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Tag: advertising

  • How these Top Brands Celebrated the Pride month

    As for the distinguished honour and support of the LGBTQIA+ community, the month of June is stated as the ‘Pride Month’ across the globe. This is basically an initiative movement or rather a gesture to promote equality among people, irrespective of what gender they pursue.

    The month of June is celebrated for the pride of belonging to the LGBTQIA+ community and one supporting it. A dozen parades and events are organised across the globe to celebrate the impact of the LGBTQIA+ community on society.

    Moreover, during this month, we discuss the social and equality issues faced by the LGBTQIA+ community and raise help and support for the charities that can work for the betterment.

    Likewise, several brands show their respect and support towards the LGBTQIA+ community through different measures. Brands across the globe celebrate rainbow euphoria in June.

    Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, the firm offers a special collection of apparel, mobile phones, watches, footwear and many more to celebrate their devotion and support for the  LGBTQIA+ community.

    In this article, we will be discussing how various brands across the globe celebrate or mark the month of June as Pride Month. Let’s get started!

    Apple
    Nike
    Marks & Spencer
    Ralph Lauren
    Instagram
    Calvin Klein
    Savage x Fenty
    Kenneth Cole
    FAQ

    Apple

    Apple Pride Month Celebration
    Apple Pride Month Celebration

    As the CEO of Apple Tim Cook himself belongs to the LGBTQIA+ community, Apple vigorously supports equality in society. And in such a manner of fact, it participates more promptly in the celebration of Pride Month. For the past few years, Apple has been releasing a new special collection of Rainbow strap Apple watches, that too limited edition. And so it celebrates this year. Hence, the Pride Edition Sport Loop has begun.

    Nike

    Nike Pride Month Celebration
    Nike Pride Month Celebration

    Nike has begun a campaign for celebrating Pride Month. This campaign is about being honest and true for equality. Nike has collaborated with its equality ambassador as well as many athletes belonging to the LGBTQIA+ community. It’d raise funds and offer distinct financial support for the organisations fighting for equality through its Be True campaign.

    This campaign by Nike will be featuring the company’s equality ambassadors pleasantly in a photo mosaic along with distinguished words of support which promotes people to get involved with these.

    Marks & Spencer

    The celebration of Pride Month will be incomplete without the delicious Marks & Spencer’s sandwich, especially for the encouragement of the LGBTQIA+ community.

    It’s quite intriguing to know that Marks & Spencer alone has contributed around £10,000 to the Albert Kennedy Trust along with £1,000 to the BeLong to Youth Services, Ireland.

    Ralph Lauren

    With the moving trend, Ralph Lauren has brought a gender-neutral collection of sweatshirts, shirts, accessories in order to encourage the LGBTQIA+ community and would also benefit the Stonewall Community Foundation.

    It has launched several campaigns as well such as a few years back, it released its first-ever Pride eyewear campaign which also benefits the foundation.

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    Instagram

    Instagram is the platform of the youth and with its growing followers, it is becoming the perfect space for activism and expression. And to acknowledge and celebrate Pride Month, Instagram has brought forward its top 5 young LGBT leaders as a role model to encourage others to speak up for themselves and get a healthy conversation about their lives and work.

    This also encourages people to follow their role models through their activities and work. Moreover, it has transformed the hashtags used by the LGBTQIA+ community into a rainbow gradient to show their support towards them. They are sending positive messages around the growth of the LGBTQIA+ community.

    Calvin Klein

    Calvin Klein has offered a great distinct collection of undergarments, accessories, swimwear and others, named as Calvin Klein’s Pride collection. The income gathered from this collection would directly go to the Trevor Projects along with the Transgender Legal Defence and Education Fund, BlaQ Aboriginal Corporation of Australia and onePULSE Foundation. This is the first time in history when an American brand has donated to these three charity fundings.

    Savage x Fenty

    To honour the LGBTQIA+ community, Savage x Fenty has brought its Pride collection which persuades the likes of Jazzmyne Robbins, Gigi Goode and Noah Carlos. This would celebrate the diversity in society and the important figures of the LGBTQIA+ community.

    This pride collection of Savage x Fenty is available in a range of sizes along with different kinds of bralettes, stockings and boxers to fund and support the charities for the LGBTQIA+ community such as The Caribbean Equality Project, GLAAD, TransLatin@Coalition, and Lorde Project.

    Kenneth Cole

    Kenneth Cole has been the biggest supporter of the LGBTQIA+ community and fighting for equality for the past 25 years. And to show their love and support this year, they did a makeover of Rainbow strapping on their Kam sneakers. Kenneth Cole encourages its customers to show their devotion and support to the LGBTQIA+ community as well.

    To promote pride month in the past the brand did a Tied with Pride campaign, that had a brief profile story on six people from the LGBTQIA+ community.

    Conclusion

    As soon the Pride Month began, Brands across the globe switched majorly towards the rainbow distinct versions to show their support and encouragement towards the LGBTQIA+ community.

    They released their Rainbow themed products and posts for their promotion. But, the chief communicator officer of GLAAD suggested that we need to dig deeper in order to show our actual support towards their community.

    He mentioned that it’s more important to create marketing and promotion techniques focusing on the community year-round and we need to go beyond our reach to stand by their sides and discourage the anti-LGBTQ laws. Meanwhile, brands across the globe are working brilliantly and with great devotion towards the betterment of this community.

    FAQ

    What is pride month?

    LGBT Pride Month occurs in the United States to honor the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.

    What do companies do for pride month?

    Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, many firm offers a special collection of apparel, mobile phones, watches, footwear to show their support for the  LGBTQIA+ community.

    What does LGBTQIA stand for?

    LGBTQIA stands for Lesbian, Gay, Bisexual, Transgender, Queer and/or Questioning, Intersex, and Asexual and/or Ally.

  • List of Brands Endorsed By Salman Khan

    Many brands are appointing popular Bollywood celebrities in order to promote a particular product, event or even a mission and though. Brand ambassadors are responsible for putting forth the message of the brand and making it popular among the masses.

    In India it is very common for big brands to spend crores for endorsing their products or services. Salman khan is a main candidate for celebrity endorsements considering his popularity among the masses. Salman Khan born as Abdul Rashid Salim Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works predominantly for Bollywood.

    The actor has been working in the Hindi film industry for more than 30 years winning awards such as Film fare and National film awards as a producer. The actor is one of the most successful actors in the Indian cinema and was also ranked 82nd in the list of the top paid 100 celebrity entertainers in the world, according to Forbes in 2018.

    Salman Khan is known for his work in movies like Karan Arjun, Hum Aapke Hain Koun, Dabangg, Ek Tha Tiger, Sultan, Tiger Zinda Hain, Bajrangi Bhaijaan, etc. Besides the acting career, the actor is also a host to the most popular reality show Bigg Boss since 2010. He is also is been a part of many humanitarian causes through his charity Being Human Foundation.

    When it comes to his brand endorsement the actor is known to charge over 7 crore for a per day brand shoot, while commercial ads usually take up to 3-4 days to shoot. Salman Khan is currently the highest-earning brand endorser for a smartphone brand. The actor net worth is estimated to be $360 million in 2021, while the brand value of the actor is more than $45 million in 2021.

    Salman earns over ₹3 million annually, just from advertising and endorsements. The actors has so far endorsed brands like Being Human, Coco-Cola, Thums Up, Goldiee Masale, Revital, Relaxo, Dixcy Scott, Wheel, Britannia Tiger Biscuit, Mountain Dew, Suzuki Motorcycles, Chloromint, Realme, BharatPe, PepsiCo, Emami, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, among other.

