In order to pursue brand recognition, you have to deploy these marketing tools- Advertising, Publicity and Promotion. Each tool plays a crucial role in communicating products, catalogues or services of a brand to the users.
A marketing tool is a technique that helps your business to develop or dilate your products and services to the public. Besides, deploying marketing tools impacts a favorable effect on your brand sales turnover and brand awareness. Advertising, Publicity and Promotion are one way or another way to brew a company’s profile in the public.
You are watching a film on television, apparently there will be an intermission in between the movie and you see a clip regarding a product that they’re trying to sell.
Advertising is nothing, but a short duration of video clips which represent the brand. Moreover, it is done as a marketing communicating strategy among public audiences as it drives brand awareness as well as sales to the products for which advertising is for.
Advertising entices watchers to make a purchase on the products that they’re showing in such an ingenious way.
For instance, When you are frigging craving for something to eat while binge watching your favorite web-series on YouTube and out of nowhere, you see an advertisement of KFC, where an actor devours chicken wings, Urg! That appetites your hunger. Additionally, Advertisement can be done in paper form likewise- Magazine, newspaper, leaflets etc.
Ultimately leads you to order something on Swiggy or Zomato. This is how advertising works on marketing, by enticing public eye to make purchases forthwith, Besides Advertising should be appropriate, credible and pertinent to the brand.
Types of Advertising
Newspaper:
You will encounter Big Bazaar advertisements in the end or the middle of Newspaper apropos any offers available.
Big Bazaar Newspaper Ad
Radio
This mode of advertising is prevalent in olden days, because almost two-third of the population have listened to sports commentary on radio since the 60s and in the middle of time-out you will listen to Nestle ad most of the time back in those days.
Television
Naaptol is a great example for television advertisement, where time-slot is given to make as many as customers to call for them and allot an order for the particular product which the hosts are trying to sell for the seven minutes max.
Catalogues or Direct Mail
When direct mail was introduced, this played as an advantage to businesses in promoting their products in an effortless method by sending postcards, platelets or leaflets and papers to its targeted customers. When you open an email, you will see a plethora of emails from Swiggy or Zomato.
Zomato Swiggy Email marketing
Online
One of the easiest methods to drive traffic to your brand is to advertise your products or service online. For instance; If you are searching for mnemonics regarding to clear a predicament math exam and you encounter Byju’s in the bottom of your screen and asking you to enroll.
A few months back, world-famous Portuguese footballer, Cristiano Ronaldo moved two bottles of Coca-Cola off a table during a press conference which led to the company’s share price falling by $4 billion minutes after the gesture. This essentially is an example of bad publicity even though the footballer didn’t essentially demote the product.
Publicity is an activity through which a product or brand creates awareness among the buyers. It is generally the media attention for a product or service. Publicity can be both positive and negative. Companies use Public relations to have controlled publicity. It is a form of non-paid promotion.
Types of Publicity
Publicity can be a boon or bane to the image of the product or brand. The different types of publicity are:
News
News and media coverage is a common form of publicity and affects the product vastly as this information reaches a huge number of people. Since the company doesn’t have control over the news or the media releases the publicity can be both positive or negative.
Digital Activities
As the world has deeply immersed in the internet and people follow the movements of the company diligently as everything is available to them, the presence of the company and its products on social media is a kind of publicity as people tend to share the posts with friends and others.
Social Efforts
Social Efforts by the company gains the attention of the media and likewise the general public. Companies promote a green environment, action against climate change and other social problems which gains the company a positive image.
Events and Conferences
Companies sponsor music concerts, trips and other events, this helps in making aware the presence of the company to the public. Conferences are conducted by the company to attract investors and other potential stakeholders.
Partnerships
Companies partner with other companies to increase their customer base along with the other companies’ customers. This promotion is mutually beneficial and profitable.
Press Release
The press release is handled by the Public relations department of the company and this form of promotion is in the control of the company. Press releases are made to announce the major events of the company.
Product Release and Offers
Companies draw the attention of the public for their new products through product launch events. The product launch is also telecasted online through YouTube and other platforms. The company also gives away offers and discounts to help in creating more demand for a product.
Those pesky Ad Breaks while watching an interesting movie or a match is really an infuriating thing isn’t it? And they are the answer to the question ’What is promotion?’. Promotion is a process in marketing through which the company informs the user about the product, its uses, benefits and urges the buyer in purchasing the product. It is a form of communication from the buyer to the seller. It is a method to create awareness of the product among the users to coax them into choosing this particular product or brand over other competing brands and products.
Types of Promotion
As mentioned earlier, Ad breaks and advertising aren’t the only types of promotions a company uses to create awareness about its brand or product among the customers. The types of promotion used are:
Direct Promotion
Direct promotion is the promotion where the company communicates with the customers directly without any intermediary. This is done through email marketing, websites, promotional letters, etc.
Sales Promotion
Sales Promotional methods are the ones the company follows to increase sales by way of methods like buy 1 get one free, lottery, etc.
Public Relation
Public Relation is one essential component for the survival and sales of a company. The company uses PR to communicate with the customers and other stakeholders of the company to increase its presence.
Advertisements
Advertisements are the most common form of promotional activity done by a company. Advertisements are cheap and it helps the company in mass reach. Advertisements can be made using newspapers, the internet, television, radio, etc.
Direct Selling:
Direct Selling is a promotional activity when the company entrusts agents with the product and the agents travel from door to door and sell the product.
Online Promotion:
Online Promotion is the promotion done by the company with the use of the internet. This includes email marketing, advertisements on the internet, etc.
Major Difference among Advertising, Publicity and Promotion
Parameters of Comparison
Advertising
Publicity
Promotion
Definition
It is a paid-up marketing one-way communication, which shows your brand either visually or in written form.
Publicity is an action which is engrossed by the media in the eyes of the public.
Promotion is a method of informing their targeted audiences about the products and urging them to make a purchase at the spur of the moment.
Types
There are various types of advertisement such as- Television, online, outdoor, radio, newspaper, Cinema and magazines advertisement.
News, Digital Activities, Social Campaign, Press meeting for inauguration of the product, Social efforts and product release or offers etc.
Direct promotion, Direct selling, Online promotion, Public Relation (PR), Advertisement and sales promotion.
Advantages
Entice watcher that leads sales, Consumer awareness, Fights competitions, introduction of new products to markets and Wide coverage of brands.
Low-cost, augment Credibility among buyers, provide informative and draws audiences attention.
Introduce new products to its users, Generate new leads, Immediate returns, Better control, Ameliorate Public image and Enhance large scale production.
Disadvantages
Advertising cost sky-high, impersonal, lacks flexibility and one-way communication. Discourage small businesses who can’t afford to cast an advertisement.
Lack of control if ignomable is framed against the company, Cost high in case of any press meeting is arranged.
Expensive, Tarbish Brand Image and Short-term orientation that engenders ambiguity about the products.
Examples
You encounter Banner or poster in the middle of travelling somewhere likewise; a person opening his mouth wide to have a bite of Mcdonalds burger.
When you step out, you hear vegetable vendors trying to sell their products by shouting loud in order to engross buyers.
If you go to a fast food restaurant and as a regular customer you get a promotion availability ‘Buy One Get One’.
Conclusion
Promotion, Publicity, Advertising are done mainly to create awareness of the product and coax the consumers in choosing the product among the competing brand’s products.
Both Advertising and Publicity are a form of Promotion. In this era, where consumers are flooded with a lot of choices, it is essential for a company to advertise and publicize its product and brand and use these promotion methods to survive and flourish in any industry.
FAQ
What is the most effective promotional tool?
According to numerous studies calendars and notepads are the most effective promotional tools.
What are the tools of publicity?
Media relations, Social media, Newsletters, and Brochures and catalogues are some of the tools you can use for publicity.
What is the most expensive promotion tool?
Personal selling is considered as the most expensive promotion tool. As it involves training costs.
Every business generates services in order to get some sort of revenue. From a small business to a large industry, they all work for a single goal and that is Revenue. Likewise, Gmail also generates its revenue via rendering some services to the uses.
Gmail plays as a business tool in the collection of data as it aids advertisers to ameliorate their ads in an ingenious way to bring quality out of it. Factually, more data engender more income to Gmail. The second way to earn, Gmail campaign personalized ads like contextual inbox ads within Gmail.
Besides, Gmail also makes money out of generating GSuite subscription for businessmen, that helps to allow custom domain emails. People may wonder, how does data represent income to Gmail? When you sign up for Google email services by accrued on all Google’s terms and conditions. Ultimately your data has been stored in the Google Dashboard and those data are required to keep their business running.
Gmail, a Google offered service mainly generates revenue by using its platform for personalized advertising for companies through advertising agencies and it shares user data to provide relevant ads according to the search and likes of the users.
Advertisement contributes to the revenue of the company predominantly. Gmail also earns through GSuite Subscription. It is used by businesses and professional bodies and institutions to create custom domain emails.
Businesses per se seek Gmail as their revenue source, where they pitch their products or brands to audiences. Gmail earns every penny by running personalized ads that emphasize highly user’s interest and track their activity across the web; Therefore, Gmail establishes pertinent advertisements according to the users.
Furthermore, Gmail makes literally 120 million dollars per day from these three activities-
Displaying personalized ads
Share data to deliver relevant ads
Drive businesses to subscribe to GSuite for custom domain
Gmail displays personalized ads
Gmail Advertising
Ever searched for a product that you wanna buy and your Google and Gmail is filled with advertisements related to the product. And Google earns by displaying those targeted ads.
Have you heard of Google Adsense? Google Adsense is a program released by Google in June 2003. It provides publishers with a way to earn money through their online content by matching ads to the site based on the content and visitors. The ads are created and paid for by advertisers who wish to promote their products.
While users sign up in Gmail, they permit Google to use their data. Google uses this data to show targeted ads to its users using Google Adsense. Gmail sends customized ads to the users’ inboxes based on the types of newsletters and emails subscribed by them.
Gmail earns when a user clicks the ad that is being marketed. Advertisement revenue is high due to the large number of users on the platform.
How many of you have clicked the “Agree to terms and conditions” box without reading them while creating your Gmail account? Definitely everyone. What we are essentially allowing is Gmail and by large Google is sharing our data with them. Personal data is the emails you send, the regular emails that you receive from your contacts and includes the people in your contact list too.
By accessing your data, Google can know your preferences and dislikes, send ads accordingly, and gain higher revenue. But Google also gives its users the option to opt-out of such ads and sharing of personal data for targeted ads can be discontinued.
GSuite Subscription
GSuite tools
Gmail earns through GSuite Subscription. GSuite subscription is a subscription plan for companies and professional institutions. Using GSuite Subscription, the company can use larger storage space and have customized email logins. They have access to all office applications. GSuite can be subscribed by making a monthly payment for every user. The standard price is USD 6 per user per month.
Gmail account is mainly created to use any Google services like for installing a game or signing up for YouTube with a Gmail account.
Businesses have been gained much in the field of Gmail, by running personalized ads. Moreover, businesses can track down customer’s interests and work on it, to capture as much as customers to their business by rendering services which is favourable to them.
Low-cost services, as Gmail offers valuable email management features to the users. Business finds Gmail as their source of revenue, as Gmail runs personalized ads to track users.
Gmail is highly integrated within the Google ecosystem, and there will be no delude activity
Cons:
While Gmail underscores highly on data collection, repercussion concerns on data monopoly and data privacy. Hackers may penetrate crucial data as leads to leakage of data privacy.
