StartupTalky

Tag: adsense

  • Top 9 Best Platforms for Video Ad Campaigns

    Video advertisements have become one of the most effective ways of marketing across the globe. With the increase in social media users and digital platforms. It is found that video ads are booming and it has much more engagement than traditional commercials.

    Companies have started investing heavily in video advertisements due to the evident increase in the return on investments. Today all the platforms that support advertisements have adopted video advertisements.

    Advertising on the right platform in the right manner will help popularise the respective campaigns that will inadvertently pave way for better revenues. This article will look at some of those platforms where companies can advertise their videos to popularise their campaigns. Let’s start with the list.

    1. Youtube
    2. Facebook
    3. Instagram
    4. Twitter
    5. Google Ads
    6. Snapchat
    7. Microsoft Audience Network
    8. LinkedIn Ads
    9. Amazon

    1. Youtube

    Platform YouTube Ads
    Active Users 122 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes in General

    An Example of the Ad by using YouTube

    YouTube is considered to be the king of video content, which makes a lot of sense for you to advertise on this platform. The platform claims that it has around 2 billion monthly active users. There is also a myth about YouTube being the second largest search engine in the world which makes it more appropriate to be used for video advertisements that can help in brand campaigns.

    The average YouTube viewing session lasts for around 40 minutes. You can target the users through the YouTube platforms using the same AdWords interface which is used for Google. With millions of hours of video content created the publishers can choose to advertise in various units depending on the target audience.

    They have different kinds of ad statements that the publishers can choose from depending on the way in which they want to engage with the audience. Some of the ad options available on YouTube are TrueView Reach Ad, TrueView Discovery, TrueView Action Ad, six-second bumper ad, etc. You can also choose between skippable and non-skippable video ads as per the need of your campaign.

    The time limit for the skippable ads can range between 12 seconds to 6 minutes with 5 seconds of view. Whereas non-skippable ads can range between 6 seconds to 3 minutes.

    It also allows you to measure the performance of your videos using a built-in YouTube analytics tool. YouTube also contains a wide range of ad formats which include Mobile Roadblocks, Brand Channels, and InStream Video Ads.

    Roadblocks will allow you to see how many people have viewed your ad on YouTube mobile in a single day. Brand Channels are considered to be the best option to increase brand engagement for both Android and iOS users and InStream Video Ads run when users are streaming the video from a premium inventory partner on the Android version of YouTube.

    YouTube has an average cost per view that ranges between 10-30 cents.

    Facebook

    Platform Facebook Video Ads
    Active Users 1.8 Billion Daily Active Users
    Maximum Ad Time Limit 240 Minutes

    Lenovo’s Smarter Technology ad on Facebook
    Lenovo’s Smarter Technology ad on Facebook

    Through its promotion of different types of video advertisements, Facebook has also grown to be an excellent platform to promote brand videos.

    Since they have over 2 billion people as customers present throughout the length and breadth of the globe, advertising on Facebook becomes an excellent way to reach the respective target audience.

    76% of Facebook’s revenue was accounted for Mobile advertising during 2015 and it has been increasing since then. Facebook is a digital platform that has already run successful campaigns for top brands.

    Through Facebook’s ads, you can target people based on demographics, location, interests, behaviors, and connections. In short, you can easily target your audience and create a personalized ad for them according to the campaign’s needs. The video ads on Facebook can run up to 240 minutes.

    They have different kinds of video advertisement facilities like In-Feed Video ads which allow users to see the advertisements as and while they scroll through the news feed. Similarly, they have In-Stream Video ads that will play its self during another video content.

    Facebook also supports auto-play video ad formats, multi-image carousel ads, and dynamic product ads. The payment scheme of Facebook is considered to be flexible suiting your daily budget. The payment scheme starts at USD 5 per day.

