The Indian Television Industry produces thousands of programs in many Indian languages with the Hindi, Tamil and Telugu factions of the industry being the largest. In 2021, the Indian Television Industry was worth INR 720 billion and is estimated to reach INR 826 billion by 2024.
Emergence & Expansion of the Television Industry
Television emerged on the Indian market in 1959 as an experiment which offered two-hour programs for a week. It soon garnered popularity and by the 1970s television centres were opened in other parts of the country. The year 1976 saw Doordarshan emerging as a separate government department and in 1982 it telecasted the 9th Asian Games. The 1990s saw the television industry expand with the emergence of private television channels. It began after CNN broadcasted the Gulf War. STAR (Satellite Television Asian Region), which was based in Hongkong entered into an agreement with an Indian company giving birth of Zee TV. Several other channels came into existence during this time including regional channels and international channels like CNN, BBC and Discovery offering different categories of entertainment to a wide variety of audience. This expansion also gave rise to DTH (Direct To Home) cable operators. By the year 2016, Indian Television boasted of 857 channels of which 184 were paid channels.
Television has become an integral part of people’s daily lives. The popularity of the medium is due to its capability to cater to the needs of its audiences through various shows of different genres telecasted through various channels.
Revenue Generation Model
As with any commercial enterprise, television industry operates with the basic idea of generating revenue and posting profits. The various channels generate revenue from three basic streams – Advertisements, Subscription Services, Sponsorships & Product Placements, Licensing owned Content and Re-transmission Fees.
1. Advertisements
Television channels sell airtime and slots to advertisers who wish to showcase their products or services during commercial breaks. The slot and airtime rates depend on the time and on the popularity of the show as well as the time-length of the advertisement itself. Advertisements broadcasted during prime time cost more than those which are broadcasted at low viewership slots, like mornings or early evenings. Even the TRP (Television Rating Points) ratings of the show affect the airtime rates.
2. Subscription Services
This is a two-pronged process. Some television channels are made available to subscribers, by DTH operators, on payment, which could be monthly or annually. A part of this subscription fees goes to the channel itself. This model of revenue generation is largely volume based.
3. Sponsorships & Product Placements
Television channels are a high interest sponsorship venue due to their wide and deep audience penetration. They receive funding from sponsors for programming. A high revenue is also generated from specific advertiser product placement within their shows.
4. Licensing Owned Content
Television Channels also produce and distribute content like programs or movies and generate revenue by licensing or outright selling the rights to other networks or streaming devices.
5. Re-transmission Fees
Television channels charge fees from cable distributors and satellite operators to allow them the right to retransmit their local signals. This can happen for a program that sees high demand.
Specific coverage of live events like sports, concerts or award shows are also a high revenue generating stream for television channels. Such events attract large audiences which, in turn, translate into higher advertisement rates. Another minor, however, effective revenue generation source is the internet. Television channels stream their program episodes via YouTube and generate income on the number of times the program is viewed. This also works as an advertisement for the program and the channel and can increase their audience reach.
Trends in the Television Industry
The delivery of television programs to the audience has undergone a huge change, especially in the recent years. What was delivered through relied antennas has switched to dishes, distribution through cable networks and direct broadcast satellites. Through the use of Internet Protocol Television, programs are available to watch on mobile phones.
Conclusion
The television industry is fiercely competitive and its revenue generation is heavily dependent on capturing the viewers attention and sustaining it. Effectively, it is that attention that the channels sell to the advertisers. While the TV channel landscape continues to evolve with the rise of digital media and streaming services, the fundamental principles of generating revenue through high-quality content and effective advertising remain constant.
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The revenue of TV channels in India primarily comes from advertising, which contributes around 70-80% of their total revenue.
As per industry estimates, the Indian TV advertising market was valued at approximately 35,000 crore INR (~$4.7 billion) in 2021.
The television revenue is expected to grow at a CAGR of 4-5% and reach Rs 826 billion by 2024, according to EY FICCI M&E 2022 report.
The report says, the ad revenue of TV is expected to become Rs 394 billion in 2024.
Revenue from subscriptions for TV channels is expected to reach Rs 415 billion in 2023.
Marketing is one of the most important factors for any kind of brand. If they want the existence of their brand to be known, the marketing of that brand has to be done right. Advertising is one of the main parts of marketing. When you advertise, the audience starts knowing about your brand and it creates a demand for your product or services amongst your potential buyer. When we talk about advertising, billboards are one of the main aspects of them, and when it comes to Billboards what is better than Times Square?
In this article, we will talk about the biggest advertising hub in the world and will decode how it has contributed to the success of so many brands. So, let’s not wait anymore and get started with the business.
“It’s pretty cliched, but Times Square is just incredible. You really feel like you’re in the capital of the world.”
To be honest, there is hardly anyone who doesn’t know what Times Square is. It is a tourist destination located in the neighbourhood of midtown Manhattan in New York City. Not to forget, it is an entertainment centre and a vital commercial intersection that is filled with billboards and advertisements.
As it is one of the busiest areas and over 360,000 people pass through this place daily, advertising here is one of the best if not the best option for brands. It is also said to be the most visited tourist place and it welcomes over 50 million people every year. This place deserves to be called the advertising Mecca because of its location and all the other reasons; this is also a place where billboards are the most expensive ones that are out there.
History of Times Square
Old Times Square
Now that we know, what Times Square is, let us unravel its history and how it came into existence. The 42nd Street at Longacre Square was renamed Times Square in 1904 and just three weeks later the first electric advertisement was put on there. The whole area is not only filled with advertisement boards that are larger than lives but it also is home to multiple theatres and restaurants.
During World War I, theatres were moved down to Times Square from other entertainment districts. Before Times Square became the area that we know, it was a place where crimes were quite common but now different and new technologies are used to make the advertisement more eye-catching and grand.
Why Times Square Ads Are So Famous
Some of the benefits one gets from advertising in Times Square are:
When you advertise your brand in a Billboard located in Times Square, and then naturally it means that you’ve made it to a place where you’re able to afford it, it leaves out the status of your brand.
In a day over 360,000 people pass through it, so the chance of your brand not getting noticed is minimal to none.
Thousands of advertisements can be seen in Times Square but there are some creative and grand ones and they are down below:
American Eagle
This American clothing mostly focuses on kids and teenagers. So when they launched a new collection they decided to place the ad on Times Square, the ad consisted of kids visiting Times Square who started dancing and having a blast on the roads of Times Square. This generates a lot of attention as it involves involving and engaging its audience and this includes kids who happily advertised for them.
HP
One of the well-known technology companies HP came up with a jaw-dropping advertisement, it was so huge that it took up to 10 billboard screens to place the ad. The ad consist of Serena Williams challenging a robot and the fight continues on all the screens, it was no less than a movie.
Toyota
The company for their new car model Prius model hosted a drawing competition where they ask people to pull out their iPhones and submit their drawings and those can be seen on the billboard for other people to see. This was a great idea to engage with the audience and make them involved in the advertisement.
Domino’s
One of the most loved Pizza brands, Domino’s took a risk by creating an advertisement that consists of real reviews that are given by their customers and displayed in Times Square in front of everyone. It was a brilliant advertisement not to forget risky as well. This showed how the brand is not afraid of criticism and how it is so transparent towards the general audience.
Mini Cooper
Mini Cooper in Times Square
This brand of car from Mini Cooper created a unique advertisement by developing and placing small cars beside the billboard and showing their new models to the general audience. Attaching a car next to a billboard on the side of a massive skyscraper, created quite a hype.
Brands That Advertise in Times Square
There is hardly any well-known brand that has not been advertised in Times Square. From launching new music or films by the entertainment houses to launching new models of cars and a collection of clothes from luxury brands everything can be found here. Some big brands like Chanel, Hyundai, Samsung, and others. The brands launched new campaigns and they can be seen here as well. Even birthday ads of celebrities are also grace here.
How Much Does it Cost to Advertise in Times Square?
