Today, I am going to tell you the marketing strategy of a very famous chocolate. Guess the name of this brand using these hints.
It comes in a bright red wrapper, has a simple yet catchy tagline, and is associated with Google Android System.
It is a chocolate-coated wafer which people usually have in their ‘break’. I know many of you must have guessed the name. I am obviously talking about KitKat.
The chocolate which was launched in the UK in 1935 has become very popular and everyone at least once in their lives has eaten this mouth-watering chocolate wafer. In the United States alone approximately 192 million Kit Kat bars are sold every year.
Let’s understand the marketing strategy of KitKat in great detail.
The brand Kit Kat originated in the late 17th century in London. The first four-finger wafer was manufactured on August 29 1935, in New York.
Later in 1937, the product was rebranded as Kit Kat chocolate crisp. The famous tagline ‘Have a break Have a Kitkat‘ was first launched in 1958.
During the second world war in 1942, there was a shortage of ingredients including milk. Due to this the recipe of KitKat was changed.
A blue wrapper was used instead of red, the oval logo was removed and the KitKat logo was written in bold. In 1949, the original milk recipe and the red wrapper were used again. In 1988, KitKat was acquired by Nestlé.
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Kitkat promoted itself quite uniquely. Here are the creative marketing and advertising strategies of Kitkat that made it dominate the chocolate industry.
Consistent Tagline
KitKat Print Advertisement
Since 1958 the tagline ‘Have a break Have a KitKat‘ has never been changed. It is catchy and easy to remember. The tagline is present on their packaging, online, and in print advertisements.
Most importantly, the tagline has branded the company as a social snack. It connects with the audience and generates the idea that you can have chocolate whenever you are free. You don’t need any special occasion to eat KitKat.
The tagline resonates with the audience. People don’t feel that they are buying something or the brand is trying to sell them anything.
The main focus of the brand is to make KitKat a part of everyone’s life. This same strategy is also used by Coca-Cola. Today, even if I just say the tagline you will understand that I am talking about KitKat. This shows the brand’s popularity.
Unique Flavours
Did you know there are more than 200 different flavours and editions of KitKat? Most of the flavours are produced in Japan. Some of them include soy sauce, green tea, ginger ale, banana, and much more.
KitKat white and dark chocolates are famous all around the world. KitKat provides different flavours and sizes for different markets. The first flavour variant introduced by KitKat was orange which was sold in the United Kingdom a long time back. You will find half-finger-sized KitKat Petite in Japan and 12-finger-sized family bars in France and Australia.
Many people were excited about all these flavors. Popular YouTube artist Emmymade in Japan was also keen on KitKat variants. She posted many videos of herself trying out different KitKat flavors.
Buzzfeed also posted a two-part video series on this topic. The series was named ‘Americans Try Exotic Japanese KitKats’. These videos received 9 million views. It also got hundreds of comments from people all around the world who expressed their desire of trying out all these flavors.
Aggressive Social Media Marketing
Social Media is great for brands to interact with their audience. KitKat has around 999K followers on Instagram and 25M on Facebook. Interestingly, the company has made a different account for India which has 67.4K followers.
In all their posts the word ‘break’ is constantly used for brand awareness. The brand constantly interacts with people on social media. They run a lot of campaigns on Facebook.
The company uses moment marketing on social media. When brands interact with other brands on social media it is known as moment marketing.
The brand has collaborated with other famous snack brands. One of their best collaborations includes Oreo KitKat. The interaction of KitKat with other brands generated hundreds of retweets and created a good brand image in the market.
KitKat Oreo Collaboration
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In 2013, KitKat collaborated with Google. This is one of the best collaborations for KitKat. Google was very famous and collaborating with them ensured great sales.
Many people think it was KitKat who proposed this idea but, actually it was Google. The reason was simple, Google Engineers loved Kit Kat. Google wanted to name version 4.4 of their Android operating system KitKat.
‘We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android’ said the Director of Android Marketing Marc Vanlerberghe.
However, this deal had its own risk. If the Android version did not come out to be good, it would have affected the brand image of KitKat. Although both companies decided to bear the risk and implemented the plan.
To celebrate their collaboration 50 million KitKat bars with the branding of Android were sold in 19 countries. They also offered buyers a chance to win a Nexus 7 tablet and Google Play gift cards.
As you can see the marketing strategy of KitKat was unique. But, the most important thing is that their product was of high quality. Even if you see it now, KitKat still has the charm that it had a few years back. KitKat connected with its audience and understood their needs.
A wide variety of flavors, taglines, and packaging played a very important role in the brand’s success. They faced high competition from Cadbury but, due to their unique product the company kept growing. So, the learning here is to provide a unique and high-quality product to your target audience.
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The Target audience of KitKat is men, women and kids of all ages.
How is KitKat so successful?
The main reason behind KitKat’s success is its unique product. The chocolate wafer is loved by everyone. Apart from the product their packaging and tagline have also helped the brand to grow.
In how many countries does KitKat sell?
KitKat sells in more than 80 countries.
What is the meaning of Kitkat’s tagline ‘Have a break Have a Kitkat’?
The tagline generates the idea that you can have the chocolate whenever you are free. You don’t need any special occasion to eat KitKat. The tagline resonates with the audience. People don’t feel that the brand is trying to sell them anything. The main focus of the company is to make KitKat a part of everyone’s life.
How does KitKat promote?
KitKat has collaborated with other brands which increases brand awareness. They advertise on television, posters, and billboards. The company advertises aggressively on social media to increase its reach and sales.
Facebook is one of the most commonly used social media platforms and learning to target the ad campaigns on the platform is one of the important skills that is required to help you in increasing your customer base and putting your business a step forward from your competitors.
As of 2021, the Social Media Platform has a monthly active user of around 2.80 billion and around 200 billion businesses around the world that uses the tools of the platform. It is found that every month the users spend an average time of around 19.5 hours on the social media platform. Let’s look at the Facebook ad campaign strategies.
Points to Consider Before Starting With Facebook Ad
Before actually running a Facebook ad few things needs to be re-checked. The terms and conditions have been updated by Facebook in the year 2019. While figuring out the ad targeting strategy it is not important to follow just a single one or pick a single strategy, it would be better if you do a trial and error and check which would work the best for your campaign.
The Facebook Ad campaign has provided a ladder of success to its users through the availability of a wide range of targeted audiences. Facebook is known to achieve great revenue from its advertising options made available to users.
1. Analytics
Basics of Facebook Ad Targeting
The perfect marketing campaign is supposed to be aligned with your Pay-Per-Click campaigns which provide valuable data which can be cross used. The analytics provide a lot of information, especially your Google Analytics which provides a wide range of information about your website traffic which helps in targeting your ads.
The overview of the analytics will help in breaking down the traffic of your website or your page into sectors such as location, interest, demographic, and device. All of this information will provide you with data that are highly useful for targeting the ads on Facebook.
This data is considered to be highly valuable as it will help in creating relevant and sectorial ads for the specific target audience. It also provides a huge understanding of what works for potential shoppers.
2. Using the Reach of Big Engagers
You can try to use the influence of the big engagers in the market to help in able to reach the target market of your campaigns which will provide more clicks and shares. The trick behind this strategy is to use the demographics to identify the people who are from the relevant field and is most likely to share the campaign.
You can add the highly influential engagers or viral makers in your specific niche so that they would click or share the campaign which would help you in reaching a higher number of people.
3. Targeting a Specific Brand Segment
It is said that you would probably miss out if you don’t target the audience who has liked the campaigns of other brands. This type of strategy would be successful as it is based on what the users have liked on their own and not the campaigns that they have engaged with or shared.
It is considered that targeting the users who is one of the biggest fans of your competitor is considered to be effective. It helps you by letting you know that they are already engaged and interested in your specific niche and hence you would just have to grab their attention.
Facebook’s advertising revenue worldwide in millions of US dollars (2015-2021)
4. Targeting Occasions
Another effective strategy in targeting Facebook ads is checking the occasions. For example, if you are an event management company that hosts birthday parties or if you provide the service of making customized gifts, you can target the friends of people who have their birthdays coming up or any special events coming up.
If you are a company that deals with wedding accessories then you will have to target the users who have their engagements or weddings coming up.
5. Utilizing Layering Target Option
This is another effective strategy to target your Facebook ads with these tools you can carefully choose the exact target market you are looking for. For example, if you are a logistics company that helps people in shifting houses.
You can easily target the users who have recently purchased a new house and also choose a specific age which you would like to target and it would reach the users. This will help you in creating creative ads and provide really good offers according to your target audience.
6. Remarketing
An example of “How remarketing Advertisement Works”.
Remarketing is one of the most effective strategies and most important strategies. It is an effort to market powerful strategies to connect with potential customers who have already provided an impression of the products or services.
The custom audiences will help in targeting the people who have recently viewed the page or website or the sales page or even people who have viewed a specific set of products.
