.
    • Sometimes there is a lack of information in terms of metrics.
    • Limited tools in comparison to its competitors.

    SpyFu Pricing

    Plan Pricing Sales Leads Weekly Tracked Keyword Rankings
    Basic $39/month 250 5,000
    Professional $58/month 500 15,000
    Team $199/month 2,000 40,000

    Moz

    Moz Website
    Moz Website

    Moz is a popular tool for SEO, link building, keywords research, and analytical comparison as well. It provides all in one marketing solutions, that help any business to grow without any manual excess work. Comparing it to its competitors, like Ahrefs and SEMrush, the tool stands a bit low in competition.

    The biggest drawback is its features, which are a bit outdated for the competition. The tools like SEMrush and Ahrefs are constantly bringing new updates that make them, suited for the competition. Moz Pro decipher the data so that the user doesn’t have to.

    Pros of Moz

    • Provides meticulous and accurate data.
    • Best suited for small business owners.
    • One of the easiest mainstream SEO tools.
    • The interface is pretty stable, tested and neat.
    • The reporting is quick and easy.

    Cons of Moz

    • Seems like made for IT developers more than marketing developers.
    • Lacks customization in reporting.
    • Expensive with respect to the features it provides.
    • Difficult to understand in one go for non-technical people.

    Moz Pricing

    Plan Pricing Keyword Queries/Month Backlink Queries/Month Pages Crawled/Month
    Standard $99/month 150 5,000 400,000
    Medium $149/month 5,000 20,000 2 million
    Large $249/month 15,000 70,000 5 million
    Premium $599/month 30,000 100,000 8 million

    How to Create Quality Content That Ranks and Bring Quality Traffic
    Creating High-quality content is a challenging task. Check the steps to create quality content through which you can bring quality traffic.
    StartupTalkyParnas Ghosh

    Conclusion

    These SEO tools are definitely, a must in today’s contemporary world. So this was the list of the best Ahrefs alternative websites. Though being top in its niche, Ahrefs have rivals like SEMrush, which makes the competition neck to neck. But with each having its pros and cons, it is totally up to the requirement of the business to choose what best suits their preferences.

    FAQ

    Is Ahrefs better than SEMrush?

    Many people consider SEMrush as the best SEO tool as it provides more data compared to Ahrefs.

    Why do I need Ahrefs?

    Ahrefs helps you find the right keywords, you can check backlinks, and track your traffic to improve your search ranking.

    Which SEO tool is best?

    Ahrefs, SEMrush, Moz, Ubersuggest, and SpyFu are some of the best seo tools digital marketers used.

  • Best Alternatives to Moz for SEO in 2022

    SEO, expanded as Search Engine Optimization is a process that helps in making websites or content rank higher in search engines like Google, Yahoo, Bing, etc. It optimizes the contents to improve its visibility on top of the page as gains more traffic than the others. Therefore, SEO becomes more essential for businesses and bloggers to attract audiences by staying on the primary page of search results.

    Google has regularized and improved the SEOs by building algorithms in a way, that ensures the quality and authenticity of websites. Now, there are various companies that help others in building SEOs and Moz is one of the most used.

    Moz is an all-in-one tool that is most trusted by the digital community. It helps businesses manage numerous aspects of their SEO campaign. Starting as an SEO blog, today Moz has built its empire firmly by having generated around 40.7 trillion links and 500 million keywords. They offer a comprehensive set of SEO features and stand to be a good choice for individual, small and medium businesses.

    There are other tools that are giving tough competition to Moz and provide powerful SEO solutions. Here are some of the best alternatives for Moz that can be used to get ranked higher on search engines.

    About Moz
    Need for an Alternative for Moz
    Best Alternatives for Moz – Free Tools

    1. SEOquake
    2. Google Keyword Planner
    3. SEO Book

    Best Alternatives for Moz – Paid Tools

    1. SEMrush
    2. Ahrefs
    3. Majestic
    4. SpyFu
    5. Screaming Frog
    6. SE Ranking
    7. SEOquake
    8. Mangools
    9. Raven Tool
    10. Serpstat

    Conclusion
    FAQs

    About Moz

    Moz was first started in 2004 as a blog to speak contents on SEO. Their prowess in the field transformed them from bloggers to SEO consultants and later into developers. Their tools like Moz Local and Moz Pro have helped customers and businesses in developing and managing their own SEO strategies.