It depends on different factors, that as the length of the advertisement, the type of the advertisement, and the number of props needed. The cost can be between $5000 to $50,000 per day.
Times Square is one of the biggest hubs of advertising, for any brand that wants to reach out to a large number of people, it is the best option to put up their advertisement on one of the billboards of Times Square. With technology, it is improving day by day and it looks like the hype for Times Square is here for the long run.
FAQs
Why is Times Square famous?
Times Square is the busiest pedestrian area and is one of the world’s most visited tourist attractions. It is famous for loads of theatres and is the centre of the major entertainment industry.
How did Times Square get its name?
It is called Times Square when The New York Times took up its headquarters place in the building.
How much does it cost to advertise in Times Square?
It costs approximately $5000 to $50000 to put up an advertisement in Times Square.
How to get a billboard in Times Square?
You can book your slot by visiting Times Square’s official website. Pick a date, upload a photo, and complete the process by making the payment.
We are all tired of seeing ads, pop-ups, and banners every time we visit a website.
The ads distract us, and sometimes they are so many that the page becomes unreadable.
Although today, I will tell you a solution that will put an end to all these annoying ads.
Since most of you might be using Chrome you can install the extensions mentioned below to block ads.
Keep reading this article to know about the top 5 chrome extensions for ad blocking that you can install for an ad-free browsing experience.
(Note: The prices of the extensions keep changing, so the price that we have mentioned below might change by the time you read the article. To get an accurate pricing model visit their official website)
Since AdGuard has the largest tracker filter lists containing more than 10,000 rules it will block most of the third-party tracking systems, spyware and adware.
If you visit any of the malicious and phishing websites it will warn you.
It increases page loading speed and saves bandwidth.
All the social media widgets can also be removed using the ‘social media filter’.
Pros:
Blocks the majority of the ads and trackers.
Malicious and dangerous websites are blocked as well.
Blocks most of the known crypto-jackers including CoinHive.
With its ‘element-blocking’ feature, you can block any element on the page.
Cons:
No support for live chat.
To access more advanced features you need to buy their premium plan.
Ghostery
Extension Name
Ghostery – Privacy Ad Blocker
Ratings
4.6
Users
2,000,000+
Pricing
Free for Chrome, Pricing starts from $4.99/month
Ghostery Extension
Ghostery is open-source software that takes ad blocking to the next level.
It blocks all the different kinds of ads, stops trackers and loads your website a lot faster than before.
Features:
Blocks ads that steal your personal information and de-clutter your page.
Clicks you out of all consent dialogues in favor of never tracking.
Ghostery x-rays the websites that you visit and shows you all the hidden trackers.
Block or unblock individual trackers.
The dashboard gives you all the insightful information regarding ads and trackers.
Websites load faster.
Works with Chrome, Firefox, Opera, Safari, and Edge.
Pros:
Intuitive user interface.
To protect your privacy its AI-driven technology neutralizes the trackers and gives them random numbers that restrict the data collectors to know your actual identity.
The dashboard gives you a detailed analysis of the trackers.
There are dedicated apps for android and iOS devices.
You can listen to your favorite songs without interruptions on Spotify, SoundCloud, or YouTube Music.
Most website owners use anti-adblocker detection to restrict people to use ad-blocking software. But, with AdLock’s anti-adblocker detection you can bypass such restrictions.
Keeps your browsing data safe by blocking third-party trackers, ad/malware attacks, and all forms of online tracking scripts used by Google, Facebook, etc.
Protects you against viruses.
Increases your page loading times.
Whitelist websites that you don’t want to block or blacklist again.
Pros:
You can also block ads on video and audio streaming services like Youtube, Spotify, SoundCloud, or YouTube Music.
You can also adjust the filters that determine what should be blocked on the webpages you visit.
Cons:
The extension only works on Chrome and Safari.
The android app is not available on the Google Play Store.
The above graph shows the countries with their ad blockings usage rate in percentage.
Adblock Plus
Extension Name
Adblock Plus – free ad blocker
Ratings
4.5
Users
10,000,000+
Pricing
Free
Adblock Plus Extension
Adblock Plus blocks annoying video ads, banners, and pop-ups.
It not only blocks ads on your Chrome browser but also blocks Facebook ads and YouTube video ads.
Features:
One of the most unique and controversial features of this tool is Acceptable Ads (AA). This feature enables websites that solely rely on advertising to show you ads while maintaining a positive user experience.
Block viruses and malware that are hidden in the ads.
Keep your browsing data safe by blocking ads that track you.
It works with major browsers like Firefox, Safari, Chrome, Microsoft Edge, Opera, and Yandex.
Improve website loading times
Pros:
Easy to use.
Blocks the majority of the ads.
You can whitelist websites and allow them to show ads to you if you feel that the ads don’t harm your viewing experience.
24/7 free and consistent support.
Cons:
The Acceptable Ads (AA) feature is turned on by default but, you can turn it off.
Which One Should You Use
uBlock Origin is the best overall ad blocker.
Since it comes with dozens of customizable features and is very effective in blocking ads you can give it a try.
uBlock Origin is an open-source software which means it is constantly getting better. Plus, it is completely free to use.
So, we will recommend you to use this ad blocker first and see if it matches your needs.
If you want a comprehensive solution that can block ads, trackers, malicious websites, and even crypto-jackets then AdGuard is for you.
AdGuard is the best overall ad blocker after uBlock Origin.
Although to access its advanced features you need to opt for its premium plan.
If online privacy is your biggest concern then Ghostery is best since it is very much capable of blocking trackers and malicious websites.
So, with Ghostery your data is protected and you can enjoy a safe browsing experience.
Adblock Plus has been in the industry for many years and even today it is effective in blocking ads. You can use it for free.
Although there were rumors that top advertisers like Google have paid money to the company to show certain ads to their customers.
As you know the software has a ‘whitelist’ feature turned on by default that allows certain websites to show ads.
But, this doesn’t mean that Adblock Plus is bad software.
It blocks the majority of the ads but, you may see some of them popping through your screen.
If Adblock Plus doesn’t work for you then AdLock is also an excellent ad blocker that you can try.
It will block ads, pop-ups, and even trackers. However, AdLock isn’t free.
If you want to choose between Adblock Plus and AdLock, we would recommend you go forward with AdLock.
Before you install or buy any of the ad blockers you need to understand no ad blocker is perfect in all cases.
Sometimes, advertisements will make their way to your home screen. Advertisers don’t want to lose out on even a single opportunity to show you ads.
This is the sad reality of the world we live in.
Although if you use these extensions you’ll be able to filter out a lot of irrelevant and annoying ads.
FAQs
What are some of the most trusted adblockers?
Some of the most trusted adblockers are uBlock Origin, AdGuard AdBlocker, Ghostery, AdLock and Adblock Plus.
What’s the difference between AdBlock and AdBlock plus?
The major difference between AdBlock and AdBlock Plus is that AdBlock Plus started off as a complete adblocker tool, whereas AdBlock was inspired by AdBlock Plus and started off as an extension only.
In terms of features, feel and look they do not have much difference.
Is there a free adblocker for Google Chrome?
uBlock Origin is a free adblocker for Google Chrome.
Today, I am going to tell you the marketing strategy of a very famous chocolate. Guess the name of this brand using these hints.
It comes in a bright red wrapper, has a simple yet catchy tagline, and is associated with Google Android System.
It is a chocolate-coated wafer which people usually have in their ‘break’. I know many of you must have guessed the name. I am obviously talking about KitKat.
The chocolate which was launched in the UK in 1935 has become very popular and everyone at least once in their lives has eaten this mouth-watering chocolate wafer. In the United States alone approximately 192 million Kit Kat bars are sold every year.
Let’s understand the marketing strategy of KitKat in great detail.
The brand Kit Kat originated in the late 17th century in London. The first four-finger wafer was manufactured on August 29 1935, in New York.
Later in 1937, the product was rebranded as Kit Kat chocolate crisp. The famous tagline ‘Have a break Have a Kitkat‘ was first launched in 1958.
