Tag: advertising

Top 5 Best Ad Tech Companies in India

In today’s era, advertising has become a daily part of our lives. Whether we’re watching something or visiting the neighbourhood or supermarket, advertising is all around. Almost every company uses the power of advertising through different channels such as social media, television or print media. Speaking of advertising, we all know advertising is the business of creating advertisements in day to day lives for various companies.

Now, what do you think of Adtech? On a short note, it’s the business of using technology to make advertising more quick, fast and efficient. It includes algorithms and data points.

Now when it comes to Adtech companies, India has always been pretty upfront! Adtech plays a great part to strategize, plan and managing all the advertising activities for companies and agencies, through various advanced tools and software. There are multiple plans and tactics that the Adtech company briefs you about. In this article, we have briefly discussed the top Adtech companies in India. So, let’s get started!

1. InMobi
2. ADZ Junction
3. Aristoma
4. EMIAC Technologies
5. 135 Tech Labs

1. InMobi

Founder – Naveen Tewari

Founding year – 2007

Headquarters – Bangalore (India)

InMobi Logo

InMobi is one of the leading adtech companies headquartered in Bangalore. It is popular for its service of creating personalized mobile and website ad campaigns through various targeted data analytics. InMobi does the data analytics based on consumers’ lifestyle, social connections, demography and general behaviour.

You might have heard about the discovery platform- Miip, launched by InMobi, to connect the merchants and consumers. InMobi has also partnered with Tapjoy to monetize the inventory of Tapjoy in India. In addition, the company has also partnered with Xiaomi in strategic planning and profit.

InMobi has operations in over 169 countries. The company receives more than 200 billion ad requests every month with an ad impression of around 23 billion. The company has strong investments from investors such as Tennenbaum Capital Partners, SoftBank Group, and many others.

2. ADZ Junction

Founder- Ashok Nain

Founding year- 2015

Headquarters- Gurugram (India)

ADZ Junction Logo

ADZ Junction is considered the ultimate solution for all the emerging digital marketing services including designing, editing, social, search marketing, and video advertising. Ashok Nain built this company for real-time bidding, rich media, mobile advertising and various other advanced and innovative strategic plans to deal with all the client’s related problems, especially for the quality traffic generation.

ADZ junction offers great services such as Digital Strategy, development, content, search marketing and marketing. The company helps the clients to gain quality traffic and identify the target audience. It has over 100 clients from different segments of the industry.

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3. Aristoma

Founder- Kumar Nishanth

Founding year- 2015

Headquarters- Raipur (India)

Aristoma is pretty famous for delivering engaging and innovative services of digital marketing to companies that need to reach and connect with their target audience through online platforms.

The main objective of Aristoma is to create advanced, well-suited and impressive content for businesses for making them strong and comprehensive in the industrial ecosystem. Its main services include SEO, brand marketing, social media planning, designing, media planning, and various other marketing solutions.

Aristoma has a very impressive client portfolio which includes companies like Sportmate, CREDAI Chhattisgarh, CII, Diesel, and Goldbricks. And the most amazing part is, that all its endeavours received 100 percent growth.

Worldwide Digital Video Ad Spend

4. EMIAC Technologies

Founder- Divya Gandaora

Founding year- 2017

Headquarters- Jaipur (India)

EMIAC Logo

With the combination of innovation and technology, EMIAC is made for serving businesses by reaching the target audiences. The key services offered by EMIAC include Paid Marketing, Content Development, and Web Design & Development. The company is one of the top-rated Adtech agencies on the global freelancing website – Upwork.

The most amazing thing about EMIAC is its terrific service of project delivery right on time, premium level quality service, personalised products and services with great pricing.

EMIAC is considered the game-changer in the ad tech industry for creating advanced levels of digital footprints. The company has more than 1200 clients along with a project number of 2900 across 30+ countries.

5. 135 Tech Labs

Founder- Aditya Rao, Apoorv Kakkeri, Vineet Kulkarni

Founding year- 2012

Headquarters- Hyderabad (India)

135 Tech Labs Logo

135 Tech Labs is quite famous as the in-app advertising platform that offers great rewards and services. The company works on Hangoutt, an in-app advertising channel that helps app developers to monetize the apps and companies in order to engage more users via the target campaigns.

The other way to win the rewards and offers from various companies is to visit and log in to the Hangoutt website. 135 Tech Labs have popular investors such as TLabs. It offers statistical data on retention rates and demographics. In addition, the company has an amazing client portfolio that includes CCD, Pizza Hut, AskMeBazaar.com and KFC.

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Conclusion

When it comes to Adtech Companies, India has great categories and counts. These companies that we mentioned in this article, are considered the top-rated digital marketing and content development agencies. These startups are very promising and guarantee almost 100% of profit results. For any business, Adtech is important for creating customer-engaging and traffic-driven ad campaigns. Stay tuned for more such content!

FAQ

What is an Adtech startup?

Adtech startups are the business of making advertisements using technology to make advertisements faster, quicker, and more efficient.

What are the top adtech companies?

InMobi, ADZ Junction, Aristoma, EMIAC Technologies, and 135 Tech Labs are some of the top adtech companies.

How big is the Adtech industry?

AdTech Software Market Size was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.

May 6, 2022
Pay Per Click (PPC) – What Is It, Important Metrics, and Benefits

Pay-per-click (PPC) marketing is a form of online advertising in which advertisers pay publishers a fee every time their ad is clicked. It is a common way of driving traffic to your websites.

Search Engine Marketing is the most essential and popular form of PPC marketing. Search engines allow advertisers to link their ads when a keyword relevant to their product is searched by a user. For instance, if we search, “black watches,” ads from different online shopping stores might show up on the top of your results page.

What is (PPC)?
Important PPC Metrics
Benefits Of PPC Advertising

What is (PPC)?

Pay-per-click is most commonly associated with search engines like Google Ads, Microsoft Advertising, Amazon Advertising etc. Advertisers have to bid for keywords relevant to their target audience to secure a position to display their advertisements, search offerings or product listings on these engines. All these services are managed under a PPC pricing model. PPC is used to lessen the costs of digital advertising while retaining profitability and setting goals.

Google PPC Search Ad

Social networking sites like Facebook, Twitter, Linkedin and Pinterest have also adopted the PPC form of advertising known as Social PPC. These ads target groups on the basis of demographics, interest or other information gathered by a particular platform.

In social PPC, the advertiser determines the viewership of the ads, in contrast to it being led according to the user’s search terms. These ads appear on the user’s feed or timeline. The advertisers usually pay through two bidding systems: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions).

Important PPC Metrics

The success of a PPC campaign is essential to the success of a company. Thus, the metrics used to determine the effectiveness of a PPC campaign are:

Conversion Marketing

Conversions are the crux of the deal i.e. how often does a click result in a sale, it is what you are ultimately concerned about. Cost Per Acquisition (CPA) is a specific type of conversion measure and usually refers to the cost of getting a customer.

