Back when I was 18, I had a website dedicated to my favorite Marvel Universe. It was a labor of love, but my pages often suffered from errors like 404—Broken Links. Obviously, it resulted in weak SEO.
Those broken links on my fan site were like torn pages in a comic book—frustrating and misleading for visitors. Since then, I have had to eat SEO every day.
Broken links are trash! That’s how I believed, only to discover—that’s not it. Broken link-building practices can power these dead pages to connect and walk alive.
Today, you’ll learn how these broken links can build a strong linking asset for your website. A powerful solution to strengthen your website SEO.
“Broken Link” similar to its name, means broken, missing, or not found pages on search engines with some error. Most people don’t know that these broken links fixating can boost their position on search engines. The term used for this is — “Broken Link Building”
Now how you can use these broken links? Collect them, swoop in, and rebuild them. It’s that simple if you do the right practice and understand how this link-fixing works. You’re not just repairing links; you’re creating new ways for potential customers to enter your store on the web.
How does Broken Link Building Work?
Assume a popular blog in your niche topic has a broken link linking to a no-longer-existent resource. You can step in and provide excellent replacement content. Your website receives an increase in visitors, and search engines give you a thumbs up.
Links are the love language in the eyes of search engines. They are a powerful indicator of the standard of a website and the value it provides to its audience. So, according to a search engine, your site needs to be a good boy. It’s a good deed in its eyes to fix up any broken or dead links, ensuring all URLs are working and unbroken.
However, for big websites, this process is more difficult than it appears. Finding and changing broken links distributed over various articles, blog posts, and resources takes a significant amount of time and physical labor. You can resolve these annoying links by creating better replacement content for them.
Broken links are more than simply annoyances. They result in a loss of website visits and, ultimately, paying clients. So, you have the right opportunity to be the good boy and multiply your website’s scoreboard.
I’ll break down the process step by step, like a GPS for your broken link-building journey.
We get a bunch of emails asking to add their links to some of our respective content pages. And guess what, they never even get a reply. Why? Because that’s not going to help us in any way.
However, that’s not the case with broken link building. If someone brings value with their replacement content, to fix our broken links, it’s a fair deal. Here is how you can do this practice-
Should You Pursue a Broken Link Opportunity?
Search Broken Pages with Backlinks
Chose for ‘Good’ links
Create the Best Replacement Content
Use Your P2 Game (Perfect Pitch)
Pitch n Repeat
Search Broken Pages with Backlinks
Start looking for broken pages with backlinks from your site. You can do a backlink audit using the Semrush tool or any other SEO tool. You can identify broken backlinks by checking for URL and server errors.
Backlink Audit
The tool’s “Audit” tab filters for URL errors, and helps remove potentially damaging backlinks. The “Toxicity Score” filter ensures non-toxic backlinks, preventing damage to the website.
Toxicity Score Filter
Look for your Competitor’s Broken Pages
Open your go-to SEO tool—let’s take Ahrefs for the competitor’s research. It’s the best
Ahrefs Tools
In the search bar, enter your competitor’s domain, the one you find effective
Find the “Best by Links” option in Ahrefs. It’s akin to their trophy case, featuring your competitor’s most linked-to pages
You can also use the “check my links” Google extension. It’s free and works for the same cause
Ahrefs Search Bar
Use the filter “only broken” links to find pages with 404 errors or pages that have been moved (301 redirects).
These are the breadcrumbs that will lead you to the broken links
Dive deeper into the websites that have linked to their content. No less than the “20 referral domains” volume should be on your list
From the list of pages, look for the ones suitable for you
Ahrefs – List of Pages
Pro Tips:
Analyze the top competitors in your niche. Don’t just stick to one. Browse to the “Competing Domains” report in “Site Explorer” to see if other websites are ranking for the same keywords.
Look for Broken Pages About a Topic
Now, focus on broken pages related to a specific topic. Here’s how:
Choose your niche topic, something broad that is relevant. Assume you’re into fitness and your topic is “High-Intensity Workouts.”
Use Ahrefs (or any other SEO Tool)
Start your trusted tool and enter a keyword relating to your selected topic
Return to the “Best by Links” section, but this time look at it from a conceptual standpoint
You’re looking for pages that used to rule the subject but are currently out of favor
To find broken or removed pages, use the same 404 or redirect the “only broken link” filter
Your goal is to identify pages that were once the top trends but are no longer the same
Now, analyze the content and prepare a better one
Similarly, explore diverse topics you can search, analyze, and create
Pro Tip:
Select the broken link you want to replace and enter the URL into the “Wayback Machine”. This tool allows you to view a web page, as it was back then. More often, you’ll be able to find a screenshot of the page when it was public. So, you can now analyze and start preparing better content.
Wayback Machine Tool
Look for Broken Links on Competing Websites
Now, the broken links in the shadows of your competitors’ websites. Here’s a guide:
Choose a formidable competitor, someone whose every move you’re keen on tracking.
Ahrefs is your tool of choice – enter the competitor’s domain and prepare to infiltrate.
Ahrefs has a nifty section called “Outgoing Links.” It’s like the blueprint of your competitor’s secret weapons.
These are the links they trust, and you’re looking for the ones that have lost their way.
Apply the broken link filter – 404 errors or redirects are your breadcrumbs.
Go for links that complement your offerings, making the replacement seamless.
Selection of the Links
Pro Tips:
Regularly update your competitor list; new contenders may have appeared.
Look for Broken Links on Resource Pages
Think of the key topics in your industry that serve as hubs for resources. It could be “Ultimate Guides” or “Resource Lists.”
Use Ahrefs – enter a broad keyword related to your industry, and let it guide you to the resource pages.
You will see several pages that could serve as broken link-building opportunities.
Navigate through the resource pages and keep an eagle eye on outbound links.
Apply the “broken link filter”. The 404s and redirects are where your X marks the spot.
Use the broken links that align with your niche. You’re not just adding any link; you’re providing value.
Your replacement content should offer value to the reader and viewers
Pro Tip:
Explore different types of resource pages. In Google, use the following search terms to find resource pages:
“Keyword” + inurl:resources
“Keyword” + intitle:links
“Keyword” + “helpful resources”
“Keyword” + “useful resources”
Google search for Resource Pages
Choose for ‘Good’ links
Not all links are ‘good’ links. As a result, you should choose your efforts strategically. Let us now begin the process-
Check the domain authority of that link site using tools such as Moz or Ahrefs. Look for links with high-DA (Domain Authority) sites. They are more SEO-friendly.
A link from a niche-specific site is worth more than a generic one.
A healthy link profile contains a variety of link types, including dofollow, nofollow, text, and image links.
Ahrefs – Referring Domain
Research into the existence of a broken link. Was it a citation, a reference, or a recommendation
Analyze the anchor texts in the broken link. Follow them in your replacement content to ensure an effortless shift
Prioritize quality over quantity. One link from a high-authority site may outshine many from low-authority ones
Create the Best Replacement Content
Now that you’ve found and analyzed your broken link treasures, it’s time to create your masterpiece – the replacement page!
Go through the original content
Analyze the original content gaps
Divide it into pieces or steps for simple use
Enhance your content with the most current information & industry data. It boosts reliability and makes your page more linkable
Make use of visuals, infographics, and videos. Visual content is easy to understand and share
For easier reading, use brief paragraphs, bullet points, and subheadings
A page that is easy to use is more likely to keep users and earn natural backlinks
Naturally, blend relevant keywords within your piece of content
Pro Tips:
Your replacement page does more than just fix a broken link. It also improves the user experience. Consider your page to be a magnet, automatically attracting links for its worth and appeal.
Use Your P2 Game (Perfect Pitch)
It’s time to take the stage and tell the world about your PERFECT replacement page. Your call is to reach out, and here’s how to do it skillfully.
