StartupTalky

Tag: Advertising Campaign

  • Best Christmas Ads of All Time That Will Surely Make You Chuckle

    December is here, bringing the Christmas spirit with it. The Christmas season is filled with traditions like decorating the tree, baking delicious cakes and cookies, and having cozy parties.

    One more thing that now comes with the season is the Christmas advertisements. These ads bring great charm among the people and prove to be an amazing marketing tool.

    Christmas makes the whole month of December a happy month. It is a time when people are in their happiest and brightest spirits.

    Many companies find this happy spirit a great opportunity to market their products and services. For this, they indulge in making Christmas advertisements to attract customers. So, in this article, we will share some of the most creative Christmas ads of all time.

    Christmas – The Time Full of Joy
    Christmas and The Advertisements
    Best Christmas Advertisements of All Time

    Christmas – The Time Full of Joy

    Christmas Celebration
    Christmas Celebration

    Christmas is celebrated every year to celebrate the joy of Jesus Christ’s birth. It is a holiday that everyone enjoys with their friends and family.

    People start prepping for it from early to mid-December. It is the time to put the lights on Christmas trees, invite friends and family, and wait for our Santa Claus.

    Another important thing that almost everyone indulges in during the season is shopping. It is the time when markets are full of discounts and various offers. It is also the time when our screens and papers get flooded with Christmas advertisements.

    Christmas and The Advertisements

    Today is the time when no business can flourish well in the absence of marketing. Advertisements have always been there, right from an early age. Earlier, there were print, radio, and television ads. Now, along with these, we have got online advertising.

    Online advertising is huge. It includes email marketing, content marketing, social media advertising, mobile advertising, etc.

    Advertising plays an important role in promoting a brand. It is playing an even more important role during the festive season. Creative ads develop interest among the customers and help them connect with a brand.

    It helps a brand attract more sales traffic for a product or service. Christmas is the time of the holidays. The Christmas ads are of great benefit to travel businesses. These ads make the customers want to travel during the holidays.

    Best Christmas Advertisements of All Time

    Some ads are thoughtful and creative enough to leave an amazing impact on the audience. Here are some of the best Christmas ads of all time:

    John Lewis’s 2024 Creative Christmas Ad – The Gifting Hour

    John Lewis’s 2024 Creative Christmas Ad – The Gifting Hour

    John Lewis’s 2024 Christmas advertisement, “The Gifting Hour,” follows Sally, who’s left her shopping to the last minute. Rushing into a John Lewis store, she tumbles through a rack of dresses and is transported back to her childhood home. As she relives memories with her sister, from childhood fun to teenage drama, Sally searches for the perfect gift.

    Set to Richard Ashcroft’s “Sonnet,” the ad shows the joy of finding the perfect gift. It’s a heartwarming story with a nostalgic feeling that makes you smile. Towards the end of the ad, Sally picks the perfect present and shares a sweet moment with her sister. In 2024, John Lewis also offers a chance for aspiring musicians to cover “Sonnet” for the Christmas Day advert.

    Disney Christmas Holiday Advertisement – The Boy & The Octopus

    Disney Holiday Short – The Boy and The Octopus

    Disney never fails to put a smile on our faces. Be it the Disney shows, movies, or advertisements, they all just spread a vibe of joy and happiness. Disney UK released its 2024 Christmas short film, The Boy and the Octopus. In this holiday short, a young boy forms an unlikely friendship with an octopus during the holidays. The octopus helps him feel less alone, adding a touch of fun and magic to his Christmas. They share moments like decorating the tree, watching festive movies, and enjoying all the special holiday traditions.

    This creative Christmas advertisement shows how unexpected friendships can brighten our lives. It’s a sweet reminder that the holiday season is about sharing time with those who make us happy.

    28 Best Profitable Christmas Business Ideas To Start
    Explore profitable Christmas business ideas for the holiday season. Start a Christmas business with creative ideas for festive success.
    StartupTalkySouvik Dey

    Lidl – A Magical Christmas

    Best Christmas Commercials – Magical Christmas | Lidl Ireland

    Lidl’s 2024 Christmas ad, directed by Oscar-winning Tom Hooper, beautifully highlights the joy of sharing. The story in the ad begins with a young girl noticing a boy on the sidelines, cold and without a hat, as others enjoy sledging. Later, after helping an elderly woman with her bags, the woman gives the girl a bell and encourages her to make a wish. During her family’s festive dinner, the girl wishes for the boy to receive a Lidl Christmas hat, which comes true, showing the magic of kindness.

    In line with this message, Lidl has reopened its Toy Bank scheme for 2024, aiming to donate over 100,000 toys to children this year who might not otherwise receive a gift. Additionally, Lidl has launched a festive truck tour across nine UK cities, offering giveaways, festive food, and free samples, featuring Lidl employee-turned-Santa lookalike Nick.

    Waitrose Sweet Suspicion Ad

    Best Christmas Commercials – A Waitrose Mystery | Christmas Advert 2024

    Waitrose’s 2024 Christmas ad kicks off with a festive mystery that keeps viewers hooked. On Christmas Day, the beloved No.1 Waitrose Red Velvet Bauble Dessert goes missing, and Detective Matthew MacFadyen is called in to solve the case. With a star-studded cast of suspects, including a grandmother and a hostess, the ad keeps you guessing. As you try to guess who took the dessert, Waitrose shows off its tasty holiday food, perfect for celebrations.

    This is just part one of a two-part story, with the second part set to reveal the thief. Waitrose cleverly mixes fun and mystery with delicious holiday food, making this ad stand out this season.

    Marks & Spencer Christmas Ad 2016

    Best Christmas Ads – Marks & Spencer Advertisement

    M&S Christmas advertisement in 2016 was quite different from the usual. They made an appealing appearance of Mrs Claus in the ad.

    The ad begins with a small boy named Jake. He and his sister are seen quarrelling over small things. Before Christmas, Jake decides to gift his sister something. So, he writes to Mrs Claus about it.

    Mrs. Claus decides to fulfil Jake’s wish herself and deliver beautiful red shoes for his sister. The ad shows that apart from Santa, Mrs Claus is there to fulfil some special requests.

    This advertisement made so many people cry and feel the emotions presented. This is how the brand showed that it is always there to listen to its customers.

    How to Run Holiday Email Marketing Campaigns: Tips for Success
    Boost holiday sales with effective email marketing! Discover essential tips to craft campaigns that engage, convert, and retain customers.
    StartupTalkyRishi Mundra

    Coca-Cola Christmas Ad 2020 – ‘The Letter’

    Best Christmas Ads – Coca-Cola Advertisement

    In 2020, Coca-Cola decided to keep its Christmas ad away from the topic of the pandemic. Instead, they showed a beautiful relationship between a father and daughter.

    The ad begins with a small girl giving her dad a letter to post to Santa Claus. But he forgot to post the letter. So, decides to go on a challenging journey to the North Pole. He is seen facing various harsh conditions in his way.

    In the end, when the letter opens, it has a small and sweet wish in it. It says, “Dear Santa, please bring Daddy home for Christmas.”

    Coca-Cola, with this ad, delivered a simple yet emotional message. The message was that this Christmas, give something that only you can give. It showed us the importance of togetherness during the festivals.

    Apple’s Christmas Advertisement – ‘The Song’

    Best Christmas Ads – Apple Advertisement

    The brand Apple likes to keep its ads like its products simple yet attractive. It surely knows how to be creative and thoughtful but also simple at the same time. In 2014, Apple made an ad showing a young girl preparing a gift for her grandmother.

    In the ad, the girl uses her iPhone to record her grandmother’s old records. Using Apple’s technology, she created a duet with her grandma’s records. The girl then gifted it to her grandmother. It was a thoughtful ad that developed an emotional connection among the audience. It is considered as one of the best holiday ads.

    For the year 2021, Apple has used another creative way to promote itself during Christmas. The ad doesn’t show any Apple devices. The only thing is that it was created with iPhone 13 Pro.

    Apple’s Marketing Strategy: Innovative Approaches and Impact
    Explore Apple’s marketing strategy – from eco-conscious initiatives to seamless integration, dissecting the core of Apple’s marketing plan.
    StartupTalkyPV Vyshnavi

    Disney’s Christmas Advertisement 2020

    Best Christmas Ads – Disney’s Advertisement

    Disney created an animated short film for their 2020 Christmas ad. The ad revolves around Lola and her favorite toy- Mickey Mouse.

    At the beginning of the ad, Lola’s father gifts her the toy. Later in the ad, she gifts her toy to her granddaughter. Mickey Mouse begins to symbolize Lola’s childhood in these years.

    The ad produced an emotional angle for the audience. It showed the importance of relationships and childhood memories. It was a beautiful advertisement that touched the hearts of the viewers. It is regarded as the best Christmas advertisement of all time.

    Amazon Christmas Advertisement 2021 – ‘Kindness, The Greatest Gift’

    Best Christmas Ads – Amazon Advertisement

    Amazon has come up with its latest Christmas advertisement. The theme revolves around the acts of kindness by strangers.

    In the ad, a young girl is seen getting overwhelmed by her daily activities in the post-pandemic times. She is seen to be struggling to deal with study deadlines, partying, and the city traffic.

    The ad then shows that her neighbor notices her being alone. After that, they both are sitting in a park, where the neighbor lady is feeding birds. Both of them share a smile.

    The lady then gifts the girl a bird feeder from Amazon. This act of kindness by a stranger has touched the hearts of the audience. It is one of the most beautiful Christmas advertisements that illustrate the importance of kindness.

