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  • List of Brands Endorsed By Akshay Kumar

    In the recent years many companies are willing to pay crores in order to get a right celebrity to endorse the company products and services. One of the top actors in India, that is currently in demand for endorsements is Akshay Kumar.

    This is because the actor is known for his persona of being down to earth, disciplined, a true nationalist and a fitness expert. Akshay Kumar is a India-born naturalised Canadian Actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.

    The bollywood actor has so far appeared in more than 100 movies and has been awarded with several acclaimed awards including Film Fare, National Film Awards and Padma Shri. Akshay Kumar is known for his work in bollywood movies such as Rowdy Rathore, Holiday, Airlift, Rustom, Padman, Kesari and Toilet: Ek Prem Katha. According to the Forbes list of 2019, Akshay ranks as the 4th highest paid actors in the world.

    When it comes celebrities endorsing brands Akshay Kumar is one of the top actors as he has supported, endorsed various startups and helped them in getting to a better position throughout his career.

    The actor’s brand value amounts to over Rs 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps. Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.

    Some of the 30 brands endorsed by Akshay Kumar are Fau-G, GOQii, Honda, Nirma, Policy Bazaar, Livguard Energy, Harpic, Suthol, Dollar, Tata Motors, PC Jewelers, Revital H, Lever Ayush, and Cardekho among others.

    Unlike other celebrities who are extremely picky when they are choosing which startup of endorse or fund, but Akshay on the other hand is known to take the plunge and support newcomers without think much. Which is why Akshay recommends other celebrities to get associated with the brand only if they believe in the promoters and the product.

    In an interview Akshay Kumar spoke on how actors have routine paid partnerships, but the startup craze has recently opened up new opportunities for the brand as well as the celebrities worldwide. Explaining the reasoning behind endorsing some brands in an interview Akshay says that,

    “For me, GOQii is has a larger fitness goal for the entire country. Pagar Book is two young boys trying to put accounts for small business firms on their phone. CarDekho has opened up the car sales market multifold. FAU-G is trying to create a world class gaming experience on your smartphone or tablet. Yes, given the success rates of startups, you’re taking the risk of no value getting created for the brand at all after all, but that’s the challenge. In the end, you’ve at least partnered or helped someone on their way and who dreamed of doing something big.”

    List of Brands Endorsed By Akshay Kumar

    1. FAU-G
    2. GOQii
    3. Honda Motor Company Ltd.
    4. Nirma
    5. PolicyBazaar
    6. Tata Motors
    7. CarDekho
    8. PC Jewelers

    FAU-G

    Akshay Kumar endorses FAU-G
    Akshay Kumar endorses FAU-G

    FAU-G an abbreviation for Fearless and United Guards, is a Made in India online multiplayer action game developed by nCore Games. nCore Games is headquartered in Bengaluru and developed FAU-G as a tribute to the heroes of the Indian armed forces. FAU-G is known to bring to life the thrill and adrenaline of a life spent guarding India’s borders.


    Akshay Kumar is not only the brand ambassador, but also a mentor to the development process in the game. The game was first announced by Akhay Kumar through social media accounts in September 2020 as a game that will support PM Narendra Modi’s Atma Nirbhar movement.

    The actor also announced that over 20% of the net revenue generated by the game will be donated to the Bharat Ke Veer trust. This game was also speculated for being the Indian alternative for PUBG mobile. This is because the game came out right after PUBG along with 118 Chinese mobile apps were banned in India in September 2020, as a result of the growing border tension between India and China.

    How much these Top Indian Cricketers charge for Brand Endorsements
    Indian Cricketers have a lot of popularity among the common people in India.This popularity has given them an opportunity to earn through brandendorsements. You can read the article to know how much these top cricketerscharge for brand endorsements. Sachin TendulkarMahendra Singh DhoniVirat Ko…
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    GOQii

    Akshay Kumar endorsing GOQii
    Akshay Kumar endorsing GOQii

    GOQii pronounced as Go-key, is an Indian fitness technology company, known for their range of wearable fitness bands with a mobile app and a personalized remote coaching. The company was founded by Vishal Gondal and has its headquartered based in Menlo Park, California with offices in Mumbai and Shenzhen. GOQii had over 19% market share making it the second biggest player in Indian wearable market in 2018.

    The smart-tech enabled platform has a long list of popular investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Madhuri Dixit Nene, Ratan Tata and also Akshay Kumar, etc. The company also made Akshay Kumar as its brand ambassador, apart for endorsing the brand Akshay was also a part of several initiatives in their mobile app, in order to promote and widen the presence of GOQii in India.

    On his association with GOQii, the actor added that he believes in GOQii’s preventive ecosystem and is proud to be associated with its passionate team.

    He also added that health is not a short term goal and can be achieved by adopting a healthy lifestyle. The actor along with the team of coaches, will be working to making 130 crore Indians healthy.

    Honda Motor Company Ltd.

    Akshay Kumar in Honda advertisements

    Honda Motor is a Japanese multinational conglomerate that is known for manufacturing automobiles, motorcycles and other power equipment’s. The Tokyo headquartered company is the world largest motorcycles manufacturer since 1959, producing over 400 million motorcycles by the end of 2019. According to report, Akshay Kumar made a Rs. 50 crore deal with Honda in 2012, making him the brand ambassador for Honda motorcycles.

    In 2018, Akshay Kumar was a major part of a national level campaign #HelmetOnLifeOn started by Honda to educate people on road safety. The company campaigned in 13 traffic training parks across India through huge safety events.

    Akshay took this message to his fans by saying that, he was happy to be associated with Honda 2 Wheelers India for the #HelmetOnLifeOn campaign. He also told his fans to tell their loved ones to wear a helmet at all times while riding a two-wheeler.

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    Nirma

    Nirma is one of the most well-known companies of India, with its headquarters based in Ahmedabad, Gujarat. The company manufactures products such as cements, cosmetics, soaps, detergents, salt, soda ash, LAB and injectable.

    Nirma currently has over 25000 employees with a turnover of about Rs. 20,500 crore. Nirma is also known for its iconic ads through out the years, in the recent years akshay has also been a part of many of its television advertisements.

    PolicyBazaar

    Akshay Kumar in the #Aapkisidehai ad

    Policybazaar is an Indian insurance and global financial technology company that has its headquarters based in Gurgaon. The company currently provides a digital platform for users to compare financial services from major insurance company.

    Policybazaar has quickly became the largest insurance aggregator in India and has also expanded to the UAE. Akshay is the brand ambassador of policy bazaar has been featured in many of its television ads.

    Talking about the selection of Akshay Kumar as the company’s brand ambassador, Yashish Dahiya who is the cofounder of policy bazaar said that, “Akshay Kumar is self made, speaks directly and also delivers important messages with humor, this makes the actor the perfect fit for our brand.

    Like him our brand also stands for transparency, positive societal change, reliability, trust and a genuine connection with the people. This partnership is a natural extension of the values we share with him.”

    Tata Motors

    Tata motors is one of the oldest and well respected Indian multinational automotive company that has its headquarters based in Mumbai, Maharashtra. The company is one of the main subsidiary of Tata Group which is a massive conglomerate.


    The company manufactures cars, trucks, vans, coaches, buses, sports cars, construction equipment including military vehicles. Tata motors made Akshay Kumar as its brand ambassador for its commercial vehicle business unit in 2017 and since then the actor has been actively promoting many of its new commercial vehicles through multi media campaigns and television ads.

    Besides that Akshay has also been involved in a variety of innovative marketing and customer experience initiatives to be rolled out by Tata Motors. In an interview, Akshay mentioned that it is an honour to be working with the Tata brand as most of us grew up with the company.

    CarDekho

    Akshay Kumar in the successful CarDekho advertisement

    Car Dekho is an online portal that allows customers to review, compare, buy and sell new and used cars in the country. The portal not only lists vehicles for trade but also provides services like providing the latest information of the automobile industry, images, videos and features of every individual car, recent car launches, prices and other important specifications of the cars.

    Car Dekho also sells a huge variety of automobile accessories such as stickers, floor mats, scratch removers, polish, mobile chargers, shampoo, tires, car stereos, and other endless car supplies. The most recent successful TV commercial starring Akshay Kumar highlighted easy ways of selling a used car to CarDekho Gaadi from anywhere, be it from home or office.

    The brand ambassador of the company, Akshay Kumar in an interview added that he is delighted to be associated with CarDekho as the company works aggressively in redefining the auto ecosystem and personal mobility space of India.

