As for the distinguished honour and support of the LGBTQIA+ community, the month of June is stated as the ‘Pride Month’ across the globe. This is basically an initiative movement or rather a gesture to promote equality among people, irrespective of what gender they pursue.
The month of June is celebrated for the pride of belonging to the LGBTQIA+ community and one supporting it. A dozen parades and events are organised across the globe to celebrate the impact of the LGBTQIA+ community on society.
Moreover, during this month, we discuss the social and equality issues faced by the LGBTQIA+ community and raise help and support for the charities that can work for the betterment.
Likewise, several brands show their respect and support towards the LGBTQIA+ community through different measures. Brands across the globe celebrate rainbow euphoria in June.
Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, the firm offers a special collection of apparel, mobile phones, watches, footwear and many more to celebrate their devotion and support for the LGBTQIA+ community.
In this article, we will be discussing how various brands across the globe celebrate or mark the month of June as Pride Month. Let’s get started!
As the CEO of Apple Tim Cook himself belongs to the LGBTQIA+ community, Apple vigorously supports equality in society. And in such a manner of fact, it participates more promptly in the celebration of Pride Month. For the past few years, Apple has been releasing a new special collection of Rainbow strap Apple watches, that too limited edition. And so it celebrates this year. Hence, the Pride Edition Sport Loop has begun.
Nike
Nike Pride Month Celebration
Nike has begun a campaign for celebrating Pride Month. This campaign is about being honest and true for equality. Nike has collaborated with its equality ambassador as well as many athletes belonging to the LGBTQIA+ community. It’d raise funds and offer distinct financial support for the organisations fighting for equality through its Be True campaign.
This campaign by Nike will be featuring the company’s equality ambassadors pleasantly in a photo mosaic along with distinguished words of support which promotes people to get involved with these.
Marks & Spencer
The celebration of Pride Month will be incomplete without the delicious Marks & Spencer’s sandwich, especially for the encouragement of the LGBTQIA+ community.
It’s quite intriguing to know that Marks & Spencer alone has contributed around £10,000 to the Albert Kennedy Trust along with £1,000 to the BeLong to Youth Services, Ireland.
Ralph Lauren
With the moving trend, Ralph Lauren has brought a gender-neutral collection of sweatshirts, shirts, accessories in order to encourage the LGBTQIA+ community and would also benefit the Stonewall Community Foundation.
It has launched several campaigns as well such as a few years back, it released its first-ever Pride eyewear campaign which also benefits the foundation.
Instagram is the platform of the youth and with its growing followers, it is becoming the perfect space for activism and expression. And to acknowledge and celebrate Pride Month, Instagram has brought forward its top 5 young LGBT leaders as a role model to encourage others to speak up for themselves and get a healthy conversation about their lives and work.
This also encourages people to follow their role models through their activities and work. Moreover, it has transformed the hashtags used by the LGBTQIA+ community into a rainbow gradient to show their support towards them. They are sending positive messages around the growth of the LGBTQIA+ community.
Calvin Klein
Calvin Klein has offered a great distinct collection of undergarments, accessories, swimwear and others, named as Calvin Klein’s Pride collection. The income gathered from this collection would directly go to the Trevor Projects along with the Transgender Legal Defence and Education Fund, BlaQ Aboriginal Corporation of Australia and onePULSE Foundation. This is the first time in history when an American brand has donated to these three charity fundings.
Savage x Fenty
To honour the LGBTQIA+ community, Savage x Fenty has brought its Pride collection which persuades the likes of Jazzmyne Robbins, Gigi Goode and Noah Carlos. This would celebrate the diversity in society and the important figures of the LGBTQIA+ community.
This pride collection of Savage x Fenty is available in a range of sizes along with different kinds of bralettes, stockings and boxers to fund and support the charities for the LGBTQIA+ community such as The Caribbean Equality Project, GLAAD, TransLatin@Coalition, and Lorde Project.
Kenneth Cole
Kenneth Cole has been the biggest supporter of the LGBTQIA+ community and fighting for equality for the past 25 years. And to show their love and support this year, they did a makeover of Rainbow strapping on their Kam sneakers. Kenneth Cole encourages its customers to show their devotion and support to the LGBTQIA+ community as well.
To promote pride month in the past the brand did a Tied with Pride campaign, that had a brief profile story on six people from the LGBTQIA+ community.
Conclusion
As soon the Pride Month began, Brands across the globe switched majorly towards the rainbow distinct versions to show their support and encouragement towards the LGBTQIA+ community.
They released their Rainbow themed products and posts for their promotion. But, the chief communicator officer of GLAAD suggested that we need to dig deeper in order to show our actual support towards their community.
He mentioned that it’s more important to create marketing and promotion techniques focusing on the community year-round and we need to go beyond our reach to stand by their sides and discourage the anti-LGBTQ laws. Meanwhile, brands across the globe are working brilliantly and with great devotion towards the betterment of this community.
FAQ
What is pride month?
LGBT Pride Month occurs in the United States to honor the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.
What do companies do for pride month?
Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, many firm offers a special collection of apparel, mobile phones, watches, footwear to show their support for the LGBTQIA+ community.
What does LGBTQIA stand for?
LGBTQIA stands for Lesbian, Gay, Bisexual, Transgender, Queer and/or Questioning, Intersex, and Asexual and/or Ally.
Athletes are one of the best options for a brand ambassador, as they have big image and reputation, media profile, are engaging speakers and inspire people of a vast age groups. Milkha Singh also known as the Flying Singh is one such legendary athlete that is an inspiring brand ambassador. Milkha Singh is India’s first individual sports star as he was a track and field sprinter who was introduced to the sport while serving in the Indian Army.
Milkha Singh is known to have dominated Indian track and field for over a decade, and has created numerous records and winning multiple awards in his career.
He was not only the first Indian male to reach the final of an Olympic athletic event, but also represented India in the 1956 Olympics in Melbourne, the 1960 Olympics in Rome (where he came 4thplace) and the 1964 Olympics in Tokyo.
Milkha Singh went on to win gold for 400 metres at the Asian Games and Commonwealth Games. He also won gold at Asian Games in 1958 and 1962 with his speed and spirit. He was awarded the Padma Shri, India’s fourth highest civilian honour, in recognition of multiple sporting achievements. From being orphaned during the partition of India and moving to India in 1947, Singh went on to become a sporting icon in the country.
Singh founded the Milkha Singh charitable trust in 2003 with the aim of assisting poor and needy sportspeople. Besides being the only Indian to have broken an Olympic track record, Milkha co-wrote his autobiography The race of my life with his daughter Sonia Sanwalka and published it in 2013. This book inspired the creation of the critically acclaimed Bollywood movie known as Bhaag Milkha Bhaag, a biographical film of Milkha Singh life.
The movie was directed by Rakeysh Omprakash Mehra starring Farhan Akhtar and Sonam Kapoor, the film won many National Film Awards and was a box office hit the same year. The net worth of Milkha Singh is estimated to be around $5 million. So far, the legendary athlete has only endorsed the FMCG Emami’s Zandu Kesari Jivan.
Emami’s Zandu range of products are one of the most trusted brands in India, the zandu portfolio of products include Zandu Balm, Zandu Kesari Jivan, Zandu Vitality Booster, Zandu Shilajit Pure Herb, Zandu Asvagandha, Zandu Ayush Kwath, etc.
Zandu is an international company that manufactures and deals in ayurvedic products with headquarters Mumbai, Maharashtra. Zandu’s ayurvedic care products are aimed at helping people healthy lives. Zandu Kesari Jivan is formulated especially for high blood sugar levels with an ayurvedic formulation made with kesar, pearl, fresh amla, exotic herbs, spices and trace minerals.
It works as a daily revitalizer, improving calcium levels, build endurance and promotes youthful energy. Emami acquired Zandu Pharmaceuticals for ₹730 crores in 2008. Emami Group is a popular FMCG multinational conglomerate company that has its headquarters in Kolkata, West Bengal.
Emami has seven manufacturing units across Indian and caters to a number of niche categories in the personal and healthcare sectors. The company sells its products in more than 60 countries and in over 4.5 million retail outlets across India. Emami has well-known brands such as include Navratna, BoroPlus, Zandu, Mentho Plus, Kesh King, Fair and Handsome.
The company made Milkha Singh its brand ambassador for Zandu Kesari Jivan in 2013. The reason behind why the brand choose the Flying Singh is because he was the symbol of youthfulness, energy and vigor at his age, according to Harsh V Agarwal, the Director of Emami Ltd. The iconic athlete was also a part of their multimedia advertising campaign, wherein he explains the uses of Zandu Kesari Jivan.
Sadly, Milkha Singh passed away due to Covid -19 complication on 18th June 2021 at the age of 91. The Flying Singh’s passing was a shock to the entire nation, but he will be remembered for resilience, determination and contribution to the world of sports.
FAQ
Who is Milkha Singh?
Milkha Singh is India’s first individual sports star as he was a track and field sprinter who was introduced to the sport while serving in the Indian Army.
What is the net worth of Milkha Singh?
The net worth of Milkha Singh is estimated to be $5 million.
What is the brand endorsed by Milkha Singh?
The brand endorsed by Milkha Singh is Emami Zandu Kesari Jivan.
Facebook which is one of the major social media platforms has recently announced about its plans to launch its fitness tracker and also tried to get into the smartphone industry in the past with the launch of HTC. The company now is testing VR ads on the Oculus platform. In this article let’s look at how the VR ads would revolutionize the advertisement industry.
On 16 June 2021, the company has begun testing advertisements on the Oculus headset which is a Virtual reality headset. This testing was done with partnerships with several game developers which include Resolution games.
The small scale test of VR ads is expected to be the bridge between the company’s main revenue that is selling digital ads and the investments of the company that is growing in the field of Virtual Reality hardware which is expected to be the next big thing in the tech industry after smartphones.
Facebook has conveyed that the test is a way in order to help the developers to earn revenue from the Oculus platform. The Ads are expected to appear on the games that are used on the Oculus platform and an action game Blaston that is developed by Resolution games.
Facebook also added that the users of Oculus will have an option in order to choose not to see an ad from an individual brand or company or to even hide certain ads.
How Facebook VR will Revolutionize the Advertisement Industry
Many experts had already predicted this move from Facebook for the past few years. The company is planning to expand the system using user feedback but the big question is, how will Facebook utilize the ads with the data received from the VR headset.
Oculus headsets are estimated to be a Gold Mine in regards to the information about you. The headsets are said to capture information such as the motion of head and hand and even tracks the pictures of your surrounding through a camera and a microphone.
The future headsets are expected to have much more features such as monitoring the eye movement and noting down what catches the attention of your eye.
If Facebook collects the data that is obtained from the VR headsets or the devices in order to run targeted ads, it would be a very personalized ad and the company will have a track on the utmost private information about the person which sometimes even the individual will not be aware of.
Regarding the data concerns, Facebook has conveyed that as of now the data that is collected by the headsets remains in the headset and added that the ads are totally different from the headset and is a different segment. The company also said that they have no plans to come up with targeting ads as of now.
But however, as Facebook moves much more into Virtual reality and Augmented reality hardware, using the special hardware features for advertising is expected to become an increasingly attractive prospect.
