When you are related to advertising, you must have come across one of the most brilliant and successful advertising websites – Craigslist. Started as a “side-gig” the brand truly made a remarkable presence in the advertising businesses and made its strong position in the billion dollars company’s list. Sounds impressive, right? Well, yes! That’s some pretty amazing strategies behind it.
Craigslist came out as a non-profit organization but soon the company took its level up and registered itself as a profit organization in the year 1999.
However, in the very same year, Craigslist bought a verified domain for its company in order to protect its brand significance and name in the market. Also, it made the subscribers more dedicated towards the brand.
But it can’t be ignored that the tactics and strategies Craigslist applied in its marketing are pretty strong and present an example among the other companies. Talking about strategies, let’s get a brief understanding of how Craigslist came out to be such a successful brand. So, Let’s look at its business model and how it makes money.
Before we get started with the business model of Craigslist, let’s understand what really is Craigslist?
Craigslist is an online marketplace that provides services to people and companies for listing on its official website. They can post their listing of jobs, services, offerings, or sale items as per their requirements.
Craigslist was founded by a prominent American internet entrepreneur, Craig Newmark who is also known as a famous philanthropist. The brand was established in 1995 and is headquartered in San Francisco, California.
Today, Craigslist is known as one of the most visited websites across the world with a monthly visit of more than 500 million visitors.
Where does Craigslist operate?
Being one of the most successful advertising websites across the world, Craigslist operates in around 23 largest cities in the United States which are promptly listed on the homepage of the Craigslist website.
Apart from this, the brand serves over 700 cities across 70 countries in the world. The users can easily see the ads available in their nearby locations based on their residence.
Target audience of Craigslist
Craigslist targets every community, age group, and gender. As it provides ads in various categories across the globe, it does not target its audience specifically. So, Anyone with an internet connection can easily benefit from the amazing service of Craigslist.
The most amazing tactic that Craigslist uses in its marketing plans is offering the service of posting any sort of ad from any category by anyone, on its official website. And that’s something that attracts more users towards it.
In fact, Craigslist allows users free classified services for posting ads. This makes the brand extremely different from the usual advertising companies.
However, when it comes to specific sections for advertising, Craigslist does charge some money that varies according to advertising plan and the geographical location.
With Craigslist, users get a wide range of commercial categories where they can list out their ads. Then when visitors see their preferential advertisement, they can get directly in touch with the user through the given contact information.
How does Craigslist operate?
Craigslist functions as a host for displaying classified ads from different categories including job postings, sales items, housing, business, service (Beauty, legal or lesson), and personal.
For classified advertising, Craigslist is absolutely free of cost and also for browsing and ad responding. It charges a definite amount of money in only some specific categories.
How does Craigslist make money?
The main source of revenue for Craigslist is charging the users for listing their ads in some selected categories. The rate varies as per the geographical location and the advertising plan the user opts for. Like for the listing, Craigslist charges around $3 to $75 based on the category and preferences.
Apart from these specific charges, Craigslist is absolutely free for the users as well as the users and interested candidates.
Initially, Craigslist came out with the freemium model that only attracts more customers and increases growth. The founders did their best in keeping Craigslist an affordable brand for the convenience of its users. Besides, the highest rate that Craigslist charges is $75 in the job postings section, that too in the United States; the brand did its best to provide the utmost choice and service for the users.
To conclude, with time, Craigslist came out as one of the biggest and most successful advertising websites across the globe. Although the founders keep the numbers hidden, it’s quite sure that they earned great profit through their website.
In the upcoming years, Craigslist will be seen with advanced business developments in order to emerge more promptly in the marketplace. Also, it would be providing new channels to the advertising industries as an alternative opportunity.
Even though the brand charges so little from the users and has such a simplified charging system, Craigslist still made a remarkable market presence.
FAQ
Who is the founder of Craigslist?
Craigslist was founded by Craig Newmark in 1995.
Is Craigslist available in India?
Yes, Craigslist has an India specific section and is currently available in 16 states.
Is Craigslist free?
Craigslist lets users post listings for free but for some specific listings users have to pay a fee.
It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands.
One such young and upcoming Indian cricketer is Rishabh Pant, who plays as a middle-order wicket keeper batsman. Rishabh Pant has so far played for India in the Under 19 Cricket World Cup (2016), Twenty20 International (from 2017), and has also captained the Indian Premier League (IPL) team Delhi Daredevils.
The cricketer debuted in The One Day International (ODI) in 2018. In the year 2019, the Rishabh was awarded the ICC emerging player of the year at the event of ICC awards. Recently in February 2021, Rishabh pant became the Men’s player of the month by ICC awards. What made him famous was his performances in 2015 to 2016 Ranji Trophy and Vijay Hazare Trophy.
One of his best performances was when he scored 308 in the 2016 to 2017 Ranji Trophy against Maharashtra and became the third youngest Indian to score a triple century in First class cricket. He was brought by the Delhi Daredevils team for Rs 1.9 crore in 2016 and in 2018 he scored 128 not out from just 63 balls for the team making him the highest individual score by an Indian cricketer in Indian Premier League history.
Because of these performances he was made the captain of the IPL team Delhi Daredevils, making him the 4th youngest Indian to captain an IPL team. Rishabh Pant also became the part of the Indian Team as a replacement for an injured Shikhar Dhawan for 2019 Cricket World Cup. Rishabh pant performance in Gabba will go down history as he helped the team beat Australia and win the Border Gavaskar Series in 2021.
Many media outlets called him as definition of an ideal T20 batsman. The estimated net worth of Rishabh pant is $5 million in 2021. While he is known to charge over Rs 20 to 30 Lakhs per endorsement deal. Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.
Noise is India’s biggest wearables company that was founded by Amit Khatri and Gaurav Khatri in 2014. The company also makes smartphones cases, headphones, earbuds and other accessories for various types of smartphones. This made in India company has its headquarters in Gurugram and sells most its products on Amazon and Flipkart.
As of 2020, Noise ranked among top 5 brands in India in wireless earphones as it has so far come up industry leading and path breaking innovations in audio and smartwatch technology. Noise is currently renewing its focus on smart wearables and hearables and that’s why it signed Rishabh Pant as its brand ambassador in 2021.
The company also aims to reach out to young sports enthusiast across India and strengthen its position as the leader in the smartwatch market. Rishabh Pant has also appeared in many of the brands multimedia ads. According to the company Rishabh is true to his spirit and values and listened to his own just like the “Dil Ka Shor” campaign and so fits the brand.
JSW Steel
JSW Steel is one of the most popular Indian multinational steel manufacturing company and is a subsidiary of JSW Group. The company has its headquarters in Mumbai, Maharashtra and has a global footprint of 140 countries including USA, India, South America and Africa. JSW Steel is among the fastest growing companies in India as it has a total installed capacity of 18 MTPA.
The JSW Group is a part of the O.P Jindal Group which is in sectors such as Steel, Energy, Infrastructure, Cement, Ventures and Sports. The company signed Rishabh Pant as its brand ambassador in 2020 for a period of three years. The cricketer has been featured in an ad campaign which promoted the product JSW Colouron+ colour coated sheets and JSW Neosteel TMT bars.
Commenting on the association, the cricketer said that he is happy to partner with JSW Steel and sincerely believes that it will be very long and exciting association. He also added that he is proud to partner with a company that he admires for leadership journey, innovative products and future-ready capabilities.
Himalaya is a popular Indian multinational pharmaceutical company that was founded by Mohammed Manal in 1930. The company has its headquarters in Bengaluru, Karnataka and is known for its personal care, baby care, well-being, nutrition and healthcare products for using organic or ayurvedic ingredients.
Its products can be found in over 106 countries around the world, in 2015 it sold its products to over 91 countries from it generated over 50% of its revenue outside India. The company signed Rishabh Pant along with Virat Kohli as its brand ambassador in 2019. The two cricketers are seen to be endorsing the company’s face care products for men with the tagline of ‘Looking Good and Loving It’ in the ad commercial.
With the duo endorsing the brand, it hopes to grow the male grooming sector and gain a huge market share in the coming years. Rajesh Krisnamurthy the business head for Himalaya said that both the cricketer were their first choice as they perfectly symbolise the Himalaya’s promise to make every young man look good and feel confident.
Boost
Boost is one of India’s leading malt-based health food drink that is under Unilever. The brand was initially launched in 1975 and is clinically proved to increase stamina up to three times more.The brand is targeted towards people who need a nourishing beverage for extra nutrition or to fill gaps in their diets and for people who have lost their appetite, etc.
The drink is available Chocolate flavor and ‘Ready to Sip’ pack and continues to be a well known health food drink in the market. The company has always been synonymous with choosing its brand ambassador as they are all leading cricketers of their time like Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli.
