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Tag: advertising

  • 12 Best Independence Day Campaign Ideas & Creative Social Media Campaigns by Brands in India

    The Indian Independence Day is not just a day but an occasion to look back at the oppression that our country has witnessed, reminisce about the glorious battles of the past, pay tribute to the freedom fighters who led us to be independent, and celebrate the present!

    All of our Independence Day celebrations are different, but among all these differences, the spirit still somehow remains the same!

    Schools, colleges, and universities across the country witness colorful celebrations, office employees usually enjoy their day off or take part in their office celebrations, while content creators and marketers sit back and enjoy their creations come to life!

    Yes, Independence Day campaigns are what we are talking about. They are among the most interesting parts of Independence Day.

    Much like many other festivities, 15th August is also a happening day, if not the most important day, for the marketers. Entrepreneurs, marketers, and content creators race into their brainstorming and ideation and take up their content development tasks quite early to complete and post them right on the day as scheduled.

    With ingenious and mind-boggling advertisement campaigns themed on Independence Day, colored with the colors of India, they have wrapped a significant part of the internet. Many companies shared inspiring Independence Day posts by brands, showcasing patriotism, unity, and creative campaigns to connect with their audience.

    If you are also a marketing enthusiast or simply want to know how brands have launched successful Independence Day campaigns throughout the years, then here you will find some unmissable advertisements that will motivate you on Independence Day 2025.

    Let’s look at 12 Unforgettable Independence Day Campaigns

    S.No. Brand & Campaign Campaign Theme Message / Highlight
    1 Parle-G Armed Forces Campaign Tribute to Soldiers Honoring the role of armed forces in protecting the nation
    2 Tata Tea Premium Kulhad Campaign Cultural Pride Celebrates regional pride and unity using the humble kulhad
    3 Bajaj Avenger Independence Ride Campaign Freedom & Brotherhood Promotes riding as a symbol of freedom across the country
    4 Micromax Tiranga Campaign Patriotism Encourages citizens to take pride in the Indian flag
    5 Hero MotoCorp Saluting Heroes Campaign Honoring Frontline Workers Pays tribute to unsung heroes who serve the country daily
    6 ITC Har Ghar Tiranga Campaign National Celebration Supports the national campaign to bring the flag to every home
    7 JSW Paints Think Beautiful Campaign Unity in Diversity Highlights India’s beauty through different cultures and colors
    8 Godrej Sounds of Making India Campaign Celebrating Workers Showcases the sounds of workers building a better India
    9 Edelweiss Mutual Fund The Wall of Independence Campaign Financial Freedom A symbolic wall representing stories of financial independence
    10 CashKaro Bachat ki Azaadi Campaign Savings & Empowerment Highlights freedom from overspending through smart saving
    11 Kalyan Jewellers Stories of Courage Campaign Honoring Soldiers Celebrates bravery, equality, and breaking stereotypes
    12 Ajio Fashion Freedom Encourages people to express their true style without judgment

    Parle-G Armed Forces Campaign

    Parle G | Armed Forces Film | Independence Day Campaign Ideas

    Brands across India launched creative Independence Day social media campaigns to celebrate patriotism and engage audiences with meaningful content. Parle G is one of the oldest brands of biscuits in India, founded back in 1929, and therefore, remains closely knit with the Indian freedom struggle and independence.

    Along with the quality biscuits that Parle G offers, the brand also came up with an outstanding campaign in 2018 for the occasion of Independence Day. This campaign was marketed under #YouAreMyParleG, which was a 2.5-minute-long video launched as a tribute to the soldiers of India.

    The film focused on the real life of Ankit Singh behind enemy lines.

    Tata Tea Premium Kulhad Campaign

    Desh ka Kulhad – Celebrating India’s Rich Diversity | Independence Day Brand Campaigns

    Most of the campaigns that we see around us are done with a motive of gaining sales or promoting a brand, but Tata Tea Premium’s Kulhad of 2020 was not one of them. Tata Tea Premium launched the #DeshKaKulhad campaign, where it partnered with Rare Planet to exhibit the rich diversity that India takes pride in in the form of a video.

    The brand displayed an incredible collection of hand-painted kulhads by Indian artisans and also promised that the proceeds of the sale from this campaign would directly reach the pandemic-struck craftspeople of India, who are finding it difficult to survive the dreadful pandemic.

    Bajaj Avenger Independence Ride Campaign

    Bajaj Avenger Independence Day Film #RideYourIndependence | Independence Day Campaigns by Brands

    Bajaj Auto was founded in 1945 in November and is historically connected with Indian independence. It is one of the oldest Indian auto companies and never fails to amaze the Indians with its inventive Independence Day campaigns.

    The #RideYourIndependence campaign by Bajaj in 2017 remains one of the top marketing campaigns launched by any brand for Independence Day. This campaign was a video advertisement that showed a woman driving a Bajaj Avenger through the risky streets and alleyways in shorts and simply enjoying the ride of her life.

    The video empowered womankind and ended with a powerful message by Mahatma Gandhi, where he stated, “The day women can walk freely on the roads at night, that day we can say India has achieved Independence.”

    Micromax Tiranga Campaign

    #SaveTheTiranga | Independence Day Campaign Ideas

    Micromax is a mobile brand rooted in India and is, therefore, an epitome of Indianness among all its Chinese and American counterparts.

    Micromax has manufactured a series of mobiles, and many of them have been rated well, but the #SaveTheTiranga campaign launched by this brand to commemorate August 15, 2017, remains etched on our minds.

    This campaign was in the form of a video that showed the Indian children who crafted handmade Indian flags. However, the sad part is that they are impoverished, belong to the rural section of the country, and are treated with unspeakable cruelty. The video also focused on the irony that the Indian flags are bought only to show off on 15th August and are finally discovered lying here and there the next day.

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    Hero MotoCorp Saluting Heroes Campaign

    Hero Salutes | Creative Independence Day Ads

    Hero MotoCorp is an Indian motorcycle company founded in 1984, headquartered in New Delhi, and is famous for being the country’s as well as the world’s largest two-wheeler manufacturer.

    Apart from its two-wheelers, which are a permanent driving solution for the Indians, Hero MotoCorp’s #HeroSalutes campaign is something that is permanently embedded in the marketing canvas of India.

    Through this marketing campaign, Hero gave a tribute to the real heroes of India, who fought for the country but had to stay away from their own families and relatives to ensure the safety of India. It showed that they are always supported by their families and should also be saluted by their countrymen!

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    ITC Har Ghar Tiranga Campaign

    ITC | Har Ghar Tiranga Campaign

    ITC Limited is an Indian company headquartered in Kolkata. With diverse business segments such as FMCG, IT, hotels, agriculture, and packaging, the company makes its majority revenue from its tobacco products. ITC’s #HarGharTiranga campaign took a trip down memory lane, evoking nostalgic memories from Independence Day celebrations in school. The ad is a heartfelt tribute to the heroes of the freedom struggle, ultimately leading to India’s independence. Urging us to wave Tiranga, ITC evoked a sea of emotions on celebrating the 75th Independence Day.

    JSW Paints Think Beautiful Campaign

    JSW Paints – Independence Day | Think Beautiful Film

    JSW is a million-dollar conglomerate primarily dealing in cement, infrastructure, energy, and steel. JSW Paints struck a chord when it talked about something so commonplace in our country. The ad depicts how often public property is abused and neglected. A thought-provoking message delivered ever so subtly, it is etched in your mind for a while. You cannot help but agree that “Jab soch sundar hogi, tabhi toh desh sundar hoga”.

    Godrej Sounds of Making India Campaign

    Godrej | Sounds of Making India

    Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, operating in sectors including consumer products, furniture, industrial engineering, and real estate. The ad film narrates Godrej Group’s journey along with India’s progress. The # SoundsOfMakingIndiastruck encapsulates the industrial sounds from different businesses that are crucial to India’s economic progress. The ad integrates these sounds with its products, depicting them as the heartbeat of the nation.

    Edelweiss Mutual Fund The Wall of Independence Campaign

    Edelweiss Mutual Fund is an asset management platform founded in 2007. A subset of the Edelweiss Group, the company has gained a reputation since it acquired JP Morgan India Asset Management and introduced MSCI in the Indian market. #TheWallofIndependence, a campaign launched on the occasion of celebrating 75 years of Independence, talks about India’s journey of what freedom looks like today. It talks about the freedom of choosing to dream and, better yet pursuing the dream. It reminds us of the empowerment achieved and the ability of a nation to dream.

    CashKaro Bachat ki Azaadi Campaign

    Bachat Ki Azaadi | Independence Day Brand Film 

    CashKaro, founded by Rohan and Swati Bhargava, is a cashback system in India, particularly known for its cashback rewards and coupons. CashKaro caught a nerve with this Independence Day ad “#Bachatkiazadi”. The ad tugs at the pain of daily wage earners, often taken for granted by Indian consumers. If there’s anything inherent to Indian businesses, it is the art of bargaining. We pride ourselves on saving Rs 10 and getting free “dhaniya” from the vegetable vendor. However, we dare not do so at a shopping mall. Why? The ad urges us to let go of unnecessary bargaining, especially with people who earn a living from selling small items.

    Kalyan Jewellers Stories of Courage Campaign

    Independence Day Campaigns – Kalyan Jewelers

    Kalyan Jewellers has launched a refreshing Independence Day campaign to honor the bravery and dedication of Indian soldiers.

    The heartwarming video shows how our soldiers always put the country first. It also highlights how they are challenging old beliefs and breaking gender stereotypes.

    The film sends a strong message of pride, equality, and respect. It reminds us to celebrate the real heroes who protect our freedom every day.

    Ajio

    Independence Day Campaigns – Ajio

    Ajio’s #FashionBeyondLabels campaign sends a powerful message about being yourself through fashion.

    The ad shows how people are often judged for the way they dress, and how society tries to put labels on their style. But Ajio believes fashion is all about freedom—wearing what you love and expressing who you truly are.

    It encourages everyone to break the rules, be confident, and celebrate their unique style without fear.

    Conclusion

    These Independence Day campaigns are not just advertisement campaigns but are tributes to the free India we live in and the Indianism we can sport! This article covered several impactful Independence Day creative ads by brands that honored the spirit of freedom and celebrated real-life heroes. Happy Independence Day 2025!

    FAQs

    What are some of the best Independence Day Campaigns?

    Parle-G Armed Forces Campaign, Tata Tea Premium Kulhad Campaign, Bajaj Avenger Independence Ride Campaign, ITC Har Ghar Tiranga Campaign, JSW Paints Think Beautiful Campaign, Godrej Sounds of Making India Campaign, and Edelweiss Mutual Fund The Wall of Independence Campaign are some of the best Independence Day Campaigns.