Future Products of Facebook
Facebook is also planning to release a fitness tracker and has also discussed about AR glasses that will be used for interacting with the world. These products are expected to be built in a way that will collect information and insights about your surroundings and your body. This makes it hard to believe that Facebook doesn’t have a plan to monetize these products by running targeted ads with them.
However, even the head of Facebook Reality labs has conveyed that the company does not have any plans and is not really focused on the business model questions regarding the experimental hardware of the company. Facebook has also conveyed that they are working on exploring new ad forms that would be unique to the VR.
Oculus is the first test that is done by Facebook and is one of the biggest tests for advertising on its platform. As the company expands the ads to new devices and other hardware, we will have to observe how it uses ads and the new data types.
FAQ
Does Facebook own Oculus VR?
Yes, Facebook acquired VR company Oculus in 2014 for an estimated US$2.3 billion.
What data does Facebook get from Oculus?
Facebook stores information about what you do in VR, including basic account functionality (like knowing which games you’ve purchased), and advertising (like showing you an ad in your Facebook feed for Oculus games you recently searched for in your headset).
Who is the CEO of Oculus?
Brendan Trexler Iribe is the CEO and co-founder of Oculus VR, he is an American game programmer, entrepreneur.
Endorsing brands with celebrities is a common marketing strategy used in the Advertising Industry. Having a celebrity brand endorser comes with many advantages, they help advertising the company’s products, brand and services, reach their target audience and raise brand equity. Varun Dhawan is one of the top upcoming celebrity endorser in India.
Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun Dhawan is also one of the highest paid actors and has also been featured in the list of Forbes India’s Celebrity 100, since 2014. Varun Dhawan at a young age of 34, became the only actor in Bollywood to get 11 box office successes in a row.
The actor is known for his work in movies such as Student of the Year, Main Tera Hero, Humpty Sharma Ki Dulhania, Badrinath Ki Dulhania, Dilwale, Dishoom, Judwaa, Badlapur, Sui Daaga, Street Dancer, etc. The net worth of the Varun Dhawan is estimated to be over $29 million in 2021. While the actor is known to charge over Rs 1 to 3 Crore.
The brands endorsed by Varun Dhawan are Reebok, Parle Agro Frooti, Layer’r Shot, Maruti Suzuki Arena, Resiquick, Lux Cozi, Fossil Watches, Tasty Treat, Brylcreem, FBB, Buffalo Clothing, SkyBags, Adar Poonawalla Clean City Initiative, Adiction Deodorant, Campus shoes, Philips, Dhawan & Only, We Chat, Nestle Fruita Vitals, Mazaa, Iconic Clothing, Panasonic, Gatsby hair gel, Idee, Ponds Men, Colgate, Oppo, Coca-cola, Bournvita, Navratna, Haathi Cement, Indian Cancer Society, etc.
Here is the list of brands endorsed by Varun Dhawan
Reebok
Reebok is globally known British footwear and clothing company that is a subsidiary of Adidas. The company was founded by J.W Foster and Sons in 1895 in Bolton Lancashire, England and currently has its headquarters based in Boston, Massachusetts, with offices in Amsterdam, Montreal, Hong Kong and Mexico City.
Reebok is the official footwear and apparel sponsor for popular companieslike CrossFit and Spartan. The company is known for its products such as fitness, running and CrossFit sportswear which include clothing and footwear. Reebok signed Varun Dhawan along with Katrina Kaif as its brand ambassador in 2019.
The duo have made fitness related ad commercials for reebok, recently the company launched its biggest campaign on Sole Fury, which is a dynamic new silhouette that is equal parts sport and style, featuring Varun Dhawan.
According to Sunil Gupta, the brand director of Reebok India, “Being a fitness enthusiast, the actor complements the brand brilliantly. Varun echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”
Parle Agro Frooti
Frooti is the second largest mango flavoured drink sold in India and a flagship brand of Parle Agro which is a FMCG Company. The brand was initially launched in 1985 and then became the most successful drink launched by Parle Agro. The drink used to be sold in a tetra pak packaging and are now available in PET bottles.
Frooti can be found in the countries such as USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The company signed Varun Dhawan as its brand ambassador in 2019 and was also featured in a commercial for its new campaign called #TheFrootiLife along with Alia Bhatt.
Commenting on their association, Nadia Chauhan, the CMO of Parle Agro said that, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our ambition to be the number one in mango drinks segment. The presence of both Varun and Alia will help us connect better with the consumers to take the brand to newer heights.”
Maruti Suzuki is one of the most known and trusted automotive company which is a subsidiary of Suzuki which is a Japanese automotive manufacturer. The company was earlier founded and owned by the Government of India until 2003. As of 2018, the company had achieved a market share of 53% in the Indian passenger car market.
Maruti Suzuki is currently the country’s largest car manufacturer and has launched Maruti Suzuki Arena. These new showrooms will be modern and will enhance transparency and offer a warm, friendly and comfortable environment to the customers.
The Maruti Suzuki Arena have four distinct retail channels which are Maruti Suzuki Arena, NEXA, Commercial and True Value. The company signed Varun Dhawan as an endorser for Maruti Suzuki Arena, the ad campaign for this will based on the tagline ‘A destination called you. A feeling called Maruti Suzuki Arena.’
In an interview, R.S. Kalsi, the Senior Executive Director of Maruti Suzuki said that, “Led by Varun Dhawan, our new campaign will showcase Maruti Suzuki Arena as a youthful and modern destination for a dynamic, trendy, social and connected car buying experience.”
Lux Cozi
Lux Cozi is a popular brand of men’s underwear that is owned by Lux Industries with its headquarters based in Kolkata, West Bengal. Lux Industries Ltd is one of the oldest underwear companies in the country, known for its Hosiery products for men, women and children. The brand was launched 1963, that now has a turnover of Rs 200 crores.
Lux Cozi is known to be sold in more than five lakh retail stores across the country. The company has also sponsored for some IPL teams such as Kings XI Punjab and Pune Warriors India. Lux Cozi signed Varun Dhawan as it brand ambassador in 2017, and the actor has so far been the face for the brand for a few years now and has appeared in many ad commercials.
In an interview, Mr. Udit Todi, senior vice president, Lux Industries said that, “A significant section of young audience connects with Varun and we believe will work in favour with our strategy to reach out to the youth of this country.”
FBB is a clothing brand that belongs to Big Bazaar and was founded in 2008, making it the oldest and largest retail hypermarket chains of India. Big Bazaar has more than 250 stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store.
FBB has been trying to redefine affordable fashion which is why it has a strong presence across all metropolitan cities of India. FBB signed both Katrina Kaif and Varun Dhawan as its brand ambassadors. The company launched its ‘Everything Below 599’ campaign with Varun Dhawan in order to attract more customers especially during the pandemic.
Commenting on the association, Akshay Mehrotra, the CMO of FBB said that, “Katrina Kaif and Varun Dhawan represent the youth of today, who are independent, confident and have individualistic and inimitable style quotient. Both the actors personify fbb’s brand preposition of contemporary and comfortable style with mass appeal and with an aspiration that relates to youth across India.”
Fossil watches
Fossil is an popular American Fashion designer and a manufacturer that was founded in 1984 by Tom Kartsotis. Fossil Group is headquarters in Rishardson, Texas and has brand like Relic, Michele Watch, Fossil, Skagen Denmark, Misfit, WSI and Zodiac watches under it. The company also makes licensed accessories for other luxury brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Tory Burch, Chaps, and Armani Exchange.
Varun Dhawan became the brand ambassador for Fossil Watches in India and has been featured in multiple fossil ad commercials. Fossil also collaborated with Varun to make a limited edition watch collection, a portion of the sales from the range is said to be donated to the Magic Bus. Magic Bus is a NGO with a mission to end poverty through education.
Commenting on his association with the company, Varun said that, “Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honored to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in something new, exciting, and affordably classy.”
Philips is one of the most trusted electronic multinational company that was founded by Gerard Philips in 1891. Philips has its headquarters based in Amsterdam and is the largest electronics companies in the world. As of now, Philips has more than 80,000 employees in over 100 different countries.
Philips is segregated into the sectors of Personal health, connected care and diagnosis and treatment, while the lighting division became a separate company. In 2012, Philips went on to became the largest manufacturer of lighting in the world as measured by applicable revenues. Varun became the Philips’s brand ambassador in 2015 and endorsed the male shaving category in some multimedia ad campaigns.
The company in a statement said that, the actor was roped infor the brand as he exemplified the modern man who is suave, confident and well-groomed. ADA Ratnam, President of personal health for Philips India, added that, “Who better than Varun Dhawan to endorse the new shaver’s range that is designed for all the men to get the perfect shave without any nicks and cuts.”
Pond’s Men
Ponds is an US brand known for its beauty and health care products, and is currently owned by Unilever. Ponds is was first patented medicine by Theron T Pond, a pharmacist in the 1846. By the 20th century the company was mainly selling cosmetic products. Today, the pond’s wide variety of creams are sold worldwide and are especially popular in countries like Spain, India, Japan and Thailand.
Ponds is known for its products that are specialized for different ethnicities, ages, environment and lifestyles. Ponds launched its skincare range for men in India with Varun Dhawan as it brand ambassador. When Ponds men was going to launch it was said to be the first of its kind, as it offered skincare range that instantly brightened and recharged skin for Indian men.
Varun so far has been the face of the brand in many of the ponds ads and also added, he loves the new Pond’s Men range of face washes and moisturizers because they are an effective and no-fuss solution to my skin needs. Pond’s is amongst the most reputed skincare brands in the world. He also added that, it is exciting to be the face of this product range for men.
Layer’r Shot is a deodorant brand that is owned by Adjavis Venture Limited. The company was initially established in 2013 by Devendra N Patel. Adjavis Venture Limited came up with LAYER’R Shot and Wottagirl which were both successful in the market. Layer’r Shot recently became one of the top selling fragrance brand for men and offers a wide range of world class, long lasting fragrances crafting especially crafted for the Indian customer.
Varun became the brand ambassador for Layer’r Shot in 2018, the last campaign featuring the actor is based on how older adults who are judgmental about today’s youth. The ad showcases how the new fragrance spreads good thoughts and removes the negative or judgmental thinking happening around them.
Commenting on the commercial, Virendra Saini, the Executive Director said that, “Varun Dhawan is a perfect fit for this campaign as this product appeals to the youth and who better than Varun to represent today’s youth and their thinking. The script demanded someone who has humour and also, someone who can bring freshness and liveliness to the brand.”
Oppo
Oppo is a popular Chinese consumer electronics and a mobile communications company and is among the top ten smartphones sold in India. The company has its headquarters in Dongguan, Guangdong and offers a variety of products ranging from smartphones, audio devices, power banks, blu ray players to other electronic products.
The company was initially launched in 2004 and is currently is available in over 40 countries selling smartphones in more than 200,000 retail stores. Oppo signed Varun Dhawan as its series ambassadors in 2021 for the range of smartphones called OPPO F19 Pro+ 5G and F19 Pro.
The actor launched the smartphone through its latest ad campaign with the tagline of ‘Flaunt the Nights’. In 2019, OPPO India also made actors such as Ranbir Kapoor as their brand icon, Katrina Kaif and Badshah as brand friends for the Reno smartphone series of OPPO. The three stars will be featured together for an ad film of OPPO India.