It would provide you with detailed information. You would even have to option to remove the people who have purchased recently if you feel they wouldn’t require it soon.
Conclusion
Facebook has long passed the tag of just being a social media platform. Apart from being counted among the most commonly used platforms, Facebook has also been considered a great means of advertising.
Facebook advertisements have shown great results for the respective brands due to their wide range of users. There are plenty of advertising strategies one can imagine implementing on Facebook. Some of the best Facebook advertisement targeting strategies have been shared in the above context.
FAQs
How many targeting options does Facebook have?
There are approximately 13 targeting options available on Facebook for its users to take help from. Some of them are Website retargeting, lead form retargeting, customer list targeting, Facebook page engagement, etc.
What are the three types of targeting on Facebook?
While targeting on Facebook, one can have three different types of targeted audience options such as saved audiences, custom audiences, and lookalike audiences.
What are Facebook targeting methods?
There are multiple Facebook targeting methods available on the web to take help from. Some of the most preferred methods are target by location, target by demographics, target by interests, and target by behaviour.
Can we target Facebook ads by keyword?
Yes, just like Google, Facebook is also known to provide keyword targeting options for its ad campaign.
Companies providing consumers with similar products often pose a stiff challenge to businesses, so one must find a tactic to set them apart from the rest. Thanks to the birth of the internet, the technological upgrades pushed the competition way up. It is due to all of these that the enterprises have now been brainstorming to be equipped with unique ways that would help them offer their potential consumers the best products and services.
Any entrepreneur would know that an effective advertising campaign is crucial for a business’s rapid growth and survival in a competitive market, and promotional items are a popular form of advertising. Giving away branded items, whether they are pens, flash drives, or caps, never fails to boost brand awareness. Promotional pens, as per statistical records, have been the most popular promotional business giveaways. Over 89% of the promotional product owners have revealed that they have received promotional pens. Drinkware comes second as promotional items, followed by t-shirts, bags, hardware, and more.
Common Promotional Products
Businesses can reap the benefits of continuous exposure through promotional products, which only require minimal investment when compared to other advertisements and marketing strategies for promotion.
How Will Giveaways Help Your Business?
Giving away promotional items is a strategy for creating brand loyalty and attracting customers. Free products are valued by people and are appreciated due to their usefulness in their daily lives. So, freebies never fail to show promising results for any scale of business.
The inclusion of promotional items is not something new in trend. The promotional goods now have their own league, which is also expanding along with driving the companies towards growth. The promotional products industry was last valued at over $23 bn when last discovered in 2019. Here’s looking at the annual sales revenue of the promotional products industry in the US:
Annual Sales Revenue in the US of the Promotional Products Industry
Here are some significant ways that promotional giveaways can benefit your business’s engagement:
1. Inspire Customer Loyalty
Some businesses tend to become focused on attracting new clients that they sometimes forget to nurture their existing customers continuously. With a reasonable amount of investment, promotional gifts like giving out branded pens from steel-city.co.uk and other items, help you let your customers know how important they are for your business and how much you value them. Business models offering special prices to new customers will never manage to instill loyalty in such a manner.
You’ll be at an advantage over your competitors who don’t reward customers for their loyalty. Let this strategy allow you to retain precious clients who may stick with you through your business’s ups and downs. However, this doesn’t mean you shouldn’t consider offering promotional items to prospective new customers to win their trust. This simply implies you must reward those who have maintained their partnership with you.
2. Generate More Leads
Despite the many strategies that entrepreneurs use to generate leads, unfortunately, some don’t yield satisfactory results. Promo items, on the other hand, provide you with numerous opportunities to get quality leads, which may eventually convert to sales.
Branding a mug, apparel, or writing material with a logo may increase sales. Freebies are appreciated by your customers, no matter how big or small they are, as long as they’ll be helpful for daily use.
3. Build Relationship With Clients
Relationships and a solid market network are essential to the success of businesses, and when you take the time to build strong connections with your target market, they’ll likely refer your brand to others. Word-of-mouth strategy will always remain effective no matter what industry your business belongs to.
Establishing credibility and positioning your brand as an authority in your niche will help you build your brand. Learn about the needs and preferences of your target customers through research. Social media platforms can also be used to host contests and giveaways. Also, a user-generated content approach like this is a surefire way to increase engagement.
4. Increase Brand Recognition
Popular Promotional Giveaways to Improve Customer Engagement
A strong reputation is crucial for businesses wishing to compete successfully. Companies can use promotional products for advertising their brand by having their logo branded on an essential item people can use every day. The recipient is continuously reminded of the brand while having the giveaway placed or displayed on their desks, homes, or cars. This encourages them to recognize the business, especially when it’s time they need your product or service.
A brand visible on an everyday object strengthens the marketing message eventually. Some people increase their perception and view toward a specific product because of the frequency or duration it became helpful to them.
5. Make You Stand Out
One strategy to keep yourself unique from your competitors is to take advantage of giving away high-quality promotional items. Instead of having ordinary bags and t-shirts, you could try making attractive eco-friendly bags and t-shirts with witty and smart designs. It’s all a matter of creativity that’ll set you apart from the rest of the market players. Distributing the perfect promotional items is essential for your business no matter what campaigns you’re partaking in.
You can also customize your merchandise depending on your target age group. When you apply these valuable tactics, your attendees will continue to check your brand out in your booth or whether you have a physical or online store, hoping to get a hold of your promotional items.
Of course, when you join a marketing expo, your booth should be strategically located, so your customers can see you easily. Word-of-mouth marketing usually takes care of the rest, so make sure to wear or use your items to promote your highly prized stuff when walking around the crowd. Be sure not to bring too much, so if they get intrigued, they’ll come right to your booth to claim their freebie.
6. Build an Affordable Advertisement Strategy
A promotional product’s most significant advantage is it’s an affordable advertising medium. You can use them to market your business for several months at a lower cost than other advertising methods. You don’t need to spend a fortune to create a winning marketing strategy since promotional merchandise serves a similar purpose as business cards. The key is to find an item that’s unique, useful, and cost-effective.
Advertising is effective, but it can be expensive for small businesses hoping to expand locally. Promo items provide long-term marketing opportunities for your business because they advertise your brand all over the locale. As a result, your product will be known to more people without you shelling out a ridiculous amount of money.
Conclusion
Promotional products must be appropriately integrated into your advertising campaign to reap their benefits. Business owners can take the time to understand what their customers need and provide them with a gift to make their lives better. It’ll help people follow your page or become potential customers if you distribute items they love and need.
If a product is trendy and famous, it’ll eventually make a good giveaway, and it’s a great way to differentiate yourself from the competition. Have fun devising the best promotional strategy, and expect to gain positive responses soon!
FAQs
What is customer engagement?
Customer engagement is referred to the interactions that the brands have with their customers via numerous channels in order to keep them aware and updated on their own journeys and with the future products and services as they launch them.
Why is customer engagement important for a business?
Customer engagement is really important for the businesses of today in a list of ways. Here are some of the most prominent ways in which customer engagement helps a brand/business:
Keeps customers aware and updated on their journeys
Helps them get updates on new products and services
Offers the customers crucial help and support
Helps increase brand awareness and visibility
Promotes marketing
Helps acquire new customers
Strengthens employee retention
Provides insights into the customer behaviour and more
What are promotional giveaways?
Promotional giveaways can be referred to as the gifts or freebies that a brand extends to its customers mainly with an aim to promote the company.
Do promotional giveaways help engage customers?
Yes, promotional giveaways or gifts that are distributed to the customers, play a significant part in engaging the customers by helping them realize how much they are valued.
What can be included as promotional giveaways?
From smaller branded swag items like pens, notepads, notebooks, to digital tickets, gift cards, jewellery pieces, and flower bouquets, all can be added to the list of promotional giveaways that would enhance the customers’ engagement with the brand.
Advertisement is a way to communicate with your customers and potential customers, this shows the world that your products or services exist and informs the customers about your brands and their usefulness. In a free-market economy, effective advertisement is imperative to a company’s continuance. Outdoor advertising serves well for promoting your product in specific geographic regions. Outdoor advertising is a method of advertising devised to reach a wide customer base when they are out of their homes.
It is a highly effective method of marketing because consumers spend most of their day outside their homes. Out-of-home advertising publicizes a business’s products as well as its services. The purpose of advertising is to attract new customers by reaching out to them with an effective ad strategy. In this article, we will talk about types of Outdoor advertising and the benefits of outdoor marketing. So, without any further ado, let’s get started.
Outdoor advertising is not just confined to flashy billboards. If you are looking to invest in outdoor advertising, then here are numerous outdoor advertisements to invest in to reach customers.
Billboard Advertising
A billboard is a large advertising structure found in high traffic areas. Billboards are also known as hoardings in most parts of the world. Billboards are a popular choice for advertisers because of their wide availability.