    How many years of independence will India celebrate on the Indian Independence Day 2025?

    On Indian Independence Day 2025, India will celebrate its 79th Independence Day. However, the country will complete 78 years of its independence.

    What are Independence Day campaign ideas?

    Celebrate Independence Day with creative campaigns like #MyFreedomStory, where people share what freedom means to them.
    Host a Tiranga Theme Day, run a fun Freedom Quiz, or highlight local heroes making a difference. Boost engagement with a flag-themed filter, promote Made in India products, or create a digital parade using reels.

  • Valentine’s Day Marketing Ideas: 14 Unique Ideas to Celebrate 14 February

    “Make your customers feel loved and appreciated this Valentine’s Day with special offers, promotions and a heartfelt messages.”

    Valentine’s Day is a day of love and affection when the air is filled with the lovely fragrance of roses and the sound of love songs echoing in the background. This is a day when we express our love and gratitude for each other, celebrating old and new relationships.

    On the other hand, it’s not just a day for lovers; it’s also a day of opportunity for businesses to promote their products and services. With the world preparing to celebrate this day of love, it’s a chance for businesses to tap into the festive spirit and reach their target audience. So, if you are looking for some unique Valentine’s Day promotion ideas, keep reading!

    Valentine’s Day Marketing Statistics
    Marketing & Advertising Ideas For Valentine’s Day

    1. Discounts & Deals on Valentine’s Day
    2. Engaging Social Media Marketing
    3. Influencer Marketing For Valentine’s Day
    4. Email/SMS/Print Media Campaigns
    5. Partner with a Charitable Organization
    6. Don’t Single Out The Singles!
    7. Promote Self Love
    8. Create a Gift Guide for Valentine’s Day
    9. Offer Limited Exclusive Products
    10. Host a Special Valentine’s Dinner
    11. Free or Expedite Shipping
    12. Target Last-Minute Shoppers
    13. Livestreaming
    14. Offer Omnichannel Shopping Experience

    Valentine’s Day Marketing Statistics

    Here are Valentine’s Day marketing statistics:

    • By an estimate, 250 million roses are produced/sold during Valentine’s worldwide (India exports a large chunk of this).
    • Multi-billion dollars worth of sales occur in the USA on the occasion of Valentine’s Day (No official revenue figures are available for India, but Valentine’s spending is growing year on year is fairly conspicuous).
    • An American spends $150 on an average for Valentine’s Day. According to a survey, the average Indian is expected to spend around Rs. 2,000 on gifts for their loved ones on Valentine’s Day. India exports a large chunk of this.
    • Men spend almost double the dollars that women spend on V-day. (Indian women, though, are more interested in celebrating this day than men in general).
    Valentine's Day Consumer Spending on Flowers
    Valentine’s Day Consumer Spending on Flowers

    Marketing & Advertising Ideas For Valentine’s Day

    From flowers to jewelry to entertainment to loads of gifting options, this festival of romance covers all. Compare it to the festival of Rakhi in India, which boosts sales of sweets, clothing & gifts of all kinds, and you’d get a fair idea of how your business can multiply its sales with a simple but novel advertising marketing strategy.

    In this guide, you’ll find seven actionable Valentine’s Day marketing strategies to add to your February marketing list that you can execute easily. Let’s get started!

    1. Discounts & Deals on Valentine’s Day

    Marketing tricks are as old as businesses themselves, right? But the kind of deal or discount you offer could be brand new. Here are some ideas for discounts and deals for a Valentine’s Day marketing promotion:

    • Love Bird Special: Offer a discount for couples who purchase items together. For example, buy one, get one 50% off.
    • Sweetheart Sale: Offer a discount on select items that are popular gifts for Valentine’s Day, such as jewelry, chocolates, and flowers.
    • Gift with Purchase: Offer a free gift, such as a rose or a small box of chocolates, with any purchase made during the promotion period.
    • Custom Gift Packaging: Offer custom gift packaging services for an additional fee, making it easier for customers to purchase a gift for their significant other.
    • Early Bird Special: Offer a discount for customers who purchase items before a certain date, such as a week before Valentine’s Day.

    ( Pro tip: Customize deals/discounts, keeping in mind the distinct demography of the place of your business. This goes for every campaign you propose).

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    2. Engaging Social Media Marketing

    Almost every small/medium, or big enterprise is either on Social Media already or planning to join. And it’s as easy as ordering food online. Pick your favourite diner (Facebook, Instagram, Twitter, LinkedIn, YouTube), fill your cart (give a few personal & business details), pay (most of the SM accounts are free, till now at least), and you’re done. Unleash your marketing ideas.

    Come up with ingenious, creative, funny, exciting, inspiring campaigns on Social Media. Be sure to add a touch of romance/love to them. Social media marketing is the way to go!

    • Start by posting fun tidbits like – a list of movies with ‘love’ in their title; ask users their favourite couples stories & why, etc. Send greetings/gif coupons to the most liked entries.
    • Post interesting polls like ‘Minimum number of date nights before you can know if he/she could be your better half?’ Or ‘How many times have you fallen in/out of love?’ Or simply something that goes on to promote your brand like ‘What would you want for a gift from your Valentine’?
    • Create hashtags to drive brand awareness: To elevate your Valentine’s Day social media presence, consider strategies that engage users with the brand or amongst themselves, or simply use a trending hashtag to start a constructive, useful & healthy debate/discussion. It’d position the brand as a market leader. One compelling approach could be to ask users to share their personal stories of romance, dating, or even heartbreak. So, as you brainstorm Valentine’s Day social media ideas, keep in mind the power of storytelling to deepen engagement and create meaningful interactions.
    • Start a contest: Post a picture & ask them to caption it. There are plenty of ways you could draw the attention of users – young & not so young. These are the best ways to connect with your audience and make a lasting impression. Don’t forget to reward some of the best ones.
    • Go bold, spunky & crazy for a selective audience that doesn’t appreciate anything ‘regular’. How? Ask them to reveal their ‘worst fears on a first date’. Make them share their ‘hidden/secretive desires’, confess to their crush/infatuation, why they think Valentine’s Day is a terrible idea, etc. Just be genuine and sensible.

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    3. Influencer Marketing For Valentine’s Day

    Partnering with local influencers is a great way to promote your business and reach a wider audience during the Valentine’s Day season. Collaborating with influencers who specialize in Valentine’s marketing ideas can help amplify your brand’s message and engage with potential customers in a more targeted manner. Here are some tips for using this strategy effectively:

    • Choose the right influencer: Choose an influencer who has a strong following in your local area and whose audience aligns with your target market. Research their engagement rates and content to ensure they are a good fit for your brand.
    • Set clear goals and expectations: Set clear goals and expectations for the partnership, including what you hope to achieve and what the influencer will be responsible for.
    • Provide them with resources: Provide the influencer with resources, such as product information and promotional materials, that they can use to create high-quality content for their followers.
    • Offer them a unique discount or deal: Offer the influencer a unique discount or deal that they can share with their followers. This will incentivize them to promote your business and encourage their followers to make a purchase.
    • Promote their content: Promote the influencer’s content on your own social media platforms and website. This will help increase its reach and give your brand more exposure.

    4. Email/SMS/Print Media Campaigns

    Try out Email or SMS marketing! Sending out Valentine’s Day-themed newsletters is a great way to promote your business and connect with your customers during the holiday season. Here are some tips for using this strategy effectively:

    • Personalize the content: Make your newsletter personal and relevant to your customers. Use their name and other relevant details to make it feel like a special message just for them.
    • Offer special deals or promotions: Use your newsletter to offer special deals or promotions that are exclusive to your subscribers. This will incentivize them to open and read your newsletter.
    • Use eye-catching visuals: Use visuals that are eye-catching and relevant to the holiday. This can be in the form of images, graphics, or even videos that showcase your products or services in a Valentine’s Day context.
    • Add a call-to-action: Include a clear call-to-action in your newsletter, such as encouraging subscribers to visit your website, place an order, or share the love with their loved ones.

    5. Partner with a Charitable Organization

    Here are some ideas for how a business can partner with a charitable organization for a Valentine’s Day promotion:

    • Heartwarming Donations: For every purchase made during the promotion period, the business can donate a portion of the profits to the chosen charitable organization.
    • Give Love, Give Back: Customers can add a donation to the charitable organization to their purchase during checkout, and the business will match the donation up to a certain amount.
    • Sweetheart Sale with a Purpose: Offer a discount on select items, with a portion of the proceeds going to the charitable organization.
    • Love Notes for a Cause: Encourage customers to write love notes to their significant others and share them on social media using a designated hashtag. For every love note shared, the business can donate a set amount to the charitable organization.
    • Love and Giving: Offer a special package deal for couples, such as a romantic dinner for two at a restaurant, with a portion of the profits going to a charitable organization.

    It is not only a social responsibility but will improve your brand credibility & sometimes even popularity among those who care for their society & nation, which is the majority of us mostly! Valentine’s Day business ideas could also significantly enhance your company’s customer engagement and foster a deeper connection with your audience, tapping into the spirit of love and affection permeating this special occasion.

    6. Don’t Single Out The Singles!

    The most unwise & unpopular Valentine’s marketing move would be to make singles feel left out and unimportant. Because they are not. This day is not just reserved for romantic couples, but it is also an opportunity for singles to find love. While other companies in your industry might focus on events for couples, differentiate yourself by targeting the single market.

    • Singles-only parties: Host parties exclusively for singles, complete with music, dancing, games, and other activities to help them connect with each other.
    • Group activities: Organize group activities such as cooking classes, wine tasting, hiking, or other outdoor adventures to give singles an opportunity to bond and make new connections.
    • Matchmaking services: Offer personalized matchmaking services to help singles find compatible partners based on their interests, personality, and preferences.
    • Dating workshops: Conduct workshops to help singles develop dating skills and confidence, such as how to start a conversation, how to make a great first impression, or how to navigate online dating.
    • Anti-Valentine’s Day events: For those who are not interested in celebrating Valentine’s Day in a romantic way, host events that cater to their needs, such as comedy shows, movie screenings, or just a night out with friends.

    7. Promote Self Love

    While many businesses focus on romantic love, it’s also important to remind customers to take care of themselves and celebrate their own worth and well-being.

