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Tag: Aditya Birla Capital

  • List of Brands Endorsed by KL Rahul

    Endorsement is a form of brand communication in which a celebrity works as the brand’s spokesman, certifying the business’s claim and stance by lending his or her personality, popularity, social standing, or industry experience to the brand. In a market with a lot of local, regional, and international companies, celebrity endorsement was once regarded as a good way to stand out.

    In cricket, Kannanur Lokesh Rahul is a household name. He has recently achieved recognition for both good and negative reasons, but happily, things did not turn sour for him. Rahul has been a brand ambassador of various brands in different sectors because of his strong yet calm personality. On that note, let us jump right into the list of brands that KL Rahul endorses.

    Metaman
    Police Lifestyle
    Dream11
    BharatPe
    XYXX Crew
    Carriall
    Red Bull
    HyugaLife
    Aditya Birla Capital
    Too Yumm
    Sanspareils Greenlands
    KnobbX
    Hublot
    ARC – ATHLETE RECOVERY
    Realme
     boAt
    Zenovit
    Puma
    Cure.fit
    Gully
    RBI
    NUMI

    Metaman

    Metaman - KL Rahul New Brand Endorsements
    Metaman – KL Rahul Brand Endorsements

    KL Rahul, the Indian cricket star, has teamed up with Metaman not just as a brand ambassador but also as an investor! Known for his love of style and fragrances, Rahul is now part of Metaman’s journey as they launch a premium perfume collection.

    Metaman, which started as a men’s jewelry brand, is now expanding into high-quality, luxurious, yet affordable perfumes. Rahul, who has always been passionate about fashion and wellness, sees this as more than just a business move—it’s a long-term commitment.

    With his sharp style and global exposure, Rahul aims to bring world-class fragrances to India.

    Police Lifestyle

    Police Lifestyle - KL Rahul New Brand Endorsements
    Police Lifestyle – KL Rahul Brand Endorsements

    In November 2024, lifestyle brand Police announced a two-year partnership with Indian cricketer KL Rahul, appointing him as their brand ambassador for India and the Middle East. This collaboration is part of the Police’s “Audacity Wanted” campaign, which celebrates individuality and self-expression.

    As part of this partnership, Police has launched the Police x KL Rahul accessories collection, featuring leather goods designed for the modern man. The campaign showcases Rahul in various visuals, offering a localized perspective on the “Audacity Wanted” concept.

    This collaboration inspires individuals to embrace their uniqueness and make bold statements in every aspect of life, reflecting KL Rahul’s journey and the Police’s commitment to authentic self-expression.

    Dream11

    Dream11 – KL Rahul Brand Endorsements

    KL Rahul, the renowned Indian cricketer, has been featured in several Dream11 advertising campaigns over the years. In 2024, during the Indian Premier League (IPL), he appeared in a humorous advertisement alongside fellow cricketers. This ad showcased a light-hearted family dinner scenario, highlighting the playful dynamics between the cricketing stars and the Bollywood actor, which resonated well with the audience.

    These collaborations between KL Rahul and Dream11 emphasize his significant presence in the cricketing community while showcasing his appeal in mainstream media, bridging the gap between sports and entertainment. 

    BharatPe

    BharatPe - KL Rahul New Brand Endorsements
    BharatPe – KL Rahul Brand Endorsements

    Indian cricketer KL Rahul has been associated with BharatPe, a prominent fintech company in India, through various collaborations focusing on empowering merchants and promoting secure digital transactions.

    KL Rahul actively promoted BharatPe’s services on his social media platforms. In February 2025, he shared a reel emphasizing the importance of strong defense in cricket and payments, highlighting BharatPe UPI’s secure transactions.

    Additionally, in January 2025, he posted about trusting BharatPe UPI for secure transactions, backed by BharatPe Shield’s free protection cover of up to ₹5,000.

    XYXX Crew

    XYXX – KL Rahul Brand Endorsements

    Indian cricketer KL Rahul has collaborated with men’s innerwear and comfort wear brand XYXX in multiple capacities, including as an investor, brand ambassador, and central figure in several of their advertising campaigns.

    Moreover, he became both an investor and the first-ever brand ambassador for XYXX. This partnership aims to leverage Rahul’s popularity to expand XYXX’s customer base, strengthen its online presence, and enter new markets. The collaboration reflects a shared ethos, with Rahul embodying the brand’s belief in trusting one’s instincts.

    In May 2024, XYXX released a campaign featuring Rahul in a dystopian narrative where men are physically shackled by uncomfortable underwear. The campaign promotes XYXX’s products as a liberating alternative, encouraging men to break free from discomfort.

    Carriall

    Carriall - KL Rahul New Brand Endorsements
    Carriall – KL Rahul Brand Endorsements

    Carriall, a brand renowned for its innovative smart travel luggage, appointed Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to blend elegance, sophistication, and practicality, aligning with Carriall’s product philosophy and Rahul’s stylish persona.

