In today’s competitive world, where substitutes for every product exist, whether in real life or on the internet, it is crucial to gain visibility to capture the attention of customers. This applies to everything from a chocolate cake recipe to a pair of jeans. To simplify the process and achieve strong visibility for your website, a robust and effective Search Engine Optimization (SEO) strategy is essential.
To strengthen their SEO game, freelancers and agencies rely on various tools. These tools serve as invaluable resources to enhance content visibility and improve rankings on search engines like Google. In this article, we will delve into the SEO tools commonly utilized by freelancers and agencies, exploring how they leverage these tools to increase their website’s noticeability and attract a larger customer base.
“A good tool improves the way you work. A great tool improves the way you think.” – Jeff Duntemann
Search Engine Optimization (SEO) is crucial for gaining attention and visibility for your website. In addition to that, there are several compelling reasons why SEO tools are indispensable:
Competitive Analysis: Many SEO tools offer the ability to monitor competitor traffic numbers and strategies in an ethical manner. This valuable insight allows you to understand how their content is performing and stay ahead of the competition.
Keyword Research: SEO tools provide comprehensive lists of relevant keywords that can significantly enhance the visibility of your content. By targeting the right keywords, you can attract more organic traffic to your website.
SEO Audits: Conducting regular SEO audits using these tools helps identify any issues or shortcomings on your website. By addressing these issues promptly, you can save valuable time and resources while ensuring optimal performance.
Performance Tracking: SEO tools enable you to measure the effectiveness of the strategies implemented to rank your website higher on search engine results pages. By analyzing data and metrics, you can gauge the success of your SEO efforts and make informed decisions.
Give your organic rankings the desired boost with the Help of 99Outreach SEO Services
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Guaranteed Satisfaction | In-house content creation | Team of experts
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
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SEMrush – Top SEO Tool for Freelancers
This visibility management platform was founded in the year 2008 and is considered one of the best tools in the category of SEO. With its headquarters in Boston, United States, this tool helps the user to identify the keywords that are being used by their competitors.
SEMrush provides an option for analyzing the competitor’s strategy in an ethical way and understanding their SEO game. It also helps in getting local customers by making the site evident in their local searches, plus it tracks down daily target keywords that will help the content in gaining more traffic.
Pricing Plan:
Have a look at the pricing details of each package.
Ahrefs is a powerful SEO tool that is commonly used by freelancers and agencies to enhance their search engine optimization efforts. It offers a wide range of features and functionalities to help with keyword research, competitive analysis, backlink analysis, content optimization, rank tracking, and more. Freelancers and agencies can leverage Ahrefs to improve their clients’ website visibility, analyze competitors’ strategies, identify high-ranking keywords, track keyword rankings, and monitor backlinks. Overall, Ahrefs provides valuable insights and data that can aid in making informed SEO decisions and driving better organic search results.
Pricing Plan:
Have a look at the pricing details of each package.
LinkAssistant, established in 2004, is a popular SEO tool that is beneficial for freelancers and agencies involved in search engine optimization activities. It is part of the SEO PowerSuite toolkit and specifically focuses on link building strategies. By providing features such as finding link prospects, managing outreach campaigns, tracking backlinks, and monitoring competitor link profiles, LinkAssistant helps streamline link building efforts for freelancers and agencies.
It assists in identifying suitable link opportunities, facilitating link exchanges, and offers a vast array of backlink suggestions. As part of the SEO Powersuite, it provides a comprehensive solution for optimizing websites, including powerful tools for rank tracking, website auditing, SEO research, and more.
Pricing Plan:
Have a look at the pricing details of each package.
Authority Labs is an essential tool that allows users to monitor their search engine rankings effectively. Founded in 2008 by Chase Granberry, this search engine monitoring service simplifies the task of tracking website rankings on a regular basis. With Authority Labs, users can monitor their rankings not only at a global level but also by city and zip code, providing valuable insights into local search visibility.
Additionally, the tool offers competitor ranking monitoring, enabling users to stay updated on their competitors’ performance. It helps identify relevant keywords that are driving results, ensuring that content is optimized accordingly.
Furthermore, Authority Labs provides insights into the number of pages receiving organic traffic, allowing users to gauge the reach and effectiveness of their SEO efforts. Overall, Authority Labs empowers users with the information they need to make informed decisions and improve their search engine rankings.
Pricing Plan:
Have a look at the pricing details of each package.
RankTracker is an SEO tool that focuses on tracking search engine rankings and keyword performance. It is designed to provide users, including freelancers and agencies, with comprehensive insights into their website’s rankings across various search engines and geographical locations.
With RankTracker, users can monitor their keyword rankings over time, track progress, and identify opportunities for optimization. The tool allows users to input their target keywords and automatically track their positions in search results, helping them assess the effectiveness of their SEO efforts. RankTracker provides valuable data on keyword rankings, search volume, and competition, empowering users to make informed decisions and improve their website’s visibility in search engine results pages.
Pricing Plan:
Have a look at the pricing details of each package.
KWFinder is an SEO tool that specializes in keyword research and analysis. It helps users, including freelancers and agencies, discover relevant keywords with high search volumes and low competition. KWFinder provides a user-friendly interface that allows users to input their seed keywords and generate a list of related keywords along with important metrics such as search volume, keyword difficulty, and cost-per-click (CPC) data. This information helps users identify valuable keywords to target in their content and SEO strategies.
Additionally, KWFinder provides additional insights such as search trends, SERP analysis, and competitor analysis, allowing users to make data-driven decisions and optimize their website for improved search engine rankings and organic traffic.
Pricing Plan:
Have a look at the pricing details of each package.
Link Building, Keyword Research, and SERP Rank Tracking
Free Trial
Available
WooRank
WooRank is an SEO tool that offers website analysis and optimization features. It provides users, including freelancers and agencies, with a comprehensive overview of their website’s performance, identifying areas for improvement and optimization. WooRank analyzes various aspects of a website, including on-page SEO, mobile-friendliness, backlinks, social media presence, and more. The tool generates an easy-to-understand report with actionable insights and recommendations to enhance the website’s SEO and user experience.
Additionally, WooRank offers competitor analysis, keyword tracking, and website monitoring features to help users stay ahead in their SEO efforts. By utilizing WooRank, users can optimize their websites to drive better search engine rankings, increase organic traffic, and improve overall website performance.
Pricing Plan:
Have a look at the pricing details of each package.
Site tracking, link building, competitor analysis, keyword research
Free Trial
Available
Moz Pro
Moz Pro is a robust collection of SEO tools that enables users to effectively monitor and enhance their website’s search engine ranking. With Moz Pro, users can track their rankings, analyze competitor websites, and gain valuable insights into their own website’s performance and visibility. The tool suite includes powerful analytics that provide in-depth information on keyword performance, link metrics, and site audits. By leveraging Moz Pro, businesses can stay ahead of the competition by staying informed about their competitors’ rankings through SERP analysis, utilizing the technical insights offered by the platform, and conducting regular site audits to identify areas for improvement.
Pricing Plan:
Have a look at the pricing details of each package.
The world of SEO is constantly evolving, and to stay ahead of the curve, freelancers and agencies need to arm themselves with the right tools. In this blog, we explored the top SEO tools for freelancers and agencies. These tools offer invaluable features and functionalities that empower SEO professionals to optimize their websites, gain a competitive edge, and attract more organic traffic. By leveraging these essential SEO tools, freelancers and agencies can make informed decisions, save time and resources, and ultimately improve their website’s visibility and rankings.
Remember, in the fast-paced world of SEO, staying up-to-date with the latest tools and trends is crucial. Embrace these essential SEO tools, harness their power, and watch as your website climbs higher in search engine rankings, attracts more visitors, and achieves greater online success.
FAQs
What are SEO tools?
SEO tools assist in optimizing websites for search engines, providing functionalities such as keyword research, competitor analysis, site auditing, and performance tracking to improve visibility and rankings.
What are the essential SEO tools that freelancers and agencies should consider?
Some of the top essential SEO tools for freelancers and agencies include Google Analytics, SEMrush, Ahrefs, Moz Pro, Screaming Frog, Rank Tracker, and Google Search Console.
Are these SEO tools suitable for beginners in the industry?
Yes, these SEO tools cater to both beginners and experienced professionals. They provide user-friendly interfaces, comprehensive documentation, and support resources to assist freelancers and agencies at any stage of their SEO journey.
Is SEO easy to learn?
SEO is easy to learn but hard to master. Dedication, continuous education, and hands-on experience are key to becoming proficient in SEO.
How can Google Analytics benefit freelancers and agencies?
Google Analytics provides valuable insights into website traffic, user behavior, and conversions. Freelancers and agencies can use it to track the performance of their SEO efforts, identify audience demographics, measure goal completions, and optimize their strategies accordingly.
What are the key features of SEMrush that make it essential for SEO professionals?
SEMrush offers a range of features, including keyword research, competitor analysis, site auditing, backlink analysis, and rank tracking. These features empower freelancers and agencies to enhance their keyword strategies, uncover competitor insights, identify site issues, and track their search engine rankings.
Can these SEO tools be used for both on-page and off-page optimization?
Yes, many of the essential SEO tools mentioned in the blog cover both on-page and off-page optimization aspects.
The software has made work easier and improved the efficiency of a business with innovative and useful features. Today, companies and agencies are using numerous tools to reduce the workload of an employee significantly and make the day-to-day task much easier.
The need for tools for different agencies may be different in some cases, but there are some tools that are valued for money by every agency owner. These tools hold the capability to fuel your business and increase its growth in a significant manner.
As an agency owner, you must consider using these tools to improve your productivity. So without further Ado, here is the list of tools every agency owner needs to use.
Using tools for the purpose of content editing and writing provides the user with a number of advantages. They allow the user to manage their work with more efficiency and less fizz. Given below is the list of some top good quality content editing and writing tools.
Google Docs
Rating
4.7
Pricing
Free
Website
www.docs.google.com
Google Docs – A Must-Have Tool for Agency
Google docs is a popular and powerful writing tool that is widely used by people for writing and collaboration. The most significant use of Google docs is to work in collaboration with your team on a project. This tool will help you with all your writing work and at the same time you can keep an eye on the progress of the project.
Since it is a cloud-based platform, you can easily access it from anywhere, anytime, and continue your work with convenience. The most useful feature is that you can control access to docs based on the roles you assign to your team. There are a lot more features to explore that will help you with your writing. So try this free tool and supercharge your business.
Grammarly
Rating
4.5
Pricing
Free
Website
www.grammarly.com
Grammarly – A Must-Have Tool for Agency
Grammarly is a writing enhancement tool that helps users improve their writing by identifying grammar, spelling, and punctuation errors, as well as providing suggestions for improving sentence structure and word choice. This tool will help your agency to build reports and letters with no grammatical errors.
The smart AI of this tool is capable of detecting spelling mistakes in real-time and also suggests words based on the context of the sentence. It comes with a web-based application, but you can also use their chrome extension and keyboard to use this tool everywhere you are writing. If you are chatting with your colleagues or clients, this tool makes sure you don’t make any grammatical errors.
Hemmingway
Rating
4.4
Pricing
Free
Website
www.hemingwayapp.com
Hemmingway – A Must-Have Tool for Agency
Readability is an important aspect of writing that makes the audience engaged with content without confusing them with complex sentences and words. Here comes the role of Hemmingway, it is a writing tool that helps writers to improve the readability and clarity of their writing. It highlights complex sentences and suggests ways to simplify them, as well as identifying passive voice and overused phrases.
In your agency, this tool will help you to increase the readability of the sentences. It provides a readability score that helps you to gauge your overall reading experience. On top of that, it provides suggestions to improve the sentence. This tool will empower your business to create easy-to-read and understand emails, reports, and other business documents.
Evernote
Rating
4.4
Pricing
Free and Paid Plans are Available
Website
www.evernote.com
Evernote – A Must-Have Tool for Agency
Evernote is a note-taking tool that allows users to take notes, organize them and store them on the cloud for easy accessibility. Ideas are something that comes anytime, anywhere, so it’s always better to write that idea somewhere before you forget. Here Evernote comes into the picture, it helps you to take notes in a visual format including text, images, videos, and screenshots.
No matter which device you’re using, it automatically syncs everything in real-time so that you can take notes anytime. This will help you to take notes of important information while you’re in a meeting with a client. Also, you can use the Evernote tool to share your ideas with your team and collaborate on projects.
Tools for Research
Each website or blog is in need of proper research and then applied to it to increase its lead generation. There is a number of tools and software made available in the market to consider from. Given below is a list of some well-known research tools.
UberSuggest
Rating
4.4
Pricing
Free and Paid Plans starting from $12 per month
Website
www.neilpatel.com/ubersuggest/
Ubersuggest – A Must-Have Tool for Agency
Ubersuggest is a keyword research tool that helps users generate ideas for content marketing and SEO. As a user, you need to enter a keyword or phrase that you want to research. It will provide a list of related keyword suggestions along with the data such as search volume, competition level, cost-per-click (CPC), and more.
This insightful data will help you to create better ad campaigns. you can easily narrow down your target audience by focusing your campaign on a specific keyword. Along with this, you can also use this tool to find out your next blog idea by having accurate data on competition on the keyword. In this way, you can easily find keywords with high search volume and low competition.
Ahrefs
Rating
4.6
Pricing
Free
Website
www.ahrefs.com
Ahrefs – A Must-Have Tool for Agency
Ahrefs is a popular tool used by digital marketers and SEO professionals to track their website’s performance and research their competitors. It offers a wide range of features that allow users to analyze and optimize their website’s performance. Some of the key features of Ahrefs include keyword research, backlink analysis, content analysis, and competitor analysis.
In the year 2020, it launched its webmaster tool to help its users optimize their content more easily and efficiently. Their crawler of Ahrefs crawls up to 8 billion web pages every day, which is almost one-third of what google crawls. This makes it the 5th active crawler across the internet.
Its Backlink analysis allows you to track the number of links pointing to your website. Content analysis allows you to track the performance of the website. Competitor analysis allows you to track the performance of your competitors.
There are other features also including site explorer, site audit, content explorer, and rank tracker. You can explore all these features using Ahrefs and make your SEO strategy.
BuzzSumo
Rating
4.5
Pricing
Has a 30 days free trial with its price starting from $119 per month
Website
www.buzzsumo.com
BuzzSumo – A Must-Have Tool for Agency
Buzzsumo is a tool that offers a wealth of data and insights for content marketers and social media managers. Its ability to track and analyze social shares, monitor competitors, and stay up-to-date on industry news and trends make it a valuable asset for any brand looking to improve its content marketing strategy.
It helps you to analyze the performance of content across various social media platforms and provides insights on which topics and formats are resonating with audiences. BuzzSumo also provides data on the most popular and viral content in a given topic or industry.
This allows marketers to identify trends and create content that aligns with current audience interests. This can also provide valuable insights into what is working for other brands in the same industry.
Google Keyword Planner
Rating
4.8
Pricing
Free
Website
www.ads.google.com
Google Keyword Planner – A Must-Have Tool for Agency
Google Keyword Planner is a free tool provided by Google to help you research and plan your search engine optimization (SEO) and pay-per-click (PPC) campaigns. It helps you to research keywords, view search volume data, and analyze the competition for specific keywords. You can also see estimated search volume, competition, and suggested bids for advertising on Google Ads.
It provides the ability to find new keywords related to a specific topic, the ability to see historical data on keyword performance, and the ability to create a list of keywords to target in a campaign.
You can use this tool to identify keywords with higher search volume and lower competition. By understanding the estimated search volume and suggested bids for keywords, you can create more effective ad campaigns on Google Ads.
Tools for Designing
Designing is very a important part of each agency. Be it their websites or their logo, both need to be designed properly for a good impression on the opponent. Let’s take a look at some of the well-known designFigma tools.
Canva
Rating
4.7
Pricing
Free
Website
www.canva.com
Canva – A Must-Have Tool for Agency
Canva is a revolutionary design tool that has taken the world of graphic design by storm. With its user-friendly interface and intuitive drag-and-drop functionality, it empowers users of all skill levels to create stunning designs with ease.
Whether you’re a professional designer or a complete novice, Canva makes it possible to create beautiful and engaging graphics, social media posts, brochures, posters, and more.
With a vast library of templates, images, and icons to choose from, you’ll never run out of inspiration or ideas. Canva has everything you need to elevate your brand and stand out from the crowd.
Its key features include a drag-and-drop interface, a massive library of templates and graphics, and intuitive editing tools that make it easy for anyone to create professional-looking designs. With Canva, you’ll be able to create designs that are not only beautiful but also effective in communicating your message.
Figma is a web-based design tool that allows you to create, edit, and collaborate on designs with team members in real-time. With Figma, you can say goodbye to the days of sending back-and-forth design files, wondering if the latest version is the correct one. With Figma, everyone is always working on the latest version.
With Figma, you can design anything from simple wireframes to complex interfaces, all in one place. It’s a tool that seamlessly integrates with the modern design workflow and allows you to work on projects from anywhere, with anyone. The best part? It’s all done in real-time, meaning you can see the changes your team members make as they happen.
Photoshop & Illustrator
Rating
4.6
Pricing
Has a free trial period of 7 days and paid plan starts from $20.99 per month
Website
www.adobe.com
Adobe Illustrator – A Must-Have Tool for Agency
Photoshop and Illustrator are like a dynamic duo, each with their own special powers. Photoshop, the photo wizard, can work magic on images, making them look brighter, clearer, and more captivating. With its advanced editing tools, Photoshop can remove blemishes, adjust lighting and color, and even create stunning digital art.
Illustrator, the vector master, can create crisp and clean graphics with precision. Its vector-based tools allow for easy scalability and make it perfect for creating logos, infographics, and illustrations.
Together, these two programs are a force to be reckoned with in the world of digital design. With their powerful capabilities, they can bring any design idea to life, making it possible to create truly unique and captivating visual content.
In the market, there are several tools developed and made available on the web to take help from. Given below is the list of such tools to help agency owners in their work.
ConvertKit
Rating
4.4
Pricing
Has a free plan and paid plan starts from $9 per month
Website
www.convertkit.com
ConvertKit – A Must-Have Tool for Agency
Convertkit is a revolutionary email marketing tool. It’s a powerhouse of automation and segmentation that’s designed to help you grow your audience and increase conversions.
Its unique approach to email marketing allows you to create custom forms and landing pages, segment your audience based on subscriber behavior, and automate your campaigns with powerful triggers and actions.
It offers powerful features such as forms and landing pages, visual automation, and integrations with popular platforms like WordPress and Shopify. Whether you’re a blogger, podcaster, or online course creator, Convertkit has everything you need to take your email marketing to the next level.
Calendly
Rating
4.7
Pricing
Has a free basic plan and paid plan starts from $8 per month
Website
www.calendly.com
Calendly – A Must-Have Tool for Agency
Calendly is the ultimate time-saving tool for anyone looking to streamline their scheduling process. With its sleek and user-friendly interface, it allows you to easily schedule meetings, appointments, and events with just a few clicks. Whether you’re a busy professional or a small business owner, Calendly makes it simple to coordinate with clients, colleagues, and partners.