    The evolution and future of short video platforms
    There is no denying Instagram, Snapchat, and TikTok, etc. are dominating today’ssocial platform. The future of social media will probably be bifurcation withperforming sites such as TikTok on one side to fulfill our insatiable need forsocial capital and interstitial media and message platforms li…
    StartupTalkySimran Shahid

    3. Instagram

    Platform Instagram Video Ads
    Active Users 500+ Million Daily Active Users
    Maximum Ad Time Limit 60 Minutes

    Uber ran its ad on Instagram
    Uber ran its ad on Instagram

    Instagram is one of the widely used Social media platforms. This digital platform is filled with Millennials. Instagram offers several video advertisement options for its users that are very similar to Facebook. They have In-Stream video ads and Story Ads.

    Instagram’s video ads make it seem like a native ad which makes it similar to a user-posted video ad. The only difference in the paid ad will be that it would have a sponsored tag on it.

    The length of the video can be up to 60 Minutes. You can even adjust and target your audience according to age, country, gender, and demographics. It is similar to the Facebook ad campaign.

    4. Twitter

    Platform Twitter Video Ads
    Active Users 237.8 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes 20 Seconds

    Twitter Video Ad Example
    Twitter Video Ad Example

    Twitter has always considered itself to be a mobile-first platform. The ad revenue for Twitter had a total of USD 1.15 billion. As of 2020, Twitter is expected to have around 353 million monthly users.

    With an option to choose the users to whom content including video advertisements is shown, Twitter becomes an excellent option to popularise campaigns. Additionally, these video ads have longer permanence when compared to the posts that are organically posted.

    Even with Twitter’s video ads, you can target your audience based on demographics, geography, gender, age, language, keywords, interests, and usernames. You also have the option to modify the settings to target the audience based on mobile plan carriers such as OS and users on Wi-Fi. The ads on Twitter have a time limit of 3 Minutes and 20 Seconds.

    They also have a plethora of campaign goal options that can be chosen appropriately. Some of the options available are known as Promoted Video Views which will suit excellently to popularise brand awareness and In-Stream video views that can help increase the view count of a particular ad by borrowing equity from bigger and well-known brands.

    Another important statistic that makes Twitter a platform that engages most audiences through advertisements is that tweets that include videos have six times more chances to be retweeted when compared to tweets containing text and images. Twitter uses a cost-per-view model which means the digital platform will charge you only when the user views your video.

    5. Google Ads

    Platform Google Ads
    Active Users 2.65 Billion Daily Active Users
    Maximum Ad Time Limit 30 Minutes

    Google is the go-to search engine where all searches go, it qualifies as one of the best platforms to publish video advertisements to promote campaigns. They have Google Ads Experts who will help the clients with all that is required for their campaign. The time limit for Google Ads is around 30 minutes.

    Google also goes the extra mile to help brands identify the right customer base and pitch in the ads right in front of them. This practice has proven to have increased the leads by over ten times and conversion rates twice. You can even use Ads to target only smartphones or mobile users. Using Google Ads, you can publish ads within the apps, Google search results, and browsers.

    6. Snapchat

    Platform Snapchat Video Ads
    Active Users 293 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes

    Snapchat has 238 million active users daily in which the vast majority of whom are millennials. Snapchat works on the disappearing model which means that the images and videos which are uploaded by the users will disappear after a point in time.

    An Example of Video Ad on the Platform Snapchat

    Snapchat’s video ads will appear on the recent updates section of the user’s friends list. The user will have to tap on the ad to play the full video just as viewing a Snapchat message. This unique method of Snapchat will help you know for how long the user has watched the video and when the user stopped watching it. And will also let you decide what type of advertisements are better for brand campaigns.

    You can also run the ads on the discover section of Snapchat. In this section, ads will automatically run as the user swipes to the next piece of discovering content. But there is an option for the user to swipe away if they don’t prefer watching the content. Snapchat can show the ads for 3 minutes at max.

    How to make money on Snapchat | Use snapchat to earn money
    You can use Snapchat and become a Snapchat influencer to earn money. Learn how to earn money on snapchat and the tips to increase fan following.
    StartupTalkyNiharika Kalyankar

    7. Microsoft Audience Network

    Platform Microsoft Audience Network Video Ad
    Active Users NA
    Maximum Ad Time Limit 3 Minutes

    In the frenzy of advertisers looking out for opportunities to stand out for their content through innovative ways, the Microsoft Audience Network has emerged to be a fond option among them wherein they can circulate video advertisements. These ads will be reaching potential customers who are actively using MSN and Microsoft’s news.