Determine the contact information for the webmaster or site owners whose pages have broken links
Tools like Hunter and Voila Norbert help you search for any VIP’s mail with their name
Your pitching email is your initial point of contact. Make it customized, clear, and to the point
Mention the broken link, thank them for their content, and offer a solution
“`
Greetings, Brian Dean
I hope this email finds you in good health. I recently discovered your great [5 easy steps to find broken links and power them] page, and I couldn’t help but notice a broken link pointing to [page url]. As someone who is really interested in [SEO & marketing], I recognized an opportunity to help by providing an up-to-date and thorough resource to fix this out.
I’ve created a replacement page that fits appropriately with the rest of your content. You can find it at [Your Replacement Page URL]. Use it, and be sure to let me know how it enhances your existing masterpiece.
Looking forward to hearing from you!
Best,
“`
Don’t give up if you don’t receive a response after your first email. After a week, send a courteous follow-up email. Persistence pays off. Often it’s as simple as catching them at the right time.
Pro Tip:
Your strength is personalization. Mention specific parts from their text to demonstrate that you’ve done your research. Be sincere and polite. You’re not simply asking for a favor; you’re providing value.
Pitch n Repeat
Don’t just stop there with 10 to 20 mail thinking that’s enough. It’s a long-term conversion process. You are not just offering your article but building a long-term relationship.
Go for all your best pitches to the big and small players. Address them by name, acknowledge their significant work, and convey genuine admiration.
Convey how your replacement page is a collaborative effort rather than a gift. The idea is to create a connection that would work for a long-term conversion link.
Pro Tip:
You can try tools like “Ninja Outreach”, and “Find that lead” or you can go hand in hand with Gmail. It’s evergreen. You can adapt to the CloudHQ free extension on your Gmail account. It helps you manage the flow. Also, you can use links within the email text copy. This simplifies your work.
SEO Link Building: How to Get Powerful Links in 2023
Final Notes
Bravo! You have accomplished the small process. Now here are some notes that can help you in the overall process of SEO-
Track Your Success – Monitor the performance of your replacement pages. Tools like Google Analytics and Ahrefs can provide information on traffic and link growth.
Maintain an Adaptive Approach – Adaptability is the key to long-term success in the fast-paced world of SEO.
Build Relationships, Not Just Links – Keep in mind that every website has a human behind it. Develop genuine connections with webmasters, influencers, and other link builders.
Educate and Share Your Knowledge – Not only does being a valuable contributor to the industry increase your authority, but it also enriches the SEO community.
Leave your queries in the comments below. Let’s figure things out for you!
FAQs
What are broken links?
Broken Link similar to its name, means broken, missing, or not found pages on search engines with some error.
What is an example of a backlink?
A backlink can be exemplified by any article that includes a hyperlink leading to another source or website.
How to do broken link building?
Broken link building can be done by following the below steps:
Whether you’re a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI).
In comparison to other digital marketing techniques, SEO is a long-term strategy that necessitates ongoing commitment. Organic traffic, on the other hand, can account for more than 40% of your company’s revenue. According to studies, 93% of internet experiences begin with a search engine such as Google, Yahoo!, or Bing.
SEO for SaaS – Ranking Factors
SEO for SaaS improves Company’s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages). If SEO is done correctly, then you are bound to experience improved organic traffic and keyword rankings, which would translate to an increase in sales or lead generation. It might sound like a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process.
Among the significant challenges faced by SaaS companies, it is important to decide whether to gate the content to generate leads, or leave it as open as it is for SEO purposes.
Lead generation and search engine optimization (SEO) are both important marketing strategies that can help businesses attract and convert potential customers.
Lead generation involves identifying and targeting potential customers and then finding ways to persuade them to take a specific action, such as filling out a form or signing up for a newsletter. This can be done through a variety of methods, including email marketing, social media advertising, and paid search advertising.
On the other hand, SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). When a website ranks higher in the SERPs, it becomes more visible to potential customers who are searching for relevant keywords. SEO involves optimizing various aspects of a website, such as its content, structure, and technical elements, to make it more attractive to search engines and improve its visibility in the SERPs.
Both lead generation and SEO can be effective ways to attract potential customers to a website and build a business’s online presence. However, they serve different purposes and can be used in different ways to achieve different goals. It’s important to understand the difference between the two and how they can be used effectively in a SaaS marketing strategy.
How to Select the Appropriate Keywords?
Since you already have in-depth knowledge about your audience, you can now come up with a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. On matters to do with the selection of keywords, you should focus much on the niche, which is referred to as long-tail keywords by those in the industry.
Tools such as Spyfu, SEMRush, and Google Keyword Planner will help you in keyword research work and will provide you with a list of keywords to determine the ones with the potential of generating significant traffic. With the curated keyword list in hand, you can begin to incorporate the keywords naturally all over your site to enhance the chances of being ranked high on SERPs for those specific sets of keywords. The choice of the relevant keywords and their incorporation all over the site is likely to alert more audience about your SaaS Company and improve conversion rates.
When choosing an SEO tool, there are several factors to consider:
Cost: Determine your budget and choose a tool that fits within your price range.
Features: Consider the features that are important to your business, such as keyword research, on-page optimization, backlink analysis, and website audits. Make sure the tool you choose offers the features you need.
Ease of use: Consider the usability of the tool and whether it will be easy for you or your team to use.
Compatibility: Make sure the tool is compatible with your website and other marketing tools you may be using.
Customer support: Look for a tool that offers good customer support, in case you have any questions or issues while using the tool.
Reputation: Look for a tool that has a good reputation in the industry and has received positive reviews from users.
It’s also a good idea to try out a few different tools to see which one works best for your business. Many SEO tools offer free trials or demos, which can be a good way to test out the tool before committing to a purchase.
Search Engine Optimization Tools You Need to Use
It seems like every month there is a new SEO tool being advertised and promotedon popular marketing blogs and Facebook. If you are in the search engine optimization industry you get targeted on social media by all kinds of SaaS tools, and there is no shortage of new options to try. The truth is that most of these new tools are pulling the same API data that the OG tools use — they just package them up in fancy dashboards and try to get you to sign up for a recurring subscription. It requires very little maintenance on their part and if their marketing and branding are solid, they will get plenty of SEO noobs to sign up.
No tool is going to replace the actual work required, but they can assist you and help you make calculated moves, and also help you with things like outreach. Not all of them cost an arm and a leg either; this line-up of tools is a must-have for anyone serious about SEO and invested in long-term success, whether as an agency offering services, or a company trying to increase organic website traffic. Get yourself familiar with all the popular SEO tools listed below if you haven’t yet.
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawler. SEO experts can get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help you achieve higher rankings and improved traffic. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked content within your niche. This tool also helps you in finding the right keywords.
Features of Ahrefs
It tracks keyword ranking, organic search traffic, and other key metrics to improve the SEO of your website.
Helps to find profitable keywords and optimize the content to rank higher in search results.
Conducts a complete site audit to identify any broken link or duplicate page.
Rank tracker that helps you to track the ranking of your site on a specific keyword.
The facility to find out traffic from any country, this will help you to create a content strategy.
Provides an in-depth look at your own and competitor’s website performance, including top organic search keywords and referring domains.
Ahrefs webmaster tool helps to figure out SEO mistakes to improve your site health.
Pros:
Offers a lot of free SEO tools
Huge learning resources
Chrome extension is available
Keyword and competitor analysis
Excellent support
Shows historic data
Comprehensive backlink analysis
Cons:
Some users find the UI is complex
The rank tracker can be more robust
Pricing Plan:
Plans
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
Google Search Console
Rating
4.6/5
Best For
Checking site’s Search traffic, CTR, Impression, Search Queries, and more
Google Search Console Tool
This is one of the best SEO tools, and guess what? It’s completely FREE to use and just takes 2 minutes to get it set up. Google Search Consoleis a set of tools and resources that allow you to analyze the technical performance of your website in the SERPs and see traffic stats — all of this free data can be used to optimize your campaign and effort. The best part? Google Search Console provides information and data directly from Google. There is no third-party “guessing” or random APIs pulling data that may or might not even matter.
