StartupTalky

Tag: advertising

  • What is the major Difference Between these Marketing Tools- Advertising, Publicity and Promotion?

    In order to pursue brand recognition, you have to deploy these marketing tools- Advertising, Publicity and Promotion. Each tool plays a crucial role in communicating products, catalogues or services of a brand to the users.

    A marketing tool is a technique that helps your business to develop or dilate your products and services to the public. Besides, deploying marketing tools impacts a favorable effect on your brand sales turnover and brand awareness. Advertising, Publicity and Promotion are one way or another way to brew a company’s profile in the public.

    What is Advertising?
    Types of Advertising
    What is Publicity?
    Types of Publicity
    What is Promotion?
    Types of Promotion
    Major Difference among Advertising, Publicity and Promotion
    FAQ

    What is Advertising?

    You are watching a film on television, apparently there will be an intermission in between the movie and you see a clip regarding a product that they’re trying to sell.

    Advertising is nothing, but a short duration of video clips which represent the brand. Moreover, it is done as a marketing communicating strategy among public audiences as it drives brand awareness as well as sales to the products for which advertising is for.

    Advertising entices watchers to make a purchase on the products that they’re showing in such an ingenious way.

    For instance, When you are frigging craving for something to eat while binge watching your favorite web-series on YouTube and out of nowhere, you see an advertisement of KFC, where an actor devours chicken wings, Urg! That appetites your hunger. Additionally, Advertisement can be done in paper form likewise- Magazine, newspaper, leaflets etc.

    Ultimately leads you to order something on Swiggy or Zomato. This is how advertising works on marketing, by enticing public eye to make purchases forthwith, Besides Advertising should be appropriate, credible and pertinent to the brand.

    Types of Advertising

    Newspaper:

    You will encounter Big Bazaar advertisements in the end or the middle of Newspaper apropos any offers available.

    Big Bazaar Newspaper Ad
    Big Bazaar Newspaper Ad 

    Radio

    This mode of advertising is prevalent in olden days, because almost two-third of the population have listened to sports commentary on radio since the 60s and in the middle of time-out you will listen to Nestle ad most of the time back in those days.

    Television

    Naaptol is a great example for television advertisement, where time-slot is given to make as many as customers to call for them and allot an order for the particular product which the hosts are trying to sell for the seven minutes max.

    Catalogues or Direct Mail

    When direct mail was introduced, this played as an advantage to businesses in promoting their products in an effortless method by sending postcards, platelets or leaflets and papers to its targeted customers. When you open an email, you will see a plethora of emails from Swiggy or Zomato.

    Zomato Swiggy Email marketing
    Zomato Swiggy Email marketing

    Online

    One of the easiest methods to drive traffic to your brand is to advertise your products or service online. For instance; If you are searching for mnemonics regarding to clear a predicament math exam and you encounter Byju’s in the bottom of your screen and asking you to enroll.

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    What is Publicity?

    A few months back, world-famous Portuguese footballer, Cristiano Ronaldo moved two bottles of Coca-Cola off a table during a press conference which led to the company’s share price falling by $4 billion minutes after the gesture. This essentially is an example of bad publicity even though the footballer didn’t essentially demote the product.

    Publicity is an activity through which a product or brand creates awareness among the buyers. It is generally the media attention for a product or service. Publicity can be both positive and negative. Companies use Public relations to have controlled publicity. It is a form of non-paid promotion.

    Types of Publicity

    Publicity can be a boon or bane to the image of the product or brand. The different types of publicity are:

    News

    News and media coverage is a common form of publicity and affects the product vastly as this information reaches a huge number of people. Since the company doesn’t have control over the news or the media releases the publicity can be both positive or negative.

    Digital Activities

    As the world has deeply immersed in the internet and people follow the movements of the company diligently as everything is available to them, the presence of the company and its products on social media is a kind of publicity as people tend to share the posts with friends and others.

    Social Efforts

    Social Efforts by the company gains the attention of the media and likewise the general public. Companies promote a green environment, action against climate change and other social problems which gains the company a positive image.

    Events and Conferences

    Companies sponsor music concerts, trips and other events, this helps in making aware the presence of the company to the public. Conferences are conducted by the company to attract investors and other potential stakeholders.

    Partnerships

    Companies partner with other companies to increase their customer base along with the other companies’ customers. This promotion is mutually beneficial and profitable.

    Press Release

    The press release is handled by the Public relations department of the company and this form of promotion is in the control of the company. Press releases are made to announce the major events of the company.

    Product Release and Offers

    Companies draw the attention of the public for their new products through product launch events. The product launch is also telecasted online through YouTube and other platforms. The company also gives away offers and discounts to help in creating more demand for a product.

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    What is Promotion?

    Those pesky Ad Breaks while watching an interesting movie or a match is really an infuriating thing isn’t it? And they are the answer to the question ’What is promotion?’. Promotion is a process in marketing through which the company informs the user about the product, its uses, benefits and urges the buyer in purchasing the product. It is a form of communication from the buyer to the seller. It is a method to create awareness of the product among the users to coax them into choosing this particular product or brand over other competing brands and products.

    Types of Promotion

    As mentioned earlier, Ad breaks and advertising aren’t the only types of promotions a company uses to create awareness about its brand or product among the customers. The types of promotion used are:

    Direct Promotion

    Direct promotion is the promotion where the company communicates with the customers directly without any intermediary. This is done through email marketing, websites, promotional letters, etc.

    Sales Promotion

    Sales Promotional methods are the ones the company follows to increase sales by way of methods like buy 1 get one free, lottery, etc.

    Public Relation

    Public Relation is one essential component for the survival and sales of a company. The company uses PR to communicate with the customers and other stakeholders of the company to increase its presence.

    Advertisements

    Advertisements are the most common form of promotional activity done by a company. Advertisements are cheap and it helps the company in mass reach. Advertisements can be made using newspapers, the internet, television, radio, etc.

    Direct Selling:

    Direct Selling is a promotional activity when the company entrusts agents with the product and the agents travel from door to door and sell the product.

    Online Promotion:

    Online Promotion is the promotion done by the company with the use of the internet. This includes email marketing, advertisements on the internet, etc.

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    Major Difference among Advertising, Publicity and Promotion

    Parameters of Comparison 

    Advertising 

    Publicity 

    Promotion 

    Definition 

    It is a paid-up marketing one-way communication, which shows your brand either visually or in written form. 

    Publicity is an action which is engrossed by the media in the eyes of the public. 

    Promotion is a method of informing their targeted audiences about the products and urging them to make a purchase at the spur of the moment. 

    Types

    There are various types of advertisement such as- Television, online, outdoor, radio, newspaper, Cinema and magazines advertisement.

    News, Digital Activities, Social Campaign, Press meeting for inauguration of the product, Social efforts and product release or offers etc.

    Direct promotion, Direct selling, Online promotion, Public Relation (PR), Advertisement and sales promotion.

    Advantages 

    Entice watcher that leads sales, Consumer awareness, Fights competitions, introduction of new products to markets and Wide coverage of brands.

    Low-cost, augment Credibility among buyers, provide informative and draws audiences attention.  

    Introduce new products to its users, Generate new leads, Immediate returns, Better control, Ameliorate Public image and Enhance large scale production.

    Disadvantages

    Advertising cost sky-high, impersonal, lacks flexibility and one-way communication. Discourage small businesses who can’t afford to cast an advertisement.

    Lack of control if ignomable is framed against the company, Cost high in case of any press meeting is arranged. 