    Since Microsoft is the one and only platform that has access to the search intent data of Microsoft Bing and profiles data on video assets of LinkedIn, the video ads circulated through Microsoft’s audience network will have deeper connections and hence will be able to perform better across their audience base.

    They have several kinds of campaigns hosted from which the publisher can choose the right one for their ads through appropriate bids. The ads shown on Microsoft Audience Network have to be in the time range of 6-120 seconds.

    8. LinkedIn Ads

    Platform LinkedIn Video Ad
    Active Users 121 Million Active Users Daily
    Maximum Ad Time Limit 30 Minutes

    An Example of a Slack Video Advertisement by the platform LinkedIn
    An Example of a Slack Video Advertisement on the platform LinkedIn

    Despite being an excellent platform used by a large number of people, the potential of LinkedIn as a video advertising platform is not yet well explored. As per the study conducted by Kinsta, there are 121 million users in total who visits the LinkedIn site daily.

    So we can assume that without any doubt LinkedIn ads are an excellent way to make sure that the campaigns are reached a more professional audience. As the people using LinkedIn are majorly professional people looking out to find something. It can be an employer looking for employees or vice versa.

    The audience that it provides is surely one to not miss while promoting a brand campaign. The best-targeted audience for LinkedIn is the professionals that might be eager to learn something new in their course of the field.

    Since LinkedIn video ads are not very popular, the concerned brands are able to make use of this opportunity to the maximum. And the time limit for running a video advertisement is around 30 minutes.

    9. Amazon

    Platform Amazon Video Ad
    Active Users 300 Million Active Users Daily
    Maximum Ad Time Limit 3 Minutes

    Through its premium TV streaming content and OTT platforms, Amazon is an excellent pedestal to spread a campaign through video advertisements. Through Amazon, brands can circulate their video ads through Freevee, Twitch, Prime Video, or even on Fire TV.

    In the US alone, Amazon has more than 135 million viewers which will help the brand specifically target its chosen group of customers. They also have a proven 90% increase in purchase rates after advertisements are streamed into their media.

    They have various products from which the publisher can choose as a channel to publish their advertisements. Also, the audience available on Amazon is quite different from other platforms.

    The maximum limit of Amazon ads is around 3 minutes. But the thing to note is that Amazon has different time limits for video advertisements based on the product through which the ad is streamed.

    The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in an important and very important votes. Source: Statista
    The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in important and very important votes. Source: Statista

    Conclusion

    As digitalization is at its zenith, it looks like video advertisements are going to be in trend for quite some time. The compelling ways in which video ads hook customers will never go out of trend. There are various platforms that can be used to publish video advertisements.

    Knowing the reach of these ads, all the major platforms and search engines have come up with products that will suit the different requirements of the brands. Along with the platform chosen, it is also important to have quality content in the video ads so as to ensure better leads and conversion rates.

    FAQs

    Which platform is best for advertising in 2022?

    Some of the best advertising platforms in 2022 are Google Ads, YouTube, Facebook Ad Manager, AdRoll, etc.

    Which social media has the most effective advertising?

    The most reliable social media platform for effective advertising is undoubtedly Facebook.

    What kind of videos attracts viewers?

    The type of video content that attracts viewers can roughly fall under the category of product videos, interviews, testimonial videos, tutorials, explanatory videos, vlogs, etc.

    The most popular platform for video ads is YouTube.

  • Google Shopping- A Smart and Free Way of Attracting New Opportunities.

    Google has announced that they will be allowing the merchants to list their products on Google Shopping search results for free of cost starting with the US and to be continued in the whole world. This is one of the new way to kick start their work while helping the retailers to sell their product and asking the ads merchants to take the advantage of this new opportunity in the person of lockdown. The main concentration of Google in this case is to revive their revenue source in this difficult situation where they are not having work due to complete global lockdown. Google Shopping ads now drive 76.4% of retail search ad spend, generating 85.3% of all clicks on Adwords or Google Shopping campaign ads. Let us discuss that weather this initiative will be going to be a boon or a bane for Google.