The brand signed Rishabh Pant and Shreyas Iyer as its brand ambassadors in 2019. According to the brand both the cricketers are young achiever in Indian cricket and so are the perfect for the brand that aims to empower kids become champions in sports and life.
Cadbury Fuse is well known chocolate bar that is manufactured by Cadbury in India and initially produced in UK. The chocolate bar is said to be made up of 70% a solid bar of milk chocolate while the other 30% consists of nuts, raisins, crisp cereal pieces put within it. This chocolate bar was the centre of a large marketing campaign which lead to a national launch of the product on “FuseDay” on 24thSeptember 1996.
This campaign was successful that it sold over 40 million Fuse bars were sold in the first week of its release. However, the brand was discontinued until its was launched again under Cadbury’s India in 2016. The brand signed Yuvraj Singh, along with Rishabh Pant as its endorsers in 2019 during the IPL season.
The two cricketers showed their fun side in the ad campaign that had a tagline of “Cricket is a gentleman’s game, but hunger is certainly not!”. The motive of this campaign was to endorse the brand while also providing cricket fans the necessary excitement they wanted. Cadbury Fuse was also the official hunger partner of IPL team Sunrisers Hyderabad 2019.
The Pant Project
The Pant Project is a full service online tailoring option for custom made pants for men across the country. The brand was launched in October 2020 with an aim of becoming the country’s top direct to consumer clothing brand especially in time of a global pandemic where people prefer to buy clothes online at the comfort and safety of their homes.
Rishabh Pant was signed as the brand ambassador for The Pant Project and has featured in many of its multimedia ad campaign endorsing the PanT20 Collection. The PanT20 collection will include pants, shorts and chinos custom made from comfortable, breathable cotton perfect for Indian Summer and will be prices Rs. 1990 to Rs. 2990.
Commenting on the association, Dhruv Toshniwal, the Founder and CEO of The Pant Project said that, “Not only does the cricketer share the name with the brand but his personality is also perfect for our custom-made e-tailoring brand.” He also added that just like the cricketer’s dynamic and adaptability towards playing all format of the game like T20s, ODIs and Test matches, similarly the company is all about custom-made and doesn’t believe in the one size fits all approach.
BoAt is a leading consumer electronics company in India founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters in New Delhi and is known for its range products like headphones, speakers, mobile phone accessories, smartwatches, stereos, travel chargers, power banks, sound bars, etc.
BoAt is also the 5th largest wearable brand in the world in 2020 with a market share of 3.5% in the global market. Boat was also the official audio sponsor of over six IPL teams in 2020. The company signed Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw as its brand ambassadors in 2019 and have appeared in ad campaigns together.
With the help of the cricketers the company aims to strengthen the brand’s appeal among the Gen Z audience. Since it collaborated with IPL teams, Boat launched a limited-edition headphone which was inspired by the insignia and colours of the respective teams to cater to their fans.
Realme
Realme is one of the top Chinese smartphone company that has its headquarters based in Beijing, China. The company was founded by Sky Li, while it’s the sub-brand of Oppo and a subsidiary of BBK Electronics. Realme is known for its products such as smartphones, earphones, power banks, Realme UI, Smartphones, phones cases, etc.
In 2018, the brand grew to become number 1 emerging brand in the Indian smartphone market. The company is pioneer in smartphone Indian market as it was the first 64MP smartphone, fastest-charging smartphone, and first 5G smartphone in India. According to a report, Realme sold over 4.7 million units worldwide in 2019 making it among the top 10 mobile phone manufactures in the world.
It currently has more than 10 million users globally. Rishabh Pant was made the brand endorser for the Realme 3 series of smartphones in 2019. In the ad, Rishabh showcases the features of the Realme 3 pro with the tagline #3stepsahead.
Rishabh Pant at a young age of 23 years old has given outstanding performance and has been behind big victories India has achieved in the recent times. Brands also look for get sports celebrities who are at an early stage of the career so that the brand can grow along with the sportsperson.
Rishabh Pant has recently become popular in the advertising world because of his good track record, right attitude, competitive on-field and friendly off field, fan following and trending.
Frequently Asked Questions
Who is Rishabh Pant?
Rishabh Pant is an upcoming middle order wicket keeper batsman from India.
What is the net worth of Rishabh Pant?
The estimated net worth of Rishabh Pant is $5 million in 2021.
How much does Rishabh Pant charge for brand endorsements?
Rishabh Pant is known to charge over Rs 20 to 30 Lakhs per endorsement deal.
What are brands endorsed by Rishabh Pant?
Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.
Many top fashion designers and labels often rely on A-list models as the brand ambassador because they can help the brand in influencing potential customers and get billion-dollar revenue. Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.
Kendall Jenner rose to fame because of her family-based reality TV show called Keeping up with The Kardashians. She then started modeling at age of 14 and by the next year, she walked the runways for New York, Milan, and Paris fashion weeks. Kendall has so far done multiple cover shoots for magazines such as American Cheerleader, Teen Prom, Looks, Raine, GenLux, Lovecat, Flavour Magazine, Vogue, Teen Vogue, LOVE, Harper Bazaar, Vanity Fair, V, Self Service Magazine, etc.
Kendall hails from a very popular family as her sisters Kylie Jenner, Kim Kardashian, Khloe Kardashian, Kourtney Kardashian and their mother Kris Jenner are all fashion moguls, businesswomen and celebrities in their own rights. According to Forbes, Kendall became the world’s highest-paid model in 2017.
So far the model has walked runways for brands like Sherri Hill, Forever 21, Marc Jacobs, Givenchy, Chanel, Donna Karan, Tommy Hilfiger, Fendi, Bottega Veneta, Pucci, Dolce & Gabbana, Balmain, Alexander Wang, Vera Wang, Michael Kors, Calvin Klein, H&M, Versace, Dior, Elle Saab, and many more. Another notable achievement of Kendall Jenner’s modeling career is that she walked the runway for Victoria’s Secret Fashion Shows over three times.
The net worth of Kendall Jenner is estimated to be over $45 million in 2021. Kendall was once called “The Instagirl” by Vogue as she has revolutionized social media modeling. She is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet. Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.
Reserved is a polish clothing store chain and a part of the LPP company which was started in 1989. The brand has had more than 1,700 stores in over 20 countries since being launched in 1999 by Marek Piechocki and Jerzy Lubianiec. The company has made many popular brands endorsing campaigns with celebrities like Kate Moss, Cindy Crawford, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena, and Irina Shayk.
It was only in 2019 that Reserved signed Kendall Jenner as its brand endorser. The model was part of the multimedia AW19 campaign, which showcases her in a backdrop of an Italian villa playing dress-up with Reserved latest collection. The campaign was inspired by 1970s aesthetics it shows Kendall’s transformations into a mermaid. The commercial was shot using film and pays homage to European cinema.
Estee Lauder
Estee Lauder is a multinational conglomerate that makes products in the sectors of skincare, makeup, fragrance, hair care. The company has its headquarters in midtown Manhattan, New York City, and owns cosmetic companies like BECCA, Bobbi Brown, Clinique, Estee Lauder, La Mer, MAC Cosmetics, Smashbox, Too Faced, Tom Ford, etc.
As of 2018, the company ranked 258 in the list of Fortune 500 list of American corporations by revenue. Estee Lauder signed Kendall Jenner as its brand ambassador in 2015, since then the model has been featured in multiple Estee Lauder ad campaigns and created her own limited edition lipstick for the brand.
Commenting on why the company chose her, Jane Hertzmark Hudis, the Global Brand President of Estee Lauder said that, Kendall Jenner is an ultimate Instagirl and so the company is excited to leverage her image, voice, energy, and extraordinary social media power to introduce Estee Lauder to millions of customers around the world.
Pepsi is a global leader in the market of carbonated soft drinks and manufactured by the Beverage giant PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters based in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. The company is over 120 years old and its main subsidiaries under PepsiCo are brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc.
PepsiCo sells its wide range of products in over 200 countries and has 23 snack and beverage brands that generate more than $1 billion in sales. In 2017, Pepsi made an ad campaign named Live for now – moments featuring Kendall Jenner. The ad campaign showed the model participating in a photoshoot and then joining with a protest march that is making its way down the street.
She is then seen approaching the police officer and offering him a can of Pepsi in order to defuse tensions. However, the ad clearly missed the mark as it was criticized stating that it co-opted protest movements for commercial gain. The company removed the ad within 48 hours of the public outcry and apologized to the audience and Kendall Jenner saying that they did not intend to make light of any serious issue.