It provides a range of tools and resources for website owners to use to optimize their website’s visibility and performance on Google search pages. One of the best uses of the Google Search Console is looking at the search queries section. This tells you what keywords, terms, and long-tail search queries triggered pages of your website to show up in the organic results. You can see how many impressions were received, the click-through rate, and what position it shows for.
Google Search Console also notifies you in case of any technical error that occurs on your website, whether it’s a broken URL, sitemap, core web vitals, or an outage. When you find any error in your GSC, you need to fix it right away. Google is hand-delivering you the data and info needed to move up in the SERPs.
Google Search Console Tutorial for Beginners
To use Google Search Console, you’ll need to add and verify your website with Google. This involves adding a piece of HTML code to your website’s homepage or using a Google Analytics account that is linked to your website. Once your website is verified, you can use Google Search Console to view and analyze data about your website’s performance in Google search.
Features of Google Search Console
Facility to check a specific URL for any issues that affect its ability to appear in Search results.
It checks if your website is mobile-friendly or not, and if there are any mobile usability issues it automatically detects them.
Sitemap submission to help Google discover new pages on your site, and see which pages have been indexed.
Provides insights into how a site is performing in terms of clicks, impressions, and click-through rate in the search results.
It helps to check if your website is eligible for Rich Results, which are enhanced search results that can include things like images, ratings, and prices.
You can check how many pages from your website are indexed by Google.
It helps you to see if Google is experiencing any issues crawling your site and identify and fix any crawl errors that may be impacting the site’s search performance.
Pros:
Free to use
Easily identify crawling errors
Mobile-friendly check
Google rich result check
Help articles are available
Sitemap submission
Cons:
Poor customer support
The interface is confusing for beginners
Pricing Plan:
Google Search Console is Free to use.
Moz: SEO Software
Rating
4.4/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Moz Pro: SEO Software
Moz is a name that has really evolved over the years. It is one of the best SaaS SEO tools that experts actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse tool. You can get great insights not only into how your website is performing but also into how to improve it. They also have a free MozBar toolbar that you can download, free version allows you to see your store’s metrics while browsing any page.
Free SEO Tools from Moz
Their tools have improved over the years, and they have totally revamped their link exploration tool and their golden metric. Domain Authority just went over a complete makeover as well. They have two main products, an SEO toolset, and a Local SEO listing audit and submission platform. This is something that can benefit beginner and advanced SEOs alike, but for those new to the game, the on-site optimization grader is handy and does a great job of teaching users what elements need to be changed on each page to achieve an optimal score.
Features of Moz
It helps to track search engine rankings for specific keywords over time.
Analyzes a website for technical SEO issues such as broken links, slow page load times, and duplicate content.
Provides information on the quality and quantity of a website’s backlinks, which are links from other websites to the user’s website.
It finds and targets the keywords that will help a website rank higher in search engine results pages.
Offers suggestions for improving the user’s website’s on-page SEO, such as optimizing title tags, meta descriptions, and header tags.
A browser extension that allows you to see Moz data for any website you visit, including Domain Authority, Page Authority, and Spam score.
Generates customizable reports that can be shared with clients or team members.
Pros:
Provides a guide to learn SEO from basics
Free trial is available
24/7 online support
Offers some free tools
Intuitive interface
Browser extension is available
Integration with web analytic tools
Cons:
Error tracking is sometimes misleading
Hard to navigate
Pricing Plan:
Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Standard
$67/month
$99/month
Medium
$125/month
$179/month
Large
$209/month
$299/month
Premium
$419/month
$599/month
Surfer SEO
Rating
4.8/5
Best For
SEO content creation and optimization, website audit
Surfer SEO – Best Digital Marketing Tool
Surfer SEO is a powerful SEO tool that specializes in providing digital marketing solutions to businesses of all sizes. This tool is designed to help you optimize your website for search engines and improve your online visibility. It has the ability to provide an in-depth analysis of a website’s on-page and off-page SEO. It can identify technical issues that may be preventing a website from ranking well in search results and provide recommendations on how to fix them.
It includes a keyword research tool that helps users find the best keywords to target for their website. This tool provides detailed data on search volume, CPC, and competition for a given keyword. This allows users to make informed decisions about which keywords to focus on. Additionally, it provides an analysis of the website’s backlink profile, including the number and quality of links pointing to the site, which can help users identify opportunities for link building.
Features of Surfer SEO
It provides a detailed analysis of the top-ranking pages for a given keyword, including metrics such as Domain Authority, Page Authority, and the number of backlinks.
The tool performs a site audit that checks for common technical SEO issues such as broken links, missing alt tags, and duplicate content.
It allows you to track and monitor your website’s ranking in search engine results.
Provides a keyword research tool that helps you find the best keywords to target for your website.
This tool provides detailed data on search volume, CPC, and competition for a given keyword.
Analysis of a website’s backlink profile, including the number and quality of links pointing to the site.
Detailed analysis of a website’s on-page and off-page SEO.
Pros:
NLP-based guidelines
optimization suggestions
Content Editor
User-friendly interface
Free SEO course and knowledge base
Excellent live chat customer support
Free outline generator
Cons:
No free plan is available
The keyword research tool is not as advanced as other
Pricing Plan:
Surfer SEO offers four pricing plans: Basic, Pro, Business and Enterprise Plan. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$49/month
$59/month
Pro
$99/month
$119/month
Business
$199/month
$239/month
Enterprise
Custom plans
Custom plans
Google Keyword Planner
Rating
4.3/5
Best For
Keyword research for SEO and PPC
Google Keyword Planner Tool
Google Keyword Planner is a powerful keyword research tool developed by Google LLC, the leading search engine and technology company. It is designed to assist businesses, marketers, and advertisers in identifying the most relevant and profitable keywords for their online campaigns. It has the ability to provide detailed information on keywords and phrases, including their search volume, competition, and estimated cost per click (CPC).
The information provided by this keyword research tool can be used to optimize website content, ad copy, and targeting options. This helps businesses to reach their target audience more effectively. Another important feature of Google Keyword Planner is its ability to suggest new keywords based on a user’s search query. This can be incredibly helpful for businesses that are looking to expand their reach and find new growth opportunities.
Features of Google Keyword Planner
The suggestion of new keywords based on a user’s search query.
Detailed information on keywords and phrases, including search volume, competition, and estimated cost per click (CPC).
Integration with Google Ads that allows for easy management of advertising campaigns.
Comparison of different keywords and phrases to determine the best options for a business.
Option to create custom keyword lists for specific campaigns.
Easy Integration with Google Search Console to track the performance of keywords and campaigns.
The tool provides an estimate of how much a user might expect to pay for a specific keyword or group of keywords.
Pros:
Multi-language support
Audience Insights
Customizable report
Seamless integration with Google ads and google search console
Free to use
Advanced analysis
Cons:
Difficult to get customer support
Pricing Plan:
Google Keyword Planner can be accessed free of charge. You just need a Google Ads account to use it.
Google Analytics
Rating
4.5/5
Best For
Tracking website traffic, user behavior, and conversion rates
Google Analytics – Web Analytics Tool
Google Analytics is a powerful web analytics tool developed by Google LLC, one of the world’s leading technology companies. This tool allows businesses and organizations to track and analyze their website traffic, user behavior, and conversion rates. It can track the performance of a website, including pages viewed, time spent on the site, and bounce rate. This data can be used to identify which pages are performing well and which are not.
It also offers a wide range of customizable reports and data visualization tools. This makes it easy for businesses and organizations to gain insights and make data-driven decisions. The tool can be integrated with other Google products, such as Google AdWords and Google Search Console, to provide even more detailed and actionable data.
