Fast-growing London-based eCommerce startup aisle 3 has launched a new division in India as it continues on its rapid growth trajectory. Aisl3 India Pvt Limited initially launched with a team of 12 and plans to triple the size of the team in the next year.
aisle 3 is a disruptive eCommerce marketplace that aims to fix the current fragmented shopping experience creating a ‘universal view of online shopping’. By aggregating all offers into a single screen, aisle 3 will save Shoppers hours of research across a myriad of open tabs, boards, spreadsheets, or note apps.
The move to formally launch in India ensures that the UK-based company shows its commitment to the team, offering them the same personal security as a full-time employee. The local HR team is based in Vadodara, with an Ahmedabad in-house recruiter reporting to the CEO of aisle 3 Thomas J. Vosper.
Initially based in Ahmedabad, the business expects to open up to three new offices across the country in the next year (2022) as the team blends the ‘new normal’ of remote working with the desire to return to luxury offices alongside their colleagues. The tech team in India is focused on using innovative Machine Learning & AI algorithms to match up offers without any effort from the retailer.
According to Thomas J. Vosper – “Having hired entirely remotely across five continents during Covid, we continue to be impressed by the tech talent in India. In less than a year the team has built a web crawler that discovers products, uses AI to transform and enrich product data alongside neutral networks to aggregate products and place a ‘personal shopper in your pocket’.”
He continued: “When we closed our last round of investment we were positive we would allocate funds to lay roots in the local market and increase our commitment to better support the team that had previously operated as independent consultants. They are all excited by the big challenges we are tackling. I’m really excited to see how the business and team scales over the next 12 months.”
eCommerce startup aisle 3 has now raised more than $600,000 in pre-seed funding in just six months and is interested in speaking with experienced angel investors and VCs in India. Some of the most credible names in eCommerce have already backed the founders’ vision for a new, disruptive eCommerce marketplace offering truly personalized experiences for large networks of engaged shoppers.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by aisle 3.
aisle 3 is disrupting the e-commerce space by showing shoppers all of their buying options in one trusted location. The startup aggregates retailer offers and rich product information without any input from retailers by deploying machine learning and AI algorithms. This provides shoppers a complete view of all of their buying options for all products on a single screen. To achieve this the team has built a web crawler that discovers products, uses AI to transform and enrich product data alongside neutral networks to aggregate products without barcodes, product IDs or manufacturer numbers.
Within just 15 months since its inception, aisle 3 has 2,000 organic shoppers each day, and 20+ Digital Agencies have signed up as partners covering more than 100 advertisers and million products. It has also raised more than $600k in two funding rounds securing the support of some of the most credible retail investors out there. The startup recently announced the launch of a new division in India as it continues the rapid growth trajectory. Aisl3 India Pvt Limited has launched with a team of 12 and has plans to triple the size of the team in the next year (2022).
On this note, StartupTalky interviewed Mr. Thomas Vosper (Founder & CEO, aisle 3) to get insights on the startup story and growth hacks of the company. In this article, you’ll discover how aisle 3 started, its business model, USP, funding details, future plans, and more.
Founded just 15 months ago, aisle 3 is a new, disruptive eCommerce marketplace that creates ‘a universal view of shopping’. aisle 3 aggregates retailer offers and rich product information by deploying machine learning and AI algorithms, so shoppers have a complete view of all of their buying options for all products on a single screen. The company’s core belief is that the current eCommerce experience is broken, with product research being disconnected from product purchases. The experience is deeply flawed as a result of too much power being in the hands of the tech giants. This leads to aisle 3’s revolutionary idea to disrupt the eCommerce experience. This approach will put power and choice back into the hands of Shoppers. Whilst other businesses focus on logistics or payments, the aisle 3 team’s focus is on the Shopper and putting power & control back in their hands.
The team has built this business entirely remotely and internationally, during lockdown by developing the proprietary web crawler, software, and product aggregation algorithms from scratch. They have also carried out two pre-seed funding rounds, winning the backing of some of the most credible retail investors.
aisle 3 – eCommerce Industry Details
Despite a challenging year for retail in 2020, according to emarketer, worldwide retail eCommerce sales posted a 27.6% growth rate for the year, with sales reaching well over $4 trillion. They estimate $5 trillion will be achieved by 2022, and $6 trillion will be reached by 2024. In 2020, 18.0% of all retail sales took place via eCommerce. In 2024, that figure will reach 21.8%.
In the current eCommerce market, Thomas J. Vosper (Founder & CEO, aisle 3) thinks that we are seeing increasing distrust of the big tech players who have aggregated too much power and this has stifled innovation. The truth is a lack of competition leads to often poor outcomes for customers and brands. For example, Amazon has an iron grip on the eCommerce market and is focused relentlessly on the bottom line. 75% of the products above the folder are either adverts or Amazon’s own brands. This means Amazon and Google show you what they can best monetize, not always what you want to see!
Thomas believes the band of rebels that form startups have the most exciting opportunity to change the world and that’s where he hopes to see aisle 3 fittings in – as a trusted partner for retailers and brands and a trusted Shopper destination site.
Having seen the inner workings of a failed price comparison startup and being made redundant when the company folded at the start of the first lockdown, Thomas realized that now was the time to create a business out of years of industry experience. The likes of Amazon and JD focus on delivery, Klarna and Alipay on the checkout – but no one is taking care of the Shopper before the buy button.