Kylie Cosmetics
Kylie cosmetics is currently one of the biggest brands in the cosmetics industry. The company was founded by Kylie Jenner and her mother Kris Jenner in 2015. They initially started selling Kylie’s lip kit under the seed company, after the product became successful the brand was renamed Kylie cosmetics.
According to Forbes, the makeup company was estimated to be over $900 million in 2019. The same year Coty Inc. bought over 51% of the controlling stake in the company for $600 million. In 2020, Kylie Cosmetics collaborated with Kendall to create a limited collection called “Kendall By Kylie Cosmetics”.
Kendall is the last sister to collaborate with Kylie. The collection consisted of products such as Pressed Powder Palette, Kendall Lip Blush Kit, Lip Gloss, Kylight Stick, Bronzer Stick, Blush Stick and blotting powder with products starting at $35. The siblings expressed their excitement on Instagram and showcased their products to their fans, the collection was so successful that it sold out in 24 hours.
LongChamp is a leading luxury leather goods company with its headquarters based in Paris, France. The company was founded by Jean Cassegrain in 1948. It initially started out with small leather goods like wallets, passport covers and it wasn’t until 1971 that the company launched its first handbag.
Currently, LongChamp is a pioneer and the best luxury leather maker as it offers a wide range of products like leather and canvas handbags, luggage, shoes, travel items, fashion accessories, and even women’s clothing. LongChamp is now available in over 80 countries with 1,500 points of sales and 300 stores. The company signed Kendall Jenner as its brand ambassador for its Autumn/Winter 2017/2018 collection.
Kendall has appeared in its ad campaign where she can be seen showing off LongChamp’s garments, accessories, and leather goods. The campaign is said to be described as 21st-century Amazon by the brand. Sophie Delafontaine the creative Director of LongChamp said that Kendall is an independent, elegant, and free woman which is exactly what Longchamp stands for.
Stuart Weitzman
Stuart Weitzman is a high-end shoe company that was founded in 1986. The Spanish company has a history of over 35 years and is known for its craftsmanship and precisely engineered fit. Stuart Weitzman was sold to Coach, the luxury fashion house, for $574 million in 2015. The aim of the company is to inspire women around the world to shine with confidence with every step they take.
The brand signed Kendall Jenner as its brand ambassador in 2019, since then the model has been featured in its ad campaigns such as SW Boot Camp and the #SWWomen. In the #SWWomen campaign, she has been featured along with singer Willow Smith, Chinese actress, and singer Yang Mi, and model Jean Campbell. The four ladies showcase the new line of ‘nude’ shoes that cater to an array of skin tones which is designed to be a wardrobe staple.
Adidas
Adidas is a pioneer and one of the topmost multinational companies that is known for its shoes, clothing, and accessories. The company has its headquarters in Herzogenaurach, Germany, and is the second-largest sportswear manufacturer in the world after Nike. As of 2018, the company was listed at over €21.915 billion. The major competitors of Adidas are Nike, Puma and Under Armour.
Adidas was founded by Adolf Dassler in 1949 and currently has over 62,000 employees along with being available in 100 different countries. The brand signed Kendall Jenner as its endorser for the Adidas Originals Campaign in 2017. The company said that the model embodied the spirit of Adidas Originals as a creative force shaping the world today by challenging the status quo in her very own way.
Kendall might have started on as a celebrity at a very young age because of Keeping up with Kardashian but has worked her way through her modeling career on her own. Kendall is now one of the topmost influencers on social media as she has over 175 million followers on Instagram and 31.5 million followers on Twitter. Kendall Jenner is one of the most sought-after models for runways, magazine covers, and ad campaigns.
Frequently Asked Questions
Who is Kendall Jenner?
Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.
What is the net worth of Kendall Jenner?
The net worth of Kendall Jenner is estimated to be over $45 million in 2021.
What are the brands endorsed by Kendall Jenner?
Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.
How much does Kendall Jenner charge for brand endorsements?
Kendall Jenner is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet.
Cricketers are increasingly becoming a popular choice for brand ambassadors in India. This is because cricketers are more than players on the field, as they are admired and respected by consumers from all walks of life. Ravichandran Ashwin is one Indian all-rounder cricketer that is becoming popular in the endorsement world. The cricketer plays for the state of Tamil Nadu in the domestic cricket and currently the Delhi Capitals in the IPL.
Ravichandran Ashwin is known to bat right-handed and bowl right arm off break and has so far played in all forms of cricket including Indian Premier League (IPL), One Day International (ODI), Test cricket, Twenty20 International. Ravichandran Ashwin has the record of being the fastest Indian bowler to reach 50, 100, 150, 200, 250, 300, 350 and 400 wicket marks in Test Cricket with regard to the number of innings.
The cricketer become the third Indian to win the ICC Cricketer of the year award as he is presently the highest ranked spinner in test cricket according to the ICC player rankings. He has won man of the series over 8 times which is the highest by an Indian cricketer. Ravichandran Ashwin was not that known when he debuted in the first-class cricket for Tamil Nadu in 2006.
It wasn’t until 2010, that his performance for Chennai Super Kings in IPL got him the media attention he deserved. He got his first international call for the 2010 Champions League Twenty20 in South Africa where he became the player of the tournament. Over the years, he kept breaking records to become the fastest bowler and is also the only bowler in recent times to bowl a carrom ball.
After five centuries in his test career, Ravichandran Ashwin earned the reputation of being an all-rounder and was awarded the Arjuna Award in 2014. He also won awards such as BCCI’s international cricketer of the year for 2013 season and ICC Cricketer of the Year in 2016. The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021. While the cricketer is known to charge Rs 20 to Rs 30 lakh per brand endorsement.
Some of the brands endorsed by Ravichandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Redmi, Specsmakers, Ramraj Linen Shirts, Myntra
Here are the list of brands endorsed by Ravichandran Ashwin
Moov
Moov is one of the top Pain relief Spray and ointment brand in India known for providing pain relief especially amongst homemakers. Moov was initially launched in 1986 and is a subsidiary of Reckitt Benckiser Group plc which is a leading British multinational consumer goods company that produces health, hygiene and home products. Moov is an analgesic or pain relief ointment/spray that made using ayurvedic ingredients.
The product is a First aid friendly cream that aims in providing fast and long-lasting relief from body pain and is available in ointment and spray form. Reckitt Benckiser Group also known brands like Dettol, Durex, Airwick, Scholl, Nurofen, Vanish, Harpic and Lysol. Moov signed Ravichandran Ashwin as its brand ambassador in 2016. In the ad the cricketer can be seen using the Moov spray to reduce his back pain and play well on the field.
Myntra
Myntra is a leading Fashion e-commerce company that has its headquarters based in Bengaluru, Karnataka. The company was founded in 2007 by Mukesh Bansal and was then acquired by Flipkart in 2014. The company initially started out by selling personalized gift items like as T-shirts, mugs, mouse pads, etc but stopped personalizing items and started selling fashion and lifestyle products in 2011.
By 2014, the company portfolio contained over 1,50,000 products from 100 different 1000 brands. In 2016, Myntra signed over 25 celebrities from various fields including Bollywood, sports and television to endorse the end of reason sale that takes place every year. In the ad, Ravichandran Ashwin can be seen buying products for him and his family members during the Myntra sale.
Manna is upcoming brand that manufactures a wide range of health mixes and other healthy food products that are made especially for patients suffering from diabetes and some lifestyle ailments. The Manna Health Mix is a traditional Indian blend of 14 cereals and pulses that can be eaten as a nutritious breakfast for the entire family.
The company was founded in 2000 and has its headquarters based in Chennai, Tamil Nadu. The product portfolio includes traditional millet-based breakfast cereals, supplements for milk, a variety of food for babies, dried fruits and other everyday food products that are 100% natural and gluten free.
Manna foods signed Ravichandran Ashwin as its global brand ambassador in 2016, the cricketer is the face of the brand as he has been featured in its ad campaigns. Isak Nazar the Managing director of Manna Food said that, as a home grown brand built with traditional values and ethics, and choose Ravichandran Ashwin as the brand ambassador because he represented the underlying brand values of the company.
Bombay Shaving Company
Bombay Shaving Company is a consumer good brand that provides men’s and women’s grooming products for hair, beard, mustache, skin, and face. In 2017, the company was known to have more than 12,000 customers and has received funding of over $17.7 million so far. The company was founded by Shantanu Deshpande and has its headquarters based in New Delhi.
Bombay Shaving Companyfocuses on developing a range of shave care, beard care, and skincare products which its at the top most quality and has currently expanded to 18 different channels. Bombay Shaving Company signed Ravichandran Ashwin as its brand ambassador in 2021.