Zoho mail has offered multiply features such as bestowing lower-cost custom domains to businesses and competing with Gmail.
Conclusion
In the present world, everything runs on technology: virtual education, work from home, etc. making Gmail an integral part of our lives. Basically, all forms for all purposes ask for a Gmail address which shows the extensive use of Gmail and its large number of users.
With the Covid pandemic, Gmail saw an increase in users and increasing use of Gmail by people that in 2020 Gmail had two major blackouts globally. Many Companies, Corporations and educational institutions had purchased GSuite to continue the work and education remotely during the pandemic making Google earn a large revenue. Thus making Gmail an essential part of the lives of people.
FAQ
What is Gmail?
Gmail is a free email service provided by Google that generates revenue by displaying personalized ads to its users.
How does Gmail generate revenue?
The two major ways Gmail generates revenue is by displaying personalized ads to its users and through GSuite Subscription.
Is Gmail profitable?
Yes, Gmail is the number one email service provider and has over a billion users across the globe. It has become one of the profitable businesses for Google.
Every Business has faced this situation, where there’s depletion in the company’s sales turnover as a new product has been introduced, repercussions affecting the sale of old products in the similar product line.
In other simple words, generally, Cannibalization refers to eating one species, where the devourer belongs to the same species. Just like that, in the business field, the instigation of modern products is coupling the demand and supply of former products.
Obviously, people purchase the new launch and totally overlook the old product considering it a banal version of a similar product line, moreover this is prevalent in business.
For instance, Apple constantly releases a series of iOS to its customers, when the company introduced iPhone 12 Pro, people were enthralled to acquire it and ultimately shut one’s eyes to its previous version-iPhone 12. Thus; Cannibalization engenders no vicissitudes in the company’s sales turnover regarding existing products but gradually accelerates sales growth for the new product.
Numerous corporations practice Cannibalism in Brands, by discounting existing products to compete with their recent products in the market. As a result, this will bring an augment profit on both existing and new products of the company. Besides, Cannibalization is nothing but a competition between exciting and fresh products of the same brand within the company.
Effects of Cannibalization
Just like Newton’s third law: for every action, there is always an equal and opposite reaction. So, when the incorporation did anything, then it would definitely influence the incorporation in terms of sales or production.
If the company inaugurates a fresh product, say McDonald’s comes up with BTS meals, no wonder the BTS armies are everywhere and BTS meal is hyping up in recent times, albeit the existing food products like Big Mac or McMuffin are receiving derivative fond as customers prefer BTS meal to any other foods in McDonald.
Therefore; no one holds any reprehensible for the loss of the company’s market share, but itself the company by inaugurating new products as one of the newest versions of its old products.
Why is there a need for Cannibalization in Brands? How they overcome Cannibalization?
Cannibalization plays a crucial part in brands; where existing products are overlooked because of the newest product introduction. This will accelerate the demand for new products and decrease the sales of former products of its similar product line.
Businesses cannibalise their existing or outdated products by employing two ways to meet the same demand of their new product:
Discount
Company plans to touts existing products due to cannibalization, by providing discounts on such products in order to compete with the same demand for fresh products.
For instance; Samsung has launched its new version Samsung Galaxy F22 in July 2021, which overruled its preceding product Samsung Galaxy F12 which came to the market in April 2021.
What is the company planning to do, provided the former Samsung Galaxy F12 sales slump due to the demand for Samsung Galaxy F22 inflates?.
Factually, it is apparently evident that people would buy stuff when it is provided at a discount rate. So, the company vents former products at a discount price, where people fall for Samsung Galaxy F12 rather than paying a higher price for its newer version.
E-commerce
This pandemic became a beneficiary to e-commerce, where everything is supplied through Amazon, Flipkart or Myntra etc. E-commerce is the best way to captivate customers by generating many offers such as festival offers, Today’s Deals or deal of the day etc. For instance, Amazon recently applied for 26th-27th July Amazon prime Day India by selling products at low prices.
Five examples to state that Cannibalization works for existing products
Cannibalization for existing products can be seen in every company when a new product is launched ranging from low-cost products like school supplies to high-end products like vehicles. The cannibalization of existing products can be proved through these examples.
iPhones
Apple introduced iPhones which cannibalized iPods
Steve Jobs, the founder of Apple in his biography has quoted saying that ”If you don’t cannibalize yourself, someone else will”. And likewise, Apple itself cannibalizes its products.
The iPhone first model was launched in June 2007. During this period Apple was coveted for its iPods and sales were at a high rate but Apple came out with iPhones that practically had the music feature along with phone services with internet connectivity and media support.
This led to consumers straying towards iPhones as they were a better substitute for iPods. This product like in the case of iPhones is an example of Self Cannibalization.
Coke-Zero
Coke Zero Cannibalized Coke
Coca-Cola, famous for its product Coke and Diet Coke, chipped away at its sales by introducing Coke-Zero targeting the male population that worried about their sugar intake in 2006 in the UK while compensating their total revenue.
Coca-Cola has also cannibalized itself by introducing Minute Maid, Fanta, etc. and removing coke and its variants as the essential face of the company.
P&G’s Tide Detergent
Tide Detergent was introduced to cannibalize P&G’s Ivory Soap
Procter & Gamble was mainly known as a manufacturer of soap and was known for its Ivory Soap which had drawbacks of its own like dirt wasn’t removed when used with hard water.
So even with risking cannibalization of their Ivory Soap, the company went ahead and introduced Tide Detergent in 1946 which was the first synthetic detergent that could deep-clean clothing as P&G didn’t want to be cannibalized out of the soap producer industry.
Maruti Suzuki Alto
Maruti launched Alto which cannibalized Maruti 800
Maruti Suzuki Alto manufactured by Maruti Suzuki was introduced in 2000. It was the Indian built version of the fifth-generation Suzuki Alto. In 2006, it was India’s largest selling car and by 2008 it had crossed 1 million in terms of production. But this increase in sales was only achieved by eating away the sales of the famous Maruti Suzuki 800. This was done with the help of price cuts and an ad campaign that lured many.
WeChat
WeChat was introduced to cannibalize QQ
China’s Tencent famously known as the world’s largest gaming company and the most-used internet portal used QQ an online instant message service during the period when desktop computers were the hype.
QQ failed to meet the standards with the development of smartphones and electronic devices. Therefore Tencent ordered a group of engineers to develop a messaging platform that would cannibalize QQ. Thus, WeChat was developed and released in January 2011.
When human beings, in general, see something better, they essentially want it and feel inadequate with the thing they already possess and an urge to be updated with the upgraded version begins to fester. This is exactly what leads to the cannibalization of products.
The overlooking of existing products for a new one. If this phenomenon doesn’t work, there wouldn’t be customers for a newly launched product be it smartphones or vehicles.
Also known as corporate cannibalization of market cannibalization, this phenomenon is also the doom for a company as this nips away the sale of the previously introduced product. Thus proving this phenomenon to be double-edged.
FAQ
What is the example of brand cannibalization?
Coke Zero was introduced by Coca-Cola which chipped away the sales of Coke is one of the famous example of brand cannibalization.
What is Cannibalization?
Cannibalization is nothing but a competition between exciting and fresh products of the same brand within the company.
Why do brands cannibalize their existing products?
Brands usually cannibalize their existing products to accelerate the demand for new products and decrease the sales of former products of its similar product line.
Jennifer Joanna Aniston better known as “Rachel Green” from the famous American sitcom “Friends” is an American actress, businesswoman and producer. She began her professional film career in 1993 as she got her big call. The movie was a horror-comedy called Leprechaun.
She flourished from “Friends” which started in the year 1994 and ended in 2004. It was said to be one of the longest sitcoms going on constantly without any break. This show got her awards like Primetime Emmy, Screen Actors Guild and many more. Movies of Jennifer Aniston that were huge box office hits are “Just Go With It”, “Marley and me”, “The Breakup” and many more.
In 2019, she came back to television as she produced and acted in an Apple TV+ series, “The Morning Show” which fetched her a “Screen Actors Guild award”.
She has few but a very prestigious profile of endorsements. The brands that she endorsed are as follows:-
It is a brand manufacturing bottled water. Founded and introduced in 1996 to the US. Jennifer Aniston has been their ambassador from 2008 up to 2020. It is owned by the energy brand, a subsidiary of Coca-Cola.
In 2019, the summer campaign of the brand was aiming to promote the importance of women’s health and the importance of drinking water in their lives. Gloria Young, the Brand manager states that Jennifer Aniston the superstar is as sleek as the outer packaging of the product.
Besides, she is the embodiment of modern women keeping well inside-out. Hence there could be no better person representing them.
Aveeno is an American skincare brand started in the year 1945 by the musher brothers. Currently, it is under Johnson and Johnson. The active ingredient that makes Aveeno unique is the rolled oats in it. The brand name is even derived from the scientific name of a common oat, Avena Sativa.
Jennifer Aniston was announced as the face of the brand in the year 2013. Jennifer takes a ride to nostalgia as she mentions how she has been using Aveeno since her teenage years. To date, she’s the face of Aveeno with the most trendy body lotion on sale.
Emirates Airlines
Emirates airlines is the largest airline belonging to the United Arab Emirates. It commenced working in October 1985. Jennifer Aniston was first seen in their commercial in the year 2015.
In 2016 she was approached again. The reason is well stated by Boutros Boutros, Emirates divisional Senior Vice President. It is said that they were being flooded with requests for seeing Jennifer in their commercial again. People could relate to her and her personality. The humour resonated with the ones who watched.
Also, Jennifer Aniston is just like the brand Emirates. She is enduringly universally appealing. Her sophisticated aura and down to earth attitude matches greatly with that of Emirates. Hence in 2016, she was seen in the Emirates commercial again. However, this ad of 2015 is highly criticized and called hurtful by the crew of delta airlines.
It is a Dutch multinational brewing company, founded by Gerard Adriaan Heineken in the year 1864. Jennifer Aniston was seen in the Heineken commercial called “Happy Together”. The commercial promoted the premium Dutch beer from Heineken.
She was the perfect pick for the brand. Charming, funny, pretty and most importantly loved by all. However, this commercial was banned as it was said that it “wasn’t meant for television”. Despite the banning, the commercial went viral and became a discussed topic fetching Heineken quite a deal of advertisement.
Falic Fashion
Falic Fashion Group was founded in the year 2005. It is a brand belonging to Hollywood. It manufactures and distributes fragrances. The firm has a collection of Perry Ellis, laundry and much more. In 2010, Jennifer joined hands with Falic Fashion to launch her first-ever fragrance, “Lovalie”.
She called it a not too perfume-y perfume. Also, she commented that floral smells are what she loves, not too flowery. This is her choice of fragrance. Once somebody wears it they will definitely be questioned that “you smell great.. what’s it?”. For advertising the fragrance, she’s seen sitting on rocks with minimal clothing near the waters. She said just like her look the perfume is “sexy and clean”.
Shire
Shire partnered with Jennifer Aniston in the year 2016 to educate people about dry eyes. Jennifer Aniston says she herself got symptoms of dry eyes. She is not the one alone. There are 30 million Americans suffering the same. Itchy eyes while reading or outdoors is something she faced vigorously. She wants Americans to be aware through an eyecare brand like the Shire. The shire mentions that they are thrilled to work with Jennifer Aniston.