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    PC Jewelers

    Akshay Kumar and Twinkle Khanna as the brand ambassadors of PC jeweller

    PC Jeweller Limited is one of the top jeweler in India, the company started in 2005 with one showroom in New Delhi and now has over 84 showrooms in over 70 cities across 19 states in India. The company manufactures, exports, wholesale and retail gold and diamond hallmarked and certified jewelry in the country.

    In 2012, the jewelry company signed Akshay Kumar and his wife Twinkle Khanna as their brand ambassadors in order to enhance the company’s presence and consumer trust in the market.

    In an interview, Akshay Kumar and Twinkle Khanna said that, it was their pleasure to become a part of the PCJ family and are happy to be associated with brand that is known for its jeweler, design and trust.

    Conclusion

    According to a study conducted in 2019, Akhay Kumar has witnessed a jump of 55.3% making him second only to Virat Kohli whose brand value is Rs 1,600 crore. Akshay has over preferred by more than 30 brands because of factors such as Down to earth persona, humble beginnings, causes, discipline, fitness, movies, nationalistic urges, and maintains a healthy diet.

    Akshay Kumar has over 49 million on Instagram, 45.7 million on Facebook and 39.2 million on Twitter and he uses his social media platform to spread the messages on fitness, upcoming movies, lifestyle and endorse brands. This is why Akshay might soon beat Virat Kohli to become the number one celebrity to endorse brands in India.

    Frequently Asked Questions

    Who is Akshay Kumar?

    Akshay Kumar is a popular India-born naturalised Canadian actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.

    What is the Brand value of Akshay Kumar?

    The actor’s brand value amounts to over INR 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps.

    What are the brands that are endorsed by Akshay Kumar?

    Some of the brands endorsed by Akhay Kumar are:

    • PC Jewelers
    • Car Dekho
    • Tata Motors
    • PolicyBazaar
    • Nirma
    • Honda Motor Company Limited
    • GOQii
    • FAU-G

    How much does Akshay Kumar charge for brand endorsement?

    Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.

    What is the net worth of Akshay Kumar?

    The net worth of Akshay Kumar is INR 2050 Crores.

    Which company’s brand ambassador is Akshay Kumar?

    Akshay Kumar is Brand Ambassador of:

    • Cardekho
    • GOQii
    • Policybazaar

  • Are Radio Advertisements Still Effective in 2022?

    Nowadays, we visualize a variety of things, including movies, news, and purchasing products based on advertisements, but our forefathers and mothers grew up listening to the radio, where they could listen from current affairs to sports commentary. Radio broadcasting kept people informed about what was going on in the world in the nineteenth century.

    For instance, we all watch our favourite cricket teams during the world cup on television without any blink, where you could notify short ads to take place during the game’s time out, right?. That is one method of advertising a television commercial.

    Similarly, radio promotes various brands’ products and services throughout airtime or at predetermined points.

    You could wonder if radio advertising is still used to promote businesses in the modern environment of digitalized telecommunication. In this article, you will learn about the advantages of utilizing radio advertisements in your business, as well as the advantages and disadvantages of using radio advertisements as of today.

    What is Radio Advertising?
    Pros of Radio Advertising
    Cons of Radio Advertising
    Are Radio Advertisements Effective?

    What is Radio Advertising?

    Radio advertising is a type of marketing technique that promotes a product or service by using the radio – both traditional stations and satellite and internet radio – to advertise it. In many circumstances, it is a less expensive method of advertising, especially when compared to television advertising.

    A radio advertisement is very much similar to Spotify ads, where advertisers pay a set fee to the radio stations, in order for their commercials to be broadcast to their listening audiences. Brands pay radio stations for airtime to run their commercial.

    Radio advertisements lack visual appeal but advertise the product in a subtle way. The advertising cost of a radio varies from 100 Rs for 10 sec to 2000 Rs for 20 sec, The cost depends on the length of the commercial, location, time of the commercial and the popularity of the radio station. A popular radio station Radio Mirchi (98.3) charges Rs 1260 for a 10-sec ad.

    Pros of Radio Advertising

    Huge range of Audience: speedy reach out

    According to Nielsen’s Audio 2019 report, approximately 200 million listeners in the United States tune in to radio each week. Radio broadcasts cover 92 percent of the population, compared to 82 percent for television and 22 percent for podcast listeners.

    People, as we can see, prefer audio entertainment such as streaming content. Radio ads segment the audiences according to geography, demographics, backgrounds, and communities. Morning people, for example, enjoy listening to music or the news on the radio before starting their day or going to work.

    Low Cost

    One of the most significant benefits of using radio advertising for your company is that it is a low-cost promotional strategy. When compared to television or social media ads, radio advertising is less expensive in many aspects.

    In the case of television commercials, it is necessary to have a professional script, hire a production company, including audio and video content, and pay the actors/actresses for doing the commercial, all of which could cost an arm and a leg. Meanwhile, radio commercials are straightforward in terms of their criteria, which include a valid script but also proper audio transmission.

    Ubiquitous

    Radio can be found almost anyplace; for example, if you plug on Bluetooth headphones, you will be presented with a radio tune option. From commuting or gardening in the morning to rest your heads at the end of the day, you’d rather listen than watch, which is why media marketing is so prevalent. On an average weekday, the number of listeners on radio hype peaks between 5-7 a.m.

    Influential

    Radio is one of the most powerful marketing mediums for establishing trust and spreading brand awareness among targeted audiences. The tone, as well as the message in the ad, should be welcoming because it will impact more folks, and playing the advertisement according to the appropriate slot will result in more CTAs and leads.

    Call-to-Action

    While listening to radio ads, you would hear ‘Call XXXXXXXX’ or ‘SMS on XXXX@VGJO’, this is what Call-to-action(CTAs) is to drag audiences to make quick response or action. CTAs are used to engage audiences by describing your company’s mission, encouraging them to make a purchase, and directing them to your website.

    Cons of Radio Advertising

    Poor Attention

    Nowadays, as podcasts, downloaded shows, and other forms of media become more popular, radio’s audience is diminishing. This means that this type of marketing may not be appropriate for you in some circumstances. Radio advertising’s total reach has shrunk as a result of its diminishing popularity.

    Lack of Visuals

    The absence of a visual component is the most fundamental issue with radio. The radio advertiser is not allowed to exhibit or showcase the product or utilize any other type of visual appeal.

    Given the growing number of large retail outlets in cities with self-service, package identification is becoming increasingly important for many advertisers when it comes to building brand awareness. Package identification plays a significant influence in brand selection in rural markets, where literacy rates are low.

    Ephemeral Nature

    In this regard, radio resembles television. The commercial is only on the air for a limited period, with no permanent, concrete reminders. That is why, in order to optimize impact, you must cultivate originality with a focus on regularity.

    Abundance of Choices

    There are many radio stations nowadays, which means you have a lot of possibilities for advertising your product. However, this is also a benefit because listeners have a lot of options as well. It can be difficult to take everything into account in order to capture exactly what you require for a successful campaign. Remember that collaborating with media partners can help you relieve some of this stress.

    Lack of information due to 30 seconds ads.

    In comparison to other main advertising channels such as television, newspapers, and magazines, study data on the radio is minimal. Clutter has become a problem in advertising media, including radio, as a result of the increased intensity of advertising.

    Every hour, commercial channels broadcast a large number of advertisements, making it increasingly difficult for advertisements to catch and hold the attention of viewers. The accuracy of the screenplay, the accompanying sounds, and the degree of distortion all play a role.

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    Are Radio Advertisements Effective?

    A firm can gain a lot of audience by advertising on the radio. Radio broadcasting was the fastest and most suitable marketing strategy in the 1960s, before the emergence of social media, Spotify, and other digital platforms to promote your brands.

    Furthermore, radio advertisements are one of the most effective ways of reaching out to potential customers. There are some prominent radio stations, such as Radio Free Brooklyn — Brooklyn, New York, or the BBC World Service, which have their own websites.

    Yes, radio advertisement still works in some countries and benefits tons of money out of it as it is a cost-effective promotional tool. For instance, if you go to any rural/local tea stall, you would listen to the radio broadcast.

    Conclusion

    Despite all of the developments over the last ten years, AM/FM radio remains the most cost-effective advertising medium available today. It’s a low-cost technique to reach out to current and new customers. Radio is still one of the most potent advertising methods available, but to get the most out of it, you’ll need to pay attention to timing, content, and your target group. Produce a high-quality, attention-getting jingle and be ready to contact many stations if necessary to get the most bang for your buck.