    With this partnership, Carriall sought to promote KL Rahul’s widespread appeal across India to expand its offline presence. While the brand has primarily operated online, Rahul’s endorsement is expected to facilitate a stronger foothold in offline markets nationwide, enhancing brand visibility and accessibility.

    Red Bull

    Red Bull - KL Rahul New Brand Endorsements
    Red Bull – KL Rahul Brand Endorsements

    KL Rahul’s collaboration with Red Bull has been a significant aspect of his cricketing journey, offering him platforms to showcase his talent and connect with fans. Red Bull has facilitated various interactive sessions with KL Rahul, including live interviews and Q&A sessions, allowing fans to gain insights into his preparations, mentality, and personal anecdotes. 

    These engagements have strengthened the connection between Rahul and his supporters, reflecting Red Bull’s commitment to bringing athletes closer to their audiences. Through these collaborations, Red Bull has played a significant role in glorifying KL Rahul’s presence both on and off the field, supporting his journey and enabling deeper fan interactions.

    HyugaLife

    HyugaLife – KL Rahul Brand Endorsements

    Indian cricketer KL Rahul expanded his entrepreneurial ventures by investing in and becoming a brand ambassador for HyugaLife.com, a health and wellness platform offering a diverse range of products, including supplements, health foods, and sports nutrition.

    Rahul’s collaboration with HyugaLife aims to inspire individuals across India to prioritize their well-being and adopt healthier lifestyles. These initiatives reflect KL Rahul’s dedication to fostering a health-conscious culture in India and HyugaLife’s commitment to providing authentic, high-quality wellness products to its customers.

    Nayara Energy

    Nayara Energy – KL Rahul Brand Endorsements

    In April 2024, Nayara Energy, a prominent downstream energy company, launched its annual ‘Mahabachat Utsav’ campaign with celebrated Indian cricketer K.L. Rahul as the face of the initiative. This collaboration aimed to offer significant consumer savings on petrol purchases at Nayara’s extensive network of over 6,300 fuel stations across India. 

    This collaboration underscores Nayara Energy’s dedication to enhancing customer experiences and rewarding loyalty while also leveraging K.L. Rahul’s popularity to strengthen the campaign’s reach and impact.

    Aditya Birla Capital

    Aditya Birla Finance – KL Rahul Brand Endorsements

    Aditya Birla Finance Ltd (ABFL) launched the ‘Ab Kahani Badlegi’ campaign, featuring Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to inspire individuals to overcome challenges and achieve their aspirations, aligning with ABFL’s mission to empower people through tailored financial solutions. 

    The ‘Ab Kahani Badlegi’ campaign portrays ABFL as a financial powerhouse, offering products and services such as personal loans, business loans, SME loans, and loans against property with minimal documentation, faster disbursement, and a Flexi loan facility with a 100% online process that enable consumers to realize their long-held dreams. This nationwide effort, released on television and online platforms, aims to reach people of all ages. 

    Too Yumm

    Too Yumm – KL Rahul Brand Endorsements

    KL Rahul collaborated with Too Yumm, a popular healthy snacking brand, as part of its efforts to promote guilt-free indulgence. The collaboration aligns with Rahul’s image as a fitness-conscious athlete who maintains a balanced diet while enjoying tasty snacks. 

    Too Yumm, known for offering baked, not fried, snacks, has previously partnered with sports personalities to highlight its health benefits. Rahul’s association with the brand likely includes social media promotions, advertisements, and possibly campaign endorsements that emphasize the idea of snacking smart while maintaining an active lifestyle. 

    This partnership further strengthens Too Yumm’s appeal to young, health-conscious consumers who look up to athletes like KL Rahul for fitness inspiration.

    Sanspareils Greenlands

    Sanspareils Greenlands - KL Rahul New Brand Endorsements
    Sanspareils Greenlands – KL Rahul Brand Endorsements

    KL Rahul, the renowned Indian cricketer, has collaborated with SG Cricket to introduce the Signature KLR x SG collection, a premium line of cricket equipment and gear. This collection features top-quality English willow bats, including the KLR Series, KLR Ultimate, KLR Xtreme, and KLR Edition, each designed to enhance performance on the field. 

    The bats are crafted from the finest English willow, traditionally shaped, and equipped with imported cane handles for superior grip and control. Additionally, the collection offers batting gloves and pads, all tailored to meet the high standards expected by professional cricketers. 

    KnobbX

    Indian cricketer KL Rahul partnered with KnobbX, an apparel brand specializing in modern accessories. As a brand ambassador, Rahul has been featured in various advertising campaigns promoting KnobbX’s products.

    This collaboration aligns with Rahul’s trendy persona, making him a suitable representative for nobbX’s contemporary designs.

    This partnership is one among several in Rahul’s portfolio, reflecting his influence in the fashion and lifestyle sectors.

    Hublot

    Hublot – KL Rahul Brand Endorsements

    KL Rahul, the renowned Indian cricketer, has been associated with Hublot, the luxury Swiss watch brand, as a brand ambassador since June 2023. This collaboration aligns Rahul with Hublot’s legacy of precision and elegance, reflecting his sophisticated and stylish image. 

