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  • List of Brands Endorsed By Kylie Jenner

    Working with media personalities like Kylie Jenner as their Brand Ambassadors must be like a dream come to for many companies. Kylie Jenner is a socialite, model, businesswoman, founder, and owner of Kylie Cosmetics. Kylie first came into the limelight when she starred in the family-based Reality TV show named Keeping up with Kardashian at the age of 14.

    Despite hailing from a famed family, she has managed to become a business mogul of a cosmetics company that sold more than $630 million worth of makeup in just two years from its launch. Since 2017, Kylie has been the youngest person to appear on the list of Forbes Celebrity 100. She has starred in various spin-offs including her own show called Life of Kylie in 2017.

    Kylie was also credited by the New York Post for being the most influential celebrity in the fashion industry in 2018. The Jenner sisters co-authored a dystopian science fiction novel named Rebels: City of Indra – The story of Lex and Livia which was said to be loved by their fans but disapproved by critics. The celebrity has appeared in the music videos of artists such as Jaden Smith, PartyNextDoor, Justine Skye, Cardi B, Justin Beiber, etc.

    The beauty entrepreneur has graced the covers of magazines such as Vogue (Hong Kong, Czechoslovakia), Playboy, Glamour, Forbes, Paper, Wonderland, Fault, Seventeen, Harper’s Bazaar, Elle, LOVE, Teen Vogue, Grazia, Allure, GQ, etc. According to Forbes, Kylie became “the youngest self-made billionaire of all time” in 2019. The Net worth of Kylie Jenner is estimated to be more than $1 Billion as of 2021. She is known to charge over $1.2 million for a single endorsements post on Instagram, as she is the fifth most followed person on Instagram.

    Being one of the most influential people on Instagram, Kylie is mostly seen endorsing luxury fashion and beauty brands. As per a report by Forbes, Kylie is known to have earned over 20% of her $18 million earned by endorsing Pacsun and Puma in 2016.  Some of the brands endorsed by Kylie Jenner are Pacsun, Puma, Kylie Cosmetics, Skims, Adidas, Calvin Klein, Kendall x Kylie, Beats x Balmain, Nip + Fabs, etc.

    Here are the brand endorsed by Kylie Jenner

    Kylie Cosmetics
    Puma
    Adidas
    Calvin Klein
    Beats x Balmain
    Skims
    FAQ

    Kylie Cosmetics

    Kylie Cosmetics is one of the leading cosmetics brands in the world. The billion-dollar company was first started by Kylie Jenner and her mother Kris Jenner when launched a lip kit under the Seed Company. After the product sold out, Kylie decided to start her own cosmetics company known as Kylie Cosmetics.

    In 2019 Kylie sold over 51% stakes to Coty Inc for $600 million. The Beauty mogul has collaborated with all her sisters (Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, and Kendall Jenner) and her mother Kris Jenner to make a Makeup collection.

    After the success of the brand, Kylie then branched out in the skin-care market with Kylie Skin. According to the WWD Beauty Inc’s Top 100 list, Kylie Cosmetics was ranked 73 with an estimated $360 million in sales in 2018. WWD also reported that Kylie Cosmetics generated over $200 million in sales, with Kylie skin contributing $25 million. Kylie Jenner has been at the forefront of its ad campaigns that sometimes also feature her sisters.

    Puma

    Puma is the third-largest sportswear manufacturers in the world. The German multinational company is known for its casual and athletic footwear, apparel, and accessories.

    Puma was initially founded by Rudolf Dassler in 1948 and has its headquarters based in Herzogenaurach, Germany. Both Puma and Adidas were created after the sibling rivalry that took place between Rudolf and his brother Adolf Dassler in 1924. As of 2017, Puma is said to have more than 13,000 employees worldwide and is available in over 120 countries.

    In 2016, Puma signed Kylie Jenner with a partnership deal that includes an exclusive sneaker collaboration. Kylie created a line of footwear with the brand and which worked on the website design, e-commerce infrastructure, logo, and product design.

    Kanye West (founder of Yeezy that is under Adidas) took to social media to denounce the deal saying that the entire Kardashian family is “Team Adidas”, but the partnership went on to becoming official. Kylie was also featured in the brand’s Spring/Summer women’s training campaign that launched in April 2016.