    FAQs

    How effective is radio advertising compared to other methods?

    Radio is 20% more effective than other channels in terms of brand building, according to a campaign. Because radio is entirely centered on sound, it is a powerful advertising medium. If done correctly, a radio ad is cost-effective, targeted, and easy to track.

    What is radio advertising called?

    Radio advertisements are also called spots.

    Are radio advertisements worth it?

    Yes, radio advertisements are cost-effective and are one of the most effective ways to reach your potential customers.

    What are the types of radio advertising?

    The three types of radio commercials are as follows:

    • Live read
    • Sponsorship
    • Produced spot.

  • 6 Brands That Do Not Advertise and Probably Never Will

    Advertising is an important marketing strategy to earn profits by keeping customers informed about products and services and thus resulting in massive sales. Advertising brings new customers and also creates awareness about your band Despite the catchy headlines “10 brands that do not advertise” or “10 brands so popular that they don’t even need advertising!”, there is no such thing as zero advertising.

    Some brands oppose the accepted procedures that most advertisers live by today, and it separates them and creates buzz due to its innate uniqueness. Thus, here are 6 brands that don’t do conventional marketing and what you can gain from every one of them.

    Brands That Don’t Advertise

    1. Lamborgini
    2. Zara
    3. Naturals Ice Cream
    4. Rolls-Royce
    5. Tupperware
    6. Ferrero Rocher

    What makes these brands so unique?

    Why big brands don’t advertise? | Marketing Without Advertising

    Lamborghini

    Lamborghini Advertising
    Lamborghini 

    Owning the fast, powerful and luxurious beast is a dream for many people. It costs around $0.5 to $6 Million. Lamborghini knows exactly who their potential buyers are, and they have learned how to convert them into owners. Lamborgini considers advertising via tv commercials as an expensive waste of time.

    During a meeting, the CEO of Lamborgini was asked why the organization doesn’t publicize?

    He said, “The motivation behind why we don’t see Lamborghini television commercials is that customers who can bear the cost of them don’t sit the entire day sitting in front of the TV.”

    Lamborghini publicizes through a wide range of channels, yet overwhelmingly using web-based media, vehicle-based TV programs, engine shows, magazines, and vendor promotions.

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    Zara

    Zara
    Zara

    Zara’s first retail design store opened in 1975 and, starting in 2016, it flaunted 2000 stores in 77 nations. Zara centers vigorously around its item, spot, and value instead of advancement.

    To begin with, they target men, ladies, and kids in profoundly populated urban communities. Second, they produce modest, in vogue clothing, with a high scrupulousness.

    Furthermore,  they just produce a limited number of pieces to make a sense of urgency among their shoppers. The uniqueness of Zara lies in the fact it spends just 0.3% of its sales advertising. It is fascinating to note that Zara never puts their image or logo on its items.

    Naturals Ice Cream

    Naturals Ice cream
    Naturals Ice cream

    New organic product-based grants and severe quality control are behind the achievement of Natural Ice Cream.

    What sticks the buyers to this brand has been its USP itself-made of ‘sugar, milk, foods grown from the ground else’. Their items are healthy and liberated from additives.

    Personalization of the brand, as far as Indian flavors, has been an additional benefit. Naturals Ice cream has never been advertised and solely relies on mouth publicity even today. As of 2021, this company has a market share of just over 10%.

    Rolls-Royce

    Rolls-Royce
    Rolls-Royce

    We are certain none of you would have seen this extravagant carmaker selling itself noisy to the crowd. It receives rewards from its standing among its well-off customer base. There is a quality of selectiveness that encompasses the brand name when just a modest bunch will claim it and obviously, a pride that it transmits.

    Indeed, even without customary promotions, Rolls-Royce beat a 107-year-old deals record in 2012.

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    Tupperware

    Tupperware Print Advertisement
    Tupperware Print Advertisement

    Earl Tupper started selling family plastics and drastically changed the entire kitchenware market with his clever plans. Investigating an undiscovered market and picking direct selling over some other promoting strategy, aided Tupperware register a big achievement.

    Tupperware India, with a turnover surpassing Rs 100 crore,  looks at its sales team as the leading force as opposed to publicizing or some other limited-time movement.

    “Promoting through traditional media isn’t the system, however speculation on the business power is”, says Asha Gupta, General Manager, Tupperware India.

    “We don’t publicize through the traditional media since we accept that it is more beneficial to contribute to our solid deals power and vendors. We like to channel our assets in the outreach group and back it with limited-time offers. We need our group to be our mouthpiece.”, Asha says.

    Ferrero Rocher

    Ferrero Rocher Advertisement
    Ferrero Rocher Advertisement

    Ferrero Rocher has sold chocolates for than 11.4 Billion Euros and 61.4 Million Dollars in 2019. The company made its items accessible in 170 nations around the world. Ferrero offers its clients results of superior grade and heavenly taste.

    A significant component is that the result of the organization is of a similar taste all through the world. Moreover, the wrapping of the chocolate balls makes them more alluring and attractive.

    Ferrero Rocher centers around client connections to fulfill their needs as far as quality, taste, uniqueness, form, and development. This company rarely does any TV commercials and solely relies on digital promotion only.

    Ferrero believes the most ideal approach to grow its buyers is to be straightforward to them and to consistently continue to convey the USP of every item to the buyers.

    What makes these brands so unique?

    These brands believe in themselves. They let their products and services speak for them and keep their focus on the pain points of their buyers. These brands have made the most out of the digital boom and the new advances in the growth of digital. By using first-class digital strategies, these brands have met their reasonable goals.

    FAQs

    Why do some brands do not advertise?

    Successful companies use their products, reputations and stories to attract customers. Consumers buy from these brands because of the experiences and quality they offer.

    Which brands don’t advertise their products?

    Popular brands that don’t advertise their products are:

    • Rolls Royce
    • Tupperware
    • Ferrero Rocher
    • Zara
    • Lamborghini
    • Naturals Ice Cream

    What are the Indian brands that don’t advertise?

    Indian brands that are popular without advertising are:

    • Naturals Ice Cream
    • Tupperware
    • Old Monk
    • Shahnaz Husain

  • Everything You Need to Know About Retarget Marketing

    Marketing is a vital aspect for a business, a business can only survive when proper marketing is done. Marketing has to be done continuously, it will only boost your business when you are continuously visible in front of the public. Through online marketing, you might be able to attract a lot of traffic to your website but if you are just dependent upon the earning from advertisements on your website, that traffic means nothing to you.

    If your visitor is not converting into your customer, that traffic is just a group of people and they are not bringing any kind of profits to your business basically that traffic is just useless. To convert those viewers into your customers, you need to give in something, you need to remind them what they need and what you can give, again and again. In this article, we will talk about Retarget Marketing, so let’s dive into it.

    What Is Retargeting?
    Advantages of Retargeting
    Limitations of Retargeting
    How Does Retargeting Work?
    Best Retargeting Platforms
    Tips for Retarget Ads

    What Is Retargeting?

    Ever wondered why you see ads of a product you just visited the website of, on other websites? This is because they want you to remember them again and again. Advertisements are not there just to tell you about the products, their purpose is to remind you of the product again and again. When you see the ad, you might not notice it but it fits in your subconscious mind and whenever you are buying the product, you will more likely to buy that brand only. So, retargeting works the same way. When someone visits your website but forget to check out due to some circumstances, you can target them again and show your ads to them. This will bring that customer back to your website and generate a lead for you. You can even show that the price of your product is reduced to attract people, this is how retargeting is done.

    Advantages of Retargeting

    • Potential Customers: Retargeting helps you to reach potential customers. The system automatically recognizes the potential customer. Although the system is not accurate all the time, it will still give a great result identifying the potential prospect.
    • Brand Awareness: When people will see your ad on other websites, again and again, it will increase your brand awareness. More the people know about you, more the people share about you.
    • Generate leads: When the potential prospect see your advertisement many times a day on every other website, they will come back to your site. There is a very strong possibility that anyone who wants to buy some product will go for the brand they have been looking at all day.
    • Cost Effective: Retargeting gives a great ROI. Most of the people who really are in need of some particular product will get influenced by your ad. So, you will earn much more than you will spend on retargeting advertisements.
    • The Second Impression: You might not get the second chance to impress your crush, but can definitely impress your prospect in the second chance. If you think your website does not impress people and let them know the real power of your product, then you can show it in a better way in the retargeting ads.