“We are finally at the intersection of technology, demand, and funding to finally be able to aggregate all offers and products across the internet without the input of any retailer or brand. What would have once lead to a Capex that required a entire city full of servers, now becomes an Opex of infinitely scalable cloud infrastructure. This leads to the unique proposition of aisle 3 and the reason I took out a startup personal loan to create the business” Thomas J. Vosper (Founder & CEO, aisle 3) added.
aisle 3 – Product/Service
It is a really frustrating experience when you can book a flight, rental car, and hotel on a single site, but you can’t find a pair of trainers in the right color and size without opening a bunch of tabs on your browser and checking a myriad of retailers. We can walk on the moon but still can’t show someone the best price for a pair of wireless headphones. Nothing has changed with the product data powering online shopping since Thomas was at Amazon 14 years ago, with the reliance still on retailer-provided data.
aisle 3
This leads to the unique proposition of aisle 3, creating the source of truth that shows shoppers all of their buying options in one trusted location. The company’s product truly disrupts the fragmented online shopping experience by aggregating all offers onto a single screen, aisle 3 will save Shoppers hours of research across a myriad of open tabs, boards, spreadsheets, or note apps. To achieve this the team has built a web crawler that discovers products, uses AI to transform and enrich product data alongside neutral networks to aggregate products.
The company started with trainers but now plans to roll out a whole series of products. It recently announced the launch of a new division in India as it continues the rapid growth trajectory.
Aisl3 India Pvt Limited has launched with a team of 12 and has plans to triple the size of the team in the next year (2022).
aisle 3 India Team
aisle 3 – Founders and Team
Thomas J. Vosper (CEO) and James Valbuena are the founders of aisle 3.
Thomas Vosper – Founder & CEO of aisle 3
Thomas and James worked at the same price comparison site that folded at the start of the first lockdown and decided to launch the business together and leverage their 30+ years of collective eCommerce experience at retailers including Amazon, Tesco, Lastminute. They both saw the flaws in the eCommerce experience and it was something they had a shared vision and were determined to change. James is an expert on AI & ML and has experience in building large technical and marketing teams over the years. Thomas was one of the early employees at Amazon and was responsible for launching thousands of sellers across new categories and products.
aisle 3 has grown to now be a team of 18 – all based remotely – most in India. Whilst they were hired across 5 continents, the company found that the majority of its talent came from India. To deepen its commitment to the team and the region the startup has subsequently formed a local subsidiary that means it can offer its team the comfort and security of working with a registered legal entity in India.
It was important for the founders that they paid homage to their physical retailing roots; whilst explicitly eschewing blunt brand names (PriceSpy, Pricesearcher, Pricerunner) which frame the business in price comparison and become off-putting to retailers. Fixing shopping is not only comparison – the team are passionate about ensuring Shoppers can discover new brands and retailers they may never have heard of.
aisle 3 logo
aisle 3 – Business Model and Revenue Model
At the moment aisle 3 is at the pre-revenue stage, but it’ll work to a performance-based model with retailers and brands. Over 900 retailers (including the likes of Nike, Farfetch, Ralph Lauren) have signed up to the waiting list and over 20 agencies have agreed on partnerships for their clients.
Most marketplaces like Amazon and price comparison sites work by processing product data supplied by retailers – which is why shoppers come across products poorly matched up or duplicates when they are searching. aisle 3 decided to take on the task of searching the internet for the product details itself before aggregating everything without the retailers’ input. It started with trainers and this was its first business proof point – achieved after just a few months.
aisle 3 – Startup Launch & Marketing Strategy
As a pre-revenue startup tackling a big issue in Shopping aisle 3 is still very much in stealth to the general population. This has granted it the freedom to secure some amazing talent (especially in India) and explore commercial partnerships.
It very quickly gained commercial traction within the thriving agency and advertising ecosystem in the UK by supporting some of the very biggest advertisers to reach Shoppers through the EU-wide CSS program. aisle 3 now has over 100 advertisers across 20 agency partners and this includes names such as Liberty London, Schuh, Secret Sales, and Claire’s Accessories.
In the run-up to Christmas 2021, aisle 3 looks forward to launching its new Shopping site to the public and saving Shoppers both time and money – – “Our focus is on the Shopper and putting power and control back in their hands.”
This momentum of its launch and story saw the startup secure some excellent press coverage about its story from redundancy to fundraising (aisle 3 became one of only 342 companies in the UK that secured investment for the first time in 2020) around this time. The momentum that led to it closing two funding rounds of more than $600k from some of the most relevant and credible investors around.
aisle 3 – Challenges Faced
The team at aisle 3 has faced some extraordinary challenges due to running a remote team during the pandemic year. Many of the events of the past year outside of Covid have directly impacted its global team, for example, Black Lives Matter protests in the US, Belarus elections and protests obstructing its UI designer, Terrible flash flooding in Hyderabad, Conflict in Armenia and Azerbaijan disrupting the Head of Machine Learning and most recently the terrible surge of COVID infections in India. It learned that by assembling a culturally diverse group of people, aisle 3 also proved its mission was global!
aisle 3’s key markers for growth will be GMV (the value of sales it generates for the retailers that it signs commercial relationships with) once it is publicly launched in Q4 (the startup has a waiting list of around 900 retailers). aisle 3 gets 2,000 organic shoppers each day in stealth, and 20+ Digital Agencies have signed as partners with more than a million products. It has also raised more than $600k in two funding rounds securing the support of some of the most credible retail investors out there.
aisle 3 – Funding and Investors
aisle 3 has raised a total funding of more than $600k (£450k) in 2 rounds of funding. The funding details are as follows:
Date
Stage
Amount
Investors
Oct 30, 2020
Angel
£200k
–
April 1, 2021
Pre-seed
£250k
Hezi & Gabby Leibovich, Laurence Guy – Wearepentagon
aisle 3 works closely with the former FD of Secret Escapes (Alex Wakeford) alongside its excellent investors, the Leibovich brothers who founded Catch of the Day in Australia. The startup benefits from the support of investors with a rich background in eCommerce from companies such as Visualsoft, Redbrain, Amazon, Pouch, and Connectd.
aisle 3 – Recognition and Achievements
aisle 3 has been winning widespread recognition in the tech, eCommerce, and startup media with dozens of write-ups and profiles for a company recognized for doing something different, new, and exciting. It has been dubbed ‘the Wikipedia of product search’ and Thomas J. Vosper was even invited to give a TEDx talk about his journey as a first-time founder.