    Hublot’s involvement in cricket includes a partnership with the International Cricket Council (ICC), serving as the official timekeeper for major ICC.  This association emphasizes Hublot’s commitment to the sport and its athletes, with KL Rahul representing the brand’s dedication to excellence both on and off the field.

    ARC – ATHLETE RECOVERY

    ARC – Athlete Recovery – KL Rahul Brand Endorsements

    KL Rahul, the prominent Indian cricketer, has been associated with ARC – Athlete Recovery, a company specializing in sports recovery technology. Founded in 2023 by former Karnataka Ranji player David Mathias, ARC focuses on providing innovative recovery solutions, such as portable ice baths, to enhance athletic performance. Rahul was an early adopter of ARC’s vision and has been a significant supporter of their mission to revolutionize athlete recovery. 

    Realme

    Realme – KL Rahul Brand Endorsements

    Realme, a rapidly growing smartphone brand, appointed cricketer KL Rahul as the brand ambassador for its smartphone category. This collaboration was designed to align with Realme’s youthful and dynamic image, leveraging Rahul’s popularity and style to resonate with a broader audience. 

    As part of this partnership, KL Rahul became the face of the Realme 9 Pro+ 5G campaign, embodying the brand’s “Dare to Leap” philosophy. The campaign highlighted the smartphone’s advanced features, including its powerful performance and stylish design, aiming to appeal to tech-savvy consumers seeking both functionality and aesthetics.

     boAt

    boAt – KL Rahul Brand Endorsements

    KL Rahul, the renowned Indian cricketer, has been associated with boAt, a leading Indian audio and wearable brand, as a brand ambassador. In this role, he has actively participated in promoting boAt’s range of products, including their audio devices and smartwatches. This collaboration is part of boAt’s broader strategy to partner with prominent figures in the sports industry to enhance its brand presence

    Zenovit

    Zenovit - KL Rahul Brand Endorsements
    Zenovit – KL Rahul Brand Endorsements

    KL Rahul has signed a new sponsorship contract. He is now the face of the Zenovit dietary supplement line. Raveena Tandon, a Bollywood actress, had previously sponsored Zenovit. KL Rahul will star in a TV commercial for the brand that will be released soon. Due to Zenovit’s lack of social media presence, it does not appear that a digital advertising strategy will be implemented.

    Puma

    Puma - KL Rahul Brand Endorsements
    Puma – KL Rahul Brand Endorsements

    Rahul will be seen endorsing Puma’s latest product lines in the performance and sport style categories through various brand advertisements as part of the contract.

    Choosing to solely collaborate with a sportswear brand is a critical decision, and we have hit it out of the park with this collaboration,” Rahul said in a statement about the partnership with Puma.

    As a cricketer, I am always trying to stay one step ahead of the game, both on and off the field, and Puma, the ever-faster brand, shares my ambitions and ideals. Working with Puma and joining their fantastic roster of athletes and superstars will be incredible,” he continued.

    “Rahul is a natural fit for the brand due to his exceptional performance on the field, effortless style off the field, and propensity for fitness”. His demeanour is completely in line with Puma’s brand approach, and we are thrilled to be working with him and to begin this new partnership. Puma India MD Abhishek Ganguly said.

    Cure.fit

    Cure.fit - KL Rahul Brand Endorsements
    Cure.fit – KL Rahul Brand Endorsements

    KL RAHUL, a dashing Indian cricketer, has been appointed as a brand ambassador for Cure.fit. Cure.fit is a Bengaluru-based health and fitness start-up. Rahul will support cure.fit’s new CULT brand, which is a chain of high-end fitness centres, in order to broaden the brand’s reach. According to rumours, Cure.fit and the cricketer have agreed on a cash and equity deal.

    Rahul has wowed everyone with his batting prowess and hard ethic, and he has made an impact on both the home and international circuits. Cornerstone Sport, a brand consultant and talent representation agency, brokered the arrangement.

    Cricketer K L Rahul remarked of his partnership with Cult.fit, “I am immensely thrilled about my collaboration with Cult.fit.” As a sportsperson, fitness is important not only for improving on-field performance but also for improving overall health. Cult.fit’s machine-free workouts are impressive, and anyone who wants to get in shape may do it without using a machine.

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    Gully

    Gully - KL Rahul Brand Endorsements
    Gully – KL Rahul Brand Endorsements

    In collaboration with retail partner Zeko online Pvt. Ltd., Indian opener KL Rahul established Gully, a “cult streetwear brand.” In the beginning, the brand’s products will be offered on one of India’s biggest online marketplaces as well as the Zeko online website. Rahul is also one of the brand’s co-owners.

    T-shirts, joggers, and shorts will be the first items to be released, followed by jeans and sweatshirts later this year. Gully’s primary values are street culture, hip-hop, rap, and street sports. In Western countries, streetwear labels are immensely popular. Currently, there is no competition in the Indian market.

