Tag: Advertising Business

  • 60+ Land Business Ideas to Start on Empty or Vacant Land and Boost Income

    Land is an asset and one of the most profitable assets indeed. Though we are surrounded by water on all sides, the land is what we need to survive. With the spread of civilization, land has become a scarce entity that needs to be conserved and used with utmost judiciousness and an eye to the future. Wondering how you can make money with empty land in India? Don’t worry; we’ve listed 61 business ideas for vacant land to make money from!

    There is a wide range of land businesses that you might look up to use your vacant land to its full potential, but first, you need to consider some elemental factors like – The size of the land, Location of the land, Zoning laws of the area, Source of water, Safety hazards and precautions, Quality of soil and its composition, Vegetation and more. You can start a land related business to generate steady income from your unused property. Explore business ideas for empty land, such as starting a community garden, setting up a small event venue, or creating a solar farm.

    Below are business ideas you can use to make money from your vacant land on a temporary or permanent basis, depending on the type of business you choose. So, let’s dive into empty land business ideas without any further delay:

    # Idea Description Investment Level Revenue Potential
    1 Farming Grow crops or rear animals for sale Medium to High Medium to High
    2 Outdoor Advertising Rent space for billboards Low Medium
    3 Storage Space/Warehouse Build or lease storage units High High
    4 Plant Nursery Sell plants, flowers, and gardening tools Medium Medium
    5 Firewood Business Cut, store, and sell firewood Low Medium
    6 Build a Spec House Construct a house to sell for profit High High
    7 Amusement Park Set up rides and games for families Very High Very High
    8 Events Centre Host weddings, parties, and meetings High High
    9 Training Grounds Offer military, fitness, or police training spaces Medium Medium
    10 Children’s Educational Centre Learning center with nature-focused education Medium Medium
    11 Athletic Fields Sports fields for rent or public use Medium to High Medium
    12 Golf Course Private or public golf course Very High High
    13 Railroad Storage/Access Lease land to rail companies Low Medium
    14 Restaurant Garden Farm-to-table dining experience Medium Medium
    15 Cell Phone Towers Rent land for telecom towers Low High
    16 RV Storage Store recreational vehicles Medium Medium
    17 Campground Tents, cabins, or RV camping Medium Medium to High
    18 Solar Energy Lease to solar companies or install panels Medium to High Medium to High
    19 Dairy Farm Milk production and dairy processing High High
    20 Horse Stable Rent stables or offer horse training High Medium
    21 Wool processing Process and sell raw wool Medium Medium
    22 Summer Camps Educational or adventure camps Medium to High Medium
    23 Petting Zoo Farm animals for kids to interact with Medium Medium
    24 Ice Rink Seasonal or year-round rink High Medium
    25 Vineyard Grow grapes and make/sell wine High High
    26 Junk Yard Scrap and sell car parts or metal Medium Medium
    27 Outdoor Shooting Range Licensed shooting facility Medium Medium
    28 Biking/Zipline Adventure tourism with biking trails or ziplines Medium Medium
    29 Beekeeping Sell honey and beeswax Low Medium
    30 Antiques Market Set up antique shops or flea markets Low Medium
    31 Farmers Market Rent stalls to local farmers Low Medium
    32 Yoga Studio Outdoor yoga and wellness sessions Low Low to Medium
    33 Parking Lot Convert to paid parking Medium Medium
    34 Racing Events Host car or bike races High High
    35 Agritourism Tours, stays, and activities on a farm Medium to High Medium to High
    36 Electrical Substations Lease to utility companies Medium Medium
    37 Film Locations Rent for movies/TV/ad shoots Low High
    38 Photoshoots/Photography Site Rent land for photography Low Medium
    39 Bird Watching Eco-tourism setup for nature lovers Low Low
    40 School Field Trips Educational tours and demos Low Low to Medium
    41 As a Collateral Asset Use land as security for loans None Indirect
    42 Resort/Villas/Tents/Tree Houses Build eco-luxury stays High High
    43 Herb Garden Grow herbs for sale or processing Low Medium
    44 Drive-in Theatre Outdoor movie screening space Medium Medium
    45 Tiny House Estate Rent tiny homes on land Medium Medium
    46 Rent/Lease it Out! Passive income through leasing None Low to Medium
    47 Pet Park Safe open space for pets Low Low
    48 Harvest Timber Sell wood from forested land Low to Medium Medium
    49 Wind Energy Set up turbines or lease to companies High High
    50 Pave a Biking/Walking Trail Build and rent access for trails Low to Medium Low
    51 Spiritual Sanctuary Meditation/yoga retreat Low to Medium Medium
    52 Outdoor Art Installation Open gallery or sculpture space Medium Low
    53 Pop-Up Facility Short-term event hosting Low Medium
    54 Sports Fields Rent for cricket, football, etc. Medium Medium
    55 Paintball Facility Outdoor adventure game zone Medium Medium
    56 Community Garden Plots Lease plots to individuals/families Low Low
    57 Hunting Property Seasonal game hunting (licensed) Medium Medium
    58 Concert Venue Live music events and festivals High High
    59 Landscape Supply Business Sell mulch, stones, sand, etc. Medium Medium
    60 Nature Preserve Keep land as a protected ecosystem Low Low
    61 Off-Grid Cabins Self-sufficient cabins for eco-tourism or retreats Medium Medium to High

    Farming

    Farming - vacant land business ideas
    Farming – Empty land business ideas

    Agriculture is one of the fastest-growing and demanding sectors in today’s world. Agricultural business means producing and marketing agricultural commodities such as livestock and crops. Your motivation for starting a farming business is the thing that will directly impact your strategy. You can plant food crops that you can sell locally or export. Agriculture-related businesses, when carried out with appropriate planning, passion, and dedication, can reward you with a very good income.

    Outdoor Advertising

    Business ideas for vacant land to make money
    Outdoor advertising – vacant land business ideas

    If your land is beside the highway or in any other strategic location, you can put up billboards on the land and charge the advertisers for displaying their adverts on your billboards. This type of business can be one of the best highway business ideas that can earn you a consistent passive income over a long period. As a business on highway land, it can generate profit for your business.

    Storage Space/Warehouse

    Starting a warehousing and plotting business is not possible without hard work. There are two sides to this business – the first is constructing/providing the space for the warehouse, and the second is offering warehousing services.

    Some points you have to consider before starting this business:

    • Location of the warehouse.
    • Land should be flat enough so that no landfilling is required.
    • Should have an excellent approach road to the land/plot.
    • The plot/land should have a good width on the road for better movement of vehicles.
    • The layout of the warehouse depends on the shape of the land ideally, it should be square or rectangular.
    • The plot business should ensure that the land/plot offers the necessary facilities for income from vacant land water and electricity.

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    Plant Nursery

    Business ideas for vacant land to make money
    Plant Nursery – empty land business idea

    The world today has a great sense of fashion in everyday work. Gardeners are now showing more interest in finding new varieties of plants. The nursery business is very profitable and demanding, and you can easily run your own plant nursery business without any hassles. The primary step is the availability of land. This land must have the basic qualities of land for farming. A successful nursery offers a wide variety of young plants to customers who purchase the plants individually or in bulk quantities.

    Firewood Business

    Firewood Business - Vacant Land Business Ideas
    Firewood Business – Vacant Land Business Ideas

    If your land is stocked with trees, you can use it as a source for timber or firewood to sell. However, processing of firewood is necessary, and these woods shall also be moved from one location to another, so there needs to be a facility to do that.

    Build a Spec House

    Housing - vacant land business ideas
    Housing – vacant land business ideas

    The demand for housing is strong, and real estate markets are booming. Building a single-family house, a multi-family dwelling could be the best use for vacant land. Investors typically make their money on spec homes in one of two ways. They can finance a percentage of the construction cost (lend money to a builder) and earn interest or share in the profits once the home is sold.


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    Amusement Park

    Business ideas for vacant land to make money
    Amusement/micro parks – vacant land business idea 

    An amusement park business is perfect for fun-loving, passionate individuals who want to establish a profitable, self-rewarding business. The demand for amusement parks has grown strongly over the past few years. In the coming years, growth is expected to continue and have a positive influence on the outdoor entertainment and recreational industry. Before starting an amusement park, preparing a business report is a must. It helps in the development of the all-important physical planning guidance and reconfirms the physical parameters like the total land size needed, building space required, etc. This is a business to start on empty land in India.

    Events Centre

    The special events industry has seen quite a growth throughout the years, especially in the past decade. According to research, profits in this industry are always on the rise. The average profit margin can be as much as 40%.

    Special events occur for the following purposes:

    • Celebrations (fairs, parades, weddings, reunions, birthdays, anniversaries)
    • Education (conferences, meetings, graduations)
    • Promotions (product launches, political rallies, fashion shows)
    • Commemorations (memorials, civic events) and more.

    Training Grounds

    Your land could be perfect for organizations, such as fire departments and construction firms, to train their employees. Training is really important, especially for the defense industry and all the people working in the emergency services sector. Therefore, using your land for one such purpose would always be a win-win option for you!

    Children’s Educational Centre

    Education Centre - vacant land business ideas
    Education Centre – vacant land business ideas

    According to the Global industry, the private learning and tutoring market is experiencing rapid growth. Starting your educational learning centre allows you to get involved with a business trend that is headed in the right direction. Starting an educational learning centre also gives you the chance to make a difference in the lives of children every day.


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    Athletic Fields

    Another business idea is to set up an athletic field where people can pay to play and train for games like football, basketball, volleyball, and other field sports.

    Golf Course

    Business ideas for vacant land to make money
    Golf Course – vacant land business idea

    Golf is one of the leading sports around the world. It promotes health and fitness. Many golf courses today are created to cater to the needs of every golfer may it be for sports, hobbies, or simply just spending time with friends and family. The area where the golf course would be established is one of the most important factors one must consider when it comes to establishing a golf course business. You need to hire hardworking, courteous, and honest employees for your golf course business. However, if you are not prepared to devote a significant amount of time to the business, then you can certainly lease/sell your vacant land for the same.

    Railroad Storage/Access

    You can earn money by allowing access and storage of railroad cars to the railway system. Also, consider leasing to other transportation systems such as buses and trolleys but for this, you need to have a fairly large tract of land that is well-connected with roads, etc.

    Restaurant Garden

    Gardening business is a fast-growing business idea that can save money and beautify the landscape while also helping the environment. Gardens can be traditional outdoor plots, formed on a smaller scale, a greenhouse, or planned as a restaurant garden. A restaurant garden is a unique concept of establishing a restaurant that looks like a garden and oozes fresh air. Turning your land into one such establishment is fascinating, along with being profitable!


