Facebook is one of the most commonly used social media platforms and learning to target the ad campaigns on the platform is one of the important skills that is required to help you in increasing your customer base and putting your business a step forward from your competitors.
As of 2021, the Social Media Platform has a monthly active user of around 2.80 billion and around 200 billion businesses around the world that uses the tools of the platform. It is found that every month the users spend an average time of around 19.5 hours on the social media platform. Let’s look at the Facebook ad campaign strategies.
Points to Consider Before Starting With Facebook Ad
Before actually running a Facebook ad few things needs to be re-checked. The terms and conditions have been updated by Facebook in the year 2019. While figuring out the ad targeting strategy it is not important to follow just a single one or pick a single strategy, it would be better if you do a trial and error and check which would work the best for your campaign.
The Facebook Ad campaign has provided a ladder of success to its users through the availability of a wide range of targeted audiences. Facebook is known to achieve great revenue from its advertising options made available to users.
1. Analytics
Basics of Facebook Ad Targeting
The perfect marketing campaign is supposed to be aligned with your Pay-Per-Click campaigns which provide valuable data which can be cross used. The analytics provide a lot of information, especially your Google Analytics which provides a wide range of information about your website traffic which helps in targeting your ads.
The overview of the analytics will help in breaking down the traffic of your website or your page into sectors such as location, interest, demographic, and device. All of this information will provide you with data that are highly useful for targeting the ads on Facebook.
This data is considered to be highly valuable as it will help in creating relevant and sectorial ads for the specific target audience. It also provides a huge understanding of what works for potential shoppers.
2. Using the Reach of Big Engagers
You can try to use the influence of the big engagers in the market to help in able to reach the target market of your campaigns which will provide more clicks and shares. The trick behind this strategy is to use the demographics to identify the people who are from the relevant field and is most likely to share the campaign.
You can add the highly influential engagers or viral makers in your specific niche so that they would click or share the campaign which would help you in reaching a higher number of people.
3. Targeting a Specific Brand Segment
It is said that you would probably miss out if you don’t target the audience who has liked the campaigns of other brands. This type of strategy would be successful as it is based on what the users have liked on their own and not the campaigns that they have engaged with or shared.
It is considered that targeting the users who is one of the biggest fans of your competitor is considered to be effective. It helps you by letting you know that they are already engaged and interested in your specific niche and hence you would just have to grab their attention.
Facebook’s advertising revenue worldwide in millions of US dollars (2015-2021)
4. Targeting Occasions
Another effective strategy in targeting Facebook ads is checking the occasions. For example, if you are an event management company that hosts birthday parties or if you provide the service of making customized gifts, you can target the friends of people who have their birthdays coming up or any special events coming up.
If you are a company that deals with wedding accessories then you will have to target the users who have their engagements or weddings coming up.
5. Utilizing Layering Target Option
This is another effective strategy to target your Facebook ads with these tools you can carefully choose the exact target market you are looking for. For example, if you are a logistics company that helps people in shifting houses.
You can easily target the users who have recently purchased a new house and also choose a specific age which you would like to target and it would reach the users. This will help you in creating creative ads and provide really good offers according to your target audience.
6. Remarketing
An example of “How remarketing Advertisement Works”.
Remarketing is one of the most effective strategies and most important strategies. It is an effort to market powerful strategies to connect with potential customers who have already provided an impression of the products or services.
The custom audiences will help in targeting the people who have recently viewed the page or website or the sales page or even people who have viewed a specific set of products.
It would provide you with detailed information. You would even have to option to remove the people who have purchased recently if you feel they wouldn’t require it soon.
Conclusion
Facebook has long passed the tag of just being a social media platform. Apart from being counted among the most commonly used platforms, Facebook has also been considered a great means of advertising.
Facebook advertisements have shown great results for the respective brands due to their wide range of users. There are plenty of advertising strategies one can imagine implementing on Facebook. Some of the best Facebook advertisement targeting strategies have been shared in the above context.
FAQs
How many targeting options does Facebook have?
There are approximately 13 targeting options available on Facebook for its users to take help from. Some of them are Website retargeting, lead form retargeting, customer list targeting, Facebook page engagement, etc.
What are the three types of targeting on Facebook?
While targeting on Facebook, one can have three different types of targeted audience options such as saved audiences, custom audiences, and lookalike audiences.
What are Facebook targeting methods?
There are multiple Facebook targeting methods available on the web to take help from. Some of the most preferred methods are target by location, target by demographics, target by interests, and target by behaviour.
Can we target Facebook ads by keyword?
Yes, just like Google, Facebook is also known to provide keyword targeting options for its ad campaign.
Today, building an eCommerce store does not only depend upon the quality and quantity you provide but it also largely depends on the marketing techniques you apply. In the case of having a Shopify store, when you have created, customized, and uploaded products, your work here is not done yet, now it’s time to promote your Shopify store to attract more customers and boost your store’s sales. Promoting a Shopify store is not a bed of roses, it depends on your marketing budget, products, and attainable time. But with proper planning of decent marketing techniques, everyone can become successful in boosting their Shopify store.
In this article, we will be discussing different ways how you can promote your Shopify store.
Number of Shopify shops by product category as of 2021
Building a Shopify store online is one task, but to make that store work successfully there is a need to invest your time, efforts, and money in its marketing as well. The following are some ways in which you can promote your Shopify store:
Promote Your Shopify Store Using Email Marketing
As per Statista, the global email marketing market was valued at 7.5 billion USD in 2020. In 2021, according to Campaign Monitor, 64% of small businesses depend upon email marketing as their major source of customer acquisition. Such statistics indicate the superiority of using email marketing for your eCommerce store. So, one of the best ways to promote your Shopify store is to indulge in email marketing. However, there are certain things that you should keep in mind while choosing email marketing, like:
First of all, you need to prepare a proper email list in which you have to add the current clients and the targeted customers. This will help you get connected to the interested audience of your eCommerce store, thus helping in converting leads into customers.
After connecting you can start sending your welcome emails, giving information about your new product launches, discounts, and more to have better chances of attracting potential customers.
In email marketing, your content is the key to earning revenue and boosting your Shopify store to the customers. The content includes an eye catchy headline, body, and a call to action. Make sure that the headline should be such that it can connect with your target audiences and enforces them to open up your emails.
After the headline, the body of the content should be as such that it asks and excites customers to move forward to call to action. According to an analysis by Sleeknote 2022, pop-up notifications of emails containing countdown timers convert better leads into the respective sales than the ones with countdown timers. So, adding a countdown to your marketing email can be a plus point for your business.
With all these tips in mind, you surely can take great advantage of email marketing in promoting your Shopify store.
Social media platforms used by marketers worldwide (2021)
When we talk about promoting a Shopify store, social media marketing is of the utmost importance. Facebook, Twitter, Linkedin, and Instagram are the topmost social media channels for promoting your eCommerce store. The Following are some of the ways you can use social media to promote your Shopify store:
Unique and Effective Content
People relate to true stories. No matter what social media channel you are using, make sure to provide valuable, relatable, and organic content narrating your brand. Organize events, polls, competitions, and other features to engage the audience with the product of your Shopify store. Upload videos on how to use your product or other high-quality images and videos depicting features of your products and services. You can also take advantage of special days to promote and grow your Shopify business by giving special offers and discounts on such days. In this way, you will be able to get more attention, likes, and engagement from the audience.