    Awesome Christmas Gift Ideas For Startup Teams
    Gift-giving is a great way of strengthening relationships. This holiday season, discover the best Christmas gift ideas for startup teams to make them feel appreciated.
    StartupTalkyAtish Ranjan Das

    KFC Christmas Ad – KFC Red Hot Christmas

    Best Christmas Ads – KFC Advertisement

    KFC’s Red Hot Christmas commercial promotes their limited-time menu item, Red Hot Chicken – a spicy fried chicken available during Christmas. The advertisement features a family enjoying a traditional Christmas meal with a spicy twist. They are all seen relishing the spicy flavor of KFC’s Red Hot Chicken. The ad also has a catchy jingle that highlights the chicken’s spiciness.

    The KFC Red Hot Christmas advertisement effectively connects with viewers’ emotions by portraying the joy of sharing a special meal with loved ones. The family’s contagious smiles and expressions of satisfaction create a sense of warmth and togetherness, reminding viewers of the true meaning of Christmas. The spicy element adds a touch of adventure and excitement, appealing to those who seek a more thrilling holiday experience.

    John Lewis Christmas Ad 2011

    Best Christmas Ads – John Lewis Advertisement

    I have encountered some of the most captivating and memorable Christmas advertisements created by John Lewis, a prominent UK department store. These ads are unique because they combine beautiful music and movie-like storylines to showcase the magic of gift-giving in just 90 seconds. What’s remarkable about them is that they convey a poignant narrative without words.

    One particularly noteworthy Christmas advertisement from John Lewis, dating back to 2011, stands out as a masterpiece in this genre. It is praised for its unique twist and the emotional climax it builds, creating a truly heartwarming and memorable viewing experience. The ad captures the festive spirit and leaves a lasting impression, making it a standout among the John Lewis Christmas advertisements collection.

    Hershey’s Christmas Ad – Christmas Bells

    Best Christmas Ads – Hershey’s Advertisement

    The Hershey’s Kisses – Christmas Bells Advert is a commercial that has become a timeless classic since its debut in 1989. Amongst the flurry of holiday advertising, it stands out as a captivating symbol of the Christmas season, thanks to its heartwarming charm and mesmerizing animation. It is considered one of the shortest and best Christmas ad ever produced.

    The success of the ad lies in its simplicity. There is no dialogue or complex storyline, and the focus remains solely on a heartwarming performance by a group of Hershey’s Kisses that have been transformed into a handbell choir. As the Kisses sway and jingle to the tune of “We Wish You a Merry Christmas,” they create a magical spectacle that evokes nostalgia, warmth, and togetherness.

    Top Christmas Celebration Ideas in Office
    Discover festive ways for a Christmas celebration in the office and WFH! Explore top ideas to make your workplace merry, in-person or virtually.
    StartupTalkyMuskaan Kapoor

    Microsoft Christmas Ad – Let There Be Peace on Earth

    Best Christmas Ads – Microsoft Advertisement

    In 2015, Microsoft launched a touching advertisement titled “Let There Be Peace On Earth” during Christmas. The ad stood out for its unconventional approach of mentioning Apple while conveying a message of peace despite the long-standing rivalry between the two tech giants. The ad’s message was to promote peace and unity during the holiday season.

    As the Microsoft employees gathered near Apple’s office, they engaged in a heartwarming moment by singing a carol alongside children. The lyrics emphasize the desire for peace on Earth, echoing, “Let there be peace on Earth and let it start with me.”

    The advertisement’s message urges advertisers and marketers to acknowledge the potency of positive and unifying themes. By highlighting the concept of “Let there be peace, and let it start with me,” the commercial aims to evoke warm and cozy emotions that align with the spirit of the festive season. It underscores the significance of extending gestures of friendship, a universally appreciated sentiment, particularly during the holiday season. Festive advertising can help attract more customers and spread holiday cheer.

    Lenovo Christmas Ad – The Joy Of Giving

    In this heartwarming video ad by Lenovo, the narrative begins with a kind gesture from a poor old man crafting a wooden horse for a little girl. Touched by the moment, the girl brightens the old man’s Christmas. At the spot where he sleeps on the sidewalk, the girl places a gift and a Christmas tree, using a Lenovo Yoga 3 Pro Tab to project lights, attracting more gifts from passersby. The video culminates with the old man waking up to the festive surprise.

    The ad’s genius lies in using the Yoga Tab 3 Pro’s in-built projector, seamlessly integrating the product into the storyline. The video beautifully captures the spirit of Christmas, emphasizing the joy of giving during the festive season, and is one of the best Christmas commercials ever.

    Top 22 Viral Marketing Examples | Best Viral Marketing Campaigns
    Check out the best viral marketing campaign examples that created a huge sensation on social media and how they tend to reach a larger target audience.
    StartupTalkySeema Banerjee

    Conclusion

    Christmas is the time when happiness seems to be blowing in the air. A good Christmas advertising is that which adds up to this happiness. The ads that develop an emotional connection tend to attract more consumers.

    Every Christmas, almost every brand comes up with a new advertisement. These festive ads help the brands to attract more consumers. But some ads develop a bond with the consumers and stay in the heart forever. Thus, the relationship between Christmas and advertisements is like cookies and Choco chips. It sweetens up the festive vibe a bit more.

    FAQs

    What are the best Christmas ads?

    Apple’s Christmas Advertisement – ‘The Song’ and Coca-Cola’s Christmas Advertisement – ‘The Letter’ are a few of the best Christmas ads.

    What makes a good Christmas commercial?

    To make an effective Christmas ad, you should evoke an emotional reaction in the audience or make them chuckle. The ad should be memorable and worth sharing with others.

    What is the oldest running Christmas commercial?

    M&M (1996), Campbell’s Snow Man (1993), Corona Christmas (1990), I’ve Fallen and I Can’t Get Up (1989), and Tootsie Pop (1970) are some of the oldest running Christmas commercials.

  • Times Square: How much is it cost to Advertise at the Biggest Advertising Hub?

    Marketing is one of the most important factors for any kind of brand. If they want the existence of their brand to be known, the marketing of that brand has to be done right. Advertising is one of the main parts of marketing. When you advertise, the audience starts knowing about your brand and it creates a demand for your product or services amongst your potential buyer. When we talk about advertising, billboards are one of the main aspects of them, and when it comes to Billboards what is better than Times Square?

    In this article, we will talk about the biggest advertising hub in the world and will decode how it has contributed to the success of so many brands. So, let’s not wait anymore and get started with the business.

    “It’s pretty cliched, but Times Square is just incredible. You really feel like you’re in the capital of the world.”

    -Timothy F. Cahill

    What is Times Square?
    History of Times Square
    Why Times Square Ads Are So Famous
    Top 5 Most Creative Advertising in Times Square
    Brands That Advertise in Times Square
    How Much Does it Cost to Advertise in Times Square?

    What is Times Square?

    Times Square
    Times Square

    To be honest, there is hardly anyone who doesn’t know what Times Square is. It is a tourist destination located in the neighbourhood of midtown Manhattan in New York City. Not to forget, it is an entertainment centre and a vital commercial intersection that is filled with billboards and advertisements.

    As it is one of the busiest areas and over 360,000 people pass through this place daily, advertising here is one of the best if not the best option for brands. It is also said to be the most visited tourist place and it welcomes over 50 million people every year. This place deserves to be called the advertising Mecca because of its location and all the other reasons; this is also a place where billboards are the most expensive ones that are out there.

    History of Times Square

    Old Times Square
    Old Times Square

    Now that we know, what Times Square is, let us unravel its history and how it came into existence. The 42nd Street at Longacre Square was renamed Times Square in 1904 and just three weeks later the first electric advertisement was put on there. The whole area is not only filled with advertisement boards that are larger than lives but it also is home to multiple theatres and restaurants.

    During World War I, theatres were moved down to Times Square from other entertainment districts. Before Times Square became the area that we know, it was a place where crimes were quite common but now different and new technologies are used to make the advertisement more eye-catching and grand.

    Why Times Square Ads Are So Famous

    Some of the benefits one gets from advertising in Times Square are:

    • When you advertise your brand in a Billboard located in Times Square, and then naturally it means that you’ve made it to a place where you’re able to afford it, it leaves out the status of your brand.
    • In a day over 360,000 people pass through it, so the chance of your brand not getting noticed is minimal to none.
    • It also helps in building brand awareness.
    • Static billboards are easy to spot for people who are continuously on the move.
    • Digital Billboards uses technology to influence people’s decision to buy product or services.
    • Every kind of person can see the advertisement here, whenever they cross that place so your brand gets recognized by every sector of society.

    The Art of Storytelling in Sales (Detailed Guide)
    Storytelling is a very important part of sales because it keeps the customers hooked till the end. Let’s understand how you can market using storytelling.
    StartupTalkyMahenoor Mansuri

    Top 5 Most Creative Advertising in Times Square

    Thousands of advertisements can be seen in Times Square but there are some creative and grand ones and they are down below:

    American Eagle

    This American clothing mostly focuses on kids and teenagers. So when they launched a new collection they decided to place the ad on Times Square, the ad consisted of kids visiting Times Square who started dancing and having a blast on the roads of Times Square. This generates a lot of attention as it involves involving and engaging its audience and this includes kids who happily advertised for them.

    HP

    One of the well-known technology companies HP came up with a jaw-dropping advertisement, it was so huge that it took up to 10 billboard screens to place the ad. The ad consist of Serena Williams challenging a robot and the fight continues on all the screens, it was no less than a movie.

    Toyota

    The company for their new car model Prius model hosted a drawing competition where they ask people to pull out their iPhones and submit their drawings and those can be seen on the billboard for other people to see. This was a great idea to engage with the audience and make them involved in the advertisement.