    When it comes to creating and building brands, our idea is to first discover a market gap and then locate the proper partners with whom to collaborate. KL Rahul is one of the most fashionable cricketers and embodies the Gully spirit. Another important factor was in-house manufacturing, which provided the flexibility and agility needed for a new brand to prosper, according to Jogesh Lulla, COO, Cornerstone Sport.

    RBI

    RBI – KL Rahul Brand Endorsements

    As the 2018 Indian Premier League (IPL), India’s biggest cricket extravaganza, draws to a close with Chennai Super Kings (CSK) claiming the title, the Reserve Bank of India (RBI) took advantage of the media frenzy to promote financial literacy.

    Interestingly, during the event, a commercial depicting renowned batsman KL Rahul aired on TV channels.

    Furthermore, he discussed the rules as well as the RBI’s new no-frills savings account system.

    The cricketer, on the other hand, did not receive any compensation for his appearance in the commercial. However, because he is an RBI employee, they did not impose any fees.

    NUMI

    KL Rahul- Numi Paris
    Numi Paris – KL Rahul Brand Endorsements

    Actor Athiya Shetty and Ace Cricketer KL Rahul have been named as brand ambassadors for NUMI Paris, a French luxury eyewear brand that has recently arrived in India. NUMI Paris has enlisted the help of the skilled and beautiful actor, as well as the successful cricket player, to promote their elegantly handcrafted eyewear collection.

    I am ecstatic to be welcomed into the NUMI Paris family,” NUMI has all of the qualities that I look for in a brand when I indulge. And I’m delighted to say that NUMI is a natural extension of my personality KL Rahul said.

    FAQs

    What is full name of KL Rahul?

    Kannur Lokesh Rahul

    Which major brands does KL Rahul currently endorse?

    KL Rahul endorses a diverse range of brands, including Puma, Red Bull, BharatPe, Realme and more.

    Does KL Rahul endorse only Indian brands, or also international ones?

    He endorses both Indian and international brands, reflecting his widespread appeal.

  • Vishakha Mulye: A Transformational Journey of ABCL’s First Women Director

    Vishakha Mulye is a trailblazer in India’s financial sector. She has reached here with her transformative impact on the financial services industry, leadership, and strategic vision. Mulye has shattered glass ceilings for women in business. She is the first woman to join the Aditya Birla Management Corporation board. She has been on a roll of tremendous achievements since she started her career. She has come a long way from being a Chartered Accountant to becoming the CEO of Aditya Birla Capital. She is known for driving the company to grow, being digital and customer-first.

    This StartupTalker story explores Vishakha Mulye’s leadership journey, which has led her to where she is today. We’ll examine how she built her legacy at ICICI Bank and discuss how she managed and transformed ABC into a tech-driven powerhouse.

    Vishakha Mulye’s story is one of resilience, a reputation for excellence, and vision. In this article, we will learn about her achievements, net worth, controversies, interesting facts, and more.

    Vishakha Mulye – Biography

    Name Vishakha Mulye
    Education Chartered Accountant
    Position CEO, Aditya Birla Capital
    Net worth $96 million
    Website Adityabirlacapital.com

    Vishakha Mulye – Career
    Vishakha Mulye – Aditya Birla
    Vishakha Mulye – Controversies
    Vishakha Mulye – Awards and Recognitions
    Vishakha Mulye – Interesting Facts

    Vishakha Mulye – Career

    Vishakha Mulye’s stellar career demonstrates her exceptional leadership capacities and powerful strategic acuity in the Indian financial space. Mulye has been able to innovate and inspire excellence in the changing world of finance. This is possible only because of her foundational years at ICICI Bank and her transformative role at Aditya Birla Capital.

    Vishakha Mulye started her professional life at ICICI Bank. She reached the top because of her analytical skills and strategic sense. Having graduated as a chartered accountant, she executed her strategies and helped ICICI build its position in the banking ecosystem.

    She played key leadership roles in ICICI Bank. She was positioned as the Chief Financial Officer (CFO) at ICICI Bank. Financial restructuring, corporate strategy, and operational improvements have been a part of her organizational growth.

    Mulye transformed the private equity arm of ICICI Ventures into a powerhouse as the Managing Director and CEO. Under her, it steered bold investments, diversified into new sectors, and put the stakeholder’s best interests front and center.

    ICICI Ventures sustained growth despite challenging economic conditions because Mulye identified high-potential opportunities. She introduced new investment strategies in ICICI. Moreover, she improved ties with global partners and defined the firm as the private equity leader.

    Vishakha Mulye, the general insurance arm of ICICI Bank, proved herself versatile. Beyond understanding financial risk management and operational excellence, her deep knowledge of the company contributed much to its market dominance.

    Her time at ICICI has allowed her to navigate regulatory landscapes. Moreover, she introduced technology-driven solutions and improved customer satisfaction.