    Expensive, Tarbish Brand Image and Short-term orientation that engenders ambiguity about the products. 

    Examples

    You encounter Banner or poster in the middle of travelling somewhere likewise; a person opening his mouth wide to have a bite of Mcdonalds burger. 

    When you step out, you hear vegetable vendors trying to sell their products by shouting loud in order to engross buyers.

    If you go to a fast food restaurant and as a regular customer you get a promotion availability ‘Buy One Get One’.

    Conclusion

    Promotion, Publicity, Advertising are done mainly to create awareness of the product and coax the consumers in choosing the product among the competing brand’s products.

    Both Advertising and Publicity are a form of Promotion. In this era, where consumers are flooded with a lot of choices, it is essential for a company to advertise and publicize its product and brand and use these promotion methods to survive and flourish in any industry.

    FAQ

    What is the most effective promotional tool?

    According to numerous studies calendars and notepads are the most effective promotional tools.

    What are the tools of publicity?

    Media relations, Social media, Newsletters, and Brochures and catalogues are some of the tools you can use for publicity.

    What is the most expensive promotion tool?

    Personal selling is considered as the most expensive promotion tool. As it involves training costs.

  • How does Gmail makes Money?

    Every business generates services in order to get some sort of revenue. From a small business to a large industry, they all work for a single goal and that is Revenue. Likewise, Gmail also generates its revenue via rendering some services to the uses.

    Gmail plays as a business tool in the collection of data as it aids advertisers to ameliorate their ads in an ingenious way to bring quality out of it. Factually, more data engender more income to Gmail. The second way to earn, Gmail campaign personalized ads like contextual inbox ads within Gmail.

    Besides, Gmail also makes money out of generating GSuite subscription for businessmen, that helps to allow custom domain emails. People may wonder, how does data represent income to Gmail? When you sign up for Google email services by accrued on all Google’s terms and conditions. Ultimately your data has been stored in the Google Dashboard and those data are required to keep their business running.

    How does Gmail makes Money?
    Pros and Cons of Gmail
    FAQ

    How does Gmail makes Money?

    Gmail, a Google offered service mainly generates revenue by using its platform for personalized advertising for companies through advertising agencies and it shares user data to provide relevant ads according to the search and likes of the users.

    Advertisement contributes to the revenue of the company predominantly. Gmail also earns through GSuite Subscription. It is used by businesses and professional bodies and institutions to create custom domain emails.

    Businesses per se seek Gmail as their revenue source, where they pitch their products or brands to audiences. Gmail earns every penny by running personalized ads that emphasize highly user’s interest and track their activity across the web; Therefore, Gmail establishes pertinent advertisements according to the users.

    Furthermore, Gmail makes literally 120 million dollars per day from these three activities-

    • Displaying personalized ads
    • Share data to deliver relevant ads
    • Drive businesses to subscribe to GSuite for custom domain

    Gmail displays personalized ads

    Gmail Advertising
    Gmail Advertising

    Ever searched for a product that you wanna buy and your Google and Gmail is filled with advertisements related to the product. And Google earns by displaying those targeted ads.

    Have you heard of Google Adsense? Google Adsense is a program released by Google in June 2003. It provides publishers with a way to earn money through their online content by matching ads to the site based on the content and visitors. The ads are created and paid for by advertisers who wish to promote their products.

    While users sign up in Gmail, they permit Google to use their data. Google uses this data to show targeted ads to its users using Google Adsense. Gmail sends customized ads to the users’ inboxes based on the types of newsletters and emails subscribed by them.

    Gmail earns when a user clicks the ad that is being marketed. Advertisement revenue is high due to the large number of users on the platform.

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    Share data to deliver relevant ads

    How many of you have clicked the “Agree to terms and conditions” box without reading them while creating your Gmail account? Definitely everyone. What we are essentially allowing is Gmail and by large Google is sharing our data with them. Personal data is the emails you send, the regular emails that you receive from your contacts and includes the people in your contact list too.

    By accessing your data, Google can know your preferences and dislikes, send ads accordingly, and gain higher revenue. But Google also gives its users the option to opt-out of such ads and sharing of personal data for targeted ads can be discontinued.

    GSuite Subscription

    GSuite tools
    GSuite tools

    Gmail earns through GSuite Subscription. GSuite subscription is a subscription plan for companies and professional institutions. Using GSuite Subscription, the company can use larger storage space and have customized email logins. They have access to all office applications. GSuite can be subscribed by making a monthly payment for every user. The standard price is USD 6 per user per month.

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    Pros and Cons of Gmail

    Pros:

    • Gmail account is mainly created to use any Google services like for installing a game or signing up for YouTube with a Gmail account.
    • Businesses have been gained much in the field of Gmail, by running personalized ads. Moreover, businesses can track down customer’s interests and work on it, to capture as much as customers to their business by rendering services which is favourable to them.
    • Low-cost services, as Gmail offers valuable email management features to the users. Business finds Gmail as their source of revenue, as Gmail runs personalized ads to track users.
    • Gmail is highly integrated within the Google ecosystem, and there will be no delude activity

    Cons:

    • While Gmail underscores highly on data collection, repercussion concerns on data monopoly and data privacy. Hackers may penetrate crucial data as leads to leakage of data privacy.
    • Zoho mail has offered multiply features such as bestowing lower-cost custom domains to businesses and competing with Gmail.

    Conclusion

    In the present world, everything runs on technology: virtual education, work from home, etc. making Gmail an integral part of our lives. Basically, all forms for all purposes ask for a Gmail address which shows the extensive use of Gmail and its large number of users.

    With the Covid pandemic, Gmail saw an increase in users and increasing use of Gmail by people that in 2020 Gmail had two major blackouts globally. Many Companies, Corporations and educational institutions had purchased GSuite to continue the work and education remotely during the pandemic making Google earn a large revenue. Thus making Gmail an essential part of the lives of people.

    FAQ

    What is Gmail?

    Gmail is a free email service provided by Google that generates revenue by displaying personalized ads to its users.

    How does Gmail generate revenue?

    The two major ways Gmail generates revenue is by displaying personalized ads to its users and through GSuite Subscription.

    Is Gmail profitable?

    Yes, Gmail is the number one email service provider and has over a billion users across the globe. It has become one of the profitable businesses for Google.

  • List of Brands Endorsed by Jennifer Aniston

    Jennifer Joanna Aniston better known as “Rachel Green” from the famous American sitcom “Friends” is an American actress, businesswoman and producer. She began her professional film career in 1993 as she got her big call. The movie was a horror-comedy called Leprechaun.

    She flourished from “Friends” which started in the year 1994 and ended in 2004. It was said to be one of the longest sitcoms going on constantly without any break. This show got her awards like Primetime Emmy, Screen Actors Guild and many more. Movies of Jennifer Aniston that were huge box office hits are “Just Go With It”, “Marley and me”, “The Breakup” and many more.

    In 2019, she came back to television as she produced and acted in an Apple TV+ series, “The Morning Show” which fetched her a “Screen Actors Guild award”.

    She has few but a very prestigious profile of endorsements. The brands that she endorsed are as follows:-

    Glacéau Smartwater
    Aveeno skincare
    Emirates Airlines
    Heineken
    Falic Fashion
    Shire
    Living Proof
    Vital Proteins
    FAQ

    Glacéau Smartwater

    It is a brand manufacturing bottled water. Founded and introduced in 1996 to the US. Jennifer Aniston has been their ambassador from 2008 up to 2020. It is owned by the energy brand, a subsidiary of Coca-Cola.