Thomas J. sVosper was invited to give a TEDx talk about his journey as a first-time founder
aisle 3 – Future Plans
The team at aisle 3 is ambitious to completely revolutionize the advertising experience which currently relies on interruptions when they can instead form a symbiotic relationship with retailers and brands that presents Shoppers with relevant, personalized offers at the right time.
Voice and conversational commerce will begin to have more impact on the Shopper’s journey and they’ll continue to work hard on the enabling foundation which is best in class product and offer information and a source of truth for Shoppers.
aisle 3 – FAQs
What is aisle 3?
aisle 3 is a new, disruptive eCommerce marketplace that creates ‘the only universal view of Shopping’. aisle 3 aggregates retailer offers and rich product information by deploying machine learning and AI algorithms, so shoppers have a complete view of all of their buying options for all products on a single screen.
Who founded aisle 3?
Thomas J. Vosper (CEO) and James Valbuena are the founders of aisle 3.
Is aisle 3 an Indian company?
aisle 3 is headquartered in London. It recently announced the launch of a new division in India as it continues the rapid growth trajectory. Aisl3 India Pvt Limited has launched with a team of 12 and has an office in Ahmedabad, with plans to open 2 more in the next 12 months.
How does aisle 3 work?
aisle 3 scours the internet to find the latest products and offers before aggregating all offers and rich product information by deploying machine learning and AI algorithms – without any input, product IDs, barcode numbers, or manufacturer codes from Retailers and Brands.
This provides shoppers a complete view of all of their buying options for all products on a single screen for the first time ever.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Gamerji.
With board games and outdoor games going out of the trend, the e-sport games took the world to a whole new playing experience. And with the advancements in technology like Artificial Intelligence and Virtual Reality, the online gaming experience keeps getting better than ever. And to provide a pro-level of e-sport gaming experience, Soham Thacker and Varun Gajjar launched Gamerji in 2019.
Gamerji is an Online Gaming Platform on Android and iOS devices. It has a unique feature of soliciting tournaments for popular e-sports games like PUBG, Clash Royale, Call of Duty, etc.
Gamerji is ane-sports tournament platformin India for gamers to compete, communicate, share content and win cash prizes by conducting more than 20 tournaments every day. It is a platform where gamers can leverage their gaming skills and make more from the hours spent. Gamerji aims at becoming the largest virtual e-sports platform in the country by 2021 and a place for all the gamers to come and make the most of their skills.
Once a user registers on the app they can join tournaments for an entry fee and get to compete with other gamers. Gamerji’s team moderates the tournaments for fair play and in the end, the winners are given cash prizes. You can sign up with Gamerji pro promo codes.
Gamerji E-Sport Tournament
Gaming Industry Details
The gaming industry is worth $1.5 Billion and India comprises a $160 Million gamer market to cater to. However, the gaming industry is fairly new in India and is growing at more than 38% annually. The industry will cross the $20 Billion mark in the next 5 years making it comparable to the likes of a real sport.
Gamerji – Founders and Team
The Founders of Gamerji are Soham Thacker & Varun Gajjar.
Soham Thacker, Founder, Gamerji
They met through social connections in the year 2014. Soham had recently moved from the US and was looking to build connections in the city. Varun at the time was the Marketing Head of his family-owned business of manufacturing water pumps. Soham & Varun decided to work on Fix Pocket- a service marketplace before deciding to work on Gamerji, the e-sports platform.
Soham Thacker: A Computer Engineer from the USA, Soham moved to India in 2012 after having worked for multinational companies such as SAP & Motorola. His most successful venture was Just Mexican- a fast food restaurant chain that grew from a food truck to 13 restaurants in 2 years. He successfully exited the venture in 2015.
Varun Gajjar: Varun was the sales & marketing head at La Gajjar Machineries which owns the brand Varuna Pumps – one of the most successful pump manufacturing companies in Gujarat, India established in 1935. Varun played a vital role in the merger of Varuna pumps with Kirloskar Oil Engines Pvt Ltd. in 2018.
“We are average gamers who never got a chance to play professionally or gain any benefits by playing online games. There are multiple e-sports tournaments hosted worldwide for pro-level gamers, but what about the 99.9% of the other casual gamers who still spend hours every day playing the same game?” Said the founders of Gamerji.
And this made them realize the gap and the potential of hosting virtual tournaments where these gamers get a chance to make a mark and also make money. Hence Gamerji was born.
Gamerji Team
Gamerji – Name, Tagline and Logo
The logic behind the name “Gamerji” is that gamers and gaming deserve respect like any other sports and athletes and hence the venture was named Gamerji.
GamerJi Logo
Gamerji – User Acquisition and Growth
Gamerji pro has launched with a tournament AirDrop 1.0 inviting pro-level gamers and hence generating immediate interest in the community. The interface, getting instant prize money and playing at convenience is what has attracted the users in the first place.
