Tag: Agricultural Technology Sector

  • Opportunities in the AgriTech Sector: Innovation for Sustainable Agriculture

    This article has been contributed by Megha Pavan, Founder and CEO, Arkaa Cluster Private Limited.

    Food has been the basic necessity of life and Agriculture has been the central point of human civilization in one way or the other. But with the ever increasing population of the world and the pressure being put on natural resources latter is experiencing a kind of revolution. This change is anchored on AgriTech, which is a rising industry that strategically applies technology and innovation to solve some of the pressing issues in the agricultural field. Thus, relying on artificial intelligence, biotechnology, data analysis, and automation, AgriTech provides exceptional opportunities to increase the yields, sustainability, and revenues in agriculture.

    The Evolution of AgriTech

    Affiliated to agricultural technology or commonly known as AgriTech, is the broad term referring to innovations that seeks to optimize farming. Over the course of farming history it has been embracing new tools and methods starting from the plow to genetic modification of crops but today’s AgriTech is characterized by its focus on digitization and precision farming. In the recent past, farmers adapted to the modern technologies that include; sensors, drones, robotics, and machine learning in an attempt to enhance efficiency in the utilization of some of the resources like water, fertilizers, and pesticides. It is with this technological advancement that one expects to witness yet enhanced yields and food production plus minimized wastage hence food security considering the current changes prevalent in climatic conditions, depleting natural resource base and changing consumer trends all of which are likely to be occasioned by climate change.

    AgriTech Market
    AgriTech Market

    Here Are Some Emerging Opportunities in the Agri Tech Sector

    1) Precision Agriculture

    Precision agriculture can be described as a process of closely tracking and controlling crops with the help of application of data. Soil conditions, moisture, and overall plant vigour is known using drones, satellite imaging, and remote sensoring. Using this information farmers can know when and where to irrigate, apply inputs, and spray pesticides and fertilizers; in this way, one reduces costs and gets good yields. Firms focusing on precision agriculture technologies are being paid large sums of money as the solutions offered by the industry will unlock agriculture production and reduce the impact on the environment.

    2) Indoor and Vertical Farming

    Due to the increase of the rate of urbanization and decrease of arable land, innovative methods like vertical and indoor farming have appeared to produce food in limited spaces. Compared to conventional farming, these systems require fewer water, less land, and generate less pesticide usage and crops can be grown all year round irrespective of weather conditions. Vertical farming, in particular, has been adopted in the cities since the available space to farm is restricted and more so the markets demand locally grown produce. Advancements in lighting technology, automation systems, and hydroponics are the main trends in the AgriTech sector, present possibilities for clients to change the approach to urban food production.

    3) Millets: A Climate-Resilient Crop

    Therefore, Millets are slowly proving to be a promising area within AgriTech because these crops do not require good soil, and optimum climate conditions to grow, and even yields better results in unfavourable conditions like dry lands. In comparison to other grains, these small-seeded grains are actually much drier than rice and wheat – a factor that makes them perfectly suitable to regions experiencing water stress. Millets are rich sources of dietary fiber, protein and various micronutrients which are very useful to meet the growing popularity of health foods in the world. Millet farming is one area that is hosting innovation by AgriTech companies that create solutions of increasing yield, processing and distribution. The emphasis on millets correlates with sustainability objectives and paints a picture of increased profitability for small farmers in regions of hardship common to many developing countries hence makes economic headlines for AgriTech, Food Security, Environmental stewardship.


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    4) Agri-Biotechnology

    This compels authorities in charge of agriculture to search for new solutions from available technologies, and biotechnological developments in particular. Techniques like the CRISPR system help researchers to grow crops that can withstand difficult conditions including drought, diseases, pests among others. Moreover it has presented its bio-solutions that are under development at several biotech companies which includes pest control solutions in form of bio pesticides, fertilization in form of bio fertilizers and other soil improvers which helps in improving soil health in order to make it more suitable for agriculture. Technological advancement in agricultural sector specifically biotechnology helps to minimize the hazardous chemicals usage for crop production and increase yields and has vast prospects for new business models.