    Thumps Up
    Revital H
    Emami
    Suzuki Motorcycles
    Relaxo
    Mountain Dew
    Realme
    Dixcy Scott
    Wheel
    Britannia Tiger Biscuit
    Frequently Asked Questions

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    Here’s a List of brands Endorsed by Salman Khan

    Thumps Up

    Thumps up is an Indian cola brand that was introduced in 1977 to offset the withdrawal of the Coca- Cola Company in India. Coca-Cola later purchased the company and even re-launched it to compete against PepsiCo. From the year 2012, Thumps Up has continued being a leader in the cola segment in India, taking over 15% market share of the overall Indian aerated drinks markets.

    Salman Khan in a Thumps Up commercial

    Salman Khan became the company brand ambassador for the first time in 2002 and continued until the contract was over. Coca cola managed to get Salman Khan as its brand ambassador again to endorse the Thumps brand in 2012. At that time, Coca-Cola India had also signed an agreement with Salman’s Foundation Being Human in order to jointly promote, conceive and execute charitable and social activities.

    But after that the company dropped Salman Khan they replaced him with Akshay Kumar and currently Ranveer Singh. During their contract however, the actor has been a part of many successful television advertisements.

    Revital H

    Revital H is a leading brand that is under Sun Pharmaceutical consumer healthcare which is one of the most trusted brands amongst its millions of customers. The brand is known for its Revital H capsule which is a nutraceutical for daily health, it contains a combination of vitamins and minerals that help in supporting daily energy needs and it also has components like Ginseng that improves concentration.

    Salman in a revital advertisement

    The capsule also increases oxygen consumption in the body and helps to maintains energy and stamina throughout the day. Sun Pharma had signed Salman Khan as its brand ambassador in 2012, when it was still a Ranbaxy brand. In 2016, however the company parted ways with the actor and signed M S Dhoni as its new brand ambassador.

    List of Brands Endorsed by Anushka Sharma
    Anushka Sharma is a Bollywood actress and wife of the Indian cricket teamcaptain Virat Kohli. She is widely known for her diverse roles in the Bollywoodindustry. She has earned a lot of love and respect in the Industry. She has donea lot of TV commercials and endorsed a lot of brands. so, Here’s …
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    Emami

    Emami Group is an Indian Consumer goods conglomerate company that has its headquarters based in Kolkata, West Bengal. The company is known for its leading personal, healthcare business and a portfolio of 300 consumer products.

    Salman Khan in a popular Navratna ad

    The company has currently launched a sanitizer category as the demand for hand sanitizers has increased after Covid 19 pandemic. The company has made Salman Khan as the brand ambassador for its Navratna oil. Navratna oil is one of the largest selling hair oil brands in India and is available across pharmacy stores, modern trade outlets, and e-commerce platforms.

    The company is confident that the association with Salman Khan will help brand to scale up due to actor’s mass appeal and huge fan base. Salman has also endorsed other Emami’s products such as Fair and Handsome, Rasoi, Bake Magic, and Himani Best Choice Refined Oil.

    Suzuki Motorcycles

    The Suzuki Motorcycle India Private Limited is a Indian subsidiary of the Japanese conglomerate, Suzuki. This brand was the third Suzuki automotive venture started in India after TVS Suzuki and Maruti Suzuki. The company has set up its own manufacturing facility at Gurgaon, Haryana with an annual capacity of 5,40,000 units.

    Salman endorsing Suzuki Motorcycles
    Salman endorsing Suzuki Motorcycles

    The SMIPL signed Salman Khan as its brand ambassador in 2013, and the actor has since promoted the different variants of the upcoming motorbikes of Suzuki. The first campaign featured Salman introducing the motorcycle Hayate, after that Salman was also a part of their mass media campaign to create awareness for Suzuki Brand.

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    Relaxo

    Relaxo Footwear limited is an Indian multinational company that manufactures a wide variety of footwear. The company is headquartered in New Delhi and is known to be the largest footwear manufacturer in the country as per the volume and second largest in term of revenue. It also has over 5% market share as it manufactures products under 10 brands such as Flite, Sparx, Bahamas and schoolmate.

    Salman Khan in a Relaxo commercial

    Relaxo made Salman Khan as the brand ambassador for its slipper brand Hawaii in 2012. The commercial involves a dance performed by Salman on the song composed for the advertisement. The brand claims the product to be relaxing and strong in quality through the advertisement. The actor has remained the face of the brand for a long time.

    Mountain Dew

    Mountain dew is a carbonated soft drink that was originally inventive in 1940 by Tennessee beverage bottlers known as Barney and Ally Hartman. The company is subsidiary of PepsiCo, which is a conglomerate that is in over 200 countries generating more than $67 billion as its net revenue in 2019.

    The company also manufactures carbonated drinks such as Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage and Mountain Dew White Out. PepsiCo signed Salman Khan as the brand ambassador of Mountain Dewwith an annual fee of Rs 5 crore.

    Mountain dew is the second soft drink endorsed by Salman Khan after endorsing PepsiCo rival, Coco Cola’s Thumps Up. The actor has done many high-energy commercials featuring high-octane stunts for the “Darr ke aage jeet hai” campaign. The actor’s tough and fearless persona in the ads has positioned the soft drink as the drink which helps you overcome fear.

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    Realme

    Realme is a popular Chinese smartphone brand that has its headquarters based in Shenzhen, China. This company was founded by Sky Li in 2018, who was also the former vice president of the Oppo Company. Realme is a spinoff of Oppo and is collectively owned by BBK Electronics.

    Salman Khan in Realme commercial

    Salman Khan became the brad ambassador of the company in February 2020 and also endorsed the brand’s Realme 6 and Realme 6 Pro smartphones.

    In an interview, Madhav Sheth, the vice president and CEO of Realme shared that the reason behind choosing Salman Khan its brand ambassador was that, having the actor on board with mammoth of fan following will help their company reach and tap into their target audience.

    Dixcy Scott

    Dixcy was founded in 1982 with an intent to become the leader in the hosiery market. But went on to become one of the most popular innerwear and a lifestyle brand. The company is known to have produced 5,00,000 pieces in a day, while distributing them to over 1,20,000 stores across the country.

    Salman Khan in a Dixcy Scott commercial

    The company made Salman Khan its brand ambassador which helped the company with soaring popularity. The actor has done many commercial ads for the company, the latest ad engages the audience and creates interest among them.

    Wheel

    Wheel is a popular laundry detergent brand that is under the Hindustan Unilever Ltd. This brand was created to be a competitor of Nirma which also another low cost detergent. Despite being a household brand that is purchased mainly by women, Salman Khan still became the brand ambassador and has appeared in many of its commercials.

    While talking about the deal in an interview, Salman added that he was extremely proud to be associated with one of the country’s oldest and most respectable brands.

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    Britannia Tiger Biscuit

    The Tiger biscuit was originally launched in 1997 by the Britannia Industries in India. The brand became hugely successful as it was the company largest brand among its entire portfolio of products in the first year itself. Britannia industries made Salman Khan as its brand ambassador in 2013, and actor has endorsed the brand through many commercials.

    Frequently Asked Questions

    Who is Salman Khan?

    Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works mainly for Bollywood.

    What is the brand value of Salman Khan?

    The brand value of Salman Khan is estimated to be $45 million in 2021.

    What are the main brands endorsed by Salman Khan?

    The main brands endorsed by Salman Khan are Britannia Tiger Biscuit, Wheel, Dixcy Scott, Realme, Mountain Dew, Suzuki Motorcycles, Relaxo, Revital H, Emami and Thumps Up.

    What are the other brands endorsed by Salman Khan?

    The other brands endorsed by Salman Khan Goldiee Masale, Chloromint, BharatPe, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, Yatra.com, Hero Honda, Force Motors, Yellow Diamond, CP Plus, etc.

    How much does Salman Khan charge for brand endorsement?

    Salman Khan charges over 7 crore for a per day brand shoot for brand endorsements.

    What is the net worth of Salman Khan?

    The net worth of Salman Khan is estimated to be $360 million in 2021.