Its key features include the ability to set the availability, invite others to schedule with you, and integrate with your calendar to avoid double bookings. Plus, with options for recurring events, team schedules, and automatic reminders, Calendly takes the hassle out of scheduling and keeps you organized and on track.
Has a free trial for 14 days and the paid plans starts from $2 per month.
Website
www.workspace.google.com
G Suite – A Must-Have Tool for Agency
G Suite is a powerful suite of tools that can help you to work smarter, not harder. Developed by Google, G Suite includes a suite of applications such as Gmail, Google Drive, Google Calendar, Google Docs, and more. All of these are designed to make collaboration and communication within a team seamless and efficient.
It is designed with security in mind, ensuring that all of your data is safe and secure. It offers robust security features such as two-factor authentication, encryption, and backup options that keep your data safe and secure.
With G Suite, you can access your files from anywhere, collaborate on documents in real-time, schedule meetings with ease, and keep all your communication in one place.
Tools for Marketing and Advertising
Marketing and advertising form an integral part of any successful business. Check below the list of some popular marketing and advertising platforms that can be used by any agency owner.
Google Ads
Rating
4.3
Pricing
Has a free signup process but charges when coordination starts
Website
www.ads.google.com
Google Ads – A Must-Have Tool for Agency
Google Ads is a powerful advertising platform that uses the vast reach of the internet to connect businesses with potential customers in a targeted and effective way. With Google Ads, you can create ads that appear on Google search results, on websites and apps that partner with Google, and even on YouTube videos.
The platform also offers a variety of ad formats, such as text ads, display ads, and video ads, so you can choose the one that best suits your needs. But what truly sets Google Ads apart is its ability to target specific demographics, interests, and behaviors.
This makes it a highly effective tool for reaching the right people at the right time. And behind this amazing tool, is the tech giant Google, constantly updating and improving the platform to meet the ever-evolving needs of businesses and consumers.
Facebook Ads
Rating
4.5
Pricing
Has a free plan as well as paid plans
Website
www.facebook.com
Facebook Ads – A Must-Have Tool for Agency
Facebook ads is an advertising platform by Facebook that helps to create and manage ads on Facebook platforms. It allows you to target specific demographics, interests, and behaviors to ensure your message reaches the right people.
But it’s not just about targeting, Facebook ads also offer a plethora of ad formats, including video, carousel, and even augmented reality options. This makes the advertising experience truly dynamic and interactive.
Don’t forget about Instagram ads, which seamlessly integrate into the Facebook Ads Manager and allow you to reach the visually-driven Instagram audience with the same precision and creative options.
With features such as targeting options, budget flexibility, and detailed analytics, Facebook Ads allows you to create highly targeted and effective campaigns that drive results.
Tools for Communication
Communication is the key to understanding. Having a subtle understanding between an agency owner and the customer is very important in order to have a healthy business. Given below are some of the most commonly used communication tools that can help an agency owner to communicate effectively with their customers.
Gmail and Meet
Rating
4.5 (Meet) 4.8 (Gmail)
Pricing
Free
Website
www.meet.google.com mail.google.com/mail/
Gmail – A Must-Have Tool for Agency
Gmail and Meet are two powerful tools offered by Google that allow for seamless communication and collaboration. Meet is a video conferencing platform that allows users to connect with others from anywhere in the world in real-time. Gmail, on the other hand, is an email service that allows users to easily send and receive messages, organize their inboxes, and search through their emails.
One unique way to utilize these two tools together is to schedule a Meet video call directly from within a Gmail email thread. This allows for easy coordination and scheduling of meetings without the need to switch between multiple platforms.
Additionally, both Gmail and Meet offer a variety of features such as screen sharing, recording, and integration with other Google apps. These features make it easy for you to stay connected and collaborate effectively, whether you are working remotely or in the office.
Slack has a free plan ad different customized pricing plans
Website
www.slack.com
Slack – A Must-Have Tool for Agency
Slack is more than just a messaging app, it’s a portal to productivity. Imagine a virtual office where you can chat with colleagues, share files, schedule meetings, and even integrate with other tools you use every day. Slack simplifies communication and streamlines tasks, making it easy to stay on top of projects and collaborate with team members.
With features like group channels, direct messaging, and file sharing, Slack allows you to organize conversations and share information seamlessly. Plus, with the ability to integrate with other apps like Google Drive, Trello, and Zoom, Slack becomes a one-stop shop for all your team’s needs. In short, Slack is the ultimate tool for efficient and organized teamwork.
Zoom
Rating
4.5
Pricing
Free
Website
www.zoom.us
Zoom – A Must-Have Tool for Agency
Zoom is a video conferencing tool that helps in connecting people from all corners of the world with just a click. It’s a bridge between distance and proximity, that allows for seamless communication and collaboration.
With its easy-to-use interface, Zoom makes it simple to schedule, join and manage meetings. Its screen-sharing and recording capabilities allow you to collaborate and share documents in real-time.
Zoom’s waiting room feature ensures that only authorized participants can join your meeting, keeping it secure and confidential. Its breakout rooms feature allows you to divide your meeting into smaller groups, making it perfect for team building and problem-solving. Zoom is more than just a video conferencing tool, it’s a bridge that connects you to the world.
WhatsApp
Rating
4.5
Pricing
Free
Website
www.apps.apple.com
WhatsApp – A Must-Have Tool for Agency
WhatsApp is a versatile and user-friendly messaging platform that can be used in business communication in a unique way. One of the key features that set WhatsApp apart from other messaging platforms is its ability to create group chats.
This allows multiple members of a team to communicate with each other in real-time. This makes it easier to collaborate on projects and share information. Another useful feature is the ability to share documents, images, and videos, which can be a great way to share important information with team members or clients.
WhatsApp provides end-to-end encryption, which ensures that all conversations are secure and private. With its combination of group chats, file sharing, and security features, WhatsApp is an ideal tool for businesses looking to improve their communication and collaboration.
Conclusion
As an agency owner, it is essential to have a set of tools that will help you run your business efficiently and effectively. The tools listed above are all crucial for managing clients, tracking progress, and analyzing data.
By utilizing these tools, you can streamline your operations, improve communication with clients, and make data-driven decisions to grow your business. Investing in these tools will ultimately save time and money in the long run.
FAQs
What is the best tool to advertise your business?
Some of the best tools to advertise a business are HubSpot, SEMrush, Hotjar, Canva, etc.
What is an agency tool?
The tools that provide a helping hand in the management of an agency or its working process are considered agency tools.
What is a powerful tool of advertising?
Undoubtedly, Social media is one of the most powerful tools for advertising.
Which automation tool is best in the market?
Some of the best marketing automation tools are Marketo, HubSpot, Customer.io, etc.
You already might be knowing your competitors in the market and realized that they have outranked you. You desperately wish to learn the strategies they used to get to the top of the search engine.
Do you also wish to surpass your competitors and excel in your business? If you do, then I’ve got you covered.
Competitor website analysis tools will help you track, analyze, and acquire from your rivals’ techniques. These tools allow businesses to gather information about their competitors’ websites, such as traffic, keywords, and backlinks. These tools can help businesses identify areas of opportunity and areas where they need to improve in order to stay competitive in their industry. Competitor analysis tools can provide businesses with valuable insights into their competitors’ online strategies, which can help them develop more effective marketing campaigns and improve their search engine rankings. Additionally, these tools can also be used to identify potential partners or collaborations.
At that point, you can go through that data to fire your advertising efforts and win huge! Leveraging the high domain authority of other websites like yours to quickly get to the top of google search results is the primary motto of these competitor website analysis tools.
How to do Competitor Website Analysis
In this post, we will be discussing some of the top competitor website analysis tools available in the market, including their features and benefits. Whether you are a small business owner or a digital marketer, you will find this information useful in understanding how you can better understand your competition and stay ahead of the curve.
This is one of the best free competitor website analysis tools on the internet to gain insight into any website’s traffic data while you browse and analyze its strategies hence increasing your target audience. SimilarWeb offers a 360- degree view of the market, competitors, and market share.
It intercepts the total amount of traffic other websites receive and allows you to see its source. It also allows you to see your top competitors in the market and see precisely which reference sources are significant among your rivals or in your industry.
How SimilarWeb Helps in Competitor Website Snalysis?
It highlights the competitor’s top organic search keywords and tells how well their website is optimized for search engines.
It helps to identify potential backlink opportunities by analyzing the quality and quantity of your competitor backlinks.
By analyzing the traffic, engagement, and backlinks of your competitors, you can identify the top players in your industry.
It gives a clear picture of where the competitor’s audience is located and provides valuable information for targeting.
It shows how visitors are reaching your competitor’s website, such as top referring websites, search engines, and social media.
Provides a clear view of the website’s monthly traffic volume, including unique visitors and pageviews.
SimilarWeb Competitor Website Analysis Tools
Pros:
Free trial is available
Interactive dashboard
Easy to use
Huge keyword database
Live customer support
Huge knowledge center
Cons:
Market share reports can be more robust
Reports are shown only on the desktop version
Limited insights into third-party websites
Pricing Plan:
SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.
Ahrefs
Website
Ahrefs.com
Rating
4.7 out of 5
Free Trial
Not Available
Best For
Find out competitor’s top keywords, traffic, backlinks and more.
Ahrefs – Competitor Analysis Tool
Ahrefs is all in one SEO tool that contains third-party referencing, keyword research, competitor analysis, rank following, and site reviews.
Backlinks review – get the information you need about your current connection profile.
Discover interface possibilities – screen your rivals’ connections, and get for your site
Approve catchphrases and keep an eye on your adversaries.
You can get an idea as to why your adversaries rank so high and how you can surpass them.
With important watchwords, backlinks information that is created from a 24-hour robot creeping 4 billion site pages at regular intervals, add different types of reports using the site wayfarer device, Ahrefs does it all!
How Ahrefs Helps in Competitor Website Analysis?
It helps to analyze the websites of competitors and provides insights into their backlink profiles, keyword rankings, and more.
It helps to compare the traffic performance of different websites and to identify opportunities to increase organic search traffic.
In-depth analysis of any website and identify its organic search traffic, top pages, and referring domains.
Analyzes the backlink profile of a website and provides information on the quality and quantity of links.
It helps to track search engine rankings for keywords.
It helps to analyze the content of your competitors to identify popular topics and formats.
Pros:
A lot of free SEO tools are available
Excellent customer support
Huge learning resources
Huge SEO database
Robust competitor analysis
Historic data is available
Chrome extension is available
Cons:
The rank tracker can be more robust
Steep learning curve
Lack of historic data for some metric
Pricing Plan:
Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99/month
$83/month
Standard
$199/month
$166/month
Advanced
$399/month
$333/month
Enterprise
$399/month
$833/month
SpyFu
Website
www.spyfu.com
Rating
4.5 out of 5
Free Trial
7 Days
Best For
Find out competitor’s ranks, ads, keywords, backlinks
SpyFu | Best Competitor Website Analysis Tool
SpyFu permits you to ‘spy’ your rivals by assisting you with pinpointing the keywords your rivals buy for internet publicizing and by singling out the words and expressions that produce the most traffic.
The online stage gives watchwords that sites purchase on Google Ads, just as catchphrases utilized for search engine results. The assistance likewise gives the cost per click and search volume insights on watchwords and utilizations that information to inexact what sites are spending on advertising. Spyfu proficiently increases your search rankings.
How SpyFu helps in Competitor Website Analysis?
It helps in a detailed analysis of the search history of competitors, such as the number of searches, the keywords used, and trends.
Provides insights into the domain strategy of competitors, it consists of a number of domains and backlinks and the age of each domain.
Offers a detailed analysis of the advertising strategies used by competitors, such as the number of ads and the keywords targeted.
Provides insights into the ranking of each competitor for each keyword, the number of backlinks, and the type of content used in the organic search strategies of competitors.
Helps in an in-depth analysis of the paid search strategies of competitors, including the keywords targeted, the cost per click, and the number of impressions.
It will help you to find out domains that are ranking on the keywords of your site.
Pros:
Easy-to-use interface
Excellent support
Custom branded reporting
SERP ranking tracking
Competitors paid campaign tracking
Keyword ranking history
Video tutorials are available
Cons:
No free trial and no free plan
Advertising spend is not always accurate
Pricing Plan:
SpyFu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
AdSpyder is one of the best competitor analysis tools to spy on the competitors ads. AdSpyder helps in getting the insights of information about competitors like:
How much your competitors are spending on their ads?
Target Audience
Sources of Traffic
Competitor Ad keywords
It helps in spying upon the competitor’s SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing.
How AdSpyder Helps in Competitor Website Analysis?
It helps to track competitors’ ad performance metrics such as impressions, clicks, CTR, etc.
Monitors competitor’s advertising activities and helps to stay ahead of the competition.
It helps to get insight into competitors’ ad campaigns, including ad placements, targeting, and budgets.
It helps to receive real-time data updates on competitors’ advertising activities.
Provides you with a comprehensive view of your competitors, including information on their strengths, weaknesses, and opportunities.
It helps to track market trends and provide real-time information about the market and how it is evolving.
Pros:
Ads spy on social media sites
Free trial is available
Advanced Analytics and reports
Best for spying on competitor’s ads
Excellent live chat support
Huge learning resources
Cons:
Free plan is not available
Pricing Plan:
AdSpyder offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Yearly Price
Basic
$199 yearly
Professional
$249 yearly
Team
$299/month
Owletter
Website
www.owletter.com
Rating
4.3 out of 5
Free Trial
14 Days
Best For
Analyzing competitor’s email marketing strategies
OWLetter – Best Competitor Website Analysis Tool
Email marketing is an extremely powerful tactic in today’s era of digital marketing. Owletter has a hassle-free dashboard for keeping an eye on your competitors. It tracks, analyzes, and stores competitors emails by giving you an easy-to-read database in your inbox. Owletter permits you to perceive how your competitor is doing their email crusade. You can see when they send messages, how frequently they send them, and how they’re achieving their target goals with their mission.
How does Owletter Help in Competitor Website Analysis?
It helps to monitor your competitor’s email campaigns, including subject lines, content, and design.
Provides detailed metrics on each competitor’s campaign such as open rates, click-through rates, and engagement rates.
Helps you to compare the effectiveness of different email campaigns and make data-driven decisions about your email marketing strategy.
It ensures that your emails reach your subscriber’s inboxes and not their spam folders.
Helps in segmentation, email opt-in and opt-out, and list growth tools to keep track of your email subscribers and target them with the right message at the right time.
Makes it easy to send personalized and targeted emails to your subscribers.
Pros:
Advanced competitor email analytics
Easy accessibility
Interactive dashboard
14-day free trial is available
24/7 website monitoring
Cons:
Poor support
Lack of learning resources
Pricing Plan:
Owletter offers three pricing plans: Starter, Pro and Unlimited. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (2 month free)
Starter
$19/month
$190/yr
Pro
$39/month
$390/yr
Unlimited
$79/month
$790/yr
Wappalyzer
Website
www.wappalyzer.com
Rating
4.8 out of 5
Free Trial
50 credits every month
Best For
Identifying competitor’s website technology
Wappalyzer – Top Competitor Website Analysis Tools
Wappalyzer just runs as an add-on for the Firefox and Chrome browsers. It is an extremely powerful extension and perhaps one of the best competitor website analysis tools because of its operation. Wappalyzer helps you quickly detect a website’s underlying technologies, contact information, and metadata. It allows you to examine the competitor’s website’s CMS. In addition to this, it covers other details from the competitor’s website, such as the JavaScript library. You can get a simplified overview of your competitor’s company with a single click.
Wappalyzer reveals the advances utilized on sites. It distinguishes 80 mainstream content administration frameworks, webshops, web workers, JavaScript systems, analytic tools, and some more. It can detect the software used by websites. This tool is essential for understanding why your competitors’ websites are successful.
How Wappalyzer Helps in Competitor Website Analysis?
It helps to identify the technologies and software used by your competitors such as content management systems, e-commerce platforms, and analytics tools.
Provides insights into the costs involved in building and maintaining a website by identifying the technologies used by competitors.
It benchmarks a website against competitors and identifies areas for improvement, such as the adoption of new technologies or the optimization of website performance.
It can be used to identify the target market and industry segment of a website, allowing for more informed and targeted competitive analysis.
It helps to identify new trends and innovations in the market to stay ahead of the curve and identify new growth opportunities.
Wappalyzer | Best Information Gathering Browser Extension
Pros:
Browser extension is available
API Access
Easy integration with CMS
Live chat support is available
50 Free monthly lookups
Pay as you go plan is available
Documentation and articles
Cons:
Doesn’t compare the version of the technology used
Pricing Plan:
Owletter offers four pricing plans: Starter, Team, Business and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (2 month free)
Starter
$149/month
$1,490/yr
Team
$249/month
$2,490/yr
Business
$449/month
$4,490/yr
Enterprise
$849/month
$8,490/yr
Google Ads
Website
Ads.google.com
Rating
4.5 out of 5
Free Trial
Not Available
Best For
Identifying competitor’s website keywords
Google Adwords – Best Competitor Website Analysis Tool
Google Ads (formerly known as Google AdWords) is like a self-serve auction system. The pay-per-click (PPC) advertising system of Google allows advertisers to display their ads by placing a bid on the keywords they want to target. True to its name, pay-per-click or PPC advertising only gets revenue when a visitor clicks on the advertisement. By utilizing Google Ads Keyword planner, one can explore their competitor’s sites and the web for keywords that apply to their business and consumers. This tool is great for staying up to date with keyword trends.
Before an ad can go live on the internet, Google must manually approve your ad and your billing info should also be provided. With Google AdWords, you can transform your traffic and sales overnight with paid advertising!
How Google Ads Helps in Competitor Website Analysis?
Helps to know how often your competitor’s ads are appearing.
Google keyword planner to search for the competitor keywords with high search volume and low competition.
Provides insights into the demographics and interests that your competitors are targeting in their advertising campaigns.
Gives information on the budget and spending of your competitor’s advertising campaigns.
It allows you to view the ad copy used by your competitors and provide you with an idea of the messaging and value proposition they are using to attract customers.
Get insights into the keywords that your competitors are targeting in their advertising campaigns.
Pros:
Huge database
Help center articles are available
Google keyword planner
Report and analytics
Seamless login with a Google account
Easy to use
Integration with other Google products
Cons:
Difficult to get support from google
Pricing Plan:
Google Ads allows you to set your own monthly budget caps and adjust as needed.
WooRank
Website
www.woorank.com
Rating
4.5 out of 5
Free Trial
14 Days
Best For
Identifying competitor’s website review
Woorank – Top Competitor Website Analysis Tools
WooRank is a digital marketing tool with an SEO tracker and exceptional monitoring. It allows you to analyze the strategies used by your competitors so that you can gain an acumen in their marketing strategies.
