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Tag: advantages of word of mouth marketing

  • Top 6 Public Relations Strategies for Your Business

    Public relations these days is as important as breathing. You need it to survive. In the millennial world, all of us understand the importance and necessity of PR or Public relations. When brands show a great deal of interest in their customers, clientele, followers, employees, stakeholders, and any other people, they retain their trust and loyalty, which helps their business.

    Public Relations Strategies hold huge importance in the survival of businesses and companies today. The person who masters the Public Relations strategies wins hearts and sales.

    The term’ Public Relations’ is quite ironic as Brands, startups, and companies try to establish a ‘Personal Relationship’ with an individual rather than a public one. When they’re successful in doing so, people tend to recall the brand in a time of need, and for you to be in the same league, here are a few handy tips to strengthen your Public Relations and be one of the most memorable brands in the making. Let’s take a look at them.

    You Represent Your Brand
    Be Hilarious
    Do Your Homework
    Be Where Your Customers Are
    Know What Your Customers Want
    Create Memorable Content

    You Represent Your Brand

    If you’re the founder, your company becomes a reflection of who you are. Don’t forget when you’re rich and famous, the media always has their eyes on you. The way you live, talk and treat people is noticed and recorded and it does affect the PR of your company.

    Vijay Mallya was once known as ‘The King Of Good Times’ because he lived his life in a similar fashion. He partied, roamed in mind-blowing expensive cars, and had lavish interests. His brand ‘Kingfisher’ was similar and introduced the party culture in India. Vijay Mallya’s personal life paired with his product attracted the country thus landing his amazing sales and recognition.

    Public Relation Agency Services

    Be Hilarious

    Humour and sarcasm is an amazing way to keep your audience interested. Being funny creates an amazingly light-hearted image of your brand thus allowing more people to gain attention towards your brand. People love to laugh and gossip. Especially about things they aren’t supposed to gossip about. So do induce an element in your personal or brand PR which lets people chuckle and gain you the power of word-of-mouth communication.

    Durex, a company that sells condoms and sexual wellness products does its Public relation quite well. As an example of how being funny can keep your audience engaged with your products, on Father’s day, Durex India posted -“To all those who use our competitor’s products: Happy Father’s Day’’. This light-hearted sarcasm left people rolling on the floor. There will soon be the time they think about the same Instagram post while being in a medical shop and actually increasing the brand’s sales.

    Do Your Homework

    There is no excuse for research. You have to know who you’re dealing with, what they like, their interests, and preferences. When you do your homework research by getting to know your audiences you can easily devise a strategy as to what will attract them the most and then simply tap into that market.

    Let’s take the popular ‘Dream 11’ example. The Founders knew and understood the love for cricket in the hearts of Indians, all they did was create a company that catered to the need of the audience which was to enjoy cricket and also make money. They, later on, devised creative ads that helped to complement their strategy.

    Be Where Your Customers Are

    When you’re done researching the whereabouts of your audience now is the time to reach out to them. You cannot be marketing yourself where you’re not needed. Find out where your audience is and go set up your campaign there.

    Politicians today have switched to social media like Twitter, Facebook, and Instagram to promote their campaigns instead of having a ginormous rally for months. This is because they know where their audience is. Youth and young voters account for 45 million people which resorts to 40% of India’s population approximately. Every youth is actively available on social media so, it is quite easy to find them here and is the best place to market themselves.

    Know What Your Customers Want

    Get to know what your customers want and when you know what they want, and you give them what they want who can dare to stop your sales romance? You’re meeting the needs of your customers, making them happy and that’s all they need, to be happy.

    McDonald realized and understood the customer’s frustration of having to wait 20 mins to get a single meal. Their happy meals weren’t making people happy then, so in order to solve this problem they made sure they increase their efficiency by training their employees to make a burger as quickly as possible while retaining their quality, this attracted a huge number of people and McDonald’s golden arch became famous everywhere.

    Similarly, Mcdonald’s customized its menu as per the country. The ‘Mc Aloo Tikki’ isn’t available largely in foreign countries. Why? Because Indians prefer eating potatoes or chicken rather than beef or bacon. Catering for this need, McDonald sold you their burger. Bingo!