    Limitations of Retargeting

    • Creepy: Your retargeted advertisement might feel creepy and annoying when people will see it again and again. Creepy in the way that not all people understand technology, so when they will see your retargeted ad, they will assume their privacy is at risk. And it will annoy people when you show the same ad again and again.
    • Time Consuming: If you don’t want your prospect to get annoyed by your ads, then you will have to create so many advertisements, which is both, expensive and time-consuming.
    • Waste of Advertising: These ads will be shown to the people who already bought your product too. So, your happy customer may start hating your brand.

    How Does Retargeting Work?

    Probably the most important question. Retargeting works as the system collects enough data to retarget the same user again. You can go to any retargeting service and pay them to do this for you. When someone will visit your website, they will show your ads on their platform. However, some information might be needed, but the companies still do not put their hands into any sensitive user data. Therefore, there is nothing to worry about when you see some ads on websites or Facebook or any other platform.

    Best Retargeting Platforms

    Some of the best Retargeting platforms are:

    • Google Adwords Remarketing
    • Facebook Remarketing
    • ReTargeter
    • SiteScout
    • Twitter
    • Criteo
    • Outbrain

    Tips for Retarget Ads

    • CTA: Call to action is as important in marketing as air is to us. Include some CTA in your retargeting ads.
    • Coupons: Provide coupons to the people who visited your website but didn’t buy anything. This might attract people as the reason for not buying the product, could be its price.
    • Potential Customers: You can retarget the visitors who spend a lot of time on your website. They might be interested in your product.
    • Stop Ads: Stop showing those ads which are not performing well. These ads can cause negative results.
    • Animated Ads: You can and you should use the animated ads to grab people’s attention.
    How to Run Retargeting Ads on Facebook

    Conclusion

    Retargeting is one of the most important parts of the internet today. This was the most innovative internet technology ever. The important thing to remember is that retargeting doesn’t need too much data and it definitely will not touch any of the private data of the user. You can choose any of the services out there, Google and Facebook are the best in this field though.

    FAQs

    What is the purpose of Retargeting?

    Retargeting helps in reminding your potential customers about your brand even after they left your website.

    Is Retargeting advertising effective?

    Retargeting advertising is said to be very effective and it is said to perform 10 times better than a normal display ad.

    Is Retargeting paid advertisement?

    Retargeting is a paid advertising strategy.

  • Top 5 Advertisement Wars of the Biggest Brands

    The war between the biggest brands has been going on for a long time now. Today, there are dozens of prominent brands in the market and all seeking the same audience at different levels.

    With the increasing competition in the market, every brand is looking for the best advertising strategies for more customer engagement and traffic. The brands often fight with their competitors through the battle of advertising in order to be on the top.

    This advertising battle between the brands often becomes very serious and brands put their all efforts into bullying the other. And the real purpose of advertising begins here only.

    The battles between the brands are happening for over a decade or more and all these are held publicly. The brands have taken numerous precautions and built their marketing strategies absolutely flexible and strong.

    The battles between the brands are always interesting to encounter. And that’s why in this article, we have presented you with the most interesting and intriguing advertising wars between the brands of the decade. Let’s get started!

    Pepsi Vs Coca-Cola
    BMW Vs Audi
    Microsoft Vs Apple
    Dominos Vs Subway
    Progresso Vs Campbell

    Pepsi Vs Coca-Cola

    Pepsi Vs Coca Cola Ad War
    Pepsi Vs Coca Cola Ad War

    What else do we need to satisfy our thirst when we have coke in hand! But here comes a twist, what to choose between the two biggest cold drink brands in the market? Is it Coca-Cola or should we choose Pepsi? Well, we all are familiar with this confusing situation. But it’s not just us, Coca-Cola and Pepsi are the biggest competitors of each other in the market.

    In fact, it’s quite intriguing, both the brands were established in the late 1800s. Coca-Cola was started in 1886 meanwhile, Pepsi was developed in 1893.

    The battle between these two started when Pepsi shot over Coca-Cola with the “Pepsi Challenge” campaign in 1975. In this campaign, Pepsi offered a free taste to the public and those who liked were given more of the soda.

    The brands fought for more than a decade through numerous advertising battles. Finally, in 2011 when Diet Coke kicked off Pepsi from the second biggest coke brand position and gained the position. But of course, first was always Coca-Cola.

    BMW Vs Audi

    BMW Vs Audi Ad War
    BMW Vs Audi Ad War

    The two most luxurious and distinguished car brands, BMW and Audi are the biggest competitors of one another. Audi and BMW have always given tough competition to each other whether it’s a new car model or an award show. These two have never settled!

    The biggest battle between these two was when Audi launched its ‘Your Move, BMW’ Billboard which was later followed by BMW’s “Checkmate” Billboard which was proven to be even bigger than ever. Their battle grew bigger when Audi, with an R8, placed the “Your pawn is no match to our king” billboard next to BMW’s. On this, BMW responded with “Game Over,” with their F1 car.

    This didn’t come to an end and their battle even went on prints. BMW and Audi’s battle is a never-ending chess game between the two solid and biggest car brands.

    Microsoft Vs Apple

    Why left the tech brand war behind? As we are talking about the biggest brand wars, Microsoft Vs Apple is a popular battle. Microsoft has mocked Apple in a series of commercials.

    Steve Jobs, the founder of Apple has never been a fan of Bill Gates and in fact, Apple has been targeting Microsoft for more than four decades now. On that note, you must remember the biggest advertising war, “Hi I am a Mac, and Hi I am a PC” between Microsoft and Apple.

    Apple aired a commercial aimed at Microsoft in 1984, which showed a hammer throwing guy running through the levels of blank-faced people in grey who were looking at a propaganda screen and destroying it with the hammer. This commercial was referring to Microsoft as mild and conformist and Apple as the new advanced disruptor.

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    Dominos Vs Subway

    Soon after Domino’s began its oven-baked sandwiches and started promoting them through advertising, a battle initiated with Subway 2-to-1. Dominos started with a blind taste campaign where they let people taste the sandwich and favour them over Subway 2-to-1 sandwich. This became pretty ugly when the Subway team got offended and sent a cease-and-desist letter to Dominos.

    Domino’s responded in a very interesting manner through an advertisement where Domino’s CEO Dave Brandon acknowledged Subway’s letter by oven baking it in the commercial. This became inactive after a few months.

    Progresso Vs Campbell

    One of the biggest advertising battles started in 2008 between Progresso and Campbell. Campbell is an international industry targeted with an ad campaign, directly at Progresso.

    The campaign claimed that the soups at Progresso comprise a huge amount of MSG which is a flavour enhancer, as compared to that of Campbell’s Select Harvest.

    As a response to this, Progresso stated that Campbell’s soul contains around 95% of MSG which puts adverse effects on our health. Progresso advertised this commercial on a full page in the New York Times.

    The battle between these two continued and reached the high-end product by Campbell which concluded a national taste test campaign that showed around 70% of the total customers prefers its soup over Select Harvest.

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    Conclusion

    With the immensely growing market and industries nowadays, the competition among the brands is becoming tougher and more challenging. Through advertising, the company needs not only to serve the audience but also, entertain them to have better customer engagement. And when it comes to the biggest brands, one needs to look after all the aspects and bring out the best of services and offerings.

    That’s why they are relying on advertising to impress the customers and bring down its competitors. Stay tuned for more updates!

    FAQ

    Which were some of the biggest brand wars?

    Coca-Cola vs. PepsiCo, Burger King vs. McDonald’s, Microsoft vs. Apple, and BMW vs. Audi were some of the biggest advertisement wars.

    What is the battle of the brands?

    Termed as brand wars, big brands often compete with each other for a specific market segment and on the same market share.

    What are some of the biggest brand wars?

    BMW vs Audi, Pepsi vs Coca Cola, McDonald’s vs Burger King and Samsung vs Apple are some of the biggest brand wars.

  • Top 5 Best Ad Networks For Publishers in 2022

    A business needs recognition and visibility so that it can flourish. It is not possible to be recognized if there is no visibility of the business and what it can offer. Here comes the role of an advertisement, a medium is used to promote a product or service of a business.

    Advertisements can be seen anywhere and at any time. They can be used for informing, influencing, and reminding the audience about the business. When we talk about the advertisement, one should know that it’s not that easy to advertise one’s business.

    The time we live in is not online advertising is the most prominent and most favoured one. Every business tries to use online advertisement in its favour and indulge itself in that category

    Proper steps need to be taken to achieve a quality advertisement for the product. Now, to get a slot for advertisement is not an easy job, so ad network here plays its part to simplify it. In this article, we will talk about the biggest ad networks that unite the publishers and the advertisers.