Ultimately, you can increase your site traffic, double your sales and thrive your business by utilizing various features offered by WooRank competitor website analysis tool.
How WooRank Helps in Competitor Website Analysis?
It helps to know the competitor’s social media presence, such as the number of followers, engagement rates, and the types of content being shared.
Helps in a detailed analysis of the competitor’s on-page optimization, the use of meta tags, header tags, and other optimization techniques.
Its website monitoring tool helps you to keep track of your competitor’s performance over time.
Provides information on the competitor’s backlinks, including the number of links, the quality of links, and the sources of links.
Gives insights into the competitor’s keyword rankings and the keywords they are targeting.
It helps you to compare your website with your competitors and see how they stack up in terms of traffic, engagement, and SEO.
Pros:
Browser extension is available
Position tracking on SERP
Easy-to-use interface
A 14-day free trial is available
Competitors comparison
Huge learning resources
Cons:
Free plan is not available
The monthly plan is little bit expensive
Pricing Plan:
WooRank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (4 months free)
Pro
$79.99 per month
$53.25 per month, billed at $639.00 yearly
Premium
$199.99 per month
$133.25 per month, billed at $1,599.00 yearly
Enterprise
Custom Plans
Custom Plans
BuzzSumo
Website
Buzzsumo.com
Rating
4.5 out of 5
Free Trial
30 Days
Best For
Find top-notch content shared by competitors
Buzzsumo competitor analysis tool
Buzzsumo tool helps you find proven content ideas & formats from around the web. This can give your marketing techniques a lift by showing you sizzling hot topics in any domain. This information gives you significant and ideal data, permitting you to make content that conveys the greatest effect.
The “discover influencers” permits you to reveal who the influencers are and what they are sharing, in any niche. This is significant data when you need to enhance your substance utilizing influencer associations. BuzzSumo helps you find top-notch content shared online by a quick keyword search. Alternatively, you can also visit your competitor’s website to see which of their articles are the most viewed, a helpful technique for generating popular content and headlines.
How BuzzSumo Helps in Competitor Website Analysis?
It helps to track the performance of your competitor’s content, such as the number of shares, likes, and comments.
It helps to analyze the most popular and shared content across different platforms, including Facebook, Twitter, LinkedIn, and Pinterest.
It helps to identify key influencers in your niche, the number of followers, the engagement rate, and the type of content they share.
You can set up alerts for specific keywords, topics, or competitors, so you can stay up to date with the latest trends and insights.
Provides insights into the latest trends in a particular niche.
It helps to analyze the backlinks of your competitor’s content, constituting the number of links and the type of websites linking to their content.
How To Create a Powerful Content Strategy With Buzzsumo
Pros:
Chrome extension is available
Huge learning resources
Free plan is available
30-day free trial
Intuitive interface
Help center articles are available
API Access
Cons:
Only 10 searches are allowed in the free plan
Some users reported that it lags sometimes
Pricing Plan:
Buzzsumo offers a Free Plan and three pricing plans: Pro, Plus and Large. Have a look at the pricing details of each package.
Netpeak Checker is a Desktop tool used for SERP scraping and data collection to probe into websites and compare bulk websites together. Netpeak Checker is widely used by bloggers, SEO specialists, sales and marketing teams, and small businesses.
Netpeak checker offers :
Checking URLs from Alexa, LinkPad, Yandex, etc.
Assessing site’s quality for third-party referencing.
Check domain availability.
Gathering information for diverse examination.
Quest for potential clients in any business field.
This tool gives you a diversified picture of the web in a few minutes instead of performing the same tasks manually.
How does Netpeak Checker Help in Competitor Website Analysis?
It helps you analyze your competitor’s local SEO, such as Google My Business listing, reviews, and local citations.
It helps to conduct a detailed analysis of your competitor’s content, the number of pages, the quality of content, and the frequency of updates.
It allows you to analyze your competitor’s social media presence, including the number of followers, engagement, and reach.
Comprehensive analysis of your competitor’s link profiles, the number of backlinks, the quality of links, and the anchor text used.
It helps to analyze your competitor’s technical SEO, website structure, crawlability, and mobile optimization.
Provides detailed information about the domain, its age, popularity, and backlinks.
Pros:
Bulk URL analysis
Netpeak spider for website crawling
XML Sitemap generator
Free trial is available
Google Analytics and google search console integration
Knowledge base articles to learn
Cons:
Support via email only
Pricing Plan:
Netpeak Checker offers three pricing plans: Basic, Pro and Max Bundle. Have a look at the pricing details of each package.
Plan
Annual Subscription
Lifetime Licence
Basic
$96, billed annually
$192
Pro
$22, billed annually
$528
Max Bundle
$30, billed annually
$720
Conclusion
Competitor website analysis tools are essential for any business looking to stay competitive in today’s digital landscape. These tools provide valuable insights into your competitors’ online strategies, allowing you to identify areas where you can improve your own website and online presence. Here we have covered some of the best competitor analysis tools available in the market. Some of them are absolutely free, while some are paid tools. Some tools offer a free trial and you can upgrade to its paid version if you’d like to use more of their services. With the right competitor website analysis tool, you can gain a strategic edge over your competitors and improve your overall online performance.
FAQs
What are competitor website analysis tools?
Competitor website analysis tools are software that help businesses and marketers understand and compare the performance of their website with that of their competitors. These tools typically provide insights on website traffic, search engine rankings, content, and more.
What are the best Competitor Website Analysis Tools?
Some of the best Competitor Website Analysis Tools are:
SimilarWeb
Ahrefs
SpyFu
Owletter
Wappalyzer
Google AdWords
WooRank
BuzzSumo
Netpeak Checker
What does competitor website analysis tool do?
Competitor website analysis tools helps you track, analyze, and acquire from your rivals’ techniques on their websites.
How do you analyze a competitor website?
Follow these steps to analyze your competitor website:
Evaluate your competitors’ website content
Find out what website tools they’re using
Monitor competitors on social media
Look at their pricing page
Get insights of their SEO strategy, keywords, and traffic
Discover Backlinks
How can competitor website analysis tools benefit my business?
By using a competitor website analysis tool, you can gain valuable insights into your competitors’ online strategies, identify areas where you can improve your own website and online presence, and track your progress over time. This can help you stay competitive in your industry and make informed decisions about your marketing and SEO efforts.
What factors should I consider when choosing a competitor website analysis tool?
When choosing a competitor website analysis tool, consider the specific needs of your business and the features offered by each tool. You should also consider factors such as the tool’s ease of use, pricing, and customer support. Additionally, check if the tool supports the analytics of your competitors’ websites from your country or language.
Having a strong local SEO presence is essential for businesses that have physical locations, whether it operates locally or globally, in order to draw customers to their store.
Local SEO is the process of optimizing your business’s online presence to rank higher in search engine results for geographically-related queries. This type of SEO is crucial for businesses with brick-and-mortar locations, as it helps to increase visibility to potential customers within the immediate area.
Local SEO is an essential aspect of digital marketing for businesses with a physical location. To improve your local SEO, it’s important to use a variety of tools that can help you optimize your online presence and drive more foot traffic to your storefront. In this blog, we will be discussing various local SEO tools that can help you improve your search engine rankings, manage your online reputation, and gain valuable insights into your target audience.
From keyword research tools to citation builders, local SEO audit tools, and more, we will explore the best options available to help you boost your local search visibility. We will also discuss how to use these tools effectively and how to integrate them into your overall SEO strategy. Whether you’re a small business owner or a marketing professional, this blog will provide valuable information on the tools you need to improve your local SEO and drive more customers to your door.
Local businesses, in-house marketing teams, and agencies focused on local SEO.
Free Trial
Not Available
Moz Local – Best Local SEO Tool
Moz Local is the top-rated local search engine optimization tool. With a decade of experience as a leader in SEO software, you can be confident in its data and methodologies. Moz Local is beneficial for both small and large businesses, as it increases visibility by making sure their listings are accurate and consistent.
The Moz Local service helps you control your business profile and reputation across various search engines and social media outlets to assist customers in selecting your business. Automated listing management, duplicate deletion, locational data distribution, and reputation management are just a few ways to maintain accurate listings on the most important sites, respond to reviews, and post updates and offers. Increase your online presence and make it easier for customers to find you with minimal effort and time.
Features of Moz Local
It automatically identifies duplicate listings and deletes that listing after verification.
Provides instant notifications and alerts whenever any new review is added to any social media site.
Direct integration with Google and Facebook helps to publish a local listing seamlessly.
It allows businesses to monitor and manage their online reputation by tracking reviews, ratings, and feedback across different platforms.
Businesses can improve their local search rankings by optimizing their listings and citations.
Provides insights and analytics on how listings are performing, and how they compare to competitors.
It helps businesses optimize their listings with keywords, descriptions, and photos, to improve visibility and attract more customers.
Pros:
Google and Facebook integration
Sentiment analysis
Powerful reporting and analytics
Automated duplication deletion
Alerts and notification
Free trial is available
Free Listing score
Cons:
Add-ons are only available for US locations
Pricing varies depending on region
Moz Local Pricing
Plans
Pricing
Lite
$14/month
Preferred
$20/month
Elite
$33/month
Listing Management Tool by Semrush
Rating
4.7 out of 5
Best For
Managing local listings, reviews, and local pages
Free Trial
30-day
Listing Management Tool by Semrush
Semrush is an excellent software-as-a-service option for managing online visibility, assisting with more than just local SEO. This comprehensive SEO tool helps you boost your online visibility to customers worldwide. This tool can be used for various marketing services, including PPC, SMM, Keyword Research, PR, Content Marketing, SEO, Competitive Research, Marketing Insights, and Campaign Management.
Semrush has also developed a local listing management tool in collaboration with Yext, which is a digital platform to manage your listings, reviews, and local pages. With local this listing management tool, you can update your business data on the most important directories. After your listings become active, you can monitor and update them to make sure they are the same and accurate on all platforms. You can use their data distribution feature to share your business information on social media sites.
Features of Listing Management Tool by Semrush
The tool allows businesses with multiple locations to manage their listings from one central location.
It provides automated alerts for any changes in the business information on different platforms and allows businesses to take quick action to resolve any issues.
Provides suggestions for optimization of business listing on different directories and platforms
Detailed analytics and reporting on the performance of business listings, including data on traffic, conversions, and reviews.
It helps to monitor and respond to customer reviews across multiple directories and platforms.
It allows businesses to update their business information on platforms such as Google My Business, Bing Places, and Facebook.
Pros:
70+ worldwide directories
Easy-to-use interface
Knowledge base articles
Excellent support
Free local listing check
Affordable rate
Cons:
It only gives you data for Google
Semrush Listing Management Tool Pricing
Plans
Monthly Price
Yearly Price (Save upto 17%)
Pro
$119.95 monthly
$99.95 monthly
Guru
$229.95 monthly
$191.62 monthly
Business
$449.95 monthly
$374.95 monthly
BrightLocal
Rating
4.8 out of 5
Best For
Improving local search performance
Free Trial
14-day
Brightlocal – Best Local SEO Tool
BrightLocal is a local SEO tool that helps businesses and digital marketing agencies improve their online visibility and reach more local customers. With BrightLocal, businesses can track their citations across various directories and platforms, monitor their local keyword rankings, and manage their online reviews. This information can then be used to improve local SEO efforts and increase visibility in local search results.
It provides a suite of tools and services to help businesses improve their online visibility, track their local rankings, and manage their online reputation. Its reputation management tools help businesses track their online reviews and respond to them in a timely manner.
Features of BrightLocal
This tool analyzes a business’s website and provides recommendations on how to optimize it for local search.
Local citation tracking feature that helps businesses track where their business is listed on local directories and websites.
It helps to track how a business is ranking for specific keywords in local search results.
It allows businesses to manage their Google My Business listing and optimize it for local search.
Businesses can track and manage their online reviews across various platforms, such as Google and Facebook.
Provides businesses with data on the most relevant local keywords for their industry and location.
Pros:
14-day free trial is available
Google my business profile audit
Reports of Local SEO
Citation builder
Huge learning resources are available
Excellent customer support
Cons:
Credit-based local search grid
Some users find that the platform is slow
BrightLocal Pricing
Plans
Monthly Price
Yearly Price (Get 2 months free)
Single Business
$29 per month
$24.17 per month
Multi Business
$49 per month
$40.83 per month
SEO Pro
$49 per month
$65.83 per month
Whitespark
Rating
4.6 out of 5
Best For
Local citation fined, Local SEO ranking, reputation building
Free Trial
14-day
Whitespark – All in One Local SEO Tool
WhiteSpark is a all in one local SEO tool to help businesses improve their local SEO presence. Its services include generating and managing citations, creating and optimizing Google My Business listings, checking local SEO rankings, reputation management and providing local SEO audits and reporting. Citations are mentions of a business’s name, address, and phone number (NAP) on other websites. Having accurate and consistent citations can help improve a business’s visibility in local search results.
The audit and reporting tool of WhiteSpark can help businesses identify areas where they can improve their local SEO. For example, the tool can identify missing or incorrect citations, and provide suggestions for how to fix them. The audit also provides insights on how to improve on-page optimization and content, identify technical issues such as site speed and mobile-friendliness, and recommend how to get more reviews.
The New, Drastically Improved, WhiteSpark Local Citation Finder
Features of WhiteSpark
Businesses can build backlinks and improve their visibility in search results and drive more traffic to their website.
Businesses can create and optimize their Google My Business listings through this tool.
It Identifies the best keywords to target in the local SEO efforts to improve the visibility in search results.
Helps to get more customer reviews to build trust with potential customers.
It finds missing or incorrect citations and provides suggestions for how to fix them.
It helps businesses generate citations on relevant websites and ensure that their business information is accurate and consistent across all citations.
Pros:
Free Google review link generator
Blog and video resources to learn
One time fee
Local rank tracker
Citation builder
Free tools are also available
Cons:
No integration with social media platforms
Some citation work is outsourced from the third party
WhiteSpark Local Citation FinderPricing
Plans
Monthly Price
Yearly Price (Save 20%)
Starter
$0
$0
Small Business
$39 per month
$33 per month
Specialist
$49 per month
$41 per month
Agency
$59 per month
$49 per month
Enterprise
$149 per month
$124 per month
Synup
Rating
3.9 out of 5
Best For
Online listings & reputations management
Free Trial
30-day
Synup – Local SEO Tool
Synup is a valuable tool for businesses looking to improve their visibility and reach in local search results. By providing an all-in-one platform for managing and optimizing online listings, businesses can make sure that they are easily found by customers online.
Synup helps businesses with local SEO by providing a suite of tools that allow businesses to manage and optimize their listings on various directories and platforms. This includes updating business information, such as an address, phone number, and hours of operation, as well as adding photos, videos, and customer reviews. It helps businesses track and improve their local citations, which are mentions of their business name, address, and phone number on other websites.
Features of Synup
AI-assisted content idea generator to help your business to grow on social media.
Analytics and reporting features that help you to track your online visibility and performance across different platforms.
Local citation service to claim, verify, and optimize the listings.
It allows users to integrate its platform with other business systems, such as CRM and marketing automation tools.
Helps to take a closer look at online customer reviews and consistently monitor user engagement.
Easy tracking of marketing performance with clear insights on website visits, phone calls, and business ranking.
Pros:
Task automation
Interactive store pages are available
Advanced analytics
35+ premium publisher
Mobile app is available
Free trial is available
Cons:
Poor customer support, no live chat option
Pricing is not disclosed
CynupPricing
You can contact vendor directly for detailed pricing information.
GeoRanker
Rating
4.3 out of 5
Best For
Checking keyword ranking based on particular areas
Free Trial
7-day
GeoRanker – Local SEO Tool
GeoRanker is a powerful tool for businesses looking to improve their local SEO efforts and increase their online visibility in specific geographic locations. More than 20,000 businesses are already using this tool to increase their local visibility, including booking.com. It is designed to help businesses and organizations optimize their websites, social media profiles, and other online assets to rank higher in search results.
The tool is helpful in local SEO because it provides businesses with a detailed analysis of their local search rankings, as well as insights into how they can improve their visibility in local search results. It also provides businesses with detailed information about their competitors and how they are ranking in local search results, which can be used to identify areas where they can improve their own SEO efforts.
Features of GeoRanker
You can find and create local citations to help boost your visibility in local search results.
It helps you to identify the most relevant keywords for the local market.
Provides data on search volume, competition, and suggested keywords.
It identifies which websites are linking to your website, and provides data on the quality and relevance of those links to help identify opportunities for improvement.
Helps you to understand how your competitors are performing in local search results and provides data on their online presence and marketing strategies.
Allows you to optimize your website, create high-quality local citations, and build relevant backlinks to help you rank higher.
Pros:
Automated reports
Local Rank checker
Complete Google ads audit
API Access
Free trial on all plans
Cons:
Credit-based pricing system
Can’t be accessible through mobile
GeoRankerPricing
Plans
Monthly Price
Pro
$99.00 per month
Agencies
$249.00 per month
Enterprises
$490.00 per month
Google My Business
Rating
4.6 out of 5
Best For
Creating and updating your Business Profile
Free Trial
Completely Free
Google My Business – Free Local SEO Tool
Google My Business is a free tool that allows businesses to manage their online presence across Google, including in search and maps. By optimizing its listing, a business can improve its visibility in local search results. Almost every business in the world that has a physical location is listed on Google. Businesses can create and manage a listing on Google Maps, which includes important information such as business hours, contact information, reviews, and photos.
It is extremely helpful because it allows businesses to improve their visibility on Google Maps, which is often the first place people look when searching for local businesses. By providing accurate and up-to-date information on GMB, businesses can improve their chances of showing up in search results when people are searching for businesses in their area.
Features of Google My Business
Customers can easily find the location of the business and other valuable information.
It provides businesses with analytics and insights into how their listing is performing.
Businesses can upload photos and videos of their products, services, and location to help customers get a better sense of what they can expect.
It also provides important information such as the business name, address, phone number, website, and hours of operation.
Customers can leave reviews on a business’s GMB listing, and businesses can respond to these reviews.
Businesses can create posts on their GMB listing to promote special offers, events, or other important information.
It allows customers to book appointments directly from the GMB listing.
Pros:
Free to use
Mobile app is available
Easy integration with other Google products
Easy-to-use user interface
Robust analytics
Help center articles are available
Cons:
Difficult to get customer support
Google My Business Pricing
It is Free to use.
Chatmeter
Rating
4.5 out of 5
Best For
Review management, listing optimization, and improving customer experience
Free Trial
Available
Chatmeter – Local SEO Tool
Chatmeter is a reputation management software that helps businesses improve their online visibility and reputation. It does this by providing businesses with tools to track and manage their online reviews, listings, and keywords, as well as providing them with insights on how to improve their local SEO efforts. 1000s of businesses are using Chatmeter to improve the accuracy of their listings in online directories.
Chatmeter has the ability to monitor and manage online reviews for businesses. It can help businesses track reviews from various sites, such as Google, Yelp, and TripAdvisor, and respond to them in a timely and effective manner. This is important because online reviews can have a significant impact on a business’s local SEO ranking and overall reputation.