    • “Love Yourself First” Campaign: Encourage customers to celebrate self-love on Valentine’s Day by offering discounts on self-care products, such as bath bombs, face masks, and candles. Share affirmations and motivational quotes on your social media channels to spread the message of self-love.
    • DIY Spa Day: Partner with a local spa to offer a DIY spa day package for customers to pamper themselves at home. The package could include items such as a bathrobe, slippers, face masks, and scented candles.
    • Solo Date Night: Encourage customers to treat themselves to a solo date night by offering discounts on dining and entertainment options. Partner with local restaurants and movie theatres to offer special packages for customers who are celebrating self-love on Valentine’s Day.
    • Gift Baskets: Create gift baskets filled with self-care essentials, such as aromatherapy oils, journals, and candles, and offer them for sale to customers who want to spoil themselves on Valentine’s Day.
    • Virtual Workshops: Offer virtual workshops or classes on topics such as mindfulness, meditation, and self-care. These workshops can be held on Valentine’s Day or the days leading up to it and can be promoted through your social media channels and email list.

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    8. Create a Gift Guide for Valentine’s Day

    A Valentine’s Day gift guide is a useful marketing strategy because it simplifies the gift-buying process for customers. By curating a list of thoughtful gift ideas in one place, we make it easy for shoppers to browse options and select the perfect, unique gift for their loved ones. A well-crafted gift guide reduces the stress of picking an ideal present by providing customizable ideas tailored to evoke emotion. It lets customers conveniently shop our offerings based on recipient interest, relationship level, and budget.

    Overall, a Valentine’s Day gift guide boosts sales by capturing shoppers who want to buy a meaningful gift but find the process challenging without guidance. It’s an essential marketing tactic for improving customers’ shopping experience and driving revenue during this season of romance.

    9. Offer Limited Exclusive Products

    Offer Limited Exclusive Products - Valentine's Day Marketing Ideas
    Offer Limited Exclusive Products – Valentine’s Day Marketing Ideas

    Unveil a captivating new product this Valentine’s Day to boost sales by leveraging the allure of limited edition exclusivity to amplify demand. The notion of scarcity adds a layer of desirability, prompting customers to make impulsive purchases, knowing that the product may not be available later.

    You can take inspiration from Hershey’s successful approach with their meltaway rose kisses by transforming your product into a distinctive limited edition that mirrors the essence of a rose to infuse a sense of romance for Valentine’s Day. This strategic modification not only enhances the product’s uniqueness but also capitalizes on the seasonal sentiment, enticing customers to indulge in a one-of-a-kind treat for their loved ones.

    By creating a sense of urgency and aligning your product with the sentimental aspects of Valentine’s Day, you can stimulate impulse buying behaviour and drive increased sales during this romantic season.

    Valentine’s Day Business Ideas

    10. Host a Special Valentine’s Dinner

    Host an exclusive Valentine’s Dinner at your restaurant and provide couples with an unforgettable experience to create lasting memories. Distinguish your establishment from competitors by offering unique and memorable events.

    When planning a Valentine’s Day dinner, it’s worth considering how you can add some personal touches to make the evening unforgettable. You could decorate the venue to match the theme of the occasion, create a romantic atmosphere with the help of soft lighting and soothing music, and even offer a special menu featuring exclusive dishes designed specifically for the occasion. These details will help make your Valentine’s Day dinner stand out and leave a lasting impression on your guests.

    If you can understand your end user, their needs & wants, what inspires or dissuades them and finally make that connect with a balanced yet attractive campaign…..you’re set for a long game. Make your marketing efforts count, show your customers some love, and watch your sales soar this Valentine’s Day!

    11. Free or Expedited Shipping

    Offer free or expedited shipping by Valentine’s Day to encourage last-minute shoppers. Highlight this perk in banners, emails, and social media to drive urgency. Ensure clear deadlines for guaranteed delivery and consider bundling with limited-time Valentine’s deals.

    12. Target-Last Minute Shoppers

    Some people always wait until the last minute, and buying gifts is no different. Instead of making them feel guilty, there’s a better way to turn them into customers. If you can promise fast delivery for last-minute shoppers, you’ll be far ahead of your competition.

    13. Livestreaming

    Livestreaming lets retailers talk to customers in real-time and keep them engaged. They can show products, share behind-the-scenes moments, or answer questions live. For Valentine’s Day, a livestream can highlight special deals, give shopping tips, or feature special guests. This makes the brand feel more personal and helps build a strong connection with customers.

    14. Offer Omnichannel Shopping Experience

    Offering an omnichannel shopping experience for Valentine’s Day 2024 makes shopping easier and more flexible for customers. By combining online and in-store options, retailers can meet different shopping preferences. Features like online reservations, curbside pickup, and special online deals give customers more choices. This approach helps both tech-savvy online shoppers and those who enjoy in-store shopping, making Valentine’s Day shopping more convenient and enjoyable.

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    FAQs

    How can I market Valentine’s Day?

    You can promote your business on Valentine’s Day by marketing it by:

    1. Promoting gift cards.
    2. Creating at-home Valentine’s Day care packages.
    3. Create package deals and coupons.
    4. Show your love for a local charity.
    5. Celebrate self-love.
    6. Promote random acts of love.

    Is Valentine’s Day a business day?

    Valentine’s Day is not a public holiday. Restaurants may be busier than usual as many people go out for an evening with their spouse or partner.

    Why is it called Valentine’s Day?

    Valentine’s Day is named after Saint Valentine, a Catholic priest who lived in Rome in the 3rd Century.

    When to start marketing for Valentine’s Day?

    Begin marketing for Valentine’s Day at least a month in advance to build anticipation and capture early interest from your audience. Timing is crucial to maximize engagement and sales during the holiday season.

    What are the various Valentine’s Day business ideas?

    1. Offer personalized gift bundles or experiences tailored to couples’ interests and preferences.
    2. Host virtual events like cooking classes or DIY workshops for couples to enjoy together from the comfort of their homes.

  • Cricbuzz Marketing Strategy: How It Stays Ahead in the Cricket Game

    In this fast-moving world, who has the time to have a set up in their living room to sit back and watch the cricket match? That’s where Mr. Pankaj Chhaparwal’s brain clicked and he came up with the idea of Cricbuzz.

    Cricbuzz was founded in 2004 and was merged with the Go Cricket website in 2014 by its majority stakeholder Times Internet. Cricbuzz is a platform that features news, articles, and live coverage of cricket matches that includes videos, text commentary, players’ information, and team rankings.

    Cricbuzz uses many creative marketing strategies to highlight the company’s social media presence all over India. One of the Buzz created by them was a show during lockdown named ‘STRATEGIC TIMEOUT’ which denotes a short break from the busy life to sit back and enjoy the videos of cricket celebrities talking about the COVID-19 safety norms by practicing social distancing & talking about the proper use of sanitizers. They said that it was not a lockdown it was just a strategic time-out! Cricketers also humorously answered lockdown-related doubts, questions, and queries to lighten the mood of the masses and ensure maximum reach and knowledge of both, the safety norms and the brand Cricbuzz. There are many such brand and marketing strategies used by Cricbuzz. A few of the top ones are mentioned below:

    Cricbuzz Marketing – Video Advertising
    Cricbuzz Marketing – Social Media Platforms
    Cricbuzz Marketing – Commentary
    Cricbuzz Marketing – Spicy Pitch
    Cricbuzz Marketing – IPL Song

    Cricbuzz Marketing – Video Advertising

    Cricbuzz TV Advertisement – Cricket Ka Keeda – Milk

    It’s one of the best marketing techniques that Cricbuzz uses to attract the attention of its users. They first started with TV commercials in which they showcased everyday life situations and what happens when the ‘Cricket ka keeda’ bites people. In ‘Cricket ka keeda’ they telecasted a milk advertisement, in which the husband slips the milk packet by throwing it on his wife’s head and is busy watching the live scores on the Cricbuzz website. Also, they showcased a commercial in which a cricket enthusiast, enters his classroom in a towel watching the live match on the Cricbuzz app. The company targets young smartphone users and also cricket lovers as their audience. They give them the latest updates through live match videos and commentary with the option of recording and rewinding to watch their favorite shots again. This helped the company attract a lot of customers to the mobile app.

    Cricbuzz: The Ultimate Cricket Hub Driving Fans and Revenue | Owner | Founder | Revenue | Business Model
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    Cricbuzz Marketing – Social Media Platforms

    Cricbuzz Instagram and X
    Cricbuzz Instagram and X

    Social media platforms like Facebook, Twitter, YouTube have helped them bring live match updates and share rich content on their website. The company saw a huge growth in the social media users using their social media platforms mostly YouTube and Twitter for watching the live scores. Cricbuzz is growing over social media platforms. They have also started posting small video clips of cricketers after every match or tournament on their YouTube channel, and users can access them by searching for the clips of their favorite players.

    Cricbuzz’s social media strategy focuses on real-time updates, interactive content, and video storytelling to keep cricket fans engaged. It provides live scores, match highlights, polls, quizzes, and memes across platforms like Twitter, Facebook, and Instagram. The brand uses trending hashtags, short-form videos, and influencer collaborations with cricketers and analysts to boost engagement. By personalizing content and using strategic notifications, Cricbuzz ensures fans stay connected and engaged, making it a dominant company in cricket media.

    Cricbuzz Marketing – Commentary

    Cricbuzz has come up with a new concept of live commentary during the match. They offer commentary in two languages Hindi and English, which provides the company with a diversified audience who listen to both languages. Commentary is a way to provide inaccessible information to the viewers promptly and to enhance their viewing experience. By giving watchers the information they need and a clear way to think more about the game, Cricbuzz played very well. They started giving the commentary and also gave the written notes in the comments box section to let them read it afterward. This helped them achieve major success in their domain.

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    Cricbuzz Marketing – Spicy Pitch

    Cricbuzz- Spicy Pitch
    Cricbuzz- Spicy Pitch

    Cricket’s audience is always hungry for great cricket stories. So Cricbuzz came up with their original web series, Spicy Pitch which featured top cricketers telling stories about their life journey from the start of their career to becoming a successful and top cricketer in the Indian team. The show is based on the cricketers reciting their lives in their own words and a tagline was attached to the show ‘Apni Kahaani, ApniZubaani’. The show was a great success for the Cricbuzz family as the viewers loved listening to their favorite cricketers telling how and from where they started and how much practice, dedication, and hard work it takes to be in their position. Spicy Pitch helped Cricbuzz to grow into a premier OTT platform that not only provides the best news on cricket but also the best entertainment on its platform for viewers.