Static Billboard
Static billboards are seen mostly on the roadside. With about 68% of consumers making their purchasing decisions while in the car, a well-designed roadside billboard can be a vital part of any brand’s sales funnel. This form of marketing is not meant to be intrusive and direct. It is subtle and more welcoming to consumers.
Mobile billboards
Mobile billboards are becoming a popular type of outdoor advertising, mainly in crowded cities. They are usually seen on the side of buses or wrapped in automobiles, unlike static display billboards that can not move. Mobile billboards have the privilege of being able to go where the crowd is.
Digital Billboards
Digital billboards have the advantage of being able to illustrate videos and animations, making them significantly more eye-catching. They are about 3-4 times more expensive than traditional billboards.
Augmented Reality Billboards
Augmented reality is one of the progressive technological improvements that is now used in marketing.
Primary Purpose: It is beneficial for promoting awareness of a brand, product, or promotion – and their everywhere presence and cost-efficiency means they can be used as a galvanizing force in all sorts of campaigns.
Point Of Sale Advertising
Point of sale advertising involves an advert placed in proximity of sale, such as the checkout section of a supermarket or near the queue in a shoe store, to promote a product to consumers right as they are about to make a purchase.
Primary Purpose: The purpose of point of sale campaigns is especially beneficial to brands or marketers promoting a product that is currently in discount, or that is a limited edition. The products, brands, and promoted objects are chosen to be of interest to the specific buyer – for example, shoe polish and laces at the checkout of a bootmaker.
Retail Advertising
Another immensely prevailing and successful form of out-of-home marketing is where retail advertising takes place specifically in or around retail environments, such as stores and shopping plazas. Types of retail advertising include:
Lift Graphics
Floor Graphics
Mall Media
Primary Purpose: The main purpose of retail advertising is to lure buyers into visiting a store or acquiring a product that is relatively close to where they saw the advertisement.
Transit Advertising
Vehicle advertising sponsors an on-the-go advertisement in the form of a printed graphic either placed on the side of the vehicle in question or as a vinyl wrap covering its body. This increases brand awareness on a much larger scale and can provide a reliable source of exposure to nationwide businesses or those with multiple locations. Types of vehicle advertising are
Truck Liveries
Taxi Wraps
Bus Adverts
Primary Purpose: The main purpose of a vehicle publication is usually to increase brand awareness, but it can also work as an integrated part of a specific campaign.
Share of Ad Spend in 2021
Benefits of Outdoor Marketing
Today, outdoor advertising has become a global marketing strategy, with the ads being presented in numerous forms, shapes, and sizes. From the narrowest streets to the widest roadways, advertisements can be found in every corner of the world. No matter how large or small your business may be, it will still get the advantages of outdoor advertising.
Outdoor Advertising is Cost-Effective
With regards to CPM(Cost Per Thousand), outdoor advertising awards one of the most cost-effective mediums for advertising available. This is because outdoor advertising and billboard advertising produce many added impressions per ad placement. This allows marketers to expand their advertisement money further, which only increases the value of outdoor advertising as ad budgets seem to be continuously shrinking.
Outdoor advertising can boost sales
Those who have viewed a product advertisement multiple times may likely buy the product; Outdoor advertising helps influence the interest of new customers. It also reminds present customers that the product is still accessible in the market. In both ways, outdoor advertising creates a continuous invitation to make a purchase.
Outdoor advertising provides maximum publicity
Hundreds of people pass through the streets daily, they get to see the advertisement daily. This is the reason why roads and highways are filled with all kinds of outdoor advertisements.
Helps in building the brand
Outdoor advertising helps consumers remember the product information conveyed in the signage with its repeated exposure the more time they get to see the advertisements, the more impact it has on them and an image of the brand is built.
Steps to Create an Impactful Outdoor Campaign
Define KPIs with Quantifiable Goals.
Establish Data Points for Your Target Audience and Activation Markets.
Communication and Collaboration Still Reign.
Optimize Your OOH Campaign, Like Every Other Channel.
Evaluate Campaign Success Including Measurement & Attribution for Real-World Outcomes.
COVID-19 Impacts on Outdoor Advertising Market
COVID has put on hold nearly all forms of outdoor advertising because of the limitations on travel and work from home emerging as the new norm.
The outdoor advertising market will decelerate at a CAGR of over 4% through 2020-2024.
Most industry leaders believe it is the time for OOH to embrace its digital department as brands that were allies of OOH agencies are realizing the potential of DOOH systems. With the lockdown in place in most parts of the country, industry experts say it is time to re-evaluate the OOH medium.
From mall booths to airport Televisions to Uber cab tops and billboards, the industry is leveraging its vast networks to help lessen the extent of the virus. The advertising giants like Lintas, Ogilvy, and JWT – are all focusing efforts on their outdoor advertising arm to bring more awareness to the public on COVID-19.
Conclusion
Outdoor advertising has been here since 1850 and its demand and effect have not died down. Brands are aware that most people spend 70% of their time outside so they often take this opportunity and make it their advantage by advertising their products or services outdoor. As the visibility increase so does the sales. Although Covid-19 created a challenge in the outdoor advertising sector, gradually it is making a comeback.
FAQs
What is meant by Outdoor Advertising?
Outdoor Advertising or Out-of-home advertising means advertisements that reach customers even when they are outside their house.
What are the 4 types of advertising?
The 4 types of advertising are:
Display Advertising
Video Advertising
Native Advertising
Mobile Advertising
Which companies use Outdoor advertising the most?
The companies that use outdoor advertising the most are:
Let’s not bore our app users, people. Let’s give them the ads they deserve.
There’s an app for everything, and they are all rivalling on the way to becoming the ones with the best customer experience. So, what is stopping them? In-app advertising. Google ads can get boring and hamper your customer’s experience. So, why do apps still need them? They need them to make revenue.
Another use is that other apps might need in-app advertising to promote themselves. You would find banner ads and pop-up ads coming on your screens when you least expect them, and this much we can assume that you don’t like it.
So, as app developers, it’s unnatural to think our users would like it. As per a report by InMobi, 70% of surveyed Indian app users say they feel highly repulsed by the experience of intrusive ads popping up in the middle of reading, and playing, and would consider installing if the problem persists.
What this means is that apps have to figure out ways to advertise better. Advertising is only successful when it maximizes sales and minimises unwanted intrusions.
Here’s a look at some ways apps can get creative at in-app advertising:
Inshorts is a popular Indian app with the goal of making news simple and easy to understand in a limited set of characters. Not just a great concept for an app, their recent ad campaign has also been a breath of fresh air.
As a user passes between two news cards, one receives a call from a celebrity. So, you would see Aamir Khan calling you and upon picking up that call you would instantly be greeted by the actor who would then lead you into the phone conversation towards an advertisement of his brand, for example, AU Bank. Jio too tried it out recently with Amitabh Bachchan.
Make the Advertisement an Organic Part of Your App
Tinder has always been ahead of its time. From the very concept of matchmaking, Tinder has been a pioneer at whatever it does, even looking at some of the best ad campaigns that have been done much before anyone else was trying to make personalised ad campaigns.
The famous dating app made use of integrated advertisements in collaboration with brands. These brands would be shown as normal cards to swipe. If a user liked the profile, much like any other profile, they would be directed to a match and inbox with sales offers from the brand and the likes of Zomato and Starbucks had this feature.
What makes this campaign interesting is the copy and the content used in the messaging of these advertisements, which would actually make it sound like you’re talking to a person you have just matched with on a dating app. “Hey, you look delicious! We are not so bad too”, says Zomato’s profile when you match on Tinder.
Time Your Ads Correctly
It’s not the ad, but, its timing that could sometimes annoy the user too. For instance, if you were looking to book a ticket and you were suddenly bombed by a full-page display ad of the same movie, it won’t just be redundant, it would also elongate the process.
Now, on the contrary, cab brands like Uber and Ola can make use of the timing their work allows. For instance, when a user has booked their cab and they are waiting for it, these cab rental apps could show their users and reward them accordingly for watching the ads.
While the “watch the video ad” template has become a staple for many apps, the problem is they wouldn’t let a user make use of the service until they watch the ad. If Ola or Uber were to do this during the wait time, it would not be intrusive and since most people are idle during their waiting times, this could lead to higher watch times and better ad response.
Create Utility Driven Ads
Snickers, a famous chocolate brand, probably needs no introduction, but it sure knew it needed a kick ads ad. This is perhaps why it collaborated with Spotify, a popular music streaming app, to create an impact. The ad wasn’t even an ad, for the most part, that’s the genius.
When users would listen to a song that was out of their typical choice of niche, Spotify would flash a pop-up “You are not you when you are hungry, and neither is your music taste. Stop being so forgetful! Grab snickers and get back to the tracks you love”.