Quality Score

It is a number that Google assigns to the quality and relevance of your ads, keywords and landing pages. A quality score is essential in determining the position of your ad in the search engine.

Impression Share

It measures the rate of potential impressions that your ads are getting. For example, if there are 1000 searches for a keyword and your ad shows up 750 times of those 1000, then your impression share would be 75%.

Click-Through Rate

It is the measure of people who actually click on your ad to the number of people who see the ad. A low CTR might indicate that an ad is either irrelevant or isn’t compelling enough. Calculating and comparing CTR is a quick way to determine whether an ad is under or overperforming.

Benefits Of PPC Advertising

There are multiple benefits of using the method and strategy of PPC when it comes to advertising.

Ads Cater to People Who Look For Them

Ads are only displayed for potential clients who search for relevant keywords and look for particular results. This gives an advertiser more control over when, where and how an ad can be displayed.

Easily Accessible

Anyone, be it a startup with limited resources or just a company looking for an entry into the world of digital marketing can quickly catch up and even get a head start with the help of the PPC marketing method.

Measurable Tactics

PPC advertising campaigns can be strategically set up and designed to measure accurate effectiveness. You can calculate and even determine the exact amount of profit return on your investment.

You Pay When Someone Clicks

With most advertising methods, you have to pay a hefty cost just for securing a position for your ad. It does not ensure any visits or sales to your business. One of the most essential benefits of PPC is that you only pay when someone interacts with your ad, ensuring a chance for profit.

Reduces Inequalities and Widens Opportunities

With PPC you can compete with mega giants of the business who have been around for a while even if you are a website or a startup in its very initial stages, it lets you compete for customers and provides you with an edge in the world of marketing.

Budget Friendly

In most types of advertising, with rudimentary standards, you are stuck with a particular pricing method. PPC allows you to set your own budget and work according to it. It does not discriminate between an MNC or a small-town startup.

Helps in Achieving Brand goals

It offers your company brand exposure and directs traffic to your website, helping in increasing sales and profits. It can introduce your brand to people who haven’t heard of it before, thus, it creates a name for the company in the market.

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FAQs

What is PPC?

PPC also known as Pay-per-click advertising is an advertising method where advertisers pay a small fee if a user interacts with their ad.

What is an example of PPC?

If an advertiser sets up an ad, and when a user searches for the keyword, for example, ‘best digital marketing course’, Google will position your website on the top search results.

April 11, 2022
How Brands Use Surrogate Advertising to Promote Banned Products?

Advertising is the most common and effective method of sales promotion. Advertisements are the best way to generate leads for the sale. But a few products stand out of availing the opportunity of being advertised.

Consumption of certain products such as liquor which causes harm to health, should not be allowed as a result which government has not allowed publicizing such products. So, Surrogate Marketing acts as a solution to such products. Whereby, a product of the same brand other than the main product is advertised. This product acts as the ‘surrogate’ of the original one. This type of advertising method, where another product is advertised as a glimpse under the name of another product usually of the same or similar brand is called Surrogate Advertising. Let’s understand the origin and examples to understand surrogate advertising in India in detail.

What is Surrogate Advertising?
Origin of Surrogate Advertising
Surrogate Advertising Examples – How Brands Promote Products Using Surrogate Advertising?

What is Surrogate Advertising?

Surrogate marketing is a marketing strategy, which is specifically a form of sales promotion strategy used for the branding of products that are generally banned to advertise by the government. The list includes products like alcohol, cigarettes, etc in the market.

These products are preferably advertised indirectly or masked under another product. The brands secretly demonstrate surrogate products to their audience to indirectly promote the banned products.

Origin of Surrogate Advertising

Surrogate advertising came into existence as an alternative option for advertising the banned products. The roots concepts relating to surrogate advertising have their origin in Britain.

The housewives in Britain began protesting against liquor advertisements as they believed that such type of brands incites their husbands to consume such products. The protest began to grow at an alarming rate as a result of which, and liquor advertising was banned.

To mitigate the adverse impact of the protest, the brand owners decided to adopt an alternative method to bring such products before the public. They decided to do this the other way round. They started the promotion of some other products of their brands like fruit juices and soda which later emerged as surrogate marketing.

As per the reports of several surveys and interviews, the stats draw inferences that 42 out of 50 people are easily able to recognize the actual product being advertised correctly.

Surrogate Marketing is beneficial to several brands as it is a kind of marketing strategy that helps to market banned products and keep their brand name active in the minds of customers. Surrogate marketing helps companies to sustain themselves in the market.

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Surrogate Advertising Examples – How Brands Promote Using Surrogate Advertising?

Listed below are a few ways that brands opt to showcase their surrogate advertising strategy along with a few interesting examples of surrogate marketing.

Advertising

You must have been interrupted by a series of advertisements in the middle of your favourite T.V. show. Advertising on televisions through videos is the highly opted method of creating brand awareness. All most all marketers use this as their major marketing tool.

Surrogate Marketing also involves the creation of impressive, creative, and attractive advertisements. They are also remembered for their catchy taglines. Take a look at a few examples of surrogate advertising.

Magic Moments Music Studio & CDs

Vodka is the main and primary product of this brand. But, there is just a glimpse of the vodka bottle in its video advertisement which prima facie shows Music CDs and studios. The connection between music and liquor, depicted in the video is sufficient for the viewers to comprehend the actual advertisement i.e. people generally prefer listening to music while drinking.

Bagpiper

Bagpiper is one of the top whiskey brands in India which shows Water, Soda, and Music in its video advertisement. It also applies a surrogate marketing strategy to sell its product in the name of – Bagpiper Club Soda. The very famous and interesting catchy line “Khub Jamega Rang” is brought up by this brand only.

Rajnigandha Silver Pearls

Rajnigandha sells a wide range of ‘pan masala’. The brand advertises silver cardamom and promotes it as a tobacco-free product. Therefore, it is deceptive sometimes as well.

Imperial Blue Music CDs

The “Men will be men” tagline is very popular and attractive. Imperial Blue brand is the one who has brought it. It also uses CDs to eclipse its actual product.

Sponsoring events and tournaments

The second most popular way opted as the surrogate marketing technique after video advertisement is sponsoring events and tournaments to promote the banned products indirectly.

Indian Premier League (IPL)

IPL has an immense fan following and is India’s biggest cricket tournament. Several brands sponsor IPL teams and the whole tournament. Kingfisher sponsors the IPL as its good times partner with – Oo La La La Le O with good times.

Sunburn

Sunburn is a music festival that is celebrated in India. Famous liquor brands including Carlsberg, Kingfisher, and Magic Moments sponsor this event. Music festivals are usually regarded as the colossal platform for Surrogate marketing.

Sunburn Festival

Bacardi NH7 Weekender

Bacardi NH7 Weekender is a music festival sponsored by Bacardi which is a liquor brand. It is an example of blending music and liquor. It is a famous tagline because of its catchy tagline- ‘When Music kicks into the rescue’.