    Spicy Pitch

    Cricbuzz Marketing – IPL Song

    #AbCricketBuzzega

    IPL (INDIAN PREMIER LEAGUE) is a massive event for Indian cricket fans, but in 2020 due to the COVID-19 pandemic, it wasn’t sure if IPL would be conducted or not. It was that time when the news came out that IPL would be played, Cricbuzz started working on its strategy to make the audience get out of the lockdown boredom and thus came up with a Rap song before IPL 2020. They worked on the rap song and came up with a short video with the phrase ‘Ab Cricket Buzzega’. In the video, they show how a cricket fan is getting bored due to the conditions outside, and as the video reaches its climax, Cricbuzz shows the excitement using some cricket phrases, that come every year with the IPL by using their Cricbuzz’s latest update and live commentary. Also, the marketing campaign was quite refreshing and gave hope to raise the spirits of viewers with the same old excitement they had before the COVID-19 pandemic with Cricbuzz.

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    Conclusion

    Cricbuzz is a company that focuses more on its audience and cricket. They plan their strategies according to the viewer’s needs. Cricbuzz has achieved many major milestones during its journey till now and no doubt has added every media platform to its strategy to make it a big success.

    FAQs

    Who is CEO of Cricbuzz?

    Pankaj Chhaparwal is the CEO of Cricbuzz.

    Who owns Cricbuzz?

    Cricbuzz is owned by Times Internet.

    Who is Cricbuzz founder?

    Pankaj Chhaparwal, Piyush Agrawal, and Pravin Hegde have created Cricbuzz.

    Who are the Top Competitors of CricBuzz?

    • ESPN Cricinfo
    • International Cricket Council
    • Onecricket
    • Cricketcountry
    • Cricket Exchange

    Which country owns Cricbuzz?

    Cricbuzz is Indian cricket news website.

    Who is the best commentator of cricbuzz?

    Harsha Bhogle

  • The Best Black Friday Marketing Campaigns of All Time

    You might think Black Friday advertising is just about yelling “SALE!” and endless discount banners. The reality is quite different. Black Friday has produced some of the most creative marketing campaigns we’ve seen. Brands like Samsung created reverse auctions while Patagonia took an anti-consumerism stance. These approaches showed that Black Friday advertising goes beyond price cuts.

    These campaigns turned a simple discount day into something bigger – a cultural phenomenon. Some brands took bold steps. They raised prices when others lowered them. They connected shopping with social causes. A few brands even told their customers not to buy anything. Here we look at some state-of-the-art campaigns that did more than boost sales – they reshaped our view of Black Friday completely. These campaigns teach us valuable lessons about creativity, courage, and marketing that shape retail strategies today.

    Samsung’s Reverse Auction Campaign (2022)
    Patagonia’s ‘Don’t Buy This Jacket’ Campaign (2011)
    Google’s #BlackOwnedFriday Initiative (2020-2022)
    TWOJEYS Casino Heist Campaign (2020)
    McDonald’s ‘Mistake’ Tweet Campaign (2017)

    Samsung’s Reverse Auction Campaign (2022)

    Samsung’s Reverse Auction Black Friday Campaign

    Samsung redefined Black Friday advertising with a game-changing concept in 2022. The company turned traditional discounting upside down by launching a reverse auction platform that gave customers control over pricing.

    Campaign Strategy and Implementation

    The concept was simple yet revolutionary. Samsung’s reverse auctions started at full retail price and dropped until someone placed a bid or the price reached INR 83.77. This was different from traditional auctions where prices go up. The platform came with several features:

    • Dynamic content and live bidding capabilities
    • Up-to-the-minute price drops visible to all participants
    • Automatic bid processing system
    • Mystery product reveals to keep excitement high

    Premium products became available through this unique pricing model. These included the 85″ QN900B Neo QLED 8K Smart TV (RRP INR 1,005,104.69) and Galaxy Z Fold4 (RRP INR 209,330.49).

    Consumer Response and Engagement

    The auctions generated tremendous enthusiasm. Over 51,600 people signed up to participate. Customers grabbed products at significant discounts:

    • Smart Monitor M8 UHD went for 49.7% off RRP
    • The Freestyle Portable Projector sold at 46.5% off RRP

    The industry recognised this breakthrough approach. The campaign won multiple prestigious awards including Silver Cannes Lions for Data-Driven Direct Strategy and Use of Digital Platforms, along with Bronze Cannes Lions for Consumer Goods and Small-Scale Media.

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    Patagonia’s ‘Don’t Buy This Jacket’ Campaign (2011)

    Patagonia's 'Don't Buy This Jacket' Black Friday Campaign
    Patagonia’s ‘Don’t Buy This Jacket’ Black Friday Campaign

    Patagonia shocked the advertising world during Black Friday 2011. While other retailers slashed prices, they ran a full-page New York Times ad with an unusual headline: “Don’t Buy This Jacket.”

    Campaign Message and Values

    The campaign showcased Patagonia’s steadfast dedication to environmental responsibility. The brand boldly revealed their best-selling R2 jacket’s environmental cost:

    • 36 gallons of water consumed (equivalent to 45 people’s daily needs)
    • 20 pounds of carbon dioxide emitted (24x the jacket’s weight)
    • Two-thirds of its weight in waste produced

    This message lined up with their mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.”

    Marketing Strategy and Execution

    Simple yet powerful describes the campaign’s execution. A full-page ad displayed their popular jacket next to detailed environmental data. The Common Threads Initiative made this Black Friday advertising stand out by asking consumers to:

    • Buy only what they need
    • Repair what breaks
    • Reuse or recycle everything else

    The campaign’s influence reached way beyond the reach and influence of immediate sales. Yvon Chouinard, Patagonia’s founder, observed: “Every time we’ve done the right thing, it’s ended up making us more money.” Many brands now follow similar value-driven approaches, showing that environmental responsibility and business success can go hand in hand.

    Patagonia became the trailblazer of environmentally responsible Black Friday campaigns. They continued this tradition through initiatives like their 2016 campaign, where they donated 100% of Black Friday revenues to environmental protection groups.

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    Google’s #BlackOwnedFriday Initiative (2020-2022)

    Google’s #BlackOwnedFriday Initiative

    The 2020 COVID-19 pandemic devastated businesses worldwide. Yet it sparked one of the most meaningful Black Friday marketing initiatives. Google turned the year’s biggest shopping day into a powerful movement that supported Black-owned businesses as they fought to survive.

    Campaign Development and Goals

    A harsh reality sparked this initiative: 41% of Black-owned businesses had shut down during the pandemic. Google partnered with the US Black Chambers, Inc. to build a campaign that went beyond traditional advertising. They set out with clear objectives:

    • Build long-term economic strength
    • Help people find businesses through Google products
    • Reshape consumer shopping habits

    Social Impact and Reach

    The campaign grew remarkably. It featured partnerships with renowned artists like Wyclef Jean, Ari Lennox, and Keke Palmer. The 2023 version turned “100% Pure Love” into “100% Black-Owned” – a perfect blend of culture and purposeful marketing.

    Business and Community Results

    Participating businesses saw exceptional growth. GROUNDED, one featured business, saw its Instagram traffic jump by an incredible 3000%. The program introduced useful tools such as:

    • Black-owned business badges on Google Maps and Search
    • AI-powered Product Studio to create better product images
    • A dedicated microsite showcasing Black-owned products

    This campaign stands out in Black Friday advertising because of its dedication to permanent change. Google built a support system that helps Black entrepreneurs year-round, instead of focusing on just one day of sales.

    “Where America spends their dollars really can make change,” became more than words – it grew into a movement that changed how people think about conscious shopping during the holidays.

    TWOJEYS Casino Heist Campaign (2020)

    TWOJEYS Casino Heist Campaign

    Black Friday advertising reached new heights when TWOJEYS, a Spanish unisex jewellery brand, turned their 2020 campaign into a Hollywood-style heist film.

    Creative Concept and Execution

    The brand created an amazing 5:40-minute movie with a star-studded cast. Actor Oscar Casas, model Jessica Goicoechea, YouTuber Nil Ojeda, and singer Lil Moss teamed up with TWOJEYS founders to tell a thrilling story about a €10 million jewellery heist from a casino bank.

    These production elements stood out:

    • Cinema-quality filming that matches Hollywood standards
    • A story that keeps viewers on the edge of their seats
    • Natural placement of brand elements
    • Entertainment and marketing that work hand in hand

    Campaign Success Metrics

    The results were a big deal as they meant traditional Black Friday marketing standards were left in the dust. The first 24 hours showed:

    • 5,000+ new orders came flooding in
    • An incredible 5 million Instagram views
    • Brand awareness skyrocketed across European markets
    • Engagement rates hit record levels for a jewellery brand

    This campaign stands out because it took Black Friday advertising from basic promotional content to must-watch entertainment. TWOJEYS proved that great storytelling can turn advertising into something people want to watch and share. Sometimes the best way to boost sales is to give people something they truly enjoy.

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    McDonald’s ‘Mistake’ Tweet Campaign (2017)

    McDonald's 'Mistake' Tweet Campaign
    McDonald’s ‘Mistake’ Tweet Campaign

    The best marketing wins sometimes come from apparent mistakes. Our team analysed one of the most intriguing Black Friday advertising moments. McDonald’s posted what looked like an incomplete tweet: “Black Friday **** Need copy and link****.”

    Social Media Strategy

    A social media nightmare at 2 AM turned into a masterclass in brand management. McDonald’s took a potential PR crisis and reshaped the scene into marketing gold. The tweet stayed live for hours, which showed remarkable restraint in crisis management.

    Their response strategy turned out brilliant:

    • They managed to keep the tweet instead of deleting it
    • They followed up with a clever self-deprecating response
    • They utilised the moment to show brand authenticity

    The way competitors joined the conversation fascinated us. Wendy’s, known for their social media wit, couldn’t resist jumping in, which amplified the campaign’s reach even further. The “mistake” created more awareness than any planned Black Friday marketing could have achieved.

    Brand Engagement Results

    This campaign’s success taught us valuable lessons about modern marketing:

    1. Authenticity Wins: The human element of the “mistake” struck a chord more than polished marketing
    2. Quick Thinking Matters: Their follow-up tweet about needing McCafé coffee first showed the perfect brand voice
    3. Engagement Over Perfection: The imperfect tweet created more interaction than their typical promotional content

    This case turned from a potential crisis into a textbook example of modern social media marketing. Brands have tried to copy this “authentic” approach, but McDonald’s accidental success showed that the best Black Friday advertising comes from embracing imperfection rather than chasing perfection.

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    Final Thoughts

    Successful campaigns shared key ingredients: they stayed true to their values, had a clear purpose, and knew their customers well. Samsung created excitement with reverse auctions while Google’s #BlackOwnedFriday showed how technology could drive social change. McDonald’s proved that authentic imperfections appeal more than perfect marketing. Barnes & Noble reminded everyone that physical stores still create unique experiences.