During the second world war in 1942, there was a shortage of ingredients including milk. Due to this the recipe of KitKat was changed.
A blue wrapper was used instead of red, the oval logo was removed and the KitKat logo was written in bold. In 1949, the original milk recipe and the red wrapper were used again. In 1988, KitKat was acquired by Nestlé.
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Kitkat promoted itself quite uniquely. Here are the creative marketing and advertising strategies of Kitkat that made it dominate the chocolate industry.
Consistent Tagline
KitKat Print Advertisement
Since 1958 the tagline ‘Have a break Have a KitKat‘ has never been changed. It is catchy and easy to remember. The tagline is present on their packaging, online, and in print advertisements.
Most importantly, the tagline has branded the company as a social snack. It connects with the audience and generates the idea that you can have chocolate whenever you are free. You don’t need any special occasion to eat KitKat.
The tagline resonates with the audience. People don’t feel that they are buying something or the brand is trying to sell them anything.
The main focus of the brand is to make KitKat a part of everyone’s life. This same strategy is also used by Coca-Cola. Today, even if I just say the tagline you will understand that I am talking about KitKat. This shows the brand’s popularity.
Unique Flavours
Did you know there are more than 200 different flavours and editions of KitKat? Most of the flavours are produced in Japan. Some of them include soy sauce, green tea, ginger ale, banana, and much more.
KitKat white and dark chocolates are famous all around the world. KitKat provides different flavours and sizes for different markets. The first flavour variant introduced by KitKat was orange which was sold in the United Kingdom a long time back. You will find half-finger-sized KitKat Petite in Japan and 12-finger-sized family bars in France and Australia.
Many people were excited about all these flavors. Popular YouTube artist Emmymade in Japan was also keen on KitKat variants. She posted many videos of herself trying out different KitKat flavors.
Buzzfeed also posted a two-part video series on this topic. The series was named ‘Americans Try Exotic Japanese KitKats’. These videos received 9 million views. It also got hundreds of comments from people all around the world who expressed their desire of trying out all these flavors.
Aggressive Social Media Marketing
Social Media is great for brands to interact with their audience. KitKat has around 999K followers on Instagram and 25M on Facebook. Interestingly, the company has made a different account for India which has 67.4K followers.
In all their posts the word ‘break’ is constantly used for brand awareness. The brand constantly interacts with people on social media. They run a lot of campaigns on Facebook.
The company uses moment marketing on social media. When brands interact with other brands on social media it is known as moment marketing.
The brand has collaborated with other famous snack brands. One of their best collaborations includes Oreo KitKat. The interaction of KitKat with other brands generated hundreds of retweets and created a good brand image in the market.
KitKat Oreo Collaboration
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In 2013, KitKat collaborated with Google. This is one of the best collaborations for KitKat. Google was very famous and collaborating with them ensured great sales.
Many people think it was KitKat who proposed this idea but, actually it was Google. The reason was simple, Google Engineers loved Kit Kat. Google wanted to name version 4.4 of their Android operating system KitKat.
‘We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android’ said the Director of Android Marketing Marc Vanlerberghe.
However, this deal had its own risk. If the Android version did not come out to be good, it would have affected the brand image of KitKat. Although both companies decided to bear the risk and implemented the plan.
To celebrate their collaboration 50 million KitKat bars with the branding of Android were sold in 19 countries. They also offered buyers a chance to win a Nexus 7 tablet and Google Play gift cards.
As you can see the marketing strategy of KitKat was unique. But, the most important thing is that their product was of high quality. Even if you see it now, KitKat still has the charm that it had a few years back. KitKat connected with its audience and understood their needs.
A wide variety of flavors, taglines, and packaging played a very important role in the brand’s success. They faced high competition from Cadbury but, due to their unique product the company kept growing. So, the learning here is to provide a unique and high-quality product to your target audience.
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The Target audience of KitKat is men, women and kids of all ages.
How is KitKat so successful?
The main reason behind KitKat’s success is its unique product. The chocolate wafer is loved by everyone. Apart from the product their packaging and tagline have also helped the brand to grow.
In how many countries does KitKat sell?
KitKat sells in more than 80 countries.
What is the meaning of Kitkat’s tagline ‘Have a break Have a Kitkat’?
The tagline generates the idea that you can have the chocolate whenever you are free. You don’t need any special occasion to eat KitKat. The tagline resonates with the audience. People don’t feel that the brand is trying to sell them anything. The main focus of the company is to make KitKat a part of everyone’s life.
How does KitKat promote?
KitKat has collaborated with other brands which increases brand awareness. They advertise on television, posters, and billboards. The company advertises aggressively on social media to increase its reach and sales.
The most effective way to market a company, its products and services is having a brand ambassador. The brand ambassador must portray all the brand values that the company stands for, endorse the company to the fullest ability and help boost consumer sales. An actor that has global fan following for many years is Aamir Khan, as he was also described as the biggest movie star in the world by Newsweek.
Aamir Khan, born as Mohammed Aamir Hussain Khan, is a prominent Indian actor, director, filmmaker, along with being the host of a popular television talk show host. The actor has won numerous awards and accolades such as Filmfare awards, National Film Awards, AACTA award and has also been awarded the Padma Shri and Padma Bhushan by the Government of India.
For many years, Aamir Khan has been listed in the 500 Most Influential Muslims Of The World. The actor is known for his work in movies like Raja Hindustani, Fanaa, Sarfarosh, Lagaan, Taare Zameen Par, Rang De Basanti, PK, Dangal, 3 Idiots, Ghajini, etc. Apart from his acting career, Aamir has also created and hosted the television talk show Satyamev Jayate which became popular for highlighting sensitive social issues in India and occasionally influencing the Indian government.
The actor’s work as a social reformer, tackling issues ranging from poverty and education to abuse and discrimination, made him appear on the list of Time’s 100 most influential people in the world. Aamir Khan is always in demand by the advertisers and is known to charge over Rs. 5 to Rs. 7 crore for each endorsements.
The net worth of the actor was last reported to be $225 million in 2021, while the brand value of Aamir was estimated to be $24.9 million in 2020. Some of the brands endorsed by Aamir Khan are Coca-Cola, Samsung, Tata Sky, Snapdeal, Vivo, UNICEF, “Athithi Devo Bhavah”, Godrej, Datsun, Titan Watches, Etisalat mobile, Vedantu, PhonePe, CEAT Limited, Starplus, Walkaroo among others.
Here is a List of brands that the celebrity film star Aamir Khan is associated with:
PharmEasy
Aamir Khan, as the PharmEasy brand ambassador, launched a campaign on April 1, 2022, where the celebrated actor endorsed the Indian pharmacy company across different platforms. #GharBaitheBaitheTakeItEasy is the name of the campaign of which Aamir is a part.
Vivo India
Vivo is a Chinese tech company that has headquarters based in Dongguan, Guangdong. The company is a subsidiary of BBK Electronics and designs & develops many well-known smartphones, smartphone accessories, software, and online services. Vivo is an independent company and develops its own products as it has its own R&D centres in China and over 10,000 employees.
The company is currently the third largest mobile brand in India with over 10% of the market share. Vivo is behind companies like Xiaomi and Samsung but is ahead of Oppo and Lenovo in terms of market rating. The company signed Aamir Khan as its brand ambassador in 2018.
Kenny Zeng, Vivo India’s CMO said, “The company is thrilled about the upcoming possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up in the country.” He also added that with the help of the actor the company to explore newer avenues to reach customers as it scripts its future growth strategy in India.
Snapdeal
Snapdeal is an Indian e-commerce company that has its headquarters in New Delhi. The company was found in 2010 by Kunal Bahl and Rohit Bansal. Snapdeal is known to be the country’s largest online marketplace, with over 60 million plus products from 800 different categories from regional, national and international brands and retailers.
The company has more than 300,000 and delivers to over 6000 plus cities and towns in India. Snapdeal signed Aamir Khan as its brand ambassador for a year and was a part of the company’s multimedia campaign. In the commercial sector, the actor can be seen encouraging entrepreneurship in the country by asking more sellers to list and sell on Snapdeal.