The all-round cricketer has been featured in the multichannel campaign known as ‘Shave to Shine’. The ad follows Ashwin going through difficult situations in his life and career and how shaving makes him more confident. He also talks about how the company’s products like shaving foams and metal razors have successfully helped him shine like a star.
Specsmakers is one of the fastest growing eyewear retailers in South India that offers a huge range of fashionable eyewear with high quality and affordable prices. The company currently operates in more than 250 retail locations and aims in providing the most advanced, comfortable, latest eyewear. Specmakers was founded in 2011 has so far raised over Rs 64 crore in funds.
The company signed Ravichandran Ashwin as its brand ambassador in 2016 and the Indian spinner has since then been the face of the brand and has appeared in many of its ad campaigns. The ad showcases the cricketer talking about his family’s choices when it comes to buying eyewear in the Specsmaker’s store.
Ramraj Linen Shirts
Ramraj Cotton is an old clothing brand that was founded in 1983 by K.R.Nagarajan and is a pioneer in manufacturing Dhotis. Besides traditional wear the company also makes Shirts, Inner Wears, Knit Wears, fabrics, Kids and Women’s Collection. The company is currently is located in Tirupur, which is the main city for the Indian knit garment industry.
The company signed Ravichandran Ashwin as the brand ambassador of the clothing brand, which is Ramraj Linen Shirts in 2014. With Ashwin as the face of the brand that company aimed on popularizing its then new line of white shirts and changing its target audience of 30 to 35 year old to the next generation.
The ad campaign also helped the Southern brand enter the North market. According to Ravichandran Ashwin, the association with the company will be a learning experience about doing business.
Oppo is a Chinese consumer electronics company known for being the worlds leading smart device manufacturers and innovators. The company has its headquarters based in Guangdong, China and was initially launched in 2004. Oppo makes products such as smartphones, smart devices, audio devices, power banks, among other electronic products and is available in more than 40 countries worldwide.
As of 2016, Oppo went on to become the largest smartphone manufacturer in China as it sold its smartphones in more than 200,000 retail outlets. The company has now become one of the top 5 smartphone brands in the world.
Oppo is one of the main sponsors of the Indian Cricket team, due to this many cricketers including Ravichandran Ashwin have endorsed the phone on multiple platforms. In 2019, Virat Kohli, Rohit Sharma, Shikhar Dhawan and Ravichandran Ashwin were a part of an ad campaigns for the 2019 world cup.
Aristocrat’s bags
Aristocrat is one of the upcoming luggage manufacturers with its headquarters in Mumbai, Maharashtra. The brand has a legacy of over 43 years, and is known for its products such as backpacks, hard/soft luggage uprights, duffel trolleys, office bags, overnighters, suitcases and briefcases.
Aristocrat is a subsidiary of VIP industries which is the world’s third largest and Asia’s largest luggage maker. Both Rohit Sharma and Ravichandran Ashwin were signed to be the brand ambassadors in 2017. The duo were a part of the ad campaign with the tagline of ‘Unpack Your Dreams’
It showcases Rohit Sharma at an Indian airport, waiting for his lost luggage to arrive while the authorities at the airport to be are shown to be mishandling his bag. The luggage finally arrives after going through adverse conditions, but the trophy inside the bag is in good condition showing that the brand makes durable, stylish and high-quality luggage. The ad campaign was targeted towards the younger generation.
Conclusion
Ravichandran Ashwin is undoubtedly amongst the best cricketers in the Indian team especially for international cricket formats. The cricketer is known for his calm persona, dedication to the game and because he has broken several records to be one of the fastest bowlers. Over the years Ravichandran Ashwin has seen a steady increase in brand endorsements.
Frequently Asked Questions
Who is Ravichandran Ashwin?
Ravichandran Ashwin is one Indian all-rounder cricketer that plays for Tamil Nadu in domestic cricket and Delhi Capitals in the IPL.
What is the net worth of Ravichandran Ashwin?
The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021.
What are the brands endorsed by Ravichandran Ashwin?
Some of the brand endorsed by Ravinchandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Specsmakers, Ramraj Linen Shirts, Myntra.
How much does Ravichandran Ashwin charge for brand endorsements?
Ravichandran Ashwin is known to charge Rs 20 to Rs 30 lakh per brand endorsements.
A brand ambassador is someone who is a true representative of brands, and someone who is willing to represent the company at specific events, perform product demonstrations or even give away sample products. This is why top brands usually choose the topmost celebrities or pop icons to be their brand ambassador. One such popular pop singer who has been the face of many brands is Selena Gomez.
Selena Gomez is one of the top pop singers and actresses in America. Selena started her career as a child actress in a show called Barney & Friends in 2002, she then rose to fame in the Disney show known as Wizards of Waverly Place in 2007. She is known for her performances in movies such as Another Cinderella Story, Ramona and Beezus, Monte Carlo, Spring Breakers, Getaway, The Fundamentals of Caring, The Dead Don’t Die, A Rainy Day in New York, etc.
Selena Gomez has also given her voice to a character in The Hotel Transylvania Film Franchise. She has also produced a popular Netflix teen drama series called 13 Reasons Why and The Living Undocumented. When it comes to her music career, the singer has released three consecutively successful albums, Selena Gomez & The Scene: Kiss & Tell, A Year Without Rain and When The Sun Goes Down with her former band.
She then went on to release three more albums as a solo artist which are Stars Dance, Revival, Rare. According to Billboard, Selena has so far sold over seven million albums and 22 million singles worldwide, while most of her albums were debuted in the Billboard 200. At one point, she was also the most followed person on Instagram and is still the top ten most-followed people on Social media.
Selena Gomez is also a successful businesswoman and has started many ventures a clothing line, handbag & fragrance line, including a production company named July Moonhead Productions. Her latest business venture is her makeup line called Rare Beauty, which has already made waves in the beauty industry. Selena Gоmеz hаѕ so far won over 85 аwаrdѕ and hаѕ bееn nоmіnаtеd more than 142 tіmеѕ.
Besides her career, Selena has worked with many charitable organizations and was also appointed as a UNICEF ambassador at the young age of 17. The singer net worth is estimated to be over $80 million and is known to charge over $550,000 per endorsement post on Instagram. Some of the brands endorsed by Selena are Adidas, Pantene, Coca-Cola, Coach, Rare Beauty and recently Puma.
Adidas is one of the largest sporting goods companies in the world that offers its products through three main brands which Adidas, TaylorMade and Reebok (Sold to Authentic Brands Group in 2021). Adidas so far operates in over 170 subsidiaries across Europe, the US and Asia, each focusing on different market segment based on the country. The company was initially founded by Adolf Dassler in 1949. Adidas had record-breaking sales of over €21.915 billion in 2018. The top competitors of Adidas are Nike and Puma.
Adidas signed Selena Gomez as its global brand ambassador for the NEO label in 2015. She was also signed as the style icon and guest designer for a period of three years. Selena helped design and develop ranges for each season, beginning with fall/winter in 2013. She also appeared in many ad campaigns for the brand she can be seen running through the city of Los Angeles, while painting the town neon green.
Pantene
Pantene is one of the world’s best-selling haircare brands and a major subsidiary of Procter and Gamble. The company is known for its huge range of shampoo, conditioner and styling products that are sold in around 100 countries. The company was first started by Hoffmann La Roche in 1945, but after more than 60 years of development and testing over 1000 formulations, the company’s been successful in its pursuit towards giving women worldwide healthier, more nourished hair. The company is known to generate more than $5 billion worldwide sales in 2020.
The company reportedly paid over $3 million to sign Selena Gomez as its brand ambassador in 2015. The singer was a part of the “Strong is Beautiful” campaign which was also featured in the Cosmopolitan magazine multiple channels. The campaign was successful in that the article alone reached over 2.6 million people on social media. The singer appeared in many ad commercials showcasing the benefits of the Pantene shampoo.
Coach is one of the top design house of modern luxury accessories and other lifestyle collections. This American luxury design house was founded in 1941 is known for its handbags, luggage, accessories, and ready-to-wear clothes. The company has its headquarters in Manhattan, New York and is a major subsidiary of Tapestry, Inc. Coach has over the years built a strong presence in the U.S., as it currently has more than 1,000 Coach Stores in North America alone.
The company signed Selena Gomez with an unbelievable $10 million deal in 2016. At that time, the company was in the process of a three-year rebranding effort which included updating their look to attract a younger audience. Since Selena was at that time one of the most-followed people on social media, it was a perfect match for the company. Selena helped promote the brand by appearing on ad campaigns of Coach and this helped resurrected the brand and increased its sales.