Bacardi Weekender

Conclusion

Certain products like alcohol, tobacco or cigarettes, pose a moral issue and remain deprived of getting an opportunity to be featured on advertising platforms mainly due to the prohibition of marketing imposed on them.

So the only option left with the marketers is to advertise their original product in the disguise of another product of their brand, such method is termed ‘Surrogate Marketing’.

Marketing is necessary to create awareness, increase sales and, sustain the market in the longer run. Without Surrogate Marketing, brands offering controversial products would have no existence in the market. It allows them to sustain themselves in the competitive world, which is the essence of Surrogate Marketing. The customer needs to comprehend and recognize the actual product being advertised and is hidden behind another, then only it can be concluded that this strategy worked well.

FAQs

Which company uses surrogate marketing?

Bacardi, Kingfisher, Bagpiper, Rajnigandha, and Imperial Blue are some of the top brands that use surrogate marketing.

What is an example of surrogate advertising?

Imperial Blue Music Cds, Bagpiper Soda, and Officers Choice soda are some examples of surrogate advertising.

Why surrogate advertising is important?

Surrogate advertising is important as it helps brands advertise their product that is banned from advertising and indirectly impact consumers buying decisions.

April 5, 2022
Are Radio Advertisements Still Effective in 2022?
Nowadays, we visualize a variety of things, including movies, news, and purchasing products based on advertisements, but our forefathers and mothers grew up listening to the radio, where they could listen from current affairs to sports commentary. Radio broadcasting kept people informed about what was going on in the world in the nineteenth century.

For instance, we all watch our favourite cricket teams during the world cup on television without any blink, where you could notify short ads to take place during the game’s time out, right?. That is one method of advertising a television commercial.

Similarly, radio promotes various brands’ products and services throughout airtime or at predetermined points.

You could wonder if radio advertising is still used to promote businesses in the modern environment of digitalized telecommunication. In this article, you will learn about the advantages of utilizing radio advertisements in your business, as well as the advantages and disadvantages of using radio advertisements as of today.

What is Radio Advertising?
Pros of Radio Advertising
Cons of Radio Advertising
Are Radio Advertisements Effective?

What is Radio Advertising?

Radio advertising is a type of marketing technique that promotes a product or service by using the radio – both traditional stations and satellite and internet radio – to advertise it. In many circumstances, it is a less expensive method of advertising, especially when compared to television advertising.

A radio advertisement is very much similar to Spotify ads, where advertisers pay a set fee to the radio stations, in order for their commercials to be broadcast to their listening audiences. Brands pay radio stations for airtime to run their commercial.

Radio advertisements lack visual appeal but advertise the product in a subtle way. The advertising cost of a radio varies from 100 Rs for 10 sec to 2000 Rs for 20 sec, The cost depends on the length of the commercial, location, time of the commercial and the popularity of the radio station. A popular radio station Radio Mirchi (98.3) charges Rs 1260 for a 10-sec ad.

Pros of Radio Advertising

Huge range of Audience: speedy reach out

According to Nielsen’s Audio 2019 report, approximately 200 million listeners in the United States tune in to radio each week. Radio broadcasts cover 92 percent of the population, compared to 82 percent for television and 22 percent for podcast listeners.

People, as we can see, prefer audio entertainment such as streaming content. Radio ads segment the audiences according to geography, demographics, backgrounds, and communities. Morning people, for example, enjoy listening to music or the news on the radio before starting their day or going to work.

Low Cost

One of the most significant benefits of using radio advertising for your company is that it is a low-cost promotional strategy. When compared to television or social media ads, radio advertising is less expensive in many aspects.

In the case of television commercials, it is necessary to have a professional script, hire a production company, including audio and video content, and pay the actors/actresses for doing the commercial, all of which could cost an arm and a leg. Meanwhile, radio commercials are straightforward in terms of their criteria, which include a valid script but also proper audio transmission.

Ubiquitous

Radio can be found almost anyplace; for example, if you plug on Bluetooth headphones, you will be presented with a radio tune option. From commuting or gardening in the morning to rest your heads at the end of the day, you’d rather listen than watch, which is why media marketing is so prevalent. On an average weekday, the number of listeners on radio hype peaks between 5-7 a.m.

Influential

Radio is one of the most powerful marketing mediums for establishing trust and spreading brand awareness among targeted audiences. The tone, as well as the message in the ad, should be welcoming because it will impact more folks, and playing the advertisement according to the appropriate slot will result in more CTAs and leads.

Call-to-Action

While listening to radio ads, you would hear ‘Call XXXXXXXX’ or ‘SMS on XXXX@VGJO’, this is what Call-to-action(CTAs) is to drag audiences to make quick response or action. CTAs are used to engage audiences by describing your company’s mission, encouraging them to make a purchase, and directing them to your website.

Cons of Radio Advertising

Poor Attention

Nowadays, as podcasts, downloaded shows, and other forms of media become more popular, radio’s audience is diminishing. This means that this type of marketing may not be appropriate for you in some circumstances. Radio advertising’s total reach has shrunk as a result of its diminishing popularity.

Lack of Visuals

The absence of a visual component is the most fundamental issue with radio. The radio advertiser is not allowed to exhibit or showcase the product or utilize any other type of visual appeal.

Given the growing number of large retail outlets in cities with self-service, package identification is becoming increasingly important for many advertisers when it comes to building brand awareness. Package identification plays a significant influence in brand selection in rural markets, where literacy rates are low.

Ephemeral Nature

In this regard, radio resembles television. The commercial is only on the air for a limited period, with no permanent, concrete reminders. That is why, in order to optimize impact, you must cultivate originality with a focus on regularity.

Abundance of Choices

There are many radio stations nowadays, which means you have a lot of possibilities for advertising your product. However, this is also a benefit because listeners have a lot of options as well. It can be difficult to take everything into account in order to capture exactly what you require for a successful campaign. Remember that collaborating with media partners can help you relieve some of this stress.

Lack of information due to 30 seconds ads.

In comparison to other main advertising channels such as television, newspapers, and magazines, study data on the radio is minimal. Clutter has become a problem in advertising media, including radio, as a result of the increased intensity of advertising.

Every hour, commercial channels broadcast a large number of advertisements, making it increasingly difficult for advertisements to catch and hold the attention of viewers. The accuracy of the screenplay, the accompanying sounds, and the degree of distortion all play a role.

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Are Radio Advertisements Effective?

A firm can gain a lot of audience by advertising on the radio. Radio broadcasting was the fastest and most suitable marketing strategy in the 1960s, before the emergence of social media, Spotify, and other digital platforms to promote your brands.

Furthermore, radio advertisements are one of the most effective ways of reaching out to potential customers. There are some prominent radio stations, such as Radio Free Brooklyn — Brooklyn, New York, or the BBC World Service, which have their own websites.

Yes, radio advertisement still works in some countries and benefits tons of money out of it as it is a cost-effective promotional tool. For instance, if you go to any rural/local tea stall, you would listen to the radio broadcast.