    Benefits of the Google shopping campaign

    Benefits of the Google shopping campaign
    Benefits of the Google shopping campaign

    The Google has shown the benefits and the interest of all 3 sections of the society (retailers, shoppers and ads merchants) who are directly connected with the Google shopping facility.

    • The change given in Google shopping, in the product search offering will help the retailers in such a way that; -now they will be able to get free exposure and experience to millions of people( new and existing) who come to Google every day for fulfilling their required shopping products and materials.
    • Like the retailers, the shoppers will be able to get more choices over the product and the brands over better pricing from more stores due to the new campaign by Google Shopping. This will be all possible on discovery through the Google Shopping tab on the Google search platform or Google search engine.
    • The advertisers will also get the benefit of this new facility provided by Google shopping in such a manner that, now they will be getting a new section for running paid campaigns because of this free listings on Google shopping tab. The Ads merchant will be able to get the advantage of the free listings, and this will inspire the new Ads merchant to work in this streamline and make it a new source of revenue.

    Also Read: Things To Remember Before Buying From AliExpress

    Partnership in Google shopping campaign

    Partnership in Google shopping campaign
    Partnership in Google shopping campaign

    Google has also made a new partnership with many other platforms for the Google Shopping tab that are working in the same field and helping the businesses by providing their premium facilities. These platform include

    Also Read: Flipkart – Bringing Products at Your Fingertips

    Reason behind the Google shopping campaign

    During the period of COVID-19 and so far, Amazon’s trillion-dollar company, Jeff Bezos has been considered, the most notable winner in terms of business working and expansion who has added  $24 billion in his total wealth from the same time, the global shutdown began. While on the other hand, the tech giants like Google and Facebook who are having all their revenue from ads are facing heavy crisis, as there is no business in the world and so, advertisers has cut a big portion from their 2020 marketing budgets. This has pushed the tech giant like Google in the back-foot. The company is now trying to search a new source income in the person of global lockdown.

    Since, all the businesses are shut down in this time period except the e-commerce and the basic utility business so, this tech giant is also trying all it’s strategies in the same sector by just integrating it their own business model and making this facility, free for all.

  • ADOHM- Optimizing Digital Marketing Campaigns for the Indian Businesses!

    Digital marketing is not just a trend now, it’s one of the most essential mediums to drive sales for the company. To optimize this process and to provide the best MarTech products in the market, Kuldeep Chaudhary launched ADOHM in 2017.

    ADOHM is a platform that uses the power of big data and incorporates machine learning techniques, applied propensity models, predictive analysis and other AI applications to deliver highly personalized communication across multiple devices and channels. Built from scratch using AI, ADOHM is an autonomous machine that requires little or no human intervention and can execute ad campaigns seamlessly across different paid channels, including mobile, social, video and display. ADOHM comprises a Marketing Suite, Sales CRM, Chatbot and Google My Business Dashboard.

    ADOHM HighLights

    Startup Name ADOHM
    Headquarter Bangalore
    Sector MarTech
    Founders Kuldeep Chaudhary
    Founded 2017
    Parent Organization Nikulsan Digital Agency
    Website adohm.com

    ADOHM Details

    ADOHM – About and How it works
    ADOHM – Target Market Size
    ADOHM – Founders and Team
    ADOHM – How did it start?
    ADOHM – Name, Tagline, and Logo
    ADOHM – Startup Launch
    ADOHM – Business Model and Revenue Model
    ADOHM – Startup Challenges
    ADOHM – Growth
    ADOHM – Awards and Recognition
    ADOHM – Future Plans

    ADOHM – About and How it works

    ADOHM is an Artificial Intelligence-powered platform that automates the entire advertising process by uniting ad campaigns from various platforms such as Google, Facebook, Instagram, and Taboola and offers an end-to-end solution for all digital marketing needs of brands and businesses. Beginning with a marketing suite for advertising, a sales CRM for lead management and automation, Google My Business for managing business location listings, auto-replies and an in-built chatbot, ADOHM is a truly autonomous machine that delivers impactful campaigns with little or no human intervention.