Influencer Marketing
It is one of the best ways to create brand awareness and build trust in the product. The influencers have a large number of followers and when they promote your product, your store gets exposed to a huge audience which will ultimately help you reach more potential customers. Influencer marketing is observed to grow from $1.7 billion in the year 2016 to $13.8 billion in 2021. This huge increment indicates that investing in influencer marketing for promoting your Shopify store is a great idea.
Advertisements on Social Media
Paid advertisements are the best option to introduce your store to new audiences. You can use interest targeting and demographics to know about the interests of your target audience. Your ads on different social media platforms help attract more people to your store. Thus, this is another way you can use social media as a great advantage for your Shopify store.
Promote Your Shopify Store Using Display Ads
Promote Your Shopify Store Using Ads
According to Statista, display ads have reached 238 billion USD IN 2021, accounting for the largest ad spent share.
Display ads convince people to take a look at your product or services, and if they find them fascinating or valuable, it will help convert the leads into customers. The quality of the content of an ad must be catchy, trendy, and relatable to your store. You can also create personalized content according to your target market so that they may get attracted to visit your online store. You can opt for either native advertising or contextual advertising to promote your Shopify store.
If you have an online store and still have not entered the field of blogging, then you must be unaware of the power of blogging. As per HubSpot, the businesses that indulge in blogs can generate 55% more visitors than those that don’t.
Your Shopify store comes with a built-in blogging engine. While everyone is looking for different ways to promote their Shopify store, one great technique they often forget is to take advantage of blogging on Shopify. So, you can create a blog related to the products you are offering as it will help you generate more traffic and a better chance of increasing sales. Another great reason why you should invest your time and effort in this is that it can also help you to gain the email addresses of audiences and convert them into your email subscribers.
Thus, by writing SEO-friendly blogs, you can increase the traffic enabling more people to notice your product resulting in increased sales. It will also help your website to rank higher on Google and thus more the chances of lead conversion.
Conclusion
In this time of increasing competition in the market, promoting your Shopify store is not just a choice anymore it is a necessity now. Marketing your product is extremely essential to drive traffic to your online store, generate leads and ultimately increase your sales.
There are a huge number of stores present on Shopify, and if you have to stand out from all of your competitors, you must adopt different promotion techniques like email marketing, blogging, social media marketing, etc. Thus, all you have to do is to prepare and execute a remarkable promotional strategy according to your needs and budget and observe the wondrous increment in your sales.
FAQs
Can I do promotions on Shopify?
Yes, you can. All you have to do is go to the marketing page on Shopify and there you can create as well as manage your marketing campaigns for promotions.
Does Shopify include a blog?
Yes, your Shopify online store comes with a built-in blogging engine. Setting up a blog regarding your store’s products can help you build a community.
How does Shopify email pricing work?
Shopify allows you to send up to 10,000 emails per month for free. After that, you only have to pay for what you use at 1 USD per 1,000 additional emails sent.
How do I get people to buy from my Shopify store?
You can attract potential customers to your store in the following ways:
World eCommerce business emerged in the year 1982 by a company named Boston Computer Exchange where the primary motive was to sell computers online. These days, the eCommerce business is thriving as people are looking for new ways to become bosses of their businesses. The eCommerce trend is even going higher since the world has hit the pandemic. It has given ample opportunities to various business executives and entrepreneurs for selling their products and setting up their online stores.
However, setting up an online store is not enough. In this time of increasing competition, it is essential for you to indulge in great marketing strategies to attract more customers.
One of the best ways to market your store is to run ads for the store on different platforms. This way, you will be visible to a large audience and thus, more chances of attracting potential customers. So, before starting an eCommerce business, certain things must be taken into consideration to effectively generate revenue from the online purchases made by the customers.
Now that you have prepared your mind to be your boss, you should be thinking about the initial steps towards a successful eCommerce platform. Here are a few important keys that you should consider:
Design a superb website.
Use high definitional quality for your product display.
Make a distinctive selling presentation.
Ensure an outstanding customer network & support.
Create a marketing budget.
Apart from all these, fetching traffic to the online store to reach a more targeted audience is also a prerequisite. Therefore, before you offer customer support to your clients, you have to make sales of your products first, through an exceptional voice.
Thus, you have to keep in mind all of the above-mentioned key points are necessary and should work hand in hand for you to run your eCommerce business successfully.
Many entrepreneurs often open online stores and focus on any one of the key elements and run into a loss. So, to prevent your business from losses, make sure to have a proper plan in hand.
Factors for Selecting Ecommerce Platform
Now that you already have a business plan for launching your eCommerce store, there are a few key points that you should consider before investing in the online store. These are as follows:
Costing
Different eCommerce comes with several packages, you should always go for the one that looks cost-efficient to you. Often it is seen that lump sum payments have resulted in a bad investment. Therefore, prepare a budget in your mind and stick to that. You can select web hosting after comparing the prices with different providers to get the best deal.
Web Designing
The website should look user-friendly for the customers. From the capture page to the sign-out page your customers should get an excellent experience so that they keep coming back to shop from your online store.
Various eCommerce platforms make their websites theme-based. You can get these themes free of cost or even pay prices ranging for the premium themes.
Function & Programming
You can also customize the functionality of our eCommerce business with the help of coding and programming methods in the background. This can benefit you if you are trying to set up your online business effectively and competitively as compared to others.
Security
Customer data protection should be on the top priority list for an eCommerce business owner. There will be a lot of payment transactions happening on your online store page. Therefore, you should select the platform where the data of these customers are secured properly. Hence, your company will not lose any loyal customers.
Maintenance
To run a successful eCommerce online site, you cannot pay the fee once and get done with it. You will have to check if it is working smoothly and effectively to reach your targeted audience or not.
If the eCommerce site has no subscription price then you have to pay for an SSL certificate which is a yearly cost.
Per Month Hosting
You can independently host your eCommerce business which has no subscription cost as a hosting charge. For instance, Woo-commerce is such a platform that will help you to get the hosting management depending on the traffic of the web.
Business Software Integration:
It is indeed frustrating to begin from the scratch and shift to a new platform when your eCommerce has a business software aligned. Therefore, you need a platform that can smoothly combine with the existing system and provide solutions without any extra price.
Advertisement & Sales
A comparison amongst the best eCommerce platform for running ads for enhancing the digital platform is necessary. When you go through the evaluation process, you should keep in mind that every platform has its unique advantages and disadvantages regarding advertisements. On the other hand, you have a specific budget. Therefore, choose a platform that can suit your requirements.
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Top Platforms to Run Ads for Your Ecommerce Store
Cost-per-click of ads on social media platforms worldwide (2021)
The eCommerce market is highly competitive. Hence, every entrepreneur is searching for new ways to promote their goods and services. Often marketing the products becomes a complicated task and sometimes even after putting in the effort, it does even reach the targeted audience.