Gamerji – Business Model and Revenue Model
The Gamerji revenue is generated via League Joinings and Sponsored Leagues.
League Joinings: Once a user registers on the app they can join tournaments for an entry fee and get to compete with other gamers. A percentage of the joining amount is distributed as winnings and the rest is kept by Gamerji as platform fees.
Sponsored Leagues: Companies in order to to market their brand to the gaming audience can sponsor a tournament.
Gamerji has 300,000+ registered gamers on the platform with an average league joining fee of INR 25 per entry. The startup’s revenues is growing exponentially and Gamerji expects to generate more than INR 3 crore revenue by the end 2020. The Gamerji app is available to download on both the Play store and the App store.
One of the milestones that Gamerji faced was the trust placement of the consumers.
It is very important to build trust among the users for your platform, especially if they are paying customers.
In response to this, the team conducted certain free tournaments for users to get used to the platform and tried to convince them that payments are legitimately made by the platform.
Gamerji – Funding and Investors
In 2020, the Gamerji funding saw it raise $400k led by La Gajjar Group.
The startup will be using this fund for building the technology, increasing operations, and also for gaining users.
WorldGaming, UMG Gaming, and Playtonia are the Top competitors of Gamerji.
GamingMonk, Flixy Games, NODWIN Gaming, PokerDangal, Mech Mocha, Octro, Dream11 and more in the Gaming Sector also poses significant competition to Gamerji
The awards and recognition gained by Gamerji are as follows:
Selected as the only company from India for Qatar Sports Tech program
Top 100 Startups by Startup Istanbul
Top 28 Startups by India Fund Fest
Gamerji – Future Plans
Gamerji is currently operating with 300K+ gamers on the platform from across India. Gamerji has conducted more than 3200 tournaments in the last 6 months and plans to hit a million user mark by 2020.
Gamerji – FAQs
What is Gamerji?
Gamerji is an e-sports tournament platform in India for gamers to compete, communicate, share content and win cash prizes by conducting more than 20 tournaments every day
Who are the Founders of Gamerji?
The Founders of Gamerji are Soham Thacker & Varun Gajjar
Is Gamerji Safe?
All information gathered on Gamerji is securely stored within the controlled database. These safeguards vary depending upon the sensitivity of the information collected and stored
How does Gamerji make money?
Gamerji generates its revenue via League Joinings and Sponsored Leagues. Gamerji has 300,000+ registered gamers on the platform with an average league joining fee of Rs 25 per entry.
Who are the Top Competitors of Gamerji?
WorldGaming, UMG Gaming, and Playtonia are the Top competitors of Gamerji.
Gujarat, the hometown of several Indian millionaires, is gaining prominence as an entrepreneurial hub. And it is Ahmedabad in Gujarat that is the epicenter for startups. Ahmedabad is one of the most prominent cities in western India and is famous for its textile industry. The city has finally started showing its true entrepreneurial attitude through advancements in the high-tech segment. This StartupTalky post sheds light on some of the most successful startups in Ahmedabad.
A unique Ahmedabad-based startup, LegalWiz is a legaltech venture that helps startups and SMEs with professional services, taxation, and legal compliance. For any entrepreneur, one of the biggest challenges of launching a company is the legal aspect; the rights of any product, hiring a good CA, etc. are pain points one has to be extremely cautious about.
LegalWiz Logo | Legal Tech Startup Company in Ahmedabad
LegalWiz provides a simple, affordable, and transparent way of procuring professional services related to the legalities of a business. It adds value by saving time and resources for entrepreneurs, enabling them to focus on their core business. The services include New Business Registrations, Intellectual Property Registrations, Government and Tax Registrations, Filings, Accounting and Bookkeeping, Custom Legal Document Drafting, and more.
As of 2020, LegalWiz had over 5,000 paying clients and 30,000+ MSME registrations on its website. The clientele of LegalWiz includes some of the well-known companies likeFlipkart, Bank of Baroda, Instamojo among others. Since its inception, LegalWiz has doubled its annual growth. In 2018, LegalWiz recorded a 20% growth each quarter
My Class Campus is an Edtech startup founded in 2015. It provides a complete ERP system for educational institutions. My Class Campus’s flagship offering is a cloud-based ERP platform. It is simple, easy to use, and connects management, teachers, students, parents, and other stakeholders of an educational institute. My Class Campus charges on a per student basis with an annual fee. The company has three subscription packages: basic, advance, and premium.
My Class Campus Logo | Edtech Startup Company in Gujarat
My Class Campus also builds apps for educational institutes and offers a DIY website-designing platform for such institutes. My Class Campus raised a seed funding of INR 1.5 crore through a private investor group.
Some growth milestones achieved by My Class Campus are – 2000+ institutes are registered with it, 6,00,000+ users, 8 Partners and operating in 10 countries
Sistema Asia Capital, Alteria Capital, SBI, Mayfield Fund, Fullerton Financial Holdings among others
Parent Organization
Lendingkart Technologies Private Limited
Lendingkart is a fintech online platform that lends working capital and business loans to entrepreneurs and startups. Lendingkart was founded in 2014. Instead of focusing on the past financial statements and income tax returns to evaluate the credit risk profile of a potential client, Lendingkart focuses on the client’s current year’s cash-flows and business growth. The company has more than 640 employees. Though Lendingkart’s offices are in Ahmedabad, Bangalore and Mumbai, the fintech firm serves PAN India.