    Create Memorable Content

    How many times have you found yourself randomly singing the lyrics of Washing powder Nirma or MDH Masala? One might remember the Amul Cool ads or Sunfeast biscuits. You love them even though you’re an adult simply because they are memorable and form a huge part of your childhood.

    They make you feel nostalgic and you’re most likely to recommend them to your further generations. This is what makes your content memorable. Brands tend to create ads which are similar to other brands. This does help them to be the topic of discussion for a few days. However, if you wanna stand out, remember ‘To be Memorable’.

    Conclusion

    Remember honesty and ethics is one of the prime factors in public relations. Teach your company value and finance. Make it street smart and lovable for all, never forget, public relations takes time to actually give you results. There will be tons of obstacles, there will also be instances where you’d expect everyone to go bonkers over your Public Relation Strategy and you got the opposite results. Hold on, give it another try, and spread love.

    FAQs

    What are the different types of PR?

    There are different types of PR and they are:

    • Media Relations
    • Community Relations
    • Crisis Communication
    • Strategic Communication
    • Public Affairs
    • Online and Social Media Communication

    What is Public Relation?

    Public relations or PR means communication between the organisation and its public to maintain a cordial relationship with them and to have a good public image.

    What are some strategies for Public Relations?

    Some of the strategies for PR are:

    • You Represent Your Brand
    • Be Hilarious
    • Do Your Homework
    • Be Where Your Customers Are
    • Know What Your Customers Want
    • Create Memorable Content

  • Word-Of-Mouth Advertising: Connecting Consumers

    Solely having a pleasant looking Web store is not enough to make a business stand out. There is one powerful area of e-commerce marketing that gets neglected-that is word-of-mouth advertising. Word-of-mouth advertising ( also called as WOM marketing) is when a consumer’s interest in a company’s goods or services is indicated in their everyday conversations. It is a free advertising triggered by consumer experiences—and usually, something that goes ahead what they demanded.

    Word-of-mouth advertising is one of the most potent forms of advertising, as 92% of consumers trust their associates over conventional media.

    In today’s hyper-connected society, a single recommendation can have a considerably eminent impact – reaching to the word of mouth marketing (WOMM) or word of mouth advertising strategies to capitalize on the opportunity.

    Advantages of Word-Of-Mouth Advertising
    Top 3 Word-of-Mouth Advertising Examples
    Ways To Implement Word-Of-Mouth Advertising In Business
    FAQ’s
    Conclusion

    Advantages of Word-Of-Mouth Advertising

    Grow sales without the ad spend

    Numerous brands from The Hustle to Bangs Shoes and more use word of mouth marketing instead of advertising spend to increase sales and consumer base.

    Build a community, not a commodity

    Word of mouth advertising strives to create an associated customer base rather than a buy and bolt customer. Engaged customers shop more often and recommend more often.

    More funding, more freedom

    Brands with high customer continuance loyalty and therefore repeat purchases gain extra angel and venture funding.

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    Top 3 Word-of-Mouth Advertising Examples

    1. TOMS: Creating Organic Buzz By Doing Virtue

    TOMS Marketing Strategy

    When a customer buys a pair of shoes from TOMS, one pair of shoes is donated to a child in need. This business model was praised and accepted as a charity driven model, and as a result, the company reached a valuation of over $600 million in 2014.
    TOMS understood that company gives shoes to those in need every time you buy, made for a far extra buzzworthy headline than the company donates money to needy people.
    While TOMS opted to build its business model around, it could make buzz-worthy, this is not an option for most businesses. Rather, these businesses have the opportunity to build something appealing that people will get excited about and then spread the word.

    2. Chipotle: Creating WOM Buzz Through Storytelling

    Casual dining chain Chipotle has slightly differentiated itself from being a national chain that sources its ingredients locally.
    To initiate word of mouth, Chipotle devised a haunting video with an
    iPhone app, depicting a bleak, over-processed world run by machinery. The video and app combined generated above 614 million media impacts, making it a significant WOMM win for Chipotle.