Conclusion

Despite all of the developments over the last ten years, AM/FM radio remains the most cost-effective advertising medium available today. It’s a low-cost technique to reach out to current and new customers. Radio is still one of the most potent advertising methods available, but to get the most out of it, you’ll need to pay attention to timing, content, and your target group. Produce a high-quality, attention-getting jingle and be ready to contact many stations if necessary to get the most bang for your buck.

FAQs

How effective is radio advertising compared to other methods?

Radio is 20% more effective than other channels in terms of brand building, according to a campaign. Because radio is entirely centered on sound, it is a powerful advertising medium. If done correctly, a radio ad is cost-effective, targeted, and easy to track.

What is radio advertising called?

Radio advertisements are also called spots.

Are radio advertisements worth it?

Yes, radio advertisements are cost-effective and are one of the most effective ways to reach your potential customers.

What are the types of radio advertising?

The three types of radio commercials are as follows:
- Live read
- Sponsorship
- Produced spot.
March 15, 2022
6 Brands That Do Not Advertise and Probably Never Will
Advertising is an important marketing strategy to earn profits by keeping customers informed about products and services and thus resulting in massive sales. Advertising brings new customers and also creates awareness about your band Despite the catchy headlines “10 brands that do not advertise” or “10 brands so popular that they don’t even need advertising!”, there is no such thing as zero advertising.

Some brands oppose the accepted procedures that most advertisers live by today, and it separates them and creates buzz due to its innate uniqueness. Thus, here are 6 brands that don’t do conventional marketing and what you can gain from every one of them.

Brands That Don’t Advertise
What makes these brands so unique?

Why big brands don’t advertise? | Marketing Without Advertising

Lamborghini

Lamborghini

Owning the fast, powerful and luxurious beast is a dream for many people. It costs around $0.5 to $6 Million. Lamborghini knows exactly who their potential buyers are, and they have learned how to convert them into owners. Lamborgini considers advertising via tv commercials as an expensive waste of time.

During a meeting, the CEO of Lamborgini was asked why the organization doesn’t publicize?

He said, “The motivation behind why we don’t see Lamborghini television commercials is that customers who can bear the cost of them don’t sit the entire day sitting in front of the TV.”

Lamborghini publicizes through a wide range of channels, yet overwhelmingly using web-based media, vehicle-based TV programs, engine shows, magazines, and vendor promotions.

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Zara

Zara

Zara’s first retail design store opened in 1975 and, starting in 2016, it flaunted 2000 stores in 77 nations. Zara centers vigorously around its item, spot, and value instead of advancement.

To begin with, they target men, ladies, and kids in profoundly populated urban communities. Second, they produce modest, in vogue clothing, with a high scrupulousness.

Furthermore, they just produce a limited number of pieces to make a sense of urgency among their shoppers. The uniqueness of Zara lies in the fact it spends just 0.3% of its sales advertising. It is fascinating to note that Zara never puts their image or logo on its items.

Naturals Ice Cream

Naturals Ice cream

New organic product-based grants and severe quality control are behind the achievement of Natural Ice Cream.

What sticks the buyers to this brand has been its USP itself-made of ‘sugar, milk, foods grown from the ground else’. Their items are healthy and liberated from additives.

Personalization of the brand, as far as Indian flavors, has been an additional benefit. Naturals Ice cream has never been advertised and solely relies on mouth publicity even today. As of 2021, this company has a market share of just over 10%.

Rolls-Royce

Rolls-Royce

We are certain none of you would have seen this extravagant carmaker selling itself noisy to the crowd. It receives rewards from its standing among its well-off customer base. There is a quality of selectiveness that encompasses the brand name when just a modest bunch will claim it and obviously, a pride that it transmits.

Indeed, even without customary promotions, Rolls-Royce beat a 107-year-old deals record in 2012.

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Tupperware

Tupperware Print Advertisement

Earl Tupper started selling family plastics and drastically changed the entire kitchenware market with his clever plans. Investigating an undiscovered market and picking direct selling over some other promoting strategy, aided Tupperware register a big achievement.

Tupperware India, with a turnover surpassing Rs 100 crore, looks at its sales team as the leading force as opposed to publicizing or some other limited-time movement.

“Promoting through traditional media isn’t the system, however speculation on the business power is”, says Asha Gupta, General Manager, Tupperware India.

“We don’t publicize through the traditional media since we accept that it is more beneficial to contribute to our solid deals power and vendors. We like to channel our assets in the outreach group and back it with limited-time offers. We need our group to be our mouthpiece.”, Asha says.

Ferrero Rocher

Ferrero Rocher Advertisement

Ferrero Rocher has sold chocolates for than 11.4 Billion Euros and 61.4 Million Dollars in 2019. The company made its items accessible in 170 nations around the world. Ferrero offers its clients results of superior grade and heavenly taste.

A significant component is that the result of the organization is of a similar taste all through the world. Moreover, the wrapping of the chocolate balls makes them more alluring and attractive.

Ferrero Rocher centers around client connections to fulfill their needs as far as quality, taste, uniqueness, form, and development. This company rarely does any TV commercials and solely relies on digital promotion only.

Ferrero believes the most ideal approach to grow its buyers is to be straightforward to them and to consistently continue to convey the USP of every item to the buyers.

What makes these brands so unique?

These brands believe in themselves. They let their products and services speak for them and keep their focus on the pain points of their buyers. These brands have made the most out of the digital boom and the new advances in the growth of digital. By using first-class digital strategies, these brands have met their reasonable goals.

FAQs

Why do some brands do not advertise?

Successful companies use their products, reputations and stories to attract customers. Consumers buy from these brands because of the experiences and quality they offer.

Which brands don’t advertise their products?

Popular brands that don’t advertise their products are:
- Rolls Royce
- Tupperware
- Ferrero Rocher
- Zara
- Lamborghini
- Naturals Ice Cream
What are the Indian brands that don’t advertise?

Indian brands that are popular without advertising are:
- Naturals Ice Cream
- Tupperware
- Old Monk
- Shahnaz Husain
March 15, 2022
Top 9 Best Digital Advertising Platforms for Startups In 2022
Advertisement is the key point for introducing a product in the market. There can be different ways of advertising a product or service. The most common type is online Advertisement.

In this type, the advertising strategies are applied on a digital platform. The biggest advantage of using online advertising platforms is that one can easily advertise for a large number of targetted audiences. Other synonyms of online Advertisement are digital advertisement, internet Advertisement.

In simple terms, online Advertisement is the promotion of products or services by the means of the internet. There are many different platforms available for one to advertise on. The top 9 best advertising platforms for any startup are given below:

1. Google
2. Bing
3. Pinterest
4. YouTube
5. LinkedIn
6. Facebook
7. Twitter
8. Quora
9. Instagram

1. Google

Google Ads Cost: Average $1 and $2 Cost per click

Google AdWords Homepage

Google is a popular platform known and used by a majority of the population. Google search engine is one of the most commonly used search engines. Google Ads or previously known as Google AdWords is the advertising platform invented by Google for paid promotion. Google Ads works based on keyword auction under the model of Pay-per-click.

