Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it’s Unilever that is responsible for the media spend spanning across TV, outdoor, digital, and PR mediums. Today, Magnum is a leading global brand, selling 1 billion units annually, making it the largest of Unilever’s ice cream brands.
FMCG Giant Unilever has also expanded its distribution from its stronghold of Europe to the US and China. Its popularity in India is only increasing with each passing day. The company’s marketing strategy makes it a formidable competitor, lures people into trying Magnum Ice Cream, markets the ice cream as an adult indulgence brand with a touch of sex appeal, and communicates the royal theme of the brand.
Magnum Ice Cream was developed in Belgium at the Ola laboratory in cooperation with the Belgian chocolate producer Callebaut. It was released in Germany in the year 1989 as an upmarket/luxury ice cream for the Nogger brand. Magnum is now owned by the British/Dutch company Unilever. The company also has a strong social media presence via Instagram, Facebook, and YouTube.
Magnum Ice Cream has emphasized its dominance by coming up with highly imaginative flavor combinations, fancy packaging, and limited-edition promotions. With the help of Magnum, Unilever remains an innovator responsible for single-handedly pushing forward the variety of extravagant confectionery blends that can be successfully packaged as an ice-cream stick.
The company began testing a dairy-free vegan version of ice cream in selected markets (including New Zealand and Sweden) in 2019. Magnum wasn’t popular in the United States, but with the changes in the premium ice cream sector in the country in recent years, partly because of Nestle’s Häagen-Dazs ice cream bars, it is gaining traction. Magnum was launched in the US in 2011.
Magnum’s target audience belongs to the 14-45-year age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class. The company focuses on people who wouldn’t mind spending a bit more on ice cream to indulge in supreme quality eatables. These people are willing to spend on style, quality, brand value, status, etc.
The global sales figure of Magnum was $2.54 billion in 2015,45-year which was an increase of 8% from the year before. Unilever strives to maintain its edge in most markets by positioning Magnum as an affordable luxury treat for adults. The segmentation of Magnum’s target audience is done on the basis of income, social status, economic class, and esteem level.
Magnum Ice Cream’s marketing strategy focuses on the smaller but elite segment of society. Magnum takes into consideration the needs and the benefits of customers, which are useful for identifying market opportunities and developing value propositions.
Positioning is extremely important for the brand when it tries to build an image in the minds of its customers. It involves parameters that differentiate the product from the competitors in the same category. Positioning means how consumers rate Magnum in comparison to other ice cream brands such asAmul, Baskin-Robbins, and Mother Dairy. They also happen to be the main competitors of Magnum.
Magnum’s positioning strategy can only be sustained if it continues to deliver the promised consumer value. The quality and price positioning state that higher prices for higher quality. Magnum’s positioning appeals to stylish people and the customers who associate a premium brand with priceless quality.
Magnum Ice Cream Innovations Timeline (2017-2022)
Magnum Timeline
Year
Innovation
2017
Introduced cracking chocolate ice cream tubs with packaging that encourages squeezing the tub.
2018
Launched vegan versions of Classic and Almond Magnums, promising 100% pleasure.
2019
Debuted the Double range in the US, crafted for ‘multiple layers of decadence’.
2020
Introduced Magnum Ruby, featuring ruby chocolate made from ruby cocoa beans, pink in color.
2021
Launched Magnum Double Gold Caramel Billionaire in stick format and tub, under 250 calories.
2022
Introduced Remixes of Magnum Classics, combining complementary flavors with classic favorites.
Magnum Marketing Strategy
Magnum Marketing Strategy
Promotion of Ice-Cream Sticks in an Appealing Way
Magnum ice-cream sticks are marketed as luxurious indulgences, highlighting their rich flavors and premium ingredients. The brand uses visually stunning advertisements and engaging social media content to create a sense of sophistication and pleasure.
Promotion of the Dairy-Free Vegan Variety of the Ice Cream
Magnum promotes its dairy-free vegan options through targeted campaigns that emphasize their delicious taste and creamy texture. Highlighting sustainable, high-quality ingredients, these campaigns appeal to both vegan consumers and those reducing dairy intake.
Focusing on the Smaller, Elite Section of Society
Magnum targets a smaller, elite section of society by positioning itself as a luxury brand. This focus on high-end lifestyles and premium experiences appeals to consumers who value quality and exclusivity.
Clever Segmentation of the Market
Magnum uses clever market segmentation to cater to diverse consumer needs, targeting groups like young professionals, health-conscious individuals, and luxury seekers. Tailored messaging ensures the brand resonates with a wide audience.
The Interesting & Engaging Magnum Pleasure Test
The Magnum Pleasure Test invites consumers to discover their perfect Magnum flavor through a fun, personalized test. This interactive campaign deepens consumer engagement and promotes product variety.
Mobile Ad Campaign
Magnum’s mobile ad campaigns utilize rich media ads, interactive content, and location-based targeting to reach consumers on the go. This approach ensures high engagement rates and boosts brand awareness.
Experiential Marketing
Magnum brings its luxury image to life through experiential marketing like the Magnum Pleasure Store pop-ups. These stylish spaces turn buying ice cream into a premium experience where customers can taste, explore, and share on social media. With carefully chosen lights, music, and scents, the brand creates a full sensory environment that makes ice cream feel like a luxury treat. This not only excites people in the moment but also builds lasting loyalty to the brand.
Promotion of Magnum’s Limited Ice Cream Variants
Magnum creates excitement with limited-edition ice cream variants, encouraging quick purchases before they disappear. These promotions feature innovative flavors and premium ingredients, strengthening the brand’s luxury image.
Twitter Campaigns with Audience Participation
Magnum’s Twitter campaigns encourage user participation through contests, branded hashtags, and sharing Magnum moments. This strategy increases brand visibility and builds a loyal online community.
Celebrity Endorsements
Jennifer Winget and Kareena Kapoor – Magnum Brand Ambassador
Collaborating with celebrities like Kareena Kapoor Khan enhances Magnum’s brand appeal and reach. She has been roped in to urge consumers to get #LostinPleasure through a selfie campaign. The month-long contest is asking people to send in their selfies with a Magnum Ice Cream stick in hand, and a creative reason why Magnum gets them lost in pleasure. Recently, Jennifer Winget endorsed Magnum in 2024. Celebrity endorsements add glamour and credibility, attracting fans and boosting brand recognition.
Magnum SWOT Analysis
The SWOT analysis of Magnum offers a clear view of the brand’s overall market position, helping to understand the internal and external factors that influence its growth, challenges, and long-term opportunities.
When Magnum was launched in India in February 2014, the Magnum Pleasure Patrol was an activation executed as part of the launch. Over 2000 people across Mumbai and Pune got to taste Magnum ice cream samples from 22nd February to 24th February 2014. A luxury vehicle visited gourmet cafes, malls, and high-traffic areas with an emcee and a camera crew, capturing people’s reactions after their first bite of Magnum’s ice cream.
There was another campaign in which people offered their idea of pleasure, be it a day at the spa or unlimited shopping. They were put through the Magnum Pleasure test that required them to choose between Magnum and their idea of pleasure after having tasted some ice cream. Understandably, all resistance failed while Magnum scored on the test.
Magnum Outbound Strategy
Magnum’s marketing success is heavily reliant on its outbound strategy, which is evident through its ATL activities and out-of-home campaigns. Since the brand connects with well-traveled people, it is present in Europe, North America, Asia, and Australia. For outbound marketing, Magnum conducts hyper-local activities that can be measured in sales. One such instance is the product launch spike in areas with high footfall.
Magnum Mobile Campaigns
The Magnum marketing team came up with a rich media mobile ad campaign that would allow users to tweet from within the mobile ad directly. The mobile ad campaign was part of an all-encompassing marketing strategy that included both Above the Line (ATL) and Below the Line (BTL) executions.
This ad campaign provided Magnum with a platform to quickly reach a large user base and create awareness. It also got people talking about Magnum through Tweets and pictures, and maximizedtheir participation in the Twitter contest.
Magnum Social Media for Marketing Campaign
Magnum came up with a two-phase marketing campaign strategy that promoted the product to the masses in a controlled manner. The first phase offered exclusivity. To prioritize the distribution of the product, the brand asked people to Tweet for limited Magnum Infinity ice creams to be distributed in their city.
The city with the most Tweets got to try the limited Magnum Infinity first. By doing this, each Tweet represented a chance for a person residing in some city to try the product before everyone else. To sustain excitement and drive sales, Magnum launched the second phase of the campaign, where the consumer’s Tweet earned him or her a chance to go on a trip to London. The person who collected the most points won. One could either Tweet or put up a unique code on Twitter to participate.
By providing consumers with an interface to Tweet within the ad, the campaign got them talking about the brand and their experience with Magnum Infinity. It helped Magnum connect with the intended audience and generated a buzz among people about Magnum Infinity. The campaign also ensured continuous user engagement and increased the brand recall.
This campaign of Unilever for Magnum ice cream launches VR goggles to encourage consumers to indulge in real-life pleasure, highlighting that some sensations can’t be replicated virtually.
FAQs
Who is the brand ambassador of Magnum?
Kareena Kapoor Khan is Magnum’s Brand Ambassador.
What is Magnum’s Pricing Strategy?
The quality and price positioning of Magnum state higher price for higher quality. Magnum’s positioning appeals to stylish people and the customers that associate a premium brand with priceless quality.
What is Magnum’s target market?
Magnum’s target audience belongs to the 14-45 years age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class.
Who owns Magnum?
Magnum is now owned by the British/Dutch company Unilever.
What is Magnum USP?
Magnum unique selling point is a Luxury ice cream experience with rich taste, premium ingredients, and indulgent lifestyle appeal.
What are Magnum ice cream strengths and weaknesses?
Magnum’s strengths lie in its use of the finest ingredients, its position as the first luxury ice cream brand, its adult-focused marketing, and its elegant packaging. However, it also faces weaknesses such as limited awareness in the US market, concerns over nutrition labeling, high product costs, and brand confusion due to competition from Trojan Magnums.
The Indian Independence Day is not just a day but an occasion to look back at the oppression that our country has witnessed, reminisce about the glorious battles of the past, pay tribute to the freedom fighters who led us to be independent, and celebrate the present!
All of our Independence Day celebrations are different, but among all these differences, the spirit still somehow remains the same!
Schools, colleges, and universities across the country witness colorful celebrations, office employees usually enjoy their day off or take part in their office celebrations, while content creators and marketers sit back and enjoy their creations come to life!
Yes, Independence Day campaigns are what we are talking about. They are among the most interesting parts of Independence Day.
Much like many other festivities, 15th August is also a happening day, if not the most important day, for the marketers. Entrepreneurs, marketers, and content creators race into their brainstorming and ideation and take up their content development tasks quite early to complete and post them right on the day as scheduled.
With ingenious and mind-boggling advertisement campaigns themed on Independence Day, colored with the colors of India, they have wrapped a significant part of the internet. Many companies shared inspiring Independence Day posts by brands, showcasing patriotism, unity, and creative campaigns to connect with their audience.
If you are also a marketing enthusiast or simply want to know how brands have launched successful Independence Day campaigns throughout the years, then here you will find some unmissable advertisements that will motivate you on Independence Day 2025.
Let’s look at 12 Unforgettable Independence Day Campaigns
Encourages people to express their true style without judgment
Parle-G Armed Forces Campaign
Parle G | Armed Forces Film | Independence Day Campaign Ideas
Brands across India launched creative Independence Day social media campaigns to celebrate patriotism and engage audiences with meaningful content. Parle G is one of the oldest brands of biscuits in India, founded back in 1929, and therefore, remains closely knit with the Indian freedom struggle and independence.
Along with the quality biscuits that Parle G offers, the brand also came up with an outstanding campaign in 2018 for the occasion of Independence Day. This campaign was marketed under #YouAreMyParleG, which was a 2.5-minute-long video launched as a tribute to the soldiers of India.
The film focused on the real life of Ankit Singh behind enemy lines.
Tata Tea Premium Kulhad Campaign
Desh ka Kulhad – Celebrating India’s Rich Diversity | Independence Day Brand Campaigns
Most of the campaigns that we see around us are done with a motive of gaining sales or promoting a brand, but Tata Tea Premium’s Kulhad of 2020 was not one of them. Tata Tea Premium launched the #DeshKaKulhad campaign, where it partnered with Rare Planet to exhibit the rich diversity that India takes pride in in the form of a video.
The brand displayed an incredible collection of hand-painted kulhads by Indian artisans and also promised that the proceeds of the sale from this campaign would directly reach the pandemic-struck craftspeople of India, who are finding it difficult to survive the dreadful pandemic.
Bajaj Avenger Independence Ride Campaign
Bajaj Avenger Independence Day Film #RideYourIndependence | Independence Day Campaigns by Brands
Bajaj Auto wasfounded in 1945 in November and is historically connected with Indian independence. It is one of the oldest Indian auto companies and never fails to amaze the Indians with its inventive Independence Day campaigns.
The #RideYourIndependence campaign by Bajaj in 2017 remains one of the top marketing campaigns launched by any brand for Independence Day. This campaign was a video advertisement that showed a woman driving a Bajaj Avenger through the risky streets and alleyways in shorts and simply enjoying the ride of her life.
The video empowered womankind and ended with a powerful message by Mahatma Gandhi, where he stated, “The day women can walk freely on the roads at night, that day we can say India has achieved Independence.”
Micromax Tiranga Campaign
#SaveTheTiranga | Independence Day Campaign Ideas
Micromax is a mobile brand rooted in India and is, therefore, an epitome of Indianness among all its Chinese and American counterparts.
Micromax has manufactured a series of mobiles, and many of them have been rated well, but the #SaveTheTiranga campaign launched by this brand to commemorate August 15, 2017, remains etched on our minds.
This campaign was in the form of a video that showed the Indian children who crafted handmade Indian flags. However, the sad part is that they are impoverished, belong to the rural section of the country, and are treated with unspeakable cruelty. The video also focused on the irony that the Indian flags are bought only to show off on 15th August and are finally discovered lying here and there the next day.
Hero MotoCorp is an Indian motorcycle company founded in 1984, headquartered in New Delhi, and is famous for being the country’s as well as the world’s largest two-wheeler manufacturer.
Apart from its two-wheelers, which are a permanent driving solution for the Indians, Hero MotoCorp’s #HeroSalutes campaign is something that is permanently embedded in the marketing canvas of India.
Through this marketing campaign, Hero gave a tribute to the real heroes of India, who fought for the country but had to stay away from their own families and relatives to ensure the safety of India. It showed that they are always supported by their families and should also be saluted by their countrymen!
ITC Limited is an Indian company headquartered in Kolkata. With diverse business segments such as FMCG, IT, hotels, agriculture, and packaging, the company makes its majority revenue from its tobacco products. ITC’s #HarGharTiranga campaign took a trip down memory lane, evoking nostalgic memories from Independence Day celebrations in school. The ad is a heartfelt tribute to the heroes of the freedom struggle, ultimately leading to India’s independence. Urging us to wave Tiranga, ITC evoked a sea of emotions on celebrating the 75th Independence Day.
JSW Paints Think Beautiful Campaign
JSW Paints – Independence Day | Think Beautiful Film
JSW is a million-dollar conglomerate primarily dealing in cement, infrastructure, energy, and steel. JSW Paints struck a chord when it talked about something so commonplace in our country. The ad depicts how often public property is abused and neglected. A thought-provoking message delivered ever so subtly, it is etched in your mind for a while. You cannot help but agree that “Jab soch sundar hogi, tabhi toh desh sundar hoga”.
Godrej Sounds of Making India Campaign
Godrej | Sounds of Making India
Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, operating in sectors including consumer products, furniture, industrial engineering, and real estate. The ad film narrates Godrej Group’s journey along with India’s progress. The # SoundsOfMakingIndiastruck encapsulates the industrial sounds from different businesses that are crucial to India’s economic progress. The ad integrates these sounds with its products, depicting them as the heartbeat of the nation.
Edelweiss Mutual Fund The Wall of Independence Campaign
Edelweiss Mutual Fund is an asset management platform founded in 2007. A subset of the Edelweiss Group, the company has gained a reputation since it acquired JP Morgan India Asset Management and introduced MSCI in the Indian market. #TheWallofIndependence, a campaign launched on the occasion of celebrating 75 years of Independence, talks about India’s journey of what freedom looks like today. It talks about the freedom of choosing to dream and, better yet pursuing the dream. It reminds us of the empowerment achieved and the ability of a nation to dream.
CashKaro Bachat ki Azaadi Campaign
Bachat Ki Azaadi | Independence Day Brand Film
CashKaro, founded by Rohan and Swati Bhargava, is a cashback system in India, particularly known for its cashback rewards and coupons. CashKaro caught a nerve with this Independence Day ad “#Bachatkiazadi”. The ad tugs at the pain of daily wage earners, often taken for granted by Indian consumers. If there’s anything inherent to Indian businesses, it is the art of bargaining. We pride ourselves on saving Rs 10 and getting free “dhaniya” from the vegetable vendor. However, we dare not do so at a shopping mall. Why? The ad urges us to let go of unnecessary bargaining, especially with people who earn a living from selling small items.