    In 2019, the summer campaign of the brand was aiming to promote the importance of women’s health and the importance of drinking water in their lives. Gloria Young, the Brand manager states that Jennifer Aniston the superstar is as sleek as the outer packaging of the product.

    Besides, she is the embodiment of modern women keeping well inside-out. Hence there could be no better person representing them.

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    Aveeno skincare

    Aveeno is an American skincare brand started in the year 1945 by the musher brothers. Currently, it is under Johnson and Johnson. The active ingredient that makes Aveeno unique is the rolled oats in it. The brand name is even derived from the scientific name of a common oat, Avena Sativa.

    Jennifer Aniston was announced as the face of the brand in the year 2013. Jennifer takes a ride to nostalgia as she mentions how she has been using Aveeno since her teenage years. To date, she’s the face of Aveeno with the most trendy body lotion on sale.

    Emirates Airlines

    Emirates airlines is the largest airline belonging to the United Arab Emirates. It commenced working in October 1985. Jennifer Aniston was first seen in their commercial in the year 2015.

    In 2016 she was approached again. The reason is well stated by Boutros Boutros, Emirates divisional Senior Vice President. It is said that they were being flooded with requests for seeing Jennifer in their commercial again. People could relate to her and her personality. The humour resonated with the ones who watched.

    Also, Jennifer Aniston is just like the brand Emirates. She is enduringly universally appealing. Her sophisticated aura and down to earth attitude matches greatly with that of Emirates. Hence in 2016, she was seen in the Emirates commercial again. However, this ad of 2015 is highly criticized and called hurtful by the crew of delta airlines.

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    Heineken

    It is a Dutch multinational brewing company, founded by Gerard Adriaan Heineken in the year 1864. Jennifer Aniston was seen in the Heineken commercial called “Happy Together”. The commercial promoted the premium Dutch beer from Heineken.

    She was the perfect pick for the brand. Charming, funny, pretty and most importantly loved by all. However, this commercial was banned as it was said that it “wasn’t meant for television”. Despite the banning, the commercial went viral and became a discussed topic fetching Heineken quite a deal of advertisement.

    Falic Fashion

    Falic Fashion Group was founded in the year 2005. It is a brand belonging to Hollywood. It manufactures and distributes fragrances. The firm has a collection of Perry Ellis, laundry and much more. In 2010, Jennifer joined hands with Falic Fashion to launch her first-ever fragrance, “Lovalie”.

    She called it a not too perfume-y perfume. Also, she commented that floral smells are what she loves, not too flowery. This is her choice of fragrance. Once somebody wears it they will definitely be questioned that “you smell great.. what’s it?”. For advertising the fragrance, she’s seen sitting on rocks with minimal clothing near the waters. She said just like her look the perfume is “sexy and clean”.

    Shire

    Shire partnered with Jennifer Aniston in the year 2016 to educate people about dry eyes. Jennifer Aniston says she herself got symptoms of dry eyes. She is not the one alone. There are 30 million Americans suffering the same. Itchy eyes while reading or outdoors is something she faced vigorously. She wants Americans to be aware through an eyecare brand like the Shire. The shire mentions that they are thrilled to work with Jennifer Aniston.

    Living Proof

    Living Proof is a haircare brand that used to be co-owned by Jennifer Aniston and she used to be the main spokesman for this. She partnered with them in 2012. She was the face of the Brand and the chief spokesperson. However, she left the Brand when Unilever took over.

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    Vital Proteins

    Vital Proteins is America’s leading collagen brand. It was founded in the year 2013. However, it was taken over by Nestle in 2020. Jennifer Aniston has been using and promoting it since 2016. However, by the end of 2020, we got to know she finally joined the company as the chief creative officer. She has had a fancy for collagen for a long time.

    Her social media evidently demonstrated it. In this venture, she said she thinks collagen is the most important thing in one’s body as it holds everything together. She’s really happy about this. The company expressed its joy by stating how Jennifer embodies fitness in modern women.

    These are a few of her leading endorsements. However, there are more companies she has been facing for. But those are the ones she owned. Those don’t define endorsements. Hence those aren’t included in her endorsement list.

    FAQ

    What is the net worth of Jennifer Aniston

    The estimated net worth of Jennifer Aniston is $300 million.

    What is the age of Jennifer Aniston?

    Jennifer Aniston was born on 11 February 1969 is 52 years old.

    What companies does Jennifer Aniston own?

    Jennifer Aniston co-founded hair care brand Living Proof but later left when the company was sold to Unilever in 2016.

  • Innovative Marketing Strategies of Rolex

    When it comes to the luxurious watch brand, Rolex is the first to cross our minds. The very prominent watchmaker brand, established in Switzerland and founded by Hans Wilsdorf in 1905.

    Rolex got its shine when the company came up with the first-ever waterproof watch, in the year 1926. Rolex has always been very innovative and prosperous with its designs and features. The brand has always been up for competition and is quite front in the matches of luxurious watches.

    With its luxury and styling, Rolex may seem like an extremely expensive watch brand, right? Well, suiting its fame and image, you’ll probably guess right on it. The most expensive watch that Rolex ever sold in the history of its establishment was Paul Newman’s Rolex Daytona with a cost price of $17.8 million. Pretty expensive, right?

    Rolex functions on the funds raised by the Hans Wilsdorf Foundation trust. The profits and revenue generated by the brand go to the company and its people. Rolex does not disclose any of its profit results and neither pays the corporate tax.

    Nonetheless, the company has a very strong market position and with this, we will be discussing the marketing strategies of Rolex in this article. Let’s get started!

    Product Marketing Strategy of Rolex
    Pricing Strategy of Rolex
    Campaigning Strategy of Rolex
    Promotional Marketing Strategies of Rolex
    FAQ

    Product Marketing Strategy of Rolex

    Rolex categorizes its products collections into distinct parts – Oyster collection and Cellini collection. All these categories offer different styles and elegance. With oysters, you will find a watch of prestige with around 20 different models. These products are created with the best raw materials and gathered with great scrupulous compassion on their details.

    Rolex puts great effort and attention towards the quality of its products and manufacturing. The brand is widely known for its premium quality watches.

    Rolex watches are designed in a way to add shining touchup to your look. The brand is extraordinary with its innovative design and waterproof feature. Its wrist watch comes with features where date and time change automatically. Rolex manufacturers are extremely accurate and innovative and that’s what keeps it in a strong position in the market.

    Pricing Strategy of Rolex

    With its luxurious and expensive image, its prices are also alike. Rolex offers its products in a wide pricing range, starting from 5,000 dollars to beyond millions. The pricing of Rolex watches is entirely based on the materials and model they used in the product.

    Rolex’s watches are very crafty as well as elegant, made by professional skilled workers. Its watch collection is exclusive and made for people of high society.

    Although Rolex does not offer any kind of discount or sales to its customers, its marketing strategy is based on the manufacturing of the product. Rolex sells its products based on its mechanism of perfection and usage of distinct stones and metals.

    Rolex rose Gold Watch

    Campaigning Strategy of Rolex

    Rolex has always been pretty enthusiastic with its campaign for the products. The company manages social media pages on Facebook, Instagram, YouTube, and others to reach out to a large audience with potential.

    In fact, the company has designed its logo in such a manner that it conveys the message of Rolex royalty as well as exotic nature which are clearly seen in its watches.