Adar Poonawalla Clean City Initiative
Adar Poonawalla Clean City is an initiative that focuses on sustaining environment and is undertaken by Adar Poonawalla. The initiative started in 2014 when Mr. Poonawalla found garbage piling up and being dumped across the city and even went on to pledge Rs. 100 crore for this initiative.
The main aim of this organization is to ensure that more and more cities adopt it to make Urban India becomes cleaner, greener and healthier. Both Varun Dhawan and Alia Bhatt were made endorsers of the Adar Poonawalla Clean City Initiative in 2017.
The two have been featured in ad films that highlights the need to keep your cities clean and dispose of garbage in the bin. The ad film was successful and gained over 1.5 million views in a single day.
Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun is also one of the highest paid actor in the country.
How much does Varun Dhawan charge for brand endorsement?
Varun Dhawan is known to charge over Rs 1 to 3 Crore for brand endorsements.
What is the net worth of Varun Dhawan?
The net worth of the Varun Dhawan is estimated to be over $29 million in 2021.
Conclusion
After the success of many his movies, Varun Dhawan has also become quite popular in the advertising industry as the actor has endorsed many brands in a short span. The actor is in demand because he is young hence appeals to the youth and has huge fan following.
Varun can be seen endorsing big brands from the sectors of FMCG to automobile to even lifestyle on virtually every platform. Varun is known to endorse brands that generally appeal to the masses, which why it look like actor’s brand value will only continue to grow in the future.
Endorsement are nowadays a popular form of advertising that uses famous personalities or celebrities that have a higher degree of respect, recognition and trust among the people. Choosing the right celebrity is important because their image and personality enhances the features and image of the brand and helps in catching consumer attention or reaching out to the target audience.
One of the most popular endorser in India is the Bollywood icon, Aishwarya Rai Bachchan. Aishwarya is a one of the top actress’s in Indian and also the winner of the Miss World pageant in 1994. The actress is considered to be the most beautiful woman in the world by the media and an influential celebrity in India because of her successful acting career.
Aishwarya Rai has got several awards and accolades such as Filmfare, Padma Shri by the Indian Government and Ordre des Arts et des Lettres by the French Government. The actress is known for her work in movies such as Hum Dil De Chuke Sanam, Devdas, Guzaarish, Mohabbatein, Jodhaa Akbar, Enthiran, Ae Dil Hai Mushkil, Etc.
Besides her acting career Aishwarya is also a Goodwill Ambassador for the Joint United Nations Programme on AIDS (UNAIDS). Aishwarya Rai Bachchan’s net worth is estimated to be $31 million as of 2021. The Bollywood star is known to charge over Rs 5 to 6 crore for per endorsement deal.
The brands endorsed by the actress are LUX, L’Oreal Paris and Nakshatra Diamond Jewellery, Coca-Cola, Longines, Lodha Group’s, Pepsi, Titan Watches, Lakmé Cosmetics, Casio pager, Philips, Palmolive, Cadbury, Fuji Films, Kalyan Jewellers, De Beers Diamonds, Elegance, and TTK Prestige group.
Lets look at the List of Brands Endorsed by Aishwarya Rai Bachchan.
Longines
Longines also named as Compagnie Des Montres Longines Francillon S.A. is a Swiss luxury watch company from Saint Imier, Switzerland. The company founded by August Agassiz in 1832 and since then Longines has become one of the most well-known watchmaker. Longines later on became a subsidiary of the Swiss Swatch Group.
The company’s iconic winged hourglass logo is the oldest unchanged and registered trademark from 1889 and began using the slogan is Elegance is an Attitude from 1999. Aishwarya Rai Bachchan has been the face of the brand since 1999, and their ambassador for elegance for 22 years.
In 2019, the company celebrated the 20th year anniversary of their partnership by releasing a special timepiece named the DolceVita Elegance Celebration dedicated to Aishwarya.
Charles Villoz, the vice president of Longines said in an interview said that, “People from all over the world love Bollywood films and they go house full. Wherever we have travelled with the actress the response has been overwhelming. Aishwarya is a global face and we would like to continue this association as long as possible.”
L’Oreal Paris
L’Oreal Paris is a French personal care company that has its headquarters in Clichy, France. L’Oreal is currently the world’s largest cosmetics company and offers products for hair color, skin care, sun protection, cosmetics, perfume and hair care. The company has 42 manufacturing facilities around the world and R&D centres in France, U.S, Japan, China, and India.
It also has operations in more than 130 countries and over 50,500 employees. L’Oreal has also been ranked 353rd in the list of the Fortune Global 500. Aishwarya has been the global spokes model for L’Oreal since 2003.
The actress became a global ambassador for the #WinOverDamage campaign featuring. The ad for the campaign features Aishwarya Rai Bachchan and Sobhita Dhulipala, showcases the two actresses shooting in harsh conditions and then using the Total Repair 5 L’Oréal shampoo to protect their hair the next time.
Cadbury Dairy Milk is a very popular milk chocolate bar that is manufactured by the Cadbury. The chocolate bar was initially introduced in UK in 1905 and now the brand has a wide range of products. Cadbury’s is available in India, Kazakhstan, China, Sri Lanka and Pakistan.
As of 2014, the chocolate was ranked as the bestselling chocolate bar in the UK. It is manufactured and distributed by the renowned Hershey Company in America under the license from Cadbury. The company signed Aishwarya Rai Bachchan as the face for the new Cadbury Dark Milk (dark chocolate bar) sold in India. The advertisement that features the Aishwarya, aims to appeal to an advanced, matured audience who enjoy varied experiences in their free time indulgent moments.
Anil Viswanathan, the marketing director of Mondelez India in an interview said that, “There could not have been a another brand ambassador than Aishwarya Rai Bachchan to introduce Cadbury Dark Milk as the actress truly embodies the exceptional appeal of this new product innovation with her ground-breaking milestones. Her prestige and repute make her stand out as an accomplished, matured sophisticated individual.”
Nakshatra Diamond Jewellery
Nakshatra Diamond Jeweler is a jeweler brand from Gitanjali Gems which known to be one of India’s largest integrated jeweler companies in 1966. The brand was launched in 2000 and quickly became popular for its unique and affordable take on diamond jewelry.
Nakshatra offers more than 200 new designs, which is available as pendants, rings, earrings and bracelets starting at Rs. 8000 onwards. Nakshatra jewelry is available in all major jewelers stores across India. Aishwarya Rai Bachchan became Nakshatra’s brand ambassador in 2003 and has since then appeared in many ad commercials which has helped the brand double its sales and establish itself as a leading player in the market.
Commenting on the association, Devika Gidwani, the Director of Diamond Information Centre said that, “The Nakshatra woman is mystical, ethereal and feminine, which epitomise none other than Aishwarya Rai. In her rare and enduring beauty we have found our Nakshatra Woman. The actress stands for the brand values which are simple yet classic, Indian yet contemporary. With Nakshatra we aim to provide the women of today a products that are wearable, yet unique.”
Lux is a popular brand that is owned by Unilever with its headquarters based in Singapore. The brand offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. The brand initially started out with “Sunlight Flakes” which was a laundry soap in 1899.
Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, and South Africa, and sells soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. Lux currently manufactures its products at 71 facilities and also has over 2000 suppliers.
The company fist partnered with Aishwarya in 2005, the actress has been the face of the brand for more than 20 years. The actress has brought the allure of LUX alive with each campaign in uniquely different avatars like bold, playful, bubbly, glamorous and romantic. She has also been featured in many iconic and memorable campaign with other actresses.
Speaking of her association with Lux, Aishwarya Rai Bachchan said that, “I have been associated with the company for the past 10 years as its brand Ambassador and this association holds a very special place in my heart. An actress’s career reaches new heights with the Lux alliance. I am truly honored to be the face of an iconic brand like Lux for over a decade now and it has so far been an enjoyable and momentous journey.”
TTK Prestige
TTK Prestige Ltd is an Indian conglomerate that is popular for its kitchen appliances and cookware under the prestige brand. The TTK Group was founded in 1928 by Mr. T.T. Krishnamachari who was known for the distribution of products such as Foods, Personal care products, Writing instruments, to Ethical products.
Now, however the group has a portfolio of 30 product with 7 group companies and a turnover that cross 30 Billion rupees. The company made the Bollywood couple Aishwarya Rai Bachchan and Abhishek Bachchan as its brand ambassador. The celebrity couple were features in many multimedia ad commercials with its tagline “Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’.
In the ad the duo are portraying the role of are busy working couples and find kitchen a perfectly good place to bond. Commenting on the association, Aishwarya said that, “Endorsing India’s No.1 kitchen appliances brand is a great opportunity and we are privileged to be associated with Prestige.”
Coca-Cola is a world famous carbonated soft drink that is manufactured by the Coca-Cola Company. The drink was invented in the 19th century by John Stith Pemberton but was later bought by Asa Griggs Candler who made the company a leader in the world soft drink market with innovative marketing techniques throughout 20th century.
According to Interbrand’s best global brand in 2015, Coca-Cola was declared as the world’s third most valuable brand after Apple and Google. As of 2013, the company sold over 200 countries worldwide, and has sold over 1.8 billion servings every day. The company was ranked 87 by its total revenue in the list of Fortune 500 in 2018.
Aishwarya has endorsed the drink in various multimedia ad commercials. The actress has even done commercials with Aamir Khan which became popular back in the day. Another popular coke advertisement featuring aishwarya showcases storyline runs against the backdrop of a Haryanvi pop number with Rajpal Yadav.
Kalyan Jewellers
Kalyan Jeweller is a well-known Indian jeweler showroom chain that is present in overall metropolitan cities of India and counties of West Asia. Kalyan Jewellers has over 8000 employees and is known for its wide various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc.
The company currently holds a strong presence especially in South India, with over 35 stores across four south Indian states. Kalyan Jewelers has its headquarters in Thrissur, Kerala with 137 retail stores across India and Middle East, and more than 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Aishwarya became the brand ambassador for Kalyan Jewellers in 2012 and has also done a commercial with Amitabh Bachchan.
Commenting on the association, T.S. Kalyanaraman, the Managing Director of Kalyan Jewellers said that, “Aishwarya’s popularity and stardom at an international level is unparalleled. We are sure that the actress’s personality and life which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights.”
Aishwarya Rai Bachchan is a one of the top actresses in Indian and also the winner of the Miss World pageant in 1994.
How much does Aishwarya Rai Bachchan charge for brand endorsement?
Aishwarya Rai Bachchan is known to charge over Rs 5 to 6 crore for per endorsement deal.
What is the net worth of Aishwarya Rai Bachchan?
The net worth of Aishwarya Rai Bachchan is estimated to be $31 million as of 2021.
Conclusion
Usually when companies choose their brand ambassador, they often look for factors such as their commercial success, visibility and digital presence. Aishwarya encompasses all these factors, is a global star known to be one of the most beautiful women in the world.
According to the Time Magazine, Aishwarya is in the list of the 100 most influential people of the world and is sometimes also regarded as the global ambassador of India by the media. These are the reasons to why the actress is still in demand not just among Indian but even International brand.
The current years many brands are appointing many sportsman and athletes as their brand ambassador. This is because many athletes are not just popular but also have the skills and characteristics that are admired by consumers from all walks of life.