    Here are some of Moz’s best features:

    • Moz Keyword Explorer does deep analysis and gives you suggestions for a better keyword optimization.
    • Moz Pro has its own Site Crawl feature that identifies and report errors to ensure better SEO performances.
    • It gives an in-depth evaluation for your backlinks from their massive collections, through their Link Explorer.

    Pricing

    Free Trial – 30 days
    Standard – $99/month
    Medium – $179/month
    Large – $249/month
    Premium – $599/month
    You can save 20% on yearly plans.

    Need for an Alternative for Moz

    • The navigation structure of Moz is poor and you can’t find the required tools easily.
    • Though the services are worthy of their prices, they seem to be costly compared to their competitors.
    • There is no complete automation for some processes and this stands to be a disadvantage for larger companies.
    • Users need to possess some technical knowledge for the efficient utilization of their services.

    Best Alternatives for Moz – Free Tools

    SEOquake

    SEOQuake - Best Alternatives to Moz
    SEOquake – Best Alternatives to Moz

    SEOquake is a free extension available for browser and can be added to the webpage. Whenever we open a website link, the SEO dashboard shows brief information of the site like, backlinks, ranking, domain, etc., SEO audits can be conducted in real-time and results can be exported. SEOquake is really quick in analyzing the SEO of any page within seconds. New users may find it difficult to understand the contents of dashboard due to lack of information. If your need is to just have a quick and basic analysis of a website, then SEOquake is the best option and it is also free. However, this tool may not be recommended for in-depth analysis.

    Pricing

    SEOquake is a completely free plug-in available for download to anyone using Chrome, Firefox and Opera.

    Google Keyword Planner

    Google Keyword Planner - Best Alternatives to Moz
    Google Keyword Planner – Best Alternatives to Moz

    Google Keyword Planner is a powerful tool that helps to research keywords for your site. They help you discover and organize keywords, analyze their historical data, and determine the cost of your ad. Keyword Planner makes your search easy by narrowing them down to location, date, language, organic impression, competition level and many more. Google Keyword Planner has less search volume data compared to Moz. But they provide competition metrics for each and every keyword, that proves highly useful for the users.

    Pricing

    Google Keyword Planner is a Free tool. The only thing is you need to have an account in Google Ads to access it.

    SEO Book

    SEOBook - Best Alternatives to Moz
    SEOBook – Best Alternatives to Moz

    SEO Book is a web-based free SEO site that offers various tools for analyzing keywords like the Keyword suggestion tool, List generator, List cleaner, Density Analyzer, Keyword wrapper, etc., They also offer extension tools for Firefox web browser. In addition to this, they provide guidance and training programs on SEO, Keyword analysis and Link building. Unlike Moz, it is an easy, simple and free tool to use for keyword analytics.

    Pricing

    SEO Book Keyword Tools comes at Free of cost.

    Best Alternatives for Moz – Paid Tools

    SEMrush

    SEMrush - Best Alternatives to Moz
    SEMrush – Best Alternatives to Moz

    SEMrush leads the SEO market by their extensive services, provided through 20+ impressive SEO tools. Their data library includes 20 billion keywords that serve over 130+ countries with around 830 million domains. They help you in bringing Organic Traffic to your website through their advanced keywords research tool. SEMrush also offers rank tracking and backlink analysis. You can formulate your own SEO strategies through their numerous SEO and marketing research tools. SEMrush assists you with a good product and usage guide for every process, which Moz lacks.

    Pricing

    SEMrush has three plans and a discount of 17% when purchased annually. There’s also a free plan with limited facilities. Free trial for 7 days is given, when any of the given plans are purchased.
    Pro – $119.95/month
    Guru – $229.95/month
    Business – $449.95/month

    Moz Vs Semrush

    Ahrefs

    ahreFs - Best Alternatives to Moz
    ahreFs – Best Alternatives to Moz

    Ahrefs has one of the largest backlink databases with more than 15 trillion links. They can do keywords research on 10 search engines and does the best website crawl through its Site Audit feature. Ahrefs keeps adding some new data, every few minutes to its index. They also feed you with rank tracking, SEO optimization, organic keyword research and gap monitoring, to look, where and how you could stay ahead of your competitors. They possess the best backlink tracking compared to Moz and other competitors. However, Ahrefs fails to integrate with Google Analytics.