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    Cell Phone Towers

    Monthly rentals from mobile tower installation, along with potential empty land business ideas, may range between Rs 8000 per month and Rs 1 lakh per month. The amount may differ according to the height, size, and area of the property. The mobile tower agreement may vary from 12 months to a few years, but the owner may extend the lease to leverage a long-term benefit. The installed tower may positively impact property values.

    RV Storage

    vac
    RV Storage – Vacant Land Business Ideas

    The demand for Recreational vehicles or RVs is increasing with each passing day, along with other vehicles, including cars. However, the fact that RVs require almost double the space that cars require is a rather palpable truth and this is what will come in handy that you can leverage if you have vacant land for use. Yes, think about this, you will just have to store RVs and earn money with your vacant land!

    Campground

    Camping is one such hobby that is never going to grow old. Hobbies that encourage people to step out of their mundane lives, like camping, are something that we all look forward to engaging in from time to time, simply because they help us shake the dust of our sedentary lives. Having a campground can be one of the best business ideas for 1 acre of land. Here’s where your land business can proliferate!

    Solar Energy

    Solar Energy - vacant land business ideas
    Solar Energy – vacant land business ideas

    The world of non-renewable sources is threatened and is giving way to renewable sources of energy, which is guiding humanity now. Solar energy is surely one such source that is capable of turning into a formidable alternative to finite sources of energy. However, it requires adequate space for the installation of solar panels to furnish the amount of energy needed. Therefore, if you are wondering about starting a business on empty land, then you can most certainly use your tract of land for the development of solar energy. This will be profitable as well as turn you into a responsible citizen, at the same time, who champions sustainability by limiting the use of fossil fuels.


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    Dairy Farm

    Business ideas for vacant land to make money
    Dairy farm – vacant land business idea 

    Dairy products form an essential part of human beings’ diets. These products are reared from cattle, which need to be reared in vast tracts of land, where farms are set up. However, to establish farms, land is an essential requisite. Therefore, if you are currently possessing lands that are vacant and unused, then you can allow your land to be set up for a dairy farm, which will also help you improve your finances!

    Milk Production in India
    Milk Production in India

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    Horse Stable

    Horses belong to a limited group of animals that are reared for a variety of purposes. Along with carrying things and pulling carts, horses are also used for riding, which makes them form a central part of the sports and entertainment industry. Furthermore, this ensures that the horses always remain profitable for us, but when it comes to rearing, many of the horse owners back off due to a lack of stables. Here’s where you can pivot with your land business.

    Wool processing

    All of us have learned about wool and that it comes from the sheep. However, what we later know is that the wool processing industry, the core of which consists of animals and an abundant supply of land, is where the whole procedure takes place. So, if you are looking for creative uses of vacant land, which will also be profitable, then using it towards the development of the wool processing industry is something that you can opt for!

    Summer Camps

    Summer camps form an important part of the recreational activities of the students during their school and college. Summer camps are enthusiastic ventures that often drag professionals as well and do a lot more than supply them with plenty of fresh air. The land is the primary requisite for such camping activities. This is where you can pitch in the land you have to be blessed with huge prospects.

    Petting Zoo

    Business ideas for vacant land to make money, land for sale
    Petting Zoo – Vacant land business idea

    Zoos almost always delight the young and the old. Petting zoos are a new concept that consists of a combination of both domesticated as well as wild animals. Such zoos are coming into being and grabbing a lot of attention of late. You can also contribute to one such zoo in case you have a tract of land to be used. A petting zoo would develop into a rewarding investment without a doubt!


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    Ice Rink

    It is always great to skate, and ice skating is easily one of the most prominent activities that you will find if you manage to ransack the bucket list of both students and professionals. Space is often a criterion that needs to be satisfied to establish an ice skating rink. However, if you already have land to your name, it shall become easier to connect the dots!

    Vineyard

    Who hates scrumptious wine that seeps in all the goodness of nature with each sip that you take? A vineyard takes a lot of time and effort to be developed, and most importantly, you would need land and a bunch of skilled employees to work on the wine. However, in case you already have land, you can put it into use for something as delicious, lucrative, and at the same time, innovative an idea as the establishment of a vineyard on your land. Besides, you can also hope for some discounts when it comes to the end products and an enormous fortune ahead!


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    Junk Yard

    The sound of the junkyard, as well as the name of the same, must be repelling for almost everyone, but if you can get over it for a single moment and look beyond the prospects of a junkyard, then it will be rather convincing. The automobile business is expanding, and the used-car companies are growing at an equal pace, which also demands the development of junkyards that will store junked cars and other accessories. Therefore, if you are wondering about “how to use vacant land to make money in India?” then, leveraging your land to build a junkyard will be rewarding indeed.

    Outdoor Shooting Range

    Business ideas for vacant land to make money
    Outdoor Shooting Range – Vacant land business ideas

    Shooting is an activity that many love to indulge in. An activity that forms a vital part of the policemen, men in the army, navy, and ex-army personnel, shooting is something that draws the commoners as well, and has grown to be an entertaining exercise. Though the foundation of shooting ranges is not something that needs a great deal of time or effort, it certainly requires a vast tract of land. This is why, if you already have spare land to be used and are wondering about some creative uses of vacant land, then the construction of an outdoor shooting range is something that you can opt for!

    Biking/Zipline

    Biking helps us unwind, along with aiding us with the speed that we require to perform our daily activities at the pace they demand. However, all that happens only when one gets past the preliminary difficulties in riding a bicycle or a bike. Many such courses are now conducted and are undertaken by a considerable number of people. However, establishing one such biking/zipline course needs a convincing amount of land. Therefore, if you presently have land and are looking to invest it for a land business, then leasing it for biking courses will work great and would be profitable indeed!

    Beekeeping

    Beekeeping - vacant land business ideas
    Beekeeping – vacant land business ideas

    Bees have a sting to remember, but it is often the honey that is most talked about and consumed all around the world. Construction of apiaries requires space, time, skilful staff, and more. Beekeeping is, in fact, a tough and hectic business, but if you have land and you cannot figure out a perfect business to start on empty land, then leasing it for beekeeping will not be a bad decision, far from it.

    Antiques Market

    Things from the past always delight us. Antique shops and their contents contain a wide range of usable items from the distant days, which are valuable, along with being expensive. Besides, most importantly, they are highly profitable for the shops. So, you can look up to an antique business as one of the best businesses to start on empty land.


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    Farmers Market

    Farmers’ market, by its very name, points out the market where the farmers are pivotal. The farmers’ markets are organic markets that encourage the sales of fresh produce from the farms to the end-users. This kind of marketing is highly encouraged now, where the users get the products that they deserve, and on the other hand, the farmers get their dues.

    Yoga Studio

    Yoga studio - vacant land business ideas
    Yoga studio – vacant land business ideas

    Yoga is one of the oldest practices, which originated in India and focuses on keeping the human body and mind fit and active. This ancient Indian practice was never lost and is seeing quite a revival in the present era that we are living in. Yoga works best where the mind is free and in unbridled contact with nature. This is why open grounds are preferred over a building floor or an artificial ground. Here’s where you can strike a deal with your open land. Leasing your land for a Yoga studio is something that you can seriously look into, in case you are looking for some inspiring land business ideas. This can be a profitable and one of the best ideas for small empty plots.

    Parking Lot

    The manufacturing of cars has increased over the years, and more and more of us are now opting for our cars instead of paying for car rentals. However, with the increase in cars, there is a constant demand for parking. Parking lots are comparatively fewer in number, and you can help in adding one more of them for the convenience of the society you live in. Leasing your land or turning it into a parking lot by yourself will help you earn all the proceeds that come from it!


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    Racing Events

    Racing is one of the major sports activities. Whether it is a flat race by humans or races of bikes, cars, and any other animals like horses, dogs, etc., it needs a ground large enough to ensure smooth racing conditions and a wide space for the audience. Racing events are diverse and undoubtedly profitable. So, if you possess a piece of land, then using it for races is one of the most creative uses of vacant land that can help you earn money!

    Agritourism

    Agritourism is a portmanteau word made up of “agriculture” and “tourism.” Agritourism involves numerous activities usually carried out on a farm or a ranch that allow individuals and families to view and enjoy a wide range of rural activities. Agritourism is becoming a hugely popular activity among the masses of present-day societies. Turning your vacant land into a fine spot for agritourism is a prosperous plan indeed!

    Electrical Substations

    Electrical substations are essential in providing us with an adequate supply of electricity. Construction of electric substations requires a considerable amount of space, along with all the heavy equipment and machinery that is integral to a substation. Thus, if you own a large tract of empty land, then you can perhaps contribute to building an electrical substation.


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    Film Locations

    Shooting for movies, short films, and television series needs photogenic locations. Exotic natural locations are tough to find and even pose a lot of restrictions; movie studios or sets, on the other hand, happen to be versatile and can be created to suit a wide range of moods, sets, and settings. These movie sets can be indoor and outdoor, while the latter provides much more room for customization. So, if you are ruminating on the creative uses of vacant land to make money out of it, then turning it into a film location would be a wonderful idea that would be lucrative, too!


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    Photoshoots/Photography Site

    Photos are always special to us. Besides, with the pace at which social media sites are moving, photos are getting the exposure that they never used to get before. We can always click photos anytime and anywhere, but clicking pictures in natural outdoor locations brings the best out of the photos. Creating photography sites needs land that can support a mix of natural and artificial structures, and here’s where the land you possess can be a great benefit.

    Bird Watching

    Business ideas for vacant land to make money
    Bird Watching – Vacant land business ideas

    If you have land to your name, then look out whether it is suitable for the birds because the birds deserve attention, and they get it when watched from a bird sanctuary. Bird watching is one of the best hobbies that people nurture and your spare land might also have the potential of being turned into a bird sanctuary that will yield quite a profit.

    School Field Trips

    School trips or excursions are what we like the most. School excursions are varied in nature and are modeled on the particular subject or the lesson that is meant to be taught through the trip. Such school field trips can be a memorable experience, truly, and the first thing they demand is enough space. So, why not put the land you have to some use and build it into a hub for a school field trip?

    As a Collateral Asset

    Money is something that all of us require every time, and in this age where everything is uncertain and we run the risk of getting our income reduced all the time, the value of land is ever-increasing. Therefore, if you are the owner of a piece of land, then it is always commendable to keep it safe with you so that you can also use it as a collateral asset in case the situation turns bad any day!