Kalyan Jewellers Stories of Courage Campaign
Independence Day Campaigns – Kalyan Jewelers
Kalyan Jewellers has launched a refreshing Independence Day campaign to honor the bravery and dedication of Indian soldiers.
The heartwarming video shows how our soldiers always put the country first. It also highlights how they are challenging old beliefs and breaking gender stereotypes.
The film sends a strong message of pride, equality, and respect. It reminds us to celebrate the real heroes who protect our freedom every day.
Ajio
Independence Day Campaigns – Ajio
Ajio’s #FashionBeyondLabels campaign sends a powerful message about being yourself through fashion.
The ad shows how people are often judged for the way they dress, and how society tries to put labels on their style. But Ajio believes fashion is all about freedom—wearing what you love and expressing who you truly are.
It encourages everyone to break the rules, be confident, and celebrate their unique style without fear.
Conclusion
These Independence Day campaigns are not just advertisement campaigns but are tributes to the free India we live in and the Indianism we can sport! This article covered several impactful Independence Day creative ads by brands that honored the spirit of freedom and celebrated real-life heroes. Happy Independence Day 2025!
FAQs
What are some of the best Independence Day Campaigns?
Parle-G Armed Forces Campaign, Tata Tea Premium Kulhad Campaign, Bajaj Avenger Independence Ride Campaign, ITC Har Ghar Tiranga Campaign, JSW Paints Think Beautiful Campaign, Godrej Sounds of Making India Campaign, and Edelweiss Mutual Fund The Wall of Independence Campaign are some of the best Independence Day Campaigns.
How many years of independence will India celebrate on the Indian Independence Day 2025?
On Indian Independence Day 2025, India will celebrate its 79th Independence Day. However, the country will complete 78 years of its independence.
What are Independence Day campaign ideas?
Celebrate Independence Day with creative campaigns like #MyFreedomStory, where people share what freedom means to them. Host a Tiranga Theme Day, run a fun Freedom Quiz, or highlight local heroes making a difference. Boost engagement with a flag-themed filter, promote Made in India products, or create a digital parade using reels.
The WhatsApp advertising that the Meta-owned messaging firm has formally unveiled won’t appear in users’ calls or chats, so don’t worry. Instead of showing up in users’ personal area, these advertisements will show up in the Updates tab.
The Updates page, where one may view WhatsApp Status posts, is where Meta is placing them. Therefore, no, consumers’ private discussions are not being interrupted by advertisements for shoes or shampoo. These sponsored posts, such as Instagram Stories with occasional promotions, will appear between friends’ status updates.
In an official blog post, WhatsApp stated that these new features will only be available on the Updates page, separate from your private conversations. This implies that a user’s experience remains unchanged if he or she solely uses WhatsApp to communicate with friends and family.
Move Focuses on Monetising the Most Popular Messaging Space
WhatsApp did not just adopt this notion without any prior planning. Since acquiring WhatsApp, Meta has considered monetising the app and introducing advertisements to make money.
Meta always had a distinct idea, even though WhatsApp’s initial creators opposed the messaging service’s use of advertisements. In 2020, they postponed their advertising goals, but they have since returned with a strategy that says it respects your privacy.
In 2023, WhatsApp CEO Will Cathcart stated that the business was still figuring out how to include advertisements in the app without interfering with messages. We now understand how. The Updates tab’s hidden Status function will display these sponsored posts.
Ads will not Hinder Users’ Privacy
According to Meta, there will be limited ad targeting. Users’ locality or region, the language their app uses, the channels they follow, and how they interact with ads in Meta apps are just a few of the variables that will affect the ads.
It is advised to wait a while, pay great attention to the update, and then make any decisions regarding the company’s privacy policy. The company underlines that it does not read users’ messages or listen in on their calls in order to protect users’ privacy.
In addition to advertisements, Meta is launching channel subscriptions and promoted channels on the platform. Users will now see promoted channels when they search for new ones to follow. For a monthly price, they can also subscribe to channels for “exclusive updates”.
Sandhya Devanathan, the vice president of Meta’s India division at the time, stated in February that WhatsApp’s corporate clients have up to now used Instagram to promote their brands.
According to Devanathan, who is currently VP of India and Southeast Asia at Meta, the company has enabled the Click To WhatsApp feature for companies that advertise on Instagram. This allows potential customers to connect with these companies on WhatsApp with just one click, completing their sales cycles.
If you are an adventurer, a good pair of sneakers is a must for you in your life. The best part is that it can be worn with any kind of clothes that you decide to deck up with. You can never go wrong with sneakers as they are comfortable and stylish enough to lift your style quotient. Sneakers can be worn with almost anything; they are extremely versatile, and the comfort that they provide is unmatched.
When we talk about sneakers, sports shoes, apparel, or sportswear, two prominent brand names ring almost together. They are none other than Nike and Adidas. These two renowned multinational corporations from two different continents – the USA and Europe- have been hot favorites in the category of sneakers and sportswear forever. Almost everyone has an idea or has at least heard of these two brands. Furthermore, growing in the same niche, Nike and Adidas have always been obvious competitors/rivals in their space. Both of them focus on sportswear, and the shoes are what they specialize in. However, over the years, both the US and German sports labels have maintained two recognizable brands around the world. Yes, financially, Nike is known to be much larger than Adidas, but the latter’s performance has been better over recent years.
Both companies have a long history of producing high-quality athletic gear, footwear, and accessories, and have gained a loyal following of customers who appreciate their commitment to innovation, performance, and style. But when it comes to choosing between these two powerhouses, which one comes out on top?
In this blog, we will explore the differences between Adidas and Nike, taking into account factors such as history and growth, technology, business model, plans, and more. Whether you’re a seasoned athlete or just looking for stylish casual wear, this comparison will help you determine which brand (Nike or Adidas) is the better fit for you.
Adidas vs Nike
Comparison Between Nike and Adidas:
Category
Nike
Adidas
Founders
Phil Knight (track athlete) and Bill Bowerman (track coach) in 1964
Adolf Dassler and Rudolf Dassler in 1924 (split in 1949; Adidas by Adolf)
Origin Name
Originally “Blue Ribbon Sports”; renamed to Nike in 1971 (named after the Greek goddess of victory)
Originally “Dassler Brothers Shoe Factory”; renamed to Adidas in 1949
Trademark Tagline
“Just Do It” (introduced in 1988)
“Impossible is Nothing” (launched in 2004)
Brand Image
Youthful, innovative, performance-driven, with a strong celebrity-athlete focus
Classic, sustainability-oriented, comfort and heritage-driven
Product Quality
Known for cutting-edge technology, performance features, and durability
Known for comfort, style, classic appeal, and performance for athletes
Founded in 1964 as Blue Ribbon Sports, officially changed to Nike in 1971.
Founded in 1949 in Germany, became a global brand in the 1970s and 1980s.
Growth
Rapid growth in the 1970s and 1980s with the introduction of innovative technologies such as Air cushioning and the “Just Do It” advertising campaign.
Strong growth in the 1970s and 1980s with the introduction of classic designs and innovative technologies.
Market Expansion
Strong presence in North America and Europe, as well as growing markets in Asia, Africa, and South America.
Strong presence in Europe and North America, as well as growing markets in Asia and South America.
Adidas History and Growth
Adidas is the largest sportswear manufacturer in Europe and the second-largest in the world after Nike. Formerly known as “The Dassler Brothers Shoe Factory”, the company was founded by Adolf Dassler and Rudolf Dassler in 1924. The founders, being sports enthusiasts, began to make sport-oriented shoes that could improve the performance of athletes in any sport.
Later in 1949, the two brothers broke their relationship, which led to the creation of Adidas by Adolf Dassler and Puma by Rudolf, making them the biggest business rivals at that time. Adidas was named after the initials of Adolf Dassler’s while the logo of three stripes was taken on as a shoe design on the company’s shoes for better comfort.
In the 1970s and 1980s, the company continued to grow with the introduction of innovative technologies and a strong commitment to sustainability. In the 1990s and 2000s, Adidas expanded into international markets and made several acquisitions to further strengthen its position in the sportswear industry.
In 2017, Adidas made an annual revenue of 21 billion euros and had a brand value of 16 billion U.S. dollars in 2024. In the same year, Adidas employed 5,888 people worldwide and generated 50% of its sales in the footwear category. Adidas is much smaller than Nike in terms of what its customers are looking for and trying to find a bigger audience in North America. With their motto “Impossible is nothing,” Adidas’ net revenue as of 2024 is €23.7 billion.
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Adidas was started by two brothers – Adolf (“Adi”) Dassler and Rudolf Dassler began the company together before splitting; Rudolf went on to create Puma.
Nike History and Growth
Nike is an American multinational company that is the world’s largest athletic shoe and apparel manufacturer and supplier. Originally known as “Blue Ribbon Sports,” it was founded by Bill Bowerman and Phil Knight, who was a track athlete in 1964 before becoming Nike in 1971. The name was taken from Nike, the Greek goddess of victory. The company was first established as a distributor for the Japanese shoemaker Onitsuka Tiger. Bowerman then made his first shoe for Otis Davis, who later went on to win two Olympic gold medals in 1960.
Blue Ribbons Sports sold 1300 pairs of Japanese running shoes with a gross of $8000. Its first advertisement gave its tag name as “There is no finish line,” which was changed to “Just do it” in 1988. As per the statistical records of 2024, Nike’s revenue is $51.362 billion and leads the world as the number one brand in the sports business.
Nike experienced rapid growth in the 1970s and 1980s with the introduction of innovative technologies such as Air cushioning, as well as the “Just Do It” advertising campaign. In the 1990s and 2000s, the company continued to grow through international expansion and acquisitions of other brands.
When it comes to Nike, it is the most valuable sports brand in the world, especially in North America. Unlike Adidas, Nike’s first target audience is the people of North America, and they also have strong marketing and sponsorship agreements to back it. Making it the reason behind Nike getting 30.57 billion euros in revenue in 2017. In 2006, however, Nike was still the leader with 13.44 billion euros while Adidas made 10.08 billion euros. In 2015, Nike also won the bet against Adidas and became the next exclusive provider of uniforms to the NBA. Nike’s total global revenues were reported to be $51.36 billion as of 2024.
ZoomX is a cushioning foam developed by Nike that is used to provide lightweight, responsive, and durable cushioning in running shoes.
Boost technology is a cushioning system used in Adidas sneakers to provide energy return and comfort.
Material
ZoomX is a foam material made of a proprietary blend of foam materials.
Boost is made of thermoplastic polyurethane (TPU) pellets that are fused to form a foam.
Nike Technology
Nike uses lighter materials to make its shoes lightweight, and they are made of polyester, rubber, and cotton. With that, it uses ZoomX technology, so that consumers can experience good speed while running. Nike shoes have holes in their toe cap, which makes them breathable and hygienic for feet as well. Nike shoes provide amazing designs. Nike does make more business than Adidas, but the customer reviews have deteriorated, and there has been no innovation that has been as big as Yeezy’,s which is under Adidas.
Adidas Vs Nike – Comparison between Adidas Ultra Boost and Nike Air VaporMax
Adidas Technology
Adidas always believes in putting quality over quantity and gives more importance to customer satisfaction. Adidas talks to many athletes about their preferences and comfort to implement them into their design. This was the reason for them to innovate Boost technology, which is an innovative cushion technology that includes a TPU (Thermoplastic Polyurethane) that compresses under pressure.
Adidas shoes weighed a little more than Nike shoes. The shoes consist of a full-length midsole and make it feel like a cushion-type material is present while wearing them. It focuses more on comfort and gives out more energy on every single stride. It also provides run-toe padding for its shoe models for comfort. This instantly bounces back to its original form, and in shock prevention, which helps the athlete in a more consistent run. Some of the famous shoes made by Adidas are the Y-3 collection, Ultra Boost, Gazelle, Supernova, etc.
Nike operates on a wholesale model, where it sells its products to retailers, who then sell them to consumers. Nike also sells directly to consumers through its own retail stores and e-commerce platform.
Adidas operates on a mix of wholesale and direct-to-consumer models, where it sells its products through retailers, its retail stores, and its eCommerce platform.
Nike Business Model
Nike is a leading sports apparel manufacturer that has ruled the industry for some decades now. The main focus of Nike has been an aggressive approach toward building strong and promising networks and partnerships with celebrity athletes. To quote an example, the exclusive contract that the company bagged with Michael Jordanwhen the latter signed it in 1984. This grew to be one of the most iconic partnerships in the sportswear industry and has benefited both of them. On one hand, Michael Jordan witnessed tremendous growth in his net worth, and on the other hand, it gave Nike a lead and a total monopoly in the basketball sneaker business. Besides, it also helped increase the overall demand for common stock ownership.
The American sportswear brand has already shifted from traditional media advertising and is hugely focused on social media advertisements and campaigns. Nike concentrates on the athletes who display a high ROI based on their social media profiles. Furthermore, the company chooses the teams that are the most talked about and displays the most engagement based on the core fans on their social media accounts.
Nike has largely focused on digitalization ever since it saw all the growth opportunities it could enjoy there. It has revamped its marketing and products to embrace the age’s demands. For example, it rolled out the FuelBand, a $150 electronic bracelet, designed to measure a person’s movements throughout the day, whether he/she is engaged in sports, swimming, jogging, or walking. This is a clear nod towards developing a digital force that Nike is aiming for now. One other thing that the company is eyeing is to reduce production costs and make its products environmentally friendly. Flyknit Racer is an exemplary product from Nike in this line.
Nike and Adidas Business Model Comparison
Adidas Business Model
Adidas’s business is inclined towards creating innovative products that are crafted to suit the needs and increasing demands of the consumers. Adidas doesn’t believe in forming partnerships and invests less in its product endorsements. Instead, the company is more focused on creating value by building products that are high in performance and are created with an eye on the specific needs of commoners and athletes. Furthermore, it also concentrates on its production rate, the available infrastructures, and the latest technologies that it can adapt, which Adidas constantly re-evaluates and expands. Moreover, the brand also puts efforts intoreducing the complexity on a group level by streamlining the global product range. Consolidating the base of the warehouse and harmonizing above-market service are some other things that Adidas is often involved in.
Adidas aims to deliver the best-branded shopping experiences at all consumer touchpoints. The company has also brought in innovative speed models in the supply chain, which help it respond quickly to consumer needs. These are some of the Adidas strategies that have motivated investors from all around the world to purchase Adidas common stock. Besides, the company has also shown promising growth here for many years now.
Is Nike more successful than Adidas
Marketing/Branding Strategies of Nike and Adidas
Category
Nike
Adidas
Marketing Focus
Nike has a strong focus on sports and fitness and targets athletes and fitness enthusiasts through its marketing campaigns.
Adidas has a similar focus on sports and fitness and targets athletes and fitness enthusiasts. However, it also targets fashion-conscious consumers through collaborations with fashion brands and designers.
Advertising
Nike’s advertising campaigns often feature high-energy, motivational content that focuses on the connection between sports and personal empowerment.
Adidas also uses high-energy, motivational content in its advertising campaigns, but it also highlights the fashion-forward aspect of its products through collaborations with fashion brands and designers.
Marketing/Branding Strategies of Nike
On diving into the marketing strategies of Nike, the first thing that will pop up in your mind is the dominant hold of the market that Nike exercises. The brand believes in maintaining a strong brand image, where it is prominently remembered as a sportswear brand. Nike is capable of pulling it off with the help of numerous smart marketing strategies that the brand implements. Here’s a quick look at all the key marketing strategies of the brand:
Positioning of Products: Throughout history, Nike has positioned its products with utmost care. For example, it sells “athletic shoes” for the sportsperson, which helps it capture the niche market easily. Going by the market segmentation of Nike, the company targets athletes, sportspersons, and others who are eager to lead a sporty or healthy lifestyle.
Creative Ability of Storytelling: Nike has heavily relied on its storytelling abilities. The brand, as it was founded by athletes, also has an authentic background or a credible story that backs it up. Yes, Nike founder Bill Bowerman is the person who first implemented this incredible idea of telling real stories. Back then, he was a track and field coach during Nike’s initial days when Bill wrote stories for his products that helped the company connect with its audiences.
A Focus on Social Media Marketing: As soon as Nike discovered that most of its audience was there on social media platforms, the brand decided to target various social media platforms. This helped Nike witness rapid growth in social media platforms and revenues. Here are some key highlights of the social media strategies: It focuses on user-generated content, Nike works out collaborations with celebrities, the company often engages with the users on social media, Nike attracts influencers and allows them to promote the brand.
Makes for Easy and Hassle-free Purchasing via its Website: Nike has decided to build an easy and effective website that categorizes all the products neatly in an easy-to-use interface. The website of Nike brings out the bold and fearless attitude of Nike users, which Nike boasts of. Nike also has smart product recommendations on its website, which makes it easy for purchasers to make their own decisions.
Loyalty Program: Nike has a loyal group of over 100 million members who have been recorded to have spent 3X more time on their website than the guest buyers. Nike used this data to stress their loyalty programs and has magnified their loyalty programs.