    The brand functions with the tagline ‘A Crown for Every Achievement‘ which attracts great customers to the company. It sells with the vision of selling watches for people on their every achievement which needs to be cherished. Its watches are specially designed for successful people who know the value of its products.

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    Promotional Marketing Strategies of Rolex

    In order to enhance sales, promotion is more of a necessity. It conveys what features and uniqueness a product carries to its customers. Promotion strategies are very necessary to reach the customers and make them familiar with the company’s products. Rolex works on its promotion strategy by defining the class it belongs to. It is promoted as a lifestyle necessity rather than as a brand.

    Rolex’s promotional marketing strategies are:

    Print Advertisements in newspapers and magazines

    Rolex Print Advertisement
    Rolex Print Advertisement

    Television Advertisements

    Entrenched advertisements in various movies

    Rolex Promotion in James Bond movie
    Rolex Promotion in James Bond movie

    Through sponsoring game events

    Rolex Sponsorship in F1
    Rolex Sponsorship in F1

    Its promotion strategies are framed to reach out to the target audience efficiently. Rolex manages its company and customers and works according to their elegance and styling.

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    Conclusion

    Rolex is remarkable when it comes to the quality and styling of its products. It charms up the personality of people. Its watches work as a style statement for an individual.

    With its tremendous as well as luxurious marketing strategies, the company owns a huge loyal customer base, and almost every person with a style sense desires to wear a Rolex’s watch.

    The brand is pretty luxurious and expensive that’s why it is meant to please only a specific category of people who can actually afford a watch from the Rolex brand and be cool with it.

    The marketing strategies of Rolex are designed to reach the target audience and fulfill the market requirements. Its marketing strategies also include a brand endorsement from celebrities and sponsoring any game event. All these add up to the success of the extremely prominent watch brand, Rolex.

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    FAQ

    Who is the founder of Rolex?

    Hans Wilsdorf and Alfred Davis founded Rolex in 1905.

    Who is Rolex owned by?

    Rolex is owned by The Hans Wilsdorf Foundation, a private family trust.

    What is the revenue of Rolex?

    The revenue of Rolex was 520 crores USD as of 2019.

  • Adpump Review: An unheard CPA network

    Advertising online is one of the most convenient and cheap ways to attract new customers. Almost everyone has an online presence and advertising in the virtual space is an important step in today’s marketing.

    Whether you’re a website owner or an entity looking for more customers, a CPA network is great for business. Adpump is a global CPA network that connects publishers with people who need advertising.  The service is active gobally operating in several region

    As a publisher, you can gain more traffic through their website’s rated listing. Although you may not have heard of it, Adpump used to be a growing CPA network back in 2017 and we’ll take a look at its features.

    Adpump: Features
    Adpump: Pros
    Adpump: Cons
    FAQ

    Adpump: Features

    Just like any other CPA network, Adpump has certain features that make it unique. The network focuses on eliminating scams and fraudulent offers from publishers. Besides this Adpump runs all transactions based on the blockchain making them secure and private. It provides multiple ways to pay and get paid for your traffic.

    Features listed on the Adpump website
    Features listed on the Adpump website





    Try Adpump Now


    Notable features of the network include:

    Secure Transactions Between Clients

    Adpump differs from other CPA networks because of its extensive fraud detection methods. Scams are common when it comes to online marketing. Adpump provides users with verified publishers and ensures transparency in its services.

    Transactions are based on a blockchain, granting secure gateways for payments between publishers and clients. The transactions are done through the use of ADP tokens. This means the publishers also receive their end of the deal subject to Adpump’s terms of service.

    Analytics Dashboard

    Adpump has a dedicated client dashboard with statistics to keep clients updated. The dashboard provides real-time information about how an ad is performing, site traffic, and turn-ins. These analytics mean that transparency exists between the clients and publishers at all times.

    The dashboard also prevents any form of scams as sites can be monitored at any time. Marketing campaigns can be tweaked based on the tracked progress. Having an overview of ads is truly helpful when trying out new strategies.

    Rated Publishers

    The listed publishers are all websites or blogs with medium to high traffic. The affiliates available are also spanned across several categories including gaming, sports, cooking, etc. This means you are bound to find a perfect website for your ads no matter what.

    The offers are sorted on a rating basis so you can always choose the best one. Furthermore, if you happen to be the owner of a website, Adpump keeps the registration process simplistic. There is no interview process, unlike other CPA networks. As long as your website qualifies, you can offer up your website.

    Easy monetization

    The blockchain-based smart contract ensures that you get paid for your ad hosting. The minimal cashout amount is also low at $10. Adpump provides an easy way for content creators on the web to get some additional revenue. The site also pays for referrals with a 5% commission. As long as the quality of your content and the website’s traffic remain intact you can continue to provide service.





    Try Adpump Now


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    Adpump Clients
    Adpump Clients

    To further help you in choosing your next CPA network, here’s a list of the pros and cons of Adpump.

    Adpump: Pros

    • Blockchain-based network
    • Secure and transparent
    • Provides an easy user interface

    Adpump: Cons

    • The service is slightly outdated
    • Lack of proper customer support
    • Negative reviews over the past few years
    • Lack of new publishers
    • The ADP token value has depleted





    Try Adpump Now


    Conclusion

    Maintaining integrity and standards is key to ensure long term survival when it comes to a service. It is perhaps here that the CPA network, Adpump has fallen short. Popular networks like Google Adsense dominate now, along with services like CPALead, MyLead, Fireads etc. These services provide similar offers while keeping their systems updated. It’s essential to know the service you want to use a little better for the best results.

    FAQ

    What is Adpump?

    Adpump is a global CPA network that connects publishers with people who need advertising.

    What are the features of Adpump?

    Adpump offers Quality Assurance, Reliable customer service, and Seamless integration.

    What are some alternatives of Adpump?

    Trafficake, Affie and Peerfly are some of the alternatives of Adpump.

  • Why did the Mobile industry boom in 2020?

    Mobile Industry took its turn during early 1997 when the first GSM sim was introduced in the market. Because of GSM sim cards, it was easier to connect with people in remote areas at a cheap cost. People started buying mobile phones which turned out to be a great success for the mobile industry.

    According to research, 1.38 billion mobile phones were sold worldwide every year. The industry took a pace after companies launching new smartphones which were multi-functional in their use. Presently the youth is too attracted towards new technology ensuring that they are as updated as possible.

    But the major turning point for this industry was the year 2020 in the whole last decade. Here is why the mobile industry is booming every year and especially in 2020:

    5G Connectivity
    COVID-19
    Banking Sector
    Digital Advertisement Growth
    E-Commerce
    IoT Devices
    FAQ

    5G Connectivity

    5G is the 5th generation mobile network introduced in the world to set a new global wireless standard. The wireless technology is meant to deliver hi-speed GBPS data, increased availability of the network, and a uniform experience to its users.

    This speed is achieved by using higher frequency radio waves in addition to low and medium band frequencies used in the 4G Network (the 4th generation network).

    The latest smartphones in our mobile industry are launched with 5G band compatibility which helps to increase the speed of network and internet and also makes the work easier. The next target to achieve better growth in technology is by speeding up which is possible by 5G connectivity.

    COVID-19

    2020 is the year where most effects of the coronavirus pandemic were seen. A worldwide lockdown was going on and physical connectivity was lost, the only way to carry out the routine activities and tasks was through the help of the internet and mobile phones.

    Schools and offices were working on their systems virtually. The mobile industry got the benefit as everyone required a smartphone to carry out their routine activities and scheduled things through the medium of applications present in the smartphone.