    3. Coca-Cola “Share Coke with friends” Omnichannel WOM

    Coca-Cola Marketing Campaigns

    Coca-Cola’s campaign asked for buyers to join by sharing a personalized soda bottle with friends, in person, and on social media
    Coca-Cola also promoted the campaign with events where consumers could build their own personalized Coke bottle.

    Coca-Cola Vs. PepsiCo Business Model
    They are the world’s largest beverage manufacturers. We can find so many key similarities and key differences between these two business models. PepsiCo has revenue of $13.88 billion in the first quarter of 2020. Coca-Cola has revenue of $8.60 billion in first quarter of 2020.
    StartupTalkyATHUL C K

    Ways To Implement Word-Of-Mouth Advertising In Business

    Small Businesses Can Use WOM to Stand Out

    Encourage User-Generated Content

    UGC(User-Generated Content) is content created and shared by customers about brands or commodities. It is honest, builds trust, and gives marketers additional security to work with. User-Generated Content videos can boost sales effectiveness by 20%.

    How to get users to generate content?

    • Have a novel hashtag to identify content created by consumers.
    • Incentivize sharing pictures, videos, and gifs on social media.
    • Give a gift, discount, or feature.
    • Create a feeling of community.
    • Present your user-generated content on your webpage or main profile.

    Share Customer Reviews

    79 percent of people trust credentials and online reviews as much as personal recommendations. They aid reassure the performance, quality, and value of claims and make customers feel more comfortable doing business with you.

    Get product Ratings On Your Site

    Depending on your business model, you may want to provide people the facility to rate or review particular products, services, etc. directly on your eCommerce website like Amazon, Flipkart, Snapdeal, etc.

    • 63% of visitors are more likely to buy when a website has reviews/ratings
    • Reviews can produce an 18% rise in sales
    • Customer reviews are 12 times more trusted than reports from the brand

    Grant An Incentive

    • Big or small, people are always willing to do something if they receive some value in return. So, consider providing your consumers with a discount or a gift in exchange for referrals
    • Example: Dropbox provides free storage to its customers

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    Create A Referral Program

    The company can take this a level ahead by creating a formal referral program. A good referral program:

    • Makes spreading the word easy and quick
    • Makes it worthwhile for both parties (with an incentive or other benefit)
    • Measures the results of your campaigns

    Top Referral Tools

    1. ReferralCandy
    2. Friendbuy
    3. LoyaltyLion
    4. Influitive
    5. Woobox

    Connect With Influencers And Leaders

    Influencers are individuals with a strong following and power to influence the opinions and behavior of people. Because of their established reputation and popularity, WOM Marketing from them is unquestionably the most worthy.

    • 40% of people purchased an item online after seeing it used by an influencer on Social Media.
    • 49% people say they rely on suggestions from influencers when making a buy decision.
    • 73% sellers say that they have allocated budgets for influencer marketing.

    Offer A Share Worthy Experience

    The simplest way to generate word-of-mouth advertising in this digital era is to offer a unique, worthy experience.
    If you give consumers something remarkable; they cannot get anywhere else, they will want to share it with their friends and family.

    Getting customers excited about your brand require stellar services, a unique identity, a trustworthy reputation, and a prolific community. Above all, put your customers prime and deliver above and beyond what you promise. Surprising clients with all this will ensure they spread the word of your biz all across the realm.

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    FAQ’s

    What does word of mouth mean in marketing?

    Word-of-mouth marketing (WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues.

    Is word of mouth a form of advertising?

    Word of mouth is a free form of advertisement or promotion (just one reason it’s so important).

    What is word of mouth marketing examples?

    Netflix, for example, used word-of-mouth marketing to make binge-watching popular with its organic tagline Netflix and chill. The company promoted it on social media which became a huge success.

    How does word of mouth help businesses?

    Word of mouth has always been an important tool for small businesses because when someone speaks positively about what you sell, it helps build the buyer’s confidence and trust that their purchase won’t be a mistake.

    Conclusion

    Word-of-mouth marketing can be promoted through various advertising activities set up by businesses to encourage customer-to-customer and customer-to-seller relations. Also referred to as WOM or word-of-mouth advertising, WOM marketing involves buzz, viral, blog, emotional, and social media marketing.