    Domino’s

    One of the most loved Pizza brands, Domino’s took a risk by creating an advertisement that consists of real reviews that are given by their customers and displayed in Times Square in front of everyone. It was a brilliant advertisement not to forget risky as well. This showed how the brand is not afraid of criticism and how it is so transparent towards the general audience.

    Mini Cooper

    Mini Cooper in Times Square
    Mini Cooper in Times Square

    This brand of car from Mini Cooper created a unique advertisement by developing and placing small cars beside the billboard and showing their new models to the general audience. Attaching a car next to a billboard on the side of a massive skyscraper, created quite a hype.

    Brands That Advertise in Times Square

    There is hardly any well-known brand that has not been advertised in Times Square. From launching new music or films by the entertainment houses to launching new models of cars and a collection of clothes from luxury brands everything can be found here. Some big brands like Chanel, Hyundai, Samsung, and others. The brands launched new campaigns and they can be seen here as well. Even birthday ads of celebrities are also grace here.

    How Much Does it Cost to Advertise in Times Square?

    It depends on different factors, that as the length of the advertisement, the type of the advertisement, and the number of props needed. The cost can be between $5000 to $50,000 per day.

    How Brands Market their Product in Movies | Product Placement in Movies (Case Study)
    Can you make your brand reach the maximum audience without advertising it? Yes, Product placement. Lets look at how brands successfully place Product in Movies
    StartupTalkyMahenoor Mansuri

    Conclusion

    Times Square is one of the biggest hubs of advertising, for any brand that wants to reach out to a large number of people, it is the best option to put up their advertisement on one of the billboards of Times Square. With technology, it is improving day by day and it looks like the hype for Times Square is here for the long run.

    FAQs

    Why is Times Square famous?

    Times Square is the busiest pedestrian area and is one of the world’s most visited tourist attractions. It is famous for loads of theatres and is the centre of the major entertainment industry.

    How did Times Square get its name?

    It is called Times Square when The New York Times took up its headquarters place in the building.

    How much does it cost to advertise in Times Square?

    It costs approximately $5000 to $50000 to put up an advertisement in Times Square.

    How to get a billboard in Times Square?

    You can book your slot by visiting Times Square’s official website. Pick a date, upload a photo, and complete the process by making the payment.

  • The Unique and Creative Marketing Strategies of KitKat

    Today, I am going to tell you the marketing strategy of a very famous chocolate. Guess the name of this brand using these hints.

    It comes in a bright red wrapper, has a simple yet catchy tagline, and is associated with Google Android System.

    It is a chocolate-coated wafer which people usually have in their ‘break’. I know many of you must have guessed the name. I am obviously talking about KitKat.

    The chocolate which was launched in the UK in 1935 has become very popular and everyone at least once in their lives has eaten this mouth-watering chocolate wafer. In the United States alone approximately 192 million Kit Kat bars are sold every year.

    Let’s understand the marketing strategy of KitKat in great detail.

    Brief History of KitKat
    Marketing Strategy of KitKat

    Brief History of KitKat

    The brand Kit Kat originated in the late 17th century in London. The first four-finger wafer was manufactured on August 29 1935, in New York.

    Later in 1937, the product was rebranded as Kit Kat chocolate crisp. The famous tagline ‘Have a break Have a Kitkat‘ was first launched in 1958.

    During the second world war in 1942, there was a shortage of ingredients including milk. Due to this the recipe of KitKat was changed.

    A blue wrapper was used instead of red, the oval logo was removed and the KitKat logo was written in bold. In 1949, the original milk recipe and the red wrapper were used again. In 1988, KitKat was acquired by Nestlé.

    Lays Marketing Strategy | Promotion Strategy | Advertising
    Lays is the most popular potato chips brand worldwide. Here is an insight of Lays marketing strategy, promotion strategy, Swot analysis, & more.
    StartupTalkySushree Sangeeta Behera

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Marketing Strategy of KitKat

    Kitkat promoted itself quite uniquely. Here are the creative marketing and advertising strategies of Kitkat that made it dominate the chocolate industry.

    Consistent Tagline

    KitKat Print Advertisement
    KitKat Print Advertisement

    Since 1958 the tagline ‘Have a break Have a KitKat‘ has never been changed. It is catchy and easy to remember. The tagline is present on their packaging, online, and in print advertisements.

    Most importantly, the tagline has branded the company as a social snack. It connects with the audience and generates the idea that you can have chocolate whenever you are free. You don’t need any special occasion to eat KitKat.

    The tagline resonates with the audience. People don’t feel that they are buying something or the brand is trying to sell them anything.

    The main focus of the brand is to make KitKat a part of everyone’s life. This same strategy is also used by Coca-Cola. Today, even if I just say the tagline you will understand that I am talking about KitKat. This shows the brand’s popularity.

    Unique Flavours

    Did you know there are more than 200 different flavours and editions of KitKat? Most of the flavours are produced in Japan. Some of them include soy sauce, green tea, ginger ale, banana, and much more.

    KitKat white and dark chocolates are famous all around the world. KitKat provides different flavours and sizes for different markets. The first flavour variant introduced by KitKat was orange which was sold in the United Kingdom a long time back. You will find half-finger-sized KitKat Petite in Japan and 12-finger-sized family bars in France and Australia.

    Many people were excited about all these flavors. Popular YouTube artist Emmymade in Japan was also keen on KitKat variants. She posted many videos of herself trying out different KitKat flavors.

    Buzzfeed also posted a two-part video series on this topic. The series was named ‘Americans Try Exotic Japanese KitKats’. These videos received 9 million views. It also got hundreds of comments from people all around the world who expressed their desire of trying out all these flavors.

    Aggressive Social Media Marketing

    Social Media is great for brands to interact with their audience. KitKat has around 999K followers on Instagram and 25M on Facebook. Interestingly, the company has made a different account for India which has 67.4K followers.

    In all their posts the word ‘break’ is constantly used for brand awareness. The brand constantly interacts with people on social media. They run a lot of campaigns on Facebook.

    The company uses moment marketing on social media. When brands interact with other brands on social media it is known as moment marketing.

    The brand has collaborated with other famous snack brands. One of their best collaborations includes Oreo KitKat. The interaction of KitKat with other brands generated hundreds of retweets and created a good brand image in the market.

    KitKat Oreo Collaboration
    KitKat Oreo Collaboration

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Collaboration with Google

    KitKat Android
    KitKat Android

    In 2013, KitKat collaborated with Google. This is one of the best collaborations for KitKat. Google was very famous and collaborating with them ensured great sales.

    Many people think it was KitKat who proposed this idea but, actually it was Google. The reason was simple, Google Engineers loved Kit Kat. Google wanted to name version 4.4 of their Android operating system KitKat.

    ‘We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android’ said the Director of Android Marketing Marc Vanlerberghe.

    However, this deal had its own risk. If the Android version did not come out to be good, it would have affected the brand image of KitKat. Although both companies decided to bear the risk and implemented the plan.

    To celebrate their collaboration 50 million KitKat bars with the branding of Android were sold in 19 countries. They also offered buyers a chance to win a Nexus 7 tablet and Google Play gift cards.

    Ingenious Marketing Strategies of Wai Wai Noodles
    Wai Wai noodles is a Nepali noodle brand started in 1972. Let’s deep dive to understand how it is dominating in India with its creative marketing strategies.
    StartupTalkyMahenoor Mansuri

    Conclusion

    As you can see the marketing strategy of KitKat was unique. But, the most important thing is that their product was of high quality. Even if you see it now, KitKat still has the charm that it had a few years back. KitKat connected with its audience and understood their needs.

    A wide variety of flavors, taglines, and packaging played a very important role in the brand’s success. They faced high competition from Cadbury but, due to their unique product the company kept growing. So, the learning here is to provide a unique and high-quality product to your target audience.

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    FAQs

    What is the Target audience of KitKat?

    The Target audience of KitKat is men, women and kids of all ages.

    How is KitKat so successful?

    The main reason behind KitKat’s success is its unique product. The chocolate wafer is loved by everyone. Apart from the product their packaging and tagline have also helped the brand to grow.

    In how many countries does KitKat sell?

    KitKat sells in more than 80 countries.

    What is the meaning of Kitkat’s tagline ‘Have a break Have a Kitkat’?

    The tagline generates the idea that you can have the chocolate whenever you are free. You don’t need any special occasion to eat KitKat. The tagline resonates with the audience. People don’t feel that the brand is trying to sell them anything. The main focus of the company is to make KitKat a part of everyone’s life.

    How does KitKat promote?

    KitKat has collaborated with other brands which increases brand awareness. They advertise on television, posters, and billboards. The company advertises aggressively on social media to increase its reach and sales.

  • Top 10 Creative Ways of In-App Advertising to Grow User Base

    Let’s not bore our app users, people. Let’s give them the ads they deserve.

    There’s an app for everything, and they are all rivalling on the way to becoming the ones with the best customer experience. So, what is stopping them? In-app advertising. Google ads can get boring and hamper your customer’s experience. So, why do apps still need them? They need them to make revenue.

    Another use is that other apps might need in-app advertising to promote themselves. You would find banner ads and pop-up ads coming on your screens when you least expect them, and this much we can assume that you don’t like it.

    So, as app developers, it’s unnatural to think our users would like it. As per a report by InMobi, 70% of surveyed Indian app users say they feel highly repulsed by the experience of intrusive ads popping up in the middle of reading, and playing, and would consider installing if the problem persists.

    What this means is that apps have to figure out ways to advertise better. Advertising is only successful when it maximizes sales and minimises unwanted intrusions.