    Resort/Villas/Tents/Tree Houses

    Who doesn’t love to pay an occasional visit to resorts/villas or indulge in a weekend getaway that would involve tree houses and tent stays? Constructing a resort or villa with the land you have in your possession can stand as a game-changing idea if you are looking to opt for a land business that would be hugely beneficial.


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    Herb Garden

    Herbs make our food complete. There are numerous species of herbs that send us drooling. So, how about turning your vacant piece of land into an alluring herb garden, which will not only be a treat to the eyes of the tourists who visit there but also help in yielding fresh produce year after year?

    Drive-in Theatre

    Business ideas for vacant land to make money
    Drive-in Theatre – Open Land Business Ideas

    There are theatres that people can visit while they are in cars, and they can happily park them or watch their favorite movies or the best parts of their vehicles, too. Yes, it is a form of outdoor theatre that is rare now. However, a drive-in theatre has the potential to become a favorite. You can also contribute to that if you agree to lease out your land for open land business ideas to construct one of such theatres, or you can create one yourself and bring in a handsome profit.

    Tiny House Estate

    Most of us today advocate extravaganza or dream about living in extravagance. However, what we lack is a simple life. This is the reason why the tiny-house movement or small-house movement came into being, which advocates the downsizing of apartments and other living spaces, thereby promoting “living with less”. Yes, you can perhaps look at the brighter side of “living with less” by helping yourself construct a tiny house estate! Additionally, consider exploring business ideas on land to maximize its potential.

    Rent/Lease it Out!

    If you have a piece of land to your name, you can simply opt to rent it out to a bright prospect. Besides, if you cannot figure out what to do with the land you have, then it is quite lucrative if you simply rent it out because that will help you keep the land to yourself while accruing money on your behalf. You can give it some time and then decide on something permanent with the land.


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    Pet Park

    We have parks for us, but what about our pets? Yes, our four-legged friends also enjoy outdoor activities almost as much as we do, if not more. This idea has been strongly supported, which is the reason why pet parks are rapidly coming into prominence. If you are not convinced of any land related business ideas that you have come across, then how about leasing or selling out your land to construct a pet park? Sounds great and one of the most creative uses of vacant land, right?

    Harvest Timber

    Business ideas for vacant land to make money
    Harvest Timber – Vacant Land business ideas

    Wood is essential for the survival of humanity, and so are the trees. Therefore, cutting down forests on a large scale would never be good for anybody. We need an alternative solution to the same. Harvesting trees for timber can certainly be one of the most promising alternatives to the conspicuous problem. This is what you can do with your land if you are wondering how to use vacant land to make money in India. Explore small business ideas for vacant land to maximize its potential. Starting a land-related business can be highly profitable with the right strategy.

    Wind Energy

    Onshore Wind Energy Installed Capacity in India
    Onshore Wind Energy Installed Capacity in India

    There are several profitable business ideas for land owners that can generate steady income and long-term value. Generating an alternative source of energy is commendable, but space is one of the fundamental requisites to be able to do so. For instance, if you have decided on the generation of wind energy, then firstly, you ought to have land that you can put to use, and then you should be equipped with all the machinery needed for the same. However, you can wilfully avoid the next part if you are ready with a piece of vacant land that can be sold or leased.

    Pave a Biking/Walking Trail

    Trail walking or biking are some of the most popular hobbies of the generation of now, which lead to a life that is almost sedentary. These activities are not only interesting but thrilling, to say the least. So, if you possess a piece of vacant land, then paving it for a biking or walking trail is one of the most desirable businesses to start on empty land. This can be a perfect business idea with land, helping you earn with a small investment.


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    Spiritual Sanctuary

    Religions consist of a world of their own, which is very much palpable to all of us. However, retreating to a sanctuary that is overloaded with peace and divinity is the desire of many at the close of the day. This is why you can help turn your land into a spiritual sanctuary for tourists to rest and meditate for a while during their busy day.

    Outdoor Art Installation

    Turn your empty land into a cultural space by creating an outdoor gallery or art installation. You can charge visitors a fee or work with local advertisers to earn money while supporting local art and culture.

    Pop-Up Facility

    There are many creative ideas for small empty lots, such as setting up a food truck park, a pop-up market, or a community garden. Rent your land to local businesses or groups for special events like food truck festivals, farmers’ markets, craft fairs, fundraisers, or pop-up cinemas.

    By charging a rental fee, you can earn money while supporting local businesses and bringing the community together. Your land can be used for different events all year round.

    Sports Fields

    Use your land to build sports fields for games like soccer, cricket, or baseball. Rent the fields to schools, clubs, or leagues.

    You can also offer extras like equipment rentals, changing rooms, or a snack area.

    Working with schools or clubs helps you earn money and supports the community by encouraging sports and fitness.

    Paintball Facility

    Business ideas for vacant land to make money
    Paint Facility – Vacant Land business ideas

    Wondering what to do with land that is vacant! Turn your empty land into a fun paintball center for group activities. Set up safe gear and exciting obstacle courses to give players a thrilling experience.

    You can earn more by hosting tournaments, events, and renting the space for private parties. A good paintball center is great for team-building and popular with companies and youth groups.

    Community Garden Plots

    Turning vacant land into community garden plots can be a rewarding and profitable venture, especially in urban areas with limited green space. Renting out plots to locals allows them to grow fresh produce and enjoy nature. To add value, you can offer extras like tool rentals, composting facilities, and gardening workshops.

    Hunting Property

    If your land has deer or other wild animals around, you can turn it into a hunting business. Hunters will pay for permits, and you can offer extra services like guided hunts, camping, and equipment rentals. This can also help with wildlife conservation and teach people about safe hunting.

    Concert Venue

    Turn your open space into an outdoor concert venue and bring music and culture to the community. Host local and touring artists while earning from ticket sales, space rentals, and ads. Partner with food trucks and craft breweries to enhance the experience. A great concert space can support local artists and offer a fun entertainment option for everyone.

    Landscape Supply Business

    Turn your vacant land into a landscape supply business. Sell tractors, mowers, and other landscaping tools, with space for demos and testing. Offer gardening supplies like soil, mulch, and decorative stones to attract local landscapers and homeowners. This can be a great way to generate income while becoming a go-to resource in your community.

    Nature Preserve

    Turn your vacant land into a nature preserve where visitors can enjoy hiking trails, gardens, and peaceful ponds. Charge a small entry fee or earn through picnic areas, rental equipment, and guided tours. This not only generates income but also helps protect local wildlife and educate people about nature conservation.

    Off-Grid Cabins

    Off-grid cabins are eco-friendly, self-sustaining homes that operate independently of public utilities. They attract nature lovers, digital detox seekers, and eco-tourists looking for peaceful retreats. These cabins typically use solar power, rainwater harvesting, and composting toilets. They can be rented short-term for steady income or sold as ready-made tiny homes. This idea combines sustainable living with tourism and real estate.

    Conclusion

    If you have land but no money, there are still several ways to generate income, such as renting it out, starting a small business, or partnering with others for development. Hope this list of business ideas for vacant lands helps you! Remember, the suitability of these business ideas with land is dependent on various factors of the vacant land. So, make the most suitable & feasible decision.

    Know any other unique business ideas that can be added to the list? If yes, please share your thoughts/opinions. [Contact: shubham@startuptalky.com]

    FAQs

    I have land what business can I start?

    Somevacant land business ideas of the best business to start on empty land in village are:

    • Farming
    • Nursery
    • Athletic Fields
    • Solar Panel
    • Dairy Farm
    • Cell Phone towers
    • Vineyard
    • Farmers Market
    • Yoga Studio
    • Wind Energy

    Is buying and selling land profitable?

    Land can be used for residential as well as commercial investment. Buying and selling land can produce high profits.

    What is the most profitable farming business?

    The most profitable farming businesses are:

    • Agricultural Farm
    • Flower Business
    • Poultry Farming
    • Snail Farming
    • Fish Farming

    What are some of the most lucrative landscape business ideas today?

    If you are looking for landscape business ideas, then the below-mentioned landscape business ideas would be quite in demand today, thereby helping you earn decent revenues:

    • Interior landscaping service
    • Hydroseeding service
    • Pest control and weeding service
    • Landscape architecture service
    • Lawn care service

    What are some unique garden business ideas?

    Some of the easiest and most profitable garden business ideas are:

    • Backyard gardening
    • Herb growing
    • Flower growing
    • Vegetable farming
    • Seed selling
    • Fertiliser selling
    • Party organizing
    • Poultry farm
    • Beekeeping
    • Dog training
    • Photography/Videography
    • Airbnb
    • Yoga training

    Yes, if it is your residential property, then you can easily run a business in India, as long as it is not an illegal business that you are thinking of. However, if it is another’s residential property, then running a business from it is illegal.

    How to earn money from land in village?

    You can earn money from land in a village by leasing it out for farming or livestock grazing or by developing it for agricultural or residential purposes. Additionally, consider setting up small-scale businesses like organic farming, eco-tourism, or establishing a local market on the land to generate income.

    How to use empty land for business?

    Making land pay for itself is possible if you decide on a business which you can utilize the land for. You can certainly use your vacant land for business purposes, which will help you obtain decent revenues and pay for your land.

    What is the business to start on empty land India?

    Use empty land for farming, rentals, sports fields, events, or fun spaces like paintball or outdoor galleries.

    How to make money with land?

    You can make money with land by leasing it, selling it, farming, or developing it for real estate.

    What are creative ways to make money with land?

    There are many creative ways to make money with land, from leasing it out to setting up unique experiences or services. Landowners can think beyond traditional farming and explore opportunities like eco-tourism, events, or renewable energy. With the right approach, even unused land can become a valuable income-generating asset.

  • Swaarm – Performance-Based Tracking Platform to Optimize Marketing Campaigns

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Swaarm.

    Accelerating the business growth to reach a new height is the consistent goal of every business. As the most popular business slogan says “Customer is the King”, every business desperately targets their customers to grow. Swaarm is a performance-based tracking platform that empowers digital marketing agencies, advertisers and partners across all geographies to manage, track, analyze, automate and optimize their marketing campaigns at scale.

    Read the startup story of Swaarm, its founders, Services, marketing, and growth.

    Swaarm – Company Highlights

    Startup Name Swaarm
    Headquarters Berlin
    Industry Performance Marketing Management
    Founder Yogeeta Chainani and Alexandru Dumitru
    Founded 2020
    Website swaarm.com

    Swaarm – About
    Swaarm – Founders and Team
    Swaarm – The Idea and Startup Story
    Swaarm – Mission & Vision
    Swaarm – Services and USP
    Swaarm – Growth
    Swaarm – Recognitions and Achievements

    Swaarm – About

    Swaarm is a performance-based tracking platform that empowers digital marketing agencies, advertisers and partners across all GEOs to manage, track, analyze, automate and optimize their marketing campaigns at scale. Its intuitive platform helps partner affiliate networks and agencies of all sizes benefit from the power of automation to grow their business at scale.