Again for a single user or entrepreneur, it becomes a tedious job to do all the tasks like handling social media, tracking products, checking emails, testing, analysis, etc at one time.
So, to ease up the things a bit and take the most advantage of your marketing strategies, the following are some of the best platforms where you can run ads for your eCommerce store:
Google Ads
Google Ads – Best Platform to run ads for eCommerce store
No one can beat the efficiency and effectiveness of the strategies led by Google in the digital marketing industry. Google’s marketing platform is running the digital business for a long time. All the analysts and marketers have appreciated the advanced tools present in Google ads.
A user can use the Google Ad services via paid promotion on SERPs. For advertising purposes, the users can use the Google Display Network facility from where the ads will be produced on relevant websites. To get new clients or even boost up your brand, Google ads can be the best platform.
It was previously known as Double click where there was a combination of establishing tool buildings and an interface for huge data. There are few platforms like Shopify or Magento which can smoothly connect to Google ads via API.
There is no doubt in the fact that Google is known to everyone all over the world. Also, a great benefit of using this platform is its excellent display network. So, in case you want your brand name to reach a huge audience of shoppers, then it can be very helpful.
You can manage analytics, surveys, optimizations, tagging, or even display ads, etc from this platform.
Pros
It is ideal for small businesses.
It is an affordable platform to run ads.
Provides a huge networking display giving accessibility to over 2.3-3.0 billion audience searches.
It boosts brands easily.
You can integrate it into any other software for marketing.
Cons
Rates can rise up to $100,000-$150,000 each year for larger business units.
Customer service is limited.
Marketers can often get confused and face difficulty in handling the software.
Microsoft Bing – Best Platform to run ads for eCommerce store
After Google, Bing has also reached popularity over the years in networking and ad promotions. According to Microsoft, around 14.5% of approximately global market share is ruled by Bing.
As an entrepreneur, if your target audience consists of shoppers, then you should go for Bing ad services. Also, a feature in Bing is launched called Bing shopping which is the same as Google Shopping Ads. This makes it a great and efficient platform for running ads for your eCommerce store.
Pros
The competition between Bing and Google is less. It has been observed that the cost per click on the ads here is around 70-72% less in regards to that of Google ads.
If you want a different set of audience bases, then a Bing ad is apt for you. The best part of advertising on Bing is to get the ad promotion on AOL, Yahoo, etc. add campaigns.
Cons
The features of the tool are not as advanced as compared to the other ad platforms.
The target audience reach is less in comparison to Google ads.
Facebook Ads Manager
Facebook ads – Best Platform to run ads for eCommerce store
In 2022, no one can think of advertisements without social media ad campaigns. Here, the first name that comes to mind is Facebook Ad manager. This is a popular choice for all business units to promote their brands across a large audience. Starting from whirly ads to extensive stories, there are numerous features in these social media platforms for promoting any brand.
To fetch relevant customers based on their interest, behavior, demography, etc. these social media ad campaigns are the best idea for your eCommerce store.
According to the studies of 2020 data, it is seen more than 2.7 billion people are on Facebook. Therefore to reach potential clients and users making use of this platform is important. Facebook ads definitely play a vital role in advertising your brand, selling the products, and retaining loyal customers.
Pros
It is easy to reach a large audience.
Different and unique formatting for ads.
Cost-effective & budget-friendly.
Reaching the targeted clients becomes easier according to their age, gender, demographics, and interests with the help of this platform.
Cons
Small brands may face challenges to get specific ads.
The conversion data is not reliable due to the latest Apple IOS 14.5 update.
Instagram Ads
Instagram ads – Best Platform to run ads for eCommerce store
In this context, you should know two vital things about Instagram;
81% of Instagram users utilize the platform for enquiring about the products and brands.
Around 130 million users tap or click on the shopping-related posts per month.
The promoters can either create reel videos or image-based ads for branding the products or services entitled to them. It becomes easy for reaching the targeted audience here. Moreover, you can link the ads directly to your shopping websites or product pages which again results in a significant amount of customer engagement.
Pros
Reaching the target audience in less time.
The effective sale is guaranteed through the unique ad formats for instance stories, IGTV videos, reels, etc.
Any client can purchase the product without even logging out from Instagram as the ads displayed are aligned with the landing page of the products or websites.
Cons
It can be an issue for aged clients to purchase products or services via Instagram as many are not very well-equipped with the platform yet.
The contents posted on the Instagram platform require top-notch visual strength. This will make your brand different from others and people will be bound to choose your service. So, all this can be pretty expensive at times.
YouTube Ads
YouTube ads – Best Platform to run ads for eCommerce store
To enhance brand promotion and awareness, YouTube is doing fantastic business all over the world. The best part about these ads on YouTube is that they are helpful to drive enough traffic to your store. Therefore, if you are planning to set up your online store, YouTube ads can be a considerable option that can successfully give you revenue leads.
Pros
Youtube is a part of Google’s promotion. Hence, there is already a strong data presence and tremendous capability to reach the audience.
It can reach different and diverse clients all over the world in less time.
You can expect inbuilt engagement of customers, viewers, or audience. For instance, if anyone is researching educational videos, the YouTube ads in between can take them to your store landing page through video ads.
Cons
It is a bit expensive as compared to other platforms.
Often users skip the videos because of the format of the ads displayed.
Twitter Ads
Twitter ads – Best Platform to run ads for eCommerce store
Twitter started in 2006 as a popular social media platform. This is probably not the first platform that comes to people’s minds when they think of running ads. It is mainly created for opinions and news from people all over the world. So, this makes it a meaningful platform with a huge user base that should be taken into consideration for running ads.
Pros
The high engagement rate with the Twitter ads is possible as Twitter has a re-tweet option with which it becomes easy to reach more people and get more views.
Cons
Twitter ads are expensive as compared to Facebook ads.
Pinterest Ads
Pinterest ads – Best Platform to run ads for eCommerce store
Pinterest plays a significant role in marketing via visual illustrating ads similar to Instagram. It also helps in boosting the audience’s reach like any other social media platform. In core search results, there is promoted ad facility provided by Pinterest which are shown as pinned posts. This is a great way to get your store the visibility it needs.
As of January 2021, it is seen the number of female audiences is 78% as compared to the male audience on Pinterest. The platform helps over 444 million users every month and 91% of weekly pinners in their shopping decisions.
Pros
The conversion rate is pretty high here.
Pinterest is less annoying or disturbing for the users who are using Pinterest as the ads are less interruptive.
Cons
The platform is not user-friendly in terms of sales in comparison to Google Ads.
Amazon ads – Best Platform to run ads for eCommerce store
Amazon mainly focuses on reaching customers who love shopping. This helps to portray the products in the key results or search results. Therefore, it becomes an easier task for the shoppers to get a view of the wide range of products available on the site which is offered by your eCommerce store.
The easy way to set up the interface and ad portrayal help to make the advertisement process smooth. Moreover, the customers can see them and select their products in a quick time.