    Adidas

    Adidas is the second-largest sportswear manufacturer in the world and is known worldwide for its iconic three-stripes logo. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf founded Puma. Both the companies have their headquarters in Herzogenaurach, Germany. Little did they know that few years down the lane and the companies would be among the top sportswear companies in the world. The company is known to have generated over €21.915 billion in revenue in 2018.

    Adidas Group comprises of Reebok, Bayern Munchen, and Runtastic, while Yeezy’s line of footwear and clothing is in conjunction with Adidas. And since Kanye is the co-founder of Yeezys, the Kardashian- Jenner clan supports Adidas. This is why Kylie Jenner dropped the Pumas deal and became the new face of Adidas Falcon sneaker in 2018.

    The reality TV star was featured across a series of ad campaigns whose style demonstrated strong reference to the 90’s period. The company statement on the campaign said that “As a life-long fan of the brand, Kylie embodies the bold spirit of Falcon and the company is pleased to announce her as the face of the campaign.’

    Calvin Klein

    Calvin Klein is a leading fashion house that has its headquarters in Manhattan, New York City. The company was founded by the renowned designed Calvin Klein in 1968, the brand is currently specialized in Leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches, and ready-to-wear clothes.

    Calvin Klein has a strong foothold in both the retail market space as well as the Haute Couture. The company has over 11,500 employees worldwide and is available in 110 countries. In 2019, Calvin Klein sales exceeded $9 billion and were acquired by PVH Corp in 2003.

    In 2018, the brand signed not only Kylie Jenner but also her sisters Kendall Jenner, Kim Kardashian, Khloe Kardashian, and Kourtney Kardashian as the brand endorsers for Calvin Klein’s new family-oriented jeans and underwear campaigns.

    The #MyCalvins Campaign was shoot at different locations, barn settings, outfits and the focus on family unity is what drew the sisters to the idea. Commenting on the campaign Kourtney Kardashian said that, they definitely are a modern American family, and Calvin Klein embodies Americana.

    Beats x Balmain

    Balmain is an iconic French luxury fashion house that was founded by Pierre Balmain in 1945. While Beats by Dre is another major consumer audio products manufacturer. This is why two companies collaborate in creating a collection with Kylie as the brand endorser in 2017.

    The collection was made because of the love and appreciation for music and to celebrate today’s diverse, opinionated and innovative lovers of music and fashion. Olivier Rousteing the current creative director of Balmain said that He can’t differentiate between music and fashion and that collaboration happened completely naturally.

    The stylish and fashion-forward collection starts at the range of $599.95 for headphones and $249.95 for earbuds, which are available in the colors of safari and khaki. It was also ion was to be built on the theme of Urban Safari and the products are like works of art. Kylie Jenner was the face of the Collab and was the part of an ad campaign that showcases the Powerbeats 3 Wireless earbuds and Beats Studio Wireless over-ear headphones of the Balmain x Beats collection.

    Skims

    Skims is a solution-oriented brand that was started by Kim Kardashian in 2018. The brand is known for its range of underwear, loungewear, and shapewear. Kardashian West owns a majority stake in closely-held Skims, according to Forbes the shapewear company is worth $500 million. Kylie and the other sisters were a part of many skims multimedia ad campaigns.

    Conclusion

    Kylie Jenner is well known for being the youngest of the Kardashian-Jenner clan and for her role in Keeping up with the Kardashians. Kylie is currently one of the most influential people on social media and has a powerful personality in the makeup and fashion industry.

    Despite being a Beauty Mogul, Kylie has contributed and donated a lot towards charity and the needy. She currently has over 250 million followers on Instagram and 38.7 million followers on Twitter and is always in demand by major fashion labels. Kylie has so far done a great job of branding herself as a trendsetter and is constantly endorsing brands on Instagram.

    FAQ

    Who is Kylie Jenner?

    Kylie Jenner is a socialite, model, businesswoman, and founder of Kylie Cosmetics.

    What is the net worth of Kylie Jenner?

    The net worth of Kylie Jenner is estimated to be more than $1 Billion as of 2021.