    Conclusion

    Salman Khan is one of most popular actor and celebrity in India with a huge fan following. The actor is said to have over 39.2 million followers on Instagram, 42.4 million followers on Twitter and 50 million followers on Facebook through which the actor endorses and supports his brands. This is why the actor earns more than 3 million every year just from brand endorsements and this is expected to increase in following years.

  • Copysmith: Create High-Quality Content with AI

    Copysmith is an excellent tool for content ideation and creation. It helps businesses, content writers, entrepreneurs, etc. to create a variety of content for their websites and assets.

    Copysmith is the brainchild of Jasmine Wang who is also its co-founder. She is a computer science graduate who researched NLP (Natural Language Processing) development, working in companies like Mila, Lyft, and Square.

    She finally joined Microsoft research to ultimately become a researcher at Open AI, the company founded by Elon Musk.

    Her inspiration for Copysmith actually came in the form of a challenge while she was trying to create an e-commerce store with her business partner. She soon realized that creating content for the site was not an easy task and other entrepreneurs were struggling as well.

    This led her to co-found Copysmith.

    What is Copysmith?
    How Copysmith works
    Copysmith – Pricing
    Copysmith – FAQ’s
    Conclusion

    What is Copysmith?

    Copysmith is a content creation tool which is powered by Open AI’s GPT – 3, which is one of the most advanced artificial intelligence models that uses deep learning to understand the human text.

    Copysmith content templates
    Copysmith content templates

    The model is under constant development so that the content it provides is personalized to your goals. This helps Copysmith understand the input commands of the user to provide high-quality content.

    Types of content that can be created using Copysmith:

    • Google Ad Content
    • Facebook Ad Content
    • Instagram Ad Content
    • Ad Ideas
    • Taglines
    • Ad Headlines
    • Product Descriptions
    • Content Rewriter
    • SEO Metatag
    • Blog Posts – just been released to Early Adopter, Professional & Enterprise Plans
    • Landing Page Content
    • Content Ideas & Outlines
    Types of content in Copysmith
    Types of content in Copysmith

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    How Copysmith works

    First, you need to log into Copysmith. Once you enter, you are presented with all the available templates that you have access to create, like Google and Instagram ads, blog outlines, taglines, content rewriter, etc.

    Once you select a template to create, you need to provide inputs to Copysmith. After giving input, you will have a number of options to choose from. Select the piece of copy you like and use it as you want. If you want a similar output result you can simply click the ‘more like this’ button to have Copysmith deliver similar results.

    Additionally, you can also provide feedback to Copysmith by clicking the ‘heart’ button on any options that interested you. This in-turn will allow Copysmith to streamline its content tone, type, and structure to suit your needs.

    Copysmith helps you

    • To edit your copy with previews of how it will be displayed on FB, Google, and Instagram.
    • Automatically generate high-performing copies for all platforms. Generate taglines, SEO metatags, and more.
    • To easily manage your campaigns across different platforms, all in one place.
    • Share your copy with friends and colleagues for feedback
    • Offers an opportunity to export your generations as CSV.

    Copysmith – Pricing

    Copysmith Pricing Plans
    Copysmith Pricing Plans

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    Copysmith – FAQ’s

    How long has Copysmith been around?

    The company was founded in 2020 and has since grown rapidly to become one of the industry-leading AI content creation tools.

    How can Copysmith help me in my business?

    Other than providing you with high-quality, unique AI-written content, Copysmith has some fantastic ideation templates, which based on your niche, will provide blog ideas. ad ideas, headline ideas, etc.

    Is the content that Copysmith provides unique?

    Yes, the content that Copysmith provides is unique, and hence it’s great for those companies who are relying on gaining organic search traffic from Google, as it’s generally accepted that Google favors unique content.

    Why should I buy Copysmith?

    If your competitors are employing this tool for their business, it’s going to provide them with such a large competitive advantage, as they can create optimized, engaging content so much quicker than the rest of the industry, they’ll leave everyone else in the dust.

    More specifically, Copysmith not only helps you create this engaging content faster, saving you thousands of hours (if you rely on content like us) but also cheaper than ever before.

    This means that you can concentrate on other areas of your business, to help expand and scale operations.

    Conclusion

    Copysmith can make a huge difference in your work by creating high-quality content. Given that it uses GPT – 3’s language mode, the content output is always adapting to the feedback you provide, so it only gets better over time.

    If you have a business or an agency to run and create a large amount of quality content in less time, then this app is for you.

  • How to Buy Advertising on Telegram?

    Telegram remains a free messenger, with more than 500 million users all across the globe. It is also an alluring channel for advertisers. Some paid functions were announced in December 2020, and advertisements began to appear on channels with more than 1000 followers in October 2021.

    Pavel Durov, the founder of Telegram, states that “Telegram became the most downloaded mobile app in the world in January 2021. For the last 7.5 years, Telegram has steadily climbed the rankings for popular apps. Since its launch in 2013, Telegram’s user base has grown over 40% each year.”

    According to Telega.io exchange research, the Russian-speaking market capacity of Telegram channels touched $168.9M.

    Did you know that 74.7% of total advertising traffic is allocated among the 10 most popular categories, which include “Business and Finance” (20.1%), “Women’s Section” (9%), “Mass Media” (7.9%), “Culture, Education and Arts” (6.1%), “Sports” (5.9%) and “Internet and Marketing” (5.9%)?

    Daniel Zee, a visionary with Telega.io and the author of the free Telegram promotion video series, talked of introducing advertisements in the messenger. Besides, Pavel Dorov, the Telegram founder has publicly shared the plan to introduce ads on the platform in December 2020. News reported that the first advertisements appeared on Telegram during the first week of November 2021.  

    Why should you post your advertisements on Telegram?

    Telegram paid promotion has been a rage ever since the launch of ads on Telegram. Advertising on Telegram is easy and the most important fact is that the Telegram promotion offers numerous advantages. These are:

    Advertising transactions cost less

    Find a targeted audience cheaper than Instagram and YouTube. You would get access to the same core target group that follows and trusts a blogger that they follow.  

    Native screen allocation and instant message format

    Almost every Telegram subscriber is a reader. Marketing content is allocated naturally, and thanks to instant notifications, the message can’t be lost in the feed, which is something that you always have problems with on Facebook or Instagram.

    A marketing message occupies 100% of the screen space in Telegram, unlike some decent, three-columned sites where it would occupy only 2%. Taking into account a relatively high CPM (Cost Per Mille, meaning cost per 1k of views), such posting conversion is also higher.

    International market entering

    According to App Annie study, Telegram is the most popular in India, followed by Indonesia, and Russia occupies third place. And after that, we have the USA, Malaysia, Spain, France, Germany, Italy, Brazil, Egypt, and UAE. IT entrepreneurs can now promote their products easier and faster, even in most winning markets.

    How do I haggle, write a quality post, and measure efficiency? And what do I pay attention to when choosing a channel?

    How to Pay for an Ad and Manage Paperwork?

    Some Telegram channel owners are self-employed. And the majority prefer remittance: Paypal, Visa/MasterCard, etc.

    If you deal with a channel admin, be sure to compare his username to the one in the channel description. They must match. If they don’t, it can be fraud, which happens rather often. Notice that in order to contact a true channel admin, you should follow a link in the channel description. Never search for it online.

    Legal entities have a bit more trouble posting an ad in Telegram, as they need some confirmation papers. Here, the most convenient and easy way to get confirmation is to use the Ad Exchange services. They offer all the necessary papers to confirm each case.

    How to Write Quality Post?

    It is really important to adapt your content for the channel, and mostly people tend to overlook this part. However, there are admins who rewrite texts following their own unique style, but those aren’t common. In most cases, you should send text ready to post.