    “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

    What is an Ad Network?

    Ad networks mainly deal with online advertisements; it works as the middle person between the advertisers and the company that wants to provide advertisements.

    The ad networks focus on getting the perfect publishers for the advertisers according to their preferred price. It works on an auction basis and the advertisers can create campaigns using the ad network’s campaign –management panel.

    Ad networks use an ad server that helps in distributing the ads to the public, the advertisers want to target. It also works in managing the whole advertisement campaign and reviews the success of the campaign.

    There are several ad networks that help in connecting the advertisers with the publishers. In this article, we will discuss the notable Ad Networks that are famous for doing their jobs perfectly.

    InMobi
    Adblade
    Fyber
    Adcash
    Adsterra

    InMobi

    InMobi Website
    InMobi Website

    This Indian mobile AdTech company was founded in the year 2007 by Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari, and Piyush Shah. At first, it was an SMS-based search and monetization business but now this platform deals in engaging the customers with the brands that have taken the help of InMobi to advertise their product.

    This is a multinational company with over 22 offices in over 12 countries with its headquarters in Bangalore. The best features are that it allows extreme reach that they offer to the premium publishers. The company is now headed by Naveen Tewari, who is serving as the CEO from the initial days. It also takes the pride to call itself India’s first unicorn startup.

    Adblade

    Adblade Website
    Adblade Website

    Founded in the year 2008 by Ash Nashed, this ad network is making people’s heads turn toward itself with its glorious service. Every month it reaches 500 million users and provides transparent in-depth Analytics.

    The advertisers get an exclusive and interesting format, which makes it more special. The campaigns can be monitored precisely by the advertisers.

    With the headquarters situated in New Jersey, United States more than 15,000 advertiser uses this platform to get publishers who are willing to host them. Not only that, with its great service, it has been rated the safest Ad platform in the United States by Integral Ad Science.

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    Fyber

    Fyber Website
    Fyber Website

    It is considered as one of the best ad networking platforms founded in the year 2009 by Andreas Bodczek and Janis Zech. With offering a huge number of ad formats it is considered as one of the best for exclusive brands and naturally used by them. It can be used to manage the age and gender of the target audience of the said brand.

    With its headquarters in San Francisco, United States, Fyber supports native ads, interstitial ads, and video ads. It provides special features like giving out notifications regarding bid loss and helps you in finding the reason for the loss in the bids.

    Adcash

    Adcash Website
    Adcash Website

    This global advertising ad network was founded in the year 2007 by Thomas Padovani. For all these years they are into providing high-class tools that will lead to a successful advertisement campaign. This platform is famous for providing amazing customers service and giving out an interesting and innovative solution for ad campaigns.

    One of its best features is its anti-fraud technology, which means it barred unwanted and fraudulent traffic to notice the ad campaigns and somehow take the advantage of the clients. The headquarters of this Adcash is in Tallinn, Estonia. Every day it is used by over 200 million users and reached a global audience.

    Adsterra

    Adsterra Website
    Adsterra Website

    Newest of the lot, this ad network is gaining recognition day by day for the services it provides. Founded in the year 2013 in Cyprus, interestingly in such a short time period, it has been able to attract and unite advertisers and publishers here.

    It provides traffic from over 18k direct publishers globally and also takes comparatively less time to inaugurate a new campaign. This network provides multiple ad formats to choose from for the advertisers. Not only that it is known for providing great customer service in multiple languages.

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    Conclusion

    The advertisement is the core factor of a successful business. It doesn’t matter if it ad is a small one or a huge one, if it can attract the attention of the target audience of the brand, the advertisement is successful.

    Finding publishers who are interested to host ads on their websites can be a tough job. So that is why ad networks make this job easier by being the intermediary between the advertisers and the publishers.

    FAQ

    Do ad networks make money?

    Yes, ad networks do make money by selling the inventories to the advertisers at a much greater price than what they have purchased them for.

    Which is the biggest advertising platform in the world?

    Google AdSense is one of the largest ad networks in the world.

    What is an example of an ad network?

    Google AdSense, Media.Net, BuySellAds and Conversant are some of the examples of an ad network.

  • Incredible List Of Top 9 Best Storytelling Ads

    We have been telling stories forever and our brains have evolved to love them eventually because a story tends to make information way more memorable. Now, we have harnessed the power of storytelling power for marketing. Storytelling in advertising is really important as it hooks the customers and increases brand awareness.

    These best storytelling ads tell not only real-life stories but, historical tales and inspirational accounts and while they differ in their delivery, they all cause a multitude of emotions in viewers. We have curated a list of best storytelling ads.

    Your brand is story unfolding across all customer touch points. – Johan Sachs

    What are Storytelling Ads?
    Top 9 Best Storytelling Ads
    Top Storytelling Trends in the Advertising Industry

    What are Storytelling Ads?

    Storytelling ads are passively developing the strength of emotional connection in advertising. These storylines are basically emphasizing ones like “dramatic story,” “powerful history,” “love the storyline” and “tells a meaningful story”. We use storytelling marketing as a means of using a narrative to communicate a message to people.

    The main aim is to make the viewer aspire so that it’ll inspire them to take some action. Storytelling in marketing helps consumers to understand why they should take concerned about something. It can be said that a storytelling ad sometimes also works to humanize your brand.

    The human brain is genetically wired to love storytelling, and in today’s world of content overload, a well-told story is often a marketer’s best chance to capture the attention of their audience.

    For instance, every Rakshabandhan (Hindu festival which symbolizes the selfless love between brothers and sisters) Cadbury, Dairy Milk always advertises with a story and a special bond and comes up with its pack of chocolate boxes. So does, every brand is eventually adopting nowadays.

    Storytelling advertising is not just limited to film; stories can be told in pictures, verbally, or in written form. Because stories can help sellers achieve cut-through in a marketplace in a way that could be: by design distracting, creating advertising that resonates with people, and sticks to it.

    Top 9 Best Storytelling Ads

    These top 10 best storytelling ads have no fewer than eight emotions that fire, an impressive feat when many ads struggle to fire on more than one.

    1. Mercedes – Bertha Benz

    Rank Brand Ad Title Length Narrative Score
    1 Mercedes-Benz Bertha Benz 1:00 10

    This ad hit on a wide spectrum of emotions with the connections relating to powerful messaging, inspiring, and heartfelt feelings. This is the top storytelling ad through which Mercedes- Benz excelled at delivering information in an entertaining manner with a motive.

    2. Travelers – Legacy

    Rank Brand Ad Title Length Narrative Score
    2 Travelers Legacy 1:00 10

    Both of the ads Legacy and Footsteps were among the best storytelling commercials. One was ranked 2nd and the other behold 10th position. The Travelers insurance ads outperformed many other insurance industries on every quantitative measure and evoked similar emotions in both of these ads. However, the “Likeability” factor laid the stronger storytelling spot in “Legacy”, which turned out to be the better performer of the two with an ace score.

    3. Charles Schwab – My Journey

    Rank Brand Ad Title Length Narrative Score
    3 Charles Schwab My Journey 1:00 10

    Charles Schwab – MY JOURNEY

    This ad also hit a wide audience. Kelly’s real-life narrative in Charles Schwab’s “My Journey” grabbed a lot of attention at significantly different levels. The story was Powerful and Inspiring with a message of Corporate Responsibility to its viewers. However, over the lack of ‘product details,’ they were at 3rd position.

    4. Hallmark’s – Mom’s Love is for Always

    Rank Brand Ad Title Length Narrative Score
    4 Hallmark Mom’s Love is for Always 0:30 9.3

    Hallmark – MOM’s LOVE IS FOR ALWAYS

    Hallmark in fourth place tapped into heart-warming emotions which surely established the relevance for the product in the mind of customers. Emphasizing the occasion of Mother’s Day, the card is a must for those who are celebrating motherly love.

    The intense emotion of heartfelt feeling scored rare in the narrative of the storytelling ad. The impressive part of this ad is, that it scored in the rare territory for an ad where there was only single emotion. Only less than 2.9% of ads score above 9 for a single emotion.

    5. Principal Financial – Dream Car

    Rank Brand Ad Title Length Narrative Score
    5 Principal Financial Dream Car 1:00 9.2

    This ad was even more successful ‘quantitively’ than Charles Schwab’s “My Journey”. This ad was basically built on the emotion “Desire” which eventually resulted in positive consideration among 55% of its viewers.