    Pricing

    Ahrefs gives complete access to the tool at $7 for 7 days. Other than this they’ve four plans.
    Lite – $99/month
    Standard – $179/month
    Advanced – $399/month
    Agency – $999/month (customizable plan)

    Majestic

    Majestic - Best Alternatives to Moz
    Majestic – Best Alternatives to Moz

    Majestic is another tool, that is specialized in Backlinks. They possess a large link index and brag it to be the biggest. A tool called Site Exploration Summary gives an overview of a website’s profile and analyze it through a list of metrics like Trust Flow, Citation Flow, Visibility Flow, Topical Trust Flow and Flow Metric Scores. Hence, Majestic is better than Moz in determining a site’s metrics. They also provide features to look deep into backlink’s profile, which Moz doesn’t offer. The link research process can be done real quick and effectively through them. Majestic focuses only on backlinks and it is not an all-in-one tool.

    Pricing

    There’s no free trial available and Majestic has three plans for users. You can enjoy a discount, while you opt for yearly plans.
    Lite – $49.99/month
    Pro – $99.99/month
    API – $399.99/month

    SpyFu

    spyFu - Best Alternatives to Moz
    SpyFu – Best Alternatives to Moz

    SpyFu basically qualifies themselves in keyword research, ranking, PPC and SEO. They can get you the complete details of any domain and its appearance in Google in past 15 years. SpyFu fills you with regular updates of competitors like changes in their strategy, emerging new competitors and any activities they do related to keywords. It helps you make quick changes or take necessary action to increase your website’s traffic and stay up in the competition. Spyfu is better at meeting the needs of customers than Moz. But when it comes to the product quality and other features, Moz out beats SpyFu.

    Pricing

    No free trial is offered but there’s a free plan with limited options. SpyFu promises you a saving of $732 when you opt for annual billing. Here are their monthly bills:
    Basic – $39/month
    Professional – $69/month
    Unlimited – $129/month

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    Screaming Frog

    Screaming Frog - Best Alternatives to Moz
    Screaming Frog – Best Alternatives to Moz

    Screaming Frog SEO Spider is mainly a crawler software that is used by companies like Apple, Google, Disney, Amazon and a few others. It crawls the website to address data for SEO problems. They help to identify and fix broken links, find duplicate contents through md5 algorithmic check, extract data using XPath, regex or CSS and analyze pages and metadata. Crawl audits can be scheduled to run at regular intervals and resulting data can be exported to Google Sheets. But crawling on large sites, using Screaming Frog, can be time-consuming. Screaming can be a decent, but not the best, alternative for Moz.

    Pricing

    There’s a free version and a paid version which is available at €149/year. Purchasing of more Screaming Frog licenses comes at some discounted prices accordingly.

    SE Ranking

    SE Ranking - Best Alternatives to Moz
    SE Ranking – Best Alternatives to Moz

    SE Ranking is a complete SEO package that can perform SEO tasks, ranking of websites, analyzing competitors, keyword and backlink research, etc., In-depth optimization of your page can be done to improve your search ranking. This is done through Website Audit Tool, which helps to move your website to top 10 search results by finding out the issues and providing solutions to fix them. Sometimes keywords get displayed in a de-organized manner, which creates difficulty in choosing them. Overall, SE Ranking is considered to be a better alternative for Moz in terms of SEO audit, competitive analysis and beginner-friendly.

    Pricing

    There’s a free trial of 14 days. SE Ranking offers discounts from 5% – 60% on their pricing plan given below:
    Essential – $31/month (250 keywords)
    Pro – $71/month (1000 keywords)
    Business – $151/month (2500 keywords)

    Mangools

    Mangools - Best Alternatives to Moz
    Mangools – Best Alternatives to Moz

    Mangools is an affordable and easy-to-use SEO toolset, that is of great help to bloggers, SMEs, SEOs and affiliate marketers. They’ve some big companies as customers like, Adidas, Airbnb, Alexa, etc., KWFinder, one of their popular tools, helps in identifying long-tailed keywords with minimal effort. SERPWatcher gives regular updates for your website on ranking, which is determined irrespective of locations or countries. In addition to this, they also perform their regular duties like keyword and backlink research and SEO metrics. Mangools is reasonable alternative to Moz.