Create Immersive Ads
Another number for Inshorts on this list. While we are recommending a few ideas to many apps, Inshorts is truly out there delivering out-of-the-box ideas for the marketing world at large.
This is perhaps why recently Mahindra & Mahindra and Tata Motors, two of the noticeable leading automobile players in the Indian subcontinent, recently partnered with Inshorts to introduce the launch of their new car in a rather customized template.
Inshorts put a piece of news out on Tata Motors launching a new Kaziranga Edition of flagship cars. These cars take inspiration from the Kaziranga national park in Assam, and so rightfully this news card was designed a bit differently from the rest of the cards. This one had lush green canopies and a rhinoceros running toward the user. Truly making the ad an experience!
Tata Ads on Inshorts App
Use Geotagging
Instead of apps putting up random ads to fill up the blank space, they could narrow down the demographics and make advertising smarter. For instance, when you are watching a YouTube ad, you might sometimes get advertisements in foreign languages that you don’t understand. This is a clear targeting failure.
On the contrary, what brands could do is make ads hyper-local. This would invite smaller and more local players to the arena. Zomato could use this as part of an active strategy where landmarks that advertise with them get a higher rank on the listing and are placed right at the top. This could include restaurants, cafes, pizzerias, patisseries, etc. However, this doesn’t have to stay limited to hotel listings.
They could use this feature to also put out advertisements for other local businesses. The advantages of geotagging include giving users more relevant listings, which they are more likely to act upon.
Amazon Prime Video is into videos anyway, so it makes sense for them to offer video production to their advertisers as well. This is a plan in the making as of April 2022. Advertising Video on Demand (AVOD) would allow advertisers full access to video production, marketing, and reach commensurate with the giant Amazon Prime Videos. While details on this campaign are yet to be out, we do see it becoming a format other OTT biggies pick up on too.
Make them Play
If before you clicked on install, you could actually get a trailer into what you were signing up for, wouldn’t that make the case more convincing! Let us illustrate. Scrabble, the word game, decided to offer Paris free Wi-fi. There was only one condition, the French Capital had to play some games. They had to scan a QR code and play the game to get access to the internet.
Now, the result of this campaign was 1,10,000 minutes of free internet access, but more importantly for Scrabble, it led to a 20% hike in their downloads in the first month!
Skin ads
What do you do if your app offers no annoying ads and it’s a free source app, which means there is no revenue coming in from subscribers or users? This was the case with WeTransfer. You can use WeTranfer to send hefty files that your mail or social media won’t allow passing without cutting it down.
WeTranfer solved that problem for free, and though the paid models are still an option, the brand found that the majority of users only rely on the free version. So, they took to using their home page as an ad. They understood they had a great footfall on their app, and this meant their home page itself could become an ad. So, any brand looking to use its organic reach could use its home page. Smart!
WeTranfer Homepage Ad
Make Use of Creative Filters
Snapchat is full of filters and they would dedicate their creative team to giving you the filter of your dreams. For brands that are looking to make a branding impact, Snapchat offers lenses.
Snapchat Taco Bell Collaboration
Users can use these lenses much like any other filter and go about creating pics that also contain the brand’s logo and sometimes, a code to scan to download the app. Taco Bell has used it, and so has Gatorade. A brilliant way to remind you are cool while also not pitching your products actively.
Conclusion
There are countless ways to make an ad stand out. As the digital world expands, we realize the sky is the limit. Creativity and in-app advertising too can blend.
We see the potential for gamification and geo-tagging to make a big splash in advertising. More and more apps have begun contemplating how to make ads more conversion-friendly.
If you have an idea that brands need to get on, let us know in the comments below.
FAQs
How does advertising on an app work?
Advertisers pay app developers to display their ads on their apps.
What are the creative methods used in in-app advertising?
The use of creative filters, geotagging, and creating immersive ads are some of the creative ways to advertise on an app.
How much does it cost to advertise on a mobile app?
Advertising on an app can cost you around $5 to $10 CPM (cost per mille) that’s the reason app advertising is considered slightly expensive compared to other advertising formats.
Advertisements that persuade consumers to buy their products solely depend on touching their viewer’s emotional psyche and this does not come as a surprise. People make brand judgments based on emotions rather than information, according to studies, and emotional responses to advertising have a greater impact on a person’s desire to buy than the content of an ad.
According to Douglas Van, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing wrote, “The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!”
Such emotional sensitivity from brands, on the other hand, hasn’t always been the case. Advertisers were more interested in persuading their consumers through the use of comedy and sarcasm throughout the 1990s and early 2000s. In response to this, ‘Pereira & O’Dell’s‘ chief creative officer PJ Pereira said, “I think what’s happened is that the ad industry has spent the last decade celebrating bitterness and cynicism and being mean to people.
For a while, it was great because it was different from everyone else, and then it became a trend and people got sick of it. It wasn’t funny or interesting anymore. So when things started to pop with an opposite voice, the customers totally reacted.” Here’s a look at the best emotional advertising campaigns that will surely evoke emotion in you.
Advertisement Appeals means the ways of communication strategies used in the advertisement to attract the attention of the customers and affect their feelings so that they can take an interest in the product or service that they offer. Some of the most popular advertising appeals that work properly are:
Emotional Appeal- Sometimes consumers’ purchase decisions are based on emotional appeals. These emotional appeals mainly focus on trust, loyalty, kindness, love, and happiness. These kinds of ads make quite an impact on people when they use some powerful but peaceful music in the advertisement.
Musical Appeal- Music is a universal language. Advertisements take the help of music appeals to make the ad interesting so that it can stick to customers’ minds. Various ad jingles and catchy tunes have led to an increase in the consumption of products and services. It creates a positive impact on the mind of people.
Fear Appeal- Fear can make you do things that you don’t want to do. Advertisers take advantage of this thing for their products and services. They show what can happen if the customer doesn’t possess the product and people often falls for this appeal, thus increasing their consumption.
Favourable Price Appeals- Discounts or lower prices can easily attract the attention of people. There is hardly anyone who doesn’t like lower prices, so favourable price appeals are a good way to increase the consumption of their products.
Let’s take a look at some of the most famous emotional advertisements ever made by Top Brands.
Budweiser – “Stand By You”
Year-2018
Budweiser created this ad by distributing over 79 million cans of drinking water to US cities hit by natural catastrophes. We watch Budweiser employees hard at work getting the job done while listening to Skylar Grey’s moving cover of “Stand By Me”. It ends with one employee’s delight at watching their contribution on the evening news.
This emotional advertisement creates a poignant feeling within the audience, paving a way for them to really connect with the workers and in hand with the company. They have used the emotional appeal to make the ad heart-touching and showed that everyone is working hard to help the cities that are hit by natural catastrophes.
Coca Cola – “The Wonder of Us”
Year-2018
In this inspirational ad, an appreciation for the uniqueness of people is displayed throughout. We watch Cokes being consumed by a diverse group of dedicated consumers, each with their own appearance, activities, background, and tales of their own.
Similarly, the voice-over is done by a wide range of artists, emphasizing the value of variety. Coca-cola becomes a source of intimacy and connection, bringing in people from varied backgrounds and making an amalgamation of a single unit, Unity in Diversity.
The advertisement has used emotional appeal, where it showed that it doesn’t matter who you are, your skin colour, your gender identity, or the person you love, you are unique and that is beautiful.
Nike – “What will they say about you?”
Year-2017
This is one of Nike’s most motivational advertisements in recent times. It starts by introducing a young Arab woman who goes for a morning run. Her voice-over (in Arabic) mulls over what her judgmental neighbours have to say about her as she walks by them.
The voice-over encourages the listener to reach for more as comparable women’s stories (boxing, soccer, parkour) play out. The advertisement’s editing establishes a tempo that escalates to a climactic point that is intended to be the most stimulating.
POV shots are also used in the commercial, bringing us closer to the action and deeper into the commercial. Nike is very well known for its long history of producing effective and inspiring advertisements. An emotional appeal has been used in this advertisement to showcase the strength of people in a world that often judges.
Tanishq – Ekvatam
Year-2020
Although this advertisement by Tanishq made the headlines for all the wrong reasons, we definitely cannot overlook the beautiful message that the ad brings in. The commercial starts with a Muslim family throwing a baby shower for their Hindu daughter-in-law.
As the creative comes to a close, the expecting mother informs her mother-in-law that baby showers are not a tradition in their household. “But isn’t it a tradition for every household to keep their daughters happy?” her mother-in-law counter questions with a smile?
A magnificent convergence of two different religions, traditions, and civilizations, stated the ad’s description, but social media disagreed. After all of the uproar, the video’s creators decided to take it down.
Interfaith ads can be very tricky in these sensitive times, however, such bold and beautiful ads are very essential to constantly remind us of where we stand as a progressive society and how far we still have to go. The emotional appeal has been used in this ad and has shown two different religions beautifully union.