Features of Chatmeter
Monitor and manage your online reputation by tracking mentions of your brand across the web.
Enables businesses with multiple locations to manage and track their local SEO efforts and online reputation for each location.
White Label Reporting to customize and brand reports to share with clients or stakeholders.
Gives businesses access to data and insights on their local SEO performance, including their visibility in local search results, ranking for specific keywords, and customer sentiment.
Provides businesses with insights into their competition.
It allows businesses to track their ranking for specific keywords and identify opportunities for improvement.
Pros:
Mobile app is available
Huge learning resources including blogs and videos
Voice search optimization
Demo is available
Reporting and analytics
Cons:
Pricing is not disclosed
Social media posting tool is average
ChatmeterPricing
You can contact vendor directly for detailed pricing information.
GrowthBar
Rating
4.9 out of 5
Best For
Finding local keyword suggestions
Free Trial
5-day
Growthbar Local SEO Tool
GrowthBar is one of the most trusted, user-friendly, and flexible SEO tools in the world. It was established by the inventors of Growth Marketing Pro. This google chrome extension tool is free to use. It is utilized to get SEO insights, execute keyword research, track SEO rankings, and access data points about websites and competitive inspection. GrowthBar is also used by some of the known companies like MagicJack, Bill.com, TeePublic, Codeless, and Minted.
GrowthBar is an effective tool for searching local keywords and analyzing the most successful local competitor’s keywords. You’ll get a ranking difficulty score for all the seed keywords. Your competitors’ domain authority, estimated organic monthly traffic, and top organic keywords will be included in the report created by this tool.
Features of GrowthBar
Provides keyword suggestions along with insights on keyword difficulty.
It helps to analyze the competitor’s website and extract the relevant keywords to make your local SEO strategy.
Keyword ranking tools that keep you up to date about the ranking of your business on specific keywords.
It provides a chrome extension to use this tool on any webpage.
Free meta description generator that helps you to generate SEO-friendly meta description that eventually leads to high ranking.
Conducts on-page SEO audits and identifies the possibility to improve SEO.
Pros:
A 5-day free trial is available
Chrome extension is available
Live chat customer support
List of free tools available
Cons:
Limited local SEO features
Not able to manage citations
GrowthBar Pricing
Plans
Monthly Price
Yearly Price (Save upto 17%)
Standard
$48 per month
$29 per month
Pro
$99 per month
$79 per month
Agency
$199 per month
$129 per month
Yext
Rating
4.4 out of 5
Best For
Managing Your Local Reputation
Free Trial
30-day
Yext Local SEO Tool
Yext was founded in 2006 and it is one of the best online brand management tools for managing your local reputation. Howard Lerman, Brian Distelburger, and Brent Metz are the founders of this company.
Yext offers a range of solutions to help brands with local SEO. It connects to various directories to ensure the accuracy of your business data and info.
The Knowledge Manager, offered by Yext, is a highly-regarded local SEO tool. It is the go-to resource for answers to the most frequent questions concerning your business. Store information such as hours, personnel, deals, and locations can be found here. Furthermore, Yext pages offer a straightforward way to keep your listings up-to-date and ensure accuracy. Customers can access comprehensive knowledge about your brand through integration with Knowledge Manager on these pages.
Features of Yext
It offers a listing distribution feature that allows businesses to publish their listings across multiple directories and platforms.
Helps to monitor and respond to customer reviews and ratings on various platforms.
Businesses can create and customize landing pages for their listings and provide a consistent and engaging experience for customers.
Detailed analytics and insights into an online presence, including how many times the business has been searched for and how many people have clicked on the listing.
You can create and manage your business information, such as hours of operation, products and services offered, and photos and videos.
It allows businesses to manage and update their online listings across multiple platforms, including Google, Bing, and Apple Maps.
Pros:
Numerous integration option is available
Huge learning resources including events and webinars
Proper documentation
Excellent support
Easy to connect to multiple listings
Cons:
No free plan or free trial is available
The user interface is quite ugly
Yext Pricing
They offer custom pricing, you can contact vendor for pricing details.
Ahrefs
Rating
4.7 out of 5
Best For
All-in-one SEO toolset
Free Trial
Not Available
Ahrefs – All in one SEO tool
Ahrefs is considered the best tool for SEO by professionals from all around the world, with its powerful data. This software was founded by Dmitry Gerasimenko in 2011 to build healthy SEO for websites in Google rankings. Ahrefs tool consists of many features such as estimating the quality of a website’s link through link building from one page to another, keyword research, analysis of growth and competitor, auditing content efficacy, tracking your website’s rank, and designing your website in a professional manner.
Ahrefs is a tool that helps with local SEO by providing information on backlinks and keywords that can be used to improve a website’s search engine rankings for specific geographic locations. The tool also allows users to research the top-performing content for a given location and identify local competitors. Additionally, Ahrefs’s Site Explorer feature allows users to see where a website’s traffic is coming from and which pages are getting the most organic search traffic, which can be useful for identifying opportunities for local SEO.
How to Do Local Keyword Research for Your Small Business
Features of Ahrefs
Provides data on how a business is performing on Google My Business, including reviews, photos, and clicks to the website.
You can monitor your business citations and see where they need to fix or add citations.
The tool offers recommendations on how to optimize website content and meta tags for local search visibility.
Ahrefs Local SEO analyzes the backlink profile of a website, providing insights on the quality and quantity of backlinks and identifying potential link-building opportunities.
Detailed information on the ranking and performance of competitors in the local search results.
It allows businesses to perform keyword research to identify the keywords and phrases that are relevant to their business and target audience.
Pros:
Immersive features in one platform
Free tools are also available
Excellent support
Browser extension is available
Easy-to-use interface
Huge data source
Knowledge base articles
Cons:
It automatically charges you if you exceed the plan limit
Doesn’t offer free trial
It doesn’t offer separate tools in a separate plan
Ahrefs Pricing
Plans
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
Google Search Console
Rating
4.8 out of 5
Best For
Understanding how your site is performing in local search results
Free Trial
Completely Free
Google Search Console (GSC) Free SEO Tool
Google Search Console (GSC) is a free tool provided by Google that helps website owners understand how their site is performing in Google search results.
GSC provides detailed information on the keywords and queries that are driving traffic to your site, which can help you identify opportunities for optimizing your content for local search. GSC will alert you to any technical issues that may be impacting your site’s visibility in search results, such as crawl errors or broken links. GSC provides data on how your business is performing in Google Maps, including how many times it appears in the Local Pack and how many times people have clicked through to your website. Overall, Google Search Console is a valuable tool for understanding how your site is performing in local search results and identifying opportunities for optimization.
Features of Google Search Console
You can verify your business location and information and check the performance of your Google My Business listing.
It allows you to check if your business website is mobile-friendly and identify any issues that may be impacting its performance on mobile devices.
It identifies any issues with your website that may be impacting its performance in search results.
Structured Data testing tool that allows you to test and validate structured data markup.
You can submit your website’s sitemap to Google to help them better understand your website’s structure and content.
It allows you to see how your website is performing in Google search results, including the number of clicks, impressions, and average click-through rate for specific keywords.
Pros:
Free to use
Sitemap submission
You can request indexing of web pages
Mobile friendly check
Easy to use and configure
Provides reports and analytics
Cons:
Difficult to get customer support
Google Search Console Pricing
It is completely Free
Screaming Frog
Rating
4.8 out of 5
Best For
Identifying technical issues and optimizing the website structure for local search
Free Trial
Not Available. But, Free Version is there
Screaming Frog – Local SEO Tool
Screaming Frog was launched by Dan Sharp in 2010. It is a website crawling tool that can be used to analyze the technical structure and content of a website. Furthermore, Screaming Frog can be used to find and fix technical issues on a website, such as broken links, incorrect meta tags, missing alt tags, 404 errors, and duplicate content, which can negatively impact a website’s visibility in local search results. It can be used to check if hreflang tags are implemented correctly on the website and whether they are targeting the right languages and regions. It can be used to check if a business’s Name, Address, and Phone number (NAP) is consistent across the website and all other directories, which is important for Google to understand the business’s location and contact information.
Features of Screaming Frog
It checks for Google My Business listing and other local citations.
Generates XML sitemaps and verifies that they are properly formatted and can be accessed by search engines.
Identifies any technical SEO issues, such as duplicate content, that may be affecting the site’s visibility in local search results.
Analyze page titles, descriptions, and headers to ensure they are optimized for local search.
Extract structured data from a website to ensure that a business’s information is accurately represented in search results.
It crawls a website and identifies any broken links or missing pages that may be affecting the site’s visibility in local search results.
Pros:
The free plan is available
Integration with Google Analytics, Pagespeed insights, and Google search console.
WooRank is an automated website analysis tool that includes SEO auditing and monitoring, keyword tracking, competitive analysis, and in-depth website crawling. WooRank makes it simple to check your SEO status and provides useful advice to help boost your website. WooRank provides quick website reviews with loads of important info, plus a checklist of tasks; aiding businesses and digital marketers to get increased search engine rankings, convert visitors into sales, view their competitors, and amplify returns on their digital marketing investments.
Features of WooRank SEO
Woorank’s SEO audit feature checks a website for common local SEO issues, such as missing or incorrect NAP (name, address, phone number) information.
Provides a detailed analysis of a website’s on-page SEO, including information on title tags, meta descriptions, header tags, and more.
It shows you how many reviews and ratings a business has on different platforms such as Google, Yelp, and TripAdvisor.
It helps you identify where your business is listed on other websites, such as directories and local listings sites.
It allows you to compare your website’s performance to that of your competitors.
This tool can also show you which websites are linking to your site, which can be a strong indicator of your website’s authority and trustworthiness.
Pros:
Browser extension is available
Free trial is available
Excellent support
Modern and user-friendly interface
Help center articles and knowledge base
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
WooRank Pricing
Plans
Monthly Price
Yearly Price (Get 4 months Free)
Pro
$79.99 per month
$53.25 per month, billed at $639.00 yearly
Premium
$199.99 per month
$133.25 per month, billed at U$1,599.00 yearly
Enterprise
Custom Plans
Custom Plans
Yoast SEO
Rating
4.7 out of 5
Best For
Improving the visibility of a local business in search engine results
Free Trial
Not Available. But, Free Version is there
Yoast SEO Plugin
Yoast SEO is a plugin for WordPress that helps optimize a website for search engines, including local SEO. It includes features such as the ability to add and verify a local business address and contact information, as well as the ability to create and optimize pages for local keywords and phrases. Additionally, Yoast SEO includes an analysis tool that helps identify and fix common on-page SEO issues, such as missing alt tags and duplicate content, which can negatively impact a website’s local search ranking. Overall, Yoast SEO is a useful tool for improving the visibility of a local business in search engine results.
Yoast SEO Tutorial
Features of Yoast SEO
Provides suggestions to improve the local SEO of the web pages.
It includes built-in support for schema markup that can be used to improve the visibility of local businesses in search results.
It integrates with Google Maps and allows users to easily add a map of their location to their website and improve their visibility.
Users can easily add their business address and contact information to their website, which can be used to populate Google My Business and other local directories.
It includes a local keyword research feature that helps users identify the most relevant keywords for their business and location.
Yoast SEO allows users to assign local business categories to their website.
We hope now you understand the significance of local SEO and the various tools available to put it into effect. With these local SEO tools, you can quickly update and manage your online listings, allowing you to free up time for your local SEO strategy. Whether you have an online or a physical presence, these local SEO tools can help increase your business visibility, track performance, and generate leads and conversions. Use these promising tools to enhance the local rankings of your website.
FAQs
What is local SEO tool?
Local SEO tool is a software or platform that help businesses optimize their online presence for geographically-related search queries.
What are some examples of local SEO tools?
Some examples of local SEO tools include Google My Business, Moz Local, BrightLocal, Whitespark, Synup, and Yext.
How do I use local SEO tools effectively?
To use local SEO tools effectively, it’s important to understand how they work and how they can help you achieve your business goals. For example, if you’re looking to improve your search engine rankings, you may want to focus on keyword research tools and citation builders.
What are local citations and why are they important?
Local citations are mentions of your business’s name, address, and phone number on other websites. They are important for local SEO because they help to establish your business as a reputable and credible source, and can also help to improve your search engine rankings.
How do I build local citations for my business?
To build local citations for your business, you can start by creating a list of relevant directories, social media platforms, and business listing sites that are specific to your industry and location.
How do I track my local SEO performance?
To track your local SEO performance, you can use a variety of tools including Google My Business Insights, Google Analytics, and SEMrush. These tools can help you to monitor your website traffic, search engine rankings, and online reviews, as well as gain insights into your target audience.
How often should I update my local SEO strategy?
It’s important to regularly monitor and update your local SEO strategy. The search landscape and algorithm updates frequently, so you should continuously make adjustments accordingly.
How much should I pay for local SEO tools?
The cost of local SEO tools can vary widely depending on the specific tool and the features included. Some tools are free to use, while others require a monthly or annual subscription. So, you can choose the one that best fits your budget and the needs of your business.
Is local SEO important in 2023?
Yes, local SEO is still important in 2023. With the increasing use of mobile devices and location-based searches, it is important for businesses to optimize their website and online listings for local search in order to be found by potential customers in their area.
What is the best way to do local SEO?
Keep your site mobile friendly, focus on link building, create and optimize your Google My Business account, create content on your website that is relevant to your local community, build citations, and get regular positive reviews.
Whether you’re a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI).
In comparison to other digital marketing techniques, SEO is a long-term strategy that necessitates ongoing commitment. Organic traffic, on the other hand, can account for more than 40% of your company’s revenue. According to studies, 93% of internet experiences begin with a search engine such as Google, Yahoo!, or Bing.
SEO for SaaS – Ranking Factors
SEO for SaaS improves Company’s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages). If SEO is done correctly, then you are bound to experience improved organic traffic and keyword rankings, which would translate to an increase in sales or lead generation. It might sound like a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process.
Among the significant challenges faced by SaaS companies, it is important to decide whether to gate the content to generate leads, or leave it as open as it is for SEO purposes.
Lead generation and search engine optimization (SEO) are both important marketing strategies that can help businesses attract and convert potential customers.
Lead generation involves identifying and targeting potential customers and then finding ways to persuade them to take a specific action, such as filling out a form or signing up for a newsletter. This can be done through a variety of methods, including email marketing, social media advertising, and paid search advertising.
On the other hand, SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). When a website ranks higher in the SERPs, it becomes more visible to potential customers who are searching for relevant keywords. SEO involves optimizing various aspects of a website, such as its content, structure, and technical elements, to make it more attractive to search engines and improve its visibility in the SERPs.
Both lead generation and SEO can be effective ways to attract potential customers to a website and build a business’s online presence. However, they serve different purposes and can be used in different ways to achieve different goals. It’s important to understand the difference between the two and how they can be used effectively in a SaaS marketing strategy.
How to Select the Appropriate Keywords?
Since you already have in-depth knowledge about your audience, you can now come up with a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. On matters to do with the selection of keywords, you should focus much on the niche, which is referred to as long-tail keywords by those in the industry.
Tools such as Spyfu, SEMRush, and Google Keyword Planner will help you in keyword research work and will provide you with a list of keywords to determine the ones with the potential of generating significant traffic. With the curated keyword list in hand, you can begin to incorporate the keywords naturally all over your site to enhance the chances of being ranked high on SERPs for those specific sets of keywords. The choice of the relevant keywords and their incorporation all over the site is likely to alert more audience about your SaaS Company and improve conversion rates.
When choosing an SEO tool, there are several factors to consider:
Cost: Determine your budget and choose a tool that fits within your price range.
Features: Consider the features that are important to your business, such as keyword research, on-page optimization, backlink analysis, and website audits. Make sure the tool you choose offers the features you need.
Ease of use: Consider the usability of the tool and whether it will be easy for you or your team to use.
Compatibility: Make sure the tool is compatible with your website and other marketing tools you may be using.
Customer support: Look for a tool that offers good customer support, in case you have any questions or issues while using the tool.
Reputation: Look for a tool that has a good reputation in the industry and has received positive reviews from users.
It’s also a good idea to try out a few different tools to see which one works best for your business. Many SEO tools offer free trials or demos, which can be a good way to test out the tool before committing to a purchase.
Search Engine Optimization Tools You Need to Use
It seems like every month there is a new SEO tool being advertised and promotedon popular marketing blogs and Facebook. If you are in the search engine optimization industry you get targeted on social media by all kinds of SaaS tools, and there is no shortage of new options to try. The truth is that most of these new tools are pulling the same API data that the OG tools use — they just package them up in fancy dashboards and try to get you to sign up for a recurring subscription. It requires very little maintenance on their part and if their marketing and branding are solid, they will get plenty of SEO noobs to sign up.
No tool is going to replace the actual work required, but they can assist you and help you make calculated moves, and also help you with things like outreach. Not all of them cost an arm and a leg either; this line-up of tools is a must-have for anyone serious about SEO and invested in long-term success, whether as an agency offering services, or a company trying to increase organic website traffic. Get yourself familiar with all the popular SEO tools listed below if you haven’t yet.
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawler. SEO experts can get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help you achieve higher rankings and improved traffic. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked content within your niche. This tool also helps you in finding the right keywords.
Features of Ahrefs
It tracks keyword ranking, organic search traffic, and other key metrics to improve the SEO of your website.
Helps to find profitable keywords and optimize the content to rank higher in search results.
Conducts a complete site audit to identify any broken link or duplicate page.
Rank tracker that helps you to track the ranking of your site on a specific keyword.
The facility to find out traffic from any country, this will help you to create a content strategy.
Provides an in-depth look at your own and competitor’s website performance, including top organic search keywords and referring domains.
Ahrefs webmaster tool helps to figure out SEO mistakes to improve your site health.
Pros:
Offers a lot of free SEO tools
Huge learning resources
Chrome extension is available
Keyword and competitor analysis
Excellent support
Shows historic data
Comprehensive backlink analysis
Cons:
Some users find the UI is complex
The rank tracker can be more robust
Pricing Plan:
Plans
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
Google Search Console
Rating
4.6/5
Best For
Checking site’s Search traffic, CTR, Impression, Search Queries, and more
Google Search Console Tool
This is one of the best SEO tools, and guess what? It’s completely FREE to use and just takes 2 minutes to get it set up. Google Search Consoleis a set of tools and resources that allow you to analyze the technical performance of your website in the SERPs and see traffic stats — all of this free data can be used to optimize your campaign and effort. The best part? Google Search Console provides information and data directly from Google. There is no third-party “guessing” or random APIs pulling data that may or might not even matter.
It provides a range of tools and resources for website owners to use to optimize their website’s visibility and performance on Google search pages. One of the best uses of the Google Search Console is looking at the search queries section. This tells you what keywords, terms, and long-tail search queries triggered pages of your website to show up in the organic results. You can see how many impressions were received, the click-through rate, and what position it shows for.