Pros
- It helps to promote the business, sell the product, create awareness, increase the traffic to the website all by a professional yet easy platform.
- It allows its advertisement to be in multiple forms such as images and videos.
- Google ads are compatible with both mobile as well as desktop.
- Google Ads provides multiple packages for their users to select from. Budget will not be the issue to use Google ads.
Cons
- Proper usage of Google Ads and its tools, professionals are needed. It requires additional learning for the perfect usage of Google Ads.
- Even though the process of creating an advertisement is quick, it does take much time for maintaining the advertisement and its rating.
2. Bing

Bing Ads Cost: Average $1.24 Cost per click

Bing Ads are the paid Advertisement services provided by Microsoft. It is also referred to as Microsoft Advertising. Bing Ads are another great source for promoting a service or a product.

Bing Ads works in a similar process as Google Ads. They work on the model of Pay-per-click with keywords ranking. The Bing Ads can be shown on multiple platforms such as Bing, Yahoo, DuckDuckGo search engines.

Pros
- While using Bing Ads, one can have better control over the opposite partner’s search keywords due to the limitations of compatible search engines.
- For some users, Bing can be a great alternative for replacing Google Ads due to their similarities. Or some can also work by using both platforms simultaneously for better results.
Cons
- One can give advertisements to the search engines like Yahoo and Bing only, so the overall reach is less. There are many possibilities of losing out potential customers due to the limited range.
3. Pinterest

Pinterest Ads Cost: Average $2.00 to $5.00 Cost per thousand impression

Pinterest Ads Homepage

Pinterest is a specialized platform allowing its users to create their dedicated collections. Pinterest has several posts (pins) shared on it by a wide range of users. This makes Pinterest a good option to advertise on. Pinterest also allows its users with the service of paid advertisement.

Pinterest Ads work almost similar to the way pins work on Pinterest. To advertise using Pinterest, one needs to buy the pins or set a budget for ads to be displayed.

Pros
- Pinterest is given the name of a visual discovery tool. Hence promoting a business over there can easily reach out to targeted audiences without much barrier.
- User engagement is great as there is not much difference seen between pins and promoted content on Pinterest.
Cons
- Even though Pinterest has a large amount of user engagement, the engagement is limited to specific categories. Hence it is not good for every business.
4. YouTube

Youtube Ads Cost: Average $0.10 to $0.30 Cost per view or action

Youtube Ads Homepage

YouTube is another top-level platform commonly used in day-to-day life. YouTube also offers the facility of displaying advertisements on its platform. YouTube Ads are another effective way of promoting a startup.

Advertisements on YouTube are generally in the form of standard videos. Advertisers need to pay when any user interacts with their video.

Pros
- YouTube ads are true to be counted as cost-effective.
- YouTube ads allow the advertiser to reach out to several audiences quickly with faster responses.
Cons
- There is no proper control over the ads placed on YouTube. Advertisers can not select the videos on which their advertisement will be visible. This also hinders the proper targeting of the required audience.
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5. LinkedIn

Linkedin Ads Cost: Average $5.58 Cost per click

LinkedIn Ads Homepage

LinkedIn is considered one of the largest professional networks in the world. LinkedIn can be used for many professional jobs such as finding a job, getting an internship, connecting with different Professionals, etc. LinkedIn also has a large social network formed by its users.

LinkedIn Ads are another cost-effective method of advertising to promote them through different mediums. LinkedIn ads also work similarly with the pattern of Google ads and Bing ads.

Pros
- LinkedIn is a specialized platform for professionals, hence ads generated on LinkedIn can directly be Targeted to professionals.
- Creating a LinkedIn ad is time-saving and easy to implement.
Cons
- LinkedIn has no proper customization service available for its users.
6. Facebook

Facebook Ads Cost: Average $0.97 Cost per click, $7 Cost per thousand impressions

Facebook Ads Homepage

Social media is a great way of being connected to others through the internet. Nowadays, social media is not only confined to being a place for connection, it has evolved as a great source of advertisement. Facebook allows its users the facility of giving out paid advertisements. This advertisement can be in the form of promotional posts or banner ads. Facebook uses the algorithm of relevance score to share any ads.

Pros
- It provides good customization with better tools.
- The working process is quite easy to deal with.
Cons
- Social media marketing is only for a limited audience, they do not have a wide range of audiences like other available platforms.
- There are very high chances of showcasing the advertisement to the same audience, again and again, causing no benefit.
7. Twitter

Twitter Ads Cost: Average $0.50-$2.00 Cost per action

Twitter Ads Homepage

Twitter is responsible for creating trending topics. Apart from being just a way of socializing, Twitter can also be used as a way of advertising a startup. Twitter ads are the paid service enabled by users who want to promote something. Twitter ads work on the model of auctioning keywords.

Pros
- Twitter asks for the pay only after completing your defined target.
- Twitter is all about tweets, mostly wordy messages. Hence keyword targeting is better oriented in Twitter.
Cons
- The analytics provided by Twitter for the ad campaign are not detailed reports.
- There are chances of skipping the advertised tweet by the users due to the number of feeds available.
8. Quora

Quora Ads: Average $0.25 to $1 Cost per click

Quora Ads Homepage

Quora is a question and answer platform used for gaining and sharing knowledge. The limits of quora have long passed its basic format. At present times, Quora is considered more like a daily used platform. People look up new things, solutions, options from quora at their convenience. Another great thing about Quora is that it allows the users the facility of paid advertising.

Quora ads are needed to be created and implied by the user itself. However, the model on which they work is similar to Google’s model of bidding for keywords.

Pros
- It directly offers behavioural targets to customers.
- Quora can easily create awareness between high intent customers.
Cons
- The competitors of Quora have much better features.
9. Instagram

Instagram Ads Cost: Average $0.20 to $2 CPC, $6 Cost per thousand impression

Instagram Ads Homepage

Instagram is another great social media platform contributing to allowing its users to keep up with the trends. Just like Facebook and Twitter, Instagram also has different kinds of audiences. Instagram also allows for the place to advertise by its medium.

Instagram allows its users to bid for the advertisement and then shows the sponsored content of the winner. Instagram works almost similar to Facebook, but with little range.

Pros
- Using Instagram Ads is more like being ahead of others for the promotion of a brand or startup due to the availability of a targeted audience.
- There are several advanced features available for one to use.
Cons
- Instagram ads are more inclined towards mobile applications rather than desktop use. Only those comfortable with mobile operations can easily use Instagram ads.
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Conclusion

Startups are gaining many highlights in current affairs. However, advertising for startups is still a tricky part to deal with. Online advertising is a great form of advertisement saving major hard work. There are several places available for one to advertise digitally, some of the most recommended platforms for advertising are shared above.

FAQs

Which online platform is best for advertising?

Google, Twitter, Linkedin, Bing, Pinterest, Quora, and Facebook are some of the best platforms for advertising.

What is the biggest advertising platform?

Google is the biggest and most popular advertising platform.

Which is the best advertising agency in the world?