Living Proof
Living Proof is a haircare brand that used to be co-owned by Jennifer Aniston and she used to be the main spokesman for this. She partnered with them in 2012. She was the face of the Brand and the chief spokesperson. However, she left the Brand when Unilever took over.
Vital Proteins is America’s leading collagen brand. It was founded in the year 2013. However, it was taken over by Nestle in 2020. Jennifer Aniston has been using and promoting it since 2016. However, by the end of 2020, we got to know she finally joined the company as the chief creative officer. She has had a fancy for collagen for a long time.
Her social media evidently demonstrated it. In this venture, she said she thinks collagen is the most important thing in one’s body as it holds everything together. She’s really happy about this. The company expressed its joy by stating how Jennifer embodies fitness in modern women.
These are a few of her leading endorsements. However, there are more companies she has been facing for. But those are the ones she owned. Those don’t define endorsements. Hence those aren’t included in her endorsement list.
FAQ
What is the net worth of Jennifer Aniston
The estimated net worth of Jennifer Aniston is $300 million.
What is the age of Jennifer Aniston?
Jennifer Aniston was born on 11 February 1969 is 52 years old.
What companies does Jennifer Aniston own?
Jennifer Aniston co-founded hair care brand Living Proof but later left when the company was sold to Unilever in 2016.
Advertising online is one of the most convenient and cheap ways to attract new customers. Almost everyone has an online presence and advertising in the virtual space is an important step in today’s marketing.
Whether you’re a website owner or an entity looking for more customers, a CPA network is great for business. Adpump is a global CPA network that connects publishers with people who need advertising. The service is active gobally operating in several region
As a publisher, you can gain more traffic through their website’s rated listing. Although you may not have heard of it, Adpump used to be a growing CPA network back in 2017 and we’ll take a look at its features.
Just like any other CPA network, Adpump has certain features that make it unique. The network focuses on eliminating scams and fraudulent offers from publishers. Besides this Adpump runs all transactions based on the blockchain making them secure and private. It provides multiple ways to pay and get paid for your traffic.
Adpump differs from other CPA networks because of its extensive fraud detection methods. Scams are common when it comes to online marketing. Adpump provides users with verified publishers and ensures transparency in its services.
Transactions are based on a blockchain, granting secure gateways for payments between publishers and clients. The transactions are done through the use of ADP tokens. This means the publishers also receive their end of the deal subject to Adpump’s terms of service.
Analytics Dashboard
Adpump has a dedicated client dashboard with statistics to keep clients updated. The dashboard provides real-time information about how an ad is performing, site traffic, and turn-ins. These analytics mean that transparency exists between the clients and publishers at all times.
The dashboard also prevents any form of scams as sites can be monitored at any time. Marketing campaigns can be tweaked based on the tracked progress. Having an overview of ads is truly helpful when trying out new strategies.
Rated Publishers
The listed publishers are all websites or blogs with medium to high traffic. The affiliates available are also spanned across several categories including gaming, sports, cooking, etc. This means you are bound to find a perfect website for your ads no matter what.
The offers are sorted on a rating basis so you can always choose the best one. Furthermore, if you happen to be the owner of a website, Adpump keeps the registration process simplistic. There is no interview process, unlike other CPA networks. As long as your website qualifies, you can offer up your website.
Easy monetization
The blockchain-based smart contract ensures that you get paid for your ad hosting. The minimal cashout amount is also low at $10. Adpump provides an easy way for content creators on the web to get some additional revenue. The site also pays for referrals with a 5% commission. As long as the quality of your content and the website’s traffic remain intact you can continue to provide service.
Maintaining integrity and standards is key to ensure long term survival when it comes to a service. It is perhaps here that the CPA network, Adpump has fallen short. Popular networks like Google Adsense dominate now, along with services like CPALead, MyLead, Fireads etc. These services provide similar offers while keeping their systems updated. It’s essential to know the service you want to use a little better for the best results.
FAQ
What is Adpump?
Adpump is a global CPA network that connects publishers with people who need advertising.
What are the features of Adpump?
Adpump offers Quality Assurance, Reliable customer service, and Seamless integration.
What are some alternatives of Adpump?
Trafficake, Affie and Peerfly are some of the alternatives of Adpump.
Endorsing products and services on various media platforms have now become an integral part of the marketing process for both company and the celebrity. Many veteran Bollywood actors and actresses are chosen to be the brand ambassador (representatives) for the brand. Juhi Chawla is one such legendary actress that ruled decades in the film industry and is still relevant in the marketing world.
Juhi Chawla is an Indian actress, film producer, and recently an entrepreneur. The actress initially rose to fame when she won the Miss India pageant in 1984. This catapulted her to become one of the top leading actresses in Bollywood during the 1980s to early 2000s. Juhi Chawla is used to be a critically acclaimed actress as she has won awards like the Filmfare multiple times.
Juhi Chawla is known for her work in movies such as Qayamat Se Qayamat Tak, Darr, Ishq, Hum Hain Rahi Pyare Ke, Deewana Mastana, Lootere, My Brother Nikhil, Gulaab Gang, Shaheed Udham Singh, Sukhmani, etc. She is also the co-owner of the Indian Premier League (IPL) Team known as Kolkata Knight Riders with her husband and Shah Rukh Khan.
Along with Shah Rukh Khan, Juhi is the co-founder of the production company called Dreamz Unlimited, which has so far produced over three films including the blockbuster Phir Bhi Dil Hain Hindustani. The actress has been a judge of many reality shows including Jhalak Dikhhla Jaa.
Juhi Chawla is also a part of many charity events and awareness programs. Recently in June 2021, the actress had filed a case against the rolling out of 5G network in India, alleging that the 5G technology would lead to health hazards. The case was later dismissed with The Delhi Court saying that it was unnecessary, scandalous, and frivolous averments with an Rs. 20 lakh fine.
Nevertheless, Juhi remains popular among brands and charges over 40 to 60 lakhs per endorsement deal. The net worth of the actress is estimated to be Rs. 40 crores in 2020. The brands endorsed by Juhi Chawla are Maggi, Pepsi, Kurkure, Rooh Afza, Kelloggs Chocos, Keshking Ayurvedic Oil, Gai Banaspati, Ashoka Pickles, Emami Boroplus, etc.
Maggi is one of the most popular instant noodles brands in India. It is a Swiss brand that is known for its Instant noodles, instant soups, seasonings, bouillon cubes, etc. Maggi was initially founded Julius Maggi from Switzerland in 1884 but was acquired by Nestle S.A. in 1947.
The instant noodles of Maggi are sold in countries like Bangladesh, South Africa, Singapore, Australia, Pakistan, New Zealand, Nepal, Malaysia, and India. Maggi has the most customers for Maggi in India as it earlier had over 90% market share reducing to about 53% following the nationwide ban. Maggi also has 39% market share in Malaysia and is known as Maggi 2-minute noodles in Australia, South Africa, New Zealand and India.
Juhi Chawla became the brand ambassador for the ‘Masala-ae-Magic’ range of Maggi seasonings in 2019. The actress has appeared in many ads for various Maggi products over the years. In the most recent ad Juhi is seen playing the role of a mother teaching her teen son an important message on cooking, which is “it is in your hands how you transform the ordinary to extraordinary” using the Masala-ae-Magic.
In an interview, Juhi mentioned that being a mother, she understands how tough it is to keep children happy with everyday food, made at home. This is why adding Masala-Ae-Magic would go a long way in making ordinary food, extraordinary tasting.
Kurkure
Kurkure is a well-known brand of snacks (corn puffs) that is manufactured and marketed by PepsiCo. Kurkure is manufactured in both India and Pakistan and is often compared to Cheetos which are sold in western countries. Kurkure comes in a wide variety of flavors, out of which the most popular are masala munch, green chutney, chili chataka, tamata hyderabadi, masala twists, etc.
In 2006, Frito Lay planned to start selling kurkure to the American markets, as many Americans had started to show interest in Indian spices. In 2013, the brand also started selling in Canada and is also available in UK. Juhi Chawla was initially made the brand ambassador for Kurkure in 2004. The actress has been the face of the brand for over a decade and has appeared in many ads for the brands.
The ‘Tedha Hai Par Mera Hai’ campaign is so far the most successful campaign for Kurkure and it featured the actress which helped it gain a massive number of views on television and social media. The Kurkure ads with Juhi became so popular because she represented the core values of the brand through her presence, the actress can be seen in many funny and unique Kurkure ads with her cheerful charm.
Rooh Afza is a concentrated squash drink that is popular in countries like India, Pakistan, Bangladesh, and Middle Eastern Countries. The company was founded by Hafiz Abdul Majeed in 1906 in Ghaziabad. Currently, the drink is manufactured by Hafiz Abdul Majeed and his sons through Hamdard Laboratories (a Delhi-based healthcare major) in India, Pakistan and Bangladesh.
The drink was originally created as a herbal mix that would help counter heat strokes and prevent water loss in people especially during the summer. Nowadays, the drink is popularly consumed during the month of Ramadan and is also used cold milk drinks, and cold desserts like Falooda. In 2009, the actress Juhi Chawla was made the brand ambassador for Rooh Afza by the Hamdard laboratories.
The company choose the actress because they wanted to re-energize the appeal of Rooh Afza among the younger target group, and saw Juhi be the perfect fit to convey the brand’s message. The advertisement features Juhi Chawla showcases its tagline Freshness ka Naya Sur, through a skit where Juhi plays the role of mother cheering her family on a hot Sunday afternoon by giving them the drink.
Kelloggs Chocos
Chocos is a leader of breakfast cereal in India, the company is manufactured by Kellogg’s and also sold in European and Middle Eastern countries. The cereal comes in multiple flavors but the most popular one is chocolate. Kellogg is an American multinational food company that has it headquarters based in Battle Creek, Michigan.
The company is known for brands such as Corn flakes, Frosted flakes, Pop Tart, Rice Krispies, Cheeze-It, Pringles, etc that are sold in more than 180 countries around the world. By 2016, Kelloggs became the world’s largest cereal company and the second-largest producer of snacks with sales of $13 billion. The conglomerate made Juhi Chawla the brand ambassador of Chocos in India in 2013.
The actress has appeared in many Kellogg’s Commercials with tagline of “Paushtik khilao, don’t chhupao”. In an interview, the actress mentioned that the Kellogg’s chocos have been a favorite with my children for a number of years now and that is why it feels great to be associated with a brand that they have been consuming for so long. The brand is said to have chosen Juhi because she personifies the mothers that like the brand and her connection with them.
Boroplus is the No 1 skincare cream that belongs to the multinational conglomerate known as the Emami group. Boroplus is an antiseptic cream that is used worldwide, as it can be used for multiple purposes such as winter cream, night cream, moisturizer, dry lips, and cracked heels.
Boroplus all-purpose skin cream that is specially formulated with the breakthrough Nature Shield Complex that is natural, safe, and effective for modern-day skincare needs. Its parent company Emami, is also known for other brands such as Navratna, Zandu, Menthol Plus, Kesh King, Fast Relief, Fair and Handsome.
It has a portfolio of over 250 products that are sold in more than 60 countries. Juhi Chawal was signed as the brand ambassador for Boroplus in 2020 and Kesh King ayurvedic hair oil in the past, both the companies are said to be under Emami. The actress was recently a part of the ad campaign for Boroplus hygiene range of products.
Boroplus recently entered the hygiene space with products like sanitizer, soap bars, and hand washes after the first wave of Covid 19 pandemic. Commenting on the association, Priti Sureka, Emami’s Director, said that they choose Juhi because the actress enjoys an all-pervasive acceptance all over India across age, gender, and geographies.