    In 2022, Vishakha Mulye, the CEO of Aditya Birla Capital (ABC), led the company towards a new chapter. She became the financial services arm of the Aditya Birla Group, Aditya Birla Capital. This arm consists of businesses ranging from life insurance to asset management, private equity, and lending services.

    Mulye brought her experience, strategic vision, and leadership skills to strengthen ABC as a leader. Her charge was to steer the organization through a dynamic competitive landscape while focusing on sustainable growth and innovation.

    Transformative initiatives have characterised Vishakha Mulye’s tenure at Aditya Birla Capital:

    • Mulye has been working on expanding ABC into India’s markets. Her plans include especially the underserved regions. She has championed inclusive financial products and services that reach a broader customer base.
    • Mulye knows that technology plays a vital role in modern finance. She has strived to digitize ABC’s operations to make its employees and customers happier. She’s taken ABC to the forefront of digital transformation, using advanced analytics and AI-driven customer solutions to achieve this.
    • Mulye has overseen ABC’s diversification of offerings. New products and increased emphasis on existing portfolios in life insurance and more were being offered.
    • She has transformed ABC’s core strategy to integrate sustainable and global best practices, with a keen eye on environmental, social, and governance (ESG) principles.
    • She also leads the ABC culture of excellence. She has invested in building talent, collaboration, and organization.

    ABC under Vishakha is not about numbers and financial performance. She’s one of the most respected leaders in the financial services industry. Thanks to her ability to inspire her teams and drive impactful results.

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    Vishakha Mulye – Aditya Birla

    Vishakha became CEO of ABCL in 2022. Since then, she has helped transform the company’s course. ABCL, the Aditya Birla Group’s financial services arm, is the conglomerate’s cornerstone. Moreover, under Vishakha’s leadership, it has undergone a complete turnaround.

    Her journey into leadership at ABCL has been a relentless focus on transformation. She planned to do all this by integrating data, digital capabilities, and technology. This strategic vision has accelerated growth momentum and increased profitability of the company’s diverse business verticals, making it even more dominant in the market. Vishakha has reimagined the company’s business model. Furthermore, she made ABCL a genuinely modern, customer-centric organization. Under her leadership, ABCL never failed to provide financial solutions precisely and efficiently.

    Vishakha’s digital-first, customer-first approach leads this transformation. She has led the development and launch of Aditya Birla Capital Digital (ABCD). ABCD is an omnichannel D2C solution that combines the group’s full suite of financial services. This platform has grown with a massive investment of INR 100 crore. Moreover, this makes it a much-needed platform to unify the customers’ experience. The platform offers a single interface for loans, investments, insurance, and payments. The accompanying mobile app was built to be intuitive and user-friendly. Moreover, it mimics a seamless digital-first solution to meet evolving customer expectations.

    Besides improving the individual customer experience, Vishakha has prioritized supporting the MSME sector. Moreover, she launched Udyog Plus, a pioneering digital B2B lending platform. This initiative provides seamless lending and value-added services to the specific needs of micro, small, and medium enterprises. Aditya Birla Group encompasses over 250 million customers across 14 ABCLs. Moreover, it is a trusted partner to businesses and individuals alike.

    Vishakha’s managerial leadership has been focused on digital innovation and making significant strides in business growth and fundraising. Marquee investors who have invested in the company have bolstered its capital base. Her efforts have resulted in ABCL seeing its profitability improve across its operations. Moreover, its status as a market leader in the financial services sector is reinforced.

    Vishakha is a key figure in the Aditya Birla Group. Moreover, she is a member of the board of directors of ABCL’s operating companies. The ABCL’s operating companies include:

    • Aditya Birla Finance Limited
    • Aditya Birla Housing Finance Limited
    • Aditya Birla Sun Life AMC Limited
    • Aditya Birla Sun Life Insurance Company Limited
    • Aditya Birla Health Insurance Co. Limited

    She also leads the strategic direction at ABC Foundation and NPCI International Payments Limited.

    Vishakha launched ABCL’s omnichannel architecture, which reflects her commitment to digital reinvention. The company has blended the physical and digital by allowing customers to interact on their preferred channels. Moreover, this enables frictionless acquisition and retention of customers at scale. Her vision is born from a profound knowledge of the changing financial landscape. She is committed to delivering on customer needs with precision, simplicity, and innovation.

    Aditya Birla Capital has become an innovative and forward-looking organization under her leadership. Her strategic focus has revitalized ABCL, its customer-centric ethos, and bold initiatives. Moreover, she re-energized ABCL and established a benchmark for the financial services industry. Aditya Birla Capital is ready to take its journey as a leader in economic innovation. Furthermore, bringing unparalleled value to its customers and stakeholders under Vishakha’s leadership.

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    Vishakha Mulye – Controversies

    During Vishakha Mulye’s tenure as managing director and CEO of ICICI Venture, the private equity firm became controversial when investing in Subhiksha, a now-bankrupt South-based retailing company. The focus of scrutiny was this investment: It was a question of what due diligence and risk management processes were undertaken before committing capital.

