The Times of India, owned by the Times Group, is the largest English-language daily newspaper globally and among the world’s six best newspapers. It is a trendsetter adhering to the highest standards of journalism.
The Times of India is tremendously vocal about campaigns for the benefit of India and its people. What makes their campaigns so unique, you ask?
Their marketing strategy is quite different from other newspapers. They’ve moved away from functional, circulation-based advertising promises. They are now attempting to strike an emotional chord with their audience.
They’ve employed a range of emotions, from harsh reality to laughter, from a slice of life creative to those honouring a typical day in the life of an Indian. The common thread has been a distinct ‘true to India’ approach, garnered reader approval and a slew of prizes from various advertising functions. The digital marketing team of Times of India is impressive, they have created campaigns that strive to impact every Indian’s life. Now without any further delay, let’s look at The top 5 most extensive campaigns of Times of India.
Here are some of the biggest campaigns of Times of India.
1. Lead India Campaign
The ‘Lead India’ programme, which began in August 2007. Times of India deployed a multi-media campaign to raise awareness about the project. The newspaper campaign was saturated with print ads titled ‘D.O.’ with Shah Rukh Khan as the primary face.
Times of India Lead India Campaign
The Lead India programme’s main objective was to identify new leaders within India’s educated urban middle class. Someone with a socioeconomic stratum that did not often enter politics but aspired to work in business.
People with this background tend to overlook the local and rural middle classes, which are overly tied to local interests and removed from the cosmopolitan environment of the urban elite.
This campaign was extensive and successful and inspired the ‘Teach India’ movement by the Times of India.
2. India Poised Campaign
The last generation of political leaders’ local democracy is economically and visually unattractive from the ‘old’ middle class. The nation’s economic pulse, according to this vision, is in the urban middle class, which should consequently have political clout. The campaign’s theme song, written by famed poet and lyricist Gulzar, was dubbed “the new anthem.”
The commercial’s insight was that most people in the country were aware of the country’s economic, political, and social problems. Still, no one wanted to do anything about them.
People were aware of the solutions to issues, yet they would rather complain than take action. As a result, regardless of their differences or divisions, all people needed to come together. To participate in the race to a bright future, everyone, according to their abilities, irrespective of any handicaps, must become one.
India Poised was intended as a call to action to involve the general public and instil a sense of empowerment and involvement. Times of India presented the audience with stories of committed individuals, civil society members whose activities are rarely reported in print or television.
The Times of India urged readers to come forward with proposals for what they thought were the best remedies to problems that plagued significant sectors. At the same time, the advertising in the daily condemned problems that plagued essential industries. Naturally, readers had to register and provide their e-mail address or cell phone number to participate, thereby becoming potential clients for the Times group.
3. Flirt With Your City Campaign
This campaign began in June of 2018. A simple observation inspired this ad: everyone has a relationship with the city they choose to live in, perpetuating numerous shared interests, progress, and quality of life. However, city-dwellers eventually get content in their cocoons and self-imposed geographic constraints, which limit their pleasure of the metropolis in which they live. It’s time to rekindle this love affair with the city by informing Times of India readers about the new daily hub for everything city-related.
From waterholes to starvation zones, for party animals, artists, activists, and everything else that makes their city their city, Times of India’s metro supplements (TIMS) encouraged individuals to flirt with their city because every relationship requires a sense of adventure and shared ideas to succeed.
This campaign aimed to produce a dynamic anthem for each city, inspired by its own pop culture and featuring the Times of India’s Metro Supplements (TIMS) at the centre.
As the film wore a city avatar, the campaign’s narrative used Rap as the backdrop, drawn from the traditions of each city, sounds of the city environs, and edgy lyrics. The campaign began with a series of short films that depicted the nuances of their towns and featured several well-known figures.
When everything is becoming portable and movable in today’s digital age, why is a significant activity like voting, a constitutional right, still bound to our domiciles?
Over 280 million voters were unable to vote last time because their ballots were not mobile. It’s a startling figure: nearly one-third of India’s voting population! A third of the voting population could completely turn the tide in an election where a few points can make all the difference.
The Lost Votes campaign enabled people all around the country to ask the government this fundamental question, to the point where the Election Commission has noticed!
A 360-degree nationwide campaign, Lost Votes is amplified through various media, including editorial content, TV, print, outdoor, activations, and digital advertising. It aims to ensure that everyone, regardless of their location, can exercise their right to vote.
The effort aims to make people’s votes as mobile as they are. It’s a revolutionary, powerful idea that’s gaining traction, with people from all walks of life demanding the right to vote from anywhere.
For decades, the LGBT community has been assaulted, arrested, imprisoned, humiliated, obloquy, thrashed, pressured to incarcerate, and stigmatised. Homosexuality is unnatural, according to Section 377, 158-year-old British era legislation that carries a maximum sentence of ten years in prison.
In 2009, the Delhi high court ruled that the statute was discriminatory. People should not criminalise a same-sex relationship between two consenting people. Activists and academics applauded the move, believing that India was finally opening up to the rights of sexual minorities.
Numerous campaigns, notably the Times of India’s “Scrap Section 377,” were launched, signing many petitions. In a landmark decision, the Supreme Court decriminalised sexual interactions between consenting homosexual adults, bringing variety and pluralism to the forefront of India’s public debate.
It not only overturned the 158-year-old contentious legal provision, but it also signalled the end of prejudice, which it claimed had plagued India.
FAQ
When was Times Group founded?
Times group was founded on 4 November 1838.
What are the newspapers under the Times group?
Newspapers under Times Group are:
Times of India
The Economic Times
Navbharat Times
Maharashtra Times
Ei Samay
Mumbai Mirror
Vijaya Karnataka
Bangalore Mirror
Which company owns the newspaper The Times of India?
Bennett, Coleman & Co. Ltd.(B.C.C.L.) owns the Times of India and the Sahu Jain family owns the B.C.C.L.
Who is the CEO of Times of India?
Sivakumar Sundaram is the current CEO of Times of India.
We have been telling stories forever and our brains have evolved to love them eventually because a story tends to make information way more memorable. Now, we have harnessed the power of storytelling power for marketing. Storytelling in advertising is really important as it hooks the customers and increases brand awareness.
These best storytelling ads tell not only real-life stories but, historical tales and inspirational accounts and while they differ in their delivery, they all cause a multitude of emotions in viewers. We have curated a list of best storytelling ads.
Your brand is story unfolding across all customer touch points. – Johan Sachs
Storytelling ads are passively developing the strength of emotional connection in advertising. These storylines are basically emphasizing ones like “dramatic story,” “powerful history,” “love the storyline” and “tells a meaningful story”. We use storytelling marketing as a means of using a narrative to communicate a message to people.
The main aim is to make the viewer aspire so that it’ll inspire them to take some action. Storytelling in marketing helps consumers to understand why they should take concerned about something. It can be said that a storytelling ad sometimes also works to humanize your brand.
The human brain is genetically wired to love storytelling, and in today’s world of content overload, a well-told story is often a marketer’s best chance to capture the attention of their audience.
For instance, every Rakshabandhan (Hindu festival which symbolizes the selfless love between brothers and sisters) Cadbury, Dairy Milk always advertises with a story and a special bond and comes up with its pack of chocolate boxes. So does, every brand is eventually adopting nowadays.
Storytelling advertising is not just limited to film; stories can be told in pictures, verbally, or in written form. Because stories can help sellers achieve cut-through in a marketplace in a way that could be: by design distracting, creating advertising that resonates with people, and sticks to it.
Top 9 Best Storytelling Ads
These top 10 best storytelling ads have no fewer than eight emotions that fire, an impressive feat when many ads struggle to fire on more than one.
1. Mercedes – Bertha Benz
Rank
Brand
Ad Title
Length
Narrative Score
1
Mercedes-Benz
Bertha Benz
1:00
10
This ad hit on a wide spectrum of emotions with the connections relating to powerful messaging, inspiring, and heartfelt feelings. This is the top storytelling ad through which Mercedes- Benz excelled at delivering information in an entertaining manner with a motive.
2. Travelers – Legacy
Rank
Brand
Ad Title
Length
Narrative Score
2
Travelers
Legacy
1:00
10
Both of the ads Legacy and Footsteps were among the best storytelling commercials. One was ranked 2nd and the other behold 10th position. The Travelers insurance ads outperformed many other insurance industries on every quantitative measure and evoked similar emotions in both of these ads. However, the “Likeability” factor laid the stronger storytelling spot in “Legacy”, which turned out to be the better performer of the two with an ace score.
3. Charles Schwab – My Journey
Rank
Brand
Ad Title
Length
Narrative Score
3
Charles Schwab
My Journey
1:00
10
Charles Schwab – MY JOURNEY
This ad also hit a wide audience. Kelly’s real-life narrative in Charles Schwab’s “My Journey” grabbed a lot of attention at significantly different levels. The story was Powerful and Inspiring with a message of Corporate Responsibility to its viewers. However, over the lack of ‘product details,’ they were at 3rd position.
4. Hallmark’s – Mom’s Love is for Always
Rank
Brand
Ad Title
Length
Narrative Score
4
Hallmark
Mom’s Love is for Always
0:30
9.3
Hallmark – MOM’s LOVE IS FOR ALWAYS
Hallmark in fourth place tapped into heart-warming emotions which surely established the relevance for the product in the mind of customers. Emphasizing the occasion of Mother’s Day, the card is a must for those who are celebrating motherly love.