These were some of the examples of emotional advertising. Emotions like Compassion and love are powerful sources that have an impact on us in ways we don’t and cannot simply comprehend. They play with our psyche and cause us to experience a number of feelings at the same time. And this is exactly what commercial designers look for, to grasp that emotional point and make us go through a cognitive process. Although it plays with our minds and persuades us to connect with the band, it also enriches us and maybe even cathartic for some.
FAQs
What is an emotional advertisement?
Emotional advertising is an advertising technique used by brands to evoke an emotional appeal in consumers so that remember and share.
What is an example of emotional advertising?
Coca-Cola’s “Choose Happiness” campaign is a great example of emotional advertising.
How effective are emotional ads?
Many brands witnessed an increase in sales after their emotional advertising campaign.
World eCommerce business emerged in the year 1982 by a company named Boston Computer Exchange where the primary motive was to sell computers online. These days, the eCommerce business is thriving as people are looking for new ways to become bosses of their businesses. The eCommerce trend is even going higher since the world has hit the pandemic. It has given ample opportunities to various business executives and entrepreneurs for selling their products and setting up their online stores.
However, setting up an online store is not enough. In this time of increasing competition, it is essential for you to indulge in great marketing strategies to attract more customers.
One of the best ways to market your store is to run ads for the store on different platforms. This way, you will be visible to a large audience and thus, more chances of attracting potential customers. So, before starting an eCommerce business, certain things must be taken into consideration to effectively generate revenue from the online purchases made by the customers.
Now that you have prepared your mind to be your boss, you should be thinking about the initial steps towards a successful eCommerce platform. Here are a few important keys that you should consider:
Design a superb website.
Use high definitional quality for your product display.
Make a distinctive selling presentation.
Ensure an outstanding customer network & support.
Create a marketing budget.
Apart from all these, fetching traffic to the online store to reach a more targeted audience is also a prerequisite. Therefore, before you offer customer support to your clients, you have to make sales of your products first, through an exceptional voice.
Thus, you have to keep in mind all of the above-mentioned key points are necessary and should work hand in hand for you to run your eCommerce business successfully.
Many entrepreneurs often open online stores and focus on any one of the key elements and run into a loss. So, to prevent your business from losses, make sure to have a proper plan in hand.
Factors for Selecting Ecommerce Platform
Now that you already have a business plan for launching your eCommerce store, there are a few key points that you should consider before investing in the online store. These are as follows:
Costing
Different eCommerce comes with several packages, you should always go for the one that looks cost-efficient to you. Often it is seen that lump sum payments have resulted in a bad investment. Therefore, prepare a budget in your mind and stick to that. You can select web hosting after comparing the prices with different providers to get the best deal.
Web Designing
The website should look user-friendly for the customers. From the capture page to the sign-out page your customers should get an excellent experience so that they keep coming back to shop from your online store.
Various eCommerce platforms make their websites theme-based. You can get these themes free of cost or even pay prices ranging for the premium themes.
Function & Programming
You can also customize the functionality of our eCommerce business with the help of coding and programming methods in the background. This can benefit you if you are trying to set up your online business effectively and competitively as compared to others.
Security
Customer data protection should be on the top priority list for an eCommerce business owner. There will be a lot of payment transactions happening on your online store page. Therefore, you should select the platform where the data of these customers are secured properly. Hence, your company will not lose any loyal customers.
Maintenance
To run a successful eCommerce online site, you cannot pay the fee once and get done with it. You will have to check if it is working smoothly and effectively to reach your targeted audience or not.
If the eCommerce site has no subscription price then you have to pay for an SSL certificate which is a yearly cost.
Per Month Hosting
You can independently host your eCommerce business which has no subscription cost as a hosting charge. For instance, Woo-commerce is such a platform that will help you to get the hosting management depending on the traffic of the web.
Business Software Integration:
It is indeed frustrating to begin from the scratch and shift to a new platform when your eCommerce has a business software aligned. Therefore, you need a platform that can smoothly combine with the existing system and provide solutions without any extra price.
Advertisement & Sales
A comparison amongst the best eCommerce platform for running ads for enhancing the digital platform is necessary. When you go through the evaluation process, you should keep in mind that every platform has its unique advantages and disadvantages regarding advertisements. On the other hand, you have a specific budget. Therefore, choose a platform that can suit your requirements.
WIDGET: leadform | CAMPAIGN: undefined
Top Platforms to Run Ads for Your Ecommerce Store
Cost-per-click of ads on social media platforms worldwide (2021)
The eCommerce market is highly competitive. Hence, every entrepreneur is searching for new ways to promote their goods and services. Often marketing the products becomes a complicated task and sometimes even after putting in the effort, it does even reach the targeted audience.
Again for a single user or entrepreneur, it becomes a tedious job to do all the tasks like handling social media, tracking products, checking emails, testing, analysis, etc at one time.
So, to ease up the things a bit and take the most advantage of your marketing strategies, the following are some of the best platforms where you can run ads for your eCommerce store:
Google Ads
Google Ads – Best Platform to run ads for eCommerce store
No one can beat the efficiency and effectiveness of the strategies led by Google in the digital marketing industry. Google’s marketing platform is running the digital business for a long time. All the analysts and marketers have appreciated the advanced tools present in Google ads.
A user can use the Google Ad services via paid promotion on SERPs. For advertising purposes, the users can use the Google Display Network facility from where the ads will be produced on relevant websites. To get new clients or even boost up your brand, Google ads can be the best platform.
It was previously known as Double click where there was a combination of establishing tool buildings and an interface for huge data. There are few platforms like Shopify or Magento which can smoothly connect to Google ads via API.
There is no doubt in the fact that Google is known to everyone all over the world. Also, a great benefit of using this platform is its excellent display network. So, in case you want your brand name to reach a huge audience of shoppers, then it can be very helpful.
You can manage analytics, surveys, optimizations, tagging, or even display ads, etc from this platform.
Pros
It is ideal for small businesses.
It is an affordable platform to run ads.
Provides a huge networking display giving accessibility to over 2.3-3.0 billion audience searches.
It boosts brands easily.
You can integrate it into any other software for marketing.
Cons
Rates can rise up to $100,000-$150,000 each year for larger business units.
Customer service is limited.
Marketers can often get confused and face difficulty in handling the software.
Microsoft Bing – Best Platform to run ads for eCommerce store
After Google, Bing has also reached popularity over the years in networking and ad promotions. According to Microsoft, around 14.5% of approximately global market share is ruled by Bing.
As an entrepreneur, if your target audience consists of shoppers, then you should go for Bing ad services. Also, a feature in Bing is launched called Bing shopping which is the same as Google Shopping Ads. This makes it a great and efficient platform for running ads for your eCommerce store.
Pros
The competition between Bing and Google is less. It has been observed that the cost per click on the ads here is around 70-72% less in regards to that of Google ads.
If you want a different set of audience bases, then a Bing ad is apt for you. The best part of advertising on Bing is to get the ad promotion on AOL, Yahoo, etc. add campaigns.
Cons
The features of the tool are not as advanced as compared to the other ad platforms.
The target audience reach is less in comparison to Google ads.
Facebook Ads Manager
Facebook ads – Best Platform to run ads for eCommerce store
In 2022, no one can think of advertisements without social media ad campaigns. Here, the first name that comes to mind is Facebook Ad manager. This is a popular choice for all business units to promote their brands across a large audience. Starting from whirly ads to extensive stories, there are numerous features in these social media platforms for promoting any brand.
To fetch relevant customers based on their interest, behavior, demography, etc. these social media ad campaigns are the best idea for your eCommerce store.
According to the studies of 2020 data, it is seen more than 2.7 billion people are on Facebook. Therefore to reach potential clients and users making use of this platform is important. Facebook ads definitely play a vital role in advertising your brand, selling the products, and retaining loyal customers.
Pros
It is easy to reach a large audience.
Different and unique formatting for ads.
Cost-effective & budget-friendly.
Reaching the targeted clients becomes easier according to their age, gender, demographics, and interests with the help of this platform.
Cons
Small brands may face challenges to get specific ads.
The conversion data is not reliable due to the latest Apple IOS 14.5 update.
Instagram Ads
Instagram ads – Best Platform to run ads for eCommerce store
In this context, you should know two vital things about Instagram;
81% of Instagram users utilize the platform for enquiring about the products and brands.
Around 130 million users tap or click on the shopping-related posts per month.
The promoters can either create reel videos or image-based ads for branding the products or services entitled to them. It becomes easy for reaching the targeted audience here. Moreover, you can link the ads directly to your shopping websites or product pages which again results in a significant amount of customer engagement.
Pros
Reaching the target audience in less time.
The effective sale is guaranteed through the unique ad formats for instance stories, IGTV videos, reels, etc.
Any client can purchase the product without even logging out from Instagram as the ads displayed are aligned with the landing page of the products or websites.