Vedantu is an Indian Ed-tech company, the popular platform allows its teachers to tutor the students online using a real time virtual learning environment named WAVE an in-house built technology. The app operates on a marketplace model for teachers where students can browse, discover and choose to learn from an online teacher.
The Bengaluru-headquartered company was launched in 2014 and was founded by Vamsi Krishna, Pulkit Jain, Saurabh Saxena, and Anand Prakash. The company signed Aamir Khan as its brand ambassador and has since then been a part of its multimedia ad campaign that showcases the pros of the platform.
Shivani Suri, the CMO of Vedantu said, “The campaign is focused on reaching out to parents and addressing their valid concerns with respect to online learning through a series of very relatable commercials, which will resonate with them.” She also added that Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character.
Godrej Group
Godrej Group is one of India’s most-trusted multinational conglomerates that has its headquarters in Mumbai, Maharashtra. The company was founded in 1897 and is currently in sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security, and even agricultural products.
Some of its well-known subsidiaries are Godrej Industries, Godrej Consumer Products, Godrej Agrovet, Godrej Properties, and Godrej & Boyce. Godrej has also been changing and redefining the marketplace with its innovative ideas and this has also been reflected in its marketing and branding strategies. This is why the company signed Aamir Khan in 2018.
Since then, the actor is the face of its Har Idea Se Zindagi Muskuraye / Ideas that make life brighter ad campaigns. In an interview, Aamir said, “Godrej is a company which has always stood for the highest in quality and dependability, along with being one of the most modern and innovative brands, constantly ahead of the pack.” He also added that he loved the creative idea of this campaign, it is challenging and full of fun and humor.
Datsun is a popular automotive brand that is owned by Nissan that started production in 1931. The company is well known for its high-quality yet low-cost vehicles manufactured especially for the upcoming markets. A few of the popular models are 510, Fairlady roadsters, and the Z and ZX coupés.
Datsun started selling its vehicles in countries like Indonesia, Russia, India, Nepal, and South Africa in 2014. The company also has built a Renault-Nissan plant in Chennai. Datsun India signed Aamir Khan as its brand ambassador in 2020, the actor is featured in some of the multimedia ads of the ‘ExperienceChange’ campaign.
Commenting on the decision to make Aamir its brand ambassador, Thomas Kuehl, the president of Nissan India operations said that, the actor advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun. We are proud to have the actor onboard and be the face of our new campaign.
Samsung Electronics
Samsung Group is a South Korean multinational company that has its headquarters in Samsung town, Seoul. The company became a conglomerate after it diversified into areas like food processing, textiles, insurance, securities, and retail. As of 2020, the company has the 8th highest global brand value.
The company entered the electronic industry in the late 1960s and since then has kept growing consistently becoming the world’s largest manufacturer of mobile phones, television, and smartphones by 2021. Samsung Electronics account for 70% of the group revenue in 2012 thanks to its successful Galaxy series.
Samsung Electronics is currently available in 74 countries and has over 290,000 employees making it the world’s second-largest technology company by revenue. Samsung India made Aamir Khan as its brand ambassador for its smartphones back in 2008.
Commenting on the deal, H.B Lee the president and CEO of Samsung South West said that, “The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomised by Aamir Khan, whose quality and depth of work as well as versatility as an actor have made him a much loved and respected actor in India today. We are indeed very proud and privileged to have him as our brand ambassador.”
TataSky is the largest Indian Direct broadcast satellite service provider in the country. The company uses MPEG-4 digital compression technology and transmits using INSAT-4A and GSAT-10 satellites. TataSky is a joint venture between the Tata Group and the 21stCentury Fox which is owned by Walt Disney Company.
The company currently offers more than 600 channels which include 495 SD and 99 HD channels and services along with other active services to its customers. TataSky made Aamir Khan its brand ambassador in 2008, and since then the actor has been featured in all TataSky brand and product communication, including advertisements on TV, print, and radio.
Vikram Kaushik, the CEO and Managing Director of TataSky said that the actor perfectly fits the brand as our brand ambassador and will be instrumental in communicating the benefits of TataSky to consumers across the country.
PhonePe
PhonePe is one of the top Indian Fintech companies known for digital payments and financial services applications. The company has its headquarters in Bengaluru, Karnataka, and was founded by Sameer Nigam, Rahul Chari, and Burzin Engineer in 2015.
The app offers services such as sending and receiving money, recharging mobile, DTH, data cards, making utility payments, paying at shops, investing in tax-saving funds, liquid Funds, buying insurance, and mutual funds made accessible in 11 different Indian languages. It also provides additional services such as booking Ola rides, paying for Redbus tickets, and even booking flights and hotels on Goibibo.
PhonePe currently has more than offline and online merchant outlets across 500 cities in India allowing its customer to use the app for food, travel, groceries, medicines, movie tickets, etc. The company currently has more than 280 million users and also launched the PhonePe ATM in 2020. PhonePe signed Aamir Khan along with Alia Bhatt as its brand ambassador in 2019.
Since then, the two actors have appeared in many multimedia ad campaigns, showcasing a skeptical Aamir Khan gradually getting convinced by Alia Bhatt to become a PhonePe customer.
The six commercials with two actors showcase a storyline, where a skeptical Aamir Khan can be seen gradually getting convinced by Alia Bhatt to become a PhonePe customer. These ads have only one objective, which is to introduce digital payments, and explain the benefits, ease of use, and safety.
Starplus is a popular Indian entertainment television channel that is owned by Star India which is a subsidiary of Walt Disney. The network has programs in genres such as family dramas, comedies, youth-oriented reality shows, and television films. The channel was in 1991 and was initially an English language entertainment channel that broadcasted international shows from the US, UK, Australia, New Zealand, etc.
After the introduction of Star World, becoming the network’s English-language counterpart channel, Starplus became the Hindi language in 2000 and is currently one of the top channels in India.
In 2016, the channel made a campaign with many thought-provoking ads and programs with the tagline Nayi Soch which means new thinking, in order to inspire social change. Star plus signed Aamir Khan to be the face of the campaign and the actor has since then appeared in many commercials of the popular Nayi Soch campaign.
Walkaroo
Walkaroo is an Indian footwear brand that belongs to the U4ic International, a VKC group subsidiary. Over the past five eras, the brand has grown tremendously because of its marketing strategy which encompasses retail and e-commerce. Walkaroo currently has four company-owned and franchise stores in South Indian states and is also planning to extend into the northern states.
The brand was launched in 2013 and originally catered to the footwear space with made-in-house sports sandals, but later expanded its product portfolio with Flip-flops, casual shoes, sandals and loafers at affordable process.
The company announced Aamir Khan as the brand ambassador for Walkaroo in 2019, the actor has been featured in a multi-media campaign known as “Be Restless” in order to reach a younger target audience. In an interview, Aamir Khan said, he is thrilled to be a part of Walkaroo’s journey of making youth across India move ahead confidently and comfortably.
Aamir Khan is fondly called Mr Perfectionist in the industry as the actor quality over quality and also only endorses one brand at a time. The actor has spent over three decades in the film industry and is known not only for his movies, but also for his brand associations. Aamir Khan has proudly in some of the most iconic television commercials endorsing brands.
As a social reformer, Aamir has also endorsed meaningful campaigns like “Athithi Devo Bhavah”, UNICEF to promote child nutrition, the IEC campaign to raise awareness about malnutrition, and Starplus’s Nayi Soch to inspire social change. But besides that, the actor is known to be highly selective in the big commercial brands that he endorses. Currently, many new brands are approaching the actor to rope him in as their brand ambassadors in order to attract audiences of all age groups.
FAQs
Who is Aamir Khan?
Aamir Khan born as Mohammed Aamir Hussain Khan is one of the most popular Indian actor, director, filmmaker, and also a television talk show host.
What is the brand value of Aamir Khan?
The brand value of Aamir Khan was over $24.9 million in 2020.