The intense emotion of heartfelt feeling scored rare in the narrative of the storytelling ad. The impressive part of this ad is, that it scored in the rare territory for an ad where there was only single emotion. Only less than 2.9% of ads score above 9 for a single emotion.
5. Principal Financial – Dream Car
Rank
Brand
Ad Title
Length
Narrative Score
5
Principal Financial
Dream Car
1:00
9.2
This ad was even more successful ‘quantitively’ than Charles Schwab’s “My Journey”. This ad was basically built on the emotion “Desire” which eventually resulted in positive consideration among 55% of its viewers.
6. University of Phoenix – Discover Your Wings
Rank
Brand
Ad Title
Length
Narrative Score
6
University of Phoenix
Find Your Wings
1:00
8.6
This famous ad parallels a child’s bedtime story wherein his mother is going back to his school. Its Likeable and Inspirational message has been one of the strongest performers in its category.
7. Verizon – First Responders
Rank
Brand
Ad Title
Length
Narrative Score
7
Verizon
First Responders
1:00
8.2
In the ad of Verizon’s 60- second Super Bowl spot, Los Angeles Chargers’ Head Coach Anthony Lynn got an opportunity to meet and thank his personal heroes. This ad hit on a different level to its viewers with emotions of Inspiration, a Heart-warming, Powerful message with good storytelling.
Holding onto the eighth spot, this ad pays tribute to the brand’s heritage. The historical context along with the story narrative delivered more information than most of the liquor ads out there. In fact, Jim Beam’s ad particularly scored 30% above liquor norms.
9. Nike – You Can’t Stop Sisters
Rank
Brand
Ad Title
Length
Narrative Score
9
Nike
You Can’t Stop Sisters
1:00
8.2
This ad earned above apparel norm score on attention and likeability and it’s presumed only because of a story between the heart-warming and poetic imagery. According to some observations, it was Nike’s lowest-scoring ad on Desire and on Relevance too.
With very subtle branding there was no explicit link to the story. This shows that sometimes outstanding storytelling, alone does not make a top-notch ad.
Here are some of the top 9 storytelling trends in ad marketing that industry experts should be aware of in the foreseeable future.
Top Storytelling Trends in the Advertising Industry
Data-Driven storytelling
Stories that are directly sourced
Brands becoming associated with immersive podcasts
Companies and Brands hiring public relations companies to create their stories
Sparklines provide a visual representation of data
Visual storytelling focuses on driving the narrative in the frontline
Storytelling Marketing helps customers to learn about food brands
Advertisers should tell stories via new “Digital Realities”
Marketers like to direct Influencers to tell stories their way
Although we’ve got more technology at our levels than in early times, the power of a simple story always beholds everyone firmly. However, if you choose your ad to tell a story then ‘as long as you spin a good yarn’ with an intriguing plot, compelling characters, and plenty of emotion—will keep your audience captivated.
Conclusion
Storytelling marketing not only opens up a world of creativity for marketers but also enables brands to communicate key messaging in a way that needs no explaining. Here’s a top-secret: It’s all about balancing an insight with killer creativity because no story, no glory.
Storytelling ads are passively developing the strength of emotional connection in advertising. These storylines are basically emphasizing ones like “dramatic story,” “powerful history,” “love the storyline” and “tells a meaningful story”.
Which are the best storytelling ads?
Mercedes – Bertha Benz
Travelers – Legacy
Charles Schwab – My Journey
Hallmark’s – Mom’s Love is for Always
Principal Financial – Dream Car
University of Phoenix – Find Your Wings
Verizon – First Responders, Jim Beam – Raised Right.
Which is the best advertising platform?
Social Media, Print Media, Television, Radio, Direct Mail, and Email are some of the best advertising platforms.
Innovation is a part of moving forward. It can be summed up as the process of coming up with something original or updating anything. We have come a long way from drawing on caves to using PowerPoint presentations for the art of storytelling, using CDs and cassettes to just plugging in our earphones into our devices to listen to music. Smartphones serve as yet another good example; you can do anything with them, from watching movies, clicking pictures, to playing games.
Innovation is the only way forward and has long been a part of our society in every aspect, and it is a very crucial part of a business, helping it stand out and attract the right opportunities to thrive.
With innovation, you are always one step ahead of your competition. It gives you the advantage of staying relevant with the times by keeping up with changes and adapting to the environment. It can also help you to keep pace with the ever-changing wants and demands of your consumers and the market.
Disruptive innovation involves creating a concept, product, or service that disrupts an existing market or creates a completely new one. Additionally, you can do this by targeting consumer segments that have been overlooked by established companies for so long.
Radical innovation
Radical innovations open the gates to new markets. With the introduction of new technology, business models, services and more radical innovations are considered rare.
Incremental innovation
As an incremental innovation, existing technology is used to enhance existing offerings by adding novel features such as revamped packaging to existing marketing.
Architectural innovation
The innovative architecture includes tapping into new markets with your domain expertise and skills.
Doblin’s 10 Types of Innovation Framework
There exist so many innovation frameworks that have been introduced and discovered by well-known personalities like McKinsey, W. Chan Kim and Renee Mauborgne, Kelley and company.
These frameworks have evolved from simple linear, sequential models to more complex models today. We have open innovation, blue ocean strategy, ally vs acquire, three horizons, and more. But the innovation frameworks that are widely accepted and commonly used in today’s times are “10 innovation frameworks” that were identified by Doblin.
He observed that all innovations are built upon the foundation of some same basic elements. These ten elements were then grouped into three main areas, which were mainly classified into three categories, Configuration, Offerings, and System.
Configuration
Furthermore, under configuration falls everything that has to do with what transpires inside the business along with the systems that form its foundation.
1. Profit
The profit-making business model is as simple as the word suggests itself. It is about when you wish capital to flow into your business. This model allows organizations to make money continuously. As a company, ask yourself, “How does your company generate income?” or how it can generate additional income.
How can you use it?
Assess what are the core activities that get the money in
Evaluate the existing and latest innovative models that generate revenue for your business
See what you can do differently when you desire to generate more profit
Focus on where you are getting your money from?
Find out what is the product or the line extension can help to give a boost to your sales
Create a value offering for your consumers that no other competitor’s brand can give by creating a unique USP (Unique Selling Point)
Challenge your assumptions and find creative perspectives to look at the way you do things in your company
For example, Chupa Chups leveraged their product by introducing candies with a new package design to fit the occasion of Halloween and practised moment marketing to make additional revenue.
To create value through networking, you must know who and how to deal with it. Maintaining relevance and staying connected is a key component of collaboration. You collaborate with others, work with them, establish a common ground, and aim towards achieving both organizations’ common goals/objectives.
How can you use it?
Consider the internal capabilities of your company, evaluate and see if there are any areas that provide the opportunities for a successful collaboration.
Identify the common aims, objectives, and goals of the other organization that you are collaborating with.
Connect with others to create value.
Find the right networks that will be assets to your company.
Remember when Stranger Things collaborated with Nike, Adidas, Baskin-Robbins, Levis, H&M including 75 more other brands because these brands apparently aligned with the 90s theme of the web series.
Levi’s Stranger Things Collaboration
Ashish Chanchlani’s latest collaboration with Amazon’s mini-TV is yet another stellar example. In the video, there was a staged act in which Ashish Chanchlani’s number was revealed. That led to many people calling on the number to speak to him.
Ashish Chanchlani collaboration with Amazon mini-TV
Almost 3 lakh calls were made on the number, where they were met with a pop-up from True Caller showing Chanchlanis ID and a pre-recorded voicemail that successfully delivered the message of raising awareness for the newly released Amazon mini-TV. This is a perfect example of both channel and customer engagement innovation frameworks.
Structure
This framework has to do with managing companies’ assets, and here assets include both tangible and intangible assets that a company may have.
How can you use it?
Examine your assets, intangible, and tangible, such as companies’ capabilities, incentives, brands, facilities, resources, etc.
Keep an eye on the design and structure of your assets.
Monitor the structure continually to get effective results.
Find ways to align your talent with your assets.
Construct a distinct and sophisticated structure for your business that cannot be copied by your competitors.
Take the example of Google. The 20 percent rule is what made the company famous in 2004. The employees were allowed to spend 20 percent of their time working on side projects. That, they thought, would help Google thrive. This led to the origin of Gmail and Google News. As a result, they were able to train their employees and create value from an intangible asset (their talent).
Process
Process innovation framework aims at optimizing the process of producing the final product. By making changes in the technology and equipment that is used to design, develop and manufacture your products. Which helps you save time and money and provide better customer service.
How can you use it?
Innovate novel processes and techniques.
Try cutting-edge software and equipment in areas like production, delivery, support services etc.
Use process innovation to produce or deliver original or significantly improved products.
Upgrade to the latest and advanced technology and equipment to design, develop and manufacture your products.
For example, boAt does this by manufacturing its products in China. The company’s origins lie in India. In any case, manufacturing the product in China solves a problem that reduces production costs. In addition, it makes the product affordable, helping the brand to remain competitive in the market and meet customer demands.
Offerings
In the category of offerings, innovations are directed towards the firm’s core products and services, or both. What a company can offer to a customer regarding value and experience.
Product Performance
Product performance innovation overall involves product and process innovation. Here, changes are made to a product regarding its features, quality, price, etc. It is necessary to keep the product up to date with the changing demands and wants in the market. Or the product will be considered outdated and soon be forgotten.
How can you use it?
Think of creative or interesting ways to upgrade your product.