Ogilvy & Mather, MullenLowe, McCann Worldgroup, and Publicis Groupe are some of the best advertising agencies in the world.
March 12, 2022
List of Brands Endorsed by Brad Pitt

We all know the most in-demand actor in the 80s to till now in Hollywood is Brad Pitt. He has been one of the recipients of multiple accolades such as the Primetime Emmy Award, Golden Global Awards and an Oscar winner for his great acting in “Once upon a time in Hollywood”.

Brad Pitt began his career back in 1987 as an intruded character and acknowledged his adroit as a cowboy hitchhiker- in the middle of the road in the flick “Thelma & Louise” as a supporting role.

Till 1991, he didn’t make that much money or fame to be remembered by the people but, serendipity occurred in his life, after becoming the lead male in the flick “Legends of the fall” as Tristan Ludlow, where he got nominated as the Best Actor category in Golden Globe Awards for the very first time. After that, he has gained international recognition by starring as a detective in the movie “Seven”.

Apart from being an actor in Hollywood, he also took part in various public events, campaigns and charitable works. That’s where he was persistent in his career and ultimately became a heartthrob in Hollywood.

He began to cast in various films along with endorsing in multiple brands such as Chanel, SoftBank, TAG Heuer, Honda etc. Just being a part of those brands, augmented the sales turnover in such brands because of Brad Pitt in it.

Brands that are Endorsed by the renowned International actor William Bradley Pitt:

Cadillac
Chanel
Edwin Jeans
Honda Integra
Heineken
SoftBank
TAG Heuer
Brioni
De’Longhi

Cadillac

Cadillac is a division of Henry Ford Company American-based premium opulent automobile manufacturer company, known for luxury carmakers. This company owns more than 34 auxiliary markets worldwide and sold 390458 vehicles as of 2019.

Cadillac operates in the United States, Mexico, Europe, the Middle East, South Korea, Japan, China and Canada. Besides, the company is among the first automotive brands in the world that tout luxury vehicles. The company has built 18 models of ostentatious cars till now such as Escalade, XT5, CT4, CT5, Cadillac CT6, etc.

In 2013, Brad Pitt partnered with Cadillac in marketing its new launch Chinese Cadillac XTS, which ramped 50% sales. He cast in an advertisement, that shows- he gets into the car and, meanwhile flexing its features and specification. He drives the car in a smooth way against a euphoric soundtrack in the background. And the Ad ends with a tagline “We don’t predict the future, we create it! Bringing the Future Forward”

Chanel

As you see, every celebrity sees Chanel as the Fashion paragon. Chanel is a fashion empire that vends Accessories, Clothes, Beauty- Skincare, eyewear, Fragrance, fine watches and high Jewellery. And of course, Chanel designs its products for celebrities that are unique as well as costs an arm and a leg to acquire. But people were enthralled to spend their very hardworking penny on the products of Chanel when Brad Pitt endorsed it.

He was advertised as the first new male face for the Chanel No 5 women perfume. On the other hand, this ad. Brad Pitt for Chanel No.5 perplexed watchers as ‘Brad standing all alone and people are inscrutable to analyze what Brad is thinking. And the ad is Brad was talking about a woman, but he talks about the redolent. Besides endorsing this Brand, people started to castigate Brad’s acting and ultimately became a flop.

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Edwin Jeans

Edwin Jeans is a Japanese company, which is known for its clothing denim brand, Brad Pitt made his endorsement in a Japanese ad on Edwin jeans. Basically, the advertisement tells us about ‘Brad Pitt driving a vintage car too fast, hanging the gear and nailed it. Later, he gets out of the car and walks towards the camera and pretentiously shows off his jeans 503 brands.

On the other hand, he also endorsed in another hand, where Brad simply sat on a campfire and dared the camera. So, this ad of Brad Pitt in Edwin Jeans marketing the product talks about the audacious and thrilling experience a person can have when they wear Edwin Jeans 503.

Honda Integra

Brad Pitt is quite popular in Japan because he has endorsed brands from many Japanese companies. He signed off the offer in 1996 and became the Integra spokesperson of Honda.

The advertisement is about Brad wearing a Honda Integra car printed picture on his shirt, whereas a kid approaches him and tries to scare Brad. But here, we see Brad was wearing a T-shirt Honda Integra scares even more and finishes off the ad with a tagline “Integra, Nottegra, HONDA!!”.

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Heineken

This advertisement of Heineken hyped the sales turnover in the year Super Bowl 2005 commercial. Brad Pitt was swamped with his work and went straight to an empty refrigerator in his apartment to have a drink, whereas, on the other side of his huge apartment, paparazzi were all around- busy in capturing very movements of his.

So, he gets dressed, smoothly on his way to buy Heineken drinks from a departmental store, while the paparazzi ferreting him, and gets back to his apartment. Then, he phoned his friend, and said: “Can you pick me up?”. Brad Pitt did this endorsement after gaining a huge fan base. As a result, this endorsement of Brad Pitt in Heineken accelerated the sales thrice than the average sales.

SoftBank

Brad Pitt once again endorsed it in a Japanese ad. Regarding the cell phone company SoftBank. The commercial was pretty quip and well filmed, where he helps out everyone from eating croissants while talking to someone on the phone. As well, aiding a vehicle to start over, although carrying his cell phone in one hand.

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TAG Heuer

Brad Pitt one of the finest endorsements is TAG Heuer, he wears a TAG Heuer Monaco with a blue dial and black strap in his promotional poster. This brand TAG Heuer is cast by many famous celebrities such as Uma Thurman, Shah Rukh Khan, Sushmita Sen, Leonardo DiCaprio and so on. The brand accomplished its heyday in 2006 after Brad Pitt addressed the new launch TAG Heuer Monaco in a promotional poster.

Brioni

Brioni is an Italian brand for luxury menswear. The brand house was founded in the year 1945 by Gaetano Savini and Nazareno Fonticoli. They specialize in handmade suits, apart from that, perfume, eyewear, shoes and everything fashionable are also in great demand. Recently, the CEO of Brioni is Mehdi Benabadji. Brioni roped in Brad Pitt as their brand ambassador in 2020. With his timeless charm, Brad Pitt is considered the perfect face for the Italian luxury brand. The summer and winter collection of 2021 featuring Brad Pitt was a great success.

De’Longhi

De’Longhi is one of the most popular brands that produce home appliances, the company was founded in the year 1902 by Giuseppe De’Longhi. The company is also famous for making coffee makers. De’Longhi created history by collaborating with a celebrity for the very first time in 2021. They made Brad Pitt, the Global star their official brand ambassador in 2021.

FAQs

What is the net worth of Brad Pitt?

The net worth of Brad Pitt is $300 Million.

What is Brad Pitts’s real name?

Brad Pitts’s real name is William Bradley Pitt.

What was Brad Pitt’s first movie?

The first movie of Brad Pitt was No Way Out in 1987.

March 10, 2022
Top 5 Advertisement Wars of the Biggest Brands

The war between the biggest brands has been going on for a long time now. Today, there are dozens of prominent brands in the market and all seeking the same audience at different levels.