Features of Google Analytics
Provides reports on Audience segmentation, demographics, and interests, which makes it easy for you to target the right audience.
It helps measure user behavior on a website, including pages viewed, time spent on the site, and bounce rate.
It provides a mobile app to monitor the performance of the website anywhere, anytime.
Easy integration with other Google and third-party products, such as WordPress, Google AdWords, and Google Search Console.
Provide even more detailed and actionable data.
It measures the number of visitors to a website, as well as the sources of that traffic, such as search engines, social media, and referral sites.
Measure the effectiveness of various digital marketing campaigns, including email marketing, social media, and pay-per-click advertising.
Pros:
Wide integration option
Mobile app is available
Multi-language support
Detailed analytics and reporting
Free to use
Articles to help the user
Cons:
Difficult to get customer support
Need to learn to utilize its full benefit
Pricing Plan:
Google Analytics is Free to use.
Long Tail Pro
Rating
4.3/5
Best For
Discover keywords and calculate Keyword difficulty
Long Tail Pro – Top SEO Tool
Long Tail Pro is a keyword research tool that is designed to help digital marketers, SEO professionals, and content creators identify profitable long-tail keywords for their campaigns. It provides detailed metrics for each keyword, including search volume, CPC, and competition level. This makes it easy for users to evaluate the potential profitability of each keyword.
To enhance the research capabilities, it offers a range of features, such as a keyword tracking tool, which allows users to monitor their rankings for specific keywords over time. A link analysis tool, which provides information on the quality and quantity of links pointing to a particular website. Its ability to analyze the competition for each keyword provides valuable insights into the strengths and weaknesses of competitor’s campaigns.
Features of Long Tail Pro
It optimizes the campaigns and improves rankings in search engine results pages (SERPs).
Helps to find out long-tail keywords with low competition and high search volume.
Show you the top keywords that a specific website is ranking for.
Potential to fetch the top 10 websites that are ranking on the specific keyword.
Competitor analysis to figure out why your competitors are ranking on a keyword.
You can track your website’s ranking for specific keywords in Google and Bing.
Provides suggestions for related keywords that users can use to expand their research.
You can save your projects and keywords list for future reference.
Pros:
Integration with Google Analytics and Google Search Console
Site audit and backlink analysis
Free training and trial
Rank tracker
In-depth site audit
Cons:
Limited features
Costly compared to other tools
Pricing Plan:
Plan
Pricing
Annual Starter
$297/Year
Annual Pro
$537/Year
Annual Agency
$1177/Year
Monthly Starter
$37/Month
Monthly Pro
$67/Month
Monthly Agency
$147/Month
Ubersuggest
Rating
4.2/5
Best For
keyword research, similar websites finder, keyword ranking
Ubersuggest SEO Tool
UberSuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top-ranking SERPs for them.
From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. The metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO, and paid PPC teams, this tool can help determine if a keyword is worth targeting and how competitive it is.
The Definitive Guide to Ubersuggest for SEO and Content Marketing
Features of UberSuggest
Generates a list of blog post and article ideas based on a user-provided keyword.
Analyzes a website’s backlinks, organic search traffic, and top organic keywords.
Measures website’s overall performance and provides suggestions for improvement.
Provides the list of top-ranking pages for a specific keyword, along with data such as search volume, CPC, and competition level.
Shows how difficult it will be to rank for a specific keyword based on the competition.
Gives an overview of the website’s traffic, backlinks, and top organic keywords.
Analyzes the keyword density, readability, and other factors of a webpage’s content and gives suggestions for improvement.
You can track the search engine rankings of your website and individual pages for specific keywords.
Pros:
Easy to use
Knowledgeable blogs to learn
Provides lifetime plan
Cheaper than other SEO tools
Interactive dashboard
Chrome extension is available
Cons:
Lack of automated reports
Limited database
Pricing Plan:
UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$120/Lifetime
$12/month
Business
$200/Lifetime
$20/month
Enterprise/Agency
$400/Lifetime
$40/month
Screaming Frog
Rating
4.6/5
Best For
SEO reports and technical audits
Screaming Frog SEO Spider Website Crawler
Experts love how much time they save by using this tool. Screaming Frog is a website crawler tool that allows you to crawl websites’ links, images, CSS, scripts, and apps from an SEO perspective. It is particularly useful for identifying technical SEO issues on a website, such as broken links, duplicate content, and chains and loops. The tool can also be used to extract data from websites and to analyze the on-page elements of a webpage, such as meta title tags, meta descriptions, and heading tags. SEO Spider’s other features include reviewing URLs blocked by robot.txt or tag directives. You can generate XML sitemaps, integrate with Google Analytics, Search Console, and Page Speed Insights APIs and fetch user and performance data. Screaming Frog is available as a desktop application for Windows, Mac, and Linux. The license fee is minimal, and it’s billed annually. It’s a very smart investment.
Features of Screaming Frog
You can schedule crawling on a regular basis.
It crawls a website just like a search engine and identifies all of the URLs, links, images, and other elements on the site.
Once a website has been crawled, it provides detailed information about each page, including the page title, meta description, headers, and more.
You can customize the crawl settings, such as setting the user agent and to apply custom filters to the data being collected.
You can limit the number of URLs that will be crawled, in order to save time and resources.
customize the crawling process with the ability to set up custom user agents, crawl specific sections of a website, and exclude certain pages or content.
It provides detailed, customizable reports that can be exported in various formats.
Pros:
Accurately identifies technical SEO issues
Free plan is available
Integration with Google Analytics, Pagespeed insights, and Google search console.
Sitemap generation
Scans all pages on a website
Also extracts metadata
Cons:
Limited learning resources
Non-user-friendly interface
Poor support
Pricing Plan:
Screaming Frog offers a Free version and a Paid version. Have a look at the pricing details of paid plan.
Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches on Google and YouTube. Google Search Trends helps you track timeless keywords for your pages, as well as hot trends that will pass. It’s an essential tool if you want to climb the rankings on Google and drive qualified traffic to your site.
The platform’s diagrams and data can help you in creating your search engine optimization (SEO) strategy and keep you current on in-demand keywordsin your line of work. The tool has sections for exploring your chosen terms, examining trending searches, and looking over a specific year’s leading search topic history — reaching back to 2001. From keyword research to content marketing, you have a unique window into the habits of searchers. You get to study the leading keywords on Google and apply them to your SEO optimization.
The Best SEO Tools
Features of Google Trends
Provides a list of search queries that have recently seen significant increases in popularity.
Compares the search volume of multiple terms over a specified time period.
The website can display data for specific regions and languages that allow users to compare search trends in different areas.
It provides data on search trends over a period that allows you to see how search queries have changed over the years.
You can compare the relative popularity of different search terms, which can be useful for keyword research and search engine optimization (SEO).
Provides data on search trends in real-time, so you can stay up-to-date on the latest search trends.
It also shows the related queries which are searched by people along with the main query.
Pros:
Search query trends for a different region
Data-driven insights into trending topics
Easy to use
Comparison chart
Google help articles
Shows historic trend
Cons:
Limited related keywords
Poor support
Pricing Plan:
Google Trends is Free to use.
Keywords Everywhere
Rating
4.6/5
Best For
Find long-tail phrases with search volume, CPC, and competition data.
Keywords Everywhere – Best SEO Tool to Find Keywords
Keywords Everywhere is a browser add-on that is used to find keywords and can be installed on either Firefox or Chrome. It is a tool that allows access to keyword metrics for any list of keywords and lets you download it in formats like Excel, PDF, or CSV. This tool saves you a lot of time that otherwise would have been invested in copying data from a website while finding search volume for another. Search volume is nothing but an average of the searches that people have performed for a particular keyword in a period of the last two months. This tool shows you monthly search volume, Cost-per-click, Adwords competition data, and trend data of multiple keywords on multiple websites.
Features of Keywords Everywhere
Provides search volume, CPC, and competition data for a variety of keywords on multiple websites.