Adidas has rapidly progressed in the past few years by utilizing smart marketing strategies. The brand has notably grown at a rate of 17.6%, thereby adding nearly $5.8 bn since 2015, when compared to Nike’s addition of $4.3 billion at an average rate of 6.8%. Here’s a list of all that Adidas leverages, which helps keep the brand ahead of its peers:
Digital Marketing Strategy and Technical Advancements: Adidas’ straightforward digital marketing strategy and its laudable implementation are the power behind its success. A fast-growing eCommerce channel, digital production processes, and the quick adoption of technological advancements help the company gain a considerable amount of revenue, along with helping it engage with its consumers.
The pace of Production: Adidas boasts of its speed of production, which is completely digitalized and empowered with the latest technology of 3d printing and robotics at Speedfactory in Ansbach.
Relationship with the Customers: Adidas’ customer relationship is unparalleled. The company is there on the leading social media channels and keeps a constant engagement alive with its customers.
Commendable Collaborations and Partnerships: Adidas calls in creativity. The company opens its doors and lets out an open call for all the sportsmen and other consumers from all around the world who have a creative bent to collaborate with the brand. The “Calling All Creators” campaign is one illustrious example of such initiatives of the brand. Furthermore, Adidas also collaborates with renowned football players, singers, and athletes to inspire its consumers and target customers.
Strategic Cities of Operation: The cities that Adidas has decided to run its operations in include London, Los Angeles, New York, Paris, Shanghai, and Tokyo, which have been strategically important for its growth.
Adidas Ad
Revenue of Nike and Adidas
Category
Nike
Adidas
Revenue (2024)
$51.36 Billion
$25.53 Billion
Revenue Growth
0.28% YoY
11% YoY
Major Markets
North America, Europe, and Asia Pacific
Europe, North America, and Asia Pacific
Brand Value Comparison of Nike and Adidas Worldwide From 2020 to 2023
Nike Revenue
Nike has bagged in revenues close to $51.36 billion in FY23- 24. Nike has recruited and has over 79,000 employees working for them as of 2024. It is clear that Nike is the biggest sportswear brand and is a market leader to whom most of the other brands operating in the segment look up. Nike has recruited and has over 79,000 employees working for them as of 2024. It is clear that Nike is quite big and is a really strong competitor of brands that deal with sportswear.
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Fun Fact – Nike’s headquarters has a running track inside it – True to its roots, Nike’s Oregon campus includes top sports facilities.
Adidas Revenue
Adidas’ revenues have been reported at $25.53 billion in FY23- 24. Adidas has an employee strength of over 62,000, which was last reported in 2024. Adidas is one of the largest players operating in the sportswear segment, giving strong competition to Nike.
Nike operates a mix of in-house and outsourced production, with a majority of its products being manufactured by contract factories in Asia.
Adidas also operates a mix of in-house and outsourced production, with a majority of its products being manufactured by contract factories in Asia.
Suppliers
Nike sources raw materials and components from a network of suppliers worldwide.
Adidas also sources raw materials and components from a network of suppliers worldwide.
Nike Production and Suppliers
Although Nike is an American company, just like its competitor, the shoes are not made in its own country. It has over 523 factories spread in over 41 countries, and shoes and made mostly in China and Vietnam. Chinese manufacturers supply 23% of all Nike production, while Vietnam contributes 16% of Nike’s total production, which mostly consists of creating apparel and footwear.
Adidas Production and Suppliers
All the shoes from the brand Adidas are specially made in China, India, Atlanta, Indonesia, Thailand, Vietnam, Turkey, Germany, and Atlanta States. Adidas has over 500 factories in over 55 countries. The majority of shoes are made in countries situated in Asia, like Vietnam, Indonesia, and China. Vietnam produces 44% of all Adidas footwear, followed by Indonesia at 25% and China at 19%.
Cool Factor of Nike and Adidas
Category
Nike
Adidas
Collaborations with Musicians
Nike has collaborated with musicians, including Kendrick Lamar and Drake, on exclusive product collections and marketing campaigns.
Adidas has also collaborated with musicians, including Kanye West and Pharrell Williams, on exclusive product collections and marketing campaigns.
Collaborations with Celebrities
Nike has collaborated with high-profile celebrities, including LeBron James and Serena Williams
Adidas has also collaborated with high-profile celebrities, including James Harden and Kylie Jenner
The cool factor here refers to the collaboration with music and celebrities or other influencers. Adidas seems to be winning in this category as its athleisure collaborations with Kanye West and Beyoncé as compared to Nike’s more sports-focused approach with sponsoring some of the biggest names in the sports category like Serena Williams, Roger Federer, Tiger Woods, Kobe Bryant, and Lebron James, have created some noise.
With athleisure becoming a new trend, Adidas is trying to win the market by this approach. Kanye West is the best example of this because, with the help of Adidas, he has now built a billion-dollar Fashion Empire through his sneaker brand Yeezy.
Michael Jordan with Nike Jordan Sneakers
Nike’s main collaboration till now has been with the basketball veteran Michael Jordan, whose Air Jordan line of trainers holds the top spot for celebrity sneaker brand, generating more than $3 billion in sales every year. But the first Jordans were launched in 1985, which is why it has lost their cool factor. The Celebrities that support Adidas are David Beckham, Pharrell, and Novak Djokovic, while Nike’s supporters are Drake, Roger Federer, Cristiano Ronaldo, etc.
Nike vs Adidas: Sports Sponsorship
Feature
Nike
Adidas
Sports Sponsorships
Nike has a strong presence in the world of sports through sponsorships of high-profile events and teams, including the NFL, NBA, and FIFA World Cup.
Adidas also has a strong presence in the world of sports through sponsorships of high-profile events and teams, including the UEFA Champions League, MLS, and the Olympics.
Athlete Endorsements
Nike has a long history of partnering with high-profile athletes and sports teams to promote its products.
Adidas also has partnerships with high-profile athletes and sports teams to promote its products.
Sports sponsorship has been the main activity of both companies and has a history of being a part of numerous famous sports events. Nike is known to be the main provider of apparel, footwear, and uniforms of the NBA league most of the time.
In 2018, however, Adidas sponsored way more than Nike in the Football World Cup. Where 12 teams wore the brand Adidas, 10 teams signed up for Nike. Adidas boasts the current World Cup holders, Germany, along with Argentina, Spain, Belgium, Colombia, Egypt, Iran, Japan, Mexico, Morocco, Russia, and Sweden.
Both companies have always competed on who will get to sponsor more teams, especially in events like the FIFA World Cup, the Olympics, and NBA basketball games.
Nike has announced plans to become more environmentally sustainable and expand its digital presence, including the use of augmented reality and personalization technology.
Adidas has announced plans to increase its focus on sustainability and to invest in technology and innovation to enhance the consumer experience.
As with previous years, Nike is pivoting on its digital and DTC segments. The company is currently hoping to make 50% of its operations digital by 2025. On the other hand, climate neutrality is one of the primary things that Adidas is currently aiming at. The brand is presently looking to achieve climate neutrality in its operations by 2025 and bring in climate neutrality on a global scale by 2050.
Nike Vs Adidas: The Real Battle
To be specific, there is this timeless battle going on between the best sneaker brands in the world. The battle started in 1976 when Nike hired John Brown and Partners as their advertising agency. Nike emerged with aggressive marketing and took 60% of the athletic shoe market in its grasp. When 1988 Nike started the ‘Just do it‘ campaign, it became one of the best ad slogans of the 20th century.
In recent times, more specifically in 2014, Adidas partnered with Ye, formerly known as Kanye West, who claimed that his Yeezy Boost shoes are way better than Jordan Sneakers. This thing escalated the rivalry as people started leaning towards Yeezy’s.
Adidas Yeezy
The sponsorship battle between the two is another issue. With Nike sponsoring some of the biggest names in the sports category, like Serena Williams, Roger Federer, Tiger Woods, Kobe Bryant, and Lebron James, it has created some noise.
On the other hand, Adidas also showed that it is not less than anyone by sponsoring some of the biggest names from the sports and music industry. David Beckham, Novak Djokovic, Lionel Messi, Beyoncé and Ye. Reports claimed that Nike pays more to their sponsors than Adidas, though.
The fight between the two sneaker giants didn’t stop even during COVID-19 when Nike started creating face masks while Adidas created face shields.
Which Is Better Adidas or Nike?
Nike and Adidas are the two heavyweights when it comes to footwear and sports accessories. Regardless of where we come from, most of us are attracted to these brands when it comes to sports accessories, including footwear and more.
Nike certainly has an edge over its archrival Adidas. The former has owned 38.23% of the market share when it comes to sportswear. The advertisements and powerful celebrity endorsements including that of Michael Jordan, help Nike steer past its German counterpart, Adidas, in terms of market share, revenues, and profits. The latter, though owning a lot less of the market share than Nike, is well-revered among the world of its users for its quality and longevity. Founded in 1949, the German brand is one of the oldest operating players in the sportswear industry. However, it is the split between the brothers, Rudolf and Adolf Dassler, of the Dassler Brothers Shoe Factory that resulted in the making of two different brands – Adidas and Puma. This not only divided the brothers and their business for the rest of their lives but also divided the revenues they collected. However, it is also this split of the brothers that gave the world two of the leading brands in the footwear and sportswear industry for the users.
In short, it is subjective to choose between Adidas vs Nike as it depends on personal preference, which brand is better between Nike and Adidas. Both companies have a strong reputation and offer high-quality products. Ultimately, it is up to the individual to determine which brand aligns with their style, comfort, and performance needs.
Adidas has always managed to keep its audience in consideration to design its products undoubtedly, but Nike has always had an upper hand in innovation and design when it comes to the sports market.
What are the differences between Nike and Adidas?
Both Nike and Adidas are major players in the sportswear industry, but they have some distinct differences in terms of design, technology, and brand image. Nike has a reputation for being innovative and heavily focused on performance and technology, while Adidas is known for its classic and iconic designs and a strong focus on sustainability.
Adidas or Nike, which brand offers better quality products?
It is subjective as both Adidas and Nike offer high-quality products. It ultimately depends on personal preference, individual needs, and product type.
Who makes more money Nike or Adidas?
Nike typically generates higher revenue than Adidas. In 2024, Nike’s revenue is approximately US $51.36 billion, while Adidas’s revenue is approximately US $25.53 billion.
What is the Nike brand value?
In 2023, the Nike brand’s worth was $71.6 billion.
Is Nike an American company?
Yes, Nike is an American multinational conglomerate that was founded in Eugene, Oregon, US, on January 25, 1964.
What does Adidas stand for?
The name “Adidas” stands for the abbreviation of the name of Adolf Dassler, the founder of Adidas.
What is the Nike market share?
Speaking of Nike’s market share, the US sports apparel and shoe manufacturing company presently dominates the sportswear with approximately around 38.23% of the market share.
Which brand is more popular, Nike or Adidas?
Nike is typically considered more popular than Adidas. Nike has established itself as a global brand and household name, with a strong presence in sportswear and a reputation for quality products. However, Adidas has also gained significant popularity and recognition, particularly in recent years, and has a loyal customer base. The popularity of these brands can also vary regionally and culturally.
Nike or Adidas which is better?
Choosing between Nike and Adidas depends on what you’re looking for. Nike is known for its innovation, cutting-edge performance gear, and powerful athlete endorsements, making it a favorite among serious athletes and trendsetters. Adidas, on the other hand, stands out for its comfort, sustainability efforts, and timeless style, appealing to both athletes and everyday users. If you prioritize high-tech performance and bold branding, Nike might be better; if you value comfort, eco-friendliness, and classic design, Adidas could be your top pick.
Cricketers are similar to movie stars that have a huge commercial appeal. This is why many upcoming cricketers including Shreyas Iyer are currently in demand for endorsing products. Shreyas Santosh Iyer is an Indian cricketer who currently plays for the country in international cricket, Mumbai’s cricket team in the domestic cricket and Delhi Capital in the Indian Premier league.
Shreyas Iyer is a right-handed top order batsman that plays in all forms of cricket like One day International (ODIs), Twenty20 International, Indian Premier League, Under 19 Indian cricket team, etc for India. The cricketer made his debut in 2014 to 2015 Vijay Hazare Trophy by playing for Mumbai, in which he scored over 273 runs in the tournament at an average of 54.
Shreyas helped the Under-19 team by hitting back-to-back half-centuries in the playoffs which led to India to finish fifth in the 2014 World Cup. He also played Ranji trophy the same year with an impressive score of 809 runs with an average of 50.56 making him the 7th highest scorer of 2014 Ranji Trophy.
He has also given top performances in 2016 to 2017 Ranji trophy, 2018 to 2019 Vijay Hazare trophy tournament, 2018 to 2019 Deodhar Trophy, 2018 to 2019 Syed Maushtaq Ali trophy. Shreyas became popular after he became a part of the Delhi Capital Team after being auctioned in 2015 Indian Premier League. In 2018, he became the youngest capital to lead the Delhi Daredevils team in the IPL history.
Shreyas Iyer was retained by the Delhi Capitals IPL team up until 2019, the cricketer also helped the team reach playoffs after seven years. In 2020’s IPL season, Shreyas continued as a captain making the team reach finals for the first time. BCCI describes the cricketer that has the ability to mix power game with classical approach and known for his sharp fielding in the IPL.
In 2021, Shreyas Iyer became a part of Lancashire for 2021 season of Royal London One Day Cup. The net worth of Shreyas Iyer is estimated to be $4 million in 2021. He is known to charge over Rs. 20 to Rs. 30 lakhs for brand endorsement deals. Some of the brands endorsed by Shreyas Iyer are BoAt, Fresca Juices, Myprotein, Google Pixel, Manyavar, Dream11, and CEAT. Lets know more about these.
In February 2025, InCred, a diversified financial services group, announced its collaboration with Shreyas Iyer, announced him as its new brand ambassador, succeeding the legendary Rahul Dravid.
This partnership underscores InCred’s commitment to aligning with the core values of cricket—discipline, perseverance, and performance—which resonate with their vision of empowering individuals to achieve their financial goals. The collaboration features a series of marketing campaigns focused on making financial services more accessible and transparent & enhancing financial awareness across India.
MyFitness
MyFitness – Shreyas Iyer Brand Endorsements
Iyer’s partnership with MyFitness is a perfect example of how sports personalities can influence lifestyle and dietary choices. With his disciplined fitness routine and strong fan following, he continues to inspire many to opt for healthier food options, making this endorsement a successful and strategic move for both MyFitness and Iyer’s brand.
Britannia
Britannia – Shreyas Iyer Brand Endorsements
Britannia Bourbon launched its “Original Friendship” campaign, featuring Indian cricketers Hardik Pandya, Shreyas Iyer, and Deepak Chahar. The television commercial depicted the trio’s camaraderie, highlighting the mischievous aspects of friendship. In the ad, Pandya playfully deceives Iyer and Chahar by pretending to share the last Bourbon biscuit while secretly hiding additional pieces, leading to a lighthearted chase among the friends.
This campaign aimed to celebrate the playful bonds among friends, positioning Britannia Bourbon as a treat that complements such fun moments. The cricketers’ real-life friendship added authenticity to the narrative, resonating with audiences who cherish similar experiences with their friends.
Ramraj
Ramraj – Shreyas Iyer Brand Endorsements
Indian cricketer Shreyas Iyer was featured in a television commercial for Ramraj, a brand renowned for its traditional men’s attire, including vests (baniyans). The advertisement aimed to highlight the comfort and convenience of Ramraj vests.
However, the commercial garnered significant attention on social media platforms, particularly Twitter, where users critiqued its content and execution, labeling it “cringe-worthy.” The ad’s narrative and presentation sparked widespread discussions and humorous reactions among netizens.
WhatsApp partnered with Star Sports to launch the “Privacy Unplugged” series, a five-part short-form content initiative highlighting the significance of privacy in the digital age. This series featured prominent athletes, including Shreyas Iyer, who shared personal narratives emphasizing how WhatsApp’s privacy features support their professional and personal lives.
In his segment, Iyer discussed leveraging WhatsApp’s ‘View Once’ feature to share his magic tricks with younger teammates, fostering a comfortable environment for them to discuss challenges. This approach underscores the importance of private communication in building confidence and camaraderie within a team.
NBA Style India
NBA Style India – Shreyas Iyer Brand Endorsements
Shreyas Iyer’s association with NBA Style India is a testament to his growing influence beyond cricket, positioning him as a style icon who effortlessly blends sports with fashion. This collaboration allows him to showcase his love for sneakers, streetwear, and athleisure, stuff that have become a crucial part of modern-day sports culture.
Through his partnership with NBA Style India, Iyer has successfully expanded his brand beyond cricket. His ability to carry bold fashion statements while maintaining an athletic edge has made him a trendsetter among young sports enthusiasts.
Indian cricketer Shreyas Iyer was featured in a FanCraze advertisement that garnered significant attention and sparked controversy. The ad campaign depicted a scenario where a female fan approaches Iyer for an autograph but realizes she doesn’t have suitable material for him to sign. In a seemingly awkward moment, she begins to lift her top, prompting Iyer to intervene by offering his hoodie for the autograph.