    These stories teach crucial lessons about marketing today. Brands need to stand for something real, take bold creative risks and build real relationships with customers instead of chasing quick profits. The numbers tell the story – Patagonia’s sales grew 30% after asking people not to buy their products. TWOJEYS got 5,000 orders through creative storytelling.

    StartupTalky’s Instagram page offers great content, reels, case studies, memes and more to help you learn about retail breakthroughs and marketing insights.

    Black Friday’s future belongs to brands that build meaningful customer connexions while staying authentic. These campaigns prove that customers notice and respond when brands dare to be different and true to themselves.

    FAQ

    What are some of the best Black Friday marketing campaigns in history?

    Some of the best Black Friday marketing campaigns of all time are:

    • Samsung’s Reverse Auction Campaign (2022)
    • Patagonia’s ‘Don’t Buy This Jacket’ Campaign (2011)
    • Google’s #BlackOwnedFriday Initiative (2020-2022)
    • TWOJEYS Casino Heist Campaign (2020)
    • McDonald’s ‘Mistake’ Tweet Campaign (2017)

    What sells the most on Black Friday?

    Electronics, home appliances, clothing, and toys are the top-selling categories on Black Friday.

    How do you run a successful Black Friday campaign?

    1. Start early with teaser campaigns.
    2. Offer exclusive deals and discounts.
    3. Use email and social media for promotions.
    4. Ensure a seamless checkout process.
    5. Leverage urgency with limited-time offers.

  • IndiaMART Business Model | How IndiaMART Makes Money

    Established in 1996, IndiaMART is a leading online marketplace in India that connects buyers and suppliers, facilitating B2B transactions. It has grown to become one of the largest platforms in the country, offering a user-friendly website and mobile app featuring a wide array of products and services, from industrial machinery to consumer goods. With its headquarters in Noida, IndiaMART also has branch offices in major cities across India, including Mumbai, Bengaluru, and Delhi, enhancing its nationwide reach.

    This article will examine IndiaMART’s business model, exploring how it makes money and showcasing what makes it stand out in the B2B marketplace.

    About IndiaMART
    IndiaMART Business Model
    How IndiaMART Makes Money – Revenue Model of IndiaMART
    IndiaMART Unique Selling Proposition
    IndiaMART SWOT Analysis

    About IndiaMART

    IndiaMART Office
    IndiaMART Office

    Founded in 1996 by Dinesh Agarwal and Brijesh Agrawal, IndiaMART has become India’s leading online B2B marketplace, revolutionizing business connections and transactions. Initially created to connect Indian manufacturers with global buyers, it started as a simple directory for the Delhi NCR region when internet use in India was just 15,000 users. By 1999, IndiaMART had grown to over 1,000 listings.

    During the late 1990s dot-com boom, the platform adapted to support direct buyer-seller transactions and emphasized exports. Offering web page creation for SMEs and later adding lead generation and premium listings, IndiaMART adopted a subscription-based revenue model. Today, it connects 8 million suppliers with 198 million buyers, using AI and machine learning to enhance matchmaking and user experience.

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    IndiaMART Business Model

    IndiaMART Business Models
    IndiaMART Business Model

    IndiaMART offers both free and paid services, especially for SMEs. SMEs can register for free and are added to their industry list, with a free website on IndiaMART. Similar to platforms like YouTube and Spotify, users can pay to upgrade their profiles. Premium memberships offer more business options, generating revenue through subscription fees. 

    IndiaMART encountered major challenges during economic downturns, such as the 2007-2009 Global Financial Crisis, which caused a decline in exports. To adapt, the company shifted its focus to the domestic B2B market, strengthening its position within India.

    IndiaMART hosts a vast database of sellers across various industries, making it a key source for diverse products and services.IndiaMART also offers powerful marketing tools, including email marketing, SEO strategies, and social media marketing, to boost sellers’ outreach and engagement. Partnerships with financial institutions, payment gateways, and media companies strengthen IndiaMART’s services and reliability. 

    How IndiaMART Makes Money – Revenue Model of IndiaMART

    IndiaMART Financials - IndiaMART Business Model Explained
    IndiaMART Financials

    IndiaMART employs a multi-faceted revenue model centered on connecting buyers and suppliers in the B2B marketplace.

    Subscription Fees

    One of the primary streams is subscription fees, where suppliers pay for premium memberships that enhance their visibility on the platform. These subscriptions, available on a monthly or annual basis, offer various benefits, including improved search rankings and access to additional features.

    Pay-Per-Lead

    Additionally, IndiaMART operates a pay-per-lead model, allowing suppliers to purchase leads generated from buyer inquiries, which connects them directly with potential customers actively seeking their products or services.

    Advertising Revenue

    Another significant revenue source is advertising revenue, with businesses paying to promote their products or services through advertisements on the IndiaMART website and mobile applications, thereby increasing their visibility to a broader audience.

    Request for Quote(RFQ)

    The platform also offers Request for Quote (RFQ) services, enabling suppliers to pay for access to buyer requests for quotes, and facilitating direct responses to inquiries.

    Payment Facilitation

    Furthermore, IndiaMART has introduced payment facilitation services that enable buyers to securely complete transactions with suppliers, further streamlining the purchasing process.

    IndiaMART has shown impressive financial performance in recent years, underscoring its strong presence in the B2B marketplace. For the fiscal year ending March 2024, the company reported total revenue from operations of ₹1,197 crore. In terms of profitability, IndiaMART achieved a Profit After Tax (PAT) of ₹374.3 crore for FY 2024. Additionally, the operating profit margin was reported at 42.23%, demonstrating effective cost management and operational efficiency that contribute to its overall financial health.

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    IndiaMART Unique Selling Proposition

    IndiaMART’s Unique Selling Proposition (USP) lies in its ability to offer a comprehensive, trustworthy, and efficient B2B marketplace that seamlessly connects buyers and suppliers.

    IndiaMART SWOT Analysis

    Strengths

    • IndiaMART holds over 60% of the market share in India’s B2B listings, making it a leader in the industry.
    • The platform connects 7.9 million+ suppliers with a wide pool of buyers, facilitating varied business interactions and expanding market access.
    • IndiaMART’s revenue reached ₹1,197 crore in FY 2024, a 20.71% increase from the previous year, showing consistent growth.
    • Advanced use of AI and machine learning improves search functions and matchmaking, enhancing user experience and efficiency.
    • The platform generates millions of business inquiries yearly, offering valuable leads that help boost supplier sales.

    Weaknesses

    • IndiaMART’s reliance on India for most of its revenue poses risks during economic downturns.
    • The platform is less strong in consumer services compared to industrial sectors, indicating some market gaps.
    • Competes with major players like Alibaba and TradeIndia, which can affect profit margins and market share.

    Opportunities

    • Expanding into areas like agro and pharma could diversify revenue and attract more users.
    • Increasing digitization among MSMEs creates a major growth opportunity that aligns with IndiaMART’s services.
    • Expanding globally could allow IndiaMART to access more markets and meet international demand for Indian products.

    Threats

    • Economic challenges can reduce buyer spending, affecting transactions on the platform.
    • Adapting to changing data protection and e-commerce regulations requires continuous investment and can be challenging.
    • Fast technological changes mean IndiaMART needs to keep innovating to stay competitive; falling behind could lead to market loss.

    Conclusion

    IndiaMART is a powerful leader in the B2B marketplace, utilizing its vast network, advanced technology, and strong financial results to effectively connect millions of suppliers and buyers. Its unique selling proposition is centered around a comprehensive platform that primarily serves small and medium enterprises (SMEs), equipping them with essential tools for growth and improved market access.

    FAQ

    Is IndiaMART profitable?

    Yes, IndiaMART is profitable, with steady revenue and profit growth despite some quarterly fluctuations.

    How does IndiaMART work for buyers?

    IndiaMART allows buyers to search for products, compare suppliers, and directly connect with sellers. It offers product listings, price quotes, and a secure payment option.

    Who is CEO of IndiaMART?

    The CEO of IndiaMART is Dinesh Chandra Agarwal.

  • Unlocking Marketing Potential: Leveraging Online Influencers, AdTech Innovations, and the Power of Social Media

    The process of developing a brand cannot be completed without advertising. Enthralling commercials have the power to leave a lasting impression on customers. Companies can promote their products and services and solidify their position in the market through advertising. Innovative, creative, and able to attract and fascinate the target audience are general characteristics of effective commercials. By 2028, the Indian advertising business is expected to reach Rs 1,544.07 billion, according to a survey.

    Amazing ads have been shown to people throughout the years; for example, the “Just Do It” campaign by Nike, the “Palace-Tera Dil Roshan” campaign by Happydent, and the “Dimaag Ki Batti Jala De” campaign by Mentos are all great examples of how advertising can make people remember brands and their products.

    The advertising industry has experienced a seismic shift throughout the years, adjusting to new forms of media, consumer habits, and technology. There has been a dramatic shift in advertising from the era of traditional print ads to the digital age. Newspapers, magazines, and billboards used to be the main forms of print advertising. As radio and television became more commonplace in the latter half of the twentieth century, broadcast advertising became increasingly prominent. To attract customers through auditory and visual channels, businesses began making catchy jingles and advertisements. The proliferation of digital advertising can be attributed to the new advertising channels made possible by the digital revolution. When marketers realized they could reach consumers online as well, display advertisements, SEM, and social media ads all took the stage. Technological developments in the last several years have propelled targeted advertising to the forefront.

    Utilizing Online Influencers to Up the Game
    AdTech Holding the Aces
    The Rise of Social Media as a Trustworthy Resource

    Utilizing Online Influencers to Up the Game

    Even though the definition of an “influencer” is up for grabs in a world where everyone from Jaya to Jerry thinks they’re an influencer, numerous brands are bringing online personas to television. Subtly hinting at potential influencer marketing trends, marketers are implementing techniques. Spending on influencers could increase by 70-100% this year, according to media sources, and it’s interesting to note that it’s not limited to the digital realm. Nowadays, it’s not uncommon for a famous face from a viral video to make an appearance during a commercial break. Furthermore, not a single “freaky” algorithm is involved.

    Several news outlets have reported that the main benefit of these internet celebrities is their relatability. Moreover, people increasingly use Google to search instead of examining the portfolios that casting directors present. Influencer marketing on television is also said by industry professionals to be a cost-effective strategy. Not only do they know what they’re doing for brand businesses, but they also price less than a B-list Bollywood actor and throw fewer tantrums.