Puma
Puma is a multibillion-dollar that is known for manufacturing high-quality fashion footwear, apparel and accessories. The company was founded by Rudolph Dassler after rivalry with his brother Adolf Dassler in 1924 in Germany. The company has its headquarters based in Herzogenaurach, Germany and is currently the third-largest sportswear manufacturer in the world. As of 2017, the company has over 13,000 employees worldwide and distributes its products in over 120 countries.
The company signed Selena Gomez as the brand ambassador for its footwear collection called Phenom in 2017. According to the brand, Selena is a perfect partner for Puma because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what the company stands for.
The singer received a whopping $30 million for a two endorsement deal with the company. She also collaborated with the company to create the Puma X Selena collection and was featured in its ad campaigns. In an interview, the singer revealed that according to her, Puma has changed the game when it comes to the mix up of athletic wear and fashion and is already coming up with cool projects in the future.
Rare Beauty
Rare Beauty is a cosmetics brand that was founded by Selena Gomez in 2020. The company aims in breaking down unrealistic standards of perfection with its makeup collection. The collection includes products for eyes, lips and skin which includes an impressive 48 shades of foundation, which is not seen in other brands. Another unique fact about Rare Beauty is that it is planning to raise over $100 million over the coarse of 10 years to help spread the word on mental health services.
Selena Gomez is one of the top ten most-followed people on social media platforms as she has over 24 million followers on Instagram and 64.9 million. She is also an experienced businesswoman as she has launched clothing, fragrance and cosmetics lines that were well known in their communities. Besides being a well-established singer and actor, she is also a humanitarian and a UN ambassador. Selena inspires many people around the world, and this is why she has collaborated and sometimes been the face of many major fashion brands.
Frequently Asked Questions
Who is Selena Gomez?
Selena Gomez is one of the most popular singers and actors in America.
What is the net worth of Selena Gomez?
The singer net worth is estimated to be over $80 million in 2021.
What are brands endorsed by Selena Gomez?
The brands endorsed by Selena Gomez are Adidas, Pantene, Coach, Puma and Rare Beauty.
How much does Selena Gomez charge for brand endorsements?
Selena Gomez is known to charge over $550,000 per endorsement post on Instagram.
Celebrity endorsements have become one of the most vital parts of marketing strategies for the topmost companies. Many brands choose A list actors, celebrities, models and pop stars as their brand’s spokesperson and certify the brand claim and position by extending their personality, popularity and status to promote a product, brand or service. One Popstar that is highly sought after for endorsement deals is Justin Bieber.
The Canadian Singer is often referred to as the Prince of Pop by the media, because of his versatility in creating different genres of music. The teen idol started his journey by singing covers of songs and uploading them on YouTube at the age of 12. He was then discovered by an American record executive Scooter Braun through his videos, after which Justin signed with RBMG Records in 2008.
Justin Bieber first two albums My World and My World 2.0 become huge commercial hits and even debuted at the Billboard 200. He later went on the released albums and singles such as Baby, Under The Mistletoe and Believe which gained him widespread recognition internationally. Following the release of Believe in 2012, Justin Bieber got involved in controversies and legal issues between 2013 and 2014, which drastically impacted his public image.
Justin Bieber made his comeback with his fourth studio album called Purpose in 2015. The album helped him gain his reputation back as all the tracks topped the charts and brought him many nominations and awards. From the year 2016 to 2019 the pop star collaborated with many artists and released his fifth studio album called Changes in 2020.
Justin Bieber is one of the best-selling music artists of all time as he has sold over 150 million records worldwide, three Diamond certifications and 31 Guinness World Records. His awards and accolades include two Grammy Awards, 21 MTV Europe Music Awards, 20 Billboards Music Awards, 18 America Music Awards, two Brit Awards, four MTV Video Music Awards, and a Latin Grammy Award.
Justin Bieber also become number one in the Time list of the 100 most influential people in the world in 2011 and remained on the list up until now. Besides his music career, he has made two concert films and a documentary series is known as Justin Bieber: Seasons in 2020. The net worth of the pop star is estimated to be $285 million in 2021. Some of the brands endorsed by Justin Bieber is Proactiv, Nicole by OPI, Adidas, Calvin Klein, and Schmidt’s Naturals.
Here is the List of brands endorsed by Justin Bieber
Proactiv is one of the top skincare brands in the USA. The company was started by Katie Rodan and Kathy A Fields in 1955 with its headquarters based in El Segundo, California. The company is known for their wide range of products like moisturizers, body washes and numerous hair and skin products.
According to the study know as the Journal of Clinical and Aesthetic Dermatology, Proactiv is one of the most popular brands in America because of its successful commercials and celebrity endorsements.
The company signed Justin Bieber as its brand ambassador in 2010. The pop star was reportedly paid over $3 million for a two-year endorsement deal with the company. Justin Bieber has so far has appeared in multiple multimedia advertisements and actively supported the brand’s organic products on social media sites.
Adidas is one of the top sportswear companies in the world. This German conglomerate manufactures footwear, apparel and accessories that are well known around the world. As of 2020, the company is known to generate over €19.8 billion in net sales globally as it comprises its four main brands which are Reebok (Sold to Authentic Brands Group in 2021), TaylorMade, and Runtastic. Adidas has over 190 subsidiaries and more than 59,000 employees worldwide.
The company sportswear company signed Justin Bieber as its brand ambassador for the Adidas NEO label in 2012. Justin Bieber was the face of the brand for two years and during that time launched an Internet scavenger hunt to find the gold sneakers that he wore in his Believe album tour. This created a lot of buzzes and helped the company market the products successfully.
Calvin Klein
Calvin Klein is one of the top American fashion companies. The company is known for its lifestyle accessories, home furnishing, perfumes, leather bags, jewellery, premium watches, and ready to wear clothes. Calvin Klein has an affordable clothing line in retail stores and also has haute couture garments. The fashion house was started by Calvin Klein in 1968 and currently has its headquarters based in New York, USA.
Justin Bieber has been the face of Calvin Klein since 2014. The singer has appeared in many ad commercials and print advertisements for the brand’s underwear collection over the years. In 2019, Justin Bieber and his wife Hailey Bieber were part of a Calvin Klein campaign for its latest underwear collection.
Schmidt’s Naturals is an upcoming personal care company that has its headquarters in Portland, Oregon. The American company is known for its 100% organic, plant and mineral-based products such as natural deodorant, soap, deodorants, toothpaste, among other personal care products. The company was started by Jaime Schmidt in 2010, but the company was acquired by Unilever in 2017.
The company signed Justin Bieber as its brand ambassador in 2019. Besides being a part of ad campaigns the singer also collaborated with the brand and created a new deodorant known Here + Now which was designed for sensitive skin. This gender-neutral deodorant is said to be made of without aluminium and is certified vegan and natural deodorant in America.
Drew House
Drew House is a clothing brand that was founded by Justin Bieber and Ryan Good in 2018. The brand is popular for its wide range of streetwear clothing lines that are gender fluid and made in Los Angeles, America. The logo of the brand is a yellow smiley but with the smile replaced by the word Drew. Besides its hoodies and T-shirts, it is also well known for its stickers, skateboards, slippers and many more merchandise items.
Drew represents a hip aesthetic that resonates with its younger audiences. Justin has not many ad campaigns on the brand as it relies on word-of-mouth promoting, which is why in order to promote it Justin wears numerous pieces from the collection himself. According to its website, drew house is a place where you can be yourself and feel loved, safe, encouraged, and valued.
Early on in Justin’s career, he had also started his own fragrance line which consisted of seven perfumes. The brand first fragrance Someday was said to be the best-selling celebrity fragrance and the bestselling female fragrance in 2011. The second fragrance called the Girlfriend became a major hit in the stores.
The brand sold its perfumes from stores such as Macy’s, Belk, Dillard’s, Nordstrom and Sephora. Justin also made ad campaigns for promoting this perfume at Macy’s, besides that he also held a sing-off between his fans to later feature them in a commercial for the girlfriend fragrance.
T-mobile
T-mobile is one of the top wireless network operators in America with its headquarters based in Bellevue, Washington DC. T-mobile is known to be the second-largest wireless carrier in America with over 104 million subscribers in 2021 alone. The company provides wireless voice and data services in the United States under the T-Mobile and Metro brands and also serves as the host network for many mobile virtual network operators.
The company signed Justin as the endorser for the T-mobile one rate plan in 2020. Justin was also featured in a commercial where he talks about teaming up with the company to host his Livestream concert. A lucky fan even got a chance to access Livestream with Justin Bieber on New Year Eve in 2020. Justin has also starred in a Superbowl commercial for T-mobile.
Softbank is a Japanese conglomerate with its headquarters based in Minato, Tokyo. The company is known to invest in the sectors of the latest technology, energy, and finance. It also runs the world’s largest technology-focused VC fund called Vision Fund. According to Forbes, the company stands 36th in the list of Forbes Global 2000.