Play with the price, quality, feature set, capabilities, or functionality of your products.
Devise packaging that stands out,- e.g., doves packaging.
Have distinguishable functionality and features of your products.
A prime example is the unveiling of BMW’s colour-changing car, using electrophoretic technology to change its shade on the surface in an instant using electronic ink.
BMW Colour Changing Car
Product system
Pen and ink, car and petrol, a smartphone and a SIM card. These are just some examples of complementary products. They are often purchased together or offer added value when used together.
When using the process innovation framework, the primary goal is to combine products, services. Or any other main offering/ the core value proposition of your business. Rather than handling one product or service and more when you group them, this framework allows you to make it easier to manage them together.
How can you use it?
Identify potential opportunities to innovate.
Develop systems that are robust, scalable, and modular.
Try bundling and complementing your products/services.
Ensure that you build ecosystems that satisfy your customers.
Create extensions that work with existing products. Keep in mind that you may not necessarily have to manufacture these extensions.
For example, one of the very well-known brands in the grooming sector that falls under the umbrella of P&G is (Procter and Gamble’s) Gillette employs this framework very well. They cater to two segments of the market, men, and women. Their product systems include complementary products like disposable blades, blade refills that go with their razors.
The experience is more focused on the consumer. All that the consumer experiences interacting with your company’s products, services, or overall, in any way with the company itself.
Service
The way you treat your customers speaks volumes. They rely on you to get what they want. A business-to-customer relationship involves not just a relationship between a buyer and a seller, but also a relationship of trust. So, if a consumer is getting something from your brand, they are trusting you to deliver that value.
How can you use it?
Add value to your service, come up with original and creative ideas on how you can make the How can you stand out from your competitors?
Make the purchasing process easier for your audience.
Keep your landing page simple with an easy-to-navigate design.
Give them all the information that they might need to reach you.
Have a call to action to make their buying process more convenient.
Enhance and support that surrounds your offerings.
Just in the case of Domino’s, their value lies in their very smart and creative service. That is, to deliver their pizzas to their consumers in just half an hour all over India, or to offer it for free if it wasn’t delivered in that time frame.
Another example is Starbucks, which is using technology and experiential methods to innovate its customer service. They have created a whole culture around their product which makes the space so friendly, comfortable and delightful for the customers.
Channel
It is extremely valuable for consumers to know that your brand exists to provide them with the product or service that they are looking for. Channels are a great way to be discovered by consumers, both existing and potential consumers. Thanks to booming technology and the rise of smartphones, brands are now making it a priority to stay relevant with the changing times. And connect with their consumers not only through offline mediums but also online.
How can you use it?
Look at the data of where your audience is and which is the platform that you are comfortable using
Revisit and review your landing page. Does it have a simple user interface? Does it give all the necessary information that your consumer needs to connect with you?
Ask how you are delivering your offerings to customers or users.
Evaluate your audience’s preferences, see if they are okay with using digital platforms, or if they would like or want to visit the store and buy your products.
Have a call to action. Always make your organization easy to reach out to. For example, chatbots are available on many pages to answer questions and more.
For example, Plum recently opened its doors to its first-ever store at the R- City Mall, Mumbai. And it aims to open more than 50 stores by the year 2023. As part of its strategy to create an Omnichannel approach, the brand is seeking to create a platform to connect its consumers not just online but also through retail stores.
Plum First Retail Store
McCafe gave a novel twist to the billboard and used actual smoke to replicate their hot steaming coffee.
Brand
Every brand has its core values. Consider the print ad campaign by Cadbury to thank the people working in the unorganized sector. The print ad itself spoke to what Cadbury as a brand stands for.
Their vision statement also includes caring for both the well-being of the people and their planet. This obviously shows that they value all the people associated with them.
The integrated value into their marketing message and clearly stated that they stand against bullying. And they see and care for the people, even if they work in unorganized sectors’
Likewise, its Purple Heart campaign entailed standing up for your friends who face bullying by trolls. It involved a lot of celebrities fighting hate online with purple hearts under the #heartthehate hashtag. Again, showing how they present themselves as a brand and create a strong position.
Cadbury Purple Heart Campaign
How can you use it?
Revisit your core values and beliefs as a brand.
Integrate your core values, mission, vision with your audience’s values, and beliefs in your marketing strategies.
Focus on how do you present yourself and your offerings?
Customer engagement
Customer engagement enables you to get your hands on one of the things that are valuable to every company: consumers’ data, which can help give you insights through their feedback. Consumer engagement innovation is about how you connect with your target audience (TG), which includes both your existing and potential customers. As a result, your customers become loyal and feel connected to your business.
How can you use it?
Try different marketing tactics.
Understand your audience.
See which marketing strategy suits the situation with your current goals and time.
Keep the strategies relevant and find common ground with your consumers.
Try distinctive ways in which you can foster interaction with your consumers.
Coca-Cola plays with personalized and experiential marketing strategies to get their consumers engaged and have better brand recall and increased brand loyalty, and even drive up their sales.
With their Open Happiness campaign, based on data analytics, they helped migrant workers in the U.A.E. connect with their families. By allowing them to use the bottle caps of Coke bottles as currency to operate the telephone booth set up by the company.
The 10 types of innovation frameworks by Doblin can help increase the overall efficiency of your business. Understanding your company’s needs will allow you to use the correct innovation framework. These innovation frameworks can also be used in combination if required to get the desired results. Innovation is an imperative aspect of a business, and one cannot thrive without innovation in society.
FAQ
What is the Doblin framework?
Doblin framework is a set of structured easy-to-use cards divided into different types of innovations.
What are innovation frameworks?
Innovation framework is a structure designed to help businesses evaluate their strengths and weaknesses, take an informed decisions and build strategies.
What are the types of innovation frameworks?
Profit Model, Network, Structure, Process, Product Performance, Product System, Service, Channel, Brand, and Customer Engagement are types of innovation frameworks.
The article is Contributed by Mr. Alok Pandey, Vice President – Sales & Marketing, Xapads Media.
Adtech has seen unprecedented growth in Year 2021 so we have all the reason to be excited about what the future holds for us. Advertising technologies are bridging the gap between Reality and Desire and also adding new and innovative ways to bring Advertiser and User under the same screen.
As the world of Ad-tech is set to get bigger and better in the coming times, let’s see how.
Year 2021 will go down in history as a significant one that changed the world of Digital Marketing for Good as Apple introduced and finally implemented its App Tracking Transparency (ATT) framework in iOS14.5. Now any App or Medium requires user Consent to track any sensitive data and gives User Privacy the importance it always deserved. With Google, Huawei and others to follow suit, this Year is expected to see more revolutions and steps around User Privacy.
CTV and OTT
Undoubtedly Year 2022 belongs to CTV and OTTas major players started to unleash the power in Year 2021 and with more and more content creators choosing the medium over traditional ones, this will remain a trend setter in coming months too. India will remain the top market as the penetration and growth continue to see an uptick.
Data Sets : The global CTV ad spend is projected to rise 23% in 2022, hitting approx. $20.3 billion whereas, the global OTT revenue will be approx. $205,565 million in 2022 and is projected to reach a staggering $210 billion by the year 2026. Coming to the Indian market, the revenue from the OTT segment will be $2,673 million in 2022 and will reach $3,928 million at a CAGR of 10.10% by 2026.
Augmented Reality (AR)
Another trend that picked the hype in late 2021 is Augmented Reality (AR). AR is reaching audiences in a way no other Ad-tech ever reached. It builds the personal connection with the user to drive brand awareness and showcase the product’s pointers as in the real world. Even though this tech is not widely used(yet), the prospect and offerings just can’t be denied for long. I personally say watch it as this will make the biggest difference this year.
Mobile First
Mobile First is another thing that will stay in trend, even though many believe that industry has seen the peak of In-App Marketing but I personally beg to differ. Countries like India and SEA are expected to see highest growth in terms of Mobile penetration and with fast adaptation of 5G and high internet, Mobile + In-App Marketing will continue to be Advertisers top choice. Another factor of this tide will remain highly adaptive MMPs like Appsflyer, Branch, Adjust and Kochava, providing advertisers with valuable user insights and control over Adspent.
With something Big making news everyday, 2022 would be an “Year for Adtech” as the market and industry prepare for the welcome of Metaverse and Web3.0 but there are still some trends that are here to make Big. India is also expected to ride on these trends and with high penetration and adaptation of new technology, this year might be crucial in making the history of India’s Adtech market. Against all odds India has shown high growth prospects post covid second wave with new Unicorn every week so a positive impact will propel India’s Ad Tech Industry.
Patriotism is a political ideology. It means an emotion of devotion and a sense of attachment to the homeland. This feeling creates a sentiment of oneness among all the citizens of the country. This quality is quite omnipresent in the world. We love where we are born and that attachment can be seen throughout. We feel like a part of something big and the hope that it brings is immense. That feeling of being united with all other citizens who are sharing the same land and laws is what we call patriotism.
However, as capitalism grows and more and more businesses are being set up, we can see how the world is changing. It is changing and the little elements are changing too. We see business and advertising penetrate into our daily lives. They are so omnipresent that if we don’t find them, we feel like something is missing. That kind of effect can be seen in every strata. Businesses have changed and manipulated the meaning of patriotism to its benefit. They have now begun using the term for promotions of their product. It truly makes a good combination. This article is just about that, no BS. read on to see how the marketing world innovatively uses patriotism as a promotion mechanism.