    Here’s a look at some ways apps can get creative at in-app advertising:

    Get Creative
    Make the Advertisement an Organic Part of Your App
    Time Your Ads Correctly
    Create Utility Driven Ads
    Create Immersive Ads
    Use Geotagging
    Advertising Video on Demand (AVOD)
    Make them Play
    Skin ads
    Make Use of Creative Filters

    Get Creative

    Inshorts is a popular Indian app with the goal of making news simple and easy to understand in a limited set of characters. Not just a great concept for an app, their recent ad campaign has also been a breath of fresh air.

    As a user passes between two news cards, one receives a call from a celebrity. So, you would see Aamir Khan calling you and upon picking up that call you would instantly be greeted by the actor who would then lead you into the phone conversation towards an advertisement of his brand, for example, AU Bank. Jio too tried it out recently with Amitabh Bachchan.

    Make the Advertisement an Organic Part of Your App

    Tinder has always been ahead of its time. From the very concept of matchmaking, Tinder has been a pioneer at whatever it does, even looking at some of the best ad campaigns that have been done much before anyone else was trying to make personalised ad campaigns.

    The famous dating app made use of integrated advertisements in collaboration with brands. These brands would be shown as normal cards to swipe. If a user liked the profile, much like any other profile, they would be directed to a match and inbox with sales offers from the brand and the likes of Zomato and Starbucks had this feature.

    What makes this campaign interesting is the copy and the content used in the messaging of these advertisements, which would actually make it sound like you’re talking to a person you have just matched with on a dating app. “Hey, you look delicious! We are not so bad too”, says Zomato’s profile when you match on Tinder.

    Time Your Ads Correctly

    It’s not the ad, but, its timing that could sometimes annoy the user too. For instance, if you were looking to book a ticket and you were suddenly bombed by a full-page display ad of the same movie, it won’t just be redundant, it would also elongate the process.

    Now, on the contrary, cab brands like Uber and Ola can make use of the timing their work allows. For instance, when a user has booked their cab and they are waiting for it, these cab rental apps could show their users and reward them accordingly for watching the ads.

    While the “watch the video ad” template has become a staple for many apps, the problem is they wouldn’t let a user make use of the service until they watch the ad. If Ola or Uber were to do this during the wait time, it would not be intrusive and since most people are idle during their waiting times, this could lead to higher watch times and better ad response.

    Create Utility Driven Ads

    Snickers, a famous chocolate brand, probably needs no introduction, but it sure knew it needed a kick ads ad. This is perhaps why it collaborated with Spotify, a popular music streaming app, to create an impact. The ad wasn’t even an ad, for the most part, that’s the genius.

    When users would listen to a song that was out of their typical choice of niche, Spotify would flash a pop-up “You are not you when you are hungry, and neither is your music taste. Stop being so forgetful! Grab snickers and get back to the tracks you love”.

    Create Immersive Ads

    Another number for Inshorts on this list. While we are recommending a few ideas to many apps, Inshorts is truly out there delivering out-of-the-box ideas for the marketing world at large.

    This is perhaps why recently Mahindra & Mahindra and Tata Motors, two of the noticeable leading automobile players in the Indian subcontinent, recently partnered with Inshorts to introduce the launch of their new car in a rather customized template.

    Inshorts put a piece of news out on Tata Motors launching a new Kaziranga Edition of flagship cars. These cars take inspiration from the Kaziranga national park in Assam, and so rightfully this news card was designed a bit differently from the rest of the cards. This one had lush green canopies and a rhinoceros running toward the user. Truly making the ad an experience!

    Tata Ads on Inshorts App
    Tata Ads on Inshorts App

    Use Geotagging

    Instead of apps putting up random ads to fill up the blank space, they could narrow down the demographics and make advertising smarter. For instance, when you are watching a YouTube ad, you might sometimes get advertisements in foreign languages that you don’t understand. This is a clear targeting failure.

    On the contrary, what brands could do is make ads hyper-local. This would invite smaller and more local players to the arena. Zomato could use this as part of an active strategy where landmarks that advertise with them get a higher rank on the listing and are placed right at the top. This could include restaurants, cafes, pizzerias, patisseries, etc. However, this doesn’t have to stay limited to hotel listings.

    They could use this feature to also put out advertisements for other local businesses. The advantages of geotagging include giving users more relevant listings, which they are more likely to act upon.

    How Brands Use Surrogate Advertising to Promote Banned Products?
    Surrogate advertising is an advertising strategy used to promote banned products. Here’s a detailed look at surrogate advertising with examples.
    StartupTalkyShruti Kasera

    Advertising Video on Demand (AVOD)

    Amazon Prime Video is into videos anyway, so it makes sense for them to offer video production to their advertisers as well. This is a plan in the making as of April 2022. Advertising Video on Demand (AVOD) would allow advertisers full access to video production, marketing, and reach commensurate with the giant Amazon Prime Videos. While details on this campaign are yet to be out, we do see it becoming a format other OTT biggies pick up on too.

    Make them Play

    If before you clicked on install, you could actually get a trailer into what you were signing up for, wouldn’t that make the case more convincing! Let us illustrate. Scrabble, the word game, decided to offer Paris free Wi-fi. There was only one condition, the French Capital had to play some games. They had to scan a QR code and play the game to get access to the internet.

    Now, the result of this campaign was 1,10,000 minutes of free internet access, but more importantly for Scrabble, it led to a 20% hike in their downloads in the first month!

    Skin ads

    What do you do if your app offers no annoying ads and it’s a free source app, which means there is no revenue coming in from subscribers or users? This was the case with WeTransfer. You can use WeTranfer to send hefty files that your mail or social media won’t allow passing without cutting it down.

    WeTranfer solved that problem for free, and though the paid models are still an option, the brand found that the majority of users only rely on the free version. So, they took to using their home page as an ad. They understood they had a great footfall on their app, and this meant their home page itself could become an ad. So, any brand looking to use its organic reach could use its home page. Smart!

    WeTranfer Homepage Ad
    WeTranfer Homepage Ad

    Make Use of Creative Filters

    Snapchat is full of filters and they would dedicate their creative team to giving you the filter of your dreams. For brands that are looking to make a branding impact, Snapchat offers lenses.

    Snapchat Taco Bell Collaboration
    Snapchat Taco Bell Collaboration

    Users can use these lenses much like any other filter and go about creating pics that also contain the brand’s logo and sometimes, a code to scan to download the app. Taco Bell has used it, and so has Gatorade. A brilliant way to remind you are cool while also not pitching your products actively.

    Conclusion

    There are countless ways to make an ad stand out. As the digital world expands, we realize the sky is the limit. Creativity and in-app advertising too can blend.

    We see the potential for gamification and geo-tagging to make a big splash in advertising. More and more apps have begun contemplating how to make ads more conversion-friendly.

    If you have an idea that brands need to get on, let us know in the comments below.

    FAQs

    How does advertising on an app work?

    Advertisers pay app developers to display their ads on their apps.

    What are the creative methods used in in-app advertising?

    The use of creative filters, geotagging, and creating immersive ads are some of the creative ways to advertise on an app.

    How much does it cost to advertise on a mobile app?

    Advertising on an app can cost you around $5 to $10 CPM (cost per mille) that’s the reason app advertising is considered slightly expensive compared to other advertising formats.

  • How Brands Use Surrogate Advertising to Promote Banned Products?

    Advertising is the most common and effective method of sales promotion. Advertisements are the best way to generate leads for the sale. But a few products stand out of availing the opportunity of being advertised.

    Consumption of certain products such as liquor which causes harm to health, should not be allowed as a result which government has not allowed publicizing such products. So, Surrogate Marketing acts as a solution to such products. Whereby, a product of the same brand other than the main product is advertised. This product acts as the ‘surrogate’ of the original one. This type of advertising method, where another product is advertised as a glimpse under the name of another product usually of the same or similar brand is called Surrogate Advertising. Let’s understand the origin and examples to understand surrogate advertising in India in detail.

    What is Surrogate Advertising?
    Origin of Surrogate Advertising
    Surrogate Advertising Examples – How Brands Promote Products Using Surrogate Advertising?

    What is Surrogate Advertising?

    Surrogate marketing is a marketing strategy, which is specifically a form of sales promotion strategy used for the branding of products that are generally banned to advertise by the government. The list includes products like alcohol, cigarettes, etc in the market.

    These products are preferably advertised indirectly or masked under another product. The brands secretly demonstrate surrogate products to their audience to indirectly promote the banned products.

    Origin of Surrogate Advertising

    Surrogate advertising came into existence as an alternative option for advertising the banned products. The roots concepts relating to surrogate advertising have their origin in Britain.

    The housewives in Britain began protesting against liquor advertisements as they believed that such type of brands incites their husbands to consume such products. The protest began to grow at an alarming rate as a result of which, and liquor advertising was banned.

    To mitigate the adverse impact of the protest, the brand owners decided to adopt an alternative method to bring such products before the public. They decided to do this the other way round. They started the promotion of some other products of their brands like fruit juices and soda which later emerged as surrogate marketing.

    As per the reports of several surveys and interviews, the stats draw inferences that 42 out of 50 people are easily able to recognize the actual product being advertised correctly.

    Surrogate Marketing is beneficial to several brands as it is a kind of marketing strategy that helps to market banned products and keep their brand name active in the minds of customers. Surrogate marketing helps companies to sustain themselves in the market.

    Top 6 Successful brands That Don’t Advertise
    Have you ever seen ads for Lamborghini or Zara, maybe not because these brands never advertise? Let’s look at Top 6 brands that don’t Advertise.
    StartupTalkyNiharika Kalyankar

    Surrogate Advertising Examples – How Brands Promote Using Surrogate Advertising?