    The widely discussed case in the Indian financial sector was of Subhiksha, whose financial collapse left creditors and investors with losses. The retail company went into insolvency, and its entire story is controversial. However, according to ICICI Venture, it made a financial profit from the transaction. The fallout, however, led to discussions over the obligations of venture capital and private equity firms when backing high-risk ventures.

    Vishakha Mulye, well known for her strategic leadership and clear-eyed approach to challenges, did not comment extensively on the Subhiksha matter, saying it was sub judice (under judicial consideration). Her stance on the matter was so reserved that it spelled out her adherence to legal and ethical propriety.

    From a philosophical point of view, Mulye looked at the whole venture capital private equity space and the fact that not all investments add net worth to the investor. She said that in the sector, for every five successful decisions, there could be one misstep, which is the nature of the business. Her pragmatic outlook revealed her to be more attentive to the volatility and complexities of financial markets.

    Although she never faced scrutiny regarding the Subhiksha controversy, she contributed brilliantly to ICICI Venture and the ICICI Group. She did many notable things during her time, such as navigating complicated financial environments and carrying out large fundraisings and mergers. In her illustrious career, the Subhiksha case was a learning moment about her ability to navigate difficult situations while always keeping her eye on long-term value creation.

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    Vishakha Mulye – Awards and Recognitions

    • Awarded with the title of Young Global Leader in 2007 by the World Economic Forum
    • ‘India CFO Award’ in 2006 from IMA India for ‘Excellence in Finance in a Large Corporate’
    • ‘CA Corporate Leader Award’ 2008 from the Institute of Chartered Accountants. 
    • ’Most Powerful Women’ in Indian Business’ by Business Today 
    • ‘Most Powerful Women’ by Fortune India. 
    • Inducted into Business Today’s ’Hall of Fame’ 
    • Received the ‘GR8! Women Awards’ from the Indian Television Academy in 2012 
    • Received Mukta Sanman In 2019 at News 18 Lokmat’s award ceremony
    • Institute of Chartered Accountants of India’s CA Corporate Leader Award, 2008
    • World Economic Forum’s Young
    • IMA India’s CFO Award, 2006

    Vishakha Mulye – Interesting Facts

    • Vishakha Mulye is the first woman in the Aditya Birla Group. She joined the Aditya Birla Management Corporation board, the group’s apex decision-making body.
    • As a chartered accountant by trade, she brings expertise to her leadership positions. Before ICICI Bank, she worked on the front-end needs of different monetary territories. Moreover, she focused on domestic and foreign value-driven universal banking.

    FAQs

    Who is Vishakha Mulye?

    Vishakha Mulye is a prominent Indian business leader and the CEO of Aditya Birla Capital Limited. She has over three decades of experience in banking and finance.

    What is Vishakha Mulye net worth?

    Vishakha Mulye net worth is $96 million (December 2024).

    What was Vishakha Mulye’s previous role before joining Aditya Birla Capital?

    Before joining Aditya Birla Capital as CEO, Vishakha Mulye served as an Executive Director at ICICI Bank.

  • Credit and Insurance Services Offered by Aditya Birla Capital Are Now Available on ONDC

    According to reports, Aditya Birla Capital has declared that all three of its primary services—lending, insurance, and investments—will be integrated on the Open Network for Digital Commerce (ONDC). Aditya Birla Capital Ltd. (ABCL) asserts that this makes it the first financial services firm to incorporate all three of the main products on the network supported by the government. According to the media reports, ABCL stated that the action is intended to improve user experience and make it easier to access financial goods on the site. India’s digital public infrastructure has grown quickly in recent years, establishing networks that are open and compatible with one another.

    According to ABCL CEO Vishakha Mulye, the company’s partnership with ONDC will enable it to reach every corner of “Bharat” and meet the financial requirements and goals of customers who might not have had access to official credit, insurance, or investment possibilities in the past. Thampy Koshy, CEO of ONDC, commented on the collaboration, saying that Aditya Birla Capital’s integration demonstrates their dedication to democratising financial products. This action enhances ONDC’s financial inclusion aim while broadening its product options.

    Giving Wider Variety and Options to Customers

    As part of the partnership, ABCL’s goods will be accessible on ONDC through a number of buyer apps, allowing consumers to obtain financial products straight away without having to download extra software. However, the network will be able to expand its fintech play by bringing on new participants. It is important to remember that ONDC has long been developing the infrastructure for investments, insurance, and credit. It collaborated with ABCL as part of the credit integration early pilot.

    Aditya Birla Health Insurance and Aditya Birla Sun Life AMC, two of ABCL’s major businesses, have also implemented mutual fund and health insurance products on the state-backed network. Just one week has passed since CEO Koshy stated that the volume of transactions on ONDC has increased by almost three times since December of last year. He also stated that the network intends to increase the volume by an additional seven to eight times by December of 2025.