Brands release multiple marketing campaigns to increase awareness about their product and ultimately boost their revenue. These ads are placed on various social media apps, websites, newspapers and on television.
But, should the brand only focus on making revenue? Don’t you think it is the duty of the brands to raise their voice on social issues? The answer to both of these questions is an absolute yes. The positive thing here is that most of the brands have actually raised their voices against social issues.
Today, we will tell top social issues campaigns done by brands that aimed to create a positive change in society.
Transgenders in India face a lot of social discrimination and are often pressurized to behave in a certain way. They are not given proper education and very few job opportunities are provided to them.
Shockingly, 98 per cent of transgenders in India leave their house or are thrown out. Trans teens have much more suicidal tendencies than the ones whose identities match what is written on their birth certificates. Transgender women have the highest HIV rates, up to 40 per cent.
To make parents understand that they should accept their children as they are UNAIDS, a leading global organisation that aims to end AIDS, launched a video campaign named ‘Mirror’.
In this video, a young boy is not interested in playing with other children during the kite festival. He goes downstairs and drapes himself in a woman’s scarf.
He then dances with joy. Although after a few moments his mother and grandmother catch him dancing. The boy is scared to see his mother. Although the mother smiles and starts dancing with her son.
The video ends with a beautiful quote, ‘Let’s see our children the way they see themselves’. Within just 2:30 minutes the video encourages parents to allow their children to grow as they want to and make their lives happier.
Transgender from all around the country like Australia, Thailand, America, Uganda, Kyrgyzstan and Brazil resonated with the video and said that even though the video is shot in India the message is universal.
2. Good News Is GenderFree: Prega News
Gender inequality has been prevalent in India for many years. Most people prefer a boy child and don’t wish to get a girl child. People feel that a girl child will be a burden on the house.
The worst thing here is that most people have a mindset that a man will achieve a lot of success in life while women are only good for handling household chores. This is the exact reason why people pray to get a boy child.
To change the mindset of the people Prega News, which provides pregnancy detection test kits, launched a video campaign titled ‘GoodNewsIsGenderFree’ on International Mother’s Day.
In this ad, a mother-in-law wishes to get a healthy child irrespective of gender. The company tells the people that instead of praying for a boy child you should rather wish for the mother and baby to be healthy during the pregnancy. The video has generated 16 million views on YouTube.
3. Unacademy: Teach Them Young
If you want boys to respect girls then you must teach boys about gender equality from a very young age. To spread this exact idea among Indians, Unacademy launched a video campaign on various media platforms titled, ‘Teach them young’.
In this video campaign, a father teaches his son to respect her sister’s boundaries and tells him not to interfere in his life unnecessarily. The campaign teaches us that boys should respect the privacy of their sisters and shouldn’t consider them weak.
Protecting your sisters, mothers or wives is a good thing but, always assuming that they need your help is the wrong mindset. 2.3 million people have watched this video on YouTube.
4. Dove: Stop The Beauty Test
Dove is a popular personal care brand that manufactures a wide variety of hair products, skincare and deodorant.
In India, body shaming and colour biases are prevalent. What’s worse is that people consider these things funny or normal and don’t understand the negative impact it creates on the minds of the people. Body shaming decreases the confidence of people and creates serious mental issues.
To stop this, Dove released a video campaign titled, ‘Stop the beauty test’. The video shows how women are discriminated against for their weight, height, skin colour and hairstyles. It encourages viewers to see the inner beauty and skills of the person. The video has 32 million views on YouTube.
5. Truecaller: Shabd
Stalking is another big issue in India. In 2018, 1 woman became the victim of stalking every 55 minutes. Although this number would have surely increased tremendously in 2022.
Stalking is a criminal crime that destroys the mental peace of the victim. The feeling that one gets when someone is following them is one of the worst feelings in the world.
Unfortunately, most stalking cases are not reported. To encourage women to take action against stalking Truecaller launched a video campaign titled, ‘Shabd’ which was based on a true story.
The video tells a story of a mute woman who is stalked daily by an unknown man. The stranger traumatizes the woman by constantly messaging and calling her due to which she is under deep stress.
Although one fine day she decides to register a complaint against the men in the police station. The video tells the viewers that it is not okay to be quiet and that everyone should take action against stalkers. The video has 2.5 Million views on YouTube.
6. RadioCity: Cutting Paani
In 2019, India was going through the worst water crisis. According to a 2019 NITI Aayog report, 600 million people in India are water deprived.
The four water reservoirs in Chennai went completely dry. Hotels and Restaurants were temporarily closed due to a shortage of water and residents had to stand in long queues for hours to get water from water tanks.
Several offices in 2019 had asked the employees to work from home since their offices as well had a limited supply of water. What’s worse is that between 2007 and 2017 groundwater levels in India had declined by over 60 per cent.
To make people understand the importance of water and encourage them to use water only when required, Radio City launched a ‘Cutting Paani’ campaign. In this initiative, a small video was released with a peppy song where the RJs gave ideas to people on how they can save water.
They encouraged hotels, restaurants and corporations to serve only half a glass of water to avoid wastage. The video featured big actors like Salman Khan, Raveena Tondon, Arjun Kapoor and Disha Patani.
Radio City partnered with AHAR, the Indian Hotel and Restaurant Association, to distribute ‘Cutting Paani’ certification stickers to the hotels and restaurants.
Conclusion
As you can see a lot of brands have launched various campaigns to change the mindset of the people. Since these brands are popular and have a huge audience base these campaigns create a huge positive impact. It is good to see that brands don’t just think about generating profits but also wish to make society a better place to live.
FAQs
Should companies campaign on social issues?
It is the duty of the companies to raise their voice on social issues. As brands have huge followings they can bring a positive change in society. Brands also benefit from this as they create a positive image in the minds of the customer and might see a growth in their profits.
How can brands talk about social issues?
Brands can launch video campaigns or upload posts on various social media platforms to spread awareness about social issues like gender inequality, racism, poverty and many more. They can also hold webinars and conferences.
Advertisement is a way to communicate with your customers and potential customers, this shows the world that your products or services exist and informs the customers about your brands and their usefulness. In a free-market economy, effective advertisement is imperative to a company’s continuance. Outdoor advertising serves well for promoting your product in specific geographic regions. Outdoor advertising is a method of advertising devised to reach a wide customer base when they are out of their homes.
It is a highly effective method of marketing because consumers spend most of their day outside their homes. Out-of-home advertising publicizes a business’s products as well as its services. The purpose of advertising is to attract new customers by reaching out to them with an effective ad strategy. In this article, we will talk about types of Outdoor advertising and the benefits of outdoor marketing. So, without any further ado, let’s get started.
Outdoor advertising is not just confined to flashy billboards. If you are looking to invest in outdoor advertising, then here are numerous outdoor advertisements to invest in to reach customers.
Billboard Advertising
A billboard is a large advertising structure found in high traffic areas. Billboards are also known as hoardings in most parts of the world. Billboards are a popular choice for advertisers because of their wide availability.
Static Billboard
Static billboards are seen mostly on the roadside. With about 68% of consumers making their purchasing decisions while in the car, a well-designed roadside billboard can be a vital part of any brand’s sales funnel. This form of marketing is not meant to be intrusive and direct. It is subtle and more welcoming to consumers.
Mobile billboards
Mobile billboards are becoming a popular type of outdoor advertising, mainly in crowded cities. They are usually seen on the side of buses or wrapped in automobiles, unlike static display billboards that can not move. Mobile billboards have the privilege of being able to go where the crowd is.
Digital Billboards
Digital billboards have the advantage of being able to illustrate videos and animations, making them significantly more eye-catching. They are about 3-4 times more expensive than traditional billboards.
Augmented Reality Billboards
Augmented reality is one of the progressive technological improvements that is now used in marketing.
Primary Purpose: It is beneficial for promoting awareness of a brand, product, or promotion – and their everywhere presence and cost-efficiency means they can be used as a galvanizing force in all sorts of campaigns.