    6. University of Phoenix – Discover Your Wings

    Rank Brand Ad Title Length Narrative Score
    6 University of Phoenix Find Your Wings 1:00 8.6

    This famous ad parallels a child’s bedtime story wherein his mother is going back to his school. Its Likeable and Inspirational message has been one of the strongest performers in its category.

    7. Verizon – First Responders

    Rank Brand Ad Title Length Narrative Score
    7 Verizon First Responders 1:00 8.2

    In the ad of Verizon’s 60- second Super Bowl spot, Los Angeles Chargers’ Head Coach Anthony Lynn got an opportunity to meet and thank his personal heroes. This ad hit on a different level to its viewers with emotions of Inspiration, a Heart-warming, Powerful message with good storytelling.

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    8. Jim Beam – Raised Right

    Rank Brand Ad Title Length Narrative Score
    8 Jim Beam Raised Right 1:00 8.2

    Holding onto the eighth spot, this ad pays tribute to the brand’s heritage. The historical context along with the story narrative delivered more information than most of the liquor ads out there. In fact, Jim Beam’s ad particularly scored 30% above liquor norms.

    9. Nike – You Can’t Stop Sisters

    Rank Brand Ad Title Length Narrative Score
    9 Nike You Can’t Stop Sisters 1:00 8.2

    This ad earned above apparel norm score on attention and likeability and it’s presumed only because of a story between the heart-warming and poetic imagery. According to some observations, it was Nike’s lowest-scoring ad on Desire and on Relevance too.

    With very subtle branding there was no explicit link to the story. This shows that sometimes outstanding storytelling, alone does not make a top-notch ad.

    Here are some of the top 9 storytelling trends in ad marketing that industry experts should be aware of in the foreseeable future.

    • Data-Driven storytelling
    • Stories that are directly sourced
    • Brands becoming associated with immersive podcasts
    • Companies and Brands hiring public relations companies to create their stories
    • Sparklines provide a visual representation of data
    • Visual storytelling focuses on driving the narrative in the frontline
    • Storytelling Marketing helps customers to learn about food brands
    • Advertisers should tell stories via new “Digital Realities”
    • Marketers like to direct Influencers to tell stories their way

    Although we’ve got more technology at our levels than in early times, the power of a simple story always beholds everyone firmly. However, if you choose your ad to tell a story then ‘as long as you spin a good yarn’ with an intriguing plot, compelling characters, and plenty of emotion—will keep your audience captivated.

    Conclusion

    Storytelling marketing not only opens up a world of creativity for marketers but also enables brands to communicate key messaging in a way that needs no explaining. Here’s a top-secret: It’s all about balancing an insight with killer creativity because no story, no glory.

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    FAQs

    What is Storytelling ads?

    Storytelling ads are passively developing the strength of emotional connection in advertising. These storylines are basically emphasizing ones like “dramatic story,” “powerful history,” “love the storyline” and “tells a meaningful story”.

    Which are the best storytelling ads?

    • Mercedes – Bertha Benz
    • Travelers – Legacy
    • Charles Schwab – My Journey
    • Hallmark’s – Mom’s Love is for Always
    • Principal Financial – Dream Car
    • University of Phoenix – Find Your Wings
    • Verizon – First Responders, Jim Beam – Raised Right.

    Which is the best advertising platform?

    Social Media, Print Media, Television, Radio, Direct Mail, and Email are some of the best advertising platforms.

  • Craigslist- Top 12 Interesting Facts About the Advertising Website

    Advertisements play the most important role for both businesses and customers. It enables businesses to market themselves and helps the customers to know about their market.

    Traditionally, the best source of advertisements was the newspapers. Everyone used to read so, its ad sections used to work well. Now, people are digitizing. They need everything on their devices. So, advertisements have also been digitized to keep up.

    In the world of digital advertising, a name that got super popular is Craigslist. This advertising company shifted the newspaper ad section to a website.

    Since most people are dependent on the internet, Craigslist enables people to know about various ads online. It has almost all the sections of ads like jobs, housing, gigs, community service, etc.

    Craigslist- The Boon for Online Advertising
    Foundation of Craigslist
    What does Craigslist Do?
    Interesting Facts About Craigslist
    FAQ

    Craigslist- The Boon for Online Advertising

    Craigslist is an advertisement website. It is comprised of classified sections of ads. These ads include housing, sales, items wanted, services, and whatnot.

    It is like an online version of a newspaper’s classified section. The best part about the website is that it’s free to use. It allows people to post ads about their products and services online. This in turn helps the customers to know about various listings in one place.

    Foundation of Craigslist

    Craig Newmark
    Craig Newmark

    Craigslist was founded in the year 1995. Craig Newmark is the founder of the website. As it shows the name of the website is inspired by the founder’s name itself.

    It started as an email list. Craig meant to share the latest happenings in San Francisco with his friends. With time it has now grown into one of the leading platforms for classified advertisements.

    What does Craigslist Do?

    Craigslist Homepage
    Craigslist Homepage

    In simple words, Craigslist provides an advertisement platform for both buyers and sellers. The sellers or service providers can post their ads on the website. For this Craigslist charges them a small amount of money.

    This allows the buyers to know about various products and services online at one stop. It helps people get connected within their community.

    Interesting Facts About Craigslist

    The following are some of the interesting about Craigslist:

    One of The Most Viewed Sites

    Everyone knows that Craigslist is a popular website. But very few know that it is one of the most viewed sites in the world. It is the 33rdmost viewed site in the world. With its origin in the United States, it is the 7th most viewed website in the States.

    More Work and Fewer Hands

    Craigslist is the name that holds great importance in the field of online advertising. Since its origin, it has grown a lot and created a big place in people’s hearts. Almost everyone thinks that there must be a huge team to support its smooth functioning. There are mere 50 employees (2017) that work behind this masterpiece.

    Multiple Languages

    Craigslist born in the United States not only operates in English but other languages as well. It is offered in Dutch, French, Spanish, German, Italian, Swedish, and more.

    More Visitors Than Netflix

    This fun fact is more shocking than fun. Netflix being the most popular OTT platform have a huge audience. On the other hand, Craigslist without having any marketing strategy, manage to get more visitors than Netflix.

    An Amazing Patron

    This is a lesser-known yet outstanding quality possessed by Craigslist. In the year 2018, Craigslist owner, Craig Newmark made a donation of $143.8 million to a charity just higher than Bill and Melinda Gates.

    Doesn’t Work with The Intention of Profits

    Craigslist does not work with intention of raising its revenue. The CEO, Jim Buckmaster has made this clear in various interviews. The company started Craigslist Foundation in the year 2001. This is a non-profit organization that supports community building.

    The organization provides low-cost as well as free events and online resources to everyone.

    A Dunbar Number’s Follower

    Craigslist is a follower of Dunbar Number. This is a psychological notion. It states that human groups have a cognitive limit. It means that there is a limit to the number of stable relationships that a person can have at a particular point in time.

    Following this principle, Craigslist keeps its employees less in number.

    Craigslist has various classified sections. One among the various is the personal section. In this section, there is an option for dating and romance. Here, people can post ads according to their required preferences.

    The site became a popular platform for gays and lesbians. Since they sometimes find it hard to find people with similar preferences, Craigslist became the desired website for them. The section was shut down in 2018 after Congress passed a Bill on trafficking.

    Sales of McLaren F1, Bugatti Veyron

    Craigslist does support the sales of old and used cars. But who would have thought that people could post ads about luxury cars and get a good price online?

    People have posted ads about expensive cars like Bugatti Veyron, Mustang GT, and McLaren F1.

    Craigslist Bugatti Replica Ad
    Craigslist Bugatti Replica Ad

    Craigslist’s Personal Section Got Shut Down

    In the year 2018, the US Senate passed a bill. The bill allowed the prosecution of any website that enabled sex workers to post ads online. Craigslist instead of developing some safety measures decided to shut down the personal section.

    Craigslist Personal Section Shut down
    Craigslist Personal Section Shut down

    A User was Able to Get a Porsche from bartering on Craigslist

    Craigslist user that bartered phone for Porsche
    Craigslist user that bartered phone for Porsche

    A young boy once traded an old phone for a better phone. Later, he stepped up the game and bartered iPod, laptop, a bike, Ford Bronco. Following the barter pattern, the boy ended up with a Porsche worth $9000.

    The fun part is that he bartered this whole process on Craigslist.

    Millions of Listings

    Craigslist supports listings in millions. Every month, more than 100 million ads are posted on the platform. Out of these, more than 2 million are for jobs. The platform has helped millions of people get jobs.