    5) Agricultural Robotics and Automation

    Long-standing and particularly in the developed countries, the shortage of workers for agricultural work is leading to the automation of the process. These include planting, weeding, and harvesting since agricultural robots have the capacity of doing any specific job with great precision. It can also drive machinery for watering the crops and spraying fertilizers and also help identify diseases through drones at an early stage hence cutting costs.

    Conclusion

    In conclusion, the use of this technology in farming will create the future of AgriTech. The AgriTech sector has great potential for development since it answers two major cognizances of humanity: food security and the preservation of the planet. As a driver of high technology in the areas of precision farming, biotechnology, indoor agriculture and automation, there are much significant prospects that the sector has to offer on the changing dynamics of the food production, processing and consumption. Business people, venture capitalists, and authorities are gradually awakening to the fact that AgriTech may become the key to the further development of agriculture that will be more efficient, environmentally friendly, and able to feed the growing population. As the future of the global food industry unfolds to uncertainty in the face of climate change, resource scarcity, changing trends of diets among others, the AgriTech sector will remain to be a critical player in shaping the future of the food economy.


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  • Bowery Farming: Growing the Indoor Agriculture Space

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Over the last decade, agriculture has been sitting preciously at the hub of so many global challenges. The world’s ability to feed a growing urbanized population is already at risk. Traditional agriculture’s outsized consumption of natural resources, food safety issues, and vulnerability to drastic climate change events put enormous pressure on the strained system. So, there is a dire need for the world to discover innovative and sustainable solutions to transform farming patterns.

    Bowery Farming is a United States-based company helping secure the future of food by growing smart, more reliable, and less harmful produce wherever it’s needed. The company designs its fruits and vegetables to withstand pesticides, weather, and long-distance travel.

    Let’s read further to explore how Bowery Farming is reshaping the food landscape with its indoor agriculture system. This article will help you learn all about the company, from its founding members and startup story to growth.

    Bowery Farming – Company Highlights

    Company Name Bowery Farming
    Headquarters New York City, New York, United States
    Sector AgTech
    Founders Irvin Fain, David Golden, and Brian Falther
    Founded 2015
    Valuation $2.3 billion (2021)
    Website Bowery.co

    About Bowery Farming
    Bowery Farming – Industry
    Bowery Farming – Founders and Team
    Bowery Farming – Startup Story
    Bowery Farming – Mission and Vision
    Bowery Farming – Name, Logo, and Tagline
    Bowery Farming – Business Model
    Bowery Farming – Revenue Model
    Bowery Farming – Products and Services
    Bowery Farming – Funding and Investors
    Bowery Farming – Mergers and Acquisitions
    Bowery Farming – Growth
    Bowery Farming – Marketing Strategies
    Bowery Farming – Partners
    Bowery Farming – Awards and Achievements
    Bowery Farming – Competitors

    About Bowery Farming

    Headquartered in New York, Bowery Farming is vertical farming and digital agriculture company with farms in Pennsylvania, New Jersey, and Maryland. It’s the largest vertical farming company in the U.S. involved in designing and building smart indoor environments to reimagine the future of food. Bowery Farming is transforming the entire fresh food supply chain to be smarter, safer, and more sustainable.

    The company serves major retailers at 850+ locations throughout the Northeast and Mid-Atlantic areas, including Walmart, Whole Foods, Amazon, and Ahold Delhaize, while supporting local fresh produce supply for several food-delivery companies.

    Bowery Farming – Industry

    Bowery Farming is an important part of the AgTech industry, with the global market valued at $10.5 billion in 2021. The market is poised to grow to $22.57 billion by 2025 at a remarkable CAGR of 16.53%.