Kesh King
Kesh King is one of the most trusted and leading ayurvedic hair oil in India that is owned by the FMCG conglomerate Emami Group. Its parent company, Emami Group is an India conglomerate that has a wide variety of 250 products, manufactured in seven firms, and sold in over 5 million retail outlets across the country. The company is known to generate over Rs. 2655 crores in the financial year 2019-20.
Kesh King has built up its brand in the last six years with the help of Juhi as its brand ambassador and her cute smile that has captured the audience’s attention and created a strong brand position in the consumer’s minds. The has appeared in some of its unique ad campaigns but was later replaced with Sania Mirza and Shruti Hassan.
Ashoka is a popular flagship food brand owned by ADF Foods. The brand initially started in the mid-80s and is known for its wide variety of Indian food products such as Frozen Entrees, Rolls and Frozen Vegetables, Ready-to-Eat meals, Chutneys, Pickles, etc. Ashoka targets not only the Indian people but the entire Indian diaspora worldwide.
It is a subsidiary of ADF Foods which is known to have a strong network of over 180 distributors in over 52 countries making it one of the leading ethnic Indian food companies in the world. ADF also sells products from the cuisines of Mexican, Italian, and the even Mediterranean.
Its products are well known in countries of Asia, the Middle East, Australia, America, UK, Canada, Germany, etc. Juhi Chawla was signed as the brand ambassador for the Ashoka Pickles by ADF foods. The actress has also appeared in an ad commercial where she talks about the health benefits of Ashoka Pickles as it is made with Olive oil.
Kissan Ketchup
Kissan is another leading food brand in India known for its sauces, spreads and peanut butter, squash, jam, canned fruits, etc. Kissan is a flagship brand of Hindustan Unilever (HUL) from the late 90s. The company initially began during the British era where farmers in Punjab would sell freshly picked fruits and vegetables.
Now the brand has transformed with a wide portfolio of products, not only that kissan has so far kept farmer’s interests in mind every step of the way. In 2019, 76% of Tomatoes used in Kissan ketchup were from sustainable sources. Juhi Chawla was signed as the brand ambassador for the Kissan Ketchup in 2011 and recently for its creamy spreads.
In the Kissan ketchup ad the actress is seen talking about the Kissan Ketchup which is made up of 100% real tomatoes for kids who are wary of eating raw tomatoes and different vegetables. Not only that the actress has also endorsed the Kissan Creamy spreads through its commercials, which showcased moms not having to ‘butter up’ their kids anymore when it comes to feeding them healthy homemade food.
Conclusion
Juhi was one of the top leading Bollywood actresses in the 90s and early 2000s, this is why the actress still holds a specials place in the hearts of many Indians. The actress has over 1.8 million followers on Instagram and 5.2 million followers on Twitter and uses the platform to endorse brands and even speak out against the problems of society.
Despite not acting in movies anymore the actress is still chosen by many brands to be their brand ambassador and is relevant in the advertising world.
Frequently Asked Questions
Who is Juhi Chawla?
Juhi Chawla is an Indian actress, film producer and an entrepreneur. The actress initially rose to fame when she won the Miss India pageant in 1984.
What are the brands endorsed by Juhi Chawla?
The brands endorsed by Juhi Chawla are Maggie, Pepsi, Kurkure, Roof Afza, Kellogg’s Chocos, Keshking Ayurvedic Oil, Ashoka Pickles, Kissan Creamy spread and ketchup, Emami Bororplus, etc.
What is the net worth of Juhi Chawla?
The net worth of Juhi Chawla is estimated to be Rs. 40 crores in 2020.
How much does Juhi Chawla charge for endorsements?
Juhi Chawla charges over 40 to 60 lakhs per endorsement deal.
The Olympic Games are known as the foremost athletic competition in the world. Over the years, The Olympics have allowed athletes to show off their strength and skills. With more than 200 countries participating the multisport event will bring people together with a competitive spirit. This universal sports event takes place every four years, alternating every two years with the Summer and Winter Olympic Games.
Since the modern Olympics from 1896, two countries are chosen to host the Summer and Winter games through bidding. Hosting the Olympics is a big thing for every country as they receive worldwide attention from the presentation period until the sports event gets over. This time around Tokyo, Japan was given the privilege to be the host for the XXXII Summer Olympiad in 2020.
However, because of the Covid 19 Pandemic across the world, the Tokyo 2020 Olympics was postponed to be held from 23rd July to 8th August 2021. Japan is said to have spent an estimated $26 billion to host the 2020 Summer Olympics, this includes an additional $2.7 billion that the country spent on the losses due to the postponement.
A total of 11,500 athletes from 205 countries are expected to be competing, with the attendance of 79,000 overseas officials, journalists, and support staff for the 2020 Summer Olympics. The games will consist of 339 events in 33 different sports, which will be held in 42 venues across Japan. Four new sports are Karate, sports climbing, surfing, and skateboarding will be making their debuts at the 2020 Tokyo Olympics.
While games like Baseball and softball are part of the Olympics again for the first time since 2008. The tickets for the Olympics Opening Ceremony are estimated to cost between the range of $112 and $2,808, with over 4.5 million tickets being sold to Japanese residents. The Tokyo 2020 Olympics is also said to be the most sustainable Olympics as it has made many attempts to promote the recycling of waste.
For example, over 5000 medals were made of recycled mobile phones, while the podiums for the games were made from recycle plastic recovered from the oceans. The IOC (International Olympic Committee) is thought to make over 70% of its money from broadcasting rights and over 18% from sponsorship.
The IOC and the Olympics are funded by 4 main tiers of sponsors, which are the Worldwide Olympic Partners, Tokyo 2020 Olympic Gold Partners, Tokyo 2020 Olympic Official Partners, and Tokyo 2020 Olympic Official Supporters. Besides that, every participating country has its own sponsors and athletes also sign separate deals for themselves.
There are 14 Worldwide Olympic Partners that are locked into multi-year contracts, while the other lower-level sponsors are usually companies based in the host country which is Japan this time. Being a sponsor to the Olympics brings about a huge advantage in terms of marketing for these big companies.
The 14 main worldwide partners of Olympics (Coca-Cola, Airbnb, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter and Gamble, Visa, Samsung, and Toyota) get their entire product categories to themselves. These companies usually take their products and staff to the Olympics and also launch massive multimedia marketing campaigns using the famous Olympic logo.
Depending on which of the four tiers the companies are in sponsoring in they will be allowed to use Tokyo 2020’s Olympic and Paralympic designations and imagery, including emblems, mascots, and slogans. According to media sources, The IOC had arranged over $2 billion from global sponsors for this quadrennium (four-year package for partnering), with the addition of $3.3 billion or so from the nearly 70 Japanese domestic sponsors.
Worldwide Olympic Partners
Coca- Cola
Coca-cola is a leading beverage company that manufactures carbonated soft drink that is sold in more than 200 countries and territories. According to Interbrand’s study on the “best global brand”, Coca-cola was ranked sixth most valuable brand in 2020. The beverage giant is known to sell over 1.8 billion company beverage servings each day.
Coca-Cola was the first commercial sponsor of the Olympic Games back in 1929 and has since then been an Olympic sponsor. The company has been the longest-standing partner of the Olympics and has sponsored every edition of the Olympic Games.
One of the most popular Coca-Cola x Olympic ad campaigns was in the Summer Olympics in Rio in 2016, where the company reached 500 million social media impressions for its #ThatsGold campaign.
Airbnb
Airbnb as in “Air Bed and Breakfast”, is an American company that provides an online marketplace for lodging, homestays for vacation rentals, and other tourism activities.Airbnb has its headquarters in San Francisco, California, and is a platform that lets property owners rent out their spaces to travelers looking for a place to stay.
The company was started in 2007 and has since then grown to 4 million hosts who have travelers in their homes. The company first partnered with the Olympics in 2019 and has since then allocated over 440 million of the overall sponsorship to direct support for athletes. The Airbnb partnership with the IOC and the International Paralympic Committee (IPC) is said to last for nine years which will include five Olympic and Paralympics.
Alibaba
Alibaba is a Chinese multinational conglomerate that specializes in the industries such as e-commerce, internet, retail, and technology. The company provides services like electronic payment, shopping search engines is acclaimed for its cloud computing services, and is the fifth largest AI Company. According to Forbes, Alibaba is among the ten most valuable corporations and the 31st largest company in the world in 2020.
Alibaba became an Olympics Worldwide partner in 2017 and has since then helped the IOC in transforming the Olympic Games for the digital era. The company has so far, come up with a suite of Cloud-based and AI-powered solutions that have made the digital transformation for the Olympic Games in a way that benefits fans, spectators, athletes, venues, and organizers.
Atos is a global leader in Information Technology services and consulting with headquarters in Bezons, France. The company has an annual revenue of around $12 billion with over 110,000 employees in 73 countries worldwide. Atos specializes in sectors such as transactional services, unified communications, cloud, High-Performance Computing, and Digital Workplace, big data, and cybersecurity services.
Atos has been a part of the Olympic movement since 1989 and became its worldwide partner in 2001 and has since then supported every Olympic Games.
As the IT partner of the games, the role of the company is to ensure the Olympic Games are fully connected, secure, and digitally enabled. Over the years, Atos has continuously used its cloud-based platform in order to increase efficiency, reduce costs, and most importantly minimize the environmental footprint of the Olympics and Paralympics.
Bridgestone
Bridgestone is the world’s largest tyres and rubber manufacturer with its headquarters in Tokyo, Japan. The company has over 144, 000 employees around the world and is available in 150 plus countries. Besides tyres, Bridgestone is also known to be an industry leader in a broad range of industrial products, building products and sporting goods.
As of 2018, the company has 181 production facilities in 24 countries. Bridgestone has been a worldwide partner to the Olympics in 2014, since then the company has provided its leading products and services such as tyres, automotive vehicle services, self-propelled bicycles, among others in support of the athletes and staging of the Olympic Games.
Dow
Dow is the third largest chemical producer in the world, with its headquarters in Michigan, US. The company operates in 113 manufacturing sites in 31 countries and has over 37,000 around the world. Dow specializes in producing Chemicals, raw materials, and compounds used across selected industries. The company became an Olympics worldwide partner in 2010.
The company has played an important part in improving the sustainability of the Olympic Games so far. The successful carbon mitigation programs implemented by the company and the Organizing Committees of the Olympic Winter Games Sochi in 2014 and the Olympic Games Rio in 2016, helped in mitigating harmful emissions and balancing the IOC’s footprint to create a positive carbon legacy worldwide.
GE or General Electric Company is an American conglomerate that is dedicated to innovating in the sectors of energy, health, transportation, aviation, power, renewable energy, digital industry, locomotives, finance, venture capital, and infrastructure. The company has its headquarters in New York, Boston and operates in over 100 countries with over 300,000 employees worldwide.
GE became an official Olympic worldwide partner in 2005. The company is known to closely work with the host countries for organizing committees that provide infrastructure solutions for Olympic venues including power, lighting, water treatment, and transportation. GE also supplies the host cities with diagnostic equipment and healthcare technology solutions that will help doctors treat athletes during the games.
Intel
Intel is another global leader in manufacturing essential products and technologies such as motherboard chipsets, integrated circuits, flash memory, graphics chips, embedded processors, among others. The company has its headquarters in Santa Clara, California, and has over 106,000 employees across its 600 facilities present in 63 countries.