Lendingkart Logo | Fintech Startup in Ahmedabad
The objective is to make capital funds readily available so that entrepreneurs can focus on the business instead of worrying about gaps in their cash-flows. Lendingkart’s main competitors are Capital Float, Faircent, and i-LEND. Lendingkart witnessed 118% increase in its margins before tax from INR 19 cr in FY19 to INR 41.9 cr in FY20. Lendingkart’s FY20 revenue stood at INR 464 cr i.e., 113% growth.
The only event management startup from Ahmedabad, All Events in City had to be in this list. This startup was launched in 2011 with a mission to create a platform for people to discover the events happening around them. By harnessing the power of social media and staying focused on the goal of making event discovery easy, All Events in City has become the world’s fastest growing event aggregation platform with a huge base of over 30,000 cities and over 9 million event organizers who use the platform.
All Events in City Logo | Event Management Company in Ahmedabad
According to the company’s website, it has achieved an incredible feat of hosting more than 4 million users on its platform every month. All Events in City is the connecting bridge between users who are looking for events and the event promoters who are in search of their audience.
Here is a quick video explaining how you can host events and make the best out of the events happening around you.
Nepra Resources Management Pvt. Ltd.’s initiative ‘Let’s Recycle’ is the largest waste management solution in India. Let’s Recycle is adry waste management services provider.
Lets Recycle Logo | Startup in Ahmedabad
It comprises a supply chain setup that connects waste generators and collectors to recyclers. When a user calls Let’s Recycle, the latter collects dry waste, segregates it, and sends it to authorized recyclers. It charges users for collecting waste and offers services to corporates, industries, government bodies, hospitality, retail sectors, hospitals, townships, and individual households. Let’s Recycle has received INR 2 million in funding from Aavishkaar, a social venture, in 2015.
White Panda is a content development platform that connects businesses in need of content with top-notch freelance writers. It’s no secret that every company needs quality, concise, and informative content to enforce its online presence and engage with its customer base. White Panda provides high-quality articles within 5 business days.
White Panda Logo | Ahmedabad Startup
Iba Halal Care
Ahmedabad Startup
Iba Halal Care
Founder
Mauli Teli and Grishma Teli
Industry
Cosmetics
Funding
$3 Mn
Investor
Addvantis Enterprises
Iba Halal Care is another healthcare-oriented Ahmedabad startup. Iba Halal Care (Halal means lawful) is India’s first halal and vegan cosmetics brand. The startup uses vegetarian products to manufacture cosmetics.
Iba Halal Care Logo | Cosmetics Startup in Ahmedabad
It manufactures over 60 products like creams and lotions, face washes, shampoos, conditioners, hair oil, color cosmetics such as lipsticks and kajal, and exotic fragrances. Each one of its items is carefully developed to assure purity, safety, and efficacy. Iba Halal Care received a funding of $3 million from Addvantis Enterprises, a Bengaluru-based startup selling herbal cosmetics under the Vedaearth brand.
Ecolibrium sets up sensors in various parts of an assembly line in a factory while its cloud-based software system analyses the data to find power inefficiencies and recommends ways to plug them. This startup from Ahmedabad is targeting industrial firms as well as commercial entities such as hotels and malls. Ecolibrium Energy received a funding of $2.6 million (₹16.54 crore) from Infuse Ventures and JLL.
Ecolibrium Energy Logo | IoT Company in Ahmedabad
Invixium
Ahmedabad Startup
Invixium
Founder
Shiraz Kapadia
Industry
Information Technology
Invixium manufactures biometric products for industries. The system supports multi-factor authentication: fingerprints, cards, and pins. The devices can be connected to a computer with the help of Bluetooth or WIFI.
Invisium Logo | Business in Ahmedabad
Invixium is known for a variety of biometric products such as IXM TITAN (which recognizes fingerprint, face, and finger vain), IXM TOUCH which is a fingerprint-based solution for a multitude of applications such as time & attendance tracking and access control, IXM MYCRO, and IXM SENSE 2. Invixium has received $4 million from McRock Capital, BDC.
Invent India
Ahmedabad Startup
Invent India
Founder
Jyothi Sudhir
Industry
Design
Invent India is a startup in Ahmedabad that provides innovative designs and impactful products for its clients with a goal to co-create growth. Invent India has won numerous awards for its excellent services across industries. Some of Invent India’s notable clients include industry titans such as Reliance, Godrej, Havells, and Kohler.
Invent India Logo | Startup Business in Gujarat
Tatvic
Ahmedabad Startup
tatvic
Founder
Jyothi Sudhir
Founded
2008
Industry
Analytics Consulting
Tatvic Logo | Ahmedabad Startup
Tatvic Analytics is a leading digital analytics consulting company with core competencies in website analytics, mobile app analytics, and conversion rate optimization. Tatvic helps clients understand what their data is trying to say. With a team of experts guiding and consulting the clients, Tatvic strives to provide solutions for the various complexities that businesses face in data analytics.
SalesHandy offers a sales communication and analytics tool that enables companies to enhance productivity. The SalesHandy team focuses on making life easier for sales executives/personnel and helps them simplify the sales process and funnel.
SalesHandy Logo | IT Startup Company in Ahmedabad
SalesHandy assists with email campaigns, document tracking, and analysis. You can try out its basic version for free. SalesHandy has worked with some of the most successful businesses in Ahmedabad as well as with international corporations such as Microsoft, Oracle, and Uber.
Smartify
Ahmedabad Startup
Smartify
Founders
Anthony Johnson, Daniel Johnson, Jared Worley, Joey Caroni
Industry
Information Technology
Smartify Logo | IT Business in Ahmedabad
Smartify provides professional home automation consultation services and helps procreate smart home experiences. It employs automation experts who test the compatibility of devices and ensure that they are best suited for your needs. Smartify provides services for homes, offices, hotels, and hospitals; right from lighting to security. It is working with companies such as Amazon, Philips, and Logitech to advance its products.