The phrase patriotic marketing is that form of marketing when the theme of the marketing campaign aligns itself with the feeling of patriotism. There are slogans, images and catchphrases to lure people and convey a message of pride and honour for the country.
This new form of advertisement uses that united and pride feeling of the citizens as their face of the marketing campaign. This helps in the wider reach of the campaign and that also ensures that people are connected to the advertisement (emotionally). The intentions are yet to be found but patriotism as a marketing technique works 9 out of 10 times in India.
It can take many forms and types. It can be promoting the product that is “Made in India”, or the product being made with raw materials from India. It can also use colours to wake up the inner patriot in you. This happens every August when brands start campaigning about independence and freedom.
Tata Tea Independence day ad
Moreover, they tend to change colours too, to green and saffron and white. The change in colours happens to instil the feeling of patriotism in the citizens and to cash out on the opportunity of the big independence day.
Advantages Behind these Patriotic Adverts
There are countless benefits for colouring a brand campaign into the colours of the national flag. The benefits entail some said and some unsaid feelings, it also goes through people’s hearts. This type of marketing has to be very careful in its actions as it can make someone feel bad or offend someone in some way. If done right, it can become the recipe for success for your brand and the product that your brand offers. Let us see on what dynamics, this sort of advertisement helps and why.
Unity and crowd
This is the most basic example of why patriotic marketing works. It is the epitome of unity and connectedness in this digital world. Anything that has the ability to unite people will result in activating some sort of crowd work, which leads to more conversion of viewers into customers. Most Indians are patriots and thus most Indians will be moved by this type of marketing campaign.
Emotional appeal
There have been countless incidents that have proved that ‘marketing’ works mostly on principles of psychology. Humans are social animals and they love to live in clusters because it is safe and efficient. Emotions originated from being in constant company with others.
When we see something emotional, our hormones go dancing and we remember that thing for a long time. This is what marketing with any emotional theme does to our brain, it brings the emotional hormones to life and it makes them dance.
If you have read this article all this while, then you might be bored of explanations and more explanations. This chain needs to break to save the attention timeout of your brain. Let us now see a few examples to make the topic more clear.
Tata tea
This famous phrase “Jaago re” is the campaign aired by Tata tea. Tata is a brand that has a long history and strong goodwill. It has maintained to face the Indian business seas for many decades now. Its history and integrity are as old and strong as India itself. Jaago re is an attempt to wake up India and act in a positive direction.
Chai or ‘tea’ is the perfect partner for this campaign because it is the most common drink Indians have after waking up in the morning. So, going by that theme, the Jaago re campaign kicked off. The campaign aims to change how people look at India. Their tagline goes like “Chai piyo, soch badlo” which means to look at things from a different perspective.
As India faces many issues and problems, we cannot deny the fact that we have also done some good work in many areas. It is about perspective and the will to act in a positive direction. Jaago re which means ‘Wake up’ in English is a synonym for ‘Waking up to act’.
Here’s the campaign. The video entails a protagonist or the lead person giving people chai to wake them up. He says that widely awake people are still sleeping. Upon asking why, He says “If you are not casting your vote on the day of voting and came to watch a film instead, then you’re not awake, you’re sleeping” then comes the tagline that says “Jaago Re” which inspires people to be more than just onlookers onto the development of the country India. The tagline inspires people to volunteer in the process of developing the nation.
Amul
There is a big chance that you have already heard that catchy jingle that goes like “Amul doodh peeta hai India”. That literally translates as ‘India drinks Amul milk’. The advertisement campaign shows various colours of India. It shows the various activities young people do, like dancing and playing and running furiously anywhere.
The youthfulness of the advertisement resembles the youthfulness of the country. The reason is the fact that India is a young nation with an average age of about 28 years. This campaign celebrates the activeness of Indian youth with a catchy jingle that is sure to get on to your mind.
There is another advertisement that propagates the brand value of Amul. It celebrates the ubiquitous nature of Amul products. The ad shows how Amul can be used everywhere where there is food. ‘The Taste of India’ is a wonderful example of boosting revenues with the promotion in the forms of hope and unitedness.
Patanjali –
The brand needs no introduction, Patanjali is the brainchild of Baba Ramdev. Baba Ramdev is probably the most famous yoga guru in India. Also, he is by far the most notable advocate for natural living. With these touchpoints in mind and along with some Indian or patriotic marketing, he came up with the idea of Patanjali.
Patanjali is now synonymous with every Indian household. It has products that range from hair shampoos to atta noodles and more. All this with the aim of “Swadeshi” or products that are made in India and made for India.
Their marketing department knows a lot about India. They know the significance of a cow and how animals are mistreated in procuring milk or dairy products. They created a masterpiece campaign that talks about everything, from being made in India, to cow mistreatments, and safe and natural ghee.
Kajaria Tiles –
India is an under-construction country, there is always something that is under construction. The spirit of a constructing country propagates many brands that are in the construction business. One of the most iconic names is the “Kajaria Tiles”. They have a campaign named “Desh ki Mitti” which reflects the intentions and emotions of Kajaria.
It was helmed by Repindia and they roped in Akshay Kumar as the brand ambassador. They made the campaign reflect upon the value that the brand wanted to propose. The tagline went like “Dekh ki mitti se desh ko banate hain” which translates to “Let us build the country with its own soil”. It needs to be noted here that the campaign was highly successful among viewers.
This advertisement shows how India has turned out to be a super nation and how everyone hopes for the country. It celebrates how we say namaste in an international gathering because we are connected to the roots of our country.
The fact that Indians love their roots and it literally provides them energy to do more in life is the reason why this advertisement is quite successful. Be it in the field of sports, or war, or scientific advancements, India is not lacking behind in any sphere and we get that power from “Desh ki Mitti” that is “The soil of our homeland”.
Coca-Cola
Coca-Cola entered the second largest country on the globe with an advertisement that portrayed “Happiness”. They have constantly tried hard to get going in that direction. It is the most popular soft drink company in India.
With its advertising around the game of cricket and uniting the different cultures of India, it has come to a point when everyone knows what coca-cola is. Thus, the company enjoys great revenues and nice goodwill. This video can be a good example to show what kind of hope and happiness this brand tries to reflect on its audience.
The real deal that these guys pull off is the India-Pakistan relation. As we all know that India and Pakistan share a love-hate relationship, brands try to monetize on this too. Coca-Cola has a very famous TVC (TV Commercial) that tries to connect people from India and the people of Pakistan a little closer.
What they did was that they install a machine in both countries. The vending machines were connected to each other through the internet or whatsoever and would only work when some actions were performed on both sides of the machines. ‘Work’ here means that it will give out free Coca-Cola to volunteers on both sides. So, people were dancing and singing and doodling shapes to get a free cola and meanwhile they felt that they were connected to the other countrymen.
Paytm
It would be safe to say that Paytm is the face of the beginning of cashless transactions in India. It is a startup but it does not feel any new, it feels like Paytm was an integral part of payments for years.
After the demonetisation that happened in 2016, online payments were the most efficient refuge for people trying to transact on a daily basis. It has started a tough fight that is against the problem of payments in India. We face the issue of coins every other day and it is hard to keep a lot of coins (Small denominator notes).
Paytm started a campaign that prompted people to pay digitally to make transactions a smooth flow. The Indian government also boosted and helped this campaign in its capacity. It was a wonderful and efficient way of translating for everyday essentials and it also struck a chord with citizens. It was titled “Aadat se Azadi”.
Soon after that Paytm became also vocal for women participation in labour and changing and upgrading Indian payments scenes. They made some advertisements showcasing women’s roles in the economy too.
Bajaj
Here is a bonus clip for curious minds. Bajaj made a bike from the metal of INS Vikrant and made headlines along with real cash.
Do you remember the Bajaj Vikrant motorcycle, the V15? It was marketed as a machine that is built with the metal INS Vikrant. INS Vikrant is the indigenous aircraft carrier that was also the first-ever that was built in India. That bike was and still is quite famous.
Reading the above examples I can quite safely say that Anything can be a marketing campaign. Brands have not left any product that can be marketed in any permutation or combination of different themes. You mix some products with national colours and what you get is a wonderful marketing campaign. Brands do it every time.
Patriotic marketing goes a long-long way in promoting national pride and the product. It is a topic that everyone is too careful about because it can hurt some sentiments too. However, if done correctly, it can lead to great revenues and good social scores.
Some brands are too patriotic or they do that for the sake of marketing, we do not know for sure. One thing is sure that the sense of unity and pride or patriotism unites us like nothing else in the world.
FAQ
What is patriotism in marketing?
Patriotic marketing is a marketing technique that involves the use of promotional strategies that convey a sense of national pride.
How is patriotism used in advertising?
Brands use patriotism in advertising by using patriotic imagery in their ads.
It is the day and age of marketing and advertising. Anything from a business to a job needs advertising. Everyone has to advertise to market their products and services.
The demand for strategic advertising is increasing day by day. Advertising includes television advertising, radio advertising, direct mail, podcast, social media, etc. One of the most popular modes nowadays is video advertising. A video ad intrigues interest among the customers to know about the product and services.
People are now keener to know about something shortly and interestingly. Thus, video advertising is here to help the owner as well as the customers, in the best possible way. So, if you are planning to promote your brand with the help of video advertisements this is a complete guide for you.
A video advertisement means framing the desired content in the form of a video. It is a way how a company or an organization takes the help of video content to market itself.
In today’s digital age, video advertising plays a vital role in marketing a product. It helps to present the company’s content in an explaining and interesting manner.