    Here are a few pieces of advice regarding text editing:

    –          Create a clear call to action and introduce the link into the text or a button
    –          Think post allocation through (eye-catching heading, bullets, paragraphs)
    –          Make text useful, as it must not resemble an intrusive advertisement
    –          Prepare some quality images
    –          Don’t overuse emojis
    –          Add some attractive offers (a promo code or some free stuff on subscription)
    –          Be sure to remove previews in YouTube videos if you want to increase views
    –          Make text more legible using allocation, italics, and/or listing
    –          Apply software to proofread and finalize the text, as mistakes are irritating

    How to Check Ad Efficiency?

    Checking the advertisement efficiency is vital if you think that you should advertise on a media like Telegram. Here are some of the easy ways you can check Telegram ad efficiency:

    In case you promote other channels

    The core value here is the value of follower acquisition. You pay $50 and you get 25 users; that makes it $2 per subscriber (and it is cheap). There are no pricing standards here, as it depends on the channel, content, topic, and season. Test different channels, and over time, you will understand the cost of a subscriber in your topic.

    In case you have a website or apps to advertise

    Utilize UTM to view some business intelligence, such as the lead amount. However, transferring users from your main platform isn’t the best solution, and it is better to revert to Telegram.

    Firstly, a site can be poorly optimized for mobile access. Secondly, redirection to another site often results in 90% traffic loss. People aren’t particularly happy to move somewhere, especially after receiving dozens of notifications and a message from Mom on top of that.

    What is best?

    Keep in mind that you can sell almost any services or goods via Telegram. A chatbot is a perfect tool for that. Conversion goes up immediately, and statistics provide you with advert feedback (the number of users who launched the bot and use it on a regular basis).

    Telegram First. And this statement holds true for a brand new marketing campaign or a new company. You create a channel first and then a bot for it. Some mobile support sites and apps are to be launched later on when the company (or campaign) is a success.

    You can then launch another channel, transfer all the landing data to it, and add a purchase button.

    How to avoid the wastage of marketing funds?

    You should test your content before posting. Choose 1–3 channels, publish it, and monitor the feedback (subscribers, purchases, clicks, and bot accessing).

    Next, edit the text and try to purchase all the relevant channels. There aren’t many truly quality ones, and posting will still be cheaper than on various other sites.

    If you are not bound by geography, try to purchase your Telegram topic in advance (six months ahead would be great). And neighboring niche purchases are to be stretched ahead for three months. Update your main niches once in 30 days and once in three months in neighboring ones.

    What should those with limited funds do?

    It is the same. Test your post, improve it, and purchase on the 2–3 best channels (pretest them too). Some online services or exchanges will help you compare sites and choose the best there is to offer.

    A lower Telegram ad test funding limit is $1,000 ($2,000 would do better, though). It would enable you to purchase just enough posts to find out whether it is worth following a chosen strategy.

    Use promo code Talky3 to get your 3% Telega.io Ad Exchange discount for:
    — a catalog of 750 pre-moderated, carefully chosen channels;
    — hot deals bot and discounts;
    — free channel analytics before posting;
    — thorough report, confirmation papers, remittance;
    — agency contacts including NDA and procurement conditions and terms.

  • A 5-Step Guide for Copywriting

    The world of social media is noisy.

    On just Facebook alone, 30 billion pieces of content are shared per month and the figure is still rising. If you combine other platforms like Twitter, Instagram, and Quora to this figure then you’ve got a lot of competition for people’s attention.

    In order to cut through the static, you need to produce your content more wisely. That means you need to wield your words in such a way that you stand out from your competitors and speak directly to what your audience wants.

    That’s easier said than done.

    The key to writing quality content starts with sharp writing skills. And by the time you’re done with this post, you will become a social media copywriting master.

    Why is quality writing essential for social media?
    5-step guide for copywriting
    Conclusion

    Why is quality writing essential for social media?

    Writing a social media post is fairly simple. It doesn’t take much effort to conjure up a quick post, attach a link to your product and service, and call it a day.

    On the other hand, crafting a compelling copy that ensures engagement from your subscribers is tough. It takes time, skill, and a degree of thoughtfulness to create strong posts. But when you have tons of posts to create on each platform you’re on, you might be tempted to cut corners.

    Don’t give in to that temptation.

    If social media is essential to your business, then it will require a certain amount of time and resources to do it right. You’ll notice a massive difference in your results. That’s what you’re after, right?

    This article will be about a 5-step system that you can use to write better copy and hence make better posts. This system works even if you are starting from scratch and will help you write copy for your own business or become a copywriter.

    Here’s how you do it –

    5-step guide for copywriting

    Step 1 – Learn to listen
    Do you need to turn yourself into a wordsmith?

    Not really, no. A few techniques here and there, won’t hurt your sales copy. Apple’s copywriters, for instance, know how to use rhyme and rhythm to create a persuasive copy.

    But what you truly need to do is develop the skill to listen to your clients.

    When you understand what your clients are struggling with, their problems and fears, and how they goon about solving these issues. Knowing just that will take you halfway to writing good copy.

    One way to do this is to mine reviews, blog comments, and forum questions for copywriting inputs. Many amazon sales messages are taken directly from customer reviews, and we all know how successful Amazon is in selling its services.

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    Another way is to talk to your clients directly. It is a lot easier when you talk to industry experts and learn from in-depth conversations instead of conducting surveys.

    Pay attention to your client’s words, their fears, goals, and vision so that you can incorporate them directly in your copy. Make a note of the phrases they use so that your writing reflects their thinking, making them feel understood.

    Step 2 – Understand the basic copywriting rules
    What is good copy? When does it work and when does it fail to persuade?

    It is not important to just listen to your clients. To write good copy you need to be familiar with copywriting rules as well. These rules help you create the right balance of benefits and features.

    A good copy has both substance (features) and emotional appeal (benefits), and only then will you be able to persuade your audience to use your services.

    Basic copywriting rules include:

    • Be specific to boost credibility
    • Match benefits and features
    • Use proof (reviews, testimonials) to make people believe you
    • Nudge  people to take action
    • Overcome objections
    • Be bossy and confident in your call to action

    These rules will guide you and help you evaluate your own copy.

    Step 3 –  Study the experts
    Want to understand copy structure?

    Studying the experts of this industry will help you understand how all copywriting elements fit together.

    For instance, while studying a sales page, you need to pay attention to the following:

    • What is the purpose of this page? What action is the reader required to take and if the said action is mentioned clearly?
    • What reasons are provided to the readers to take that action?
    • Are the benefits and features of the product or service communicated in a clear manner?
    • How does the page build trust among its audience? And why do you believe the content?
    • How is the information arranged? What comes first, the most important aspects of the product/service or the least important ones?

    When you study how experts of the trade communicate with their customers, you will learn to pick up the patterns of persuasive writing, which will undoubtedly help you writing your own copy.

    Step 4 – Streamline your writing process
    If you want to write persuasive copy fast, then a tried and tested process is a must.

    Because without a process, your copy can turn into a mess.

    First, you need to collect all your persuasive arguments – list objections and how to counter them, list benefits and features of your product, and proof that will help you establish credibility with your audience.

    Second, arrange all your arguments in a logical order. It goes without saying that you need to structure your writing in a way that, you convey the most important arguments first. A reader might simply ignore your message if you start with weak arguments. Once you have created an order, writing the first draft becomes relatively simple.

    The final step of the process is to revise and edit your copy. You cant afford flabby phrases and redundant arguments. Make your sentences smooth and optimize your copy for search engines.

    The point of having a smooth copywriting process is not only to make it faster but ensure that it is complete and persuasive.

    Step 5 – Practice and evaluate
    This is probably the trickiest part of the copywriting process, especially if you are doing it by yourself.

    The quickest way forward is to work with someone who has a complete understanding of the process and can tell you what you’re doing wrong.

    But not all of us have the budget to hire a coach or subscribe to an app. In that case, learning to evaluate your own work will come handy.