Google Search Console also notifies you in case of any technical error that occurs on your website, whether it’s a broken URL, sitemap, core web vitals, or an outage. When you find any error in your GSC, you need to fix it right away. Google is hand-delivering you the data and info needed to move up in the SERPs.
Google Search Console Tutorial for Beginners
To use Google Search Console, you’ll need to add and verify your website with Google. This involves adding a piece of HTML code to your website’s homepage or using a Google Analytics account that is linked to your website. Once your website is verified, you can use Google Search Console to view and analyze data about your website’s performance in Google search.
Features of Google Search Console
Facility to check a specific URL for any issues that affect its ability to appear in Search results.
It checks if your website is mobile-friendly or not, and if there are any mobile usability issues it automatically detects them.
Sitemap submission to help Google discover new pages on your site, and see which pages have been indexed.
Provides insights into how a site is performing in terms of clicks, impressions, and click-through rate in the search results.
It helps to check if your website is eligible for Rich Results, which are enhanced search results that can include things like images, ratings, and prices.
You can check how many pages from your website are indexed by Google.
It helps you to see if Google is experiencing any issues crawling your site and identify and fix any crawl errors that may be impacting the site’s search performance.
Pros:
Free to use
Easily identify crawling errors
Mobile-friendly check
Google rich result check
Help articles are available
Sitemap submission
Cons:
Poor customer support
The interface is confusing for beginners
Pricing Plan:
Google Search Console is Free to use.
Moz: SEO Software
Rating
4.4/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Moz Pro: SEO Software
Moz is a name that has really evolved over the years. It is one of the best SaaS SEO tools that experts actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse tool. You can get great insights not only into how your website is performing but also into how to improve it. They also have a free MozBar toolbar that you can download, free version allows you to see your store’s metrics while browsing any page.
Free SEO Tools from Moz
Their tools have improved over the years, and they have totally revamped their link exploration tool and their golden metric. Domain Authority just went over a complete makeover as well. They have two main products, an SEO toolset, and a Local SEO listing audit and submission platform. This is something that can benefit beginner and advanced SEOs alike, but for those new to the game, the on-site optimization grader is handy and does a great job of teaching users what elements need to be changed on each page to achieve an optimal score.
Features of Moz
It helps to track search engine rankings for specific keywords over time.
Analyzes a website for technical SEO issues such as broken links, slow page load times, and duplicate content.
Provides information on the quality and quantity of a website’s backlinks, which are links from other websites to the user’s website.
It finds and targets the keywords that will help a website rank higher in search engine results pages.
Offers suggestions for improving the user’s website’s on-page SEO, such as optimizing title tags, meta descriptions, and header tags.
A browser extension that allows you to see Moz data for any website you visit, including Domain Authority, Page Authority, and Spam score.
Generates customizable reports that can be shared with clients or team members.
Pros:
Provides a guide to learn SEO from basics
Free trial is available
24/7 online support
Offers some free tools
Intuitive interface
Browser extension is available
Integration with web analytic tools
Cons:
Error tracking is sometimes misleading
Hard to navigate
Pricing Plan:
Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Standard
$67/month
$99/month
Medium
$125/month
$179/month
Large
$209/month
$299/month
Premium
$419/month
$599/month
Surfer SEO
Rating
4.8/5
Best For
SEO content creation and optimization, website audit
Surfer SEO – Best Digital Marketing Tool
Surfer SEO is a powerful SEO tool that specializes in providing digital marketing solutions to businesses of all sizes. This tool is designed to help you optimize your website for search engines and improve your online visibility. It has the ability to provide an in-depth analysis of a website’s on-page and off-page SEO. It can identify technical issues that may be preventing a website from ranking well in search results and provide recommendations on how to fix them.
It includes a keyword research tool that helps users find the best keywords to target for their website. This tool provides detailed data on search volume, CPC, and competition for a given keyword. This allows users to make informed decisions about which keywords to focus on. Additionally, it provides an analysis of the website’s backlink profile, including the number and quality of links pointing to the site, which can help users identify opportunities for link building.
Features of Surfer SEO
It provides a detailed analysis of the top-ranking pages for a given keyword, including metrics such as Domain Authority, Page Authority, and the number of backlinks.
The tool performs a site audit that checks for common technical SEO issues such as broken links, missing alt tags, and duplicate content.
It allows you to track and monitor your website’s ranking in search engine results.
Provides a keyword research tool that helps you find the best keywords to target for your website.
This tool provides detailed data on search volume, CPC, and competition for a given keyword.
Analysis of a website’s backlink profile, including the number and quality of links pointing to the site.
Detailed analysis of a website’s on-page and off-page SEO.
Pros:
NLP-based guidelines
optimization suggestions
Content Editor
User-friendly interface
Free SEO course and knowledge base
Excellent live chat customer support
Free outline generator
Cons:
No free plan is available
The keyword research tool is not as advanced as other
Pricing Plan:
Surfer SEO offers four pricing plans: Basic, Pro, Business and Enterprise Plan. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$49/month
$59/month
Pro
$99/month
$119/month
Business
$199/month
$239/month
Enterprise
Custom plans
Custom plans
Google Keyword Planner
Rating
4.3/5
Best For
Keyword research for SEO and PPC
Google Keyword Planner Tool
Google Keyword Planner is a powerful keyword research tool developed by Google LLC, the leading search engine and technology company. It is designed to assist businesses, marketers, and advertisers in identifying the most relevant and profitable keywords for their online campaigns. It has the ability to provide detailed information on keywords and phrases, including their search volume, competition, and estimated cost per click (CPC).
The information provided by this keyword research tool can be used to optimize website content, ad copy, and targeting options. This helps businesses to reach their target audience more effectively. Another important feature of Google Keyword Planner is its ability to suggest new keywords based on a user’s search query. This can be incredibly helpful for businesses that are looking to expand their reach and find new growth opportunities.
Features of Google Keyword Planner
The suggestion of new keywords based on a user’s search query.
Detailed information on keywords and phrases, including search volume, competition, and estimated cost per click (CPC).
Integration with Google Ads that allows for easy management of advertising campaigns.
Comparison of different keywords and phrases to determine the best options for a business.
Option to create custom keyword lists for specific campaigns.
Easy Integration with Google Search Console to track the performance of keywords and campaigns.
The tool provides an estimate of how much a user might expect to pay for a specific keyword or group of keywords.
Pros:
Multi-language support
Audience Insights
Customizable report
Seamless integration with Google ads and google search console
Free to use
Advanced analysis
Cons:
Difficult to get customer support
Pricing Plan:
Google Keyword Planner can be accessed free of charge. You just need a Google Ads account to use it.
Google Analytics
Rating
4.5/5
Best For
Tracking website traffic, user behavior, and conversion rates
Google Analytics – Web Analytics Tool
Google Analytics is a powerful web analytics tool developed by Google LLC, one of the world’s leading technology companies. This tool allows businesses and organizations to track and analyze their website traffic, user behavior, and conversion rates. It can track the performance of a website, including pages viewed, time spent on the site, and bounce rate. This data can be used to identify which pages are performing well and which are not.
It also offers a wide range of customizable reports and data visualization tools. This makes it easy for businesses and organizations to gain insights and make data-driven decisions. The tool can be integrated with other Google products, such as Google AdWords and Google Search Console, to provide even more detailed and actionable data.
Features of Google Analytics
Provides reports on Audience segmentation, demographics, and interests, which makes it easy for you to target the right audience.
It helps measure user behavior on a website, including pages viewed, time spent on the site, and bounce rate.
It provides a mobile app to monitor the performance of the website anywhere, anytime.
Easy integration with other Google and third-party products, such as WordPress, Google AdWords, and Google Search Console.
Provide even more detailed and actionable data.
It measures the number of visitors to a website, as well as the sources of that traffic, such as search engines, social media, and referral sites.
Measure the effectiveness of various digital marketing campaigns, including email marketing, social media, and pay-per-click advertising.
Pros:
Wide integration option
Mobile app is available
Multi-language support
Detailed analytics and reporting
Free to use
Articles to help the user
Cons:
Difficult to get customer support
Need to learn to utilize its full benefit
Pricing Plan:
Google Analytics is Free to use.
Long Tail Pro
Rating
4.3/5
Best For
Discover keywords and calculate Keyword difficulty
Long Tail Pro – Top SEO Tool
Long Tail Pro is a keyword research tool that is designed to help digital marketers, SEO professionals, and content creators identify profitable long-tail keywords for their campaigns. It provides detailed metrics for each keyword, including search volume, CPC, and competition level. This makes it easy for users to evaluate the potential profitability of each keyword.
To enhance the research capabilities, it offers a range of features, such as a keyword tracking tool, which allows users to monitor their rankings for specific keywords over time. A link analysis tool, which provides information on the quality and quantity of links pointing to a particular website. Its ability to analyze the competition for each keyword provides valuable insights into the strengths and weaknesses of competitor’s campaigns.
Features of Long Tail Pro
It optimizes the campaigns and improves rankings in search engine results pages (SERPs).
Helps to find out long-tail keywords with low competition and high search volume.
Show you the top keywords that a specific website is ranking for.
Potential to fetch the top 10 websites that are ranking on the specific keyword.
Competitor analysis to figure out why your competitors are ranking on a keyword.
You can track your website’s ranking for specific keywords in Google and Bing.
Provides suggestions for related keywords that users can use to expand their research.
You can save your projects and keywords list for future reference.
Pros:
Integration with Google Analytics and Google Search Console
Site audit and backlink analysis
Free training and trial
Rank tracker
In-depth site audit
Cons:
Limited features
Costly compared to other tools
Pricing Plan:
Plan
Pricing
Annual Starter
$297/Year
Annual Pro
$537/Year
Annual Agency
$1177/Year
Monthly Starter
$37/Month
Monthly Pro
$67/Month
Monthly Agency
$147/Month
Ubersuggest
Rating
4.2/5
Best For
keyword research, similar websites finder, keyword ranking
Ubersuggest SEO Tool
UberSuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top-ranking SERPs for them.
From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. The metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO, and paid PPC teams, this tool can help determine if a keyword is worth targeting and how competitive it is.
The Definitive Guide to Ubersuggest for SEO and Content Marketing
Features of UberSuggest
Generates a list of blog post and article ideas based on a user-provided keyword.
Analyzes a website’s backlinks, organic search traffic, and top organic keywords.
Measures website’s overall performance and provides suggestions for improvement.
Provides the list of top-ranking pages for a specific keyword, along with data such as search volume, CPC, and competition level.
Shows how difficult it will be to rank for a specific keyword based on the competition.
Gives an overview of the website’s traffic, backlinks, and top organic keywords.
Analyzes the keyword density, readability, and other factors of a webpage’s content and gives suggestions for improvement.
You can track the search engine rankings of your website and individual pages for specific keywords.
Pros:
Easy to use
Knowledgeable blogs to learn
Provides lifetime plan
Cheaper than other SEO tools
Interactive dashboard
Chrome extension is available
Cons:
Lack of automated reports
Limited database
Pricing Plan:
UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$120/Lifetime
$12/month
Business
$200/Lifetime
$20/month
Enterprise/Agency
$400/Lifetime
$40/month
Screaming Frog
Rating
4.6/5
Best For
SEO reports and technical audits
Screaming Frog SEO Spider Website Crawler
Experts love how much time they save by using this tool. Screaming Frog is a website crawler tool that allows you to crawl websites’ links, images, CSS, scripts, and apps from an SEO perspective. It is particularly useful for identifying technical SEO issues on a website, such as broken links, duplicate content, and chains and loops. The tool can also be used to extract data from websites and to analyze the on-page elements of a webpage, such as meta title tags, meta descriptions, and heading tags. SEO Spider’s other features include reviewing URLs blocked by robot.txt or tag directives. You can generate XML sitemaps, integrate with Google Analytics, Search Console, and Page Speed Insights APIs and fetch user and performance data. Screaming Frog is available as a desktop application for Windows, Mac, and Linux. The license fee is minimal, and it’s billed annually. It’s a very smart investment.
Features of Screaming Frog
You can schedule crawling on a regular basis.
It crawls a website just like a search engine and identifies all of the URLs, links, images, and other elements on the site.
Once a website has been crawled, it provides detailed information about each page, including the page title, meta description, headers, and more.
You can customize the crawl settings, such as setting the user agent and to apply custom filters to the data being collected.
You can limit the number of URLs that will be crawled, in order to save time and resources.
customize the crawling process with the ability to set up custom user agents, crawl specific sections of a website, and exclude certain pages or content.
It provides detailed, customizable reports that can be exported in various formats.
Pros:
Accurately identifies technical SEO issues
Free plan is available
Integration with Google Analytics, Pagespeed insights, and Google search console.
Sitemap generation
Scans all pages on a website
Also extracts metadata
Cons:
Limited learning resources
Non-user-friendly interface
Poor support
Pricing Plan:
Screaming Frog offers a Free version and a Paid version. Have a look at the pricing details of paid plan.
Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches on Google and YouTube. Google Search Trends helps you track timeless keywords for your pages, as well as hot trends that will pass. It’s an essential tool if you want to climb the rankings on Google and drive qualified traffic to your site.
The platform’s diagrams and data can help you in creating your search engine optimization (SEO) strategy and keep you current on in-demand keywordsin your line of work. The tool has sections for exploring your chosen terms, examining trending searches, and looking over a specific year’s leading search topic history — reaching back to 2001. From keyword research to content marketing, you have a unique window into the habits of searchers. You get to study the leading keywords on Google and apply them to your SEO optimization.
The Best SEO Tools
Features of Google Trends
Provides a list of search queries that have recently seen significant increases in popularity.
Compares the search volume of multiple terms over a specified time period.
The website can display data for specific regions and languages that allow users to compare search trends in different areas.
It provides data on search trends over a period that allows you to see how search queries have changed over the years.
You can compare the relative popularity of different search terms, which can be useful for keyword research and search engine optimization (SEO).
Provides data on search trends in real-time, so you can stay up-to-date on the latest search trends.
It also shows the related queries which are searched by people along with the main query.
Pros:
Search query trends for a different region
Data-driven insights into trending topics
Easy to use
Comparison chart
Google help articles
Shows historic trend
Cons:
Limited related keywords
Poor support
Pricing Plan:
Google Trends is Free to use.
Keywords Everywhere
Rating
4.6/5
Best For
Find long-tail phrases with search volume, CPC, and competition data.
Keywords Everywhere – Best SEO Tool to Find Keywords
Keywords Everywhere is a browser add-on that is used to find keywords and can be installed on either Firefox or Chrome. It is a tool that allows access to keyword metrics for any list of keywords and lets you download it in formats like Excel, PDF, or CSV. This tool saves you a lot of time that otherwise would have been invested in copying data from a website while finding search volume for another. Search volume is nothing but an average of the searches that people have performed for a particular keyword in a period of the last two months. This tool shows you monthly search volume, Cost-per-click, Adwords competition data, and trend data of multiple keywords on multiple websites.
Features of Keywords Everywhere
Provides search volume, CPC, and competition data for a variety of keywords on multiple websites.
The tool will provide you with a list of related keywords that you can use to expand your keyword research.
It allows you to create lists of keywords and save them for later use.
Integration with a variety of other SEO and marketing tools, such as Google Analytics, SEMrush, Ahrefs, and Moz.
You can adjust settings such as the number of results to show and the currency to use for CPC data.
The ability to analyze the performance of a list of keywords over time.
Keyword research for organic and paid search.
Pros:
Browser extension for chrome and firefox
Multi-language support
Pay-as-you-go pricing plan
Provided API keys
Historic trend data from 2004
“People also search for” insights
Easy-to-use interface
Wide range of integration
Cons:
Features are basic
Limited to keyword research
Pricing Plan:
Keywords Everywhere is Free to use.
SEOquake
Rating
5/5
Best For
On-page SEO audit, keyword research, compare domains and URLs, examine internal and external links
SEOquake – Best SEO Tool
SEOquake is a free browser extension that allows you to check any webpage for numerous SEO parameters. It has some great features that help you optimize your website. SEOquake features include an SEO bar which is an interactive search bar that adjusts according to your needs while you are searching a webpage. The SEO dashboard, with the click of a button, opens a compact lightbox with an SEO brief overview including Page, Domain, and Backlinks details. You can also use keyword analysis by generating a detailed report of keywords found on the webpage. Also, you can create real-time SEO audits, examine internal and external links, compare domains and URLs in real time, and export all that data into a file.
Features of SEOquake
Keyword density analysis helps to check the density of specific keywords on the webpage, which can help identify areas where the website’s content may need to be optimized.
Provides a detailed analysis of the webpage, including information about the page’s title and meta tags, headings, and images.
SEO-related metrics for any website, including Google PageRank, the number of indexed pages, and the number of backlinks.
Helps to check the number of internal and external links on a webpage, as well as the anchor text and nofollow status of each link.
Facility to export the data you’ve collected in a variety of formats.
Conducts SEO audits to identify potential technical issues that might affect the website’s performance.
AnswerThePublic is a “Make Life Better Tool” built by the people behind CoverageBook. It is a keyword tool that imagines suggestions of autocomplete sentences on google and creates useful phrases and questions that people are asking regarding a keyword. It has categories that answer questions with the 5 Ws and the “How”,” can”,” which”, and “will”. It is a treasure of consumer insight for creating fresh and ultra-useful content, products, and services. Imagine having something like this and it could mean that we could actually be reading customers’ minds and determining what they actually want.
Features of Answer The Public
Search for questions and keywords in specific locations, which can be useful for local SEO or targeting specific regions.
A visual representation of questions and keywords organized by question word (e.g. “what,” “how,” “why,” etc.)
The ability to see the most common questions being asked about a particular topic or keyword.
Provide the data in the form of questions, prepositions, and comparisons.
Provides related keywords and phrases that can be used for content creation, SEO, and keyword research.
It supports several languages, including English, French, German, Spanish, Italian, Portuguese, and Dutch.
The ability to download the data in CSV or Excel format.
Pros:
Lifetime plan pricing plan
Free trial is available
Automated search alert
Downloadable images
Huge learning resources
Cons:
Features are limited to keyword ideas
Customer Support is limited to email
Pricing Plan:
AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$99/Lifetime
$9/month
Pro
$70/Lifetime
$99/month
Expert
$149/Lifetime
$199/month
SEMrush
Rating
4.6/5
Best For
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
SEMrush – Top SEO Tool
SEMrush is a one-stop shop for all your SEO needs. It is a tool that provides you with the most accurate data on your competitors and allows you to analyze their top-ranking content. Another feature that’ll be of great help is the organic keyword finder which allows you to review the topmost organic keywords for your website to help you strategize your SEO plans. SEMrush helps you with measurable results from online marketing for SEO, content marketing, PPC, and social media marketing.
Features of SEMrush
Site audit tool that checks for technical SEO issues and provides recommendations for improving a website’s search engine visibility.
Reporting and export functionality to create custom reports and export data for further analysis.
Tools for analyzing the performance of paid advertising campaigns, including data on ad copy and landing pages.