In 2017, the company signed Justin Bieber as its endorser, the singer has appeared in its ad commercial along with PPAP’s star Piko Taro. In the ad campaign, we can see Justin wearing a Japanese school uniform where Taro seems to be the teacher. Both the stars later meet and sing each other’s songs in a Japanese high school.
Conclusion
Justin Bieber is one of the biggest and most recognizable pop stars in the world. The singer started his career at an early age and is now among the highest-paid entertainers on the planet. His endorsements and touring income are said to be around $60 to $80 million.
The artist has over 50 plus million subscribers on YouTube, 191 million followers on Instagram and $113 million followers. Justin Bieber is among the top stars that are in constant demand by top brands for endorsement deals.
Justin Bieber is a Canadian Singer who is known referred to as the Prince of Pop by the media, because of his versatility in creating different genres of music.
What is the net worth of Justin Bieber?
The net worth of the pop star is estimated to be $285 million in 2021.
What are the brands endorsed by Justin Bieber?
Some of the brands endorsed by Justin Bieber are Proactiv, Nicole by OPI, Adidas, Calvin Klein, and Schmidt’s Naturals.
How much does Justin Bieber charge for brand endorsements?
The pop star was reportedly paid over $3 million for a two-year endorsement deal with Proactiv.
Having a sportsperson or a cricketer as a brand ambassador is a formula that many companies and organizations use in order to build a strong brand identity and reach out to their target audience. One of the upcoming Indian cricketers in the advertising world is Ajinkya Rahane, who is currently the Vice-captain of the Indian cricket team in test cricket.
Ajinkya Madhukar Rahane is a middle order batsman who has played all forms of cricket and currently represents Mumbai in domestic cricket and Delhi Capitals in Indian Premier League (IPL). The cricketer made his debut in first class cricket in 2007 to 2008 Ranji Trophy and his International debut in 2011 in a Twenty20 International against England. Whereas his test debut was in the 2013 Border Gavaskar Trophy.
Rahane went on to become the country’s most accomplished batsman overseas throughout India’s away season during 2013 to 2014. He also performed well during the 2015 World Cup especially when he helped the team win over South Africa in a World Cup match for the first time. When it comes to IPL, Ajinkya started out in Mumbai Indians but then achieved success for Rajasthan Royals up until 2016. In the 2019, Rahane was brought by the Delhi Capital team and has been performing well for the team.
One of the most notable performance by Ajinkya Rahane was when India defeated Australia in Gabba under his captaincy and won the Border Gavaskar Trophy in 2021. The net worth of Ajinkya Rahane is estimated to be $9 million in 2021. While he is known to charge over Rs. 20 to Rs. 30 lakhs per brand endorsements deals. Some of the brands endorsed by Ajinkya Rahane are Boost, CEAT, NeoGrowth, Games24x7, ELSA Corp, Hudle etc.
Here are the List of brands endorsed by Ajinkya Rahane
Boost is one of India’s leading nutritional beverages brand that is owned by Unilever. Boost was originally launched in 1975 and is clinically proved to increase stamina up to three times more. This malt-based chocolate drink is targeted especially towards people who need a beverage that provides extra nutrition to fill gaps in their meals or for the people who have lost their appetite, growing children etc.
The drink is available Chocolate flavour and ‘Ready to Sip’ pack and continues to be a favourite health food drink in the market. The brand was also promoted by many Indian cricketers such as Rishabh Pant, Shreyas Iyer, Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli, etc. Boost signed Ajinkya Rahane as its brand ambassador in 2021.
Boost has also had their iconic tagline of “Boost is a secret of my energy” in all its ads with the cricketers. Commenting on the association Rahane said that, he was trilled to be a part of boost as he has grown up with it. He also added every kid needs a little push to deal with challenges, and he is honoured to play that role.
CEAT
CEAT is a leading multinational tyre company that is owned by RPG Group. It is a one of the most well-known tyre manufacturing company, that makes tyres for passenger cars, cycles, SUVs, scooter, bikes, trucks and buses, earth movers, fork lifters, tractors, trailers, and even autorickshaws, etc. Besides that, CEAT has sponsored strategic-timeout for IPL from 2015 till 2018.
The company was initially founded by Virginio Bruni Tedeschi in 1924, collaborated with the Tata group, but was acquired by RPG Group in the 1990s. CEAT has chosen many cricketers like Rohit Sharma, Mayank Agarwal, Shreyas Iyer as its brand ambassador during Indian Premier League seasons.
In 2016, the company has signed a 4-year long bat endorsement deal with Ajinkya Rahane. Since Rahane plays various forms of cricket and is well known for playing test series overseas, the company’s logo will prominently donned in the bats used by the cricketer. The company also added that, Rahane’s performance on the field represents the values that CEAT believes in.
Neogrowth is a pioneer company in the sector of SME lending in India. The company helps businesses grow by providing them business loans and creating a social impact. Neogrowth provides unsecured business loans up to Rs. 75 lakhs. So far, the company is known to have helped SMEs in 70 different sectors and has a presence in 27 markets.
The company is known to have disbursed more than Rs 6,200 crore in loans to over Rs. 29,500 clients. Neogrowth signed Ajinkya Rahane as its brand ambassadors in 2021, while the deal is said to be for a year. The cricketer has also appeared in their ad campaign with the tagline of “Keeping it simple”.
The ad showcases Rahane explaining the ease at which small companies can access loans through NeoGrowth. The aim of the ad campaign is to bring attention to the problems faced by small business, help them find solutions to their challenges and by providing them loans.
Games24x7
Games24x7 is an online gaming company that is known for their skill games (such as RummyCircle and My11Circle) and other casual games like Ultimate Games. The company was founded by Bhavin Pandya and Trivikraman Thampy in 2006 and currently has its offices in Mumbai, Bengaluru, Kiev, Philadelphia, and even Miami.
Games24x7 specializes in the sectors of behavioral science, latest technology and AI and has come up with unique games for all platforms. RummyCircle is one of the Games24x7 games that is known to the largest online rummy platform in the country. The company signed Ajinkya Rahane as its brand ambassadors in 2021 for My11Circle which is a fantasy sports platform.
Cricketers such as Sourav Ganguly, Shane Watson, Rashid Khan, and VVS Laxman have also endorsed the brand. The new campaign that features Ajinkya Rahane will be a tribute to the cricket lovers in India. Commenting on the association Saroj Panigrahi, the Vice President of My11Circle said that, With Rahane’s help the company will continue to providing awesome game playing experiences to fantasy sports enthusiasts.
ELSA (English Language Speech Assistant) Corp is an upcoming EdTech startup that provides services like A.I. assistant for pronunciation training and accent reduction. The company was founded Vu Van and Xavier Anguera and has its headquarters in San Francisco, California.
The company aims to help everyone speak foreign languages with confidence which can enable people to get better career opportunities. The company is known for their flagship product known as ELSA speak which is personal virtual pronunciation coach. So far, it has over 10 million people from 101 different countries. The EdTech company signed Ajinkya Rahane as its brand ambassador in 2020.
With the help of the cricketer in their advertisements, the company wants to popularize the ELSA Speak among the Indians who might want to better their English Pronunciation. In an interview, Manit Parikh the Country head of India ELSA Corp said that Ajinkya Rahane was chosen as he was the perfect embodiment of the ‘ELSA way of life’ and that why he is the best fit for the company.
Hudle
Hudle is a digital platform made for sports enthusiasts, as it allows people discover and book tickets for more than 300 sports venues, sports events and even tournaments on its app. The company was founded by Suhail Narain in 2015 and has its headquarters based in New Delhi.
This sports startup’s main motive is to bring people closer to the favourite sport by organising customized sports events and workshops for corporates. It also allows its users to connect with other players through games and leagues, or even learn a sport by joining its play session. The company signed Ajinkya Rahane as its brand ambassador and advisor of the brand in 2020.
The company is the face of the brand and also guides the team with his strategic inputs through his experience in professional sport. Commenting on their association, Suhail Narain the Founder and CEO of Hudle said that, with Rahane on board the company will be able to identify and unlock new opportunities as a strategic partner.
Ajinkya Rahane is one of the most valuable cricketers of the Indian cricket team especially for international cricket. Ajinkya Rahane is known for being one of the best fielders, his old-school batting technique and for having the ability to adapt to the pitch and weather conditions overseas.
When it comes to being a brand endorser Rahane has chosen brands that are similar to his ideals and that have social impact. This is why Ajinkya Rahane will be seen endorsing more brands in the future.
Frequently Asked Questions
Who is Ajinkya Rahane?