One such unique wrestler that is self-made, and has achieved success through the sheer determination and hard work is none other than the Great Khali. The Great Khali born as Dalip Singh Rana is an Indian American Professional Wrestler, Wrestling promoter and actor. He became popular during his time in the WWE.
Khali was earlier an officer in the Punjab Police, but made his debut as a professional wrestler in 2000. Khali has also appeared in some Hollywood and Bollywood movies such as The Longest Yard, Get Smart, Kushti, the tree of life, John Cena experience, etc. He also was a part of the popular reality TV show Big Boss in 2010.
The wrestler was the first Indian world heavyweight champion and has defeated well known people like Undertaker, Kane, John Cena, Shawn Micheals and Big Shaw throughout his career. Khali is the founder of Continental Wrestling Entertainment (CWE) which is an Indian professional wrestling promotion and training academy.
From 2006 to 2014, Khali has won several WWE Champions, like World Heavyweight Champion, 2 time CWE Heavyweight Champion, 2 time Slammy Award winner in WWE and winner in the Teisen Hall Six Man Tournament. Recently on 24th March 2021, Khali was inducted into the WWE Hall of Fame.
As of 2021, the net worth of the great Khali is estimated to be over $6 million, which he earned mostly through wrestling. The wrestlers has so far earned over $2.2 million just from his brand endorsement. This fame has also led him to be the brand ambassador of for some brands such as Ambuja Cements Limited, Nestle Munch, Maithan steel and Immortal Tyres.
Here is a list of brands endorsed by The Great Khali.
Ambuja Cements Limited
Ambuja is a leading cement producing company that is known for its home building solutions and sustainable development operations. Ambuja Cement was founded in 1983 and has its headquarters in Mumbai, Maharashtra. The company markets cement and clinker for both domestic and export markets.
In 2006, Ambuja became the partner of Holcim which is the second largest cement manufacturer in the world. Ambuja is one of the most trusted brands in India because it is its products offer sustainable options, designed according to the climatic conditions in India. Currently, Ambuja Cement has a cement manufacturing capacity of 29.65 million tonnes as it has five cement manufacturing plants and eight cement grinding units across India.
The company signed the great Khali as its brand ambassador in 2015. The WWE wrestler has appeared in some ads for Ambuja, one of the best ambuja ads is the mockumentary ad with Khali. In the ad Khali is shown to be in an interview, explaining about how his strength and height were a problem in his earlier days.
The funny commercial shows him struggling with infrastructure and falling in different places while doing his daily tasks, the ad then showcases that after building a home with ambuja cement, he finally understands the joy of being at home. The advertisement was funny, clever and got lakhs of views within a first weeks of its launch.
Nestle Munch is a popular wafers filled chocolate bar sold in India and made by the conglomerate Nestle. Munch comes in various different flavors such as Munch Nuts, Munch Crunch O’Nuts, etc. Its parent company is the FMCG giant Nestle, which is a swiss multinational food and drink company that has its headquarters in Vevey, Switzerland.
Nestle sells a vast variety of products such as Baby food, medical food, cereals, bottled water, dairy products, ice cream, pet food, snacks, etc. Nestlé was formed in 1905, and is now considered to be the largest food company in the world, in terms of revenue. Currently Nestle is sold in 189 countries with more than 447 factories around the world. Nestle started imported its products to the Indian market in 1912 and has a long history with the country.
Nestle is one of the most trusted brands in India because it has helped the country grow for over a century and employs over a million Indians in different roles. Nestle manufactures many products that are well known in India such as Nescafe, Maggi, Kit Kat, Milkmaid, Nestea, and a wide range of Nestle dairy products.
Nestle signed The Great Khali as the endorser for its brand Munch in 2018. Nestle launched the ad campaign featuring Khali and the Bollywood actor Ishaan Khattar shot at the picturesque Dal Lake in Srinagar. The ad showcases the Ishaan being stunned by his date and her chaperone Khali. It further shows Ishaan biting into the Nestle Munch and getting an idea to save his date.
Maithan Steel is one of the leading steel plants of the country as it has history of over half a century. The company specializes in iron and steel, ferro alloys, refractory, power and cement sectors and is available in over 56 countries including Europe and Japan.
Maithan Steel and Power ventured into the iron and steel industry in 2001 and so far has over 1500 direct employees and 10,000 indirect employment. The company aims to deliver the best to its customers by manufacturing products with the best materials by using the latest technology and innovation in Indian and across the world.
The company made The Great Khali its brand ambassador in 2020, the professional wrestler was a part of the ad campaign that reveled its new identity with the tagline “Nirmaan ka Maandand”. Through this ad the company was aiming to increase awareness, educate and inspire consumers on purchasing strong steel like Maithan steel which is said to be made in state of art technology.
Kaushal Agarwalla the Director of Maithan Steel said that, they were glad to be associated with Khali for the campaign, as he would help in establishing the value of strength, bring better engagement, re-install the sense of trust and dependability with their customers.
Immortal Tyres started in 2011 are one of biggest manufacturers of a wide range of Tractor tyres, E-Bikes and Bike tyres. The company created best quality tyres by using the top grade resources. Immortal Tyres are known for their strong construction, premium quality, long service life and affordable prices.
The aim of the company is to meet the changing needs of the customers and offer products as per the client need. The great Khali was signed as the endorser for Immortal Tyres in 2020. The wrestler is also featured in an ad campaign where he showcases the strength and durability of the Tractors tyres.
The Great Khali is one of celebrated wrestlers in the history of WWE and is known for his humble and sincere nature. The professional wrestlers has worked hard to reach to that platform and this are the characteristics that are expected from brand endorsers in the advertising industry.
Khali has over 1.6 million followers on Instagram and 11.8 thousand followers on Twitter and constantly endorsing his training center and other brands on his social media. But was recently the targeted by the impossible requests and memes from trolls, despite that the wrestler seems to take it positively and let it go. Khali is one of the few professional’s wrestlers to be signed as brand ambassador for big brands.
Frequently Asked Questions
Who is The Great Khali?
The Great Khali born as Dalip Singh Rana is an Indian American Professional Wrestler, Wrestling promoter and actor that became popular during his WWE profession.
What is the Net worth of the Great Khali?
The Net worth of the Great Khali is estimated to be $6 million as of 2021.
How much does The Great Khali earn from Endorsements?
The Great Khali is known to earn over $2.2 million from Endorsements
What are the brands endorsed by The Great Khali?
The brands endorsed by The Great Khali are Immortal Tyres, Maithan Steel, Nestle Munch, and Ambuja Cements Limited.
One of the most common marketing strategies for big companies these days is to get a celebrity brand ambassador to influence consumers and raise awareness among the masses. Celebrity endorsements are popular in the current marketing world as they provide many advantages for both the company as it can reach the target audience and increase the brand equity.
Hrithik Roshan is one of the most popular celebrity brand endorser in India. Hrithik Roshan is an Indian actor that predominantly works in the Hindi Film Industry. The actor has won many hearts by his acting, good looks and dancing skills and for that has won many awards especially in the Filmfares.
Hrithik has consistently been listed in The Forbes India’s Celebrity 100 from 2012 and is one of the highest paid actors in India. The actor is known for his work in movies such as Kaho Naa Pyaar Hai, Kabhi Khushi Kabhi Gham, Koi Mil Gaya, Krrish, Jodhaa Akbar, Guzaarish, Zindagi Na Milegi Dobara, Agneepath, War, etc. Besides his acting career, Hrithik started his own fitness and lifestyle brand known as HRX in 2013.
Hrithik has is a performer and has also appeared as a judge in the dance reality show called Just Dance in 2011. The actor is known to charge over Rs.1.5 to 2 Crores for per endorsements. The net worth of Hrithik Roshan is over $35.66 million, while his brand value was estimated to be $38.9 million in 2019.
Some of the brands endorsed by Hrithik Roshan are HRX, Cure.Fit, Hero Honda, Free Fire, Rado, Zebronics, Paragon, Mountain Dew, He Deodorants, Coca-Cola, Arrow, Reliance,Simpolo Tiles, Donear, Nirma, Tata Tigor, John Players, Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.
Here is a list of Brands endorsed by Hrithik Roshan
HRX
HRX is India’s first celebrity based brand that focuses on sports and active lifestyle space. The company has its headquarters in Mumbai Maharashtra and was founded by Hrithik Roshan, Sid Shah, Afsar Zaidi, and Kamal Punwani in 2013. The company has recently become popular for its wide range of products in fitness, sports and training apparels, footwear and accessories.
HRX became Myntra’s subsidiary in 2016. The company has also branched into the audio, sports equipment and small devices space with headphones, headsets, wireless neckbands, earbuds and portable speakers which are now available on Flipkart.
The brand was created by Hrithik to help people achieve their fitness goals. Hrithik has also made many multimedia commercials for his brand, making the brand one of the largest homegrown active-wear brands that competes with select offerings from Nike, Adidas and Puma.
Cure.fit
Cure.fit is one of the most popular fitness and healthcare companies in India and has many group workout fitness centres in cities like Bengaluru, Hyderabad, Delhi and Gurugram. The company is headquartered in Bengaluru, Karnataka and was founded by Mukesh Bansal and Ankit Nagori in 2016.
Cure.fit offers services physical and mental well being across four different flagship sectors which are cult.fit, eat.fit, mind.fit and care.fit. Cure.fit offers workout format such as Zumba, Yoga, Boxing, Strength & Conditioning, Sports Conditioning, HRX by Hrithik Roshan, Prowl by Tiger Shroff, Football and Running and also has DIY workout packs on their app and website.
The company made Hrithik Roshan its brand ambassador for five years at the cost of Rs 100 crore. Which is why the the centers and the app of Cure.fit offer a Hrithik’s personal brand HRX’s specialized workout plan. The actor also made a fitness advertisements for the brand.
Garera Free Fire is one of the top battle royale games that is developed by 111 Dots studio and published by Garera. The online mobile game became the most downloaded mobile game globally in 2019 and gained popularity in Asian and Latin American countries.
As of 2020, the game has over 80 million daily active users globally and has also grossed more than $1 billion worldwide. The game has recently made Hrithik Roshan its brand new character in Free Fire, as a part of the Be The Hero Campaign.
The actor will be known as Jai in the game and is said to be the first-ever playable Indian character in the battle royale game. Commenting on partnership, the actor said that he was thrilled to be a part of the Free Fire universe and that his official avatar, Jai, was very cool. He also added that, he hopes that all the players enjoy this unique experience.
Rado
Rado is one of the oldest and a globally recognized brand that was founded in Lengnau, Switzerland in 1917. The company is known for its innovative design and its use of revolutionary new materials to create some of the world’s most beautiful and durable watches.
Rado is a pioneer in watch making and making its philosophy “if we can imagine it, we can make it” come true even today. The company signed Hrithik Roshan as it brand ambassador for six years and has so far appeared in some television commercials.
In an interview, Matthias Breschan, CEO of Rado, said that, “Hrithik is the perfect fit for us as brand ambassador not only because he is a young and dynamic celebrity actor who is willing to take risks but he is also very accessible.”