Intel became the Olympics worldwide partner in 2017 and has since then played a vital role in advancing the Olympic Games experience for fans around the world with its innovative technology. The company has helped the games in the categories of 5G technology platforms, VR, 3D and AI platforms, sports performance platforms, drones, processors, and more.
Omega
Omega is a Swiss luxury watchmaker which has its headquarters in Bienne, Switzerland. Omega is a subsidiary of the Swiss Swatch Group. The company is known for its high precision and standard of precision and has a tradition of excellence in watchmaking.
This is why the company is the official timekeeper of the Olympic Games since 1932. The company is the worldwide Olympic partner up till the 2032 Olympic Games. Since 1932, Omega has served as the Official Timekeeper of the Olympic Games on 28 occasions.
Panasonic
Panasonic is a leading electronics company that has its headquarters in Osaka, Japan. The company offers a wide variety of services in categories of Audio, Television, Video equipment, including Car Navigation, and Multimedia Products. It manufactures products like rechargeable batteries, automotive and avionics systems, and industrial systems.
Panasonic has been a worldwide partner of Olympic since 1987. The company has so far provided the games with state-of-the-art digital audio and video equipment like a flat-screen TV, digital video camera, DVD recorder, and professional audio/video equipment. The company has been able to deliver the sights and sounds of the Olympics from the field to the spectators through its large on-site video screens and professional audio systems.
Procter & Gamble
Procter & Gamble also known as P&G is a multinational consumer goods company that has its headquarters based in Cincinnati, Ohio. The company offers a variety of different products such as personal health/consumer health, personal care, and hygiene products, beauty products, Grooming, Baby and family care products among others.
P&G has over 135,000 employees and is available in over 80 countries. Procter & Gamble has become a worldwide partner of Olympic in 2010, since then the company has helped the Olympics in the category of personal care and household products.
Samsung
Samsung is a Korean conglomerate with its headquarters in Samsung Town, Seoul. As of 2020, the company is known to have the 8th highest global brand value. It also is currently a leader in the industries of food processing, textiles, insurance, securities, and retail. Samsung is one of the top smartphone producers in the world. In 2016, the company shipped more than 306 million units of electronic gadgets worldwide.
The company has been a sponsor for the Olympics since the 1988 Seoul Olympics. Samsung has since then a meaningful connection through innovative technologies. For the last 30 years, Samsung has helped evolve the games in the categories of wireless communications equipment and computing equipment category.
Toyota
Toyota is one of the largest automobile manufacturers and had sold over 10 million vehicles in over170 countries. According to Forbes, Toyota is the 10th largest company in the world in terms of its gross revenue in 2019. The company has its headquarters in Aichi, Japan, and is known to have over 370,000 employees worldwide.
Toyota is the first-ever mobility worldwide partner for the Olympics in 2015. The company has helped the games in the sector of vehicles, mobility support robots, and mobility services. It also helps IOC in coming up with sustainable options for efficient mobility, intelligent transport systems, traffic systems, and vehicle-to-vehicle communications systems in host cities during the Olympics.
Visa
Visa is a world leader in digital payment and multinational financial service corporation that has its headquarters in Foster City, California. The company provides financial services like electronic fund transfer through credit cards, debit cards, and prepaid cards. Visa is one of the world’s most valuable companies as it provides payments for more than 3.5 billion cardholders in over 200 countries worldwide.
Visa is a worldwide partner of the Olympics since 1986. The company has helped the games by enhancing the payment experience for fans and athletes present at the Olympic venues. The company has the exclusive category of payment services, transaction security, and prepaid cards. Visa has continuously provided the company with the most technologically advanced payment systems available including new payment options.
Asahi group holdings are one of the top Japanese companies that manufacture beer, spirits, soft drinks, and food. The company has its headquarters in Sumida, Tokyo, and has 37% of the market share making it the fourth largest beer brewer in Japan. Asahi has been the gold partner of the Olympics since 2009 as it supported the Japanese Olympic team and athletes aiming to qualify for the games.
Asics
Asics is a Japanese conglomerate that manufactures sports equipment for various different sports. The company is known for its running shoes that have been ranked high among the top performance footwear in the market. Asics will be supporting Tokyo 2020 Olympics by sponsoring sportswear for the Japan Olympic and Paralympic Team and making uniforms for the staff and volunteers.
Canon
Canon is one of the top manufacturers of cameras in the world, with its headquarters in Tokyo, Japan. The company also makes optical, imaging, and industrial products, such as lenses, medical equipment, scanners, printers, etc. The company will be providing services to the Tokyo 2020 Olympic Games with world-class services to sports journalists and photographers from all over the world for the sports event.
Eneos
Eneos Corporation also known as the Nippon Oil and Energy Corporation is a Japanese petroleum company. The company is the largest oil company in Japan and has recently been expanding its operations in other western countries. The company will support the Tokyo 2020 Olympics by supplying essential energy sources such as petroleum, gas, hydrogen, and electricity.
Tokio Marine & Nichido Fire Insurance
Commonly known as the Tokio Marine Nichido, the company is a property insurance subsidiary of Tokio Marine Holdings. With headquarters in Tokyo, Japan, it is also known to be thelargest non-mutual private insurance group in the country. The company will support the Tokyo 2020 Olympics by providing insurance, risk management, and offering insurance in their time of need.
Nissay is also known as Nippon Life Insurance is the largest Japanese life insurance company in terms of revenue. The company is said to be working together with the IOC and other stakeholders to utilize our national network to foster the movement throughout Japan especially during the Olympics.
NEC
NEC Corporation is one of the top IT and Electronic companies in Japan. With its headquarters in Tokyo, Japan, its IT and network solutions consists of Cloud computing, AI, IoT platform, and software. The company will be supporting the Tokyo 2020 Olympics with state-of-the-art public safety products and network products.
NTT
The Nippon Telegraph and Telephone Corporation is known as NTT is known to be ranked 55th in the Fortune Global 500. With headquarters in Tokyo, Japan, the company is the fourth-largest telecommunications company in the world according to its gross revenue. NTT has taken up the responsibility to provide information and communications technologies for the Tokyo 2020 Olympics.
Nomura
Nomura is a leading financial holding company in Japan. The company offers services of broker-dealer, banking, investment, financing, and other services to its customers. Nomura Holdings will support the Olympic and Paralympic Games Tokyo 2020 as the Gold Partner in the category of security.
Fujitsu is another IT and communications technology that has its headquarters in Tokyo, Japan. The company is the world’s fourth-largest IT service provider and has 132,138 plus employees in more than 180 countries. During the Tokyo 2020 Olympics, the company will help in connecting various ICT technologies and bringing about a safe, sound, and reliable sports event.
Mizuho
Mizuho is a Tokyo-based banking and holding company. Mizuho’s combined holdings are known to form the third-largest financial service group in Japan. The company has taken up many initiatives to promote innovation in the financial sector and to revitalize the Japanese economy so that the country is ready to welcome people for the Tokyo 2020 Olympics.
SMBC
SMBC or Sumitomo Mitsui Banking Corporation Group is another Japanese banking and financial services company that will be sponsoring the Tokyo 2020 Olympics. The group operates in the sectors like retail, corporate, and investment banking segments worldwide.
Mitsui Fudosan
Mitsui Fudosan is a leading real estate developer in Japan and one of the subsidiaries of the Mitsui Group. Commenting on sponsoring the Olympics the coming said that, it will show the world the charms of Japan, by developing attractive cities fit to welcome people from around the world, as part of the Tokyo 2020 Olympics.
Meiji
Meiji Holdings Company is a Japanese holding company, which is currently the fourth largest confectionery company in the world. The company has supported athletes in many ways since 1964 when they first offered products to Olympic athletes.
Lixil
Lixil Group Corporation is one of the top manufacturers of building materials and housing equipment, The company will support Tokyo 2020 Olympics in the category of Building Components and Bathroom and Kitchen Fixtures which will be useful especially for the Olympic village.
Ajinomoto is a leader of a global company that specializes in the business of food and amino acids. The company produces seasonings, cooking oils, frozen foods, beverages, sweeteners including pharmaceuticals. The company is available in 36 countries and has over 34,504 employees around the world.
Earth Corporation
Earth Corporation was founded in 1892 and is a pioneer in the field of household insecticides in Japan. The company manufacturer’s pharmaceuticals and produces quasi-drugs, medical tools, and more. The company is also into importing and exporting services.
EF Education First
EF Education First was founded in 1965 as a global educational institute offering groundbreaking educational programs. Ef is one of the well-known international education companies that offer language learning, cultural exchange, and academic programs around the world. The company provides cultural and language learning programs in over 116 countries with over 52,000 employees worldwide.
Airweave
Airweave is a total sleep solution company that is sponsoring the Tokyo 2020 Olympics with special portable products customized for Olympic athletes. The company is known for its wide range of products such as bed frames, mattresses, pillows and cushions, comforters, bed linens, covers, pillowcases, and sheets. Airweave is looking forwards to delivering the most comfortable sleeping environment for competing athletes at the games.
Kikkoman
Kikkoman is a world leader in manufacturing soy sauce, it began its operation in 17 and currently produces over 400 million liters of soy sauce every year. The company is available in over 100 countries and also makes food seasoning and flavoring, mirin, shōchū, and sake, juice, and other beverages including pharmaceuticals.
KNT CT is an integrated travel company group that has contributed to the organization of numerous sports events that have taken place in Japan. KNT-CT will be supporting the Tokyo 2020 Olympics in the category of Travel agency services and national trip hospitality services. It will also be plan spectators’ tours that will bring the excitement of the Olympics to as many domestic customers.
JTB
JTB Corporation is another Tokyo-based travel agency that will be sponsoring the Tokyo 220 Olympics. The company is known to be one of the largest travel agencies in the world as it specializes in the tourism sector.
Cisco Systems GK
Cisco Systems GK is a Japanese subsidiary of the Cisco system which is a world leader in IT. The company was founded in 1992 and is now sponsoring the Tokyo 2020 Olympics in the sector of Network equipment.
Secom
Secom is one of the top security companies in Japan and a pioneer in the industry. Secom has a history of being involved in many national programs, large-scale projects, and the provision of security services at major facilities and has extensive expertise and experience in implementing security systems. The company will provide security and other services at the Olympic Village for the Tokyo 2020 Olympics.
ANA
ANA also known as All Nippon Airways is the largest airline in Japan in terms of its revenue and passengers. The company operates in both domestic and international destinations with more than 20,000 employees and 2.07 million passengers in 2010. The company will support the Tokyo 2020 Olympics in the category of Passenger Air Transportation Services.
Alsok was founded in 1965 and has operations in security for homes and buildings, and security for the secure transportation of physical cash for financial institutions. Alsok will be supporting the Tokyo 2020 Olympics with security and helping the athletes during the game.
DNP
DNP is also known as Dai Nippon Printing Co was established in 1876. It is a Japanese company known for its products and services in printing and information technology. The group has over the years expanded its business from magazines and books to the fields of packaging. The company will support the Tokyo 2020 Olympics in the category of Printing Services and will help the games with Games tickets, accreditation cards, and various communication materials.
Daiwa House
Daiwa House Industry is Japan’s largest homebuilder that specializes in prefabricated houses. The company has so far built factories, shopping centers, health care facilities, the management and operation of resort hotels, golf courses, and fitness clubs. It is also a well-known operator of freight logistics centers with more than 250 logistic companies.