Cons
As an entrepreneur, you have to pay an extra referral fee apart from the advertisement rate. The amount may go up to 10-15% approximately depending on the variation of the products.
Amazon has few strict rules for the sellers. For instance, at times, there are shipping rates, order cancellation charges, etc.
Taboola
Taboola – Best Platform to run ads for eCommerce store
Taboola is significantly known for its advertising base, especially for the newbie business owners looking for marketing platforms through advertisements. Exceptionally creative promotional ads have campaigned through this platform. They either use informational content or advertorials which they produce on the sites.
Taboola ads do not resemble anything like regular advertisements hence, it becomes a hassle-free task to engage customers’ interest. Again the presence of domestic tools for advertisements helps in tracking, publishing, and producing the regional promotional campaigns. It serves best for brand promotion, brilliant audience visibility, and other contexts in various marketing channels.
Pros
Awesome customer response.
User friendly.
Smooth campaign report projections.
Uncomplicated calculation of performance metric possible.
Cons
Approval of the contents from Taboola is a very time-consuming process.
Points to Consider
Pay per click policy is more on Google shopping ads.
Bing Ads till now, is not as great as compared to Google Ads as it faces challenges in reaching more audiences.
Fashion, DIY, Beauty, Jewellery, Shopping, and Food – Ads regarding all these fields on Instagram reach targeted clients in an uncomplicated way. The best way to showcase the product or service is to use HD images or Reel videos.
Similar to Instagram, Facebook Ads work hand in hand.
To make successful revenue from clients on Youtube, the creators should focus on explanatory videos or review videos. These videos should be high end and there should be accurate clarity. The exact visual presentation of the products or services and comparison between other services or products can help clients understand it in a better way. It enhances more chances of an effective sale.
Twitter can be a platform for boosting service or job-related brands. The audience present on Twitter is mainly school, college-goers, or even freshers or working employees looking for a job change or part-time jobs. Again, any teaching or education-related brands or websites can also fetch customers from there.
The female audience is mostly found on Pinterest. Thus, this platform has a beautiful opportunity for brands dealing with crafts, DIY, and gardening products.
Brands that have a high-profit outcome and already have a stable customer base should opt for Amazon ads.
Ad Platforms & Conversion Rates
There are several contents available on the internet every day. Now when you are planning to set up your brand you have to understand that the conversion rate should be high to get a successful sale of your products and services.
What is the Conversion Rate?
The digital retail market is growing every day and is becoming highly competitive. Setting up an online store is not an easy task if you are not getting any sales.
Imagine you have already a promising website with an amazing product display. The reach of the product is also high. Hence, there is a decent amount of traffic.
You have to make shoppers buy the products from the website and not only view them. Here comes the concept of conversion in the eCommerce business. In simple terms, conversion rate refers to the number of conversions divided by the total number of visitors to a website.
It can be dependent on a few things like the cost of the product, the niche of our industry, and of course your audience. Therefore, all conversion rates in every eCommerce industry are not the same.
Advertising Channels and Their Conversion Rates
Average conversion rate by advertising channels
According to Heap, Google ads stand number one in turning the high conversion rates of 8.2%. Next up are Bing ads with a conversion rate of 7.6% on an average. Facebook has a conversion rate of around 4.7%, Instagram 3.1%, and Pinterest 2.9%. Other ad platforms which turn to fewer conversion rates but are effective are Twitter (0.9%), Snapchat (0.6%), and YouTube (0.5%) respectively.
Conclusion
The primary aim of social and digital ads is to manage traffic and bring about more revenue. With the evolution of digital media and content marketing, an entrepreneur needs to select a faithful platform to showcase their products and bring more sales. Therefore, before choosing any of the ad platforms, you should check the limitation and advantages of your own business and brand. It should match the appropriateness of the platform to reach more audiences and engage them successfully.
FAQs
Which platforms are the best for online advertising?
The following are the best platforms for online advertising:
Google Ads
Facebook Ads
Instagram Ads
Bing Ads
Twitter Ads
Amazon Ads
Can I advertise online for free?
You can advertise online for free by registering with Google My Business. It is a free tool that enables you to create a listing for your business so that it can be easily located on Google searches.
Which is the number 1 eCommerce site?
Amazon is the number 1 eCommerce site, not only in America but also in most other countries.
Which social media platform is the best for my business?
The following are the best social media platforms for your business:
When social media platforms were developed, the primary intention was to help people connect with others around them. However, over the years these platforms have developed into profound tools for marketing one’s business. It is interesting to note that these platforms have not only evolved as a marketing ground but also as a battlefield wherein brands compete to win the attention of the customers.
Marketing and the resultant competition have only increased over the years, especially with the increase in e-commerce. Hence, it has become all the more important to trace the activities of your competitors that sell the same range of products to the same target audience.
Since information is much more public on these platforms, it will be easier for people and brands to have access to the important details about the plans of your competitors. This article will focus on Facebook and explore the ways in which brands can analyse and infer information from their competitors through this platform. It has to be noted that these ways can be looked up by budding brands as well so as to learn and develop their own marketing strategies.
One of the first and the smallest yet most important thing to do when you try to spy on your competitor through Facebook is to ensure that you follow all of their pages, groups and accounts. Not only that, these online outlets should be visited regularly to keep in touch with any kind of updates.
Social media platforms being as democratic as they can be, paves way for excellent competition analysis through the amount of information it puts out there in one way or the other.
Following them can be a great way of getting ahead of your competitor or reducing the impact of campaigns that would have been groundbreaking if not for a similar intervention by the others.
2. Following Competitor’s Ads
It is well-known that over the years Facebook has evolved as an important advertisement platform. Being someone who wants to follow up on the functionalities of their competitors in this digital platform, it is important to dig deeper into this than just watching them.
In such a situation you can use the options like “Why am I seeing this ” on the sides of every ad in order to understand more about the competitor’s target audience and other intentions.
Why am I seeing this ad feature on Facebook
By getting details about the target audience or the target location one can curate a detailed counter-plan by paying close attention to the details that you might have missed in your own campaigns. For example, if there is a location that the competitor has focused on that you haven’t, this can be an opportunity to include the new place in your campaign.
3. Advertising at the Right Place
It is not just enough to follow the ways in which the competitor engages with Facebook for marketing. Developing counter strategies and executing them is also a part of this constant spying.
Details of the followers of the competitor can be obtained directly from the page. It will be beneficial to advertise to the followers of competitors. Keeping up with the followers of your competitor not only helps you focus on a specific audience but will also increase the chance of them switching to your brand.
4. Analysing Content Engagement
One of the biggest game-changer when it comes to digital media marketing is the impact of content engagement. Anybody can create content publicising or promoting their own company. However, as long as there is no content engagement or viral content, the entire act becomes futile.
Analysing the content engagement statistics of your competitor is an excellent way to keep up with them. Sites like Facebook’s Top Posts help you break down the details of content engagement including their organic reach. Following successful patterns and trends within the page of competitors can be a great way of adapting and improvising your own strategies.