Competitor analysis tools that enable you to see the keywords, ads, and backlinks of your competitors.
Comprehensive keyword research and analysis, including keyword difficulty scores and CPC data.
Helps to research keywords and find the best ones to target for your website and content.
It crawls the pages of your website and helps to optimize it for ranking.
Pros:
Historic data since 2014
Easy-to-use interface
Free account to utilize limited features
Demo is available
Content outline builder
Integration with web analytics tools
Knowledgeable Help Center
Cons:
Some users reported higher pricing
Limited support
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$99.95/month
$119.95/month
Guru
$191.62/month
$229.95/month
Business
$374.95/month
$449.95/month
Bing Webmaster
Rating
4.0/5
Best For
Monitor the overall health of your website and helps you see how your customers are finding your site
Microsoft Bing Webmaster Tool
Microsoft Bing Webmaster is an SEO tool that helps you get deeper insights into your website. Planning to increase the traffic on your channel? Bing Webmaster fetches your site’s performance data and helps you optimize page rankings. The tools let you analyze your site activity, and backlinks, manage keywords and improve your site’s personality. In addition, it contains SEO reports and an on-demand site tool that checks for common SEO glitches.
Features of Bing Webmaster
Submit a sitemap of the website to Bing, which can help Bing discover and crawl new pages on the site.
It shows the top keywords that people are using to find a website on Bing.
Provides information on how many of a website’s pages are indexed by Bing and any issues that may be preventing Bing from indexing certain pages.
Shows details such as when Bing last crawled your site, and any crawl errors that occurred.
Details such as how website pages are displayed in the search results, including the title and description that Bing is using.
The number of websites linking to a website and the anchor text used in the links.
Allows website owners to specify the geographic location where they want their site to be displayed in Bing’s search results.
Pros:
Free to use
Monitors the ranking of the site
Helps to optimize the content
Sitemap submission
Detailed analytics
Easy to use
Cons:
Limited data compared to google search console
Pricing Plan:
Microsoft Bing Webmaster is Free to use.
Majestic
Rating
4.3/5
Best For
Backlink Analysis, Competitor research, Compare sites, Business profile checker
Majestic SEO Tool
Majestic.com is all about backlinks. It boasts itself as one of the best SEO backlink checkers that optimizes your link intelligence data. Its features include a site explorer summary that provides you with an overview of a website’s link profile, a Topics Report where you find out everything about a website, and a list of metrics including Trust Flow, Citation Flow, Topical Trust Flow, External Backlinks, Referring Domains, Referring IP Addresses, Crawled URLs, Indexed URLs and more. Majestic has launched a new feature called Link context which is a paid feature (rest is free) that helps you find and audit backlinks. With this feature, you can browse and filter a link search more effectively.
Features of Majestic
Shows the results in a variety of formats, including a graph, table, or CSV file.
Domain comparison feature to help users to compare the backlink profile of two or more websites.
Explores a website’s backlink profile, including the number of links, referring domains, and top anchor text.
You can request to crawl a specific website or page, which can be useful for troubleshooting backlink issues or for tracking the progress of a new website.
You can check multiple websites backlinks at once using the Bulk backlink checker feature.
Provides detailed information on the number and quality of backlinks pointing to a website, including the top linking domains and the anchor text used in those links.
The Fresh Index shows the latest backlinks to a website.
Pros:
Provides API access
Custom report
Browser plugins are available
Wholly dedicated to link analysis
Help articles are available
Cons:
Poor customer support
High price for only backlink analysis
Not intuitive interface
Pricing Plan:
Majestic offers three pricing plans: Lite, Pro and API. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Keyworddit is a free SEO tool that extracts keywords from subreddits. Subreddits are threads to conversations on Reddit. Keyworddit works by searching for a specific subreddit or multiple subreddits and extracting the most frequently used words and phrases from the discussions and comments within those subreddits. The tool then organizes the extracted keywords into a list, which can be used for keyword research and optimization purposes. You can extract up to 500 keywords with search volumes.
Features of Keyworddit
It allows you to enter a subreddit and generate a list of keywords related to that topic.
Option to filter the generated list of keywords by word count, relevance, and more.
Helps you to optimize your website content for the keywords you select.
Offers suggestions for related keywords that users might not have thought of.
It helps to find out low competition keywords that eventually lead to a high chance of ranking.
Keyword volume insights that come from a huge database of grepwords.
Pros:
Free to use
Easy to export the keywords
Provide search volume
Finds low-competition keywords
Enhance the capability of Reddit
Auto-suggestion
Cons:
Subreddits with less than 10,000 subscriber doesn’t come in auto-suggest
No support
Pricing Plan:
Keyworddit is Free to use.
Optimizely
Rating
4.2/5
Best For
Content marketing, A/B testing and monitor websites in real-time
Optimizely – Digital Experience Platform
Optimizely is a digital experience platform that helps developers build and run A/B tests on websites. Optimizely Full Stack is another feature that helps you improve your deep-end coding requirements for websites, mobile apps, business logic, and voice bots. The platform offers products like- rollouts, full-stack, web experimentation, optimization-as-a-service, and much more. It also has expert solutions for marketing, engineering, product, and data teams. Industries like media, travel, finance, tech, and retail can also avail of these solutions.
Features of Optimizely
Empower businesses to test different variations of their website or app to see which performs better through the A/B test.
Helps to optimize mobile apps to improve user engagement and conversion rates.
You can create and run tests without any coding knowledge, making it easy for anyone to use.
Provides detailed data and insights on test results, conversion rates, and user behavior.
Helps to create personalized experiences for different segments of the audience.
It targets specific audiences based on factors such as location, device, or behavior.
Allows businesses to make data-driven decisions on which changes to make to their website or app to improve performance.
Pros:
User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Best for A/B testing
Advanced Targeting
Cons:
Pricing is not disclosed
Limited support
Pricing Plan:
Optimizely offers custom pricing plan, contact vendor to get a quote.
KWFinder
Rating
4.5/5
Best For
Keyword research and content marketing
KWFinder – Keyword Research Tool
KWFinder is yet another keyword tool that finds thousands of hidden long-tail keywords using Google’s autocomplete API. It allows users to enter a seed keyword and receive a list of related keywords, as well as information about their search volume, cost-per-click (CPC), and ranking difficulty. KWFinder also provides a feature called “Questions” that generates a list of questions that people are asking about a specific topic on the internet.
It is commonly used for search engine optimization (SEO) and content marketing purposes. By identifying the most relevant and popular keywords for a specific topic or industry, users can optimize their website content and marketing strategies to attract more visitors and potential customers.SEO experts, PPC professionals, online marketers, and content creators can easily optimize their keyword searches using this tool.
KWFinder Tutorial: Easy Keyword Research Guide for Beginners (KGR Technique & Autocomplete)
Features of KWFinder
Provides a difficulty score for each keyword, which takes into account factors such as the strength of the top 10 results and the number of backlinks required to rank for that keyword.
Gives the top results for a keyword and analyzes the backlinks, social signals, and other data for each website.
KWfinder will provide a list of related keywords with search volume, CPC, and other metrics.
Just enter a website or a keyword and KWfinder will show the top keywords that website is ranking for.
It allows users to research keywords in different countries and languages and provides localized search volume data.
Suggests new keywords by analyzing the questions that people are asking on search engines.
Pros:
10-day free trial
Historic data
Localized search volume
User-friendly interface
Multi-language support
Keyword difficulty score
Comprehensive keyword data
Cons:
Does not currently offer integration with other SEO tools such as Ahrefs or SEMrush.
Free plan is not available
Pricing Plan:
KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Mangools Basic
$29.90/month
$49.00/month
Mangools Premium
$44.90/month
$69.00/month
Mangools Agency
$89.90/month
$129.00/month
Spyfu
Rating
4.6/5
Best For
Keyword research and competitive intelligence
Spyfu SEO Tool
Spyfu, originally GoogSpy, is an analytics company that specializes in research of keywords, PPC, and SEO. It also gives you the ad history and keyword search by your competitors which can be extremely useful in marketing campaigns. A special feature Kombat, helps you analyze how to level up with a competitor, which area of marketing are they putting their money in, and what are their common and unique keywords. Overall, Spyfu helps you increase your website traffic, track keyword rankings, and make better connections.
Features of Spyfu
It provides detailed information on a business’s competitors, including their top organic and paid search keywords.
You can see the ad copy and landing pages used by your competitors, which can provide insights into what strategies are working well.
Detailed overview of any domain name, including organic and paid keywords, backlinks, organic and paid visibility, and paid search ads.
Keyword research tool that provides the estimated search volume, CPC, and competition for those keywords.
Set up alerts to get notified when your competitors make changes to their online advertising campaigns.
Allows you to see the ads that their competitors are running on Google and Bing.
Rank tracking feature to track the rank of your website and pages over time.
Pros:
Backlink builder
Excellent support
More focused on competitor analysis
Competitors paid campaign tracking
Keyword ranking history
Mini video tutorial to learn the tool
Custom branded reporting
Cons:
No free trial and no free plan
Advertising spend is not always accurate
Pricing Plan:
Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$16/month
$39/month
Professional
$36/month
$39/month
Team
$149/month
$299/month
Woorank
Rating
4.3/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Woorank – digital marketing tool
Woorank is an all-in-one digital marketing tool that provides users with in-depth insights into their website’s performance. With Woorank, users can analyze their website’s SEO, mobile compatibility, social media presence, and overall performance. The tool also provides information on the website’s traffic, backlinks, and keywords, as well as its competition.
Features of Woorank
It checks a website’s backlinks and provides information on the quality and relevance of those links.
Analyzes a website’s content, including its quality and relevance, and provides recommendations for improvement.
Provides stats including load time, mobile responsiveness, and accessibility.
Detailed reports on various aspects of a website, including technical issues, content, and link building.
Allows you to compare your website’s performance to that of your competitors.
You can choose which sections of the report you want to generate and customize the appearance of the report.
Advanced keyword research and tracking tool that helps
Pros:
14-day free trial
Excellent support
Modern and user-friendly interface
Knowledge resources
Browser extension is available
Offers complete digital marketing solution
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
Pricing Plan:
Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$79.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
Siteliner
Rating
3.4/5
Best For
SEO audit, find duplicate content and broken links
Siteliner – Free SEO Tool
Siteliner is a free tool that lets you explore your website, pointing out issues that affect your site’s quality and search engine rankings. It also helps you discover duplicate content and broken links. It identifies pages that form a pattern and crawl through your site to give you prominent search engines. Siteliner also provides a standard XML sitemap for your site with a detailed Siteliner Report.
Features of Siteliner
Checks for duplicate content on the website to improve the ranking.
It helps to identify broken links on the website and provides a list of all the broken links found.
Overview of the internal link structure of the site including the number of internal links per page and the most linked-to pages.
It shows the number of pages indexed by search engines and the percentage of the website that has been indexed.
Gives recommendations for optimization and improvement, including suggestions for fixing duplicate content, broken links, and other technical issues.
Benefits of Using SEO Tools For B2B SaaS Businesses
Using SEO tools can provide many benefits for B2B SaaS businesses, including:
Improved search engine rankings: By identifying and fixing issues on your website, SEO tools can help improve your search engine rankings and increase the visibility of your website in search results.
Increased website traffic: Higher search engine rankings can lead to increased website traffic from potential customers who are searching for relevant keywords.
Enhanced user experience: SEO tools can help improve the overall user experience on your website by identifying and fixing issues such as broken links, slow page loading times, and duplicate content.
Increased conversions: By improving the visibility and user experience of your website, SEO tools can help increase conversions, such as sales or sign-ups.
Competitive advantage: By using SEO tools to optimize your website and improve its visibility in search results, you can gain a competitive advantage over other businesses in your industry.
Overall, using SEO tools can help B2B SaaS businesses improve their online presence and reach, attract more qualified traffic, and drive more conversions.
Conclusion
SEO for a SaaS Company encompasses strategizing on your target audience, your site usage, and its online visibility. Search Engine Optimization (SEO)is a long-term process that sometimes tends to be challenging. Every tool is meant for various needs like link building, keyword research, content optimizations, and technical SEO. However, you don’t have to be overwhelmed by dozens of SEO tools and SaaS subscriptions to see great results. All the tools mentioned above will help you hit the right nail on the head and achieve higher rankings on the SERPs.
So, you can choose any tool as per your business needs.
FAQs
Which are the best tools for SEO?
Some of the best SEO tools are listed below:
Ahrefs
Google Search Console
Moz
Ubersuggest
Screaming Frog
Keywords Everywhere
SEOquake
Answer The Public
SEMrush
Google Trends
How do SEO tools work?
SEO tools work by analyzing various aspects of a website and its presence on the internet and providing recommendations for how to improve its search engine rankings.
What is SaaS SEO?
SaaS SEO is the practice of increasing the quantity of organic traffic for a Software as a Service company website. It helps in improving ranking on the SERPs for a list of relevant keywords.
How to determine the cost of SEO service?
It’s difficult to provide a specific cost for SEO, as it will vary depending on the specific needs and goals of the business. It’s important for businesses to carefully consider their budget and the potential return on investment (ROI) when deciding how much to invest in SEO.
What are Google SEO tools?
Google SEO tools are listed below:
Google Search console
Google Analytics
Google Webmaster
Google Trends
How important is SEO for SaaS businesses?
SEO is an important part of any SaaS business’s marketing strategy, as it can help to drive organic traffic and increase visibility in search results. It’s worth investing time and effort into implementing effective SEO strategies to help ensure the long-term success of the business.
SEO or search engine optimization is often seen as a complicated job that magically helps companies to rank Google search results. In reality, it involves strategies and practices to make a webpage accessible (for search engine crawl bots) and handle backend technical aspects. Every business emphasizes SEO to rank on search engines and improve discoverability.
Chrome extensions for SEO can take over so many tasks such as collecting data regarding keyword difficulty, traffic metrics, domain performance, search volume, etc. Apart from that, some tools give a comprehensive SEO audit or help to analyze backlinks. Overall, SEO Chrome extensions can be your helping hand when picked carefully to suit your needs.
Here is a curated list of 10 SEO Chrome extensions to help you find the right tool on a budget.
SEO includes a lot of work in the backend ranging from SEO audit, keyword research, backlink analysis, measuring traffic and domain performance, and much more. As much as you love your existing tools, some add-ons will make the job easier. Instead of having to hop from one application to another or having to extract and export data from one source to another, you can get so much done with a few clicks. Let’s check 10 Chrome extensions to make SEO easier, quicker, and more systematic.
SEOquake
Rating: 4.6 Best for: Getting SEO metrics of any webpage
SEOquake – Best SEO Chrome Extensions
SEOquake is a free SEO plugin to easily access the SEO metrics and get a lot more done like SEO Audit with a wide array of additional features.
What All You Can Do?
You get a full SERP analysis with all the critical metrics right on your dashboard to further export the data in CSV format.
You can add custom search query parameters to conduct personalized searches
You can run an SEO audit of a webpage to identify any technical errors and identify opportunities, including a mobile compatibility check
You can create a definite keyword search list by determining the prevalence of a keyword and curating a stop-word list.
You get an SEO bar, which is an extra toolbar that displays essential customizable and specific analytics for each listing, as well as a sidebar section where you may organize and export your results.
You can do other smaller but non-negotiable SEO functions such as comparing the URLs/Domains, calculating keyword difficulty, and examining your Facebook and Google+ social numbers.
Ps:- It is compatible with several browser extensions and is constantly updated.
MozBar
Rating: 3.8 Best for: Checking domain and page authority of a webpage
MozBar – Best SEO Chrome Extensions
MozBar is an all-in-one SEO toolbar for on-the-go research. It displays quick stats when you browse any website or SERP.
What All Can You Do?
You can add filters to create personalized searches based on the search engine, nation, area, or city.
You can see a site’s/page Page Authority and Domain Authority in a single click from the top bar panel.
You get link stats of SERP results, right on the SERPs for competitor analysis.
You can pick and check the desired terms on the page to distinguish their links by the following type: followed, unfollowed, external, or internal.
You can access insights from the technical aspect such as display page components, generic characteristics, markup, and HTTP status codes.
You can export CSV files containing all the information from the search engine results page (SERP) study.
Ps:- The premium edition provides more in-depth insights into keyword research and webpage optimization.
Keywords Everywhere
Rating: 4.6 Best for: Keyword research
Keywords Everywhere – Best SEO Chrome Extensions
Keywords Everywhere is a free Chrome extension for keyword research. It replaces SEO tools to gather information about keyword search volume, CPC, and competitiveness data for 10+ websites like Google Search Console, YouTube, Amazon, and others.
What All You Can Do?
You get data regarding monthly search traffic, CPC, competition, and 12-month trend statistics for 10 or more websites.
You get deeper insights into the webpage traffic, link analytics, and backlink information.
You can conduct competitor analysis by finding the keywords that any page or domain ranks for in the SERPs with this extension.
You can see the search insights, SERP metrics, video insights, and tag widgets on YouTube.
You get all the “Keyword Finder” features on other websites such as Amazon, Bing, eBay, Etsy, and DuckDuckGo.
You can get a lot of information directly on your SERP page such as related keywords, “people also search for,” trending keywords, long-tail keywords, and estimated organic traffic.
You get the top 5000 keywords for all Google pages and websites even as a free user.
Ps:- It also has a premium version that offers deeper insights into the traffic, keyword volume, competitor data, and trends.
Further, are available to free users.
Similarweb
Rating: 4.6 Best for: Getting web traffic statistics
Similarweb – Best SEO Chrome Extensions
Similarweb is a free tool for a panoramic view of your industry, competitors, and customers.
What All You Can Do?
You can check any website’s traffic and critical metrics, such as engagement rate, traffic ranking, keyword ranking, and traffic source.
You get detailed data for each website you visit with a simple click.
Ps:- Similarweb’s free ranking data and digital intelligence extend much beyond Alexa’s Traffic Rank plugin.
SERP Rank Checker
Rating: NA Best for: Keeping track of keyword rankings across multiple platforms
SERP Rank Checker – Best SEO Chrome Extensions
If you want to monitor your progress and improve your SEO strategy, then SERP Rank Checker is the perfect Chrome extension to have. All you have to do is install the extension, enable it, enter the keyword you want to check the SERP ranking for and mention the platform (Google, YouTube, etc.) where you wish to check the ranking of the keyword, and you’re done.
What All You Can Do?
It provides real-time data and updates your rankings daily, helping you optimize your website and stay on top of the search engines.
You can recover your previously searched keywords and the respective platform names, as it maintains a record of them.
You can not only track your but also your competitors’ rankings with this extension.
You can monitor the changes in your search engine ranking over time.
You can use the extension to improve your website’s SEO and increase its visibility on search engines.
Google crawl date checker
Rating: 5 Best for: Checking when Google crawled your website
Google crawl date checker – Best SEO Chrome Extensions
You can find out when Google last crawled your website using the Google crawl date checker. It is the ideal Chrome extension for website owners, marketers, and SEO specialists since it allows you to keep track of the Google crawling date of site pages, enabling you to modify the website’s SEO strategy to get better results.