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    Conclusion

    Craigslist has appeared like a boon of technology in the advertising market. It is one of the earliest and the most successful platforms for advertising. Craigslist enables users to post any type of ad. However, it does have certain restrictions. These include abusive and discriminatory language, jobs that breach the ethic of equal employment opportunity, etc.

    Like anything else, Craigslist also has both sides- positive and negative. There have been cases of theft, assault, and other crimes because of ads posted on the website. The bright side, however, is that it has been a blessing for both sellers and customers.

    FAQ

    How does Craigslist make money?

    One of the ways Craigslist makes money is by charging a $25 fee for posting a job listing.

    Do people still use Craigslist?

    Yes, according to a report many people still use Craigslist.

    What is Craigslist mostly used for?

    Craigslist is a website used for viewing jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussion forums.

  • Patriotic Marketing – How Patriotism has Become the New Marketing Trend in India

    Patriotism is a political ideology. It means an emotion of devotion and a sense of attachment to the homeland. This feeling creates a sentiment of oneness among all the citizens of the country. This quality is quite omnipresent in the world. We love where we are born and that attachment can be seen throughout. We feel like a part of something big and the hope that it brings is immense. That feeling of being united with all other citizens who are sharing the same land and laws is what we call patriotism.

    However, as capitalism grows and more and more businesses are being set up, we can see how the world is changing. It is changing and the little elements are changing too. We see business and advertising penetrate into our daily lives. They are so omnipresent that if we don’t find them, we feel like something is missing. That kind of effect can be seen in every strata. Businesses have changed and manipulated the meaning of patriotism to its benefit. They have now begun using the term for promotions of their product. It truly makes a good combination. This article is just about that, no BS. read on to see how the marketing world innovatively uses patriotism as a promotion mechanism.

    What is Patriotic Marketing?
    Advantages Behind these Patriotic Adverts
    Examples of Patriotic Marketing
    FAQ

    What is Patriotic Marketing?

    The phrase patriotic marketing is that form of marketing when the theme of the marketing campaign aligns itself with the feeling of patriotism. There are slogans, images and catchphrases to lure people and convey a message of pride and honour for the country.

    This new form of advertisement uses that united and pride feeling of the citizens as their face of the marketing campaign. This helps in the wider reach of the campaign and that also ensures that people are connected to the advertisement (emotionally). The intentions are yet to be found but patriotism as a marketing technique works 9 out of 10 times in India.

    It can take many forms and types. It can be promoting the product that is “Made in India”, or the product being made with raw materials from India. It can also use colours to wake up the inner patriot in you. This happens every August when brands start campaigning about independence and freedom.

    Tata Tea Independence day ad
    Tata Tea Independence day ad

    Moreover, they tend to change colours too, to green and saffron and white. The change in colours happens to instil the feeling of patriotism in the citizens and to cash out on the opportunity of the big independence day.

    Advantages Behind these Patriotic Adverts

    There are countless benefits for colouring a brand campaign into the colours of the national flag. The benefits entail some said and some unsaid feelings, it also goes through people’s hearts. This type of marketing has to be very careful in its actions as it can make someone feel bad or offend someone in some way. If done right, it can become the recipe for success for your brand and the product that your brand offers. Let us see on what dynamics, this sort of advertisement helps and why.

    Unity and crowd

    This is the most basic example of why patriotic marketing works. It is the epitome of unity and connectedness in this digital world. Anything that has the ability to unite people will result in activating some sort of crowd work, which leads to more conversion of viewers into customers. Most Indians are patriots and thus most Indians will be moved by this type of marketing campaign.

    Emotional appeal

    There have been countless incidents that have proved that ‘marketing’ works mostly on principles of psychology. Humans are social animals and they love to live in clusters because it is safe and efficient. Emotions originated from being in constant company with others.

    When we see something emotional, our hormones go dancing and we remember that thing for a long time. This is what marketing with any emotional theme does to our brain, it brings the emotional hormones to life and it makes them dance.

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    Examples of Patriotic Marketing

    If you have read this article all this while, then you might be bored of explanations and more explanations. This chain needs to break to save the attention timeout of your brain. Let us now see a few examples to make the topic more clear.

    Tata tea

    This famous phrase “Jaago re” is the campaign aired by Tata tea. Tata is a brand that has a long history and strong goodwill. It has maintained to face the Indian business seas for many decades now. Its history and integrity are as old and strong as India itself. Jaago re is an attempt to wake up India and act in a positive direction.

    Chai or ‘tea’ is the perfect partner for this campaign because it is the most common drink Indians have after waking up in the morning. So, going by that theme, the Jaago re campaign kicked off. The campaign aims to change how people look at India. Their tagline goes like “Chai piyo, soch badlo” which means to look at things from a different perspective.

    As India faces many issues and problems, we cannot deny the fact that we have also done some good work in many areas. It is about perspective and the will to act in a positive direction. Jaago re which means ‘Wake up’ in English is a synonym for ‘Waking up to act’.

    Here’s the campaign. The video entails a protagonist or the lead person giving people chai to wake them up. He says that widely awake people are still sleeping. Upon asking why, He says “If you are not casting your vote on the day of voting and came to watch a film instead, then you’re not awake, you’re sleeping” then comes the tagline that says “Jaago Re” which inspires people to be more than just onlookers onto the development of the country India. The tagline inspires people to volunteer in the process of developing the nation.

    Amul

    There is a big chance that you have already heard that catchy jingle that goes like “Amul doodh peeta hai India”. That literally translates as ‘India drinks Amul milk’. The advertisement campaign shows various colours of India. It shows the various activities young people do, like dancing and playing and running furiously anywhere.

    The youthfulness of the advertisement resembles the youthfulness of the country. The reason is the fact that India is a young nation with an average age of about 28 years. This campaign celebrates the activeness of Indian youth with a catchy jingle that is sure to get on to your mind.

    There is another advertisement that propagates the brand value of Amul. It celebrates the ubiquitous nature of Amul products. The ad shows how Amul can be used everywhere where there is food. ‘The Taste of India’ is a wonderful example of boosting revenues with the promotion in the forms of hope and unitedness.

    Patanjali –

    The brand needs no introduction, Patanjali is the brainchild of Baba Ramdev. Baba Ramdev is probably the most famous yoga guru in India. Also, he is by far the most notable advocate for natural living. With these touchpoints in mind and along with some Indian or patriotic marketing, he came up with the idea of Patanjali.

    Patanjali is now synonymous with every Indian household. It has products that range from hair shampoos to atta noodles and more. All this with the aim of “Swadeshi” or products that are made in India and made for India.

    Their marketing department knows a lot about India. They know the significance of a cow and how animals are mistreated in procuring milk or dairy products. They created a masterpiece campaign that talks about everything, from being made in India, to cow mistreatments, and safe and natural ghee.

    Kajaria Tiles –

    India is an under-construction country, there is always something that is under construction. The spirit of a constructing country propagates many brands that are in the construction business. One of the most iconic names is the “Kajaria Tiles”. They have a campaign named “Desh ki Mitti” which reflects the intentions and emotions of Kajaria.

    It was helmed by Repindia and they roped in Akshay Kumar as the brand ambassador. They made the campaign reflect upon the value that the brand wanted to propose. The tagline went like “Dekh ki mitti se desh ko banate hain” which translates to “Let us build the country with its own soil”. It needs to be noted here that the campaign was highly successful among viewers.

    This advertisement shows how India has turned out to be a super nation and how everyone hopes for the country. It celebrates how we say namaste in an international gathering because we are connected to the roots of our country.

    The fact that Indians love their roots and it literally provides them energy to do more in life is the reason why this advertisement is quite successful. Be it in the field of sports, or war, or scientific advancements, India is not lacking behind in any sphere and we get that power from “Desh ki Mitti” that is “The soil of our homeland”.

    Coca-Cola

    Coca-Cola entered the second largest country on the globe with an advertisement that portrayed “Happiness”. They have constantly tried hard to get going in that direction. It is the most popular soft drink company in India.

    With its advertising around the game of cricket and uniting the different cultures of India, it has come to a point when everyone knows what coca-cola is. Thus, the company enjoys great revenues and nice goodwill. This video can be a good example to show what kind of hope and happiness this brand tries to reflect on its audience.

    The real deal that these guys pull off is the India-Pakistan relation. As we all know that India and Pakistan share a love-hate relationship, brands try to monetize on this too. Coca-Cola has a very famous TVC (TV Commercial) that tries to connect people from India and the people of Pakistan a little closer.