Ajinkya Madhukar Rahane is a middle order batsman who has played all forms of cricket and currently represents Mumbai in domestic cricket and Delhi Capitals in Indian Premier League (IPL).
What is the net worth of Ajinkya Rahane?
The net worth of Ajinkya Rahane is estimated to be $9 million as of 2021.
What are the brands endorsed by Ajinkya Rahane?
Some of the brands endorsed by Ajinkya Rahane are Boost, CEAT, NeoGrowth, Games24x7, ELSA Corp, Hudle etc.
How much does Ajinkya Rahane charge for brand endorsements?
Ajinkya Rahane is known to charge over Rs. 20 to Rs. 30 lakhs per brand endorsements deals.
On 26th August, Apple Inc. the leading American corporation announced that it will allow iPhone or iOS app developers to use alternative payment options to the App store. The new advertising policy will help the developers to promote alternative pricing, excluding the apple cut.
However, the catch to this is that the app makers are not allowed to buy or add subscribe button that will lead to a webpage to complete the transaction. This is why app manufactures can promote alternative pricing plans and share other payment information only on their website or by sending their users an email.
According to Apple’s statement in the press release, the users of the apps must give their consent to the communications and must also have the right to opt-out. The tech giant has also expanded from lesser than 100 price options to over 500 different price options for subscriptions, in-app purchases and paid apps.
For many years, Apple has been surrounded by controversies about its practices and treatment of developers on the App Store. Apple has made this change because many small app developers were filing a lawsuit against the company. This move is said to be the biggest and the most effective change the company has made in response to the accusations made by small app developers saying Apple uses monopolistic tactics on its App Store.
The company has finally decided to include new concessions and a new fund that will help small developers in America instead of settling the lawsuits. Up until now the iOS developers had to pay a share of their total revenue that was generated on the Apple app store, which was called the Apple Tax. Earlier Apple had said that it will try to resolve a class-action suit from the American app developers.
How can iOS users avail other payment options?
Since the App developers are not allowed to advertise payment methods within the apps themselves and can advertise other payment options only through email or their website, the users of the apps can sign up for alternate payment options on the app’s website. Besides payment options, Apple will also allow App developers to make over 500 alternative pricing options for subscriptions, in-app purchases and paid apps, among others.
According to the statement by Phil Schiller who oversees the App Store said that, “From the beginning, the App Store has been an economic miracle; it is the safest and most trusted place for users to get apps, and an incredible business opportunity for developers to innovate, thrive, and grow.” He also added that, “We would like to thank the developers who worked with us to reach these agreements in support of the goals of the App Store and to the benefit of all of our users.”
Other concessions made by Apple
Apple will also continue to take its revenue cut but will allow a reduced commission to app developers that earn lesser than $1 million through the app store between June 2015 and April 2021. This is known to account for over 99% of the Apple app developers. This business can pay a reduced commission for the next three years as a part of Apple’s App Store Small Business Program.
Apple will also be publishing an annual App Store transparency report that will include important information and statistics about the app review process. It will also contain significant data such as the number of apps rejected and the reason behind it, number of customers, data based on search queries and results written in detail.
During the difficult times of the Covid 19 pandemic, the tech giant had pledged its support to small businesses by offering over $100 million to the app developers. Over the years Apple has made many concessions in order to keep boundaries such as not allowing third-party apps. There was also no mention of the third-party app stores or page loading of apps in the press conference.
Apple is allowing its app developers to advertise external payment methods through their website or email.
What is Apple Tax?
Apple tax is the share of the total revenue generated on the app store that is paid by iOS developers to Apple.
What are the other concessions Apple toward the app developers?
During the difficult times of the Covid 19 pandemic, the tech giant had pledged its support to small businesses by offering over $100 million to the app developers.
Gigi Hadid is currently one of the top models who has walked numerous runways for the biggest designers and is in demand in the advertising world. Gigi Hadid (born as Jelena Noura Hadid) is a A-list American model who has achieved success by appearing on many international fashion magazines covers over the years. She has won many awards such as British Fashion Awards’ International Model of the Year and Daily Front Row’s Model of the Year.
In 2014, Gigi made her modelling debut in the 50 models ranking at Models.com. She hails from a family full of models as both her siblings Bella Hadid, Anwar Hadid and their mother Yolanda Hadid are top models and celebrities.
The supermodel has walked for Fashion designers like March Jacobs, Chanel, Michael Kors, Jean Paul Gaultier, Versace, Elie Saab, Fendi, Mark Jacobs, Fenty, Tommy Hilfiger, Giambattista Valli, Balmain, Miu Miu, Max Mara, etc. And has appeared on the covers of fashion magazines such as Vogue (USA, France, Italy, Britain, Japan, Spain, Australia, Brazil, Germany, China and even Netherlands), Schön!, Numéro, Allure, Teen Vogue, The Wall Street Journal, Elle, Dazed and Harper’s Bazaar , among others.
Gigi Hadid has done editorial shoots for magazine including VMAN, Elle, Grazia, Cleo, Sports Illustrated, Paper Magazine, Vanity Fair, V Magazine and many more.
Another achievement in her modeling career is that she has walked for Victoria’s Secret Fashion Shows over three times. According to Forbes, Gigi Hadid is currently one of the highest-paid models in the world and has even hosted the American Music Awards. The model has appeared in shows like Housewives of Beverly Hills, Masterchef, Lip Sync Battle, Ru Pauls Drag Race, and music videos of artists such as Taylor Swift, Zayn Malik, DNCE, Calvin Harris, etc.
Gigi Hadid has estimated net worth of $29 million, which has increased exponentially in the recent years. Gigi is one of the top influencers on social media due to her massive fan following and is known to charge brands over $125,000-$300,000 per post for endorsements. She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Michael Kors, Vogue Eyewear, etc.
Here are the List of brands endorsed by Gigi Hadid
Maybelline
Maybelline is a popular American multinational cosmetics company that manufactures cosmetics, skin care, fragrance and personal care products. The company has its headquarters in New York and is a subsidiary of the cosmetic major L’Oreal since 1996. Maybelline was initially founded by Thomas Lyle Williams in 1915 and is currently available in over 129 countries around the world.
This globally known cosmetics brand offers over 200 products and combines technologically advanced formulas in order to create affordable for young generation. Maybelline signed Gigi Hadid as its brand ambassador in 2015, the model has since then been the face of the brand and appeared in multiple ad campaigns.
The model even made a collaboration #GigixMaybelline with the brand which included a makeup palette named jetsetter. This collection was Maybelline’s first premium offering, with a higher price point, upscale packaging, but it still became an instant hit as it contained many basic make up items into one palette like eyeshadow, concealer, blush, bronzer, highlighter, mascara and lip balm.
Tommy Hilfiger
Tommy Hilfiger is a leader in making premium clothing with its headquarters based in Amsterdam, Netherlands. The company manufactures apparel, footwear, accessories and home furnishings and is currently has more than 2000 stores in over 100 countries. The company was started by Tommy Hilfiger in 1985 and was acquired by PVH Corp in 2010.
Over the years Tommy Hilfiger has delivered premium styling and quality to become one of the world’s most recognized lifestyle brands. Since 1985, The brand has been a pioneer of creating the classic style that was inspired by iconic pop culture and American heritage. Which is why the tommy Hilfiger also collaborated with Gigi Hadid to create a collection for autumn 2016.
The collection included sportwear, shoes, accessories, a new fragrance for women and combined her unique style with the more classic signature Hilfiger touch. The model also became the brand ambassador for the brand the same year and has been featured on its fashion shows and ad campaigns for the brand. Commenting on the collaboration, the iconic designer said that Gigi is the definition of todays tommy girl as her personality is magnetic and optimistic along with her style which is confident, effortless and cool.
Messika is a popular French Jeweler that was started by Valérie Messika daughter of the famous diamond merchant André Messika. The company has its headquarters in Paris, France and stands by its core values of enhancing the diamond, pushing the boundaries and to striving continuously for excellence.
Messika was started in 2005 and currently present in 55 countries, including Russia and in the Middle East, with over 400 points of sale. Gigi Hadid was signed as the brand first brand ambassador. The model collaborated with Messika to create the Move Addiction capsule collection which features 12-pieces of jewellery.
The price range for this collection for Rings start at around $980 and the high-end range, made up of four pieces, includes a $60,000 choker. Commenting on the collab with Gigi, Valérie Messika said that, she loved working with Gigi as her sense of detail and her discerning eye for fashion completely won her over. She also added that the model was the embodiment of the Messika woman as she is always spontaneous, sunny and bright.