    Growing Network of ONDC

    ONDC, an open network for the exchange of goods and services via digital networks, was introduced in 2021. It says it has 200 apps and is available online in more than 611 cities. A working committee including fintech industry experts was formed by ONDC in June to design a methodology for the integration and onboarding of sellers and industry participants. Later, in August of this year, ONDC launched its first fintech products in collaboration with Easypay, Paisabazaar, Tata Digital, Invoicepe, Cliniq360, and other companies. In collaboration with online trading and investment platform Appreciate and asset management company (AMC) Nippon India Mutual Fund, the platform also saw its maiden mutual fund transaction in October.

    Zerodha Unveils New Trading Platform for Borrowed Funds
    Zerodha introduces a trading platform that enables users to trade with borrowed funds, offering a seamless experience for leveraging investments responsibly.
    StartupTalkyNitin Konde

  • Oldest Indian Businesses and Their Current Operations: Part I

    The concept of entrepreneurship in India can be traced to the early age of ancient Indian civilization. The Harappan civilization had established a commercial connection with the Mesopotamian society due to their trading culture of exchanging hand-crafted products like toys, pots, utensils, etc. This was known as the barter system, which was highly prevalent before money was invented.

    With the passage of time, business and commerce evolved and just prior to interaction with the Western world, Indians were organized in a specific form of economic and social organization that was known as a village or a community. It was the British who introduced the industry culture in India, mainly through establishing private sector industries. Many Indian entrepreneurs set up businesses during that time which remain successful even today, having traversed through the years and staying relevant through them.

    We, at StartupTalky, are bringing you a list of such business houses that have traveled through time and have consistently reinvented themselves over the years and are not only relevant today, but are providing tough competition to newer businesses.

    Oldest Indian Businesses

    The Wadia Group
    The RPG Group
    Aditya Birla Group

    The Wadia Group

    Group The Wadia Group
    Founder Lovji Nusserwanjee Wadia
    Founded 1736
    Industry Conglomerate

    The Wadia Group
    The Wadia Group

    Founded by Lovji Nusserwanjee Wadia in 1736, The Wadia Group is the oldest conglomerate operating successfully in the country. It operated by securing contracts to build ships and docks in Mumbai from the British East India Company, eventually resulting in Bombay’s erstwhile city becoming a strategic port for the British Colonial undertakings in Asia. The first dry dock in Asia was built by Lovji and his brother Sorabji in 1750 in Mumbai. HMS Minden, HMS Cornwallis, and HMS Trincomalee were some of the historical ships built by The Wadia Group. The company is headquartered in Mumbai. The Bombay Burmah Trading Corporation Limited, a subsidiary of The Wadia Group, was established in 1863, making it the oldest publicly traded Indian company.

    With the passage of years, The Wadia Group continued its growth and expansion trajectory keeping up with time and technology. Bombay Dyeing was established in the year 1879, followed by Britannia Industries, established in 1918, and National Peroxide Limited which was established in the year 1999. All these four companies are listed on the Indian stock exchanges and continue to witness success year after year.

    Apart from the above-mentioned companies, some other firms that are operating under The Wadia Group Umbrella are:

    Gladrags

    A fashion magazine, established in the year 1959, that was of particular interest to Maureen Wadia who was a former air hostess herself.

    Wadia Techno-Engineering Services Ltd.

    A civil engineering firm that was established in 1960, it offers services like pre-feasibility services, procurement, project management, and technical advisory.   The company serves various Indian sectors like textile, industrial plants, commercial complexes, and transportation.

    Go First

    Founded as GoAir in the year 2005, it was an ultra-low-cost airline that reached its success pinnacle as the fifth largest airline in India in 2017 with an 8.4% passenger market share.

    Punjab Kings

    This cricket team is one of the ten franchisee teams playing in the India Premier League (IPL). It was established in the year 2008.

    Bombay Realty

    The company was established in the year 2011 as a real estate developer with a wide range of commercial and residential properties.

    As of the current year, 2023, The Wadia Group’s CEO, Nusli Wadia’s estimated net worth is approximately USD 3.9 billion.

    Case Study of Wadia Group and the list of companies under the group
    Wadia Group ships have been in business since 1736 and are one of the oldest Conglomerate in Indian Business. Currently, it is varied in several Wadia group subsidiaries.
    StartupTalkyVibhavari Madki

    The RPG Group

    Group The RPG Group
    Founder Ramdutt Goenka
    Founded 1820
    Industry Conglomerate

    The RPG Group
    The RPG Group

    The roots of the RPG Group can be traced through history to the enterprising Ramdutt Goenka, who founded it in the year 1820. It was his nephew Keshav Prasad Goenka, however, under whose leadership the group expanded by acquiring Duncan Brothers, Octavius Steel, and many other businesses making the company a conglomerate. The commonly known name, RPG Enterprises was founded in the year 1979 by Ram Prasad Goenka, Keshav Prasad Goenka’s son. The group initially comprised the Phillips Carbon Black, Asian Cables, Agarpara Jute, The Indian Express, and Murphy India. Mumbai is the city where the conglomerate has its headquarters.