This incident highlights the fine line that advertising campaigns must navigate to engage audiences without crossing into controversial or offensive territory. It also underscores the importance of sensitivity and awareness in content creation, especially when featuring high-profile personalities like Shreyas Iyer.
Oppo
OPPO – Shreyas Iyer Brand Endorsements
In June 2024, OPPO India unveiled its #DareToFlaunt campaign to promote the OPPO F27 Pro+ 5G smartphone, featuring actress Shraddha Kapoor and cricketer Shreyas Iyer. The campaign highlighted the phone’s status as India’s first IP69-rated waterproof smartphone, emphasizing its durability and sleek design.
The accompanying television commercial showcased the F27 Pro+ enduring various rigorous scenarios, such as being subjected to a washing machine cycle, submerged in a swimming pool, used to hammer a cricket wicket, and even run over by a car.
In each instance, the phone emerged unscathed, underscoring its resilience. This portrayal aimed to resonate with extremely bold and adventurous spirit of Gen Z, encouraging users to flaunt their devices without fear of damage.
The #DareToFlaunt campaign successfully garnered significant attention, accumulating over 150 million views across various platforms.
This widespread engagement reflects the campaign’s effectiveness in connecting with the target audience and highlighting the unique features of the OPPO F27 Pro+ 5G.
Ultrahuman
Ultrahuman – Shreyas Iyer Brand Endorsements
Indian cricketer Shreyas Iyer collaborated with Ultrahuman, a leading metabolic fitness platform, to enhance his athletic performance through advanced health monitoring technology.
Using the Ultrahuman M1, a continuous glucose monitoring device, Iyer gained valuable insights into his metabolic health, enabling him to optimize his diet, training, and overall performance. This partnership underscores Iyer’s commitment to leveraging technology for health and fitness optimization, reflecting an active and health-conscious lifestyle.
Gillette
Gillette – Shreyas Iyer Brand Endorsements
Gillette India launched the ‘Play With The Stars’ campaign, featuring Shreyas Iyer and fellow cricketer Shubman Gill. This initiative introduced special Cricket Edition packs of Gillette’s Mach3 and Fusion5 razors, offering consumers a chance to meet and play cricket with their idols. The campaign emphasized precision and excellence, aligning with Gillette’s brand values.
Red Bull
Shreyas Iyer, the dynamic Indian cricketer, has established a notable partnership with Red Bull, a brand renowned for its association with high-energy sports and events.
This collaboration aligns seamlessly with Iyer’s vibrant and active persona, reflecting his commitment to excellence on and off the cricket field. This association places Iyer among an elite group of sports personalities who embody the brand’s ethos of pushing boundaries and striving for greatness.
Mutual Funds Sahi Hai – Shreyas Iyer Brand Endorsements
The Association of Mutual Funds in India (AMFI) expanded its “Mutual Funds Sahi Hai” campaign by collaborating with prominent cricketers, including Shreyas Iyer, to enhance financial literacy among India’s youth and first-time investors.
By aligning with popular cricketers, AMFI successfully bridged the gap between complex financial concepts and the general public, fostering a culture of informed investment decisions among India’s youth.
BoAt
BoAt – Shreyas Iyer Brand Endorsements
BoAt is one of the top consumer electronics company in India. It founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters based in New Delhi and is known for wide range of products like headphones, speakers, mobile phone accessories, smartwatches, stereos, electric shavers, travel chargers, premium cables, power banks, sound bars, etc.
In 2020, BoAt became the fifth largest wearable company in the world as it had a market share of 3.5% in the global market. Shreyas Iyer was signed as BoAt’s brand ambassador in 2020. Shreyas Iyer has been featured ad campaign with the tagline of “Sound of the Champions”. This ad is said to be targeted towards fitness and music enthusiasts. With Shreyas in their side the brand is hoping to strengthen the brand narrative of offering products that are high tech, best in style and good for strenuous exercises.
Commenting on the association, Aman Gupta, the co-founder of BoAt said that, the cricketer’s youthful persona and dynamism goes perfectly with BoAt. BoAt has also been the audio sponsor for six IPL teams and has previously signed cricketers like KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.
Google Pixel
Google Pixel – Shreyas Iyer Brand Endorsements
Google Pixel is one of the top consumer electronics company that was developed by Google. The pixel brand was first introduced in 2013 with their laptop Chromebook Pixel. Google Pixel is known for its products such as the Pixel Smartphones (Pixel 3a & 3a XL, Pixel 4 & 4 XL, Pixel 5, etc.) Pixel tablets (Pixel C, Pixel Slate), Laptops (Chromebook Pixel, Pixelbook) and Accessories (Pixel Buds, Pixelbook Pen, etc.). These products can be run with the Chrome OS or the Android operating system.
In 2017, the company signed the then Indian cricket team coach and Shardul Thakur, Mayank Dagar and Shreyas Iyer to endorse the Google Pixel 2. The #daywithpixel2 ad campaign featured all cricketers where they showcase the features of Google Pixel 2 when they spend a day where they out for lunch and a supposed outing away from the camp with Google Pixel 2. This ad campaign became viral as it has garnered over 3 million views.
Manyavar is one of the most well-known ethnic fashion brands in India. The company was initially founded by Ravi Modi in 1999 where it only sold men’s ethnic wear. The company has now become synonymous for its wide range of wedding wear, festive wear, fusion wear for men, women and even children. As of now, Manyavar has over 600 stores across in more than 200 cities including 120 flagship stores and over 13 international stores in countries UAE and America.
It also has more than 4000 employees around the world. Manyavar has so far, many famous brand ambassadors such as Virat Kohli, Anushka Sharma, Ranveer Singh, Kartik Aryan, Alia Bhatt, Amitabh Bachchan, etc. The company also signed Shreyas Iyer as an endorser for the #Manyavarwalidiwaali campaign in 2018. The cricketer can be seen dancing with a kid while wearing a Manyavar kurta. This ad also features other cricketers like Virat Kohli, Umesh Yadav, etc.
Fresca Juices
Fresca juices – Shreyas Iyer Brand Endorsements
Fresca juices is one of the fastest growing natural fruit brands in India. The brand is a under the FMCG company known as Bankey Behari foods was started by Akhil Gupta in 1999. The company is known for its products such as Jams, Pickles, Tomato Ketchup, Chutneys and Syrups. In 2010, the company also started manufacturing delivering fresh and authentic fruit juices with diverse flavors.
Fresca Juices has now become a household name because of its wide variety of nutritious flavors essential for a healthy lifestyle. The company is known to have over 200 plus distributers across the country. The brand signed Amrya Dastur and Shreyas Iyer as its brand ambassador in 2021.
The cricketer has appeared in ad campaigns in a unique fun-filled avatar, where the cricketer talks about situations when life gives you tough situations, he just grabs the drink to bring it back on track. The tagline of the campaign is #TheFrescaLife, with this campaign the brands aim to strengthen its leadership position in the fruit drink market in India.
Myprotein
Myprotein – Shreyas Iyer Brand Endorsements
Myprotein is a leading sports nutrition company was originally founded by Oliver Cookson in 2004. The company is known for its products such as sports nutrition products, gym clothing, protein powders, nutritional shakes and drinks, vitamins and healthy high-protein snacks. The brand is a subsidiary of Hut Group and is currently the Number 1 in Europe while operating in over 70 countries.
Myprotein became so popular because its products are high quality, vitamins and minerals, high-protein foods, snack alternatives, and performance clothing. The brand signed Shreyas Iyer as its brand ambassador in 2021 during the 14th season of the Indian Premier League. With Shreyas Iyer endorsing its products, the brand aims to utilize the cricketer’s strong social media presence in order to connect with more sports enthusiasts and spread the benefits of Myprotein.
According to the cricketer, professional athletes, have to focus on fitness and body conditioning and maintain correct levels of protein and vitamins to support their strength training and conditioning, that’s where brands like Myprotein help in keeping a balanced regime.
CEAT is a multinational tyre company which is a subsidiary of RPG Group. The company is a leader in manufacturing tyres for passenger cars, cycles, SUVs, two-wheelers, trucks and buses, light commercial vehicles, earth movers, fork lifters, tractors, trailers, and even autorickshaws. CEAT exports to countries across Africa, Americas, Australia, Asia, and have a production capacity of over 800 tonnes per day and 165 million tyres annually.
The company was initially founded by Virginio Bruni Tedeschi in 1924 but was acquired by RPG Group in the 1990s. CEAT has had a history of choosing cricketers like Rohit Sharma, Mayank Agarwal, Ajinkya Rahane as its brand ambassador especially during IPL seasons.
In 2019, the company signed Shreyas Iyer as its brand ambassador in 2019, according to the deal the CEAT logo will permanently be features donned on the bats used by Shreyas Iyer. Commenting on the association, the cricketer said that it is his pleasure to be associated with CEAT as it has always supported and boosted cricket in the India.
Dream11
Dream11 – Shreyas Iyer Brand Endorsements
Dream11 is a leading Indian fantasy sports company that was founded by Harsh Jain and Bhavit Sheth in 2008. The company allows its user to play fantasy cricket, hockey, football, kabaddi and basketball. As of 2014, Dream11 is known to have over 1 million registered users which grew to 2 million in 2016 and up to 45 million in 2018.
In 2019, the company was the first Indian gaming company to become a unicorn. In 2021, Dream11 launch six multimedia campaigns during the 2021 Indian Premier League. The ad campaigns feature cricketers like Rohit Sharma, MS Dhoni, Shikhar Dhawan, Hardik Pandya and Shreyas Iyer that seen playing fantasy cricket with their neighborhood teams.
The tagline of the ads is ‘Team Hai Toh Mazaa Hai’, and revolves around fans and their love for cricket. The ad campaign also showcases the importance of having a team in real life to enjoy playing sports just like how the users of Dream11 can play their favourite sport by making their own teams.
Conclusion
Shreyas Iyer has recently emerged as a promising prospect for the Indian cricket team. At the age of 26, Shreyas Iyer has become prolific top-order batsman known for his fearless style of batting and high strike rate. Many media outlets have even compared him to iconic cricketers like Virender Sehwag. Shreyas Iyer has always actively promoted brands on social media where he has a huge fan following, which has helped him grow in the advertising world.
FAQs
Who is Shreyas Iyer?
Shreyas Iyer is a prominent Indian international cricketer known for his batting prowess.
Why are brands interested in endorsing Shreyas Iyer?
His consistent performance, youth appeal, stylish image, and growing popularity make him attractive to brands.
What types of brands does Shreyas Iyer typically endorse?
He endorses a variety of brands across categories like sports apparel, electronics, financial services, and consumer goods.
December is here, bringing the Christmas spirit with it. The Christmas season is filled with traditions like decorating the tree, baking delicious cakes and cookies, and having cozy parties.
One more thing that now comes with the season is the Christmas advertisements. These ads bring great charm among the people and prove to be an amazing marketing tool.
Christmas makes the whole month of December a happy month. It is a time when people are in their happiest and brightest spirits.
Many companies find this happy spirit a great opportunity to market their products and services. For this, they indulge in making Christmas advertisements to attract customers. So, in this article, we will share some of the most creative Christmas ads of all time.
Christmas is celebrated every year to celebrate the joy of Jesus Christ’s birth. It is a holiday that everyone enjoys with their friends and family.
People start prepping for it from early to mid-December. It is the time to put the lights on Christmas trees, invite friends and family, and wait for our Santa Claus.
Another important thing that almost everyone indulges in during the season is shopping. It is the time when markets are full of discounts and various offers. It is also the time when our screens and papers get flooded with Christmas advertisements.
Christmas and The Advertisements
Today is the time when no business can flourish well in the absence of marketing. Advertisements have always been there, right from an early age. Earlier, there were print, radio, and television ads. Now, along with these, we have got online advertising.
Online advertising is huge. It includes email marketing, content marketing, social media advertising, mobile advertising, etc.
Advertising plays an important role in promoting a brand. It is playing an even more important role during the festive season. Creative ads develop interest among the customers and help them connect with a brand.
It helps a brand attract more sales traffic for a product or service. Christmas is the time of the holidays. The Christmas ads are of great benefit to travel businesses. These ads make the customers want to travel during the holidays.
Best Christmas Advertisements of All Time
Some ads are thoughtful and creative enough to leave an amazing impact on the audience. Here are some of the best Christmas ads of all time:
John Lewis’s 2024 Creative Christmas Ad – The Gifting Hour
John Lewis’s 2024 Creative Christmas Ad – The Gifting Hour
John Lewis’s 2024 Christmas advertisement, “The Gifting Hour,” follows Sally, who’s left her shopping to the last minute. Rushing into a John Lewis store, she tumbles through a rack of dresses and is transported back to her childhood home. As she relives memories with her sister, from childhood fun to teenage drama, Sally searches for the perfect gift.
Set to Richard Ashcroft’s “Sonnet,” the ad shows the joy of finding the perfect gift. It’s a heartwarming story with a nostalgic feeling that makes you smile. Towards the end of the ad, Sally picks the perfect present and shares a sweet moment with her sister. In 2024, John Lewis also offers a chance for aspiring musicians to cover “Sonnet” for the Christmas Day advert.
Disney Christmas Holiday Advertisement – The Boy & The Octopus
Disney Holiday Short – The Boy and The Octopus
Disney never fails to put a smile on our faces. Be it the Disney shows, movies, or advertisements, they all just spread a vibe of joy and happiness. Disney UK released its 2024 Christmas short film, The Boy and the Octopus. In this holiday short, a young boy forms an unlikely friendship with an octopus during the holidays. The octopus helps him feel less alone, adding a touch of fun and magic to his Christmas. They share moments like decorating the tree, watching festive movies, and enjoying all the special holiday traditions.
This creative Christmas advertisement shows how unexpected friendships can brighten our lives. It’s a sweet reminder that the holiday season is about sharing time with those who make us happy.
Best Christmas Commercials – Magical Christmas | Lidl Ireland
Lidl’s 2024 Christmas ad, directed by Oscar-winning Tom Hooper, beautifully highlights the joy of sharing. The story in the ad begins with a young girl noticing a boy on the sidelines, cold and without a hat, as others enjoy sledging. Later, after helping an elderly woman with her bags, the woman gives the girl a bell and encourages her to make a wish. During her family’s festive dinner, the girl wishes for the boy to receive a Lidl Christmas hat, which comes true, showing the magic of kindness.
In line with this message, Lidl has reopened its Toy Bank scheme for 2024, aiming to donate over 100,000 toys to children this year who might not otherwise receive a gift. Additionally, Lidl has launched a festive truck tour across nine UK cities, offering giveaways, festive food, and free samples, featuring Lidl employee-turned-Santa lookalike Nick.
Waitrose Sweet Suspicion Ad
Best Christmas Commercials – A Waitrose Mystery | Christmas Advert 2024
Waitrose’s 2024 Christmas ad kicks off with a festive mystery that keeps viewers hooked. On Christmas Day, the beloved No.1 Waitrose Red Velvet Bauble Dessert goes missing, and Detective Matthew MacFadyen is called in to solve the case. With a star-studded cast of suspects, including a grandmother and a hostess, the ad keeps you guessing. As you try to guess who took the dessert, Waitrose shows off its tasty holiday food, perfect for celebrations.
This is just part one of a two-part story, with the second part set to reveal the thief. Waitrose cleverly mixes fun and mystery with delicious holiday food, making this ad stand out this season.
Marks & Spencer Christmas Ad 2016
Best Christmas Ads – Marks & Spencer Advertisement
M&S Christmas advertisement in 2016 was quite different from the usual. They made an appealing appearance of Mrs Claus in the ad.
The ad begins with a small boy named Jake. He and his sister are seen quarrelling over small things. Before Christmas, Jake decides to gift his sister something. So, he writes to Mrs Claus about it.
Mrs. Claus decides to fulfil Jake’s wish herself and deliver beautiful red shoes for his sister. The ad shows that apart from Santa, Mrs Claus is there to fulfil some special requests.
This advertisement made so many people cry and feel the emotions presented. This is how the brand showed that it is always there to listen to its customers.
In 2020, Coca-Cola decided to keep its Christmas ad away from the topic of the pandemic. Instead, they showed a beautiful relationship between a father and daughter.
The ad begins with a small girl giving her dad a letter to post to Santa Claus. But he forgot to post the letter. So, decides to go on a challenging journey to the North Pole. He is seen facing various harsh conditions in his way.
In the end, when the letter opens, it has a small and sweet wish in it. It says, “Dear Santa, please bring Daddy home for Christmas.”
Coca-Cola, with this ad, delivered a simple yet emotional message. The message was that this Christmas, give something that only you can give. It showed us the importance of togetherness during the festivals.
Apple’s Christmas Advertisement – ‘The Song’
Best Christmas Ads – Apple Advertisement
The brand Apple likes to keep its ads like its products simple yet attractive. It surely knows how to be creative and thoughtful but also simple at the same time. In 2014, Apple made an ad showing a young girl preparing a gift for her grandmother.
In the ad, the girl uses her iPhone to record her grandmother’s old records. Using Apple’s technology, she created a duet with her grandma’s records. The girl then gifted it to her grandmother. It was a thoughtful ad that developed an emotional connection among the audience. It is considered as one of the best holiday ads.