    Value of the Advertising Industry in India From 2016 to 2022, With Estimates Until 2024
    Value of the Advertising Industry in India From 2016 to 2022, With Estimates Until 2024

    AdTech Holding the Aces

    Third-party service providers mostly make AdTech decisions, meaning which technologies to deploy. Although it’s still a small market, the ‘client direct’ segment of the AdTech industry is on the rise. Various entities, such as holding companies and independent agencies, remove the advertiser’s marketing department from the decision-making process.

    Because of the recession‘s increased scrutiny of advertising budgets and the fact that the underlying technologies are no longer amenable to outsourcing on the same scale, advertisers must stay abreast of developments in the AdTech industry. While the aforementioned third parties may have the necessary expertise, financial clout, or other advantages to make decisions on the advertiser’s behalf, the latter would do well to question the reasoning behind such decisions or even take the lead in making them. This would give the former more agency and transparency.

    The Rise of Social Media as a Trustworthy Resource

    One of the most reliable marketing strategies in the modern era is social media. Companies nationwide are starting to see the unrealized potential of these modern marketing platforms. These enable firms to connect with clients on a personal level; they are virtual, accessible, and inexpensive. There have been projections that the direct-to-consumer sector will surpass $100 billion by 2025’s end. Certainly, there is zero tolerance for mistakes or misunderstandings in this direct-to-consumer model. Also, it makes sure that reviews and feedback are honest, which is great for product creation and improvement.

    But here’s a critical issue that needs fixing. The traditional methods of doing business are still the preferred choice of small firms in tier-2 and tier-3 cities. They see social media as a passing trend. They must realize that social media’s influence will only grow in the years to come. Therefore, they need to be digital and social media savvy if they want to stay in business because those are the foundations of every successful enterprise nowadays.

    The aforementioned changes show that the advertising industry in India is undergoing a technological transformation. Because of this, it is also well-positioned to offer several chances to everyone involved. Therefore, its expansion could be seen as a major turning point for this industry.

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  • Walmart’s Marketing Strategies: The Largest Retailer in the World

    Walmart is a global retail company with headquarters in the US. Sam Walton launched the business in 1962, and it has since developed into one of the leading retailers worldwide. Almost 2.3 million people are employed by Walmart, which runs over 11,000 locations across 27 countries.

    Walmart offers an extensive range of products at affordable costs, including food, electronics, apparel, home goods, and more. The business operates under several distinct names, including Walmart, Sam’s Club, and Jet.com.

    Walmart is renowned for its effective inventory and supply chain management systems, which enable the business to provide cheap pricing while upholding high standards of customer service. Also, the business provides a wide range of services, such as Walmart Pay, online grocery buying, and free two-day shipping on several products.

    Walmart has recently placed a strong emphasis on sustainability and social responsibility, establishing challenging targets for cutting emissions and waste while also aiming to enhance working conditions for staff members in its supply chain.

    Despite criticism over its labor policies and effects on small companies, Walmart continues to be a significant player in the retail sector, having a significant presence both domestically and abroad.

    Walmart Target Audience
    Walmart Marketing Mix
    Walmart Marketing Campaigns
    Walmart Marketing Strategies

    Walmart Target Audience

    Walmart usually caters to a wide range of people. With a large selection of low-cost items, the business hopes to cater to clients of all ages, genders, and socioeconomic sectors.

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    Walmart nevertheless targets a number of distinct client niches. A few of these include:

    • Consumers searching for value and affordability: Walmart is renowned for having low pricing on a variety of goods, which draws in people on the hunt for both.
    • Families: Walmart provides a range of goods catering to families, such as food, baby supplies, toys, and household necessities.
    • Customers in rural areas: Walmart has a big presence there and may be the only major store in the region.
    • Shoppers who are tech-savvy: They find Walmart more appealing now that the company has made investments in its online store platform.
    Walmart Online Store Platform
    Walmart Online Store Platform
    • Customers who value health and wellness: Walmart has increased its offering of organic and natural items and pharmaceutical services to entice customers who place a high priority on these factors.

    Generally, a diverse group of people makes up Walmart’s target market, but the corporation places a strong emphasis on providing cheap costs, convenience, and a large variety of goods to satisfy those demands.

    Walmart Marketing Mix

    The four Ps make up Walmart’s marketing mix: product, price, location, and promotion. The way Walmart treats each of these components is broken down as follows:

    • Product: Walmart sells a large variety of goods under both its own and other brands, including food, electronics, apparel, household goods, and more. Walmart’s product strategy is centered on offering customers high-quality, reasonably priced goods that satisfy their demands.
    • Price: Walmart leads the discount retail sector by offering its items at the lowest cost feasible. This pricing approach has helped Walmart become a market leader. The business keeps costs down by using its effective inventory and supply chain management systems, and it then passes those savings on to customers.

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    • Place: Walmart has a sizable and expanding network of stores, both domestically and internationally, that are well-placed to cater to customers in a range of markets. Walmart provides online shopping and grocery pickup services in addition to physical locations to give customers more convenience.
    • Promotions: Advertising, sales promotions, and public relations are just a few of the promotional strategies Walmart uses. The business makes significant investments in advertising, reaching consumers through a range of platforms including TV, print, and internet media. Also, Walmart runs sales events with discounts and coupons to entice shoppers to buy things.

    In addition to the four Ps, Walmart has recently placed an emphasis on sustainability and social responsibility, trying to cut emissions and waste while also enhancing working conditions for staff members in its supply chain. These initiatives now play a significant role in the company’s overarching marketing strategy.

    Walmart Marketing Campaigns

    Walmart has launched several marketing campaigns over the years to promote its products and services. Here are a few examples:

    Save Money, Live Better

    This is Walmart’s long-standing tagline, which communicates the company’s commitment to offering low prices and high-quality products to its customers. The tagline has been used in various advertising campaigns over the years, including TV commercials and digital ads.

    Walmart – Save Money Live Better

    Made in America

    Walmart launched a campaign in 2013 to promote American-made products and to support US-based manufacturing. The campaign included advertising, in-store signage, and partnerships with American manufacturers.

    Grocery Pickup

    Walmart has heavily promoted its grocery pickup service in recent years, which allows customers to order groceries online and pick them up at a Walmart store. The company has used a variety of advertising channels to promote the service, including TV commercials and digital ads.

    Walmart Grocery Pickup, how it Works, and Tips

    The Walmart Box

    Walmart launched a subscription box service in 2018, called “The Walmart Box.” The service sends customers a box of curated products every season, including items from Walmart’s private-label brands. Walmart has promoted the service through social media and email marketing.

    The Walmart Box
    The Walmart Box

    Famous Cars

    Walmart partnered with Universal Pictures in 2018 to launch a campaign featuring famous cars from movies and TV shows, such as the Batmobile and the DeLorean from “Back to the Future.” The campaign included in-store events and online promotions and was designed to promote Walmart’s automotive department.

    Overall, Walmart’s marketing campaigns have focused on promoting its low prices, high-quality products, and commitment to sustainability and social responsibility. The company has used a variety of channels, including TV, print, digital media, and in-store signage, to reach its customers.

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    Walmart Marketing Strategies

    Walmart’s success can be attributed to several key marketing strategies that have helped the company to build a strong brand and attract a large customer base. Here are a few strategies that have contributed to Walmart’s success:

    • Low Pricing Strategy: Walmart has been known for its “Everyday Low Prices” strategy, which involves offering products at lower prices than competitors. This pricing strategy has helped Walmart to attract customers who are looking for value and affordability.
    • Wide Product Selection: Walmart offers a wide range of products, including groceries, electronics, clothing, household items, and more. This selection of products has helped to make Walmart a one-stop-shop for customers, increasing convenience and attracting a larger customer base.
    • Efficient Supply Chain Management: Walmart has an efficient supply chain management system that helps to keep costs low and improve product availability. The company’s use of technology, including its advanced inventory management systems, has helped it to streamline its operations and keep prices low.
    • Strong Brand Identity: Walmart has built a strong brand identity around its commitment to offering low prices and high-quality products. The company’s “Save Money, Live Better” tagline, its blue and yellow logo, and its in-store signage all help to reinforce this brand identity and create a sense of familiarity and trust among customers.
    Walmart - Logo, and Tagline
    Walmart – Logo, and Tagline 
    • Customer Service: Walmart places a strong emphasis on customer service, offering a variety of services such as in-store pickup, online ordering, and free shipping. This focus on customer service helps to build loyalty and trust among customers.
    • In-store Promotions: Walmart frequently runs in-store promotions, such as “Rollback” discounts, to incentivize shoppers to make purchases. These promotions are often advertised on signs throughout the store.
    Rollback - Walmart's In-Store Promotions
    Rollback – Walmart’s In-Store Promotions 
    • Customer Loyalty Programs: Walmart provides “Walmart Rewards,” a customer loyalty program that enables consumers to accrue points for purchases. You may exchange these points for savings or other benefits.
    • Private Labels: Walmart offers a variety of private label brands, including Great Value and Equate, which provide goods at a lesser cost than national brands. Walmart is able to retain its reputation for low costs because of its private-label products.
    • Store Layout and Design: Walmart’s store layout and design were thoughtfully created to entice customers to stay longer and make more purchases. The layout of the store, for instance, frequently directs people away from popular items and encourages impulse purchases.
    How Walmart Gets You to Spend More
    • Social Responsibility: Walmart’s marketing plan places a strong emphasis on social responsibility issues including environmental sustainability and community participation. Walmart may attract clients that value corporate social responsibility by highlighting its commitment to these concerns.

    Overall, Walmart’s success can be attributed to a combination of low pricing, wide product selection, efficient supply chain management, strong branding, and excellent customer service. These marketing strategies have helped Walmart to build a strong brand and attract a loyal customer base.

    Hope you take inspiration from marketing strategies employed by Walmart to be a market leader and build strategies that suit your business.

    FAQs

    What is the target audience of Walmart?

    Walmart usually caters to a wide range of people. With a large selection of low-cost items, the business hopes to cater to clients of all ages, genders, and socioeconomic sectors.

    What are a few marketing campaigns launched by Walmart?

    Walmart has launched several marketing campaigns over the years to promote its products and services. Here are a few examples:

    • Save Money, Live Better
    • Made in America
    • Grocery Pick-Up
    • The Walmart Box
    • Famous Cars

  • Revenue Generation Model of Television Channels

    The Indian Television Industry produces thousands of programs in many Indian languages with the Hindi, Tamil and Telugu factions of the industry being the largest.  In 2021, the Indian Television Industry was worth INR 720 billion and is estimated to reach INR 826 billion by 2024.