    Today’s business landscape is dynamic in nature, amidst which the performance marketing ecosystem has been constantly evolving. Against this backdrop, Swaarm continue to work towards building tools that simplify marketers’ day-to-day tasks. One such product is Explorer, which allows marketers to study data in real-time as they need and gain access to critical insights for daily advertising campaign operations faster than any other platform.

    To help Swaarm’s clients navigate the changes within the industry and its growing complexity with ease, it offers Privacy Enabled Attribution (PEA Chain)- a powerful tool that empowers marketers to continue capturing campaign and traffic sources throughout the whole advertising network chain in-line with Apple’s privacy regulations. Focusing on product innovations in line with important industry developments, especially those which involve regulatory changes, is its strong point. For example, Swaarm developed the PEA Chain soon after Apple revealed it would be restricting access to the IDFA on iOS 14.

    Swaarm – Founders and Team

    Alexandru Dumitru and Yogeeta Chainani are the co-founders of Swaarm. They have been working together for over six years.

    Yogeeta Chainani - Co-founder of Swaarm
    Yogeeta Chainani – Co-founder of Swaarm

    Yogeeta Chainani, Co-Founder and Chief Executive Officer in her current role drives product innovation, operations and Human Resources. Prior to establishing Swaarm, from 2019 onwards, Yogeeta held the position of the Chief Product Officer at WeQ Global, a leading mobile advertising company. Her other corporate roles include several product leadership roles, at both Ocono and Crobo GmbH (a mobile marketing and user acquisition company). In 2013, she worked as a Quality Assurance Engineer at HERE, a Nokia company. She started her career as an Assistant System Engineer at TCS in Mumbai. Yogeeta holds a Dual Masters in Business Administration and Engineering, Hochschule für Technik und Wirtschaft Berlin.

    Mircea Alexandru Dumitru - Co-founder of Swaarm
    Mircea Alexandru Dumitru – Co-founder of Swaarm

    As the Co-Founder & CTO at Swaarm, Mircea Alexandru Dumitru, focuses on distributed systems that handle billions of events per day and process tens of Terabytes of data. Previously, he was a Data & Delivery Leader Engineer at WeQ Global and a Senior Software Engineer at rasdaman GmbH. Until 2016, he was also a Managing Partner at Flanche Creative Labs. Additionally, Mircea is an open-source contributor and works with the European Space Agency and ECMWF. He holds Bachelors and Integrated PhD degree in Computer Science, Jacobs University Bremen, Germany.

    Yogeeta and Alexandru had a very clear idea about what kind of a company they wanted to build and what they wanted to achieve with their venture. They wanted their company to be an employer of choice, one which that empowers its people; the best performance marketing and tracking platform for their clients and wanted to build a sustainable business that will lead innovation within the marketing tech space from day one.

    Ultimately, Swaarm aims to provide an empowering and challenging environment where people who are driven to ask the hard questions, solve the toughest challenges, and be a part of a close-knit team can thrive.

    Swaarm – The Idea and Startup Story

    The biggest challenge for any marketer or a business often revolves around the complexity of advertising management especially when marketers are managing multiple channels and campaigns than ever before. For instance, managing 10,000 campaigns across 10 publishers and 10 sub-publishers would require analysis of million data points which are often spread across various spreadsheets/pivot tables.

    To offer clients a truly customer-centric approach, it is important to understand the intricate hurdles marketers face during their daily operations. The co-founders built Swaarm because they had to work with multiple tools, including tracking products, for years – and those tools were all tricky to use. They were never provided the full picture, it was never a simple process, and platforms didn’t innovate to solve specific issues and adapt to a rapidly changing ecosystem. To make matters worse, these tools that failed to provide for their needs were still extremely expensive. This inspired the co-founders of Swaarm to develop the most customer-centric platform that offers solutions to these industry-wide problems.

    From day one, Swaarm was created by listening to its client’s needs. They shadowed their clients to identify the pain points of day-to-day operations. This allowed the team to perfect the platform over time with an innovative approach to all features. This has helped Swaarm achieve a critical goal: to provide a solution that enables customers of sizes to automate repetitive tasks and make better decisions in a faster way based on the data insights.

    Swaarm’s co-founders understand that growth is critical and that the business can be scaled with the right tools. No two businesses are the same, so a one-size-fits-all approach won’t give you everything you need. The platform’s adaptability is its greatest strength, making Swaarm a more powerful solution for all clients.

    The founding team observed that many marketers were spending the majority of their time cleaning and analyzing data instead of focusing on important aspects of strategy, planning and creativity. This realization inspired them to build Swaarm – and by helping clients offload the routine, manual chores, they have managed to give them back the time and resources to focus on more business-critical work.

    Swaarm – Mission & Vision

    Its mission is to provide a technology, which will genuinely help its clients grow their business at scale by making each action faster, simpler and better. The company believes in co-creation and open innovative thinking to achieve customer value.

    Since entering the market, Swaarm has earned the trust of clients and their businesses around the world in a very short time. It achieved this by staying true to four core values:

    • Offering a premium solution at an affordable price thanks to its unique and hyper-efficient infrastructure
    • Ensuring data reliability with its comprehensive data display
    • Offering flexibility by constantly developing its products in line with client’s needs
    • Providing a solution that is easy to use, making actions faster and more efficient

    Swaarm – Services and USP

    Swaarm Platform
    Swaarm Platform

    Since inception, it has earned the trust of its clients such as Clearpier, Spyke Media and Apptrust amongst others, and their businesses around the world. Its strength and key differentiations lies in staying true to its four key values-

    • Ease of use – Swaarm’s extensive reporting features makes them a single source of performance marketing truth. With all the data in one place, they empower marketers to measure, optimize and automate the marketing efforts – all from one dashboard. Its intuitive, easy-to-use platform appeals to developers and marketers alike, and its automation rules makes campaign optimization accessible to everyone.
    • Affordability – It helps businesses ranging from leading global partners to boutique agencies optimize their campaigns- save time and money. Swaarm’s unique and hyper-efficient tech infrastructure allows them to offer clients a premium platform at a fraction of the cost, unlike other tracking platforms.
    • Data reliability – The platform empowers businesses to get ahead of the curve with its comprehensive data display, helping them discover patterns, trends, and business opportunities. It also offers the highest level of platform stability in the industry – all while upholding strict global data privacy protection laws to help businesses continuity. Swaarm caters to the needs of both individual marketers who can navigate through tons of data with a few clicks and data savvy enterprises that can use the integrated data science tools to deep dive into the granularities.
      Swaarm is also the only platform in the market that offers the capability for its clients to adapt its technology to the clients needs. Its customers can modify, filter, and enhance events in real-time using code-snippets in a Turing-complete language.
    Swaarm Product
    Swaarm Product

    Another powerful feature is the set up of automation rules which automates processes which otherwise would need manual intervention by account managers. By applying such automation rules, customers can free up to 40% of their working time and in return allow their account managers to focus on actual value creating tasks such as business development and relationship management.

    Right from onboarding to daily operations, Swaarm offers unparalleled customer support services at the highest standard that compliments the innovative tools and technology to help its clients scale up their business. All of Swaarm’s onboarding sessions are personalized to each of its client’s needs to ensure a smooth set up process.


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    Swaarm – Growth

    While headquartered out of Berlin (Germany), Swaarm has teams working out from India, Germany, Denmark and Lithuania. In fact, it caters globally in all time zones since its team is spread in such a manner.

    Businesses of all sizes from leading brands to boutique agencies in India including Vytomy, Aragma and ZinkAds as well as international players like Clearpier (Canada), Apptrust (Poland), Spyke Media (Germany), Luns.io (Israel) use Swaarm to simplify & optimize their campaigns and accelerate business growth.

    Its co-founders believe that Swaarm is steadily walking on a path to become the default platform of choice for performance marketers. Their aim is to run an open platform that offers superior support to their customers. They plan to do so by consistently channelising their energies towards developing and innovating ways to empower their customers.

    Swaarm will gradually expand its footprints in newer regions and keep educating the marketers on how a tracking platform should fuel their business by taking away complex data heavy tasks to make room for more strategic topics.

    Swaarm – Recognitions and Achievements

    • Swaarm was awarded “Best Ease of Use” and “Best Value” by Capterra (2021)– the world’s leading software discovery and review platform
    • Honored with a 4.9 Star Review Rating on Capterra
    • App Growth Awards 2021 – Finalist in the category App Analytics Platform

    FAQs

    When was Swaarm founded?

    Swaarm was founded in 2020.

    Who is the founder of Swaarm?

    Yogeeta Chainani and Alexandru Dumitru are the co-founders of Swaarm.

    What are the services offered by Swaarm?

    Swaarm offers Performance-based marketing solutions that include tracking, automating, and optimizing marketing decisions to help businesses grow and scale.

  • AAIBA Design – Creative Solutions for Businesses to Build Their Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by AAIBA Design.

    Design industry is the most emerging industry in the world in the digital world. Creative design and arts play a crucial role in advertising industry, public relation, and marketing companies. Creative designs and visuals help in creating great impact on the audience and thereby helps in brand communication. Creative visuals, beautiful designs have an excellent ability to translate your brand to public. AAIBA Design Private Limited is a brand design agency that provides advertising services and helps your brand to communicate creatively to the public.

    Read the startup story of AAIBA Design, its founder, offered services, and more about it.

    AAIBA Design – Company Highlights

    Startup Name AAIBA Design
    Headquarters Mumbai
    Industry Brand Design and Brand Consultancy Agency
    Founder Saurabh Chandekar and Rasika Chandekar
    Founded 2013
    Instagram Page aaibadesign

    AAIBA Design – About
    AAIBA Design – Founder and Team
    AAIBA Design – The Idea and Startup Story
    AAIBA Design – Name and Logo
    AAIBA Design – Services
    AAIBA Design – Business Model
    AAIBA Design – Revenue Model
    AAIBA Design – Customer Acquisition
    AAIBA Design – Achievements
    AAIBA Design – Work Culture
    AAIBA Design – Competitors
    AAIBA Design – Tools Used in the Company
    AAIBA Design – Advisors and Mentors
    AAIBA Design – Awards and Recognitions
    AAIBA Design – Future Plans

    AAIBA Design – About

    As the name ‘AAIBA’ suggests, they give their client’s communication the right voice it needs. They are very passionate about what they do and the kind of communication they build around it. They help guide their clients through the advertising world offering expert insights on the market, quality, the estimated budget, etc. They ensure that the client benefits from the association and solutions they provide.