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    To do this, you have to focus on one specific aspect of your writing at a time. For instance, go through all the arguments you have made in one copy, and compare when with another. See, if you have followed the same structure in both copies or if you deviated in some arguments. Also, review how you are establishing credibility with your audience in both the copies and make changes as you see fit.

    Practice becomes easier when you focus on one aspect at a time.

    Conclusion

    You may have heard people saying that writing is a talent, or maybe the opposite that anybody can write.

    In the copywriting industry neither of these statements are true.

    Copywriters are professionals who practice their craft daily. We are not born with an innate talent for copywriting, but it’s definitely a skill that can be acquired through a bit of persistence and practice.

    The most important thing you need to do while writing copy is to be yourself. You don’t need to turn into a super sales expert or a professional copywriter. Instead, just listen to your clients.

  • How to Advertise on Quora in 5 Simple Steps?

    When you start with a business, one of the most important factors is marketing. Without proper marketing, the survival of your business is impossible.  Proper marketing can take your business to the top. Marketing is a lengthy process and it is divided into several parts. One of them is advertising.

    Advertising is a crucial part of marketing. Advertising is a purpose to inform consumers about your product. There are many Advertising platforms, including Google Ad, LinkedIn and Facebook. Lately, Quora has also entered this market. Quora now offers cheap Ads on Cost per click basis. You can employ Quora advertising to reach a bigger audience who are already looking for answers to questions that relate to your business or industry. In this article, we will talk about how you can advertise on Quora in just 5 steps.

    What is Quora Advertising?

    Quora Ads, which is a self-service platform allows you to create ads and target the audience who are using Quora. Anyone who is interested can run ads with the help of Quora Ads. The platform uses mainly uses behavioural targeting, which means the browsing habits of individuals are used to target the audience for the ads. Any kind of text or image-based ads can be formed.

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    How to Advertise on Quora in 5 Simple Steps

    Get Started

    To get started with advertising you need to visit Quora.com/business and click on Start now. After you click on start now, you will be asked to log into your account. After you sign in to your account fill in your business details and click on the option of creating an account. Your Quora advertising account will be created.

    Create a Campaign

    Once you create your advertising account, the Ads Manager page will be displayed. Now You are all set to create your first campaign. To create your first ad campaign Click on Create Campaign. Fill in the details like the Name of your campaign, objective, budget and Schedule. You can either prefer to start your campaign immediately or can set a starting and ending date.

    Create an Ad Set

    Once you are done with setting up the campaign, you have to create an Ad Set. Ad Set is the Audience you targeting and how much you will bid for it. Add a name to your ad set. There are two types of targeting topic targeting and audience targeting.

    • Topic targeting-  You can use topic targeting to reach your target audience with Topics relevant to your business. Topic targeting is widely used for targeting on Quora Ads.
    • Audience targeting- You can use audience targeting to target who or the type of user, that sees your ad on Quora.

    You can choose to show your ads on mobile or desktop. You can also Exclude certain locations where you don’t want to target the audience. Set a bid on Cost per Click Bid. Cost-per-click (CPC) bidding means that you pay for each click on your ads.

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    Create a New Ad

    Now you have to create the ad of your choice. Add all the details that are required for the creation of the ad. On the right side, after the completion of your ad, you can see your Ad preview.

    Review your Ads

    Review your Ad and Add a suitable payment method. Once you add the Payment method just hit complete order and your campaign will start.

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    This is how your Ad will be displayed on Quora.

    quora
    Ad Displayed on website

    You can manage and Review your Ads using Ads manager.

    quora advertising
    Manage your Ads

    Quora Advertising Cost

    The advertising cost on Quora is different than other advertising platforms. Quora Ads are priced on a cost-per-click (CPC) basis, so the cost you pay for an ad is determined by your CPC bid(highest bids gets priority) and other factors.

    When you first start running ads on Quora, you will be charged when you hit your billing threshold, or on the first day of the following month. The billing threshold is 25$, so as you hit 25$ you will be charged by Quora. If your account spends 20$ in a month nothing is charged to the account and you will be charged on the first day of the following month.

    Advertising on Quora is not as effective compared to other advertising platforms, Linked in or Facebook. The cost of the Ads on Quora is also much cheaper than other advertising platforms. Quora Ads are priced on a cost-per-click (CPC) basis which is quite affordable than other advertising platforms.

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    What is a Quora Ads Manager?

    Quora ads manager is a platform where we can create, run and manage our ads on Quora to reach millions of people who are already looking for answers to questions that relate to your business or industry.

    Through marketing on Quora, you can:

    • Reach customized audience based on your data.
    • Try to run ads with different formats supported by Quora which are native in nature.
    • Try to target different options given by Quora to reach your customer base.
    • Monitor, analyze and optimize the campaigns based on the data shown in Quora ads manager.

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    FAQs

    How to run ads on Quora?

    In your Quora Ads dashboard, click Create Campaign. Then type in your campaign name and select your campaign objective. Currently, you can choose from four objectives: Conversions, App Installs, Traffic, and Awareness. You’ll also need to set your campaign budget and schedule.

    How much do Quora ads cost?

    Clicks (CPC) – Optimize your ad delivery for traffic to your website or landing page. The minimum bid for a click is $0.01. Impressions (CPM) – Optimize your ad delivery to show your ad to as many people as possible. The minimum bid for a click is $0.20.

    How do I get paid on Quora?

    Quora is linked with Stripe, and nothing else. You can’t get paid by check or Paypal, Stripe is the only option. You don’t have to link up an account right away, but once you have earned $5 from your questions, you’ll be given the option to do so.

  • Master The Art Of Newspaper Advertisement

    Marketing is an area where every company owner will have to look at, regardless of what part of the business they are at. There are many options available in the market. One of the most common of these for the past few decades is newspaper advertising. The ads can do a lot more than just advertise one item or one sale. They are a good way to reach large numbers of people, especially those aged 45-plus age group who tend to read the paper while younger groups tend to get their news from television.

    Like all form of advertising the print ad depend on lots of things the size of ad(s), name of the publication(s), at what section of the paper the ads in, the frequency of adds run, and whether color use in ads or not. When we look at the newspaper is divided into columns. The newspaper ads are sized according to a very set formula which is a certain number of columns wide and a certain number of inches long. Multiplying these two numbers will give the number of “column inches” of the ad, which determine the ad’s cost.

    What is Newspaper Advertisement?

    Newspaper display advertising is a form of newspaper advertisement. A  Newspaper advertisement is the longest-running form of advertising available for business to market their products and service. In terms of small readership, companies will be target a specific group of people that may be interested in their products and service. As the name suggests that involve running an ad for business in any publication.

    Types of Newspaper Advertisement

    To start with a newspaper advertisement it is very much essential to know the types of newspaper advertisement i.e. Text Classified Ad, Classified Display Ad, and Display Ad. Let’s discuss these types of ads.

    1.Text Classified Ad

    These ads are an economical way to go about a newspaper advertisement. It has only texts classified section of the newspaper. These types of ads are commonly used by some job openings, matrimony, name change, lost, and found.

    2.Classified Display Ad

    These are the short text messages that contain different destination information. Mostly the ads are private-label information. This ad type of format has no limit of text or words or characters. This category of advertisements is an impressive and eye-catchy way of advertising.

    3.Display Ad

    Display advertising is defined by ads(graphic, or text) that appear in specifically designated areas of the newspaper. Display ads can take various forms including banners, images, buttons, videos, rich media, and more.

    Indian media companies
    Indian media companies

    Advantages of Newspaper Advertising

    There are many advantages of newspaper advertising. Below are some advantages:

    1.Better Reach

    The printed media like newspapers and magazines are the most inclined to pay attention to more extended periods of time.

    Almost 70-80 % of the citizen in a country read newspapers every month. This shows that print advertising has massive potential to reach the message to the readers and encouraging them to act.

    2.More Focused on Targeting

    Depending on the types of publications, many newspapers offer ways in which businesses can target particular audience groups. Another way for getting more focused is by using a niche population to target a specific demographic.