5. Following the Comments of the Competitor
Understanding how the competitors negotiate through the concerns and opinions of customers is an efficient way of making sense of their marketing patterns. Each content that one posts on Facebook have a provision to accept comments.
Additionally, unlike on Twitter, one can easily follow a single comment to do a thorough follow-up on Facebook. Hence following the comments that deal with the queries and concerns of the customer will significantly help in understanding the prevalent practices in the competitor’s firm. It is indeed a good way to learn and adapt to hitherto unnoticed things.
6. Analysing Sources of Traffic
Finding the root cause of everything that is happening is the best way to tackle any situation. This goes a long way in the case of analysing competition as well. It is quite natural that every company spends a certain amount of money and makes sure that their ads reach more places especially when organic traffic dies down. However, it is always important to understand where their traffic comes from.
You can use various tools like SimilarWeb for this purpose. While doing this analysis, make sure to target the most popular pages of the competitors for efficient results.
SimilarWeb
7. Using the Right Tools
As digital marketing thrived, various online tools were also introduced to make the process of competition analysis easier. They, in many cases, get the news or ads in front of you instead of you having to go and hunt for them in the feed. Here are a few of them
AdSpyder
AdSpyder helps you to spy on your competitor’s ads on all the platforms. It can help you to track your competitor’s Ad campaign on Facebook. You can know what is working for your competitor and which is their winning ads.
AdEspresso
This tool has over 15,000 advertisements fed into it which can be retrieved through keywords, industry or goals. It helps you greatly to narrow down your searches and enhance your focus.
Moat
They provide you with high impact creatives on Facebook, YouTube, Snapchat etc to ensure that the user never misses a single update by the competitor. It helps you in providing valuable insights.
Zapier
This app is integrated with Facebook and has been helpful ever since. All you need to do is to make an account with them and choose your preferences. It provides you with important insights that inform the user exactly about the functionalities in the Facebook page of the competitor
Graph Tips
It is yet another site that helps the user with a lot of information about their competitor. Unlike other tools, this one also helps in getting to know what the competitor is up to outside their own page.
Competitor analysis is indeed a great way of streamlining the strategies of one’s own firm. However, it is also necessary to keep in mind the ethics of privacy and consent while using various forms of data.
FAQs
How can I spy on competitors on Facebook?
Follow competitor’s ads, Analyze the traffic of your competitors, and Use the right spying tools.
How do I track traffic on my competitor?
SimilarWeb is a great analytics tool that’ll help you track your competitor’s traffic.
What is Facebook transparency?
Facebook Transparency is a feature by Facebook that lets you view the complete information about the ad on any page.
In today’s era, advertising has become a daily part of our lives. Whether we’re watching something or visiting the neighbourhood or supermarket, advertising is all around. Almost every company uses the power of advertising through different channels such as social media, television or print media. Speaking of advertising, we all know advertising is the business of creating advertisements in day to day lives for various companies.
Now, what do you think of Adtech? On a short note, it’s the business of using technology to make advertising more quick, fast and efficient. It includes algorithms and data points.
Now when it comes to Adtech companies, India has always been pretty upfront! Adtech plays a great part to strategize, plan and managing all the advertising activities for companies and agencies, through various advanced tools and software. There are multiple plans and tactics that the Adtech company briefs you about. In this article, we have briefly discussed the top Adtech companies in India. So, let’s get started!
InMobi is one of the leading adtech companies headquartered in Bangalore. It is popular for its service of creating personalized mobile and website ad campaigns through various targeted data analytics. InMobi does the data analytics based on consumers’ lifestyle, social connections, demography and general behaviour.
You might have heard about the discovery platform- Miip, launched by InMobi, to connect the merchants and consumers. InMobi has also partnered with Tapjoy to monetize the inventory of Tapjoy in India. In addition, the company has also partnered with Xiaomi in strategic planning and profit.
InMobi has operations in over 169 countries. The company receives more than 200 billion ad requests every month with an ad impression of around 23 billion. The company has strong investments from investors such as Tennenbaum Capital Partners, SoftBank Group, and many others.
2. ADZ Junction
Founder- Ashok Nain
Founding year- 2015
Headquarters- Gurugram (India)
ADZ Junction Logo
ADZ Junction is considered the ultimate solution for all the emerging digital marketing services including designing, editing, social, search marketing, and video advertising. Ashok Nain built this company for real-time bidding, rich media, mobile advertising and various other advanced and innovative strategic plans to deal with all the client’s related problems, especially for the quality traffic generation.
ADZ junction offers great services such as Digital Strategy, development, content, search marketing and marketing. The company helps the clients to gain quality traffic and identify the target audience. It has over 100 clients from different segments of the industry.
Aristoma is pretty famous for delivering engaging and innovative services of digital marketing to companies that need to reach and connect with their target audience through online platforms.
The main objective of Aristoma is to create advanced, well-suited and impressive content for businesses for making them strong and comprehensive in the industrial ecosystem. Its main services include SEO, brand marketing, social media planning, designing, media planning, and various other marketing solutions.
Aristoma has a very impressive client portfolio which includes companies like Sportmate, CREDAI Chhattisgarh, CII, Diesel, and Goldbricks. And the most amazing part is, that all its endeavours received 100 percent growth.
Worldwide Digital Video Ad Spend
4. EMIAC Technologies
Founder- Divya Gandaora
Founding year- 2017
Headquarters- Jaipur (India)
EMIAC Logo
With the combination of innovation and technology, EMIAC is made for serving businesses by reaching the target audiences. The key services offered by EMIAC include Paid Marketing, Content Development, and Web Design & Development. The company is one of the top-rated Adtech agencies on the global freelancing website – Upwork.
The most amazing thing about EMIAC is its terrific service of project delivery right on time, premium level quality service, personalised products and services with great pricing.
EMIAC is considered the game-changer in the ad tech industry for creating advanced levels of digital footprints. The company has more than 1200 clients along with a project number of 2900 across 30+ countries.
135 Tech Labs is quite famous as the in-app advertising platform that offers great rewards and services. The company works on Hangoutt, an in-app advertising channel that helps app developers to monetize the apps and companies in order to engage more users via the target campaigns.
The other way to win the rewards and offers from various companies is to visit and log in to the Hangoutt website. 135 Tech Labs have popular investors such as TLabs. It offers statistical data on retention rates and demographics. In addition, the company has an amazing client portfolio that includes CCD, Pizza Hut, AskMeBazaar.com and KFC.
When it comes to Adtech Companies, India has great categories and counts. These companies that we mentioned in this article, are considered the top-rated digital marketing and content development agencies. These startups are very promising and guarantee almost 100% of profit results. For any business, Adtech is important for creating customer-engaging and traffic-driven ad campaigns. Stay tuned for more such content!
FAQ
What is an Adtech startup?
Adtech startups are the business of making advertisements using technology to make advertisements faster, quicker, and more efficient.
What are the top adtech companies?
InMobi, ADZ Junction, Aristoma, EMIAC Technologies, and 135 Tech Labs are some of the top adtech companies.