Zebronics is a home based company that was started in 1997 and is known for revolutionizing technology for the masses. Zebronics has its retail presence in more than 50,000 and has over 1,200 people across 31 Offices and 111 plus care centers across India. The company made Hrithik Roshan its brand ambassador in 2017.
The company manufactures a wide range of high quality and reliable products such as Soundbars, Home Theatres, Headphones, Earphones, TWS, Gaming Cabinets, Monitor, Keyboards, Mouse, Power Banks, Computer, Mobile & Laptop Accessories, Fitness Bands, Smart Watch, CCTV, Smart Home Automation, Oximeters, Power UPS with best price, brand warranty and after-sales support.
Commenting on the association, Mr. Rajesh Doshi, The Director of Zebronics said that, “Hrithik Roshan is undoubtedly the indisputable choice for our brand, because he is a versatile actor with youthful enthusiasm and positive inspiration, that will bring new vigor and dynamism to the brand to further expand our customer reach”
Mountain Dew
Mountain Dew is carbonated soft drink that was manufactured by PepsiCo. The drink was invested in 1970 by Tennesee beverage bottlers Barney and Ally Hartman. The company was acquired by the then by the Pepsi-Cola company in 1964.
Mountain Dew accounts to more than 80% of citrus soft drinks in America and competes with companies like Company’s Mello Yello and Surge, and Dr Pepper Snapple Group’s Sun Drop. As of 2017, Mountain Dew represented over 6.6% share of the carbonated soft drinks market in America.
Hrithik Roshan has been the face of the brand for a few years and been featured in many ad commercial of the ‘Darr Ke Aage Jeet Hai’ campaign which involves the actor to perform perform grand and larger than life action stunts that showcases overcoming one’s fears to achieve great success.
Paragon is a popular footwear company that was founded by P.V. Abraham, K.U. Thomas and K.U. Scaria 1975 in Kottayam, Kerala. The company currently has over 10,000 employees and over 20 brands under its umbrella.
Paragon has 24 manufacturing plants with a total production capacity of 400,000 pairs of footwear per day and 470 distributors across India. The company has grown to become the No.1 footwear brand in India. The company made Hrithik Roshan its brand ambassador in 2018 because the company wanted to expand their presence among the young generation of India.
Joseph Zachariah, the Director of sales and marketing of the company in an interview said that, “Hrithik was our obvious choice to endorse the brand, because his image is in perfect sync with our brand’s key attributes. The actor’s appeal as a style icon cuts across all age groups and spans entire India. We are very happy to have him as our brand ambassador.”
Arrow
Arrow is a menswear brand that currently belongs to Arvind Fashions Limited. The company was at one point been ranked as the most trusted brand in the apparel category by the TRA’s The Brand Trust Report, India Study in 2018. The company has a legacy of more than 167 years and has also been in the country for the last 25 years.
Arrow is known to have over 250 exclusive brand stores and more than 500 shop in shop counters all across the country. Hrithik Roshan was made signed as the brand ambassador for Arrow in 2020. The actor was recently featured in the brand’s ‘On Top of the World’ campaign.
Commenting on the association with the company, the actor said that, he consider style to be an extension of one’s personality and suiting up with Arrow, adds a touch of the brand ethos to my appearance. He also added that, the brand’s seasoned adaptability to fashion trends since 1851, and decades of consumer trust, making him proud to endorse Arrow.
Oppo is a popular Chinese consumer electronics company that has its headquarters in Dongguan, Guangdong. The company offers a wide range of products are smartphones, audio devices, power banks, blu ray players and other electronic products.
Oppo was initially launched in 2004 and has so far expanded to over 40 countries selling phones at over 200,000 retail stores. Oppo sells its smartphones offline in over 20 markets around the world, and offers online sales to more than 50 countries. Oppo signed both Hrithik Roshan and Sonam Kapoor as the brand ambassadors for the South Asia region.
Both the actors have been the face of the company since 2014 and have been featured together in the multimedia ad commercials for endorsing the Oppo smartphones. Sky Li, Vice President of Oppo said that, “Both the actors are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter.”
Nirma
Nirma is well known group of companies that has its headquarters in Ahmedabad, Gujarat. The company manufactures products such as from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and even injectables. Nirma has been one of the most trustable Indian brand for decades as it was started in 1969 by Karsanbhai Patel.
So far the company has 25,000 employees, multiple manufacturing plants and a turnover of ₹20500 crore. Nirma’s network consists of more than 400 distributors and over 20 lakh retail outlets across the country.
Hrithik Roshan was signed as the brand ambassador of Nirma in 2016 and has since then been featured in many of its ad commercials. One of the ads show Hrithik endorsing the Advance range of detergent with its new tagline “Sirf yaadon ko sambhaliye, daagon ko nahi”.
WhiteHat Jr is a Indian ed-tech company and India’s first live online platform that teaches kids coding and math. The children also get to learn about topics such as structure, sequence, algorithmic thinking and even coming up with creative outcome such as animations and apps.
The classes on this platform are taught through a live 1:1 session. WhiteHat Jr also helps in connecting top certified teachers to children. The latest ad campaign featuring Hrithik urges students to book their online coding class and sample the platform.
Donear Industries Ltd
Donear Industries Ltd is a pioneer in the textile industry as it has more than 4 decades of experience. The company has its headquarters in Mumbai, Maharashtra and offers a huge variety of fabrics for suiting and shirting across Poly Viscose, Cotton, Poly Wool and Terry Wool.
It currently is available in more than 200 stores across the country and even export its fabric to over 30 countries. Donear fabrics has a network of 50 plus agents, over 300 wholesalers and more than a 50,000 retailers. Commenting on his association with the brand,
Hrithik said that, he is extremely happy to be associated with the Donear Industries as it offers great quality and a wide range of menswear fabric. Given the strong brand image and the quality that the company is known for, I am sure that Donear will further enhance its position as the most preferred fashion brands for menswear in India.”
Plasto Pipes and Tanks
Plasto Pipes and Tanks is a leading manufacturer, a wholesaler and retailer. The company has a wide range of products such as Water Storage Tank, Pipe fittings, Agri Pipe, Tank Connector, Flush Tank, etc.
The company was established in 1986 and since then is known for its tanks that have better flow properties, better longevity, more hygienic, easy to install and non-corrosion. Hrithik became the company’s brand ambassador and has even advertised the company by talking about the strength and reliability of their tanks in the TV commercial.
Flamingo Health is flagship brand of a healthcare company known as Ascent Meditech. Ascent Meditech Limited is known to be aleading player in Orthopedic Soft Goods, mobility, wound-care and healthcare products. Flamingo currently has more than 300 products that are sold in 47 countries globally.
Some of its well-known products that offer pain management solutions are the heat belt, knee cap, lumbar sacro belt and anklet. The company made Hrithik the brand ambassador for the brand and the actor was also featured in a campaign delivering a thought provoking message.
John Players
John Players is men’s apparel brand that is owned by the conglomerate ITC. The company was launched in 2002, and is known for men’s shirts, trousers, cargos, T-shirts, denims, outerwear, suits and accessories. The range of clothes at john players is crafted in line with the fashion preferences of youth and the most contemporary fashion trends.
The brand is also affordable for making the brand accessible to people at large and is available in over 1500 multi-brand outlets across India. Hrithik became its brand ambassador in 2005 and in an interview mentioned that the brand just what today’s generation looks for- vibrant colours, playful styling and very comfortable fits.
He Deodorants
He’ deodorant is a brand that makes Men’s products and owned by the FMCG major Emami. He’ deodorant is available in 14 different variants that are named Smart, Confident, Extrovert, Recharge, Ruler, Magician, Arctic, Lagoon, Intense, Force, Passion, Power, Yin & Yang and Angel & Demon.
The wide range of deodorant offers a wide range of fragrances from the citrus, oriental, marine, fougere, woody and to even the musk families. The actor was made the company’s brand ambassador, the actor is also featured endorsing its deodorants with its tag line ‘Be Interesting’ in the ad commercials.
Hrithik Roshan is an Indian actor that predominantly works in the Bollywood Film Industry.
What is the brand value of Hrithik Roshan?
The brand value of Hrithik Roshan was estimated to be $38.9 million in 2019.
What are the main brands endorsed by Hrithik Roshan?
The main brands endorsed by Hrithik Roshan are Nirma, Oppo, Arrow, Paragon, Mountain Dew, Zebronics, Rado, Garera Free Fire, Cure.Fit, HRX.
What are the other brands endorsed by Hrithik Roshan?
The other brands endorsed by Hrithik Roshan are Hero Honda, He Deodorants, Coca-Cola, Reliance, Simpolo Tiles, Donear, Tata Tigor, John Players,Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.
How much does Hrithik Roshan charge for brand endorsement?
Hrithik Roshan is known to charge over Rs.1.5 to 2 Crores for per endorsements.
What is the net worth of Hrithik Roshan?
The net worth of Hrithik Roshan is over $35.66 million in 2019.
Conclusion
The actor is known by many names such as sexiest man in Asia, the Greek God, etc as he is the heartthrob of Bollywood. The Bollywood star has a strong social media presence, with about 35.9 million followers on Instagram and 30.6 million followers on Twitter. This is why many brands have made the actor face of their company. The actor is also the co-founder of his own brand HRX and constantly endorsing his and other big and upcoming brands.
The concept of brand endorsements by celebrities has become a rage in the world, every big company wants to sign top celebrities as their brand ambassador. This is because it is a profitable marketing strategy as the brand uses the celebrity’s glamour and popularity to market their products and services. Having a global celebrity will help the company reach its target audience.
Which is why celebrities like Priyanka Chopra, that have a foothold in the global audience are always in demand by both Indian and international brands. Priyanka Chopra Jonas is an Indian actress, model, singer and recently a film producer. Priyanka is one of the highest paid actresses in the country and has also won the world renowned pageant, Miss World in 2000.
The actress has won many awards and accolades such as Filmfares, National Film Awards and was also honored with Padma Shri by the Indian Government. According to Forbes, Priyanka Chopra is in the list of The 100 most influential people in the world. Priyanka is known for work in movies such as 7 Khoon Maaf, Barfi, Mary Kom, Dil Dhadakne Do, Kaminey, Bajirao Mastani, The Sky is Pink, The White Tiger, etc.
She is also played the role of a main character in the American thriller series Quantico. Besides her acting career, Priyanka has released three singles, given her vocals for songs in the movie and has also producer some well-known movies.
The actress is known to charge over 5 crore and even Rs. 2 crores for an Instagram post for brand promotion. The brand value of the actress is estimated to be Rs. 2.65 billion, with a net worth of $50 million in 2021.
The actress has endorsed brands such as Bumble, Pepsi, Pantene, Nokia, Assam Tourism, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, UNICEF, Beats by Dre, Schmitten Luxury Chocolates, Lux, Xpert Dish Wash, Colgate, Pro-Ease, Hero MotoCorp, Josco, LYF Smart Phones, Idea Spice Phones, Marvel Tea Yellow, Q Linq, Ponds, Bru, Rajnigandha silver pearls, Blenders pride, Nikon, Sunsilk, Asmi, J Hampstead, Unnati Fortune among others.
Lets look at the List of the brands endorsed by Priyanka Chopra
Appy Fizz
Appy Fizz is a carbonated apple juice brand that is under Parle Agro. The company introduced Appy Fizz in 2005 after the success of the Appy another apply juice brand popular in India. Parle Agro launched a similar drink Grappo Fizz a carbonated grape juice, which failed because of a campaign.