With the increasing competition in the market, every brand is looking for the best advertising strategies for more customer engagement and traffic. The brands often fight with their competitors through the battle of advertising in order to be on the top.

This advertising battle between the brands often becomes very serious and brands put their all efforts into bullying the other. And the real purpose of advertising begins here only.

The battles between the brands are happening for over a decade or more and all these are held publicly. The brands have taken numerous precautions and built their marketing strategies absolutely flexible and strong.

The battles between the brands are always interesting to encounter. And that’s why in this article, we have presented you with the most interesting and intriguing advertising wars between the brands of the decade. Let’s get started!

Pepsi Vs Coca-Cola
BMW Vs Audi
Microsoft Vs Apple
Dominos Vs Subway
Progresso Vs Campbell

Pepsi Vs Coca-Cola

Pepsi Vs Coca Cola Ad War

What else do we need to satisfy our thirst when we have coke in hand! But here comes a twist, what to choose between the two biggest cold drink brands in the market? Is it Coca-Cola or should we choose Pepsi? Well, we all are familiar with this confusing situation. But it’s not just us, Coca-Cola and Pepsi are the biggest competitors of each other in the market.

In fact, it’s quite intriguing, both the brands were established in the late 1800s. Coca-Cola was started in 1886 meanwhile, Pepsi was developed in 1893.

The battle between these two started when Pepsi shot over Coca-Cola with the “Pepsi Challenge” campaign in 1975. In this campaign, Pepsi offered a free taste to the public and those who liked were given more of the soda.

The brands fought for more than a decade through numerous advertising battles. Finally, in 2011 when Diet Coke kicked off Pepsi from the second biggest coke brand position and gained the position. But of course, first was always Coca-Cola.

BMW Vs Audi

BMW Vs Audi Ad War

The two most luxurious and distinguished car brands, BMW and Audi are the biggest competitors of one another. Audi and BMW have always given tough competition to each other whether it’s a new car model or an award show. These two have never settled!

The biggest battle between these two was when Audi launched its ‘Your Move, BMW’ Billboard which was later followed by BMW’s “Checkmate” Billboard which was proven to be even bigger than ever. Their battle grew bigger when Audi, with an R8, placed the “Your pawn is no match to our king” billboard next to BMW’s. On this, BMW responded with “Game Over,” with their F1 car.

This didn’t come to an end and their battle even went on prints. BMW and Audi’s battle is a never-ending chess game between the two solid and biggest car brands.

Microsoft Vs Apple

Why left the tech brand war behind? As we are talking about the biggest brand wars, Microsoft Vs Apple is a popular battle. Microsoft has mocked Apple in a series of commercials.

Steve Jobs, the founder of Apple has never been a fan of Bill Gates and in fact, Apple has been targeting Microsoft for more than four decades now. On that note, you must remember the biggest advertising war, “Hi I am a Mac, and Hi I am a PC” between Microsoft and Apple.

Apple aired a commercial aimed at Microsoft in 1984, which showed a hammer throwing guy running through the levels of blank-faced people in grey who were looking at a propaganda screen and destroying it with the hammer. This commercial was referring to Microsoft as mild and conformist and Apple as the new advanced disruptor.

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Dominos Vs Subway

Soon after Domino’s began its oven-baked sandwiches and started promoting them through advertising, a battle initiated with Subway 2-to-1. Dominos started with a blind taste campaign where they let people taste the sandwich and favour them over Subway 2-to-1 sandwich. This became pretty ugly when the Subway team got offended and sent a cease-and-desist letter to Dominos.

Domino’s responded in a very interesting manner through an advertisement where Domino’s CEO Dave Brandon acknowledged Subway’s letter by oven baking it in the commercial. This became inactive after a few months.

Progresso Vs Campbell

One of the biggest advertising battles started in 2008 between Progresso and Campbell. Campbell is an international industry targeted with an ad campaign, directly at Progresso.

The campaign claimed that the soups at Progresso comprise a huge amount of MSG which is a flavour enhancer, as compared to that of Campbell’s Select Harvest.

As a response to this, Progresso stated that Campbell’s soul contains around 95% of MSG which puts adverse effects on our health. Progresso advertised this commercial on a full page in the New York Times.

The battle between these two continued and reached the high-end product by Campbell which concluded a national taste test campaign that showed around 70% of the total customers prefers its soup over Select Harvest.

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Conclusion

With the immensely growing market and industries nowadays, the competition among the brands is becoming tougher and more challenging. Through advertising, the company needs not only to serve the audience but also, entertain them to have better customer engagement. And when it comes to the biggest brands, one needs to look after all the aspects and bring out the best of services and offerings.

That’s why they are relying on advertising to impress the customers and bring down its competitors. Stay tuned for more updates!

FAQ

Which were some of the biggest brand wars?

Coca-Cola vs. PepsiCo, Burger King vs. McDonald’s, Microsoft vs. Apple, and BMW vs. Audi were some of the biggest advertisement wars.

What is the battle of the brands?

Termed as brand wars, big brands often compete with each other for a specific market segment and on the same market share.

What are some of the biggest brand wars?

BMW vs Audi, Pepsi vs Coca Cola, McDonald’s vs Burger King and Samsung vs Apple are some of the biggest brand wars.

March 4, 2022
Everything Marketers Should Know Before Advertising Crypto and NFT in India | Latest Government Guidelines for Crypto and NFT Advertising
Cryptocurrency and NFT have taken the world by a storm in just a few years, people have started taking them seriously and are investing in them. They are said to be the new future of currency, Bitcoin announced its existence in the year 2009 and since then, a number of cryptocurrencies have launched. Although the future of cryptocurrency is uncertain, young people are not shying away to show their interest in them.

At this age, there is hardly anyone who is not aware of NFTs and Cryptocurrency, they are becoming a medium of exchange and there are big companies who are accepting cryptocurrency as a form of payment.

With so many new rules, regulations and states of NFT and Crypto, the status of them has changed. For any kind of product or service, advertising is one of the most aspects; if not the most important factors for letting the world know that they exist.

Naturally, to make people more aware of cryptos and NFT and their features, advertisement is definitely going to be a strong need for marketing for all the business that is dealing with this industry.

Cryptos somehow are able to get recognized and are not banned entirely in the country, but the advertisement of these products needs to follow some guidelines. In this article, we will talk about the guidelines that companies have to follow while advertising cryptos and NFT related things in India. So let’s get started.

“A good advertisement is one which sells the product without drawing attention to itself.” –David Ogilvy

Guidelines for Crypto and NFT Related Advertising Released by ASCI

The Advertising Standards Council of India (ASCI) as per the Government of India set some rules while advertising for Crypto and NFT related products as they are extremely risky. So people must be aware of the risks that they are going to take while investing in them.

All these guidelines will be applicable to all the ads released on and after April 1, 2022, and not to forget ads that are not complying with the guidelines will not appear in front of the public after 15^th April 2022.