    Also, the government was supporting the virtual method as there was a huge rise in the number of Covid patients and helped many people by providing them with smartphones and gadgets at very reasonable costs.

    Mobile manufacturers started focusing on budget smartphones that can be easily purchased by a middle-class person. Mobile companies covered all the losses they had incurred and made huge profits.

    Banking Sector

    One in every four people uses mobile banking services all over the world. Mobile banking provides the convenience and quickness of completing financial transactions via mobile applications and websites which is very feasible for their customers. Thus, banks are convincing their customers to shift to mobile banking which is directly beneficial to the mobile industry as it increases the usage of smartphones.

    Also, many people prefer to keep two separate mobile phones, one for personal use and another one for business, financial, and banking purposes to avoid mobile fraud or any hack.

    A survey was done on mobile banking trends which tells that there’s a growth of 38% in the year 2020 when compared to 2019. The banking sector in collaboration with the mobile industry can achieve much more progress in the future.

    Number of Phone users in millions
    Number of Phone users in millions

    Digital Advertisement Growth

    Looking at the growth in smartphone usage and the drastic shift towards digitalization, many companies are now considering mobile advertisement. These companies advertise through text ads or via SMS or through banner advertisements that appear embedded on a mobile website.

    Mobile Ads
    Mobile Ads

    Mobile marketing is easy to access and a very cost-effective way of marketing. Mobile media has begun to draw more significant attention from the media advertising industry since the mid-2000s, based on a view that mobile media was to change the way advertisements were made.

    Today the techniques have shifted completely and the strategies used are far more advanced. The effect of digital advertisement directly comes to the sales of the mobile industry providing digital content to the audience.

    E-Commerce

    E-Commerce started in 1979 with limited resources, but gradually increased and is now in 2020 at it is at its peak. The rise of E-commerce websites has increased in the past year as the offline stores were closed and people were forced to shop their essential items, online stores through the medium of mobile apps and websites.

    People started looking out for everything on their mobile phones and eventually now it has made people habitual to purchase goods online. This led to immense growth in the E-commerce sector.

    Every year the E-commerce sector of India increases by around 28%. And because of the Covid-19 crisis, it has increased by 41% in the year 2020. The new platform for purchasing goods is convenient and helping the mobile industry to grow even at a faster pace.

    IoT Devices

    The future is based on technology. With this mindset, software companies are focusing on mobile-based IoT devices. IoT devices are computing devices that are connected wirelessly to a network and can transmit data to many devices.

    The connected car technologies and smartwatches are a perfect example of the IoT devices which are connected to the mobile device to show information and transmit data to perform a set of operations commanded by a person. These devices will bring in the new future of the mobile industry.

    Conclusion

    Mobile Industry has seen many changes in the year 2020 and can see many more by the major players like Samsung, Apple, and Oneplus which consistently bring updates to their technology and reforms to meet the increased expectations of the consumers. Mobile phones will be taking over the future for sure with the rapid growth in the industry as well.

    FAQ

    What is the value of smartphone industry

    The smartphones market is valued at USD 714.96 billion in 2020.

    Is the smartphone industry competitive?

    Yes, the smartphone industry is a very competitive industry as it is one of the fastest growing industries in the world.

    Who has the most market share in smartphones?

    Samsung has the most market share in smartphones in 2021.

  • Google Business Model | An Insight on How Google makes money

    Me: Ok Google what’s the best TV show?

    Google Assistant: That’s not a question. It’s F.R.I.E.N.D.S.

    Just kidding Google might not say that, I’m just a F.R.I.E.N.D.S. fan. We all have different preferences and I respect that.

    We all use Google for a variety of purposes, including shopping, keeping up with new web series, assignments, and projects, among others. It provides you with the most relevant search results at no cost. So, what makes this a tech behemoth? Is there some sort of magic that allows them to make money? The answer is they operate on a hidden revenue model and there is no magic trick.

    In a hidden revenue model, customers aren’t charged for Google’s services; instead, businesses pay for advertising to reach their target audience.

    We’ll go over it in more detail later, but first, let’s look at how Google came to be.

    Google Insights
    Business Model of Google
    Revenue Model of Google
    Is Google safe to use?
    FAQ

    Google Insights

    On August 10, 2015, it was decided that Google would have a new public holding company called “Alphabet Inc.” Google and other bets (which includes Calico, Nest, Fiber, Verily) are among Alphabet Inc.’s many subsidiaries, but Google is the most important. Sundar Pichai, Google’s product chief, is now the company’s new CEO, while Sergey Brin and Larry Page, the company’s original co-founders, have taken over the job for Alphabet Inc.

    Business Model of Google

    Google’s business strategy is based on advertising. It relies on three key players i.e. users, businesses, and publishers. These players are intertwined. Let’s have a look.

    Users:

    Google’s USP is its feasibility. Google provides you with appropriate search results whenever you search for something. It can scan billions of pages for you thanks to its incredible search engine. You don’t even have to pay for the information you need. Isn’t it amazing?

    Businesses:

    Google makes money from two sorts of advertisements: search ads and display ads. Businesses pay a lot of money to get their products in front of the right customers.

    If you search for sneakers online or near your location on Google, it not only gives you relevant websites or stores but also offers you advertising linked to your search, which helps businesses identify their ideal target audience. When you click on an ad, the advertiser pays Google a particular amount. This is how they make money from search ads.

    The next type is display ads, in which Google can place ads on a variety of internet platforms such as Gmail, YouTube, mobile apps, and more, resulting in a more diverse source of revenue for them. In other words, they learn what their audience wants from these ads and display appropriate ads accordingly, which benefits both businesses and Google.

    Youtube Ads
    YouTube Ads

    Publishers:

    On Google, we notice a lot of blog pages about skincare, health, fashion, and a lot more. Let’s assume there’s a fashion blog. Google will include ads (40% off at H&M) to capture your attention, and when you click on that ad, it will take you to that shopping website, where you will eventually buy something.

    As a result, Google, businesses, and publishers all benefited (for website traffic i.e. more views on that blog).

    Revenue Model of Google

    Take a look at this pie chart below. As you can see, ads are Google’s primary source of revenue. Google ads account for over 83.29% of its entire revenue. Google Cloud contributes 5.51% , Google others contribute 10.51%.

    Revenue of Google
    Revenue of Google

    You might be wondering how they make money from adverts alone. Are there any other divisions? Allow me to assist you.

    Detailed information about Google advertising revenue:

    Google Revenues
    Google Revenues

    This chart illustrates Google’s advertising revenue over the last three years, which has risen steadily from $95577 to $134811. What a jump in revenue! Now, what caused the dip from 86.5 to 83.9 percent? It means that if Google’s total revenue was $100 million in 2017, 86.5 percent of it came from ads alone.

    If Google’s total revenue was $100 million in 2019, Ad revenue accounted for 83.9 percent of overall revenue, while other revenue streams also contributed to the total. Nonetheless, 83.9 percent is a significant portion of total revenue.

    How do they get money from Google search and other sources (the first one)? The amount of money earned rises from $69811 to $98115. Let’s understand this step by step.

    Most of us have done online shopping at some point in time. You come out of that website after seeing a product you like, whether you buy it or not. The next thing you are doing is surfing and an ad appears indicating that you were seeking this item and that you intended to purchase it.

    This is where Google’s AI comes into play, as they analyze people’s purchasing habits and ensure that you don’t forget about the goods and that you buy them. This is how they show ads and make money from Google search ads.