The tool will provide you with a list of related keywords that you can use to expand your keyword research.
It allows you to create lists of keywords and save them for later use.
Integration with a variety of other SEO and marketing tools, such as Google Analytics, SEMrush, Ahrefs, and Moz.
You can adjust settings such as the number of results to show and the currency to use for CPC data.
The ability to analyze the performance of a list of keywords over time.
Keyword research for organic and paid search.
Pros:
Browser extension for chrome and firefox
Multi-language support
Pay-as-you-go pricing plan
Provided API keys
Historic trend data from 2004
“People also search for” insights
Easy-to-use interface
Wide range of integration
Cons:
Features are basic
Limited to keyword research
Pricing Plan:
Keywords Everywhere is Free to use.
SEOquake
Rating
5/5
Best For
On-page SEO audit, keyword research, compare domains and URLs, examine internal and external links
SEOquake – Best SEO Tool
SEOquake is a free browser extension that allows you to check any webpage for numerous SEO parameters. It has some great features that help you optimize your website. SEOquake features include an SEO bar which is an interactive search bar that adjusts according to your needs while you are searching a webpage. The SEO dashboard, with the click of a button, opens a compact lightbox with an SEO brief overview including Page, Domain, and Backlinks details. You can also use keyword analysis by generating a detailed report of keywords found on the webpage. Also, you can create real-time SEO audits, examine internal and external links, compare domains and URLs in real time, and export all that data into a file.
Features of SEOquake
Keyword density analysis helps to check the density of specific keywords on the webpage, which can help identify areas where the website’s content may need to be optimized.
Provides a detailed analysis of the webpage, including information about the page’s title and meta tags, headings, and images.
SEO-related metrics for any website, including Google PageRank, the number of indexed pages, and the number of backlinks.
Helps to check the number of internal and external links on a webpage, as well as the anchor text and nofollow status of each link.
Facility to export the data you’ve collected in a variety of formats.
Conducts SEO audits to identify potential technical issues that might affect the website’s performance.
AnswerThePublic is a “Make Life Better Tool” built by the people behind CoverageBook. It is a keyword tool that imagines suggestions of autocomplete sentences on google and creates useful phrases and questions that people are asking regarding a keyword. It has categories that answer questions with the 5 Ws and the “How”,” can”,” which”, and “will”. It is a treasure of consumer insight for creating fresh and ultra-useful content, products, and services. Imagine having something like this and it could mean that we could actually be reading customers’ minds and determining what they actually want.
Features of Answer The Public
Search for questions and keywords in specific locations, which can be useful for local SEO or targeting specific regions.
A visual representation of questions and keywords organized by question word (e.g. “what,” “how,” “why,” etc.)
The ability to see the most common questions being asked about a particular topic or keyword.
Provide the data in the form of questions, prepositions, and comparisons.
Provides related keywords and phrases that can be used for content creation, SEO, and keyword research.
It supports several languages, including English, French, German, Spanish, Italian, Portuguese, and Dutch.
The ability to download the data in CSV or Excel format.
Pros:
Lifetime plan pricing plan
Free trial is available
Automated search alert
Downloadable images
Huge learning resources
Cons:
Features are limited to keyword ideas
Customer Support is limited to email
Pricing Plan:
AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$99/Lifetime
$9/month
Pro
$70/Lifetime
$99/month
Expert
$149/Lifetime
$199/month
SEMrush
Rating
4.6/5
Best For
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
SEMrush – Top SEO Tool
SEMrush is a one-stop shop for all your SEO needs. It is a tool that provides you with the most accurate data on your competitors and allows you to analyze their top-ranking content. Another feature that’ll be of great help is the organic keyword finder which allows you to review the topmost organic keywords for your website to help you strategize your SEO plans. SEMrush helps you with measurable results from online marketing for SEO, content marketing, PPC, and social media marketing.
Features of SEMrush
Site audit tool that checks for technical SEO issues and provides recommendations for improving a website’s search engine visibility.
Reporting and export functionality to create custom reports and export data for further analysis.
Tools for analyzing the performance of paid advertising campaigns, including data on ad copy and landing pages.
Competitor analysis tools that enable you to see the keywords, ads, and backlinks of your competitors.
Comprehensive keyword research and analysis, including keyword difficulty scores and CPC data.
Helps to research keywords and find the best ones to target for your website and content.
It crawls the pages of your website and helps to optimize it for ranking.
Pros:
Historic data since 2014
Easy-to-use interface
Free account to utilize limited features
Demo is available
Content outline builder
Integration with web analytics tools
Knowledgeable Help Center
Cons:
Some users reported higher pricing
Limited support
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$99.95/month
$119.95/month
Guru
$191.62/month
$229.95/month
Business
$374.95/month
$449.95/month
Bing Webmaster
Rating
4.0/5
Best For
Monitor the overall health of your website and helps you see how your customers are finding your site
Microsoft Bing Webmaster Tool
Microsoft Bing Webmaster is an SEO tool that helps you get deeper insights into your website. Planning to increase the traffic on your channel? Bing Webmaster fetches your site’s performance data and helps you optimize page rankings. The tools let you analyze your site activity, and backlinks, manage keywords and improve your site’s personality. In addition, it contains SEO reports and an on-demand site tool that checks for common SEO glitches.
Features of Bing Webmaster
Submit a sitemap of the website to Bing, which can help Bing discover and crawl new pages on the site.
It shows the top keywords that people are using to find a website on Bing.
Provides information on how many of a website’s pages are indexed by Bing and any issues that may be preventing Bing from indexing certain pages.
Shows details such as when Bing last crawled your site, and any crawl errors that occurred.
Details such as how website pages are displayed in the search results, including the title and description that Bing is using.
The number of websites linking to a website and the anchor text used in the links.
Allows website owners to specify the geographic location where they want their site to be displayed in Bing’s search results.
Pros:
Free to use
Monitors the ranking of the site
Helps to optimize the content
Sitemap submission
Detailed analytics
Easy to use
Cons:
Limited data compared to google search console
Pricing Plan:
Microsoft Bing Webmaster is Free to use.
Majestic
Rating
4.3/5
Best For
Backlink Analysis, Competitor research, Compare sites, Business profile checker
Majestic SEO Tool
Majestic.com is all about backlinks. It boasts itself as one of the best SEO backlink checkers that optimizes your link intelligence data. Its features include a site explorer summary that provides you with an overview of a website’s link profile, a Topics Report where you find out everything about a website, and a list of metrics including Trust Flow, Citation Flow, Topical Trust Flow, External Backlinks, Referring Domains, Referring IP Addresses, Crawled URLs, Indexed URLs and more. Majestic has launched a new feature called Link context which is a paid feature (rest is free) that helps you find and audit backlinks. With this feature, you can browse and filter a link search more effectively.
Features of Majestic
Shows the results in a variety of formats, including a graph, table, or CSV file.
Domain comparison feature to help users to compare the backlink profile of two or more websites.
Explores a website’s backlink profile, including the number of links, referring domains, and top anchor text.
You can request to crawl a specific website or page, which can be useful for troubleshooting backlink issues or for tracking the progress of a new website.
You can check multiple websites backlinks at once using the Bulk backlink checker feature.
Provides detailed information on the number and quality of backlinks pointing to a website, including the top linking domains and the anchor text used in those links.
The Fresh Index shows the latest backlinks to a website.
Pros:
Provides API access
Custom report
Browser plugins are available
Wholly dedicated to link analysis
Help articles are available
Cons:
Poor customer support
High price for only backlink analysis
Not intuitive interface
Pricing Plan:
Majestic offers three pricing plans: Lite, Pro and API. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Keyworddit is a free SEO tool that extracts keywords from subreddits. Subreddits are threads to conversations on Reddit. Keyworddit works by searching for a specific subreddit or multiple subreddits and extracting the most frequently used words and phrases from the discussions and comments within those subreddits. The tool then organizes the extracted keywords into a list, which can be used for keyword research and optimization purposes. You can extract up to 500 keywords with search volumes.