Video ads help in brand promotions. It displays how-to guides, shares customer reviews, and recommendations, or live stream events. These often appear before, during, or after a video stream on the internet. But now they have taken up the centre stage as well.
Video ads include web series, explainer videos, unboxing videos, Behind the scene videos, and more.
What are the Types of Digital Video Advertisements?
Linear Video Ads:
It is like age-old television commercials. These also appear before, during, or after the mainstreaming content.
These ads tend to promote a brand. It can also display new offers or discounts. These ads can also include interactive options for the audience.
Example- YouTube ads
Non-Linear Video Ads:
These ads often include texts and images. Unlike linear video ads, these do not disrupt the user’s content view.
Non-Linear video ads appear along with the content. These ads should be short, clear, and crisp. These qualities ensure brand promotion without interrupting a customer’s view.
Example- In-article videos, In-feed videos, etc.
Types of Video Ads for Marketing
Interactive Videos:
These are some of the most popular types of video advertising. The best part is that it helps to increase engagement. It can include options like sign up link, app link, click to know more, etc. Interactive video ads pause the user’s content and occupy the whole screen.
In-Page Videos:
These videos do not need a specific video streaming platform. These are placed on the web pages. Such video ads have embedded video players that allow a video to play automatically.
In-Text Videos:
In-text video ads are placed within the text. It appears between any two paragraphs of an article. It auto-plays when you reach the video and pauses when you scroll further.
Event Videos:
Event Videos help to promote business and motivate the employees. Event videos include a company’s meetings, announcements, social events, and parties. Such videos help in business promotion by highlighting a company’s atmosphere.
Customer Success Stories Videos:
It promotes a business by showing its advantages from the customer’s perspective. In this video, customers speak about their successful experience with the brand.
These type of videos builds trust among the customers. The potential customers can look at the advantages of existing customers. This encourages them to trust the brand and give it a try.
Q&A Videos:
Question and Answer videos play an integral role in advertising. It not only promotes a company but also helps the company to know its customers better.
A company collects questions from customers and answers them in the video. This is a great method of marketing as it builds the customer-company relationship.
Behind the Scene Videos:
These videos show the scenes that are not displayed on the face of a brand. How a company works, the fun behind the making process, the inside jokes, and more.
These videos should be interesting and fun-loving. It helps the customers to feel the company’s atmosphere through a video. Thus, a good way to advertise.
Top 6 Video Ideas for Advertisements (With Examples)
Branded Short film:
This is one of the most effective video ideas for advertising. You have to create a short story related to your brand. Then you have to include your product or service between the story.
A story helps the audience to relate to the brand. Thus, a branded short film creates an emotional connection with the audience.
Descriptive or Unboxing Video:
If your product or service has many features then this video advertisement is perfect for you. You can make an explanatory video for it. In the video, you can describe how your product or service works, its specifications, and more.
You can also make an unboxing video. This helps the customers to know about your products on a first-hand basis. Such videos help to build a sense of trust and authenticity among the customers.
Customer Review Videos:
Another popular video-making idea is customer review videos. You can ask your customers to send their video reviews about your brand. The customers can share their experience with the brand through videos. These videos develop trust and attract new customers.
Comic Content Videos:
We all know that the idea of stand-up comedy is getting more and more popular. These comedians not only make us laugh but also know how to promote a brand in between.
You can create funny dialogues, stories, or animation and relate them to your brand. It is always a good idea to advertise your business in a fun-loving manner.
Web Series:
This idea is effective but also expensive. You can conceptualize a short series revolving around your brand or business. Example- For a clothing store, you can make a series called ‘Diaries of a fashionista’.
This video advertisement idea can be difficult for conceptualization and production. But it is super quirky and unique.
Reels, Stories, and Shorts:
We all know that social media advertising is super lucrative. The customers are all over the social media apps. All these platforms have now introduced short-form videos. These are Instagram reels, Facebook stories, YouTube shorts.
So, if you want to advertise your brand and attract new customers, this idea is a must. On one hand, you can create these videos yourself. On another, you can pay influencers to make videos for your brand. This is very profitable as you can leverage their audience as well.
Advertising is the most important part of any business or brand. People cannot find time to read and research about brands. They prefer videos over other mediums.
Videos are more understandable and interesting. This helps the customers to know about a business or brand in a fun and easy way. So, every business should invest in video making for advertisements. Also, it is always better to keep the videos short, crisp, understanding to keep the interest alive.
FAQs
What kind of videos are used for marketing purposes?
An explainer video, product demonstration video, company culture video, behind-the-scenes video and customer testimonial video are some of the videos used for marketing purposes.
How to Make an Effective Video Ad?
Your first few seconds are important, make them count, Highlight what makes your brand stand out, and Use a call to action are some of the ideas you can use to make an effective video ad.
What are the types of advertising?
Display Advertising, Video Advertising, Mobile Advertising, and Native Advertising are some of the types of advertising.
Brand ambassadors have become an important part, and more truly, an inseparable part of marketing and advertising for a majority of the companies in the country today. An actor/celebrity who is not only known as the Badshah of Bollywood but also stands among the most in-demand celebrities in the advertising world is Shah Rukh Khan.
The charismatic actor is fondly known as the king of Bollywood, a name he earned as the leading face of countless romantic movies that he acted in over a period of nearly 3 decades. Along with being impressive in his films, Shah Rukh Khan has always been a friendly and philanthropic personality even outside the B-town, who has won millions of hearts throughout the years. All of these characteristics also made him the advertisers’ favorite starting from the 90s.
Shah Rukh Khan is one of the biggest Bollywood actors, film producers, and television personalities. The actor has worked in more than 80 movies and has won numerous awards and accolades such as the Filmfare, Padma Shri by the Indian Government, Officier dans l’Ordre des Arts et des Lettres, and the Knight of the Legion of Honour by the government of France. The actor has fans not only in India but all across the world, making him one of the highest-paid actors in 2021.
The actor is known for his movies such as Baazigar, Kuch Kuch Hota Hai, Dil To Pagal Hain, Swades, Devdas, Kabhi Khushi Kabhi Gham, My Name Is Khan, and Chak De! India, to name some. Despite his acting career, the actor is also the co-chairman of the motion picture production company known as Red Chillies Entertainment and its subsidiaries. Furthermore, he is also distinguished as the co-owner of the Kolkata Knight Riders – a cricket team in the Indian Premier League.
The media has named him the “Brand SRK” because of all the endorsements and entrepreneurship ventures to the actor’s name. Shah Rukh Khan is one of the richest Indian actors with a net worth of $750 million and a brand value of $51.1 million in 2021. The iconic actor charges over Rs 3.4 to 4 crore per day for an ad shoot and has so far endorsed around 40 brands.
Here is a List of Brands endorsed by Shah Rukh Khan:
Byju’s is an Indian multinational Ed-tech company that is headquartered in Bengaluru, Karnataka. The company was founded by Byju Raveendran and Divya Gokulnath in 2011. Byju is currently a market leader and one of the most valuable Edtech companies in the world.
By 2018, Byju’s had over 15 million users and 900,000 paid users. Shah Rukh Khan became the brand ambassador for Byjus in 2017. In a recent campaign put out by the company, Shah Rukh Khan is seen playing the role of a talk show host for children known as Ghar Ghar Ki Kahaani, where he conducts a topical debate on whether children should learn from home.
The children then break the age-old learning stereotypes and talk about the power and impact of tech-enabled learning platforms.
However, after the arrest of his son Aryan, Shah Rukh’s ads have currently been halted by the Edtech giant. The Byju’s advertisements are reportedly one of the biggest deals for the actor that used to help him earn around Rs 3-4 crores as annual fees. The actor’s ads have been taken down from all the platforms soon after Byju’s started facing an enormous amount of backlash over Facebook, Twitter, and other popular social media platforms.
Dubai Tourism AD – Shah Rukh Khan Brand Endorsements
Dubai Tourism made Shah Rukh Khan its brand ambassador in 2016. SRK has done multiple short films in Dubai since then, where the actor can be seen unraveling the secrets of Dubai, offering his fans to see the city through Shah Rukh Khan’s eyes.
The commercials aim to appeal to SRK’s fans across the world, giving them the opportunity to explore the city and its many offerings. The actor has signed up for a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.
Their major objective through the campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. This also portrays the importance of India as a key source market for inbound tourism to the emirate.
BigBasket
BigBasket AD – Shah Rukh Khan Brand Endorsements
BigBasket is an Indian online grocery delivery service that was founded by Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari, and Ramesh in 2011 and has its headquarters in Bengaluru, Karnataka. The company delivers grocery goods found in convenience stores, home essentials, and a huge variety of food supplies to its customers.
So far, the company offers over 18,000 products and boasts more than 100 brands in its catalog so that the customers can find whatever they want. Big Basket made SRK its brand ambassador in 2015 and the actor has since then appeared in many of its television commercials.
In an interview, Vipul Parekh the co-founder of Big Basket said that they selected SRK because of his universal appeal which cuts across different ages, gender, and geography. Parekh also said that SRK has the ability to get into the skin of the character and embody it with a lot of believability. The company has done many campaigns with an actor that covers all channels such as print, TV, outdoor, and radio.
Hyundai
Hyundai AD – Shah Rukh Khan Brand Endorsements
Hyundai is a South Korean multinational automotive company that was founded in 1967 and has its headquarters based in Seoul. The Hyundai Motor Group currently owns 33.88% of KIA Corporation and fully owns two car subsidiaries, which are Genesis Motor and Loniq.