    3. Affordability

    Newspaper advertising costs vary and can get expensive if don’t do it in the right way. When done well newspaper advertising costs less per thousands of readers.

    4. Flexibility

    There are many types of newspaper ads like classified, inserts, and boxes. Also , inserts vary in several ways like catalogs, cards, single sheets, and more.

    Then each of these is further customized to come in large or small formats. The ads publishers have the flexibility to choose the exact size, location, and design of the ad. More newspapers have a lot of team of designers who are work with the client to create the ads.

    5. Better Engagement

    It is similar to better reach, the majority of newspaper readers are much more engaged with newspapers because they value the news more Whether it’s print or digital, newspaper readers are highly engaged and super attentive.

    6. Inspires Action

    A lot of people take action after seeing a newspaper ad especially the insert- in a study, 30% of the users went online or to go to the store to acquire more information.

    7.Bridges the Gap Between Online and Offline

    Even the newspapers are print still in this digital age 34 % of the consumers trust print advertisements more than search engine ads.

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    Newspaper Advertising Costs

    Newspaper advertising cost depends on many factor. Following are the list of factors:

    • Size of the ad itself- Newspaper ads are sold in column inch, so larger ones which require more print or digital real estate is going to cost more than the smaller ones.
    • Ad placement- putting the ad on the front page is more costly than the back page or any other page. Also, the position of the ad is very much an important factor.
    • Frequency of ad running- Daily running the ad in the newspaper or running the ad in monthly and weekly is a factor. Daily newspapers cost more than the monthly or weekly, but more the ad run it will cost less over time. In the world of newspaper advertisement more a person willing to buy that person will get more discounts.
    • Ad types- Different types of add have different rates. For example, the Service classified add cost less than box ad on an editorial page.
    • Circulation- The higher circulation of the newspaper more spending on advertising will be profitable. The national newspapers ad have more cost than an ad in local newspapers.
    Top Spenders in Indian Advertising
    Top Spenders in Indian Advertising

    Secrets for Effective Newspaper Advertising

    • Choose the newspapers carefully
    • Pay attention to your competition
    • Not Including Contact Details
    • Not Including a Call-to-Action
    • Creating Information Overload
    • Including Meaningless Imagery
    • Forgetting to Create Urgency

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    Tips to Good Ad Layout of Newspaper Advertising

    • Grab the Reader’s Attention – Newspaper advertisements are easy to miss if the ads don’t stand out. Normally readers look at the current news and events; in this, if you grab the reader’s attention with the ad, there is a higher chance that the readers will respond.
    • Focus on Flow – An effective ad layout must flow together. Most readers skip the body of the advertisement if their eyes do not flow automatically to the title. Factors that affect this are the amount of whitespace, the size and location of the logo, and the placement of the copy.  Following points keep in mind:

    The largest part of the advertisement is a picture that must be 60% to 70% of the ads space.

    People read from top to bottom and left to right so you must place the body copy below the main picture which is 15% of the ads space.

    In the bottom right corner of the page, you should place the company logo which is 5% of the page.

    • Choose Simple, Readable Fonts – The fonts you choose are central to your design and layout. Never use fonts that are difficult to read; instead, choose ones that are easily picked up but by the eye.
    • Keep Font Sizes Consistent- Be consistent. Instead of using large fonts within your text, use it for your call to action or your title. Random large words have impact on readers and it will be visually distracting.
    • Minimalist Designs – One more important tip is that when creating your newspaper ad is to choose a minimalist design. Don’t let your ad will look too crowded or busy if possible make use of the white space where you can.
    • Color Schemes- Color have the effectiveness of the ad. Too many colors make the ad messy and disorganized. Find that color which will be well suitable.
    • Choose the Flat Look- When developing the ad avoid the 3-D effects, too many shadows. These type of ads are popular before 10 years ago. Now days flat ads are more impactful to the readers.
    • Pay Attention to Alignment- If the ad is aligned well it will look more superior and professional compared to those around it. Since a newspaper is aligned with columns, pictures, titles, horizontal and vertical spacing, and picture aspect ratios, your ad should follow this system.
    • Manage Free Space with Care- White space is important to making the ad more crisp and well arranged but too much empty space create a problem. Large holes and more spaces makes the ad unprofessional. The white space should be in such way it stands out and looks fresh and elegant.

  • How to Advertise on Hotstar: A Complete Guide

    Advertising is a crucial part of every business, it attempts persuade the purchase decision of customers and potential clients. Defining the target market is also important because it not only helps make advertising efforts more effective, but it also lets you identify opportunities to improve your products and help your business succeed.

    Since it is the season of Ipl, that is counted as one of the biggest cricket league of the world, which is Currently being broadcasted on Hotstar. What could be a better opportunity to promote your brand when millions of fans are watching a nail-biting match of Ipl. You can not only promote your brand or product between matches but also between various shows, As Hotstar has a wide variety of audience from 120 countries worldwide.

    As Hotstar offers a premium range of audience, Many Brands that are looking to scale up their performance i.e. Lead Generation and Click campaigns can promote their brands or product on Hotstar.

    Now Lets look at How to Advertise on Hotstar

    How to Advertise on Hotstar

    To begin Advertising on Hotstar, First you need to visit Hotstar Ad serve. Advertising on hotstar is divided in three parts.

    Part 1: Campaign details

    part 2: Ad Set

    Part 3: Upload Ads

    Part 1: Campaign details

    Once you visit the home page, click on the button ‘Advertise on Hotstar’. Now you need to create an account and sign up or if you already have an account, you need to just login using your credentials.

    Once you are done with creating an advertiser account click on create campaign and choose choose your category for your ad to make its introduction, Whether it is sports, entertainment, etc.

    Once you advertiser account is created, Choose an objective that suits your brand. There are different Ad formats in every objective.

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    Objective

    Brand Awareness

    You can choose brand awareness if you want to promote your brand or if you are launching new products and services. You can select brand awareness to promote your product or brand.

    Ad format- Pre-Roll, Mid-Roll, In-Stream display, and Native frames

    Traffic

    You can select traffic as an objective, if you want your customers to land on your website or your landing page.

    Ad format- In-Stream display, Spotlight Stubs and Native frames

    Impact

    You can choose impact if you want to use a large user base in short time. Impact ads are displayed on Ipl 2020 matches or World cup.

    Ad format- Branded feed cards, Mid- Roll, and Pre-Roll

    Ad Formats

    Pre-Roll

    Pre-Roll Ads are rolled before the video starts.

    Hotstar Advertising
    Hotstar Pre-Roll Ad
    • Promote offers or your product launch with a 6-10 second, the non-skippable ad played before the video starts.
    • Target your customers based on demographics, location, interest, genre, or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for teasers, specific offers, product launches, or segmented messages.

    Mid-Roll

    Mid-Roll Ads are rolled in the middle of a  video or Match.

    Hotstar advertise
     Hotstar Mid-Roll Ad
    • Tell your brand story through a 10-60 second, non-skippable ad played during the video content.
    • Target your customers based on demographics, location, interest, genre, or affluence.
    • Optimize your ad with a custom call to action.
    • Companion ad formats such as lead-gen form, carousel, and web-view available to suit your marketing objectives.
    • Ideal for branding, sequential story-telling, or consideration.

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    In-Stream display

    In-stream display ads are presented during the streaming of a video.

    How to advertise hotstar
    Hotstar In Stream Display Ad
    • Drive brand recall through a video-like display ad placed on high-quality video content.
    • Target your customers based on demographics, location, interest, genre or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for driving consideration or traffic to the website.

    Native frames

    Native Frames Ad are displayed on the home page as users browse for content on Disney+Hotstar.

    hotstar advertising
    Hotstar Native Frames Ad
    • Capture your customers’ attention as they browse for content on the Disney+ Hotstar home page with native display ads.
    • Target your customers based on demographics, location, interest, genre or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for driving consideration or traffic to the website.
    • In-stream display ads are presented during the streaming of a video.