How big is the Adtech industry?
AdTech Software Market Size was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.
Pay-per-click (PPC) marketing is a form of online advertising in which advertisers pay publishers a fee every time their ad is clicked. It is a common way of driving traffic to your websites.
Search Engine Marketing is the most essential and popular form of PPC marketing. Search engines allow advertisers to link their ads when a keyword relevant to their product is searched by a user. For instance, if we search, “black watches,” ads from different online shopping stores might show up on the top of your results page.
Pay-per-click is most commonly associated with search engines like Google Ads, Microsoft Advertising, Amazon Advertising etc. Advertisers have to bid for keywords relevant to their target audience to secure a position to display their advertisements, search offerings or product listings on these engines. All these services are managed under a PPC pricing model. PPC is used to lessen the costs of digital advertising while retaining profitability and setting goals.
Google PPC Search Ad
Social networking sites like Facebook, Twitter, Linkedin and Pinterest have also adopted the PPC form of advertising known as Social PPC. These ads target groups on the basis of demographics, interest or other information gathered by a particular platform.
In social PPC, the advertiser determines the viewership of the ads, in contrast to it being led according to the user’s search terms. These ads appear on the user’s feed or timeline. The advertisers usually pay through two bidding systems: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions).
Important PPC Metrics
The success of a PPC campaign is essential to the success of a company. Thus, the metrics used to determine the effectiveness of a PPC campaign are:
Conversion Marketing
Conversions are the crux of the deal i.e. how often does a click result in a sale, it is what you are ultimately concerned about. Cost Per Acquisition (CPA) is a specific type of conversion measure and usually refers to the cost of getting a customer.
Quality Score
It is a number that Google assigns to the quality and relevance of your ads, keywords and landing pages. A quality score is essential in determining the position of your ad in the search engine.
Impression Share
It measures the rate of potential impressions that your ads are getting. For example, if there are 1000 searches for a keyword and your ad shows up 750 times of those 1000, then your impression share would be 75%.
Click-Through Rate
It is the measure of people who actually click on your ad to the number of people who see the ad. A low CTR might indicate that an ad is either irrelevant or isn’t compelling enough. Calculating and comparing CTR is a quick way to determine whether an ad is under or overperforming.
Benefits Of PPC Advertising
There are multiple benefits of using the method and strategy of PPC when it comes to advertising.
Ads Cater to People Who Look For Them
Ads are only displayed for potential clients who search for relevant keywords and look for particular results. This gives an advertiser more control over when, where and how an ad can be displayed.
Easily Accessible
Anyone, be it a startup with limited resources or just a company looking for an entry into the world of digital marketing can quickly catch up and even get a head start with the help of the PPC marketing method.
Measurable Tactics
PPC advertising campaigns can be strategically set up and designed to measure accurate effectiveness. You can calculate and even determine the exact amount of profit return on your investment.
You Pay When Someone Clicks
With most advertising methods, you have to pay a hefty cost just for securing a position for your ad. It does not ensure any visits or sales to your business. One of the most essential benefits of PPC is that you only pay when someone interacts with your ad, ensuring a chance for profit.
Reduces Inequalities and Widens Opportunities
With PPC you can compete with mega giants of the business who have been around for a while even if you are a website or a startup in its very initial stages, it lets you compete for customers and provides you with an edge in the world of marketing.
Budget Friendly
In most types of advertising, with rudimentary standards, you are stuck with a particular pricing method. PPC allows you to set your own budget and work according to it. It does not discriminate between an MNC or a small-town startup.
Helps in Achieving Brand goals
It offers your company brand exposure and directs traffic to your website, helping in increasing sales and profits. It can introduce your brand to people who haven’t heard of it before, thus, it creates a name for the company in the market.
PPC also known as Pay-per-click advertising is an advertising method where advertisers pay a small fee if a user interacts with their ad.
What is an example of PPC?
If an advertiser sets up an ad, and when a user searches for the keyword, for example, ‘best digital marketing course’, Google will position your website on the top search results.
Advertisement is the key point for introducing a product in the market. There can be different ways of advertising a product or service. The most common type is online Advertisement.
In this type, the advertising strategies are applied on a digital platform. The biggest advantage of using online advertising platforms is that one can easily advertise for a large number of targetted audiences. Other synonyms of online Advertisement are digital advertisement, internet Advertisement.
In simple terms, online Advertisement is the promotion of products or services by the means of the internet. There are many different platforms available for one to advertise on. The top 9 best advertising platforms for any startup are given below:
Google is a popular platform known and used by a majority of the population. Google search engine is one of the most commonly used search engines. Google Ads or previously known as Google AdWords is the advertising platform invented by Google for paid promotion. Google Ads works based on keyword auction under the model of Pay-per-click.
Pros
It helps to promote the business, sell the product, create awareness, increase the traffic to the website all by a professional yet easy platform.
It allows its advertisement to be in multiple forms such as images and videos.
Google ads are compatible with both mobile as well as desktop.
Google Ads provides multiple packages for their users to select from. Budget will not be the issue to use Google ads.
Cons
Proper usage of Google Ads and its tools, professionals are needed. It requires additional learning for the perfect usage of Google Ads.
Even though the process of creating an advertisement is quick, it does take much time for maintaining the advertisement and its rating.
2. Bing
Bing Ads Cost: Average $1.24 Cost per click
Bing Ads are the paid Advertisement services provided by Microsoft. It is also referred to as Microsoft Advertising. Bing Ads are another great source for promoting a service or a product.
Bing Ads works in a similar process as Google Ads. They work on the model of Pay-per-click with keywords ranking. The Bing Ads can be shown on multiple platforms such as Bing, Yahoo, DuckDuckGo search engines.
Pros
While using Bing Ads, one can have better control over the opposite partner’s search keywords due to the limitations of compatible search engines.
For some users, Bing can be a great alternative for replacing Google Ads due to their similarities. Or some can also work by using both platforms simultaneously for better results.
Cons
One can give advertisements to the search engines like Yahoo and Bing only, so the overall reach is less. There are many possibilities of losing out potential customers due to the limited range.
3. Pinterest
Pinterest Ads Cost: Average $2.00 to $5.00 Cost per thousand impression
Pinterest Ads Homepage
Pinterest is a specialized platform allowing its users to create their dedicated collections. Pinterest has several posts (pins) shared on it by a wide range of users. This makes Pinterest a good option to advertise on. Pinterest also allows its users with the service of paid advertisement.
Pinterest Ads work almost similar to the way pins work on Pinterest. To advertise using Pinterest, one needs to buy the pins or set a budget for ads to be displayed.
Pros
Pinterest is given the name of a visual discovery tool. Hence promoting a business over there can easily reach out to targeted audiences without much barrier.
User engagement is great as there is not much difference seen between pins and promoted content on Pinterest.
Cons
Even though Pinterest has a large amount of user engagement, the engagement is limited to specific categories. Hence it is not good for every business.