Moshino
Moshino is a renowned Luxury fashion brand that has its headquarters based in Milan, Italy. The company was founded in 1983 by Franco Moshino and is currently known for its leather accessories, shoes, luggage and fragrances. The brand became known for its wide range of premium quality products that are innovative, colorful and youthful. The current creative director of Moshino is Jeremy Scott.
The sisters Gig Hadid and Bella Hadid were signed as endorsers for Moshino spring 2017 multimedia ad campaigns. The campaign shows the siblings wearing a selection from the brand’s new collection which included long gowns, leather, logos and accessory print surrounded by photographers who wore black showing the contrast in colors and designs. The sister have also featured together campaigns for brands like Anna Sui, Chanel, Fendi, Fenty x Puma, Marc Jacobs, Max Mara, Michael Kors, Miu Miu, Versace and Victoria’s Secret.
BMW also known as Bayerische Motoren Worke, is a pioneer and a leader in manufacturing luxury vehicles and motorcycles. The German multinational company has a history of more than 100 years as it was founded in 1916 with aircraft engines, followed by motorcycles and finally automobiles. By 2017, BMW became the world 14th largest producer of motor vehicles with 2,279,503 vehicles produced.
The company also has a history in touring cars, Formula 1, and sports cars. As of now, the BMW Group has over 31 production and assembly facilities in 15 countries. BMW signed Gigi Hadid as its endorser in 2016 as was featured in its first digital campaign for the BMW M2 Coupe. The campaign was called “Eyes on Gigi” and showcases the supermodel in a one-shot stunt.
Commenting on why they choose the model, Uwe Dreher, head of International Brand Communications BMW said that, Gigi and the M2 are the perfect match as they both have strong personalities with fascinating charisma. While Gigi said that being the face of the campaign was definitely a career highlight for her.
Reebok
Reebok is a globally famed clothing and footwear and the subsidiary of a sporting goods major Adidas. The company was founded by J.W Foster and sons in 1895 in Bolton, England. The company is known for its products for fitness, running and CrossFit sportwear. Reebok has its headquarters in Boston with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.
The brand has also collaborated with many other sports related companies to produce fitness equipment and workouts. In 2018, Reebok signed Gigi Hadid as their brand ambassador. As a part of this deal the supermodel collaborated with the brand to create a collection of sportwear and footwear known as Future Nostalgia.
This Reebok x Gigi Hadid collection was created after the model had delved into the Reebok archive to revisit key classics of the 1980s and 1990s with new colors and shapes for an updated look. Gigi was also featured in Reebok’s Always Classic Collection wearing a classic Reebok shoes.
Michael Kors
Michael Kors is another popular luxury fashion brand that was founded by the fashion designer Michael Kors in 1981. The company is said to have an annual revenue of over $4 billion and it known for its jewellery, fragrances and footwear. Michael Kors currently has over 1,299 stores and more than 17,700 thousand employees around the world.
In a survey done, Michael Kors was revealed to the third most preferred watch brand amongst upper-income teens in the United States, following Rolex and Apple.
In 2019, the brand signed Gigi Hadid as its brand ambassador, the model was featured in its ad campaign for its fragrance called Wonderlust. In the campaign Gigi Hadid and Mikeal Kors can be seen having fun in the exotic island of Turks and Caicos. According to Michael Kors, Gigi Hadid has all qualities one requires in a travel partner, making her the perfect face for the fragrance.
Vogue Eyewear is upcoming eyewear company that was acquired by Luxottica in 1990. The company offers a wide variety eyewear collection which reflects the dominant fashion trends at an affordable price. In 2017, Vogue Eyewear signed Gigi Hadid as its brand ambassador, since then the model has been featured in the brand’s ad campaigns.
Gigi Hadid also made a collaboration with the brand, the collection included three styles of glasses available in six different colors. In an interview, Vogue described the collection as a take on retro-chic shapes, luminous colors and essential details which give a 90s vibe. This collection was limited and available only on Sunglasses Hut with the starting price being $139.95 each. Hadid also added that she will continue to model and design for the brand.
Conclusion
Gigi Hadid began her modelling career when she was barely 2 years old, now she is one of the top super models in the industry. The model is known to be globally relevant as she has a vast social media following as she has over 68 million followers on Instagram and more than 10.3 followers on Twitter.
Gigi is also one of the highest performing spokesmodels on social media and a global Influencers. This is why Gigi Hadid is rapidly becoming a favorite for campaigns, editorials and covers.
Frequently Asked Questions
Who is Gigi Hadid?
Gigi Hadid is a A-list American Super Model who has achieved success by appearing on many international fashion magazines covers and walking for numerous fashion brands over the years.
What is the net worth of Gigi Hadid?
The net worth of Gigi Hadid is estimated to be over $29 million in 2021.
What are the brands endorsed by Gigi Hadid?
She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Penshoppe, Fendi, Michael Kors, Vogue Eyewear, etc.
How much does Gigi Hadid charge for brand endorsements?
Gigi Hadid is known to charge brands over $125,000-$300,000 per post for endorsements.
Advertisements over the years have significantly affected the way we think and make choices. The concept of free will and independent choices are mere idealistic believes that we have today. But as for the advertising industry and for the multinational companies the extent of advertisements they do is not enough.
The expanse of advertisements is going to go beyond television, newspapers and websites; now into your dreams. Various studies have successfully proved that by tweaking certain aspects of the advertisements and effectively using the psychological nature of the human mind, companies can now play advertisements in our dreams.
Dream incubation uses various stimuli like sounds, images or sensory cues to monitor and control one’s nighttime visions or in fact dreams. It is not a modern invention. In fact, inducing dreams have been in practice since the beginning of human civilisation.
In the fourth century BCE, Greeks used to sleep on earthen beds inside the temples of Asclepius, in the hope of entering an induced state of a dream through which the cure for many diseases will be revealed.
With modern technologies, newer possibilities were opened that were rooted in scientific evidences. These days researchers have successfully been able to control dream content through external stimuli.
Through this effective monitoring and conditioning, researchers have even been able to make people answer several questions while they are dreaming. It is mainly because people are more vulnerable when they are asleep. From a business perspective, this is a huge opportunity for advertisements.
According to an open letter that was published on site named DXE, the scientists have already warned about this and enumerated the intricacies of play of ads in your minds.
There they have explained how the concept of dream advertising or dream incubation will enable companies to engineer ads right into your subconscious when you are sleeping. The biggest fear here is that this is not in the distant future and dream advertising is already tested in public. Which means it is here!
Molson Coors Dream Implantation Project
A company named Molson Coors beverage company openly admitted that they were able to manipulate user’s dreams so that they will see images of alcoholic beverages when they sleep. This is mainly through a variation of Pavlov’s classical conditioning.
The notion of Targeted Dream Implantation or TDI has its history dated back to over a century. Scientists who have researched into the details of TDI have observed that dream implantation has been very useful in cases of initiatives that try to help smokers quit smoking. They say that these people smoked 30% less when they dreamt about the smell of rotten eggs and cigarettes.
According to Molson Coors, who collaborated with a professor from Harward University, Department of Psychiatry, Mr Deirdre Barrett said in their press release that “Barrett worked with the Coors team to develop a stimulus film that, when paired with a curated eight-hour soundscape, induces relaxing, refreshing images including waterfalls, mountains, and of course, Coors”.
The Coors experiment was rather interesting. They asked customers to watch a very short ad before they went to sleep that featured waterfalls, mountains, Coors Beer etc. and then they played a custom soundscape while they were sleeping. Out of the 18 people who participated in the experiment, five of them reported that they dreamt about the Coors Beer.
Although the results of these experiments are not officially published, one can imagine the scope of such a revolutionary study on the entire direction of advertising in the future.
We must also look at smart devices like Alexa which can actually function on their own if they want to or if they are guided by a larger governing body. Devices like these will be able to play anything that they want if the advertisers purchase advertising time on these devices.
These devices can also be used to detect details like the sleep pattern of people, behaviours, song preferences etc. that could help them influence dreams in the company’s favour.
Concerns about Dream Implantation
Various association of scientists and media firms like the Guardian have already expressed their criticism and deep disregard for such an initiative. Sleep and dream researchers themselves have urged for a nuanced regulatory system that controls advertising laws.
They are of the opinion that such initiatives should be nipped much before it starts to have a very strong hold on people. The extent of privacy breach that would be facilitated through such unfathomable domination of one’s free will cannot be ignored.
Apart from the problem of privacy breaches, it is also an issue of free will. Humans have the right to make informed choices, However, the popularity of dream incubation will result in the exercise of manufactured choices. Right now, all of us can heave a sigh of relief at the cost ineffectiveness of such an initiative for commercial purposes.
Abinaya Arangarajan