Point Of Sale Advertising
Point of sale advertising involves an advert placed in proximity of sale, such as the checkout section of a supermarket or near the queue in a shoe store, to promote a product to consumers right as they are about to make a purchase.
Primary Purpose: The purpose of point of sale campaigns is especially beneficial to brands or marketers promoting a product that is currently in discount, or that is a limited edition. The products, brands, and promoted objects are chosen to be of interest to the specific buyer – for example, shoe polish and laces at the checkout of a bootmaker.
Retail Advertising
Another immensely prevailing and successful form of out-of-home marketing is where retail advertising takes place specifically in or around retail environments, such as stores and shopping plazas. Types of retail advertising include:
Lift Graphics
Floor Graphics
Mall Media
Primary Purpose: The main purpose of retail advertising is to lure buyers into visiting a store or acquiring a product that is relatively close to where they saw the advertisement.
Transit Advertising
Vehicle advertising sponsors an on-the-go advertisement in the form of a printed graphic either placed on the side of the vehicle in question or as a vinyl wrap covering its body. This increases brand awareness on a much larger scale and can provide a reliable source of exposure to nationwide businesses or those with multiple locations. Types of vehicle advertising are
Truck Liveries
Taxi Wraps
Bus Adverts
Primary Purpose: The main purpose of a vehicle publication is usually to increase brand awareness, but it can also work as an integrated part of a specific campaign.
Share of Ad Spend in 2021
Benefits of Outdoor Marketing
Today, outdoor advertising has become a global marketing strategy, with the ads being presented in numerous forms, shapes, and sizes. From the narrowest streets to the widest roadways, advertisements can be found in every corner of the world. No matter how large or small your business may be, it will still get the advantages of outdoor advertising.
Outdoor Advertising is Cost-Effective
With regards to CPM(Cost Per Thousand), outdoor advertising awards one of the most cost-effective mediums for advertising available. This is because outdoor advertising and billboard advertising produce many added impressions per ad placement. This allows marketers to expand their advertisement money further, which only increases the value of outdoor advertising as ad budgets seem to be continuously shrinking.
Outdoor advertising can boost sales
Those who have viewed a product advertisement multiple times may likely buy the product; Outdoor advertising helps influence the interest of new customers. It also reminds present customers that the product is still accessible in the market. In both ways, outdoor advertising creates a continuous invitation to make a purchase.
Outdoor advertising provides maximum publicity
Hundreds of people pass through the streets daily, they get to see the advertisement daily. This is the reason why roads and highways are filled with all kinds of outdoor advertisements.
Helps in building the brand
Outdoor advertising helps consumers remember the product information conveyed in the signage with its repeated exposure the more time they get to see the advertisements, the more impact it has on them and an image of the brand is built.
Steps to Create an Impactful Outdoor Campaign
Define KPIs with Quantifiable Goals.
Establish Data Points for Your Target Audience and Activation Markets.
Communication and Collaboration Still Reign.
Optimize Your OOH Campaign, Like Every Other Channel.
Evaluate Campaign Success Including Measurement & Attribution for Real-World Outcomes.
COVID-19 Impacts on Outdoor Advertising Market
COVID has put on hold nearly all forms of outdoor advertising because of the limitations on travel and work from home emerging as the new norm.
The outdoor advertising market will decelerate at a CAGR of over 4% through 2020-2024.
Most industry leaders believe it is the time for OOH to embrace its digital department as brands that were allies of OOH agencies are realizing the potential of DOOH systems. With the lockdown in place in most parts of the country, industry experts say it is time to re-evaluate the OOH medium.
From mall booths to airport Televisions to Uber cab tops and billboards, the industry is leveraging its vast networks to help lessen the extent of the virus. The advertising giants like Lintas, Ogilvy, and JWT – are all focusing efforts on their outdoor advertising arm to bring more awareness to the public on COVID-19.
Conclusion
Outdoor advertising has been here since 1850 and its demand and effect have not died down. Brands are aware that most people spend 70% of their time outside so they often take this opportunity and make it their advantage by advertising their products or services outdoor. As the visibility increase so does the sales. Although Covid-19 created a challenge in the outdoor advertising sector, gradually it is making a comeback.
FAQs
What is meant by Outdoor Advertising?
Outdoor Advertising or Out-of-home advertising means advertisements that reach customers even when they are outside their house.
What are the 4 types of advertising?
The 4 types of advertising are:
Display Advertising
Video Advertising
Native Advertising
Mobile Advertising
Which companies use Outdoor advertising the most?
The companies that use outdoor advertising the most are:
There are very few celebrities that reach the pinnacle of success and become as popular as Beyoncé. Beyoncé is considered as one of the most powerful women in the music industry, and many big companies are ready to pay millions if Queen Bey decides to endorse their brand. Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.
The artist started her career in the 90s when she became the lead singer for pop R&B group known as Destiny’s child, which at that point became one of the best-selling girl groups. When Beyoncé started her solo career with songs like Crazy in Love and Baby Boy broke records under the US Billboard Hot 100. Beyoncé has starred in movies such as Pink Panther, Dreamgirls, Obsessed, The Lion King, Cadillac Records, etc.
In her three-decade-long career, Beyoncé has created albums like Dangerously in Love (2003), I Am… Sasha Fierce (2008), 4 (2011), Beyoncé (2013), Lemonade (2016), Everything Is Love (2018), Homecoming (2019) and all of them have broken records and in some way has changed the direction of pop music.
Beyoncé has collaborated with numerous top artists like Jay-Z, Ed Sheeran, Megan Thee Stallion, Shakira, Lady Gaga, J Balvin, Justin Timberlake, Drake, Usher etc. In 2020, she directed, wrote, and executive produced a musical film and visual album called Black is King. Queen Bey has so far sold 118 million records worldwide making her one of the world’s best-selling recording artists.
Beyoncé’s achievements and brand endorsements
The legendary singer is the first artist that was number one on the Billboard 200 with six of her solo studio albums and was Billboard’s Top Female Artist of the Decade because of her success in the 2000s. Throughout her career, Beyoncé has won awards and accolades more than any other singer, which includes 28 Grammy Awards, 26 MTV Video Music Awards, 24 NAACP Image Awards, 31 BET Awards, and 17 Soul Train Music Awards, among others in numerous categories.
Besides that, she was named the highest-earning black musician of all time in 2014 and was included in the Times’s list of 100 women that defined the last century which are huge achievements in their own rights. The net worth of the renowned singer is estimated to be over $500 million, while Jay Z’s (her husband) net worth stands at $1.4 billion making them one of the richest couples in the Entertainment Industry.
Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and is known to charge over $50 million for an endorsement deal with PepsiCo in 2012. Beyoncé is a deeply influential force in pop culture and has millions of followers on social media leading to extremely high prices for endorsement deals.
This is why not many companies might not be able to make her their brand ambassadors. However, Beyoncé has endorsed brands like Loreal Paris, Tommy Hilfiger, Giorgio Armani, Pepsi, H&M, and Adidas.
Loreal Paris is currently the world’s largest cosmetics company that has its headquarters based in Clichy, Hauts de Seine. The leading French personal care company is known for its products in categories such as skin care, make-up, hair care, sun protection, hair colour, fragrances, and hygiene. The company was initially founded by Eugène Paul Louis Schueller, a young French chemist, who developed a hair dye formula called Oréale in the early 20thcentury.
After 110 years, Loreal now has operations in more than 150 countries with over 88,000 employees. It also has over42 manufacturing firms around the world and R&D centres in France, the United States, Japan, China, and India. Besides that, Loreal also has 36 brands under its control and generated over 29.9 billion euros of sales in 2019. Beyoncé has been the face of the brand from 2001 up till 2013.
The singer has endorsed multiple cosmetic products of Loreal such as Feria hair colour, L’Oreal Paris Infallible, etc, and has also appeared in many commercials over the years.
The media once criticized the brand of “whitening” singer Beyoncé Knowles’ skin colour in a series of press ads in women’s magazines in America. The company however denied the accusations and even made Beyoncé her signature lipstick shade as part of the brand’s “Stars Collection”.