    Listed below are a few ways that brands opt to showcase their surrogate advertising strategy along with a few interesting examples of surrogate marketing.

    Advertising

    You must have been interrupted by a series of advertisements in the middle of your favourite T.V. show. Advertising on televisions through videos is the highly opted method of creating brand awareness. All most all marketers use this as their major marketing tool.

    Surrogate Marketing also involves the creation of impressive, creative, and attractive advertisements. They are also remembered for their catchy taglines. Take a look at a few examples of surrogate advertising.

    Magic Moments Music Studio & CDs

    Vodka is the main and primary product of this brand. But, there is just a glimpse of the vodka bottle in its video advertisement which prima facie shows Music CDs and studios. The connection between music and liquor, depicted in the video is sufficient for the viewers to comprehend the actual advertisement i.e. people generally prefer listening to music while drinking.

    Bagpiper

    Bagpiper is one of the top whiskey brands in India which shows Water, Soda, and Music in its video advertisement. It also applies a surrogate marketing strategy to sell its product in the name of – Bagpiper Club Soda. The very famous and interesting catchy line “Khub Jamega Rang” is brought up by this brand only.

    Rajnigandha Silver Pearls

    Rajnigandha sells a wide range of ‘pan masala’. The brand advertises silver cardamom and promotes it as a tobacco-free product. Therefore, it is deceptive sometimes as well.

    Imperial Blue Music CDs

    The “Men will be men” tagline is very popular and attractive. Imperial Blue brand is the one who has brought it. It also uses CDs to eclipse its actual product.

    Sponsoring events and tournaments

    The second most popular way opted as the surrogate marketing technique after video advertisement is sponsoring events and tournaments to promote the banned products indirectly.

    Indian Premier League (IPL)

    IPL has an immense fan following and is India’s biggest cricket tournament. Several brands sponsor IPL teams and the whole tournament. Kingfisher sponsors the IPL as its good times partner with – Oo La La La Le O with good times.

    Sunburn

    Sunburn is a music festival that is celebrated in India. Famous liquor brands including Carlsberg, Kingfisher, and Magic Moments sponsor this event. Music festivals are usually regarded as the colossal platform for Surrogate marketing.

    Sunburn Festival
    Sunburn Festival

    Bacardi NH7 Weekender

    Bacardi NH7 Weekender is a music festival sponsored by Bacardi which is a liquor brand. It is an example of blending music and liquor. It is a famous tagline because of its catchy tagline- ‘When Music kicks into the rescue’.

    Bacardi Weekender
    Bacardi Weekender

    Conclusion

    Certain products like alcohol, tobacco or cigarettes, pose a moral issue and remain deprived of getting an opportunity to be featured on advertising platforms mainly due to the prohibition of marketing imposed on them.

    So the only option left with the marketers is to advertise their original product in the disguise of another product of their brand, such method is termed ‘Surrogate Marketing’.

    Marketing is necessary to create awareness, increase sales and, sustain the market in the longer run. Without Surrogate Marketing, brands offering controversial products would have no existence in the market. It allows them to sustain themselves in the competitive world, which is the essence of Surrogate Marketing. The customer needs to comprehend and recognize the actual product being advertised and is hidden behind another, then only it can be concluded that this strategy worked well.

    FAQs

    Which company uses surrogate marketing?

    Bacardi, Kingfisher, Bagpiper, Rajnigandha, and Imperial Blue are some of the top brands that use surrogate marketing.

    What is an example of surrogate advertising?

    Imperial Blue Music Cds, Bagpiper Soda, and Officers Choice soda are some examples of surrogate advertising.

    Why surrogate advertising is important?

    Surrogate advertising is important as it helps brands advertise their product that is banned from advertising and indirectly impact consumers buying decisions.

  • Top 12 Best April Fool Pranks by Biggest Brands

    A company needs to engage with their customers to create an impact on them apart from providing products and services to them. Throughout the year, brands work their way up to reach the top of success and acquire the trust of their customers. It is done by providing their customers with whatever they need, this way only they are able to create a strong connection that strengthens the loyalty of those customers.

    Humour can make our day exciting and happy and brands often take these chances to use in their favour and engage their customers with harmless pranks. The first day of the month of April is known as April Fools Day, on this day, brands pull their socks up and play pranks on their customers by launching some interesting but bizarre campaign and later announce it as pranks.

    In this article, we will take a look at some of the best April Fool pranks by brands that have made their customers double over with laughter and made their day extra special. So let’s get started.

    “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

    Happydent
    7UP
    McDonald’s
    Ixigo ‘ShoesX’
    Google
    Petco
    Yelp
    Rent the Runway
    BMW
    Duolingo
    Flipkart
    Kingfisher

    Happydent

    The popular chewing gum brand has always bought a smile to people’s faces with its unique and creative advertisements as well. This year for their April Fool’s day pranks, Happydent presented an advertisement where it is said that they are launching ‘Happydent Lightings’. These are smart lights that are illuminated with the help of Happydent used smiles of people that are recorded for hours. The ad also stated that the product will launch on 1st April 2022.

    7UP

    7up April Fool Prank
    7up April Fool Prank

    The popular beverage brand shocked everyone when it recently announced that its mascot Fido Dido will not be a part of the brand anymore and is leaving it. Fido Dido in response to the statement created his own Instagram account and this way let his fans get a glance at his ‘social life’.

    McDonald’s

    McDonald's April Fool Prank
    McDonald’s April Fool Prank

    The biggest fast-food chain is not only famous for its burgers and fries but also for its ice cream and sundaes. McDonald’s Australia made a fool out of everyone when it announced through its Instagram handle that it has launched sweet and sour Sunday on its menu for those who love to dip their fries on sundaes. At the end of the statement, it said ‘Available Until Yesterday’.

    Ixigo ‘ShoesX’

    Ixigo Shoes launches quite a funny April Fool prank campaign where it’s seen that the new ShoesX brand is a pair of smart shoes and has every feature a wearable technology should have. It has a charging facility, a front camera, a back camera, QR Code Scanner and others and showed that it is the future.

    Google

    The world’s biggest and most popular search engine that gives you the answer to everything, is also a great prankster as well. Every year till 2019, Google has played some elaborated pranks, one of them is the Snake in their Google maps.

    Google April Fool Prank
    Google April Fool Prank

    In the year 2019, the Google maps team created a unique way to make their users engage, have fun and reminisce their childhood days. The popular age-old classic game, Snake was introduced on Google maps and one can play that by just clicking the ‘Play Snake’ button.

    Petco

    Petco is an American health and wellness company for pets. It is mainly focused on grooming the pets and providing them with food supplies and others. In 2018, the brand launched a creative ad where it says that the store is not only for pets for grooming but for also their owners. The store will give their owner a special makeover that will make them resemble their pets. The advertisement was quite a funny one and although not everyone believed it, it made people laugh a lot.

    Top Most Innovative Yet Cost-effective Ad Campaigns Ever
    A successful ad campaign creates effective impact. Its great if it does not cost much. Here are the most innovative low cost ad Campaigns.
    StartupTalkyMuskaan Kapoor

    Yelp

    Yelp April Fool Prank
    Yelp April Fool Prank

    Yelp, an American company that focuses on connecting people with local businesses, gave some of its users a fright of their lifetime. In 2018, they sent a notification to their customers and after opening it, their worst nightmare come true. It created an illusion that shows that the smartphone’s screen got cracked.

    Rent the Runway

    Rent the Runway April Fool Prank
    Rent the Runway April Fool Prank

    Rent the Runway is an e-commerce platform that provides its customers with designer outfits and accessories for rent. Apart from that, one can also buy and subscribe to them from this platform. The company played a prank on their customers by announcing that it will now also cater for the needs of the four-legged furry friends. Most of them actually believed that now, one can also rent fashionable outfits for their dogs from the platform.

    BMW

    BMW April Fool Prank
    BMW April Fool Prank

    The luxury car brand fooled its customers by making them believe that it has launched a car paint called ‘Lunar Paint’ in 2019. Through this paint, one can charge their electric vehicles that are painted by this can get charged with the help of moonlight with their ‘photovoltaic technology’. Later the Twitter handle of the company revealed that it was an April fool prank and they also promoted their electric cars through this. Many people said they almost believed it for a second.

    Duolingo

    One of the most popular language-learning apps made people laugh their heart out when in 2019, it showcase a new ad which show that it has launched a new service called ‘Duolingo’s Push’, The advertisement shows that the app’s mascot an owl will appear in front of the users and will pursue them to continue and practise all the lessons. Although it was not a serious prank, it was quite funny, so much that it is viewed more than 5 million times on Youtube.

    Flipkart

    Flipkart April Fool Prank
    Flipkart April Fool Prank

    The biggest Indian e-commerce platform made a fool out of almost everyone. In 2021 on March 31st, Flipkart announced through its Twitter handle that it will accept bitcoin as a way of payment for its products. This created quite a stir amongst people and later it was revealed that it is a prank. Who knows this prank might become a reality sooner than expected.

    Kingfisher

    One of the most popular beer brands in India, Kingfisher never failed in creating hype with its products. As an April fool prank, the brand creates an advertisement and revealed that it has launched an instant beer mix. Through this consumers can make their own beer and they won’t need to carry beer crates anymore.

    Turns out it was a prank, and this helped Kingfisher in engaging customers with the brand. Some actually thought that a premium product like this is launching, while others realize that it is a prank but had a good laugh.

    Conclusion

    1st April is nonetheless one of the funniest days of the year, where we often get fooled by our friends and family members. The brand also takes this opportunity to engage with their customers by playing harmless pranks, that only fool them but also amuses them with their creativity.