Tokyo Gas
Tokyo Gas is the largest natural gas utility in Japan. The company has a history of more than 130 years and has so far constructed a network consisting of 60,000 km of pipelines that links more than 11 million customers in Tokyo. It is also the primary provider of natural gas in the main cities of Japan.
Tokyo Metro
Tokyo Metro is known to have an average daily ridership of 7.07 million passengers. It operates nine subway lines covering 195.1 km in central Tokyo seven of which offer through-services with lines operated by other railway companies. Tokyo Metro will support the Tokyo 2020 Olympics in the category of Passenger Rail Transportation Services.
Toto is a Japanese company that manufactures plumbing products, including ceramic sanitary ware, fittings for water faucets, bathtubs, and washbasins. The company is currently available in 18 countries and is known for its innovations in washrooms and toilets. The company will sponsor the Tokyo 2020 in the category of Bathroom and Kitchen Fixtures.
Tobu Top Tours
Tobu Top Tours Corporation is a Japanese travel agency with over 100 branches in japan and offices in London, Paris, New York, San Francisco, Los Angeles, Hawaii, Guam, Sydney, Gold Coast (Australia), Bangkok, Hong Kong, Shanghai, Beijing, and Singapore. The company will support the Tokyo 2020 Olympics in the category of travel and tourism.
Narita International Airport and Japan Airport Terminal Haneda
Narita International Airport is the secondary international airport in Japan, it is also the closest airport to cities like Narita, Kazaki, and Tomisato. The Haneda Airport is one of the two primary airports and the primary base of Japanese airlines like Japan Airlines, All Nippon Airways, Air Do, Skymark Airlines, Solaseed Air, and StarFlyer. Haneda was rated to be the 2nd Best Airport, World’s Cleanest, and Best Domestic Airport in the world by Skytrax.
Japan Post
Japan Post is among the top post, logistics, and Courier companies in Japan. It has its headquarters in Tokyo and is a subsidiary of Japan Post Holdings group.
Japan Airlines
Japan Airlines is the topmost Japanese airline with its headquarters in Tokyo, Japan. It operates in international and domestic passenger and cargo services to 220 destinations in 35 countries worldwide. The group is known to have a fleet of 279 aircraft.
Hisamitsu has been in the pharmaceutical industry since 1847 and is currently the leading pharmaceutical company in Japan. The company produces markets prescription, OTC products, and external pain-relieving products.
Mitsubishi Electric Corporation
Mitsubishi is a leading and pioneer electronics company with its headquarters in Tokyo, Japan. The company manufactures a wide variety of products such as include elevators and escalators, home appliances, automation systems for factories, train systems, electric motors, pumps, semiconductors, and satellites. It is the subsidiary of Mitsubishi which is a Major FMCG company.
Yamato
Yamato is one of the oldest transport companies in Japan with over 100 years of experience in the field. The company has over 4000 delivery points, 40,000 delivery vehicles, and 160,000 employees around the country. Yamato handles more than 1.6 billion packages every year.
Recruit
Recruit is a Japanese HR company that owns a search engine called Indeed. In 2016, the company had an overall sales of $17 billion with international sales contributing over 40% of the total revenue.
Manichi Shimbun and Asahi Shimbun
Mainichi Shimbun and Asahi Shimbun are two of the main national newspapers in Japan. Both the papers publish paperbacks, books, and other magazines, including weekly news magazines.
Aoki is a Japanese construction company that has constructed many buildings and hotels in Japan, Hong Kong, and Taiwan. The company will be sponsoring the Tokyo 2020 Olympics in the category of business and formal wear.
Aggreko
Aggreko is a world-leading provider of modular, mobile power, and heating and cooling. The company has a history of providing temporary electricity generators for global sporting events taking place in Japan. The company will also help the Tokyo 2020 Olympics in reducing greenhouse gas emissions and contribute to a sustainable society.
ECC
ECC is a company that provides educational activities since 1962. It also provides language training services and so will be the sponsor for the Tokyo 2020 Olympics in the category of Offline Language Training Services.
EY Japan
EY Japan is a leading multidisciplinary professional services organization that aims on building a better working world for its clients and communities. The company will sponsor the Tokyo 2020 Olympics in the category of Professional Services which will include Audit, finance, tax and project management, and management consulting.
Google
Google Japan GK has sponsored the Tokyo 2020 Olympics in the category of Internet-based information and navigation services. Google is a multinational tech conglomerate that provides internet-related services and products. Yoshiro Mori the president of the Tokyo 2020 Olympics said that they are delighted to welcome Google, a company that provides various services including internet search, online maps, and language translation, as an official supporter.
Tanaka is a world leader in manufacturing bonding wire and catalysts for PEM fuel cells. The company was founded in 1885 and is a subsidiary of Tanaka Kikinzoku Group.
Shimiza Corporation
Shimiza Corporation is a Japanese firm that specializes in architecture, civil engineering, and general contracting. The company is known to have annual sales of $15 billion and is also called the top 5 contractors in Japan and among the top 20 worldwide.
Tobu Tower Skytree
The Tobu Tower Skytree is the company that operates the Tokyo Skytree, which is a popular tourist destination and the world’s tallest freestanding tower, construction of which made full use of Japan’s most advanced building technologies. The tourist destination is located in Tokyo and many international and domestic tourists visit for the panorama of the city.
Technogym
Technogym is a Japanese company that manufactures and sells equipment and digital technologies for fitness, sport, and health. The company will sponsor the Tokyo 2020 Olympics in the category of Fitness Equipment. It will provide the games with numerous fitness and sports equipment for the athletes to practice.
Park24
Park24 is a Japanese multination corporation that operates 24-hour automated parking garages, monthly parking lots, and parking lot administration. It currently operates and manages more than 17,000 parking facilities in the country. The company is will sponsor the Tokyo 2020 Olympics in the category Parking Lot Services.
Pasona is a Japanese company that specializes in staffing services such as temporary staffing, recruiting, outplacement, and even outsourcing. The company has its headquarters in Tokyo and is the second-largest staffing company in Japan.
Marudai Food
Marudai Food is a Japanese food company that is known for manufacturing meat products and processed food product. The company will be providing the Tokyo 2020 Olympic with quality products such as Ham, Sausage, Bacon, Fish sausage, Kamaboko, Roasted pork, Sparerib, etc.
Yahoo! Japan Corporation
Yahoo! Japan Corporation is a Japanese internet company that was formed through a joint venture between the Japanese company Softbank and the American internet company Yahoo! The company’s web portal is the most visited website in Japan, and its internet services are mostly dominant in Japan. In 2021, the company was merged with Line Corporation.
Sankei Shimbun and Hokkaido Shimbun
Both Sankei Shimbun and Hokkaido Shimbun are among the top daily newspaper in Japan. Sankei Shinbun is the sixth-highest circulated newspaper in the country, while Hokkaido Shimbun is only circulated in the Hokkaido district.
NBC also called the National Broadcasting company is an American English language broadcast television and radio network that is owned by Comcast. The company has its headquarters in Rockefella Plaza, New York City, has 200 affiliations, and has 13 owned and operated stations throughout the country.
Nike
Nike is a leader and the world’s largest supplier of athletic shoes and apparel. Besides footwear and apparel, the company also makes and markets equipment and accessories. In 2020, the company’s overall revenue was estimated to be $29.6 billion. Nike is also ranked 89th in the fortune 500 lists of American companies in terms of gross revenue.
Hershey Company
Hershey is one of the largest chocolate manufacturers in the world with its headquarters in Hershey, Pennsylvania. The company is known for its baked goods like cookies and cakes and beverages like flavored milkshakes.
Ralph Lauren
Ralph Lauren is a popular fashion house that is known for its mid-range and luxury clothing. Besides clothing, the company also makes apparel, home, accessories, and fragrances. The company was first started by the fashion designer Ralph Lauren in 1967 and currently has its headquarters in New York City.
Mobile Premier League popularly known as MPL is India’s most popular & largest esports and mobile gaming platform. The company has so far made over 50 plus games which are available on both Apple and Android. It currently has more than 60 million users in India.
Herbalife Nutrition
Herbalife Nutrition is an upcoming company that manufactures and sells dietary supplements. The company has its headquarters in Los Angeles, California, and has over 8,900 employees worldwide. Herbalife Nutrition operates in over 94 countries and has more than 4.5 million distributors and members across the world.
JSW Group
JSW Group is a Mumbai-based multinational conglomerate that has a footprint in the industries of steel, energy, minerals, ports, infrastructure, and cement. The company is a subsidiary of OP Jindal Group and is in countries like India, America, South America, and Africa.
Adani Group
Adani Group is an Ahmedabad-based multinational conglomerate that was founded by Gautam Adani in 1988. The group has numerous businesses in the industries such as port management, electric power generation, renewable energy, mining, airport operations, natural gas, food processing, and infrastructure. The company is known to have annual revenue of $13 billion and is present in over 50 countries.
Speedo is a leading manufacturer of swimwear and swim-related accessories. The company has its headquarters in Nottingham, England. The company products used to be manufactured across Australia but not anymore. The company was brought by the Pentland Group for $170 million in 2020.
GoDaddy
GoDaddy is one of the best internet domain registrar and hosting company. The company has its headquarters based in Tempe, Arizona, and is currently also known for its advertising on TV and newspapers. As of 2020, GoDaddy has over 20 million customers and more than 7000 employees around the world.
Cadbury Australia
Cadbury is the second-largest confectionery brand in the world, as it is available in over 50 countries worldwide. Cadbury was brought by Mondelez International in 2010. The company has its headquarters in Uxbridge, London, and is known for its wide range of chocolate and dairy products.
Optus
Optus is a leading Australian company integrated communications that serves over 9.5 million customers every day. Optus is known for its services that include mobile, fixed, and IP telephony, business network services, fixed and wireless broadband, and satellite services.
Hanjin Travel agency is a subsidiary of the Hanjin group with experience of over 50 years in the industry. The Hajin Group is a Korean conglomerate that operates in air-land-sea transportation. There are 23 affiliated companies working under the group.
BBQ Chicken
BBQ Chicken started in 1995 and is currently the No. 1 food franchise brand in Korea. It has over 1000 outlets just in Korea and has also started the world’s first and only Chicken University in 2000. The company is also among the top 100 brands in South Korea.
Hyundai
Hyundai is a leading automotive manufacturer with its headquarters in Seoul, South Korea. The company was initially founded in 1967 and is currently operates the world’s largest integrated automobile manufacturing facility Ulsan. Hyundai has over 75,000 employees in over 193 countries worldwide.
Russia
Sberbank
Sberbank is a Russian banking and financial services company that has its headquarters based in Moscow, Russia. According to The Bankers Top 1000 World Banks ranking, Sberbank is the largest bank in Russia, third-largest in Europe, and 60th in the world.
Gazprom
Gazprom is an energy corporation with its headquarters based in Saint Peterburg, Russia. As of 2019, the company had an overall sale of $120 billion in 2019 and is the largest publicly-listed natural gas company in the world. According to Forbes Global 2000, Gazprom was ranked as the 32nd -largest public company in the world.
Purplebricks is a UK-based online estate agent, which was founded in 2012 by Micheal Bruce and Kenny Bruce. The company is UK’s fastest-growing estate agency as it offers smarter, more convenient, and cost-effective ways to buy or sell.