Tommy Hilfiger
Tommy Hilfiger – Beyonce brand endorsement
Tommy Hilfiger is one of the most popular premium clothing brands with headquarters in Amsterdam, Netherlands. The company manufactures footwear, apparel, accessories, and home furnishings. The company was started by Tommy Hilfiger in 1985 and currently has more than 2000 stores in over 100 countries. The company was however acquired by PVH Corp in 2010.
The global retail sales of Tommy Hilfiger were $6.9 billion in 2020. Over the years Tommy Hilfiger has delivered premium styling, quality, and value to their customers worldwide. In 2004, Tommy Hilfiger signed singer Beyoncé as the endorser for its fragrance called True Star.
The singer was featured in an ad commercial, in which she performed a special acapella version of her song Wishing on a star. Beyoncé was the poster girl of the perfume and was paid $250,000 for the campaign. The company also came out with one additional release, the True Star Gold with Beyoncé endorsing them.
Pepsi is a leader in the carbonated soft drink market that is manufactured by the multinational conglomerate PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. Brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc are owned by PepsiCo.
As of 2021, PepsiCo has its presence in more than 200 countries and over 23 brands under it that generate over $1 billion in sales. In 2012, PepsiCo signed Beyoncé as a brand ambassador with a multi-faceted branding deal. This brand deal with Pepsi was estimated to be $50 million which is one of the highest-paid endorsement deals.
This deal is also known to have coincided with her performance in the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The singer has been featured in some iconic Pepsi ads that have garnered millions of views, while PepsiCo has sponsored a number of unspecified creative projects for Beyoncé and has helped promote Beyoncé’s fifth studio album.
Adidas
Adidas – Beyonce brand endorsement
Adidas is a popular German multinational conglomerate with its headquarters based in Germany. The company manufactures shoes, clothing, and accessories and is the second-largest sportswear manufacturer in the world after Nike. Adidas group comprises Reebok, TaylorMade, Bayern Munich, and Runtastic and generated over €19.8 billion in net sales worldwide in 2020.
The company currently has over 59,000 employees across the world and is recognizable by its three-stripe trademark. In 2019, Ivy Park (which is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”) collaborated with Adidas and came out with this collection.
In a statement, Matt Powell a senior footwear analyst said that the Ivy Park x Adidas collection could eventually surpass sales of other Adidas collaborations, including Yeezy by Kanye West. The first drop was so successful that the two companies continued to collaborate on further projects. In an interview, Beyoncé said that the partnership was for a lifetime for her as Adidas had tremendous success in pushing creative boundaries.
Giorgio Armani is a very popular Italian luxury fashion company that was founded by Giorgio Armani. The fashion house is known for designing, manufacturing, unique haute couture, ready-to-wear, leather goods, shoes, watches, jewellery, accessories, eyewear, cosmetics, and even home interiors. Over the years, Giorgio Armani has created a stir in the fashion industry.
The company’s estimated sales were around $2.65 billion and have also collaborated with Emaar Properties in creating a chain of luxury hotels and resorts. In 2007, Giorgio Armani signed Beyoncé as its endorser for Emporio Armani Diamonds which is a range of perfumes.
The singer has appeared in an advertisement campaign for the fragrance and can be seen singing her version of the Marilyn Monroe’s classic “Diamonds Are a Girl’s Best Friend”. According to Armani, they have known each other for seven years and Beyoncé represents the glamour and the glitz of the fragrance.
H&M is a Swedish multinational clothing company that was founded by Erling Persson in 1947. The company is known for its affordable and fast-fashion clothing for men, women, teenagers, and children. H&M currently operates in over 74 countries with more than 5,000 stores under the various company brands.
It also has online shopping available in 33 countries and over 126,000 employees around the world. In 2020, the fashion company announced that they were planning to close 5% of their worldwide stores in 2021 because of the Covid 19 pandemic. In 2013, Beyoncé was made the face of the campaign for H&M’s summer collection. The campaign was called Mrs Carter in H&M and was based on the singer’s personal style.
Beyoncé also included her song Standing on the Sun from her 5th studio album as the campaign soundtrack. Commenting on the association, Beyoncé said that she always liked H&M’s focus on fun and affordable fashion and loved the concept of the campaign as it explored the different emotions of women represented by the four elements which are fire, water, earth, and wind.
Conclusion
The iconic singer has over 191 million followers on Instagram and 15 million followers on Twitter making her one of the most influential celebrities in the world. According to Forbes, Beyoncé is number 3 on the list of the highest-paid female musicians in the world and also the 51st on the list of America’s Wealthiest Self-Made Women.
Beyoncé is a global brand as many people may not recognize her as a performer but as an endorser for the top fashion labels, cosmetic lines, and Pepsi commercials. This is why Queen Bey will always be one of the most expensive and in-demand celebrities for brand endorsements.
FAQS
Who is Beyoncé?
Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.
What is the net worth of Beyoncé?
The net worth of Beyoncé is estimated to be over $440 million as of 2021.
What are the brands endorsed by Beyoncé?
The brands endorsed by Beyoncé are:
Loreal Paris
Tommy Hilfiger
Giorgio Armani
Pepsi
H&M
Adidas
Samsung
American Express
DirecTV
Crystal Geyser
Toyota
How much does Beyoncé charge for endorsements?
Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and she is known to charge over $50 million for an endorsement deal with PepsiCo in 2012.
What brands does Beyoncé own?
Ivy Park is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”. It collaborated with Adidas in 2019.
In most businesses today, the sole purpose of operations is to sell products and services and earn profits. What enables more people to know about the products and services is advertising. It helps businesses to market their product well and earn huge profits through sales.
Advertising helps the consumers get the best possible options and also helps them to make wise decisions hence businesses need to apply the best possible advertising strategies.
While many think that advertising is a costly affair because it requires funds and requires expertise. In this article, you will find ways in which you can advertise your products and services free of cost and without spending any money.
Every entrepreneur wants to capture the market, increase sales, and earn huge profits. If the entrepreneur advertises the products or services at the right place, through the right media, and at the right time, he/she may attract many customers and fulfill all the goals. Here are 8 different ways in which organizations and individuals can advertise their products and services without spending money:
The graph shows monthly active users of popular social media platforms in the early half of 2022
Today when almost half of the world is working online it is imperative for any and every business to have its presence on social media platforms. Facebook and Instagram are some of the largest social media networking platforms and setting up business pages on these platforms will help you connect with customers in the best possible way.
You can convert many followers into customers by sharing your business updates, products, and services on these platforms. You need to make business profiles on social media platforms like Facebook, Instagram, Linkedin, and Twitter to leverage your brand its products, and services.
The best part about these platforms is that you will get to promote and advertise your business for free to huge masses and eventually can do paid promotions as well, depending upon the need of your business.
2. Website Blogging And Posting Blogs on Website
Wix Home Page
Publicizing your products and services through a website and blogging is an attractive way of advertising. If you want to make your website or blog flashy you might need to hire a professional, however, if you are tight on budget, you can do it on your own as well.
By just paying for domain and web hosting, you can make a simple website and publish your products and services and market your business. Some of the famous platforms that allow you to make a basic website free of cost with ease are Wix, Squarespace, and GoDaddy.
Including blogs will mainly serve two functions. It will help you build your presence over search engines and will inform your customers about your business.
3. Focus on SEO for your website
Search Engine Optimization or SEO is the setting up of WebPages so that the search engine understands the content of your pages and then may link it to you when someone searches for what you sell or what services you offer.
Today, with the help of SEO many businesses are improving their rankings so that their website appears and ranks on the first page of the search engines whenever the consumers search for a product/service related to their business.
While many companies outsource their work to professionals by spending a lot of money, you can do it for free as well. There are several things that you can do to improve the SEO of your site which include – using a different title for each page on your website; using the right keywords; including the name, location, and phone of your business; using phrases that people generally look out for, etc. With the help of SEO, you can advertise your business on an e-commerce platform most effectively and efficiently.