The company also owns the world’s largest automobile manufacturing factory with a capacity of 1.6 million units in Ulsan. The company has 75,000 employees worldwide and has so far sold over in 193 countries through 5,000 dealerships and showrooms. Shah Rukh Khan has been associated with the company for more than 20 years as its brand ambassador.
According to a company statement, YK Koo the MD and CEO of Hyundai Motor India Ltd said that SRK is one of the first Hyundai Family members and has played a key role in the success of Santro since the company’s inception in India. The company’s association with SRK has enhanced and propagated its brand values.
Frooti is a mango-flavored drink that is sold in the country. It is a flagship product and is also considered to be the most successful drink from the house of Parle Agro. The drink was first launched in 1985 in the packaging of Tetra Pak.
Frooti is also a popular drink in the countries of the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. Shah Rukh Khan became the company’s brand ambassador in 2013 and has done multiple TV campaigns to promote it.
One of the most popular frooti ads features SRK with a bunch of children. In an interview, SRK revealed that he is delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. He also added that no other brand conjures up so much joy, desire, and magic around it as Frooti does.
D’decor
D’Decor AD – Shah Rukh Khan Brand Endorsements
D’décor is one of the most well-known manufacturers and exporters of curtain and upholstery fabrics. Their products are said to be designed in-house and are used by many interior designers and furniture makers across the US and other European countries.
D’décor exports home fabrics to more than 15 countries such as the US, Belgium, the UK, and the Middle East. The company’s clients are usually international brands across the globe in the home space. D’décor launched its first-ever ad campaign in India featuring not only SRK but also his wife Gauri Khan in order to sell directly to consumers in India.
Ajay Arora, the managing director of D’décor in an interview disclosed that the brand chose the couple because, they perceived a match between SRK’s qualities and what the brand stands for, such as leadership, innovation, and ethics.
He also added that SRK and Gauri Khan, together, are an ideal image of homemakers and imply family. Having the power couple endorse the brand will help strike a chord with Indian families.
Fair and Handsome AD – Shah Rukh Khan Brand Endorsements
Fair and Handsome is a men’s fairness product created by the Emami Group. The company got into the fairness category for men in 2005, which made it the first FMCG Company in India with products for men at that time. Currently, the company is the largest brand in the category of men’s fairness in India.
Fair and handsome was launched on the basis of research that found that the texture of a man’s skin is different from that of a woman and needs a product designed exclusively for them. The actor has become the company’s brand ambassador and appeared in numerous television commercials over the years.
Shah Rukh Khan also endorses other brands of Emami such as Himani Navratna Oil and Himani Sona Chandi Chyawanprash. He has also been in controversy for endorsing fairness creams like Fair and Handsome.
FoodPanda
FoodPanda AD – Shah Rukh Khan Brand Endorsements
Foodpanda is an online food and grocery delivery platform brand owned by Delivery Hero since 2016 and has its headquarters in Berlin, Germany. The company currently operates 20 brands in more than 50 countries across four continents.
The company was launched in 2012 in India and claimed to have over 12,000 restaurant partners across 100 cities in the country. In India, Foodpanda used to compete with companies like Swiggy and Zomato in the food delivery market before it was acquired by OLA for an all-share deal on December 11, 2017. The star became its brand ambassador in 2017. One of the commercials featuring SRK showcases the various offerings of the company, including early morning and late-night delivery, express guarantee, and the best offers on restaurants.
The campaign was first released on television followed by successive releases in other forms of media like in print, radio, and in the traditional form. SRK helped the company reach the masses and gave it a platform immense reach.
Reliance Jio AD – Shah Rukh Khan Brand Endorsements
Reliance Jio is one of the biggest telecommunications companies in India that has its headquarters in Mumbai, Maharashtra. The company operates a national LTE network with coverage across 22 telecom circles and offers only 4G networks.
Jio is known to be the largest mobile network operator in the country, along with being the second-largest mobile network operator in the world as it has over 431.23 million subscribers, as of July 2021. As of 2020, Reliance Industries has raised $23 billion by selling over a 33% equity stake in Jio Platforms.
Shah Rukh Khan became the company brand ambassador in 2015 and has promoted the brand on different platforms.
In an interview, Khan said, “We have only seen the tip of the iceberg. It will lead to a lot of innovations. This will increase speed, information, and knowledge. It will be used at various places, I think, from education to production to manufacturing. I am talking very futuristic.”
ICICI Bank
ICICI Bank AD – Shah Rukh Khan Brand Endorsements
ICICI Bank is one of the most well-known privately owned Indian development finance institutions with offices in Vadodara and Mumbai. It is considered to be one of the Big Four banks of India. The company offers a variety of banking products and financial services for corporate clients and retail customers through different delivery channels.
It is a leader in providing services in the areas of investment banking, life insurance, venture capital, and asset management. The bank has a network of over 5,275 branches and 15,589+ ATMs across India and has a presence in 17 other countries such as the UK, Canada, USA, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai, China, South Africa, UAE, Bangladesh, Malaysia, and Indonesia, etc.
Shah Rukh Khan has been previously announced as the global ambassador of the ICICI Bank and had appeared in many of its ads after the brand took a break from Amitabh Bachchan in August 2019. Soon after, KV Kamath, the MD, and CEO of ICICI Bank said, “We are proud to have Shah Rukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena.”
Denver
Denver is one of the leading brands in the cosmetic/grooming industry that produces some outstandingly popular deodorants for men. Cradled under the manufacturing hub, Vanesa Care, Denver roped in Shah Rukh Khan on August 22, 2017, and the actor had since been seen in numerous marketing and promotional campaigns as the face of the brand.
Kent
Headquartered in Noida, UP, Kent is a prominent healthcare product manufacturing multinational company in India that manufactures modern kitchen appliances, disinfectants, air and water purifiers, vacuum cleaners, and more. Kent RO Systems is popular for its water purifiers, which used the process of purification by reverse osmosis. Shah Rukh Khan had been appointed as the brand ambassador of Kent in February 2019 for its upcoming automotive security products range.
Dish TV
Owned and operated by ZEE Group, Dish TV was founded in 2004 as an Indian direct broadcast satellite service provider. Dish TV is a household name for the services it has provided. A part of its credit also goes to the unique advertisement campaigns launched by the company featuring Shah Rukh Khan. #WishKaroDishKaro, voiced by Khan, still strikes a chord among the millennials. The actor, who had already represented the brand for more than 8 years back in 2016, extended his collaboration for 2 more years in the month of March of the same year.
Conclusion
Over the years, SRK has worked with various brands ranging from Pepsi to pan masala. Furthermore, he has also been a prominent face for many brands, including various resorts, sports leagues, both Indian and foreign states, cities, and more, which helped him gain a prime spot among the most in-demand celebrities for endorsements in India.
According to the TAM report, SRK adds over 3% share of volume on TV with an average visibility of 4 hours per day across all Television channels. This shows that the Badshah of Bollywood is here to stay in the endorsement world for a very long time.
In recent years, the actor’s brand value has been significantly going down. This has received yet another push with the recent arrest of his son. Following this incident, many advertisers, big companies, and popular institutions have either pulled the plug on Khan’s advertisements or put a halt to any new plans of ads/collaboration of the actor.
Shah Rukh Khan is known for his strong, dynamic personality, leadership qualities, determination, empathy, power, and most importantly, his modest journey toward becoming the biggest star in the Bollywood Industry. However, it is clear that times are rough for Shah Rukh now and the emergence of a silver lining is not yet in sight still.
FAQs
Who is Shah Rukh Khan?
Shah Rukh Khan is one of the biggest Bollywood actors who has acted in more than 8o movies.
What is the brand value of Shah Rukh Khan?
The brand value of Shah Rukh Khan is estimated to be $51.1 million as of 2021.
What are the main brands endorsed by Shah Rukh Khan?
The main brands endorsed by Shah Rukh Khan are Dubai Tourism, Reliance Jio, Foodpanda, ICICI Bank, Fair and Handsome, D’décor, Frooti, Hyundai, Big Basket, and Byjus.
What are the other brands endorsed by Shah Rukh Khan?
The other brands endorsed by Shah Rukh Khan are Pepsi, Whirlpool, Nokia, Tag Heuer, Dish TV, LUX, Denver, Airtel, Royal Stag, Sunfeast, Pan Vilas, Nokia, Kent, Mitsubishi Air Conditioners, Goibibo, LML, Cinthol, Videocon, PharmEasy, Nerolac, DHFL, Pepsodent, Jet Airways, Gitanjali Jewels, Colgate Palmolive, Signature, Sprite, Tata Tea, Streak, Omega, Hewlett Packard, Hero Punch Power and many more.
How much does Shah Rukh Khan charge for a brand endorsement?
Shah Rukh Khan charges over Rs 3.4 to 4 crore per day for an ad shoot.
What is the net worth of Shah Rukh Khan?
The net worth of Shah Rukh Khan is estimated to be $750 million in 2021.
Social media marketing has become a necessity for the survival of every business. Without marketing a company can never take off its business and now in the age of social media, connecting with the customers and potential customers online have become the prime factor.
Facebook has always been about connecting people from all around the world with each other. Now the biggest social media platform is not only used for connecting with people but it is also used by some biggest brands to market their products as well.
Ad campaigns are used for acquiring new customers, aware them of new products, and basically the entire existence of the brands. Facebook is said to be one of the best social media for marketing your business, with over 2.91 billion monthly users, it is far from a wrong statement.