National Lottery
The National Lottery was established in 1994 in the United Kingdom and is operated by Camelot Group. The National Lottery is and regulated by the Gambling Commission and around 53% goes to the prize fund while the other 25% goes towards good causes.
Aldi
Aldi is one of the topmost supermarket chains in Europe. It has over 10,000 stores in more than 20 countries worldwide. The company was originally started by Karl and Theo Albrecht in 1946 and currently has a turnover of $59 billion.
Frequently Asked Questions
How much does it cost to become an Olympic sponsor?
According to Quartz, sponsors currently pay up to $300 million per cycle or quadrennium which is a four-year package for partnering. Bridgestone and Panasonic are known to have paid $200 million to $250 million each to become global partners for four years. While Airbnb paid an estimated $500 million for an eight-year contract.
What impact does the Covid 19 pandemic have on sponsorship?
Because of the Covid 19 pandemic, the IOC has made a rule not allowing international fans to enter the city of the 2020 Olympic Games in Tokyo. Since the games were postponed, companies had to pay extra for sponsorship and this declined the value of sponsorship. Despite the tense economic situation, Japan’s domestic sponsors have also pledged their continued support for the Games.
What do sponsors get in return?
The sponsors and partners can use the Olympic logo of the rings the Olympic flame in their marketing activities. They can also use the designations and imagery, including emblems, mascots, and slogans depending on which tier of sponsors they are.
What is the four-tier of Olympic sponsorship?
The four tiers of Olympic sponsorship are the Worldwide Olympic Partners, Tokyo 2020 Olympic Gold Partners, Tokyo 2020 Olympic Official Partners, and Tokyo 2020 Olympic Official Supporters.
Who are the Worldwide Olympic Partners?
The Worldwide Olympic Partners are Coca-Cola, Airbnb, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota, and Visa.
Who are the Tokyo 2020 Olympic Official Partners?
The Tokyo 2020 Olympic Official Partners are Ajinomoto, Earth Corporation, Education First, Airweave, Kikkoman, KNT, JTB, Cisco, Secom, ANA, Alsok, DNP, Daiwa House, Tokyo Gas, Tokyo Metro, Toto, Tobu Top Tours, Toppan Narita Airport, Japan Post, Japan Airport Terminal Haneda, Japan Airlines, Hisamitsu, Mitsubishi Electric, Yamato, Recruit Holdings, The Japan News, The Asahi Shimbun, and Mainichi.
Who are the Tokyo 2020 Olympic Official Supporters?
The Tokyo 2020 Olympic Official Supporters are Aoki, Aggreko, ECC, EY Japan, Kadokawa, Google, Kokuyo, Shimizu Corporation, Tanaka Holdings, Technogym, Tobu Tower Skytree, Nomura, Park24, Pasona Group, Marudai Food, Morisawa, Yahoo Japan Corporation, The Sankei Shimbun, and The Hokkaido Shimbun Press.
When are the Tokyo 2020 Olympics taking place?
The Tokyo 2020 Olympics was postponed to be held from 23rd July to 8th August 2021.
The industry of advertising technology that delivers, controls and targets online ads have been flourishing in the era of digital India. In the marketing language, ad tech refers to the digital methodology that is used to interact and engage with the customers.
The emergence of media has without any doubt revolutionised the marketing strategies of businesses. It has led to significant transformation across the ad tech industry.
The pandemic had its share out of the glory of the ad tech industry. Apart from pushing the industry to its breaking point, the pandemic has made the industry look for better technological and activations. One must also mention the advantages that the pandemic bought into the industry.
According to reports, there has been a rise of over 44 percent in the overall online spending in the United States of America to reach $861.12 billion in 2020 from $598.02 billion in 2019. This article will explore the rise and future of the ad tech industry.
Indian advertising industry like most of the others began as a small scale business. From there, its growth to being a full-fledged marketing industry in its self was very quick.
In fact, the ad tech industry in India has grown simultaneously with the digital revolution in India which has made it the second-fastest-growing market in the whole of Asia only after China. Its contribution to the Indian GDP is expected to cross more than 0.5%.
The rise of e-commerce platforms, popularity of television channels, its large scale privatisation, increasing traffic into websites et cetera has significantly contributed to their increasing demand and growth of the advertising technology industry in India.
Initially, personalised advertisements were delivered vehemently using cookies and personal identifiers. With an incessant compilation of data and other personal information, there was large-scale supervision over people’s online activities. Over time these ad-tech industries have been looking for ways to provide the most seamless experience without breaching their privacy.
The Present of the Indian AdTech Industry
From being an industry that caters to a specific and narrow group of people, the ad tech industry has grown out of its box to reach almost every person in the country. Today there is no market players that do not make use of the advancements in the ad tech industry for their benefit.
Unlike before rural regions in the prime focus after their potential as a profitable target was recognised. The ad tech industry has also played a significant role in understanding the pulse of the people and their desires. For example, the industry was careful to serve ads that were pertaining to 2 wheelers more in the rural region than the urban.
They used emerging technologies to understand the needs of the population and delivered ads in a customised manner. In this way, it has efficiently exploited the potential it had in Indian society.
One can also observe an increase in the number of media agencies and a tug of war for a greater market share. It has become beneficial as far as the publishers are concerned due to their competitive rates.
They have also effectively used the technologies of industry 4.0. Artificial intelligence and data analytics are employed in full swing to understand and deliver to the expectations of people.
The last few years also saw a tremendous increase in the number of mobile internet users which further gives a bright future to the industry. With continuous improvements, innovations and adaptations in their technology, the ad-tech industries are constantly striving to retain its relevancy for a long period of time. This has also opened up opportunities for web-based advertising.
Effect of The Pandemic on the Indian AdTech Industry
Disruptions are not new to the ad tech industry. Over the years it has overcome political distress, economic regression and even natural disasters. However, the pandemic was entirely different from what they have experienced before.
While most of the other obstacles were short-termed, it is not the same with the pandemic. It had to battle with newer challenges and adapt to different and new technologies in a quick fashion.
Lockdown travel restrictions have severely affected the revenue of Ad tech industry. The amount of money it used to make during mega sports events like IPL, world cup etc and other entertainment events are well known. This humongous stream of income was completely cut off in its knees during the pandemic. However many agencies are trying to take their events online.
Web-based advertisements became more prominent now than ever before. However, the inability to take works such as production and pitching of products which are largely influenced by the direct engagement between the Industries and the client in fact weakens the industry.
The pandemic also altered consumer behaviour significantly. With big media events being cancelled, production of movies and series coming to a halt and people being confined into their homes the industry saw that film advertisements shrank while television advertisements increased significantly.
Amidst the distress, the industry has significantly contributed to creating worldwide awareness regarding the etiquette that one needs to follow on the face of COVID-19. Both private and public players were seriously dependent on the ad tech industry to localise the messages of social distancing, masking, hand washing and vaccination.
The future seems really bright to the Indian ad tech industry. It is expected to grow 10.8% by the end of 2021 to reach Rs.62,577 crore. After suffering from degrowth in 2020 due to the pandemic the industry is setting up its self to embrace the new changes.
Growing further it’s expected to reach Rs.70,343 crore by 2020 according to the reports of Dentsu 2021. It is also to grow with a compound annual growth rate of 11.59% by the end of 2021.
As technology advances in the digital media industry, the volume of investments is also increasing. We can observe far fledged automation of the AdTech industry in future wherein generating content and programmatic buying of media will be the new normal.
The usage of artificial intelligence and machine learning to improve speed, performance and accuracy will be increased. Customer-centric and performance-based marketing strategies will take a central stage.
One challenge that the AdTech Industry will have to face is that of the uncertainty that prevails in the face of altering Digital strategies, brand requirements and consumer behaviours. It is important to be responsive to emerging trends which will be faster from now on.
Reinvention is going to be the key term that guides the future of the Indian ad tech industry. They will be focusing on better ways to make use of the existing reliable data to make the best out of it. As tech giants become the protectors of privacy, media agencies need to shift their attention to better options that will give them the necessary resources in the absence of cookies.
With the rise of the virtual population and digital technology, the potential of India in the ad tech industry to improve and flourish is unlimited in the future.
FAQ
What is the ad tech industry?
AdTech is the term used to refer to technological infrastructure involved in tracking and analyzing digital ads and campaigns.
How big is the ad tech industry?
According to Research, The Global AdTech Software Market was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.
Do you remember the last jingle you heard? Yes, right? Because jingles are the best way to catch people’s attention. In advertising, jingles are widely preferred for various commercials and campaigns.
Companies chose some very fascinating and catchy songs for their campaigns and ads. Because we are well familiar with the fact that jingles hold a very intriguing way to stabilize our minds and even without our knowledge, we sing them throughout our day.
Jingles are the most significant marketing tool that has been used for more than 60 years.
There are tons of jingles that we still remember from old times. Companies that chose jingles in their ads aimed to reach the minds of every individual and that’s why they chose something that easily is remembered by its audience.
The campaigns are still alive in our subconscious irrespective of when they aired. In this article, we have discussed how jingles are proven to be one of the most powerful marketing tools and some of the very exciting ad jingles of all time. Let’s get started!
Jingles play a very significant role in advertising. It makes the ad more exciting and eye-catching. With exciting songs in between ads, helps the company to reach more audiences. However, there is some very essential role of jingles in the advertising sector. Such as:
A significant marketing tool
When you attach a well-known song to your product, it attaches the emotions of the song as well as people to your brand. Audio branding is very influential when it comes to promoting your product.
Jingles; yet another recognized brand component
Jingles are a well-known part of your brand. Because when you attach a jingle with your product, it works as the brand’s tagline or sometimes, even logo. Audio can functionally push consumer recall.
Very easy to remember
Jingles holds the power to get into our subconscious and get stuck in there. This is because when we use a pop song with interesting lyrics over and over again, it catches people’s eyes and they memorize it.
Can cut through Noise
Jingles are used to wipe out the jumble around of the oversaturated and high-competitive work. It provides deep comfort and attachment to the consumers and they get more attracted towards your brand.
Very Manipulative
Jingles are known to activate dozens of brain lobes simultaneously. As music holds a way to entrench information into the psyche of the consumers. Therefore, it’s known to be very manipulative as it alters our minds of thoughts regarding the brand.
In the 1980s, Nike produced products exclusively for marathon runners. With the fitness craze among the people, Nike’s marketing team decided to get a fancy benefit from it. Also, Reebok who at that time was succeeding more than Nike was its biggest competitor. In order to beat the competition, Nike formulated the “Just Do It.” Campaign in the late 1980s. This campaign was a huge success.
Oscar Meyer Hotdogs: I Wish I Was An Oscar Meyer Wiener
The jingle first aired in 1965 and was a huge success. The campaign was used for several campaigns for decades. In this ad, Oscar Meyer featured a little boy- Andy Lambtod who was holding a sandwich and fishing rod while singing, “My Bologna has a first name ‘O-S-C-A-R’..“ Meanwhile, he was running. The ad was highly praised and people were fond of its jingle.
Coca-Cola as being a well-established popular brand appealed to the people by mentioning their name on Coke’s bottle.
This campaign was initiated in Australia in 2011, followed by the U.S later on. They printed the first names of the customer on the front of the bottle in the company’s original font. Also, there were custom bottle options available. Through this campaign, Coca-Cola received great attention.