    Pricing

    Mangools offers 10 days free trial which is followed by three monthly plans. Yearly plans come at a discount of 40%.
    Mangools Basic – $49/month
    Mangools Premium – $69/month
    Mangools Agency – $129/month

    Raven Tool

    Raven Tools - Best Alternatives to Moz
    Raven Tools – Best Alternatives to Moz

    Raven Tools, LLC is a comprehensive tool that deals with SEO, PPC and social media marketing. They help you with website and keyword ranking, generating analysis reports, extensive competitor research and link-building strategies. Issues in your website can be diagnosed and rectified by their Website Auditor Tool for better performance. They have a few glitches while providing another website’s information. Though Raven Tool lacks features like Live and In-Person training, E-mail, help desk and other support services that are provided by Moz, they still stand to be good in what they offer.

    Pricing

    There’s a free plan of Raven Tools with limited features and you can save 30% on yearly plans. Below are their lists of monthly plans:
    Small Biz – $49/month
    Start – $109/month
    Grow – $199/month
    Thrive – $299/month
    Lead – $479/month

    Serpstat

    Serpstat - Best Alternatives to Moz
    Serpstat – Best Alternatives to Moz

    Serpstat provides you with 30+ tools that help in SEO, PPC and market analysis. With the number of features offered, their prices are considered to be cheaper than competitors. Their PPC research helps you analyze and identify the reasons for competitor’s success and helps you improve it. Other than this, they perform functions like crawling, text analytics, team management, rank tracking and many more. Serpstat provides Keyword clustering and text analytics features that are unavailable at Moz. They are a passable alternative for Moz.

    Pricing

    Serpstat has four monthly and yearly plans with an additional plan for big enterprises, which is priced based on their requirements. Annual plans come at 20% discount.
    Lite – $69/month
    Standard – $149/month
    Advanced – $299/month
    Enterprise – $499/month

    Conclusion

    Using appropriate SEO tools for the development of your business has become essential in the world of websites today. There are plenty of options piled up before you to choose the best one and that could be confusing. Moz is definitely a good tool but they have their drawbacks too. So, here are some of the best tools available in the market as of now. Almost all of the paid tools have a free trial or free plan, which you can give a try to know them better. Choosing the right tool will help your business grow with time.

    FAQs

    Which SEO tools are best alternatives to Moz?

    Some of the best Moz alternative SEO Tools are:

    • SEMrush
    • Ahrefs
    • Majestic
    • SpyFu
    • Screaming Frog
    • SE Ranking
    • SEOquake
    • Mangools
    • Raven Tool
    • Serpstat

    Who are the top competitors of Moz?

    Some of the top competitors of Moz are:

    • Semrush
    • SpyFu
    • Serpstat
    • Ahrefs
    • SE Ranking

  • How to Do Competitors Analysis for Website? | Analyze Competitor’s Website

    Competitor analysis refers to identifying the competitors and evaluating their strengths relative to those of one’s own product or service. One should evaluate their competitors by categorizing them between different groups, based on their competitive strategy and list their product or service, its profits, growth pattern, past strategies, structure, strengths, and weakness, etc. Different competitor analysis tools can be used to analyze your competitor.

    How to do Competitor Analysis?

    Check who is the business rival you are dealing with and what is their position

    Gather all the data about your competitor for identifying and assessing their methodologies to determine their strength and weaknesses, and then compare your website with your competitors’ website to identify how they are doing on the internet and marketing areas.

    To make things more detailed, following things in the action can be taken into consideration, in analyzing the rival company,

    • The services/products that the company offers.
    • The Social media page i.e Instagram Facebook, Twitter, etc.
    • Business page.
    • The ON-PAGE TECHNIQUE ( Title, Meta description, keywords, content, images, site structure, page speed, etc.)
    • The Off-page technique(Social Bookmark, Blog, Business Listing, Classified, Guest Blog, etc., Forum Marketing, Link Baiting, Photo Sharing, Business Reviews, Local Listings, Answer Questions and Social Shopping Network, etc.)
    • The site design and how it is different from yours.
    • The areas from where the competitors are getting quality backlinks.
    • CTA services of the website.

    Review the data from the competitor

    To do so, data can be found from a variety of sources such as Crunchbase, Owler, LinkedIn, and more, which pulls from thousands of public data sources at once. Then, dig a little deeper. After looking at the basic company information, try to take a look at the company DNA.