Appy Fizz is also manufactured and marketed in countries like Bangladesh by Global Beverage Co Ltd. under license from Parle Agro. Priyanka became the brand ambassador of the brand in 2016 and has appeared in many ad commercial endorsing the brand.
Parle Agro came up with a multimedia campaign featuring Priyanka and the South Indian star Jr.NTR in order to create a tremendous buzz among the current generation. With Priyanka endorsing Appy Fizz, the brand has repositioned itself very bold, memorable and a cult brand.
Nirav Modi Jewels
Nirav Modi was one of the top luxury diamond jeweler known for its diamond studded jewelry. The brand was known for its collection of bracelets, earrings, necklaces, pendates, rings, etc.
At the time Priyanka was made the brand ambassador she said that, “My association with Nirav Modi is like meeting of minds in many ways. We are both proud of our Indian heritage and are also united by the idea of bringing a modern Indian to the global forefront.”
Priyanka became the brand ambassador and hasappeared in an ad commercial along with actor Siddhrath Malhotra, but terminated her three year contact in the light of the allegations of financial fraud against Nirav Modi.
Bumble is an American social media company that is known for its online dating app that facilitates communication between interested users. One of the most unique feature of the app is that in heterosexual matches, only the female users can make the first contact with matched male users, while in same sex matches both can send a message first.
The company was founded by Whitney Wolfe Herd and is a competitor to Tinder another dating app in the Indian and international market. As of 2021, the app has over 42 million monthly users across 150 countries and is valued at $1billion according to Forbes.
Priyanka not only endorses the app but also acts as a partner, advisor, and investor of the company. With the help of Priyanka, Bumble has expanded in the country and has also made women feel safe using dating apps in India. Commenting on her investment in the company the actress said that “I’ve always believed that investing in women is key to social transformation and economic growth.”
Pantene
Pantene is a world famous brand of hair care products that are owned by Procter and Gamble. The company was originally started in 1945 by Hoffmann La Roche. Pantene was purchased by Procter and Gamble in 1985 in order to compete in the Beauty products market.
The brand is known for its products such as 2-in-1 shampoo and conditioning formula like Pantene Pro-V. Priyanka became the company’s global brand ambassador, making her the first Indian actor to represent the brand globally.
In an interview the actress said that she is excited to be the new global ambassador for Pantene. She also added that the brand is a favorite around the world and she loves that Pantene celebrates and advocates that being strong is beautiful.
Garnier is one of the top cosmetics brands that belongs to the French cosmetic conglomerate L’Oreal. The brand is known for hair and skin care products and has so far branded its image as a healthy beauty expert by providing nature based solutions to combat pollution, acne UV and fatigue.
The company sells its products in numerous countries worldwide with products targeting for different skin types and cultures. Priyanka was the brand ambassador of Garnier and has been featured in commercials endorsing the Garnier Light Ultra Intense Fairness Moisturizer in both the print and television campaign.
But over past years priyanka has expressed her regret over appearing in adverts for skin-lightening cosmetics. In an interview, priyanka called the ponds and garnier fairness endorsements to be one of her profound regrets and apologized for the same.
Colgate
The Colgate Palmolive Limited is an American company which is a leader in India when it comes to scientifically proven oral care products. The company is known for its products its wide range of products such as toothbrushes, dental floss, tooth powder, mouthwash and other specialized range of dental therapies.
The Colgate Palmolive India Ltd was initially incorporated in 1937. Priyanka Chopra became Colgate brand ambassador and has also been featured in it campaigns and ads endorsing its Colgate Active Salt Neem’s toothpaste that recommends proper oral care.
Eric Jumbert the marketing director of Colgate-Palmolive (India) Limited said that the company found the actress to be the perfect fit to be the company’s brand ambassador as she has inspiring personality and global superstar who embodies our brand values so well.
LYF pronounced as Life is is one of the top mobile companies in India. Also known as Reliance LYF, the Indian smartphone manufacturer has its headquarters based in Mumbai, Maharashtra. The company is a subsidiary of Jio which is owned by Reliance Industries.
LYF has also became the country’s fifth largest smartphone player and the second largest LTE phone supplier. The company signed Priyanka Chopra as it brand ambassador for LYF smartphones in 2016.
The actress has been a part of many multimedia campaigns. The company made a commercial featuring Priyanka showcasing the newest smartphone, LYF Earth 2. The actress also tweeted an ad for the phone, where she is seen explaining the features of the device in the most natural way.
Schmitten Luxury Chocolates
Schmitten Chocolates is a surat based chocolate brand that is owned by Rajhans Group. The brand has grown to become one of the well-known names in the luxury chocolate business. With the brands such as Schmitten and Hoppits, Rajhans group has got a turnover Rs 300 crore in just four years of its launch.
Luxury Chocolates are available in dark and milk chocolates with seven different variants. The company is planning to expand it and is expecting sales worth Rs 1,000 crore from chocolates.
Which is why the group choose Priyanka as the brand ambassador for the schmitten brand. The actress has appeared in many of its commercials endorsing its luxury chocolates.
The Assam state government signed an agreement with the international star Priyanka Chopra to become a brand ambassador for Assam tourism in 2016. The actress was featured in the Awesome Assam Campaign which showcased the actress exploring and enjoying her stay while attending a friend’s wedding in Assam.
The Awesome Assam campaign was launched in 2017 by the Assam Tourism board in order to boost the tourism sector in the state. The campaign focused on the one-horned rhino, Assam Tea and the mighty Brahmaputra.
Xpert Dish Wash
Xpert is a dishwash brand that is owned by RSPL Group. The brand has a history of television advertisements that portray how its products have made the life of homemakers easier. The brand signed Priyanka Chopra as its brand ambassador and with the help of priyanka the brand wants to attract more customers and make it reach its target audience.
Priyanka Chopra Jonas is one of the most popular an Indian actress, model, singer and recently a film producer.
What is the brand value of Priyanka Chopra?
The brand value of Priyanka Chopra is estimated to be Rs. 2.65 billion.
What are the main brands endorsed by Priyanka Chopra?
The main brands endorsed by Priyanka Chopra are Bumble, Assam Tourism, Garnier, Nirav Modi, Appy Fizz, Xpert Dish Wash, Colgate, LYF Smart Phones, Schmitten Luxury Chocolates, Pantene, etc.
What are the other brands endorsed by Priyanka Chopra?
The other brands endorsed by Priyanka Chopra are Pepsi, Nokia, TAG Heuer, UNICEF, Beats by Dre, Lux, Pro-Ease, Hero MotoCorp, Josco, Idea Spice Phones, Marvel Tea Yellow, Q Linq, Ponds, Bru, Rajnigandha silver pearls, Blenders pride, Nikon, Sunsilk, Asmi, J Hampstead, Unnati Fortune among others.
How much does Priyanka Chopra charge for brand endorsement?
Priyanka Chopra is known to charge over Rs. 2 crores for an Instagram post for brand promotion.
What is the net worth of Priyanka Chopra?
The net worth of Priyanka Chopra is over $50 million as of 2021.
Conclusion
From being crowned as the Miss World to getting married to Nick Jonas, the actress been the face for various brands worldwide. Priyanka Chopra is currently one the most talked about Indian people in the world as she has established a food hold in the Hollywood by playing lead roles in top rated movies. Priyanka is also the second highest most followed Indian on social media platform after Virat Kohli.
Another reason for her being in demand in the advertising world is that the actress has earned a name for herself in the world with hard work and perseverance which are key requirement for a brand ambassador. The global fame has led the actress to work with many Indian and international brands, ranging from gadget to cell phone to cosmetic products to watches and with the current pace of her growing popularity the list is bound to get longer.
Celebrity endorsements are popular in the current marketing world as they tend to reap huge rewards to the companies. The main advantages of brand endorsements is that it helps in building brand equity and stand out among the other brands. The brands need to select the right celebrity that will represent the image and promise of their brand.
That is why Ranveer Singh is among the top five most in demand celebrity for brand endorsements in India. The reason for his popularity in the advertising world is because he is a talented and a versatile actor with a huge fan following especially among the youth. Ranveer Singh is an Indian actor known for his work in the Bollywood Industry.
The actor has won several awards in the Filmfares and also has been featured in the Forbes India’s Celebrity 100 list since 2012. Ranveer Singh is known for versatile performance in movies such as Band Baaja Baaraat, Lootera, Goliyon Ki Raasleela Ramleela, Bajirao Mastani, Padmaavat, Gully Boy, etc. According to Forbes in 2017, Ranveer Singh made over Rs. 62.63 Crore during the year which mainly came from the popular brand endorsements.
Despite his box office hits the actor is also an avid endorser of over 34 brands and is known to charge Rs 7 to 12 crore annually for an endorsement deal. Ranveer Singh is one of the highest-paid actor in India and has a net worth of $30 million and a brand value of $102.9 million in 2021.
Here is a list of all the brands Endorsed by Ranveer Singh.
MakeMyTrip is an Indian online travel company that was founded in 2000 by Deep Kalra. The company has its headquarters based in Gurugram, Haryana and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets.
As of 2018, MakeMyTrip has over 14 company owned travel stores in 14 different cities, more than 30 franchises owned stores in 28 cities and counters in four main airports in India. The company has its offices in countries like New York, Singapore, Kuala Lumpur, Phuket, Bangkok and Dubai.
MakeMyTrip announced Alia Bhatt and Ranveer Singh as its brand ambassadors in 2016 and the duo has so far appeared in many television commercials and campaigns that garnered high visibility and presence across different mediums. The company choose them in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature and recall.
Chings Secret was founded 1996 by Capital Foods and has its headquarters in Mumbai, Maharashtra. The company manufactures products such as noodles, soups, sauces, masalas and chutneys. The mastermind behind this company was Ajay Gupta, who used his marketing experience, to explore profitable niches and came up with Ching’s Secret, a brand that would offer Desi Chinese, an Indo-Chinese or fusion cuisine.
Ranveer Singh has been the face of the brand for more than six years and has been a part of many advertisements and campaigns done by the company. One of the most popular Chings ad has Ranveer doing a music video titled “My name is Ranveer Chings”. The success of this high-energy video helped the company reach out to its audience and become of the big companies the market.
When asked on why Ranveer choose Chings, the actor said that he was happy to be associated with Ching’s Secret as he is also a Hakka Chinese fanatic and is a big fan of their noodles, soups and masalas. He also added that he was proud to be the face of the pioneer brand of the Hakka Chinese flavour in India and the world.
Thumps Up
Thumps Up is a brand of Coca Cola in India. The company was originally introduced in 1977 to offset the withdrawal of the Coca Cola Company from India, the company was then bought by Coca Cola who re-launched it in order to compete against PepsiCo. In 2012, the company became a leader in the carbonated soft drink market of the country with over 15% market share in the Indian aerated waters markets.
Thumps up as a brand has always had a strong resonance with action, energy and a go getter spirit, this is why Ranveer is considered an ideal brand ambassador for the brand. Ranveer has been featured in many of the brands commercials which consists the actor performing high energy stunts to get a thumps up.