    AAIBA Design – Founder and Team

    Saurabh Chandekar – Co-Founder of AAIBA Design

    Saurabh Chandekar and Rasika Chandekar are the co-founders of AAIBA Design. The shares of the company are distributed 50-50 between the co-founders.

    Saurabh Chandekar is the Creative Director/ Aaiba Design private limited. He has completed his graduation from Abhinav Kala Mahavidyalay, Pune. He was born into an art driven family. His father, Late Mr. Sadanand Chandekar was a famous stand-up comedian of his time. It is only right to say that art has always been in his DNA and has always been something that excited him right from the very beginning. His love for art made me choose advertising as a career.

    They are a team of 20  people and the majority of the team consists of women which further makes the workplace more empowering.

    AAIBA Design – The Idea and Startup Story

    Saurabh started his career working at advertising agencies. Working with corporate helped him hone his advertising skills for which he also won a lot of accolades. This helped him gain the confidence to start his own agency. It was easier to win the trust of the clients with the credentials he had with his previous work experience and he knew, he could do much more with his own brand. Hence, AAIBA was born in 2015 and he was able to put his passion and skills to best use and serve its clients with the best advertising and creative solutions.

    AAIBA Design Logo
    AAIBA Design Logo

    They haven’t illustrated too much into the making of the logo, it is simply an ode to the founder’s Aai and Baba, his inspirations and pillars of strength. Hence the name, AAIBA.

    AAIBA Design – Services

    They offer a variety of services in their advertising agency. Research and Analysis are our strong points. They make sure that every solution offered to each client is customized according to their brand’s needs. They offer deep-rooted insights, psychological aspects are taken into consideration and then they walk their clients through the process offering consultations that could help their brand further.

    AAIBA Design – Business Model

    AAIBA Design provides all kinds of design services to its clients right from the crafting of their company name to designing their first logo to positioning the brand in the market, they explore all kinds of value additions in terms of manufacturing, vendor management, etc. They are a design consultancy company that provides the best solutions for all our clients.

    AAIBA Design – Revenue Model

    They are not a manufacturing unit selling a tangible product, they are a service company with a revenue model fluctuating and changing all the time. The cost of IPs ( Intellectual Properties) run the whole show. There is no fixed cost involved because there is no specific rate card for the services they offer since services differ according to the project. They are a bootstrapped business. Bootstrapping is the best business model one can opt for because it is easier to drive a company without the involvement of investors. It is easier to have things play out the way you want and thus do justice to your visions and goals.


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    AAIBA Design – Customer Acquisition

    One of the highlights of AAIBA design is that they never had to hire a marketing manager or business developer to promote their business. They believe that credibility plays an important role in acquiring customers. The more real you are the better. They ensure that they put their best foot forward and deliver the best services. It is important to be genuine and consistent with clients throughout the time together. Perseverance and sincerity is the key to success.

    When AAIBA Design first started they had only 3 accounts and fast forward to today they cater to 35 clients. It is not an easy task to start an agency, especially a creative one which has immeasurable parameters to consider. It is a vague process but it is not rocket science. Getting the confidence of your clients and being genuine in what you do is what keeps the business running and growing. Basically, you are selling your soul but in a good way.

    AAIBA Design – Achievements

    AAIBA Design FOOD FESTIVAL
    AAIBA Design FOOD FESTIVAL

    Some recognition attained by AAIBA Design are:

    • They are working on one of TOP 3 clients in the world – Capapie Sports, they are a sports equipment brand for shooters participating in various world games.
    • They also executed notable campaigns for D’lecta Foods – FETA Cheese range. The consumer communication carried out was aiming to introduce the audience to a new category of cheese i.e the FETA cheese or the healthier cheese. A cheese specific to salads, the campaign ‘ The Perfect Salad Cheese’ promoted the range through various retail store promotions, print promotions, social media, etc. For social media, the AAIBA team came up with original healthy recipes for the audience. The team leaned towards highlighting the nutritional facts of the products as opposed to typical ‘delicious cheese’ appeal that is used.
    • One of the highlights of my career was conducting this art exhibition in Mumbai, earlier this year, which was inaugurated by Aaditya Thackeray – #MumbaiInFrames.  It was so well received by the audience and definitely something I am very proud of.
    • In 2020, AAIBA was felicitated with the  Grand Jury Award at NYX Marcom Awards. We designed a campaign for the Isuzu X Food Festival bringing local hidden flavours and rare delicacies from different regions under one roof, taking guests on one of a kind food adventure. As a visual language, the illustrated versions of food were derived so as to create interest around the food. The colours and style of the illustrations were designed to take the audience closer to the regional culture. The entire illustrated campaign was conceived as a mood setter for the festival.
    AAIBA Design FOOD FESTIVAL - STUDIO NYX AWARD-08
    AAIBA Design FOOD FESTIVAL – STUDIO NYX AWARD-08

    AAIBA Design – Work Culture

    AAIBA is a family with no hierarchy in the company. They do not encourage toxicity at the workplace and Saurabh Chandekar himself makes it a point to stay connected with employees at the family level. They have always promoted a friendly atmosphere in the company.

    They are always looking to empower the workplace by hiring more and more talented individuals and making the workplace more comfortable which is why there is no hierarchy present in the organization. This gives individuals room to grow and bring in their best creative selves.

    AAIBA Design – Competitors

    Many colleagues and friends of founder are working in the same industry but he have never seen them as competitions nor has he ever been threatened by their work. It is imperative to have so much faith in yourself that you shouldn’t be distracted by others’ success and that’s what AAIBA Design abide by.


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    AAIBA Design – Tools Used in the Company

    Some tools AAIBA Design uses are:

    • Illustrator
    • Photoshop

    AAIBA Design – Advisors and Mentors

    Saurabh Chandekar considers his Aai and baba as the primary mentors, personally and professionally. In the Advertising world, he have always looked up to Ex Ogilvy NCD, Nipun Salvi and  sir, Piyush Pandey, Ogilvy.

    AAIBA Design – Awards and Recognitions

    In the year 2013, AAIBA Design won the prestigious ‘Cannes 2013’ for the Lifebuoy Roti Campaigns.

    Awards won by AAIBA Design are:

    • AFAQS Foxglove 2019 – Best social media campaign
    • AFAQS Foxglove 2017 – Best print campaign – Silver
    • INDI POOL Magazine Nominated amongst India’s top 3 Best Graphic Design Studios
    • IDA Design – Los Angeles – International award for poster design category – Bronze Metal
    • AFAQS Foxglove 2018 – Best print campaign – Silver Meta
    • AFAQS Foxglove 2018 – Best non traditional media campaign – Gold Metal
    • Design Thinking Conclave 2018 – Best design thinking organisation.

    AAIBA Design – Future Plans

    In the next 5 years, they plan to take ‘AAIBA’ overseas and expand globally. Going global and offering their services to international clients has been our mission for the longest time and fulfilling that would certainly be a dream come true for me just like any other entrepreneur.

    FAQs

    When was AAIBA Design founded?

    AAIBA Design was founded in 2013 in Mumbai.

    Who is the founder of AAIBA Design?

    Saurabh Chandekar and Rasika Chandekar are the founders of AAIBA Design.

    What does AAIBA Design do?

    AAIBA Design is a Mumbai based design studio that provides solutions for advertising and brand communication strategy & design.

  • Top 10 Creative Ways of In-App Advertising to Grow User Base

    Let’s not bore our app users, people. Let’s give them the ads they deserve.

    There’s an app for everything, and they are all rivalling on the way to becoming the ones with the best customer experience. So, what is stopping them? In-app advertising. Google ads can get boring and hamper your customer’s experience. So, why do apps still need them? They need them to make revenue.

    Another use is that other apps might need in-app advertising to promote themselves. You would find banner ads and pop-up ads coming on your screens when you least expect them, and this much we can assume that you don’t like it.

    So, as app developers, it’s unnatural to think our users would like it. As per a report by InMobi, 70% of surveyed Indian app users say they feel highly repulsed by the experience of intrusive ads popping up in the middle of reading, and playing, and would consider installing if the problem persists.

    What this means is that apps have to figure out ways to advertise better. Advertising is only successful when it maximizes sales and minimises unwanted intrusions.

    Here’s a look at some ways apps can get creative at in-app advertising:

    Get Creative
    Make the Advertisement an Organic Part of Your App
    Time Your Ads Correctly
    Create Utility Driven Ads
    Create Immersive Ads
    Use Geotagging
    Advertising Video on Demand (AVOD)
    Make them Play
    Skin ads
    Make Use of Creative Filters

    Get Creative

    Inshorts is a popular Indian app with the goal of making news simple and easy to understand in a limited set of characters. Not just a great concept for an app, their recent ad campaign has also been a breath of fresh air.

    As a user passes between two news cards, one receives a call from a celebrity. So, you would see Aamir Khan calling you and upon picking up that call you would instantly be greeted by the actor who would then lead you into the phone conversation towards an advertisement of his brand, for example, AU Bank. Jio too tried it out recently with Amitabh Bachchan.

    Make the Advertisement an Organic Part of Your App

    Tinder has always been ahead of its time. From the very concept of matchmaking, Tinder has been a pioneer at whatever it does, even looking at some of the best ad campaigns that have been done much before anyone else was trying to make personalised ad campaigns.

    The famous dating app made use of integrated advertisements in collaboration with brands. These brands would be shown as normal cards to swipe. If a user liked the profile, much like any other profile, they would be directed to a match and inbox with sales offers from the brand and the likes of Zomato and Starbucks had this feature.

    What makes this campaign interesting is the copy and the content used in the messaging of these advertisements, which would actually make it sound like you’re talking to a person you have just matched with on a dating app. “Hey, you look delicious! We are not so bad too”, says Zomato’s profile when you match on Tinder.

    Time Your Ads Correctly

    It’s not the ad, but, its timing that could sometimes annoy the user too. For instance, if you were looking to book a ticket and you were suddenly bombed by a full-page display ad of the same movie, it won’t just be redundant, it would also elongate the process.

    Now, on the contrary, cab brands like Uber and Ola can make use of the timing their work allows. For instance, when a user has booked their cab and they are waiting for it, these cab rental apps could show their users and reward them accordingly for watching the ads.

    While the “watch the video ad” template has become a staple for many apps, the problem is they wouldn’t let a user make use of the service until they watch the ad. If Ola or Uber were to do this during the wait time, it would not be intrusive and since most people are idle during their waiting times, this could lead to higher watch times and better ad response.