For the year 2021, Apple has used another creative way to promote itself during Christmas. The ad doesn’t show any Apple devices. The only thing is that it was created with iPhone 13 Pro.
Disney created an animated short film for their 2020 Christmas ad. The ad revolves around Lola and her favorite toy- Mickey Mouse.
At the beginning of the ad, Lola’s father gifts her the toy. Later in the ad, she gifts her toy to her granddaughter. Mickey Mouse begins to symbolize Lola’s childhood in these years.
The ad produced an emotional angle for the audience. It showed the importance of relationships and childhood memories. It was a beautiful advertisement that touched the hearts of the viewers. It is regarded as the best Christmas advertisement of all time.
Amazon Christmas Advertisement 2021 – ‘Kindness, The Greatest Gift’
Best Christmas Ads – Amazon Advertisement
Amazon has come up with its latest Christmas advertisement. The theme revolves around the acts of kindness by strangers.
In the ad, a young girl is seen getting overwhelmed by her daily activities in the post-pandemic times. She is seen to be struggling to deal with study deadlines, partying, and the city traffic.
The ad then shows that her neighbor notices her being alone. After that, they both are sitting in a park, where the neighbor lady is feeding birds. Both of them share a smile.
The lady then gifts the girl a bird feeder from Amazon. This act of kindness by a stranger has touched the hearts of the audience. It is one of the most beautiful Christmas advertisements that illustrate the importance of kindness.
KFC’s Red Hot Christmas commercial promotes their limited-time menu item, Red Hot Chicken – a spicy fried chicken available during Christmas. The advertisement features a family enjoying a traditional Christmas meal with a spicy twist. They are all seen relishing the spicy flavor of KFC’s Red Hot Chicken. The ad also has a catchy jingle that highlights the chicken’s spiciness.
The KFC Red Hot Christmas advertisement effectively connects with viewers’ emotions by portraying the joy of sharing a special meal with loved ones. The family’s contagious smiles and expressions of satisfaction create a sense of warmth and togetherness, reminding viewers of the true meaning of Christmas. The spicy element adds a touch of adventure and excitement, appealing to those who seek a more thrilling holiday experience.
John Lewis Christmas Ad 2011
Best Christmas Ads – John Lewis Advertisement
I have encountered some of the most captivating and memorable Christmas advertisements created by John Lewis, a prominent UK department store. These ads are unique because they combine beautiful music and movie-like storylines to showcase the magic of gift-giving in just 90 seconds. What’s remarkable about them is that they convey a poignant narrative without words.
One particularly noteworthy Christmas advertisement from John Lewis, dating back to 2011, stands out as a masterpiece in this genre. It is praised for its unique twist and the emotional climax it builds, creating a truly heartwarming and memorable viewing experience. The ad captures the festive spirit and leaves a lasting impression, making it a standout among the John Lewis Christmas advertisements collection.
Hershey’s Christmas Ad – Christmas Bells
Best Christmas Ads – Hershey’s Advertisement
The Hershey’s Kisses – Christmas Bells Advert is a commercial that has become a timeless classic since its debut in 1989. Amongst the flurry of holiday advertising, it stands out as a captivating symbol of the Christmas season, thanks to its heartwarming charm and mesmerizing animation. It is considered one of the shortest and best Christmas ad ever produced.
The success of the ad lies in its simplicity. There is no dialogue or complex storyline, and the focus remains solely on a heartwarming performance by a group of Hershey’s Kisses that have been transformed into a handbell choir. As the Kisses sway and jingle to the tune of “We Wish You a Merry Christmas,” they create a magical spectacle that evokes nostalgia, warmth, and togetherness.
Microsoft Christmas Ad – Let There Be Peace on Earth
Best Christmas Ads – Microsoft Advertisement
In 2015, Microsoft launched a touching advertisement titled “Let There Be Peace On Earth” during Christmas. The ad stood out for its unconventional approach of mentioning Apple while conveying a message of peace despite the long-standing rivalry between the two tech giants. The ad’s message was to promote peace and unity during the holiday season.
As the Microsoft employees gathered near Apple’s office, they engaged in a heartwarming moment by singing a carol alongside children. The lyrics emphasize the desire for peace on Earth, echoing, “Let there be peace on Earth and let it start with me.”
The advertisement’s message urges advertisers and marketers to acknowledge the potency of positive and unifying themes. By highlighting the concept of “Let there be peace, and let it start with me,” the commercial aims to evoke warm and cozy emotions that align with the spirit of the festive season. It underscores the significance of extending gestures of friendship, a universally appreciated sentiment, particularly during the holiday season. Festive advertising can help attract more customers and spread holiday cheer.
Lenovo Christmas Ad – The Joy Of Giving
In this heartwarming video ad by Lenovo, the narrative begins with a kind gesture from a poor old man crafting a wooden horse for a little girl. Touched by the moment, the girl brightens the old man’s Christmas. At the spot where he sleeps on the sidewalk, the girl places a gift and a Christmas tree, using a Lenovo Yoga 3 Pro Tab to project lights, attracting more gifts from passersby. The video culminates with the old man waking up to the festive surprise.
The ad’s genius lies in using the Yoga Tab 3 Pro’s in-built projector, seamlessly integrating the product into the storyline. The video beautifully captures the spirit of Christmas, emphasizing the joy of giving during the festive season, and is one of the best Christmas commercials ever.
Christmas is the time when happiness seems to be blowing in the air. A good Christmas advertising is that which adds up to this happiness. The ads that develop an emotional connection tend to attract more consumers.
Every Christmas, almost every brand comes up with a new advertisement. These festive ads help the brands to attract more consumers. But some ads develop a bond with the consumers and stay in the heart forever. Thus, the relationship between Christmas and advertisements is like cookies and Choco chips. It sweetens up the festive vibe a bit more.
FAQs
What are the best Christmas ads?
Apple’s Christmas Advertisement – ‘The Song’ and Coca-Cola’s Christmas Advertisement – ‘The Letter’ are a few of the best Christmas ads.
What makes a good Christmas commercial?
To make an effective Christmas ad, you should evoke an emotional reaction in the audience or make them chuckle. The ad should be memorable and worth sharing with others.
What is the oldest running Christmas commercial?
M&M (1996), Campbell’s Snow Man (1993), Corona Christmas (1990), I’ve Fallen and I Can’t Get Up (1989), and Tootsie Pop (1970) are some of the oldest running Christmas commercials.
The number of netizens accessing the internet has increased with the arrival of JIO in India as it offers low-cost data plans and cheaper smartphones, which let them surf the world easily. Due to this, more people are found to be active online.
Taking an edge over this, various companies come up with unique marketing strategies in order to make their brand viral. One of those strategies is known as Viral Marketing.
Viral Marketing is a business strategy that uses a social media platform to promote a product or service. In other words, it is a digital marketing strategy that tries to convince the customer to become a brand advocate of the existing products/services.
It encourages people to share with other people to reach a larger audience, thereby making the advertisement go viral, much in the same way that a virus spreads from one person to another.
Top Viral Marketing Campaigns
Some of the best examples of viral marketing campaigns are:
When people got stuck at home due to Covid-19, Zoom came up with a great social media campaign contest and giveaway.
Zoom, a video conferencing platform, had come up with a Virtual Background Competition in March 2020. It introduced the monthly competition for remote workers. They could share videos or pictures using Zoom’s virtual background feature. A monthly competition with three prizes per month.
How did Zoom perform? Over 50,000 people signed up just to take part in the competition. Another great thing was customer value-added service. This campaign brought new people to Zoom and got them to explore different features. A good way to make sure customers learn and recommend further.
This campaign became the most successful viral marketing campaign on social media in 2020.
2. Apple: Shot on iPhone
Shot on iPhone – Viral Marketing Examples
Being an iconic brand in the market, even Apple requires a marketing strategy that would help them retain their customers. With the launch of the iPhone X, Apple put out its ‘Shot on iPhone’ campaign to promote how amazing their cameras were.
The company focused on the “selfie” aspect that people can share on social media, which created a huge buzz among people. They find it a great product. The camera quality made people start filming and creating content. These beautiful pictures do not have any direct link to the brand except for the tag – Shot on iPhone.
People have started sharing the Shot images and videos on iPhone. The campaign became a great hit because of the memes. Apple has successfully portrayed itself as the best camera phone for all camera lovers or content creators out there.
Again, this is an innovative way to remind their presence and the quality of their products.
Then, there is another viral marketing campaign brought by Dove. In 2004, Dove came up with the Real Beauty Sketch campaign. The purpose of the campaign was to let women know that they’re more beautiful than they think.
In this video marketing, the artist draws two sketches of a woman – one that she herself helps him to create and another described by somebody. The video went viral globally by spreading the brand message and belief in confidence.
Dove conducted a study and analyzed that only 2% of women considered themselves beautiful. So, they conceived the idea of using real women rather than models for their ads. The marketers tried to deeply touch the emotions of the people through this campaign. It reached a high point in 2013 which was watched over 114 million times within a month. The third most successful shared ad of all time!
A little bit of market research and addressing customer pain points can achieve phenomenal results.
Red Bull Gives You Wings – Viral Marketing Example
A name without which the list of the most viral marketing examples would be incomplete is Red Bull. Red Bull’s “Red Bull Gives You Wings” campaign, launched in 1992, has become one of the most iconic slogans. The ads often show people doing extreme things like skydiving, showing how Red Bull helps them push their limits.
The animated ads, with characters growing wings after drinking Red Bull, have become a key part of the brand. With the campaign reaching over 170 countries, it has lasted for over 30 years. Red Bull’s consistency in messaging has made this campaign one of the most recognisable and impactful in the history of marketing.
iHeartDogs is a company that was established for the purpose of social welfare. Every time people buy their products, they donate meals to dog shelters. Keeping to their core, the company started running ads on Facebook to attract more people to donate.
The campaign said that they would provide nothing for buying their products. Instead of discounts, they promised to double donations from purchases made over the weekend. They launched a 0% off campaign from Black Friday to Giving Tuesday. The ad on Facebook read 0% off, but the company ended up quadrupling sales.
They had aimed to provide meals to 100,000 dogs in need but ended up providing 200,000 instead. The sales were four times more than expectations, with over 500,000 people reaching out from just Facebook. As the cause was social, it went viral on social media.
5. Twitter’s Launch Campaign
Twitter (Now X), a microblogging platform, has set a great example of viral marketing.
The South by South West (SXSW) conference brings together thousands of millennials interested in music, interactive media, and film every year. The SXSW is held in Austin, Texas. Twitter, as a startup, negotiated with the organizers to place huge screens around the venue. These were updated with real-time messaging, and attendees with Twitter accounts participated in the campaign and promoted the brand.
This created a massive impact, demonstrating the arrival of a new social media age. Twitter gained a new reputation and many new subscribers who wanted to become part of something new. Thus, overall a very successful viral marketing campaign.
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Another great example of viral marketing incidentally took place in Austin, Texas.
Uber became a social sensation at the South by South West festival. They offered free rides to attendees during the conference and festival. This created a sensation during the event, and people started discussing it on social media. Wouldn’t you? Everyone wants to experience free service, and that too in such a style! The deluge of information back and forth was so much that a social media platform collapsed.
Targeting the right people at the right time is very important. Young participants of SXSW no doubt took to social media, and in no time, it went viral.
7. Spotify Co-marketing with Facebook
Spotify Co-Marketing With Facebook – Viral Marketing Examples
Ever wondered how Spotify achieved such fame in a short time?
Spotify, a startup founded in Sweden in 2008, provides audio streaming and media services. It had started with free service for UK customers in February 2009, and by September, it had to halt free service and rely on invite-only. Then in 2011, it initiated co-marketing with Facebook to solidify its position. A personal playlist can be published on a user’s Facebook page; at the same time, another user can listen to it with a single click.
As of the second quarter of 2021, Spotify has 165 million premium subscribers worldwide and is available in more than 15 countries, including the UK, the US, and the MENA region. This is another great example of how a simple collaboration with social media has made the startup go viral and increased users, especially where services are based on a Freemium model.
Another great example of viral marketing was set by Dropbox. Dropbox is the go-to cloud storage service to save your files and data. The best part is that once stored in a virtual space, you can share and sync your files without the hassle of sending attachments individually.
They set a great example of affiliate marketing that went viral. Dropbox offered 500 MB of free storage for every referral and signup by an existing customer. What happened? Well, Dropbox saw registration shoot up by 60%. Even now, a major part of new customers is derived from word of mouth.
By offering a reward to an existing customer, they achieved effective marketing by customers and a great loyal customer base. And when most of your customers are businesses, their reach is huge. Dropbox has over 500 million users as of 2016 and is poised to cross over a billion users soon.
It is not always necessary to come up with funny content to become viral. The company can reach a larger audience even by offering that customers are ready to accept.
9. “I Want Mint” Badge
I Want Mint Badge – Viral Marketing Examples
If you talk about the startups that received so-called overnight success, then Mint is one of them. Mint proved that with its unique marketing strategy and great product for content creators. Mint used its blogs to create awareness and gave special benefits to users who put “I Want Mint” badges on their blogs or social media pages. That was great free advertising!
They were able to make customers feel special without spending money. From this badge, Mint got free advertising on 600 different blogs from both normal people and influencers. Further, achieved recognition as providing useful information and being concerned about users. This way, it attracted more users and bloggers to write blogs on Mint for free.
ALS Ice Bucket Challenge – Viral Marketing Examples
This Ice Bucket Challenge is also known as the ALS Ice Bucket Challenge. The campaign was started to promote awareness of the disease Amyotrophic Lateral Sclerosis and encourage donations to research. Many big personalities like Bill Gates, Oprah Winfrey, and Justin Bieber took part in the campaign to raise awareness. It is one of the best examples of viral marketing.
They have been seen pouring a bucket of ice water on their heads either by themselves or someone else, which attracted people around the world to take part in the campaign. The campaign went viral on social media and helped the organization raise over $220 million. It became the fifth most popular Google search in Google 2014.Even after the campaign, the donations to ALS remained 25% higher than a year before the campaign.
ALS was able to raise awareness by breaking the mold and doing something out of the box.
Pepsi‘s advertising campaigns for Halloween have been highly successful in capturing the public’s attention and generating buzz for the brand. One of their most notable accomplishments was the 2013 “Cola-Cola” ad, which featured a can of Pepsi wearing a red cape, clearly referencing Coca-Cola’s iconic branding. The ad’s humor and clever wordplay resonated with audiences, making it a viral sensation.
Another successful Pepsi Halloween campaign was the 2017 “Monster Mirror” stunt. In partnership with Odeon Cinemas, Pepsi installed augmented reality mirrors in cinema restrooms. When moviegoers looked into the mirrors, they were transformed into various Halloween characters, such as clowns, werewolves, and zombies. The interactive experience was a fun and engaging way to promote Pepsi during the spooky season.
Their Halloween advertising campaigns have been consistently successful, helping the brand achieve several key objectives, including increased brand awareness, positive brand association, enhanced customer engagement, viral marketing success, and competitive advantage.
12. Oreo – Dunk In The Dark Campaign
Oreo Dunk In The Dark Campaign – Viral Marketing Examples
Oreo’s “Dunk in the Dark” campaign was a brilliant example of real-time marketing that capitalized on an unexpected event to generate massive buzz for the brand. During Super Bowl XLVII in 2013, a power outage plunged the stadium into darkness. Within minutes, Oreo’s social media team seized the opportunity and tweeted a simple yet effective message: “Power out? No problem. You can still dunk in the dark.” The tweet, accompanied by an image of a solitary Oreo cookie against a black background, went viral instantly.
The “Dunk in the Dark” campaign was one of the successful viral marketing campaigns for Oreo. The tweet was retweeted over 15,000 times and liked over 20,000 times on Facebook. The campaign also generated significant media coverage and led to a surge in Oreo sales.
Domino‘s “Domin-oh-hoo-hoo” campaign was a smart and efficient viral marketing tactic that aimed to encourage group ordering and re-engage customers as the world emerged from the pandemic. The campaign centered on a catchy yodel, “Domin-oh-hoo-hoo,” which served as a call to action for ordering pizza with friends and family. The campaign was highly effective in creating buzz and generating sales for the company, and it helped to strengthen customer loyalty.
The campaign was a resounding success for Domino’s, achieving its objectives of increased brand awareness, enhanced customer engagement, promoted group ordering, rejuvenated brand image, and measurable sales growth. The campaign’s success highlights the power of viral marketing to achieve tangible business outcomes.
14. Cadbury’s – Gorilla
Cadbury’s Gorilla – Viral Marketing Examples
The iconic Cadbury‘s Gorilla commercial of 2007 remains etched in the memories of many. Set to the familiar tune of Phil Collins’s “In the Air Tonight,” the advertisement features a gorilla passionately playing the drums. Concluding with the tagline “a glass and a half full of joy,” it suggests that consuming Cadbury’s brings happiness.
This ad, crowned the UK’s favorite by Marketing Magazine, stands out for its unconventional approach and wild creativity, earning affection from viewers. Interestingly, the director revealed that the idea was initially rejected before winning over the team with its immediate and emotional impact. This underscores the effectiveness of campaigns that defy norms and evoke strong emotions.