    Changing perspectives on the significance of how food is produced, rising disposable income, urbanization, and increasing demand for healthy eating habits are major drivers in the AgTeach market. Some key players capturing the significant AgTech market size include Cargill, ADM, Bayer, AgroStar, Trimble, and Topcon Agriculture.

    Agricultural Technology (Agtech) Market Value Worldwide from 2020 to 2025
    Agricultural Technology (AgTech) Market Value Worldwide from 2020 to 2025

    Bowery Farming – Founders and Team

    Irving Fain, David Golden, and Brian Falther co-founded Bowery Farming.

    Irving Fain

    Irving Fain - Co-founder and CEO, Bowery Farming
    Irving Fain – Co-founder and CEO, Bowery Farming

    Irving Fain is the Co-founder and CEO of Bowery Farming. He is an alumnus of Brown University and graduated B.A. in English. Previously, he was Director of Digital Marketing & Content at iHeartMedia, Studio Lead at Cornell Tech, and Board Member & Advisor at Estimize. In addition to founding Bowery Farming, Irving is an ex-Co-Founder and CEO of CrowdTwist, Inc.

    David Golden

    David Golden - Co-founder, Bowery Farming
    David Golden – Co-founder, Bowery Farming

    David Golden completed BBA from the University of Michigan and an MBA from The Wharton School. He has been the ex-Investment Professional of Durham Asset Management and Freshford Capital. David also co-founded LeapPay, which Funding Circle acquired.

    Currently, he is the Co-Founder at Bowery Farming and Standard Bots.

    Brian Flather

    Brian Flather - Co-founder, Bowery Farming
    Brian Flather – Co-founder, Bowery Farming

    Brian Flather studied B.S. in Mechanical Engineering from Kettering University. He worked as Bowery Farming’s Co-founder and Systems Engineering head from February 2015 to January 2020. Currently, Brian is the Founder of HopTera, blu5tep Records, and Iceberg Oasis.

    Bowery Farming employs over 500 employees.

    Bowery Farming – Startup Story

    Irving Fain founded Bowery Farming in 2015, believing that technology and innovation could reimagine our food system for the better. He brought on entrepreneurs David Golden and Brian Falther as the company’s co-founders. And after a short while, Henry Sztul joined Bowery Farming as a part of its founding team.

    Bowery Farming announced its newest leafy green launch, i.e., ‘Bowery Crispy Leaf Lettuce,’ in August 2020. It opened Farm X, an innovation hub for plant science in Kearny, NJ, and added a third commercial smart farm in Bethlehem, Pennsylvania, in 2021. The company expanded to Georgia and Texas by opening two new farms, expanded its product offers with ready-to-eat salad kits, and its produce got OU Kosher Certified in 2022.

    Bowery Farming – Mission and Vision

    Bowery Farming aims to democratize access to high-quality, local, safe, and sustainable produce. The company dream of a world where agriculture gives back to the planet and people more than it takes.

    Bowery Farming – Name, Logo, and Tagline

    Bowery Farming evolved its company’s logo and came up with a tagline, ‘Eat Up,’ focused on the potential of vertical farming to grow more with less and fight for the food’s future by growing smarter.

    Bowery Farming - Tagline
    Bowery Farming – Tagline

    Bowery Farming – Business Model

    Bowery Farming builds indoor vertical farms outside of cities that grow flavorful food with no pesticides and pollutants, all while using less water and land. The company’s network of smart farms is powered by its proprietary farm operating system, BoweryOS, which combines AI, software, and hardware to create a simplified, agile food system focusing on freshness, flavor, and safety. Bowery’s farm provides 100x more produce per square foot of land than traditional agriculture with 100% renewable energy and 90% less water.

    Bowery Farming – Revenue Model

    Bowery Farming generates revenue by shipping its smart, fresh, and flavorful produce to local retailers and food-delivery companies.