    Checking which aspects of their workforce a company is investing in can give you a lot of insights. LinkedIn is particularly very useful, to quickly get a breakdown of the data around a workforce.

    At this level of analysis, the main things that need to filter out and understand are the percentages of the workforce in regards to the following categories,

    • Research and Development
    • Sales and Marketing
    • CXO and VP’s
    • Percentage of staff in different geographic locations.

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    Consider Business & Marketing Signals

    Take a quick look at a few signals that can give you insights into how each one is faring against the other in terms of marketing strategy and the success of this strategy. The following can be checked for the process,

    • Social Media: The use of social media can be checked and understood in the correct context.
    • A B2C company will typically strive for many followers and high engagement, while a B2B will have a more niche and targeted crowd and smaller numbers will be considered a success.
    • Web Traffic: A similar logic applies to check the web traffic using a free tool which is mentioned above. A B2B company may have low quantities of the month to month guests, however, what is significant is the trend(upwards or downwards) over time and, for the competitive consideration, how would they stack up side by side in this analysis.
    • Awards: Consider grants the organization has gotten, particularly if those Awards are item related. Additionally, recognition of HR practices such as a ‘Best Place to Work’ may be an indicator the company infrastructure is solid. After all the researches, get the conclusion piled up and collect the insights from the research. This way one can compare its competitors and use the insights for the benefit of their websites. Comment below more ways of competitor analysis, down below the comment section.

    Best Competitor Analysis Tools

    If you want to be ahead of your competitor you should understand the importance of business analysts for your organisational growth. Now, here are the ways to do the competitive analysis for a website.

    iSpionage Reviews

    iSpionage is a competitive intelligence tool that provides valuable SEO data to users with regards to business competitors. The tool spies on companies’ business rivals and discovers what search keywords, advertisement content, and landing pages allow them to attract customers. This strategy allows business entities to keep themselves afoot or even ahead of their competition.

    Ispionage SEO Analysis
    iSpionage SEO Analysis

    Features of iSpionage

    • With the help of the tool, one can analyze the following: An overview of the competitor’s PPC keywords, Average Ad position, PPC budget, monthly clicks.
    • One can analyze Ad copies of your competitor. Their destination URL for each ad, groups that trigger the ad, monthly traffic, and average rank, and the monthly advertising budget of all your competitors.
    • By showing how other advertisers group their keywords and landing pages for example, the tool enables businesses to create or recreate their groupings to gain as much traffic or more as their rival.
    • Online marketing and SEO optimization can take up a big chunk out of a company’s budget. With iSpionage, they can minimize their spending in this area, as the tool discerns how much the competition spends every month on AdWords.

    iSpionage Pricing

    Plan Pricing
    Starter $59/month
    Professional $99/month
    Advanced $299/month
    Enterprise Custom Pricing

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    Similar Web Reviews

    SimilarWeb is a website that provides web analytics services for businesses. The company offers its customers information on their clients’ and competitors’ website traffic volumes, referral sources which include keyword analysis and demographics, and website “stickiness” (e.g., time on site, page views, bounce rate), as well as other features.

    Similar Web Dashboard
    Similar Web Dashboard

    Features of Similar Web

    • This tool is beneficial in understanding the competitor’s traffic sources. It gives an idea of how the competitor is generating traffic and their audience demographics.
    • Gain insight into any website’s statistics & strategy with the click of a button, all in one tab, as you’re browsing with the SimilarWeb browser add-on.
    • See any website’s organic and paid keywords, including ‘Google not-provided’ keywords. Find trending keywords, see how much traffic they generate and discover the search ads associated with them.
    • Discover the sources that generate traffic to any website – referrals, search, social and display. Unveil their acquisition strategy to find new and proven ways to grow your business.
    • Reveal any website’s most popular and trending inner pages. Track competitors’ campaigns, analyze their funnel and discover what content generates the most interest.

    Similar Web Pricing

    Plan Pricing
    Free $0/month
    Enterprise Custom Pricing

    Free plan gives you 5 Results Per Metric, 1 Month of Mobile App Data, and 3 Months of Web Traffic Data.

    Spyfu Reviews

    SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 14 years. Find online and traditional leads methods – social media, email, phone, and address – you can’t find anywhere else.