Features of Keyworddit
It allows you to enter a subreddit and generate a list of keywords related to that topic.
Option to filter the generated list of keywords by word count, relevance, and more.
Helps you to optimize your website content for the keywords you select.
Offers suggestions for related keywords that users might not have thought of.
It helps to find out low competition keywords that eventually lead to a high chance of ranking.
Keyword volume insights that come from a huge database of grepwords.
Pros:
Free to use
Easy to export the keywords
Provide search volume
Finds low-competition keywords
Enhance the capability of Reddit
Auto-suggestion
Cons:
Subreddits with less than 10,000 subscriber doesn’t come in auto-suggest
No support
Pricing Plan:
Keyworddit is Free to use.
Optimizely
Rating
4.2/5
Best For
Content marketing, A/B testing and monitor websites in real-time
Optimizely – Digital Experience Platform
Optimizely is a digital experience platform that helps developers build and run A/B tests on websites. Optimizely Full Stack is another feature that helps you improve your deep-end coding requirements for websites, mobile apps, business logic, and voice bots. The platform offers products like- rollouts, full-stack, web experimentation, optimization-as-a-service, and much more. It also has expert solutions for marketing, engineering, product, and data teams. Industries like media, travel, finance, tech, and retail can also avail of these solutions.
Features of Optimizely
Empower businesses to test different variations of their website or app to see which performs better through the A/B test.
Helps to optimize mobile apps to improve user engagement and conversion rates.
You can create and run tests without any coding knowledge, making it easy for anyone to use.
Provides detailed data and insights on test results, conversion rates, and user behavior.
Helps to create personalized experiences for different segments of the audience.
It targets specific audiences based on factors such as location, device, or behavior.
Allows businesses to make data-driven decisions on which changes to make to their website or app to improve performance.
Pros:
User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Best for A/B testing
Advanced Targeting
Cons:
Pricing is not disclosed
Limited support
Pricing Plan:
Optimizely offers custom pricing plan, contact vendor to get a quote.
KWFinder
Rating
4.5/5
Best For
Keyword research and content marketing
KWFinder – Keyword Research Tool
KWFinder is yet another keyword tool that finds thousands of hidden long-tail keywords using Google’s autocomplete API. It allows users to enter a seed keyword and receive a list of related keywords, as well as information about their search volume, cost-per-click (CPC), and ranking difficulty. KWFinder also provides a feature called “Questions” that generates a list of questions that people are asking about a specific topic on the internet.
It is commonly used for search engine optimization (SEO) and content marketing purposes. By identifying the most relevant and popular keywords for a specific topic or industry, users can optimize their website content and marketing strategies to attract more visitors and potential customers.SEO experts, PPC professionals, online marketers, and content creators can easily optimize their keyword searches using this tool.
KWFinder Tutorial: Easy Keyword Research Guide for Beginners (KGR Technique & Autocomplete)
Features of KWFinder
Provides a difficulty score for each keyword, which takes into account factors such as the strength of the top 10 results and the number of backlinks required to rank for that keyword.
Gives the top results for a keyword and analyzes the backlinks, social signals, and other data for each website.
KWfinder will provide a list of related keywords with search volume, CPC, and other metrics.
Just enter a website or a keyword and KWfinder will show the top keywords that website is ranking for.
It allows users to research keywords in different countries and languages and provides localized search volume data.
Suggests new keywords by analyzing the questions that people are asking on search engines.
Pros:
10-day free trial
Historic data
Localized search volume
User-friendly interface
Multi-language support
Keyword difficulty score
Comprehensive keyword data
Cons:
Does not currently offer integration with other SEO tools such as Ahrefs or SEMrush.
Free plan is not available
Pricing Plan:
KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Mangools Basic
$29.90/month
$49.00/month
Mangools Premium
$44.90/month
$69.00/month
Mangools Agency
$89.90/month
$129.00/month
Spyfu
Rating
4.6/5
Best For
Keyword research and competitive intelligence
Spyfu SEO Tool
Spyfu, originally GoogSpy, is an analytics company that specializes in research of keywords, PPC, and SEO. It also gives you the ad history and keyword search by your competitors which can be extremely useful in marketing campaigns. A special feature Kombat, helps you analyze how to level up with a competitor, which area of marketing are they putting their money in, and what are their common and unique keywords. Overall, Spyfu helps you increase your website traffic, track keyword rankings, and make better connections.
Features of Spyfu
It provides detailed information on a business’s competitors, including their top organic and paid search keywords.
You can see the ad copy and landing pages used by your competitors, which can provide insights into what strategies are working well.
Detailed overview of any domain name, including organic and paid keywords, backlinks, organic and paid visibility, and paid search ads.
Keyword research tool that provides the estimated search volume, CPC, and competition for those keywords.
Set up alerts to get notified when your competitors make changes to their online advertising campaigns.
Allows you to see the ads that their competitors are running on Google and Bing.
Rank tracking feature to track the rank of your website and pages over time.
Pros:
Backlink builder
Excellent support
More focused on competitor analysis
Competitors paid campaign tracking
Keyword ranking history
Mini video tutorial to learn the tool
Custom branded reporting
Cons:
No free trial and no free plan
Advertising spend is not always accurate
Pricing Plan:
Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$16/month
$39/month
Professional
$36/month
$39/month
Team
$149/month
$299/month
Woorank
Rating
4.3/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Woorank – digital marketing tool
Woorank is an all-in-one digital marketing tool that provides users with in-depth insights into their website’s performance. With Woorank, users can analyze their website’s SEO, mobile compatibility, social media presence, and overall performance. The tool also provides information on the website’s traffic, backlinks, and keywords, as well as its competition.
Features of Woorank
It checks a website’s backlinks and provides information on the quality and relevance of those links.
Analyzes a website’s content, including its quality and relevance, and provides recommendations for improvement.
Provides stats including load time, mobile responsiveness, and accessibility.
Detailed reports on various aspects of a website, including technical issues, content, and link building.
Allows you to compare your website’s performance to that of your competitors.
You can choose which sections of the report you want to generate and customize the appearance of the report.
Advanced keyword research and tracking tool that helps
Pros:
14-day free trial
Excellent support
Modern and user-friendly interface
Knowledge resources
Browser extension is available
Offers complete digital marketing solution
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
Pricing Plan:
Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$79.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
Siteliner
Rating
3.4/5
Best For
SEO audit, find duplicate content and broken links
Siteliner – Free SEO Tool
Siteliner is a free tool that lets you explore your website, pointing out issues that affect your site’s quality and search engine rankings. It also helps you discover duplicate content and broken links. It identifies pages that form a pattern and crawl through your site to give you prominent search engines. Siteliner also provides a standard XML sitemap for your site with a detailed Siteliner Report.
Features of Siteliner
Checks for duplicate content on the website to improve the ranking.
It helps to identify broken links on the website and provides a list of all the broken links found.
Overview of the internal link structure of the site including the number of internal links per page and the most linked-to pages.
It shows the number of pages indexed by search engines and the percentage of the website that has been indexed.
Gives recommendations for optimization and improvement, including suggestions for fixing duplicate content, broken links, and other technical issues.
Benefits of Using SEO Tools For B2B SaaS Businesses
Using SEO tools can provide many benefits for B2B SaaS businesses, including:
Improved search engine rankings: By identifying and fixing issues on your website, SEO tools can help improve your search engine rankings and increase the visibility of your website in search results.
Increased website traffic: Higher search engine rankings can lead to increased website traffic from potential customers who are searching for relevant keywords.
Enhanced user experience: SEO tools can help improve the overall user experience on your website by identifying and fixing issues such as broken links, slow page loading times, and duplicate content.
Increased conversions: By improving the visibility and user experience of your website, SEO tools can help increase conversions, such as sales or sign-ups.