    Create Utility Driven Ads

    Snickers, a famous chocolate brand, probably needs no introduction, but it sure knew it needed a kick ads ad. This is perhaps why it collaborated with Spotify, a popular music streaming app, to create an impact. The ad wasn’t even an ad, for the most part, that’s the genius.

    When users would listen to a song that was out of their typical choice of niche, Spotify would flash a pop-up “You are not you when you are hungry, and neither is your music taste. Stop being so forgetful! Grab snickers and get back to the tracks you love”.

    Create Immersive Ads

    Another number for Inshorts on this list. While we are recommending a few ideas to many apps, Inshorts is truly out there delivering out-of-the-box ideas for the marketing world at large.

    This is perhaps why recently Mahindra & Mahindra and Tata Motors, two of the noticeable leading automobile players in the Indian subcontinent, recently partnered with Inshorts to introduce the launch of their new car in a rather customized template.

    Inshorts put a piece of news out on Tata Motors launching a new Kaziranga Edition of flagship cars. These cars take inspiration from the Kaziranga national park in Assam, and so rightfully this news card was designed a bit differently from the rest of the cards. This one had lush green canopies and a rhinoceros running toward the user. Truly making the ad an experience!

    Tata Ads on Inshorts App
    Tata Ads on Inshorts App

    Use Geotagging

    Instead of apps putting up random ads to fill up the blank space, they could narrow down the demographics and make advertising smarter. For instance, when you are watching a YouTube ad, you might sometimes get advertisements in foreign languages that you don’t understand. This is a clear targeting failure.

    On the contrary, what brands could do is make ads hyper-local. This would invite smaller and more local players to the arena. Zomato could use this as part of an active strategy where landmarks that advertise with them get a higher rank on the listing and are placed right at the top. This could include restaurants, cafes, pizzerias, patisseries, etc. However, this doesn’t have to stay limited to hotel listings.

    They could use this feature to also put out advertisements for other local businesses. The advantages of geotagging include giving users more relevant listings, which they are more likely to act upon.


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    Advertising Video on Demand (AVOD)

    Amazon Prime Video is into videos anyway, so it makes sense for them to offer video production to their advertisers as well. This is a plan in the making as of April 2022. Advertising Video on Demand (AVOD) would allow advertisers full access to video production, marketing, and reach commensurate with the giant Amazon Prime Videos. While details on this campaign are yet to be out, we do see it becoming a format other OTT biggies pick up on too.

    Make them Play

    If before you clicked on install, you could actually get a trailer into what you were signing up for, wouldn’t that make the case more convincing! Let us illustrate. Scrabble, the word game, decided to offer Paris free Wi-fi. There was only one condition, the French Capital had to play some games. They had to scan a QR code and play the game to get access to the internet.

    Now, the result of this campaign was 1,10,000 minutes of free internet access, but more importantly for Scrabble, it led to a 20% hike in their downloads in the first month!

    Skin ads

    What do you do if your app offers no annoying ads and it’s a free source app, which means there is no revenue coming in from subscribers or users? This was the case with WeTransfer. You can use WeTranfer to send hefty files that your mail or social media won’t allow passing without cutting it down.

    WeTranfer solved that problem for free, and though the paid models are still an option, the brand found that the majority of users only rely on the free version. So, they took to using their home page as an ad. They understood they had a great footfall on their app, and this meant their home page itself could become an ad. So, any brand looking to use its organic reach could use its home page. Smart!

    WeTranfer Homepage Ad
    WeTranfer Homepage Ad

    Make Use of Creative Filters

    Snapchat is full of filters and they would dedicate their creative team to giving you the filter of your dreams. For brands that are looking to make a branding impact, Snapchat offers lenses.

    Snapchat Taco Bell Collaboration
    Snapchat Taco Bell Collaboration

    Users can use these lenses much like any other filter and go about creating pics that also contain the brand’s logo and sometimes, a code to scan to download the app. Taco Bell has used it, and so has Gatorade. A brilliant way to remind you are cool while also not pitching your products actively.

    Conclusion

    There are countless ways to make an ad stand out. As the digital world expands, we realize the sky is the limit. Creativity and in-app advertising too can blend.

    We see the potential for gamification and geo-tagging to make a big splash in advertising. More and more apps have begun contemplating how to make ads more conversion-friendly.

    If you have an idea that brands need to get on, let us know in the comments below.

    FAQs

    How does advertising on an app work?

    Advertisers pay app developers to display their ads on their apps.

    What are the creative methods used in in-app advertising?

    The use of creative filters, geotagging, and creating immersive ads are some of the creative ways to advertise on an app.

    How much does it cost to advertise on a mobile app?

    Advertising on an app can cost you around $5 to $10 CPM (cost per mille) that’s the reason app advertising is considered slightly expensive compared to other advertising formats.

  • Pay Per Click (PPC) – What Is It, Important Metrics, and Benefits

    Pay-per-click (PPC) marketing is a form of online advertising in which advertisers pay publishers a fee every time their ad is clicked. It is a common way of driving traffic to your websites.

    Search Engine Marketing is the most essential and popular form of PPC marketing. Search engines allow advertisers to link their ads when a keyword relevant to their product is searched by a user. For instance, if we search, “black watches,” ads from different online shopping stores might show up on the top of your results page.

    What is (PPC)?
    Important PPC Metrics
    Benefits Of PPC Advertising

    What is (PPC)?

    Pay-per-click is most commonly associated with search engines like Google Ads, Microsoft Advertising, Amazon Advertising etc. Advertisers have to bid for keywords relevant to their target audience to secure a position to display their advertisements, search offerings or product listings on these engines. All these services are managed under a PPC pricing model. PPC is used to lessen the costs of digital advertising while retaining profitability and setting goals.

    Google PPC Search Ad
    Google PPC Search Ad

    Social networking sites like Facebook, Twitter, Linkedin and Pinterest have also adopted the PPC form of advertising known as Social PPC. These ads target groups on the basis of demographics, interest or other information gathered by a particular platform.

    In social PPC, the advertiser determines the viewership of the ads, in contrast to it being led according to the user’s search terms. These ads appear on the user’s feed or timeline. The advertisers usually pay through two bidding systems: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions).

    Important PPC Metrics

    The success of a PPC campaign is essential to the success of a company. Thus, the metrics used to determine the effectiveness of a PPC campaign are:

    Conversion Marketing

    Conversions are the crux of the deal i.e. how often does a click result in a sale, it is what you are ultimately concerned about. Cost Per Acquisition (CPA) is a specific type of conversion measure and usually refers to the cost of getting a customer.

    Quality Score

    It is a number that Google assigns to the quality and relevance of your ads, keywords and landing pages. A quality score is essential in determining the position of your ad in the search engine.

    Impression Share

    It measures the rate of potential impressions that your ads are getting. For example, if there are 1000 searches for a keyword and your ad shows up 750 times of those 1000, then your impression share would be 75%.

    Click-Through Rate

    It is the measure of people who actually click on your ad to the number of people who see the ad. A low CTR might indicate that an ad is either irrelevant or isn’t compelling enough. Calculating and comparing CTR is a quick way to determine whether an ad is under or overperforming.

    Benefits Of PPC Advertising

    There are multiple benefits of using the method and strategy of PPC when it comes to advertising.

    Ads Cater to People Who Look For Them

    Ads are only displayed for potential clients who search for relevant keywords and look for particular results. This gives an advertiser more control over when, where and how an ad can be displayed.

    Easily Accessible

    Anyone, be it a startup with limited resources or just a company looking for an entry into the world of digital marketing can quickly catch up and even get a head start with the help of the PPC marketing method.

    Measurable Tactics

    PPC advertising campaigns can be strategically set up and designed to measure accurate effectiveness. You can calculate and even determine the exact amount of profit return on your investment.

    You Pay When Someone Clicks

    With most advertising methods, you have to pay a hefty cost just for securing a position for your ad. It does not ensure any visits or sales to your business. One of the most essential benefits of PPC is that you only pay when someone interacts with your ad, ensuring a chance for profit.

    Reduces Inequalities and Widens Opportunities

    With PPC you can compete with mega giants of the business who have been around for a while even if you are a website or a startup in its very initial stages, it lets you compete for customers and provides you with an edge in the world of marketing.

    Budget Friendly

    In most types of advertising, with rudimentary standards, you are stuck with a particular pricing method. PPC allows you to set your own budget and work according to it. It does not discriminate between an MNC or a small-town startup.

    Helps in Achieving Brand goals

    It offers your company brand exposure and directs traffic to your website, helping in increasing sales and profits. It can introduce your brand to people who haven’t heard of it before, thus, it creates a name for the company in the market.


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    FAQs

    What is PPC?

    PPC also known as Pay-per-click advertising is an advertising method where advertisers pay a small fee if a user interacts with their ad.

    What is an example of PPC?

    If an advertiser sets up an ad, and when a user searches for the keyword, for example, ‘best digital marketing course’, Google will position your website on the top search results.

  • C Com Digital: A 360 Degree Digital Marketing Agency

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by C Com Digital.

    Digitization has become a universal phenomenon that is growing with every passing day. The increasing prominence of virtual space is observed to influence almost every domain of work. Especially in India with the highest mobile penetration, the scope for digital marketing has assumed importance. Under this circumstance, it is necessary for every venture to have a digital presence and come up with ideas to woo its potential customers who are present online.  A company that is helping businesses use the digital medium to its advantage is C Com Digital. C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform, which helps companies to be ahead of their competitors through the effective marketing services it provides in various domains of digital marketing.

    Startup Name C Com Digital
    Headquarter Mumbai
    Sector Digital Advertisement
    Founders Chandan Bagwe
    Founded 1999
    Parent Organization C Com Enterprises Pvt. Ltd.
    Website www.ccomsys.net

    About C Com Digital and How it Works
    Digital Advertising Industry Details
    Founders of C Com Digital and team
    How was C Com Digital Started
    C Com Digital – Name, Tagline and Logo
    C Com Digital – User Acquisition
    C Com Digital – Technology Stacks/Tools/Software Used
    C Com Digital – Startup Challenges
    C Com Digital – Growth
    C Com Digital – Awards
    C Com Digital – Future Plans
    C Com Digital – Founder’s Advice

    About C Com Digital and How it Works

    C Com Digital is a 360-degree digital marketing agency that employs the latest technological developments like AI and data analytics. Headquartered in Mumbai, C Com offers its services pan India. They offer a plethora of products and services, all under one roof. The products and services include:

    ThinkBots (Building Brands with AI): AI-based Campaign management and performance optimization platform

    Digital Assets: Website, Mobile Apps, E-commerce Store

    Digital PR and Events: Media Outreach, Influencer Marketing, Brand Reputation Management

    Creatives and Branding: Corporate Collaterals, Positioning, Branding

    Digital Advertising: Social Media Marketing (SMM), Search Engine Marketing (SEM), Network Advertising, E-Commerce advertising

    Digital Content: Videos, Blogs, EDMs, Social Media Optimization (SMO) and Search Engine Optimization (SEO)

    Some of the key factors for ROI in digital marketing include Market Insights, Customer Engagement, Voice Search, Data Analytics, Predictive Analysis, and Hyper-Local Advertising. C Com Digital takes into account every factor so as to arrive at an effective strategy that gives 100% results.