The commercial’s success lies in the perfect blend of creativity, a catchy, well-known song, and the inclusion of a remarkably lifelike gorilla. Cadbury’s reported a boost in profits, affirming the commercial’s positive impact on their brand.
Snickers You’re Not You When You’re Hungry – Viral Marketing Examples
Snickers’ “You’re Not You When You’re Hungry” campaign is a prime example of a successful viral marketing strategy that effectively tapped into a universal human experience – hunger-induced mood swings. The campaign’s core concept was simple: people tend to become exaggerated versions of themselves when hungry. This relatable theme was brought to life through a series of humorous commercials that featured everyday people transforming into outlandish caricatures of themselves when they failed to satisfy their hunger pangs. The tagline ‘You’re Not You When You’re Hungry’ perfectly encapsulated the campaign’s message, making it instantly recognizable and memorable.
The commercials were entertaining and resonated with audiences on a deeper level as they touched on a common human struggle. The campaign’s impact extended beyond mere entertainment, as it successfully linked hunger-induced mood swings to the need for a Snickers bar, positioning the product as a solution to these temporary personality changes. The campaign’s global reach, celebrity endorsements, and catchy tagline further amplified its impact, transforming it into a cultural phenomenon and cementing Snickers’ position as a brand that understands and empathizes with consumers.
Wendy’s Chicken Nugget Retweet Challenge is a remarkable example of a viral campaign, masterfully leveraging social media engagement and gamification to generate immense buzz for the brand. In 2017, Wendy’s initiated a challenge on Twitter, asking users to retweet a post to determine the number of retweets required to win a year’s supply of chicken nuggets. This seemingly simple concept ignited a viral phenomenon, with users actively retweeting the post to achieve the seemingly impossible goal of 18 million retweets.
The Wendy’s Chicken Nugget Retweet Challenge, counted among notable viral content examples, was a resounding success, showcasing the power of viral marketing to generate buzz, increase brand awareness, and drive positive brand associations. The campaign’s creative concept, gamification elements, ambitious goal, social media engagement, and active involvement from Wendy’s all contributed significantly to its remarkable success.
17. Coca-Cola’s “Share a Coke” Campaign
Coca-Cola’s “Share a Coke” campaign – Viral Marketing Examples
In 2011, Coca-Cola launched the “Share a Coke” campaign, which was a revolutionary viral marketing strategy that changed the way brands interact with customers. The campaign’s main idea was straightforward but impactful: to replace the iconic Coca-Cola logo with popular names on bottles and cans, thereby urging people to share a Coke with their loved ones. This approach was a huge success, resulting in increased brand engagement and consumer satisfaction.
The personalized bottles created a sense of belonging and recognition, making each Coke feel unique and special. People eagerly sought out their names and those of their friends and family, sharing their discoveries on social media platforms. The campaign’s emotional appeal resonated with consumers on a deep level, creating a lasting connection with the brand. Moreover, the campaign’s adaptability allowed it to evolve over time, incorporating popular nicknames, titles, and even cultural references, ensuring its relevance to diverse audiences worldwide.
18. Dollar Shave Club
Dollar Shave Club – Viral Marketing Examples
Dollar Shave Club’s 2012 viral marketing campaign, featuring a humorous and relatable founder pitching his company’s affordable razor subscription service, became an instant sensation, revolutionizing the shaving industry and establishing Dollar Shave Club as a household name. The campaign’s success can be attributed to its ability to combine humor, relatability, social media amplification, direct-to-consumer approach, and authenticity to connect with consumers on a deeper level.
The campaign’s humor and relatability were key to its virality, making it one of the notable viral content examples. The founder’s self-deprecating style and candid approach to shaving-related woes resonated with viewers, making the brand approachable and memorable. The catchy tagline, “Our blades are f***ing great,” and the clear call to action, “Get your first shave for $1,” enhanced the campaign’s effectiveness.
19. L’Oréal – Because You’re Worth It
L’Oréal Because You’re Worth It – Viral Marketing Examples
L’Oréal‘s “Because You’re Worth It” tagline, introduced in 1997, resonates with women worldwide and drives brand loyalty. The tagline’s success lies in empowering women with a simple yet powerful message of self-worth and confidence, which transcends boundaries and adapts to changing trends.
The tagline’s effectiveness is evident in its significant benefits to L’Oréal. The tagline has increased brand awareness, fostered a positive brand perception, enhanced customer loyalty, driven sales growth, and impacted women’s self-perception and empowerment worldwide. It has become a cultural touchstone, inspiring women to embrace beauty and worth. Overall, L’Oréal’s “Because You’re Worth It” tagline is a testament to the power of meaningful messaging and emotional connection in creating successful and enduring marketing campaigns.
20. Nike – Just Do It
Nike Just Do It – Viral Marketing Examples
Nike‘s “Just Do It” campaign, launched in 1988, brought about a revolution in advertising with its simple yet powerful message of empowerment and motivation. The tagline’s universality and relatability resonated with people of all ages, backgrounds, and athletic abilities, inspiring them to take action and strive for their goals. The campaign’s emotional connection, association with renowned athletes, and cultural impact further amplified its reach and influence.
Nike’s “Just Do It” campaign has been tremendously advantageous for the company. The campaign has played a pivotal role in increasing brand recognition, improving brand image, and leaving a lasting cultural impact. The campaign’s consistent and adaptable approach has ensured its continual relevance, making it a symbolic representation of personal accomplishment and a source of motivation for future generations. Overall, Nike’s “Just Do It” campaign serves as a powerful example of how impactful messaging and emotional connection can lead to successful and long-lasting marketing campaigns.
McDonald’s “I’m Lovin’ It” campaign, launched in 2003, is one of the most popular viral marketing examples of all time. The catchy jingle, written by Justin Timberlake, and its simple and quirky message connected with the customer globally, helping McDonald’s create a strong brand identity. It spread through TV, digital media, and in-store promotions, becoming viral in no time and increasing customer engagement.
The campaign’s success was also due to its local adaptations. McDonald’s worked with regional celebrities and influencers to make the message feel personalized. This strategy made “I’m Lovin’ It” not just a slogan but a symbol of McDonald’s global reach and connection with its customers.
Conclusion
Marketing is an essential element for any business, startup, or established organization to tell customers how awesome their product is and why they should buy it. There are innovative ways to promote your product. Now that you know the various examples of viral marketing campaigns, you can apply this to make your brand go viral and reach a larger target audience. Not all viral campaigns have to be funny or shocking. It can go viral for both positive and negative reasons if you can deeply touch customers’ emotions by spreading the brand’s message.
FAQs
What is viral marketing?
Viral Marketing is a business strategy that uses a social media platform to promote a product or service. In other words, it is a digital marketing strategy that tries to convince the customer to become a brand advocate of the existing products/services. It encourages people to share with other people to reach a larger audience, thereby making the advertisement go viral, much in the same way that a virus spreads from one person to another.
Why is viral marketing important?
Viral marketing is important as it helps to reach a larger target audience, which results in increased sales revenue.
What is a viral marketing example?
One of the examples of viral marketing is the ALS Ice Bucket Challenge. Many celebrities and big personalities agreed to dump a bucket of ice water on their heads to raise awareness of ALS and generate donations. The ice bucket video created a huge sensation on social media that enormously increased awareness of ALS.
How do you carry out a viral content marketing campaign?
8 Secrets to go viral on Social Media are:
Master the target audience
Select the appropriate social media platform
Create content with high engagement
Time content for maximum reach
Boost visibility with advertising
Partner with a social media influencer
Measure performance to create better campaigns in the future
Provide a clear call to action
What is the best viral marketing campaign?
The Best viral Marketing Campaigns of all time are:
Nike: “Just Do It”
Apple: “Get a Mac”
Pepsi: “Is Pepsi OK?”
IHOP: “IHOb”
Absolut Vodka: “The Bottle”
Red Bull: “Stratos”
Marlboro: “The Marlboro Man”
Dos Equis: “The Most Interesting Man in the World”
What kind of content goes viral?
The contents that are based on trending topics and are capable of evoking intense emotional responses are likely to go viral.
How many companies use buzz marketing?
There are many companies that use buzz marketing. Ranging from Dunkin’ Donuts and Domino’s Pizza to Unilever, Spotify and others use buzz marketing.
A business’s survival lies in its visibility, if it is not visible enough, then there will be no customers who will willingly get associated with your business. For that visibility, marketing is needed. It is one of the most important aspects of a business apart from developing products and services.
Whatever you decide to launch, you need to market it well. Advertising is a part of marketing; it not only provides your business with the desired growth but also helps you in establishing the brand in front of the world.
An average human attention span is just 8 seconds. Now, advertising has to be done in such a way that it can gather the desired attention of the public in that short span of time. Not everything can attract human eyes, so it has to be creative and interesting enough to do that.
Various brands out there use their creative ideas while creating advertisements for their products and businesses. In this article, we will talk about some of the most creative advertising campaigns of all time. So, without any further ado, let’s get right into the business.
Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs. – Leo Burnett
PhonePe is an Indian fintech and digital payment company; it was founded by Sameer Nigam, Rahul Chari, and Birzin Engineer in the year 2015. The company is owned by Flipkart and the headquarters is situated in Bangalore, India.
PhonePe has created many interesting advertisements for its services and it has also been able to attract a great number of customers, over 350 million people use PhonePe in India. Recently, the company has also started launching health insurance and for their advertisement, they have taken quite an interesting form of making their services visible to the people.
PhonePe is using the backs of Indian trucks to advertise the insurance service. They use traditional art and quotes like ‘Dekho Magar Pyaar Se, Insurance Lo Magar PhonePe’. The quotes seem funny as well as easy to remember, this way they are able to hammer the ad into the minds of the customers.
boAt
boAt Creative Advertising
boAt is an Indian consumer electronics brand known for offering earwear products at affordable prices. Founded in 2015 by Aman Gupta, its headquarters are in Delhi, India. The brand has gained recognition in the industry for its innovative marketing strategies, making it no surprise that it created a brilliant campaign for Women’s Day.
boAt’s ‘TRebel’ campaign featured actress Rashmika Mandanna and introduced a unique experience. The campaign video could only be accessed by women, activated by a voice command that recognised a woman’s voice. This interactive feature, powered by a self-learning AI, allowed women to unlock dance move videos. It was an innovative way to make people realise how it feels to step into a woman’s feet, where they often hear that ‘it’s a man’s world’ whenever they try to enter into a different industry.
AJIO’s creative advertising for its Black Friday Sale grabbed the customers’ attention with a fun twist. They featured look-alikes of Indian stars Shah Rukh Khan, Salman Khan, and Virat Kohli. These look-alikes were spotted on the streets holding boards with a catchy message, “Why go for duplicates when originals are on sale?” This clever message played on the idea that, no matter how convincing a copy might seem, nothing compares to the real thing.
The campaign playfully reminded customers to choose original, high-quality products over copies. It helped promote AJIO’s range of authentic brands and the discounts available during the sale, making the originals more affordable.
House of the Dragon
House of the Dragons Creative Marketing Campaign with Swiggy – Creative Advertising
The HBO series, ‘House of the Dragon’ premiered on Disney+ Hotstar on 22nd August 2022. For the promotion of the series, Hotstar collaborated with the food delivery platform, Swiggy. As a part of this marketing collaboration, Swiggy changed its delivery agent logo into a dragon. A tagline appears on top of the customers’ orders, saying, ‘Fire will reign, hunger will not. Our dragon rider is on the way!’
A dragon delivering food did not only appear to be appealing and fascinating for the people but it also proved to be one of the most creative and subtle marketing campaigns ever.
There is hardly anyone who is not aware of the largest fast-food restaurant chain in the world. Mcdonald’s has always been a popular brand, founded in the year 1955 by Maurice McDonald and Richard McDonald, the fast-food brand is available in over 100 countries.
Recently, for McCafe coffee, the brand created a very creative ad. In the picture, the famous ‘M’ or arches at first looked like tired human eyes and beside it, you can see the proper arches and two coffee beans inside it which depicts that the tiredness is gone.
Burger King
Burger King Ad Campaign for Funnel Cake Fries – Unique Advertisement
In 2019, Burger King suddenly started liking random tweets posted in the year 2010. This action by Burger King, raised many eyebrows, making people wonder, why a multinational restaurant chain would like old random tweets. When the brand stirred enough curiosity among people and got their attention, it revealed the reason behind it by tweeting, “some things from 2010 are worth revisiting—like your old tweets and funnel cake fries. Get them now for a limited time.”
Burger King was simply advertising the comeback of its funnel cake fries that they introduced back in 2010 by liking people’s tweets from that year. In this way, the brand spent no money and succeeded in creating one of the most creative marketing campaigns ever.
SUGAR Cosmetics
Sugar #MyShadeofLove Campaign
One of the most popular and fastest-growing Indian cosmetics brands in the country Sugar Cosmetics was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee. The cosmetic brand is famous for its various ranges of cruelty-free products.
The company’s campaign has always been unique and this year on Valentine’s Day it launches the campaign called ‘My Shade of Love’ on Instagram as an AR filter. Through this, three different shades of lipsticks can be seen and the audience can virtually try the shades.
Louvre Museum Billboard in Abu Dhabi | Best Creative Marketing
The Louvre Museum of Abu Dhabi was established in the year 2017 and the museum is the most visited in the Arab World. Recently, it has introduced a way to make the drive from Dubai to Abu Dhabi interesting on E11 Highway.
The copies of some artworks of the Louvre museum are placed along the sides of the highway, it is not only a pleasant way of introducing the masterpieces to the people but also makes the drive memorable.
Mastercard
The American Multination financial services company was founded in the year 1966 and serves its customers with different types of credit and debit cards. It is one of the well-known companies in the payment industry.
Mastercard showed its creativity when the UAE witnessed a 2 hour of the solar eclipse. During the eclipse, the moon crosses the sun and this way it looks like the Mastercard logo. Mastercard took this opportunity and made the eclipse look like a live billboard in the sky. The prices during the eclipse got lower, and discounts were provided to the customers.
Paytm launched an amazing campaign, in India, when there is no change of 1 to 5 rupees, customers are handed over candies by shopkeepers. This causes dissatisfaction among customers. Paytm uses this opportunity to make people opt for digital payment through Paytm. Shopkeepers are instructed to give them candies instead of change, the only difference is that those candies contain a special Paytm code. Customers are asked to download the Paytm app and after that use the unique code that is in the pack of candy, to redeem the money. The amount of money differs into four denominations that is 1, 2, 5 and 10 rupees.
Paytm Creative Brand Advertising
Jana
Jana is a brand of bottled water and the source of the water is a depth of 800 meters of the Adriatic Sea. Jana is the largest bottled water producer in Croatia. Recently, they have used a creative way of marketing their brand. To show the depth of the water they have posted on their Instagram profile where each row of the post showed the depth of the sea and when you reach 800 metres, the brand of the water is revealed.
Ace & Tate
Ace & Tate Unique and Creative Ad
Ace & Tate is an eyewear brand founded in the year 2013. They channelise their inner creativity with their new marketing campaign. To advertise their new pair of sunglasses, this time they choose not to use a single pair of them in their advertisement. To make the advertisement meaningful they just showed pictures of the faces of humans who are experiencing discomfort in the sun. This way they are hinting, at how sunglasses are necessary to be comfortable, especially in the sun.
Colgate – India
Colgate India Impactful Advertising
Colgate is one of the most popular brands of oral care products in India. To attract the attention of their customers they created a unique advertisement. In their new advertisement, the model can be seen with a beautiful smile showing her unaligned teeth. The ad was done to make people relate to it more. As not everyone possesses perfectly aligned teeth, it is to make people realise that the brand is aware of the diversity of its customers.
Dunzo
Dunzo, is an Indian company that focuses on delivering groceries, medicines and other essential items to the doorsteps of their customers. Dunzo created a great marketing strategy by publishing an interesting and creative newspaper ad. In the advertisement, they have put a ludo game on the front page and have asked people to play ludo. The advertisements have been made in keeping the Delhi-NCR audience. To roll the dice audience can use their mobile scanner to scan the code.
IKEA
IKEA Creative Advertising
IKEA is a brand known for selling ready-to-assemble furniture and kitchen appliances. In 2018, Ikea roped in Yanjaa Wintesoul, who is a Mongolian-Swedish memory athlete for their campaign. She memorized 328 pages of the IKEA Catalogue 2018. In the advertisement, she was shown answering all the questions asked by people randomly regarding the contents of the pages.
In 2015, IKEA came up with a captivating campaign, “Assembly Fail,” for its assembly service. A German advertising agency, Thjnk, crafted the campaign. This innovative campaign used billboards that were purposely incorrectly put together, which successfully caught people’s attention by highlighting the idea that IKEA furniture can be challenging to put together. Despite the initial hurdles, the campaign aimed to convey the message that the end result is always worth the effort. This creative approach allowed IKEA to transform potential weaknesses into a memorable and impactful advertising strategy that left a lasting impression.