Cons
It can be an issue for aged clients to purchase products or services via Instagram as many are not very well-equipped with the platform yet.
The contents posted on the Instagram platform require top-notch visual strength. This will make your brand different from others and people will be bound to choose your service. So, all this can be pretty expensive at times.
YouTube Ads
YouTube ads – Best Platform to run ads for eCommerce store
To enhance brand promotion and awareness, YouTube is doing fantastic business all over the world. The best part about these ads on YouTube is that they are helpful to drive enough traffic to your store. Therefore, if you are planning to set up your online store, YouTube ads can be a considerable option that can successfully give you revenue leads.
Pros
Youtube is a part of Google’s promotion. Hence, there is already a strong data presence and tremendous capability to reach the audience.
It can reach different and diverse clients all over the world in less time.
You can expect inbuilt engagement of customers, viewers, or audience. For instance, if anyone is researching educational videos, the YouTube ads in between can take them to your store landing page through video ads.
Cons
It is a bit expensive as compared to other platforms.
Often users skip the videos because of the format of the ads displayed.
Twitter Ads
Twitter ads – Best Platform to run ads for eCommerce store
Twitter started in 2006 as a popular social media platform. This is probably not the first platform that comes to people’s minds when they think of running ads. It is mainly created for opinions and news from people all over the world. So, this makes it a meaningful platform with a huge user base that should be taken into consideration for running ads.
Pros
The high engagement rate with the Twitter ads is possible as Twitter has a re-tweet option with which it becomes easy to reach more people and get more views.
Cons
Twitter ads are expensive as compared to Facebook ads.
Pinterest Ads
Pinterest ads – Best Platform to run ads for eCommerce store
Pinterest plays a significant role in marketing via visual illustrating ads similar to Instagram. It also helps in boosting the audience’s reach like any other social media platform. In core search results, there is promoted ad facility provided by Pinterest which are shown as pinned posts. This is a great way to get your store the visibility it needs.
As of January 2021, it is seen the number of female audiences is 78% as compared to the male audience on Pinterest. The platform helps over 444 million users every month and 91% of weekly pinners in their shopping decisions.
Pros
The conversion rate is pretty high here.
Pinterest is less annoying or disturbing for the users who are using Pinterest as the ads are less interruptive.
Cons
The platform is not user-friendly in terms of sales in comparison to Google Ads.
Amazon ads – Best Platform to run ads for eCommerce store
Amazon mainly focuses on reaching customers who love shopping. This helps to portray the products in the key results or search results. Therefore, it becomes an easier task for the shoppers to get a view of the wide range of products available on the site which is offered by your eCommerce store.
The easy way to set up the interface and ad portrayal help to make the advertisement process smooth. Moreover, the customers can see them and select their products in a quick time.
Cons
As an entrepreneur, you have to pay an extra referral fee apart from the advertisement rate. The amount may go up to 10-15% approximately depending on the variation of the products.
Amazon has few strict rules for the sellers. For instance, at times, there are shipping rates, order cancellation charges, etc.
Taboola
Taboola – Best Platform to run ads for eCommerce store
Taboola is significantly known for its advertising base, especially for the newbie business owners looking for marketing platforms through advertisements. Exceptionally creative promotional ads have campaigned through this platform. They either use informational content or advertorials which they produce on the sites.
Taboola ads do not resemble anything like regular advertisements hence, it becomes a hassle-free task to engage customers’ interest. Again the presence of domestic tools for advertisements helps in tracking, publishing, and producing the regional promotional campaigns. It serves best for brand promotion, brilliant audience visibility, and other contexts in various marketing channels.
Pros
Awesome customer response.
User friendly.
Smooth campaign report projections.
Uncomplicated calculation of performance metric possible.
Cons
Approval of the contents from Taboola is a very time-consuming process.
Points to Consider
Pay per click policy is more on Google shopping ads.
Bing Ads till now, is not as great as compared to Google Ads as it faces challenges in reaching more audiences.
Fashion, DIY, Beauty, Jewellery, Shopping, and Food – Ads regarding all these fields on Instagram reach targeted clients in an uncomplicated way. The best way to showcase the product or service is to use HD images or Reel videos.
Similar to Instagram, Facebook Ads work hand in hand.
To make successful revenue from clients on Youtube, the creators should focus on explanatory videos or review videos. These videos should be high end and there should be accurate clarity. The exact visual presentation of the products or services and comparison between other services or products can help clients understand it in a better way. It enhances more chances of an effective sale.
Twitter can be a platform for boosting service or job-related brands. The audience present on Twitter is mainly school, college-goers, or even freshers or working employees looking for a job change or part-time jobs. Again, any teaching or education-related brands or websites can also fetch customers from there.
The female audience is mostly found on Pinterest. Thus, this platform has a beautiful opportunity for brands dealing with crafts, DIY, and gardening products.
Brands that have a high-profit outcome and already have a stable customer base should opt for Amazon ads.
Ad Platforms & Conversion Rates
There are several contents available on the internet every day. Now when you are planning to set up your brand you have to understand that the conversion rate should be high to get a successful sale of your products and services.
What is the Conversion Rate?
The digital retail market is growing every day and is becoming highly competitive. Setting up an online store is not an easy task if you are not getting any sales.
Imagine you have already a promising website with an amazing product display. The reach of the product is also high. Hence, there is a decent amount of traffic.
You have to make shoppers buy the products from the website and not only view them. Here comes the concept of conversion in the eCommerce business. In simple terms, conversion rate refers to the number of conversions divided by the total number of visitors to a website.
It can be dependent on a few things like the cost of the product, the niche of our industry, and of course your audience. Therefore, all conversion rates in every eCommerce industry are not the same.
Advertising Channels and Their Conversion Rates
Average conversion rate by advertising channels
According to Heap, Google ads stand number one in turning the high conversion rates of 8.2%. Next up are Bing ads with a conversion rate of 7.6% on an average. Facebook has a conversion rate of around 4.7%, Instagram 3.1%, and Pinterest 2.9%. Other ad platforms which turn to fewer conversion rates but are effective are Twitter (0.9%), Snapchat (0.6%), and YouTube (0.5%) respectively.
Conclusion
The primary aim of social and digital ads is to manage traffic and bring about more revenue. With the evolution of digital media and content marketing, an entrepreneur needs to select a faithful platform to showcase their products and bring more sales. Therefore, before choosing any of the ad platforms, you should check the limitation and advantages of your own business and brand. It should match the appropriateness of the platform to reach more audiences and engage them successfully.
FAQs
Which platforms are the best for online advertising?
The following are the best platforms for online advertising:
Google Ads
Facebook Ads
Instagram Ads
Bing Ads
Twitter Ads
Amazon Ads
Can I advertise online for free?
You can advertise online for free by registering with Google My Business. It is a free tool that enables you to create a listing for your business so that it can be easily located on Google searches.
Which is the number 1 eCommerce site?
Amazon is the number 1 eCommerce site, not only in America but also in most other countries.
Which social media platform is the best for my business?
The following are the best social media platforms for your business:
First things first, the brands and companies that produce their goods on their own premises and distribute them through their own supply chains and distribution centers are called the D2C brands. This is basically an abbreviation for the term ‘Direct to Consumer’.
These brands are flexible to operate in any given industry and they market their products through various ways such as e-commerce platforms, social media as well as retail stores.
An example of such a brand is that of California’s Daou Vineyards and Winery which manufacture their own original wine and distribute them both offline as well online. They have their own retail stores where they sell their wines offline for the customers as well as online, through e-commerce platforms.
Another example can be considered as that of Patanjali, the Indian origin ayurvedic brand founded by Baba Ramdev. They manufacture a wide array of their own original FMCG products which are mostly herbal and ayurvedic in nature and sell them through retail stores of their own brand, through other anonymous retail stores as well as through e-commerce platforms. This is how flexibly these brands work.
Given the fact that today social media is where people spend half of their day, not just D2C brands but almost every company is into social media marketing and studies have proven that it is a great place to market products.
People from different backgrounds can find their desired products with just one click of an advertisement that might have popped up. However, D2C brands mostly comprise new businesses and startups. Thus, social media marketing/selling is the most effective and efficient option for them. Let us have a look at how these D2C brands utilize social media for their marketing.
To Reach a Large Audience
It is important for brands to recognize their audience group. For instance, if a brand like boAt, which deals in audio products, mainly targets the young customer group, they will have to strategize accordingly. They will have to make social media posts that attract the young generations.
The D2C brands like boAt also endorse their brands through social media celebrities, YouTubers, models, actors, cricketers, and influencers to promote their products, who have a large follower base.
In this case, boAt has hired the Indian cricketer Hardik Pandya and the Bollywood actress Kiara Advani as their brand ambassadors who have a huge number of followers on their Instagram profile. This way they can attract the attention of their targeted audience group.
boAt Celebrity Endorsers
To Grow the brand
While social media marketing, it is important to know what we want to achieve for our brand. Whether it is an increase in sales or an increase in brand recognition. Depending on how the advertisements are made, the posters are designed.