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    Bowery Farming – Products and Services

    Bowery Farming grows fresh produce of Avocado Ranch, Baby Butter, Baby Kale, Balsamic, Baby Romaine, Berries, Basil, Crispy Leaf, Mustard Frills, Mixed Greens, Zesty Caesar, and Spring Mix. In addition, the company has developed BoweryOS- the AI-based proprietary farm operating system.

    Bowery Farming – Funding and Investors

    Bowery Farming has completed 8 funding rounds and raised $625.9 million. Its latest funding round – Venture Series Round, was conducted on February 25, 2022, and raised $8.4 million. The company is funded by teaching and agriculture industry leaders, including Fidelity, General Catalyst, Temasek, Google Ventures, First Round Capital, GGV Capital, KKR, and many other individual investors.

    Date Round Number of Investors Money Raised Lead Investor
    February 25, 2022 Venture Series $8.4 million
    January 12, 2022 Debt Financing 1 $150 million Kohlberg Kravis Roberts
    May 25, 2021 Series C 17 $300 million Fidelity Management and Research Company
    November 6, 2019 Series B 2 $50 million Temasek Holdings
    December 13, 2018 Series B 7 $90 million GGV Capital, Google Ventures
    June 14, 2017 Series A 7 $20 million General Catalyst, GGV Capital
    February 24, 2017 Seed Round 17 $7.5 million First Round Capital
    September 28, 2015 Pre Seed Round 1

    Bowery Farming – Mergers and Acquisitions

    Bowery Farming acquired Traptic on February 16, 2022.

    Bowery Farming – Growth

    After the Series C round in May 2021, Bowery Farming reported selling its produce in 850 stores. The company’s grocery sales increased by 750% since January 2020 with its presence in mainstream grocers. In the same year, i.e., 2021, its revenue was nearly $28 million for a full year of production, and post-money valuation was $2.3 billion. Later, in April 2022, Bowery Farming sold its produce to 1,000+ stores.

    Bowery Farming – Marketing Strategies

    Bowery Farming launched a Feel Good Green marketing campaign in March 2022 to inspire everyone to eat and feel their best. The campaign reassured produce lovers that they were making the right choice by opting for Bowery’s fresh, pesticide-free, leafy, non-GMO greens. The Feel Good Green campaign mainly targeted the New York tri-state area and Mid-Atlantic markets.

    Later, in July 2023, the company rolled out new branding that included a new logo, website design, product packaging, emphatic advertising, and animation.

    Bowery Farming – Partners

    Bowery Farming has entered partnerships with many leading companies, including:

    • Kayco
    • Unfold
    • The Nature Conservancy (TNC)
    • Sweetgreen
    • University of Arkansas System Division of Agriculture

    The High-Tech Vertical Farmer

    Bowery Farming – Awards and Achievements

    Bowery Farming is rewarded with the following recognitions from industry leaders:

    • Ranked First in the FoodTech500 2022 Listing
    • Recognized as one of the AgTech Companies by TechRepublic in 2023

    Bowery Farming – Competitors

    Some top competitors of Bowery Farming are as follows:

    • Asmus Farm Supply
    • Plenty
    • AeroFarms LLC
    • AgroFresh
    • 80 Acres Farms
    • Infinite Harvest
    • Crop One
    • Upward Farms

    FAQs

    What does Bowery Farming do?

    Bowery Farming is vertical farming and digital agriculture company. It’s the largest vertical farming company in the U.S. involved in designing and building smart indoor environments to reimagine the future of food. Bowery Farming is transforming the entire fresh food supply chain to be smarter, safer, and more sustainable.

    Who are the founders of Bowery Farming?

    Irving Fain, David Golden, and Brian Falther co-founded Bowery Farming.

    Who are the main competitors of Bowery Farming?

    The main competitors of Bowery Farming include Asmus Farm Supply, Plenty, AeroFarms LLC, AgroFresh, 80 Acres Farms, Infinite Harvest, Crop One, and Upward Farms.