4. YouTube
Youtube Ads Cost: Average $0.10 to $0.30 Cost per view or action
Youtube Ads Homepage
YouTube is another top-level platform commonly used in day-to-day life. YouTube also offers the facility of displaying advertisements on its platform. YouTube Ads are another effective way of promoting a startup.
Advertisements on YouTube are generally in the form of standard videos. Advertisers need to pay when any user interacts with their video.
Pros
YouTube ads are true to be counted as cost-effective.
YouTube ads allow the advertiser to reach out to several audiences quickly with faster responses.
Cons
There is no proper control over the ads placed on YouTube. Advertisers can not select the videos on which their advertisement will be visible. This also hinders the proper targeting of the required audience.
LinkedIn is considered one of the largest professional networks in the world. LinkedIn can be used for many professional jobs such as finding a job, getting an internship, connecting with different Professionals, etc. LinkedIn also has a large social network formed by its users.
LinkedIn Ads are another cost-effective method of advertising to promote them through different mediums. LinkedIn ads also work similarly with the pattern of Google ads and Bing ads.
Pros
LinkedIn is a specialized platform for professionals, hence ads generated on LinkedIn can directly be Targeted to professionals.
Creating a LinkedIn ad is time-saving and easy to implement.
Cons
LinkedIn has no proper customization service available for its users.
6. Facebook
Facebook Ads Cost: Average $0.97 Cost per click, $7 Cost per thousand impressions
Facebook Ads Homepage
Social media is a great way of being connected to others through the internet. Nowadays, social media is not only confined to being a place for connection, it has evolved as a great source of advertisement. Facebook allows its users the facility of giving out paid advertisements. This advertisement can be in the form of promotional posts or banner ads. Facebook uses the algorithm of relevance score to share any ads.
Pros
It provides good customization with better tools.
The working process is quite easy to deal with.
Cons
Social media marketing is only for a limited audience, they do not have a wide range of audiences like other available platforms.
There are very high chances of showcasing the advertisement to the same audience, again and again, causing no benefit.
7. Twitter
Twitter Ads Cost: Average $0.50-$2.00 Cost per action
Twitter Ads Homepage
Twitter is responsible for creating trending topics. Apart from being just a way of socializing, Twitter can also be used as a way of advertising a startup. Twitter ads are the paid service enabled by users who want to promote something. Twitter ads work on the model of auctioning keywords.
Pros
Twitter asks for the pay only after completing your defined target.
Twitter is all about tweets, mostly wordy messages. Hence keyword targeting is better oriented in Twitter.
Cons
The analytics provided by Twitter for the ad campaign are not detailed reports.
There are chances of skipping the advertised tweet by the users due to the number of feeds available.
8. Quora
Quora Ads: Average $0.25 to $1 Cost per click
Quora Ads Homepage
Quora is a question and answer platform used for gaining and sharing knowledge. The limits of quora have long passed its basic format. At present times, Quora is considered more like a daily used platform. People look up new things, solutions, options from quora at their convenience. Another great thing about Quora is that it allows the users the facility of paid advertising.
Quora ads are needed to be created and implied by the user itself. However, the model on which they work is similar to Google’s model of bidding for keywords.
Pros
It directly offers behavioural targets to customers.
Quora can easily create awareness between high intent customers.
Cons
The competitors of Quora have much better features.
9. Instagram
Instagram Ads Cost: Average $0.20 to $2 CPC, $6 Cost per thousand impression
Instagram Ads Homepage
Instagram is another great social media platform contributing to allowing its users to keep up with the trends. Just like Facebook and Twitter, Instagram also has different kinds of audiences. Instagram also allows for the place to advertise by its medium.
Instagram allows its users to bid for the advertisement and then shows the sponsored content of the winner. Instagram works almost similar to Facebook, but with little range.
Pros
Using Instagram Ads is more like being ahead of others for the promotion of a brand or startup due to the availability of a targeted audience.
There are several advanced features available for one to use.
Cons
Instagram ads are more inclined towards mobile applications rather than desktop use. Only those comfortable with mobile operations can easily use Instagram ads.
Startups are gaining many highlights in current affairs. However, advertising for startups is still a tricky part to deal with. Online advertising is a great form of advertisement saving major hard work. There are several places available for one to advertise digitally, some of the most recommended platforms for advertising are shared above.
FAQs
Which online platform is best for advertising?
Google, Twitter, Linkedin, Bing, Pinterest, Quora, and Facebook are some of the best platforms for advertising.
What is the biggest advertising platform?
Google is the biggest and most popular advertising platform.
Which is the best advertising agency in the world?
Ogilvy & Mather, MullenLowe, McCann Worldgroup, and Publicis Groupe are some of the best advertising agencies in the world.
Cryptocurrency and NFT have taken the world by a storm in just a few years, people have started taking them seriously and are investing in them. They are said to be the new future of currency, Bitcoin announced its existence in the year 2009 and since then, a number of cryptocurrencies have launched. Although the future of cryptocurrency is uncertain, young people are not shying away to show their interest in them.
At this age, there is hardly anyone who is not aware of NFTs and Cryptocurrency, they are becoming a medium of exchange and there are big companies who are accepting cryptocurrency as a form of payment.
With so many new rules, regulations and states of NFT and Crypto, the status of them has changed. For any kind of product or service, advertising is one of the most aspects; if not the most important factors for letting the world know that they exist.
Naturally, to make people more aware of cryptos and NFT and their features, advertisement is definitely going to be a strong need for marketing for all the business that is dealing with this industry.
Cryptos somehow are able to get recognized and are not banned entirely in the country, but the advertisement of these products needs to follow some guidelines. In this article, we will talk about the guidelines that companies have to follow while advertising cryptos and NFT related things in India. So let’s get started.
“A good advertisement is one which sells the product without drawing attention to itself.” –David Ogilvy
Guidelines for Crypto and NFT Related Advertising Released by ASCI
The Advertising Standards Council of India (ASCI) as per the Government of India set some rules while advertising for Crypto and NFT related products as they are extremely risky. So people must be aware of the risks that they are going to take while investing in them.
All these guidelines will be applicable to all the ads released on and after April 1, 2022, and not to forget ads that are not complying with the guidelines will not appear in front of the public after 15th April 2022.
ASCI Guidelines Tweet
Some of the guidelines related to Virtual Digital Assets (VDA) are:
One of the disclaimers is “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.” It must be placed in every advertisement in such a way that it cannot be missed by anyone watching the advertisement.
If the advertisement is in print, then the disclaimer must be placed in a space that has to be at least one-fifth of the space in the bottom, the font has to be big and clear enough, that it can be read properly.
In a video ad, the disclaimer should be placed at the end and it must remain on screen for five seconds and the voiceover should be at a normal pace.
If the ad is an audio one, then it should be spoken at a normal pace at the end.
In social media advertisements, the disclaimer must be present in the caption as well as in the pictures and video attachments.
Several words are forbidden to be used in the advertisement of Crypto and NFT related products and services. Worlds such as, ‘Custodian’, ‘Currency’, ‘Securities’ and ‘Depositories’
Whatever information the advertisement of the products will provide to the consumers must not contradict the guidelines given by the Government of the country.