    Digital Advertising Industry Details

    The shift of ad spending from traditional to digital media is happening at a rapid pace. The Indian ad industry stands at OVER 564 billion and is expected to touch 700 billion rupees by the end of 2022.

    Digital ad spending currently stands at 199 billion Indian rupees. This is expected to touch 539 billion rupees by the end of 2024. Digital will contribute 38% of the ad market size by 2023. Brands are also focusing on digital content creation, PR and digital services such as websites, mobile apps, search engine optimization and social media engagements.

    Founders of C Com Digital and team

    Chandan Bagwe is the Founder and Managing Director of C Com Digital. He is an engineering graduate, and holds a Master’s degree in Computer Science from the United States. Besides, Chandan did MBA in Marketing from the reputed Jamnalal Bajaj Institute of Management Studies, Mumbai. He is an avid teacher; a visiting faculty member at the premier B-school, Welingker’s Institute of Management Studies, Mumbai. Besides, he is passionate about reading (non-fiction books, including biographies, philosophy, and spirituality), watching science-fiction movies, jogging, and yoga.

    C Com Digital Team

    Nikhil Marwaha, Director of Digital Strategy, has 14 years of cross-functional experience in design, product development and digital marketing in industries such as education, retail and dotcom. He has successfully led and delivered many insightful overseas campaigns, including those that drive results and support clients’ business objectives. He brings to the table some exceptional work experience from his years with top brands such as the Future Group and Tata Interactive Systems, Tata Communication Services, Globus.

    How was C Com Digital Started

    Coming from a business family, Chandan Bagwe had a natural inclination towards the business sector. While he was studying in the USA, from 1995 to 2000, the IT industry in India has started gaining prominence, and soon it was flourishing. Exactly around the same period, Amazon.com started growing in the USA. TCS, Infosys, Wipro grew by many folds in India. Chandan Bagwe took inspiration from Jeff Bezos, founder and CEO of Amazon.com. Thereon, Chandan Bagwe had decided to start an IT company and outsource work from the USA to India.

    The team wanted a name that was short and had good recall value. The name of the company is C Com Digital which stands for ‘Creative Communications’. Digital agencies are all about creativity and communication over the internet.

    C Com Digital logo carries 2 rings connected as links which represents the world connected with the Internet. The two colours in these two rings represent the strong bond between the two organizations i.e. C Com and its associates.

    C Com Digital – Growth

    Founded in 1999, C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform. The company caters to the entire spectrum of digital marketing services for B2B and B2C customers. C Com Digital ThinkBots is a proprietary AI-powered Campaign planning, campaign management and performance optimization platform. C Com Digital has become renowned as a leading agency in the country’s digital space by creating strong digital assets, effective digital PR, creative branding, digital advertising and valuable digital content

    The company has grown by 200% since its establishment with a strong team of leading online influencers and advertising partners. The brand has expanded in the metropolitan cities of Chennai and Bengaluru as well as Hyderabad. Also, they have a client base in Dubai, Singapore and the USA.

    In all these years, the company has managed to successfully build a very strong network of Youtubers, Influencer Marketers, Multi-Channel Agencies, Ad Networks, OTT Channels and Video Content Developers.

    C Com’s clients are higher rung companies belonging to various segments, including industry leaders like Times Now, Zoom, Edelweiss, Southern Health Foods Pvt. Ltd (Manna), Tata Interactive Systems, Tata ClassEdge, Blue Cross Laboratories Pvt. Ltd., Anunta Technology Management Services Pvt. Ltd., Asian Heart Institute, We School, Chintamanis, Outlook Publishing, Ram Ratna Group, and Globus.

    C Com Digital – User Acquisition

    Getting the first few customers is quite a task for any startup, and so was it for C Com Digital. Chandan managed to rope in the initial customers by leveraging the contacts of his family-run offset printing business.

    We have a family offset printing business which was looked after by my father and brother. I started contacting the network of clients, suppliers, associates for their requirements, and getting business slowly.

    Thereafter, C Com Digital partnered with 30 advertising agencies to get more work. When C Com Digital was established, advertising agencies could not provide technology services such as website development, SEO and social media. Due to such a gap in the then existing market, C Com Digital ultimately became their preferred partners to provide technology solutions which helped C Com in expansion of its network.

    C Com Digital – Technology Stacks/Tools/Software Used

    C Com’s ThinkBots is a proprietary AI-powered campaign planning, campaign management and performance optimization platform. C Com uses the ThinkBots AI platform to find valuable insights for marketing the products and services. With the insights received, the company starts executing the plan and monitoring closely the progress in real-time. C Com’s partnership with leading YouTube channels and YouTubers allows it to execute successful influencer marketing campaigns. C Com has also partnered with Google, Facebook, Amazon, Flipkart, and Paytm for online marketing and e-commerce businesses.

    C Com Digital – Startup Challenges

    Initially, C Com Digital had to face a few challenges concerning creating their mark and distinguishing themselves from their competitors. Mainly since 2007, digital agencies began flourishing. That was the period when SEO agencies were on the rise, along with SMO agencies with Google and Facebook popularizing advertisements on their platform. Nevertheless, C Com Digital was successful in creating a niche in the market due to their background in core technology, unlike others. This further allowed them to embrace all the technological and marketing shifts that were occurring in the industry.

    The demand started growing in the digital industry, and at the same time, the visionaries from the mainline media understood the importance of the digital agencies. This resulted in several mergers and acquisitions between digital marketing companies and mainline agencies to form new digital agencies. C Com Digital thrived in this digital outbreak working with all top mainline agencies and taking care of their digital work without getting merged or acquired.

    C Com Digital Awards and Recognition

    • C Com Digital has run successful campaigns including the award-winning campaign for Times Now- NRI of the Year, resulting in doubling the growing participation with the audience from across 15+ countries.
    • The company also showcased its expertise in digital mediums with a successful campaign “Happy Heart India” for “Asian heart Institute”, supported by Bollywood actor Akshay Kumar to save lives of 200 underprivileged children suffering from chronic heart ailments.
    • C Com Digital has been growing big since it was established. Recently, it has created a huge hype in the media and won the media mandate from Blue Cross Laboratories Pvt. Ltd. for an awareness drive on dysmenorrhea- #WhySufferSilently campaign, which managed to reach 81 lakh, people, through social media platforms.
    • Received ‘Best Unique & Innovative Promotion of the Year’ at the National Jewellery Awards, for Chintamanis’ #LoveWins Campaign.
    • ‘Content Marketing Agency of the year 2019’ at the AgencyCon Indian Agency Awards Summit for NRI Of The Year Awards, Season 4 Campaign.
    • C Com Digital was awarded by TATA classed for achieving the milestone of reaching 15,000 classrooms.

    C Com Digital – Future Plans

    With the arrival of IoT, Big Data, concepts and advancements in data analytics, AI is going to become all-pervasive and play a crucial role in brand engagements. Bots will be capable of doing incredible things and will exceedingly enhance the human experience in all walks of life. AI is evolving rapidly in many realms such as research analysis, design, consumer mapping, social media marketing etc. Against such a background C Com Digitals’ ThinkBots is poised to become the next big thing in AI for the digital marketing space, given its exceptional capabilities and breakthrough technology.

    C Com Digital – Founder’s Advice

    My advice would be to aim for sustenance rather than biting more than one can chew. Hence, the fundamentals must be in place, both in thoughts and action before critically planning further expansion. In addition, there are four essential qualities that any entrepreneur must have: belief, focus, planning, and action. All four are equally important and require maximum sincerity. A high regard for these ideals will inevitably create an unstoppable force – Chandan Bagwe

    FAQs

    Who Founded C Com Digital?

    C Com Digital was founded by Chandan Bagwe.

    When was C Com Digital founded?

    C Com Digital was founded in the year 1999.

  • Top 9 Best Digital Advertising Platforms for Startups In 2022

    Advertisement is the key point for introducing a product in the market. There can be different ways of advertising a product or service. The most common type is online Advertisement.

    In this type, the advertising strategies are applied on a digital platform. The biggest advantage of using online advertising platforms is that one can easily advertise for a large number of targetted audiences. Other synonyms of online Advertisement are digital advertisement, internet Advertisement.

    In simple terms, online Advertisement is the promotion of products or services by the means of the internet. There are many different platforms available for one to advertise on. The top 9 best advertising platforms for any startup are given below:

    1. Google
    2. Bing
    3. Pinterest
    4. YouTube
    5. LinkedIn
    6. Facebook
    7. Twitter
    8. Quora
    9. Instagram

    1. Google

    Google AdWords Homepage
    Google AdWords Homepage

    Google is a popular platform known and used by a majority of the population. Google search engine is one of the most commonly used search engines. Google Ads or previously known as Google AdWords is the advertising platform invented by Google for paid promotion. Google Ads works based on keyword auction under the model of Pay-per-click.

    Pros

    • It helps to promote the business, sell the product, create awareness, increase the traffic to the website all by a professional yet easy platform.
    • It allows its advertisement to be in multiple forms such as images and videos.
    • Google ads are compatible with both mobile as well as desktop.
    • Google Ads provides multiple packages for their users to select from. Budget will not be the issue to use Google ads.

    Cons

    • Proper usage of Google Ads and its tools, professionals are needed. It requires additional learning for the perfect usage of Google Ads.
    • Even though the process of creating an advertisement is quick, it does take much time for maintaining the advertisement and its rating.

    2. Bing

    Bing Ads Cost: Average $1.24 Cost per click

    Bing Ads are the paid Advertisement services provided by Microsoft. It is also referred to as Microsoft Advertising. Bing Ads are another great source for promoting a service or a product.

    Bing Ads works in a similar process as Google Ads. They work on the model of Pay-per-click with keywords ranking. The Bing Ads can be shown on multiple platforms such as Bing, Yahoo, DuckDuckGo search engines.