    Spotlight stubs

    Spotlight stubs ad are placed alongside video content.

    Hotstar advertising
    Spotlight Stubs Ad
    • Drive salience through native display ads placed alongside video content.
    • Target your customers based on demographics, location, interest, genre or affluence.
    • Optimize your ad with a custom call to action.
    • Ideal for driving consideration or traffic to the website.

    Once you have selected your brand objective, Add campaign details. Choose a name for your Campaign and Brand. After completing click on next to proceed further.

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    Part 2: Ad Set

    Now you have to select an ad set name. (Choose a creative name for your Ad set)

    Select an Ad placement for your Ad. There are two types of Ad placements.

    1. Display Ad

    2. Video Ad

    Display Ad

    Billboard
    Hotstar Billboard Ad
    Native Image
    hotstar advertisement
    Native Ad

    Video Ads

    Bumper
    how to advertise hotstar
    Hotstar Bumper Ad
    Mid Rolls
    hotstar advertising
    Hotstar Mid Rolls Ad
    hotstar ad
    Hotstar Carousel Ad
    Lead gen
    hotstar advertising
     Hotstar Lead Gen Video Ads

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    Once you have selected your ad placement, now you have to select demographics(Gender and Age) and your geographic location. Once your done with this, select device price range of your device and the mobile carrier. Hotstar also provides you with the option of selecting your custom audience.

    Schedule and Goal

    Select the start and end date of your Ad. Frequency is the number of times your ad will be displayed in a day. After you are done with this, set your budget and click next to proceed further.

    CPM- CPM stands for “cost per 1000 impressions.” Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears

    hotstar advertising
    Schedule and Goal

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    Part 3: Upload Ads

    Now you have to upload your ads, that are going to be displayed on hotstar. you can choose to display your ads on Android , iOS or both the platforms.

    1. Add the campaign title
    2. Select the CTA Text
    3. Add the Headline of your campaign
    4. Upload your Ad image
    5. Add a Landing page URL
    hotstar advertising
    Ad Preview

    You can also add a Ad tracker, to track your Ad by impressions or either clicks.

    When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis. After the completion of campaign,  a Video Plaza Report will be shared with you.

    hotstar advertising
    Dashboard

    Low-Cost Marketing Strategies For Startups| Low Budget Marketing Ideas
    Though it’s a fact that you have to spend money to make money, especially inmarketing. However, the rise of social media and digital marketing has made iteasier and quite inexpensive to market a business. However, today, even a smallbusiness startup entrepreneur can be creative with their marketi…
    StartupTalkyNiku Mandal

    Demographics

    Top Cities Monthly Active User reach

    Top Cities Monthly Active User reach
    Top Cities Monthly Active User reach

    Traffic Distribution – App Operating System

    Traffic Distribution - App Operating System
    Traffic Distribution – App Operating System

    Whether it’s an in app promotion, display marketing, or branded challenges Hotstar, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Hotstar you can achieve your business goals quickly and easily.

  • How to Build and Promote a Chrome Extension

    Google Chrome is one of the most popular web browsers in the world With more features, easy to use, security, and speed our love for Google chrome is ever increasing so is its popularity. We all can see the slow death of Internet Explorer in blue.

    Chrome Extensions
    Flipshope Chrome Extension
    AutoBuyApp Chrome Extension
    How to promote chrome extension?
    How to Build a Chrome Extension?
    How to Market a Chrome Extension?

    Chrome Extensions

    Flipshope Extension_startuptalky
    Flipshop Extension

    Chrome Extensions are add-ons that make your browser more powerful and automate the task for yourself. It helps you to save time and gives peace of mind. It becomes a must use a chrome extension when you want to do/automate a particular kind of work and don’t know how to code. Like if you want to participate in an online flash sale or keep yourself updated with the latest offers, deals, and coupons from e-commerce players, extensions are the way out. I would love to tell you more about other extensions but before that, I will tell you about the extension which I use all the time for shopping to save money.

    Google Chrome Extensions To Boost Productivity
    #google chrome extensions #boost productivity
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    Flipshope Chrome Extension

    Flipshope Extension is one extension which helps me to compare price across various shopping sites be it Flipkart, Amazon, or Myntra. Whenever I buy products, I get a graph like below which shows me how prices have changed over time and it helps me to make a purchasing decision.

    Flipshope Extension_startuptalky
    Flipshope Chrome Extension

    Another good feature of this extension is curated coupons and deals. While making a purchase I can see all coupon applicable to the product which helps me save a lot of money sometimes. The Founder of this startup is an IIT alumnus. Started in college, Flipshope is now a full fledge company based out of Bangalore. It helps people save money so customers love them. It has an active subscriber base of more than 1,50,000 and is growing.

    AutoBuyApp Chrome Extension

    This is one extension that has become a necessity for flash sale Deals. Who doesn’t love getting mobile in  1 rupee but also spending time and clicking buy now button at the exact time is near to impossible. Autobuy does exactly the same for me. It gets activated at the time of flash sale and buys. However, nowadays it’s much not useful because of less quantity on sale. But still, there is hope. The reason I love it over others because their codes run the fastest and have probably the best and easy to understand UI.

    AutoBuyapp Chrome Extension_startuptalky
    AutoBuyapp Chrome Extension

    So we have seen two chrome extensions two things which made me feature this extension is the product. The product is not just the UI but also the functionality and basically, problem-solving. So if you are planning to build a chrome extension you must keep the pain point of users in mind and build a great product.

    How to Build a Chrome Extension?

    Here are points you can take care of while building one:

    1. Keep it simple – Just check other extensions. Most of the extension’s UI Sucks. You will be confused and jumbled after downloading. Apart from UI, the process of user onboarding has to be super simple. Make it lightweight and seamless to use.
    2. Just do what you promise – A user downloaded your extension just do what you promise to do and nothing else. If you will notice when you download autobuyapp there is no requirement signup or give your data because they help you to buy products on e-commerce portals.
    3. Improve, Improve, Improve – Well this is one thing you shouldn’t leave even after getting millions of users. Always take feedback and improve the product as per user requirement.
    4. Keep an eye on competitors – Along with feedback from users, you should also put some efforts to check competitors’ products and the changes.

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    How to promote chrome extension?

    Tips to Promote a Google Chrome Extension:

    • People love things that are available for free.
    • You can take help from influencers.
    • You won’t be relived even after your extension gets launched.
    • If possible, invite the media.
    • ‘Guest blogging’ is a good option.
    • The most classic way is to make an ad.

    How to Market a Chrome Extension?

    • Chrome Store SEO

    First and foremost, it’s very important to know what keyword can make your extension’s rank better in the Chrome Store. You need to optimize the description by using relevant keywords that is more frequently and more prominently. Also, you can consider writing a longer description as it works better when optimizing for ranking on long-tail keywords.

    • Email Marketing

    In the newsletter you send to your potential customers, you can explain the advantages of your expansion, have a clear CTA, and you’ll be enthusiastic about the Chrome extension for your customers. This will also assist user retention as every few minutes individuals check out their browsers with their brilliant icon/logo. To increase your success in doing a newsletter, you can have a very plain subject line and make sure the content includes at least one call to action to lead your users to what you wanted them to do.

    • Get Reviews

    If you maintain your customers happy and frequently interact, they can assist drive word of mouth as well they can also increase the ranking of your Chrome store. Make a point to answer every review of Chrome’s store and please be frank and open to feedback. If you get negative feedback, respond to it in a polite manner. It will actually calm individuals down. And if you receive excellent feedback and reply, this will encourage more people to leave good reviews as they know you read them.