In a statement, Debabrata Mukherjee, the Vice President of Coca Cola India said that, “The company advertising is set apart because its energetic, fast paced and stylishly and inimitable style, which will help amplify the aspirational quotient of the brand.”
Xiaomi India
Xiaomi is a Chinese multinational electronics company that was originally founded in 2010. The company was headquartered is Beijing and is known for manufacturing smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.
Xiaomi is also the fourth company in world that has made a self-developed mobile system on chip (SOC) capabilities. In 2018, Xiaomi became the world fourth largest smartphone manufacturer, not only that it also is the leading brand in the Chinese and Indian market. As of 2019, the company got 291.6 million monthly users and 18,170 employees around the world.
Xiaomi made Ranveer Singh as its brand ambassador, the actor has appeared in many advertisements to endorse its range of smartphones in India. According to Anuj Sharma, the CMO of Xiaomi India, the company choose Ranveer as its brand ambassador becausewith the actor the company can establish a meaningful bond with the consumers, in order to gain relevant visibility and create a stronger impact.
JBL is an American company that is known for its high end audio equipment including loudspeakers and headphones. JBL is divided into two segments which are JBL Consumer which creates products for consumer’s home market and JBL Professional which creates products for studios, installed sound, tour sound, portable sound and cinema markets.
The company is owned by Harman International Industries which is a subsidiary of Samsung Electronics. The company announced Ranveer Singh as it Global brand ambassador in 2019, the actor has endorsed many new consumer audio products of JBL and has also participated in marketing initiatives to further strengthen JBL’s dominance in the country.
In a statement PradeepChaudhry, Country Manager of Harman India said that, “Ranveer’s captivating personality, contagious drive and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing to the music ecosystem in India and we can’t wait to take this collaboration to the next level.”
Kotak Mahindra Bank
Kotak Mahindra Bank is an Indian private sector bank that has its headquarters based in Mumbai, Maharashtra. It offers a variety of banking and financial services for corporate clients and retail customers in the areas of personal finance, investment banking, life insurance and wealth management.
As of 2021, Kotak became the third largest Indian private sector bank by market capitalization as it has over 1600 branches and more than 2519 ATMs. Ranveer Singh became the banks’s brand ambassador in 2018 and has done a couple of TV advertisements endorsing the bank’s services.
The most recent ad features Ranveer talking about how our society often discriminates people on the basis of religion, caste, creed, sexual orientation and abilities. The ad also portrays the similarities between Kotak’s 811 service and a bench at a railway station which provides services to everyone despite of where they all come from.
Jack and Jones is one of Europe leading menswear fashion brand, it has a strong legacy of craftsmanship, unmatched quality and exemplary style.
Jack and Jones originally started in 1990 and currently holds a strong position in the sphere of trend inspired fashion for the cosmopolitan man. The company currently has over 1000 stores in 38 countries. In India, the brand stands has over 69 Exclusive Brand Outlets and more than 221 Shop-In-Shop.
Ranveer Singh was announced as the company’s brand ambassador in 2016 with a commercial “Don’t hold back” which became very popular. The adfeatures Ranveer Singh singing a song entitled Don’t Hold Back. In a statement the actor said that, Don’t Hold Back is a strong message that he believe will resonate with the youth of the nation.
Maruti Suzuki
Maruti Suzuki is one the most successful subsidiary of the Japanese automotive manufacturer Suzuki. The company was owned by the Government of India until 2003 after which it was sold to Suzuki Motor Corporation. As of 2018, the company had over 53% in the Indian car market. The first manufacturing factory of the company was established in Gurugram, Haryana.
The company made Ranveer Singh its brand ambassador and so far the actor has appeared in many of its advertisements. One of the recent commercials features Ranveer promoting a new model Maruti Suzuki Nexa Ciaz. The company also made a 6 minutes 47 seconds video in which Ranveer Singh has done a proper review of this new car.
Lloyd is a brand of Havells, and a pioneer in the AC category. Recently the brand has created niche in the country with itsquality standards along with unmatched product range, services and warranty. The company has over 3 million happy customers as it offers a wide variety of technologically advanced and designed ensemble of new-age Air Conditioners, LED TV and Washing Machine.
Lloyd India has gotten Ranveer Singh and Deepika Padukone as their brand ambassador in order to endorse Lloyd range of consumer’s durables. The brand choose the duo because they have a huge following of around 90 million fans on social media. Also, this is the first time the couple came together to endorse the same brand.
Bingo
Bingo is one of the fastest growing branded snack brand that belongs to ITC Limited. Bingo represents ITC Food’s fifth major line the FMCG sector after the highly successful Staples, Biscuits, Ready-to-Eat and Confectionery businesses. The ITC Food’s sector is one of the fastest growing FMCG company with an estimated growth rate of 30% annually.
ITC made Ranveer Singh the brand ambassador for Bingo in 2019. In a statement the company said that, the advertisements featuring Ranveer have enthralled the audience with its quirky, fun and lovable sequences. They also added that, Ranveer Singh quintessential quirky avatar is a perfect fit for the brand. Ranveer Singh will now be the face of the brand on all its commercials and ads across multiple media platforms.
Ranveer Singh is an Indian actor known for his work in the Bollywood Industry.
What is the brand value of Ranveer Singh?
The brand value of Ranveer Singh is estimated to be around $102.9 million as of 2021.
What are the main brands endorsed by Ranveer Singh?
The main brands endorsed by Ranveer Singh are Kotak Mahindra Bank, Ching’s, ITC’s Bingo Snacks, JBL, Llyod,Xiaomi India, Maruti Suzuki Nexa, Jack And Jones, Thumps Up and MakeMy Trip.
What are the other brands endorsed by Ranveer Singh?
The other brands endorsed by Ranveer Singh are Nerolac Paints, the English Premier League, Manyawar, Nivea Men, Colgate, Okaya Power Group, Flite, Kajaria Ply, Dish TV, Siyaram’s, Big Muscles Nutrition, Jack And Jones, Switzerland Tourism, Vivo, Rupa Innerwear, Head and Shoulders, Kellogg’s, Royal Stag, etc.
How much does Ranveer Singh charge for brand endorsement?
Ranveer Singh is known to charge Rs 7 to 12 crore annually for an endorsements deal.
What is the net worth of Ranveer Singh?
The net worth of Ranveer Singh is estimated to be $30 million.
Conclusion
Ranveer Singh is one the top five celebrities that are in demand for endorsements deals in India. The actor endorses everything from clothing line, deodorant, toothpaste, mobile brands, innerwear, snacks, to soft drinks among others. Ranveer Singhs deals are apparently worth Rs 84 crores which is very close to Akshay Kumar.
Ranveer Singh understands the advertising industry very well as he has experience as a copywriter in advertising firms and hence always tries to add something on his own in the ads which he is featured in.
According to data provided by AdEx India, the actor clocked 11,472 minutes on TV in 2020. Despite the pandemic the actor is still popular especially among the youth related brands because he has hard to get to where he is in the industry, resonates with the young aspirational population and endorses brands targeted to this segment.
So you have launched your startup, it’s a dream come true and you are definitely excited about it. You may have found some customers as well, but the most difficult part is to have enough customers so that you can sustain your business in market and drive profit as well in future. Invest wisely in your sales team, as they will play a major role in this trajectory. There is no direct formula like invest X amount of money and you will get Y number of customers, if there was, it would be much easier and less challenging. Alas, this is not the case. There is a lot of competition in the market today and there are thousands of ways to market your business but you will need a unique one if you want to be ahead of everyone.
According to a report, More than 1,200 startups came up in 2018. In this competitive world, where all companies are competing for being at the top in their industry against their rivals are enlarging their users or customers by doing best marketing strategies, So it will be very difficult for any startup to stand out among this competition. We know, that going for the startup is not a cup of tea and it is important to utilize monetary resource effectively at the right place. People believe that spending more monetary resources on marketing can help them gain an ample amount of users or customers. But, that’s not true! It all relies on the creativity that you lay in your marketing approaches. Every company follows a similar type of marketing strategy but if you want to stand out you need some unique approaches that can able to boost up your growth in terms of users or clients. Rand Fishkin, CEO of SEOmoz and a renowned leader of the digital world, says marketing after creating your product wastes energy, time and money. Marketing firs ensures a loyal and active audience so that when you do debut your product you will be able to get feedback right away.
In 2018, it is safe to assume that your target group is bombed with messages, notifications, spams and click ads all the time. The trick to arrest their attention for more than 10 seconds and make a room in their memory to be recalled at the right time is a combined effort of your authentic intentions and creative methods.
Wasting time along with your another promoting guide? Why? You already recognize the fundamentals. And you’ve in all probability detected the recommendation 1,000,000 times; produce a mission statement, notice your audience, produce awe-inspiring content and promote. whereas there’s undoubtedly additional to that than that, you get the gist. What your startup extremely desires area unit some innovative promoting ideas which will set you except for competitors and build customers come back to you. which will sound easier aforesaid than done, however you’ll be off and running when you re-examine these five uncommon promoting ideas for startups. Here are some uncommon ways startups can conquer the mountain and be on their way to growing like never before.
Reach out to a specific community
Community – Startup Marketing
If you want to build a user base fast, you need to have a clear understanding of what your ideal customer looks like. You need to have a fundamental understanding of your product and the community you’re targeting. Youth is the biggest user of just everything. Companies dig into the most creative ways possible to sell their products and make it a trend. You can then create a piece of content creatively and specifically for this community and can find huge and quick success. The basic idea lies in how well your product connects with the community at the target. Relevancy is the key here.
Use your product for the social cause
If you’re looking for something highly creative that will skyrocket your brand to success, consider using the product itself for a social cause. People these days love to see how a person is towards everyone else, there was a time when business was purely an act of selfishness. Its 21st century and people need to have trust in your brand and that can be built easily by doing something good. People take pride if they’re told about the product or service they use to contribute to human or wildlife funds. It does make them feel good about the product they use and the brand they’re associated within an indirect way.
Create a video that simplifies your product or service
Create Videos – Startup Marketing
Creating a video that explains your product in the most simplified way is one of the fastest ways of growing your fan base. Making a creative humorous, video that gets into the head of the viewer. The video shouldn’t be a regular advertising one then it’ll be pointless to call it a self-explanatory video. However, this can be a modified form of advertising and publishing your product.
Trust always works!
This is definitely the oldest and purest form of promoting and advertising used by businesses since the world began. While it may bring slower results than radio or television, it still works very well and solidifies customer for life. Because people are becoming increasingly suspicious of paid advertising, this old method becomes the most reliable way to market down product. I still think this remains one of the most trusted methods in the world today. When a customer is happy and satisfied with a product or service, there’s a natural human tendency that they are likely to share this experience with people in their circle of trust and influence – family, friends, colleagues, neighbours and sometimes, strangers.