    FAQs

    What are some of the best April fool pranks by brands?

    KingFisher Instant Beer, Flipkart Bitcoin, Duolingo Push, BMW Lunar Paint, and Petco Beautiful Bond Salon are some of the best April fool pranks by brands.

    What are some of the marketing ideas for April fool’s day?

    Make a fake announcement, Offer unbelievable discounts, and use humour in your marketing campaigns.

  • Are Radio Advertisements Still Effective in 2022?

    Nowadays, we visualize a variety of things, including movies, news, and purchasing products based on advertisements, but our forefathers and mothers grew up listening to the radio, where they could listen from current affairs to sports commentary. Radio broadcasting kept people informed about what was going on in the world in the nineteenth century.

    For instance, we all watch our favourite cricket teams during the world cup on television without any blink, where you could notify short ads to take place during the game’s time out, right?. That is one method of advertising a television commercial.

    Similarly, radio promotes various brands’ products and services throughout airtime or at predetermined points.

    You could wonder if radio advertising is still used to promote businesses in the modern environment of digitalized telecommunication. In this article, you will learn about the advantages of utilizing radio advertisements in your business, as well as the advantages and disadvantages of using radio advertisements as of today.

    What is Radio Advertising?
    Pros of Radio Advertising
    Cons of Radio Advertising
    Are Radio Advertisements Effective?

    What is Radio Advertising?

    Radio advertising is a type of marketing technique that promotes a product or service by using the radio – both traditional stations and satellite and internet radio – to advertise it. In many circumstances, it is a less expensive method of advertising, especially when compared to television advertising.

    A radio advertisement is very much similar to Spotify ads, where advertisers pay a set fee to the radio stations, in order for their commercials to be broadcast to their listening audiences. Brands pay radio stations for airtime to run their commercial.

    Radio advertisements lack visual appeal but advertise the product in a subtle way. The advertising cost of a radio varies from 100 Rs for 10 sec to 2000 Rs for 20 sec, The cost depends on the length of the commercial, location, time of the commercial and the popularity of the radio station. A popular radio station Radio Mirchi (98.3) charges Rs 1260 for a 10-sec ad.

    Pros of Radio Advertising

    Huge range of Audience: speedy reach out

    According to Nielsen’s Audio 2019 report, approximately 200 million listeners in the United States tune in to radio each week. Radio broadcasts cover 92 percent of the population, compared to 82 percent for television and 22 percent for podcast listeners.

    People, as we can see, prefer audio entertainment such as streaming content. Radio ads segment the audiences according to geography, demographics, backgrounds, and communities. Morning people, for example, enjoy listening to music or the news on the radio before starting their day or going to work.

    Low Cost

    One of the most significant benefits of using radio advertising for your company is that it is a low-cost promotional strategy. When compared to television or social media ads, radio advertising is less expensive in many aspects.

    In the case of television commercials, it is necessary to have a professional script, hire a production company, including audio and video content, and pay the actors/actresses for doing the commercial, all of which could cost an arm and a leg. Meanwhile, radio commercials are straightforward in terms of their criteria, which include a valid script but also proper audio transmission.

    Ubiquitous

    Radio can be found almost anyplace; for example, if you plug on Bluetooth headphones, you will be presented with a radio tune option. From commuting or gardening in the morning to rest your heads at the end of the day, you’d rather listen than watch, which is why media marketing is so prevalent. On an average weekday, the number of listeners on radio hype peaks between 5-7 a.m.

    Influential

    Radio is one of the most powerful marketing mediums for establishing trust and spreading brand awareness among targeted audiences. The tone, as well as the message in the ad, should be welcoming because it will impact more folks, and playing the advertisement according to the appropriate slot will result in more CTAs and leads.

    Call-to-Action

    While listening to radio ads, you would hear ‘Call XXXXXXXX’ or ‘SMS on XXXX@VGJO’, this is what Call-to-action(CTAs) is to drag audiences to make quick response or action. CTAs are used to engage audiences by describing your company’s mission, encouraging them to make a purchase, and directing them to your website.

    Cons of Radio Advertising

    Poor Attention

    Nowadays, as podcasts, downloaded shows, and other forms of media become more popular, radio’s audience is diminishing. This means that this type of marketing may not be appropriate for you in some circumstances. Radio advertising’s total reach has shrunk as a result of its diminishing popularity.

    Lack of Visuals

    The absence of a visual component is the most fundamental issue with radio. The radio advertiser is not allowed to exhibit or showcase the product or utilize any other type of visual appeal.

    Given the growing number of large retail outlets in cities with self-service, package identification is becoming increasingly important for many advertisers when it comes to building brand awareness. Package identification plays a significant influence in brand selection in rural markets, where literacy rates are low.

    Ephemeral Nature

    In this regard, radio resembles television. The commercial is only on the air for a limited period, with no permanent, concrete reminders. That is why, in order to optimize impact, you must cultivate originality with a focus on regularity.

    Abundance of Choices

    There are many radio stations nowadays, which means you have a lot of possibilities for advertising your product. However, this is also a benefit because listeners have a lot of options as well. It can be difficult to take everything into account in order to capture exactly what you require for a successful campaign. Remember that collaborating with media partners can help you relieve some of this stress.

    Lack of information due to 30 seconds ads.

    In comparison to other main advertising channels such as television, newspapers, and magazines, study data on the radio is minimal. Clutter has become a problem in advertising media, including radio, as a result of the increased intensity of advertising.

    Every hour, commercial channels broadcast a large number of advertisements, making it increasingly difficult for advertisements to catch and hold the attention of viewers. The accuracy of the screenplay, the accompanying sounds, and the degree of distortion all play a role.

    Top 9 Best Digital Advertising Platforms for Startups In 2022
    Want to target the right audience and grow your business? Start advertising with these top paid digital advertising platforms.
    StartupTalkyBhoraniya Huda Hifzur Rehman

    Are Radio Advertisements Effective?

    A firm can gain a lot of audience by advertising on the radio. Radio broadcasting was the fastest and most suitable marketing strategy in the 1960s, before the emergence of social media, Spotify, and other digital platforms to promote your brands.

    Furthermore, radio advertisements are one of the most effective ways of reaching out to potential customers. There are some prominent radio stations, such as Radio Free Brooklyn — Brooklyn, New York, or the BBC World Service, which have their own websites.

    Yes, radio advertisement still works in some countries and benefits tons of money out of it as it is a cost-effective promotional tool. For instance, if you go to any rural/local tea stall, you would listen to the radio broadcast.

    Conclusion

    Despite all of the developments over the last ten years, AM/FM radio remains the most cost-effective advertising medium available today. It’s a low-cost technique to reach out to current and new customers. Radio is still one of the most potent advertising methods available, but to get the most out of it, you’ll need to pay attention to timing, content, and your target group. Produce a high-quality, attention-getting jingle and be ready to contact many stations if necessary to get the most bang for your buck.

    FAQs

    How effective is radio advertising compared to other methods?

    Radio is 20% more effective than other channels in terms of brand building, according to a campaign. Because radio is entirely centered on sound, it is a powerful advertising medium. If done correctly, a radio ad is cost-effective, targeted, and easy to track.

    What is radio advertising called?

    Radio advertisements are also called spots.

    Are radio advertisements worth it?

    Yes, radio advertisements are cost-effective and are one of the most effective ways to reach your potential customers.

    What are the types of radio advertising?

    The three types of radio commercials are as follows:

    • Live read
    • Sponsorship
    • Produced spot.

  • Top 9 Best Digital Advertising Platforms for Startups In 2022

    Advertisement is the key point for introducing a product in the market. There can be different ways of advertising a product or service. The most common type is online Advertisement.

    In this type, the advertising strategies are applied on a digital platform. The biggest advantage of using online advertising platforms is that one can easily advertise for a large number of targetted audiences. Other synonyms of online Advertisement are digital advertisement, internet Advertisement.

    In simple terms, online Advertisement is the promotion of products or services by the means of the internet. There are many different platforms available for one to advertise on. The top 9 best advertising platforms for any startup are given below:

    1. Google
    2. Bing
    3. Pinterest
    4. YouTube
    5. LinkedIn
    6. Facebook
    7. Twitter
    8. Quora
    9. Instagram

    1. Google

    Google AdWords Homepage
    Google AdWords Homepage

    Google is a popular platform known and used by a majority of the population. Google search engine is one of the most commonly used search engines. Google Ads or previously known as Google AdWords is the advertising platform invented by Google for paid promotion. Google Ads works based on keyword auction under the model of Pay-per-click.

    Pros

    • It helps to promote the business, sell the product, create awareness, increase the traffic to the website all by a professional yet easy platform.
    • It allows its advertisement to be in multiple forms such as images and videos.
    • Google ads are compatible with both mobile as well as desktop.
    • Google Ads provides multiple packages for their users to select from. Budget will not be the issue to use Google ads.

    Cons

    • Proper usage of Google Ads and its tools, professionals are needed. It requires additional learning for the perfect usage of Google Ads.
    • Even though the process of creating an advertisement is quick, it does take much time for maintaining the advertisement and its rating.

    2. Bing

    Bing Ads Cost: Average $1.24 Cost per click

    Bing Ads are the paid Advertisement services provided by Microsoft. It is also referred to as Microsoft Advertising. Bing Ads are another great source for promoting a service or a product.

    Bing Ads works in a similar process as Google Ads. They work on the model of Pay-per-click with keywords ranking. The Bing Ads can be shown on multiple platforms such as Bing, Yahoo, DuckDuckGo search engines.