Competitive advantage: By using SEO tools to optimize your website and improve its visibility in search results, you can gain a competitive advantage over other businesses in your industry.
Overall, using SEO tools can help B2B SaaS businesses improve their online presence and reach, attract more qualified traffic, and drive more conversions.
Conclusion
SEO for a SaaS Company encompasses strategizing on your target audience, your site usage, and its online visibility. Search Engine Optimization (SEO)is a long-term process that sometimes tends to be challenging. Every tool is meant for various needs like link building, keyword research, content optimizations, and technical SEO. However, you don’t have to be overwhelmed by dozens of SEO tools and SaaS subscriptions to see great results. All the tools mentioned above will help you hit the right nail on the head and achieve higher rankings on the SERPs.
So, you can choose any tool as per your business needs.
FAQs
Which are the best tools for SEO?
Some of the best SEO tools are listed below:
Ahrefs
Google Search Console
Moz
Ubersuggest
Screaming Frog
Keywords Everywhere
SEOquake
Answer The Public
SEMrush
Google Trends
How do SEO tools work?
SEO tools work by analyzing various aspects of a website and its presence on the internet and providing recommendations for how to improve its search engine rankings.
What is SaaS SEO?
SaaS SEO is the practice of increasing the quantity of organic traffic for a Software as a Service company website. It helps in improving ranking on the SERPs for a list of relevant keywords.
How to determine the cost of SEO service?
It’s difficult to provide a specific cost for SEO, as it will vary depending on the specific needs and goals of the business. It’s important for businesses to carefully consider their budget and the potential return on investment (ROI) when deciding how much to invest in SEO.
What are Google SEO tools?
Google SEO tools are listed below:
Google Search console
Google Analytics
Google Webmaster
Google Trends
How important is SEO for SaaS businesses?
SEO is an important part of any SaaS business’s marketing strategy, as it can help to drive organic traffic and increase visibility in search results. It’s worth investing time and effort into implementing effective SEO strategies to help ensure the long-term success of the business.
The world of content marketing is constantly evolving. New ideas, strategies, and technologies are introduced all the time, keeping professionals on their toes as they continue to explore and implement new ways to reach their target audience.
Content marketers need to keep up with these rapid changes while also focusing on their execution. After all, you can’t just throw a bunch of different tools at a wall and see what sticks.
You need to narrow your focus so that everything you’re doing is working toward the same end goal, that is creating more content for an effective content marketing strategy. With this in mind, we have compiled a list of some of the most useful Chrome extensions for content marketers that are sure to make your tasks easy and more efficient.
These extensions make it easy to find relevant blog posts and other content related to your industry while also filtering out any unhelpful material. They allow you to organize the information you find so it’s easy to refer to them later.
Chrome extensions are small software programs that can be downloaded and added to your browser. They add functionality to the browser, like reminders, weather forecasts, or online shopping tools.
The best way to understand how chrome extensions work is to think about how many different times you use Google Chrome. You open it every day to check your email, surf the web, and search for things on Google.
Maybe you want to buy a new outfit before going out tonight or maybe you’re looking up restaurant recommendations while you’re out with your friends. Either way, having an extension that makes finding something as easy as clicking a button is going to make your life simple.
Chrome Extensions Every Content Marketer Needs
Number of Chrome Users from 2015 to 2020
Chrome is the most popular browser in the world. It is fast, reliable, secure, and has built-in protections against malware. In other words, it’s the best browser for both users and marketers as well.
But Chrome doesn’t come with all of the features that you might find in other browsers. Luckily for marketers, there are some great extensions available that can give them access to a lot of valuable tools without having to download new software or spend time learning about how to use them.
The following are some of the most popular and useful chrome extensions that are sure to make the work easy and more efficient for content marketers:
Grammarly
Grammarly – Best Chrome Extensions for Content Marketers
Grammarly is a Chrome extension that helps you proofread your writing. It can be used in both online and offline modes. It comes with a free version that works well on Google Docs, Sheets, and Slides. You can use Grammarly to detect plagiarism, catch spelling mistakes, grammar errors, and punctuation mistakes. It also provides suggestions for how to improve your writing quality. The free version of the extension detects the following errors:
Detects over 300 types of spelling mistakes (including false positives).
Detects over 100 different types of grammatical errors (including false positives).
Identifies uses of poor grammar in over 50 languages.
Catches more than 200 different types of typos including capitalization errors and misspellings
MozBar
MozBar – Best Chrome Extensions for Content Marketers
When you need a little help with your content marketing, the MozBar chrome extension has got you covered. It’s an extension that gives you all the tools you need to optimize your content marketing efforts, and even more helps you get the most out of every post or piece of content. You can use it to create high-performing blog posts, analyze how people are responding to your content, and see what social media channels are working best for you. Here’s what it does:
1) It shows you how many people are sharing your posts on Facebook, Twitter, LinkedIn, Reddit, Google+, Pinterest, StumbleUpon, and more.
2) It provides a list of keywords related to your business so that you can find relevant new content ideas for each post/piece of content/article.
3) You can add extra data points like links to other pages on your website and videos from YouTube (if applicable).
4) You can also add tracking codes to all of these fields.
HubSpot
HubSpot – Best Chrome Extensions for Content Marketers
If you’re a content marketer, you know how hard it is to stay focused on your business. With the constant need to build new content, the never-ending stream of distractions, and the fact that you’re probably working from home most of the time, it’s easy to lose sight of what you’re trying to accomplish.
But there is one thing that can help ease your work, it is the HubSpot Chrome extensions. These are little programs that sit in your browser and make it easier for you to do things like schedule calls with clients or manage social media accounts. The best thing is that they’re free!
BuzzSumo – Best Chrome Extensions for Content Marketers
You must have heard of BuzzSumo, but you probably haven’t used it. It is a social media analytics tool that helps content marketers discover hot content from across the web. It’s been around for years, and it’s still going strong.
But if you want to understand more about Buzzsumo, there’s no better way than using its Chrome extension. This extension for Chrome allows you to analyze your audience and get more out of Buzzsumo itself—all without leaving the browser.
It’s a great way to learn how to use Buzzsumo and also make sure that your work is stored safely on your computer. It’s a must-have for any content marketer who wants to keep track of their audience and make sure they’re happy with their content.
Ahrefs SEO Toolbar
Ahrefs SEO Toolbar – Best Chrome Extensions for Content Marketers
Ahrefs SEO Toolbar Chrome extension is a great way to improve your content marketing strategy. This extension will help you find the best keywords for your website and how those keywords rank on Google.
The Ahrefs toolbar extension is available for Chrome and Firefox for free. The toolbar will help you find out what people are saying about your site using their search history, social media activity, and other metrics. You can also see how much time people spend on your site as well as what they’re doing while they’re on your website.
The Ahrefs toolbar also helps you create content that attracts more visitors and increases click-through rates (CTR). The toolbar gives you access to data like keyword density, which tells you where your site ranks in relation to other sites on Google Search Engine Results Pages (SERPs). The toolbar also shows you exactly how many people are reading your content and for how long they stay before leaving again.
Bitly
Bitly – Best Chrome Extensions for Content Marketers
Bitly has some pretty cool extensions out there for Chrome like Bitly URL Shortener and Bitly Short links and QR codes.
Bitly Chrome extensions allow you to create short links and QR codes and share them on social media platforms like Facebook, Twitter, or Pinterest. This is an easy way to share content with others without having to type in long links or lengthy URLs.
Wordtune
Wordtune – Best Chrome Extensions for Content Marketers
If you’re a content marketer, you have probably heard of Wordtune. It’s a Chrome extension that transforms your browser into a full-featured editor for writing great content. But it’s not just that, it also makes it easy for you to add images, videos, and other media objects to your work.