    A skippable or non-skippable ad appears whenever you watch a YouTube video. Ads presented while watching a YouTube video generate revenue for YouTube, and because YouTube is owned by Google, a portion of that revenue goes to Google.

    Revenues are increasing for Google Network Members’ properties, as well. You might see AdMobs or AdSense in this section. I’ll give you an example for AdMobs. Assume I have an app and I enable the AdMobs functionality. Ads will begin to display on my app, generating income for Google, with a portion of that revenue shared with me. Similarly, AdSense comes into play if it’s a website.

    That is how they generate revenue from a variety of sources, such as Google search ads, YouTube ads, and Google network member ads, which all contribute to their overall revenue.

    Google Q3 update:

    Google Q3 update
    Google Q3 update

    People would have consumed a lot of content during the lockdown, which is why YouTube ad revenue and Google search revenue will also increase. That’s why, in 2019-2020, revenue increased by about 10%, from $24741 to $26338. It’s a significant increase from $3804 to $5037 for YouTube ads. All of these figures are in millions of dollars, so it’s a significant sum.

    If you sign up for a Gmail account, you get 15 GB of free storage (google drive space). When you receive more emails, upload more documents, or do anything else, the drive space fills up.

    Our mindset is to create a new or several Gmail accounts. Why would you want to pay for that? So if you pay for a Google Cloud or Google Drive subscription, you receive 2 TB of storage, i.e. you are paying rent to use their drive space, that’s how they make money.

    YouTube’s non-ad revenue is included in Google’s other. When you don’t want an ad to appear on YouTube, you can pay for a YouTube Premium. As a result, both YouTube and Google make money from premium subscriptions i.e. what it means by Google others revenue.

    Cost Structure:

    Two major costs are the Traffic acquisition cost and the other cost. Employee costs and a variety of other expenditures are examples of other costs.

    For Traffic acquisition costs, assume you’re an Apple customer who uses iPhones or other Apple devices. So, to acquire traffic, Google paid Apple to keep them as their primary search engine on their web browser, which is why it’s termed “Traffic acquisition cost” .

    Is Google safe to use?

    As Google accumulates more data, many people are concerned that their information will be exposed, putting them in danger. Even queries like what are the risks of using Google were raised. As a result, users may lose faith in them and would switch to other privacy-focused search engines. If Google does not take action, this could be a threat.

    Final thoughts

    When you look at Google’s business model it generates its revenue from multiple sources. They are distinguished by two factors: innovation and motivation. It functions not just as a business, but also as a research institute and a university.

    It has done an excellent job in its primary business while also giving back to the community and being environmentally conscious. Google has been acknowledged as the first corporation to be carbon neutral during its entire corporate history, according to a global sustainability study.

    In terms of security, I believe Google will be able to tackle this issue as well. Whatever the situation, Google has always been able to adapt thanks to its ability to innovate and take chances that no one else would ever take, in today’s business world.

    FAQ

    Who is the founder of Google?

    Larry Page, Sergey Brin founded Google in 1998.

    What is the revenue of Google?

    The parent company of Google, Alphabet generated almost $183 billion revenue in 2020.

    How does Google generates its revenue?

    Google generates its major revenue from AdSense and Ads.

  • The Rise & Future of Indian AdTech Industry

    The industry of advertising technology that delivers, controls and targets online ads have been flourishing in the era of digital India. In the marketing language, ad tech refers to the digital methodology that is used to interact and engage with the customers.

    The emergence of media has without any doubt revolutionised the marketing strategies of businesses. It has led to significant transformation across the ad tech industry.

    The pandemic had its share out of the glory of the ad tech industry. Apart from pushing the industry to its breaking point, the pandemic has made the industry look for better technological and activations. One must also mention the advantages that the pandemic bought into the industry.

    According to reports, there has been a rise of over 44 percent in the overall online spending in the United States of America to reach $861.12 billion in 2020 from $598.02 billion in 2019. This article will explore the rise and future of the ad tech industry.

    The Beginning of Indian AdTech Industry
    The Present of the Indian AdTech Industry
    Effect of The Pandemic on the Indian AdTech Industry
    The Future of the Indian AdTech Industry
    FAQ

    The Beginning of Indian AdTech Industry

    Indian advertising industry like most of the others began as a small scale business. From there, its growth to being a full-fledged marketing industry in its self was very quick.

    In fact, the ad tech industry in India has grown simultaneously with the digital revolution in India which has made it the second-fastest-growing market in the whole of Asia only after China. Its contribution to the Indian GDP is expected to cross more than 0.5%.

    The rise of e-commerce platforms, popularity of television channels, its large scale privatisation, increasing traffic into websites et cetera has significantly contributed to their increasing demand and growth of the advertising technology industry in India.

    Initially, personalised advertisements were delivered vehemently using cookies and personal identifiers. With an incessant compilation of data and other personal information, there was large-scale supervision over people’s online activities. Over time these ad-tech industries have been looking for ways to provide the most seamless experience without breaching their privacy.

    The Present of the Indian AdTech Industry

    From being an industry that caters to a specific and narrow group of people, the ad tech industry has grown out of its box to reach almost every person in the country. Today there is no market players that do not make use of the advancements in the ad tech industry for their benefit.

    Unlike before rural regions in the prime focus after their potential as a profitable target was recognised. The ad tech industry has also played a significant role in understanding the pulse of the people and their desires. For example, the industry was careful to serve ads that were pertaining to 2 wheelers more in the rural region than the urban.

    They used emerging technologies to understand the needs of the population and delivered ads in a customised manner. In this way, it has efficiently exploited the potential it had in Indian society.

    One can also observe an increase in the number of media agencies and a tug of war for a greater market share. It has become beneficial as far as the publishers are concerned due to their competitive rates.

    They have also effectively used the technologies of industry 4.0. Artificial intelligence and data analytics are employed in full swing to understand and deliver to the expectations of people.

    The last few years also saw a tremendous increase in the number of mobile internet users which further gives a bright future to the industry. With continuous improvements, innovations and adaptations in their technology, the ad-tech industries are constantly striving to retain its relevancy for a long period of time. This has also opened up opportunities for web-based advertising.

    Ad Spend in India
    Ad Spend in India

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    Effect of The Pandemic on the Indian AdTech Industry

    Disruptions are not new to the ad tech industry. Over the years it has overcome political distress, economic regression and even natural disasters. However, the pandemic was entirely different from what they have experienced before.

    While most of the other obstacles were short-termed, it is not the same with the pandemic. It had to battle with newer challenges and adapt to different and new technologies in a quick fashion.

    Lockdown travel restrictions have severely affected the revenue of Ad tech industry. The amount of money it used to make during mega sports events like IPL, world cup etc and other entertainment events are well known. This humongous stream of income was completely cut off in its knees during the pandemic. However many agencies are trying to take their events online.

    Web-based advertisements became more prominent now than ever before. However, the inability to take works such as production and pitching of products which are largely influenced by the direct engagement between the Industries and the client in fact weakens the industry.

    The pandemic also altered consumer behaviour significantly. With big media events being cancelled, production of movies and series coming to a halt and people being confined into their homes the industry saw that film advertisements shrank while television advertisements increased significantly.

    Amidst the distress, the industry has significantly contributed to creating worldwide awareness regarding the etiquette that one needs to follow on the face of COVID-19. Both private and public players were seriously dependent on the ad tech industry to localise the messages of social distancing, masking, hand washing and vaccination.