    What they did was that they install a machine in both countries. The vending machines were connected to each other through the internet or whatsoever and would only work when some actions were performed on both sides of the machines. ‘Work’ here means that it will give out free Coca-Cola to volunteers on both sides. So, people were dancing and singing and doodling shapes to get a free cola and meanwhile they felt that they were connected to the other countrymen.

    Paytm

    It would be safe to say that Paytm is the face of the beginning of cashless transactions in India. It is a startup but it does not feel any new, it feels like Paytm was an integral part of payments for years.

    After the demonetisation that happened in 2016, online payments were the most efficient refuge for people trying to transact on a daily basis. It has started a tough fight that is against the problem of payments in India. We face the issue of coins every other day and it is hard to keep a lot of coins (Small denominator notes).

    Paytm started a campaign that prompted people to pay digitally to make transactions a smooth flow. The Indian government also boosted and helped this campaign in its capacity. It was a wonderful and efficient way of translating for everyday essentials and it also struck a chord with citizens. It was titled “Aadat se Azadi”.

    Soon after that Paytm became also vocal for women participation in labour and changing and upgrading Indian payments scenes. They made some advertisements showcasing women’s roles in the economy too.

    Bajaj

    Here is a bonus clip for curious minds. Bajaj made a bike from the metal of INS Vikrant and made headlines along with real cash.

    Do you remember the Bajaj Vikrant motorcycle, the V15? It was marketed as a machine that is built with the metal INS Vikrant. INS Vikrant is the indigenous aircraft carrier that was also the first-ever that was built in India. That bike was and still is quite famous.

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    Conclusion

    Reading the above examples I can quite safely say that Anything can be a marketing campaign. Brands have not left any product that can be marketed in any permutation or combination of different themes. You mix some products with national colours and what you get is a wonderful marketing campaign. Brands do it every time.

    Patriotic marketing goes a long-long way in promoting national pride and the product. It is a topic that everyone is too careful about because it can hurt some sentiments too. However, if done correctly, it can lead to great revenues and good social scores.

    Some brands are too patriotic or they do that for the sake of marketing, we do not know for sure. One thing is sure that the sense of unity and pride or patriotism unites us like nothing else in the world.

    FAQ

    What is patriotism in marketing?

    Patriotic marketing is a marketing technique that involves the use of promotional strategies that convey a sense of national pride.

    How is patriotism used in advertising?

    Brands use patriotism in advertising by using patriotic imagery in their ads.

  • How To Promote Your Business on Zomato? | Increase Sales On Zomato

    If you own a restaurant, café, or bakery, you need to advertise your business on popular food delivery apps (if you haven’t done so yet). Zomato is one of the most popular food-delivery apps in India. So you must advertise your dining business on Zomato for the sake of marketing. Moreover, if you advertise your business, Zomato offers you a ‘track performance’ feature that can be used to analyze how your advertisement campaigns perform on Zomato. More than 12,000 restaurants have already been advertised on Zomato. Why should you be left out? Before you understand how to advertise on Zomato, you should know why to use the food delivery app.

    Why Advertise on Zomato?
    How to Advertise on Zomato?
    How to Promote Business on Zomato?

    Why Advertise on Zomato?

    Zomato Ads
    Zomato Ads
    • If you advertise on Zomato, your advertisement will appear as a banner on Zomato’s mobile app and website. The visibility of your restaurant is boosted in the collections where you already appear.
    • Zomato offers showcased advertisements when customers in your local neighborhood search on Zomato.
    • Zomato offers state-of-the-art analytical tools that you can use to analyze how your advertisements perform on its platform.
    • You can record and listen to calls regarding your restaurant or café and evaluate your customers’ preferences along with their queries.

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    How to Advertise on Zomato?

    1. Go to the Zomato website.
    2. Scroll down and find the ‘For Restaurants’ column.
    3. Click on ‘Products For Businesses’.
    4. Under ‘Advertise Your Business’, click on the ‘Learn More’ button.
    5. You’ll see ‘Advertisement On Zomato’ and click on the button saying ‘Yes, I’m interested’.
    6. If you haven’t yet added a restaurant, you will be asked to add it. If you have added your restaurant, go to step 7.
    7. ‘Add Media To Dashboard’.
    8. You will now be able to customize your advertisement using filters. The first filter is the ‘Placement page’ where you select your advertisement’s display location (such as the homepage). The second will ask you to choose the dimensions of your advertisement. The third filter is ‘Banner Type’ which has options such as ‘Banner Website’, ‘Banner Collection’, etc.
    9. Select the start date and end date for your ad campaign.
    10. Upload your artwork that will be displayed as the advertisement.
    11. Make payment for the advertisement.

    And that’s it. Your advertisement will appear on the website within 24 hours after the start date. After your advertisement campaign starts, you will receive a screenshot of your advertisement which will confirm the start of your ad campaign.
    After the ad campaign has been completed, you will receive a report of the campaign at your email address.

    Also Read: Zomato Marketing Strategies: How the Brand Emerged as a Leading Food Delivery Service Provider

    How to Promote Business on Zomato?

    1. Provide Special Deals and Offers to your Customers

    You should provide special deals, offers, and discounts to your customers once in a while. This ensures your existing customers continue to buy their favorite meals from your restaurant while attracting new customers.

    2. Meals of the Day!

    Offering a special ‘meal of the day’ is one of the best ways to advertise your restaurant. This exercise spurs curiosity among foodies and lures them to your dining place.

    3. Happy Hours

    Offer special discounts and promotions only during specific hours. These special time slots are popularly known as ‘happy hours’. An example of happy hours’ discount is “buy one drink and get another one free between 3 PM and 6 PM.”

    4. Be Unique

    Offer cuisines people haven’t heard of before. You could come up with sweet dishes or traditional delicacies that haven’t become mainstream yet.

    5. Zomato Banner Ads

    Ad banners improve your visibility through personalized banners on Zomato’s web and mobile discovery platforms. Additional exposure is available via collections. Boost your visibility on collections where your restaurant has already been featured. In short, run advertisements on Zomato to the maximum possible extent.

    Promoting your business on Zomato can be extremely beneficial. If you are a new business and do not want to invest in advertisements, Zomato also offers other options for promotion.

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    FAQs

    How do we start a business on Zomato?

    Steps to register your restaurant on Zomato:

    • Create a Zomato review listing. Visit Zomato’s ‘Add Restaurant’ page.
    • Submit requests for ‘Zomato Partner Registration’.
    • Alternate method: Call the Zomato tie-up contact number.
    • Keep soft copies of the legal documents ready.
    • Get the paperwork done and go live.

    What is Zomato Business Model?

    Through its food delivery business, Zomato charges a commission fee from restaurants on the basis of orders. While users pay a delivery fee, Zomato earns through restaurants that pay a commission fee for each delivery. The commission is then split between the delivery partner and Zomato.

    How does Zomato Advertise?

    Zomato, the global restaurant search, and discovery service, has introduced context-based advertisements on its mobile app. These advertisements symbolize a shift from Zomato’s earlier model where ads appeared only on the website. Using location-based information (GPS), the app will show in-line ads targeted at users in a certain geographical area.

    How to promote on Zomato or how to promote your restaurant business?

    The best way to attract customers to Zomato is by promoting the restaurant through visual content. You need to post bright and attractive photographs of the dishes available on your menu.

    How much does it cost to put an ad or how much Zomato charge from restaurants?

    Zomato Advertising Cost: Zomato charges as much as INR 40 to INR 50 per click for an advertisement on its platform. The charges are far greater than what Google and several other players charge.

    How to register on Zomato or how to add a restaurant to Zomato?

    • Step 1 – Go to zomato.com and click on the ‘Add a restaurant’ button at the bottom of the page.
    • Step 2 – Complete the basic form to get your application underway.
    • Step 3 – Fill in the detailed form that follows.

    How to increase sales on Zomato or how to increase visibility on Zomato?

    • Online ordering through Zomato App: As a restaurant, you should be aligned with the Zomato app.
    • Staff: Your staff should also be kind enough to take orders down when the time comes.
    • Condition of food at the time of delivery.
    • You can advertise on Zomato.

    How to promote food delivery business?

    1. Create a Website for Your Delivery Business.
    2. Keep Improving the Quality of your service.
    3. Collaborate with Food Bloggers.
    4. Market Your Delivery Service through Social media.
    5. Create a Mobile App.
    6. Do a Restaurant and Food Establishment Outreach.
    7. Print and Handout Business cards or Fliers.
    8. Attend or Sponsor a Local Food Event.