Keywords Everywhere
Keywords Everywhere – Best Chrome Extensions for Content Marketers
Keywords Everywhere is a chrome extension that will help you to find keywords and their frequency on any website. It also provides a list of related keywords, so you can spend less time trying to figure out what your target audience is searching for and more time planning your own content marketing strategy.
Awesome Screenshot
Awesome Screenshot – Best Chrome Extensions for Content Marketers
This extension allows you to take a screenshot of any webpage or app and directly upload it to your clipboard, making it super-easy to share content with the world. It’s also got a bunch of other great features, like being able to search for text on websites (like “Hello” or “Howdy”) so you can quickly find what you want to copy.
Headline Studio by CoSchedule – Best Chrome Extensions for Content Marketers
Headline Studio is a chrome extension that will help you create amazing headlines. It will help you find the most powerful words and phrases to use in your headlines, so you can get more clicks and sales. It’s the best extension for content marketers who want simplicity, creativity and flexibility in their work.
Google Dictionary
Google Dictionary – Best Chrome Extensions for Content Marketers
If you’re a content marketer, you’ve probably used Google’s dictionary (by Google) for a plethora of purposes—from searching for proper nouns like “cat” to figuring out how to spell words like “congratulations” or “hoverboard.” This extension simply turns your browser into an interactive dictionary with definitions and examples. It’s also available as a mobile app. Other related extensions by Google include:
Google Translate – You can translate text from one language to another using this extension. It also supports multiple languages.
Google News – This extension gives you access to news articles in multiple languages right in the corner of your browser window. It also includes images and videos.
Conclusion
The above-mentioned Chrome extensions will help you analyze the content you create, whether that means monitoring your brand’s competitors, checking on your content marketing competition, and more. These are great tools to use for those working in an agency or freelancing. Thus, all these chrome extensions are extremely beneficial in making every content marketer’s work easy and effective.
FAQs
What can Chrome extension do?
Chrome extensions are like programs that can be installed in your browser to change or automate certain functions. It simply improves the convenience of the software.
Which extension is best for SEO?
Best extensions for SEO are:
Keywords Everywhere
Ahrefs SEO Toolbar
MozBar
Grammarly
Wordtune
Headline Studio by CoSchedule
What language are browser extensions written in?
Browser extensions are small software programs that are usually written in CSS, HTML, and JavaScript.
Chrome extensions are something that helps marketers to improve their professional skills and overall work. It provides a better experience for the users as well. Marketers can use chrome extensions as it helps in providing various customized features for them. It makes the work easy and efficient and thus, better productivity on their part.
The digital marketing industry is growing super fast with various new trends coming along. Sometimes, it’s difficult to cope with the continuous change happening in the marketing industry. Marketers need to apply better SEO techniques and practices for dealing with the fast forward growth of the industry. For this, every marketer requires good and effective tools for the betterment of their work in their respective field. In tune with this, there are many chrome extensions that prove to be of great help for marketers like Grammarly, MozBar, Bitly, and more.
Top Chrome Extensions Every Marketer Needs
Number of Google Chrome Users (2015-2020)
Chrome extensions are of great use to people as they help them customize their chrome browsing experience. The following are some of the popular chrome extensions that help marketers build their skills and expertise in the marketing industry:
If you are a writer then Wordtune is your basic requirement as it helps to improve the content and also one’s writing skills. It uses AI technology to ensure a better quality of written content. It allows the users to enjoy its services for free and also offers a paid plan with more advanced features.
The free version of Wordtune gives suggestions about better writing ways and styles. It helps rewrite the content for more clarity and uniqueness. People can access its advanced features by paying for its premium plan. The premium plan has exclusive features such as smart paste, word finder, tone, length controllers, etc.
Headline Studio by CoSchedule
Headline Studio by CoSchedule – Top Chrome Extensions for Marketers
Headline Studio is free for all users. So, you can access all its features without paying extra money for it. A great headline is what catches a reader’s attention and thus, helps to increase the traffic. Headlines Studio is a chrome extension meant for optimizing the headlines after proper analysis of the content. It works for both words as well as phrases’ suggestions to help build SEO.
This extension has the data about the headlines of all the competitors depending on your content. After detailed research, analysis, and comparison with competitors, it gives correct remarks about your headlines. It is one of the best extensions for marketers that look for great headlines to make unique recognition among the competitor’s crowd.
Ahrefs SEO Toolbar
Ahrefs SEO Toolbar – Top Chrome Extensions for Marketers
When it comes to SEO, one of the most popular and usable chrome extensions is Ahrefs SEO Toolbar. It is responsible for providing all the data of the SEO data for each page or website that you visit. It includes features like keyword research, rank analysis, SERP positions, and many more.
The features of this Chrome extension are meant to make the work of marketing professionals easy and perfect at the same time. It allows you to access its features for free and is considered one of the most important extensions for digital marketing.
MozBar is of great help for the people who have to conduct research regularly. It helps users to save time and effort on analyzing and researching links. You can speed up your process with the help of an SEO toolbar designed to speed up your analyzing skills.
Writers that are involved in search engine optimization must be aware of SEO metrics. The SEO metrics get increased with the MozBar SEO tool. Its techniques work for all web pages. People can open a free account for accessing all the features of MozBar.
Keywords Everywhere
Keywords Everywhere – Top Chrome Extensions for Marketers
For SEO building, Keyword Everywhere is a vital chrome extension. People should use appropriate keywords for better experiences. It will speed up your research process by providing the best data for SEO building. People can search for various terms in the Keywords Everywhere for accuracy and transparency. Keywords Everywhere work for trend analysis. People get both free and paid versions of Keywords Everywhere.
The features of paid Keywords everywhere are better than the free Keywords Everywhere.
Grammarly
Grammarly – Top Chrome Extensions for Marketers
Poor or bad quality content means a shut-off for all the writers. The writers need to show creative ideas in their content without any grammatical errors. Grammarly Chrome extension is a savior for all the marketers who get rejected for poor grammar or content structure. Grammarly has detection features for grammatical errors, poor structure, unclear phrases, and sentences. The Grammarly extension is no less than a hero in the writing industry.
With this extension, writers can watch for their punctuation and typos as it gives a free correction for all critical issues. Grammarly also helps check the plagiarism of the content. It offers a paid version as well (Premium and Business Plans) that comes with more advanced checking. One can simply download the extension and forget to worry about grammatical errors.
The software company Bitly Inc. came up with an outstanding idea of shortening the URLs or links. Large URL links are not considered good, therefore, one needs to keep the URLs short and related to the content. With this extension, marketers can create perfect URLs for their business platforms. It will analyze the type of your content and then provide the most suitable URL for it.
Bitly is known for providing the most accurate link to build the quality of content or other sources. The best part about Bitly is that the users are allowed to customize the URL for better marketing purposes. Users get to have the options for both free and paid services. People can go for the paid services to enjoy more features and their smooth applications.
Conclusion
In today’s world, people are always looking out for ways to do their work more quickly and efficiently. When it comes to marketers, SEO is one of the most important things to be taken into consideration. So, to make the work easy and also perfect at the same time, chrome extensions come to the rescue. The above-mentioned are some of the popular extensions that every marketer needs to consider. These chrome extensions are available for free and some also offer paid plans with more advanced features.
The growing competition can kill the spirit of any writer if the quality of their content is compromised. Thus, in order to stay relevant with all the trends and compete with the growing competition, every marketer should use chrome extensions as an easy weapon to win professional battles.
FAQs
What are Chrome extensions?
Chrome extensions are software programs that allow users to customize their browsing experience. These software programs are built on different web technologies like HTML, JavaScript, and more.
Which are the most used Chrome extensions?
LastPass
Checker Plus Google Calendar
Grammarly
Loom
HubSpot Sales
Pushbullet
Is Grammarly completely free for all users?
Grammarly is free for all users. It also offers paid plans- Premium and Business for more advanced checking.
Bhoraniya Huda Hifzur Rehman