How to attract customers?? The satisfied customer is one of the most effective marketing and advertising tools a small business can ever have. Satisfied customers become foot soldiers, evangelists and advocates for your business. It is amazing how many of your satisfied customers will go to great lengths to promote, convince, protect and defend your business outside. This is so effective and powerful that many successful businesses rely solely on this method to advertise and market their products and services. One of the biggest business empires like the TATA group. is the best example here. So, how exactly can your small business grow an army of passionate customers, who will advertise your product free of cost? The first and most important step is to sell a product or service that really works and provides great value to anybody who uses them. If a product or service delivers on its promise and does more than what it says, it’s a winner! Most people buy products or services to solve a problem or satisfy a need. Nothing will make a customer happier and more satisfied than getting a product that makes a very challenging problem go away. They’ll scream your name from the Everest top. Most times, it doesn’t really matter how large or deep-pocketed your competition is you can grow a successful business with great customer service. People like to buy products and services from businesses that treat them with respect. People love to be given attention and treated well and will always return to enjoy that beautiful experience again. Don’t forget, customers spend their hard-earned money on your products. Don’t you think they deserve a big “Thank you’ with a wide smile on your face? People hardly forget a great customer experience and will happily tell other people about it.
Give your customers a reason to advertise and market your business but sometimes this doesn’t come automatically, you have to encourage, motivate or incentivize your customers to do it for you, so that brings me to my last but not the least effective way to market your startup.
The more people they refer to you, the more free products, services and discounts they will enjoy. Referral codes and links are used a lot these days to attract customers. We all come across these kinds of codes and links and we do refer it to our WhatsApp contacts and others. It’s a very rapid way of growing business these days but this one is completely based on the quality of your product and service. One more method which is very popular is
Creating contests and lucky draws
The reward should be large enough to trigger their interest and make them take action. It’s a win-win method that always works. Everybody loves to win. It’s not just always about the prize you win, it’s the thrill of getting lucky or beating other people. Call it ‘ego’ or whatever you like, but it always works. Let’s also say you start an interesting contest, to spread it you can use various social media platforms like Facebook, Twitter, Instagram etc. Even though many of them will not win the grand prize, they will still be interested in finding out more about your products and services. But make sure you can comfortably afford the prize you plan to give out. Draw out a reasonable budget and stick to it. It makes no sense if the money you make from selling your products during the contest cannot cover the cost of running it.
Be as much as creative as you can with your Business Card
A business card represents your firm and is one of the most effective ways to reflect your business. Most of the startups mainly focus on the flyers and other advertising material; instead, investment time, cost, and builds a unique card. Mostly, we can see very popular templates business cards, which are less attractive and will not give an impression on first site, instead choose the best as you do not know when someone will share your card to a prospective client.
Give group specific discounts
Generally, what we see is a business offering huge discount, but did we thought that these discounts benefits all or only some group. Therefore, throw a sale focused more on different groups instead of a regular one. This will help your client feel privileged and boost your sales. Advertise the incentives and let them know you have plans for all of them not just for a few. Focus on quality instead of just the quantity.
Bring people to your platform
Advertise, but do it in a way that one is forced to try your business once. For example, advertise in newspapers, but add a line, try your luck with spin wheel, you may get discount up to 100%. One will never deny to try it out and this is the way that customer grows. If you are a startup that provides services, give your client to try their luck, you may offer to provide a next service at a discounted price according to the offer they get. Something is always better than nothing, this quote may be old but is one of the effective ways today also.
Host a contest and give away free stickers and t-shirts
Everybody loves that. Host a contest and distribute t-shirts and stickers, this will also cover up the word of mouth marketing, never underestimate the power of this marketing. This is a free referral program that will build trust among the users and bring more customers together to your platform. Once they are on your platform, bribe them with cash, and give them free cash in their accounts for new customers. They can’t deny a platform built on trust and offering them discounts.
Send handwritten notes to your customers
Talking with your customers directly is very effective and can bring you more customers on board. Everybody likes to talk about him or herself and when you send a hand-written note to them with their order, they will feel privileged and will be willing to use your service for next time also. They will also praise your business for being special to them.
Show up unexpectedly!
Find out where your audience is and show up when they are not expecting. The show up could be of the product itself, a merchandise branding the startup, or a business card. ‘Accidentally’ leaving behind a pen with your FinTech company details at the banks, putting up Bumper stickers around the city, commissioning a graffiti to grab the eyeballs are just some creative ways to reach out. Find the ways suitable to your startup by asking people in your industry what grabbed their attention recently and work around the themes. Look deeply to understand where you customer is investing the time. Don’t feel shy about this and get your name out there in as many ways as possible. Literally, be everywhere!
Collaborations, Collaborations, Collaborations!
Collaboration – Startup Marketing
From Nike x Kanye West Yeezy to Uber x Spotify, collaborations are the new age formula to expand and impact. Identify the ways you can partner to create exciting campaigns or offers, run small samples to see which is getting active results, align it with the company’s vision and shoot! Nothing gets people more excited to see two forces coming together to their rescue.
Don’t underestimate the power of Social Media
Social Media – Startup Marketing
Although you must have a digital presence through your own website, Facebook page, Instagram page, Twitter handle, but so do all your competitors. Once again, identify where your customers spend time online and make a way to show up there. Partnering with a well-known expert with an influential following on Facebook, collaborating with an e-commerce to automatically add your product’s mini pack on every purchase are just some ways you can gain traffic on your page. Digital world is a mad jungle with unimaginable potential, so put your creative hat on and tap the popularity of already established ‘influencers’ and brands to draw your own success and build trust with the new audience!
Show that you care
An individual is more likely to trust a new service provider or product if it is suggested by a friend, relative or co-worker. Find a way to these conversations that your buyers can have with potential new buyers and mention you in appreciation. Referral programs are a huge hit for the obvious benefits but think beyond the gain. A brief follow up call to your customer to inquire their satisfaction with the service, a thank you text with a reassurance that you are available to them in the future, a birthday/anniversary email with a small incentive on the next immediate purchase can take your brand goodwill a long way.
Associate yourself with a good social or environmental cause
The new age customers are very sensitive to their impact and showing that you care about your impact can leave a great impression on them and build a caring, trusting relationship between the two. Be aware of any big events that happen such as a natural disaster and ensure the customer that each business you get will also convert into an act of help. This can make others see you in a great light, and bring more people to associate with your business! Once your business grows, you will experience greater freedom to spend big on marketing campaigns but don’t lose sight of the unconventional ways of impacting people to stand apart in the crowd.
Trade shows For the marketing of your startup
You need to attend the trade shows and conference which will help you to get connected with the people and interact with them and talk about your product. you can able to build large community with them. There are many companies which follow this strategy such as Google itself is an example of this strategy. Every year Google organize programs for the developers and not only that they also invite the young developers around the globe.
Relate your product with some social work
This is the best way to promote your startup at first when you include your product in the some of the engaging social work. One of the examples of this is Paytm when demonetization was implemented in India the one application that was used the most for the digital transfer of the currency was the Paytm and it gives the huge boost to the Paytm company in terms of the users. Apart from this during the critical time, they also give cashback offers.
Yes, instead of paying to the other sources for getting new users for your product you can directly pay to the new user directly when they sign up in your site you can give them the reward of $10 or 100 rs. The best example of this is Paytm and Paypal during the demonetization also Paytm was giving money for signing up and also if you invite your friend and relatives through your referral code they will also get the reward and you will also get a reward. Even Paypal also use this approach to get an ample amount of users in their earlier days and this strategy really worked for them.
Hosting contest
Hosting a contest on your site or website can get you users as while participating you can ask them to sign up for your website first and then participate in this contest. This brings a lot of audiences example for Hypster application which uses this strategy in which people can participate in the contest by signing up and making videos and according to this you can easily able collect flames and this flames you can easily convert in the money and thus this application have increased the number of user in short time period. All in all, there are many techniques which you can use for the marketing online and offline both approaches are available but to stand out from your rivals you should use the approaches which is used rarely. Marketing strategy should be creative and out of the box, thinking should be used so that your startup can boost as well as stand out and can able to set an example for the other marketing strategy makers and rivals and also to your users or clients.
Build a weird Bedfellow
You’ve in all probability detected that after upon a time M&M’s were offered a major role in E.T. The provide was turned down, that the film went with Reese’s items instead. whereas that hiccup didn’t take away M&M’s from grocery shelves, it did facilitate build Reese’s items a particularly standard candy. The idea here is that it’s not about to hurt your startup by teaming up with associate surprising partner or place to market it. It may be one thing as straightforward as showing off your product in a very video – suppose Snoop Dogg carrying Tommy Hilfiger within the 90s’ – to delivering brewage to fans at the OppiKoppi competition in Republic of South Africa via drones. In either case, you’ll be sound into a special audience.
Be all over
This doesn’t mean simply blogging or being active on social media – that you must be doing anyways. It virtually suggests that to be all over. you would like to be that complete that folks notice once they’re walking down the streets. Even if they don’t recognize what your startup will, they’ll acknowledge your name. Some examples would be commission a mural on building and covering the streets with chalk, paint or displays. you’ll conjointly make-up bumper stickers and t-shirts and provides them to workers or as freebies at events. they’ll not be the foremost uncommon, however an ingenious shirt not solely lets individuals have the prospect to diverge, it’ll build others wish to leap on board – suppose Zaarly shirts floating round the Bay space. In short, don’t be invisible. Get your name out there the maximum amount as potential.
Be a Hero and Save The Day
At some purpose you’ve scan that a business ought to be donating cash or sponsoring a charity. It simply makes your startup look sensible. And whereas that’s all well and sensible, you’ll continuously take that to subsequent level by being a hero to your community. For example, there was a brewage gate campaign during which individuals may get their train ride with empty brewage cans following Carnival. However, the cans had to be from Ambev‘s Antarctica brewage World Health Organization saw the simplest way to spark a utilization program. One more cool example from Brazil was the Rescue Drive campaign. killer Chevrolet drove around searching for normal driver and so offered them a free take a look at drive so they may build it to figure, home or where they needed to travel. Over in Asian nation, billboards were used as shelters for the homeless within the “Other Side” project.
Show Some SkinWell, not virtually
Unless that’s the type of attention you’re searching for. we have a tendency to meant metaphorically. this suggests giving your startup a temperament. think about dollar Shave Club. The startup launched a beta version in Apr 2011, however it wasn’t till March 2012 once everybody noticed the razor-blade subscription service. A risible ad that includes co-founder and CEO archangel Durbin took off leading to 12,000 orders within the 1st two days and also the company’s web site blinking inside the primary hour. The ad was funny, however conjointly introduced individuals to the corporate and also the man World Health Organization contains a love for shaving at an inexpensive value.
While paying attention to and interesting your customers area unit important techniques in every and each of your promoting campaigns, you actually wish to boost the bar and build them desire a region of the team. That’s what the Karl Lagerfeld Store in capital of The Netherlands achieved in 2013. The store equipped dressing rooms with iPads and a wall-mounted touchscreen and camera. the concept was to own customers to share their new appearance with social media and email contacts. there have been conjointly Instagram-style filters that would be accustomed produce a lookbook. It absolutely was fun and interesting and an excellent thanks to promoting the complete. And it achieved that by creating the shoppers desire they were a region of one thing larger.
Conclusion
In this digital era, there is a huge competition in every industry. Thus you can’t rely on just traditional marketing and advertising, rather you should think out of the box. It’s not about spending too much money for marketing, it’s about to identify your target audience and run optimum marketing campaigns. Hope above startup marketing ideas will help you to craft your marketing strategies. Share your thoughts on the comment section.
FAQs
What are some of the best marketing practices for startups?
Avantika Bhardwaj