Uni Cards
Uni Cards Creative Marketing #UniSoFlexi
Uni Cards was founded in the year 2020 by Laximikant Vyas, Nitin Gupta, and Prateek Jindal. The brand provides credit cards to its customers. Here you can pay back your monthly spending in three parts over three months. The best part is that it does not demand extra charges for that. The company is situated in Bangalore, India.
Uni Cards roped in Vicky Kaushal for the face of their brand. In the recent campaign of Uni Cards, Bollywood actor Vicky Kaushal was seen in a funny avatar where he was divided into three parts and talked about the unique feature of the card that you can pay back your monthly spending in three months. This creative idea made the ad funny and interesting to the audience.
Colors TV
Colors TV is gearing up with the launch of its new dance reality show, Dance Deewane Junior. For the promotion of the show, the channel adopted Augmented Reality (AR) on streets, offices, and radio stations and danced with kids. Nora Fatehi, one of the judges of the show teaches the hook steps to the children with the help of augmented reality. Karan Kundra, the host of the show was seen interacting through AR.
Adidas
Adidas Creative Ads
Adidas to promote the launch of their new swimwear line created the first swimmable billboard. Women often feel self-conscious while wearing swimwear in UAE in fear of getting body shamed and of course privacy. On this billboard, Adidas invited women to take a dip inside the billboard pool.
Leverage Edu on their new ad campaign created a commotion. People started asking who is Aayushi and it was trending all over the internet. Instead of roping in a celebrity for their campaign, Leverage Edu brings a real girl named Aayushi into the board. Soon Leverage Edu’s team’s social media profile picture was changed to the picture of Asyushi and memes were created as well. This campaign garnered attention as they chose a normal girl looking to study abroad ad.
Anek (Movie)
Promotion is one of the most important parts of a movie. Book My Show took a unique step to promote the movie Anek of Ayushmann Khuranna. The promotional video shows Ayushmaan taking and addressing different people with their names. Apart from that, with the help of Rephrase AI, some other tidbits of those individuals are also known addressed by Ayushmaan. This way he invited individuals to watch the film Anek.
Pine Labs Har Store Tiranga – Unique Advertisments
Pine Labs is a developer of an online payments platform. The leading merchant commerce platform was founded in the year 1998 and is well-known for providing financing and last-mile retail transaction technology to merchants. It is one of the unicorn startups in India with a valuation of $5 billion.
Recently, on the occasion of the 75th anniversary of India’s independence, everyone celebrated the day with the Har Ghar Tiranga initiative, announced by Prime Minister. Taking inspiration from it, Pine Labs decided to take this initiative to a larger level by adding a tricolour to the QR code on the Pinelabs POS machine in stores. In this way, the company indulged itself in momentary marketing by taking advantage of the Har Ghar Tiranga initiative and extending it by turning Har Store Tiranga as well.
Conclusion
Uniqueness attracts human beings. So innovative and creative ways of advertising not only make the product or services visible but also help the brand gain the recognition that it truly deserves. The above-mentioned unique and creative advertisements are some of the perfect examples of how to draw the attention of the general public toward the brand.
FAQs
Which is the most creative advertisement?
Some of the best creative advertising include PhonePe Truck Art, boAt TRebel, House of the Dragon x Swiggy, and Burger King’s 2010 Tweet Campaign.
How do you make an advertisement creative?
Research your target audience, Choose a platform, Make sure the tagline is catchy, and use unique visuals.
It has become common to see top-of-the-line celebrities endorsing brands on-screen. The demand for the right brand ambassadors is so high that many brands even compete with each other for the right person that would fit in well with the brand’s ideology and its products. Choosing the face for the brand with qualities of social relevance, commercial appeal, and brand value is one of the most essential parts of marketing strategies in the 21st century.
One of the celebrities that are most in-demand for endorsements is Alia Bhatt, as she has all the criteria needed by the advertisers these days. Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
The actress is known for her work in movies like Student Of The Year, Raazi, Highway, 2 States, Udta Punjab, Dear Zindagi, Gully Boy, etc. Alia is one of the most popular and the highest-paid actresses in the country and was also featured in Forbes India’s Celebrity 100 and Forbes Asia in their 30 Under 30 list of 2017.
Despite her acting career, Alia also launched her own line of clothing called Ed-A-Mamma, a production company Eternal Sunshine Productions, and is also a founder of ecological initiative CoExist.Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for the endorsements she does. Alia Bhatt’s brand value surged to USD 102.9 million in 2022, a significant increase from USD 68.1 million in 2021, securing her position at the top of the list. In this blog, we will explore the impressive list of brands that Alia Bhatt has endorsed, highlighting her influence and impact in the advertising world.
Aurelia, the clothing brand announced its first campaign on February 16, 2022, which will be featuring Alia Bhatt. The maiden campaign of the TNCS Clothing’s ethnic apparel brand is termed “Be Compliment Ready” and will be a series of films with humorous undertones, which will be aiming to highlight the beauty of effortless styling. With the start of the new year 2022, this Aurelia ad will be among Alia Bhatt’s new ads.
Alia Bhatt’s brand endorsement with Aurelia has brought together the best of traditional Indian wear and contemporary fashion. With Alia’s magnetic personality and fashion-forward approach, Aurelia continues to thrive as a go-to brand for ethnic wear enthusiasts across the country.
On January 11, 2022, the announcement was made that Alia Bhatt would be the new face of Blenders Pride, a renowned premium whiskey brand in India. Owned by Pernod Ricard and launched in 1995, Blenders Pride has gained popularity for its unique blend of Indian grain spirit and imported Scotch malts, offering a distinct and refined taste without any artificial flavors.
The recent campaign film titled “Made of Pride” features Alia Bhatt, showcasing her remarkable journey to success. The advertisement captures Alia’s unwavering determination and showcases her “never give up” attitude, highlighting her pride in her accomplishments.
The collaboration between Alia Bhatt and Blenders Pride represents a synergy between the brand’s values and the actress’s persona.
Netflix
Netflix is an American subscription-based video streaming service and production company that was launched in August 1997, and has grown to be one of the most liked OTT platforms among the world of platforms available today including Amazon Prime, Hotstar, ALTBalaji, Zee 5, Voot, SonyLIV, Hoichoi and more.
The popular on-demand video streaming platform collaborated with Alia Bhatt on December 14, 2021, to announce the slashing of its subscription prices in India.
Cadbury, a name that needs no introduction, has become synonymous with chocolate, especially in India. Originally known as Cadbury’s and Cadbury Schweppes, it is a British multinational confectionery company that is now fully owned by Mondelez International. With its headquarters located in Mumbai, India, Cadbury has established itself as a household name in the chocolate industry.
One of Cadbury’s popular chocolate wafer products in India is Cadbury Perk. In an exciting announcement, Alia Bhatt, a youth icon among Indian actresses, was revealed as the face of the Cadbury Perk brand. The association between Alia Bhatt and Cadbury Perk adds a touch of youthful exuberance and charm to the brand. In the Cadbury Perk ad that premiered on March 5, 2021, Alia Bhatt captured the hearts of audiences with her infectious energy and vibrant persona.
Cornetto is one of the well-known brands of frozen desserts in India. Cornetto or the “little horn”, as it is known in Italian, is originally an Italian brand of frozen dessert. The company first introduced Cornetto in 1959 and is manufactured and owned by the Anglo-Dutch company Unilever.
Alia Bhatt has been the brand ambassador of Cornetto, marketed as Kwality Walls Cornetto, and had collaborated on numerous occasions in “Do uh like Cornetto” and others, the latest one of which is in the form of the campaign titled “make the first move”, featuring Alia and Rohit Saraf.
Flipkart
Flipkartis one of the top e-commerce platforms with its headquarters in Bengaluru, Karnataka. Flipkart held over 39.5% of the market share of the e-commerce industry and has acquired companies like Myntra and PhonePe over the years.
Flipkart made Ranbir Kapoor and Alia Bhatt its brand ambassadors in 2019 and launched the sixth edition of the “India Ka Fashion Capital” campaign, which was a success right away. The eCommerce giant had last launched the 9th edition of its campaign in November 2021, which had Alia in it and was an equal success!
In an interview, Vikas Gupta the Vice president and marketing head of Flipkart said that:
“They are not only fine actors but also hugely popular style icons. Through this latest campaign and our proposition of ‘Don’t stress, Karo impress,’ we are confident that we will help address consumer concerns and encourage them to interact with our platforms.”
Alia Bhatt’s association with Flipkart goes beyond being just a brand ambassador. She has actively participated in Flipkart’s initiatives and events, engaging directly with customers and fans. Her involvement has not only added star power to the brand but has also created a sense of trust and reliability among consumers.
Lays is one of the best potato chip brands from the United States. The company was initially called Frito lays with the Fritos and is currently owned by PepsiCo since 1965. Lays is called by different names across the world, for example, Walkers in the UK and Ireland, Smith’s in Australia, Chipsy in Egypt and the West Balkans, Tapuchips in Israel, Margarita in Colombia, Sabritas in Mexico, etc.
The company was launched in India in 1995 and has so far has had brand ambassadors like Mahendra Singh Dhoni, Gautam Gambhir, Saif Ali Khan, etc. The company made Alia Bhatt and Ranbir Kapoor the brand ambassadors of Lays in October 2019. Both the actors have become part of the ‘Smile Deke Dekho’ campaign and have appeared in many commercials together. The secret behind the campaign is the new Lay’s packaging which showcases how a smile can universally connect and conveys a mood or emotion effortlessly.
Even for the latest Lays campaign, which the company launched in December 2021, Alia Bhatt was seen alongside Siddhant Chaturvedi to promote its thinnest wafers.
Garnier
Garnier is a cosmetics company that is a subsidiary of the French cosmetics company L’Oréal, designed as a mass market cosmetics brand. Garnier Skin Naturals first announced Alia Bhatt as its brand ambassador in 2013. The popular cosmetics brand eventually announced Alia Bhatt as the new face of its hair care brand Garnier Fructis in June 2014. Since then Garnier has featured Alia Bhatt on many occasions after the partnership happened. Furthermore, it also takes credit for bringing Alia and her mother Soni Razdan on the screen for the first time in its Fructis ad in 2015.
The latest Garnier advertisement was that of Garnier Light, which was launched in June 2020 that had Alia Bhatt in it.
Manyavar was originally created by Ravi Modi in 1999, the brand is credited for reinventing the men’s ethnic wear category. The company is also known for wedding wear and is a one-stop-shop for grooms, brides, and the family providing a wide range of clothes for all the functions.
Manyavar now owns a retail space of 4,50,000 sq.ft with more than450 stores which include 60 flagships. It also has 12+ international stores across 173+ cities in countries like India, the USA, Bangladesh, Nepal, and UAE. Initially, Anushka Sharma and Virat Kohli were the brand ambassador of Manvayar Mohey but the brand then replaced the power couple with Alia Bhatt in August 2019, which was later confirmed in September 2019.
Since then, actresses have been featured in many of its ads, the most recent commercial has Alia playing the role of a bride in the Manyavar Mohey range of clothes. In a statement, Alia said that she was extremely excited to work with the company and that looks forward to connecting with young women everywhere, through this campaign, which is all about a bride’s emotions on her special day.
Frooti is the second-largest mango-flavored drink sold in India. It is a flagship brand and one of the most successful drink products made by Parle Agro. The brand was originally launched in 1985 in the tetra pak packaging and now in PET bottles and rectangular tetra packs.
Frooti can be found in the countries such as the USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The drink has had many popular celebrities like Allu Arjun, Shah Rukh Khan endorsing the brad before.
The brand spent 40% more on its marketing in 2013 and made Alia Bhatt its brand ambassador in 2017. Nadia Chauhan, the Joint Managing Director at Parle Agro said that :
“The mango-based drinks control over 90% of the total market, which is why we need to re-invent ourselves within the segment. With the help of Alia, the new product will address different target consumers and will build the Frooti franchise further.”
The Frooti company roped in Ram Charan along with Alia Bhatt in its latest advertisement that was rolled out on April, 2023.
PhonePe
PhonePe is an Indian financial payment and e-wallet company based out of Bengaluru. Founded by Sameer Nigam, Rahul Chari, and Burzin Engineer, and launched in December 2015, PhonePe has been an industry leader in the digital payments sector in India.
The popular fintech company is another big name that one can recount while listing Alia Bhatt’s brand endorsements. The fintech giant roped in the daughter of filmmaker Mahesh Bhatt in February 2020 along with Aamir Khan as the brand ambassadors. The first PhonePe advertisement with Alia Bhatt came out in the month of October in the same year. The newest PhonePe ad titled was rolled out on Oct 21, 2022, which featured Alia Bhatt.
Samsung Electronics is a South Korean electronics company founded on January 13, 1969, and headquartered in the Yeongtong District of Suwon. In 2019, Samsung became the world’s second largest technology company by revenue, which boasted a market capitalization of $520.65 billion.
Samsung India also roped in Alia Bhatt as the brand ambassador of the premium Galaxy range of smartphones on August 18, 2021. This eventually led Alia Bhatt to advertise its Galaxy Z foldable phones, the recent one of which advertises the Galaxy foldable phones along with featuring the Samsung Global Goals app. This app is integrated into all Galaxy smartphones and helps the users to contribute the causes that matter most to them in a simple manner.
Founded in 1963, Duroflex is a mattress and sleep solutions provider headquartered in Bengaluru that was started in Alleppey by the late PC Mathew. One of the trusted sleep solutions service providers, Duroflex had roped in Alia Bhatt as its brand ambassador and has then featured Bhatt in some of its advertisements, the first of which was launched in August 2021. The latest one ad “Alia’s Secret is Out” was launched in Sep 16, 2022.
Philipsis one is the most trusted electronic multinational company that was originally founded by Gerard Philips in 1891.The company has its headquarters based in Amsterdam and was formally one of the largest electronics companies in the world.
The company is currently focused on the area of health technology and is branching into other sectors. Philips is known to have over 80,000 people in 100+ different countries. The company signed Alia Bhatt as its brand ambassador for its beauty range.
The actress has done many ads for Philips endorsing its hair appliances from the range of Philips Kerashine and a variety of depilation devices. In a statement, the company said that the actress will help the company take the style revolution among the new age Indian women to the next level. The most recent advertisement of Philips where Alia Bhatt was featured was the Right Heat campaign where the electronics giant focused on bringing its innovative solution, Philips Hair Straightener, which was rolled out in Feb 15, 2023. This is one of Alia Bhatt’s new ads for electronics brands.
Tresemme is an American brand of haircare products the first product of which was manufactured in 1947 by the Godefroy Manufacturing Company in Manhattan, New York City.
The Indian subsidiary of the popular haircare brand, Tresemme India roped in Alia Bhatt as the new face of the brand in place of Jacqueline Fernandez on October 10, 2020.
Formerly known as Hero Honda, Hero MotoCorp is an Indian multinational scooter and motorcycle manufacturing company founded in January 1984 by Brijmohan Lall Munjal. With over 37% of the market share in the two-wheeler industry, the company is hailed as the largest manufacturer of two-wheelers in India and in the world.
Hero MotoCorp is another company that has rooted for Alia Bhatt when it announced its partnership on June 20, 2014. The latest Hero advertisement was to promote its Hero Pleasure scooter that was rolled out on January 10, 2022, was the last Alia Bhatt advertisement of the brand.
Maybelline
Maybelline, also known as Maybelline New York is an American multinational company that offers a wide range of cosmetics, skincare, fragrance, and personal care products that are loved by women around the world. Maybelline was acquired by L’Oreal the French cosmetic conglomerate in 1996 and has its base or is headquartered in New York.
Maybelline New York is known to be the number one global cosmetics brand as it is available in over 129 countries worldwide, offering more than 200 products at affordable prices. Alia has been the face of Maybelline since 2013 and has appeared in many ad commercials endorsing its products.
In an interview, Satyaki Ghosh, Director, L’Oréal Consumer Products Division, said that:
“We are thrilled to have Alia as the ambassador on Maybelline because she represents the young, contemporary cosmopolitan girl who is attuned to fashion at all times and loves to wear make-up.” He also added that with the launch of the BabyLips Kiss Song, the company hopes to do something different for their consumers and engage with them as much as possible with the brand.
Sunsilk is a haircare brand owned by Unilever. The British haircare brand that was founded in 1954 and introduced in 1974 in the UK, is a haircare major in India as well. Alia Bhatt partnered with Sunsilk on several ads to date, the recent one of which came out in October 2018.
MakeMyTrip
MakeMyTrip is a popular online travel company from India, founded in 2000 by Deep Kalra.The company has its headquarters in Gurugram and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets among others.
As of 2018, MakeMyTrip has more than 14 company-owned travel stores in 14+ cities, over 30 franchises owned stores in 28+ different cities, including counters at the 4 main airports of the country. The company has its presence in countries such as New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.
MakeMyTrip announced its brand ambassadors as Alia Bhatt and Ranveer Singh in 2016 and the duo has so far appeared in many television commercials and campaigns that have garnered high visibility and presence across different mediums.
The popular Indian travel-based company has last promoted its “FLAT 25% Off* on First Hotel booking” offer in Apr, 2023, when the Ranveer-Alia duo was seen again.