    Pros

    • While using Bing Ads, one can have better control over the opposite partner’s search keywords due to the limitations of compatible search engines.
    • For some users, Bing can be a great alternative for replacing Google Ads due to their similarities. Or some can also work by using both platforms simultaneously for better results.

    Cons

    • One can give advertisements to the search engines like Yahoo and Bing only, so the overall reach is less. There are many possibilities of losing out potential customers due to the limited range.

    3. Pinterest

    Pinterest Ads Cost: Average $2.00 to $5.00 Cost per thousand impression

    Pinterest Ads Homepage
    Pinterest Ads Homepage

    Pinterest is a specialized platform allowing its users to create their dedicated collections. Pinterest has several posts (pins) shared on it by a wide range of users. This makes Pinterest a good option to advertise on. Pinterest also allows its users with the service of paid advertisement.

    Pinterest Ads work almost similar to the way pins work on Pinterest. To advertise using Pinterest, one needs to buy the pins or set a budget for ads to be displayed.

    Pros

    • Pinterest is given the name of a visual discovery tool. Hence promoting a business over there can easily reach out to targeted audiences without much barrier.
    • User engagement is great as there is not much difference seen between pins and promoted content on Pinterest.

    Cons

    • Even though Pinterest has a large amount of user engagement, the engagement is limited to specific categories. Hence it is not good for every business.

    4. YouTube

    Youtube Ads Cost: Average $0.10 to $0.30 Cost per view or action

    Youtube Ads Homepage
    Youtube Ads Homepage

    YouTube is another top-level platform commonly used in day-to-day life. YouTube also offers the facility of displaying advertisements on its platform. YouTube Ads are another effective way of promoting a startup.

    Advertisements on YouTube are generally in the form of standard videos. Advertisers need to pay when any user interacts with their video.

    Pros

    • YouTube ads are true to be counted as cost-effective.
    • YouTube ads allow the advertiser to reach out to several audiences quickly with faster responses.

    Cons

    • There is no proper control over the ads placed on YouTube. Advertisers can not select the videos on which their advertisement will be visible. This also hinders the proper targeting of the required audience.

    Top Types of Video Ads Marketers can use to Promote their Brand (With Examples)
    Want to accelerate your growth by video advertising? Here are some of the best video advertising campaign ideas you can use to promote your brand.
    StartupTalkyMuskaan Kapoor

    5. LinkedIn

    Linkedin Ads Cost: Average $5.58 Cost per click

    LinkedIn Ads Homepage
    LinkedIn Ads Homepage

    LinkedIn is considered one of the largest professional networks in the world. LinkedIn can be used for many professional jobs such as finding a job, getting an internship, connecting with different Professionals, etc. LinkedIn also has a large social network formed by its users.

    LinkedIn Ads are another cost-effective method of advertising to promote them through different mediums. LinkedIn ads also work similarly with the pattern of Google ads and Bing ads.

    Pros

    • LinkedIn is a specialized platform for professionals, hence ads generated on LinkedIn can directly be Targeted to professionals.
    • Creating a LinkedIn ad is time-saving and easy to implement.

    Cons

    • LinkedIn has no proper customization service available for its users.

    6. Facebook

    Facebook Ads Cost: Average $0.97 Cost per click, $7 Cost per thousand impressions

    Facebook Ads Homepage
    Facebook Ads Homepage

    Social media is a great way of being connected to others through the internet. Nowadays, social media is not only confined to being a place for connection, it has evolved as a great source of advertisement. Facebook allows its users the facility of giving out paid advertisements. This advertisement can be in the form of promotional posts or banner ads. Facebook uses the algorithm of relevance score to share any ads.

    Pros

    • It provides good customization with better tools.
    • The working process is quite easy to deal with.

    Cons

    • Social media marketing is only for a limited audience, they do not have a wide range of audiences like other available platforms.
    • There are very high chances of showcasing the advertisement to the same audience, again and again, causing no benefit.

    7. Twitter

    Twitter Ads Cost: Average $0.50-$2.00 Cost per action

    Twitter Ads Homepage
    Twitter Ads Homepage

    Twitter is responsible for creating trending topics. Apart from being just a way of socializing, Twitter can also be used as a way of advertising a startup. Twitter ads are the paid service enabled by users who want to promote something. Twitter ads work on the model of auctioning keywords.

    Pros

    • Twitter asks for the pay only after completing your defined target.
    • Twitter is all about tweets, mostly wordy messages. Hence keyword targeting is better oriented in Twitter.

    Cons

    • The analytics provided by Twitter for the ad campaign are not detailed reports.
    • There are chances of skipping the advertised tweet by the users due to the number of feeds available.

    8. Quora

    Quora Ads: Average $0.25 to $1 Cost per click

    Quora Ads Homepage
    Quora Ads Homepage

    Quora is a question and answer platform used for gaining and sharing knowledge. The limits of quora have long passed its basic format. At present times, Quora is considered more like a daily used platform. People look up new things, solutions, options from quora at their convenience. Another great thing about Quora is that it allows the users the facility of paid advertising.

    Quora ads are needed to be created and implied by the user itself. However, the model on which they work is similar to Google’s model of bidding for keywords.

    Pros

    • It directly offers behavioural targets to customers.
    • Quora can easily create awareness between high intent customers.

    Cons

    • The competitors of Quora have much better features.

    9. Instagram

    Instagram Ads Cost: Average $0.20 to $2 CPC, $6 Cost per thousand impression

    Instagram Ads Homepage
    Instagram Ads Homepage

    Instagram is another great social media platform contributing to allowing its users to keep up with the trends. Just like Facebook and Twitter, Instagram also has different kinds of audiences. Instagram also allows for the place to advertise by its medium.

    Instagram allows its users to bid for the advertisement and then shows the sponsored content of the winner. Instagram works almost similar to Facebook, but with little range.

    Pros

    • Using Instagram Ads is more like being ahead of others for the promotion of a brand or startup due to the availability of a targeted audience.
    • There are several advanced features available for one to use.

    Cons

    • Instagram ads are more inclined towards mobile applications rather than desktop use. Only those comfortable with mobile operations can easily use Instagram ads.

    Top 5 Best Ad Networks for Publishers in 2022
    Are you looking for an ad network to reach out to the right target audience. Look no further, here are the 5 best ad networks for publishers.
    StartupTalkyDamini Bhandary

    Conclusion

    Startups are gaining many highlights in current affairs. However, advertising for startups is still a tricky part to deal with. Online advertising is a great form of advertisement saving major hard work. There are several places available for one to advertise digitally, some of the most recommended platforms for advertising are shared above.

    FAQs

    Which online platform is best for advertising?

    Google, Twitter, Linkedin, Bing, Pinterest, Quora, and Facebook are some of the best platforms for advertising.

    What is the biggest advertising platform?

    Google is the biggest and most popular advertising platform.

    Which is the best advertising agency in the world?

    Ogilvy & Mather, MullenLowe, McCann Worldgroup, and Publicis Groupe are some of the best advertising agencies in the world.

  • Top 5 Best Ad Networks For Publishers in 2022

    A business needs recognition and visibility so that it can flourish. It is not possible to be recognized if there is no visibility of the business and what it can offer. Here comes the role of an advertisement, a medium is used to promote a product or service of a business.

    Advertisements can be seen anywhere and at any time. They can be used for informing, influencing, and reminding the audience about the business. When we talk about the advertisement, one should know that it’s not that easy to advertise one’s business.

    The time we live in is not online advertising is the most prominent and most favoured one. Every business tries to use online advertisement in its favour and indulge itself in that category

    Proper steps need to be taken to achieve a quality advertisement for the product. Now, to get a slot for advertisement is not an easy job, so ad network here plays its part to simplify it. In this article, we will talk about the biggest ad networks that unite the publishers and the advertisers.

    “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

    What is an Ad Network?

    Ad networks mainly deal with online advertisements; it works as the middle person between the advertisers and the company that wants to provide advertisements.

    The ad networks focus on getting the perfect publishers for the advertisers according to their preferred price. It works on an auction basis and the advertisers can create campaigns using the ad network’s campaign –management panel.

    Ad networks use an ad server that helps in distributing the ads to the public, the advertisers want to target. It also works in managing the whole advertisement campaign and reviews the success of the campaign.

    There are several ad networks that help in connecting the advertisers with the publishers. In this article, we will discuss the notable Ad Networks that are famous for doing their jobs perfectly.

    InMobi
    Adblade
    Fyber
    Adcash
    Adsterra

    InMobi

    InMobi Website
    InMobi Website

    This Indian mobile AdTech company was founded in the year 2007 by Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari, and Piyush Shah. At first, it was an SMS-based search and monetization business but now this platform deals in engaging the customers with the brands that have taken the help of InMobi to advertise their product.

    This is a multinational company with over 22 offices in over 12 countries with its headquarters in Bangalore. The best features are that it allows extreme reach that they offer to the premium publishers. The company is now headed by Naveen Tewari, who is serving as the CEO from the initial days. It also takes the pride to call itself India’s first unicorn startup.

    Adblade

    Adblade Website
    Adblade Website

    Founded in the year 2008 by Ash Nashed, this ad network is making people’s heads turn toward itself with its glorious service. Every month it reaches 500 million users and provides transparent in-depth Analytics.

    The advertisers get an exclusive and interesting format, which makes it more special. The campaigns can be monitored precisely by the advertisers.

    With the headquarters situated in New Jersey, United States more than 15,000 advertiser uses this platform to get publishers who are willing to host them. Not only that, with its great service, it has been rated the safest Ad platform in the United States by Integral Ad Science.