Love For Salad
Ahmedabad Startup
Love For Salad
Founders
Ashish Vyas and Vidhya Rana
Industry
Healthy Food
Love For Salad is your destination for the best cooking tips and tricks to help you make a magnificent meal. Love For Salad’s online store is geared towards the needs and wants of foodies and cooks. This startup from Ahmedabad strives for customer satisfaction by going above and beyond to meet the requirements of its customers. It also hosts blogs written by professionals who share their tips on various cuisines.
Praxinfo is one of the top IT companies in Ahmedabad that offers mobile and web application development services to customers across the globe. The developers working in the company have more than 12 years of industry experience.
Praxinfo Logo | Software Startup Company in Ahmedabad
Praxinfo offers services on Android App Development, Front end Development, Cloud Based Computing Solutions, SWIFT, Objective C, Java, C++, Cocoa, QT, OpenGL, Cocos2D, Box2D, PHP Frameworks, CMS, eCommerce Solution, Web Designing , Graphic Design, .NET, ASP.NET MVC, S , SQL Server 2008, Silverlight, and Quality Assurance
Hope these startups spur the creativity in you. If you know about any other Ahmedabad-based Startup or if you’re one among, then do comment to get the startup listed here.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by My Class Campus.
The advent of Edtech is certainly a boon for the education sector. Edtech is not only making learning easier, interesting and fun for students but has also made managing schools and educational institutes simpler. There is a lot to take care of when it comes to managing an educational institute.
Stock management, account management, tracking student performance, managing time tables, maintaining regular communications with parents and guardians and a lot more needs to be done to run an educational institute smoothly. There is a need of education ERP software which could make it smooth.
ERPs allow systematic management of all these tasks under one platform. My Class Campus, an all in one campus management ERP with 40+ ready modules, is helping educational institutes to manage various tasks better and with ease. My class Campus provides one of the best school ERP software.
My class campus is an Ahmedabad based startup founded in 2015. It provides a complete ERP for educational institutions. It Provides ERP software for educational institutes.
Besides, My Class Campus also builds app for educational institutes and offers a DIY website designing platform for these institutes. Their school ERP app increases productivity of teachers and give better experience to students & satisfaction to parents.
“All in one solution is the biggest gap in educational ERP domain and we at MyClassCampus are providing that.”, says Rachit, Co-founder, My Class Campus
Having a simple and easy to use system is also another problem for schools as admin staff is not very tech savvy. 80% of schools buy a system but couldn’t utilize effectively due to complexity in use and technical glitches. MyClassCampus is crafted with a vision to provide the simplest solution which anyone can learn to use. Also, their dedicated expert tech team is keeping the system error-free for a better experience.
My Class Campus Founders
Rachit Dave, Rutvij Vora and Raj Kothari, Founders, My Class Campus
My Class Campus was founded by Rachit Dave, Rutvij Vora and Raj Kothari. All the three founders are engineering graduates from Birla Vishwakarma Mahavidyalaya, Anand (Gujarat).
Rachit Dave is the CEO of My Class Campus. He is a BE in Electronics and communication and is also an MBA in Human Resource. Rutvij Vora is a BE in Information Technology and M.Tech in Cyber Security and Incident Response. Raj Kothari is a BE in computer engineering and also holds a Post Graduate Diploma in Business Management.
Besides My Class Campus, Rachit, Rutvij and Raj are also associated with another startup CareerKhojj, which is a platform giving career guidance and facilitates knowledge sharing and communication between students and teachers.
How was My Class Campus Started
It was in 2014 when a huge section of the Indian population was doing everything from booking tickets to shopping, online and through apps. Rachit, Rutvij and Raj had the thought that if shopping and ticket booking, which are not daily activities, are being done digitally, why the educational institutes were still following the old techniques of managing operations, data, resources and communication.
They wanted to develop something which could help the educational institutes to manage different tasks and operations digitally and thus easily.
“We felt, there is a strong need of Mobile And cloud driven advanced yet easy to use system. That’s when we started building My Class Campus, which is one of the most popular and fastest growing Educational ERP Companies.”, said the founders.
My Class Campus offers a complete ERP for educational institutes. My Class Campus is a cloud-based ERP platform. It is simple, easy to use and connects management, teachers, students, parents and other stakeholders of an educational institute. Besides, My Class Campus can be used for a single branch and also can be used by educational institutes having multiple branches through a single account credential.
It has 40+ advance dynamic modules which cover all the requirements to make an institute completely digital and go paperless. It offers a right based access to the system which helps in managing an institute more effectively.
Some USPs of My Class Campus are-
Quick and easy set up
Multi-branch enabled
Dedicated Support Team
Regular new updates and features.
Some of the features of My Class Campus ERP are-
Classroom, Student and Faculty management
Dynamic calendar, Time Table, and Holiday and year planner
Besides the ERP solution, My Class Campus also develops customized apps for schools and offers a DIY platform where educational institutes can design their own dynamic website.
“Any educational organization dealing with more than 50 students can use our system. We have a very dynamic system which can be used by school, college and private institutes dealing with any kind of classroom management and teaching process.”, said Rutvij.
My Class Campus – Price
My Class Campus provides the system in the range of 100-150 Rs/student/year pricing model depending on the packages. The company has three subscription packages: Basic, Advance and Premium. Based on need, an institute can choose which package to go for.