Kit Kat: Give Me a Break
The jingle aired in 1993 for the commercial of Kit Kat. “Give Me a Break” jingle was very intriguing and the company even added a countdown at the beginning just as any band would do. They counted it down and then, the jingle would play. This was very fascinating and brought enormous sales of Kit Kat Bars.
McDonald: You Deserve a Break Today
The mega-brand McDonald used this jingle for its various commercials for almost two decades. This was the company’s major jingle for all its commercials. ‘You Deserve a Break Today’ was promptly used in tons of different campaigns with the same purpose of promoting the brand and its products. This was a huge success and people around the globe were so fascinated by the music.
Dr Pepper: Wouldn’t You Like To Be A Pepper Too?
We all heard about the famous “Wouldn’t You Like To Be A Pepper Too?” jingle from Dr. Pepper’s commercials. The commercial was so hit that it even launched an actor’s career with great height and lengthened another’s.
It was David Naughton who was featured in Dr. Pepper’s commercial and later acted as the main character in the John Landis film- An American Werewolf in London.
The next actor was Ray Bolger who performed the “I’m a Pepper” dance in the commercial, and later got a role of the Scarecrow in The Wizard of Oz.
Jingles works as the best marketing tool in order to promote the brand and its products. It can catch our ears and get into our minds and even without knowing, we sing it along with the commercial. It doesn’t matter how good your jingle is unless it fits perfectly with your brand name, idea and promotions.
The listeners would ignore the crafty techno beat but with a jingle, they would surely stop by and listen. Jingles highly impact the brand and its products. This brings a better connection with the audience and they feel comfortable with your brand. When they associate your jingle with your brand, the relationship between you and your customers improves and they’ll choose you whenever they need you.
What are some catchy jingles?
FAQ
What are some catchy jingles?
McDonald’s “I’m Lovin’ It”, Kit Kat “Give Me a Break”, and Oscar Mayer “I Wish I Was an Oscar Mayer Weiner” are some of the most catchy jingles of all the time.
What is an ad jingle?
A jingle is a short song or tune used in advertising to catch people’s attention.
What was the first jingle?
The first jingle to be broadcasted was by General Mills, “Wheaties – “the best breakfast food in the land” and it was first heard on Christmas Eve of 1926.
Cricket is one of the most popular games played and watched sport in India. The top cricketers are sometimes even worshipped by cricket fanatics in India. This is why cricketers are considered to be one of the best options while choosing a brand ambassador, one such iconic cricketer is Harbhajan Singh.
Harbhajan Singh Plaha is one of the most successful offspin bowler and someone who has played all format of cricket for India. Because of his outstanding performances and contribution towards Indian cricket the cricketer is fondly called with many names like Bhajji, The Turbanator, Bhajju Pa, etc. Harbhajan is known to have the second highest number of test wickets of by an off spinner in the world.
The ace spin bowler was also the caption of Indian Premier League (IPL) teams Mumbai Indian and Punjab cricket team for the 2012 to 2013 Ranji Trophy season. Under his captaincy the Mumbai Indians team went on to win the Champions League Twenty20 in 2011.
The cricketer became popular after he became a part of the Border Gavaskar trophy team, and helped the team win the series against Australia by taking over 32 wickets. He was a part of the Indian cricket team when they won the world cup in 2011. Some of his records are 8/84 in test match (best bowling records), 411 wickets in 100 matches (total test matches wickets).
When it comes to total one day international wickets, he has scored over 259 wickets in 229 matches. Harbhajan Singh was awarded the country fourth highest civilian honour, the Padma Shri in 2009. Singh was also offered the rank of superintendent of police in Punjab by the Government of Punjab.
The net worth of Harbhajan Singh is estimated to be $12.5 million in 2021, while the cricketer is also known to charge over Rs 20 to 30 lakhs per brand endorsements. Some of the brands endorsed by Harbhajan are Brune and Bareskin, Ebikego, Fan2Play, Movado, Captain Steel, Royal Stag, Pepsi, Colgate, Rummy Culture, Lays, Muthoot Finance, etc.
Seagrams Royal stag is a popular Indian brand of whisky which was originally launched in 1995. This whisky is a blend of grain spirits and imported Scotch malts and produced by first Indian whisky to not use any artificial flavouring. Seagrams was acquired by Pernod Ricard and Diageo in 2000.
In 2011, the brand sold more than 12.3 million cases, making it Pernod Ricard’s biggest selling brands in its global portfolio of alcoholic beverages. Harbhajan Singh has been endorsing the brand since 2003 and has been featured in many multimedia ads. In 2011, Harbhajan was a part of an ad that showed choosing cricket over working in his father’s factory.
The ad ends with him asking the people on whether his achievements, “Have I made it large?”, mocking its rival McDowell’s by using its tagline. For this McDowell also made a jab at Harbhajan by featuring Mahendra Singh Dhoni in their commercial. Harbhajan filed case against McDowell’s parent company in 2011 because the commercial mocked him.
Colgate
Colgate is an American company that is known for production, distribution and provision of its oral hygiene products such as toothpaste, toothbrushes, mouthwashes, dental floss, etc.Colgate has its headquarters in Manhattan, New York and was initially founded by William Colgate in 1873.
According to a research done 2015, Colgate is the only brand in the world that was purchased by more than half of all households. The brand has a global market share of 45% and a global market penetration of 67.7%. Harbhajan Singh was signed as its brand ambassador in 2014, the cricketer was the face of the brand for a few years.
In the ad, Harbhajan can be seen having a toothache and then using Colgate Super Flexi toothbrush which helps him get better because of its flexibility. The company added that Harbhajan was chosen as the brand ambassador because of his flexible bowling wrists, epitomizes flexibility and adaptability in the field of cricket.
Lays is the leading potato chip brand in many countries including India. Lays sometimes also called as Frito-lay is owned by PepsiCo through Frito Lay since 1965. The company is known to have over 120 potato farms across the world.
It is called by different names in different countries like Walkers in the UK and Ireland, Smith’s in Australia, Chipsy in Egyptand the West Balkans, Tapuchips in Israel, Sabritas in Mexico, Hostess in Canada, etc. A fun fact about Lays is that it is the first snack brand to come out with an ad commercial in 1944.
In 2014, Lays signed cricketers like Virender Sehwag, Shikhar, Dhawan, Yuzvendra Chahal, Brett lee, Harbhajan Singh and Rahul Tewatia for their Lays Khol campaign. As part of the campaign, 18 special limited-edition Lay’s Kholo packs featuring an intriguing question on each pack with a quirky answer given inside the pack. The ad showcases the cricketers having fun with quirky dialogues that engaged the cricket fans.
Muthoot Finance
Muthoot Finance is one the most trusted financial corporation and the largest gold loan NBFC in India. The company was first founded by M George Muthoot in 1939 and currently has it headquarters based in Kochi, Kerala. The company offers products such as financing gold transactions, foreign exchange services, money transfers, wealth management services, travel and tourism services, etc.
It has more than 4,400 branches throughout India, and is available in international countries like UK, USA and UAE. In 2014, Muthoot Finance signed players such Harbhajan Singh, MS Dhoni, Suresh Raina, etc from Chennai super kings and Amitabh Bachchan as endorser for its ad campaign known as #Lifemeinaageybhadiye.
The ad is a fun song-dance-music video aimed to deliver our brand’s message of transforming lives by moving ahead in life. By getting both cricketers and Amitabh on board the brand tried to engage with Bollywood and Cricketing fans across the country.
Movado is an American watchmaker known for its collection of museum watches. The brand is popular because of its signature metallic dot at 12 o’clock and minimalist style. The company originates to Switzerland in the 1880s but was purchased by North American Watch Corp, founded by Gedalio Grinderg. Movado also makes luxury and affordable fashion watches.
It watches have aesthetic features and their high precision level making the brand stand out among other luxurious watch companies. Movado signed Harbhajan Singh as its Indian brand ambassador in 2009. In an interview the cricketer added that, he was honoured to be associated with a brand like Movado, as he believes in the brands art of design and is known for its perfection worldwide.
Fan2Play
Fan2play is an upcoming online fantasy game built with an aim of redefining the world of fantasy sports. It introduces people to a unique way of playing and enjoying fantasy sports as it is a game of skill. The game allows its users to choose their own teams and challenge each other.
Every user has to make a team of 2/3 or 4 players and create or accept challenge in the fantasy game. Players have a 50% chance of winning and gives them a transparent, entertaining and the most credible gaming experience. Fan2play signed Harbhajan Singh as its brand ambassador in 2021 for their new campaign known as #letspanga.
Commenting on the association Shashi Kumar co-founder and vice president- operations of Fan2Play said that, “the main goal of the company is to revolutionise the fantasy gaming industry in our country and The cricketer was convinced of our vision from start. The company believes that Harbhajan is the right face for our #LetsPanga campaign because of his approach on tackling opponents on the field or navigating resentment on social media.”
ebikego is logistics and micro-mobility platform that facilitates last-mile delivery for various companies in the fields of e-commerce, food delivery, groceries, and urban mobility. The company started in 2017 by T Irfan has its headquarters in Mumbai, Maharashtra and aims at providing environment-friendly means of mobility.
The company is available in cities like Mumbai, Bengaluru, Delhi, Amritsar, Jaipur and Hyderabad and is also used by big companies such as Zomato, Uber Eats, Swiggy, Flipkart, Delhivery, Big Basket, Rapido, etc. The mission of the company is to make a on stop solution for problems such as Increasing Pollution, Road Traffic, Time, Cost of Travel, Heath concerns, etc.
The company is planning to scale up to 30 cities, touch 20 million deliveries by 2022 and this is why they signed Harbhajan as a brand ambassador in 2020. The company’s campaign will be uploaded across all digital marketing platforms, offline TV channels, targeted especially to the consumer segment where association with Harbhajan will add significant value.
Brune and Bareskin
Brune and Bareskin is one the leading online fashion brand that specializes in premium quality leather products such as jackets, footwear, accessories and bags. The founder of the brand is Tabby Bhatia and is under the parent company Voganow, most vibrant online store for leather apparel and accessories. The company recently entered the offline market by launching its first-ever store in Jalandhar, Punjab.
The brand also sells its leather jackets, footwear, bags and accesories for men on ecommerce platforms like Myntra, Jabong and Snapdeal. The online leather accessory brand signed Harbhajan Singh as its brand ambassador in 2019, the cricketer since then endorsed the brand in its ad campaign and has also inaugurated their first store. Brune and Bareskin says that both, the brand and its new face, have complementing synergies, as they are both tough, and reliable.
Harbhajan was and is one of the most iconic spin bowlers of our country. The ace cricketer is also one of the important people behind big victories Indian cricket has achieved in recent times. He is a veteran cricketer and even though he is not the part of the current Indian cricket team, he will always have a high brand value in the advertising world.
Frequently Asked Questions
Who is Harbhajan Singh?
Harbhajan Singh Plaha is one of the most successful offspin bowler and someone who has played all format of cricket for India.
What is the net worth of Harbhajan Singh?
The net worth of Harbhajan Singh is estimated to be $12.5 million in 2021.
How much does Harbhajan Singh charge for endorsements?
The cricketer is known to charge over Rs 20 to 30 lakhs per brand endorsements.
What are the brands endorsed by Harbhajan Singh?
The brands endorsed by Harbhajan Singh are Brune and Bareskin, Ebikego, Fan2Play, Movado, Captain Steel, Royal Stag, Pepsi, Colgate, Rummy Culture, Lays, Muthoot Finance, etc.
Pratyusha Srivastava