What All You Can Do?
With just one click, you can determine the date and time that Google last crawled a webpage.
By keeping track, you can spot any trends or changes in crawl activity and adjust your SEO strategy accordingly.
You need not log into Google Search Console to track how well your website performs in terms of SEO, this extension will allow you to monitor the SEO performance easily and quickly.
You can obtain real-time information to help you make better decisions about the SEO strategy of your website.
Google Tag Helper
Rating: NA Best for: Troubleshoot tracking tags like Google Analytics, AdWords, etc.
Google Tag Helper – Best SEO Chrome Extensions
With this Chrome extension, you can quickly troubleshoot and verify the installation and functionality of various tracking tags, such as Google Analytics and AdWords. It provides accurate details about each tag present on the webpage, allowing you to easily check if they’re working properly and solve any issues that might arise.
What All You Can Do?
You can easily find troubleshoot issues with tracking tags such as Google Analytics, AdWords, and others.
You can get accurate information about each tag on the webpage.
You can quickly identify any problems that might be preventing the tags from working properly.
Redirect Path
Rating: 4.3 Best for: Checking URL redirect
Redirect Path – Best SEO Chrome Extensions
Redirect Path detects 301, 302, 404, and 500 HTTP Status Codes, as well as client-side redirects such as Meta and Javascript redirects, bringing potential issues to your attention that would otherwise go unnoticed.
What All You Can Do?
You can identify risks and technical issues regarding redirects, HTTP status codes, etc.
You can gather information about HTTP Headers (such as server types and caching headers) and the server IP Address with a single click.
Ahrefs
Rating: 3.5 Best for: Analyzing different elements for SEO positioning
Ahrefs – Best SEO Chrome Extensions
Ahrefs SEO Toolbar is a comprehensive one-stop-all SEO plugin. It assists with many SEO tasks such as on-page SEO, broken link detection, redirect tracing, and country switching for search results.
What All You Can Do?
You can generate an on-page SEO report to optimize your web pages.
You can check your web pages for broken links with the broken link checker to avoid technical errors. Additionally, you can get a comprehensive list of all the links on a webpage.
You can find the redirects from a bunch of web pages with the redirect tracer in seconds.
You can simulate SERP results for various countries targeting a single keyword or key phrase.
You can make a list of a page’s outbound links and highlight them based on the filters you specify: External links; internal links; nofollow links; user-generated content links; sponsored links; and their combination.
You can instantly inspect HTTP response headers for every URL you visit. This functionality might assist you in tracking the redirects or redirect chains that led you to the target URL.
With a paid Ahrefs subscription, you will additionally receive SEO analytics for the pages you visit along with the SERP results (with export). By clicking on the extension icon or using a keyboard shortcut, you may produce SEO reports while visiting any web page which includes:
SEO Minion is an SEO plugin to take over your regular day-to-day SEO mundane tasks including on-page SEO research, broken link checking, SERP preview, and more.
What All You Can Do?
You can dive deep into on-page SEO by easily extracting information from any desired webpage to optimize your on-page SEO
You can study the backlinks of a webpage with this plug-in with easy access to data regarding internal, external, and broken links. You can alternatively run the plugin on any webpage to identify broken links and fix them.
You get a dedicated SERP preview of your website, which updates from time to time.
You can collect various smaller SEO elements from the SERPs such as SERP URLs and data such as related questions, FAQs, news, featured images, videos, products, etc.
Ubersuggest
Rating: 3.6 Best for: Obtaining keyword data
Ubersuggest – Best SEO Chrome Extensions
Neil Patel‘s free SEO browser extension- Ubersuggest displays the most prominent such as monthly search volume, CPC, and competition data for keywords.
What All You Can Do?
You get information about a given keyword query on Google, and sites like YouTube, Amazon, and others.
You can enhance page ranks and gain suggestions for how to climb the SERPs from relevant queries by examining the statistics on keywords and search phrases from Google, YouTube, and Amazon.
You can study each domain in depth with domain metrics that will provide you with a brief overview of each domain. This includes the top-ranking organic keywords, domain score, and even the number of backlinks.
You get more specific data with the search queries to uncover keywords and phrases for which you may rank.
Keyword Surfer
Rating: 4.6 Best for: Generating keyword ideas
Keyword Surfer – Best SEO Chrome Extensions
Keyword Surfer produces keyword ideas and displays search volumes instantly in Google search results.
What All You Can Do?
You get deeper insights into SEO metrics to track down search volume, CPC, keywords, and on-page statistics with each new Google search.
You can conduct keyword research with so much ease. Simply, create a custom keyword collection as you work along multiple web pages by bookmarking significant keywords without having to look them up individually each time.
You can export your keyword collections as a .csv file to work around multiple other SEO tools.
You can check your HTML codes to identify any errors in the code. These errors could be regarding technical aspects or violate Webmasters’ Google Guidelines.
You get access to metadata of all the pages with a single click which can be exported or translated into other languages. All the meta values can be copied to the clipboard to save hours of manual work.
You can examine your or your competitor’s web pages to find errors and stay ahead in the SEO game.
Conclusion
You do not need all the SEO Chrome extensions. A lot of them have overlapping features and cater to a diverse budget. You have to start by analyzing your needs or try them all till you narrow down to your favourites. SEO marketers on average use 2-5 extensions to get additional support along with their professional SEO tools. Not only it removes the hassle of switching between hundreds of tabs and apps, but it makes the entire process faster and more efficient.
FAQs
Which are the best Chrome extensions for SEO?
The best Chrome extensions for SEO include:
Keywords Everywhere
Ubersuggest
Similar Web
SEO Minion
SEOquake
Ahrefs
MozBar
Which is the best Chrome extension to check URL redirect?
Redirect Path is one of the best Chrome extensions to check your URL redirect.
What is Meta SEO Inspector?
Meta SEO Inspector is a popular Chrome extension curated specifically for developers to inspect their HTML code.
This article has been contributed by Mr. Mahesh Gaur, Head of Marketing at SanchiConnect.
A deep-tech startup’s mature stage is different from a regular startup’s, so the marketing should also be different.
If you are not yet a product market fit, I believe you should focus on acquiring a few clients to get closer first. You can try many methods including content creation and distribution, SEO, SEM, personal connections from your network, etc. It’s essential to experiment on a small scale using various approaches (and small costs). In general, I would start focusing on content earlier than planned because it helps in so many ways, like defining your brand, gaining thought leadership, and making sales materials.
However, your marketing plan should be different if you have reached the PMF (Product Market Fit) stage. I will describe the steps in this article.
But, why am I writing this article? Am I qualified to compose this article?
From talking to and working with more than 50 entrepreneurs on our platform, SanchiConnect, I’ve learnt a lot about digital marketing for this specific sector, which is “deep tech.”
I am the head of Digital Marketing at SanchiConnect. Ohh! what is SanchiConnect? SanchiConnect is an open public platform for deep tech startups, investors, enterprises, and service provider networks globally. We are backed by a prominent PE fund and Angel Network’s founding partners.
Let me introduce myself before I begin this article. In 2014, I founded Qonfuse, raised money, and subsequently sold the company. Then I began to feel like a boss; I have money, I’m 24, so let’s go travel, shop, party, and hang out. After meeting over 1000 people, I realised that the main business is community development. So, I founded HODM, which has grown to become a very active community of 1.3 lac digital marketers. Life is good: I sell courses, deliver talks at institutions and businesses, and receive freelancer commissions. Then it happened: I met Sunil Shekhawat, a well-known deep tech ecosystem personality who has led the “NASSCOM Deep Tech Club” for the last 5 years. He is a colleague, mentor, and well-wisher.
Sunil was building SanchiConnect and was looking for entrepreneurs to join the founding team. We met, discussed the opportunity ahead and in a week’s time, I joined the team. Now we are a team of 4 passionate entrepreneurs building a futuristic platform.
Let’s get back to the point and go over the procedures a deep-tech startup must follow.
The following are the prominent digital marketing hacks that a deep tech startup must follow:
Market Size of the Digital Advertising Industry Across India From 2017 to 2023
Being Active on Twitter and LinkedIn: It is very important these days to stay active on platforms like Twitter and LinkedIn. Be consistent. This is a process. You can’t go viral in a day, and you can’t go viral with predefined tools. It’s a prayer, and you don’t know when it will be answered. Be nice and don’t try to be mean.
Use Influencer Marketing: The right kind of marketing is when people start talking about your product on the right platforms. In past, people use to follow the ads of big celebrities like Shahrukh Khan, Priyanka Chopra, and Virat Kohli. But now, everyone knows that every celebrity is promoting for money, and the return on investment isn’t what it used to be. Micro-influencer marketing does work now, though. People follow industry leaders or people who are doing well in a certain niche, so if they talk about your product and include it in a Twitter thread like “10 best products to follow” or “5 best tools for engineers” or whatever fits with your product, you’ll get more attention. You can find the right people who have a lot of followers on their profiles and connect with them to get them to write about your product.
Create a Blog: Post new articles on a regular basis to get your product ready for search engines. Also, create backlinks from authoritative websites. So, what’s the point of getting backlinks? It raises your domain authority. What does “domain authority” mean? Aah, look, if you meet Narendra Modi Ji and take a picture with him and post it on social media, your network will see you as a more important person. This is how domain authority works, too. If I got a backlink from a site like CNN, BBC, NY Times etc., that site’s authority would be passed on to my domain.
Content Creation: Content is king, as the old saying goes, but distribution is public. A king is only a king in his own empire and for his own people. If you go to another country or place and tell people there that you are the king, no one cares.
Product Positioning and Messaging: Why does your company even exist? Having a clearer vision of your objectives will help you craft a more effective positioning statement. Talking to your clients is the best way to develop your positioning statement. You cannot construct an effective brand positioning statement from the sky. Instead, you need data. Using data, your positioning statement will become an attractive magnet for the appropriate customers. Typically, you do not sell directly to consumers. Your brand should show what the product is all about. Communicate with your customers, utilize a spreadsheet to organise your interviews, and identify and assess your competitors/competitive intelligence.
Use Ahref or SEMrush: Make use of Ahref or Semrush’s content plan and do keyword research to make sure your content is always good.
Paid Media Ad Copy: Use an ad library or ad spy tool to look at your competitors’ ads and find out which ones work best in your niche and on which platforms. I think that LinkedIn, programmatic ads, guest posts, media buying, etc. are the best ad platforms.
Develop Your Sales Funnel: Try to make a landing page for each product that is different from others. Use stories, add testimonials (videos and text with images), and gated content.
Webinars: Try to invite leaders in your industry to do a webinar and ask them to share it on their social media channels.
Create Product Briefs, Presentations, and One-Pagers: Creating brochures and other materials for conferences is another digital marketing hack for deep tech startups.
Events and Sponsorships
Use an Existing Database
Networking
Important Things to Consider
Along with the above-mentioned digital marketing hacks, the following are some of the important things to consider while indulging in deep tech startups’ digital marketing:
Figure out where leads drop off or where lead nurturing may be getting stuck.
The content must be written by experts in the field.
Hence, these were some of the most prominent digital marketing hacks that every deep tech startup must follow for attaining the best possible results in the industry.
The world of content marketing is constantly evolving. New ideas, strategies, and technologies are introduced all the time, keeping professionals on their toes as they continue to explore and implement new ways to reach their target audience.
Content marketers need to keep up with these rapid changes while also focusing on their execution. After all, you can’t just throw a bunch of different tools at a wall and see what sticks.
You need to narrow your focus so that everything you’re doing is working toward the same end goal, that is creating more content for an effective content marketing strategy. With this in mind, we have compiled a list of some of the most useful Chrome extensions for content marketers that are sure to make your tasks easy and more efficient.
These extensions make it easy to find relevant blog posts and other content related to your industry while also filtering out any unhelpful material. They allow you to organize the information you find so it’s easy to refer to them later.
Chrome extensions are small software programs that can be downloaded and added to your browser. They add functionality to the browser, like reminders, weather forecasts, or online shopping tools.
The best way to understand how chrome extensions work is to think about how many different times you use Google Chrome. You open it every day to check your email, surf the web, and search for things on Google.
Maybe you want to buy a new outfit before going out tonight or maybe you’re looking up restaurant recommendations while you’re out with your friends. Either way, having an extension that makes finding something as easy as clicking a button is going to make your life simple.
Chrome Extensions Every Content Marketer Needs
Number of Chrome Users from 2015 to 2020
Chrome is the most popular browser in the world. It is fast, reliable, secure, and has built-in protections against malware. In other words, it’s the best browser for both users and marketers as well.
But Chrome doesn’t come with all of the features that you might find in other browsers. Luckily for marketers, there are some great extensions available that can give them access to a lot of valuable tools without having to download new software or spend time learning about how to use them.
The following are some of the most popular and useful chrome extensions that are sure to make the work easy and more efficient for content marketers:
Grammarly
Grammarly – Best Chrome Extensions for Content Marketers
Grammarly is a Chrome extension that helps you proofread your writing. It can be used in both online and offline modes. It comes with a free version that works well on Google Docs, Sheets, and Slides. You can use Grammarly to detect plagiarism, catch spelling mistakes, grammar errors, and punctuation mistakes. It also provides suggestions for how to improve your writing quality. The free version of the extension detects the following errors:
Detects over 300 types of spelling mistakes (including false positives).
Detects over 100 different types of grammatical errors (including false positives).
Identifies uses of poor grammar in over 50 languages.
Catches more than 200 different types of typos including capitalization errors and misspellings
MozBar
MozBar – Best Chrome Extensions for Content Marketers
When you need a little help with your content marketing, the MozBar chrome extension has got you covered. It’s an extension that gives you all the tools you need to optimize your content marketing efforts, and even more helps you get the most out of every post or piece of content. You can use it to create high-performing blog posts, analyze how people are responding to your content, and see what social media channels are working best for you. Here’s what it does:
1) It shows you how many people are sharing your posts on Facebook, Twitter, LinkedIn, Reddit, Google+, Pinterest, StumbleUpon, and more.
2) It provides a list of keywords related to your business so that you can find relevant new content ideas for each post/piece of content/article.
3) You can add extra data points like links to other pages on your website and videos from YouTube (if applicable).
4) You can also add tracking codes to all of these fields.
HubSpot
HubSpot – Best Chrome Extensions for Content Marketers
If you’re a content marketer, you know how hard it is to stay focused on your business. With the constant need to build new content, the never-ending stream of distractions, and the fact that you’re probably working from home most of the time, it’s easy to lose sight of what you’re trying to accomplish.
But there is one thing that can help ease your work, it is the HubSpot Chrome extensions. These are little programs that sit in your browser and make it easier for you to do things like schedule calls with clients or manage social media accounts. The best thing is that they’re free!
BuzzSumo – Best Chrome Extensions for Content Marketers
You must have heard of BuzzSumo, but you probably haven’t used it. It is a social media analytics tool that helps content marketers discover hot content from across the web. It’s been around for years, and it’s still going strong.
But if you want to understand more about Buzzsumo, there’s no better way than using its Chrome extension. This extension for Chrome allows you to analyze your audience and get more out of Buzzsumo itself—all without leaving the browser.
It’s a great way to learn how to use Buzzsumo and also make sure that your work is stored safely on your computer. It’s a must-have for any content marketer who wants to keep track of their audience and make sure they’re happy with their content.
Ahrefs SEO Toolbar
Ahrefs SEO Toolbar – Best Chrome Extensions for Content Marketers
Ahrefs SEO Toolbar Chrome extension is a great way to improve your content marketing strategy. This extension will help you find the best keywords for your website and how those keywords rank on Google.
The Ahrefs toolbar extension is available for Chrome and Firefox for free. The toolbar will help you find out what people are saying about your site using their search history, social media activity, and other metrics. You can also see how much time people spend on your site as well as what they’re doing while they’re on your website.
The Ahrefs toolbar also helps you create content that attracts more visitors and increases click-through rates (CTR). The toolbar gives you access to data like keyword density, which tells you where your site ranks in relation to other sites on Google Search Engine Results Pages (SERPs). The toolbar also shows you exactly how many people are reading your content and for how long they stay before leaving again.
Bitly
Bitly – Best Chrome Extensions for Content Marketers
Bitly has some pretty cool extensions out there for Chrome like Bitly URL Shortener and Bitly Short links and QR codes.
Bitly Chrome extensions allow you to create short links and QR codes and share them on social media platforms like Facebook, Twitter, or Pinterest. This is an easy way to share content with others without having to type in long links or lengthy URLs.
Wordtune
Wordtune – Best Chrome Extensions for Content Marketers
If you’re a content marketer, you have probably heard of Wordtune. It’s a Chrome extension that transforms your browser into a full-featured editor for writing great content. But it’s not just that, it also makes it easy for you to add images, videos, and other media objects to your work.
Keywords Everywhere
Keywords Everywhere – Best Chrome Extensions for Content Marketers
Keywords Everywhere is a chrome extension that will help you to find keywords and their frequency on any website. It also provides a list of related keywords, so you can spend less time trying to figure out what your target audience is searching for and more time planning your own content marketing strategy.
Awesome Screenshot
Awesome Screenshot – Best Chrome Extensions for Content Marketers
This extension allows you to take a screenshot of any webpage or app and directly upload it to your clipboard, making it super-easy to share content with the world. It’s also got a bunch of other great features, like being able to search for text on websites (like “Hello” or “Howdy”) so you can quickly find what you want to copy.
Headline Studio by CoSchedule – Best Chrome Extensions for Content Marketers
Headline Studio is a chrome extension that will help you create amazing headlines. It will help you find the most powerful words and phrases to use in your headlines, so you can get more clicks and sales. It’s the best extension for content marketers who want simplicity, creativity and flexibility in their work.
Google Dictionary
Google Dictionary – Best Chrome Extensions for Content Marketers
If you’re a content marketer, you’ve probably used Google’s dictionary (by Google) for a plethora of purposes—from searching for proper nouns like “cat” to figuring out how to spell words like “congratulations” or “hoverboard.” This extension simply turns your browser into an interactive dictionary with definitions and examples. It’s also available as a mobile app. Other related extensions by Google include:
Google Translate – You can translate text from one language to another using this extension. It also supports multiple languages.
Google News – This extension gives you access to news articles in multiple languages right in the corner of your browser window. It also includes images and videos.
Conclusion
The above-mentioned Chrome extensions will help you analyze the content you create, whether that means monitoring your brand’s competitors, checking on your content marketing competition, and more. These are great tools to use for those working in an agency or freelancing. Thus, all these chrome extensions are extremely beneficial in making every content marketer’s work easy and effective.
FAQs
What can Chrome extension do?
Chrome extensions are like programs that can be installed in your browser to change or automate certain functions. It simply improves the convenience of the software.
Which extension is best for SEO?
Best extensions for SEO are:
Keywords Everywhere
Ahrefs SEO Toolbar
MozBar
Grammarly
Wordtune
Headline Studio by CoSchedule
What language are browser extensions written in?