    Emergence & Expansion of the Television Industry

    Television emerged on the Indian market in 1959 as an experiment which offered two-hour programs for a week.  It soon garnered popularity and by the 1970s television centres were opened in other parts of the country.  The year 1976 saw Doordarshan emerging as a separate government department and in 1982 it telecasted the 9th Asian Games. The 1990s saw the television industry expand with the emergence of private television channels.  It began after CNN broadcasted the Gulf War.  STAR (Satellite Television Asian Region), which was based in Hongkong entered into an agreement with an Indian company giving birth of  Zee TV. Several other channels came into existence during this time including regional channels and international channels like CNN, BBC and Discovery offering different categories of entertainment to a wide variety of audience.  This expansion also gave rise to DTH (Direct To Home) cable operators. By the year 2016, Indian Television boasted of 857 channels of which 184 were paid channels.

    Television has become an integral part of people’s daily lives.  The popularity of the medium is due to its capability to cater to the needs of its audiences through various shows of different genres telecasted through various channels.

    Revenue Generation Model

    As with any commercial enterprise, television industry operates with the basic idea of generating revenue and posting profits.  The various channels generate revenue from three basic streams – Advertisements, Subscription Services, Sponsorships & Product Placements, Licensing owned Content and Re-transmission Fees.

    1. Advertisements

    Television channels sell airtime and slots to advertisers who wish to showcase their products or services during commercial breaks.  The slot and airtime rates depend on the time and on the popularity of the show as well as the time-length of the advertisement itself. Advertisements broadcasted during prime time cost more than those which are broadcasted at low viewership slots, like mornings or early evenings.  Even the TRP (Television Rating Points) ratings of the show affect the airtime rates.

    2. Subscription Services

    This is a two-pronged process.  Some television channels are made available to subscribers, by DTH operators, on payment, which could be monthly or annually.  A part of this subscription fees goes to the channel itself.  This model of revenue generation is largely volume based.

    3. Sponsorships & Product Placements

    Television channels are a high interest sponsorship venue due to their wide and deep audience penetration.  They receive funding from sponsors for programming.  A high revenue is also generated from specific advertiser product placement within their shows.

    4. Licensing Owned Content

    Television Channels also produce and distribute content like programs or movies and generate revenue by licensing or outright selling the rights to other networks or streaming devices.

    5. Re-transmission Fees

    Television channels charge fees from cable distributors and satellite operators to allow them the right to retransmit their local signals.  This can happen for a program that sees high demand.

    Specific coverage of live events like sports, concerts or award shows are also a high revenue generating stream for television channels.  Such events attract large audiences which, in turn, translate into higher advertisement rates.  Another minor, however, effective revenue generation source is the internet. Television channels stream their program episodes via YouTube and generate income on the number of times the program is viewed.  This also works as an advertisement for the program and the channel and can increase their audience reach.

    Trends in the Television Industry

    The delivery of television programs to the audience has undergone a huge change, especially in the recent years. What was delivered through relied antennas has switched to dishes, distribution through cable networks and direct broadcast satellites.  Through the use of Internet Protocol Television, programs are available to watch on mobile phones.

    Conclusion

    The television industry is fiercely competitive and its revenue generation is heavily dependent on capturing the viewers attention and sustaining it.  Effectively, it is that attention that the channels sell to the advertisers.  While the TV channel landscape continues to evolve with the rise of digital media and streaming services, the fundamental principles of generating revenue through high-quality content and effective advertising remain constant.

    💡
    The revenue of TV channels in India primarily comes from advertising, which contributes around 70-80% of their total revenue.

    • As per industry estimates, the Indian TV advertising market was valued at approximately 35,000 crore INR (~$4.7 billion) in 2021.
    • The television revenue is expected to grow at a CAGR of 4-5% and reach Rs 826 billion by 2024, according to EY FICCI M&E 2022 report.
    • The report says, the ad revenue of TV is expected to become Rs 394 billion in 2024.
    • Revenue from subscriptions for TV channels is expected to reach Rs 415 billion in 2023.

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    FAQs

    How do free TV channels make money?

    Free Tv channels earn revenue by displaying ads between the shows.

    How much does it cost to start a TV channel?

    To start a non news channel the net worth of the company should be around 5 crores.

    What is the benefit of high TRP?

    If a channel has high TRP they can charge a higher amount from advertisers.

    What is the revenue model for TV Channels?

    The two key methods of revenue for TV Channels are:

    • Subscriber fee
    • Advertising

    How many TV channels are there in India?

    There are 850 TV channels in India.

    What is full form of TRP?

    TRP stands for Television Rating Point.

    Who calculates the TRP for Television Channels?

    TRP is calculated by Broadcast Audience Research Council using “BAR-O-meters”.

  • Times Square: How much is it cost to Advertise at the Biggest Advertising Hub?

    Marketing is one of the most important factors for any kind of brand. If they want the existence of their brand to be known, the marketing of that brand has to be done right. Advertising is one of the main parts of marketing. When you advertise, the audience starts knowing about your brand and it creates a demand for your product or services amongst your potential buyer. When we talk about advertising, billboards are one of the main aspects of them, and when it comes to Billboards what is better than Times Square?

    In this article, we will talk about the biggest advertising hub in the world and will decode how it has contributed to the success of so many brands. So, let’s not wait anymore and get started with the business.

    “It’s pretty cliched, but Times Square is just incredible. You really feel like you’re in the capital of the world.”

    -Timothy F. Cahill

    What is Times Square?
    History of Times Square
    Why Times Square Ads Are So Famous
    Top 5 Most Creative Advertising in Times Square
    Brands That Advertise in Times Square
    How Much Does it Cost to Advertise in Times Square?

    What is Times Square?

    Times Square
    Times Square

    To be honest, there is hardly anyone who doesn’t know what Times Square is. It is a tourist destination located in the neighbourhood of midtown Manhattan in New York City. Not to forget, it is an entertainment centre and a vital commercial intersection that is filled with billboards and advertisements.

    As it is one of the busiest areas and over 360,000 people pass through this place daily, advertising here is one of the best if not the best option for brands. It is also said to be the most visited tourist place and it welcomes over 50 million people every year. This place deserves to be called the advertising Mecca because of its location and all the other reasons; this is also a place where billboards are the most expensive ones that are out there.

    History of Times Square

    Old Times Square
    Old Times Square

    Now that we know, what Times Square is, let us unravel its history and how it came into existence. The 42nd Street at Longacre Square was renamed Times Square in 1904 and just three weeks later the first electric advertisement was put on there. The whole area is not only filled with advertisement boards that are larger than lives but it also is home to multiple theatres and restaurants.

    During World War I, theatres were moved down to Times Square from other entertainment districts. Before Times Square became the area that we know, it was a place where crimes were quite common but now different and new technologies are used to make the advertisement more eye-catching and grand.

    Why Times Square Ads Are So Famous

    Some of the benefits one gets from advertising in Times Square are:

    • When you advertise your brand in a Billboard located in Times Square, and then naturally it means that you’ve made it to a place where you’re able to afford it, it leaves out the status of your brand.
    • In a day over 360,000 people pass through it, so the chance of your brand not getting noticed is minimal to none.
    • It also helps in building brand awareness.
    • Static billboards are easy to spot for people who are continuously on the move.
    • Digital Billboards uses technology to influence people’s decision to buy product or services.
    • Every kind of person can see the advertisement here, whenever they cross that place so your brand gets recognized by every sector of society.

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    Top 5 Most Creative Advertising in Times Square

    Thousands of advertisements can be seen in Times Square but there are some creative and grand ones and they are down below:

    American Eagle

    This American clothing mostly focuses on kids and teenagers. So when they launched a new collection they decided to place the ad on Times Square, the ad consisted of kids visiting Times Square who started dancing and having a blast on the roads of Times Square. This generates a lot of attention as it involves involving and engaging its audience and this includes kids who happily advertised for them.

    HP

    One of the well-known technology companies HP came up with a jaw-dropping advertisement, it was so huge that it took up to 10 billboard screens to place the ad. The ad consist of Serena Williams challenging a robot and the fight continues on all the screens, it was no less than a movie.

    Toyota

    The company for their new car model Prius model hosted a drawing competition where they ask people to pull out their iPhones and submit their drawings and those can be seen on the billboard for other people to see. This was a great idea to engage with the audience and make them involved in the advertisement.

    Domino’s

    One of the most loved Pizza brands, Domino’s took a risk by creating an advertisement that consists of real reviews that are given by their customers and displayed in Times Square in front of everyone. It was a brilliant advertisement not to forget risky as well. This showed how the brand is not afraid of criticism and how it is so transparent towards the general audience.

    Mini Cooper

    Mini Cooper in Times Square
    Mini Cooper in Times Square

    This brand of car from Mini Cooper created a unique advertisement by developing and placing small cars beside the billboard and showing their new models to the general audience. Attaching a car next to a billboard on the side of a massive skyscraper, created quite a hype.

    Brands That Advertise in Times Square

    There is hardly any well-known brand that has not been advertised in Times Square. From launching new music or films by the entertainment houses to launching new models of cars and a collection of clothes from luxury brands everything can be found here. Some big brands like Chanel, Hyundai, Samsung, and others. The brands launched new campaigns and they can be seen here as well. Even birthday ads of celebrities are also grace here.

    How Much Does it Cost to Advertise in Times Square?

    It depends on different factors, that as the length of the advertisement, the type of the advertisement, and the number of props needed. The cost can be between $5000 to $50,000 per day.

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    Conclusion

    Times Square is one of the biggest hubs of advertising, for any brand that wants to reach out to a large number of people, it is the best option to put up their advertisement on one of the billboards of Times Square. With technology, it is improving day by day and it looks like the hype for Times Square is here for the long run.

    FAQs

    Why is Times Square famous?

    Times Square is the busiest pedestrian area and is one of the world’s most visited tourist attractions. It is famous for loads of theatres and is the centre of the major entertainment industry.

    How did Times Square get its name?

    It is called Times Square when The New York Times took up its headquarters place in the building.

    How much does it cost to advertise in Times Square?

    It costs approximately $5000 to $50000 to put up an advertisement in Times Square.

    How to get a billboard in Times Square?

    You can book your slot by visiting Times Square’s official website. Pick a date, upload a photo, and complete the process by making the payment.

  • Storytelling in Sales – How to Market Your Product the Right Way (Detailed Guide)

    Remember the tale of the tortoise and the hare; the lion and the mouse and the fox and the grapes?

    Now think of how many times you have been told about any of these stories in your childhood or your whole life. Now think of the table of thirteen. 13×7=?