    What are the brands endorsed by Kylie Jenner?

    Some of the brands endorsed by Kylie Jenner are Puma, Kylie Cosmetics, Skims, Adidas, Calvin Klein, Kendall x Kylie, Beats x Balmain, Nip + Fabs, etc.

    How much does Kylie Jenner charge for endorsements?

    She is known to charge over $1.2 million for a single endorsements post on Instagram, as she is the fifth most followed person on Instagram.

  • Lifestyle Marketing: Brands That Speak | [The Definitive Guide]

    It’s been ages that every brand is trying to generate a brand value that grabs the attention of their target audience so that the next thing that clicks in their mind is “They want to buy it.” From the car you drive to the deodorant you use; we are looking at the brand value of the product we use. People from around the globe are trying to create a lifestyle ideal, and then we buy those products over others.

    Rome was not built in a day: Creating a brand value is not like you can just do it all with money. There are various other factors, and marketers have spent a great deal of time wrestling the idea of developing useful, real-life market strategies. These foundational characteristics are rooted deeply in human wants and desires and act to create a connection between a company, its products and services, its people, and ultimately its customers.

    Today, the average consumer is sick and tired of “traditional ads”. People don’t want to be “sold to” by their favourite brands.

    If you want to know what are lifestyle brands….keep reading !

    What is Lifestyle Marketing?
    Why Lifestyle Brand?
    Characteristics of Lifestyle Brands
    How to Create A Lifestyle Brand?
    Tips For Creating A Lifestyle Brand

    What is Lifestyle Marketing?

    But what is the lifestyle brand meaning? The word “lifestyle” is a somewhat broad one, and it means that your company can focus on a range of areas, all the way from fashion, to cooking, or sportswear. A consumer’s lifestyle is seen as the sum of his interactions with his environment.

    Lifestyle Marketing | Lifestyle Brands
    Lifestyle Marketing | Lifestyle Brands

    Lifestyle marketing is a marketing strategy where a product is branded and marketed such that it is perceived to possess aesthetics, ideals, and aspirations according to the people’s wants; which also get identified and revolves around an ideology that gives meaning and purpose to why it exists.

    Now marketers have realized that in order to get their brands heard amidst all the noise in the advertising space, they need to take a different approach. Instead of trying to convince consumers to buy their products, these marketers create a seductive aura around their products such that the consumers crave to buy their products and get associated with the brand.

    These are some popular lifestyle branding examples that you might have seen:

    • The athlete, like Nike, Puma, or Adidas.
    • The thrill-seeker, like Vans, The North Face, or DC Shoes.
    • The adventurer, like Jeep or Harley Davidson.
    • The trend-spotter, like Warby Parker, or Dior.
    • The luxury lover, like Marks and Spencer, Ralph Lauren, or Louis Vuitton.

    Why Lifestyle Brand?

    Why Lifestyle Brand? | Nike: Just Do It.
    Why Lifestyle Brand? | Nike: Just Do It.

    In our hectic life, many of us aspire to live a different life with more excitement and thrill. We want to become more athletic, fitter, more adventurous, more rebellious, more fashion-conscious, and the long list never ends. It is this desire to live a different kind of life that lifestyle marketers appeal to.

    Lifestyle brands are effective in a way because they work on a deeper understanding level of what their target audience actually wants to do and achieve. Lifestyle brands create the whole idea that using their products or being associated with their brand takes people closer to the kind of lifestyle they want to live. They analyze the experiences that their audience craves, as well as the people, things, and places that inspire them.

    Successful lifestyle brands don’t just compile demographic data into a user persona and begin to churn out content, they dissect every aspect of their audience until they know exactly what makes them tick.

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    Characteristics of Lifestyle Brands

    • A devoted, cult-like following and community around the brand and its products.
    • An emotional connection with their audience.
    • Inspire the audience to live a better or more exciting life so that they cultivate the trust and respect of their target audience.
    • Content and marketing activities are more focused on their audience rather than their products.
    • Don’t try to sell to everyone, cater for and connect with a niche audience.
    How to create a Lifestyle Brand?

    How to Create A Lifestyle Brand?