D2C brands generally do not follow a mix of marketing techniques to uplift their branding or increase their turnover. The social media advertisements help the brands to follow a cost-saving mechanism in promoting their brand.
Proving Brand Authenticity
Social media is a place where you cannot lie regarding your products. Today the consumers are well informed and in a ‘caveat venditor’ business environment, D2C brands always get an upper hand once they resort to social media marketing. People believe them.
Brands have to be authentic about the information related to their products and this authenticity brings in a lot of customers. This is a form of confidence that the brands show and market.
For example, the American lingerie brand ThirdLove connects with its customers by creating campaigns where they capture unfiltered and raw footage of women of all shapes from different parts of the world. This is how they break stereotypes and they make people believe what they believe i.e., to sell comfortable lingerie for everyone. This is how brands can connect to their audience through their authenticity.
Moment Marketing
One of the trendiest ways of the social media marketing that brands use is moment marketing. Moment marketing is the process of marketing products on the basis of taking advantage of a recent event that has earned a lot of attention. One of the great examples of this is the topical advertisement strategy of Amul. They make their ads on the basis of trending topics that are mostly in limelight.
Amul Moment Marketing
Customer Feedbacks
There are many D2C brands that approach customers to share their experience with their products and put that up on their social media feed so that new customers and buyers can have an idea about the product and its quality. This is a common practice in social media marketing.
Points D2C Brands Should Remember While Marketing on Social Media
The Volatility Factor
The D2C brands that utilize social media for their marketing are very much aware of the fact that social media is a very volatile place and the trends change every now and then. What is trending today might not be trending tomorrow and the strategies have to be changed accordingly.
Also, it is important to note that the same strategy would not work for every brand. Different brands with different product backgrounds need to incorporate varying strategies to stand out from the others.
Social Media Criticism
Social media is an independent platform where people express their thoughts independently and without any fear. Therefore, any wrong step from any brand would make itself vulnerable to the audience and might receive a lot of criticism.
For example, the American fashion biggie H&M received a strong backlash in early 2018 when they featured an African American young boy in a green sweatshirt and captioned it as the “coolest monkey in the jungle”. The brand had to immediately take the post off and had to apologize to the audience since this was extremely offensive and racial.
Cultural Factor
The brands should be aware of the social factors before they market something related to cultural values. For example, Mcdonald’s once had created a campaign during the Halloween captioned “Sundae Bloody Sundae” and had received some criticism on Twitter and had to put it down.
This was originally related to a massacre in 1972 when some British soldiers brutally killed some of the unarmed Irish protestors. The original slogan “Bloody Sunday” relates to this massacre.
Therefore, the brands should be aware of what they are conveying to the masses.
Connection Factor
It is not important that the campaigns have to be polished and beautifully aesthetic always. Sometimes calling out ugly truths and touching the dirt around the world can also form a connection with the young and rebellious generations.
For example, Ugly is a brand that often calls out stuff that is going wrong around the world through its social media advertisements. This way they make a stand for themselves as well as for what they believe in. This makes the young audience connect to the brand and its ideology.
When social media platforms were developed, the primary intention was to help people connect with others around them. However, over the years these platforms have developed into profound tools for marketing one’s business. It is interesting to note that these platforms have not only evolved as a marketing ground but also as a battlefield wherein brands compete to win the attention of the customers.
Marketing and the resultant competition have only increased over the years, especially with the increase in e-commerce. Hence, it has become all the more important to trace the activities of your competitors that sell the same range of products to the same target audience.
Since information is much more public on these platforms, it will be easier for people and brands to have access to the important details about the plans of your competitors. This article will focus on Facebook and explore the ways in which brands can analyse and infer information from their competitors through this platform. It has to be noted that these ways can be looked up by budding brands as well so as to learn and develop their own marketing strategies.
One of the first and the smallest yet most important thing to do when you try to spy on your competitor through Facebook is to ensure that you follow all of their pages, groups and accounts. Not only that, these online outlets should be visited regularly to keep in touch with any kind of updates.
Social media platforms being as democratic as they can be, paves way for excellent competition analysis through the amount of information it puts out there in one way or the other.
Following them can be a great way of getting ahead of your competitor or reducing the impact of campaigns that would have been groundbreaking if not for a similar intervention by the others.
2. Following Competitor’s Ads
It is well-known that over the years Facebook has evolved as an important advertisement platform. Being someone who wants to follow up on the functionalities of their competitors in this digital platform, it is important to dig deeper into this than just watching them.
In such a situation you can use the options like “Why am I seeing this ” on the sides of every ad in order to understand more about the competitor’s target audience and other intentions.
Why am I seeing this ad feature on Facebook
By getting details about the target audience or the target location one can curate a detailed counter-plan by paying close attention to the details that you might have missed in your own campaigns. For example, if there is a location that the competitor has focused on that you haven’t, this can be an opportunity to include the new place in your campaign.
3. Advertising at the Right Place
It is not just enough to follow the ways in which the competitor engages with Facebook for marketing. Developing counter strategies and executing them is also a part of this constant spying.
Details of the followers of the competitor can be obtained directly from the page. It will be beneficial to advertise to the followers of competitors. Keeping up with the followers of your competitor not only helps you focus on a specific audience but will also increase the chance of them switching to your brand.
4. Analysing Content Engagement
One of the biggest game-changer when it comes to digital media marketing is the impact of content engagement. Anybody can create content publicising or promoting their own company. However, as long as there is no content engagement or viral content, the entire act becomes futile.
Analysing the content engagement statistics of your competitor is an excellent way to keep up with them. Sites like Facebook’s Top Posts help you break down the details of content engagement including their organic reach. Following successful patterns and trends within the page of competitors can be a great way of adapting and improvising your own strategies.
5. Following the Comments of the Competitor
Understanding how the competitors negotiate through the concerns and opinions of customers is an efficient way of making sense of their marketing patterns. Each content that one posts on Facebook have a provision to accept comments.
Additionally, unlike on Twitter, one can easily follow a single comment to do a thorough follow-up on Facebook. Hence following the comments that deal with the queries and concerns of the customer will significantly help in understanding the prevalent practices in the competitor’s firm. It is indeed a good way to learn and adapt to hitherto unnoticed things.
6. Analysing Sources of Traffic
Finding the root cause of everything that is happening is the best way to tackle any situation. This goes a long way in the case of analysing competition as well. It is quite natural that every company spends a certain amount of money and makes sure that their ads reach more places especially when organic traffic dies down. However, it is always important to understand where their traffic comes from.
You can use various tools like SimilarWeb for this purpose. While doing this analysis, make sure to target the most popular pages of the competitors for efficient results.
SimilarWeb
7. Using the Right Tools
As digital marketing thrived, various online tools were also introduced to make the process of competition analysis easier. They, in many cases, get the news or ads in front of you instead of you having to go and hunt for them in the feed. Here are a few of them
AdSpyder
AdSpyder helps you to spy on your competitor’s ads on all the platforms. It can help you to track your competitor’s Ad campaign on Facebook. You can know what is working for your competitor and which is their winning ads.
AdEspresso
This tool has over 15,000 advertisements fed into it which can be retrieved through keywords, industry or goals. It helps you greatly to narrow down your searches and enhance your focus.
Moat
They provide you with high impact creatives on Facebook, YouTube, Snapchat etc to ensure that the user never misses a single update by the competitor. It helps you in providing valuable insights.
Zapier
This app is integrated with Facebook and has been helpful ever since. All you need to do is to make an account with them and choose your preferences. It provides you with important insights that inform the user exactly about the functionalities in the Facebook page of the competitor
Graph Tips
It is yet another site that helps the user with a lot of information about their competitor. Unlike other tools, this one also helps in getting to know what the competitor is up to outside their own page.
Competitor analysis is indeed a great way of streamlining the strategies of one’s own firm. However, it is also necessary to keep in mind the ethics of privacy and consent while using various forms of data.
FAQs
How can I spy on competitors on Facebook?
Follow competitor’s ads, Analyze the traffic of your competitors, and Use the right spying tools.
How do I track traffic on my competitor?
SimilarWeb is a great analytics tool that’ll help you track your competitor’s traffic.
What is Facebook transparency?
Facebook Transparency is a feature by Facebook that lets you view the complete information about the ad on any page.
Competition is what keeps us going and pumped up to do better, be it in the physical world or the digital one. Lately, the competition we face in both of these worlds seems to be growing exponentially, as does the will to stay ahead. Digital marketing is one of the domains where staying ahead of your rivals is extremely important, not just to generate greater revenue, but sometimes to even stay relevant. This is where Ad Spying comes in.