    Pros

    • While using Bing Ads, one can have better control over the opposite partner’s search keywords due to the limitations of compatible search engines.
    • For some users, Bing can be a great alternative for replacing Google Ads due to their similarities. Or some can also work by using both platforms simultaneously for better results.

    Cons

    • One can give advertisements to the search engines like Yahoo and Bing only, so the overall reach is less. There are many possibilities of losing out potential customers due to the limited range.

    3. Pinterest

    Pinterest Ads Cost: Average $2.00 to $5.00 Cost per thousand impression

    Pinterest Ads Homepage
    Pinterest Ads Homepage

    Pinterest is a specialized platform allowing its users to create their dedicated collections. Pinterest has several posts (pins) shared on it by a wide range of users. This makes Pinterest a good option to advertise on. Pinterest also allows its users with the service of paid advertisement.

    Pinterest Ads work almost similar to the way pins work on Pinterest. To advertise using Pinterest, one needs to buy the pins or set a budget for ads to be displayed.

    Pros

    • Pinterest is given the name of a visual discovery tool. Hence promoting a business over there can easily reach out to targeted audiences without much barrier.
    • User engagement is great as there is not much difference seen between pins and promoted content on Pinterest.

    Cons

    • Even though Pinterest has a large amount of user engagement, the engagement is limited to specific categories. Hence it is not good for every business.

    4. YouTube

    Youtube Ads Cost: Average $0.10 to $0.30 Cost per view or action

    Youtube Ads Homepage
    Youtube Ads Homepage

    YouTube is another top-level platform commonly used in day-to-day life. YouTube also offers the facility of displaying advertisements on its platform. YouTube Ads are another effective way of promoting a startup.

    Advertisements on YouTube are generally in the form of standard videos. Advertisers need to pay when any user interacts with their video.

    Pros

    • YouTube ads are true to be counted as cost-effective.
    • YouTube ads allow the advertiser to reach out to several audiences quickly with faster responses.

    Cons

    • There is no proper control over the ads placed on YouTube. Advertisers can not select the videos on which their advertisement will be visible. This also hinders the proper targeting of the required audience.

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    5. LinkedIn

    Linkedin Ads Cost: Average $5.58 Cost per click

    LinkedIn Ads Homepage
    LinkedIn Ads Homepage

    LinkedIn is considered one of the largest professional networks in the world. LinkedIn can be used for many professional jobs such as finding a job, getting an internship, connecting with different Professionals, etc. LinkedIn also has a large social network formed by its users.

    LinkedIn Ads are another cost-effective method of advertising to promote them through different mediums. LinkedIn ads also work similarly with the pattern of Google ads and Bing ads.

    Pros

    • LinkedIn is a specialized platform for professionals, hence ads generated on LinkedIn can directly be Targeted to professionals.
    • Creating a LinkedIn ad is time-saving and easy to implement.

    Cons

    • LinkedIn has no proper customization service available for its users.

    6. Facebook

    Facebook Ads Cost: Average $0.97 Cost per click, $7 Cost per thousand impressions

    Facebook Ads Homepage
    Facebook Ads Homepage

    Social media is a great way of being connected to others through the internet. Nowadays, social media is not only confined to being a place for connection, it has evolved as a great source of advertisement. Facebook allows its users the facility of giving out paid advertisements. This advertisement can be in the form of promotional posts or banner ads. Facebook uses the algorithm of relevance score to share any ads.

    Pros

    • It provides good customization with better tools.
    • The working process is quite easy to deal with.

    Cons

    • Social media marketing is only for a limited audience, they do not have a wide range of audiences like other available platforms.
    • There are very high chances of showcasing the advertisement to the same audience, again and again, causing no benefit.

    7. Twitter

    Twitter Ads Cost: Average $0.50-$2.00 Cost per action

    Twitter Ads Homepage
    Twitter Ads Homepage

    Twitter is responsible for creating trending topics. Apart from being just a way of socializing, Twitter can also be used as a way of advertising a startup. Twitter ads are the paid service enabled by users who want to promote something. Twitter ads work on the model of auctioning keywords.

    Pros

    • Twitter asks for the pay only after completing your defined target.
    • Twitter is all about tweets, mostly wordy messages. Hence keyword targeting is better oriented in Twitter.

    Cons

    • The analytics provided by Twitter for the ad campaign are not detailed reports.
    • There are chances of skipping the advertised tweet by the users due to the number of feeds available.

    8. Quora

    Quora Ads: Average $0.25 to $1 Cost per click

    Quora Ads Homepage
    Quora Ads Homepage

    Quora is a question and answer platform used for gaining and sharing knowledge. The limits of quora have long passed its basic format. At present times, Quora is considered more like a daily used platform. People look up new things, solutions, options from quora at their convenience. Another great thing about Quora is that it allows the users the facility of paid advertising.

    Quora ads are needed to be created and implied by the user itself. However, the model on which they work is similar to Google’s model of bidding for keywords.

    Pros

    • It directly offers behavioural targets to customers.
    • Quora can easily create awareness between high intent customers.

    Cons

    • The competitors of Quora have much better features.

    9. Instagram

    Instagram Ads Cost: Average $0.20 to $2 CPC, $6 Cost per thousand impression

    Instagram Ads Homepage
    Instagram Ads Homepage

    Instagram is another great social media platform contributing to allowing its users to keep up with the trends. Just like Facebook and Twitter, Instagram also has different kinds of audiences. Instagram also allows for the place to advertise by its medium.

    Instagram allows its users to bid for the advertisement and then shows the sponsored content of the winner. Instagram works almost similar to Facebook, but with little range.

    Pros

    • Using Instagram Ads is more like being ahead of others for the promotion of a brand or startup due to the availability of a targeted audience.
    • There are several advanced features available for one to use.

    Cons

    • Instagram ads are more inclined towards mobile applications rather than desktop use. Only those comfortable with mobile operations can easily use Instagram ads.

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    Conclusion

    Startups are gaining many highlights in current affairs. However, advertising for startups is still a tricky part to deal with. Online advertising is a great form of advertisement saving major hard work. There are several places available for one to advertise digitally, some of the most recommended platforms for advertising are shared above.

    FAQs

    Which online platform is best for advertising?

    Google, Twitter, Linkedin, Bing, Pinterest, Quora, and Facebook are some of the best platforms for advertising.

    What is the biggest advertising platform?

    Google is the biggest and most popular advertising platform.

    Which is the best advertising agency in the world?

    Ogilvy & Mather, MullenLowe, McCann Worldgroup, and Publicis Groupe are some of the best advertising agencies in the world.

  • Everything Marketers Should Know Before Advertising Crypto and NFT in India | Latest Government Guidelines for Crypto and NFT Advertising

    Cryptocurrency and NFT have taken the world by a storm in just a few years, people have started taking them seriously and are investing in them. They are said to be the new future of currency, Bitcoin announced its existence in the year 2009 and since then, a number of cryptocurrencies have launched. Although the future of cryptocurrency is uncertain, young people are not shying away to show their interest in them.

    At this age, there is hardly anyone who is not aware of NFTs and Cryptocurrency, they are becoming a medium of exchange and there are big companies who are accepting cryptocurrency as a form of payment.

    With so many new rules, regulations and states of NFT and Crypto, the status of them has changed. For any kind of product or service, advertising is one of the most aspects; if not the most important factors for letting the world know that they exist.

    Naturally, to make people more aware of cryptos and NFT and their features, advertisement is definitely going to be a strong need for marketing for all the business that is dealing with this industry.

    Cryptos somehow are able to get recognized and are not banned entirely in the country, but the advertisement of these products needs to follow some guidelines. In this article, we will talk about the guidelines that companies have to follow while advertising cryptos and NFT related things in India. So let’s get started.

    “A good advertisement is one which sells the product without drawing attention to itself.” –David Ogilvy

    The Advertising Standards Council of India (ASCI) as per the Government of India set some rules while advertising for Crypto and NFT related products as they are extremely risky. So people must be aware of the risks that they are going to take while investing in them.

    All these guidelines will be applicable to all the ads released on and after April 1, 2022, and not to forget ads that are not complying with the guidelines will not appear in front of the public after 15th April 2022.

    ASCI Guidelines Tweet
    ASCI Guidelines Tweet

    Some of the guidelines related to Virtual Digital Assets (VDA) are:

    • One of the disclaimers is “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.” It must be placed in every advertisement in such a way that it cannot be missed by anyone watching the advertisement.
    • If the advertisement is in print, then the disclaimer must be placed in a space that has to be at least one-fifth of the space in the bottom, the font has to be big and clear enough, that it can be read properly.
    • In a video ad, the disclaimer should be placed at the end and it must remain on screen for five seconds and the voiceover should be at a normal pace.
    • If the ad is an audio one, then it should be spoken at a normal pace at the end.
    • In social media advertisements, the disclaimer must be present in the caption as well as in the pictures and video attachments.
    • Several words are forbidden to be used in the advertisement of Crypto and NFT related products and services. Worlds such as, ‘Custodian’, ‘Currency’, ‘Securities’ and ‘Depositories’
    • Whatever information the advertisement of the products will provide to the consumers must not contradict the guidelines given by the Government of the country.
    • The past performance of any products shall not be included in any biased form in the advertisements.
    • The name and contact of the advertisers of VDA products and services advertisement must be clear in the advertisement so that a consumer can contact them if the need arises.
    • Advertisements must avoid making any kind of promise that states that there will be an increase in profit related to those products.
    • Minors are not allowed to be in the advertisements dealing with the products and services.
    • Ads must not be presented in such a way that it will show the consumers that while investing in them, one does not have to think twice.
    • Advertisements must not show that if anyone invests in the products, it will solve their money or personality problems.
    • Comparison with others assets must be avoided.
    • Any kind of celebrity, who is going to be present in the advertisement and endorse the products or services, must be very careful. They should avoid making any claims that can lead to a misunderstanding that may confuse the consumers.

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    Conclusion

    Cryptos and NFT related products status are quite uncertain in the country. All the guidelines by the ASCI are to protect the common people from facing any kind of uncertain future while investing in these products. By following these guidelines, the companies can advertise their products without any hindrance.

    FAQs

    Why were the guidelines released by ASCI?

    As to protect the investors from investing and losing money after watching misleading ads, ASCI released a few guidelines that every advertiser has to follow.

    Is investing in cryptos safe?

    Crypto is a highly volatile currency, so it is quite risky but it can be profitable as well.

    Can you run Facebook ads for crypto?

    You can run ads on Facebook but you have to follow the guidelines and get approval from the company.