    Creating a lifestyle brand is about defining who or what your audience wants to become in the future, and giving them the solution that will help them achieve that end goal. It’s not about designing the perfect running shoe, but convincing your audience that your company will make them a better runner.

    One of the basic characteristics that differentiate lifestyle brands from non-lifestyle brands is that lifestyle brands succeed in activating and uniting communities. They market the product as a lifestyle or a part of the lifestyle.

    5 Steps to Build A Successful Lifestyle Brand

    • 1. Decide what kind of lifestyle you want to sell
    • 2. Weave lifestyle into your brand
    • 3. Be personal
    • 4. Use content to create experience
    • 5. Build your community

    Just imagine standing in your favorite brand’s store. You would think why this brand makes it in my favorite list? Why should I buy this? How is this going to help me or my charisma? With the initial perception of a product should be such that the consumer is convinced by lifestyle branding.

    In a way or not, we always try to use our money on things that are actually helping them out with their problems for a longer duration and also, building up their aura. I mean, obviously, a guy with Apple iPhone is more technologically-advanced than one with Nokia 1600. We judge everyone with the brands they wear or their lifestyle. Although this is hard to digest, we live for a better life, and that’s how lifestyle brands help to achieve that.

    Lifestyle marketing | Lifestyle Marketing
    Lifestyle marketing | Lifestyle Marketing

    Tips For Creating A Lifestyle Brand

    Lifestyle brands are effective because they appeal to our human need to find a company that embodies our ideals. While there’s no one size fits all guide for lifestyle brand strategy, the following tips could help you to get started on the right track, before you begin your marketing campaign

    1. Do Your Research

    Always keep in mind that your aim is to define your company as an ideal that can help consumers buy what they aspire for. To step up on that, you should have a clear-cut idea about what those goals really are, and which try doing something unique. When you know what kind of lifestyle brands people like, or what identity they want to build; then achieving anything can be made possible. Make a list of lifestyle brands in your area of interest.

    With that information in hand, you can do some research into your marketplace, including:

    • What kind of competitors you’ll be facing.
    • How your name, logo, and visual identity should represent your lifestyle.
    • What kind of brand values your customers respond best to.
    • Where your customers spend most of their time, and what kind of marketing they like.
    • What your brand should never become.

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    2. Build your Personality

    The top lifestyle brands have unique personality traits that travel with them wherever they go. So when you do research on what kind of customer you want to appeal, then that should give you an insight into how that type of person talks and interacts with other individuals in their community. This will make it easier for you to adapt your voice to resonate with your followers.

    Remember, some lifestyle brands even create their own branded buzzwords and language. For instance, employees at Disney World aren’t called staff members, but “cast members”.

    3. Cohesively Demonstrate Your Ideals

    The only thing that lifestyle brands are doing better is, they convey a lifestyle that their customers aspire to be. Whatever you decide your lifestyle brand is going to be like, you need to be willing to commit to your ideas for the long-term. Even the methods you use to communicate through your audience might evolve, make sure that your customers can rely on you to embody their ideals, no matter what. For instance, your brand might be associated with luxury, hospitality, or an adventurous nature, but it includes their aspiration; then it’s easy for them to differentiate between every other brand in the market.

    Ralph Lauren | Polo | Lifestyle Branding
    Ralph Lauren | Polo | Lifestyle Branding

    If you want to create a lifestyle marketing strategy around your brand, you should start by defining the kind of lifestyle you want to sell, then weave that lifestyle into your brand story, engage and interact with your customers, create outstanding, authentic content, and build a community of followers around your brand. People don’t usually buy things, because they need a new pair of boots, they choose that particular brand over others because of the identity it embodies, and the idea it conveys.

    Nike doesn’t exclusively market itself to accomplished athletes. Instead, the company encourages everyone to believe that, with its help, they can all be successful in their health and fitness goals.

    Consumers view the items and services they purchase as an extension of who they are and what they believe in. Lifestyle brands simply build on that concept, by ensuring that they don’t just sell a product, but a set of values that appeal to their target market. Products come and go, but our underlying quest to find ourselves, and become the people we want to be can remain the same for decades.

    At the end of the day, most buying decisions are rarely logical; other than what Indian Mothers make!