To be specific if you are willing to advertise, Facebook can lead your business to a greater market. If arranged and executed properly Facebook ad campaigns are definitely worth it. This article will talk about the best Facebook ad campaigns that have become examples of successful campaigns for other businesses. So, let’s get started.
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
At one point, Jabong.com was an Indian e-commerce platform that dealt with fashion and lifestyle. Although in 2020, Jabong was shut down after Flipkart acquired Myntra. Even after this, the business is remembered for its popular and successful Facebook ad campaign that generated huge online traffic to its website and app.
Jabong with this brilliant campaign decided to target its audience by launching a month-long campaign in 2017. Whatever product was showcased on Facebook, the same thing was shown on the website as well thus, providing them with a personalized experience and increasing their customer involvement in the website.
Vodafone 4G SuperNet Campaign
One of the most popular telecommunication service providers in India, Vodafone and is the third-largest one in India. Vodafone’s style of marketing has always been interesting and unique and its advertisements were able to capture the attention of consumers.
In 2016, when Vodafone launched 4G SuperNet, they ran an ad campaign and had a collaboration with Facebook. Here, they used the lookalike audience feature of the social media to find a new audience, who are interested in your products and are quite similar to the existing consumers of the product. This ad campaign consists of a pug, the Vodafone mascot, and a little Indian boy in some different short videos.
Raymond, the Indian-based fashion brand is famous for dealing with tailoring suits. Raymond’s Facebook ad campaign is stated as one of the most popular and successful ones. Such is the effect of that campaign that it boosts up the sales of four outlets of Raymond. It was a three-week Facebook ad campaign in 2016, where Raymond uses Facebook to target customers who can increase the sale of specific selected stores.
Through Facebook, Raymond targeted men who got married, engaged, or just got a new job and pursue them to invest in tailoring suits by stating in the ad that they are launching 72 hrs. express tailoring service, the ad was a call to action statement. Those who showed interest they had to register to book their appointment and get the service.
Tata Housing Goa Campaign
Tata Housing Goa Campaign
Tata Housing is a subsidiary of the Tata group that deals with housing development. It is famous for building houses that have top-class designs and finishing. Tata housing was the first property developer that used Facebook for selling houses. It sold houses with the help of social media without using any other media.
Some short videos were created and were used as ads on Facebook and life in Goa was shown. This online house buying campaign was started on Facebook by Tata housing and thus was a huge success. Those videos guided viewers to property pages to get more details about it. Almost 250 houses were sold because of that campaign.
Domino’s Pizza Think Oven Campaign
Dominos Think Oven Campaign
There would be very few people who don’t like Pizza, and Domino’s pizza is the hot favorite amongst people. The ‘Think Oven’ campaign was a very successful campaign of Domino’s Pizza.
Here, the campaign was set in such a way that they are able to interact with customers very well and customers were able to give out their suggestions as well to Domino’s ongoing projects and also submit some new ideas. The new ideas include new items in the menu and all. This resulted in a good interaction of the company with its customers and somehow increased their website traffic.
It is one of the most popular Makeups, Hair, and skincare products brand and its advertisements have always been striking. The beauty brands try their level best to introduce new types of campaigns to catch the attention of people to build their brands.
L’Oréal Paris used Facebook for its ad campaign to create a sensation amongst the users. It launched a #lorealparislive in 2014, in here they asked beauty experts and models to create some great red carpet level looks and use them as gifs on Facebook to give tips to users get the same looks for themselves.
Conclusion
In a world where digital marketing is an inevitable technique for the survival of the business, marketing with the help of Facebook is probably one of the best methods for making people aware of your brand.
Although, the ads have to be striking enough, to touch the audience’s heart and for that proper planning is needed, these above campaigns are some of the best ones and have become an example in the business world for others to follow.
FAQ
Which Facebook Ads are most Effective?
The carousel ad is the most effective ad format in Facebook.
Are Facebook Ads worth it in 2021?
Facebook ads are still worth it in 2021, in fact, they have become one of a most used methods for digital marketing.
Which campaign objective is best for Facebook ads?
Conversions is one of the most effective Facebook objective as it is optimized to deliver you new leads or purchases.
There are many forms of advertisements right from Print, Broadcast, Podcasts, Email marketing, and Digital Advertisements. These are merely some examples. Anyway, there is one thing in common that all these advertisements have. That is, you know that these brands are consciously and deliberately pursuing you to buy their products. You know they are marketing their products and services to you.
Do you think people could advertise their products without doing it? Yes, there exists one such form of advertising which does it in a more subtle manner; and whether you know it or not, your brain unconsciously registers that. This type of advertisement is called product placement. It is a risky business, but when done correctly, product placement can have a huge impact.
Though this is a debated topic, some scholars argue that the first product placement to be ever done started with a painting done by Edward Monet in the year 1882 for a beer-selling company.
Edward Monet Painting
Another one is said to have been done for a movie none other than the Lumiere brothers’film in the year 1896. It was a soap manufactured by a British company, the Lever Brothers. However, the first ever product placement to be documented was in the year 1920.
1920 – The Garage, Red Crown Gasoline
The first documented case of a company paying to place their product that was ever recorded was for a silent movie, The Garage starring Fatty Arbuckle and Roscoe Arbuckle.
1927 – The Hershey’s chocolate, Wings
The trend started emerging and the Marx Brothers caught up with it in the year. Fun fact: the first movie, which won an Academy Award, also did have product placement. It was, of course, for Wings, and the first appearance of Hershey’s Chocolate bars featured.
How Product placement entered the mainstream in the 1980s: A Brief History
So how did really the business of in-film product placement boom?
The production team was not really paid back then to place their products in the movies. But it involved a different deal. Like asking: do you need a car for your movie? And if the team would say yes, then the brands would let them use their products for free or create cross-promotional campaigns that feature both the product and the movie. Until the 20th century, mostly the concept was pretty much informal.
Guess the company that paid a million dollars to promote their company?
‘Reeses Pieces’ Product Placement in ‘Extra Terrestrial’
A hint: The company sells chocolate products. In the early 1980s, the trend went mainstream, and Steven Spielberg’s new film was to promote Hershey’s brand.
Initially, the deal involved Mars, but it withdrew away from being featured, but then a deal was made between Hershey’s marketing executive. The Reese’s pieces were used and in exchange Hershey’s was to create a 1 million dollar campaign for the film. The sales of the product went up, which had only been introduced years ago.
Until the 1982s, the movie, The Extra-terrestrial was a huge success, both as a movie and for doing product placement.
Product Placement’s in Current scenario
The practice of consciously placing products in movies is almost a common practice now in the twenty-first century. So much now that it does not only involve films and movies, but also many famous web series that were huge hit. And we know that Netflix does this all the time. Even though Netflix denies the fact. Namely, there are three types of product placements which are explained in brief below:
The three types of product placements are:
Screen placements
‘Burger King’ Product placement in ‘Stranger Things’
In screen placements, the products are usually placed in the foreground or the background.
There is no mention of the name of the product, but the product is shown on screen and is given a fair amount of time to get noticed by the audience.
Script placements
‘KitKat’ Product placement in ‘Sex Education’
Let us take an example of the Netflix show’s last episode of Sex Education from season 3. Both our characters Eric and Otis deliberately mention the product name KitKat, when Eric’s lines say it all.
Otis: “What do you want?
Eric: “Um… Oh, a KitKat. Always a KitKat”
And when Otis offers Hope one when she is having a mental breakdown in the hospital.
Hope: I don’t need a KitKat
Plot Placement
‘Beats’ Product placement in ‘Only Murders in The Building’
Making the products connected to a character and integrating it as a part of your film. Let’s take Beats Studios Wireless Headphones in the web series “Only Murders in the Building” where Selena’s character’s first appearance as Mabel clearly features using the headphones when she steps into the elevator and the product is subtly mentioned by the other character _ trying to make a conversation with her.
The product is so seamlessly blended with the character that even when their podcast gains popularity you can see the fans using the same headphones while sitting outside the building. It creates an emotional bond.
We could say the same with Eggos and Evelyn intertwining the product with a character in Stranger Things.
Let’s take a look at Hollywood’s one of the most watched and talked about movies adapted from Jenny Han’s book.
Product Placements in – To All The Boys I’ve Loved Before
Yakult:
To All The Boys I Loved Before – Yakult Product Placement
The fermented skim milk was created in the year 1935 in Japan and got a major sales boost after getting a cameo in an adapted movie from Jenny Han’s book ” To all the boys I’ve loved before” the drink is.
Subway sandwiches:
To All The Boys I Loved Before – Subway Product Placement
They gave Subway an emoji specially designed for the company to show the love that Lara Jeans, best friend has been craving for its sandwiches. They can also be seen sitting under the bleachers and having them.
Mountain dew and Arizona iced tea:
To All The Boys I Loved Before – Mountain Dew and Arizona Iced Tea Product Placement
The conversation that takes place between Lara and Josh sitting in the stands at the beginning of the movie, with a flashback with Jean is shown having Josh as her first real boyfriend with a space in between. Though not mentioned by name, the products get enough screen time in the scene to get noticed by the audience and not to forget mountain dew is mentioned in one of Josh’s dialogues.
Converse
The still shot that shows shoes of Lucas in the stall next to Lara is occupied when she runs away after kissing Peter for the first time on the running ground, and there goes them wearing Converse shoes which are already pretty much popular among the teens.