The past performance of any products shall not be included in any biased form in the advertisements.
The name and contact of the advertisers of VDA products and services advertisement must be clear in the advertisement so that a consumer can contact them if the need arises.
Advertisements must avoid making any kind of promise that states that there will be an increase in profit related to those products.
Minors are not allowed to be in the advertisements dealing with the products and services.
Ads must not be presented in such a way that it will show the consumers that while investing in them, one does not have to think twice.
Advertisements must not show that if anyone invests in the products, it will solve their money or personality problems.
Comparison with others assets must be avoided.
Any kind of celebrity, who is going to be present in the advertisement and endorse the products or services, must be very careful. They should avoid making any claims that can lead to a misunderstanding that may confuse the consumers.
Cryptos and NFT related products status are quite uncertain in the country. All the guidelines by the ASCI are to protect the common people from facing any kind of uncertain future while investing in these products. By following these guidelines, the companies can advertise their products without any hindrance.
FAQs
Why were the guidelines released by ASCI?
As to protect the investors from investing and losing money after watching misleading ads, ASCI released a few guidelines that every advertiser has to follow.
Is investing in cryptos safe?
Crypto is a highly volatile currency, so it is quite risky but it can be profitable as well.
Can you run Facebook ads for crypto?
You can run ads on Facebook but you have to follow the guidelines and get approval from the company.
Advertising plays a huge role in making a business shine. The root of a business is no doubt the product and service. But what makes these roots grow is a great marketing strategy.
The big brands in the market were not born big. They had their share of struggles. It is difficult for everyone to enter the markets and stay relevant. So, it is important for brands to keep up with the trends.
There are many ways to advertise something. Everyone has their own take on it. One of the effective ways is to indulge in campaigns.
A great and successful ad campaign is that which creates a bigger and more effective impact. But at the same time, does not cost much.
It is a collection of different commercials with the same message. The base of these commercials possesses a single belief and theme. It helps businesses to meet a specific goal.
When a business wants to make an impactful difference in terms of size and success, they have to focus on customer demographics. A campaign gives the business a focused edge.
A campaign consists of many layers. These include design elements, sales focuses, and other strategies. When all these works together for a single idea, it makes for a successful campaign.
Thus, an ad campaign is a strategy that enables a business to target the right people. It can be used for many reasons. For example- to increase brand awareness, to drive sales of a particular product or service, and more.
What are the Benefits of an Ad Campaign?
Creating a campaign comes with many benefits. The following are some of its benefits:
The foremost benefit is that helps to build awareness. Awareness of a particular product or service or brand as a whole.
A creative campaign has the capability to make a business stand out from the rest.
When a campaign is made with a relatable and appealing theme, it helps to attract more potential customers.
It helps to deliver a strong message along with the promotions.
This helps a business to build a strong image.
The most important benefit is that it helps in increasing sales.
Campaigns have always been a great choice when it comes to marketing. It not only helps a brand to advertise but also creates a bigger impact on people.
Dove- the brand has been with us since long back. In 2004, they launched a campaign, ‘ Real Beauty ’. This campaign’s target audience was women and young girls. It aimed to deepen self-love, acceptance, and confidence in them.
One of the most popular ads they made was in 2013. In this, a sketch artist draws two sketches of a person. One from the person’s own description and the other from someone else’s description.
The final result showed that so many women don’t see beauty in themselves. Thus, the main idea of Dove’s marketing was to encourage women to accept and embrace their originality.
This real beauty campaign was innovative, impactful, and cost-effective.
Dove Real beauty ad
Coca-Cola’s Ad Campaign
Coca cola Ad Campaign
Coca Cola is super popular among people around the world. In 2011, they introduced a campaign named, ‘Share a Coke’. This started in Australia and in no time was spread in other countries too.
For this campaign, the Coca Cola replaced their original logo with ‘share a coke with’ and a name on it. They made this personalized product to develop a strong connection with the consumers.
This campaign was creative and encouraged people to share their happiness with a coke. It had a low price point, so it was quite easy to convince consumers to make a buy.
It was the simple yet innovative idea that made this campaign a huge success for the company.
Coca cola- Share a Coke Campaign
Apple’s Ad Campaign
Apples’s Ad Campaign
Another creative and effective campaign is by Apple. They created an ad campaign in 1997, ‘ Think Different ’. The main idea was to show the differentiation and supremacy of the apple products.
The brand made an ad that showcased old videos of certain idols. These were the idols who were considered different and insane in their time. But they brought massive changes with their work like Edison, Martin Luther, etc.
Apple made their individuality stand out by relating the brand with the crazy yet the most idol figures. This showed that the brand is different and is bound to bring change to the world.
This was a simple campaign with black and white photographs. But the innovativeness in the theme proved to be of great success.
Apple Think Different Ad
Always Ad Campaign
Always’ Ad Campaign
This menstrual hygiene brand made an ad campaign and addressed the most relevant yet ignored stigma. In 2014, the brand started a campaign, ‘Like A Girl.’ The main idea was to encourage young girls to feel confident.
The campaign did not use any fancy environment or people. But they involved regular people for it. In the ad, people are asked to do things like run, fight like a girl. Everyone does it in a mocking way.
After that, young girls are asked to do the same. They do it in the most regular and appropriate way. By the end, a clear message gets delivered that girls are as fit as the boys, and ‘ like a girl ’ is not an insult.
The campaign imparted a sense of empowerment among the girls during puberty. It was a great success and its hashtag continues to be trending.
Always Like a girl Ad
Volkswagen Ad Campaign
Volkswagen’s Ad Campaign
Volkwagen created an effective ad campaign, in an early era that made the brand so popular. In 1960, they launched a campaign, ‘Think Small’. The idea was to grab the people’s attention towards their car.
It was a super simple idea but it was full of innovation. They made prints of their car. In the print, there was this car in the smallest size in the entire white blank paper.
Volkswagen presented its product, the way it was, small. This idea of representing oneself with the utmost individuality gained people’s attention and trust.
Their idea was simple, innovative, and cost-effective. It was one of the most popular and effective ad campaigns that won many awards too.
Volkswagen’s think small ad
Conclusion
An advertisement campaign holds a great place in the marketing strategy. It not only attracts customers and sales but also tries to deliver an innovative message along. These messages are impactful and related to the brand. Thus, helps them to connect with a bigger audience.
Over time, many ads have come that occupied a big place in the people’s hearts. Apart from the above-mentioned campaigns, there are more that gained great popularity. For example- Nike- Just do it, Pepsi- Is Pepsi Ok? and many more.
FAQs
Which media is most economical?
Social media is the most cost-effective and efficient channel.
What are the types of advertising campaign?
Different types of marketing campaigns are:
Brand awareness campaign
Social media marketing campaign
User-Generated Content (UGC) marketing campaign
Email marketing campaign
Public relations campaign
What are some examples of innovative ad campaigns?
Some innovative ad campaigns are:
Dove’s Ad Campaign – You are more beautiful than you Think
Shikha Tyagi