    Spyfu PPC Keyword Research Dashboard
    Spyfu PPC Keyword Research Dashboard

    Features of Spyfu

    • The app helps get a detailed analysis of the competitor’s Adwords AD.
    • One can analyze the competitor’s Adwords History keywords that they are bidding ads on.
    • Increase your website traffic: Spyfu’s smart recommendations drive clicks to your SEO or Adwords campaigns.
    • Track your keyword rankings: Monitor your paid and SEO rankings on Google, Bing and Yahoo.
    • Make Better Connections: Reliable contact info helps you build partnerships or generate sales leads.
    • PPC Competitor Research: Search for a competitor. See every keyword they’ve ever bought on Google and every ad test they’ve run. Make their successes your own and avoid their mistakes.
    • SEO Competitor Research: Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.

    Spyfu Pricing

    Plan Pricing
    Basic $39/month
    Professional $39/1st month ($78/month thereafter)
    Team $299/month

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    Ahrefs Reviews

    Ahrefs’ Site Explorer combines three powerful SEO tools in one interface:

    • Organic traffic research – See what keywords your competitors are ranking for and which pages bring the most search engine traffic.
    • Backlink checker – See which websites link to your competitors’ sites and gauge the quality of their backlink profiles.
    • Paid traffic research – Learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.
    Ahrefs Competitor Analysis
    Ahrefs Competitor Analysis

    Features of Ahrefs

    • Research Organic Traffic: See what keywords your competitors rank for in search and how much traffic each keyword brings them.
    • Research Backlinks: Ahrefs has the fastest backlink crawler in the industry and boasts the world’s biggest index of live backlinks (over 14 trillion links), which makes Site Explorer the best tool for backlink research.
    • Research paid keywords: Do you want to know if your competitors are buying PPC ads and what keywords they’re bidding on? Navigate to the “Paid Search” section of the reports to get all the juicy details.
    • Research pages: The “Pages” section lets you quickly find out which pages on a target website have the most backlinks and social shares.
    • Research outgoing links: The “Outgoing Links” section gives you an idea of a target website’s linking patterns.

    Ahrefs Pricing

    Plan Pricing
    Lite $99/month
    Standard $179/month
    Advanced $399/month
    Agency $999/month

    SEMrush Reviews

    SEMrush allows you to get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. You can easily analyze which are the best performing keywords of your competitors. It also enables you to analyze competitors display ads and get the right keywords for both your SEO and PPC campaigns.

    SEMRush Competitor Analysis
    SEMRush Competitor Analysis

    Features of SEMRush Competitor Analysis

    • We can examine the web traffic, by and large insights of contenders. we can also compare the differences in the statistics between two websites and their performances, tools they’re using, new projects & employees and SEO strategy.
    • Conduct in-depth analysis of your competitors’ backlinks.
    • Find and evaluate the websites linking to your competitors but not to you.
    • Find the keywords that make their products appear in Google Shopping results.
    • Keep an eye on your competitors’ online reputation using smart mentions tracking.
    • Specify your competitors’ domains to see the subjects that are already covered.
    • Track the performance of your/your competitors’ articles across the main social networks.

    SEMRush Pricing

    Plan Pricing
    Pro $99.95/month
    Guru $199.95/momth
    Business $399.95/month

    Competitive Intelligence add-on is worth $200/month in all the three plans.

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    Keep These Questions In Mind While Doing Competitor Analysis

    • Who are the competitors?
    • What products or services do they sell?
    • What is each competitor’s market share?
    • What are their past strategies?
    • What are their current strategies?
    • What sort of media is utilized to market their products or services?
    • How long every week do they buy to advertise through the media used in this market?
    • What are each competitor’s strengths and weaknesses?
    • What potential threats do your competitors pose?
    • What potential opportunities do they make accessible for you?

    Conclusion

    These are the times when checking out the competition is especially useful:

    • When starting a web-based business
    • When starting a website redesign project
    • Twice a year or so, just because (put it on your calendar!)

    Different forms of competitor analysis can be used like:

    • Website technical analysis, With the help of PageSpeed.
    • Insights Search keyword analysis, with SEMrush and Google Keyword Planner.
    • Link analysis, you can use Ahrefs to monitor your competitors’ backlinks etc.

    Do you have a favorite competitive analysis tool you’d like to share? Please let us know in the comments.