Instagram
Using Instagram was shown quite effortlessly by both Peter and Lara as the social media platform is very popular among the youth and especially teens. Looking from the point of view that the movie was azom.com for teens. They nailed it, getting placement in the right place and for the right audience.
Apple’s MacBook Air:
To All The Boys I Loved Before – Apple MacBook Product Placement
MacBooks are frequently shown throughout the movie when Lara and Kitty watch the movies when Margot leaves for college, and during movie marathons while fake-dating Kavinsky. The logo of Apple clearly gives out the message about the product Skype. iPhone when his dad takes their picture for entering new grades.
Jeep Wrangler:
To All The Boys I Loved Before – Jeep Wrangler Product Placement
Used by Peter Kavinsky when he comes to pick up Jean and Kitty the first time when he drops Lara off after clearing things about the letter in the cafe and driving her home.
Some of the placements by brands were quite a success as they did the job for Yakult, making people nostalgic about it along with exposing many other products to the audience with it one of the most-watched movie series.
Product Placements of Lark Cigarettes in the James Bond Series
The popular movie franchise “James Bond” did it all the time. Since the release of Dr No in 1962, the James Bond franchise has been associated with a number of brands. Many brands came in line to pay for promotions in the future instalments for the famous cinema piece. The early films featured Pan-am Airlines and smith and Wesson firearms. The early films feature tie-ins with popular companies like Pan-Am Airlines and Smith and Wesson firearms. The iconic cigar that Bond fashioned is also a very popular brand placement. It is said and reported that Lark Cigarettes paid as much as $350,000 to feature their brand of cigarettes in Licence to Kill. Besides the aforementioned brands, some of the other popular brands to be associated with the franchise are Microsoft, Gillette, Playboy, Toblerone, 7Up, and KFC.
Aston Martin’s Placement in Goldfinger
Product Placement of Aston Martin in Goldfinger
Even after we have talked about so much brand placement in the movie, we can still remember the iconic ride of James Bond. It was the luxury car brand Aston Martin that was honoured with bond’s feet on their product. Aston Martin, the luxury car brand jumped at an opportunity to be associated with the British spy. Starting from Goldfinger in 1964, this partnership has endured the test of time.
Product placement from Indian context
The movie with the most iconic dialogues and is very famous for the memes that make you go, say relatable!
Domino’s, Baburao and Phir Hera Pheri
Remember the scene from the movie when Baburao comes climbing down the stairs, asking everyone to gather around. The box that he holds is of Domino’s pizza and the also mentions to Sham how he tricks the Domino’s pizza delivery guy to get a free pizza according to the brand’s then ongoing scheme.
Bournvita, Rohit, and Koi Mil Gaya
Koi Mil Gaya Bournvita’s Product Placement
No matter your age, a Bollywood movie that almost everyone knows about is Koi Mil Gaya starring Hritik Roshan and Preity Zinta. The movie is famous for the appearance of an alien named ‘Jaadoo’. Apart from this, the movie makes for a great example of the product placement of Bournvita. In this movie, it is shown that the young Rohit (Hritik’s character) loves to drink his milk with Bournvita in it. In some scenes, he even boasts about it to his friends and also offers some Bournvita to a winning kid in a game.
Another example of a movie starring Hritik is the Bollywood film “Yaadein”. It was a hit, like all other movies that star Hritik Roshan. He is an all-time favourite actor in the business. But could you notice Coke’s ‘Product placement’ throughout the entire running time of the movie? You might not remember but your brain must have noticed, “Cool people like Hrithik drink Coke”.
Why the business of placing products in the movies continues to thrive?
What are the advantages of product placement?
It can create trends and affect cultures.
Even bring a crashing product back into the business again on top of the market again.
People will prefer to see a real brand rather than a fake or a created one on screen.
Helps increase awareness about your product and the brand.
Gets money rolling in for production.
Ropes in money for production or advertising.
Helps in giving exposure and recognition to your brand
Reduces the cost required for the filming budget.
Helps integrate the brand’s values through storytelling
Creates a positive brand recall.
When used effectively, it can also help boost sales.
If not given much thought, it can bring negative reviews for the film.
Products require a certain amount of screen time and can get messy if not followed smoothly.
Conclusion
We know that product placement is a very bumpy ride and can be a huge interruption for a movie or series fan. Moviemakers know it very well. However, if done smoothly and carefully, it will go unnoticed by the audience and it will also make revenue for the brand. Thus, product placement in movies or series can do wonders for a brand, if done correctly.
FAQ
What is product placement
Product placement is a form of an advertisement in which a branded item or object is placed in a movie as part of the movie.
Which movie has the most product placement?
Avengers Endgame is a movie that had a combined 76 million dollars in product placement advertising value.
What is example of product placement?
If in a movie, the lead actor is drinking a clearly labelled Coca-Cola beverage or using a clearly labelled Samsung cell phone, then it is product placement.
Early humans figured out a way to cover their bodies to safeguard against weather. The accessories they built were named clothes. The sole purpose of this invention was to protect the naked skin from heat, wind and other normal natural phenomena.
The way we dress up today is different in different parts of the world, but the purpose has changed dramatically over the years. The purpose of clothing is not only to cover your body anymore, it is to make a style statement, to look apart from the crowd. This has led to a boost to fashion retails all over the world.
One of the most popular fashion retailers is Zara. We all have heard about it. That expensive brand whose clothes people find aesthetic and boast about it. The same brand has a unique aspect that probably no one knows about. It spends literally nothing on advertising. How cool is that? Such a big name in the industry that too without commercials. This is the article where we dissect the marketing strategy of Zara. Read on.
Zara is a Spanish apparel retailer. The company produces and retails clothing items, swimwear, shoes, perfumes and beauty. It was founded by Amancio Ortega in 1975. The age range of customers to which it caters is from 18 to mid 30s. It is also the largest brand under Inditex group. The company specialises in fast fashion. So, what is fast fashion ? The phrase denotes fashion wear that is quick, explosive and thus highly profitable in nature.
Zara is said to specialise in designing new works of fashion every now and then. It is said according to some reports that this retailer takes just about over a week to produce and get outfits to the stores. Six months is industry average. This sure provides the company a better edge on the fast fashion line of business.
How Zara is Succesful despite spending minimal on Advertising
One of the most unique things that sets Zara apart is that it spends an amount of nuts in its marketing. It has a policy of no advertising. Without advertising the brand is able to hold such a big and premium market share of the world. Here we discuss how does it do this magic.
Augmented reality shopping
Zara Shop the Look
The Spanish fashion retailer seems to leave no innovation unturned to woo customers. Zara is entailing tech into shopping, in order to create magic out of this combination. It has introduced augmented reality shopping for customers via their app.
Basically when you point at a dress at a Zara dress in their store, the sensors in the area will detect that and will show models wearing that apparel. This makes choosing a dress more easy and convenient for customers. The target audience are millennials because they are generally tech-savvy. H&M, a rival, is also trying to hold its hands on building something like this to extend customer experience, a report said.
Fast Fashion
Zara is god in fast fashion, it follows a policy of being fast without caring for who is first. Many retailers try to be trendsetters and fashion innovators, but Zara just doesn’t buy that.
Rather than working to set trends. Its work is to identify the current fashion wave and rapidly surf over it. Its main target audience is teens of 20 something who are always looking for ways to look cooler. Zara does the work for them.
Taking customer feedback seriously
We as customers may not take what we say about how we like a brand or hate someone, but Zara does. It is all ears for customer feedback. Anything you buy from the store is the beginning of a transaction with the store. The feedback they take from you is to ensure that the transaction relation remains in the future.
Anything you report is taken to higher order to build better products. Thus including customers in the designing process is such a good way to build customer loyalty. Today not the company, the customer calls the shots.
No advertising policy
Well, the real thing is that, no marketing is also marketing in the case of Zara. How you may ask? People love to buy exclusive stuff. Zara is a brand of which you will not spot a single billboard. This gives a sense of exclusivity. So this creates a chance for customers to be in the cool spot of society. It invests extensively on brand experience rather than ads.
Store locations
Zara Store
While we can say that Zara doesn’t spend on ads, one thing to look at as an exception is that it spends on locations. Rather than spend on locations it invests in them. Adding to the brand experience. Every Zara store around the globe can be found in famous crowded places. It invests in the appeal of a store, to get as many customers inside the commercial zone.
Supreme Customer Experience
Zara Customer Experience
It must be obvious by now, that Zara does everything to get customers a great experience with the brand. It consistently tries to provide more and more reasons to visit their stores again. It doesn’t just want to push their product out, they want to get the people in. They trade in value more than the product. Today’s economy consists more of experience than product.
Zara knows it well that value today is measured beyond the price. So it is super trend-tight in this manner and high on customer experience. To provide value consistently to its customers, building brand loyalty with fashion enthusiasts.
Zara is all about the customer, it can be said safely. Product used to be the king earlier but not anymore. Zara makes the customer experience the king. It knows that the product will be changed rapidly but brand loyalty is more important and constant. This is what the word “brand” actually means, it means a good image or perception in the eyes of the general public. That is built by being consistent with your value supply. Name any brand in the world, it operates with a similar idea. This is what sets someone apart from being just a different cog in the wheel of the market.
FAQ
Does Zara spend on advertising?
No, Zara does not spends big budget television commercials, internet ads or billboards.
How is Zara so successful?
The company is successful because it has a phenomenal operating supply chain and manages its inventory well.
How does Zara advertise?
Zara uses anonymous models to advertise their clothes.
Damini Bhandary