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    The Future of the Indian AdTech Industry

    The future seems really bright to the Indian ad tech industry. It is expected to grow 10.8% by the end of 2021 to reach Rs.62,577 crore. After suffering from degrowth in 2020 due to the pandemic the industry is setting up its self to embrace the new changes.

    Growing further it’s expected to reach Rs.70,343 crore by 2020 according to the reports of Dentsu 2021. It is also to grow with a compound annual growth rate of 11.59% by the end of 2021.

    As technology advances in the digital media industry, the volume of investments is also increasing. We can observe far fledged automation of the AdTech industry in future wherein generating content and programmatic buying of media will be the new normal.

    The usage of artificial intelligence and machine learning to improve speed, performance and accuracy will be increased. Customer-centric and performance-based marketing strategies will take a central stage.

    One challenge that the AdTech Industry will have to face is that of the uncertainty that prevails in the face of altering Digital strategies, brand requirements and consumer behaviours. It is important to be responsive to emerging trends which will be faster from now on.

    Reinvention is going to be the key term that guides the future of the Indian ad tech industry. They will be focusing on better ways to make use of the existing reliable data to make the best out of it. As tech giants become the protectors of privacy, media agencies need to shift their attention to better options that will give them the necessary resources in the absence of cookies.

    With the rise of the virtual population and digital technology, the potential of India in the ad tech industry to improve and flourish is unlimited in the future.

    FAQ

    What is the ad tech industry?

    AdTech is the term used to refer to technological infrastructure involved in tracking and analyzing digital ads and campaigns.

    How big is the ad tech industry?

    According to Research, The Global AdTech Software Market was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.

  • Brands endorsed by Ranbir Kapoor

    One of the most popular and dashing Bollywood actors, Ranbir Kapoor is known by every eye. He is known for his breathtaking performances in numerous movies. And that’s why Ranbir Kapoor is the choice for several popular brands in India.

    He is quite selective when it comes to choosing the brand he’d endorse. But regardless of numbers, he is the brand ambassador of tons of brands that holds an established and popular position among the consumers and in the market as well. And these brands with the face of this incredibly popular actor, Ranbir Kapoor, increase the charms with great prosperity.

    And that’s why in this article, we have presented you with some of the brands endorsed by Ranbir Kapoor.

    Oreo
    Lenovo
    Coca-Cola
    Lays
    Virgin Mobile
    Asian Paints
    Renault
    Panasonic
    Tata Docomo
    Flipkart
    John Players
    TAG Heuer
    Yatra.com
    Askme.com
    FAQ

    Oreo

    Oreo is a famous biscuits brand of Cadbury India which is a part of Mondelez International Company. Cadbury roped actors Ranbir Kapoor together with Karthi as the brand ambassadors for their famous biscuit brand, Oreo.

    When asked, Chella Pandyan who is the vice-president of Mondelez International Association biscuits brand of South Asia and India said, “With the personality and universal appeal of the actor Ranbir Kapoor and Karthi, it’d be a great fun and prosperity for Oreo to take up the next level.” They were introduced with the campaign of ‘Connect Playfully’.

    Lenovo

    Lenovo has introduced its brand ambassador; the Bollywood actor Ranbir Kapoor. Lenovo has focused on the youth of India and for that purpose, Ranbir Kapoor with his dashing personality is the right fit for the company’s face.

    Lenovo is prioritising its products to become the best or the most preferred PC brand in India, especially among the youth. And together with Ranbir Kapoor, this makes Lenovo a stronghold in the market and evolves the Lenovo brand.

    Coca-Cola

    Coca-Cola has ratified Ranbir Kapoor who is known as the heartthrob of Bollywood, as their brand ambassador. They have signed him with the campaign of #SayItWithCoke.

    In an interview, the vice president of Coca-Cola India, Shrenik Dasani said, “Coca-Cola has always focused on capturing every moment and making it more special. And our campaign #SayItWithCoke looks forward to people expressing themselves and Ranbir Kapoor with his charm and dashing personality takes this campaign to a next level.”

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    Lays

    Ranbir Kapoor together with Alia Bhatt endorses the very prominent and popular Pepsi Co’s potato chips brand, Lay’s. They are part of its major campaign, ‘Smile Deke Dekho’ and are featured in many of its ad films.

    Lay’s has always been incredible and brought joy to every consumer. It gives them a taste of pleasure on a busy day and its flavours are very famous. The new campaign led by Ranbir Kapoor and Alia Bhatt continues this trend and showcases how a smile can connect you with the universe and expresses your emotions prominently.

    Virgin Mobile

    In the heart of the youth, Virgin Mobile had introduced its brand ambassador as Ranbir Kapoor together with Genelia D’Souza, in India. Virgin Mobile focused on the GSM market and ought to expand with the great objectives to gain the trust of the youth with various leverages and with the help of networking with their friends.

    Asian Paints

    The very famous Asian Paints has signed the very charming, Ranbir Kapoor as its brand ambassador for the premium exterior paint that Ultimate Protek offers. Ranbir Kapoor has performed some very amazing performances in Bollywood and for the Ultimate Protek, he is a perfect choice, said Asian Paints in an interview.

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    Renault

    The absolutely prominent, French automobile brand- Renault, has signed Ranbir Kapoor as its brand ambassador. He has promoted all ranges of vehicles of Renault, India together with its upcoming Small car Kwid.

    Renault is moving to the next level of growth and development in India. And together with the legacy of Ranbir Kapoor, Renault will monetize and leverage the range of its categories.

    Panasonic

    The young dashing Bollywood actor, Ranbir Kapoor suits perfectly the prominent brand, Panasonic. He endorses several popular brands like Pepsi and Renault. And again signed as the brand ambassador of Panasonic, India.

    Panasonic is widely famous for its extensive range of consumer goods and has a strong following in the market. With the versatile personality of Ranbir Kapoor, Panasonic ought to take its brand to a next level of consumer demands.

    Tata Docomo

    The prominent GSM brand of Tata Teleservices, Tata Docomo, had signed a 2-year contract with the famous Bollywood actor, Ranbir Kapoor. He was featured in various print, television and also, outdoor campaigns of Tata Docomo advertisements.

    Gurinder Singh Sandhu, the TTSL head of corporate Marketing said “Tata Docomo is a prominent and inspirational brand and so is the personality of Ranbir Kapoor. That’s why he is the perfect match for our brand.”

    Flipkart

    Flipkart is counted among the most admirable e-commerce platforms. It has signed Ranbir Kapoor together with Alia Bhatt as the brand ambassadors for the brand with its new campaign of ‘India ka Fashion Capital’.

    Ranbir Kapoor and Alia Bhatt will be seen promoting and educating the consumers about the Fashion statements and styling to stay ahead of the crowd. This campaign is focused on inspiring the consumers towards the fashion and style in the country.

    John Players

    The well-known fashion brand, John Players has signed the style icon, Ranbir Kapoor as its brand ambassador. He is appointed for the marketing initiatives taken by John Players for the campaign for their Spring Summer collection. Ranbir Kapoor will be seen promoting the latest fashion collection of John Players.

    John Players is currently focusing on the youth and looking forward to uprising its marketing value. The company has more than 220 exclusive fashion stores and around 1,200 multi-brand outlets across the country.

    TAG Heuer

    TAG Heuer has always persuaded Shah Rukh Khan as its brand ambassador of India for over a decade. But, now TAG Heuer has taken a different turn on the road and in the event of The Swiss Luxury watchmakers which was held at Delhi’s Buddha International Circuit, the company announced its new brand ambassador as Ranbir Kapoor. He will be promoting the campaign, “Don’t Crack Under Pressure.”