    Most Popular Web Browsers And Their Market Share In 2020
    Web browsers and Social media applications are common ways to use the Internet. Privacy and speed are the two main considerations of peoples when choosing a browser. The size of the web browser market was 4.4 billion users in 2019. The market share of web browsers in 2020 is given below.
    StartupTalkyATHUL C K

    What are the Chrome Extensions?

    Extensions are small software programs that customize the browsing experience. They enable users to tailor Chrome functionality and behaviour to individual needs or preferences. It helps you to save time and gives peace of mind.

    How can we find my Chrome Extensions?

    To open up your extensions page, click the menu icon (three dots) at the top right of Chrome, point to “More Tools,” then click on “Extensions.” You can also type chrome://extensions/ into Chrome’s Omnibox and press Enter.

    What is Google Chrome Incognito?

    Incognito mode on Android devices is similar. It’s a way to hide as you travel the web. Incognito mode as realized in Google Chrome on Android basically hides your browsing history so others can’t see the websites you’ve visited.

    What is Flipshope Extension?

    Flipshope is a Google Chrome browser extension and also known as flipshope chrome extension that provides coupons, discounted e-Gift vouchers, deals, price comparisons, and price graphs that would help the user to buy the perfect product at the ideal time at a lower price.

    How to promote chrome extension?

    Tips to Promote a Google Chrome Extension:

    • People love things that are available for free.
    • You can take help from influencers.
    • You won’t be relived even after your extension gets launched.
    • If possible, invite the media.
    • ‘Guest blogging’ is a good option.
    • The most classic way is to make an ad.

  • Why Influencers Are An Integral Part Of Instagram: A Case Study

    Before Instagram Influencers became an essential part of Instagram, it was one of the most recent social media platform as it was established in 2010 and is a multi-channel platform that is available on both a mobile application and a desktop site. The website was created by Mike Krieger and Kevin Systrom and launched on the 6th of October 2010, however in April Facebook brought Instagram for $1 Billion.

    The photo sharing app allows its users to have their individual profile which is a user can make public or private based on their preference. The instagram users are able to post their photographers and videos on their profile, follow other users and gain followers in return. When Instagram was first launched it became sensation and garnered a million user within the first two months.

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    Instagram Influencers

    Now the platform has over 800 million active user on the platform from which 30 million brands and advertisers on the platform and around 500,000 active Influencers and 60% moving toward becoming an influencer. Most social media Influencers make a huge sum of money thorough this platform.

    Some of the top Earning from single post by Kim Kardashian who has grown into a millionaire and created an empire through Instagram. Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising Instagram influencer have a strong and loyal relationship with their followers as they share many aspects of their lives with them.

    social media apps that people predominantly choose for influencer media campaign
    social media apps that people predominantly choose for influencer media campaign 

    Influencer’s posts have made users decisions much simpler by providing information of new product information, helping them researcher the product and finally buy them as well. Most people on Instagram spend at least 60% or more of their time trying to engage in content created by brands and influencers.

    A survey stats that after seeing these products on Instagram at least 79% of the people searched for these products online, 65% looked up the app or the website and 46% brought the product. These statistics makes the influencers a vital part of instagram revenue. Below here are the different ways the Influencers benefit from instagram

    Followers and Following of Instagram Influencers

    The distribution of the number of followers is incredibly skewed, so it’s very difficult to visualize it in a readable manner. This is because the great majority of profiles have a low number of followers (less than 1000) whereas there are profiles with hundreds of millions of followers. Profiles with a high number of followers are very rare as only 10 profiles have more than 100 million followers and 420 of them that have between the range of 10 and 100 million.

    There are 4.5 million profiles with less than 100 followers as, on average instagram accounts have 296 more followers than following, but for verified profiles this ratio is 17,910. Another important distinction is between micro and macro influencers. Micro influencers have lesser than 100,000 followers, while major influencers have more than 100,000 followers.

    The average followers to following ratio for micro influencers is 37,000 whereas for major influencers it is 18,104. This tells us that if a brand is trying to run a campaign across niche markets they should go for micro influencers while if the campaign needs major influencers you should search for profiles with a ratio greater than 20,000 which accounts to 8% of the total number of major influencers.

    Target Audience

    Finding or identifying the right set of users is an important step for most influencers as even the brands expect the influencers to find a niche audiences to identify the right set of users. It is important to narrow down the user base as much as possible because once you narrow down, find the users that would appreciate product. Once the target audience is found then they try to reach them through multiple modes.

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    Engagement with target audience

    This is an important metric as it can reasonably summarize an Instagram profile and its engagement rate. For each unit of content published by the profile as the ratio between the sum of the number or likes and replies and the number of followers of the profile. This helps in identifying the quality of a profile.

    A chart must be creates as it is useful to get an idea of which values of the engagement rate are average or better in order to make changes next time. There are considerable differences between micro and major influencers. For the former group, 11% is the average engagement rate, while for major influencers values are of course lower and the average is 3%.

    Problems faced by Influencers and the brands

    While everything will be working out in number there are still seem to be multiple problems that brands and influencers are facing. Some of these issues include is not having a platform for payment and tracking the campaign which is happening through other companies like ifluenz, scrunch, etc.

    The biggest challenges for managing influencer campaign
    The biggest challenges for managing influencer campaign

    This is one of the gaps that can be filled to make things a little simple for Business users. Other problem are on managing contracts as if they are too many accepted by the influences it is difficult to fulfill them all at once. Which is why the Influencers also face problems to time manage their contracts.

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    Images or Videos

    There is a noticeable difference in engagement between image posts and video posts, and the contrast is even more pronounced for major influencers. The post have a higher engagement than video posts. on average for a micro influencer image posts have 1.5 times more engagement than video posts, while for major influencers this multiple increases to more than 2 times.

    On Instagram, the number of likes is much higher than the number of replies. On average the profile of a major influencer will have 237 times more likes than compared to replies, while for micro influencers the multiple is lower at 42 times. Replies are usually considered stronger engagement than simple likes so this should be considered before deciding which influencer the brands should patner up with for sponsored campaigns.

    Some of the influencer marketing facts
    Some of the influencer marketing facts

    Locations and languages

    The geographical location of a profile is estimated by taking into account a variety of factors like the biography of the profile the posts and the location tags on each post. The countries with the highest number of instagram profile are USA, Canada, Australia, UK, and Indonesia. Followed by Russia, India, The principal European countries and South American countries like Argentina, Venezuela and Colombia.

    Location data can also be used to infer the language spoken be Instagram users. Languages like English and Spanish are the most common by a wide margin. French is in third place to Canada and all the African where it is the official language followed by Portuguese, Arabic, Russian and Indonesian and Hindi which are in the top ten.

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    Hashtags

    Hashtags are important part of an instagram post especially for an influencer because it is a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics because hashtags aggregate all social media content with the same hashtag.

    The most frequent ones in our database are also the most frequent ones on Instagram: #love, #instagood, #photography, #summer and #repost are the first five. In this analysis we focus our attention to the tags that signal sponsored or promoted content. With hashtags one can observe which topics are most frequent with the most common promotional hashtags.

    The blue circles represent the most frequent hashtags used in combination with the one that indicate sponsored content, but there is not enough space to label them all, so we just summarized the most common topics. The #ad hashtag is used in pretty much all contexts, and the same is true, to a lesser degree, for the #collaboration hashtag.

    In the beauty and cosmetics sector we see a predominance of the #collab and #collaboration hashtags. The #ambassador hashtag seems to be used almost exclusively for fitness, sports and summertime topics. The #partner hashtag appears for the most part in posts related to photography, nature and fitness again.

    Posting Frequency

    The great majority of the profiles post a few times a week on average. One may wonder if major influencers post more than regular profiles. That is indeed the case the biggest influencers post 4.2 times per week on average, while smaller profiles have an average of 3.2 posts per week.

    As to why a higher posting frequency correlates with a lower engagement rate there could be several factors at play, like more posting corresponds to lower quality overall; too much posting is penalized by Instagram’s feed algorithms.