The level of personalized connection with the customers and masses that can be achieved via emails can’t be achieved through any other forms of advertising and marketing. The people who are on your email list are already your half customers as by sending them personalized emails about your products, special offers, and more, you can convert them easily after on.
Portals like MailChimp can help you send mass emails, design campaigns, and help you understand the customer’s email patterns and different analytics. Sending postcards, offers, wishes, flyers, letters, and other emails is a very effective way of advertising your business without spending money.
5. Giveaways
Everyone loves free stuff. If you can offer a good deal or a giveaway gift on your website or your social media handles, it becomes a great way of advertising and attracting customers. You are not required to offer something big, but offering some small discounts or small items will help you gain customers’ attention. Gifts like coupons, free shipping, some percentage off on any order, etc can be good examples of giveaway gifts.
Google has made it easy for people to get their businesses recognized by making their profiles that appear in the display results. You can easily add business contact details, location on the map, working hours, etc. on Google My Business and claim your listing.
7. Get Reviews
The new way of spreading the word of mouth is by digitally giving reviews on review sites, directories, websites, Google business, and social media platforms. Getting testimonials and too positive ones on third-party websites and platforms maximize the effectiveness of promotions. When your targeted audience sees positive reviews about your business and its products on such platforms, people trust your brand and business and will in turn become your customers.
Many people register their businesses on Internet Directories. These directories usually have top search engine rankings and people who are looking for your business or related products and services will quickly find these links as they end up on the first page of web search results. There are many highly reputed Internet Directories where you can list your business for free. A few famous names include Yahoo, Google, as do Yelp, JustDial, and TripAdvisor.
While these were just a few examples of promoting your business, there are many other ways too. Advertising doesn’t always require money, but all it requires is a little creativity. Running businesses in today’s world and advertising for it has become easy because of the internet and social media. All you need is to exploit these resources to the best of your ability to advertise your business and make your mark.
FAQs
Which are the best digital platforms to advertise on?
Some of the best digital platforms for advertising are Facebook, Google, Youtube, etc.
Some of the best-paid advertising platforms are?
Some of the best-paid advertising platforms are Google Ads, Bing Ads, Amazon Ads, Youtube Ads, etc.
Which social media platforms are best for advertising?
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are some of the most preferred platforms for advertisements.
Advertisements that persuade consumers to buy their products solely depend on touching their viewer’s emotional psyche and this does not come as a surprise. People make brand judgments based on emotions rather than information, according to studies, and emotional responses to advertising have a greater impact on a person’s desire to buy than the content of an ad.
According to Douglas Van, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing wrote, “The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!”
Such emotional sensitivity from brands, on the other hand, hasn’t always been the case. Advertisers were more interested in persuading their consumers through the use of comedy and sarcasm throughout the 1990s and early 2000s. In response to this, ‘Pereira & O’Dell’s‘ chief creative officer PJ Pereira said, “I think what’s happened is that the ad industry has spent the last decade celebrating bitterness and cynicism and being mean to people.
For a while, it was great because it was different from everyone else, and then it became a trend and people got sick of it. It wasn’t funny or interesting anymore. So when things started to pop with an opposite voice, the customers totally reacted.” Here’s a look at the best emotional advertising campaigns that will surely evoke emotion in you.
Advertisement Appeals means the ways of communication strategies used in the advertisement to attract the attention of the customers and affect their feelings so that they can take an interest in the product or service that they offer. Some of the most popular advertising appeals that work properly are:
Emotional Appeal- Sometimes consumers’ purchase decisions are based on emotional appeals. These emotional appeals mainly focus on trust, loyalty, kindness, love, and happiness. These kinds of ads make quite an impact on people when they use some powerful but peaceful music in the advertisement.
Musical Appeal- Music is a universal language. Advertisements take the help of music appeals to make the ad interesting so that it can stick to customers’ minds. Various ad jingles and catchy tunes have led to an increase in the consumption of products and services. It creates a positive impact on the mind of people.
Fear Appeal- Fear can make you do things that you don’t want to do. Advertisers take advantage of this thing for their products and services. They show what can happen if the customer doesn’t possess the product and people often falls for this appeal, thus increasing their consumption.
Favourable Price Appeals- Discounts or lower prices can easily attract the attention of people. There is hardly anyone who doesn’t like lower prices, so favourable price appeals are a good way to increase the consumption of their products.
Let’s take a look at some of the most famous emotional advertisements ever made by Top Brands.
Budweiser – “Stand By You”
Year-2018
Budweiser created this ad by distributing over 79 million cans of drinking water to US cities hit by natural catastrophes. We watch Budweiser employees hard at work getting the job done while listening to Skylar Grey’s moving cover of “Stand By Me”. It ends with one employee’s delight at watching their contribution on the evening news.
This emotional advertisement creates a poignant feeling within the audience, paving a way for them to really connect with the workers and in hand with the company. They have used the emotional appeal to make the ad heart-touching and showed that everyone is working hard to help the cities that are hit by natural catastrophes.
Coca Cola – “The Wonder of Us”
Year-2018
In this inspirational ad, an appreciation for the uniqueness of people is displayed throughout. We watch Cokes being consumed by a diverse group of dedicated consumers, each with their own appearance, activities, background, and tales of their own.
Similarly, the voice-over is done by a wide range of artists, emphasizing the value of variety. Coca-cola becomes a source of intimacy and connection, bringing in people from varied backgrounds and making an amalgamation of a single unit, Unity in Diversity.
The advertisement has used emotional appeal, where it showed that it doesn’t matter who you are, your skin colour, your gender identity, or the person you love, you are unique and that is beautiful.
Nike – “What will they say about you?”
Year-2017
This is one of Nike’s most motivational advertisements in recent times. It starts by introducing a young Arab woman who goes for a morning run. Her voice-over (in Arabic) mulls over what her judgmental neighbours have to say about her as she walks by them.
The voice-over encourages the listener to reach for more as comparable women’s stories (boxing, soccer, parkour) play out. The advertisement’s editing establishes a tempo that escalates to a climactic point that is intended to be the most stimulating.
POV shots are also used in the commercial, bringing us closer to the action and deeper into the commercial. Nike is very well known for its long history of producing effective and inspiring advertisements. An emotional appeal has been used in this advertisement to showcase the strength of people in a world that often judges.
Tanishq – Ekvatam
Year-2020
Although this advertisement by Tanishq made the headlines for all the wrong reasons, we definitely cannot overlook the beautiful message that the ad brings in. The commercial starts with a Muslim family throwing a baby shower for their Hindu daughter-in-law.
As the creative comes to a close, the expecting mother informs her mother-in-law that baby showers are not a tradition in their household. “But isn’t it a tradition for every household to keep their daughters happy?” her mother-in-law counter questions with a smile?
A magnificent convergence of two different religions, traditions, and civilizations, stated the ad’s description, but social media disagreed. After all of the uproar, the video’s creators decided to take it down.
Interfaith ads can be very tricky in these sensitive times, however, such bold and beautiful ads are very essential to constantly remind us of where we stand as a progressive society and how far we still have to go. The emotional appeal has been used in this ad and has shown two different religions beautifully union.
These were some of the examples of emotional advertising. Emotions like Compassion and love are powerful sources that have an impact on us in ways we don’t and cannot simply comprehend. They play with our psyche and cause us to experience a number of feelings at the same time. And this is exactly what commercial designers look for, to grasp that emotional point and make us go through a cognitive process. Although it plays with our minds and persuades us to connect with the band, it also enriches us and maybe even cathartic for some.
FAQs
What is an emotional advertisement?
Emotional advertising is an advertising technique used by brands to evoke an emotional appeal in consumers so that remember and share.
What is an example of emotional advertising?
Coca-Cola’s “Choose Happiness” campaign is a great example of emotional advertising.
How effective are emotional ads?
Many brands witnessed an increase in sales after their emotional advertising campaign.
Pratyusha Srivastava