    Yatra.com

    One of the leading online travel companies in the country, Yatra.com has appointed its brand ambassador as Ranbir Kapoor. Knowing the dedication and passion of Ranbir Kapoor towards travelling makes him the perfect fit for this prominent travelling company.

    Yatra.com is majorly focusing on the growth of the company to the next level and building up a travel association that provides all kinds of services required for your travelling. And with Ranbir Kapoor’s vibrant personality, he makes the best in this brand.

    Askme.com

    The famous online marketplace, Askme.com, has recently announced its brand ambassadors as Ranbir Kapoor and Farhan Akhtar. Also, it has launched new successive missions. Ranbir Kapoor will be featured in the commercial of Askme.com which will aim at the campaign, ‘One Stop Destination’.

    Askme.com has also introduced a new segment of Online retail therapy. This would bring more convenience to the customers. The company is focusing on the youth of India.

    Conclusion

    The 36-year-old actor, Ranbir Kapoor carries a wealthy position in the hearts of people with his charm. He has performed greatly memorable and soulful performances in Bollywood. And with his charm, the advertising industry grows as well. He is the brand ambassador of various famous brands in India. And with his charm, he adds more wealth to the brands and takes it to a next level of growth and development.

    FAQ

    What is the net worth of Ranbir Kapoor?

    The net worth of Ranbir Kapoor is $45 Million (Rs. 322 Crore).

    What is Ranbir Kapoor’s age?

    Ranbir Kapoor was born 28 September 1982 and is 38 years old.

    What is the full name of Ranbir Kapoor?

    Ranbir Kapoor’s full name is Ranbir Raj Kapoor. He shares his name with his grandfather, Raj Kapoor.

  • Top Ad Jingles of all time – A powerful marketing tool

    Do you remember the last jingle you heard? Yes, right? Because jingles are the best way to catch people’s attention. In advertising, jingles are widely preferred for various commercials and campaigns.

    Companies chose some very fascinating and catchy songs for their campaigns and ads. Because we are well familiar with the fact that jingles hold a very intriguing way to stabilize our minds and even without our knowledge, we sing them throughout our day.

    Jingles are the most significant marketing tool that has been used for more than 60 years.

    There are tons of jingles that we still remember from old times. Companies that chose jingles in their ads aimed to reach the minds of every individual and that’s why they chose something that easily is remembered by its audience.

    The campaigns are still alive in our subconscious irrespective of when they aired. In this article, we have discussed how jingles are proven to be one of the most powerful marketing tools and some of the very exciting ad jingles of all time. Let’s get started!

    Jingles: A powerful marketing tool
    Top Ad Jingles of all time
    FAQ

    Jingles: A powerful marketing tool

    Jingles play a very significant role in advertising. It makes the ad more exciting and eye-catching. With exciting songs in between ads, helps the company to reach more audiences. However, there is some very essential role of jingles in the advertising sector. Such as:

    A significant marketing tool

    When you attach a well-known song to your product, it attaches the emotions of the song as well as people to your brand. Audio branding is very influential when it comes to promoting your product.

    Jingles; yet another recognized brand component

    Jingles are a well-known part of your brand. Because when you attach a jingle with your product, it works as the brand’s tagline or sometimes, even logo. Audio can functionally push consumer recall.

    Very easy to remember

    Jingles holds the power to get into our subconscious and get stuck in there. This is because when we use a pop song with interesting lyrics over and over again, it catches people’s eyes and they memorize it.

    Can cut through Noise

    Jingles are used to wipe out the jumble around of the oversaturated and high-competitive work. It provides deep comfort and attachment to the consumers and they get more attracted towards your brand.

    Very Manipulative

    Jingles are known to activate dozens of brain lobes simultaneously. As music holds a way to entrench information into the psyche of the consumers. Therefore, it’s known to be very manipulative as it alters our minds of thoughts regarding the brand.

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    Top Ad Jingles of all time

    Nike: Just Do It.

    In the 1980s, Nike produced products exclusively for marathon runners. With the fitness craze among the people, Nike’s marketing team decided to get a fancy benefit from it. Also, Reebok who at that time was succeeding more than Nike was its biggest competitor. In order to beat the competition, Nike formulated the “Just Do It.” Campaign in the late 1980s. This campaign was a huge success.

    Oscar Meyer Hotdogs: I Wish I Was An Oscar Meyer Wiener

    The jingle first aired in 1965 and was a huge success. The campaign was used for several campaigns for decades. In this ad, Oscar Meyer featured a little boy- Andy Lambtod who was holding a sandwich and fishing rod while singing, “My Bologna has a first name ‘O-S-C-A-R’..“ Meanwhile, he was running. The ad was highly praised and people were fond of its jingle.

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    Coke: Share a Coke

    Coca-Cola as being a well-established popular brand appealed to the people by mentioning their name on Coke’s bottle.

    This campaign was initiated in Australia in 2011, followed by the U.S later on. They printed the first names of the customer on the front of the bottle in the company’s original font. Also, there were custom bottle options available. Through this campaign, Coca-Cola received great attention.

    Kit Kat: Give Me a Break

    The jingle aired in 1993 for the commercial of Kit Kat. “Give Me a Break” jingle was very intriguing and the company even added a countdown at the beginning just as any band would do. They counted it down and then, the jingle would play. This was very fascinating and brought enormous sales of Kit Kat Bars.

    McDonald: You Deserve a Break Today

    The mega-brand McDonald used this jingle for its various commercials for almost two decades. This was the company’s major jingle for all its commercials. ‘You Deserve a Break Today’ was promptly used in tons of different campaigns with the same purpose of promoting the brand and its products. This was a huge success and people around the globe were so fascinated by the music.

    Dr Pepper: Wouldn’t You Like To Be A Pepper Too?

    We all heard about the famous “Wouldn’t You Like To Be A Pepper Too?” jingle from Dr. Pepper’s commercials. The commercial was so hit that it even launched an actor’s career with great height and lengthened another’s.

    It was David Naughton who was featured in Dr. Pepper’s commercial and later acted as the main character in the John Landis film- An American Werewolf in London.

    The next actor was Ray Bolger who performed the “I’m a Pepper” dance in the commercial, and later got a role of the Scarecrow in The Wizard of Oz.

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    Conclusion

    Jingles works as the best marketing tool in order to promote the brand and its products. It can catch our ears and get into our minds and even without knowing, we sing it along with the commercial. It doesn’t matter how good your jingle is unless it fits perfectly with your brand name, idea and promotions.

    The listeners would ignore the crafty techno beat but with a jingle, they would surely stop by and listen. Jingles highly impact the brand and its products. This brings a better connection with the audience and they feel comfortable with your brand. When they associate your jingle with your brand, the relationship between you and your customers improves and they’ll choose you whenever they need you.

    What are some catchy jingles?

    FAQ

    What are some catchy jingles?

    McDonald’s “I’m Lovin’ It”, Kit Kat “Give Me a Break”, and Oscar Mayer “I Wish I Was an Oscar Mayer Weiner” are some of the most catchy jingles of all the time.

    What is an ad jingle?

    A jingle is a short song or tune used in advertising to catch people’s attention.

    What was the first jingle?

    The first jingle to be broadcasted was by General Mills, “Wheaties – “the best breakfast food in the land” and it was first heard on Christmas Eve of 1926.