MakeMyTrip in a statement said that it choose the two actors in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature, and recall.
LUX
LUX is another Unilever-owned brand that is primarily marketed in India, Brazil, Thailand, and South Africa. LUX was introduced in 1925. Lux has a rich heritage of collaborating with leading celebrities from the film and fashion industry, and Alia Bhatt was chosen as the face of Lux, adding to the brand’s star-studded legacy.
Alia Bhatt’s association with Lux brings together her captivating beauty and charismatic persona with Lux’s commitment to providing indulgent and pampering experiences. Through her endorsement, Alia embodies the essence of Lux, which is all about embracing one’s beauty and feeling confident in one’s skin.
Uber Eats is an American food ordering and delivery platform, which was founded in 2014 by its parent companyUber. The company has its headquarters in San Francisco, California. UberEats operates in over 32 countries and has seen a rise of 30% during the Covid 19 Pandemic as people avoided social interaction for fear of contracting the virus in 2020.
In India however, Zomato acquired all of UberEats stock in January 2020. In exchange, Uber also got 10% stakes in Zomato and Zomato would gain all the users of UberEats in India. Uber Eats has so far gained popularity among consumers across 37 cities in India to order food of their choice at the click of a button.
Uber Eats made Alia Bhatt its brand ambassador in 2018, who has appeared in many of its commercials and campaigns. Commenting on why the company choose Alia Bhatt, the company said that the actress’s effortless performances in bringing out the essence of every character she plays, she has positioned herself as one of India’s most loved youth icons.
The Uber-owned food aggregating and delivery startup launched its latest advertisement in January 2019 titled “Everyday Moments” which featured Alia Bhatt.
Sunfeast Dark Fantasy is a popular snack brand that is owned by ITC Limited. The brand is known for its products such as premium chocolate crème flavored biscuits and cakes. The Dark Fantasy Choco Fills is one of the top biscuits found in the market as it has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.
In an interview, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said that:
“The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, and also establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a girl addicted to chocolates and Dark Fantasy, which gives you an irresistible chocolate experience.”
The company made Alia Bhatt its brand ambassador in 2019 and the actress has appeared in many of its ads. Its commercial ad showcases how the brand aspires to position itself as the ‘New Meetha’, which people can take pride in serving their guests. The latest Sunfeast ad “New Dark Fantasy Coffee Fills” was launched in Mar 30, 2021.
Nokia
Nokia, a renowned Finnish brand in the telecommunication, information technology, and consumer electronics industry, has a rich history dating back to 1865. It is widely recognized as one of the most notable mobile manufacturers globally. In an effort to enhance its brand image and connect with a wider audience, Nokia appointed Alia Bhatt as its brand ambassador on October 15, 2018. Since then, Alia has been featured in several captivating advertisements for Nokia, showcasing the brand’s innovative technology and its commitment to excellence.
Gionee, a prominent Chinese smartphone manufacturer, has its headquarters in Shenzhen, Guangdong. Established in 2002, the company has expanded its presence across various countries including India, Taiwan, Bangladesh, Nigeria, Vietnam, Myanmar, Nepal, Thailand, the Philippines, and Algeria. In 2013, Gionee entered the Indian market, but due to financial difficulties, it was acquired by Karbonn Mobiles in 2018. During her association with the brand from 2016 to 2018, Alia Bhatt served as Gionee’s brand ambassador, adding to the company’s marketing endeavors and promoting its products.
According to the statement by Arvind Vohra’s, the CEO of Gionee India,
“Alia Bhatt is an actor filled with enthusiasm and zest, characteristics that reflects Gionee’s beliefs”
He also added that
“the actress adds freshness to the brand and associating with the actress will help bring the brand closer to the consumers and will make the brand more relatable.”
Caprese is a popular fashion brand known for its stylish and trendy handbags. The brand offers a wide range of handbags that combine fashion, functionality, and quality craftsmanship. Since 2014, Alia Bhatt has been the esteemed brand ambassador for Caprese. Building upon their successful partnership, Caprese has joined forces with Alia to introduce the captivating Caprese Alia limited edition collection.
Alia Bhatt’s collaboration with Caprese, a renowned handbag brand, exemplifies her impact in the fashion industry. With her role as the brand ambassador, Alia has effectively showcased and endorsed Caprese’s chic and trendy handbags, which resonate with her own impeccable sense of style.
Conclusion
Alia Bhatt’s association with various top brands has solidified her position as one of the most sought-after brand ambassadors in the industry. From renowned fashion labels to leading technology companies and beloved consumer brands, Alia has effortlessly showcased her versatility and influence across a wide range of sectors. Her charismatic presence, relatability, and exceptional talent have made her the perfect choice for these brands to connect with their target audience and enhance their brand value. With each endorsement, Alia has demonstrated her ability to bring authenticity and charm to every campaign, leaving a lasting impact on consumers. As Alia continues to soar in her career, we can expect to see more exciting brand collaborations and further expansion of her endorsement portfolio.
FAQs
Who is Alia Bhatt?
Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
What is the brand value of Alia Bhatt?
Alia Bhatt’s brand value is estimated to be around $25 million in 2023, equivalent to 204 Crore in Indian rupees.
What are the top brands endorsed by Alia Bhatt?
The main brands endorsed by Alia Bhatt are Gionee India, Philips, Frooti, Sunfeast Dark Fantasy, Flipkart, Manyavar, Lays, Uber Eats, Make My Trip, Blenders Pride, and Aurelia.
What are the other brands endorsed by Alia Bhatt?
The other brands endorsed by Alia Bhattare Caprese, Bluestone, Standard Electricals, Fruity Fizz, Coca-Cola, Frankfinn, Nestle Fruita Vitals, Fuji Instax, LUX, among others.
How much does Alia Bhatt charge for brand endorsement?
Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for endorsements.
What is the net worth of Alia Bhatt?
The net worth of Alia Bhatt is 299 Crore INR in 2023.
Has Alia Bhatt contributed to the success of the brands she endorses?
Alia Bhatt’s association with the endorsed brands has undoubtedly contributed to their success. Her popularity, acting skills, and relatability to the target audience have helped in increasing brand visibility, attracting customers, and creating a positive brand image.
How has Alia Bhatt’s brand endorsements impacted her fan base?
Alia Bhatt’s brand endorsements have played a significant role in expanding her fan base. Through her association with diverse brands, she reaches out to a wider audience, including fans of those brands.
If you’re a website owner looking to increase conversions, grow your email list, or promote your products or services, then you know how important it is to have effective popups on your website. Popups can be a powerful tool to engage with your visitors and encourage them to take action.
What’s the best popup tool? You might be thinking the same. Well, finding the best popup tool, that too the right one could be quite tedious!
The popup tool helps you in the process of converting the website visitors into paying customers as well as subscribers for the email. It improves the conversion rates. However, few bring an adverse effect on your website by pulling down the website and extending the inaccurate Stats.
These tools function together along with WordPress. The inappropriate popup could be absolutely tacky and ruin your experience as well. So, the choice and selection for the best appropriate popup tool are very essential.
The tool would offer the proper custom based interaction, behavior, personalized and targeting features that heighten the user experience with the utmost conversions. The foremost thing that you need to focus on is looking after the tool that would work best with your WordPress hosting system.
However, with so many WordPress Popup Plugins available, it can be challenging to determine which ones are worth your time and money. Well, need not worry! Because we have done our research accurately and list out the best and very popular WordPress popup tools in 2023. We have done the comparative analysis and present you with these tools. Without wasting any further time, let’s get started.
The leading and one of the most popular lead generation software, OptinMonster is widely preferred in the market. It’s absolutely convenient and handy to use and converts the visitors into buyers and subscribers. is widely preferred in the market. With OptinMonster, you can create highly engaging and visually appealing popups that grab the attention of your website visitors.
It is a plugin that helps website owners create and display different types of popups, including lightboxes, floating bars, slide-ins, and more. These popups are designed to engage visitors and capture their email addresses and other contact information, which can be used for email marketing campaigns and other promotional activities.
OptinMonster comes with a great variety of the most thorough features of targeting and personalization. It offers the advantage of maximizing the conversion potential of your website like an ultra marketer pro.
OptinMonster has a great advantage, especially targeting the visitors by page they follow or like or recent activity on your website. Also, the geo-location and many more features come with this tool.
Features
Designing the non-intrusive lightbox popups elegantly.
Great targeting range such as geo-targeting, targeting through the device, page level, and on-site retargeting.
Mobile generous campaigns that work perfectly with any device, especially smaller ones.
Adlock Detection features to outlay the targeted texts to the customers from a future perspective.
OptinMonster is very convenient to operate and perform smoothly. As it is a SaaS app that’s why it doesn’t bother the WordPress hosting features. The application is extremely important for all gaps including SEO. The statistics that come from this app are very precise and would run easily on any hosting atmosphere.
Pricing
The best part about OptinMonster is its pricing which is easily affordable and reasonable. It starts with just $9 per month.
Email Opt-In and Lead Generation Plugin for WordPress
Bloom | Best Pop up tools
Bloom (also known as Elegant themes) is a very prominent WordPress popup plugin, developed by the oldest commercial WordPress, Elegant Themes. Bloom is basically used to make a blog of all kinds in a very handy and convenient way. It is accessible as the Standalone WordPress Plugin. So, it optimizes the loading time of your WordPress website or page with your server resources.
It is designed specifically for WordPress websites and provides a wide range of customizable opt-in forms, including pop-ups, fly-ins, inline forms, and more. Bloom offers various targeting and trigger options, enabling users to display forms at the right time to the right audience, resulting in a higher conversion rate.
Technically, Bloom mitigates through the optimization of the code with the WordPress pursuit. Therefore, it is quite necessary to have unlimited server resources for the best performance possible.
Features
Bloom fulfil all the basic requirements of a WordPress popup plugin with its tremendous features, such as:
Targeting the basic page level or post.
Pre-functioned popup templates which are absolutely handy to customize.
Automatic lightbox
A little delay in time, form submission catalysts and scroll.
A vast range of options such as slide-in, sidebar and post signup forms.
Bloom provides very convenient services and simple drag and drop popup producers. It looks out for developing new options with Bloom that are quite straightforward and simple. Also, the user interface is very handy to use.
However, the display settings could be quite tricky as there are a huge collection of categories to choose from.
Pricing
Bloom comes with great pricing plans like Elegant Themes membership. This plan comes at the price of $89 every year.
Ninja Popups is a WordPress plugin that allows website owners to create highly customizable and visually appealing popups to increase conversions and grow their email lists. With Ninja Popups, users can create a wide range of popups, including lightboxes, slide-ins, floating bars, and more. The plugin provides a user-friendly drag-and-drop editor that enables users to create and customize popups without any coding skills.
It has reached a sale of more than 36,000. Ninja Popups has been enhancing the market for a long time now- more than 8 years. And throughout its timeline, the developers have majorly focused on creating and improving more improved features and bringing out great results to this popup tool.
Ninja Popups offers a great set of trigger options that includes Time, User inactivity, scroll depth, click, Exit-intent and many others. It provides you with the facility to target the popup according to the page level.
Features
The visual drag-and-drop builder helps to create the popups from scratch or allow you to choose one from the collection of 76+ build-in popup themes.
To track and monitor the Google Analytics data, Google Analytics Event tracking integration is used.
Provides more than 74 distinct animation effects for the popups.
Price
Ninja Popups come at the price of $24 at CodeCanyon.
Getsitecontrol
WordPress Plugin
Getsitecontrol
Rating
4.0 out of 5
Best For
Boosting Website Conversion Rates
Getsitecontrol | Best WordPress Popup Plugin
The very prominent WordPress popup plugin, Getsitecontrol helps in developing the leads very handily with different widgets. The widgets combine in a powerful dashboard to manage them simultaneously and the popups from various other websites. Moreover, it brings out the facility to manage the appearance, integration and target audiences.
With the GetSiteControl WordPress plugin, users can create and customize various widgets and popups, including contact forms, email subscription forms, social media buttons, and more. These widgets can be displayed on specific pages or posts, or set to appear at specific times, such as when a visitor is about to leave the website.
Getsitecontrol offers different seamless integration such as AWeber, Google Analytics, ConvertKit, SendGrid and Hubspot. The other works together with your specific business’s workflow.
Features
Creates an excellent contact form for your customers to provide them with the facility of interaction with your company. Such as feedback options, questions column, callback requests and more.
Manages the prominent website popups to ensure the delivery of call-to-action features.
Create the email-based opt-in form according to customers preferences. It comes out when the visitor is willing to sign up.
Outlay the targeted slide-in, pop-ups and floating bars at the important marketing funnel of your page. Encourage the visitors to sign up and become a distinguished member.
Price
Getsitecontrol offers a free trial phase of 7-days with no further credit card or commitments. And the pricing for a month starts at $9 with a widget view of 20,000.
Green Popups (formerly Layered Popups)is a plugin for WordPress that allows website owners to create and customize popups that can be used for a variety of purposes, such as collecting email addresses, promoting products or services, displaying special offers, and more.
Green Popups is a very popular popup plugin available at CodeCanyon. The plugin is designed to be user-friendly and easy to use, even for those with little to no coding experience. It offers a drag-and-drop editor that allows users to create popups with custom designs, text, images, and other content. It comes with a great collection of pre-developed templates that can be used as a starting point for creating popups. Green Popups offers distinct procedures and methods for the user to develop their popup according to them. Green Popups is widely famous and has been purchased more than 15,000 times.
Green Popups offers a range of triggers such as Time, User inactivity, Scroll, Adblock Users and many more.
Features
Provides a huge library of templates that have around 200+ templates. Also, for the customization of templates, Visual Constructed is used.
Embed a WordPress login form within the popup that comes along with a two-step opt-in function.
Triggers and targeting popups with a great range of standardised options. For optimisation, build-in A/B testing and analytics are preferred.
Price
Green Popups is a great popup tool that has different purchasing plans such as, one with $21 available at CodeCanyon.
Icegram Engage
WordPress Plugin
Icegram Engage
Rating
4.7 out of 5
Best For
Creating Engagement Campaigns
Icegram Engage – WordPress Popup Plugin
Icegram Engage is a WordPress plugin designed to help website owners create and manage various types of engagement campaigns on their websites, including popups, floating bars, notifications, and more. The plugin is intended to be a comprehensive solution for website owners who want to increase their conversions and engagement rates by implementing various forms of targeted messaging on their site.
The plugin also offers integration with popular email marketing services such as Mailchimp, Campaign Monitor, and ActiveCampaign, enabling website owners to capture leads and grow their email lists.
Features
Icegram Engage provides a drag-and-drop visual editor that allows users to create custom popups, floating bars, notifications, and other types of messaging without any coding knowledge.
The plugin offers a variety of customizable templates for different types of campaigns.
Icegram Engage enables users to target their campaigns based on various criteria such as behavior, location, time, device, and more.
The plugin offers A/B testing functionality.
Icegram Engage provides analytics to track campaign performance, including views, clicks, and conversions.
Overall, Icegram Engage is a comprehensive solution for website owners who want to create engaging campaigns and drive conversions. Its range of features and integrations make it a powerful tool for increasing engagement and growing email lists.
Pricing
Icegram Engage offer a Free plan and the pricing plans starts from $129 per year.
Plan
Yearly Price
Starter
Free Foreever
Pro
$129/year
Max
$229/year
Conclusion
Popups optimize your website features and specifications. When you choose a popup for your website from the WordPress plugin, it makes your website processing absolutely easy. We have discussed some of the best WordPress popup plugins available in the market, each offering unique features and functionalities to help you create custom and effective popups for your website visitors.
Ultimately, the best WordPress popup plugin for you will depend on your specific needs and goals. Whichever plugin you choose, it is important to use popups in a way that is respectful to your visitors and doesn’t interfere with their user experience. With the right plugin and strategy in place, popups can be a powerful tool to help you grow your business and achieve your online goals.
FAQs
What is a popup plugin?
A popup plugin is a tool that allows website owners to create and display popups on their website to increase engagement, conversions, and grow their email list.
How do I choose the right popup plugin for my website?
Consider the features and functionalities you need, your budget, and your level of technical expertise. Read reviews and compare different popup plugins to find the one that meets your needs.
Are popups still effective?
Pop-ups generally have decent click-through rates—often around 2%—higher than other kinds of ads as it is beneficial and effective way to convert more leads.
Are pop-ups good for marketing?
Pop-ups are often annoying but with the right strategy, pop-up ads can actually be a very effective way to convince people to sign up for your email list.
How do I target specific visitors with my popups?
Popup plugins allow you to set targeting rules based on various criteria, such as behavior, location, time, device, and more. This helps to ensure that messaging is delivered to the right people at the right time.
What do popup ads do?
The pop ads, opens a new browser window under the active window. They are often used by websites to convince people to sign up to their email list.
Are popups annoying to website visitors?
Popups can be annoying if they are poorly designed or interfere with the user experience. It’s important to use popups in a way that is respectful to visitors and doesn’t disrupt their browsing experience.
Can I use popup plugins for free?
Many popup plugins offer a free version with limited features. However, for more advanced features, you may need to upgrade to a paid version.
Archana Karthikeyan