    How to Promote your Business Online in 2021 (7 Effective Ways)
    Promoting your brand online and being visible to consumers is hard. So, Here are Top 7 ways to promote or market your business in 2021.
    StartupTalkyPratyusha Srivastava

    Fyber

    Fyber Website
    Fyber Website

    It is considered as one of the best ad networking platforms founded in the year 2009 by Andreas Bodczek and Janis Zech. With offering a huge number of ad formats it is considered as one of the best for exclusive brands and naturally used by them. It can be used to manage the age and gender of the target audience of the said brand.

    With its headquarters in San Francisco, United States, Fyber supports native ads, interstitial ads, and video ads. It provides special features like giving out notifications regarding bid loss and helps you in finding the reason for the loss in the bids.

    Adcash

    Adcash Website
    Adcash Website

    This global advertising ad network was founded in the year 2007 by Thomas Padovani. For all these years they are into providing high-class tools that will lead to a successful advertisement campaign. This platform is famous for providing amazing customers service and giving out an interesting and innovative solution for ad campaigns.

    One of its best features is its anti-fraud technology, which means it barred unwanted and fraudulent traffic to notice the ad campaigns and somehow take the advantage of the clients. The headquarters of this Adcash is in Tallinn, Estonia. Every day it is used by over 200 million users and reached a global audience.

    Adsterra

    Adsterra Website
    Adsterra Website

    Newest of the lot, this ad network is gaining recognition day by day for the services it provides. Founded in the year 2013 in Cyprus, interestingly in such a short time period, it has been able to attract and unite advertisers and publishers here.

    It provides traffic from over 18k direct publishers globally and also takes comparatively less time to inaugurate a new campaign. This network provides multiple ad formats to choose from for the advertisers. Not only that it is known for providing great customer service in multiple languages.

    Media Buying – What is it, Why is it Necessary, Top Media Buying Agencies
    Media buying is a great way to communicate with your consumers. Let’s understand What is it and Why is it necessary for your brand.
    StartupTalkyDamini Bhandary

    Conclusion

    The advertisement is the core factor of a successful business. It doesn’t matter if it ad is a small one or a huge one, if it can attract the attention of the target audience of the brand, the advertisement is successful.

    Finding publishers who are interested to host ads on their websites can be a tough job. So that is why ad networks make this job easier by being the intermediary between the advertisers and the publishers.

    FAQ

    Do ad networks make money?

    Yes, ad networks do make money by selling the inventories to the advertisers at a much greater price than what they have purchased them for.

    Which is the biggest advertising platform in the world?

    Google AdSense is one of the largest ad networks in the world.

    What is an example of an ad network?

    Google AdSense, Media.Net, BuySellAds and Conversant are some of the examples of an ad network.

  • Top 5 Most Extensive Campaign of Times of India

    The Times of India, owned by the Times Group, is the largest English-language daily newspaper globally and among the world’s six best newspapers. It is a trendsetter adhering to the highest standards of journalism.

    The Times of India is tremendously vocal about campaigns for the benefit of India and its people. What makes their campaigns so unique, you ask?

    Their marketing strategy is quite different from other newspapers. They’ve moved away from functional, circulation-based advertising promises. They are now attempting to strike an emotional chord with their audience.

    They’ve employed a range of emotions, from harsh reality to laughter, from a slice of life creative to those honouring a typical day in the life of an Indian. The common thread has been a distinct ‘true to India’ approach, garnered reader approval and a slew of prizes from various advertising functions. The digital marketing team of Times of India is impressive, they have created campaigns that strive to impact every Indian’s life. Now without any further delay, let’s look at The top 5 most extensive campaigns of Times of India.

    1. Lead India Campaign
    2. India Poised Campaign
    3. Flirt With Your City Campaign
    4. Lost Votes Campaign
    5. Scrap Section 377 Campaign

    Here are some of the biggest campaigns of Times of India.

    1. Lead India Campaign

    The ‘Lead India’ programme, which began in August 2007. Times of India deployed a multi-media campaign to raise awareness about the project. The newspaper campaign was saturated with print ads titled ‘D.O.’ with Shah Rukh Khan as the primary face.

    Times of India Lead India Campaign
    Times of India Lead India Campaign

    The Lead India programme’s main objective was to identify new leaders within India’s educated urban middle class. Someone with a socioeconomic stratum that did not often enter politics but aspired to work in business.

    People with this background tend to overlook the local and rural middle classes, which are overly tied to local interests and removed from the cosmopolitan environment of the urban elite.

    This campaign was extensive and successful and inspired the ‘Teach India’ movement by the Times of India.

    2. India Poised Campaign

    The last generation of political leaders’ local democracy is economically and visually unattractive from the ‘old’ middle class. The nation’s economic pulse, according to this vision, is in the urban middle class, which should consequently have political clout. The campaign’s theme song, written by famed poet and lyricist Gulzar, was dubbed “the new anthem.”

    The commercial’s insight was that most people in the country were aware of the country’s economic, political, and social problems. Still, no one wanted to do anything about them.

    People were aware of the solutions to issues, yet they would rather complain than take action. As a result, regardless of their differences or divisions, all people needed to come together. To participate in the race to a bright future, everyone, according to their abilities, irrespective of any handicaps, must become one.

    India Poised was intended as a call to action to involve the general public and instil a sense of empowerment and involvement. Times of India presented the audience with stories of committed individuals, civil society members whose activities are rarely reported in print or television.

    The Times of India urged readers to come forward with proposals for what they thought were the best remedies to problems that plagued significant sectors. At the same time, the advertising in the daily condemned problems that plagued essential industries. Naturally, readers had to register and provide their e-mail address or cell phone number to participate, thereby becoming potential clients for the Times group.

    3. Flirt With Your City Campaign

    This campaign began in June of 2018. A simple observation inspired this ad: everyone has a relationship with the city they choose to live in, perpetuating numerous shared interests, progress, and quality of life. However, city-dwellers eventually get content in their cocoons and self-imposed geographic constraints, which limit their pleasure of the metropolis in which they live. It’s time to rekindle this love affair with the city by informing Times of India readers about the new daily hub for everything city-related.

    From waterholes to starvation zones, for party animals, artists, activists, and everything else that makes their city their city, Times of India’s metro supplements (TIMS) encouraged individuals to flirt with their city because every relationship requires a sense of adventure and shared ideas to succeed.

    This campaign aimed to produce a dynamic anthem for each city, inspired by its own pop culture and featuring the Times of India’s Metro Supplements (TIMS) at the centre.

    As the film wore a city avatar, the campaign’s narrative used Rap as the backdrop, drawn from the traditions of each city, sounds of the city environs, and edgy lyrics. The campaign began with a series of short films that depicted the nuances of their towns and featured several well-known figures.

    Media Buying – What is it, Why is it Necessary, Top Media Buying Agencies
    Media buying is a great way to communicate with your consumers. Let’s understand What is it and Why is it necessary for your brand.
    StartupTalkyDamini Bhandary

    4. Lost Votes Campaign

    Times of India Campaign – Lost Votes Campaign

    When everything is becoming portable and movable in today’s digital age, why is a significant activity like voting, a constitutional right, still bound to our domiciles?

    Over 280 million voters were unable to vote last time because their ballots were not mobile. It’s a startling figure: nearly one-third of India’s voting population! A third of the voting population could completely turn the tide in an election where a few points can make all the difference.

    The Lost Votes campaign enabled people all around the country to ask the government this fundamental question, to the point where the Election Commission has noticed!

    A 360-degree nationwide campaign, Lost Votes is amplified through various media, including editorial content, TV, print, outdoor, activations, and digital advertising. It aims to ensure that everyone, regardless of their location, can exercise their right to vote.

    The effort aims to make people’s votes as mobile as they are. It’s a revolutionary, powerful idea that’s gaining traction, with people from all walks of life demanding the right to vote from anywhere.

    List Of Best Storytelling Ads | Mercedes, Travelers Tops ’Best Storytelling Ads”
    No Story, No Glory-Best storytelling ads from 2019, including creative from Mercedes-Benz, Hallmark and Nike. Get inspired to tell great brand marketing stories.
    StartupTalkyAvantika Bhardwaj

    5. Scrap Section 377 Campaign

    Times of India – Scrap Sec 377 Campaign

    For decades, the LGBT community has been assaulted, arrested, imprisoned, humiliated, obloquy, thrashed, pressured to incarcerate, and stigmatised. Homosexuality is unnatural, according to Section 377, 158-year-old British era legislation that carries a maximum sentence of ten years in prison.

    In 2009, the Delhi high court ruled that the statute was discriminatory. People should not criminalise a same-sex relationship between two consenting people. Activists and academics applauded the move, believing that India was finally opening up to the rights of sexual minorities.

    Numerous campaigns, notably the Times of India’s “Scrap Section 377,” were launched, signing many petitions. In a landmark decision, the Supreme Court decriminalised sexual interactions between consenting homosexual adults, bringing variety and pluralism to the forefront of India’s public debate.

    It not only overturned the 158-year-old contentious legal provision, but it also signalled the end of prejudice, which it claimed had plagued India.

    FAQ

    When was Times Group founded?

    Times group was founded on 4 November 1838.

    What are the newspapers under the Times group?

    Newspapers under Times Group are:

    • Times of India
    • The Economic Times
    • Navbharat Times
    • Maharashtra Times
    • Ei Samay
    • Mumbai Mirror
    • Vijaya Karnataka
    • Bangalore Mirror

    Which company owns the newspaper The Times of India?

    Bennett, Coleman & Co. Ltd.(B.C.C.L.) owns the Times of India and the Sahu Jain family owns the B.C.C.L.

    Who is the CEO of Times of India?

    Sivakumar Sundaram is the current CEO of Times of India.