Browser extensions are small software programs that are usually written in CSS, HTML, and JavaScript.
The field of digital marketing is going to explode in the future. You might feel that I am exaggerating but, these stats will show you the true potential of digital marketing. By 2026 the global digital marketing and advertising market is going to reach $786.2 billion. Google handles about 5.6 billion searches every day. For every $1 spent on PPC marketers can get $2.
This doesn’t end here, the average time people spend on their social media worldwide is 147 minutes per day. All these statistics show that the craze of the internet and social media is not going to end anytime soon. This means that marketers have numerous opportunities to showcase their products and services and increase their revenue.
If you are someone who knows how to increase brand awareness and sales using Google and various other social media platforms then you can earn a lot of money. Although when you are starting out you may not have enough money to buy yourself a course for learning all this. But, with the help of the internet, you can learn anything at any time without making a hole in your pocket. In this article, we will tell you about 6 awesome YouTube channels that will help you learn different aspects of digital marketing for free.
Digital Advertising Spending Worldwide from 2021 to 2025
The following are some of the most popular and insightful YouTube channels that will enable you to learn the concepts of digital marketing for free:
Neil Patel
YouTube Subscribers- 1.05M
How to Start a Career in Digital Marketing? By Neil Patel
If you are in the marketing game for a long time then you must know about Neil Patel. He is the marketing guru, who shares his growth strategies on YouTube to help you scale your business online. He is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He is also the brain behind the very famous keyword research and backlink analysis tool, Ubersuggest.
His channel covers all the aspects of digital marketing. You can find videos regarding SEO, keyword research, link building, content marketing, email marketing and social media marketing. You will also learn how to make a youtube digital marketing strategy for yourself.
He also shares tips and tricks for blogging. Although in most of his videos he uses Ubersuggest to explain the concepts. You can apply those same concepts everywhere else as well.
The teaching style of Neil Patel is friendly and to the point. He also shares case studies so you can see all his marketing strategies in action.
Ahrefs
YouTube Subscribers- 325K
How to Prioritize Your Digital Marketing Tasks by Ahrefs
Another famous Youtube channel to learn digital marketing from is Ahrefs. It is also one of the greatest SEO tools in the market. Samuel Oh, who teaches digital marketing on Ahrefs’ YouTube channel, is an experienced digital marketing consultant who has taken new websites from 0 to 2 million monthly visitors with his data-driven and advanced marketing strategies and unique SEO/PPC tactics.
He is also the founder of Money Journal, an online marketing publication that shares marketing strategies to help businesses in increasing their website traffic and leads. He also runs a digital marketing agency in Toronto, Canada.
On the Ahrefs channel, you can find informative videos related to SEO, keyword research, link building, content marketing, YouTube SEO, affiliate marketing, blogging and advanced marketing strategies.
Again, just like Neil Patel, all the SEO work is primarily done on Ahrefs but, you can apply those concepts anywhere you want.
All the videos are easy to understand and the host breaks down all the complex concepts in an easy-to-understand manner. Ahrefs regularly conducts marketing research regarding SEO and link building and shares the insights to help you level up your digital marketing game in no time.
Hubspot is a famous CRM (Customer Relationship Management) software that is used by businesses for marketing, sales, content management and automation. On their YouTube channel, they talk about SEO, email marketing, sales, B2B marketing and social media marketing.
They share real-life examples and share a lot of plans and strategies, so you can start taking action immediately. Even if you are new to this digital marketing world, you will understand most of the concepts explained in their videos easily. On their website, they also provide a wide variety of certification courses that you can check out.
Semrush
YouTube Subscribers- 111K
Semrush – A Platform for Digital Marketing
The next name on the list of best youtube channels for digital marketing is Semrush. It is another SEO and link analysis tool that is loved by a lot of marketers. They also have a YouTube channel where they explain to you SEO tips and tricks, backlinks, PPC, content marketing, YouTube optimization, competitor’s research and social media marketing
Real-life examples are also given on its YouTube channel, which makes the learning process more fun and easy. If you want to master the skill of SEO then Semrush has a lot of helpful videos.
Alex Cattoni
YouTube Subscribers- 195K
Digital Marketing Trends to Watch in 2022 by Alex Cattoni
Another name on the list is Alex Cattoni. After doing extensive research and SEO work you need to write an awesome copy that connects with your target audience emotionally and compels them to buy your products or services.
To hone your copywriting skills, you must follow Alex Cattoni. She has 10+ years of experience in copywriting, marketing and branding. In 2019, she launched an online learning academy for copywriters, ‘Copy Posse’. By 2020, 70,000 copywriters and entrepreneurs were part of her ever-growing community.
Her videos are a goldmine for copywriting. She adds humour to her videos which makes them more interesting. She explains concepts with real-life examples which allows you to understand the concepts in great detail. She teaches you how to write a gripping copy for websites, landing pages, advertising campaigns and social media.
After watching her videos and implementing her strategies I saw a drastic change in my copywriting skills. So, if you watch all her videos you will surely master the art of copywriting.
Vanessa Lau
YouTube Subscribers- 569K
Instagram Content Strategy by Vanessa Lau
If you are specifically looking for a social media marketing YouTube channel, then you will love this YouTuber’s videos. Vanessa Lau is the founder of ‘Vanessa Lau International Inc.’ which is an online coaching company that teaches people how to quit their 9-5 job and build an online business using social media marketing.
Her videos are primarily focused on social media strategies. She regularly shares Instagram and YouTube growth hacks to help you increase your followers and revenue.
Vanessa Lau shows you the exact steps that you need to take in order to implement the marketing strategies on your Instagram or YouTube channel. Her teaching style is unique and beginner-friendly.
Conclusion
All the digital marketing youtube channels mentioned in this list will teach you something different. You will learn new things about digital marketing every day. Remember, the will to learn and your passion for digital marketing will take you a long way. Since the channels have experienced people and a high reputation in the market, they will teach you things that are doing wonders for them.
FAQs
Can I learn digital marketing for free?
Yes, you can learn digital marketing for free from various popular YouTube channels available. This will help you to understand the concepts of online marketing free of cost in an easy manner.
Which YouTube channel is best for learning digital marketing?
Some of the best YouTube channels for learning digital marketing are:
Neil Patel
Semrush
HubSpot Marketing
Ahrefs
Alex Cattoni
Vanessa Lau
What should I learn first in digital marketing?
The following are some of the skills that every digital marketer needs to learn:
On-page SEO is an important aspect of any website optimization strategy, as it helps search engines understand the content and structure of a website, and improves its visibility in search results. With the right set of tools, you can analyze, optimize, and improve your website’s on-page SEO.
In the ocean of information that is available on the internet, it is very tough to decide which tools to use for on-page optimization. But, don’t worry you have landed on the right page. In this article, we will take a look at the top on-page SEO tools that can help you improve your website’s visibility, drive more traffic and increase your search engine rankings. From keyword research to competitor analysis and technical SEO, these tools will help you identify areas for improvement and optimize your website to rank higher in search engine results pages. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.
What is On-Page SEO?
On-page SEO refers to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs). This can include things like optimizing title tags and meta descriptions, using keywords effectively in the body text, and creating a clear and user-friendly website structure. On-page SEO is a crucial aspect of overall SEO because it allows search engines to understand what a website is about and how it should be indexed. This is in contrast to off-page SEO, which refers to techniques used to improve a website’s visibility through backlinks and social media promotion.
What Are The Most Important Parts of On-Page SEO?
Some of the most important parts of On-Page SEO are listed below:
Title Tags and Meta Descriptions: These tags provide information about the content of a webpage to search engines, and can influence how the page appears in search results.
Content Quality and Relevance: Search engines favor websites with high-quality, unique and relevant content that addresses the user’s intent.
Headings and Subheadings: Using header tags (H1, H2, H3) to organize content and provide a clear structure to the webpage.
Keyword Optimization: Using relevant keywords throughout the content in a natural and meaningful way, without overstuffing.
URL Structure: Having a clear and organized URL structure can help search engines understand the content of a webpage.
Image Optimization: Using alt tags to describe images and videos can help search engines understand the content of a webpage.
Internal Linking: Connecting different pages within the website can help search engines understand the structure and hierarchy of a website.
Sitemap: Having a sitemap can help search engines discover the pages of a website and understand the structure of the website.
Website Speed: Optimizing website load speed is important for both users and search engines.
Mobile-Friendliness: Having a mobile-friendly website is important for users and search engines as more and more users access the internet from mobile devices.
By focusing on these important parts of on-page SEO, you can improve the visibility of your website in search engine results pages and drive more relevant traffic to your website.
Ahrefs is a comprehensive SEO toolkit that helps you uncover your competitor’s marketing plans, discover the strongest backlink possibilities in your field, generate accurate keyword ideas, comprehend and fix technical SEO issues related to your website, detect the most popular content on a given topic and uncover great potential topics for your own content, monitor your search engine rankings alongside those of your competitors and get notified via email anytime you or your brand are mentioned online.
Many SEO experts are using this tool to rank their websites. Ahrefs provides one in all solutions that gets better with passing time. The resources provided by Ahrefs paid version are full of in-depth research and knowledge.
Key Features:
With a keyword base of more than 7 billion, you can find keywords for Google, YouTube, Amazon, Bing, Yahoo, and Baidu (China).
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial
Available
SEMrush – Top On Page SEO Tool
SEMrush is a powerful all-in-one SEO tool that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. It offers a wide range of features that can help you with various aspects of on-page SEO, including keyword research, competitor analysis, and identifying and fixing technical SEO issues.
SEMrush is a complete SEO toolkit. Using this tool you can upscale both your SEO and paid advertising game. SEMrush software belongs to the SaaS platform SEO tool. It provides online visibility and higher ranking tools for the business.
Key Features:
SEMrush can be used for PPC keyword research.
Find profitable keywords for your website.
Dump one seed keyword in the tool and get thousands of combinations.
Check the SEO score, originality, and readability score of your content.
Get tips to improve content and SERP ranking.
Check the ranking of your website and build a powerful paid search campaign.
Get a detailed report on backlinks.
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
If you are looking for a tool only for keyword research then KWFinder is for you. This easy-to-use tool will provide you with all the keyword metrics both for SEO and paid advertising. KWFinder is an analysis and keyword-finding tool. It is mainly used to find hidden long-tail keywords with low SEO difficulty for upscaling the rank.
Key Features:
Find the search volume, trend, keyword difficulty, CPC, and PPC of all the keywords.
Dump your competitor’s URL and get a complete list of keywords used by competitors in their strategy.
One can easily find questions related to the seed keyword.
The application of filters to the keyword is also permitted. For example, if I want a keyword with a difficulty of 30 with 2000 search volume I can add these metrics to the tool and it will show me keywords that match my criteria.
Pricing Plan:
KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.
Many times the content that we publish has a high level of plagiarism. Google may penalize your website if it sees that you are continuously publishing plagiarised content. To avoid this first check if there is plagiarism present in your content or not. CopyScape is an online plagiarism checker tool that enables users to instantly detect plagiarism from online sources and determine the uniqueness of content on their websites.
Key Features:
The tool will scan your content and tell you if there is plagiarism.
It will also show you websites to which your content is similar.
You will be alerted if someone is stealing content from your website.
Pricing Plan:
Searches cost 3c for the first 200 words plus 1c for each additional 100 words or part thereof.
Getting information on improving the user experience of a web page
Free Trial
Completely Free
PageSpeed Insights
Your website speed is very important both for Google and the user experience. It is very critical for the website to get loaded within 2 seconds to not get below the visitor’s experience. To improve the website speed on both mobile and desktop devices, you can use PageSpeed Insights. PSI provides better insight into details of the page speed by calculating different matrices from the submitted URL. It also provides suggestions for improving user experience of website.
Key Features:
Instant analysis of the speed of your website on mobile and laptop devices.
Enabling a detailed report of the bugs that cause the lowing down of your website.
Pricing Plan:
PageSpeed Insights is Free to use.
Seolyzer
Website
Seolyzer.io
Rating
4.8/5
Best For
Site crawling and log analysis
Free Trial
Available
Seolyzer – Website Crawling and Log Analysis Tool
Seolyzer is a site crawling and log analysis tool that helps you in understanding how a search engine views your website. Seolyzer provides advanced tools to monitor and optimize the site for better SEO. It can be used to identify technical issues on a website that may be hindering its ability to rank well in search engine results pages (SERPs), such as broken links, duplicate content, and missing meta tags. Additionally, Seolyzer can analyze server logs to gather information on how search engines are crawling the site and identify potential issues that may be impacting the site’s visibility in search results.
Key features:
Find pages that Google finds very important.
Get a detailed backlink report and find crawl volume, response time, HTTP status code, and errors.
Find pages that are missing the title and meta description tags.
Understand desktop v/s mobile responsiveness.
Find the response time of the different URLs crawled.
Discover active and new pages.
Pricing Plan:
Seolyzer offers one Free plan and four pricing plans: Lite, Advanced, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price (Get 2 months Free)
Monthly Price
Lite
€390/year
€39/month
Advanced
€690/year
€69/month
Premium
€2490/year
€249/month
Enterprise
Custom Price
Custom Price
Seobility
Website
www.seobility.net
Rating
4.7/5
Best For
All-in-one SEO tool for Site auditing, backlink analysis, Keyword analysis, competitive analysis and more
Free Trial
Available
Seobility – Best On-Page SEO Tool
Seobility is your all-in-one SEO solution, covering all aspects of on-page optimization, backlink management and search engine rankings. It is very easy to use. Just put your website URL and get a detailed report. Using Seobility, you can have your entire website analyzed and be given a detailed report with found issues and optimization tips. You will be alerted of any potential issues that may harm your rankings. Seobility offers automated notifications, link management, competitive analysis, customizable branding, data visualization, and lots of other features.
Key Features:
Check yourSEO ranking.
Find on-page SEO issues.
Find issues related to your title, meta description, and page URLs.
The tool will also tell you problems related to page speed and duplicate content.
Seobility also determines if the website has a responsive design or not.
The tool will show your website’s link profile and specific server errors.
Seobility – Your All-in-One SEO Tool for better website rankings
Pricing Plan:
Seobility offers a Basic plan which is Free and two pricing plans i.e. Premium and Agency. Have a look at the pricing details of each package.
This is a chrome extension that will be helpful for checking both internal and external links of a webpage. Check My Links is a free platform especially built for web designers, designers, and content editors. My Links Checker is an efficient tool that can quickly identify all the links on a webpage and verify their accuracy. It clearly shows which links are valid and which ones are broken – it’s as simple as that.
Key Features:
Find how many total links are present on your website.
Find how many broken links are present.
Pricing Plan:
Check My Links is Free to use.
WooRank
Website
www.woorank.com
Rating
4.4/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Free Trial
Available
Woorank – all-in-one SEO tool
WooRank is a powerful auditing and monitoring tool, providing automated website reviews, keyword tracking, site crawl functions and competitive analysis for SEO. Using WooRank, you can quickly analyze your SEO performance and receive practical tips and advice to improve your website.
Woorank provides you with a detailed report that can improve both your SEO and social media efforts. Woorank paid provides a detailed report on the data that can help its users achieve better SEO rank.
Key Features:
Get a detailed report that measures your SEO efforts and backlinks.
Woorank also enables the feature of providing actionable insights that can help in upscaling SEO scores.
Using the site crawl functionality you can find problems in your on-page SEO efforts.
Analyze your competitor’s SEO tactics.
You will get unlimited website reviews and a score based on user experience.
The tool will also check if your server is up or down and analyze your site speed.
It will extract all the important metrics from all of your social media accounts and present them in the form of statistics.
Pricing Plan:
Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$89.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
Moz Pro
Website
Moz.com
Rating
4.5/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Free Trial
Available
Moz Pro – Best On-Page SEO Tool
Moz Pro is a comprehensive set of SEO tools. The tools in Moz Pro help users track and improve their website’s search engine ranking, as well as analyze the performance of their competitors’ websites. It also provides a comprehensive suite of analytics, which gives you deeper insights into your website’s performance and visibility. Businesses can stay ahead of the competition by keeping track of their competitors’ rankings with SERPs, utilizing Moz Pro’s technical insights, and performing regular site audits.
Key Features:
Moz Pro crawls your website and finds technical SEO issues that are impacting the ranking of your website.
The tool also provides how severe the issue is and how to easily fix it.
Learn how people are finding your services and products.
Using the keyword research tool you can find profitable keywords and questions that people are constantly asking regarding your keyword.
Understand for which keywords your website is upscaling.
Learn which keywords used by your competitors are making them rank higher and get a detailed SERP analysis on them.
Get tips to optimize your page and new content ideas based on your previous articles.
Find ling building opportunities.
Quick Introduction to Moz Pro
Pricing Plan:
Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.
On-page SEO is an essential aspect of improving the visibility of a website in search engine results pages. With the right set of SEO tools, you can analyze, optimize, and improve your website’s on-page SEO. The tools mentioned in this blog post are some of the best on-page SEO tools that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.
Remember that on-page SEO is an ongoing process, and you should use these tools on regular basis to monitor your progress and identify areas for improvement. By consistently optimizing your website with the right set of tools, you can ensure that your website is always visible to your target audience.
FAQs
What is meant by on-page SEO techniques?
On-page SEO techniques refer to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs).
What are the best on-page SEO techniques?
The best on-page SEO techniques include:
Optimizing title tags and meta descriptions
Using relevant keywords throughout the content
Creating a clear and user-friendly website structure
Optimizing images and videos with alt tags
Creating high-quality, unique and original content
Utilizing header tags (H1, H2, H3)
Internal linking
Creating and submitting a sitemap
Optimizing website load speed
Making the website mobile-friendly
These techniques help search engines understand the content of a website and improve its visibility in search results.
Which are the best On-page SEO tools in 2023?
Some of the most used on-page SEO tools are Ahrefs, SEMrush, Moz Pro, Surfer SEO, and Google search console.
What do on-page SEO tools do?
On-page SEO tools help analyze and optimize the content and structure of a website to improve its ranking in search engine results pages (SERPs). They can help with tasks such as keyword research, analyzing competitors, and checking for technical SEO issues.
Are there any free on-page SEO tools?
Yes, there are a number of free on-page SEO tools available such as Google Search Console, Google Analytics, Yoast SEO, CopyScape and UberSuggest.
Can on-page SEO tools improve my search engine rankings?
On-page SEO tools can help identify areas for improvement on your website, but they cannot guarantee an improvement in search engine rankings. However, implementing the recommendations provided by these tools can improve your website’s visibility in search results.
How do on-page SEO tools help with competitor analysis?
On-page SEO tools can help you analyze your competitors by providing insights into their website structure, content, and backlinks, allowing you to identify areas where you can improve your own website to outrank them.
Can on-page SEO tools help with technical SEO issues?
Yes, many on-page SEO tools include features that can help identify and fix technical SEO issues such as broken links, duplicate content, and website speed issues.
Souvik Dey
Tripti Garg