Ad Spying is a method of keeping tabs on your competitors to know their keyword strategy, tracking and comparing SEO rankings among your rivals, along with viewing and monitoring your competitor’s ads. Ad Spying tools help digital marketers with exactly the same regime, acting as a tracking tool, gathering data on your competitor’s marketing strategy.
What are Ad Spying Tools?
Ad Spying tools are built for Digital Marketers who wish to track their competitor’s keyword strategies, compare their SEO rankings, and monitor their ads to help develop better strategies. These tools even notify you if any of your competitors use a keyword that you added, or even if there is a change in your position in the ad rank. Depending on some specific keywords and your settings, Ad Spying tools run several times a day, and offer you a comprehensive view of the search results, comparing you with your competitors.
There are a lot of Ad Spying tools that give you different results, with a wide range of data, and it is never easy to choose the one that suits your marketing strategies better. However, comparing some of the best Ad Spying tools, we bring you the list of 10 of the best Ad Spying tools, used by some of the best and most successful content marketers, so you can make your pick.
AdSpyder is considered one of the most popular ad spying tools out there to spy on your competitor’s ads. Apart from that, it also lets you analyse the competitor’s SEO strategy so that you improve your own conversion rates and increase your revenue. You can analyse their competitor’s Facebook advertising campaigns and can get in-depth information about them. It can help you with the analytical insights of your competitor’s ads and it works on numbers of platforms at the moment, they are Google Search, Google Ecom, Facebook, and Display ads from Yahoo!, GDN, and other popular networks like Bing, YouTube, Instagram and others. This way, you can generate ideas to better your own ads.
AdSpyder Price Plan
Basic Plan
$49 Per Month
Premium Plan
$99 Per Month
Pro Plan
$249 Per month
AdPlexity
AdPlexity
AdPlexity is an ad spying tool that helps you gather all the advertisement information of your competitors within a couple of clicks. Be it the profitable applications that give your rivals an edge or keeping track of your own mobile campaigns and conversion flows, AdPlexity has you covered. To add to that AdPlexity offers various products which you may run on different devices including AdPlexity Push, AdPlexity Mobile, AdPlexity Desktop among others, to make competitor tracking and analysis convenient.
AdPlexity Price Plan
Push and Carriers
$129
Mobile and Desktop
$149 each
AdPlexity Native
$169
Dropispy
Dropispy
Dropispy is a powerful spy tool. Dropispy’s adspy tool is an application for sourcing ads on social media. An Adspy tool collects millions of ads online and allows Dropshippers and e-merchants to search for the best ads that perform well. Therefore, Dropispy allows you to find the best winning products you need in your Dropshipping business. Moreover, due to its various features and numerous filters that are quite relevant, Dropispy software is among the best Adspy tools. It is a real Adspy tool that proves itself in the competitive market in terms of functionality and ad volume.
Dropsipy’s shop spy tool establishes a ranking of the best Dropshipping stores in order to provide you in real-time with information on the strategies used by your competitors. What better strategy than to take advantage of the winning strategies and products of the biggest dropshipping stores in the world?
Dropispy’s Plans
Price
Free
$0
Premium
$29 per month
Business
$249 per month
PowerAdSpy
PowerAdSpy
PowerAdSpy is one of the best ad spying tools out there that allows you to view ad campaigns, landing pages, and results just by selecting your target audience. With marketing strategies and tools both changing at an unprecedented rate, PowerAdSpy is the perfect tool marketers can use to keep up. With PowerAdSpy, you can filter the ads to narrow down your search, find the latest ads on any niche with robust algorithms, and focus on engagement oriented details.
PowerAdSpy Price Plan
Basic Plan
$49
Standard Plan
$99
Premium Plan
$149
Platinum Plan
$249
Titanium Plan
$299
Palladium Plan
$349
BigSpy
BigSpy
BigSpy is an AdSpy tool with the ability to extract ads from Facebook, Instagram, Twitter, Pinterest and various other websites and applications with ease. It flaunts a humongous ad base of over a billion ads with powerful search and filtering options. Moreover, BigSpy shows you featured ads picked by intelligent tools along with ad ideas tracked by user searches in real time.
BigSpy Price Plan
Basic Plan
$9 Per Month
Pro Plan
$99 Per Month
Elite Plan
$399 Per Month
Anstrex
Anstrex
Anstrex is an ad intelligence tool for marketers content creators and brand advertisers. While performance marketers and affiliates use Anstrex for native advertising to generate and enhance revenue, brand advertisers use it to learn and compare their advertising strategy with their competitors. Moreover, Anstrex offers various integrations with top tools like Shopify, AliExpress, and AWS.
Anstrex Price Plan
Anstrex Native
$69.99 Per Month
Anstrex Push
$79.99 Per Month
AdSpy
AdSpy
AdSpy is a powerful ad spying tool with the largest searchable database for Facebook and Instagram ads. It allows you to find ads through keywords, ad texts, URLs and much more incorporating social media data to convert them into competitive insights. The quick and efficient interface with a collection of over 95 million ads in 88 different languages gives you everything you need to create a comprehensive ad campaign.
AdSpy Price Plan
Normal Plan
$149 Per Month
Adbeat
Adbeat
Adbeat offers great insights into the digital marketing world and is used by some of the leading brands. It has the ability to turn raw data into competitive information using various data centers and high end servers. Using intelligent web crawlers, data collected by high-end servers, and data visualization, Adbeat helps you know your competitors’ profitable publishers and landing pages. Moreover, you can view insights into your competitors’ performance through ads and ad networks.
iSpionage is an ad intelligence and spying tool for marketers to drive targeted traffic, generate leads, and increase conversion rates. iSpionage allows you to do comprehensive competitor analysis with PPC keywords, user journey reports, keyword grouping and landing page snapshots. In other words, iSpionage allows you to identify your top competitors and advertisers and helps you learn from them.
iSpionage offers 3 different pricing plans, called the Starter plan, the Professional plan, and the Advanced plan, that cost $59, $99, and $299 per month respectively. It also offers an Enterprise plan that offers custom solutions and pricing based on the plan.
iSpionage Price Plan
Starter Plan
$59 Per Month
Professional Plan
$99 Per Month
Advanced Plan
$299 Per Month
Social Peta
SocialPeta
Social Peta is an ad intelligence platform for monitoring top ads and products. It covers over 70 channels including some giants like Facebook, YouTube, and Twitter. Social Peta has a database of over 5 million global advertisers, for multi-dimensional analysis and marketing grasp. Be it getting creative ideas from Ad Creative Spy, or insights into the Ad costs of platforms, Social Peta allows you to monitor your competitors’ marketing strategy to get the best results. Moreover, real-time updates of intelligence information allow you to stay ahead of your peers.
SpyOver
SpyOver
SpyOver is a native monitoring and analysis platform that helps you monitor your competitors’ ads and analyse native ads. With SpyOver you have the freedom to search by keyword, landing text, and even publishers, while you also get visual statistical analysis of your competitors’ ad campaigns. Moreover, you can find new trends and download ads and landing pages while also saving time and money.
SpyOver Price Plan
Tarif Professional
$1499 Per Month
Tarif Corporate
$299 Per Month
SpyFu
SpyFu
SpyFu is a robust and all-around ad spying and intelligence tool that monitors every keyword, organic rank, and ad variatio that the user wants to view. Its recommendations drive suggests trending ad ideas to embed in your Google Ads campaigns, while real-time rank monitoring allows you to find your search rankings on different web browsers. Moreover, the PPC competitor research serves as a keyword spy tool to help with ad campaigns.
SpyFu offers a Basic plan, a Professional plan and a Team plan, which cost $33, $58, and $199 per month respectively when paid annually, while $39, $79, and $299 per month respectively when paid monthly. While all plans offer unlimited search results, data exports, and domain overviews, they offer varying numbers of weekly tracked keyword rankings and sales leads.
SpyFu Price Plan
Basic Plan
$39 Per Month
Professional Plan
$79 Per Month
Team Plan
$299 Per Month
Conclusion
While there are many Ad Spying and Intelligence tools out there, different tools focus on different niches. Tools like SpyFu and iSpionage focus more on analyzing competitors’ ad campaigns, while others like Anstrex and Social Peta are more oriented towards offering insights into keyword analysis and ads on social channels. So the choice of the perfect Ad Spying tool totally depends on your campaign strategy.
FAQs
What is Ad Spying tools?
Ad Spying tools are built for Digital Marketers who wish to track their competitor’s keyword strategies, compare their SEO rankings, and monitor their ads to help develop better strategies.
What are some best Ad spying tools?
Some of the best Ad spying tools are:
AdSpyder
AdPlexity
PowerAdSpy
BigSpy
Anstrex
AdSpy
Adbeat
iSpionage
Social Peta
SpyOver
SpyFu
Is there any tool to spy on FB ads?
Anstrex is a Facebook Ads Spy Tool where you can spy on your competitor’s Facebook ads.
Sushree Sangeeta Behera