    You probably remember and know about any one of these stories, even though you never tried to learn them by heart. However, you did try to learn the table of thirteen, and still might have some problem giving a direct answer to the question above. Anyway, the point here is that stories are more memorable as compared to the stats/ data that you tell a person.

    Jerome Seymour Bruner, an American psychologist, in his book titled ‘Actual Minds, Possible Worlds’ estimated that facts are approximately 22 times more likely to be remembered if they are part of a story. Likewise, Researchers at The London School of Business found that people retain only 5% to 10% of information if it consists of statistics alone. But, when they hear a story, they remember 65% to 70%.

    Imagine an inanimate object talking to you, convincing you to get or buy something from them. It is as bizarre as it sounds, but how often do we notice this? So if you are a business dealing with people or working with other businesses, make a mental note of this. Do not make the same mistake committed by many other companies. When thinking of an organization, no person likes to picture a pillar of a building or any other inanimate object persuading them.

    Now, imagine a person telling you their story and why you should buy the item they are selling. What’s in it for you? Leaving you feeling inspired, happy or motivated towards what you just heard. The value it will deliver to you and how it can make your day-to-day tasks easier and better.

    What scenario serves you better?

    Of course the second one. It is imperative to communicate, to convey our messages. But the art of storytelling is not understood by everyone. People are more likely to be responsive when they see a face, feel connected, and know you better.

    The Power of Storytelling
    Why do Brands use Mascots?
    Advantages of Storytelling in Sales
    Elements of a Story
    Communicating Strategically
    Tips to Guide you into the Process of Writing Storytelling in Sales
    Types of Storytelling in Sales
    Tips for Better Storytelling in Sales

    The Power of Storytelling

    How stories work 

    Did you know?

    There are two types of thinking: left-brain thinking and right-brain thinking. Each side controls the corresponding side of your body. One leans towards analytical thinking and the other works with emotions.

    Fun fact: Researchers have revealed that when taking a decision the response is more likely to be made based on emotional appeal.

    Choices are based predominantly on the emotional side of the brain. And what brings out emotions like a well-written story?

    Why do Brands use Mascots?

    Amul Girl- famously known for humour
    Amul Girl- famously known for humour

    To add a human touch. E.g., take the Amul girl; you immediately link her to humour because of the stories told to you through her illustrations.

    Amul Mascot - Kamala Harris
    Amul Mascot – Kamala Harris

    Throughout history, stories have been told in different ways on this planet. We as humans have been telling stories through visuals (in caves), with words (verbally), along the course until people came up with the idea of language giving birth to text. The shifting culture to print and the most recent addition to those in PowerPoint.

    Advantages of Storytelling in Sales

    1. It is a powerful tool that can help you connect adding an authentic touch to your brand.
    2. Your brand stands out more effectively and differentiated.
    3. Establishes your point of difference as a brand.
    4. Gets the job of delivering your brand’s message.
    5. Connects you with your customers.
    6. The audience can recall your brand better and recognize it.
    7. Stories motivate your audience to act.
    8. They facilitate word-of-mouth advertising.

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    Elements of a Story

    Before diving into storytelling in sales, you must know the basic elements of a story itself.

    Five Elements of a Story
    Five Elements of a Story

    Exposition

    This begins your story. Create a setting, a world, where your characters live, be it space, a jungle, or the contemporary world. Who are your characters? Who is the main character? What is the background of your characters that the audience would know about? What is the problem that the main character is facing? The conflict.

    Rising action

    Rising action drives the story forward. If there is a problem then it needs to be addressed; if nothing is done about it, your story can’t move forward. This is the part where the main character makes their move or performs any sort of action that will help solve the problem. This leads us to the next part, i.e. the climax.

    Climax/The turning point

    This is the turning point, during the climax; the emotions are on high alert. So you can take the lead of the story and decide what sort of choices your character makes that makes the audience on the edge of their seats. The challenges are thrown at the protagonists.

    Falling action

    As the climax, the action here is not as enthralling. Remember, you need to give your audience a break. You know, the story is close to its conclusion when the action falls. In either case, the falling action will have a part where the problem is solved or a completely new problem emerges for your protagonist.

    The Resolution

    Here comes the part of your story where it ends, and it all makes sense, all the questions are answered and the journey of character development is complete. There are two possible endings: a happy ending, or continuation, which would mean another part, but it’s entirely up to you. You control the narrative and you are the captain of the ship.

    Communicating Strategically

    Communication, if not done strategically, is a waste of effort.

    Have a Goal

    Talking without purpose or having a predetermined aim will get you nowhere. Know what you want to talk about, what is it that you want your audience to know? Do you want to inform them about something? Or make a connection? Identify the purpose of your story, be it in any form. It will help you get where you want to go.

    Know your Audience

    Maybe this does not sound as significant to you right now. But would you not agree if I told you that there is a difference between the way you speak to your kid vs the way you speak to your boss? The tone for the first example will be empathetic or strict, and you definitely would not use the word “AIDA” (Attention – Interest – Desire – Action) around your child, throwing jargon from the advertising world. Simply because they would not know the meaning of it in the first place.

    On the other hand, while you are talking to your boss, your tone would sound more professional and you might use business-related terms like “creative brief” or “advertorial” if you work in an advertising agency.

    Now you see how knowing your audience helps and the importance it holds when communicating with others. Teenagers will understand the slang while senior citizens won’t. Know your audience before you tell your story. Your message will be clear and delivered so that your audience perceives it exactly as you intend.

    Answer the question “What’s in it for me?”

    The purpose is what drives people to act. What is the importance of what you sell in their lives? The spark that differentiates you. Show them how you stand out. What is the unique value that your company is offering that no one else is? This also helps to establish common ground.

    Give a Reason: why?

    People don’t like to be told to do something unless you give them a reason. Why should they need what you are offering? Why should they buy it? So if they decide to purchase your products, what do they get? Why should they buy it? If you do not communicate the need, the communication barriers will remain unaddressed and your audience will get by using your product or service.

    If you are creative enough, you can also create a need or a want for your product in your audience’s mind. Communicate.

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    Tips to Guide you into the Process of Writing Storytelling in Sales

    Clip from The Art of Business Storytelling by Ameen Haque
    1. Use the correct medium: know what medium you are writing for the tone, and the length of the copy will depend on this.
    2. Set a background theme and choose your characters.
    3. Have a clear beginning, middle, and end.
    4. Find common ground: make the situations and characters in your story relatable.
    5. Use cliffhangers to create suspense or catch their attention.
    6. Human touch is significant because it makes your advertisement feel more human.
    7. Make sure you arouse these three hormones:
    • Dopamine: It is responsible for evoking feelings of elation and excitement. Make your audience more focused, attentive and creative as well.
    • Oxytocin: This induces feelings of lowering stress, making them more relaxed, and creating warm and fuzzy feelings. Which could result in making your audience trust you, more, bond with you and allow them to be more sharing with you.
    • Endorphins: Endorphins create feelings of well-being and euphoria.

    Types of Storytelling in Sales

    Agitate – problem – solve

    Most businesses use these types of storytelling in Sales. Describe the problem and resolve it. Agitate- problem- solve. In this type of story, the organization begins by showing the problem that the consumer faces. And it is made known to the consumer that their pain is heard and seen. Invoking the emotion of empathy towards the customer. And finally, the problem is solved by showing how your product solves the customers’ issue.

    Use Analogies, Similes and Metaphors

    Using these poetic devices makes the stories creative in a good way. Use an analogy to explain your point. Explain the idea or the concept when comparing two things which are alike.

    Metaphors are used more poetically, directly comparing two things. Whereas simile will use words like as and like to make comparisons. These help you cut through the noise and simply deliver your complex message.

    E.g. “As well as normalize conversations about periods to the extent that it’s as normal as discussing last night’s dinner.”

    One of the lines said by Anjali Suaran on the Main Hoon Yuvaa podcast makes us realize how much periods as a topic is still a taboo topic to talk about.

    Consumers testimonials

    Where do you turn if you need advice? To someone who has had experience in an area and has expertise. That is why we have experts, mentors and guides that we know will have the answers to our questions. People that you can trust. Building trust is not an easy job.

    Customers hesitate before they try out your product or the service that your company is offering. This is where consumer testimonials come to your rescue and make a good fit for the storytelling tool.

    By having customers who have already used your product and had their needs met, you will have added credibility and trust in your company. Sharing the story of your customers to resonate better and memorials

    You as an organization

    Building a personal connection, communicating your mission and vision, the achievements that you have accomplished so far, how are you playing your part in making this world a better place? What is your backstory? What are the obstacles that you might have overcome in the past while solving problems? Answer any other questions that your consumer might have about you as a brand creatively.

    Be Repetitive and Eventually get back to the Ultimate point

    Facts, a quote from someone who is looked up to, a phrase, or an idiom that is already accepted universally, can sometimes simply do the trick. If people already agree with what you are saying, they are more likely to listen to what you are going to say next.

    Unfold the story with consistency. One cannot have a thrilling opening, a dull middle, and simply just the ending. It is important to balance all the elements of the story, starting with the exposition and ending with the climax. And eventually getting to the ultimate point of making the story come to a full circle.

    Tell your Success story

    A journey matters. Take them from point A to point B, from where you started and where you are right now. Success stories do not have to be limited to your organization; you can also get your employees to share their personal stories. Why they love working with your brand. Why do they do what they do? This will create a positive brand image in your audience’s mind, getting to know you, your people and the success stories.

    Tips for Better Storytelling in Sales

    The Do’s

    • Making consumers’ lives better.
    • Have a clear goal before speaking.
    • Keep it relevant to be impactful.
    • Keep it brief and short.
    • Sell more than just a product or a service.
    • Make them emotionally invested.
    • Remember that you are working with visuals so the show doesn’t tell.
    • Create an ending that makes them act.
    • Show how to solve the problem.

    The Don’ts:

    • Do not tell your audience a long story, They will eventually lose interest in your story.
    • Do not speak without a goal or a purpose.
    • Do not spend too much time explaining the details unless it is really important.
    • Do not focus on you as an organization. Focus on the audience.
    • Do not offend your audience.
    • Do not give false information; it will negatively impact your image.

    FAQ

    How to use storytelling in marketing?

    Tell the story of how you started your business, Share your customers’ stories, Share customer experiences on social media, and share stories of your employees or your company culture.

    What is the 4P of storytelling?

    The 4P of storytelling are People, Place, Plot, and Purpose.

    How is storytelling used in sales?

    Storytelling makes your prospects more meaningful stories humanize your selling.