My Class Campus Pricing and Packages
My Class Campus – Revenue Model
My Class Campus charges per student basis with an annual fee. The company has three subscription packages: Basic, Advance and Premium. Based on need, an institute can choose which package to go for.
My Class Campus – Funding and Investors
My Class Campus raised seed funding of INR 1.5 Cr through a private investor group.
“We are already generating and growing good MoM revenue. However, our dream is to serve 10s of thousand educational organizations around the globe through our solutions. We are not in a hurry to raise funds however right kind of investment partner who could see our vision would definitely add more value and speed to our goal.”, said Raj.
My Class campus will utilize a part of the fund for research and technology development to bring more excellence and another part for strengthening of the sales force to increase customer base PAN India and in the International market too.
My Class Campus – User Acquisition
Acquiring the first set of customers was not an easy task for My Class Campus. After launching the minimum viable product in March 2016, My Class Campus team started approaching small coaching classes and schools. While it was a new concept and internet speed being a problem, there were very few institutes which showed genuine interest. The first user was a coaching institute which purchased the system at the very first visit.
“As it was quite a basic product, we used to visit small coaching classes and schools. We used to get a lot of rejection with answers like who will pay the cost of the internet? Our teachers don’t use smartphone. Our parents are not tech savvy etc. We used to tell them, a few years back you weren’t using WhatsApp but now you do use right? Same was this. It is going to become very common in coming time. Very few used to trust us. Still, we kept going with a vision that someday, the problem of the internet will vanish. And then with a surprise, in 2017 Jio came. It totally changed people’s perspective on the use of smartphone and suddenly people started accepting our idea” , recalled Rutvij, Co-founder, My Class Campus
Today, more than 2,000 educational organizations are registered with My Class campus. More than 3 lakh students and 6 lakh parents receiving regular updates through the system.
It was very tough for My Class Campus to build the product initially without having funds and sustain. It was tough to meet expenses even after the MVP was launched. The company required expert developers for building a strong product, but hiring good manpower without funds was a challenge. The company hired freelancers to meet with its early manpower needs.
“At one point of time, paying our monthly rent was difficult and it went due for 3 months.”, said Rachit.
My Class Campus – Competitors
There are few platforms which have a very large number of schools registered with it. Major companies are working region wise with few hundred to 1000 customers. My Class Campus is building a tool, which will be the easiest way to get started with the best experience and customer support to win a large mass of educational organizations.
“Our product innovation and processes are already helping us to win many customers who were already using some reputed companies’ products previously”, said Raj, Co-founder, My Class Campus
My Class Campus is planning to launch an interesting communication tool with data analysis around June 2020. This tool will change the way communication happens with all the stakeholders. The company is also aiming to enable 100s of educational organizations to go cashless in 2020-21.
“By end 2020, we want to enable 1000+ educational organizations to go 100% cash and paperless for their operations, communication and data management.”, said Raj.
Find a real problem you’re passionate to solve. Don’t worry about the competition. If you feel there is a market, you can definitely build a good business providing you’re innovating on product, pricing and go to market strategy.
If you are ready to give your best honestly and focus on customer needs and keep hustling to strengthen your revenue channels then as a startup it’s not too tough to achieve something. We are on the journey to success however we are enjoying it a lot.
It provides a complete ERP for educational institutions. Besides, My Class Campus also builds apps for educational institutes and offers a DIY website designing platform for these institutes.
What is My Class Campus Price?
My Class Campus provides the system in the range of 100-150 Rs/student/year pricing model depending on the packages. The company has three subscription packages: Basic, Advance and Premium. Based on need, an institute can choose which package to go for.
What are the products offered by My Class Campus?
Academics, Accounting, Admission, Attendance management, Courses, and Batches Management, Database backup/restore (Management), Document Management, Event Management, Examination Management, Fee Management, Financial Management, etc., are some of the features.
Who are the Founders of My Class Campus?
Rachit Dave, Rutvij Vora, and Raj Kothari founded My Class Campus in 2015.
What is school ERP software ?
A school ERP software is a set of programs, designed to manage all the administrative tasks of a school in an effective manner. It manages attendance, online fee payment, transport management, library, and examination management, circulars and report cards, and more.
Founded by an IIM graduate Raaj Bajaj, FABgetaways is India’s first members-only online luxury travel platform specializing in personally curated luxury travel deals from the leading 4-star and 5-star hotels and resorts from across the world.
FABgetaways features luxury travel deals from 4-star and 5-star hotels, resorts, and cruises in a flash sale format. The travel deals offer deep discounts for hotel accommodation, relative to any other online or offline channel, in addition to a minimum of 4 added values (eg. Cocktails, spa, airport transfers, etc).
With a vision to make luxury travel affordable, FABgetaways provides unique and meaningful travel experiences at unbeatable prices.
Company values and philosophy:
Commitment to members – The members remain at the center of everything the company does, ensuring that it makes a positive difference in members’ lives.
Integrity – The startup upholds the highest standards of integrity in all of its actions.
Innovation – The team welcomes challenges and strive to solve problems innovatively.
Quality – FABgetaways provide outstanding deals and unsurpassed service that, together, deliver premium value to members.
Ambition – The team is inherently ambitious and share a strong will to win, not only in the marketplace but in every aspect of the business.
FABgetaways – Product/Services
FABgetaways’ deals offer a discount of up to 80% on rack rates, the benefit of which is passed on to the members. It offers the best rate guarantee to members. In case members can find the same or a lower rate on any other channel, with the same inclusions, the company offer to match and further discount that rate by 10%.