    The main idea at ADOHM is to build products using more futuristic technology like Facial Recognition, Augmented Reality, Virtual Reality and the biggest pool of data consisting of patterns combined with facial information. The core belief is to build an original product from scratch in MarTech and rather than copying similar techniques.

    Also Read: 13 Tips To Make A Video Ad To Pump Up Your Sales

    ADOHM – Target Market Size

    According to the State of Marketing Report, India, the MarTech Industry is being adopted in India in a big way. Digital Media is getting expensive due to competition and brands are looking to derive greater advertisement returns and a connected view with the marketing technologies. This industry is expected to grow at a CAGR of 44% for the next 5 years. India as a country has a projected opportunity of $250-300 million. The idea is to grow and expand in India and the European and US Market.

    ADOHM – Founders and Team

    The founders of ADOHM are Kuldeep Chaudhary, Sandeep Chaudhary, and Nishant Chaudhary.

    The roles of the co-founders are divided as follows:

    • Kuldeep is the CEO of the company and heads the management of the company
    • Sandeep is the mind behind the innovation and strategies of the companies and the clients
    • Nishant is the conceptual mind behind the smallest details behind the quality of work that the company produces.

    ADOHM currently is working with 30 employees

    ADOHM – How did it start?

    ADOHM, as a concept germinated when the trio Nishant, Kuldeep and Sandeep, the three brothers working at Nikulsan Digital Agency (parent company) understood their clients/manufacturers’ requirements of high ROIs and seamless optimization of their businesses’ digital campaigns in a cost-effective manner. This led them to develop the AI-powered product which is poised at helping businesses optimize their digital campaigns, use ad budgets effectively and generate leads at an affordable price. “The initial people that we talked to were our clients which helped us understand what problems they are facing in real-time.” Says Kuldeep Chaudhary.  

    The name ADOHM is a combination of AD + OHM. Ohm is the unit of resistance, the idea here was to remove any resistance that came in between while running ads and marketing campaigns. Hence, the name ADOHM. The idea was to convey that ADOHM makes running marketing campaigns as easy as using a smartphone powered by Artificial Intelligence.

    ADOHM – Startup Launch

    The techniques that worked the best for the ADOHM team were cold calling and Google Ads. These two techniques helped them gain a lot of traction and created a lot of buzz in the market through which they got a good number of clients.

    Also Read: Best Ways to Advertise SaaS

    ADOHM – Business Model and Revenue Model

    The revenue model of ADOHM is based on a license per user for the Sales CRM and the Google My Business Dashboard. The Marketing Suite runs on Pay as you use, a model where the user can recharge a sum of money for their marketing campaigns and 5% is charged as platform fees for that out of the amount that is recharged. The licenses have 4 different plans – Free, Standard, Premium and Enterprise. The price of the licenses is based on the number of features required by the customer.

    ADOHM – Startup Challenges

    The most challenging part for ADOHM was to explain to the consumers that they are facing a problem and creating a need for a solution that will help them with their end to end marketing. “In the beginning, it was very difficult to make people understand what solutions we were offering and how it will solve most of their marketing challenges.” Added Kuldeep Chaudhary.

    Another challenge for this venture was to manage the attrition rate of the employees as it was a fast-paced growing industry and the churn of employees was very high.

    ADOHM – Growth

    ADOHM is currently working out of Bangalore, London, and New York. Some of its notable clients are – Sobha Developers, Apollo Hospitals, Puravankara, Brigade Group, Barbeque Nation.

    ADOHM – Awards and Recognition

    The awards and recognitions received by ADOHM are:

    • Digital Startup of the Year – Global Marketing Awards
    • The best campaign in Healthcare and pharmaceutical – Indian Marketing Awards
    • AI platform of the year – Zendesk
    • Best AI Platform – Realty Proptech Summit

    ADOHM – Future Plans

    The future plans for ADOHM are to expand in the European and North American markets.