ASCI Guidelines Tweet

Some of the guidelines related to Virtual Digital Assets (VDA) are:
- One of the disclaimers is “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.” It must be placed in every advertisement in such a way that it cannot be missed by anyone watching the advertisement.
- If the advertisement is in print, then the disclaimer must be placed in a space that has to be at least one-fifth of the space in the bottom, the font has to be big and clear enough, that it can be read properly.
- In a video ad, the disclaimer should be placed at the end and it must remain on screen for five seconds and the voiceover should be at a normal pace.
- If the ad is an audio one, then it should be spoken at a normal pace at the end.
- In social media advertisements, the disclaimer must be present in the caption as well as in the pictures and video attachments.
- Several words are forbidden to be used in the advertisement of Crypto and NFT related products and services. Worlds such as, ‘Custodian’, ‘Currency’, ‘Securities’ and ‘Depositories’
- Whatever information the advertisement of the products will provide to the consumers must not contradict the guidelines given by the Government of the country.
- The past performance of any products shall not be included in any biased form in the advertisements.
- The name and contact of the advertisers of VDA products and services advertisement must be clear in the advertisement so that a consumer can contact them if the need arises.
- Advertisements must avoid making any kind of promise that states that there will be an increase in profit related to those products.
- Minors are not allowed to be in the advertisements dealing with the products and services.
- Ads must not be presented in such a way that it will show the consumers that while investing in them, one does not have to think twice.
- Advertisements must not show that if anyone invests in the products, it will solve their money or personality problems.
- Comparison with others assets must be avoided.
- Any kind of celebrity, who is going to be present in the advertisement and endorse the products or services, must be very careful. They should avoid making any claims that can lead to a misunderstanding that may confuse the consumers.
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Conclusion

Cryptos and NFT related products status are quite uncertain in the country. All the guidelines by the ASCI are to protect the common people from facing any kind of uncertain future while investing in these products. By following these guidelines, the companies can advertise their products without any hindrance.

FAQs

Why were the guidelines released by ASCI?

As to protect the investors from investing and losing money after watching misleading ads, ASCI released a few guidelines that every advertiser has to follow.

Is investing in cryptos safe?

Crypto is a highly volatile currency, so it is quite risky but it can be profitable as well.

Can you run Facebook ads for crypto?

You can run ads on Facebook but you have to follow the guidelines and get approval from the company.
March 2, 2022
Top 5 Best Ad Networks For Publishers in 2022

A business needs recognition and visibility so that it can flourish. It is not possible to be recognized if there is no visibility of the business and what it can offer. Here comes the role of an advertisement, a medium is used to promote a product or service of a business.

Advertisements can be seen anywhere and at any time. They can be used for informing, influencing, and reminding the audience about the business. When we talk about the advertisement, one should know that it’s not that easy to advertise one’s business.

The time we live in is not online advertising is the most prominent and most favoured one. Every business tries to use online advertisement in its favour and indulge itself in that category

Proper steps need to be taken to achieve a quality advertisement for the product. Now, to get a slot for advertisement is not an easy job, so ad network here plays its part to simplify it. In this article, we will talk about the biggest ad networks that unite the publishers and the advertisers.

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

What is an Ad Network?

Ad networks mainly deal with online advertisements; it works as the middle person between the advertisers and the company that wants to provide advertisements.

The ad networks focus on getting the perfect publishers for the advertisers according to their preferred price. It works on an auction basis and the advertisers can create campaigns using the ad network’s campaign –management panel.

Ad networks use an ad server that helps in distributing the ads to the public, the advertisers want to target. It also works in managing the whole advertisement campaign and reviews the success of the campaign.

There are several ad networks that help in connecting the advertisers with the publishers. In this article, we will discuss the notable Ad Networks that are famous for doing their jobs perfectly.

InMobi
Adblade
Fyber
Adcash
Adsterra

InMobi

InMobi Website

This Indian mobile AdTech company was founded in the year 2007 by Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari, and Piyush Shah. At first, it was an SMS-based search and monetization business but now this platform deals in engaging the customers with the brands that have taken the help of InMobi to advertise their product.

This is a multinational company with over 22 offices in over 12 countries with its headquarters in Bangalore. The best features are that it allows extreme reach that they offer to the premium publishers. The company is now headed by Naveen Tewari, who is serving as the CEO from the initial days. It also takes the pride to call itself India’s first unicorn startup.

Adblade

Adblade Website

Founded in the year 2008 by Ash Nashed, this ad network is making people’s heads turn toward itself with its glorious service. Every month it reaches 500 million users and provides transparent in-depth Analytics.

The advertisers get an exclusive and interesting format, which makes it more special. The campaigns can be monitored precisely by the advertisers.

With the headquarters situated in New Jersey, United States more than 15,000 advertiser uses this platform to get publishers who are willing to host them. Not only that, with its great service, it has been rated the safest Ad platform in the United States by Integral Ad Science.

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Fyber

Fyber Website

It is considered as one of the best ad networking platforms founded in the year 2009 by Andreas Bodczek and Janis Zech. With offering a huge number of ad formats it is considered as one of the best for exclusive brands and naturally used by them. It can be used to manage the age and gender of the target audience of the said brand.

With its headquarters in San Francisco, United States, Fyber supports native ads, interstitial ads, and video ads. It provides special features like giving out notifications regarding bid loss and helps you in finding the reason for the loss in the bids.

Adcash

Adcash Website

This global advertising ad network was founded in the year 2007 by Thomas Padovani. For all these years they are into providing high-class tools that will lead to a successful advertisement campaign. This platform is famous for providing amazing customers service and giving out an interesting and innovative solution for ad campaigns.

One of its best features is its anti-fraud technology, which means it barred unwanted and fraudulent traffic to notice the ad campaigns and somehow take the advantage of the clients. The headquarters of this Adcash is in Tallinn, Estonia. Every day it is used by over 200 million users and reached a global audience.

Adsterra

Adsterra Website

Newest of the lot, this ad network is gaining recognition day by day for the services it provides. Founded in the year 2013 in Cyprus, interestingly in such a short time period, it has been able to attract and unite advertisers and publishers here.

It provides traffic from over 18k direct publishers globally and also takes comparatively less time to inaugurate a new campaign. This network provides multiple ad formats to choose from for the advertisers. Not only that it is known for providing great customer service in multiple languages.

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Conclusion

The advertisement is the core factor of a successful business. It doesn’t matter if it ad is a small one or a huge one, if it can attract the attention of the target audience of the brand, the advertisement is successful.

Finding publishers who are interested to host ads on their websites can be a tough job. So that is why ad networks make this job easier by being the intermediary between the advertisers and the publishers.

FAQ

Do ad networks make money?

Yes, ad networks do make money by selling the inventories to the advertisers at a much greater price than what they have purchased them for.

Which is the biggest advertising platform in the world?

Google AdSense is one of the largest ad networks in the world.

What is an example of an ad network?

Google AdSense, Media.Net, BuySellAds and Conversant are some of the examples of an ad network.

March 1, 2022