FABgetaways Logo
“Our 5-step quality check process ensures that our members get access to a selection of hand-picked resorts, assuring of the highest quality standards across all aspects of their stay”, says FABgetaways founder Raaj Bajaj.
The company offers a Travel Concierge service to all its members. Not only does the Travel Concierge team assist the members with bookings but it also acts as a travel advisor, providing recommendations on all aspects of travel.
Company Profile is an initiative by StartupTalky to publish verifiedinformation ondifferent startups and organizations. The content in this post has been approved by the organization it is based on.
Consumers who use eyewear know how expensive and high-maintenance these products can get. To provide a viable alternative to this and make the experience hassle-free and simple, Amman Kumar, Bhavik Kumar, Rohan Kumar, and Shrijay Sheth launched VisionWagon in 2019 to enable consumers to buy eyewear like eyeglasses and sunglasses online.
VisionWagon is an online eyewear and sunglasses company, providing affordable fashion eyewear, with high standards of dispensing. The vision here is to build India’s most valued multi-modal Eyewear solutions company offering availability, accessibility and curative experience to its customers.
Driven by the core belief to provide affordable yet fashionable eyewear for the evolving needs of the customer’s lifestyle, concerning their work and other requirements. VisionWagon is all set to become the number 1 online eyewear company.
VisionWagon’s products provide the kind of protection that your eyes need, in an “always-on” world. No individual is not using a screen today – laptops, tablets, computers, phones etc. All these constitute a significant amount of screen time.
For VisionWagon, each of these individuals is a customer whose eyes will require protection from excessive use of the screen. This goes beyond the scope of consumers having a prescription and continuous education of the customer for this requirement would open the market for a much wider audience.
By using the code “STARTUPTY25” to buy anything on VisionWagon, you can get 25% off.
VisionWagon – Target Market Size
According to Business News Media Sources, the Indian eyewear market is quite complex. With independent opticians commanding 94.02% of the market, organized retail chains form 5% of the pie and Ecommerce accounting for the remaining 0.98%.
In the next 5 years, a big surge of smart eyewear in the affordable range is anticipated. More in line with smart devices like mobile phones, watches & headphones.
VisionWagon was founded by Amman Kumar, Bhavik Kumar, Rohan Kumar and Shrijay Sheth. Amman, Bhavik and Rohan were working in the same business. Shrijay’s success with his earlier Ecommerce ventures made him the natural choice as a partner for the venture – creating a hassle-free eyewear shopping experience online.
How was VisionWagon Started
Three of the co-founders were working in the same business. And Shrijay”s experience in building scalable Ecommerce ventures made him the natural choice as a partner for creating a hassle-free eyewear shopping experience online.
The founders wanted to take their legacy of 60+ years online to reach out to a wider audience beyond the geographical scope of physical stores. The Ecommerce market in India is booming and the online eyewear market is very negligible, hence there is a lot of scope for players who focus on customer-centric eyewear solutions.
Ideation and consultations with the supply-chain partners, end consumers, and business consultants gave them added insights. Ease of shopping online was amongst the core insights the founders derived from the research.
VisionWagon – Name, Tagline, and Logo
VisionWagon Logo
The founders wanted VisionWagon to come across as a wholesome Vision solutions company that carries all relevant eyewear solutions currently available in the market. And also they were geared to embrace any new developments in this ever-changing scenario. Hence they wanted a logo that appealed to the youth.
VisionWagon – Startup Launch
The first few customers of VisionWagon came from friends & family, where the founders actively promoted the brand. Later, they incentivized them to bring their connections to visit the website.
Apart from the organic push, they found social media, both organic and paid – to be an apt traffic source for their brand. Since eyewear is a product that has visual appeal, Instagram, in particular, is observed to be an apt platform for promotions.
Their outreach through various marketing campaigns is backed by re-marketing channels like emails (for registrants) and re-marketing through social media and google are important to get initial traction.
VisionWagon provides 15% discounts to 1st-time sign-up clients. Adding new collections, cash-back on each transaction through PayPal and attractive discounts during festive times. This has helped this venture reach out to more customers through the initial phase.
The revenue model looks simpler for VisionWagon. There are 3 simple price-points (inclusive of lens-prices). Any additional coatings or features that the client wishes to add over the existing lenses can be add-ons for a very nominal cost. VisionWagon is enabled with an online transactional model with secure payment gateways.
VisionWagon – Competitors
Though the online market for eyewear products is minor as compared to the offline market, there are still competitors playing in the minor online market. The major competitors include lenskart.com, eyedo.in, coolwinks.com, Lensbazaar, Titan Eyeplus, Vision Express to name a few.
VisionWagon – Growth
The company is growing steadily in revenue every month, orders per day are growing, repeat customers are assuring that VisionWagon is giving the right quality. With more social mediainfluencers approaching the company to collaborate, the fashion quotient of the eyewear is increasing with every passing day.
“We wish to constantly improve and upgrade the customer experience by embracing new trends & technologies.” Said the founders.
FAQ
Who are the Founders of VisionWagon?
VisionWagon was founded by Amman Kumar, Bhavik Kumar, Rohan Kumar and Shrijay Sheth.
Who are the competitors of VisionWagon?
The major competitors of VisionWagon include lenskart.com, eyedo.in, coolwinks.com, Lensbazaar, Titan Eyeplus, and Vision Express.
What is the Revenue model of VisionWagon?
There are 3 simple price-points (inclusive of lens-prices). Any additional coatings or features that the client wishes to add over the existing lenses can be add-ons for a very nominal cost.
Jeenal Jain