  • How To Get AdSense Approval | AdSense Approval in 2019

    You have a running blog, with a decent number of visitors. But still not getting the Google AdSense approval to earn even after working too hard on your blog? Then read the whole article, this one is for you only. Before starting, the first thing you need to understand is that blogging is all about patience, creation, and quality. If you have just started the blog, having 5 or 10 posts on it, and expecting a great profit from it, then my friend, you have to wait a lot. Google can either approve an AdSense account in just a few days, or it may take months to get the approval. But if you are still not getting AdSense approval after waiting a lot, then this article here can help you out.

    Reasons of Not Getting AdSense Approval
    Google’s Demands for AdSense Approval
    Eligibility for applying for AdSense
    Conclusion

    Reasons of Not Getting AdSense Approval

    Google’s Conditions

    AdSense Terms & Conditions

    You should read and make sure that your content is not inappropriate in terms of Google. You can check out their list of terms here, where you will also get to know which content niche is allowed to get AdSense approval and which are not. However, if you have selected inappropriate niche, then don’t panic, just mold your niche, and start writing according to their terms from now on.

    Check Your Organic Traffic

    You may be getting high traffic on your website, but it doesn’t really count if it’s coming from social media. Check out how much organic traffic you are getting on your page. Or in simple words, how much visitors you are getting from Google search or other search engines. If the organic traffic is more than 1000 or more in a month, then you can get the AdSense approval.

    Work On The Quality

    Everyone says that if the content quality of your post is good, then you will eventually get higher traffic, a better Google rank, and AdSense approval. But you have to take care of the appearance of your website too. All Google cares about is the visitor’s experience. If the visitor does not like the website, then he/she will press the back button instantly, and Google takes it in a very negative way. So, make your blog look good. If you’re not a very creative person in designing, then hire a freelancer to do it for you.

    Include The Important Pages

    Links to the important pages of StartupTalky

    Pages like About Us, Contact Us, Privacy Policy, Disclaimer Pages, etc. are very important for your blog. Google does not approve blogs without these pages as they have your contact information, information about the blog, what your website is about and what data do you collect from this website, etc. Moreover, place them in a visible area of your blog, it will be good for your blog. If possible, include the link to these pages in the menu bar or footer of the blog.

    Number Of Content Is The Queen

    Content is the king, but the number of posts is the queen in blogging. You have to make sure to have at least 15 to 20 posts on the website, before applying for AdSense. Google will check the number of posts you already have on your blog and judge your website according to them. Also, include at least 450 words in every post.

    Note- If you can build a lot of good backlinks, then there is no problem, the number can be reduced. But if you are a beginner, then you will have to post at least 15 to 20 posts.

    Google’s Demands for AdSense Approval

    • Original and articulate content.
    • Valuable and useful content.
    • The theme of the site should be great looking.
    • Minimum of 18 years of age.
    • The site should comply with the policies of AdSense. Hence, check the terms and conditions.

    Eligibility for applying for AdSense

    • Apply with high level domain.
    • Apply with a new domain.
    • You should be the owner of the domain.
    • The quality of the content should be very good and worthy.
    • The age of the domain owner must be at least 18 years or above. If the domain owner is underage, then the parents or legal guardian can apply using their account.
    • The domain should fulfill the requirements of the AdSense policy .
    • The domain age of operation should be atleast 6 months or more.
    • Check the supported language, as AdSense doesn’t support all language. Hence, before applying make sure to check availability of the primary language which you want in your website.

    Conclusion

    Please be patient if you are new to blogging. Blogging is a never-ending school. You will experience some good things, some amazing things, and some really-really terrible things. But if you do not let it break you at the beginning, then blogging will make you a real fortune.

    If you still not getting your approval, then try this trick. Tell your blogger friend about the traffic on your blog. Ask him/her to let you use his/her ad code which is given by Google. Furthermore, Paste this code to your website. Now the final step is, when your website starts giving good response, then share the profit with your friend. This is a good etiquette to do that. It will be a win-win situation for everyone. Do let us know in the comment, how was this article. And share your story of getting an AdSense approval.