    Staying true to innovation and relevance, the conglomerate has ventured into various businesses over the years, presently boasting over fifteen companies operating in various areas of infrastructure, tires, technology, and specialty.

    CEAT Tyres

    With a wide presence in the global markets, CEAT Limited was established in 1924 in Turin, Italy. It is the flagship company of RPG Enterprises and the largest exporter of tires in India.

    KEC International

    One of the largest power transmission engineering-procurement-construction companies in the world, it has developed power infrastructure in more than 70 countries. KEC International is also increasing its footprint in sectors like railways, civil, urban infrastructure, solar infrastructure, and oil and gas cross-country pipelines.

    Zensar Technologies

    Belonging to the Information Technology sector, the company is a services and business process outsourcer. Having a global marketing presence in the USA, Europe, Asia Pacific, and South Africa, its service areas include application support and development, testing, enterprise collaboration and content management, enterprise application integration, business intelligence, and data warehousing.

    Raychem RPG Limited

    The company is engaged in engineering products and services that cater to the infrastructure segments such as power, telecommunications, hydrocarbon, oil and gas, and water.

    RPG Life Sciences

    A pharmaceutical company of the conglomerate, its three main business operations include manufacturing and marketing of bulk drugs, pharmaceutical formulation & fermentation, and biotechnology.

    Harrisons Malayalam Ltd.

    This is an agricultural business arm of the RPG Group with a history spanning 150 years. It is the largest producer of pineapples in India apart from rubber and tea. It also produces bananas, cardamom, cocoa, coffee, coconut, pepper, and vanilla.

    RPG Ventures

    The venture capital business operation of the RPG Group invests in innovative startups in sectors like health and wellness, technology, automotive, infrastructure, and project management.

    Aditya Birla Group

    Group Aditya Birla Group
    Founder Shiv Narayan Birla
    Founded 1857
    Industry Conglomerate

    Aditya Birla Group
    Aditya Birla Group

    Shiv Narayan Birla founded the Aditya Birla Group in 1857. However, it was Ghanshyamdas Birla’s leadership that catapulted the Aditya Birla Group to its success pinnacle today. During World War I, he set up a jute trading business in response to the increased demand for gurney bags.

    With time, the group expanded its operations and footprints and currently has a presence across 36 countries, deriving almost 50% of its annual revenue from its global operations. Its business has expanded across various industry sectors that include, metals, cement, fashion and retail, financial services, telecom services, IT services, renewables, fiber, textiles, chemicals, real estate, trading, mining, and entertainment.

    The Aditya Birla Group has seven publicly listed companies with a total market capitalization of USD 70 billion as of March 2022.

    Hindalco Industries Limited

    Founded in the year 1958 by GD Birla, Hindalco is the group’s metals flagship company. It is an industry leader in aluminum and copper.

    UltraTech Cement

    Founded by Kumar Mangalam Birla in the year 1983, the company is the largest manufacturer of grey cement, ready-mix concrete, and white cement.

    Novelis Inc.

    An independent subsidiary of Hindalco and operating in America, Novelis is a producer of rolled aluminum and an aluminum recycler.

    Aditya Birla Group | The Journey

    Grasim Industries

    A well-known name, the company is a textile producer and has diversified into textile raw materials like viscose staple fiber and viscose filament yarn, chemicals, and insulators.

    Aditya Birla Capital

    Founded in the year 2007 operating under the parent company, Grasim Industries, Aditya Birla Capital enjoys a strong presence offering services like protecting, investing, and financial solutions.

    Aditya Birla Fashion & Retail

    The Indian fashion retail company was founded in the year 1997. It has a strong store network of more than 3400 stores, 25000 multi-brand outlets with over 6500 points of sales department stores across the country.

    Aditya Birla Group Case Study | Revenue & Growth Strategy
    Aditya Birla Group is a remarkable business in India. Read about Aditya Birla group Case study, Kumar Mangalam Birla, history, revenue, & growth.
    StartupTalkyVibhavari Madki

    The Journey Continues….

    The Indian private sector boasts some of the oldest businesses in the country which have, over time, evolved and reinvented themselves to answer the constantly changing market needs. Not only that, these businesses have marched forth confidently into the new world of information technology and embraced new and emerging technologies proving that these businesses are confident in their approach and ready and willing to adapt themselves to stay relevant in the current competitive scenario. Read Part – II of this continuing article to know more about such old business houses….

    FAQs

    Which is the oldest conglomerate operating successfully in India?

    Founded by Lovji Nusserwanjee Wadia in 1736, The Wadia Group is the oldest conglomerate operating successfully in the country.

    Name a few companies owned by the RPG Group.

    CEAT Tyres, KEC International, Zensar Technologies, Raychem RPG Limited, RPG Life Sciences, Harrisons Malayalam Ltd., and RPG Ventures are the companies owned by the RPG Group.

    When was the Aditya Birla Group founded?

    Shiv Narayan Birla founded the Aditya Birla Group in 1857.